Podcasts about csps

Don’t miss this massive ecosystem shift! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ Host Vince Menzione sits down with industry leaders Nicole Dziedzic, Erwin Visser, and Mira Ayad to uncover the critical transformations happening across the technology ecosystem and marketplace. The panel explores the impact of Reseller Enabled Offers (REO), the changing role of distribution into aggregation, and the immense opportunities surrounding agentic AI. They also dive into why MSPs need to ruthlessly simplify their technology stacks to make room for business value selling, and how data tools like ASPX are changing the game for proactive channel strategies. https://youtu.be/4Ox507-0l_8 Key Takeaways The marketplace has completely transformed software procurement and is now rapidly expanding into the SMB sector. Reseller Enabled Offers (REO) allow partners to own private offers on behalf of ISVs while maintaining their trusted advisor status. Ingram has introduced the MCP server to help partners automate and pull necessary distribution data seamlessly. The next few years represent a “golden age” for MSPs if they can successfully adopt, build, and operationalize AI agents. Microsoft’s ASPX platform gives partners critical usage and marketing signals to proactively target customer opportunities. MSPs must simplify their bloated technology stacks to create space for selling true business value with agentic AI. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags agentic AI, Reseller Enabled Offers, MCP server, marketplace syndication, ASPX data, Agent 365, precision velocity, managed service providers, hyperscaler enablement, technology stack simplification, Ultimate Partner Experience, cloud solutions strategy, customer zero, ISV go-to-market. Transcript Nicole – Erwin – Mira Podcast [00:00:00] Mira Ayad: I think it’s a very simple formula. Start where your customer is at, like meet the customer. Where they act is not just a generic cliche state statement. [00:00:10] Vince Menzione: You can feel it happening. The ecosystem is shifting beneath us, the way hyperscalers are partnering, how AI is remaking the channel. And what it means to win in 2026. [00:00:21] Vince Menzione: Welcome to the Ultimate Partner Podcast. I’m Vince Menzi, own your host. And each week I sit down with leaders at the intersection of technology, partnerships and outcomes, the voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the strategy. [00:00:43] Vince Menzione: It is the strategy because being in the room changes everything. Let’s start. [00:00:53] Vince Menzione: We’ve got some word friends of ultimate partner coming up now, and then I’m gonna have them come up and introduce themselves. Uh, most of these people I’ve had the opportunity to meet Nicole, come on up. Come on. Good to meet you. I’m gonna have everyone introduce themselves. This guy, I never know. I’ve never met this guy before. [00:01:12] Vince Menzione: Mira, great to see you again. We gotta be on stage about a month ago. Yes. And we get to do this again while a different panel conversation. So, terrific. [00:01:22] Vince Menzione: Nicole, we’re gonna start with you on from the far end and come this way. So I’ll have you introduce yourself to, to our audience. [00:01:27] Nicole Dziedzic: Yeah. So, uh, so I lead our, uh, US business for Ingram, uh, really focused on our customer success and renewals across our vendor stack. [00:01:36] Vince Menzione: Thank you for being here. [00:01:37] Nicole Dziedzic: Okay, [00:01:37] Nicole Dziedzic: thank you. I’m excited. Awesome. [00:01:39] Erwin Visser: Yeah. Uh, great to be here again. Thanks, uh, fin for, for having us and a lot of familiar faces. So, uh, Erman, Viser, uh, I recently changed roles, so four weeks ago, uh, in Microsoft. I’m, uh, I just, uh, started to, uh, to lead the, uh, the Cloud Solutions Strategy team, uh, still in GCPS, so our global channel organization. [00:02:01] Vince Menzione: And Mira, great to see you again. [00:02:03] Mira Ayad: Same here. Yes. I’m looking forward for this conversation. We had so much fun last time. [00:02:07] Vince Menzione: Yes, [00:02:08] Vince Menzione: so [00:02:08] Vince Menzione: good. [00:02:09] Mira Ayad: My name is Mira Ayad . I’m the GM for a global Microsoft marketplace. My team leads the strategy and operations. I’ve been with Microsoft for seven months, I think, but this is not my first rodeo. [00:02:21] Mira Ayad: This is my fourth time boomeranging to Microsoft. Yeah. [00:02:26] Vince Menzione: And for context for people, we have talked about marketplace quite a bit, but the conversation has expanded at Microsoft in, in bigger ways. Uh, before, was it November that. REO was announced. [00:02:39] Nicole Dziedzic: Yes. [00:02:40] Vince Menzione: Yes. We’ll talk about that. But maybe you, you talk a little bit about the reseller enabled, uh, offers and, uh, and maybe we’ll take, we’ll take us through that and then how Ingram has been a great partner, and of course, Erwin’s organization has been really front and center with some of this. [00:02:55] Vince Menzione: So let’s go there for, let’s go first tell us, tell us about, about REO. Sure. For those and, and your, your role is, um, we had Cy on stage yesterday. But your role is front and center with the channel, with the with the reseller community. Right. Taking marketplace into the resellers. [00:03:12] Mira Ayad: Sure. So, uh, Cyril is my partner in crime. [00:03:16] Mira Ayad: He leads the marketing for marketplace. Um, my team focus across all personas that hits marketplace from an ISV to channel partners, buyers, and even the Microsoft sellers themselves. Like how can we bring that vibe and that energy? To bring marketplace, to be front and center. Um, REO is, um, a feature that we’ve launched back in November and it’s, it was a very strong statement from Microsoft of how we’re bringing the channel partners into that marketplace journey. [00:03:45] Mira Ayad: With RE Reseller enabled offers, we allow partners to own the private offer that they can extend to their customers on behalf of the SDCs. So kind of bring that scale mechanism for SDCs to access that channel community and for the channel partner to remain the trusted advisor and provide not only marketplace, um, products, but Microsoft services their own professional services. [00:04:12] Mira Ayad: And wrap that and provide a one-stop shop for customers. [00:04:17] Vince Menzione: And it’s really lit up organizations like Ingram. Nicole, I like, it’s been a maybe a minute here, like talking about the evolution of Ingram. ’cause I think back at the old role of the DTI credit, availability of product and delivery, right? Yeah. The kind of the three things. [00:04:34] Nicole Dziedzic: Yeah, and those are still really, really important to the core of how we go to market. ’cause I think we heard yesterday, every dollar of software, uh, requires a dollar of hardware. So it’s not anything that we’re getting away from. But I think, you know, the marketplaces and the automation, and really where we’ve been transforming our business over the last six to 10 years is how do we take some of that transactional work away from our partners? [00:04:57] Nicole Dziedzic: Make it simpler so that you can really focus on more strategic areas. Marketplace has been a, a heavy part of our go-to-market and something that we’ve been embracing for many years now, um, and seen a lot of success in helping the partners on that journey and helping the vendors really accelerate that with the partner community and the end customers. [00:05:15] Nicole Dziedzic: But it’s also really enabled us to look at how do we wanna show up into our partners differently, right? So as we automate our business. Help our partners automate their business. We have the opportunity to upskill our own resources. And so some of the key areas that we’ve really been focused on is our post-sales motions, and how do we really ensure that the partners customers are leveraging the technology, optimizing it, and adopting it in a much faster pace. [00:05:45] Nicole Dziedzic: So that the investments that they’re making are netting an ROIA lot quicker. Those, uh, those have been things that we have accelerated across our vendor stack. Um, and I think it’s gonna become much more important as we continue to see technology evolve, especially around AI and co-pilot’s. A huge part of what we’ve been really focused on for the last year. [00:06:05] Nicole Dziedzic: Um, the biggest thing that we’re really seeing in the market today. Not just within the MSPs, but within our end customers is that they struggle in terms of how they really get the ROI out of it quickly. Um, and so our team is very human first. Uh, we do have digital motions, but really human first to really dive into the different personas. [00:06:25] Nicole Dziedzic: How do we help them attack that from an end customer perspective? How do we really help them drive value out of those solutions? [00:06:32] Vince Menzione: So what does enablement look like for them? [00:06:34] Nicole Dziedzic: Yeah, so, um, I loved the quote, uh, from some of the folks in the last session because it’s really about meeting our customers where they are. [00:06:42] Nicole Dziedzic: And so it is a, I always call it we play in the gray and we love to play in the gray all day. Um, because our partners and our our partners customers wanna interact differently. And so we wanna make sure that we have, um, ways to interact with them across. Stack both from a digital standpoint where you can really drive efficiency through digital messaging and marketing, um, all the way up to high touch. [00:07:03] Nicole Dziedzic: So those larger customers can get, uh, hands-on training and enablement. We can do it on behalf of our partners or with our partners to really drive that into the end customer, and then that enables us to really customize it. So what personas are we going to engage with? What are the key features we’re looking to get out of it? [00:07:20] Nicole Dziedzic: Um, and largely what are the outcomes that that company is driving towards over the next 1, 2, 3 years, so we can always stay ahead of what their needs are. [00:07:29] Vince Menzione: Nice. So Erwin, what is Microsoft doing to enable this distribution channel to be more effective with partners? [00:07:36] Erwin Visser: Yeah. Uh, it’s a great question. And, and Nicole, I I love how you, uh, and, and Ingram is, is kind of really leaning in mm-hmm. [00:07:43] Erwin Visser: In driving these customer outcomes and, and helping your partners that even if needed, kind of working with your partners or stepping in front of your partners to help drive these outcomes. ’cause I, I think that’s, uh, we’re. Uh, it clearly ev you, you need to meet the customer where they is. But, uh, having helping customers adopt ai, adopt these new AI solutions agents, I think that is going to be super important for partners to drive, uh, incremental value and also the ROI for themselves as well as for the, for the customers. [00:08:14] Erwin Visser: But Microsoft is, have we, um, one of the things that we are heavily investing in at this moment is our skills platform, our scaling platform. So we, we, if, if people have followed us, we kind of revamped it in the last three, four months. Uh, and we are really not just investing now heavily in technical skills, but also project readiness skills for partners as well as sales skills. [00:08:37] Erwin Visser: Uh, like how do you sell in this new world of, uh, of ai. So where you can see, uh, uh, incremental, uh, ongoing investment in our scaling platform. Um, the other thing that we’re, we’re really working on at this moment, uh, with our. Tech team is, is building more helping partners to build like standardized service offerings and also understand this what’s, what is the capability they need to be successful in and, and become ed themself. [00:09:05] Erwin Visser: And, and we’re doing that also in partnership with the, with income. So income can use kind of some of these, these frameworks than to, to leverage them for their partners and then help with, uh, with that enablement. [00:09:18] Vince Menzione: So Mira when we think, so we think about it from a couple different lenses here, right? [00:09:22] Vince Menzione: Because we’ve got the Microsoft first party products that are, that are being offered through distribution channel to customers, and then we have what I call third party, right? Mm-hmm. Which is a lot of what the marketplace does. It does both. But I think about the marketplace, I think about ISVs, I think about agentic ai. [00:09:40] Vince Menzione: How do we, how do you bring it all together? [00:09:43] Mira Ayad: Um, the way I think of marketplace, and you and I talked about this before, yes, it’s that intersection where SDCs ISVs services and solutions meet. First party solutions meet professional services provided by system integrator and all wrapped up to provide that complete solution for customers. [00:10:04] Mira Ayad: So marketplace, kind of that perfect intersection for all of those parties to meet, um, from a customer perspective depends on the segment. We all know that marketplace is born and raised to be an enterprise tool. Now we’re seeing more and more s and b customers coming trying to leverage marketplace. [00:10:20] Mira Ayad: Yeah, [00:10:20] Vince Menzione: very much so. [00:10:21] Mira Ayad: So the role of enablement and how we activate the channel to really be front and center, more proactive as they go and talk to their SMB customers. Find the ways to monetize their solutions and their services for the SMB customers so they can adopt that marketplace. Because with everything that’s happening in the industry, one thing we know for sure that marketplace transformed how procurement of software happens. [00:10:46] Mira Ayad: Yes. And it’s here to stay. [00:10:48] Vince Menzione: Very much so. Very much so. And Nicole, I’m interested too on, on this side because we, we have, this is the first year that we’ve invited quite a few MSPs into the room as well. Right. We were very much ISV and reseller and, and SI focused. Uh, this time has changed like no other. [00:11:05] Vince Menzione: Right. We’ve been talking all morning about all this agentic ai. As an as an MSPI, my my sense is like I need to have my hands on the steering wheel for my customer at all times. And how are you thinking through it? How are you working with those organizations on driving some of that? [00:11:22] Nicole Dziedzic: Yeah, so again, it’s about meeting even our partners where they are. [00:11:26] Nicole Dziedzic: And so one of the things that we’ve recently released at Ingram is our MCP server. And so how do we enable our partners to then connect their agent capabilities that they’ve built internally to grab the data from Ingram so that they can interact with us how they want to, you know, we have our platform and, and. [00:11:43] Nicole Dziedzic: We don’t wanna force everybody to go into a platform. And so that server is gonna enable you to build capabilities internally in the tools that you’ve already invested in so that you can, again, refocus your energies and your teams, um, on selling on these new go-to markets that enables you to grab the data that you need and. [00:12:03] Nicole Dziedzic: Essentially a snapshot of your account when you’re buying through distribution, all with a really simple click of a button. I know I, I oversimplify it, but I’m not that technical. Um, but it is really a click of a button. And so as we continue to release capabilities, API feeds, if you’re connected via that server and you have those agent capabilities already internally, then it’s as simple as us just continuing to release and you’ll continue to be able to grab that information. [00:12:28] Vince Menzione: Mira’s gram’s approach, what you’re starting to see across most of the distribution channel. Yeah, [00:12:34] Mira Ayad: more or less, yes. Like we, we’ve seen, we’ve partnering with Ingram on, on multiple fronts. Uh, there’s another feature that we bring and Ingram has been our, uh, partner in crime, which is syndication, which we push the marketplace listings into the Ingram portal to support what Nicole just said. [00:12:52] Mira Ayad: So partners get to use the tools that they are using today. We’re meeting them where they are. We’re not forcing them into one platform over the other. Um, I think enablement. The role of enablement and the distributor as an enabler is going to grow even more. Uh, switching that message of how can you sell a task oriented agent versus a solution [00:13:17] Mira Ayad: Yes. [00:13:17] Mira Ayad: Um, is a, is a game changer. And we also see, I I like to say this, like distribution are now becoming an aggregation and a distributor. Yes. So they get to aggregate all that solution between all hyperscalers marketplaces. And find that core enablement so partners can be a plug and play and use their core competency to sell and be that trusted advisor for their customer instead of wasting time trying to figure out where to get enabled or how to get enabled. [00:13:44] Mira Ayad: Mm-hmm. So absolutely a hundred percent the aligned. [00:13:46] Vince Menzione: Yeah. Enablement seems to be a big theme here, right, Nicole? And, and, and you’ve got some new products is MCP server and. Some of the things you’re doing there as well. [00:13:55] Nicole Dziedzic: Yeah, I would say even above and beyond the, the MCP server for the automation, you know, enablement enable is kind of our core function of our enablement strategy and enable ai, enable MSP are two of the most recent ones that we’ve released to market. [00:14:10] Nicole Dziedzic: Um, one of the things that we’ve really identified. Especially within the M-S-P-S-M-B and mid-market partner community is that there’s still a struggle in what does AI actually mean for my strategy and out to my end customers. And so we’ve created paths to enable our partners, MSPs, their end customers on how do you build that strategy for AI that’s both going to create outcomes for your end customers, um, but also be safe and secure as you kind of bring it to market. [00:14:39] Vince Menzione: Erwin on your side, on the marketing side, and you just shifted roles. You were [00:14:43] Erwin Visser: Yeah. Know. Yeah. Piece. Well, I didn’t forget everything that I did. Okay, good. No, I, it was only last week. Right. I’m, I’m getting older, but I still have a little bit of memory. Last year, uh, the, the, um, yeah, I wanted, uh, react quickly on the, on MSPs, especially think it’s incredible time. [00:14:59] Erwin Visser: And, and, uh, and, and so you, I think most people probably know that Microsoft, this, uh, our fiscal year start on July 1st. So May, uh, uh, April, may up to June is like really our crunch time for planning. So we’re in the middle of it. But, and, and without seeing, like giving you too much like insights or details, but. [00:15:18] Erwin Visser: We, we believe there, uh, is an in significant opportunity, almost like the golden age for MSPs in the next years. [00:15:25] Vince Menzione: Yes. [00:15:26] Erwin Visser: Uh, if they are able, the, the partners that are able to embrace ai, and we, we kind of think about it in, in maybe in three different like steps or, or framework of clearly, uh, being a customer, zero. [00:15:41] Erwin Visser: And I assume a lot of people, or a lot of people talked about it in the last day and a half, so I don’t have to go in deep here, but hey, you have to adopt the technology itself to be able to deliver and sell it to customers. But then the, the other two steps that we believe one is, uh, uh, built an an agents or an agent accelerator and, uh, that can mean that. [00:16:02] Erwin Visser: Uh, leverage, uh, marketplaces for finding and customizing agents or having competency in-house to build agents for your customers. And then the third step is, is operationalize agents. And I think pe the partners that have experience at this moment with managed services probably have a step ahead. ’cause we had the in. [00:16:24] Erwin Visser: For more and more customers in the future, we’ll rely on a partner to manage