Podcasts about above the fold

I had a blast jumping on this podcast to talk about one of the biggest conversion killers I see all the time — hiding your CTA below the fold.

This week on Above The Fold, I sat down with my girl Lindsay Kolinsky, Director of Marketing at Okendo, to talk about what most brands are doing wrong when it comes to understanding their customers.We get into why reviews are just the beginning, how to use micro-surveys the right way, and why personalization should feel like a vibe—not a tactic. Plus, we dig into why NPS is wildly underused in e-commerce, how to actually make your community work for you, and the biggest CX red flags most marketers miss.Lindsay also shares her POV on moderation, 1-star reviews (keep 'em!), and why every post-checkout survey needs a glow-up. If you're building a brand and want your customer insights to do more than collect dust in a dashboard, this one's for you.Listen now for practical tips on surveys, personalization, loyalty, and what it really takes to turn your customers into super fans.

This week on Above The Fold, I'm in NYC catching up with my new friend and fellow startup nerd, Adam Simone—co-founder of Leaf Shave and Smoosh. We get into what it really means to build product-first brands and why having strong opinions might actually be a founder's best tool.We talk about his mechanical engineering background and how it led to building a shaving brand that doesn't suck, and why their second brand, Smoosh, turned into a surprise hit with a totally different audience.Adam breaks down the chaos and clarity of launching two brands with one small team, why TikTok turned on them (lol, truly), and how staying product-led keeps the vision clear—even when the market throws curveballs.If you're trying to scale something meaningful, juggle two brands, or just need a reminder that not every decision needs a focus group, this one's for you.Listen now for insights on product development, startup reality checks, and the joy of building weird stuff that works.

On this episode of Above The Fold, I'm chatting with Karolina Swietoniowska, founder and CEO of League of Originals, about the power of experiential marketing and how brands can create unforgettable in-person experiences.⏰ Episode Highlights: • 01:15 - Karolina's journey from fashion design to experiential marketing • 05:30 - How MeUndies pioneered pop-up shops and in-person brand experiences • 12:45 - Turning digital brands into tangible experiences through pop-ups and retreats • 18:20 - The importance of pre-event and post-event strategies to keep audiences engaged • 23:10 - Creating impactful brand moments without breaking the bank • 28:35 - Unique marketing tactics from Feastables, like delivering Teslas

In this podcast episode, Michelle Frechette and Corey Maass dive into the intricacies of optimizing their website's homepage and refining their pricing strategy for their product, OMGIMG. They discuss the importance of incorporating captivating images above the fold to enhance user engagement and consider the visibility of pricing information in the website navigation menu. The conversation also delves into the value of lifetime deals and the potential for a secondary market. Throughout the discussion, they emphasize the iterative nature of website development and the collaborative effort required to continuously improve user experience and drive conversions. Tune in for insights into effective homepage design and pricing strategies for online products.Top TakeawaysImportance of Homepage Optimization: They recognize the significance of having a captivating image above the fold on their website's homepage. Michelle suggests adding an image to make the page more visually appealing and engaging for visitors.Consideration of Pricing Visibility: Michelle points out the absence of a pricing link in the website navigation menu. They discuss the importance of prominently displaying pricing information for potential customers, as it's often one of the first things visitors look for on a website.Value of Lifetime Deals: Corey mentions the success they had with offering lifetime deals during Black Friday sales. They discuss how some customers prefer lifetime deals and how others may collect them without immediate use, indicating potential interest in a secondary market for such deals.Continuous Iteration and Collaboration: Michelle and Corey plan to collaborate on optimizing the homepage together. They emphasize the importance of treating the homepage as a living document that requires regular updates and refinements based on feedback, observations, and evolving business needs.Mentioned LinksMatt CromwellZoomStreamYardWP Builds WP Coffee TalkWP ConstellationsGive WPPost StatusWordCampAppsumo

 Listen to the Show Right Click to Save Guests Filigree Theatre Above The FoldHyde Park Theatre The Good ThiefWhat We Talked About

