Podcasts about glossgenius

 Going independent as a hairstylist can mean more freedom, but it can also mean losing the structure and support you had before. In this episode, Ambrosia Carey breaks down the Integrated Salon Model, a middle ground between traditional commission salons and booth rental. We'll talk about pricing, retention, marketing, business decisions, and why independence should not have to mean figuring everything out alone. Ambrosia also shares how salon owners can better support stylists moving toward independence without losing culture, mentorship, or connection. To take the FREE Assessment, you can access directly HERE Take 50% off GlossGenius with code SUCCESSFUL for 2 months off your premium plan Tired of prompting ChatGPT, use our free Clarity Mentor Key Take-aways: 1. Independence should not have to mean isolation. Hairstylists can have autonomy over their business while still having access to mentorship, education, community, and support. 2. The Integrated Salon Model creates a missing middle between traditional commission salons and completely independent booth rental by combining business ownership with intentional support. 3. Going independent means taking responsibility for much more than your clientele. Pricing, taxes, retention, marketing, client communication, scheduling, expenses, and unpaid administrative time all become part of the business. 4. Many talented hairstylists are not struggling because they lack talent. They are trying to build too many parts of the business at once without knowing what should come first. 5. Salon owners do not necessarily have to choose between developing stylists and eventually losing them. Creating a clear path toward independence can give stylists room to grow while maintaining culture, mentorship, and connection inside the salon.   6. Narrowing a stylist's initial focus to a few strong services can make marketing, SEO, content creation, consultations, skill development, and client acquisition much easier. 7. The goal of mentorship is not to take ownership of someone else's business. It is to shorten the learning curve, create structure, and help hairstylists make better decisions about what needs attention now and what can wait. 8. A better future for the salon industry may not mean choosing commission or independence. It may mean building better ways for hairstylists to transition between the two. Take 15% off our favorite skincare line, Pharmagel with code SSA15 If you prefer video, find us on YouTube And more information on Instagram & TikTok    

What does it take to build a salon business that can withstand change, team turnover, and unexpected challenges? Rachel Gower, president and CEO of Houston's award-winning salon The Upper Hand, shares how consistent recruiting, a strong apprenticeship program, and strategic marketing have fueled decades of success. She reveals why salon owners must continually evaluate what's working, release what isn't, and create systems that keep the business moving forward when employees or circumstances change. Tune in for an inspiring conversation about resilience, adaptation, and the determination to never give up. WATCH ON YOUTUBE: https://youtu.be/u4_IFRfdkF0 GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! https://joinmya.com/ FOLLOW RACHEL GOWER Website: https://theupperhand.com Instagram: https://www.instagram.com/rachel.gower LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga SPONSORS Earn more and get your time back with GlossGenius. Use code BEYOND at http://glossgenius.com/beyondthetechnique for 50% off your first two months of a premium plan.

What actually makes your beauty business look and FEEL professional to your clients?When we think about elevating our businesses, it's easy to immediately think about the things we can spend money on: better branding, a prettier studio, a fancy website, new decor...and the list goes on!But in this episode, I'm breaking down the things that can make your lash or beauty business feel more professional without spending another dollar. Because professionalism isn't only about having the prettiest lash room in your city. It's about the experience your clients have with your business from the moment they find you online to the moment they leave their appointment and beyond.In this episode, we cover:

Why won't your salon team create content, even when your stylists say they want more clients? What looks like a motivation problem may actually be a clarity, confidence, capacity, evidence, or fairness problem. In this episode, Ambrosia Carey breaks down the psychology behind why hairstylists resist social media marketing and what salon owners can do differently. You'll learn how to build a salon content strategy that supports different personalities, creates a fair exchange of value, and helps stylists connect content creation to their own bookings, income, and career goals. Take 50% off GlossGenius premium plan for 2 months with code SUCCESSFUL If you missed the Commission vs Booth Rental Episode Start our free 10-day business challenge KEY TAKEAWAYS 1. Content creation isn't about becoming an influencer, it's about giving potential clients evidence of who you are, what you do, and why they can trust you. 2. When a stylist says, "I don't want to create content," the real issue may be a lack of clarity, confidence, time, proof, ownership, or genuine interest. 3. Sustainable motivation depends on autonomy, competence, and connection...not simply requiring every stylist to produce a certain number of reels. 4. Different personalities need different ways to create content, including talking videos, voiceovers, transformations, carousels, demonstrations, consultation clips, and written posts. 5. If content is a business priority, salon owners must provide the time, training, equipment, systems, and support necessary to create it. 6. Salon content works best when both the business and the stylist benefit through visibility, usable footage, bookings, portfolio development, recognition, education, or compensation. 7. Effective incentives should address five areas: personal relevance, reduced friction, skill development, meaningful recognition, and appropriate financial rewards. 8. Views alone do not measure whether content is working. Track profile visits, local followers, saves, shares, inquiries, consultations, bookings, retail sales, and client feedback.  9. Employees and independent booth renters have different relationships with the salon, so content expectations, ownership, usage rights, and compensation need to be clearly defined. 1 0. The goal isn't to manufacture ambition or make every stylist build a public brand, it's to create a structure where the salon and participating stylists can grow together. Take 15% off our favorite skincare line, Pharmagel with code SSA15 If you prefer video, find us on YouTube Find us on Instagram & TikTok

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky sits down with Elisabeth Hall, Founder of Elisabeth Hall Advisory ( https://elisabethhall.co/ ) and former Allergan Aesthetics leader, to discuss how med spa owners can scale without sacrificing their team, patient experience, or profitability. Drawing from 12 years at Allergan Aesthetics, Elisabeth shares how stronger leadership, systems, hiring, and core values can help practices grow without "scaling into chaos."She also explains how med spas can improve patient consultations, make smarter decisions about services and growth, retain great employees, and stand out in an increasingly competitive aesthetics market.In this episode, we cover:✅ How to scale a med spa without creating operational chaos✅ Why employee retention, intentional hiring, and "stay interviews" matter✅ How core values can improve leadership, team autonomy, and patient experience✅ The systems, SOPs, and leadership structure needed for sustainable growth✅ Why leadership gaps can become especially challenging after private equity acquisitions✅ How to know when to coach an employee versus when to let them go✅ Why med spas should resist "shiny object syndrome" and focus on what they do best✅ How to build stronger treatment plans and navigate pricing conversations✅ Why finding a niche can help your med spa stand out in a crowded market✅ How exceptional patient experiences, referrals, and word of mouth drive growthAbout Elisabeth Hall of Elisabeth Hall Advisory (https://elisabethhall.co/ )Elisabeth Hall is a strategic advisor who helps aesthetic practices become more profitable, better-run businesses without requiring owners to become business experts themselves. After 12 years at Allergan Aesthetics, where she worked in sales, practice consulting, and most recently marketing and business strategy for BOTOX Cosmetic, Elisabeth brings a unique perspective into both the practice and consumer sides of the medical aesthetics industry.Today, through Elisabeth Hall Advisory, she works with practice owners, leadership teams, enterprises, and private equity groups to make sense of their numbers, identify missed opportunities, strengthen their teams, and make smarter growth decisions. She is also building ABA, Aesthetic Business Advisor, an AI-powered 24/7 advisor designed to put her expertise on demand for aesthetic practice owners.Learn more about Elisabeth Hall:https://elisabethhall.co/https://www.instagram.com/aestheticbusinessadvisor/https://www.linkedin.com/in/elisabeth-hall-989731a/Ready to simplify your med spa operations and grow smarter? Visit https://www.glossgenius.com/medspasuccessstrategies and use code STRATEGIES for 50% off GlossGenius's Med Spa & Aesthetics plans.Follow us on social media:https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Korean skincare is far more than a viral trend or a multi-step routine. In this episode of ASCP Esty Talk, Maggie and Ella explore the philosophy behind Korean skin care, examining its barrier-first approach, emphasis on prevention, and the cultural practices that have shaped one of the world's most innovative cosmetic industries. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, and business owner with more than 20 years of experience in corrective skin care. Known as an "ingredient junkie" and industry cheerleader, she empowers professionals to think beyond products and develop a deeper understanding of skin function and formulation. In addition to her practice, Cressman is the founder of the HHP Collective, a practitioner-led community focused on strengthening clinical reasoning and advancing professional growth within the esthetics industry.   Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors: Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   GlossGenius Gaps in your schedule. Clients who don't rebook. Tight margins. High payment processing fees. Sound familiar? When you're running your own practice, you don't have time to figure out where you could be making more money. Especially when you're stitching together booking, payments, and a clunky EMR that only makes things harder. That's why we love GlossGenius — the business management platform that does the work for you. It fills your calendar, rebooks clients automatically, upsells high-margin services, and has the lowest flat-rate payment processing fees. Plus, all the HIPAA-compliant tools you need for charting, consents, and client records — without the admin chaos. GlossGenius grows your revenue and handles the busywork, so you can focus on your clients. Use code ESTY at GlossGenius.com for 50% off your first two months of their Gold or Platinum plan. GlossGenius. More Growth. Less Busywork. Visit https://glossgenius.com/ascp for more details.   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare 