and to help support their, their, uh, agent infrastructure. And so, uh, MSPs that can really, uh, jump into that and can help customers to manage, protect, secure, uh, uh, uh, their, uh, their agent in, uh, infrastructure, uh, that will be an an significant opportunity. [00:16:49] Erwin Visser: Um, one of the products that, you know, I’m, I’m not gonna do a product pitch yet, but still, I’m gonna mention you can, [00:16:55] Vince Menzione: and you can also share things that are gonna be announced with us as well. [00:16:58] Erwin Visser: Well, this is, uh, this is, this is announced already, but hey, we, uh, one of the technologies we are very excited about that’s, uh, hopefully can also support MSPs is, uh, agent 365. [00:17:10] Vince Menzione: Yes. [00:17:10] Erwin Visser: Which, uh, which really can help partners to, to kind of like secure and manage and, and drive governance around [00:17:17] Vince Menzione: agents. Still, still very new product by the way. [00:17:19] Erwin Visser: Yeah, it’s, uh, uh, [00:17:20] Vince Menzione: makes a big difference. [00:17:21] Erwin Visser: Awesome. [00:17:23] Vince Menzione: So, Mira, this is very, you know, it’s funny because initially when you would think about what you, what you’re doing with REO as being like big ISVs, selling big solutions through marketplaces, we, we now brought the channel in. [00:17:38] Vince Menzione: But now the ag agentic has really changed the things dramatically. Right, right. Let’s talk about that. How does it, how does it fit into your strategy as you go into the SMB market as well? Right. [00:17:48] Mira Ayad: Great question. And um, I’d like to tell a story in a little [00:17:52] Vince Menzione: bit. Please, please. [00:17:53] Mira Ayad: So, one of my greatest mentors, um, I was just having a chat with him a couple of days ago, and I’m just like, the market is changing faster than anyone can catch up. [00:18:02] Mira Ayad: And he told me, Mira. It’s not a chess game anymore, it’s a squash game. So it’s all about being agile, beating the ball with it, what it is, uh, and moving fast. And I think the strategy for marketplace and for the channel, Microsoft has always been a channel first company, so this is not a news for anyone. [00:18:20] Mira Ayad: Next year we’re focusing more into bringing the channel into marketplace. We are having, and I’m sure Sarah talked about it, uh, yesterday a little bit. We’re having very targeted approach to bring. Agents that customer actually wants into marketplace. So not just a, a traffic jam of agents. Uh, we’re being very precise about it from a channel perspective. [00:18:44] Mira Ayad: Alex? Agree. My colleague, she has a, an a a session later. She [00:18:48] Vince Menzione: does for having Alex on stage here. [00:18:50] Mira Ayad: Yes. And she’s gonna talk more about this channel strategy overall, but being customer zero. Is big for us and precision velocity is something else. Like how can we help the partners [00:19:00] Vince Menzione: precision velocity. I like That’s [00:19:02] Mira Ayad: right. [00:19:02] Mira Ayad: And she’s gonna talk a lot about it. I’m [00:19:04] Vince Menzione: not gonna say [00:19:04] Mira Ayad: her thunder. [00:19:05] Vince Menzione: I wanted to hear, I wanna hear more about it. So it’s, it’s compelling. [00:19:08] Mira Ayad: I know. Just, uh, a under session today, [00:19:11] Vince Menzione: well, I think I’m gonna be leading it, but come in this afternoon. Absolutely. [00:19:16] Mira Ayad: Absolutely. Yes. So moving from being a scale player to actually know what you’re really good at and have that precision. [00:19:23] Mira Ayad: To sell and get your customer where they want to be. I think it’s, it’s all how the strategy is aligned, yet shifting a little bit to reflect what’s happening in the industry. [00:19:33] Vince Menzione: And you’re no stranger to marketplace. Right. Um, we talked about your career journey, but you start off in Microsoft. We sort of knew each other back in the day, right? [00:19:43] Vince Menzione: Yes. Public sector. [00:19:44] Mira Ayad: Yes. [00:19:44] Vince Menzione: And then you left and you went across the river or across, across the lake. It was a lake or river? The lake. Lake. Yeah. You can tell I don’t live here, but [00:19:53] Mira Ayad: it’s a pond. [00:19:53] Vince Menzione: It’s a pond, yeah. [00:19:55] Mira Ayad: Um, so yes, I did start in, uh, Microsoft as a PDM for public sector focusing on education partners. [00:20:00] Vince Menzione: Yeah. [00:20:01] Mira Ayad: Um, [00:20:01] Vince Menzione: Anthony Salcito. [00:20:02] Mira Ayad: Anthony STO was the GM back then. And then I spent some time in an ISV. Um, it was a startup. I think I’ve, I had like my MBA on how to start businesses there. Which I boomerang to Microsoft to be part of the architecture team of a tiny program. I’m not sure if you guys are familiar with it. [00:20:23] Mira Ayad: It’s called CSP. So I launched CSP for the channel partners hosting telco’s, distribution. And then, um, our neighbors across the pond called the pond, me to come and help them build a channel program. Um, and then for, for three years, and then I spend the next seven. On AWS marketplace, uh, helping with, uh, channel adoption and strategy and enablement. [00:20:50] Vince Menzione: Nice. Very nice. Okay. And, um, the perspective on that as well. Bringing you, you talking about being precise. I think I heard what I, what I gleaned from your last set of comments is it can be so overwhelming to have all these agents, thousands and thousands of agents out there, how do, how do I decide, what do I go do and do the agents conflict with one another in terms of how they, how they react, and how they maybe start procuring on my behalf. [00:21:18] Mira Ayad: Um, I think it’s a very simple formula. Start where your customer is at, like meet the customer where they at is not just a generic cliche state statement. Customers are gonna lead our MSPs, our channel, our distribution, and our hyperscalers with their marketplaces or what needs to be built and how fast they want it. [00:21:37] Mira Ayad: And we should not lose sight of that. Um, just. Customer win is a win for everyone. That’s the, that’s, I think that’s the simple formula. And across all, uh, hyperscaler marketplaces, I think everyone is trying to win the heart and the mind of the customer first. [00:21:52] Nicole Dziedzic: Yes. [00:21:53] Mira Ayad: And then we, as the platforms and the channel community, we need to work very closely, um, with precision, with high level of, um, depth of knowledge to bring customers faster and make that customer zero. [00:22:10] Mira Ayad: From our perspective as an internal customer first and our first customer that we’re gonna build the case studies around to build that flywheel so we can accelerate that. So the first five offer becomes, the second, becomes the hundreds. Um, and this is how we bring it on. But always start from the customer. [00:22:26] Vince Menzione: I’m thinking about Jay’s slide yesterday, Jim McBain slide about the 28 moments [00:22:31] Mira Ayad: Yes. [00:22:32] Vince Menzione: And all the, all the partner types that are involved in that process. Right. The ISVs. Uh, CSPs, I mean actually lay out more partner types, ISPs, CSPs, distributor, uh, reseller, all all aligned in that customer journey and all. [00:22:49] Vince Menzione: And so just that coordination and that effort. I just wanna get everybody’s point of view on that maybe. [00:22:53] Erwin Visser: Yeah. [00:22:54] Vince Menzione: Or [00:22:54] Erwin Visser: you want start, Nicole? [00:22:55] Nicole Dziedzic: Yeah. I mean, I think it takes an army, right? And I think it’s about how does each. Each kind of persona simplify the process for the next person. And I think that’s probably the key piece of it. [00:23:06] Nicole Dziedzic: And I’ll, I’ll talk from a distribution lens, is that our goal is that we wanna make sure it’s simpler for our vendors, for our partners to be able to transact in the marketplaces. Um, and also be that conduit, right? To provide that feedback back to vendors around what’s working, what’s not working, so we can go faster, right? [00:23:23] Nicole Dziedzic: And so the partners can go faster, um, but also be super sound in how they bring it to market. [00:23:30] Vince Menzione: And I, and I think what I also got outta that conversation, I want to get your point of view on this, is because again, I go back to ISV thinking, direct selling model. [00:23:39] Mira Ayad: Yeah. [00:23:40] Vince Menzione: And oh, there’s this thing called the channel and oh, we have to go do this. [00:23:42] Vince Menzione: But I think what that illustrated, that slide illustrated to me yesterday. Was how important to have all the multiple touch points involved because the deal is happening before you were entering the room. Right. So how, how are you, how and again, why, why do ISVs? I think, I think the answer is right there. [00:24:00] Nicole Dziedzic: Yeah. I, it’s about how do we scale you and how do we simplify. For the partners. Um, I think the biggest challenge that young ISVs really run into is that they do forget about the channel. And the channel is massive. Um, and the channel gives you reach and it gives you scale by leveraging MSPs and better communities. [00:24:24] Nicole Dziedzic: Distribution comes into the fold because we are that scale for the partners themselves. We are that scale for the MSPs, right? And so there has to be a connection between the two to really enable the ISVs that are direct today, um, to scale to probably the levels that they wanna scale, and a trusted partnership where we can bring in. [00:24:46] Nicole Dziedzic: What works, what doesn’t work? Best practices. ’cause we have worked with a lot of vendors and we continue to work with a lot of vendors, um, on how to continue to scale their business. [00:24:55] Vince Menzione: What’s it, what do they get wrong? You mentioned the younger ISVs. Mm-hmm. The newer is more startup ISVs and the startup doesn’t take long. [00:25:02] Vince Menzione: You can get to a billion dollars. Yeah. Pretty quickly these days. What do they get wrong? And then how do you solve for that for them? [00:25:08] Nicole Dziedzic: I, I think what they get wrong at times, um, is building out a true partner program that makes sense for the MSPs, for traditional VARs, um, for sis to actually wanna participate, right? [00:25:24] Nicole Dziedzic: Because there’s a lot of competition out there, and you have to differentiate yourself. And part of that is making sure you’re not forgetting about what you’re. Partner program is gonna be to bring to market. I think that’s probably the biggest thing. The, the other piece is that, you know, there is a lot of solutions out there and so what’s your compelling event, compelling reason, right, for a partner to wanna bring you into their stock, into their end customers. [00:25:47] Nicole Dziedzic: And that is something that we, at times are missing as well, is, is what’s differentiating you from the person next to you. [00:25:55] Vince Menzione: Mira, anything to add to that? [00:25:57] Mira Ayad: Um, I think working with ISBs for the past, I don’t know how many years in my career, um, I always get asked the same question, how can I utilize marketplace? [00:26:06] Mira Ayad: How can I do the pricing? And I listed on marketplace, how come the deals are not falling from the sky? Yes, exactly. And um, my answer has always been. Listing a marketplace is the first step, not the last, right? What is your go-to-market strategy? How are you going to go to market? What’s the role of the channel that they want them to play? [00:26:28] Mira Ayad: Do you want them to become just a reseller and an extended Salesforce arm? Do you want them to take that to implementation and take your support? I think Microsoft kind of between all of the partner types that we have and the great distributors that we partner with, we kind of unlock that for guys because we can have that conversation and help them with their go-to market strategy. [00:26:49] Mira Ayad: But I think first is marketplace need to be in the beginning of the deals, not at the end. So they can always be like, okay, I’m going to be listed to the marketplace when they pitch that to the customer. Bring the marketplace philosophy and the channel into the deal making. Not on the 11th hour. Yeah. [00:27:06] Vince Menzione: Yeah. I liked what an ISV said earlier about actually unlocking their sales organization by putting incentives out there. Yes. To be marketplace first. Erwin, you, you’re the accelerant. Yeah. Go to markets. You’re the marketing guy in the, in this conversation. [00:27:21] Erwin Visser: Yeah. So I, I’m, I’m maybe, uh, I was thinking on the other side, it’s like, and there’s a clearly a role for the ISV. [00:27:26] Erwin Visser: Yeah. And opportunity through marketplace. I also think there’s an opportunity on the MSP side to really, uh, be proactive around, uh, the ISV solutions that you can deliver to your customers. And, and one of the things that, uh, I, I still see is that, uh, some of our partners are not using just the data that is available and that we also have, uh, as Microsoft and with Ingram give to our partners to really see what the opportunities are out there. [00:27:52] Erwin Visser: And, uh, a new, uh, platform that we released, uh, a few months ago. A SPX. Uh, I would kind of be curious to see, uh, hands up like, uh, of the MSPs in the room. Have you heard of a SPX? A few. Okay. So we still have a little bit more eventually to do here, but, uh, yeah. So we we’re, uh, bringing, uh, data sources to our partners, uh, that combine like usage data and marketing signals, other information that we have, licensing data that that really helps our partners also because. [00:28:24] Erwin Visser: To be, to understand where your customer is. Yeah. You first have to understand also the data of your customer and, and the signals that they are giving in the marketplace so you can help understand where the, the next opportunity is. And so we’re, uh, we have another great partnership with, uh, with Ingram around this data sources and in income enriches them and brings them to their resellers. [00:28:45] Erwin Visser: But I think that’s still, uh, uh, clearly if I saw the hands, an opportunity for us to, uh, to bring that more to the market. Yeah. [00:28:53] Vince Menzione: And let’s not forget the MSPs in this conversation, right? Because they are like at, at all, at all levels, whether it be first party, third party, cross marketplace. They are the instrumentation in front of the customer. [00:29:05] Vince Menzione: And I think there’s a great opportunity and know you talk about how you and enabling them. Um, maybe some last comments about how MSPs in this room could be more successful in the coming year, working with your organizations. Yeah. [00:29:18] Nicole Dziedzic: Yeah. I mean, I think for us it’s challenge us, um, bring forward things that you want and need, even if they seem outlandish from a distribution standpoint, right? [00:29:28] Nicole Dziedzic: We wanna continue to make sure we’re meeting you guys where you are with what you need and how you wanna be interacted with. Um, so I think that would probably be my biggest thing. I do. Before we, I just wanna go back to the as PX data real quick. I do wanna give a plug on the as PX data, because I do work with all of our vendors within Ingram and, and I will say the data. [00:29:46] Nicole Dziedzic: Availability that you guys have released has been above and beyond what we’ve seen from most of our vendors. We hear a lot of can’t share that it’s legal, can’t share that it’s legal. Um, this really enables us and the MSPs to, to see not just where their customer needs to go, but where they’ve been. [00:30:04] Nicole Dziedzic: Right. And so how do you really frame a conversation that’s really strategic by leveraging data and data that will intake and be made available for everybody that, um, purchases through distribution so that you can have that ready at your hand. So I just wanna reverse back to that ’cause it is a really great data set, um, and something we don’t see a lot of vendors actually released to the masses within the partner community within distribution to leverage. [00:30:29] Erwin Visser: Yeah. I, I love that quote, by the way, but it’s, thank you, Nicole. Uh, so the, but, uh, uh, your question is around how we are enabling MSPs, correct? Yes. Yeah. Right. So I had the, um, there, there’s a, there’s a few things here. Uh, I think that, am I, if I’m being honest, there’s still some points that we need to improve on our technology and our roadmap Yeah. [00:30:53] Erwin Visser: Of our technology. So this is clearly well understood within Microsoft and there’s areas that we are, uh, that we’re working on and, uh, we’re taking very serious, uh, at this moment. Good. Uh, to help you like, manage, uh, uh, our technology across, uh, uh, significant numbers of, uh, of, of tenants. Um, the, the second thing I would say is that clearly we talked about scaling. [00:31:16] Erwin Visser: We talked about enabling, uh, added technology to help you build out your managed services from, I would say from the, the, or the, the infrastructure to security to also agents. Now with some of the new technology that we, uh, that we have released. The, the third thing, and this is maybe more of an ask to the MSPs, is that, uh, when I talk to MSPs, when I see the research, uh, I believe that still at this stage, uh, you mo uh, the average Ms. [00:31:44] Erwin Visser: P has like 30 different products in the technology stack. That’s crazy. And, uh, and so I, I simplify. Simplify. Yes, I understand how you got here. Uh, it’s a lot of like, uh, best of breed, maybe selection through, through history. But I think, uh, my advice to MSPs is like, if, if, if you wanna create space for selling business value and for building out like an an AI accelerator for your customers, you need to find a also space to simplify your technology stack. [00:32:15] Erwin Visser: ’cause that’s what we believe. That’s not where the, the opportunity sits in the future. Uh, and that’s also not where I think the, uh, the, the margin sits for, for our partners in the future. So simplify your technology stack. We have ideas about that simplification clearly, but, uh, happy to talk to you about it. [00:32:33] Erwin Visser: But, uh, yeah, simplify and then create space for, uh, for really selling business value with, uh, with agenda ai. I think that’s a, a huge opportunity. [00:32:42] Vince Menzione: There any last comments before we start? [00:32:44] Mira Ayad: Um, a very short comment. So from an enablement perspective, we have a very intentional, proactive focus on enabling the MSP and FY 27 and the remaining of FY 26. [00:32:55] Mira Ayad: Um, yes, last year was the year of the channel. I think next year is going to be the year of, uh, marketplace Channel and MSPs. Um, but I do have an ask. We build marketplace. For you and with you, and you are the closest to the customer. So please be the voice of the customer. Bring us that feedback. Let us know how we can build a marketplace that meets your customer needs so it makes your life easier instead of having to spend time figuring out how to incorporate marketplace in your strategy. [00:33:24] Vince Menzione: I love that we had Jose Gomez. K. Uh, with us yesterday and he spent a lot of time with the partners to getting that feedback, so it was wonderful. [00:33:32] Mira Ayad: Another big guy. [00:33:32] Vince Menzione: Thank you so much. [00:33:34] Vince Menzione: Thanks for listening to The Ultimate Partner Podcast. If today’s [00:33:38] Vince Menzione: conversation resonated, share it with a partner leader in your network. [00:33:42] Vince Menzione: Subscribe where you listen, and head over to the ultimate partner.com. For show notes related content and the resources for this episode. And if you haven’t already, now’s the time to register for the Ultimate Partner Live Event in Reston, Virginia, October 26th through October 28th. Until next time, keep showing up in the rooms that matter because being in the room changes everything.

