Wedding Pros who are ready to grow - with Becca Pountney

Today I'm chatting with Wedding Photographer turned Zentangler - Becky Harley. Having hit burn out herself, Becky wanted to evaluate her time and work out how to look after herself amidst the chaos of life. Today we talk about Burnout, Balance and Business.Visit the Ivy's Corner Website and take a free Zentangle lessonClick here to see how my own tangle turned out after taking Becky's free lesson.Follow Ivy's corner on Instagram and Youtube Time Stamps:00:10 - Managing Pressure Points in Wedding Planning00:45 - Introduction to Burnout and Balance in Business12:55 - Recognizing Burnout: Personal Experiences and Signs17:43 - Finding Space for Self-Care and Mindfulness34:09 - The Influence of ZentanglingMentioned in this episode:Wed Pros Live in LondonJoin the wedding education event of the year as I bring Wed Pros Live to London. Join us on Wednesday 25th March 2026 at the Royal Horseguards Hotel in London for a full day of high energy, high level wedding education. Get your tickets now!Wed Pros Live 2026

Today I am sharing the recording from a live panel discussion that took place a few weeks back at The Royal Horseguards Hotel. Alison Hargreaves interviewed myself and Elizabeth Solaru about the state of the industry, writing a book and our thoughts on luxury. I also announced my brand new event for 2026 - Wed Pros Live.Get a ticket for Wed Pros LiveBuy my book 'Done is Better than Perfect'Buy Elizabeths book 'The LUXPreneur'Find out more about the Royal Horseguards HotelFollow Alison from Guides for Brides on Linked inFind Elizabeth on InstagramTime Stamps:00:01 - Introduction to Wedding Business Strategies02:51 - Introduction to the Panel Discussion13:05 - Authenticity in Business Values15:41 - Navigating Luxury in the Digital Age26:38 - Navigating Luxury and Mid-Premium Markets29:27 - Exploring Luxury and Experience35:17 - Facing the Uncomfortable Truths of Business Ownership43:07 - Understanding Market Trends in Business48:39 - Taking Your Business Seriously

Today I am talking all about pricing! How much should you charge? Should you discount? How do you raise your pricing? How should you show your pricing on your wedding business website? In today's episode I am giving you my thoughts on it all!Want to talk about your pricing questions? Book a one to oneJoin the members loungeBook for Wed Pros Live 2026Time stamps were unavailable for this episodeMentioned in this episode:Wed Pros Live in LondonJoin the wedding education event of the year as I bring Wed Pros Live to London. Join us on Wednesday 25th March 2026 at the Royal Horseguards Hotel in London for a full day of high energy, high level wedding education. Get your tickets now!Wed Pros Live 2026

Should my wedding business use paid ads? This is a question I get asked a lot! Whether you are considering Google Ads or boosting some social media posts - this episode is for you. Today I am chatting with the President of 'The I Do Society' Mark Chapman to get all the info you need before dropping a big budget on paid ads. Find out more: https://theidosociety.com/Follow Mark on InstagramJoin the Summer of Tiktok:Training programmeFREE 30 day content calendarWedding Pro Agency helpTime Stamps:00:10 - Introduction to Wedding Business Marketing05:30 - The Evolution of Wedding Advertising07:57 - Navigating Advertising Strategies in Uncertain Economic Times18:33 - Understanding the Value of Advertising Spend22:33 - Understanding Client Needs in Advertising30:23 - Understanding TikTok as an Entertainment Platform35:40 - The Rise of ChatGPT in MarketingMentioned in this episode:Summer of Tik Tok!Join the Summer of TikTok from training to the agency - there is something for you.TikTok Pro

Today I am talking to you all about TikTok and Reels and why it's time for you to be paying attention to them. This summer is the perfect time for you to capture that all important content - so what's holding you back? In this episode I break down my own TikTok journey over the last two months and what I have learnt so far. Ready to dive in to your own summer of TikTok? The links you need are below:Get your FREE 30 day content planJoin the Summer of TikTok ProWant us to capture content for you? Email support@beccapountney.comFollow me on Tiktok and InstagramJoin the Wedding Pro Members Lounge.Time Stamps:00:02 - Understanding TikTok for Wedding Businesses01:40 - Embracing TikTok: The New Frontier for Wedding Businesses13:23 - Understanding Audience Differences in Social Media15:43 - Transitioning Strategies for Social Media Success22:10 - Batching Content for Efficiency29:43 - Introducing the Summer of TikTok

Last week I was invited to a special sustainable party at the Bodleian Library in Oxford to celebrate 30 years of Guides for Brides.I interviewed some of the event suppliers and guests to find out about how they made the event fully sustainable and how we can all learn from that. I also got the exclusive on a brand new wedding industry initiative - 'The UK Wedding Association'.This special episode was also filmed and you can watch it in full over on youtube.Click to watch the video.Discover more about The UK Wedding AssociationThanks to all of the guests on today's episode:Alison Hargreaves - Guides for BridesMichelle Miles - The Sustainable Wedding AllianceMelissa Bennett - Oxford Fine DiningClaudia Fox - Green Fox BakeryPerry Bushell - The Bodleian LibraryLibby Clark - Libby Clark PhotographyAshleigh Beechers - Magical Memories PhotoboothsTim Sentance - Boujee MusicOliver Couchman - Revilo TwistNikita Thorne - Guides for BridesHuge thanks to James Walton for the tech support - That Event CompanyTime Stamps:01:57 - Sustainability in the Wedding Industry09:48 - Sustainability in Wedding Planning17:40 - Sustainability in Wedding Venues22:20 - Sustainable Practices in the Event Industry

Have you ever wondered what makes good copy? How do you use words to sell your wedding business and stand out from the crowd? Today I am chatting with wedding industry copywriter Jennie Hawkins who is going to be sharing her top tips with you.Visit Jennies websiteFind Jennie on InstagramGet the FREE SEO blogging checklistTime Stamps00:02 - Understanding What Makes You Different07:01 - From Horses to Tesla: A Journey in Marketing11:10 - Transitioning into the Wedding Industry22:08 - Understanding Copywriting and SEO Strategies30:10 - Highlighting Your Unique Selling PropositionMentioned in this episode:Summer of Tik Tok!Join the Summer of TikTok from training to the agency - there is something for you.TikTok Pro

Today I am chatting with wedding planner Vikki Richman about why you should never stop learning in your wedding business. She talks about her journey into the industry and the many things she has learnt along the way.Follow Vikki on Instagram or FacebookJoin the Wedding Pro Members LoungeTime Stamps:00:00 - Embracing Continuous Learning03:56 - The Journey to Becoming a Wedding Planner12:09 - The Importance of Communication in Planning17:11 - The Importance of Lifelong Learning in Business28:13 - The Importance of Community in Wedding PlanningMentioned in this episode:Wedding Pro members loungeFind out more about the wedding pro members lounge: https://go.beccapountney.com/wedpro

Last week I got back from the USA having taken a full three weeks out of the business. No access to emails, no social media and time to be completely present with my family. This is the most time I have had off since 2016 and wow was it needed. I know it feels scary to walk away, but today I share how I made it happen.Need support? Join the Wedding Pros Members loungeTime Stamps00:12 - Taking a Break: My Three-Week Holiday Experience02:21 - Preparing for a Holiday: The Importance of Planning Ahead09:42 - Preparing for a Digital Detox: Strategies for Boundaries12:24 - Lessons Learned from Taking a Break18:01 - The Importance of Being Present