Managing your salon team shouldn't require juggling group texts, emails, social media, and multiple apps. In this episode, Kati welcomes Salon Symphony founder Antonio Stanley to share how his all-in-one platform brings team communication, training, events, goals, tasks, resources, onboarding, and more into one organized space. Discover how leading salon brands are using technology to strengthen communication, simplify operations, improve recruiting, and keep everyone on the same page as they grow. If you're ready to eliminate communication chaos and manage your team more efficiently, this conversation will inspire you to embrace a smarter way of working. WATCH ON YOUTUBE: https://youtu.be/YgQukbtY6dc GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! https://joinmya.com FOLLOW SALON SYMPHONY Website: https://salonsymphonysoftware.com Instagram: https://www.instagram.com/salonsymphonyapp LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga SPONSORS Earn more and get your time back with GlossGenius. Use code BEYOND at glossgenius.com/beyondthetechnique for 50% off your first two months of a premium plan.

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky sits down with Benjamin Stover, Co-Founder and Chief Commercial Officer of AI Med Consult (https://www.aimedconsult.com/ ), to discuss how med spas can improve lead conversion, patient communication, and sales using AI and better systems.Ben explains why speed to lead is critical, but fast responses alone aren't enough. They discuss how better conversations, thoughtful follow-up, transparent pricing, and fewer friction points can help practices turn more inquiries into booked patients. Ben also shares where AI can handle high-volume, repeatable work while preserving the human touch where it matters most.In this episode, we cover:✅ Why speed to lead matters for med spa conversion✅ What great lead communication looks like beyond response time✅ How to reduce friction from initial inquiry to booking✅ Why marketing and sales should be measured separately✅ How better data helps identify lead quality and conversion problems✅ How to discuss pricing without making the conversation transactional✅ Why asking questions first can build trust and uncover patient goals✅ How to follow up consistently without becoming annoying✅ Where AI fits into lead qualification, consultations, booking, and patient communication✅ Why purpose-built AI and EMR integration matter in aesthetic medicine✅ How to balance AI efficiency with authentic human connectionBooks mentioned:

Liquid microneedling has quickly become one of the hottest trends in professional skin care, but what exactly happens beneath the surface? In this episode of ASCP Esty Talk, Maggie and Ella take a deep dive into Spongilla lacustris—the freshwater sponge behind spicules—exploring how these microscopic silica structures interact with the skin, why they're generating so much buzz, and where the science separates from the marketing. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, and business owner with more than 20 years of experience in corrective skin care. Known as an "ingredient junkie" and industry cheerleader, she empowers professionals to think beyond products and develop a deeper understanding of skin function and formulation. In addition to her practice, Cressman is the founder of the HHP Collective, a practitioner-led community focused on strengthening clinical reasoning and advancing professional growth within the esthetics industry.   Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors: Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   GlossGenius Gaps in your schedule. Clients who don't rebook. Tight margins. High payment processing fees. Sound familiar? When you're running your own practice, you don't have time to figure out where you could be making more money. Especially when you're stitching together booking, payments, and a clunky EMR that only makes things harder. That's why we love GlossGenius — the business management platform that does the work for you. It fills your calendar, rebooks clients automatically, upsells high-margin services, and has the lowest flat-rate payment processing fees. Plus, all the HIPAA-compliant tools you need for charting, consents, and client records — without the admin chaos. GlossGenius grows your revenue and handles the busywork, so you can focus on your clients. Use code ESTY at GlossGenius.com for 50% off your first two months of their Gold or Platinum plan. GlossGenius. More Growth. Less Busywork. Visit https://glossgenius.com/ascp for more details.   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare 

What if your next stream of income isn't behind the chair? In this episode, Ambrosia sits down with Harley to discuss how she transformed her business by creating multiple income streams through content creation, affiliate marketing, brand partnerships, education, and social media. Harley shares the mindset shifts, strategies, and lessons that helped her generate over six figures online while continuing to do the work she loves. If you've ever wondered how to create more financial freedom without leaving the beauty industry, this conversation is packed with practical insights and inspiration. Take 50% off GlossGenius premium plan for 2 months with code SUCCESSFUL Start our free 10-day business challenge For more on what Harley offers click HERE Key Take-aways: 1. Diversifying your income creates more freedom and long-term stability. 2. Educational content builds trust with clients, brands, and fellow hairstylists. 3. Consistency matters more than waiting for confidence or perfection. 4. Affiliate marketing, brand partnerships, and creator programs can become meaningful income streams. 5. Repurposing content across multiple platforms increases visibility and earning potential. 6. Viral content is less about luck and more about understanding what captures attention. 7. The first few seconds of a video are critical for increasing watch time and engagement. 8. Long-term success comes from experimenting, learning, and staying consistent, even when the results aren't immediate. Take 15% off our favorite skincare line, Pharmagel with code SSA15 If you prefer video, find us on YouTube Find us on Instagram & TikTok

Is going independent actually more profitable than working on commission? In this episode, Ambrosia Carey breaks down the real numbers behind commission, booth rental, and independent hairstyling...including expenses, taxes, break-even points, unpaid time, and what stylists actually keep. You'll also learn why the best business model isn't the one that looks most successful online, it's the one that supports your income, workload, and life. Take 50% off GlossGenius premium plan for 2 months with code SUCCESSFUL Join our next 5% Journal Newsletter HERE Start our free 10-day business challenge Key Take-aways: 1. Revenue is not income. The amount your business produces is different from what the business keeps, and different again from what ultimately becomes your personal income. 2. Going independent does not mean keeping 100%. Independence gives you control over where the money goes, but you also become responsible for rent, product, software, processing fees, supplies, marketing, taxes, benefits, savings, and other operating costs. 3. Commission versus booth rental isn't a simple percentage comparison. A stylist producing $12,000 in a 50% commission model may look at the other $6,000 and assume independence automatically puts that money in their pocket. The real comparison has to include the expenses required to produce that same $12,000 independently. 4. Higher-producing stylists may see a larger financial advantage from independence. As service revenue increases, fixed expenses can represent a smaller percentage of total revenue, but the independent stylist also assumes the full financial risk when revenue falls. 5. Your break-even point should include your life, not only your booth rent. Ask what the business reliably needs to produce to cover business overhead, personal expenses, taxes, savings, retirement, vacation, and future growth. 6. A full schedule doesn't automatically mean a profitable business. Pricing, service mix, product cost, unpaid time, overhead, and appointment efficiency can all influence what you actually keep. 7. Calculate your real hourly earnings. Include the hours behind the chair plus the time spent marketing, ordering inventory, communicating with clients, bookkeeping, scheduling, and managing the business. 8. Audit the business model before blaming yourself. "I need more clients," "I need to post more," or "I need to raise my prices" may not actually be the answer. The real opportunity could be overhead, service profitability, scheduling, pricing, or another structural issue. 9. There is no universally superior salon business model. Commission, booth rental, salon suites, and independent ownership can all work. The better question is whether the model supports your financial goals, desired workload, and the season of life you're currently in. Take 15% off our favorite skincare line, Pharmagel with code SSA15 If you prefer video, find us on YouTube Find us on Instagram & TikTok        