Pints & Politics is a year-round gathering featuring The Gazette and special guests from across the state and party lines. National, state, and local issues are covered, with opportunities to zone in on the latest headlines. Attendees participate in audience polls, submit questions, and enjoy time with some of their favorite journalists, columnists, and guests! This beloved event and lively conversation invite attendees to learn more about the issues impacting their community. The Gazette and Presenting Sponsor Cedar Rapids Area Association of Realtors hosted this Pints & Politics event on August 13, 2026. This event was held at CSPS in Cedar Rapids, Iowa. Special guest was University of Iowa political science professor Tim Hagle. This event's panel included The Gazette's Todd Dorman, Deputy Des Moines Bureau Chief Tom Barton, and The Gazette's Executive Editor Zack Kucharski, who moderated the session.

Night Listeners - The annual Iowa Metal Underground Fest 2026 is here so if you are in Cedar Rapids get your butts to CSPS both Friday August 14th and Saturday August 15th. Tonight we got a good mix of loud jams from the last thirty years. Doktor Maxx - "Bucket of Screams" / Klowns of God (Cedar Rapids) Anesthesia - "Pain is Inevitable, Misery is Optional" / Pain is Inevitable, Misery is Optional (Council Bluffs) Beef Wellington - "Headache" / Tender & Juicy (Cedar Rapids) Bucket House Hooligans - "Holding On" / Hooliganism (Dubuque) Frontal Assault - "Under Attack" (Cedar Rapids) Sadistic Kids - "One Scene" / Cedar Rapids Sellouts (Cedar Rapids) Miasma - "Where Are You Going City Boy?" / Calligraphy in Blood (Cedar Rapids) Easy Fruit - "Juiced" / King Kong EP (Des Moines) Yeah Right - "Inner Child" / Freak (Quad Cities) Old Scratch Revival Singers - "Rosa Kidney" / Oh, Didn't He Ramble (Iowa City) Why Bother - "(i'm gonna) Pin it on You" / Hey, At Least You're Not Me (Mason City) If I Could Just Get Some Sleep - "Useless Talents" / Dead Nerves, Numb Hands (Dubuque) Follow Iowa Basement Tapes on: InstagramFollow Kristian Day on: Instagram | Twitter (not doing much with it currently)Iowa Basement Tapes has its own archive of Iowa music. Be sure to check out iowabasementtapes.bandcamp.com and download any of the releases for free. If you would like to contribute any music please send an email to kristianday@gmail.com. BROADCAST SCHEDULEThursdays at 9PM on 98.9FM KFMG - Des MoinesFridays at 7PM on 89.7FM KRUI - Iowa CityWednesdays at 11PM on 90.3FM KWIT - Sioux CityWednesdays at 11PM on 90.7FM KOJI - OkobojiIf you miss the show please subscribe to the broadcast archives: https://apple.co/2MzdH5e

By Doug Green “Voice is a security channel now, and it deserves the same controls businesses already apply to email and their networks.” In this Technology Reseller News and Cloud Communications Alliance podcast, Doug Green speaks with Chuck French of Mutare about the growing threat of voice-based attacks—and the opportunity for service providers to help customers close a major security gap. French says the voice channel has quietly become one of the last unprotected entry points into many organizations. Traditional tools can label suspicious calls, but they do not give individual businesses control over which calls are allowed, blocked, challenged or routed. The risk is growing rapidly as AI makes voice cloning, impersonation and convincing social-engineering scripts easier and less expensive to produce. Attackers can now imitate a bank, help desk or company executive in real time and at scale. Mutare's Voice Traffic Filter addresses this problem by providing what French describes as a voice firewall. The platform combines customer-defined policies, reputation data, STIR/SHAKEN information, threat-pattern analysis and a voice CAPTCHA that helps distinguish human callers from bots. Unlike carrier-level spam blocking, Mutare allows each organization to establish its own rules. A hospital, financial institution or small business can therefore apply policies suited to its particular risks and customer needs. Mutare has also developed a multitenant version of the platform for MSPs, CSPs and other channel partners. The cloud-hosted service requires no customer-premises equipment or major professional-services deployment. Providers can offer it as a recurring, consumption-based security service while retaining the customer relationship and setting their own pricing. French says Mutare's return to the Cloud Communications Alliance reflects this new service-provider model and its potential value to CCA members. For service providers, the message is clear: voice security represents both an urgent customer need and a new recurring-revenue opportunity. Listen to the podcast to learn how Mutare is helping businesses treat voice as a protected enterprise channel rather than an unguarded utility. Learn more at mutare.com.  