Three things you should put in the header of your website's homepage to attract new clients. Get insightful tips for content above the fold.   View our blog post here: https://www.buildit.media/3-critical-items-to-put-in-the-header-of-websites-homepage   #videomarketing #webdesign #contentmarketing #smallbusiness #boiseidaho  

Client Spotlight

Kevin “Kdot” Lewis is the co-host of “Keep'n It 9450 Codename: WBB” and one of the best basketball minds covering the game today! How did he get here? First, Kevin takes us back to his childhood growing up in New York and studying the legendary Rod Strickland! How did a move to South Carolina cause some adversity that helped him improve his game and teach him some valuable lessons? Then, we talk about how Kevin became a basketball film fanatic during his time at Clemson as well as the pivotal role the Clemson women's basketball team played in his knowledge of the game and his respect for women's basketball in general!  How do you go from basketball fan to hosting one of the most informative women's basketball podcasts around? Kevin tells me how encouragement from some of the most respected names in the industry plus a leap of faith led to the birth of “Keep'n It 9450!” We also talk about the importance of uplifting others plus using basketball for self-care on this latest episode of the “Above The Fold” series!  Check out Kevin “Kdot” Lewis at: Twitter: https://twitter.com/kdotlew3H IG: https://www.instagram.com/kdotlew3h/ All Things “The 9450”: https://linktr.ee/the9450 The Rundown:  00:00 Intro 00:40 How Rod Strickland helped Kevin fall in love with sports 06:11 The role moving to SC played in nurturing Kevin's love of basketball 13:19 How a desire to improve led to a love of breaking down film 18:54 God's got His own plans for you 22:41 Resiliency is the name of the game!  26:08 How the women's game was an eye-opener! 31:15 The birth of “Keep'n It 9450!”  36:34 Covering the Women's game in a respectful manner 42:56 The importance of sharing the love 47:45 Basketball as self-care 49:14 What's next for Kevin and where to find him now Send us an email at: beyondthearc843@gmail.com Follow us on Twitter at: BeyondTheArc843 Beyond The Arc with Brandon Silvers breaks down today's hottest sports topics in a way that makes sense whether you're a rookie or a vet! Tune in to hear in-depth analysis, unique commentary, and more! Follow BTA on Twitter @BeyondTheArc843! For more from Brandon, follow him on Twitter @brand0n_silvers and on Instagram @thebrandonsilvers!

I explain everything you need to know about my new series, "Above The Fold!" Then, we get right to it with episode 1 with my special guest, Lauren Dreher! Lauren tells me how she went from a child who HATED basketball because the buzzer was too loud to one of the most sought-after personalities in the women's basketball media game!  We also talk about the effect having a front-row seat to Dawn Staley growing the Lady Gamecock program had on her, what to do about nerves, and why we need to be a little more patient with the WNBA! Lauren also drops some knowledge about the importance of storytelling and her "why" for reppin' for Black women!  Follow Lauren on Twitter: https://twitter.com/BiggggLo_ Follow Lauren on TikTok: @bigggglo_ The Rundown: 00:00 Intro 00:34 What's “Above The Fold”? 04:32 Above The Fold with Lauren Dreher! 05:24 Big Lo the sports fan! 09:02 Women's CBB coverage discrepancies 11:48 Lauren's path from fan to sports media professional 13:45 No such thing as an overnight success! 16:01 A passion for basketball AND storytelling 21:29 Is this real life?!? 23:11 It's human to get nervous! 24:44 Where to look for Lauren now and in the future 25:50 Lauren speaks on the importance of repping Black women! Send us an email at: beyondthearc843@gmail.com Follow us on Twitter at: BeyondTheArc843 Beyond The Arc with Brandon Silvers breaks down today's hottest sports topics in a way that makes sense whether you're a rookie or a vet! Tune in to hear in-depth analysis, unique commentary, and more! Follow BTA on Twitter @BeyondTheArc843! For more from Brandon, follow him on Twitter @brand0n_silvers and on Instagram @thebrandonsilvers!