How many opportunities are you missing out on simply because you're afraid to put yourself out there?In this episode, I'm sharing a little bit of a vulnerable realization I've had lately: after YEARS of preaching about getting outside of your comfort zone, I've found myself feeling cringy about putting myself out there again. And it made me wonder...how much could we be holding ourselves back in our businesses without even realizing it?I share some of the opportunities I've received over the years simply because I was willing to ask, apply, pitch myself, and put myself out there, along with plenty of times I've been told no. Because the reality is, you might hear a lot of no's along the way, but sometimes all it takes is one yes to completely change the trajectory of your business.In this episode, we cover:

Season 7 Ep 3 - On this episode we have on Barbara to talk about how she ended up working with Chiquis and what it's like to work with her full time! As well as, rebuilding after her divorce, divine timing/intervention and dealing with bullying in the beauty industry. Earn more and get your time back with GlossGenius. Use code TWIST at glossgenius.com/beautywithatwist for 50% off your first two months of a premium plan. Time Stamps: 00:00 Introduction 04:00 Interning and not getting paid 08:00 Helping someone out and impressing a client 12:00 Rebuilding after my divorce 15:45 How I ended up working with Chiquis 28:00 I almost quit because I was getting burnt out 33:00 Our makeup favorites 43:00 Someone stealing everything you're doing and oversharing 50:00 Having trouble celebrating our wins

The Department of Education's "Do No Harm" rules have sparked important conversations throughout the esthetics industry. In this episode of ASCP Esty Talk, Maggie is joined by ASCP Government Relations Director Laura Puryear and higher education attorney Aaron Lacey to explain what these regulatory changes mean for esthetics schools, Title IV funding, and the future of professional education. ASCP Esty Talk with Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors: Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   GlossGenius Gaps in your schedule. Clients who don't rebook. Tight margins. High payment processing fees. Sound familiar? When you're running your own practice, you don't have time to figure out where you could be making more money. Especially when you're stitching together booking, payments, and a clunky EMR that only makes things harder. That's why we love GlossGenius — the business management platform that does the work for you. It fills your calendar, rebooks clients automatically, upsells high-margin services, and has the lowest flat-rate payment processing fees. Plus, all the HIPAA-compliant tools you need for charting, consents, and client records — without the admin chaos. GlossGenius grows your revenue and handles the busywork, so you can focus on your clients. Use code ESTY at GlossGenius.com for 50% off your first two months of their Gold or Platinum plan. GlossGenius. More Growth. Less Busywork. Visit https://glossgenius.com/ascp for more details.   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare 

In this inspiring episode, Kati sits down with salon owner and educator Kelley Martell to explore her 22-year journey of creativity, resilience, and continual growth in the beauty industry. Kelley shares why salon owners must remain humble, stay present with their teams, and recognize the talent and fresh perspectives emerging from today's newest hairstylists. She also encourages beauty professionals to pursue education, overcome imposter syndrome, embrace opportunities, and remember that success reflects the effort invested in mastering their craft. From navigating serious health challenges to making bold business pivots, Kelley's story is a powerful reminder that setbacks can become opportunities to regroup, evolve, and move forward stronger. WATCH ON YOUTUBE: https://youtu.be/pdJO4aOhBgU GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! https://joinmya.com/ FOLLOW Website: https://www.facebook.com/somethingfiercellc Instagram: https://www.instagram.com/somethingfiercehair LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga SPONSORS GlossGenius: Earn more and get your time back with GlossGenius. Use code BEYOND at http://glossgenius.com/beyondthetechnique for 50% off your first two months of a premium plan. Join PBA: https://www.probeauty.org

What if your skin could just . . . remember how to act young again? That's essentially the pitch behind Biocogent's new RNActivate W, a next-generation active that doesn't add collagen or push it as peptides do. Instead, it goes upstream and silences a tiny piece of regulatory RNA (the so-called "wrinkle miRNA") that tells your skin cells to stop making collagen and elastin. Join Ella and Maggie for an ingredient deep dive into what microRNAs actually are, why the 2024 Nobel Prize in Medicine matters for your treatment room, what to look for on an INCI list when you see "s-RNA-5," and how to talk about this category with clients without overpromising. Spoiler: This isn't snake oil, but it isn't a retinol replacement either. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, and business owner with more than 20 years of experience in corrective skin care. Known as an "ingredient junkie" and industry cheerleader, she empowers professionals to think beyond products and develop a deeper understanding of skin function and formulation. In addition to her practice, Cressman is the founder of the HHP Collective, a practitioner-led community focused on strengthening clinical reasoning and advancing professional growth within the esthetics industry.   Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors: Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   GlossGenius Gaps in your schedule. Clients who don't rebook. Tight margins. High payment processing fees. Sound familiar? When you're running your own practice, you don't have time to figure out where you could be making more money. Especially when you're stitching together booking, payments, and a clunky EMR that only makes things harder. That's why we love GlossGenius — the business management platform that does the work for you. It fills your calendar, rebooks clients automatically, upsells high-margin services, and has the lowest flat-rate payment processing fees. Plus, all the HIPAA-compliant tools you need for charting, consents, and client records — without the admin chaos. GlossGenius grows your revenue and handles the busywork, so you can focus on your clients. Use code ESTY at GlossGenius.com for 50% off your first two months of their Gold or Platinum plan. GlossGenius. More Growth. Less Busywork. Visit https://glossgenius.com/ascp for more details.   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare 

What if your greatest growth has nothing to do with your career, and everything to do with who you're becoming? In Part 2, Ambrosia and Travis Parker dive into healing, emotional maturity, communication, relationships, and the lessons that shape us long after we leave beauty school. Travis shares stories from his own career, why failures became his greatest teachers, and how embracing discomfort ultimately led to a more meaningful life and career. If you missed part 1 listen HERE Take 50% off GlossGenius premium plans for 2 months with code SUCCESSFUL Visit our 5% Journal Newsletter filled with Business, Marketing Strategies, and Founder Notes Join the Hairdressing Made Easy Academy Key Takeaways:

One of the most common questions lash artists face is: "Is my client having an allergy, or is it just irritation?"In this episode, I break down the key differences between lash extension allergies and irritations, why it's important to know the signs of each, and how to confidently troubleshoot client concerns while staying within your scope of practice.Drawing on nearly 12 years of experience as a lash artist and educator, I also shared why continuing your education is one of the best investments you can make in your career and why it's okay to question outdated industry advice as new research, products, and techniques continue to evolve.In this episode, we cover:

Sometimes one client can shape the way you practice for the rest of your career. In this episode of ASCP Esty Talk, Maggie and Ella open the ASCP mailbag to share a listener's story about an early career experience that sparked a lifelong commitment to learning and professional growth. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, and business owner with more than 20 years of experience in corrective skin care. Known as an "ingredient junkie" and industry cheerleader, she empowers professionals to think beyond products and develop a deeper understanding of skin function and formulation. In addition to her practice, Cressman is the founder of the HHP Collective, a practitioner-led community focused on strengthening clinical reasoning and advancing professional growth within the esthetics industry.   Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors: Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   GlossGenius Gaps in your schedule. Clients who don't rebook. Tight margins. High payment processing fees. Sound familiar? When you're running your own practice, you don't have time to figure out where you could be making more money. Especially when you're stitching together booking, payments, and a clunky EMR that only makes things harder. That's why we love GlossGenius — the business management platform that does the work for you. It fills your calendar, rebooks clients automatically, upsells high-margin services, and has the lowest flat-rate payment processing fees. Plus, all the HIPAA-compliant tools you need for charting, consents, and client records — without the admin chaos. GlossGenius grows your revenue and handles the busywork, so you can focus on your clients. Use code ESTY at GlossGenius.com for 50% off your first two months of their Gold or Platinum plan. GlossGenius. More Growth. Less Busywork. Visit https://glossgenius.com/ascp for more details.   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare 

Season 7 Episode 2 - Tune in and find out what she's fed up with in the waxing industry, some advice for anyone looking to do manzilians and clients not waiting the 48 hours... iykyk. Earn more and get your time back with GlossGenius. Use code TWIST at glossgenius.com/beautywithatwist for 50% off your first two months of a premium plan. Time Stamps: 00:00 Introducing todays guest

In this episode of ASCP Esty Talk, Maggie and Ella are joined by Armenthia Carr, the 2026 ASCP Esty of the Year, to discuss her journey through the industry and what has shaped her success as a professional esthetician. They explore her perspective on growth, education, and what it means to stand out in today's evolving esthetics landscape. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, and business owner with more than 20 years of experience in corrective skin care. Known as an "ingredient junkie" and industry cheerleader, she empowers professionals to think beyond products and develop a deeper understanding of skin function and formulation. In addition to her practice, Cressman is the founder of the HHP Collective, a practitioner-led community focused on strengthening clinical reasoning and advancing professional growth within the esthetics industry.   Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors: Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   GlossGenius Gaps in your schedule. Clients who don't rebook. Tight margins. High payment processing fees. Sound familiar? When you're running your own practice, you don't have time to figure out where you could be making more money. Especially when you're stitching together booking, payments, and a clunky EMR that only makes things harder. That's why we love GlossGenius — the business management platform that does the work for you. It fills your calendar, rebooks clients automatically, upsells high-margin services, and has the lowest flat-rate payment processing fees. Plus, all the HIPAA-compliant tools you need for charting, consents, and client records — without the admin chaos. GlossGenius grows your revenue and handles the busywork, so you can focus on your clients. Use code ESTY at GlossGenius.com for 50% off your first two months of their Gold or Platinum plan. GlossGenius. More Growth. Less Busywork. Visit https://glossgenius.com/ascp for more details.   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare 

If social media feels like a freaking full-time job, you're not alone! Between algorithm changes, endless trends, and trying to figure out what actually leads to bookings, it's easy to feel overwhelmed.In this episode, I shared three content strategies that are currently getting better engagement, reaching more local people, and helping you turn social media into real business growth! These strategies are directly from what I am currently seeing across our social media clients results recently. These are practical, easy-to-implement ideas you can start using today.In this episode, you'll learn:

July 24, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: GlossGenius raises $44M at $1.15B valuation and rebrands as Genius AI, expanding beyond beauty into fitness and med spas with AI back-office tools Science Corp receives European approval for its Prima retinal implant, one of the first commercial neurotech devices restoring partial vision for macular degeneration Hilo raises $19M to bring its wearable blood pressure platform to the US, pairing a screenless device and FDA-cleared cuff with AI coaching More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Through a surprising story about a prison barber who offered facials, Maggie and Ella explore how a first experience with skin care can completely reshape a client's perspective. In this episode of ASCP Esty Talk, they discuss "The First Facial" and why clients often don't reject skin care, they simply don't have a reference point for its value until they experience it. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, and business owner with more than 20 years of experience in corrective skin care. Known as an "ingredient junkie" and industry cheerleader, she empowers professionals to think beyond products and develop a deeper understanding of skin function and formulation. In addition to her practice, Cressman is the founder of the HHP Collective, a practitioner-led community focused on strengthening clinical reasoning and advancing professional growth within the esthetics industry.   Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors: Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   GlossGenius Gaps in your schedule. Clients who don't rebook. Tight margins. High payment processing fees. Sound familiar? When you're running your own practice, you don't have time to figure out where you could be making more money. Especially when you're stitching together booking, payments, and a clunky EMR that only makes things harder. That's why we love GlossGenius — the business management platform that does the work for you. It fills your calendar, rebooks clients automatically, upsells high-margin services, and has the lowest flat-rate payment processing fees. Plus, all the HIPAA-compliant tools you need for charting, consents, and client records — without the admin chaos. GlossGenius grows your revenue and handles the busywork, so you can focus on your clients. Use code ESTY at GlossGenius.com for 50% off your first two months of their Gold or Platinum plan. GlossGenius. More Growth. Less Busywork. Visit https://glossgenius.com/ascp for more details.   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare 

In today's episode, I talk about key trends I see while working with solo esthetician business owners and how I usually can predict if they will grow their business quickly based on how they respond to taking action and making decisions. Use code EARNING at glossgenius.com for 50% off your first two months of GlossGenius premium plans.Learn more about working with me 1:1 to Double Your Esthetician Business. Click here!Free workshop: The 7k Ceiling: The Real Reason You Haven't Doubled Your Business Yet Register here!Follow me on Instagram: @esthetician.coach

Season 7 Episode 1 - Season 7 is finally here and we're opening up with the amazing Natalie Anchondo! She talks to us about balancing motherhood and business ownership, opening a new salon and the benefits of micro needling. Earn more and get your time back with GlossGenius. Use code TWIST at glossgenius.com/beautywithatwist for 50% off your first two months of a premium plan. Time Stamps: 00:00 Introducing the Skin Pen Queen 03:00 How she came to specialize in micro needling 07:00 How specializing changed her business 15:00 Managing social media with some help 21:00 What to know before starting advanced acne treatments 27:00 Balancing motherhood and work 30:30 Supporting other estheticians to create community 33:00 Beef tallow and salmon sperm 39:00 Doing too much in the treatment room 47:00 I don't accept tips 51:00 Feeling grateful for my business and team

Peptides in skin care span everything from well-researched cosmetic ingredients to highly unregulated compounds circulating in the "research" market.  In this episode of ASCP Esty Talk, Maggie and Ella break down a quick peptide primer, explore the difference between cosmetic and bioactive peptides, and unpack the legal and regulatory gray areas behind "research only" compounds, including how they entered the market and why oversight matters. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, and business owner with more than 20 years of experience in corrective skin care. Known as an "ingredient junkie" and industry cheerleader, she empowers professionals to think beyond products and develop a deeper understanding of skin function and formulation. In addition to her practice, Cressman is the founder of the HHP Collective, a practitioner-led community focused on strengthening clinical reasoning and advancing professional growth within the esthetics industry.   Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors: Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   GlossGenius Gaps in your schedule. Clients who don't rebook. Tight margins. High payment processing fees. Sound familiar? When you're running your own practice, you don't have time to figure out where you could be making more money. Especially when you're stitching together booking, payments, and a clunky EMR that only makes things harder. That's why we love GlossGenius — the business management platform that does the work for you. It fills your calendar, rebooks clients automatically, upsells high-margin services, and has the lowest flat-rate payment processing fees. Plus, all the HIPAA-compliant tools you need for charting, consents, and client records — without the admin chaos. GlossGenius grows your revenue and handles the busywork, so you can focus on your clients. Use code ESTY at GlossGenius.com for 50% off your first two months of their Gold or Platinum plan. GlossGenius. More Growth. Less Busywork. Visit https://glossgenius.com/ascp for more details.   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare 