Today I am chatting with the Telephone Assasin - Anthony Stears. In an age where we tend to avoid picking up the phone, Anthony shares why we don't need to be scared and how we can make an impact with a simple phone call. Don't be skeptical... just give it a listen.The Telephone Assassin WebsiteFind Anthony on LinkedinAnthony's phone number: 0800 008 7597Buy his bookTime Stamps:00:15 - Establishing Credibility in Communication01:51 - The Rise of the Telephone Assassin24:10 - The Art of Phone Conversations in Sales41:12 - The Evolution of Sales Conversations

Today I am chatting to founder of Stress Free Hire and the Venue Styling Academy Liz Sexton. She takes us back over her 30 year career in the wedding industry and talks about some of the less glamorous sides of the business that we should all be paying more attention to.Find Liz on Instagram and drop her a DM to get a copy of her free resourcesTime Stamps:00:00 - Setting the Stage for a Perfect Wedding06:59 - Navigating Change in the Wedding Industry17:33 - The Evolution of Wedding Planning21:44 - The Importance of Community Support in Business26:31 - Transitioning to Venue Styling EducationMentioned in this episode:Wedding Pro members loungeFind out more about the wedding pro members lounge: https://go.beccapountney.com/wedpro

Today I am chatting with Ciara Crossan, Founder of Wedding Pro and Wedding Dates. Each year they release an excellent wedding industry report that I LOVE. In today's episode we dive deep into the stats to see what you should be paying attention to in 2025.Download the 2025 UK wedding pro by wedding dates reportDownload the 2025 Ireland wedding pro by wedding dates reportJoin the Wedding Pro Members LoungeTime Stamps:00:05 - The Importance of Virtual Tours in Wedding Planning00:37 - Introduction to the 2025 Wedding Industry Report11:08 - The Rise of Gen Z and Marketing Strategies21:38 - The Impact of AI on Wedding Planning33:23 - The Rise of Ghosting in Wedding Planning37:37 - Understanding Ghosting in the Wedding IndustryMentioned in this episode:Wedding Pro members loungeFind out more about the wedding pro members lounge: https://go.beccapountney.com/wedpro

Want to know the mistakes wedding venues are making? Shannon Tarrant is here to help. With 20 years experience in the wedding industry and running her businesses The Venue Help desk and Wedding Venue Map, Shannon has seen it all! We talk about mistakes venues are making, but also about how wedding pros can work better with venues, and avoid begging to be on the recommended supplier list.Follow Shannon on InstagramVenue Help DeskWedding Venue MapWork with BeccaTime Stamps:00:11 - Introduction to Wedding Business Marketing09:07 - Navigating the Wedding Venue Landscape15:51 - The Vendor-Venue Dynamic26:27 - Engaging with Vendors: Strategies for VenuesMentioned in this episode:Wedding Pro members loungeFind out more about the wedding pro members lounge: https://go.beccapountney.com/wedpro

Today I am talking about the time saving hacks I use in my own wedding business. As a busy mum and entrepreneur I am always looking for more efficient ways to operate, and as my word of the year is boundaries, I am finding ways to be better at separating work and life too.In today's episode I talk about re-purposing content, setting up business Whatsapp, storing passwords and even auto filling information on your phone.Want weekly hacks and updates from me? Join the Wedding Pro Members Lounge.Find all the ways you can work with me here Here are the links I mention in today's episode:Whatsapp for businessAir landlineSnap instaLast PassTime Stamps:00:12 - Time Management for Wedding Pros02:10 - Effective Time-Saving Hacks for Your Wedding Business11:22 - Managing WhatsApp for Business: Keeping Personal and Professional Separate17:34 - Setting Up Text Replacement on Your iPhoneMentioned in this episode:Wedding Pro members loungeFind out more about the wedding pro members lounge: https://go.beccapountney.com/wedpro

Today I am chatting with one of my members - Rebecca Cole. Rebecca has an amazing background in the entertainment industry and has spent the last decade working as a wedding singer. We chat about navigating a career change, a young family and keeping up with the industry changes.Find Rebecca on TikTok, Facebook or InstagramVisit Rebecca's websiteFind out about the Wedding Pro Members LoungeTime Stamps:00:10 - Introduction to Wedding Business Strategies06:18 - Transitioning to Wedding Singing08:44 - Starting a Career in Wedding Singing20:51 - Navigating Work and Family Life31:56 - Navigating the Wedding Industry: Community Over Competition34:26 - Navigating the Challenges of Wedding Business

Choosing a CRM (or customer relationship management) tool for your wedding business or venue is a way to streamline your processes and save yourself time. However trying to decide which tool and price point is right for you can be a complete minefield. In today's episode I am talking to Rachel Parker who not only works as part of my team but also owns her own VA business. At the end of last year I set Rachel a research project - to compare 3 of the most popular wedding industry CRM's systems and in today's episode we discuss her findings. We talk about the features they have, the pros and cons to each, the pricing and who they would work best for. If you have been considering a CRM or want to see if yours is the best option for you, then dive into today's episode to find out.Find out more about how the Wedding Pro Agency can help you get set up.Join the Wedding Pro Members LoungePlease note all the links below are affiliate links:Check out BriteBiz (and get 25% off your first two months)Check out DubsadoCheck out Aisle Planner - Use code BeccaFollow Rachel on InstagramTime Stamps:00:28 - Introduction to CRM for Wedding Businesses04:32 - Understanding CRM: A Comprehensive Overview08:31 - Introduction to CRM Systems for Wedding Professionals14:15 - Pros and frustrations with Aisle Planner20:31 - Pricing and Project Management in Aisle Planner24:44 - Transitioning to Dubsado: A New Perspective on Project Management Tools30:22 - Exploring Dubsado's Features and Limitations37:20 - An Overview of Dubsado's Features and Pricing44:21 - Integration Features of BriteBiz50:22 - Limitations with BriteBiz01:00:01 - Getting Started with CRM Systems01:06:12 - Building a Community in the Wedding Industry

Is your wedding business inclusive? What does that even mean? Today I am chatting with Anna Langley, cofounder of His Day and author of the Wedding Industry Inclusivity Toolkit.We discuss how we can all do more to be inclusive and how to avoid tokenism in our marketing. There is something for all of us to reflect on in today's discussion as we all strive to do better in this area.Look at Anna's Inclusivity ToolkitFollow Anna on InstagramTime Stamps:00:00 - Understanding Inclusivity in Business08:52 - Understanding Diversity, Equity, and Inclusion in the Wedding Industry21:22 - Understanding Inclusivity in the Wedding Industry24:03 - Navigating Inclusivity in Marketing36:46 - Introduction to the Toolkit for InclusivityMentioned in this episode:Free Webinar series - Fast Track to Wedding Business SuccessJoin me this March for a FREE webinar series all about how to fast track your wedding business success in the new consumer culture we live in. Live webinars daily from Tues 18th - Thurs 20th March 2025 7:30pm UK I 3:30pm EST. Sign up for your FREE space and to access the recordingsFree Webinar series