Don’t miss this massive SMB partner shift! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this pivotal episode, we sit down with Jose Gomez Cueto, Microsoft’s SMB leader for the Americas, to uncover the monumental shifts happening within the partner ecosystem and the $20 billion cloud opportunity currently on the table. The discussion dives deep into Microsoft’s commitment to the CSP channel, the explosion of AI agents, and why shifting from traditional headcount growth to outcome-based results is critical for survival. From navigating the complexities of the marketplace to the urgency of becoming “Customer Zero” with AI tools, this conversation provides the roadmap every MSP needs to thrive in the new era of technology. https://youtu.be/QE-1w7GeyPM Key Takeaways Microsoft operates a $20 billion cloud revenue business in the Americas alone, with 80% driven by the channel. The Cloud Solution Provider (CSP) program is now Microsoft’s primary hero motion for the fourth region. The currency of SMB growth is shifting away from headcount and moving directly toward AI-driven outcomes. MSPs must transition from traditional IT outsourcing to strategic business process consulting to survive. Failing to proactively adopt and secure AI tools creates massive liability and shadow AI risks for organizations. IT providers are urged to become “Customer Zero” by deploying and testing Copilot and autonomous agents internally before selling them. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags CSP, Agent 365, SMB cloud revenue, outcome-based selling, Copilot for business, Defender for business, shadow AI risks, AI agent deployment, Purview data security, Marketplace API integration, autonomous agents, Customer Zero, Microsoft Americas segment Transcript Jose Gomez Cueto AUDIO PODCAST [00:00:00] Jose Gomez Cueto: And, and you know, if I might say something that is confidential, avid Vince, uh, to be quite honest, please, please, uh, by definition, a marketplace is eliminating intermediaries. [00:00:11] Vince Menzione: You can feel it happening. [00:00:13] Vince Menzione: The ecosystem is shifting beneath us. The way Hyperscalers are partnering, how AI is remaking the channel and what it means to win in 2026. [00:00:23] Vince Menzione: Welcome to the Ultimate Partner Podcast. I’m Vince Menzi, own your host. And each week I sit down with leaders at the intersection of technology, partnerships and outcomes. The voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the strategy. [00:00:45] Vince Menzione: It is the strategy because being in the room changes everything. Let’s start. [00:00:55] Vince Menzione: I am absolutely thrilled for our, our next guest. Um, some of you heard me talk about this maybe earlier or in various pockets of conversation. Um, I believe both the SMB market is an, is an incredible opportunity. We’ve called it the Acre of Diamonds at Ultimate Partner at previous events. And then the MSP community, which I want to thank so many of you to for coming, coming on board now. [00:01:25] Vince Menzione: ’cause we’ve had some MSPs that have come to all our events. And doubled, tripled, quadruple the sizes of their business. From what they’ve learned in these rooms. And so we invited our next guest to come. Oh, Jose, come on up. Jose Gomez Cuerto is the leader of Microsoft’s SMB business for the Americas. Come on. [00:01:43] Vince Menzione: Come on over. Come on over. Sit down with me. And I was so thrilled to get this gentleman to come join us. His team is doing incredible work. I got to meet some of his team actually earlier this year. And we know each other for many years ago. [00:01:56] Jose Gomez Cueto: We do. [00:01:56] Vince Menzione: When I was at Microsoft, right? Yeah. So, so great to see you again. [00:01:59] Jose Gomez Cueto: It’s a pleasure to be here. Uh, thanks for the invitation. I’m thrilled to be here. And thank you all for making time, uh, or traveling here. Uh, this is the best time. To be in the industry. [00:02:10] Vince Menzione: It’s an incredible time. [00:02:11] Jose Gomez Cueto: Yeah, [00:02:11] Vince Menzione: it’s an incredible time. So sit down. Yeah, sit down. Let’s, yeah. So let’s talk about you and your organization. [00:02:17] Vince Menzione: Um, let’s talk, well, I, I, I wanna bring this up because it was like, the noise I heard in the room when I was, I went to Interven earlier this year. Yeah. Is, does Microsoft Care about this market? And, um, I was at Microsoft many years, we worked together when I was a, a gm. And, uh, it was run differently back in the day. [00:02:37] Vince Menzione: Yeah. And there’s been a lot of changes to what we call the SME and C business now. Mm-hmm. Uh, and the SMB business, which you run. So let’s talk a little bit about your organization, where you sit in the organization, and then I want to kind of dive in a little bit about what’s changed. ’cause a lot has changed for the better. [00:02:54] Jose Gomez Cueto: Yeah, it’s a great question and I think that that’s what a lot of people think about, uh, SMB and, and who’s SMB and, and who’s at Microsoft and who do I talk to. So, [00:03:02] Vince Menzione: yes. [00:03:02] Jose Gomez Cueto: Uh, even though I know a lot of, uh, friendly faces in the room, I think it’s a great, uh, starting point. Vince, so. Basically, uh, I am responsible for what we call the small and medium business, uh, segment. [00:03:15] Jose Gomez Cueto: Uh, we can also call it small and medium enterprises. Uh, I would say that it is not a monolith. Uh, we do have, uh, subsegmentation, I think that our friend Jay was talking about up to 20 subsegmentation. Uh, we think about it for simplifi simplification purposes on three. Uh, so we have, uh, the smaller organizations, the medium-sized organizations. [00:03:36] Jose Gomez Cueto: And then what we call top point manage, which is basically large enterprise that we simply don’t have an account management team, uh, assigned to. And we are the happy recipients of many of those, uh, every year. Uh, so I would say that, uh, a best definition would be also anything that is unmanaged and is primarily driven through the channel. [00:03:54] Jose Gomez Cueto: Uh, we run in the Americas approximately more than $20 billion of revenue, uh, on cloud. Uh, that’s [00:04:01] Vince Menzione: crazy. [00:04:01] Jose Gomez Cueto: So, and 80% of that is done. Through companies that are here, [00:04:05] Vince Menzione: $20 billion of business. [00:04:07] Jose Gomez Cueto: Yeah. So, um, the, the Americas region that I’m, uh, representing and under my responsibility includes basically three sales units, the United States, Canada, and Latin America. [00:04:18] Jose Gomez Cueto: Yes. Latin America is more fragmented because we have multi-country and multi, uh, subsidiary, uh, structure. Just to recap a little bit of what you asked me rewinding on what has happened in the last two or three years. Yeah. We brought basically, uh, probably something that you might remember from you were there. [00:04:36] Jose Gomez Cueto: I, yes. Uh, which is bringing the segment, uh, with the channel together. So, uh, I think that, um, uh. Earlier in the morning, uh, Steven was, uh, talking about it, what we call S-M-U-N-C, which is, uh, this segment with the channel. And the main reason is to drive, uh, that synergy, uh, and making, uh, a very bold statement that many of you might remember in the last two years, uh, Judson and Ralph, uh, heter or, or new, uh, president for this, uh, fourth region. [00:05:05] Jose Gomez Cueto: Uh, ’cause we call it fourth region. Yeah. ’cause the other one is our enterprises. [00:05:08] Vince Menzione: Yeah. So Asia, Americas Exactly. And, and EMEA. Then you’re the fourth region. [00:05:13] Jose Gomez Cueto: We’re the fourth region. So, so, um, making CSP, uh, our hero motion, and that is fantastic news. I, I started, uh, part of my journey, uh, in, in the channel, uh, way earlier in distribution in the year 2000. [00:05:30] Vince Menzione: Yep. [00:05:30] Jose Gomez Cueto: Uh, and fast forward, I would say 2011, we were launching the first commercial SaaS offering, which was Office 365. Um, I had the privilege to be, uh, leading the launch globally for that. Uh, but then we, the first thing we did was build a channel, and that was called syndication. And basically the precursor of that, uh, became CSP, basically putting, uh, the partner or customer in the middle, the partner around it for the, not only the, the opportunity, but also the responsibility to serve the customer. [00:06:04] Jose Gomez Cueto: 360 from, uh, presales all the way to, uh, uh. Upsell cross sell, and in between deployment, uh, things, uh, around, um, servicing, bundling offers, uh, troubleshooting and support, et cetera. So, uh, back to your question was, this is a very important thing because we’re basically, uh, making our channel the scale and, and the vision that we have is, is that we are gonna be continuing to scale through the channel. [00:06:33] Jose Gomez Cueto: So, um, one last thing I say, uh, in terms of the organization that I think is important for everyone to understand, and I’m gonna go a little bit into more org structure, is that we, we have these three sales units that are geographic. But, uh, what we’ve done this year is to have, uh, more depth on the solution area. [00:06:50] Jose Gomez Cueto: So you might remember that, uh, we’ve simplified them, uh, same as we used to have 8, 13, 13 areas. Now we have only three Oh yeah, same, same, uh, in the solution area. So we have, uh, the AI business solutions. Uh, cloud and AI platforms. And then, uh, security and my team basically mirrors that structure. And we have, uh, team members, uh, primarily, um, our partner, solutions specialists that are, their job is to work with companies like you. [00:07:17] Jose Gomez Cueto: Uh, some few we do, uh, direct in others. What we do is work with, uh, our top distributors, and I think we have, uh, in the room many of those. I think Google is gonna follow up, uh, for PAX eight, and that’s, uh, how we’re going to market now. [00:07:31] Vince Menzione: So just a little bit of context too for me. ’cause I, I, I had heard this at another event. [00:07:36] Vince Menzione: Yeah. And I just wanted to share this. Um, when I was at Microsoft, we, we did not put the right emphasis and energy and resources in the s and b market when I was there, or, or it was fragmented. Every group did it differently. You remember those days too, right? Well, with public sector, we didn’t necessarily have a team focused, and every business did it a little bit differently. [00:08:00] Vince Menzione: Mm-hmm. And I think one of the contexts you, you mentioned Ralph and being in Ralph’s organization. Yeah. Pulling that all together and creating the fourth region created a lot of focus that didn’t exist. And consistency in terms of execution. I think that’s what you’re talking about here. Right? And then also the fact that like, we didn’t, I don’t think we had a sep, an SMB leader back in, back in the day. [00:08:22] Vince Menzione: Like we didn’t have somebody that we can go to to think about the MSP community the way we do today. Mm-hmm. Right. We were just, they were just almost like unmanaged entities out there. Yeah. Was that, would you, would you agree with that? [00:08:32] Jose Gomez Cueto: Yeah, I, we went through several iterations that, uh, you might argue, uh, were painful or not. [00:08:38] Jose Gomez Cueto: Uh, ultimately what we’re committed is to simplify the partner experience. And make that the same for the customers. But what we have is now one center of gravity, uh, a global SMB organization. We have three area leaders. And uh, and that helps us, uh, to be quite honest and in confidence. And you and I talked about it, Jose, this is a forum for, uh. [00:08:58] Jose Gomez Cueto: Speaking the truth. Uh, we, we, we have to fight the gravitational force of the managed space. The company has a big enterprise footprint, so, uh, many of us have become, uh, the chief agitators, uh, to fight the good fight, uh, for SMB. Uh, try to under unpack, uh, in every single conversation with senior Execut. [00:09:17] Jose Gomez Cueto: What is an MSP? And no, it’s not data consulting or one of the large, uh, global design. Uh, and then we explain what they do and then what is a two tier channel, how do distributors work? And, uh, and what about this and what about that? So I think that that has been, uh, a great, uh, progress and a lot of that can be reflected, uh, into how we’re, hopefully everyone in the room is seeing it in how we’re going to market. [00:09:40] Jose Gomez Cueto: I’ll give you two examples. [00:09:41] Guest: Yes. [00:09:42] Jose Gomez Cueto: Um, for, for quite some time. We, we have very limited, uh. Product truth. That’s what the lingo that we use internally, uh, related to offer that were targeted to SMB. And I would say that, uh, business premium, uh, for M 365, uh, was the fact to offer. But now we’ve been able to in, uh, increase, uh, the not so not only commitment, uh, but also the investment that we’re doing as a company into launching offers. [00:10:08] Jose Gomez Cueto: So we have a co compiler for business that is. At a lower price point that has, uh, the same capabilities at the enterprise, uh, that we’re, uh, doing that we also have some security, uh, offers, uh, that are now unattached to business premium, which is our hero motion for sub 300 space. So you start to see, uh, an important trend and it’s great to have jobson at a CEO, uh, of the commercial business capacity because, uh, we’re making things happen. [00:10:34] Jose Gomez Cueto: So what I would say is that I love coming here to these forums. A lot of my team members are here. We’re here to learn. We’re the learner. All we, we, we don’t know much. We need to learn more. Uh, and, and just keeping us honest in terms of bringing that, uh, ethos of, of the customer that most of you are serving and, and, and things that we can improve to get better to deliver value. [00:10:58] Vince Menzione: Yeah. And the speed at which you’re moving has been pretty fast. It’s been very nimble. Like I, I, I’ve been watching this progression. It’s really like you, you’re really leaning in. I was actually hoping because I could ask you a bunch of questions. Yeah. But we have such a great audience and for the first time we really have opened it up to a lot of MSPs in the room. [00:11:18] Vince Menzione: Yeah. And I know you, you wanna get some interaction with some of these folks as well. I thought maybe we would open if you’re okay with this. Yeah, absolutely. I’d rather than I go off script a little bit. I’d rather open it up to some of the MSPs in the room. We’re sitting here eager to learn how and, and what Microsoft is going to do to help. [00:11:35] Vince Menzione: Because I think the opportunity, I personally think the opportunity is huge right [00:11:38] Jose Gomez Cueto: now. Yeah. Let’s do that and well, we get, uh, warmed up. I would say that. [00:11:43] Vince Menzione: So we need some mics. Yeah. [00:11:43] Jose Gomez Cueto: Uh, something that I’m, that I’m seeing, uh, Vince, and, and, and a question that many of you might have is why now? And, and why this an, an exciting, an exciting time. [00:11:54] Vince Menzione: Yes. [00:11:54] Jose Gomez Cueto: Um, and I would say that, uh. Right now we’re seeing, obviously Jay talked about it and, and the big transformation, but it’s a once in a generation or one in a lifetime. Yeah. Uh, shift of the entire platform. Uh, and, and a lot of the scenarios are even maybe scary, but what we see is huge opportunity. And from an SMB perspective, uh, the biggest thing that excites me is moving from, um, something that was. [00:12:23] Jose Gomez Cueto: More related to size, and now we’re moving to outcomes. So, so think about the future of SMBs, uh, with agents and things being measured on outcomes. And, and what this leads to is, uh, Jay talked about it as well, and sorry Jay, it’s such a good job that I keep quoting you. Um, we do that a lot. Uh. You got it. [00:12:49] Jose Gomez Cueto: So you talked about, uh, I noticed that Bill Gates when he said, you know, uh, uh, a pc, uh, in every desk and what we see is every human empowered with agents. Yeah. Especially in work. And what does that mean, that the currency changes being, because what you’re gonna be able to, to envision. Not in the, in the, in the near future, but now is an agentic explosion where then, uh, the currency is outcomes? [00:13:14] Jose Gomez Cueto: Yes. So if you think of an SMB growing, it’s not growing on, on, on full-time employees or headcount. It’s growing on the ability to do more through agents. So, so I think that’s an important thing and, and that’s something that we’re working very closely with our all, all our channel and the offerings that we’re launching to market as well. [00:13:32] Vince Menzione: I also think about the MSPs as being perfectly positioned because what you described, the new, the new model, the future customer and the outcomes is gonna require hands on the steering wheel at all times. [00:13:44] Jose Gomez Cueto: Yes. Yeah. So on that one, and still waiting for some, uh. Someone that is not shy to ask questions, but we’ll, we’ll keep going in the meantime. [00:13:52] Jose Gomez Cueto: Uh, I, I think that, uh, we are learning, all the [00:13:55] Vince Menzione: MSPs are lined up over here. I’m marching them all. [00:13:57] Jose Gomez Cueto: We, and, and I almost know by name all everyone in the first two rows. Yes. Uh, so, so, uh, I might pick on them. Uh, they’re too shy, but, but we’re learning together. Uh, Vince, uh, the important thing is, is the transformation, uh, and the opportunity, but also the risk of, uh, not acting. [00:14:17] Jose Gomez Cueto: Uh, what we were seeing, uh, for the first, uh, year or two was kicking tires, people testing, uh, ai. And now what we’ve seen is basically, uh, a full adoption. Uh, of the agentic technology, not even adoption of the tools, but embracing the technology. So I, I want to give you, uh, two specific, uh, examples or data points we have, uh, just in the Americas, more than almost 9 million, uh, people using copilot chat. [00:14:49] Vince Menzione: Wow, that’s amazing. [00:14:50] Jose Gomez Cueto: So imagine, uh, the, the potential that is there for people that are actively using the tool. Yeah. Uh, to en enable new scenarios of doing things. Uh, another example, and I think I have, uh, someone in my team here, is Amber in the room. Amber Kinney? No, she left. Okay. So Amber runs, uh, cloud and ai, uh, uh, or Azure platform. [00:15:12] Jose Gomez Cueto: Uh, her team has deployed, uh, more than, uh, 11 agents internally for our partner solution specialist, uh, from. Simple agents that will, uh, tell is if a specific deal is eligible for a pre-sales or post-sales program. And comparing all the complexity of our programs, oh my [00:15:29] Vince Menzione: goodness. [00:15:30] Jose Gomez Cueto: All the way to, to, to managing a pipe more effectively of opportunities. [00:15:34] Jose Gomez Cueto: So what we’re seeing is real. This is not something that people are just kicking the tires. It’s like this is the opportunity. So back to, to the point of m ms. P uh, is, is about learning together on how to transition. To, uh, a model that is gonna be based on outcomes. And, and we were discussing, uh, I was with some of our distributors, uh, many of them in the last two months in, in a specific partner advisory, uh, councils and, and some people were just sharing their experiences. [00:16:04] Jose Gomez Cueto: Oh, I decided to charge X amount for an agent. And how do you come up with that number? I don’t know. We’re just testing. Okay. And what about their current revenue? Uh, and, but what about the tokens? What if, uh, the agents start to consume and they’re gonna do the metering? So, so I think that we’re learning together in this space. [00:16:22] Jose Gomez Cueto: Um, but what it is important is just to think about the important, the, the, the critical role that the MSPs are gonna have in leading. And the biggest challenge that we’re seeing and, and we see it over and over and over is, uh, the part about scaling. [00:16:38] Vince Menzione: Yes. [00:16:39] Jose Gomez Cueto: The skilling is not, uh, about learning how to use the copilot tool or to do, uh, some, uh, you know, tuning and that, because thankfully our, at least our, our technology as a platform, uh, pretty much carries the same, uh, security, uh, and compliance configurations that you have in your Microsoft 365 tenant. [00:17:00] Jose Gomez Cueto: But it is more the, the, the skilling about understanding how to do. Customer outcome conversation. What is your AI strategy? What [00:17:08] Vince Menzione: that’s scaling? Yes. [00:17:09] Jose Gomez Cueto: What really matters? Not [00:17:10] Vince Menzione: the technical skill. It’s, it’s really the approach that they’re taking. [00:17:14] Jose Gomez Cueto: Yeah. [00:17:14] Vince Menzione: With the organization. I, it seems that MSPs for many years were down in the weeds. [00:17:20] Jose Gomez Cueto: Yeah. [00:17:20] Vince Menzione: They were turning the, the wrench, so to speak, in the organization, and yet now it seems like this. Kevin Piker, your old boss used to use this term. The, the CIO. The CEO is the new CIO. In other words, you need to be selling upstream. You need, you need to be having the conversations in the organization that are strategic [00:17:40] Jose Gomez Cueto: Yeah. [00:17:40] Vince Menzione: To that organization. [00:17:41] Jose Gomez Cueto: So, two, two twofold on, on that, uh, point, which is very important. One is, uh, not our, a lot of our MSPs are equipped right now. [00:17:49] Vince Menzione: Yeah. [00:17:49] Jose Gomez Cueto: To have a, a conversation about business strategy. Because traditionally has been more outsource it. [00:17:56] Vince Menzione: Yes. [00:17:56] Jose Gomez Cueto: Uh, we started with, you know, managing the networks, then adding services, support tickets, et cetera. [00:18:03] Jose Gomez Cueto: So being able to have that conversation is important. Uh, we, we see through a lot of our tooling that, uh, the shadow AI is everywhere. And what I always tell in any MSP conversation that I have is risk security. You’re on the hook if something happens. That’s right. So if you’re not acting. Uh, then it is a liability. [00:18:22] Vince Menzione: You’re letting things take off in your own organization. Yeah. People are using [00:18:25] Jose Gomez Cueto: philanthropic on their own. The company can go, uh, bankrupt or get sued or get, uh, if they’re in a regulated industry, they can be taken out, et cetera. So, so that’s an important point, uh, related to, to that transformation. Uh, and, and the other part of the skilling that you mentioned that is super important is being in the weeds. [00:18:45] Jose Gomez Cueto: That is where the innovation is happening. Yeah. The later research that we have is being in the front line because it’s all about, uh, reinventing those processes. So I think that it’s a, it’s a good combination that if we have the MSPs, um, and we’re working, uh, not only internally but with our distributors to develop the right skilling around those other type of, uh, consulting skills. [00:19:07] Jose Gomez Cueto: Uh, data skills, uh, business process, uh, redesign and flows. Uh, that is where, where we see the big opportunity. [00:19:14] Vince Menzione: So it’s balancing out the technical skills with the business process skills, the consulting skills. Yeah, exactly. I think we have a question over here. Yeah. [00:19:22] Guest: Good afternoon, Vince. Good. Sorry. Thanks for the great content. [00:19:26] Guest: The question is around small medium businesses and the cost around cybersecurity. So. Basically, as new tools are coming up that are AI based, such as co-pilot for security, defender for AI, are also consumption based, is there a risk that SMEs will be left out under that cybersecurity poverty line? [00:19:52] Jose Gomez Cueto: I don’t think, uh, it is, uh, a risk to being left out, uh, in the country that the, the SMBs, I would say are more help is needed. And, and the way we think about it from a perspective of, of ai and specifically I’m want to talk about agents, uh, it was mentioned by Steven in, uh, in the morning, and I’m gonna talk a little bit high level and then I’m gonna try to bring it down to, to more tangible is this concept of intelligent and trust. [00:20:19] Jose Gomez Cueto: So on the intelligence, what, what we’re, what we’re trying to say here is that your AI is not just generic stuff that you just prompt and you get like anything that is on the web, but there’s contextual. Data, and, and that’s what we do, uh, with what you might be familiar with, which is the iq. Uh, so we have, um, iq, uh, also in Foundry and on our different data products. [00:20:40] Jose Gomez Cueto: So basically bringing the context of your work, of your contacts, of the people you interact, uh, of the meetings of, of the emails, of the SharePoint files, but also important connectors that are in line of business applications that you can bring to copilot. And then. That intelligence, uh, is relevant and that that basically increases innovation. [00:21:01] Jose Gomez Cueto: And the part about trust, uh, uh, not exactly in cybersecurity, but, but related is basically, uh, agent 365. Uh, can I see, show of hands, who’s aware of Agent 365? Maybe like [00:21:14] Vince Menzione: in the front two rows, [00:21:15] Jose Gomez Cueto: 20%? Yeah. So, um, that is basically, uh, an, an amazing opportunity for our MSP channel because it gives you opportunity to. [00:21:25] Jose Gomez Cueto: Basically observe, uh, govern and apply security to the, the agent activity that is happening. So we think in the context of ai, I think that that’s a, a, a super important, uh, aspect to mitigate any risk of, of what can happen if there’s not, uh, the right, uh, posture. Uh, and then, uh, on, on, on the other part of security, I would say that something, I mentioned something about offers. [00:21:51] Jose Gomez Cueto: We brought the capabilities of the enterprise, uh, SKUs and solutions into these add-ons to N 365. So I would say that with, uh, defender for business, uh, plan two, and sorry to go into the SKU language, uh, it, it is important to, to understand that you have those advanced capabilities. And then another one that we’re pushing, uh, hard and, and is had great receptionist, um, uh, purview, uh, and purview. [00:22:15] Jose Gomez Cueto: What allows you is just to really do everything related to data. Data security policies of what data should be prompted by the model, what information to stay or, or, or not stay. Uh, and I think that’s, that’s also a good opportunity that we’re seeing to bring those, uh, advanced capabilities into the SMBs. [00:22:33] Jose Gomez Cueto: The challenge that we have is how do we get them faster, uh, to everyone, especially when there’s, uh, you know, competing, uh, so solutions around it. [00:22:44] Vince Menzione: We have one more question, and I think we’re probably gonna have to break after that. I know we’re over time already and you’ve got a busy rest of your day. I got, well, we got one back there and we’ve got a mic up here, so, so we have two questions. [00:22:57] Vince Menzione: Yeah. We’ll do Tim first and then we’ll get the [00:22:59] Vince Menzione: mic up. I’ll go for the first 30 minutes and we’ll go from there. Yes. Long time listener. Great to see you again. Jose. Um, business premium, we did E seven. We talked about getting a voice from the MSP space. To build out a business premium, like additional offering. [00:23:13] Vince Menzione: Is there any context to that you have any vision in your crystal ball for October? [00:23:17] Jose Gomez Cueto: Uh, I cannot say or, or deny. Uh, but yeah, I think that what, what you I love it in, in all seriousness team. Uh, thanks for the question. Uh, I think that what you should expect is, uh, I call it product truth, uh, more, uh, SMB built purpose built for solutions. [00:23:35] Jose Gomez Cueto: So an equivalent of, of any seven as well. Yeah. [00:23:40] Vince Menzione: You still have, we have another question in the back? Yeah. Yeah. Okay. [00:23:43] Guest: Yeah. Uh, Jeremy here with Integral, um, there’s this kind of idea going around that while CSP has been very successful for many of us as MSPs and, and since the beginning, it’s been a great program that was focused on s and b and it’s come up now. [00:23:57] Guest: There’s this kind of shift saying, and CSPs and you think about being marketplace companies where CSP is, the plumbing and marketplace is, is the lead. If that is true, or maybe you comment on that, that idea. How does marketplace strategy playing into kind of, I guess I’m plugging serials piece now from behind, but how does marketplace strategy then play into the s and b market if CSPs are focused on that marketplace mechanism? [00:24:21] Guest: Where CSPs now are and the, and the modern work and all the things that we’ve been doing really well for a long time become, maybe plumbing is too far down the stack, but really marketplace being a focus, is that a strategy piece that we should be thinking about for CS p strategy overall? [00:24:36] Jose Gomez Cueto: Yeah, it’s a great question and I’ll try to keep it brief. [00:24:39] Jose Gomez Cueto: Uh, I think you need my v The vision that we have is we’re doing both. Uh, we’re empowering, uh, and customers to find what they need. Uh, in the marketplace. Uh, zero talked about also the opportunity for resellers to get enrolled and start to add services and other things. There’s also, another part of the is, is multifacet, uh, to work with ISVs to make it easier and recruit them to bring the right offers. [00:25:03] Jose Gomez Cueto: For SMBI would say that the feedback that we need is to make sure that the right SA ISVs are the ones that serving SMV are represented. Then from another front, I would accept that yes, we have some, uh, plumbing work to do because right now, uh, some part of the billing is not really that nimble for a two tier model if you’re working through a distributor. [00:25:23] Jose Gomez Cueto: So we made some great progress. Uh, we, we, uh, have, uh, announced something and Ignite, if you missed it, I think we might talk about it, uh, soon. Uh, but we have that, that connection via APIs with, uh, the four largest, uh, global distributors. So we’re making progress towards something that will be seamless. Uh, but I think that the biggest opportunity that we have is, is to crack the code, uh, for marketplace. [00:25:46] Jose Gomez Cueto: And, and, you know, if I might say something that is confidential, avid Vince, uh, to be quite honest, please, uh, by definition a marketplace is eliminating intermediaries. So that’s the dilemma. How do you bring the channel in between to help you expand, [00:26:02] Vince Menzione: right? [00:26:03] Jose Gomez Cueto: That that is really the, the, the, the, the holy grail, if I may use those words. [00:26:07] Jose Gomez Cueto: Uh, but that’s something that, that we’re working towards. And I think, uh, we have a great opportunity ahead and, and you should expect, uh, more announcements as we head into the summer events on how we’re gonna make that more seamless. [00:26:19] Vince Menzione: And REO really lit up the channel Yeah. In, in a big way. ’cause that a hundred percent, that was a blocker before. [00:26:24] Jose Gomez Cueto: Yeah. [00:26:24] Vince Menzione: Yeah. But CSP is also an incredible opportunity if it, you know, I know, I know there’s other sessions and conversations around it. And it does feel, and I’ve heard this before, like I wanna buy from my MSP because they’re the ones I trust. [00:26:37] Jose Gomez Cueto: Yes. [00:26:37] Vince Menzione: But yet I go, I have to go around the system in order to transact my Microsoft licenses. [00:26:43] Vince Menzione: Right. Yeah. And that’s, [00:26:45] Jose Gomez Cueto: I think the scenario getting the gentleman was mentioning is related to marketplace. But yeah. Vince, uh, uh, I just wanted to perhaps close, uh, please. Because I think we’re outta time, right? Yeah, we [00:26:54] Vince Menzione: are. [00:26:54] Jose Gomez Cueto: Yeah. Uh, just in terms of what to expect, uh, we are continuing to be, uh, partner centric. [00:27:01] Jose Gomez Cueto: You should expect as we go into the next fiscal year, uh, more refinement into the customer subsegmentation, we have this concept of above 300 and below 300, uh, working even closer with our distributors to help us scale and amplify the efforts that we do around recruitment, scaling, go to market, uh, co-sell, et cetera. [00:27:22] Jose Gomez Cueto: Uh, and then, uh, obviously expect, uh, we, we, a call to action that I have for everyone is become customer zero. Vince, I’m gonna put you on the spot here. How many agents did you use today? [00:27:37] Vince Menzione: None. [00:27:37] Jose Gomez Cueto: Okay. [00:27:38] Vince Menzione: I, I’ve been in the room leading the room today, [00:27:41] Jose Gomez Cueto: even with more reason. [00:27:42] Vince Menzione: No, I, in, I need to do [00:27:43] Jose Gomez Cueto: more. Put your autonomous agents. [00:27:44] Vince Menzione: I do. [00:27:45] Jose Gomez Cueto: I’m not kidding you and I didn’t, I need to be [00:27:47] Vince Menzione: more of [00:27:47] Jose Gomez Cueto: a frontier for myself. The answer I get usually is like one hand raiser, by the way. Uh, but, but, uh, jokes aside, uh, I think. Becoming customer zero is critical. We cannot be deploying and selling what we’re not using. Uh, we have, uh, great tooling for low-code scenarios, uh, in, in, in, now, I don’t wanna say like in a few months now we have no one, uh, people that have zero knowledge and coding already developing and deploying agents into a secure environment. [00:28:19] Jose Gomez Cueto: It is happening. [00:28:20] Vince Menzione: Yeah. [00:28:20] Jose Gomez Cueto: So, uh, then, uh. Copilot. It is not a competitor charge, GVP or cloud. It is a platform we have both included. [00:28:29] Vince Menzione: Yes. [00:28:29] Jose Gomez Cueto: Do we have multimodal, we have iq. That is everything, uh, closed in terms of, uh, your intelligence. It is secure by default. Uh, and then allowing you to, to do, um, agents and then agents 365 to manage it. [00:28:41] Jose Gomez Cueto: So basically those three stages, customer zero. Uh, copilot agents and Agents 365 as your tool to, to manage them [00:28:50] Vince Menzione: and don’t go rogue and start doing your own things with anthropic and setting up your own instances because you’re gonna compromise your, your instance in your environment. [00:28:59] Jose Gomez Cueto: Well, actually, uh, if you do it in the copilot interface [00:29:02] Vince Menzione: Oh, well, I’m saying do it. [00:29:03] Vince Menzione: Yeah. I’m, I’m at RO going off, off, off, uh, [00:29:06] Jose Gomez Cueto: off. Yeah. Yeah, [00:29:07] Vince Menzione: yeah. Great. Well, thank you, sir. Appreciate you. Thank you. Thanks for listening to the Ultimate Partner Podcast. If today’s conversation resonated, share it with a partner leader in your network. Subscribe where you listen, and head over to the Ultimate partner.com for show notes related content and the resources for this episode. [00:29:29] Vince Menzione: And if you haven’t already, now’s the time to register for the Ultimate Partner Live event in Reston, Virginia, October 26th through October 28th. Until next time. Keep showing up in the rooms that matter because being in the room changes everything.