What if you stopped pricing your lash services based on what everyone else is charging...and started pricing based on the life you actually want to build?In this episode of Lash Biz Babes, I talked with Valerie Ochoa (@valthelashgal on IG) to talk about building a profitable lash business with intention. Val shares how a $800 lash training at 19 years old completely changed the trajectory of her life, eventually leading her to open The Dollhouse Salon Suites, launch a board-accredited lash academy, and open her town's first lash supply store.We talked about one of the biggest struggles beauty professionals face: making your business financially sustainable without burning yourself out. Val explains her "working backwards" pricing method, why every lash artist's pricing should be different, and how understanding your income goals can completely change the way you run your business.We also have an honest conversation about social media, why likes don't always equal bookings, and how showing up consistently (even when you don't feel like it) is one of the most powerful forms of marketing available to beauty professionals!In this episode, we cover:

What separates massage practices that constantly struggle from those that consistently grow into thriving, profitable businesses? In this solo episode of the Scaling Wellness Podcast, I break down the six key differences I've discovered after coaching more than 200 massage and wellness business owners. If you've ever felt overwhelmed, stuck, constantly putting out fires, or wondering why growth feels harder than it should, this episode will help you identify exactly what's holding your business back. From creating a clear vision and building predictable marketing systems to improving operations, hiring the right team, staying focused, and becoming the leader your business needs, I share the framework that transforms practices from surviving to scaling. Whether you're trying to hire your first therapist, grow to multiple locations, or finally build a business that doesn't rely on you for everything, this episode gives you a practical roadmap to get there. In This Episode You'll Learn: Why a lack of vision keeps business owners stuck in reactive mode The difference between random marketing and a predictable client acquisition system How thriving businesses build systems that don't rely on the owner Why hiring isn't enough and what great onboarding really looks like The hidden cost of chasing too many priorities at once Why leadership, not marketing, is often the biggest bottleneck to growth The six pillars every thriving massage and wellness business has in common ---   *Brought to you by GlossGenius.*   Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder.   GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos.   More growth. Less busywork.   Use code **SCALING** at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan.      Build a Wellness Practice That Creates More Time, More Freedom, and More Revenue Visit: www.scalingwellness.com Need More Client Bookings? Get instant access to our proven training: www.bookyourteamsolid.com Book a Free 1:1 Growth Strategy Call www.scalingwellness.com/chat Follow Scaling Wellness on Instagram www.instagram.com/scalingwellness    

In this episode of ASCP Esty Talk, Maggie and Ella are joined by Shannon Erley, CEO and founder of Pomp, to talk about the invisible revenue stream many estheticians overlook in their businesses. They explore where missed opportunities arise in the client journey, why retail and home care often get deprioritized, and small shifts that can help estheticians better support both results and revenue. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, and business owner with more than 20 years of experience in corrective skin care. Known as an "ingredient junkie" and industry cheerleader, she empowers professionals to think beyond products and develop a deeper understanding of skin function and formulation. In addition to her practice, Cressman is the founder of the HHP Collective, a practitioner-led community focused on strengthening clinical reasoning and advancing professional growth within the esthetics industry.   Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors: Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   GlossGenius Gaps in your schedule. Clients who don't rebook. Tight margins. High payment processing fees. Sound familiar? When you're running your own practice, you don't have time to figure out where you could be making more money. Especially when you're stitching together booking, payments, and a clunky EMR that only makes things harder. That's why we love GlossGenius — the business management platform that does the work for you. It fills your calendar, rebooks clients automatically, upsells high-margin services, and has the lowest flat-rate payment processing fees. Plus, all the HIPAA-compliant tools you need for charting, consents, and client records — without the admin chaos. GlossGenius grows your revenue and handles the busywork, so you can focus on your clients. Use code ESTY at GlossGenius.com for 50% off your first two months of their Gold or Platinum plan. GlossGenius. More Growth. Less Busywork. Visit https://glossgenius.com/ascp for more details.   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare 

You've probably heard the phrase, "Your network is your net worth." ... But what does that actually look like when you're a lash artist or beauty professional?In this episode, we're talking about why building genuine relationships can be one of the most valuable investments you make in your beauty business, and why the opportunities that come from networking often can't be replicated through social media alone!We talked about:

Have you ever felt like you're waiting for the right time, more confidence, or complete certainty before making your next move? In this special episode, Ambrosia Carey & Misty Jayne share why certainty is one of the biggest reasons creative business owners stay stuck. We'll explore the hidden beliefs that keep us waiting, why confidence comes after action, and how small decisions create momentum. If you've been overthinking your next step in business or life, this episode will help you stop waiting for permission and start trusting yourself instead. Take 50% off GlossGenius premium plans using code SUCCESSFUL Take our FREE 10 Day Business Challenge! Join our 5% Journal Newsletter for more chats beyond the chair Key Take-aways: 1. Waiting for certainty often delays the very growth you're looking for. 2. Confidence isn't something you find before taking action. It's something you build by taking action. 3. Most creative business owners mistake overthinking for preparation. 4. Small decisions made consistently create far more momentum than waiting for the perfect opportunity. 5.  Learning to trust yourself is one of the greatest competitive advantages you can develop. 6. Progress comes from experimentation, not perfection. 7. Your future is shaped more by the decisions you make today than the certainty you wish you had.   Take 15% off our favorite skincare line, Pharmagel with code SSA15   

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown break down something Hunter has been seeing come up again and again in his private coaching calls: stylists spiraling over business advice that was never meant for them in the first place.Hunter shares three real conversations he had recently with stylists who were each convinced they had a major problem in their business. Spoiler: none of them actually did. This episode is about learning how to filter the noise, read your own numbers, and stop letting general advice pull your focus away from what actually matters for your unique situation.Key Takeaways:

Growing a wellness business isn't just about getting more clients. It's about becoming a different kind of leader. Hannah Borgen knows that transformation firsthand. After spending years working as a massage therapist, Hannah launched her own practice with nothing more than a rented treatment room, a smartphone, and a willingness to consistently show up on social media. Today, Decompress Massage Therapy has grown into two thriving locations with nearly 40 team members, a clear vision for expansion, and a business built around helping women prioritize their wellbeing. In this episode of Scaling Wellness, Hannah shares the real behind-the-scenes journey of scaling a massage business from solo practitioner to multi-location owner. She opens up about the hiring mistakes that shaped her leadership, the systems that allowed her to step away from daily operations, why she invested heavily in learning marketing, and how Facebook ads, Google marketing, and operational systems became key drivers of growth. In this episode, you'll learn: How Hannah grew from a solo massage therapist to leading a team of nearly 40 people Why leadership is different from management and why that distinction matters Lessons learned from hiring the wrong people and building the right culture How Facebook ads and Google marketing fuel client acquisition The importance of wellness business systems and documented processes Why memberships can create predictable revenue and stronger client retention How to think like an entrepreneur instead of only a practitioner The mindset shifts required for scaling a wellness business   ---   *Brought to you by GlossGenius.*   Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder.   GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos.   More growth. Less busywork.   Use code **SCALING** at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan.      Build a wellness business that gives you both time and income: www.scalingwellness.com Book a free strategy call: www.scalingwellness.com/chat Follow us on Instagram: www.instagram.com/scalingwellness      

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown get into a topic Hunter feels strongly about: the ways hairstylists and beauty professionals are misusing AI right now, and why it is quietly doing more damage than good to their brands, their businesses, and their client relationships.Hunter is clear that this is not an anti-AI episode. He uses it extensively in his own business and with his students. But there is a big difference between using AI smartly and using it carelessly, and this episode is about helping you tell the difference before it costs you.Key Takeaways:

In this episode of ASCP Esty Talk, Maggie and Ella talk about command prompting and how the way you communicate with AI shapes the results you get. They break down why vague prompts fall flat, how specificity changes outcomes, and how best to use it in your esthetics practice. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, and business owner with more than 20 years of experience in corrective skin care. Known as an "ingredient junkie" and industry cheerleader, she empowers professionals to think beyond products and develop a deeper understanding of skin function and formulation. In addition to her practice, Cressman is the founder of the HHP Collective, a practitioner-led community focused on strengthening clinical reasoning and advancing professional growth within the esthetics industry.   Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors: Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   TiZO Mineral Sunscreens set the standard for aesthetic elegance with tinted and non-tinted formulas for use on virtually all skin types and tones. Our name reflects our commitment: TIZO = Titanium dioxide + Zinc Oxides. All TiZO products are reef-friendly and 100% free of chemical sunscreens, dyes, fragrances, gluten, phthalates, and parabens.  TiZO Photoceutical Skincare is the perfect partner to our sunscreens in the fight against photoaging. These silky, elegant products address tone, texture and hydration while helping to prevent further damage. From our flagship TiZO3 Primer/Sunscreen SPF 40 to our gentle Ultra Zinc formulations to our NEW Advanced Vitamin C+E Serum with Bakuchiol, TIZO has the ideal selection of products to Protect, Repair, and Revitalize skin.    Website: https://tizoskin.com/  Facebook: @tizoskin  Pinterest: @tizoskin  Instagram: @tizoskin  YouTube: @tizoskin     GlossGenius Gaps in your schedule. Clients who don't rebook. Tight margins. High payment processing fees. Sound familiar? When you're running your own practice, you don't have time to figure out where you could be making more money. Especially when you're stitching together booking, payments, and a clunky EMR that only makes things harder. That's why we love GlossGenius — the business management platform that does the work for you. It fills your calendar, rebooks clients automatically, upsells high-margin services, and has the lowest flat-rate payment processing fees. Plus, all the HIPAA-compliant tools you need for charting, consents, and client records — without the admin chaos. GlossGenius grows your revenue and handles the busywork, so you can focus on your clients. Use code ESTY at GlossGenius.com for 50% off your first two months of their Gold or Platinum plan. GlossGenius. More Growth. Less Busywork. Visit https://glossgenius.com/ascp for more details.   Face Reality is an award-winning, professional acne brand trusted by thousands of providers. Its clinically tested products, customizable protocols, and provider product training deliver life-changing results across all skin types—empowering professionals to confidently clear even the most stubborn acne. Plus, when you enroll, your $800 certification comes back to you as $800 off your opening order* after completion. *$800 discount code valid on one product order of $1,200 or more. Valid for 30 days after completion of certification. Must enter code at checkout. Offer subject to change.   https://facerealityskincare.com/pages/certification-training Social (TikTok, IG, Facebook): https://www.instagram.com/facerealityskincare/ https://tiktok.com/@facerealityskincare https://www.facebook.com/facerealityskincare   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare 

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown tackle a topic Hunter feels strongly about: why every fully booked hairstylist needs to drop a day behind the chair, and how to do it without losing income.Hunter gets real about the difference between being booked and busy versus actually growing, and why working two full time jobs (doing hair and running the business) is a recipe for burnout and stagnation. This episode breaks down exactly who is ready to take this step, who isn't yet, and the numbers that make it possible.Key Takeaways:⏰ You Are Working Two Full Time Jobs: Doing hair and running a business are each demanding enough to be a full time job on their own. Hunter explains why trying to do both, full time, leaves no room to actually grow, and why something has to give.

You hired the therapist. Now comes the harder part: getting clients to actually book with them. One of the biggest mistakes massage practice owners make is treating marketing like a collection of random activities instead of a system. A social media post here. A promotion there. A referral when someone remembers to ask. The problem is that random marketing creates random results. In this episode, I'll walk you through a simple framework for getting a new therapist booked faster without constantly chasing the latest marketing tactic. We'll discuss: • Why marketing becomes more important after you hire • How to set clear goals for a new therapist's schedule • How to identify what's already working in your marketing • Why doing more of what's working often beats trying something new • How to choose the right marketing strategies based on your time, energy, and budget • The retention metrics that actually matter • How to use internal marketing and client transfers to build momentum quickly If you've hired a therapist and you're staring at an empty schedule wondering what comes next, this episode will help you create a more intentional plan to fill it.   ---   *Brought to you by GlossGenius.*   Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder.   GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos.   More growth. Less busywork.   Use code **SCALING** at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan.      Build a Wellness Practice That Creates More Time, More Freedom, and More Revenue Visit: www.scalingwellness.com Need More Client Bookings? Get instant access to our proven training: www.bookyourteamsolid.com Book a Free 1:1 Growth Strategy Call www.scalingwellness.com/chat Follow Scaling Wellness on Instagram www.instagram.com/scalingwellness  

You found someone. The interview went well. The practical looked great. They seemed like the perfect fit. A few months later, things aren't going the way you hoped. Before you assume you hired the wrong person, it may be worth looking at the bigger picture.   In this episode, I break down the five factors that determine whether a new hire succeeds or struggles inside a massage practice. We'll talk about hiring, onboarding, expectations, leadership, and one of the most overlooked pieces of all: keeping their schedule busy.   Because the truth is, a great hire can still fail in the wrong environment, while an average hire can thrive when they're given the right support.   In this episode, we'll discuss: • How to tell if you actually hired the right person • The onboarding mistakes that create problems before they even start • Why unclear expectations lead to frustration on both sides • The leadership skills most massage business owners were never taught • Why marketing becomes even more important after you hire   If you've ever hired someone and wondered, "Why isn't this working?" this episode will help you diagnose where the real problem might be.   ---   *Brought to you by GlossGenius.*   Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder.   GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos.   More growth. Less busywork.   Use code **SCALING** at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan.      Build a wellness business that gives you both time and income: www.scalingwellness.com Book a free strategy call: www.scalingwellness.com/chat Follow us on Instagram: www.instagram.com/scalingwellness  

In this episode of ASCP Esty Talk, Maggie and Ella discuss how wellness is splitting in two directions: hyper-optimization and a return to nervous system care. Your hosts also explore what this shift means for estheticians, who are often expected to balance both technical expertise and a more therapeutic role in practice. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, and business owner with more than 20 years of experience in corrective skin care. Known as an "ingredient junkie" and industry cheerleader, she empowers professionals to think beyond products and develop a deeper understanding of skin function and formulation. In addition to her practice, Cressman is the founder of the HHP Collective, a practitioner-led community focused on strengthening clinical reasoning and advancing professional growth within the esthetics industry.   Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors: Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   TiZO Mineral Sunscreens set the standard for aesthetic elegance with tinted and non-tinted formulas for use on virtually all skin types and tones. Our name reflects our commitment: TIZO = Titanium dioxide + Zinc Oxides. All TiZO products are reef-friendly and 100% free of chemical sunscreens, dyes, fragrances, gluten, phthalates, and parabens.  TiZO Photoceutical Skincare is the perfect partner to our sunscreens in the fight against photoaging. These silky, elegant products address tone, texture and hydration while helping to prevent further damage. From our flagship TiZO3 Primer/Sunscreen SPF 40 to our gentle Ultra Zinc formulations to our NEW Advanced Vitamin C+E Serum with Bakuchiol, TIZO has the ideal selection of products to Protect, Repair, and Revitalize skin.  Website: https://tizoskin.com/  Facebook: @tizoskin  Pinterest: @tizoskin  Instagram: @tizoskin  YouTube: @tizoskin     GlossGenius Gaps in your schedule. Clients who don't rebook. Tight margins. High payment processing fees. Sound familiar? When you're running your own practice, you don't have time to figure out where you could be making more money. Especially when you're stitching together booking, payments, and a clunky EMR that only makes things harder. That's why we love GlossGenius — the business management platform that does the work for you. It fills your calendar, rebooks clients automatically, upsells high-margin services, and has the lowest flat-rate payment processing fees. Plus, all the HIPAA-compliant tools you need for charting, consents, and client records — without the admin chaos. GlossGenius grows your revenue and handles the busywork, so you can focus on your clients. Use code ESTY at GlossGenius.com for 50% off your first two months of their Gold or Platinum plan. GlossGenius. More Growth. Less Busywork. Visit https://glossgenius.com/ascp for more details.   Face Reality is an award-winning, professional acne brand trusted by thousands of providers. Its clinically tested products, customizable protocols, and provider product training deliver life-changing results across all skin types—empowering professionals to confidently clear even the most stubborn acne. Plus, when you enroll, your $800 certification comes back to you as $800 off your opening order* after completion. *$800 discount code valid on one product order of $1,200 or more. Valid for 30 days after completion of certification. Must enter code at checkout. Offer subject to change.   https://facerealityskincare.com/pages/certification-training Social (TikTok, IG, Facebook): https://www.instagram.com/facerealityskincare/ https://tiktok.com/@facerealityskincare https://www.facebook.com/facerealityskincare   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare 