This year I invented a brand new term to describe the marketing landscape in 2025 - introducing The Marketing Theme Park™. We are no longer living in a consumer culture that reflects the traditional marketing funnel, so it's time to embrace a new marketing era. In today's episode I walk you through my concept and explain how you can make changes in your wedding business to reflect it.Want to share the concept wider? Feel free but please credit me!Want me to speak on stage at your event? Get in touch!Time Stamps:00:01 - The End of the Marketing Funnel03:09 - Understanding the Marketing Theme Park12:05 - Navigating the Attention Economy14:25 - Navigating the Marketing Theme Park24:50 - Navigating the Marketing Theme Park

Today I am chatting with Wedding Venue Owner and speaker Ian Ramirez about all things venues. From how to change your venue open day model to how to build better relationships with suppliers we cover it all. I love Ian's approach to his venue and how he is breaking the mould when it comes to marketing.Follow Ian on InstagramDiscover the Venue Help Desk Time Stamps:00:00 - Strategies for High Impact with Low Effort01:29 - The Journey into the Wedding Industry10:45 - Shifts in Wedding Trends13:17 - Vendor Relationships in the Wedding Industry21:35 - The Evolution of Venue Marketing29:56 - Goodbye to the Open House35:42 - Transforming Venue Tours: From Observers to Participants41:24 - Starting a New Venture: The Venue Help Desk

Want to market your wedding business but low on cash? In today's episode I am chatting with wedding photographer Craig Peterman about the low cost marketing strategies he has used to find success. Follow Craig on InstagramVisit Craigs websiteTime Stamps:00:06 - Building a Referral Network08:48 - Low Cost Marketing Strategies for Wedding Businesses15:38 - Exploring Connections and Networking in the Wedding Industry25:53 - Exploring Income Growth Strategies in Wedding Photography

Today I am discussing why brand photographer is essential with Gillian Devine. We discuss Gillians own journey, why she thinks brand photography matters and she shares tips to help you get the most out of your next brand shoot.Watch the FREE 5 day marketing courseFind Gillian on InstagramTime Stamps:00:00 - Understanding Visual Marketing04:33 - The Evolution of a Brand Photographer11:32 - Navigating Personal and Professional Growth12:50 - The Journey to Spain and Beyond28:45 - The Importance of Brand Photography30:14 - The Importance of Brand Photography

Today I am chatting with The Live Event artist - Lucy Mcloughlin about how she turned her passion for live painting into profit. Lucy travels the world working with clients and brands many would dream of, all whilst juggling a busy family life. Listen to her inspiring story in today's episode.Follow Lucy on InstagramSee her painting of meVisit Lucy's websiteTime Stamps:00:03 - Finding Your Passion04:32 - The Impact of Parental Support on Creative Careers10:22 - Becoming a Live Event Artist16:16 - Beginning the Journey: Securing the First Clients21:42 - Overcoming Rejection in Creative Pursuits26:30 - Reflections on Career Highlights34:19 - Balancing Business and Family Life41:16 - The Importance of Networking and Continuous LearningMentioned in this episode:Work with me in 2025Want to work with me in 2025? Here's 3 ways we can work together: 1) One to One with an in-person marketing workshop or online strategy session 2) Work with us at the Wedding Pro Agency 3) Join the Wedding Pro Members Lounge for 2025Wedding Pro Members Lounge

In 2025 you need to pay more attention to your wedding business sustainability. Today I am chatting with Michelle Miles from the Sustainable Wedding Alliance about why couples are starting to ask questions on your sustainability and how you should be responding. There is no judgement here and Michelle shares practical ways we can all do one extra thing to move our businesses in the right direction:Check your domain host and whether it's green nowBuy your summit ticket for 5th February 2025Follow the Sustainable Wedding AllianceTime Stamps:00:04 - Building Trust Through Transparency06:18 - The Birth of the Sustainable Wedding Alliance19:36 - The Growing Awareness of Sustainability in Weddings30:48 - The Journey Towards Sustainable Choices

Sales can be something that we shy away from in the wedding industry, but Maria is here to help us change our mindset. In today's episode she walks us through how to change our attitude, have more confidence and close that sale. If you want a business, not a hobby then sales is an essential ingredient for success.Join Maria's sales programmeJoin Maria's ChallengeFollow Maria on InstagramTime Stamps:00:07 - Understanding Emotional Buying Decisions05:51 - The Journey to Embracing Sales13:51 - Understanding Sales: Shifting Perspectives18:02 - Building Client Relationships Through Process and Value33:26 - Establishing Boundaries in SalesMentioned in this episode:Work with me in 2025Want to work with me in 2025? Here's 3 ways we can work together: 1) One to One with an in-person marketing workshop or online strategy session 2) Work with us at the Wedding Pro Agency 3) Join the Wedding Pro Members Lounge for 2025Wedding Pro Members Lounge

Today I am chatting with one of my Wedding Pro Members - Toastmaster John. John is quite the character and when I first met him I knew he was not your 'stereotypical' toastmaster. Today we talk about his varied career, the work he put into becoming a Toastmaster and how he is embracing social media - including TikTok!Visit Johns WebsiteFind John on InstagramFind John on TiktokJoin the Wedding Pro Members LoungeTime Stamps:00:07 - Introduction to Wedding Marketing02:46 - The Journey to Toastmaster18:21 - The Evolution of Toastmasters27:02 - The Importance of Education in Wedding BusinessMentioned in this episode:Work with me in 2025Want to work with me in 2025? Here's 3 ways we can work together: 1) One to One with an in-person marketing workshop or online strategy session 2) Work with us at the Wedding Pro Agency 3) Join the Wedding Pro Members Lounge for 2025Wedding Pro Members Lounge

Today I am sharing 2025 wedding business marketing trends. As we start 2025 I wanted to give you a round up of the marketing strategies that are hot as we enter the new year. From AI to shifts in social media marketing, I cover it all. Lets get your marketing year off to a strong start.Buy the planathon replayJoin the Members Lounge for additional training.Time Stamps:00:19 - 2025 Marketing Trends in the Wedding Industry04:22 - Embracing AI in Marketing Strategies09:49 - The Rise of WhatsApp in Marketing13:04 - Shifts in Social Media Marketing for 202520:44 - The Rise of Personalization in MarketingMentioned in this episode:Work with me in 2025Want to work with me in 2025? Here's 3 ways we can work together: 1) One to One with an in-person marketing workshop or online strategy session 2) Work with us at the Wedding Pro Agency 3) Join the Wedding Pro Members Lounge for 2025Wedding Pro Members Lounge

Have a very Happy Christmas, go watch a Christmas Movie and eat far too much chocolate!See you in the New Year!