By Doug Green “The telecom industry is really in a state of need to migrate and evolve into a new state,” says Joe Dechant, Vice President of Product Transformation at TNS. In this Technology Reseller News podcast, Doug Green speaks with Dechant about why communications service providers are rethinking voice infrastructure as legacy switching environments age, maintenance costs rise and specialized telecom expertise becomes harder to find. “Voice is still mission critical,” Dechant notes, and that means modernization has to happen without disruption. CSPs are under pressure to support modern services such as UCaaS and CCaaS, but they also need to protect the reliability customers expect from core voice services. Dechant discusses how TNS Voice Transit and Hosted Cloud Connect give providers a managed path away from aging infrastructure, helping them simplify operations, reduce complexity and move toward more flexible, cloud-based architectures. The conversation is not just about replacing old switches. It is about giving CSPs a foundation for trusted, secure and scalable communications. #Telecom #TechnologyResellerNews #CSP #VoiceInfrastructure #CloudCommunications #UCaaS #CCaaS #ManagedServices #NetworkModernization

Today’s headline news for Canadian IT solution providers: HPE Discover 2026 wraps up in Las Vegas today, and if you’ve been following our coverage, you know we’ve had plenty to unpack this week. For the Friday edition of The Buzz, we doing something slightly different – a reporter’s notebook on what HPE’s channel leadership said when they were off the keynote stage. The quote validity extension was the headline that drew the most relief, but the backstory is more interesting than the policy change itself. HPE extended standard quotes from 14 days to 30 days for compute, storage, and GreenLake, effective Monday. Simon Ewington, who leads HPE’s worldwide partner organisation, told press and partners Wednesday that the change was ‘pretty well kept secret’ – his own staff didn’t know about it either. The commodity volatility that had forced the two-week window had moderated enough that HPE could stand behind a 30-day price with confidence. Behind the ‘Power of One’ marketing, there are mechanical changes that determine whether partners can actually make money. Juniper’s Elite Plus, Elite, and Select tiers will map to HPE Platinum, Gold, and Silver starting November 1. HPE introduced a 3x multiplier on software sales for Zerto, Morpheus, and OpsRamp, plus a 1.5x GreenLake multiplier, to help partners climb tiers faster. Smart Choice SKUs – pre-configured servers missing only drives – are a speed play for distributors. The competitive storage take-out targets 14,000 customers under the VH Rail framing, with Alletra MP already outpacing market growth by 2x and 0% financing for three years. Then there was candour. Ewington noted HPE is the vendor who ‘typically moves first… and then others polish.’ The distributor overlap between HPE and Juniper is only about 10%, so they’re ‘refining the landscape’ rather than forcing universal carry. Service provider growth is running 23% to 30% CAGR. And HPE’s sustainability insight dashboard gives partners a concrete tool to analyse customer environments and open carbon footprint conversations. You can find every episode of The Buzz and In The Channel from HPE Discover on our HPE Discover news hub. Read Full Transcript This epsisode of The Buzz is brought to you by HPE Discover 2026. Check out our full coverage of the event on ChannelBuzz.ca — you’ll find out HPE Discover 2026 News Hub in the menu bar at the top of the page. Welcome to The Buzz from ChannelBuzz.ca, I’m Robert Dutt, today is Friday, June 19th, and here’s what’s happening in the channel today. I’m recording this a bit earl in Las Vegas, because I’m on a plane all day heading home from Discover.  If you’ve been following our coverage this week, you know we’ve had a lot to unpack – the Partner Growth Summit on Monday, the networking and AI infrastructure keynote on Tuesday, and a steady drumbeat of announcements through Wednesday. For this episode, I want to do something slightly different. Think of it as a reporter’s notebook – the details, the mechanics, and the candour that came out when HPE’s channel leadership sat down with press and partners on Wednesday morning, off the keynote stage. Let’s start with the quote validity extension, because the backstory here is as interesting than the policy change itself. HPE extended standard quote validity from 14 days to 30 days for compute, storage, and GreenLake, effective Monday. You’ve heard that already. What you probably haven’t heard is how closely they guarded it. Simon Ewington, who runs HPE’s worldwide partner organisation, told us Wednesday that the change was a ‘pretty well kept secret.’  His own staff didn’t know about it either. They wanted zero leaks because the commodity and supply chain volatility that had forced the two-week window in the first place had finally moderated enough that HPE could stand behind a 30-day price with confidence. Keeping it quiet meant announcing it without hedging. For partners who’ve been managing customer decision cycles that simply don’t fit a 14-day window, the relief was audible. The Partner Growth Summit was dense enough that Ewington admitted partners told him it was ‘almost too much’ and they ‘needed an AI summary to recap everything.’ So let me pull out the operational details that actually affect how you navigate the program. First, Juniper integration. We now have firm tier mapping: Juniper Elite Plus goes to HPE Platinum, Elite to Gold, Select to Silver, effective November 1. HPE is also launching a Routing competency – number 15 in the framework – to support that transition. Second, multipliers. HPE introduced a 3x multiplier on software sales for Zerto, Morpheus, and OpsRamp, plus a 1.5x multiplier for GreenLake, to help partners hit higher membership tiers faster by weighting software more heavily than hardware. Third, Smart Choice SKUs – pre-configured servers that ship missing only hard drives. It’s a speed and velocity play for distributors. Fourth, the competitive storage take-out. HPE has identified 14,000 target customers for what they’re calling the VH Rail opportunity. Alletra MP is outpacing market growth by 2x, and they’re backing the migration with 0% financing for three years. These aren’t marketing headlines. These are the details that determine whether you can actually make money on the portfolio. Then there were the moments of genuine candour. Ewington’s line that HPE is the vendor who ‘typically moves first… and then others polish’ is either confidence or arrogance depending on your perspective, but it’s not ambiguous. You may have seen recently that HP formally announced its two main global distributors as Ingram Micro and TD SYNNEX. The distributor overlap reality is worth noting: only about 10% overlap between HPE and Juniper distributors. HPE is actively ‘refining the landscape’ rather than forcing every distributor to carry everything. That’s a concession that operational integration takes time and care. On services, HPE is expanding partner-branded services so partners own the Level 1 and 2 support relationship while HPE stays in the background for Level 3 and 4. Ewington said this largely came about because there have been some large partners who have declined to get closer to HPE because of the company’s previous retisense to allow partners to lead on services around its gear.  For service providers specifically, leadership cited 23% to 30% CAGR growth rates, and they’re opening CloudOps software to CSPs to build new services around. And on sustainability, which came up in the context of AI’s energy demands, HPE has built an insight dashboard that lets partners analyse customer environments and open conversations about carbon footprint and efficiency. It’s a practical tool rather than a vague pledge. If there’s a through-line to the week, it’s that HPE is trying to make ‘Power of One’ mean something operationally, not just rhetorically. The quote validity change was a trust repair. The multiplier and tier mapping are structural incentives. The distributor and services refinements are admissions that integration is hard and takes time. Whether it all lands as promised is what we’ll be watching through the second half of this year. That’s it for this edition of The Buzz. You can find our full HPE Discover 2026 coverage on ChannelBuzz.ca – there’s a news hub in the menu bar at the top of the page. And we’ll also have more epsidoes of In The Channel from Discover next week here on the site, including more HPE executives, and more reactions from Canadian HPE partners. That’s how we’re seeing the headlines from HPE Discover. I’m Robert Dutt for ChannelBuzz.ca, thanks for listening. Have a great day.

By Doug Green “We're absolutely on the path, and we're not talking five, six, seven years. We're talking in the next 18 to 24 months.” In this episode of the Technology Reseller News podcast, Doug Green speaks with Josh Kindiger, COO and co-founder of Grokstream, about the company's new L1 Agent and what it means for the future of AI-driven network and IT operations. Grokstream is the company behind Grok, an AI-powered predictive agent platform for network and IT operations. The platform comes out of the event intelligence and AIOps space and is designed to help operations teams identify, triage, and resolve recurring issues more efficiently. Kindiger says Grokstream recently released its first role-based agent, the L1 Agent, in beta. The full production release is expected in Q2. The agent is already being used with customers to prove out real-world capabilities. Because many organizations remain cautious about AI-driven automation, Grokstream is starting with low-risk, repeatable use cases. In many operations centers, Kindiger notes, the same incidents occur repeatedly, sometimes accounting for as much as 70% of activity. The L1 Agent is designed to recognize those patterns and guide operators through triage and resolution. For example, if a recurring issue requires a service restart, the system can recommend or automate that step. If a pattern points to a commercial power outage at a site, the agent can help avoid unnecessary dispatches while monitoring backup power systems. Kindiger says the goal is not to remove human oversight immediately, but to build trust through guardrails, staged automation, and operator control. Low-risk automations can be handled end to end, while higher-risk actions may require human approval. The podcast also explores the broader opportunity for enterprises, MSPs, and CSPs. Kindiger says service providers and managed service providers face growing pressure to improve efficiency, reduce costs, and differentiate in competitive markets. AI-driven operations can help them respond faster, lower manual workload, and deliver better service outcomes. The long-term direction is clear: autonomous network operations are coming. Kindiger says companies should begin now because foundational work is needed before they can fully benefit from automation. For MSPs and CSPs, he says the urgency is even greater. Cost pressure is shaping renewals and new customer wins, and AI-powered operations may become a competitive advantage. Learn more at www.grokstream.com

This is part two of a two-part series. In Part One, we explored how the electronics industry transitioned from a clean-everything approach to one where cleaning became optional. But what happens when the assumptions behind “no-clean” collide with modern electronics design? In this episode of Reliability Matters, Mike Konrad examines how the definition of cleanliness has fundamentally changed. As assemblies became smaller, denser, and increasingly deployed into harsh environments, the industry discovered that historical cleanliness standards were no longer sufficient to predict real-world reliability. Modern low stand-off components like QFNs, BGAs, and CSPs create tight geometries where residues can become trapped and difficult to remove, while thermal cycling and internal condensation can create localized harsh environments inside the product itself. This episode explores: • Why IPC moved away from fixed cleanliness limits • The growing importance of SIR and ROSE testing • Why “cleanliness” is now tied to risk, not a number • How internal condensation can trigger electrochemical migration • Why no-clean flux has become the most commonly cleaned flux type in the industry • The return of cleaning as a mainstream reliability process • Why modern assemblies require aggressive spray-in-air cleaning technologies instead of historical immersion-based vapor degreasing methods • How diffused spray patterns improve cleaning beneath low stand-off components Konrad also explains how modern cleaning challenges are no longer just about chemistry. They are about physics, fluid delivery, and whether the cleaning process can physically reach contamination hidden beneath today's densely packed components. As electronics continue to shrink and reliability expectations continue to rise, one question becomes increasingly important: Clean enough for what? If you work in electronics manufacturing, reliability engineering, process engineering, or quality assurance, this episode provides a detailed look at why post-reflow cleaning has once again become a critical part of modern electronics manufacturing.

This is part two of a two-part series.In Part One, we explored how the electronics industry transitioned from a clean-everything approach to one where cleaning became optional. But what happens when the assumptions behind “no-clean” collide with modern electronics design?In this episode of Reliability Matters, Mike Konrad examines how the definition of cleanliness has fundamentally changed.As assemblies became smaller, denser, and increasingly deployed into harsh environments, the industry discovered that historical cleanliness standards were no longer sufficient to predict real-world reliability. Modern low stand-off components like QFNs, BGAs, and CSPs create tight geometries where residues can become trapped and difficult to remove, while thermal cycling and internal condensation can create localized harsh environments inside the product itself.This episode explores:• Why IPC moved away from fixed cleanliness limits• The growing importance of SIR and ROSE testing• Why “cleanliness” is now tied to risk, not a number• How internal condensation can trigger electrochemical migration• Why no-clean flux has become the most commonly cleaned flux type in the industry• The return of cleaning as a mainstream reliability process• Why modern assemblies require aggressive spray-in-air cleaning technologies instead of historical immersion-based vapor degreasing methods• How diffused spray patterns improve cleaning beneath low stand-off componentsMike also explains how modern cleaning challenges are no longer just about chemistry. They are about physics, fluid delivery, and whether the cleaning process can physically reach contamination hidden beneath today's densely packed components.As electronics continue to shrink and reliability expectations continue to rise, one question becomes increasingly important: Clean enough for what?If you work in electronics manufacturing, reliability engineering, process engineering, or quality assurance, this episode provides a detailed look at why post-reflow cleaning has once again become a critical part of modern electronics manufacturing.