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown dig into a pattern Hunter kept seeing on calls with stylists who, on paper, have everything figured out. They're booked out, making six figures, and have built a loyal client base over a decade or more. But they're stuck, and they can't figure out why.Hunter breaks down what's really going on for these stylists, and it has nothing to do with talent, work ethic, or how good their business actually is. This episode unpacks the emotional and strategic blind spot that keeps successful stylists capped, and what it actually takes to break through.Key Takeaways:

Right now, it feels like there's more pressure than ever for skin care to be proven. But what the proof actually means isn't always clear. In this episode of ASCP Esty Talk, Maggie and Ella talk about how proof shows up in skin care today, from clinical data to consumer perception and visual results. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, and business owner with more than 20 years of experience in corrective skin care. Known as an "ingredient junkie" and industry cheerleader, she empowers professionals to think beyond products and develop a deeper understanding of skin function and formulation. In addition to her practice, Cressman is the founder of the HHP Collective, a practitioner-led community focused on strengthening clinical reasoning and advancing professional growth within the esthetics industry.   Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors: Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   TiZO Mineral Sunscreens set the standard for aesthetic elegance with tinted and non-tinted formulas for use on virtually all skin types and tones. Our name reflects our commitment: TIZO = Titanium dioxide + Zinc Oxides. All TiZO products are reef-friendly and 100% free of chemical sunscreens, dyes, fragrances, gluten, phthalates, and parabens.  TiZO Photoceutical Skincare is the perfect partner to our sunscreens in the fight against photoaging. These silky, elegant products address tone, texture and hydration while helping to prevent further damage. From our flagship TiZO3 Primer/Sunscreen SPF 40 to our gentle Ultra Zinc formulations to our NEW Advanced Vitamin C+E Serum with Bakuchiol, TIZO has the ideal selection of products to Protect, Repair, and Revitalize skin.   Website: https://tizoskin.com/  Facebook: @tizoskin  Pinterest: @tizoskin  Instagram: @tizoskin  YouTube: @tizoskin     GlossGenius Gaps in your schedule. Clients who don't rebook. Tight margins. High payment processing fees. Sound familiar? When you're running your own practice, you don't have time to figure out where you could be making more money. Especially when you're stitching together booking, payments, and a clunky EMR that only makes things harder. That's why we love GlossGenius — the business management platform that does the work for you. It fills your calendar, rebooks clients automatically, upsells high-margin services, and has the lowest flat-rate payment processing fees. Plus, all the HIPAA-compliant tools you need for charting, consents, and client records — without the admin chaos. GlossGenius grows your revenue and handles the busywork, so you can focus on your clients. Use code ESTY at GlossGenius.com for 50% off your first two months of their Gold or Platinum plan. GlossGenius. More Growth. Less Busywork. Visit https://glossgenius.com/ascp for more details.   Face Reality is an award-winning, professional acne brand trusted by thousands of providers. Its clinically tested products, customizable protocols, and provider product training deliver life-changing results across all skin types—empowering professionals to confidently clear even the most stubborn acne. Plus, when you enroll, your $800 certification comes back to you as $800 off your opening order* after completion. *$800 discount code valid on one product order of $1,200 or more. Valid for 30 days after completion of certification. Must enter code at checkout. Offer subject to change.   https://facerealityskincare.com/pages/certification-training Social (TikTok, IG, Facebook): https://www.instagram.com/facerealityskincare/ https://tiktok.com/@facerealityskincare https://www.facebook.com/facerealityskincare   About Associated Skin Care Professionals (ASCP):  Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP: Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare 

In this episode, I explore why so many massage therapists struggle with the idea of building a larger business, where those fears come from, and the hidden cost of staying small simply because growth feels uncomfortable. This isn't a conversation about getting bigger for the sake of getting bigger. It's a conversation about building a business that supports the people inside it including you. We'll get into: Why so many therapists are suspicious of successful group practices Where those beliefs come from and why they often make sense The difference between healthy discernment and self-protection Why many owners attach a moral meaning to money, growth, and success The hidden cost of staying fully booked, exhausted, and responsible for everything Why good intentions alone don't create a sustainable business What ethical profitability actually looks like in practice How profit creates more options for owners, employees, and clients Why a business that depends entirely on your hands is more fragile than it appears The deeper identity fears many therapists have around growth and leadership How to build a business that reflects your values without sacrificing your well-being If you've ever found yourself thinking, "I don't want to become that kind of owner," I think you'll get a lot out of this conversation.   ---   *Brought to you by GlossGenius.*   Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder.   GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos.   More growth. Less busywork.   Use code **SCALING** at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan.      Build a wellness business that gives you both time and income: www.scalingwellness.com Book a free strategy call: www.scalingwellness.com/chat Follow us on Instagram: www.instagram.com/scalingwellness  

In this episode, Shaelyn Elliott shares how Stretch Fairy grew from a solo massage practice into a wellness ecosystem blending massage, movement, community, and education. We talk about building a team, creating client pathways, hiring for values, and making the shift from service provider to CEO all while navigating some of the hardest seasons of life.   How free online fitness classes during COVID created a waitlist that sparked the growth of Stretch Fairy. Why Shaelyn built an ecosystem business that combines massage therapy, movement, education, and community. The client journey she uses to move clients from treatment into long-term health and wellness habits. How she hires for values, communication, and culture fit over experience alone. The systems she uses to keep her team aligned, accountable, and growing. Why she believes every practitioner should play a role in marketing and growing their own client base. How she expanded into a 2,000 sq. ft. movement studio during one of the most challenging personal seasons of her life. The mindset shifts around money, self-worth, and leadership that helped her evolve from practitioner to CEO. What she's learning now as she navigates the next stage of growth, delegation, and scaling beyond herself.   ---   *Brought to you by GlossGenius.*   Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder.   GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos.   More growth. Less busywork.   Use code **SCALING** at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan.      Build a wellness business that gives you both time and income: www.scalingwellness.com Book a free strategy call: www.scalingwellness.com/chat Follow us on Instagram: www.instagram.com/scalingwellness