Today I am talking with Jen Sulak about how she found her hyper niche in the wedding industry with her brand 'Weirdo Weddings'. Originally known as 'Pink Light Images', Jen went through a transformational time in 2020 and realised she needed to lean further into her authentic self, and Weirdo Weddings was born.In this episode we discuss how to 'niche' well, how to show up yourself online and why you need to find your people in the wedding industry.Find Jen on InstagramTime stamps:00:08 - Building a Cohesive Brand Identity04:22 - Overcoming Intimidation in the Wedding Industry10:27 - The Journey into Wedding Photography17:42 - Embracing the Weirdo Weddings Niche25:01 - Finding Your Niche and Doing the Work27:56 - Embracing Creativity and Niche Marketing34:50 - Embracing Authenticity and Overcoming Fear42:01 - Finding Your CommunityMentioned in this episode:Work with me in 2025Want to work with me in 2025? Here's 3 ways we can work together: 1) One to One with an in-person marketing workshop or online strategy session 2) Work with us at the Wedding Pro Agency 3) Join the Wedding Pro Members Lounge for 2025Wedding Pro Members Lounge

Today I am chatting with one of my Wedding Pro Members - Denise Whelan. Denise tells the story about how she transformed her life and her career almost by accident. She now lives in Spain and works as a wedding celebrant and destination wedding planner and is loving life in the sunshine. Her story is inspiring and she has lots of learnings to share along the way.Visit Denise's websiteFind Denise on Instagram.Join the Wedding Pro Members LoungeTime Stamps:00:00 - Navigating Difficult Relationships01:12 - Denise's Journey into Weddings14:45 - Transitioning to Wedding Planning in Spain19:20 - Embracing Opportunities in Destination Weddings25:11 - Navigating the Highs and Lows of the Wedding IndustryMentioned in this episode:Wedding Pro agencyNeed some help in your wedding business? Our new service allows my team to manage your social accounts, create you a new website or complete one off admin tasks for you. Get in touch to find out more at: www.weddingproagency.co.uk

Today I am chatting with wedding celebrant Amanda Wheal fresh from her trip to Wedding MBA in Las Vegas. She shares how she went from a career as a teacher to being part of a wedding in Las Vegas. We talk about why she now embraces every new experience and the value she puts on wedding education. It's a fantastic conversation and she shares lots of learnings too!Want to head to Wedding MBA next year in Vegas? Use code BECCA at the checkout for a great discount on your ticket:www.weddingmba.comVisit Amandas WebsiteFollow Amanda on Instagram and FacebookTime Stamps:00:05 - Introduction to Wedding Business Strategies01:53 - Amanda's Journey into the Wedding Industry09:32 - The Journey to Las Vegas: Embracing New Experiences19:56 - Exploring the Wedding Industry29:11 - Networking and the Power of Interviews34:51 - Unexpected Moments on Stage39:44 - Discovering Las Vegas: Highlights and ExperiencesMentioned in this episode:2025 PlanathonJoin my for a 3 hour session on Zoom to get you 2025 ready! This years planathon will be on Tuesday 10th December, with a replay also available. 2025 Planathon

It's time to go behind the scenes of Wedding MBA 2024.It's less than 2 weeks since I returned from Las Vegas for this years Wedding MBA and I am still buzzing. This conference is like no other with the biggest and best wedding educators teaching and sharing their insights. In today's episode I share some of my highlights and leanings as well as bringing you the opinions of some of the attendees from both the US and the UK. It was such a privilege to speak at this years event on 'Business First Impressions', if you were in my session - thanks for being there!If you are thinking of attending next years event in Vegas, the tickets are already available from the link below. Use the code BECCA to get a great discount.https://www.weddingmba.com/Thinking of heading to Vegas? Look at the guide I put together for people considering the trip last year.Time Stamps:00:12 - Reflections from Wedding MBA 202404:27 - Exploring New Tech Tools in the Wedding Industry07:36 - Key Themes Emerging from the Wedding MBA Conference10:50 - The Impact of Automation and Personal Touch on Customer Experience14:23 - Embracing New Ideas and Taking Action15:15 - Guest InterviewsMentioned in this episode:2025 PlanathonJoin my for a 3 hour session on Zoom to get you 2025 ready! This years planathon will be on Tuesday 10th December, with a replay also available. 2025 Planathon

It's time to get your wedding business 2025 ready. As engagement season approaches it's the perfect time to get your goals set, your website updated and your prices sorted. In today's mini episode I run through a checklist to help you ensure you are ready.Time Stamps:00:07 - Preparing for the Engagement Season01:02 - Preparing Your Wedding Business for the Next Season06:57 - Planning for 2025: Reflecting on Services and Strategies12:25 - The Importance of Education in Business Planning16:21 - Taking Time for Yourself: The Importance of Breaks

Today I am chatting with founder of Eternity and South Asian Wedding specialist Anshika Arora. In this episode we talk about the opportunities that lie in the South Asian Wedding market, how to set your business apart and how to embrace and understand different cultures and their wedding traditions.Check out Eternity Use discount code Becca10Find out more about the Revive Wedding SymposiumFollow Eternity on InstagramTime Stamps:00:00 - Introduction to the Podcast00:00 - Understanding Your Audience00:42 - Meet Anshika Arora of Eternity01:46 - Anshika's Journey into the Wedding Industry02:56 - The Gap in the South Asian Wedding Market10:27 - Challenges in Planning Multicultural Weddings13:03 - Marketing to Multicultural Couples18:10 - Revive Symposium for Asian Weddings21:13 - Evolution of Eternity: A New Planning Tool28:29 - Feedback from Couples and What's Next

Do you ever wonder how to make it in the luxury wedding sector? Today I am chatting with Elizabeth Solaru - founder of Elizabeths Cake Emporium and author of 'The Luxpreneur'. We talk about her story, the different types of luxury and the highs and lows of working with luxury clientele.Buy Elizabeths bookVisit her websiteFollow Elizabeth on InstagramTime Stamps:00:00 - Introduction to Luxury Mindset01:24 - Journey into Cake Making02:44 - Transitioning to Entrepreneurship06:08 - Strategies for Client Acquisition14:46 - Understanding Luxury Branding15:08 - The Five Pillars of Luxury Brands20:56 - Creating Luxury Experiences27:34 - Types of Luxury Clients30:48 - Finding Luxury Clients Online34:34 - Overcoming Imposter Syndrome45:44 - Conclusion and Key Takeaways46:22 - Final Thoughts and Book Promotion

Tomorrow my book is officially published and it has been quite the journey to get there. In today's episode I take you behind the scenes of the rollercoaster ride that has been getting this book out into the world, and I even read some extracts to wet your appetite.Done is better than perfect is available to order now:https://beccapountney.com/book/Use the code PODCAST to get free shipping to the UK and discounted shipping worldwide.Time Stamps:00:00 - Introduction to My Book Journey00:08 - Why I Wrote This Book00:16 - Behind the Scenes: The Writing Process01:09 - The Challenges of Writing a Book05:19 - The Importance of Mindset12:05 - Finding My Writing Style19:01 - The Role of an Editor21:27 - Getting Endorsements and Feedback27:38 - Launching the Kickstarter Campaign33:55 - The Final Steps to Publication40:00 - Conclusion and Next Steps

Today's episode is a special one as it was recorded LIVE from the Biltmore Hotel in Mayfair. The first ever live edition of the podcast was a panel discussion titles 'meeting of the wedding minds. Our host for the evening was Alison Hargreaves, founder of Guides for Brides and joining me on the panel were two renowned Wedding Industry educators from the US - Renee Dalo and Leah Weinberg.Our live audience submitted questions and we covered a wide range of topics from getting reviews to attracting American customers. We dived deep into trends and talked about the books we have all been writing.Thanks to:The Biltmore Hotel for hosting usVisualist for sponsoring the event and giving everyone a gift bagDave Hadley for the official photosRebecca Cole for singing on the eveningSmart Light and Sound for the equipmentFollow my InstagramFollow Leah on InstagramFollow Renee on InstagramFollow Guides for Brides on InstagramTime Stamps:00:38 - Intro to the Podcast and Event00:00 - Moving Reviews to New Platforms03:53 - Trends in Wedding Planning04:48 - Marketing Insights for Wedding Businesses07:24 - Navigating Client Expectations08:37 - The Importance of Email Marketing11:02 - Strategies for Gathering Customer Reviews17:45 - Building Relationships with Preferred Suppliers32:48 - The Power of Authenticity in Business32:53 - Panelists Share Their Book JourneysMentioned in this episode:Wedding Show Success workbookGot a Wedding Show coming up? Make sure you have a strategy in place. Download my free wedding show success workbook, and get a special price on my 3 part video training series about how to get the most out of your next show.Wedding Show success workbook