Grokstream: Predictive and Agentic AI Moves IT Operations Toward Self-Healing, Podcast, Grokstream's platform is designed to operate from signals, not noise. The system fuses telemetry across domains, learns continuously from operational data and human feedback, and creates a unified source of truth for IT operations. That allows teams to move beyond correlation and toward understanding what is happening, why it is happening and what should be done next. By Doug Green Grokstream says the next generation of IT operations will not be built around more dashboards, more rules, or faster alert routing. It will be built around AI that can learn, reason, remember, recommend and eventually act with governed autonomy. “Agentic AI must be governed by design,” said Josh Kindiger, CEO of Grokstream. “Predictive intelligence is powerful, but safe, explainable autonomy is what drives real adoption.” In this Technology Reseller News podcast, Doug Green speaks with Josh Kindiger, Co-Founder and COO of Grokstream, about how the company is helping MSPs, CSPs and enterprise IT organizations move from reactive operations toward predictive, self-healing IT environments. The conversation comes as Grokstream advances its Grok L1 Agent, a new role-based agent designed for frontline IT operations teams. The L1 Agent is intended to reduce alert noise before incidents reach the queue, provide intelligent summaries, identify likely root causes, recommend next-best actions and trigger approved remediations inside tools such as Slack, Microsoft Teams and existing IT workflows. For service providers and enterprise operations teams, the problem is familiar. More tools often mean more alerts, but not necessarily more clarity. Traditional rules-based AIOps platforms can help with deduplication and routing, but they often stop short of true incident compression, causal reasoning and prevention. Grokstream is taking a different approach by combining classical machine learning, causal intelligence and generative AI into a single cognitive AI layer. Kindiger explains that Grokstream's platform is designed to operate from signals, not noise. The system fuses telemetry across domains, learns continuously from operational data and human feedback, and creates a unified source of truth for IT operations. That allows teams to move beyond correlation and toward understanding what is happening, why it is happening and what should be done next. A central theme of the podcast is the difference between AI that summarizes and AI that reasons. Grokstream argues that true agentic AI is not simply an LLM attached to a workflow. It requires memory, context, policy guardrails, procedural intelligence and the ability to improve over time. In Grokstream's model, agents begin as assisted tools, then move toward trusted operators and eventually toward predictive autonomous systems. The first practical on-ramp is the L1/NOC environment, where many organizations see the fastest measurable impact. Grokstream says its approach can deliver 2–3x more incident compression beyond traditional deduplication and rules-based correlation, while reducing L1 workload by more than 50% through noise compression, guided resolution and fewer unnecessary escalations. The timing is significant. Grokstream recently announced that Cirion Technologies selected the Cognitive Grok AI platform to support AI-driven predictive operations across Latin America's digital infrastructure. That deployment highlights the growing demand for systems that can detect emerging issues across network, transport and infrastructure layers before customer-facing impact occurs. For MSPs, CSPs and enterprise IT leaders, the message is clear: operational scale cannot be achieved simply by adding more people or more monitoring tools. The next step is an intelligence layer that can unify data, predict impact, explain cause and support governed automation. Grokstream is positioning Grok as that layer: a predictive and agentic AI platform that helps operations teams reduce noise, prevent incidents, improve engineer experience and move toward self-healing IT operations. Learn more at https://grokstream.com/ Related Grokstream Stories on Telecom Reseller Grokstream's Cognitive Grok® AI Platform Selected by Cirion Technologies to Power AI-Driven, Predictive Operations Across Latin America's Digital Infrastructure https://telecomreseller.com/2026/05/20/grokstreams-cognitive-grok-ai-platform-selected-by-cirion-technologies-to-power-ai-driven-predictive-operations-across-latin-americas-digital-infrastructure/ Grokstream Announces Grok® L1 Agent to Advance Predictive and Agentic AI for IT Operations https://telecomreseller.com/2026/04/06/grokstream-announces-grok-l1-agent-to-advance-predictive-and-agentic-ai-for-it-operations/ More Grokstream coverage on Telecom Reseller https://telecomreseller.com/?s=grokstream/

By Doug Green “What stands out in this research is not a lack of intent, but a gap between ambition and execution,” said Roary Stasko, CEO of Telstra International. A new Economist Impact study supported by Telstra International finds that organizations in the United States, the United Kingdom and Germany are materially underprepared for large-scale digital disruption. In this Technology Reseller News podcast, Roary Stasko, CEO of Telstra International, joined us to discuss what that means for enterprises, service providers and the wider technology community. The study's central finding is clear: the biggest weakness is not simply outdated technology. The deeper issue is that many organizations do not yet have the governance, coordination, visibility and partner readiness needed to respond when digital disruption spreads across suppliers, infrastructure and external dependencies. Stasko described Telstra International as the global arm of Telstra, with more than 75 years of experience in international connectivity and subsea infrastructure. The company operates more than 400,000 kilometers of subsea cable and plays a major role in connecting the U.S. to Asia, Asia to the U.S., and Australia across the wider global network. That global infrastructure role gives Telstra International a front-row view of digital resilience as a business issue, not just a technical one. The Economist Impact research found that only 25% of organizations across the surveyed markets say their responses to digital disruption go according to plan. The study also found that only 21% have a dedicated team responsible for delivering digital resilience initiatives. For technology resellers, MSPs, CSPs and enterprise technology leaders, the message is important. Resilience can no longer be treated as a periodic IT exercise or a narrow cybersecurity project. It needs to become a board-level business capability that is tested across the full ecosystem, including partners, suppliers, cloud platforms, communications networks and critical infrastructure. The research also highlights a major gap between internal confidence and external readiness. Organizations may feel relatively confident about their own cybersecurity plans or regulatory frameworks, but confidence drops sharply when disruption involves external dependencies. That is where weak information sharing, limited joint testing and unclear partner governance can turn a disruption into a larger operational failure. Legacy infrastructure remains another challenge. While many organizations have modernized parts of their technology environment, older systems still support large portions of enterprise operations. That makes it harder to design resilience into systems from the beginning and harder to recover quickly when disruptions occur. The rise of AI adds another layer of urgency. As AI workloads increase demand on networks, data centers, energy systems and water resources, resilience planning must account for more than cyber threats. Physical infrastructure, climate-related risk, power availability and communications continuity are now part of the same conversation. The podcast explores why digital resilience must move from intention to execution. The organizations that perform best will be those that assign clear ownership, test across their ecosystem, modernize infrastructure, and build resilience into the way they operate every day. Learn more at: https://www.telstrainternational.com/en/news-research/articles/organisations-in-the-us-uk-and-germany-unprepared-for-large-scale-digital-disruption

Pints & Politics is a year-round gathering featuring The Gazette and special guests from across the state and party lines. National, state, and local issues are covered, with opportunities to zone in on the latest headlines. Attendees participate in audience polls, submit questions, and enjoy time with some of their favorite journalists, columnists, and guests! This beloved event and lively conversation invite attendees to learn more about the issues impacting their community. The Gazette and Presenting Sponsor Cedar Rapids Area Association of Realtors hosted this Pints & Politics event on April 23, 2026. This event was held at CSPS in Cedar Rapids, Iowa. This event's panel included The Gazette's Todd Dorman, Des Moines Bureau Chief Erin Murphy, Deputy Des Moines Bureau Chief Tom Barton, and The Gazette's Executive Editor Zack Kucharski, who moderated the session.

In early 2026 Swisscom started a multi-year effort to modernize the digital software core that powers its B2C and B2B businesses. In this webinar we talk to CTIO MarkDusener about the role of AI in the transformation and how it offers CSPs the possibility of transitioning to an open, composable architecture even across those applications, which until now have remained dependent on legacy systems.

  Night Listeners - We are premiering some new tunes tonight including songs from Bat Problem, God's Hand and Elegy. I want to also take a moment and wish a happy ten year anniversary to Frontal Assault who will be celebrating Friday night at CSPS in Cedar Rapids. Bat Problem - "Zero" / Can't Pass By (Des Moines) God's Hand - "Remodelled" (Iowa City) Fidgit Noise - "My Mommas Movin" / Fidgit Noise (Cedar Rapids) Black Market Fetus - "Midwest Meltdown" / Discography (Des Moines) Captain Three Leg - "Colostomy Stew" / The Birth of the Creatures to Conquer (Ottumwa) Elegy - "Mercy Bare Witness" / Elegy of an Unsung Voice (?) jayvee - "Out Love" / Say Less (Des Moines) Pareidola - "Marbled Outland" / 3 3D (Des Moines) Annalibera - "Vermillion" / Never Mind I Love You (Des Moines) Deivore - "Grievous Anvils" / Grievous Anvils (Iowa City) Sharing Mass Graves - "Pledge of Allegiance" / Four Songs (Iowa City) In Loving Memory - "One Fate Fraught Night Back in '91" / Split with Black Market Fetus (Des Moines) Distant Trains - "Lucky Sonofabitch" / Split with Captain Three Leg (Des Moines) Ten Grand - "The Payload Theme Song" / The Comprehensive List Of Everyone Who Has Ever Done Anything Wrong To Us (Iowa City) Follow Iowa Basement Tapes on: InstagramFollow Kristian Day on: Instagram | Twitter (not doing much with it currently)Iowa Basement Tapes has its own archive of Iowa music. Be sure to check out iowabasementtapes.bandcamp.com and download any of the releases for free. If you would like to contribute any music please send an email to kristianday@gmail.com. BROADCAST SCHEDULEThursdays at 9PM on 98.9FM KFMG - Des MoinesWednesdays at 11PM on 90.3FM KWIT - Sioux CityWednesdays at 11PM on 90.7FM KOJI - OkobojiIf you miss the show please subscribe to the broadcast archives: https://apple.co/2MzdH5e

The journey to Mars is a long one so when humans arrive, we will need to maximize the science in order to understand the environment for a future there – and to learn more about how the universe formed. What are those big science questions we should seek to answer and how should the journey(s) be scheduled? After two years the National Academy of Sciences has published a report (Dec 2025) called “A Science Strategy for the Human Exploration of Mars”. In this episode Colleen Stover hosts the committee co-chairs The Honorable Dr. Dava Newman (MIT, former NASA Deputy Administrator) and Dr. Lindy Elkins-Tanton (Director, UC Berkely Space Sciences Laboratory).   You can read the full report on the NAS website. “A Science Strategy for the Human Exploration of Mars”. And if you want to dive deeper into the science objectives within the report, be sure to check out this excel sheet Table J-3: STM of the Panel on Biological and Physical Sciences and Human Factors. This episode is part of the Future Forward Series that discusses some of the most cutting-edge topics in the space enterprise today – decisions today that will define the future in areas of space science, artificial intelligence, international relations, launch capabilities, new technologies, and capital investments.  Available by video or podcast. The Space Policy Show is produced by The Aerospace Corporation's Center for Space Policy and Strategy. It is a virtual series covering a broad set of topics that span across the space enterprise. CSPS brings together experts from within Aerospace, the government, academia, business, nonprofits, and the national labs. The show and their podcasts are an opportunity to learn about and to stay engaged with the larger space policy community. Subscribe to our YouTube channel to watch all episodes!

Pints & Politics is a year-round gathering featuring The Gazette and special guests from across the state and party lines. National, state, and local issues are covered, with opportunities to zone in on the latest headlines. Attendees participate in audience polls, submit questions, and enjoy time with some of their favorite journalists, columnists, and guests! This beloved event and lively conversation invite attendees to learn more about the issues impacting their community.This event was recorded on February 18, 2026, at CSPS in Cedar Rapids. The Gazette and Presenting Sponsor, the Cedar Rapids Area Association of Realtors, brought this event as part of our year-long series. Panelists include Gazette columnist Todd Dorman, regional editor Zack Kucharski, and special guest Adam B Sullivan. Sullivan is a former columnist and editorial writer at The Gazette, and the author of 'At Liberty,' a column discussing libertarian solutions to issues facing Iowans. The Gazette's Elena Stark moderated the session. The Gazette's Publisher, Rick Green, introduced himself and his love of, and history in, politics.

At ITEXPO / MSP EXPO in Fort Lauderdale, Doug Green, Publisher of Technology Reseller News, spoke with Lloyd Tjom, Director of Sales at Transaction Network Services (TNS), about the growing importance of RCS and the future of trusted messaging. TNS is also a member of the Cloud Communications Alliance (CCA). TNS operates at the center of the communications ecosystem, providing numbering, routing, authentication, and identity services to carriers and communication service providers (CSPs) worldwide. As messaging evolves beyond SMS and MMS, TNS is focused on helping the industry deliver secure, reliable, and commercially viable Rich Communication Services (RCS). “RCS is the evolution,” Tjom explained. Originally introduced by the GSM Association in 2007, RCS has gained new momentum with broad device support—including adoption by Apple—bringing both Android and iOS into alignment. With that shift, RCS is positioned to become a mainstream messaging channel capable of supporting richer interactions and higher trust. Unlike traditional SMS, RCS enables branded messaging, verified sender badges, logos, read receipts, and interactive features such as carousels and embedded actions. “If they're a vetted partner that has got the branding as well as the verified mark, then you know you're dealing with the right party on the other end,” Tjom said. In an era of phishing and spoofing, verified identity and “know your business” (KYB) vetting are essential components of restoring trust in messaging channels. Tjom emphasized that the phone number remains central to digital identity. For many consumers, a single mobile number has followed them for decades, becoming a stable anchor of trust across carriers and geographies. As RCS scales, however, CSPs must address fragmentation, infrastructure inconsistencies, and bad actors within the ecosystem. Broader adherence to standards, stronger onboarding controls, and rapid mitigation of vulnerabilities will be critical for unlocking RCS's full commercial potential. Looking ahead, Tjom sees RCS becoming the default channel for trusted business communications—enabling full conversational commerce, customer service workflows, flight changes, purchases, and more within a verified, branded environment. “It really has got so many different potentials out there,” he noted, “but it all comes back to trusted communications.” Visit https://tnsi.com/

Recorded live at Cloud Connections, Doug Green, Publisher of Technology Reseller News, spoke with Sabeeh Hameed, Founder of Sabrhub and a newly announced member of the Cloud Communications Alliance (CCA). The conversation focused on how service providers can offset declining voice revenues by accelerating business messaging adoption—while navigating the growing complexity of 10DLC registration. Hameed explained that Sabrhub was built to address a fundamental shift in the market. As industry reports continue to show declining voice revenues and tightening margins, messaging has emerged as a critical growth opportunity for CSPs and service providers—especially when messaging is enabled on existing voice numbers. However, the introduction of mandatory 10DLC registration has transformed what was once a simple service into a major operational bottleneck. Rather than viewing 10DLC as a barrier, Sabrhub treats it as an opportunity. Hameed noted that many service providers experience campaign rejection rates as high as 70–90 percent, often due to incomplete or improperly structured submissions. Each rejection adds weeks of delay, additional fees, and customer frustration. Sabrhub's platform uses AI to pre-vet campaigns before submission, dramatically increasing approval confidence and reducing onboarding time. According to Hameed, Sabrhub has reduced the brand registration process from hours—or even weeks—down to approximately 15 minutes, with approvals often completed within 24 hours and a reported 99 percent success rate. The platform abstracts away the complexity of use cases, opt-in requirements, privacy policies, and legal disclosures, presenting the process in a customer-friendly format that improves both speed and experience. While AI powers the platform, Hameed emphasized that Sabrhub is not “selling AI” as a product. Instead, AI operates behind the scenes to eliminate friction, guide brands through compliance requirements, and enable service providers to bring messaging services to market faster and more reliably. For MSPs, channel partners, and voice service providers attending Cloud Connections, Hameed positioned messaging compliance as a direct revenue opportunity. By simplifying 10DLC registration and accelerating time to service, partners can increase ARPU, reduce churn, and offer differentiated messaging solutions without taking on regulatory complexity themselves. More information about Sabrhub and its AI-driven 10DLC solutions is available at https://www.sabrhub.com/.

Recorded live at Cloud Connections, Doug Green, Publisher of Technology Reseller News, spoke with Kevin Nethercott, CEO, and Robert Galop, Chief Product Officer at Tresic, following the company's first public debut after operating in stealth mode. Nethercott and Galop described Cloud Connections as the ideal venue for Tresic's introduction to the market, noting strong engagement from CSPs, MSPs, and channel partners eager to understand how AI can be applied practically to communications. Drawing on decades of industry experience, the Tresic team positioned its mission at the intersection of communications, AI, and monetization—helping partners unlock new revenue using assets they already own. At the core of Tresic's offering is the Tresic Intelligence Cloud, a platform designed to treat conversations—across voice, messaging, chat, and social channels—as first-class business data. Rather than delivering generic AI summaries or call detail records, Tresic focuses on transforming unstructured conversational data into actionable intelligence that directly drives business outcomes. Galop explained that recent advances around “beacons” enable conversations to be analyzed in real time and after the interaction concludes. Tresic's After Call Co-Pilot and First Alert Co-Pilot address two critical business questions: what actually happened in a conversation, and what commitments or signals now require action. The platform automatically surfaces follow-ups, obligations, sentiment, and key moments that would otherwise be lost—routing that intelligence directly to the right people inside an organization. By doing so, Tresic effectively closes the gap between communications and systems of record such as CRMs. Every conversation becomes a source of structured actions, alerts, and insights without relying on manual data entry or post-call administration. This gives businesses a 360-degree view of customer interactions while accelerating revenue-generating workflows. Both executives emphasized that Tresic's AI is not generic. Models are trained using partner and customer data, enabling vertical-specific insights that reflect how each business actually operates. This approach allows CSPs and MSPs to differentiate their offerings with intelligence tailored to their customers' industries, rather than one-size-fits-all analytics. In closing, Nethercott and Galop underscored Tresic's partner-first strategy. The company goes to market exclusively through CSPs, MSPs, and channel partners—organizations that already own the customer relationship. Tresic's goal is to help those partners add a new intelligence layer on top of existing services, enabling them to double or even triple revenue without replacing their current platforms. More information about Tresic and its partner-driven AI communications platform is available at https://www.tresic.cloud/.

Tresic emerged from stealth with breaking news: the launch of Tresic Intelligence Cloud, a new add-on platform designed for CSPs and channel partners to layer AI-driven insights, automation, and coaching on top of existing UCaaS and CCaaS services. In a conversation with Doug Green, Publisher of Technology Reseller News, Robert Galop and Kevin Nethercott said the timing is deliberate—service providers have spent two decades building the UCaaS/CCaaS/CPaaS foundation, and now have the opportunity to monetize intelligence on top of it. The core idea is to unlock the “dark data” inside everyday business conversations—calls, meetings, video, email, and more—then convert it into actionable outcomes like follow-ups, alerts, and performance improvement. “If I'm a business owner, the holy grail for me is if I knew what all of my customers were thinking and saying about me,” Nethercott said, framing how conversation intelligence can improve products, service, pricing, and strategy when delivered in a secure, privacy-respecting way. Tresic positions the Intelligence Cloud around three common business gaps: limited visibility into churn and compliance risk, missed commitments that never make it into systems of record, and the need to coach and improve frontline performance in sales and support. The company says it has packaged these capabilities as ready-to-deploy “co-pilots” that can be enabled quickly—avoiding the long, complex deployments that often slow AI projects. Galop emphasized the approach is meant to assist workers, not replace them, noting the platform is designed to fit into existing workflows with minimal training. For the channel, Tresic's pitch is also economic: by bundling add-on packages per location and per user, providers can move from selling “just seats” to selling higher-value intelligence services—often approaching 2x (and potentially more) revenue per customer relationship. Tresic also highlighted partner readiness, citing integration work—including a partnership mentioned with NetSapiens Crescendo—as part of its effort to make onboarding and activation simple for service providers and their customers. Learn more at tresic.cloud.

Doug Green, Publisher of Technology Reseller News, spoke with Raj Darji, Founder & CEO of Aarav Solutions, about the company's launch of two generative AI accelerators—InsightForge and Omni360—designed to help communications service providers modernize billing operations, sales workflows, and customer engagement. Aarav Solutions is a long-standing Oracle Communications implementation partner with more than a decade of domain expertise across Oracle BRM and related telecom platforms. Darji explained that this deep operational knowledge is embedded directly into Aarav's GenAI accelerators, enabling CSPs to adopt AI without disrupting existing infrastructure. “We are not experimenting with AI—we are applying it where telecom operators feel the most pain, inside billing and operations,” said Darji. InsightForge is a GenAI accelerator purpose-built for Oracle BRM that allows business, finance, and operations teams to query complex billing data using natural language—without writing SQL or relying on back-office specialists. By translating plain-language questions into database queries, InsightForge delivers real-time visibility into invoices, balances, taxes, and discrepancies, significantly reducing operational dependencies and response times. Omni360 extends this capability with an AI-driven CRM and CPQ platform tightly integrated with BRM. Designed for mid-market CSPs, MVNOs, and enterprise connectivity providers, Omni360 unifies CRM and billing into a single pane of glass and enables sales teams to generate products, pricing, and quotes through natural-language prompts. Introduced at Mobile World Congress, both solutions drew strong interest for demonstrating how GenAI can deliver immediate, practical value rather than remain a conceptual buzzword. Learn more about Aarav Solutions at https://www.aaravsolutions.com/. Software Mind Telco Days 2025: On-demand online conference Engaging Customers, Harnessing Data

A highlight from Exceptional Sessions at the 2025 Midyear Clinical Meeting & Exhibition, this episode discusses agencies and organizations other than USP that impact how we handle Compounded Sterile Preparations. The information presented during the podcast reflects solely the opinions of the presenter. The information and materials are not, and are not intended as, a comprehensive source of drug information on this topic. The contents of the podcast have not been reviewed by ASHP, and should neither be interpreted as the official policies of ASHP, nor an endorsement of any product(s), nor should they be considered as a substitute for the professional judgment of the pharmacist or physician.

Back in 2011, FedRAMP was put together because each federal agency had to conduct its own time-consuming security audit. The idea was to standardize security to reduce costs and accelerate cloud adoption.   About ten years later, state leaders saw the same problem. Over the years, they worked out a security guidance package that was released this year. GovRAMP was launched to address many of the same challenges faced by the federal government: to establish a standard that enables transparency, standardization, and community. GovRamp's framework is based on NIST 800-53 rev5.   Tony O'Neil from Massachusetts observed that before GovRAMP, each state had a patchwork of security guidelines. With so much variation across states, a simplified environment could reduce costs and enable leaders to adopt a mindset of investing in people.   Today, we sat down with data security experts who detailed the implementation of compliance to improve data security and compliance. The conversation also covered the importance of continuous monitoring, the role of CSPs in maintaining security, and the necessity of proper resource allocation for cybersecurity professionals.        

In this episode of Technology Reseller News, Publisher Doug Green speaks with Robert Galop and Kevin Nethercott, Co-Founders of Creo Solutions, about how service providers can turn years of “dark” conversation data into immediate, recurring revenue. Creo Solutions, founded two and a half years ago, focuses on helping carriers, CSPs and MSPs 2x–3x their revenue by layering AI-driven services on top of the UCaaS, CCaaS and CPaaS platforms they already sell. Their flagship offering, Pulse Conversation Intelligence, combines vCon-based conversation capture with AI analytics to unlock business value from every call. Galop explains that most organizations are still effectively “flying blind” with their customer conversations. Contact centers typically QA only about 2% of calls, leaving 98% unreviewed and unanalyzed. With Pulse, service providers can give their customers full visibility into compliance issues, churn signals, missed opportunities and coaching moments across all calls. As Galop puts it, “Within the first week, we're usually finding immediate ROI — a compliance risk, a security problem or a saveable customer that would have slipped away.” Nethercott emphasizes that the magic is in leveraging what service providers already have: their network, their platforms and their customer base. Using vCon as the standardized container, Pulse ingests existing call recordings and CDRs via API, processes them with Creo's AI stack, and returns focused insights, alerts, summaries and dashboards. There's no heavy integration project for the provider — “We can go to contract today, get integrated tomorrow, and by day three they can have it running in a customer,” notes Nethercott. Everything is delivered white-label, so the service provider owns the customer relationship and the new AI-powered revenue. For end customers, the platform is designed to reduce noise, not create more of it. Instead of a “data dump,” managers get the exceptions and patterns that matter: which agents handle certain call types best, which phrases correlate with successful sales, what recurring complaints are driving churn, and where frontline staff need coaching. Different roles see different slices of value: marketing can mine real customer language and enthusiasm, sales can see what actually moves deals forward, operations can spot systemic issues, and executives finally get a single source of truth about what customers are really saying. Creo sees strong early traction in healthcare, insurance, legal and home services—sectors where people spend their entire day on the phone but leadership can't possibly listen to every call. By turning every conversation into structured, searchable, AI-analyzed data, Pulse Conversation Intelligence gives service providers a high-impact, easy-to-launch AI story for 2026: a new, sticky revenue stream built entirely on top of services they're already delivering. Learn more about Creo Solutions and Pulse Conversation Intelligence at https://www.creosolutions.tech/ and intelligence.cloud.

David Dungay from UC Today is joined by Akshay John, Head of Engineering at Destiny Global Services, to break down one of the hottest topics for cloud service providers today — scaling and future-proofing communications with Microsoft Teams Direct Routing.With Operator Connect, Teams Phone Mobile, and AI-driven capabilities all competing for attention, where does Direct Routing fit in? Akshay brings clarity, explaining how CSPs can still win big by leveraging direct routing's flexibility, automation, and integration strengths. If you're looking for answers on how CSPs can thrive in today's complex Teams landscape, this conversation is essential.The battle for Microsoft Teams calling supremacy continues — and Direct Routing still holds major advantages for cloud service providers aiming to scale smartly. Join David Dungay and Akshay John as they explore how CSPs can stay competitive and drive revenue while simplifying complexity. - Direct Routing's Strategic Advantage: Why it still offers unmatched flexibility for CSPs seeking global scale without heavy infrastructure investment.- AI & Automation Unlocking New Value: How Destiny and CSPs are using automation to slash provisioning times and lower technical barriers.- Opportunities for Smaller CSPs: Tapping into underserved markets and adding Teams phone services to existing IT, licensing, and support relationships.- The Future of Teams Calling: From Direct Routing to Operator Connect and Teams Phone Mobile — Akshay shares predictions for convergence and evolution.

ON THIS EPISODE ➤ Why most Azure migrations fail before they start—and how to plan properly from day one ➤ The real difference between CSPs who just sell licenses and partners who drive value ➤ How to reduce Azure costs by 80% through proper architecture and licensing optimization ➤ Why IT leaders must learn to...

What is the role of government when it comes to enabling and protecting the business of space? How do regulations keep up (or not) with innovation? To what degree is Space Situational Awareness (SSA) inherently a government function like highway or maritime safety, and which agency should take responsibility? In this episode we talk to former Directors of the US Office of Space Commerce (OSC) about their experience across multiple White House administrations, and the history and future of decision-making in the newly elevated agency-level office.  Christine Joseph, The Aerospace Corporation and former advisor at OSC talks to Kevin O'Connell, now CEO of Space Economy Rising and Richard DalBello now Principal at RDB Space.  This episode is part of the Going Faster Series that discusses various facets of speed, agility, innovation, and rapid deployment in national security, civil, and commercial space.    Available by video or podcast. The Space Policy Show is produced by The Aerospace Corporation's Center for Space Policy and Strategy. It is a virtual series covering a broad set of topics that span across the space enterprise. CSPS brings together experts from within Aerospace, the government, academia, business, nonprofits, and the national labs. The show and their podcasts are an opportunity to learn about and to stay engaged with the larger space policy community. Subscribe to our YouTube channel to watch all episodes!

Commercial space is a growing industry, and the U.S. government is looking for ways to build capabilities, support private industry, and increase competition. Organizations like Satellite Industry Association (SIA) and Commercial Space Federation (CSF) are working to ensure their members have a voice when it comes to government policy making and strategies for maintaining U.S. leadership in space.  Join Audrey Allison, Sr Policy Analyst CSPS, Mr. David Cavossa, President CSF, and Mr. Tom Stroup, President SIA as they discuss some of the most important challenges, recent White House decisions, safety and sustainability, the EU Space Act, international decision-making, competition with China, and more.  This episode is part of the Going Faster Series that discusses various facets of speed, agility, innovation, and rapid deployment in national security, civil, and commercial space.    The Space Policy Show is produced by The Aerospace Corporation's Center for Space Policy and Strategy. It is a virtual series covering a broad set of topics that span across the space enterprise. CSPS brings together experts from within Aerospace, the government, academia, business, nonprofits, and the national labs. The show and their podcasts are an opportunity to learn about and to stay engaged with the larger space policy community. Subscribe to our YouTube channel to watch all episodes!

In this podcast, Heavy Reading's Sterling Perrin explains why many communications service providers (CSPs) believe AI will increase connectivity demand at a greater rate in their long-haul networks and why they expect wavelength services to be the dominant transport service for AI connectivity. Hosted on Acast. See acast.com/privacy for more information.

“AI is causing such a strain on the energy grid that CSPs need every tool they can to keep costs and compliance in check,” says Adrian Barcia, Product Marketing Specialist at iconectiv. In a conversation with Doug Green, Publisher of Technology Reseller News, Barcia explained how iconectiv's Common Language codes—CLI (equipment-level) and SILI (site-level)—help communication service providers (CSPs) and data center operators achieve energy efficiency while strengthening compliance and operational planning. Barcia outlined how CLI codes provide critical details such as power requirements, heat output, and environmental tolerances, enabling CSPs to select energy-efficient equipment and configure networks more effectively. On the location side, SILI codes give operators precise functional context to optimize site selection, network planning, and service delivery, reducing over-engineering and energy waste. With AI workloads driving unprecedented computing demand, energy efficiency has become a top-tier strategic cost for CSPs. Barcia emphasized that using iconectiv's Common Language can cut energy costs by up to 1% annually—equating to $2.4–$12 million in savings for a medium-sized wireless network or data center. Beyond savings, Common Language also helps operators prepare for stricter energy regulations while maintaining service quality. “Now is a prime opportunity for CSPs to gain detailed insights into their network assets,” Barcia noted. “We're ready to partner with providers to unlock savings, compliance, and smarter network growth.” To learn more, visit https://iconectiv.com/.

Episode 135: In this episode of Critical Thinking - Bug Bounty Podcast Justin sits down with Ryan Barnett for a deep dive on WAFs. We also recap his Exploiting Unicode Normalization talk from DEFCON, and get his perspective on bug hunting from his time at Akamai. Follow us on twitter at: https://x.com/ctbbpodcastGot any ideas and suggestions? Feel free to send us any feedback here: info@criticalthinkingpodcast.ioShoutout to YTCracker for the awesome intro music!====== Links ======Follow your hosts Rhynorater and Rez0 on Twitter: https://x.com/Rhynoraterhttps://x.com/rez0__====== Ways to Support CTBBPodcast ======Hop on the CTBB Discord at https://ctbb.show/discord!We also do Discord subs at $25, $10, and $5 - premium subscribers get access to private masterclasses, exploits, tools, scripts, un-redacted bug reports, etc.You can also find some hacker swag at https://ctbb.show/merch!Today's Sponsor - ThreatLocker. Checkout ThreatLocker Detect! https://www.criticalthinkingpodcast.io/tl-detectToday's Guest: https://x.com/ryancbarnett====== Resources ======Accidental Stored XSS Flaw in Zemanta 'Related Posts' Plugin for TypePadhttps://webappdefender.blogspot.com/2013/04/accidental-stored-xss-flaw-in-zemanta.htmlXSS Street-Fighthttps://media.blackhat.com/bh-dc-11/Barnett/BlackHat_DC_2011_Barnett_XSS%20Streetfight-Slides.pdfBlackhat USA 2025 - Lost in Translation: Exploiting Unicode Normalizationhttps://www.blackhat.com/us-25/briefings/schedule/#lost-in-translation-exploiting-unicode-normalization-44923====== Timestamps ======(00:00:00) Introduction(00:02:49) Accidental Stored XSS in Typepad Plugin (00:06:34) Chatscatter & Abusing third party Analytics(00:11:42) Ryan Barnett Introduction(00:21:11) Virtual Patching & WAF Challenges(00:40:39) AWS API Gateways & Whitelisting Bug Hunter Traffic(00:49:59) Lost in Translation: Exploiting Unicode Normalization(01:11:29) CSPs at the WAF level & 'Bounties for Bypass'

Feel like your services are getting lost in a saturated market? It's not about reinventing the wheel, it's about branding it. In this episode, I break down what I call the Brand Power Ladder framework that shows you exactly how to move from generic services to signature branded solutions. I share how I turned basic tote bags into a viral product line and why that same strategy applies to your microneedling, Botox, or skincare packages. Get ready to charge more, create a loyal client base, and step into category-of-one status!   HIGHLIGHTS The difference between Red Ocean and Blue Ocean in marketing. How “zhuzhing” existing services can 10x your perceived value. The 3 levels of the Brand Power Ladder. How to go from generic to branded CSPs. How Keller's Brand Equity Model applies to your med spa offers. Examples of products with premium pricing power.   RESOURCES + LINKS Apply for The Med Spa Advantage HERE    FOLLOW Heather: @heatherterveen Website: heatherterveen.com

What needs to happen to improve government acquisition processes so we can go faster to defend and protect our nation and our allies? There are “pockets of innovation” that could be scaled, but how is that balanced with risk? Join CSPS senior policy analyst Andrew Berglund as he talks to former Assistant Secretary of Defense and former staffer on the House Armed Services Committee, Stephen Kitay, now Senior Vice President for Space Defense at True Anomaly.  This episode is part of the Going Faster Series that discusses various facets of speed, agility, innovation, and rapid deployment in national security, civil, and commercial space.  The Space Policy Show is produced by The Aerospace Corporation's Center for Space Policy and Strategy. It is a virtual series covering a broad set of topics that span across the space enterprise. CSPS brings together experts from within Aerospace, the government, academia, business, nonprofits, and the national labs. The show and their podcasts are an opportunity to learn about and to stay engaged with the larger space policy community. Subscribe to our YouTube channel to watch all episodes!

In this episode, Chris Corsten, Sustainability Manager with EBI Consulting, talks to us about certifying your properties as IREM CSPs. Find knowledge for the dynamic world of real estate management at irem.org.

Have you struggled with gaining muscle? Have you wondered what you should eat to build muscle and what are the “right exercises” to build muscle? Have you considered what is the right amount of protein you should be taking in? what do you know about carnitine? What do we know about cold plunging? Does the VO2 on your Apple Watch mean anything? If you have these questions, meet Dr. Brad Schoenfeld, PhD, CSCS, CSPS, FNSCA. Dr. Schoenfeld is a professor of exercise science at Lehman College in the Bronx, New York, where he serves as the graduate director of the Human Performance and Fitness program. He also formerly served as the Sports Nutritionist for the New Jersey Devils hockey organization. Dr. Schoenfeld has published more than 300 peer-reviewed scientific papers on various exercise- and sports nutrition-related topics, and authored the seminal textbook, "Science and Development of Muscle Hypertrophy." He was the recipient of the 2016 Dwight D. Eisenhower Fitness Award, presented by the United States Sports Academy for outstanding achievement in fitness and contributions to the growth and development of sport fitness through outstanding leadership activity, as well as earning the 2018 National Strength and Conditioning Association Young Investigator of the Year Award.

Nuclear power and propulsion for space has a long history yet there continue to be hurdles from lack of mission to perceived safety concerns. That could be changing as humans stretch to travel further in space and live on celestial bodies like the Moon and Mars. Should NPP be government or commercial? Is the right pursuit for Deep Space nuclear electric or thermal propulsion? What would a “warp speed roadmap” look like? Learn more in this episode featuring Dr Brian Weeden from The Aerospace Corporation talking to Dr Bhavya Lal, former NASA Associate Administrator for Technology, Policy, and Strategy and current professor at RAND School of Public Policy. This episode is part of the Going Faster Series that discusses various facets of speed, agility, innovation, and rapid deployment in national security, civil, and commercial space.  Available by video or podcast.The Space Policy Show is produced by The Aerospace Corporation's Center for Space Policy and Strategy. It is a virtual series covering a broad set of topics that span across the space enterprise. CSPS brings together experts from within Aerospace, the government, academia, business, nonprofits, and the national labs. The show and their podcasts are an opportunity to learn about and to stay engaged with the larger space policy community. Subscribe to our YouTube channel to watch all episodes!

Discover everything cloud service providers (CSPs) need to know about the FedRamp 20X pilot program and its transformative impact on Risk Management in 2025. In this episode of the Risk Management Show, Boris Agranovich, CEO of Global Risk Community, interviews Travis Howerton, Co-Founder and CEO at Regscale, a leading voice in Cyber Security and AI-driven solutions. Together, they explore how they streamlines authorization processes, enhances cloud security, and balances innovation with robust security standards. During the discussion, Travis shares insights on automating compliance through AI, addressing regulatory challenges, and creating opportunities for CSPs and federal agencies. Learn how innovations like compliance as code and automation are shaping the future of cloud security and sustainability. If you're a Chief Risk Officer or a professional in the cybersecurity space, this is a must-watch for actionable strategies and expert advice. If you want to be our guest or suggest a guest, send your email to info@globalriskconsult.com with the subject line "Guest Proposal."

Rocket launches are exciting business, but there's a LOT that goes on behind the scenes and before the rocket is rolled out to the pad. Learn more from this ‘How Stuff Works' episode! From encapsulation to assembly and integration, launch processing typically takes two years, but the U.S. government is finding ways to meet the demand for increased cadence. For commercial launchers, government ranges provide infrastructure like roads and control centers, utilities like power and water, and shared commodities like security and weather data – all working toward public and environmental safety. Talking to host Colleen Stover from Aerospace's Center for Space Policy & Strategy, are two experts from The Aerospace Corporation, Kim Goodwater, Systems Engineering and Integration, and Johanna Malaer, Launch Test Range Operations – located at Vandenberg Space Force Base, California. This episode is part of the Going Faster Series that discusses various facets of speed, agility, innovation, and rapid deployment in national security, civil, and commercial space.    The Space Policy Show is produced by The Aerospace Corporation's Center for Space Policy and Strategy. It is a virtual series covering a broad set of topics that span across the space enterprise. CSPS brings together experts from within Aerospace, the government, academia, business, nonprofits, and the national labs. The show and their podcasts are an opportunity to learn about and to stay engaged with the larger space policy community. Subscribe to our YouTube channel to watch all episodes!

Open-source intelligence has historically been used to augment government intelligence about our adversaries.  Government is relying more heavily on commercial data but how does that lend to resiliency, transparency, and deterrence? How should commercial data become more integrated and more trusted? What role does AI/ML have in the future of warfare? This episode features Colonel Lina Cashin (USAF, ret.) from The Aerospace Corporation speaking to USSF Deputy Chief of Space Operations for Intelligence Chief Master Sergeant Ronald Lerch and Clinton Clark, Vice President at data supplier ExoAnalytic Solutions.  This episode is part of the Going Faster Series that discusses various facets of speed, agility, innovation, and rapid deployment in national security, civil, and commercial space.   The Space Policy Show is produced by The Aerospace Corporation's Center for Space Policy and Strategy. It is a virtual series covering a broad set of topics that span across the space enterprise. CSPS brings together experts from within Aerospace, the government, academia, business, nonprofits, and the national labs. The show and their podcasts are an opportunity to learn about and to stay engaged with the larger space policy community. Subscribe to our YouTube channel to watch all episodes!

Chewing It Over — AI, Ethics & the Future of PhysiotherapyJack Chew is joined by Ash James (CSP's Director of Practice and Development) to tackle the hot topic of artificial intelligence in physiotherapy — and the newly released CSP Statement of Principles on the subject.This wide-ranging conversation explores the origins of the document, the reasons for its principle-based approach over policy, and what it means for clinicians across sectors — from MSK to sport, education, and beyond.In this episode:▪ Why the CSP chose agile principles instead of hard rules▪ Data governance, patient safety, and protecting professional titles▪ How AI might support — not replace — clinical decision-making▪ What physios need to know about legal and ethical use of generative tools▪ The future role of human touch in a tech-enhanced professionAsh and Jack don't shy away from critiques — including whether the CSP is reacting too slowly, or even too early, and how the profession can keep its identity amidst change.Want to weigh in? Check out the CSP's guidance and send your thoughts to info@physio-matters.comMentioned in this episode:CSP Statement of Principles on AINHS Lanarkshire serviceMedical device regulationData privacy, GDPR, and patient trustLike, comment, and subscribe to keep the conversation moving.

“If you're not moving now, someone else will poach your base. The opportunity is huge—but the window is now.” — Robert Galop, Creo Solutions As AI, CPaaS, and automation shift from buzzwords to business drivers, Creo Solutions is helping MSPs, CSPs, and channel partners get from theory to execution—fast. In a recent Technology Reseller News podcast, we caught up with Robert Galop and Kevin Nethercott to talk about lessons from a packed Q1 event season and how Creo is helping partners double revenue and reduce churn with powerful new tools like communications automation and vCon-based analytics. From Buzz to Business: AI Finds Its Place At events like Mobile World Congress, Enterprise Connect, and Channel Partners, Galop and Nethercott saw a turning point: AI is no longer a billboard phrase. It's now a baked-in feature set delivering real-world impact. “This year, AI moved off the signage and into actual use cases,” said Galop. “It's impacting customer experience, sales, employee workflows—and it's starting to move the needle on revenue.” Nethercott added that network APIs are making similar leaps—from future promise to practical tools. Use cases like replacing SMS one-time passwords with secure network authentication are hitting the market now, with major players like Meta moving in. CPaaS and Automation: The Next Big Shift What's next? According to Creo, it's communications automation—helping CSPs and MSPs offer smarter, faster, more connected customer experiences. “Service providers often think they can't deliver this,” said Galop. “We come in, co-sell with them, train their teams, and help get it in front of customers.” Creo also supports deployment of vCon-based analytics, which let service providers tap into millions of voice and digital interactions already flowing across their networks. That data, once invisible, is now actionable—reducing churn, identifying revenue opportunities, and even recovering at-risk accounts. “One of our customers used vCons to detect churn risk—and saved two major clients within 30 days,” said Galop. Fast Ramp, Real Results What sets Creo apart is its speed and end-to-end support. They're helping partners go from zero to revenue-generating in under 30 days. ✅ Advisory: Go-to-market guidance, C-level alignment, blue sky planning ✅ Training: Sales team enablement, customer discovery sessions ✅ Tech: Development + integration support to activate automation and analytics ✅ Urgency: Involved in $100K+ automation deals and $200K+ analytics rollouts now “We've done this before,” said Nethercott. “We bring the tech, the playbook, and the team to get our partners moving immediately.” A Simple Entry, a High-Stakes Moment “It's easy to get started—but the caution is, this will move fast,” warned Galop. “If you're not doing this, someone else in your market will.” Creo is actively looking for partners who are ready to act. For CSPs and MSPs under pressure to differentiate, scale, and win in Q2, this might be the quarter that changes everything. Learn More Visit creosolutions.tech Catch Creo Solutions at the vCon Summit this month in Cape Cod #CreoSolutions #CPaaS #vCon #AI #Automation #MSPs #CSPs #CommunicationsAutomation #VoiceAnalytics #TechPartners #ServiceProviderGrowth #DigitalTransformation #CustomerExperience

In this Technology Reseller News podcast, Doug Green sits down with Sean Casey, SVP of Product Management at CSG, to discuss how AI can help communications service providers (CSPs) overcome one of their most persistent challenges: churn. With competition fierce, CSPs need to prioritize retention over acquisition and realize that keeping customers is just as valuable as enticing new users. According to Casey, many are turning to AI to help support the effort. We all know that AI tools can power chatbots and other service touchpoints to varying degrees of success. In fact, more than 8 in 10 CSP customers actually prefer to use AI in customer service over speaking with a human representative in at least one channel, according to a recent CSG survey. However, Casey says that's just the beginning. AI solutions are also helping organizations: Identify customers at risk of churn before they switch providers. Engage with customers more meaningfully to improve trust, relationships and issue resolution. Improve billing processes to boost on-time payments and satisfaction. Get ahead of changes, disruptions and more to stave off confusion and frustration before it occurs. Tune in to hear why Casey believes that AI – when applied correctly – is the technology that will define telecoms' next era, helping CSPs increase lifetime value, grow loyalty and decrease costs while providing customers with the effortless experiences they are looking for. For over 40 years, CSG's technologies and people have helped some of the world's most recognizable brands solve their toughest business challenges and evolve to meet the demands of today's digital economy. To learn more, visit csgi.com.

In this episode, we sit down with David Melamed and Shai Horovitz of the Jit team. We discussed Agentic AI for AppSec and how security teams use it to get real work done.We covered a lot of key topics, including:What some of the systemic problems facing AppSec are, even before the widespread adoption of AI, such as vulnerability prioritization, security technical debt and being outnumbered exponentially by Developers.The surge of interest and investment in AI and agentic workflows for AppSec, and why AppSec is an appealing space for this sort of investment and excitement.How the prior wave of AppSec tooling was focused on findings problems, riding the wave of shift left but how this has led to alert fatigue and overload, and how the next-era of AppSec tools will need to focus on not just finding but actually fixing problems.Some of the unique capabilities and features the Jit team has been working on, such as purpose-built agents in areas such as SecOps, AppSec and Compliance, as well as context-graphs with organizational insights to drive effective remediation.The role of Agentic AI and how it will help tackle some of the systemic challenges in the AppSec industry.Addressing concerns around privacy and security when using AI, by leveraging offerings from CSPs and integrating guardrails and controls to mitigate risks.

At Enterprise Connect 2025, John Tucker, VP of Product at Intermedia, shared how the company is strengthening its AI, UCaaS, and CCaaS capabilities while deepening its commitment to partners in the MSP and service provider space. Intermedia recently announced intelligent archiving integration for Microsoft Teams, addressing a key challenge for businesses—siloed data across UC, CC, and M365 email. By unifying communications records into a single platform, Intermedia enhances compliance and enables AI-powered insights for more effective business decision-making. With 95% of its business driven by partners, Intermedia continues to refine its white-label UCaaS and CCaaS solutions. The Intermedia Ascend program, now supporting 50+ service providers, allows CSPs to integrate their own network and PSTN assets while delivering a competitive cloud communications offering. AI was a central theme at Enterprise Connect, and Tucker emphasized the importance of moving beyond AI hype to create real business impact. Intermedia's AI capabilities focus on: Actionable insights from integrated UC, CC, and email data AI-powered compliance and security features Sales enablement and training to help partners compete more effectively Intermedia will continue engaging with partners at Channel Partners in Las Vegas next week and Cloud Connections in St. Petersburg in April. For more information, visit www.intermedia.com.

"We always listen. Everybody has a story to tell, and sometimes their story and our story align," says Rick Mancinelli, CEO of C3 Complete. In this episode of Technology Reseller News, Rick joins Doug Green to discuss C3's expansion into Pittsburgh, the upcoming launch of their Security Operations Center (SOC), and their ongoing M&A strategy. Strategic Expansion into Pittsburgh C3 Complete has expanded into Pittsburgh through a strategic partnership with IAM Critical, a data center operator. The move positions C3 to support biotech, robotics, AI, and other high-tech industries in the region, reinforcing Pittsburgh's emergence as a technology hub. Why Pittsburgh? “Pittsburgh is reinventing itself as a technology hotspot, and we're excited to be part of that growth.” C3's Role: Operating as the network services provider for IAM Critical's data center. Security Operations Center (SOC) Launching April 1 C3 Complete is set to launch a state-of-the-art SOC in South Florida, enhancing cybersecurity and incident response capabilities for their clients. 24/7 Staffing – All in-house, no outsourcing. Incident Response Room – Equipped with cots, showers, and food storage for staff handling prolonged security events. Customer Benefits – Faster threat response, enhanced security monitoring, and regulatory compliance support. M&A and Partnership Strategy C3 Complete remains open to acquisitions and strategic partnerships, focusing on MSPs, TSPs, and CSPs that align with their culture and customer-first approach. Not Private Equity-Driven – C3 seeks long-term value, not rapid consolidation. Recent Acquisition Success – Their latest acquisition in August 2023 has been fully integrated, bringing new talent and expanded services. Open to Conversations – “We always listen. If there's alignment, we're open to discussing partnerships or M&A.” Where to Learn More C3 Complete Website: www.c3-complete.com Connect with Rick Mancinelli on LinkedIn Meet C3 Complete at upcoming industry events! #CyberSecurity #DataCenters #CloudInfrastructure #BusinessExpansion #C3Complete #MSSP #NetworkServices #TechGrowth

“The opportunity is to provide organizations with the most feature-rich, most reliable, most secure mobile communication solutions,” says Elka Popova, Frost & Sullivan Vice President for Connected Work. Elka will be presenting a talk: Reimagining Mobility in Business Communications: Is There a Single Right Approach? The presentation will be at the Cloud Connections 2025, April 14-16, 2025, in St. Petersburg, Florida. “The opportunity is to integrate existing mobile services and devices with the business communication solutions, with the business communications systems on premises or the business communication services delivered from the cloud, or let's say the UCaaS solution, the cloud PBX. We've been aiming for this kind of integration for years, and the industry as a whole has come up with several approaches. But we haven't been able to get to that fully mobile state in many of the countries.” Mobile communications have become an integral part of our personal and business lives. However, mobile capabilities are not always integrated with business telephony and UC systems, preventing organizations from maximizing mobility benefits. To capitalize on the opportunity to provide compelling integrated mobile UC solutions to businesses, technology vendors and service providers must acknowledge the key adoption drivers and restraints. It is also critical to align different mobile UC approaches with the right use cases – by geography, industry, and job function. This session will address the following key issues: Mobility trends in business communications Challenges to mobile UC adoption Advantages and disadvantages of different mobility approaches Identifying use cases: the low-hanging fruit versus the long-term potential Success factors for CSPs in mobile UC  

Check out CPS Product Innovation Day 2025: https://loom.ly/Ll19EVkToday on the Clean Power Hour, Tim Montague sits down with Bryan Wagner, President and GM of CPS America, the number one string inverter manufacturer in the US solar market. We discuss the company's upcoming Product Innovation Day event (April 2, 2025, in Dallas TX) and their unique approach to business in the solar industry. Wagner shares how CPS America has grown from a distributed generation (DG Solar) focus to becoming a major player across all solar market segments, from light commercial to utility-scale projects.The conversation delves into CPS's distinctive partnership-based business model, which has earned them remarkable customer loyalty comparable to Apple, the maker of the iPhone. Wagner discusses how the company has tripled in size over recent years while maintaining its commitment to customer service and innovation. He provides fascinating insights into their product development strategy, including new inverter launches and the mysterious upcoming CSPS service brand. [attend CPS Product Innovation Day, Apr 2, 2025, to find out more! https://loom.ly/Ll19EVk ]Listeners will gain a valuable understanding of CPS's corporate culture, their hiring and team-building approach, and how their annual Innovation Day event has evolved into a must-attend industry gathering. Whether you're a solar developer, EPC, asset owner, or industry professional, this episode offers unique perspectives on leadership, innovation, and relationship-building in the solar industry.Social Media HandlesBryan WagnerCPS AmericaCPS America Innovation Day Support the showConnect with Tim Clean Power Hour Clean Power Hour on YouTubeTim on TwitterTim on LinkedIn Email tim@cleanpowerhour.com Review Clean Power Hour on Apple PodcastsThe Clean Power Hour is produced by the Clean Power Consulting Group and created by Tim Montague. Contact us by email: CleanPowerHour@gmail.com Corporate sponsors who share our mission to speed the energy transition are invited to check out https://www.cleanpowerhour.com/support/The Clean Power Hour is brought to you by CPS America, maker of North America's number one 3-phase string inverter, with over 6GW shipped in the US. With a focus on commercial and utility-scale solar and energy storage, the company partners with customers to provide unparalleled performance and service. The CPS America product lineup includes 3-phase string inverters from 25kW to 275kW, exceptional data communication and controls, and energy storage solutions designed for seamless integration with CPS America systems. Learn more at www.chintpowersystems.com

Simon Wijckmans, founder of c/side -- a company that focuses on monitoring, securing, and optimizing third-party JavaScript -- joins SE Radio host Kanchan Shringi for a conversation about the security risks posed by third-party browser scripts. Through real-world examples and insights drawn from his work in web security, Simon highlights the dangers, including malicious attacks such as the recent Polyfill.io incident. He emphasizes the need for vigilant monitoring, as these third-party scripts remain essential for website functionalities like analytics, chatbots, and ads, despite their potential vulnerabilities. Simon explores the use of self-hosting solutions and content security policies (CSPs) to minimize risks, but he stresses that these measures alone are insufficient to fully safeguard websites.  As the discussion continues, they delve into the importance of layering security approaches. Simon advocates for combining techniques like CSPs, real-time monitoring, and AI-driven analysis, which his company c/side employs to detect and block malicious scripts. He also touches on the complexities of securing single-page applications (SPAs), which allow scripts to persist across pages without full reloads, increasing the attack surface for third-party vulnerabilities. Brought to you by IEEE Computer Society and IEEE Software magazine.

Building cloud native apps doesn't mean you're immune to dealing with legacy systems. Cloud services have changed significantly over the last decade, both in the security controls available to them and the sheer volume of services that CSPs provide. Scott Piper shares some history of cloud security, the benefits of account separation, and how ratcheting security helps orgs stay on a paved path. Segment resources: https://www.wiz.io/blog/a-security-community-success-story-of-mitigating-a-misconfiguration http://flaws.cloud http://flaws2.cloud https://promptairlines.com Flaws that arise from inconsistent parsing of JSON and email addresses, CISA's guide to bad software practices, abusing a security disclosure process to take over a WordPress plugin, and more! Visit https://www.securityweekly.com/asw for all the latest episodes! Show Notes: https://securityweekly.com/asw-304