What is the best way to fundraise for your charity? Join Matt and Ben in their pursuit of being good marketers as they explore how current trends in society affect the charity world. Get your questions answered by sending your topic to junkmail@frontier.io.
Just because corporate fundraising feels complicated does not mean it is. It's also not a money buffet that charities can just show up to for funding. It requires strategy, skill, and a little bit of patience. On this episode, Ben sits down with Heather Nelson of BridgeRaise to discuss the ins and outs of corporate fundraising, why charities seek corporate partnerships, the shadow side of corporate funding, and how to take your first steps as a charity into the space. You will want to hear this episode if you are interested in... Getting to know Heather Nelson [0:57] Defining corporate fundraising [6:18] Should charities seek corporate funds? [13:19] Understanding the shadow side of corporate giving [27:34] Taking the first steps toward corporate fundraising [37:35] Free resources and final questions [45:41] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! Ben's Previous Start-Up Getting Started | BridgeRaise Raise More Money | BridgeRaise Open For Business | BridgeRaise Exploring Power Dynamics in Corporate Fundraising | BridgeRaise Connect with Heather Nelson Follow Heather on LinkedIn Email Heather BridgeRaise Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Sometimes it takes an outsider's perspective to bring clarity to the needs of an industry you work in every day. That's why Ben asked his long-time friend, former co-worker, and now SAAS leader Steve Benjamins to weigh in on the state of tech in the charity world. The two also take a deep dive into the unique benefits and challenges of four-day work weeks and remote working environments. You will want to hear this episode if you are interested in... Getting to know Steve Benjamins and his career journey [0:45] How Steve built multiple tech products [8:06] The impact of tech entering the charity world [13:00] Makers, managers, and building trust in changing work environments [21:27] The power of in-person connection in a mostly remote world [28:41] Tactical advice for social media and final thoughts [38:53] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! Maker's Schedule, Manager's Schedule Site Builder Report MBA-ish Atlist Connect with Steve Benjamins Follow Steve on Twitter Visit Steve's website Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
What are your favorite fundraising trends for 2023? On this episode, Ben and Becca dive into all things trends for the ten months ahead. They discuss person-centered fundraising, using TikTok for donor acquisition, making giving easy, the future of phones in fundraising, and everything in between. You don't want to miss it! You will want to hear this episode if you are interested in... Catching up with Becca and Ben's Nonprofit Innovation Circle recap [0:09] Person-centered fundraising and breaking down the ideal donor [6:12] Using personalization to build deeper donor connections [14:17] The future of phones and SMS in fundraising [17:52] Changing payment methods and the need for a timed opt-out [27:30] Why charities need TikTok [32:36] Trust-based philanthropy, an unlikely recession, the potential peak of podcasting, and other lightning-round trends [41:14] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! 2023 Payment Trends Webinar with Fundraise Up 3 Ways to Supercharge Your Text Message Fundraising for Year-End Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Change is often a bad word among charities. And nothing exemplifies change more than technology. Many charities avoid it for a myriad of reasons, but tech is a valuable piece to cracking the generosity puzzle for decades to come. On this episode, Ben sits down with Yulia from Giveffect to discuss how charities should choose the right technology for their organizations. The two dive into Yulia's professional journey, the origin and mission of Giveffect, and the resistance to change in the nonprofit sector. You will want to hear this episode if you are interested in... Yulia's professional journey and what led her to the nonprofit space [0:13] The story of Giveffect and its mission to streamline the tech side of charity [9:01] Unpacking resistance to change in the nonprofit sector [18:46] Where and how to start choosing the right tech for your organization [29:00] Cool Tools and final thoughts [37:23] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! Giveffect The Smart Nonprofit: Staying Human-Centered in An Automated World (Book) ChatGPT Connect with Yulia Zhernovaya Follow Yulia on LinkedIn Email Yulia Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Are you ready for the Fundraising Revolution? Nejeed Kassam of Keela is! On this episode, Ben sits down with Nejeed for an engaging discussion focused on pushing the charitable sector forward. From tech innovation to addressing the fear that so many fundraisers hide just under the surface, get ready for a thought-provoking conversation everyone living the nonprofit life needs to hear. You will want to hear this episode if you are interested in... Nejeed's origin and going from practicing law to starting a tech company [0:54] NTEN, all about Keela, and where Nejeed believes fundraising is heading [12:22] Addressing the fear in fundraising and bringing change to the charity world [20:24] Risk, experimentation, and why charities need an ecosystem [24:23] Working at Keela and AI in the nonprofit space [27:24] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! Connect with Nejeed Kassam Follow Nejeed on LinkedIn Email Nejeed Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
A major part of human-centered fundraising is human-centered design. How do you create mass marketing content that feels personal to the reader and accomplishes the goal of inspiring generosity through giving? On this episode, Ben sits down with Frontier OG and Creative Director Nick Tassell to discuss the importance of design, the power of humanity in marketing, and his experience starting at the beginning of Frontier. You will want to hear this episode if you are interested in... Getting to know Nick Tassell [1:22] Balancing form and function and why design matters [6:05] Nick's experience on Frontier's ground floor [12:48] Taking a closer look at Frontier's team and the benefits of different leadership styles [23:26] Exploring human-centered design and its application in both print and digital marketing [35:08] Understanding the importance of the message in your medium [40:56] Nick's perspective on the marketing journey of QR codes, the benefits of risk management with new tech, and final thoughts [49:20] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! Creative Deviations (Book) Connect with Nick Tassell Follow Nick on LinkedIn Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