One thing that makes me sigh is when your website says 'sign up to our email newsletter'. Today I am going to share with you why this strategy doesn't work, and how to give your email marketing a revamp. We are going to look at email marketing strategies that work, and how you can implement them in your wedding business.Follow me on InstagramTime Stamps:00:00 - Introduction to Email Marketing00:08 - The Problem with Newsletters00:48 - Why Email Marketing Outperforms Social Media01:17 - Understanding Deliverability and Reach03:18 - Alternatives to Traditional Newsletters04:29 - Effective Strategies for Collecting Emails11:28 - The Importance of Value in Email Marketing19:11 - Implementing Competitions and Quizzes20:29 - Creating Engaging Content for Your Audience28:06 - Final Thoughts and Next StepsMentioned in this episode:Wedding Show Success workbookGot a Wedding Show coming up? Make sure you have a strategy in place. Download my free wedding show success workbook, and get a special price on my 3 part video training series about how to get the most out of your next show.Wedding Show success workbook

Today I'm chatting with Bailey Readings, a young entrepreneur and AI expert. He shares his remarkable journey from starting a cookie cutter business at just 14 years old to launching Automated Flow, a company that leverages AI to streamline business processes.We talk about the way AI is evolving, the power of chat bots and how you can start embracing AI in your wedding buisiness.Want Baileys free AI prompt cheat sheet? Go ask Becca Bot for it by typing the key words 'AI Cheat Sheet'.Click here to find Becca BotFollow Bailey on LinkedinTime Stamps:00:00 - Introduction to AI in Business00:48 - Meet Bailey Reddings: A Young Entrepreneur05:14 - The Journey from Cookie Cutters to AI07:04 - Understanding AI and Its Impact10:47 - What is Becca Bot?11:58 - Creating Becca Bot: Behind the Scenes15:26 - The Future of AI and Chatbots25:18 - Practical Ways to Use AI in Your Business29:55 - Conclusion and How to Access the Cheat SheetMentioned in this episode:Wedding Show Success workbookGot a Wedding Show coming up? Make sure you have a strategy in place. Download my free wedding show success workbook, and get a special price on my 3 part video training series about how to get the most out of your next show.Wedding Show success workbook

I'm back for part two of my conversation with Damian Bailey, founder of The Wedding Industry Awards. In this episode we discuss how to make the most of the awards process from the moment you are shortlisted through to the awards night itself. If you missed part 1 you can listen to it here.Find out more about The Wedding Industry AwardsTimestamps00:00 - Introduction to the Episode00:00 - Building Excitement on Social Media00:13 - Engaging with Your Audience Before the Event00:31 - The Importance of Posting During the Event07:39 - Maximizing Opportunities as a Finalist04:31 - How to Announce Your Shortlisting10:41 - Crafting Your Social Media Strategy19:22 - Networking Tips for the Awards Night04:13 - Preparing for the Awards Ceremony51:23 - What to Do After the Awards59:28 - Key Takeaways for Future Awards Participation01:07:12 - Closing Thoughts and Final Advice

When was the last time you reflected on how accessible your wedding business is? In today's episode I am chatting with Ceilidh caller Lisa Heywood about how she's ensuring her wedding business is making strides to being truly accessible to all. In today's episode Lisa shares her insights and challenges us all to think more about what we are doing to be truly inclusive.Find out more about LisaFollow Lisa on InstagramLisa has also provided some great resources to help you:10min video about the social model of DisabilityUnderstanding Disability blog seriesDisabled Eliza talking about planning a wedding as a wheelchair user Lucy Edwards talks about planning as a blind bride-to-be Celebrant Kathryn talks about planning her accessible weddingTime stamps:Starting the Conversation (00:00:00)Becca discusses the importance of asking about access requirements on booking forms.Introduction of Guests (00:00:25)Becca introduces herself and Lisa, highlighting Lisa's expertise in accessible barn dances.Lisa's Background (00:01:41)Lisa shares her journey into the barn dance business, influenced by her family's ceilidh band.Difference Between Barn Dances and Ceilidhs (00:02:35)Lisa explains the distinctions and similarities between barn dances and ceilidhs.What a Barn Dance Involves (00:03:32)Lisa describes the setup and flow of a typical barn dance event.Lisa's Day Job (00:04:58)Lisa discusses her work with Drake Music, focusing on accessibility in the music industry.Understanding Disability (00:06:20)Lisa introduces the social model of disability, emphasizing societal barriers over individual impairments.Defining Accessibility (00:07:51)Lisa explains accessibility as the removal of barriers for disabled individuals to access services.Making Wedding Businesses Accessible (00:09:27)Lisa shares practical steps for wedding businesses to enhance accessibility.Booking Form Questions (00:11:26)Lisa discusses the importance of including access requirement questions on booking forms.Starting the Conversation (00:12:43)Lisa emphasizes the need for open communication about access needs with clients.Overcoming Fears in Conversations (00:14:25)Lisa advises on avoiding assumptions and using respectful language when discussing disability.Language and Terminology (00:15:42)Lisa provides guidance on using appropriate language regarding disability.Avoiding Tokenism (00:18:06)Becca shares an experience at a theme park, highlighting the pitfalls of superficial accessibility measures.User...

When Stef married a farmer she didn't realise that owning a wedding venue would be on the cards. Having held her own wedding on the farm, she realised there was a huge opportunity to open up the farm to more couples. Now Stef runs a successful wedding venue and today she shares her story. We talk about the highs and lows of running a venue, the importance of business training and a training opportunity she has coming up in October!Join the training day on October 2nd at Bennetts Willow Barn.Use the code BECCA for a discount on your ticketFollow Bennetts Willow Barn Weddings on InstagramTime Stamps:Introduction to the Podcast (00:00:00)Stef shares her thoughts on learning and the importance of attending paid events for growth.Stef's Background (00:00:53)Stef discusses her journey from solicitor to wedding venue owner and her personal wedding experience.Transition to Farming (00:01:43)Stef explains her decision to leave law due to family needs and her husband's farming career.Life on the Farm (00:04:47)A glimpse into the busy daily life of Stef's family on the farm and its demands.Starting the Wedding Venue (00:06:53)Stef recounts how her wedding led to opening the farm for other weddings and events.Diversification of the Farm (00:07:11)The initial diversification into glamping and the planning of their wedding venue.Building the Venue (00:09:07)Stef describes the construction of the yurt for their wedding and subsequent bookings.Creating a Unique Experience (00:10:13)The venue's laid-back approach and how it caters to couples' desires for personalization.Flexibility in Weddings (00:12:03)Stef emphasizes the importance of flexibility in wedding planning and making it personal.Highs and Lows of the Business (00:14:49)Stef reflects on the rewarding moments and challenges faced in the wedding industry.Relationships with Local Suppliers (00:17:43)Stef discusses the significance of networking with local suppliers and building strong partnerships.Tips for Suppliers (00:20:51)Stef offers advice on how local suppliers can approach venues and build rapport.Introduction to Supplier Relationships (00:20:58)Stef discusses the importance of genuine connections with suppliers rather than cold outreach.The Need for Training and Development (00:23:08)Stef emphasizes the necessity of training for informed decision-making in business.Understanding Business Numbers (00:24:29)Stef highlights how knowing business numbers is crucial for evaluating performance and making improvements.Upcoming Training Day Announcement (00:26:15)Becca announces her visit to Bennett's Willow Barn for a training day in October.Details of the Training Day (00:26:31)Stef outlines the schedule and topics for the interactive training day, including networking opportunities.Importance of Networking (00:28:56)Becca stresses the value of building relationships and networking within the wedding industry.Ticket Pricing and Discounts (00:30:28)Stef shares ticket prices for the training day and a discount code for listeners.Future Plans for Bennett's Willow Barn...