Above-The-Fold überzeugen - das kannst du von Zeitungen lernen Der obere Bereich auf Webseiten und Landingpages muss sofort überzeugen. Er nennt sich Above-the-fold. In der Podcastfolge geht es darum, wie du - den Bereich psychologisch optimal gestaltest - den Cognitive-Load bei den Besuchern reduzierst - die Zielgruppe dort gut abholst.

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Manafold Markets is out of mana

Link to original articleWelcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Manafold Markets is out of mana

Contrary to what most people think, not all websites are created equally. That's why this week I wanted to chat about the five most common mistakes I see made on websites that are costing you sales, and how to fix them. GET ON THE WAITLIST FOR IMPACT BUSINESS ACADEMY!https://www.janditchfield.co/impactbusinessacademyIn this episode:[1:56] Mistake #1: No website![3:49] Mistake #2: Crowded menu bar[6:10] Mistake #3: What's above your fold?[7:34] Mistake #4: “We build our websites for cold traffic”[9:37] Mistake #5: A web designer or a copywriter? Links in this episode:[6:25] Episode #12: 4 Things That Need to be Above The Fold on Your WebsiteHelpful links:Episode #41: 4 Things That Need To Be Below The Fold on Your WebsiteLet's get friendly on social: FacebookInstagramI'd love to hear from you! Please rate and review this podcast. If you have any suggestions, feel free to DM me on any of my socials or send me an email! Subscribe below to The Impactful Life Podcast and be the first to know when a new episode drops! Apple PodcastsGoogle PodcastsSpotifyAmazon MusicJoin Jan every Thursday as she gives you the strategies, inspiration, and tips to help you develop the confidence to turn what matters to you into a business with purpose and live a life of meaning. Ready to put the profit behind your passion? Let's do this!  This podcast is produced, mixed and edited by Cardinal Studio. Visit www.cardinalstudio.co for more information

In this episode we discuss two new books on architecture, buildings and Ireland's capital city, Dublin. The books are The Dublin Architecture Guide 1937-2021, by Paul Kelly, Cormac Murray and Brendan Spierin, published by the Lilliput Press and designed by Eamonn Hall. The second book is The Dignity of Everyday Life: Celebrating Michael Scott's Busaras, with text by Eoin O' Broin and photographs by Mal McCann. The book is designed by Stuart Coughlan and published by Merrion Press. The podcast covers the themes and content of the books individually and together, paying particular attention to the design of the books and how photographs are used. Joining Emmett Scanlon  to discuss these books are architect David Capener and photographer Noel Bowler. ABOUT THE CRITICS David Capener is an architect, educator and writer and a lecturer at the Belfast School of Architecture. He himself has just published a book as part of ANNEX, a six person team who made ENTANGLEMT, the national pavilion at the 2021 Biennale of architecture in Venice. The book, STATES OF ENTAGLEMENT: Data in the Irish Landscape, is published by ACTAR and designed by Alex Synge. Noel Bowler, who studied at the Belfast School of Art and is currently Senior Lecturer in Photography at the University of Suffolk. Noel Bowler is a photographer and educator. His photographs, exhibitions and publications continue to look at the ongoing consideration of the political forces that shape our world, reflected through the organisation of social space. Made over a six year period, Noel's most recent book ABOVE THE FOLD is a series of photographs taken in some of the most respected and recognised newspaper newsrooms from around the world. The book was designed by Robert Farrelly at POST STUDIO and published by RARE editions. NOTE: The podcast was recorded on zoom. During the course of the recording there was some local distortion on some aspects of the sound. We apologise for this and have done our best to correct this. Music in this podcast is by Rachael Lavelle.

Hey, what's going on everyone, thanks for tuning into another episode of the Above-The-Fold podcast show for bloggers, entrepreneurs, solopreneurs, freelancers, and content creators. My name is Fabrizio Van Marciano and I am your host. In this episode, I'll share why we decided to move our blog from SiteGround to Kinsta! This is Episode 15, […]

Hey everyone, Fabrizio Van Marciano here; welcome to yet another episode of the Above The Fold podcast show for bloggers and solopreneurs. In this week's episode, we're going to discuss making money from your blog, but moreover, if you're only using one monetization method, how you could be one income stream away from being a […]

Hey everyone, Fabrizio Van Marciano here; welcome to Episode 13 of the Above The Fold podcast show for bloggers and solopreneurs. In this episode, we're going to look at five of the best platforms for finding royalty-free licensed music for your content, such as podcasts, videos, or any type of content that requires music. Let's […]

Hey, what is going on, guys? Happy belated New Year! Fabrizio Van Marciano here from Magnet4Blogging dot net coming to you with another episode of the Above The Fold podcast show for bloggers and entrepreneurs. This is Episode 12 of the show, guys, and I know it’s been a few months since the last show. […]

In this episode of the Above The Fold podcast show, I share valuable tips for getting your blog ready for the brand new year, 2021! Yep, I know we have a good few months before this year is even over, but now is the best time to start planning and strategizing! Transcript for Episode 11 […]

Vergiss "traditionelle" Conversion-Optimierung, mache das stattdessen

In this episode of the Above The Fold podcast show, we take a look at five top platforms for creating and selling online courses. So, if you're thinking of creating some online training and earning some income, this show is for you. Transcript for Episode 10 What is going on everybody? Fabrizio Van Marciano here […]

Welcome to Episode 9 of the Above The Fold podcast show for bloggers, solopreneurs, and small business owners! In this episode, I share with you my 10-year journey as a blogger, so far, and how I'm planning my blogging strategy for the next 10 years! Transcript for Episode 9 Hey, what’s happening everyone? Fabrizio Van […]

Connect with Amr:https://www.instagram.com/amrzifzaf/ https://www.facebook.com/abovethefoldmag/ Get your plant based snack Lupii (discount code: Susanne20) www.getlupii.com check out Susanne's web page: www.susannemueller.bizMonday & Wednesday podcast episodesWednesday Facebook live "tip for working from home"Friday: weekly blog

Back in [episode #20](https://audioboom.com/posts/7179354-video-s-role-in-2019) Charles was joined by [Francis Ma](https://www.linkedin.com/in/francisma1/) of [Brafton](https://www.brafton.com/) to talk all about video marketing in 2019. That appearance on Tech Demand Weekly caused a rift between Francis and his podcast partner in crime, Jeff Baker. Together they host the Above The Fold podcast which is a marketing podcast that sidelines in Top Gun quotes and AI chat. In fact, it's probably a podcast more about movies, TV shows and artificial intelligence with a sprinkling of marketing trends thrown in. Francis and Jeff tell Charles why they created Above The Fold, how it started life as a failed video and why podcast analytics suck.

Every year predictions are made about video being bigger and better. In 2018, Jeff Baker of [Brafton](https://www.brafton.com/) wrote an article dedicated to why video would be a must in the year ahead. One year on, Jeff's colleague, Francis Ma joins Charles to talk about whether Jeff was right and what role video will have to play in B2B marketing in 2019. Francis Ma is the Vice President of Content at [Brafton](https://www.brafton.com/). In ten years he has worked his way up from the role of writer to having all of the creative teams report to him. Francis is also the co-host of the [Above The Fold podcast](https://itunes.apple.com/us/podcast/above-the-fold-by-brafton/id1413932916).

Content marketing experts Jeff Baker and Francis Ma from the Brafton Agency started the Above The Fold podcast around the same time we started ours. After connecting on social we realized a collaboration would be informative and fun for at least our own amusement. Whether it is for you listeners is another story! But Jeff and Francis dooffer a ton of their best practices and observations on web analytics, content creation, client relations, the pros and cons of marketing AI, and much more.

Hey everyone, this is a long time coming, I know, but session number 2 of the "Above The Fold" podcast series for bloggers and entrepreneurs is live! Little dance celebration going on in my office right now. So, folks, it took me the best part of 6 hours to create this 20-minute episode, whoa??? A stark reminder […]

Hey everyone, this is a long time coming, I know, but session number 2 of the "Above The Fold" podcast series for bloggers and entrepreneurs is live! Little dance celebration going on in my office right now. So, folks, it took me the best part of 6 hours to create this 20-minute episode, whoa??? A stark reminder […] The post ATF 002: Bloggers, How To Get Yourself Noticed Online By Influencers & Bloggers In Your Industry appeared first on Magnet4Blogging.

Well, it's finally here, the very first episode of my new podcast for bloggers and entrepreneurs "Above The Fold". After weeks of planning, getting things together, learning how to use certain software, and setting up the mic, I recorded my first show over the weekend. Tune in below. I can't believe that 18 minutes of […]

Well, it's finally here, the very first episode of my new podcast for bloggers and entrepreneurs "Above The Fold". After weeks of planning, getting things together, learning how to use certain software and setting up the mic, I recorded my first show over the weekend. Tune in below. I can't believe that 18 minutes of […] The post ATF 001: Podcast Launch, Introduction, Formalities, eBook Launch And Taking Action! appeared first on Magnet4Blogging.

SHOW # 264 - Live, Uncut & Uncensored Conversations With "Musicians You Should Know" Markus James released his latest album back in October.  The album is entitled Head For The Hills and was recorded in the delta in Mississippi. He is backed up by some Hill Country royalty.  He music is the result of his love for the Hill Country of Mississippi and the sounds of West African Music and even toured in Mali, West Africa to continue his studies.  Markus and I will explore this unique journey and listen to tunes from Head For The Hills. Blues411 Report for April with friend Chefjimi Patricola will look back on the last month and look ahead to what is coming up with the music in the next month.   Blue Lunch hails from Cleveland and had a hit with their debut, Blue Lunch Special.  They are back with Above The Fold, which dropped in November and there was no sophomore jinx with this one.  The album has been getting a ton of airplay.    Combining all types of blues, from Chicago, to Jump to New Orleans R&B and everything in between the band's music is infectious.  I will speak with Guitarist Bob Frank about the new album and where the band is headed next. Also released in November, Mike Osborn'sIn The Dog House blends blues, rock and country to provide some powerful music.  Osborn's guitar work is stellar throughout and the whole thing was produced and mastered by Grammy award winner Alan Mirikitani who also wrote most of the music.  Mike and I will talk about his musical influences and the album and more when he joins me.

Welcome back, everyone! Time for another BluzNdaBlood show! It's that time of year! It's time to treat you with some New Blues For A New Year! Intro Song Donald Ray Johnson, “These Blues”, These Blues, The Best of Donald Ray Johnson, Mar Vista Music             First Set Jarekus Singleton, “Come Wit Me”, Refuse To Lose,  Alligator Records                          Mississippi Heat, “Alley Cat Boogie'”, Warning Shot, Delmark Records           The Mannish Boys, “I Ain't Sayin'”, Wrapped Up and Ready, Delta Groove Music  Second Set         Otis Clay & Johnny Rawls, “Momma Didn't Raise No Fool”, Soul Brothers, Catfood Records            Bobby Hurricane Spencer, “Gotta Get Back To Chicago”, Hurricane Unleashed, R Music Forrest McDonald Band, “Checking On My Baby”, Turnaround Blues, World Talent Records   Third Set  Blue Lunch, “Woman I Bleed'”, Above The Fold, Rip Cat Records Janiva Magness, “I Need A Man”, Original, Fat Head Records                         Tas Cru, “You Keep The Money”, You Keep The Money, Crustee Tees Records Fourth Set                    Nice As Pie, “Drunk Stoned Stupid”, a sneak peek cut of A Body of Work,          Altered Five Blues Band, “I'm In Deep”, Cryin' Mercy, Omnivibe Records        Jimmy Thackery, “Empty Arms Motel”, Extra Jimmies, Bling Pig Records Special thoughts and prayers go out to my friend Randy Chortkoff… Please keep in touch! E-mail me at dave@bluzndablood.com! The easist way to get the show is to go to iTunes and Subscribe for free! Or listen to the show on great Internet Radio Stations like: Kansas City Online Radio, Blues In The Burg, MDORadio Blues, Almost Heaven Internet Broadcasting, and others to be announced soon! Keep the blues in the blood, Dave