The first Frontier FM of 2023 is here and you don't want to miss it! On this episode, Ben sits down with Neon One's Director of Corporate Brand Tim Sarrantonio for a jam-packed discussion about the future of generosity from a technology standpoint. The two explore human-centered fundraising, the three-percent problem in the charitable sector, three trends for small shops in 2023, and making it easy for donors to grow in generosity. You will want to hear this episode if you are interested in... Getting to know Tim Sarrantonio [0:09] The gold standard in human-centered fundraising [6:19] Tackling the three-percent problem and why tech bros won't save the charitable sector [11:57] Three trends for small shops in 2023 [24:33] Understanding the peak-end rule [33:37] Making it easy to join the generosity journey and Tim's advice for overwhelmed fundraisers [36:41] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! Thinking, Fast and Slow (Book) The Ethical Rainmaker Mallory Erickson Dana Snyder The Fundraising Effectiveness Project Connect with Tim Sarrantonio Follow Tim on LinkedIn Neon One Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
For the last Frontier FM episode of 2022, Ben and Becca sit down to discuss everything that goes into building a successful donor journey. When and how should you thank your donors? What role do economic seasons play in annual planning? How important is showing impact and accountability to donors? Listen now to get answers from the experts! You will want to hear this episode if you are interested in... Diving into annual planning and how economic seasons impact giving [1:51] Knowing when and how to thank and engage with your donors [7:42] Accounting for the overall donor journey [14:31] Understanding the timeframes and logistics for asking and reporting [20:06] Cool Tools to help with better task management [33:41] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! Notion Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
It's time to bring some internal innovation to the charity world! On this episode, Ben sits down with the Director of Marketing Growth for Funraise, David Schwab. David dives into why quality tech stacks for charities are a game changer, how and why he works for Funraise, and the power of owning the conversation through email marketing. You will want to hear this episode if you are interested in... The difference between Seattle and Canadian sports [0:12] Exploring David's professional journey [3:37] How David started working at Funraise [10:17] The Funraise backstory and the power of platforms [17:26] Big wins for charities using Funraise [25:09] Explaining email marketing to the next generation and why marketing is pay to play [28:27] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! Funraise #TeamSeas Connect with David Schwab Email David Follow David on LinkedIn Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
The world needs good marketers. Thankfully, Frontier FM has got you covered! On this episode, Ben is joined by Frontier strategist and new co-host Becca Gust to discuss her background, the Enneagram, her first Fall at Frontier, subjectivity in fundraising marketing, and the experimentation culture within Frontier. You will want to hear this episode if you are interested in... Getting to know Frontier FM's newest co-host, Becca Gust! [1:22] Diving deeper into the Enneagram [11:40] Becca's first Fall at Frontier and resisting the urge to worship work [14:45] Identity, perspective, and subjectivity in fundraising marketing [29:34] The experimentation culture at Frontier and Becca and Ben's hopes for the future [33:29] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Get ready to learn about all things social media in the world of fundraising marketing as Ben sits down with digital marketing coach and podcaster Dana Snyder of Positive Equation. On this episode, the two discuss the dynamic duo of marketing and branding, using social platforms effectively in fundraising, optimizing your charity's YouTube channel, and the best use of your social media marketing dollars. You will want to hear this episode if you are interested in... Getting to know Dana Snyder and her digital marketing journey [0:13] Breaking out of the “land grab” mentality when it comes to digital and the power of quality branding [5:01] Using social media platforms effectively in fundraising [12:31] Optimizing your charity's YouTube Channel and using Google Analytics [17:46] Working alongside Meta and how Dana helps organizations with online advertising [22:11] The first-ever Cool Tools segment! [25:47] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! TubeBuddy Google Analytics Loom Madgicx Connect with Dana Snyder Follow Dana on LinkedIn Positive Equation Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
There are two sides to marketing in the charity world: fundraising and branding. Both are essential, but it's time to give the branding crew some love! On this episode, Ben sits down with Anchor Marketing President Danielle Gagner to discuss why marketers need communication skills, the importance of branding, the prerequisites for a rebrand, creating intergenerational loyalty, and using data and branding to produce a strong sense of identity in donors. Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! Anchor Marketing Stereotype Directionality and Attractiveness Stereotyping: Is Beauty Good or is Ugly Bad? Disgust Images And Nonprofit Children's Causes Click here for comprehensive branding resources! Connect with Danielle Gagner Email Danielle Follow Danielle on LinkedIn Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Fundraising is an $18 billion industry fighting to be taken seriously. Charities often struggle to become more sophisticated and business-minded without losing their nonprofit side. One way to move the needle forward for the charitable sector is through fundraising education for fundraisers and those that work with them. On this episode, Ben sits down with New School of Fundraising founder Rowena Veylan to talk about accessible fundraising education, the importance of fundraising training for board members, supporting smaller charitable organizations, and establishing indigenous protocols for fundraisers. You will want to hear this episode if you are interested in... Rowena's fundraising journey and starting the New School of Fundraising [0:13] The importance of fundraising training for board members [8:03] Moving the needle for smaller organizations and supporting volunteer-run charities [13:00] Creating indigenous protocols for fundraisers [23:31] Final thoughts on fundraising education [34:52] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! Institute for Sustainable Philanthropy BCIT Fundraising Courses Blumbergs' Snapshot of the Canadian Charity Sector 2020 Connect with Rowena Veylan Email Rowena Follow Rowena on LinkedIn The New School of Fundraising Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
What is the role of trust in the fundraising process? What does sustainable accountability look like in the charitable sector? On this episode, Ben sits down with Africa Community Technical Service (ACTS) for Water CEO Jeff Golby to discuss trust-based philanthropy, unhealthy power dynamics in major giving, and better ways to build trust between charities and the donors that fund them. You will want to hear this episode if you are interested in... Getting to know Jeff Golby and life lessons for Enneagram Threes [0:25] Overhead, the expense of charity, and the unspoken parts of fundraising [6:46] Understanding trust-based philanthropy [10:21] Breaking down unhealthy power structures in philanthropy [15:02] Creating a world without grant writing and balancing the direct and indirect costs of running a charity [17:51] Building trust between charities and donors [23:20] The messiness of fundraising and the power of continually showing up [27:13] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! ACTS for Water practices — Trust-Based Philanthropy Give Away Power, Then Money (Article) Connect with Jeff Golby Email Jeff Follow Jeff on LinkedIn Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
As summer comes to a close, a potential recession looms over the market and the media. Whether or not an economic downturn is waiting around the corner, charities need to be prepared to weather the storm. On this episode, Ben talks through the thoughts, methodologies, and tactics he recommends to help your organization stay successful in the face of adversity. You will want to hear this episode if you are interested in... What to do when your organizational resilience is tested [1:50] Why charities should stay the course during economic challenges [5:47] Leaning into innovation and letting your donors surprise you [7:04] The power of continued communication [10:36] How charities create hope [12:08] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! How to Fundraise During a Recession (Frontier Resource) 7 Fundraising Tips for Surviving the Apocalypse of 2022 (Agitator) Google Search Data and Recessions (Instagram) Cardi B on Twitter Google Trends results for "recession" Age of Inflation in US Will Last Much Longer Than Pandemic Spike Victoria Real Estate Board Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
When discussing digital fundraising trends, there's no better person to do it with than Brady Josephson. Formerly of NextAfter, Brady is now the interim Marketing & Growth Lead at charity: water and provides a wealth of experience from both sides of the charity world. On this episode, Ben and Brady discuss the future of data, technology's impact on charity culture, and playing Moneyball in the nonprofit sector. You will want to hear this episode if you are interested in... Getting to know Brady Josephson, his love of sports, and his NextAfter journey [0:50] Diving into Brady's next big chapter and the need for innovation in the fundraising world [10:57] The effect of tech start-ups on charity culture [15:36] Donors, data, identity, and the problem of tech debt [18:21] Moneyball in the charity world and developing intentional fundraising strategies [24:50] Scaling the transparent charity model [31:56] How to stay focused and avoid mission drift as a charity [34:02] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! Frontier has joined forces with NextAfter! Should you hire Frontier to grow your fundraising? What Can Philanthropy Learn from Moneyball? Connect with Brady Josephson Send Brady an email Follow Brady on LinkedIn Follow Brady on Twitter Check out Brady's podcast Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
On this episode, Ben sits down with Frontier's own Marketing Director Sam Kirk to discuss his first year at the company. Get ready for a quick moving conversation filled with Gen X thoughts, the best parts about working at Frontier, areas of improvement, and plenty of mid-nineties nostalgia. You will want to hear this episode if you are interested in... Getting to know Sam Kirk and his non-profit journey [1:27] Understanding the impact of a potential recession on giving and Gen X thoughts from Frontier's elder Gen X-er [3:19] The best parts of Frontier and developing balanced relationships with clients [9:10] Frontier's areas for growth and improvement [13:27] Toonies, Windows 95, and the magic of 1996 [20:26] Sam's thoughts for the next generation [26:13] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! 10 Gen X Mind Hacks (Twitter) Connect with Sam Kirk Follow Sam on LinkedIn Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Data nerds rejoice! On this episode of Frontier FM, Ben sits down with Product Manager and Data Mad Scientist at Wisely, Kirk Schmidt to discuss what it means for charities to be data-driven in a meaningful way. The two dive into improving standards in the charitable sector, the difference between demographics and identity, and the value of taking a holistic approach to data. You will want to hear this episode if you are interested in... Getting to know Kirk Schmidt and how a degree in mathematics helps in the fundraising world [0:22] The power of reinvestment, the potential of maintaining a business mindset in the charitable sector, and the vice of being shortsighted [7:17] What does it mean to be data-driven? [12:42] Thinking about RFM as a segmentation tool and how to use data effectively [16:01] Why average isn't always accurate and the value of holistic data [24:41] Unpacking identity versus demographics when surveying donors and the impact of personalization [29:27] Why good stewardship is good defense [37:29] What is A/B testing? [40:07] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! 5 Things You Should Know When Doing A/B Testing (Article) What if... (Video) Connect with Kirk Schmidt Follow Kirk on LinkedIn Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
If there's one thing every fundraiser wants, it's more money. That's exactly what the team at Wisely wants to help you accomplish! On this episode, Ben sits down with Co-Founder and COO of Wisely, Wes Moon, to discuss how his company is accelerating the donor giving cycle, bringing AI to the charitable world, and finding the missing middle in your donor database. You will want to hear this episode if you are interested in... Diving into Wes Moon's background as a lifer in the fundraising world [1:43] The tech ecosystem and bringing AI to the charitable sector [7:08] Accelerating the giving cycle and the value of tailored mid-level giving programs [10:02] What is the missing middle? [18:26] Integrating mass marketing and mid-level donors [22:03] The best fundraising advice Wes has ever received [26:01] Encouragement for new fundraisers [27:36] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! Wisely's Mid-Level Giving courses Connect with Wes Moon Follow Wes on LinkedIn Check out Wisely Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Why do people give? In a data-driven world, it's easy to forget that behind every gift is a WHY. On this episode, Vice President of Philanthropy for the International Fellowship of Christians and Jews (IFCJ) Eric Frans discusses the psychology of philanthropy, the impact of a charity's “inside language”, and how generosity facilitates a journey of healing. You will want to hear this episode if you are interested in... Getting to know Eric Frans and his work at the IFCJ [0:47] The psychology of fundraising [3:50] Exploring the transformation of the fundraising industry over the last two decades [5:20] Changing our “inside” language for the better [11:00] The most important gift charities need to chase [13:40] How generosity can heal the soul [16:59] Donor identity, the physics of giving, and discovering the “why” [23:11] Eric's tips for improving mid-level giving [35:39] Professionalism in fundraising [43:14] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! This Is The Most Fun Way To Make Your Life Awesome Institute for Sustainable Philanthropy Connect with Eric Frans Follow Eric on LinkedIn Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Should Charities Say Yes to SMS?, Ep #48 Have you ever paid a bill via text message? What about using SMS to send donations to your favorite charity? On this episode, Ben and Megan explore the pros and cons of using SMS in fundraising, the benefits of micro-influencers, and how charities can make a real impact for the LGBTQIA+ community during Pride. You will want to hear this episode if you are interested in... Catching up on dodgeball, Sabbath, and return envelopes with Megan McCaffery [0:34] More fun with QR codes [7:36] Is SMS a marketing miss? [13:25] Charities and cybersecurity [20:24] What is a micro-influencer? [27:56] LinkedIn lessons and developing an ecosystem [33:54] Going beyond performative virtue signaling [37:48] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! NFL Commercial: "Football is GAY." Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
It's one thing to acquire a donor, it's another thing entirely to keep them. On this episode, Ben sits down with stewardship and donor engagement expert Jocelyn Kwok to discuss the art of cultivating long-term relationships with donors. Join them for an engaging look into what effective stewardship looks like, the qualities of a good stewardship coordinator, and how to connect with donors on a deeper level. You will want to hear this episode if you are interested in... Defining small charities and why Jocelyn loves working with them [1:44] Diving into Jocelyn's Enneagram number [4:10] Exploring stewardship and getting to know your donors [7:45] What makes a good stewardship coordinator? [15:09] Creativity and logistics in stewardship [20:55] Helpful resources for stewardship [25:37] Ben's perspective on quality stewardship and using data effectively [31:42] Planning stewardship into a fundraising strategy [37:24] How community-centered fundraising impacts stewardship [41:30] Common challenges in stewardship and the role of a charity board member [44:19] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! Check out Cameo! Connect with Jocelyn Kwok Email Jocelyn Follow Jocelyn on LinkedIn Visit Jocelyn's website Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
It's time to celebrate the two-year anniversary of Frontier FM! On this episode, Matt and Ben look back on two years of podcasting and the lessons they've learned along the way. They also dive into the need for a corporate Sabbath, current marketing trends, and the power of good design in fundraising. You will want to hear this episode if you are interested in... Client visits, current trends, and saturation in rented lists [2:36] Reflections on two years of Frontier FM [13:01] Frontier's match test outcome and the power of good design [18:09] What has and hasn't changed in email over the last decade [25:25] Why taking a corporate Sabbath could be the culture move you need [27:40] Junk mail, Gen X, and embracing the lost generation [36:04] Future guests and final thoughts [47:50] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! QR Codes in Fundraising and Marketing Are Relevant!, Ep #24 Getting the Gist of Rental Lists with Dan Sonners, Ep #43 5 Best Practices for Nonprofit Fundraising with QR Codes Gen X Twitter post Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Live from Las Vegas, it's Frontier FM! Matt and Ben sit down for their first-ever in-person episode to discuss the findings of the M+R 2022 Benchmarks, their implications, and ways that you can use the data to grow your organization. You will want to hear this episode if you are interested in... An update from AFP ICON 2022 and conference highlights [0:10] Looking at the data in M+R's 2021 Benchmarks [4:52] Frontier Marketing Co. by the numbers in 2021 [16:27] Increasing your revenue per mille [18:17] Is major giving heading online? [21:58] Junk mail and final thoughts [25:31] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! M+R 2022 Benchmarks Benchmark Yourself! M+R 2022 Benchmarks Participant List Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io
On this episode Frontier FM, it's the greatest crossover event since the Jetsons met the Flintstones! Dan Sonners of the Dynamic Nonprofits w/ Dan Podcast is on the show to discuss all things list rentals and direct mail marketing. The two dive into how list brokerage works, the rise of email marketing, reaching Gen X, and great questions from the Frontier team. You will want to hear this episode if you are interested in... Getting to know Dan Sonners and his marketing journey [0:45] Dan and Ben's perspective on the rise of email marketing in the fundraising world [5:30] What in the world are list rentals and multi-buyers? [18:37] Dan's thoughts on the Gen X Factor, their value as donors, and marketing best practice to reach them [28:28] Dan's biggest piece of advice for fundraisers [37:32] Managing the expectations of small charities around acquisition [39:44] The rental list recommendation process and the value of a list broker [45:32] Ethics in rental lists and fundraising marketing [51:43] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! DNP Groundbreakers: Justin McCord, VP SMarketing @ RKD Group & Host of Groupthinkers Podcast Dynamic Nonprofits w/ Dan Conrad Direct Connect with Dan Sonners Follow Dan on LinkedIn Check out Dan's podcast! Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Do you know what to post on LinkedIn? Maybe you're on the fence about using the platform altogether? On this episode, Matt and Ben will show you why LinkedIn is one of the best digital spaces for charities and business professionals alike. They'll also share tips on how to make YOUR LinkedIn profile a must-follow! You will want to hear this episode if you are interested in... 42 episodes, Jackie Robinson, baseball caps, and baseball predictions [0:33] Frontier FM catch-up; Matt and Ben are headed to Vegas! [4:45] Matt and Ben settle their LinkedIn bet while sharing the LinkedIn tips you need to get ahead [8:49] The history of LinkedIn and user statistics [16:00] Finding your authentic professional voice on LinkedIn [19:00] Are you a part of the LinkedIn one-percent? [21:47] More can't-miss LinkedIn tips [24:17] Using automation to optimize your LinkedIn ROI [31:16] Final thoughts and junk mail [34:03] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! Marketing Misses with Megan McCaffery, Ep #41 Ben on a recent episode of Dynamic Nonprofits w/ Dan AFP Icon Ben's best LinkedIn post Income and Poverty in the United States: 2019 Mind-Blowing LinkedIn Statistics and Facts (2022) LinkedIn Company Profile and Statistics LinkedIn About Us How to Post on LinkedIn: 10 Tips from Analyzing 3000 Posts LinkedIn for Nonprofits: 8 Strategies for Success LinkedIn One-Percent Club Shield App Dripify: LinkedIn Automation How to Cut Expenses You Spend on Sales Nav / Recruiter with Dripify Ten Must-Follow Nonprofits on LinkedIn Check out LinkedIn's own nonprofit space MUST-Follow Nonprofit LinkedIn Profiles Anthony Jones on LinkedIn Mike Duerksen on LinkedIn Dan Sonners on LinkedIn Dana Snyder on LinkedIn Mitch Stein on LinkedIn Kevin “The Kid” Fitzpatrick on LinkedIn Meena Das on LinkedIn Kirk Schmidt on LinkedIn Mark Jordan on LinkedIn Kevin Schulman on LinkedIn Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Why can't the charity world talk about its marketing misses and fundraising fails? It's time to rip the bandaid off! On this episode, Ben is joined by Frontier Senior Marketing Strategist Megan McCaffery to discuss all things “whoops!” in the realm of non-profit communications and strategies. They'll dive into common mistakes, the value of adaptability, and hard conversations charities can't afford to shy away from. You will want to hear this episode if you are interested in... Twitch, competitive dodgeball, and getting to know Megan McCaffery [1:01] Agile project management and neurodivergent friendly copy [5:41] Pivoting your marketing strategy during an unexpected crisis [10:39] The evolution of email marketing at Frontier and challenging antiquated best practices [14:42] Fundraising fails, marketing misses, and hard conversations charities can't afford to shy away from [24:05] Ben and Megan share personal fails [34:03] How ownership creates empathy and the upside of failure [40:02] What's next for LinkedIn and final thoughts [45:40] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! Listen to Ben's dodgeball commentary Turn Your Words into Money (Book) Caroline Fothergill's donor journey and first LinkedIn post Email Caroline Fothergill Uncharitable: How Restraints on Nonprofits Undermine Their Potential (Book) The Comprehensive Guide to Maximize Your Online Fundraising (PDF, Page 17) How Ben feels about losing vs. winning Episode 21: Error Will Robinson Connect with Megan McCaffery Follow Megan on LinkedIn Send Megan an email Check out Megan's Vanlife Instagram Connect With Frontier https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
The pandemic officially changed the way employees and employers alike viewed remote work. It forced us to reconsider what was possible in workplace technology and flexibility. Working digitally went from a logistical bandaid to an essential reality overnight! On this episode, Matt and Ben will examine all the ways remote and hybrid work have changed since the pandemic. They'll also share Frontier's remote work toolkit and discuss how to create a healthy and engaging remote work culture at your organization. You will want to hear this episode if you are interested in... Acknowledging Ukraine and opening thoughts [0:00] Using cash in Mexico and recapping our tiptap episode [4:06] Matt and Ben's highlights and challenges of remote life [8:34] The tools and workflow of remote and hybrid work [14:57] Home office essentials to improve the quality of your work and your workday [18:02] Navigating different time zones in remote working and hybrid environments [21:27] Frontier's remote work toolkit [24:00] Creating a healthy and engaging remote work culture [33:20] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! Frontier Remote Work Toolkit (PDF) Connect With Frontier https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Technology should make life both better and easier for the one using it. That's not always the case for tech solutions in the nonprofit sector. Fortunately, tiptap is bringing some much-needed innovation to the charity world! On this episode, Ben sits down with Mark Jordan of tiptap to discuss how their touchless payment system is an all-around win for charities and donors, digital innovations for fundraising marketers, and the importance of focus for charitable organizations looking to maximize their impact. You will want to hear this episode if you are interested in... Wordle and Gen Z conspiracy theories [0:14] Getting to know Mark Jordan and the logistics of tiptap [2:14] Nonprofits and technology [8:25] Why Ttptap is a proven risk-free payment option for charities and a huge win for donors [12:05] Pushing up against the limits of marketing creativity [17:35] How tiptap uses data to help charities develop effective strategies [22:56] The most common mistakes and solutions for mid-sized charities [26:45] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! Wordle - The New York Times Birds Aren't Real Tech4SickKids Canadian Centre for Nonprofit Digital Resilience (Article) A Better Tent City belongs in Waterloo Region (Article) Connect with Mark Jordan Email Mark! Follow Mark on LinkedIn Connect With Frontier https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Does your charity allow existing donors to be more generous? On this episode, Matt and Ben discuss the art of using donor communication to change the donor relationship and take giving to the next level. They also dive into human-centered language, avoiding “the ick” as fundraisers, and how to invite donors to walk alongside a cause. You will want to hear this episode if you are interested in... Seasonal, meteorological, and geographic marketing for fundraising [1:42] Staying connected to the core principles of your organization [8:46] Avoiding “the ick” in fundraising communications [12:11] Inviting donors to walk alongside a cause [17:01] Using variable copy to take donors to the next level [22:54] Why the volume of communication matters and breaking fixed patterns with donors [26:39] A sneak peek of future Frontier FM content [31:50] Matt reads some junk mail! [34:13] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! What is 'the ick'? A psychological scientist explains this TikTok trend (Article) PayPal Giving Fund Connect With Frontier https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Is fundraising for libraries different from other nonprofit and charitable organizations? To answer that question, Ben sits down with the Executive Director of the Vancouver Public Library Foundation, Jenny Marsh. The two discuss all things library fundraising, the interplay of annual and major giving, as well as the best strategies for reaching Gen-X donors. You will want to hear this episode if you are interested in... Getting to know Jenny Marsh [4:00] Diving into the world of library fundraising [7:50] The value of libraries within a community [15:47] Understanding the governing structure of VPLF [20:01] The interplay between annual and major giving [25:41] The logistics of major giving for libraries [34:15] Discovery calls and Gen-X fundraising [39:08] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! Quote by Caitlin Moran: “A library in the middle of a community is a cro...” https://wikimediafoundation.org/support/ Connect with Jenny Marsh Follow Jenny on LinkedIn VPL Foundation Connect With Frontier https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
It's a wrap! Now that 2021 is officially in the history books, Matt and Ben take a look back at some of the year's most prominent fundraising trends to help you prepare for 2022. They'll review everything from payment methods to person-centered content. New to the podcast? This is the perfect episode to get caught up! You will want to hear this episode if you are interested in... Exploring payment method trends for 2021 [4:16] Is Feudalism the new normal? [11:50] Navigating a loneliness pandemic [17:45] Social media trends of 2021…for better or worse [19:48] The power of video in fundraising [24:55] Community-centered fundraising and person-centered content [28:35] Using regionalized communication in fundraising [35:45] QR Codes, marketing automation, and the use of AI in fundraising [38:30] Addressing inflation as a charity [45:24] Mailbag and final thoughts [48:22] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! The M+R Guide to Effective and Ethical Direct Response Creative (PDF) Twelve Digital Marketing Trends For 2022 And How To Take Advantage Of Them (Article) Marketers, keep an eye on these digital marketing trends in 2022 (Article) 14 things I would tell my younger self if I could go back in time (Article) Polarity Management (PDF) Connect With Frontier https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
This is the last Frontier FM of 2021 so buckle up for a great one! Long-time listeners of the show will be familiar with the organization Fundraise Up. They are an incredible company focused on redefining the online giving experience with a simple philosophy: What makes life easier for the donor is ultimately going to make life easier for the charity. On this episode, Ben sits down with Nic Miller and Salvatore Salpietro of Fundraise Up to discuss online fundraising, how “tech stacks” impact nonprofits, and the challenges facing modern charities. You will want to hear this episode if you are interested in... Introductions and Insta-scams [0:50] The history of Fundraise Up [2:17] The power of working together under one roof [7:13] Defining “tech stack” and how it's impacting the charity world [10:10] The challenges facing today's charities [16:44] Why Ben is such a Fundraise Up fanboy [24:04] Common hurdles to expanding your “tech stack” [29:13] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! Nobody is planting a tree if you share a pet picture on Instagram. Here's why (Article) What is a Tech Stack? Choosing What Goes In Yours (Article) The Standing Desk (Fundraise Up Blog) Connect with Fundraise Up Fundraise Up (Website) Subscribe to the Fundraise Up Youtube Channel Follow Nic on LinkedIn Follow Sal on LinkedIn Connect With Frontier https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Ben welcomes his friend and client Andre Lesur to Frontier FM for a can't miss conversation! Andre is a long-time listener of the show and the executive director of Global Disciples Canada. The two discuss faith, leadership, and the power of putting people at the center of your story. They also dive into the Enneagram, taking steps for personal growth, and the role passion plays in storytelling. You will want to hear this episode if you are interested in... Sports, passion, and life lessons [0:48] Personality tests, personal growth, and the essential self [5:02] Andre's journey of self-discovery [7:20] Why passion is a more powerful communication tool than facts [12:37] How to be an effective “people helper” [13:18] More of Andre's story and the work he's doing with Global Disciples [17:00] Putting people at the center of the story [22:13] Being a partner and guide for clients and putting your best foot forward [27:28] Leadership tips, tricks, and challenges [30:42] Working in the charity world unburdened [34:11] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! Follow the Simply Missional Podcast on Apple Podcasts or Spotify Connect with Andre Lesur Global Disciples Canada Follow Andre on LinkedIn Connect With Frontier https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Making a great first impression is important for any brand or organization, charities included! And in the digital age, there is no better way to do that than with an email welcome series. On this episode, Matt takes the helm to discuss welcome series best practices, pitfalls, and how to turn a donor's first few emails into a life-long relationship. You will want to hear this episode if you are interested in... Opting out of the Meta-verse [4:34] Engaging donors through surveys [6:43] What is a welcome series? [9:48] Using a welcome series to develop a long-term donor relationship [12:42] How to make your welcome series stand-out [22:06] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! A Complete Guide to Email Acquisition for Nonprofits (Article) New Donor Welcome Series Guide 5 Tips for Developing a Successful Email Welcome Series (Article) Connect With Frontier https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Let's face it: most people are terrible at negotiating. They let the fear of conflict keep them from asking for exactly what they need. It's time to stop settling and start negotiating! On this episode, Ben sits down with Mark Raffan of Negotiations Ninja to discuss the importance of negotiating personally and professionally in the charity world as well as tips for anyone to become a master negotiator. You will want to hear this episode if you are interested in... Getting to know Mark Raffan [1:59] Tips for negotiating a personal salary [6:31] The pitfalls of negotiating with charities [16:06] Equipping your team to negotiate effectively [17:51] Why email is a negotiator's Achilles heel [22:49] Why being a digital thought leader is critical for charity heads [27:02] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! Digital Body Language: How to Build Trust and Connection, No Matter the Distance Connect with Mark Raffan Follow Mark on LinkedIn Negotiations Ninja Content Callout Connect With Frontier https://Frontier.io Frontier on Facebook: https://www.facebook.com/frontiermarketingco/ Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Facebook is making headlines again for all the wrong reasons and Matt and Ben are here to talk about it. On this episode, the guys dive into why Facebook isn't the digital fundraising home it seems to be, how to cultivate generosity during the pandemic, and why pre-selected donation amounts can hinder online giving. You will want to hear this episode if you are interested in... Pop culture check-in (because who ISN'T watching Ted Lasso?) [2:56] What's ahead for Frontier FM and recapping Joshua Harris [5:13] Cultivating generosity during the pandemic [9:03] Why asking for specific donation amounts may be counterproductive [12:43] Why Facebook shouldn't be a fundraiser's primary digital home [15:37] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! Nonprofit Innovation & Optimization Summit (NIO) Does Online Advertising Deliver the Target Audience (Article) How Effective Is Third-Party Consumer Profiling and Audience Delivery?: Evidence from Field Studies (Article) Report: Location Targeting Ecosystem Suffers from Inaccuracy (Article) 64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers (Article) Connect With Frontier https://Frontier.io Frontier on Facebook: https://www.facebook.com/frontiermarketingco/ Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Deconstruction is an altogether popular and controversial buzzword found in church spaces lately. Even though many find the process helpful on a personal level, it can be scary to go through when you still work for organizations that make it feel as though believing the same thing spiritually is a loose requirement. On this episode, Ben interviews former pastor Joshua Harris about his deconstruction journey, the art of questioning faith while working with faith-based organizations, and how to clarify your message. You will want to hear this episode if you are interested in... Joshua Harris' journey from pastor to marketer [2:45] Reflecting on the evangelical cultural dominance of the 1990's [6:25] Deconstructing faith while remaining in faith spaces [10:15] Going beyond the commonality of faith in fundraising [15:36] Examining the generational technology divide [20:37] The importance of clarity in messaging [25:56] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! Clear & Loud Joshua Harris Coaching Connect with Joshua Harris Follow Joshua Harris on Instagram Follow Joshua Harris on Twitter Like Joshua Harris on Facebook Connect With Frontier https://Frontier.io Frontier on Facebook: https://www.facebook.com/frontiermarketingco/ Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Nicole Mucci of Union Gospel Mission joins Ben to discuss how she helped pioneer a brand update to adopt person-centered and trauma-informed language at her organization. They take a deep dive into the impact of language, the power of personal stories, and the growing shift from donor-centered to community-centered fundraising. You will want to hear this episode if you are interested in... Getting to know Nicole Mucci [1:00] How Nicole came to work at Union Gospel Mission [4:28] The power behind a brand [6:59] Recognizing the need for change [8:46] What it means to be person-centered and trauma-informed as a brand [10:06] Shifting from donor-centered to community-centered fundraising [12:23] Changing brand guidelines from a staff perspective [18:03] Writing a person-centered redemptive arc [21:32] Executing a change in brand guidelines [26:14] Why language matters [32:01] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! This Is The Most Fun Way To Make Your Life Awesome (Article) The Shape of a Good Story (Article) On Writing Well: The Classic Guide to Writing Nonfiction (Book) Start with Why: How Great Leaders Inspire Everyone to Take Action (Book) Connect with Nicole Mucci Follow Nicole on LinkedIn Union Gospel Mission Connect With Frontier https://Frontier.io Frontier on Facebook: https://www.facebook.com/frontiermarketingco/ Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
As leaves begin to change and the weather begins to cool, Matt and Ben want to help listeners get ready for the Fall fundraising season. On this episode, the guys take some time to catch up while also discussing the best language to frame fundraising appeals, why donors give, and why they don't. Start the season off right with another great episode of Frontier FM! You will want to hear this episode if you are interested in... Catch-up time: sports, politics, and everything in between [0:18] Using surveys to re-engage a disconnected audience [12:27] Modifying appeals to match current events [14:45] Framing appeals to clearly communicate the message [17:15] Why donors give (and why they don't) [21:22] Creating a frictionless donation form [23:33] Should accreditations be a permanent fixture in your footer? [27:13] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! Reminding vs. Informing (Article) Connect With Frontier https://Frontier.io Frontier on Facebook: https://www.facebook.com/frontiermarketingco/ Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Do charities need legacy giving strategies? Spoiler alert: YES! On this episode of Frontier FM, Ben is joined by Julia Magnuson-Ford to discuss some of the best practices for effective legacy giving cultivation and the conversations fundraisers can't afford to avoid. You will want to hear this episode if you are interested in... Getting to know Julia Magnuson-Ford [1:04] What it means to outsource legacy giving [4:42] Uncomplicating legacy giving [6:39] Developing a legacy giving strategy [13:32] Keeping a donor centric attitude towards legacy giving [18:37] Teaching generosity and staying connected as an organization [25:01] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! Connect with Julia Magnuson-Ford Follow Julia on LinkedIn PGgrowth.com Connect With Frontier https://Frontier.io Frontier on Facebook: https://www.facebook.com/frontiermarketingco/ Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Fundraising content should be raising money for the charity. If not, then it's just communication. Newsletters should be no exception! On this episode of Frontier FM, Matt and Ben dive into all things donor newsletter as they discuss effective newsletter content, working newsletters into an overall fundraising strategy, and who should receive newsletters in the first place. You will want to hear this episode if you are interested in... Matt and Ben's thoughts on the previous episode with Tim Kachuriak of NextAfter [0:32] Matt's fall update [2:35] The exciting things ahead for Frontier FM! [6:59] 2020 Frontier newsletter statistics [9:37] What effective donor newsletter content looks like [11:45] How newsletters fit into an overall fundraising strategy [16:05] Who should and should not receive a newsletter [18:49] Donor newsletter best practices [22:59] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! A Million Dollar Match: How Frontier built UGM's annual match campaign (Case Study) Who to Mail Your Newsletter To (Article) Yes, Your Non-Profit Newsletter Can Help You Raise Money. Here's How. (Article) 10 Steps to Create a Money-Raising, Donor-Delighting Print Newsletter (Book) Follow The Domain Formula For Donor Newsletters (Article) Donor-Centered Fundraising (Book) Is Your Newsletter Putting Your Donors to Sleep? (Article) 10 tips for great newsletter interviews (Article) Connect With Frontier https://Frontier.io Frontier on Facebook: https://www.facebook.com/frontiermarketingco/ Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
The O.G. digital fundraiser, Tim Kachuriak, joins Ben for a multi-faceted conversation on all things digital marketing. The two discuss how Tim built his company NextAfter from the ground up, the fallout from Apple's security update, and what's next for marketers exploring the digital frontier. This is a can't miss episode filled with sage wisdom and insight from a pioneer of fundraising! You will want to hear this episode if you are interested in... The NextAfter journey [1:06] What does having a “digital first” agency mean? [8:39] Managing relationships between clients and other agencies [10:29] How Tim is still exploring the digital frontier 20 years later [13:06] The role behavioral science plays in digital marketing [16:32] How legacy giving impacts digital marketing [18:31] The iOS security update fallout for marketers [20:55] The cost and logistics of donor acquisition [23:58] Unleashing the most generous generation in the history of the world [29:48] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! Nonprofit Innovation & Optimization Summit Neuro Web Design: What Makes Them Click? (Book) Connect with Tim Kachuriak Connect with Tim on LinkedIn Follow Tim on Twitter Follow NextAfter on Twitter Visit the NextAfter website Connect With Frontier https://Frontier.io Frontier on Facebook: https://www.facebook.com/frontiermarketingco/ Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
What are QR Codes? How do they work? Can they help increase the effectiveness of a fundraising campaign? These are the questions that charities and marketers alike should be asking! Join Matt and Ben on this episode of Frontier FM as they explore the answers and share their thoughts on how QR Codes could impact the future of fundraising. You will want to hear this episode if you are interested in... Fundraising strategies amidst Canadian wildfires [1:44] Why data analysis is over-hyped in the nonprofit world [6:14] Fun life and podcast announcements from Matt and Ben [8:16] The origin of QR Codes [14:04] Applications for QR Codes in fundraising [17:55] Ways to make QR Codes engaging for readers [21:00] Why Matt and Ben are proponents of QR Codes [26:28] Matt's summer campaign update [29:15] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! Tim Kachuriak and NextAfter CBC News Feature on QR Codes In 2020, QR Codes finally became cool Modern Retail: In 2020, QR Codes finally (Article) Greta Thunberg QR Code Cross Stitch (Reddit) Lego-loving couple creates working Covid QR code model for brick show sign-in (Article) QR codes | Examples of their creative use and design (Article) Connect With Frontier https://Frontier.io Frontier on Facebook: https://www.facebook.com/frontiermarketingco/ Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Community faith-based fundraising is about more than a culture of praise and prayer. While those things are good, much of the success faith-based organizations find in this area can be attributed to learned technical skills. Specifically, language and communication skills. Frontier has spent the last 11 years helping clients speak the language of effective faith-based fundraising. Matt and Ben want to use that experience to help you take your organization to the next level on this episode of Frontier FM. You will want to hear this episode if you are interested in... Canadian faith-based fundraising statistics [1:37] Finding the balance between authenticity and mass appeal as a faith-based organization [7:26] How inclusivity plays a role in faith-based fundraising [9:59] Learning to speak the language of effective faith-based fundraising [14:10] Giving from a spiritual perspective [17:10] How value alignment strengthens fundraising [20:25] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! WayBase Pew Research Center The Spirituality Of Giving: From A Christian Perspective by Melodie Gabriel (Article) A Spirituality of Fundraising by Henri J.M. Nouwen (Book) Principles for the “Spirituality of Fundraising” (Excerpt) Lecture from Henri J.M. Nouwen Connect With Frontier https://Frontier.io Frontier on Facebook: https://www.facebook.com/frontiermarketingco/ Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Matt and Ben are vaxxed up and ready for the summer of 2021! Are you? On this episode of Frontier FM, the guys keep it short and sweet while talking about several things from old Netflix shows to how COVID has changed the international fundraising community. They also discuss how the imminent “Hot Donor Summer” might affect fundraising efforts in the future. It's a quick, fun episode that you don't want to miss! You will want to hear this episode if you are interested in... Ben's fundraising “nerd moment” with an unreleased copywriting tool [0:50] A new podcast all about diversity and inclusion in fundraising [3:50] Getting ready for “Hot Donor Summer” [4:49] How COVID has changed the international fundraising community [6:10] The “new normal” for fundraisers and families [7:40] Fundraising mindsets and messaging in a post-pandemic world [10:36] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! The Copy Optimizer - A fundraising copywriting tool Ben has been using that's currently in development Jeff Golby - CEO of Acts for Water - https://acts.ca Connect With Frontier https://Frontier.io Frontier on Facebook: https://www.facebook.com/frontiermarketingco/ Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
To err is to be human. Have you ever made a mistake that felt like a grave error? How as a team do you manage that failure? Is there a positive in the mess? Matt and Ben tell stories of failures and errors they have experienced and how they were able to handle them. You will want to hear this episode if you are interested in... Gearing up for a great Sabbath Week at Frontier [1:23] An important quality for great clients to have [9:24] They accept our rest. How clients respond to rest is important. The time Ben accidentally killed someone (not literally) [10:18] The time Matt accidentally gave someone a false diagnosis [12:42] More of Ben's best digital and print marketing mess ups [15:35] Turning mistakes into opportunities [19:16] The two things every marketing agency needs to do to mend mistakes with clients [21:55] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! The 7 Types of Rest that Every Person Needs (Article) How Great Clients Can Change Your Life (Article Connect With Frontier https://Frontier.io Frontier on Facebook: https://www.facebook.com/frontiermarketingco/ Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
The microphone gets turned onto Ben this episode when Darian Kovacs from Jelly Marketing and Marketing News Canada interviews Ben about Frontier and his history with making charities successful.
Is volunteering a form of giving? Matt and Ben dedicate this episode to all the volunteers out there, and how charities can make an exciting next step with their volunteers to transform into donors.
Ben is joined by Mark Petersen from Stronger Philanthropy. With some reminiscing, they also delve into the Enneagram, the work world, and major donors.
Need some new ideas to make 2021 the best fundraising year yet? Matt and Ben delve into a few of the systems that Frontier uses to increase donor engagement and acquire new donors for their clients. They also answer listener questions from the mail bag. Buckle up for another great episode of Frontier FM! You will want to hear this episode if you are interested in... St. Patrick's Day COVID pulse check [2:24] Getting ready for Easter [6:20] Donor engagement is at an all-time high [9:10] Navigating economic inflation [11:53] Why Broadcast Voice Messaging is a game changer [17:24] A great way to find new donors [24:24] How charities can maintain the momentum of 2020 [29:59] Promoting anti-racism and equality through fundraising [32:10] Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! Broadcast Voice Message (Stratcom website) Care2: The World's Largest Social Network for Good Connect With Frontier https://Frontier.io Frontier on Facebook: https://www.facebook.com/frontiermarketingco/ Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
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