Today I am taking you behind the scenes of TWIA (aka as the Wedding Industry Awards) with the founder Damian Bailey. As a wedding photographer himself he has set up the most successful wedding awards in the UK. Today I ask him the questions you all want to know the answers to, so you can decide if entering the awards is for you.Entries close on Monday 23rd September, voting closes on Monday 30th September 2024.Click here to enterFollow TWIA on InstagramWant to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:https://www.facebook.com/groups/weddingprosreadytogrow/Find out more about how I can help you grow your wedding business over on my website or Instagram page:www.beccapountney.comwww.instagram.com/beccapountneyTime Stamps:00:00 Introduction and Personal Development00:22 Meet the Host: Becca Pountney00:51 Guest Introduction: Damien Bailey01:35 Damien's Journey into the Wedding Industry02:43 The Birth of the Wedding Industry Awards03:01 Balancing Photography and Awards04:49 The Impact of Winning an Award08:05 Evolution of the Wedding Industry Awards13:21 The Awards Entry Process27:30 The Importance of Community in Content Creation28:11 Engaging Audiences Through Awards28:38 Handling the Fear of Not Winning28:57 Content Opportunities at Award Events30:38 The Judging Process Explained36:09 Tips for a Strong Award Entry40:42 The Value of Attending Award Events42:26 Qualifying for National Awards45:08 Balancing Mental Health and Award Participation48:52 Final Thoughts and Deadlines

It's September and I am back and today I am talking about 6 things I have learnt over the summer break! From outsourcing to being honest, I share what's been going on in my world for the last 6 weeks and the lessons you can implement into your wedding business!Join the Members LoungeDiscover the Wedding Pro AgencyTime stamps:Introduction to Summer Learnings (00:00:00)Becca introduces the episode and shares her reflections on summer experiences.The Importance of Taking a Break (00:01:51)Discusses the necessity of taking proper breaks to avoid burnout and gain fresh perspectives.Outsourcing Tasks for Efficiency (00:04:10)Shares her experience with outsourcing tasks to manage time better and achieve goals.People Often Don't Read Emails (00:07:42)Highlights the common issue of email skimming and the importance of clear communication.Being Authentic in Business (00:10:55)Encourages authenticity in marketing and sharing real experiences with clients.The Reality of Owning a Business (00:12:59)Reflects on the challenges of running a business and balancing work with family life.Taking Control of Your Business (00:16:50)Discussion on the importance of setting boundaries and not letting clients control your business.Setting Boundaries with Clients (00:17:53)Advice on saying no to unreasonable client requests and maintaining control over your business.Evaluating Your Business Relationships (00:18:51)Encouragement to reassess working relationships and say no to undesirable venues or suppliers.Recap of Summer Lessons (00:19:43)Summary of key lessons learned during the summer, emphasizing the importance of breaks and self-care.Effective Communication Strategies (00:20:31)Tips on improving communication with clients, including the need for follow-up and alternative contact methods.Authenticity in Business (00:21:27)Reminders about being honest and authentic in business, and the value of community support.Final Thoughts on Business Control (00:21:27)Reiterating the importance of taking back control and setting personal boundaries in business.

Today is the final part of our summer series, where I have been sharing content that is usually reserved for my wedding pro members. Today we hear from Barbara Nixon as she shares her tips and advice on how to stop holding yourself back! Find out more about BarbaraWant to join the Wedding Pro Members Lounge? Click here.Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:https://www.facebook.com/groups/weddingprosreadytogrow/Find out more about how I can help you grow your wedding business over on my website or Instagram page:www.beccapountney.comwww.instagram.com/beccapountneyTime Stamps:Introduction to Mindset and Comfort Zone (00:00:00)Discussion on how the subconscious brain prioritizes safety, leading to a false sense of comfort.Overview of the Podcast Episode (00:01:05)Becca introduces the episode's focus on actionable strategies for wedding business owners.Wedding Pro Members Lounge (00:01:07)Details about the members lounge and its training resources for wedding business owners.Training Categories Explained (00:02:01)Becca outlines the different sections of her training platform: Build, Grow, and Advance.Importance of Mindset in Business (00:02:01)Discussion on how mindset affects business success, beyond just practical tips.Introduction of Barbara Nixon (00:03:42)Barbara shares her background as a success coach and experience in helping business owners.Interactive Session Invitation (00:04:57)Barbara encourages audience participation and sharing their experiences in the wedding industry.Barbara prompts listeners to reflect on how they hold themselves back in their businesses.Discussion on Imposter Syndrome (00:08:35)Barbara explains imposter syndrome and its impact on self-perception in business.Frustration of Holding Back (00:10:33)Exploration of the exhausting nature of self-doubt and its effects on business ambitions.The Quest for Freedom (00:13:28)Barbara discusses the desire for freedom in business and the need to overcome self-imposed limits.Understanding the Subconscious Mind (00:15:29)Insight into how the subconscious mind keeps individuals in their comfort zones for safety.Comfort Zone vs. Familiarity (00:16:27)Barbara redefines comfort zone as familiarity and explains its implications for personal growth.Common Blocks to Success (00:17:22)Introduction to common mental blocks that hinder business growth, setting the stage for solutions.Hiding or Playing Small (00:18:17)Discussion on the common block of not being visible and its impact on business.Overcoming Self-Doubt (00:19:21)Sharing personal experiences of self-doubt and the struggle to market oneself effectively.The Importance of Visibility (00:20:22)Encouragement to recognize the need for visibility in business and the fear of...

It's summer 2024 and over the month of August I am sharing training usually reserved for my members only! Today I am sharing one of my post popular videos - a training session all about how to convert digital wedding enquiries with Alan Berg. I love his straight forward, simple attitude and I think you will too.This is one of two training sessions that Alan has recorded for the members lounge. If you would like to listen to the other one, why not consider becoming a member?Wedding Pro Members LoungeFind out more about AlanTime Stamps:Introduction to the Episode (00:00:00)Becca introduces the podcast and highlights actionable tips for wedding business owners.Guest Introduction (00:01:02)Becca welcomes Alan Berg, noting his expertise and the focus of today's session.Alan's Background (00:03:14)Alan shares his 25+ years of experience in the wedding industry and his journey.Location Discussion (00:03:59)Alan describes his home in New Jersey and its agricultural charm.Transition to Presentation (00:04:36)Becca hands over to Alan for his presentation, setting the stage for insights.Overview of Enquiry Response (00:05:16)Alan outlines the importance of effective communication after receiving inquiries.Understanding Client Behavior (00:06:12)Alan discusses why potential clients may not call and their digital habits.The Importance of Conversation (00:08:50)Alan emphasizes continuing the conversation started by potential clients.Eight Tips Introduction (00:09:44)Alan introduces eight tips for converting inquiries into sales.Tip 1: Real Conversations (00:09:44)Encourages genuine conversation, reflecting personal voice in communications.Tip 2: Quick Responses (00:10:39)Stresses the importance of responding quickly to inquiries to secure clients.Tip 3: Mirroring Tone (00:11:46)Advises matching the tone of the client's inquiry for better rapport.Tip 4: Mirroring Energy (00:12:41)Encourages reflecting the excitement level of the client in responses.Tip 5: Concise Communication (00:13:36)Recommends keeping initial replies short to fit on a smartphone screen.Tip 6: Answer Relevant Questions (00:15:33)Advises against volunteering information unless clients ask specific questions.Tip 7: End with a Question (00:17:22)Stresses the importance of concluding messages with a question to elicit responses.Tip 8: Avoid Dead Ends (00:17:22)Warns against ending messages with statements that do not encourage replies.Introduction to Low Commitment Questions (00:18:15)Alan explains the importance of low commitment questions to engage potential clients effectively.Client Response Example (00:19:07)Alan shares a successful Facebook Messenger interaction demonstrating prompt client engagement.Short and Friendly Replies (00:19:58)Highlighting concise and enthusiastic responses that maintain client interest without overwhelming them.Avoiding Attachments in Communication (00:20:49)Alan advises against sending attachments, emphasizing the importance of conversational communication.Consequences of Sending Attachments (00:21:41)Discussing how attachments can hinder responses and...

With almost every aspect of your wedding business now happening online, it's more important than ever to protect your business from scammers. In today's episode from the members lounge archive you will hear from Paul Newton - Wedding Magician, Speaker and author of Mental Theft. He walks you through some of the common scams, and how to ensure you stay protected!Follow Paul on InstagramJoin the Wedding Pro Members LoungeTime Stamps:00:00 Introduction to Cybersecurity Risks01:00 Meet Your Host: Becca Pountney01:30 Special Series Announcement01:59 Introducing Paul Newton03:46 Paul Newton's Background and Expertise06:08 The Importance of Password Managers and Multi-Factor Authentication06:56 The Birth of Mental Theft14:38 Real-World Cybersecurity Threats16:41 Supplier Scam Explained21:11 Hacking Physical Buildings24:23 The Security Guard's Routine24:50 An Unexpected Opportunity25:35 Exploring the Shed28:07 Discovering the Key Box29:38 The Truck Heist33:16 Lessons from the Heist36:45 Magic Trick Interlude38:00 Insurance Scams Exposed40:37 Chip and Pin Warning44:19 Conclusion and Invitation

Over the month of August I am digging into the archives of the Wedding Pro Members Lounge to bring you some great training that has previously been for members only! This week you will here a great session from wedding photographer Natalie Stevenson all about how she transformed her own business with styled photo shoots.Click here to follow Natalie on InstagramClick here to join the Wedding Pro Members loungeTime stamps:Introduction to Styled Shoots (00:00:00)Natalie discusses the benefits of styled shoots and how they can enhance wedding photography.Becca's Introduction (00:00:20)Becca introduces herself and outlines the episode's focus on styled shoots and networking.Natalie's Background (00:02:08)Natalie shares her background as a fine art wedding photographer and her excitement about styled shoots.Natalie's Photography Journey (00:03:22)Natalie recounts her journey into photography and her passion for styled shoots.First Wedding Experience (00:05:51)Natalie describes her first experience photographing a wedding in Las Vegas at age 16.Traveling and Launching Business (00:06:57)Natalie talks about her travels and launching her photography business after returning home.Organizing Styled Shoots (00:08:09)Natalie explains the concept of styled shoots and their collaborative nature.First Destination Shoot in Mexico (00:09:09)Natalie shares her experience organizing her first styled shoot in Mexico amidst challenges.Overcoming Challenges (00:10:11)Natalie discusses the obstacles faced while planning the styled shoot and the importance of perseverance.Benefits of Styled Shoots (00:12:19)Natalie highlights the various benefits styled shoots can provide for wedding professionals.Creating Your Ideal Client (00:13:35)Natalie emphasizes the importance of aligning styled shoots with the ideal client's vision.Purpose of Styled Shoots (00:14:34)Natalie explains the significance of having a clear purpose for each styled shoot.Planning and Concept Development (00:15:39)Natalie discusses the initial planning stages, including concept creation and mood boards.Finding Inspiration (00:16:52)Natalie encourages finding inspiration outside traditional wedding resources for unique styled shoots.Setting the Budget (00:19:10)Natalie outlines the importance of budgeting for various expenses related to styled shoots.Team Collaboration (00:20:18)Natalie stresses the importance of assembling a team that aligns with the shoot's purpose.Engaging with Suppliers (00:22:28)Natalie provides tips on how to effectively reach out and collaborate with suppliers for styled shoots.Planning for Styled Shoots (00:23:37)Tips on involving suppliers and estimating setup times for effective shoot planning.Venue Considerations (00:24:45)Strategies for approaching aspirational venues and creating standout content.Finding Models (00:25:53)Advice on sourcing models, including using social media and agencies for better results.Logistics for Destination Shoots (00:27:25)Key logistical considerations for planning destination shoots, including travel and local support.Creating a...

This August I'm letting you behind the curtains to see inside the Wedding Pro Members Lounge, my private members club for wedding business owners. Every month we have an amazing guest expert training, so I have been digging into the members lounge archives to share some of the training's with you.Today you will here from branding expert Danny Matthews about 'how to brand your business like Air B and B.'Find Danny on InstagramWant to be part of the Wedding Pros Members lounge to get the best month training every month?Click here to join nowTime Stamps:Introduction to the Episode (00:00:00)Becca introduces the podcast's special series, highlighting the Wedding Pro Membership and its training programs.Overview of the Wedding Pro Success Ladder (00:00:50)Becca explains the three stages of the training program: build, growth, and advanced, tailored for different business earnings.Introduction of Guest Expert Danny (00:01:47)Becca introduces Danny, who will discuss branding and how to create a standout brand in the wedding industry.Danny's Instagram Handle (00:02:24)Danny shares his Instagram handle, emphasizing his unique name and inviting audience interaction.Discussion on Branding Like Airbnb (00:03:05)Danny begins discussing branding strategies, using Airbnb as a case study for effective communication and positioning.Importance of Consumer Behavior Changes (00:05:07)Danny highlights shifts in consumer behavior and the need for businesses to adapt their marketing strategies accordingly.Context of Danny's Work (00:07:15)Danny shares his experience working with diverse businesses, from small firms to high-growth startups, and the impact of media.Consumer Buying Habits Over the Years (00:09:37)Danny prompts the audience to reflect on how their purchasing behaviors have changed since 2019.Shift to Subscription Services (00:10:39)Danny discusses the growing trend of subscription services and how it has changed his own buying habits.Adapting Business Models (00:12:42)Danny encourages businesses to explore new models, such as fixed-price packages, to diversify income streams.Conscious Purchasing Decisions (00:13:39)Danny asks the audience if they have become more aware of their purchasing habits and the origins of their products.Sustainability in Consumer Choices (00:14:50)Danny emphasizes the increasing consumer focus on sustainability and ethical sourcing in their purchasing decisions.Trends in Secondhand Purchasing (00:17:14)Danny notes the rise of secondhand marketplaces during the pandemic, reflecting changing consumer values towards consumption.Shift from Consumption to Participation (00:18:15)Danny discusses the transition from mere consumption to becoming part of a community or tribe in purchasing behaviors.Introduction to the Electric Vehicle Community (00:19:22)Danny shares a humorous anecdote about connecting with another electric vehicle owner, highlighting community identity.Shift in Consumer Identity (00:20:22)Discussion on how consumer purchases now reflect personal identity and broader societal values beyond mere consumption.Learning from Big Corporations (00:21:33)Danny emphasizes the importance of observing larger companies for marketing strategies based on...