Summer brings sunshine, ballparks, and hot dogs. But in the treatment room, it often brings a noticeable shift in business rhythm. In this episode of ASCP Esty Talk, Maggie and Ella explore seasonality in the esthetics industry, asking whether summer is truly a slowdown or just a shift in client behavior. Using a lighthearted hot-dog stand analogy, your hosts unpack timing, demand, and the opportunity that summer brings. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, and business owner with more than 20 years of experience in corrective skin care. Known as an "ingredient junkie" and industry cheerleader, she empowers professionals to think beyond products and develop a deeper understanding of skin function and formulation. In addition to her practice, Cressman is the founder of the HHP Collective, a practitioner-led community focused on strengthening clinical reasoning and advancing professional growth within the esthetics industry.   Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors: Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   TiZO Mineral Sunscreens set the standard for aesthetic elegance with tinted and non-tinted formulas for use on virtually all skin types and tones. Our name reflects our commitment: TIZO = Titanium dioxide + Zinc Oxides. All TiZO products are reef-friendly and 100% free of chemical sunscreens, dyes, fragrances, gluten, phthalates, and parabens.  TiZO Photoceutical Skincare is the perfect partner to our sunscreens in the fight against photoaging. These silky, elegant products address tone, texture and hydration while helping to prevent further damage. From our flagship TiZO3 Primer/Sunscreen SPF 40 to our gentle Ultra Zinc formulations to our NEW Advanced Vitamin C+E Serum with Bakuchiol, TIZO has the ideal selection of products to Protect, Repair, and Revitalize skin.  Website: https://tizoskin.com/  Facebook: @tizoskin  Pinterest: @tizoskin  Instagram: @tizoskin  YouTube: @tizoskin     GlossGenius Gaps in your schedule. Clients who don't rebook. Tight margins. High payment processing fees. Sound familiar? When you're running your own practice, you don't have time to figure out where you could be making more money. Especially when you're stitching together booking, payments, and a clunky EMR that only makes things harder. That's why we love GlossGenius — the business management platform that does the work for you. It fills your calendar, rebooks clients automatically, upsells high-margin services, and has the lowest flat-rate payment processing fees. Plus, all the HIPAA-compliant tools you need for charting, consents, and client records — without the admin chaos. GlossGenius grows your revenue and handles the busywork, so you can focus on your clients. Use code ESTY at GlossGenius.com for 50% off your first two months of their Gold or Platinum plan. GlossGenius. More Growth. Less Busywork. Visit https://glossgenius.com/ascp for more details.   Face Reality is an award-winning, professional acne brand trusted by thousands of providers. Its clinically tested products, customizable protocols, and provider product training deliver life-changing results across all skin types—empowering professionals to confidently clear even the most stubborn acne. Plus, when you enroll, your $800 certification comes back to you as $800 off your opening order* after completion. *$800 discount code valid on one product order of $1,200 or more. Valid for 30 days after completion of certification. Must enter code at checkout. Offer subject to change.   https://facerealityskincare.com/pages/certification-training Social (TikTok, IG, Facebook): https://www.instagram.com/facerealityskincare/ https://tiktok.com/@facerealityskincare https://www.facebook.com/facerealityskincare   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare 

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown have the honest, unfiltered conversation that so many beauty professionals need to hear before they go down the road of creating a digital product or online education business.This one started as an off-the-record rant between the two of them and turned into something too real not to share. Hunter breaks down what it actually takes to build a digital product that works, who it is genuinely a great fit for, and why the motivation behind your "why" matters more than most people realize. They also get into the passive income myth, the skill gaps nobody warns you about, and why optimizing the business you already have might be the smarter first move.Key Takeaways:

"Favorite Things" is back! In this episode of ASCP Esty Talk, Ella and Maggie share the treatment-room staples they're currently loving. From multitasking skin care and collagen-supporting formulas to pro-level devices and regenerative innovations, they break down what's working, why it stands out, and how it can elevate both services and at-home routines. Plus, you'll have a chance to win some of their favorite things. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  Product Links: Dermaflash Website: Dermaflash Products: Dermaflash Cool & Dermaflash Pro   Viktoria DeAnn Website: Viktoria DeAnn Products: Pepti Eye Serum & VIO Hydra Firm Eye Cream   FarmHouse Fresh Website: FarmHouse Fresh Product: Full Moon Dip   IMAGE Website: IMAGE Product: Vol.U.Lift   Pevonia Website: Pevonia Product: Phyto-gel Cleanser   Osmosis Website: Osmosis (TriFusion Skin Ritual)   About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, and business owner with more than 20 years of experience in corrective skin care. Known as an "ingredient junkie" and industry cheerleader, she empowers professionals to think beyond products and develop a deeper understanding of skin function and formulation. In addition to her practice, Cressman is the founder of the HHP Collective, a practitioner-led community focused on strengthening clinical reasoning and advancing professional growth within the esthetics industry.   Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors: Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   TiZO Mineral Sunscreens set the standard for aesthetic elegance with tinted and non-tinted formulas for use on virtually all skin types and tones. Our name reflects our commitment: TIZO = Titanium dioxide + Zinc Oxides. All TiZO products are reef-friendly and 100% free of chemical sunscreens, dyes, fragrances, gluten, phthalates, and parabens.  TiZO Photoceutical Skincare is the perfect partner to our sunscreens in the fight against photoaging. These silky, elegant products address tone, texture and hydration while helping to prevent further damage. From our flagship TiZO3 Primer/Sunscreen SPF 40 to our gentle Ultra Zinc formulations to our NEW Advanced Vitamin C+E Serum with Bakuchiol, TIZO has the ideal selection of products to Protect, Repair, and Revitalize skin.  Website: https://tizoskin.com/  Facebook: @tizoskin  Pinterest: @tizoskin  Instagram: @tizoskin  YouTube: @tizoskin     GlossGenius Gaps in your schedule. Clients who don't rebook. Tight margins. High payment processing fees. Sound familiar? When you're running your own practice, you don't have time to figure out where you could be making more money. Especially when you're stitching together booking, payments, and a clunky EMR that only makes things harder. That's why we love GlossGenius — the business management platform that does the work for you. It fills your calendar, rebooks clients automatically, upsells high-margin services, and has the lowest flat-rate payment processing fees. Plus, all the HIPAA-compliant tools you need for charting, consents, and client records — without the admin chaos. GlossGenius grows your revenue and handles the busywork, so you can focus on your clients. Use code ESTY at GlossGenius.com for 50% off your first two months of their Gold or Platinum plan. GlossGenius. More Growth. Less Busywork. Visit https://glossgenius.com/ascp for more details.   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare 

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down what it actually looks like to hire support staff in your beauty business, why most stylists do it wrong, and how to make sure you get a real return on the investment. If you are a six-figure stylist who is maxed out, stuck doing everything yourself, and wondering if bringing someone on is the right move, this episode is for you.Hunter walks through the full hiring process from identifying the gap in your business that actually needs to be filled, to defining the role, finding candidates, and running a paid test project that tells you everything you need to know before you commit. He also introduces a framework for understanding the two types of hires and why knowing the difference before you post a single job listing will save you a significant amount of time, money, and frustration.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown get into the money conversation most stylists either avoid entirely or stress about at the wrong time. If you are an independent hairstylist or salon suite owner who has crossed or is approaching the six-figure mark and you want to actually understand what is happening with your money, this episode is for you.Hunter and Jodie walk through what financial management as a stylist entrepreneur actually looks like at different income levels, why the advice to cut expenses is not always the right move, and what it really means to increase your profitability. Hunter is candid about the limits of his own expertise while sharing the real frameworks he uses with Mastermind clients to help them take home more money without working more hours.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down what is actually happening beneath the surface when a hairstylist is overbooked and why being fully booked is not the finish line most stylists think it is. If you are three to four weeks booked solid, turning away new clients, and still feeling exhausted, stretched thin, and stuck, this episode is specifically for you.Hunter and Jodie walk through the real costs of staying overbooked for too long, from the administrative and operational weight that spills into your time off, to the income potential you are quietly capping every time you say no to a new client. This is not about being ungrateful for a full book. It is about understanding what it is actually costing you to stay there without a plan to scale out of it.Key Takeaways: