Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home boss babes!

One year ago, I setoff on a crazy adventure.    I started a podcast, and recorded myself talking into a weird bulging mic for ~30 minutes every single week.

FUN FACT: About 90% of the time, my MYP podcast episodes are scripted… but this week, it's time to get vulnerable

By now, I assume you've probably heard a bit about the Bachelor franchise.

Here's the reality…   If you're based in the U.S., you're heading into the summer. And, if you have kids, you know what that means.

A lot can happen in a decade, which is how long it's been since I first met my friend Liz Bohannon!   Liz is a social entrepreneur (best known for co-founding and leading Sseko Designs), a bestselling author, speaker, podcast host, AND a past client of P&P.   Watching Liz's platform grow from near and far over the past decade has been wildly incredible, especially getting to play a small part in it.   Although it seems Liz has done it all, she did start somewhere.   She wrote a fantastic book called Beginners Pluck to recount her small beginnings and teach us women how to lean into a season of new.   That we bring magic into our own lives and businesses because we are beginners, NOT in spite of it!    And in today's episode, she expands on her book and the art of dreaming small to achieve big, so you can too.   If you've been looking for a sign to start something new, grab those headphones.   Come hangout with Liz and me on this week's episode of the Marketing Your Purpose podcast, and embrace your Inner Beginner. See you there!   Want more after this episode? Go listen to Episode 28: What Does It Look Like to Be Socially Conscious & Missional? A whole episode dedicated to Liz.   +++ LINKS: Learn more about Liz and what she's all about: https://www.lizboho.com/about Grab a copy of Liz's book, Beginners Pluck: https://amzn.to/3V70Hcr Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose Join our email list: plumandparcel.com Follow us on Instagram: @plumandparcel  Connect with Austin on LinkedIn: austinkapur

Now we know Mondays can get a bad rap…   This past three-day weekend being an exception

I used to tell all my clients that being on every social media platform was absolutely necessary to breakthrough the noise of this loud world…   But, I'm here to tell you otherwise.    Most of us small biz owners are strapped for time and even resources.

One of my biggest goals at P&P is making sure you're setup for success…   Too many of my clients, friends of friends (myself included

Mother's Day is this Sunday, and whether you agree or not, I believe most moms are superhuman. 

Whether you know it or not, we create systems in our lives every day… at home, at work, and even in relationships.    Systems move us from one task to the next, getting us from point A to point B. Sometimes systems are effortless and smooth. Others are a bit clunky.    Whether “systemizing your life” is a new or seasoned practice for you, the big question is: have you prioritized systems in your marketing?   Chelsi Jo, a friend and mentor of mine, has quite a bit of experience in this area.    She recently sat down with me to unpack five ways she makes her ongoing marketing efforts seamless, and I thought you might find these tips helpful too.   Chelsi is the host of the top 10 ranked Systemize Your Life Podcast, CEO and Founder of ChelsiJo.Co, +  the queen of systems for work from home moms.     Her core three systems are the reason why she has been able to grow a business from idea to multiple six figures and never neglect her family in the process.   So, our goal here today is to make your marketing more streamlined. With the help of Chelsi, we're covering 5 ways to systemize your marketing in any stage of business, including:   - Keeping Track of Your KPIs - Planning Your Top Marketing Strategies Quarterly   - Creating a Content Calendar - and more!   If you're ready to get more organized in your biz + be more intentional with your time, then I have the episode for you. It's time to dive in! Listen now.   +++ Ready to systemize your marketing?   Check out our online course, the Purposeful Marketing & PR Playbook, a four-step system to organizing and executing all your marketing and PR dreams without compromising your time and budget.   Take your business to the next level with more credibility, exposure, leads and sales, all while making a bigger impact.    Use code “WELCOME” to get 10% off! Get access today.    +++   LINKS: Visit ChelsiJo.Co: https://chelsijo.co/ Listen to the Systemize Your Life Podcast: https://podcasts.apple.com/us/podcast/systemize-your-life-routines-schedules-time-management/id1488424047 Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose Join our email list: plumandparcel.com Follow us on Instagram: @plumandparcel  Connect with Austin on LinkedIn: austinkapur

If you've been listening to this podcast for a bit now, you know I love a good event, even on Earth Day

It's already the third week of April, and I'm wondering where in the world the last couple weeks have gone.    With spring break, ongoing sickness and a partner gone traveling for work for a week, it has been a wild ride.

Nearly a decade ago [much before TikTok], I started working with my good friend Polly Payne, the visionary and CEO behind Horacio Printing and the creator of the Christian Dream Planner.

Hi friend! Ever considered outsourcing your PR?

We're kicking off Holy Week with a very special guest.

Have you ever said to yourself…   “I can't pitch myself, my biz or organization for speaking gigs or editorial pieces because I don't have enough time or I don't know how?"    Have you fallen into the belief that you don't have the right connections, skills, money or time to make PR happen? But, are tired of living into this belief? I find that the biggest hurdle to getting started with PR and pitching is knowing where to start AND where to find the time. Thankfully, today, that's where we come in.   There are systems and processes you can build RIGHT NOW that will give you the time and freedom to start pitching with ease.   And, we want to share those with you for FREE.   On the Marketing Your Purpose podcast, I'm excited to dive into 5 systems to empower YOU, the:   - busy, purpose-driven entrepreneur,  - non-profit leader, - course or content creator,  - business or marketing coach or consultant,  - tech for good founder, - e-commerce shop owner, etc….   Because you can do this yourself!   The cat is out of the bag…     You don't need to hire a big expensive PR agency to do the pitching for you.    For 5 simple tips on how to start pitching yourself and your biz for podcasts and editorial pieces, tune into Episode 35.   +++   Ready to take a chance on PR with a little bit of coaching and accountability?   We have 5 spots available for our PR Support Bundle this month, and I want one of those spots to go to you.   The PR Support Bundle is a mix of all of our favorite offers. This is what you get when you sign up today:   Two 60-minute strategy calls with me, Austin Kapur One 3-6 month PR action plan with proposed goals and PR strategies A bio refresh and creation of your thought leadership platform A list of suggested, targeted influencer, podcast or media contacts, and the directions & guidelines for how to reach them 4 personalized influencer, podcast or media pitches drafted & prepped 2 editorial pieces drafted & queued for submission + BONUS! If you pay for this service in full this month, you'll get the Purposeful Marketing & PR Playbook, my online course for FREE!    This is a POWERHOUSE offer and I can't wait to implement it with you .  If this sounds up your alley, it's time you booked your first service with P&P. Contact us today!   +++   LINKS: Grab your free one-page marketing plan Fill out your one-page marketing plan with me in Episode 4 Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose Join our email list: plumandparcel.com Follow us on Instagram: @plumandparcel  Connect with Austin on LinkedIn: austinkapur

When I first set out to create the Marketing Your Purpose podcast, one of my greatest weapons was my email list.   Creating a carefully thought through list was no easy task.  It took energy, time and investing in a strategy that as my new friend Rachel Lopez of Gal Agency describes was manageable and sustainable.    But, that didn't happen overnight.   So, my goal here today is to make your email marketing strategy simpler.   With the help of Rachel, we're covering three questions you should ask yourself when starting your own email list at any stage of business, including:   ➟ Where are you at in your business? ➟ What can email do for you? ➟ How will email fit into your entire marketing ecosystem?   When Rachel first reached out to be a guest, I was most excited about her belief that your marketing should feel as good as your purpose.   If amping up your email marketing strategy, and being more intentional in your biz are on your radar in 2024, tune into this episode.   Building your email list starts today!    +++   LINKS: Sign up for Gal Agency's email list: https://gal-agency.com/converting-guide Book a free 15-minute discovery call with P&P: https://bit.ly/chat-with-austin Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose Join our email list: plumandparcel.com Follow us on Instagram: @plumandparcel  Connect with Austin on LinkedIn: austinkapur

Happy Women's History Month!   This week is all about the ladies… I'm coming in with 3 small business, do-it-yourself PR gals I'd love for you to get to know.    Because this month is all about honoring women, I believe it's important we do the same in our own areas of influence.   I admire and respect the women featured on this week's episode. Their businesses and offerings, similar to P&P, go much beyond traditional PR.    They each follow a multi-channel marketing strategy that reaches their ideal customer, and have unique skills and services, I'm excited for you to learn about directly.   +++ At P&P, we partner with companies and individuals who are making a positive, lasting difference in this world.    Whether you're a for-profit or non-profit, you'll find our integrated marketing and PR process breaks through the darkness of this loud world…    And, gets every purpose-driven thang we work with heard and seen, using our surround sound approach.    Our goal is to coach you, consult you and share our tips on the HOW.   +++ That's why we love these three women.    They're serving their unique customer by walking them through the process of working with the media, and not just doing it behind closed doors.    Just like P&P, these women will empower you to believe you can do your own PR as a small business. Because you can!   If you're curious about working with one of them, scroll down below and listen to this episode.   It's time you tuned in!   +++   LINKS: Learn about Susie Moore's Five Minutes to Famous: https://fiveminutestofamous.com/ Get to know Gloria Chou: https://www.gloriachoupr.com/ Say hi to Lexie Smith: https://theprbarinc.com/about/ Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin Reach out to Austin at plumandparcel.com/contact

Remember when I mentioned I'd be spending a lot less time on social media?   Stefanie, our first guest + the gal behind Online Business for Christian Women, a Top 20 business podcast, was one of the many resources that made me say “buh-bye” to social media until Easter

I know I'm not the only one…    After a stressful day in the office, or once the kiddos have gone to bed, it's easy to slip out of real life and into my internet one.

Welcome to the latest episode of the Marketing Your Purpose podcast hosted by Austin Kapur, a marketing and PR professional passionately helping purpose-driven businesses to be seen and heard.   If you are a motivated entrepreneur, a persistent marketing leader, or a dedicated boss lady who requires a nudge towards purposeful marketing strategies, we are glad to have you here.   In this episode, we will be unraveling the seamless blend of digital marketing and PR (public relations) and its potential to enhance the credibility, visibility, and reach of any brand.    We're sharing how these two go together like milk and cookies, donuts and coffee, tacos and Tuesdays. You just can't have one without the other.

Welcome to the latest episode of the Marketing Your Purpose podcast led by your host, Austin.   Ideal for business entrepreneurs, marketing leaders, and those juggling work from home and family life, this episode introduces a fresh perspective on how to balance work commitments and family values.   Drawing from Austin's personal experiences, this episode offers practical tips and actionable strategies for those feeling overwhelmed by work-life imbalances.   In this episode, we delve into the often challenging task of upholding family values in a work-driven culture.   The journey begins with a personal narrative from Austin's life about her church community's support network, which exemplifies the power of love and care extending beyond our immediate family.   Throughout the episode, she challenges the traditional concept of 'family', asserting the importance of community circles in shaping our values and relationships.   The episode emphasizes the significance of mutual trust and vulnerability, representing the cornerstones for fostering genuine and fulfilling relationships.   Listeners are encouraged to introspect their own definitions of family, exploring the myriad of ways they might develop family beyond immediate relatives.   A set of seven actionable tips helps listeners redefine their family values, prioritizing them over work.   For anyone overwhelmed by work commitments, this episode is a lifeline to regain balance and control of their life.   Together, we explore how to acknowledge deep-rooted family aspirations and embed them into your life's fabric.   Listen in and embark on this journey to regain work-life balance and reorient your purpose towards the heart of your family and community.   LINKS: Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose  Book a P&P service: plumandparcel.com/services   Join our email list: plumandparcel.com Follow us on Instagram: @plumandparcel Connect with Austin on LinkedIn: austinkapur

Welcome to the Marketing Your Purpose podcast! Join Austin, an entrepreneur and marketing & PR pro for an in-depth look into the journey of Sseko Designs, a socially conscious fashion brand. Discover Sseko's humble beginnings under a mango tree and their mission to empower academically gifted female scholars by unlocking educational opportunities. Hear about Sseko Designs' merger with Noonday Collection and how together, they have become the largest fair trade fashion social selling brand to-date. Listen as Austin recounts her personal involvement with these impactful brands and her deep respect for Liz Forkin Bohannon, the dynamic founder of Sseko Designs. Dive inside Liz's entrepreneurial journey and passion for meaningful impact. Find out how a seemingly small promise to three girls in Uganda grew into an expanding mission that has transformed countless lives. Tune in as Austin discusses the influence of Christianity in Liz's business ethos and how it inspires a "listening first" approach. As a reminder, Marketing Your Purpose isn't solely a marketing guide - it's a space for hard, vulnerable conversations about aligning work with values and making a difference. Get ready for thought-provoking dialogues, rich insights into integrated marketing and PR best practices, and an abundance of inspiration to spark your purpose-driven entrepreneurial journey. If you've found value in the discussions, please leave a written review to help others discover the podcast. Thank you for tuning in - don't forget to subscribe and invite a friend who may find this podcast inspiring. Go market your purpose, friend! +++ REFERENCED LINKS: Shop at Sseko Designs: ssekodesigns.com Listen to the Created For episode with Liz: How Small Dreams And Small Promises Can Lead To Big Change Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose  Book a P&P service: plumandparcel.com/services   Join our email list: plumandparcel.com Follow us on Instagram: @plumandparcel Connect with Austin on LinkedIn: austinkapur

How often do you find yourself turning on a podcast, once dinner is finished and the dishes are piled in the sink?   Or the kids are tucked into bed and the baskets of laundry are staring at you?   Often? Us too.   If you haven't been living under a rock, you probably know that podcasting is here, and it is here to stay.   It is predicted that there will be over 100 million active podcast listeners in the U.S. in 2024 with the average American listening to 8 podcasts per week.   So, if you've ever felt called to start a podcast and aren't podcasting, the time was yesterday, my friend.   Don't care and still want to start a podcast?   Or, curious how to break through the 5 million podcasts globally?   Here are seven tips to help get your podcast heard and seen.   +++   Hey friend, have you left us a review?   Every time someone writes a review for the Marketing Your Purpose podcast, it helps another busy, purpose-driven gal find it! Leaving a review is the greatest thank you for the time it takes to produce each episode.    If you haven't written a review, please consider leaving one. It means the world to us.   Until next week!   +++   REFERENCED LINKS: Book a P&P service: plumandparcel.com/services Enroll in Podcast Pro University: bit.ly/stefaniegass Join our email list: plumandparcel.com Follow us on Instagram: @plumandparcel Connect with Austin on LinkedIn

We recently wrote an article for working moms, and it was featured on a lifestyle publication that empowers mothers to thrive called Motherly.   It was picked up by and syndicated on Yahoo! News globally, and it's titled Working mamas: 4 ways to find more fulfillment in every aspect of your life.   Even if you're not a mom, we believe you'll enjoy the four ways of fulfillment suggested, like getting clear on your why.   You can read the full article on Plum & Parcel's homepage at plumandparcel.com!   +++   Now, when it comes to this episode, which is awfully relevant to the article, we have some new rules around balance for you career-driven mothers, whether you're a corporate career gal or a stay-at-home mama.   Whatever you want to say about who is and who isn't a working mom… new moms are working at staggering high rates.   Between building a career, maintaining adult friendships, family time - there's a lot going on in everyday life. Add motherhood to the mix, and things get exponentially more complicated.   And, if you're like us, who tend to go to the wrong sources for advice sometimes (cough, cough, the internet) in search of the secret to balance, you probably strike out too.   So, we're rewriting our own rules to the 40-hour work week…   If you want to hear our thoughts on achieving that elusive ‘work life balance' and the four rules we're applying to our every day life, take a listen.   Let us know which resonate with you too!   +++   Hey friend, have you left us a review?   Every time someone writes a review for the Marketing Your Purpose podcast, it helps another busy, purpose-driven gal find it! Leaving a review is the greatest thank you for the time it takes to produce each episode.    If you haven't written a review, please consider leaving one. It means the world to us.   Until next week! Join our email list: plumandparcel.com Follow us on Instagram: @plumandparcel 

It's no secret that purpose-driven marketing is powerful and so many brands have adopted their purpose, but many often put the cart, i.e. the marketing and messaging, before the horse… Plum & Parcel included.   Purpose brings us together. It's often at the center of many of the companies we work with and for, and for good reason.   It's in our human nature… the way we talk to each other, the way we think about our lives, the way we exercise our time, gifts and voices. Purpose is important to all of us.   But, what's even more important as marketers and communicators, is that we hold ourselves and our counterparts accountable to lead with purpose, so our stories of impact are rooted in truth and follow through.   Tune in to hear how you can put purpose at the center of it all!   Want to make a pivot in your marketing this year? Grab our free Marketing Focus Framework. This simple, straight forward guide walks you through three questions to ask yourself to refocus your efforts this year.   Tune into Episode 2 for a whole segment on how to find your marketing focus.   See you here next week! Join our email list: plumandparcel.com Follow us on Instagram: @plumandparcel 

Happy New Year, friends!   This time of year is so important to me, particularly as I set the whole following year up.    I believe it's CRUCIAL to set intentions for the year ahead while also trusting that all of the moving pieces are working for a greater purpose

I am not the only one talking about annual planning, and for good reason. Annual planning and goal setting is crucial to growth.    Annual plans help us hit our goals, but also direct our time. How we choose to allocate our time is a gift. If we're not good stewards of it, it ends up directing us. So, annual plans help us avoid this!   I'm curious… have you decided how you will spend your time in 2024? Have you strategically planned for milestones you want to hit? Businesses or offers you want to launch? Things you want to do?    If you have, great, but have you incorporated all parts of you into your annual plans?    Annual planning and goal setting shouldn't be saved for just our professional life. It should include our personal, relational, physical and spiritual goals too.   If you desire to bring all parts of you into your annual planning and goal setting and need a process that works, I have something for you.   Whether you're a total planner like me (hey girl!) or run a little more spontaneously, this week, we're bringing you Your Annual Plan Reset: 7 Steps to Including All of You in Your 2024 Goals.   From getting placed in a dream publication to multiple, unplugged vacations with your family, we'll help you relook at all your deep desires, map them out + make them happen in the new year.   Ready to dive in?   Join our email list to stay up to-date on all the details: plumandparcel.com Follow us on Instagram: @plumandparcel Connect with Austin on LinkedIn

Hi friend, Do you relate to this?    Having two kids in the last four years means I've had a lot less time to sit down and read a good book… even though reading is SO important to me.   In 2023, I had a goal to read 10 books, but you know how many I read? Maybe 5.   So, here I am sharing my five fave books on purpose, life and biz from the last five years with a new and achievable goal and system for 2024.   Tune in to hear why these are my fave books from the last five years, plus the five I'm reading in 2024 (and more importantly, how)!   Join our email list to stay up to-date on all the details: plumandparcel.com Follow us on Instagram: @plumandparcel  

It's December, and if you haven't seen the slew of holiday gift guides, where have you been hiding?! I've seen major success with e-commerce clients who leverage gift guides as a mode of marketing and PR. Gift guides are a great tactic in your PR toolkit because these carefully curated features by blogs, influencers or brands you likely follow and trust or stumble upon when googling “best gifts that give back” give your business major exposure to a primed audience ready to buy…  They provide credibility and trust —  third party validation to a potential customer that is looking for personalized recommendations. Wondering how you can get your business or brand featured? Tune in now as we walk through 11 steps for how to plan and contribute to them in 2024! ⭐ Timing is everything when it comes to marketing and PR, which is why I say start planning now… Grab our FREE One-Page Marketing Plan today to simplify your roadmap to big results! Snag it at plumandparcel.com/one-page-marketing-plan See you next time! Join us on Instagram: @plumandparcel

As a wife and mama of two, it's easy to get stuck in the hustle and bustle the holidays bring, and forget what this season is really about. We sometimes overlook the simple things like having food on the table, a home over our head + clothes on our back. It's good to pause and give thanks for all that we've been given in this life.   Today is Giving Tuesday, and this year I'm excited to spend it with you here. As I share the 10 things I'm grateful for in life and business, I encourage you to think of your 10 things + how TOGETHER we can give more freely from the areas that bring us most comfort.   In honor of Giving Tuesday, we are extending our Black Friday - Cyber Monday sale through 12/1. For every Intentional Intensive + PR Day contract signed by then, we'll give an additional Purposeful Marketing & PR Playbook (our online course) back to a small business in need!   Learn more about these offerings by visiting our website. With access to all of these, you'll be one step closer to building your purposeful marketing & PR plan that drives more leads and sales heading into 2024!

What comes to mind when you hear ‘thought leadership'? Beyond overused business jargon?    Can you think of someone you look up to who has a powerful viewpoint on a particular topic?   Have you ever consumed a piece of content by a subject matter expert, and aligned yourself and your actions with theirs because you were compelled or moved by their message?   Maybe you have a powerful viewpoint on a particular topic that you haven't cracked the code on exactly how to share. Like… “How to live a more sustainable life in the way you eat, shop or dress” …. or, “How to ethically apply AI tools in your business + the 5 you should get started with today.”    Maybe, you're uncomfortable calling yourself a thought leader, and don't know which channel or medium is appropriate to share your viewpoint or message.   Well friend, I'm unpacking this all important aspect of your marketing + communications strategy that often gets overlooked and overshadowed– in favor of media relations, social media marketing or guest podcasting.   Because you may be surprised that all of these PR tactics should start with building your thought leadership platform!    Get ready... here are 4 easy tips towards a powerful and purposeful viewpoint + how to share your viewpoint with the world. Let's dig in!   +++   Don't forget: Black Friday, Small Business Saturday & Cyber Monday are just around the corner, and we have a gift for you

Tired of thinking about money? Sorry to be the bearer of bad news, but we need to talk about it, friend.   In order to be profitable and purposeful, you have to crunch the numbers. You have to be smart with your money. You have to build a budget.   I understand that creating a marketing and PR budget may feel impossible. You may feel stuck with questions like…   Where do I start… How much am I willing to spend… Can I do it all myself… Do I need a team to help me…   Just know, you are not alone in getting caught up in these questions… in this week's Marketing Your Purpose episode, I am answering all of them!   I've learned that building your business's marketing budget is all about understanding your strengths, your current resources, and your goals for your business.   If you're ready to bring peace to your finances together, tune into episode 18!   Don't forget: Black Friday, Small Business Saturday and Cyber Monday are just around the corner, and we have a gift for you

Are you ready to build your community in real life?   It's time to get back to your why, as in why you started your business in the first place. Before you were worried about attracting new leads, customers or sales, and particularly online.   Maybe like us, you've seen firsthand how in-person community and connection can naturally happen in a room full of people with similar values and desires. And, you've also seen how local events can be a beautiful tool to meet new people, network, and in turn, grow your business.   This week on the podcast, if you're at all on the fence about local events, I'm talking about some considerations when it comes to participating in them because let's be realistic…. We may not be able to host our own – but, we certainly can attend them, and reap similar benefits!   So, pop in those headphones, wash them dishes and let's dig in.   Don't forget: Black Friday, Small Business Saturday and Cyber Monday are just around the corner, and we have a gift for you

Start this Halloween with the Marketing Your Purpose podcast

You've probably heard a lot of buzz about influencer marketing

I keep getting asked what I would do about XYZ and I keep going back to the same answer: “Have you asked your target customer that?” +++ If I'm not your target customer, my answer likely isn't the best one out there for your biz's specific needs. But, you know whose answer likely is: your ideal customer. +++ The answers are right in front of us if we simply take time to ask our target customer or audience what they desire, what they want or need. +++ That is market research in a nutshell. To help discover the needs and desires of your target audience, informal qualitative and/or quantitative market research helps us better understand how your target audience makes purchasing decisions - and how you and your offerings can best get into their consideration set.  +++ Today, I'm giving you 7 ways to collect market research! Think hosting coffee chats with close acquaintances, holding focus groups with people you gather with already or sharing your most pressing Qs with your social media community. +++ Ready to apply these market research methods? Grab the Purposeful Marketing & PR Playbook. In 4 weeks, we will efficiently and effectively build your next marketing and PR playbook, including performing market research with your target customer. It's time to get your purpose-driven brand in front of the individuals who need YOU the most. Visit plumandparcel.com/playbook for details. +++ Not ready to join the course just yet? +++ Come grab your FREE seat at our next series of Integrated Marketing & PR Bootcamps: Tuesday, October 24 - Thursday, October 26. +++ Select the session best for you, and gain more purposeful and powerful marketing and communication strategies and tactics for your business's optimal growth. Visit plumandparcel.com/bootcamp for more details. +++ Follow us on Instagram: @plumandparcel

The last few weeks have been go, go, go. With new offers launching and deadlines to hit, it was time to take a personal inventory check.  +++ I wrote this episode to hold myself accountable to the transformative spiritual disciplines I cling to, especially in busy, chaotic times. +++ After becoming a mom for the second time, I've found myself in a transitional period. That is, coming out of the newborn/infant fog and moving into life with two toddlers… which can be a lot! +++ It's easy for me to get hung up on building new rhythms and systems that make this season a little more manageable, but God always calls me to slow down and practice these first. +++ In this episode, I get into the nitty-gritty of the spiritual disciplines I'm holding onto, including: Daily Scripture Reading Quiet Listening Prayer Weekly Sabbath Weekly Fasting +++ I encourage you to hold onto them with me, especially if you're in a busy season. During this episode, I also share a few helpful resources. Check them out below! Ready for an authentic conversation about biz and faith? Tune in now. +++ Wanting more after this episode? Join my email list by hopping over to plumandparcel.com. Be the first to know when the next episode drops, and get access to what's on the horizon for P&P, including fun freebies, marketing tips and limited time offers. +++ Don't forget to share how you found out about this podcast and what areas of work, business, life, etc. you need more encouragement in by: leaving a quick review on Apple Podcasts, and/or sending a DM to my team and me on Instagram: @plumandparcel +++ Resources mentioned in the show: Seamless - Bible Study Book with Video Access Foundations: A 260-Day Bible Reading Plan for Busy Believers She Works His Way: A Practical Guide for Doing What Matters Most in a Get-Things-Done World Purposeful Marketing & PR Playbook

Today, I'm digging into multi-channel marketing, also referred to as integrated marketing. You can perform multi-channel marketing, especially if you're detail oriented and organized. It's a major undertaking, but, it's extremely effective, if you can crack the code! Up for the challenge? We're starting with 5 content marketing channels, specifically channels you own, that you can begin communicating through today within a multi-channel marketing strategy. We'll hit on: Social media marketing Email marketing Blogging Vlogging Podcasting If you're ready to get started and need a framework and system to organize all your marketing and PR dreams without compromising your time and budget, join us in our online course: the Purposeful Marketing & PR Playbook! In just 4 weeks, we'll build your playbook and help you efficiently and effectively manage your next launch, so you can start marketing your purpose! Snag anywhere between $150-500 OFF the course by joining our email list. Visit plumandparcel.com/playbook to get your discount code now! See you inside! Follow us on Instagram: @plumandparcel    

I am so excited to announce that my first online course for the busy, purpose-driven, female small business owner is now live!   +++ If you're craving a system that will help you organize and execute all your marketing and PR dreams, the Purposeful Marketing & PR Playbook is for you.  +++ Together, we will build your playbook and effectively manage your next launch (or re-launch) in just 4 weeks! +++ In episode eleven, I take you behind-the-scenes of why this online course was created and how. +++ You'll hear why I needed to go from overwhelmed to organized, and how God took my “constrained budget”, “lack of bandwidth” and “limited time” and turned it into something purposeful to serve women like you. +++ Come listen to the heart behind this course! +++ Visit plumandparcel.com/playbook for more details! And sign up for our email newsletter to receive $500 OFF the course this week only! +++ Connect with us on Instagram: @plumandparcel

Today, I'm sharing my top 5 time management hacks that have helped me manage my schedule and ensure I can give my all to my business and family without losing my sanity. +++ From one small business owner to another, regularly checking in on your priorities and giving yourself grace can go a long way toward helping you run an efficient business and home that's free from overwhelm. +++ I hope these time management hacks help you think differently about your time. Share yours with us in a review on Apple Podcasts OR on Instagram: @plumandparcel +++ SAVE THE DATE! The Purposeful Marketing & PR Playbook is coming! This four-step system to organizing and executing all your marketing and PR dreams without compromising your time and budget is launching September 19! +++ Efficiently and effectively manage your next launch in just four weeks! +++ If you've tried the same marketing strategies over and over again, and they're no longer working. If you're inconsistent with your marketing due to time constraints and budget. And, if you know you have a powerful purpose to share, but you don't know where to start! This go-at-your-own-speed online course is for you. +++ Visit plumandparcel.com/playbook for more details!

This week, I'm bringing you 4 ways to be more purposeful in and outside your business.  +++ This topic has been heavy on my heart since a conviction in 2021 that made me look more carefully at how I express my words, gifts and time. Don't worry, I'm still working on it and I have a ways to go. +++ But, I've been taking baby steps both personally and professionally to be more intentional, and by sharing these four practices, maybe they'll encourage and inspire you too. +++ I hope these simple acts– like seeing your workplace as your mission field and not grumbling or gossiping at work – inspire you to integrate more purpose, wherever you're called to serve.  +++ SAVE THE DATE! The Purposeful Marketing & PR Playbook is coming! This four-step system to organizing and executing all your marketing and PR dreams without compromising your time and budget is launching September 19! +++ Build your playbook & start marketing your purpose! +++ If you've tried the same marketing strategies over and over again, and they're no longer working. If you're inconsistent with your marketing due to time constraints and budget. And, if you know you have a powerful purpose to share, but marketing feels like too much work! This online, go-at-your-own-speed, course is for you. +++ Visit plumandparcel.com/playbook for more details!

Have you ever said to yourself, “Wow! There are SO many marketing and PR strategies out there. I'm a little overwhelmed and a bit unclear which ones are right for my business. How do I know which to choose?”  +++ If you relate to this statement and this question… good! This episode is for you gals who need a little help selecting the marketing strategies right for your business's optimal growth.   +++ Listen to this episode for three tips or questions to ask yourself to get more clear and feel more confident with the time and budget you're allocating to your business's marketing. Think: where is your target audience, what is your timeline and what is your budget!  +++ Make sure to stick around for the bonus tip at the end! +++ Wanting more after this episode? Join my email list by hopping over to plumandparcel.com. Be the first to know when the next episode drops, as well as get access to what's on the horizon for P&P, including fun freebies, marketing tips, bootcamps, course offerings and more!  +++ Don't forget to leave a quick review on Apple Podcasts, share this episode with a friend and be a part of our journey on Instagram: @plumandparcel +++ See you soon!

I wrote this episode for all you purpose-driven mom-prenuers out there!  +++ If you're itching for practical tips and tricks for how to juggle motherhood and business, I'm going to share three practices that have worked well for my family and me. "Caveat-ing" that you and I are very different individuals with very different needs!  +++ But, I hope these sustainable rhythms and systems I've integrated into my life may spark ideas as you look to integrate your own because being a working mom... it's hard work! Go in grace, my friend! +++ Wanting more after this episode? Join my email list by hopping over to plumandparcel.com. Be the first to know when the next episode drops, as well as get access to what's on the horizon for P&P, including fun freebies, marketing tips, bootcamps and more!  +++ Don't forget to leave a quick review on Apple Podcasts, share this episode with a friend and be a part of our journey on Instagram: @plumandparcel +++ See you soon!

This episode is for you gals who keep asking yourself, can I do this myself?  +++ You for sure can! But, remember, we weren't created to do life alone, even in our work.  +++ You'll hear me talk a lot about outsourcing in this episode because integrated marketing and communications requires a ton of coordination. But, it also requires other practical skills and strategies you can learn to apply yourself with a little bit of intention. +++ So, today, I'm sharing 5 integrated marketing and PR strategies that work, plus two you should pass on, so you feel empowered to make the marketing decisions that are right for your biz! Good luck! +++ Don't forget to save your seat for my mini 25-minute Integrated Marketing & PR Bootcamp to unlock exciting P&P perks, including another free printable marketing and PR resource + a HUGE announcement, you're not going to want to miss this. Visit plumandparcel.com/bootcamp to register now! +++ See you here next week!

I'm going to be real with you – running a small business is hard and can be incredibly exhausting – and it's all too easy to lose sight of why you started your business in the first place…. +++ I've seen this happen time and time again. But, what if I told you there was a solution? A way out of this rut? You can start marketing effortlessly if you just come back to prioritizing your purpose. +++  This week, I dig deep into what purpose-driven really means, why being a purpose-driven business pays off in the PR and marketing world, and how to keep your purpose front-and-center. +++ Get excited because these reasons for why purpose-driven businesses have a leg up in PR & marketing are MONEY!  +++ Don't forget to grab my FREE resources, the One-Page Marketing Plan and the Marketing Focus Framework, at plumandparcel.com, if you're ready to start marketing YOUR purpose. They'll get you focused and organized quickly on this wild entrepreneurial journey! +++ See you here next week!

Ever wondered why I'm so passionate about building strategic, integrated marketing plans? In this week's episode, I'm pulling back the curtain and sharing the secrets behind our brand new One-Page Marketing Plan, including 7 easy steps for how to fill it out. +++ Join me as I dive deep into the importance of strategic planning in achieving marketing success, and lead you down a pathway to results. +++ It's time you start feeling prepared, purposeful and powerful in those marketing strategies and tactics you and only you can define. I can't wait to see your purpose-driven thang glow. ++ Ahead of the episode, download and print my latest FREE resource, the One-Page Marketing Plan, to simplify your roadmap to big results! Snag it at plumandparcel.com/one-page-marketing-plan +++ And, don't forget to share how you learned about this podcast and what areas of work, business, life, you need more encouragement in by: leaving a quick review on Apple Podcasts, and/or sending a DM to my team and me on Instagram: @plumandparcel +++ See you next time!

Small businesses are the backbone of our economies. They matter. You matter. +++ Today, I'm sharing my four reasons for leaving the corporate world to serve small businesses again simply because I want to encourage you if you are a small business owner (I SEE YOU!) as well as inspire those who desire to support small businesses too. Heads up - You don't have to leave the corporate world to make a positive impact. Come take a listen! +++ If you haven't grabbed my latest FREE resource, the busy gal's guide to getting clear on her marketing and communications priorities, head on over to plumandparcel.com and claim your Marketing Focus Framework today ---> plumandparcel.com/marketing-focus-framework +++ Don't forget to share how you found out about this podcast and what areas of work, business, life, etc. you need more encouragement in by: leaving a quick review on Apple Podcasts, and/or sending a DM to my team and me on Instagram: @plumandparcel +++ See you next time!

In today's episode, I'll be suggesting three questions you should ask yourself when defining your marketing focus, as well as quickly explaining the differences between brand, product and integrated marketing and communications. +++ With a little bit of direction from yourself, I hope you leave this episode feeling more supported in defining your marketing focus, and ready to show up bold and bright to the world with your purpose! +++ If you haven't grabbed my latest FREE resource, the Marketing Focus Framework, head on over to plumandparcel.com/marketing-focus-framework to claim it! +++ It's the busy gal's guide to getting clear on her marketing and communications priorities, and you need it! It'll make everything I'm talking about in this episode come to life for you.  +++ Don't forget to share how you found out about this podcast and what areas of work, business, life, etc. you need more encouragement in by: leaving a quick review on Apple Podcasts, and/or DM'ing my team and me on Instagram: @plumandparcel +++ See you next time!

In this first podcast episode EVER, I'll be saying hi, hello, how are you and introducing myself.   What's in it for you? Hopefully, a new friend who cares deeply about seeing you show up well with purpose, wherever you're called to serve.   Where will we begin? With some personal, hopefully relatable storytelling… it includes finding my work's purpose at the ripe age of 19. *GOSH, I'M OLD*   Wanting more after this episode? Join my email list by hopping over to plumandparcel.com. Be the first to know when the next episode drops, and get access to what's on the horizon for P&P, including fun freebies, marketing tips and e-course offerings!    Don't forget to share how you found out about this podcast and what areas of work, business, life, etc. you need more encouragement in by: leaving a quick review on Apple Podcasts, and/or sending a DM to my team and me on Instagram: @plumandparcel   See you next time!