Today I'm chatting with author, wedding coach and marketing strategist Heidi Thompson. We talk about how the marketing landscape is changing and what couples expectation is in 2024 vs a few years ago. We also discuss her upcoming FREE Book more weddings summit and I ask her the awkward questions you don't want to. Click to get your FREE summit ticket nowWant to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:https://www.facebook.com/groups/weddingprosreadytogrow/Find out more about how I can help you grow your wedding business over on my website or Instagram page:www.beccapountney.comwww.instagram.com/beccapountneyTime stamps:Introduction to the Episode (00:00:00)Discussing the importance of standing out to attract the right clients.Meet the Host and Guest (00:00:23)Becca introduces herself and Heidi, highlighting their expertise in wedding marketing.Reflecting on Past Episodes (00:01:14)Discussion of Heidi's previous appearance on the podcast two years ago.Introduction of Becca Bot (00:01:35)Becca shares about her new website tool, Becca Bot, for easy podcast episode access.Marketing Shifts in Two Years (00:03:07)Heidi discusses the changes in wedding marketing strategies since the pandemic.Couples' Research Behavior (00:04:57)Exploring how couples are conducting more in-depth research when choosing vendors.Referrals and Client Choices (00:06:38)The shift in how referrals are perceived and acted upon by couples.Importance of Standing Out (00:08:35)The necessity for wedding professionals to clearly present their unique offerings.Avoiding Price Competition (00:09:21)Strategies for standing out without resorting to lowering prices.Understanding Clients' Needs (00:10:45)Emphasizing the importance of addressing actual client problems in marketing.Overview of the More Weddings Virtual Summit (00:11:30)Heidi introduces the structure and purpose of the upcoming summit.Summit Dates Announcement (00:12:34)Sharing the dates for the More Weddings Virtual Summit.Addressing Free Summit Concerns (00:13:30)Heidi explains the rationale behind offering the summit for free.Maximizing Summit Participation (00:17:18)Tips on how attendees can get the most value from the summit.Success Stories from Past Summits (00:20:01)Heidi shares examples of attendees who have successfully implemented strategies learned at the summit.Overcoming Fear of Change (00:21:16)Discussing the importance of trying new techniques to improve client follow-up and reduce overwhelm.Managing Overwhelm (00:21:55)Heidi shares strategies for dealing with overwhelming information from educational events.Brain Dumping Strategy (00:22:03)The process of organizing thoughts and tasks to reduce anxiety and create actionable plans.Identifying Action Steps...

Wedding MBA is the largest wedding industry conference in the world! Taking place in Las Vegas every November, it's the only way to see all of the best wedding industry educators in one room.Today I'm chatting to Shannon Underwood - Vice President and conference director of Wedding MBA. She takes us behind the scenes of the event and shares why you should be there!Want to join me in Vegas? Use the code BECCA at the checkout for a huge discount!Click to get your ticket now!Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:https://www.facebook.com/groups/weddingprosreadytogrow/Find out more about how I can help you grow your wedding business over on my website or Instagram page:www.beccapountney.comwww.instagram.com/beccapountneyTime Stamps:00:00 Introduction and Podcast Overview00:47 Meet Shannon Underwood: Wedding MBA Insights01:55 The Origins of Wedding MBA02:56 Growth and Evolution of Wedding MBA06:53 The Importance of Education and Exhibitors08:28 Networking and Hands-On Learning09:16 Who Attends Wedding MBA?15:48 Maximizing Your Wedding MBA Experience22:24 Social Events and Networking Opportunities27:53 Final Thoughts and EncouragementMentioned in this episode:Join the FREE 'Get Visible and Book More Weddings' audio bootcamp nowFeeling stuck? This free training is designed to help you revaluate your wedding business and move forwards towards more bookings. Sign up for free here: https://go.beccapountney.com/bootcampAudio bootcamp

2024 has been the year of tracking the stats in my wedding business and using the data to make business decisions. Ever since Tayler from Enji introduced me to the concept of KPI day, it's become a regular part of my month and I want it to be part of yours too! In today's episode I am taking you behind the scenes of my own stats and sharing the numbers in your.Join our monthly lounge calls in the Wedding Pro Members LoungeJoin Enji to track your KPI's using my affiliate link Buy the Wedding Pro PlannerWant to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:https://www.facebook.com/groups/weddingprosreadytogrow/Find out more about how I can help you grow your wedding business over on my website or Instagram page:www.beccapountney.comwww.instagram.com/beccapountneyTime Stamps:Adoption of KPIs (00:00:00) Becca discusses her adoption of KPIs to monitor business progress and the impact on decision-making.Use of Energy Platform (00:01:49) Becca explains her use of the Enji platform for social media scheduling, marketing campaign planning, and KPI tracking.Monthly Lounge Calls (00:02:45) Becca talks about the impact of monthly lounge calls for wedding pro members and the review of KPIs during these calls.Tracking Social Media Following (00:03:28) Becca details the tracking of social media following for her business and wedding blog on platforms like Instagram, Facebook, LinkedIn, and TikTok.Website Analytics (00:06:57) Becca discusses tracking website analytics, including monthly visitors, and the impact on website improvements.Email List Subscribers (00:09:27) Becca explains the tracking of email list growth and its influence on email marketing strategies.Podcast Performance (00:11:09) Becca discusses tracking podcast downloads, episode performance, and attribution links to measure the podcast's impact on business.Vicinity Weddings Applications (00:13:46) Becca explains the tracking of applications for Vicinity Weddings and its financial viability for her business.Financial Tracking (00:16:17) Becca details the tracking of income and costs using spreadsheets for a detailed financial overview.Sales and Income Tracking (00:17:53) Becca discusses tracking sales by category, analyzing peaks and troughs, and comparing sales across different periods.Costs and Profit (00:18:47) Becca emphasizes the importance of monitoring costs, setting cost targets, and analyzing cost percentages to maximize profit.Cost Analysis and Adjustments (00:19:37) Becca explains how she reviews and categorizes costs, tracks them using QuickBooks, and makes adjustments based on cost percentages.Monthly Sales and Cost Overview (00:20:22) Becca shares a detailed breakdown of her monthly costs and sales, highlighting the...