Podcasts about okendo

Play Episode Listen Later Dec 26, 2023 37:57

Dave is joined by John Short (CEO of Compound Growth) once again, and they discuss: The shift from solopreneurship to building a business Techniques for managing the team effectively and setting up processes vs doing the work yourself What makes a great VP of Marketing in SaaS Working the middle manager position effectively, and all the nuance that comes with different companies Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfivemediaJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletter***Today's episode is sponsored by Revenue Hero. RevenueHero is the easiest way for B2B marketers to qualify and route leads directly to their sales rep's calendars. RevenueHero turns days of follow ups between a prospect and a sales rep into seconds.Hundreds of businesses automate their request a demo workflow with RevenueHero including Okendo, Inflection, Ultimate.ai, Customer.io, Appcues and Rebrandly. You can get a free trial of RevenueHero at revenuehero.io.Thanks to our 2023 presenting sponsors Demandwell, and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

starting marketing growth agency exit b2b hundreds marketing strategies compound zapier b2b saas b2b marketing inflection startup marketing appcues john short okendo rebrandly

#108: Content Operations, Treating Content Like a Product, and Optimizing for the SERPs (with Janine Anderson, Content Operations Manager at Zapier)

Play Episode Listen Later Dec 19, 2023 44:45

In this week's episode, Dave talks with Janine Anderson about her Content Operations Manager role Zapier, and the career moves that led her to this point. They cover: How content should meet the intent of the searcher Distribution to get in front of the right people if inbound isn't an option Re-optimizing content when it falls out of the SERPs How Zapier thinks about measuring content How content influences behaviors later in the funnel And other content rants from Dave and Janine that you don't want to miss Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfivemediaJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletter***Today's episode is sponsored by Revenue Hero. RevenueHero is the easiest way for B2B marketers to qualify and route leads directly to their sales rep's calendars. RevenueHero turns days of follow ups between a prospect and a sales rep into seconds.Hundreds of businesses automate their request a demo workflow with RevenueHero including Okendo, Inflection, Ultimate.ai, Customer.io, Appcues and Rebrandly. You can get a free trial of RevenueHero at revenuehero.io.Thanks to our 2023 presenting sponsors Demandwell, and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

product b2b treating hundreds optimizing marketing strategies operations managers zapier b2b marketing serps inflection startup marketing appcues okendo rebrandly

#107: Taking a New VP of Marketing Role, When to Optimize for Learning, and Personal LinkedIn Strategy (with Amrita Mathur, VP Marketing, ClickUp)

Play Episode Listen Later Dec 15, 2023 42:23

This week, Dave and Amrita Mathur catch up since their last podcast, and since Amrita started her new VP of Marketing job at ClickUp.There are some great nuggets in here for how to start out as a VP of Marketing in a new role.They also cover topics like: Personal LinkedIn strategy How proactivity is one of the keys to being successful Optimizing for learning in your career, and staying in roles for a long time vs not Figuring out product market fit Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfivemediaJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletter***Today's episode is sponsored by Revenue Hero. RevenueHero is the easiest way for B2B marketers to qualify and route leads directly to their sales rep's calendars. RevenueHero turns days of follow ups between a prospect and a sales rep into seconds.Hundreds of businesses automate their request a demo workflow with RevenueHero including Okendo, Inflection, Ultimate.ai, Customer.io, Appcues and Rebrandly. You can get a free trial of RevenueHero at revenuehero.io.Thanks to our 2023 presenting sponsors Demandwell, and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

learning strategy marketing personal b2b hundreds optimizing optimize marketing strategies zapier b2b marketing inflection amrita mathur startup marketing appcues okendo amrita mathur rebrandly

#106: Why I Hired a COO for Exit Five, Welcome Dan Murphy, Stories from Working Together in B2B Marketing

Play Episode Listen Later Dec 8, 2023 52:50

In this episode - Dave is joined by Dan Murphy, the newly minted COO of Exit Five. They discuss: Why Dan was excited to join Exit Five Where the business is going in 2024 The story of how Dan and Dave met, and their time together at Drift and Privy Culture of speed, and how "marketable moments" can drive the business The job of VP over IC work Being hired over (and why it hurts so good) Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfivemediaJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletter***Today's episode is sponsored by Revenue Hero. RevenueHero is the easiest way for B2B marketers to qualify and route leads directly to their sales rep's calendars. RevenueHero turns days of follow ups between a prospect and a sales rep into seconds.Hundreds of businesses automate their request a demo workflow with RevenueHero including Okendo, Inflection, Ultimate.ai, Customer.io, Appcues and Rebrandly. You can get a free trial of RevenueHero at revenuehero.io.Thanks to our 2023 presenting sponsors Demandwell, and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

stories coo exit b2b hundreds marketing strategies drift hired working together ic zapier b2b marketing inflection dan murphy startup marketing appcues okendo rebrandly

#105: 100% Organic - How Three Marketers Use Content To Drive Revenue

Play Episode Listen Later Dec 5, 2023 60:45

In this episode, Dave is joined by Lashay Lewis (Authority Plug), Ben Battaglia (Your Money Line), and Rachel Saltsgaver (Seismic) to talk organic content and using SEO and content marketing to drive a real impact in a B2B SaaS business. They cover: Content marketing as sales enablement Using content to push people through the sales funnel The relationship between paid ads and content marketing Gating content vs not An example of how Seismic uses SEO content to drive prospects to their site Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfivemediaJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletter***Today's episode is sponsored by Revenue Hero. RevenueHero is the easiest way for B2B marketers to qualify and route leads directly to their sales rep's calendars. RevenueHero turns days of follow ups between a prospect and a sales rep into seconds.Hundreds of businesses automate their request a demo workflow with RevenueHero including Okendo, Inflection, Ultimate.ai, Customer.io, Appcues and Rebrandly. You can get a free trial of RevenueHero at revenuehero.io.Thanks to our 2023 presenting sponsors Demandwell, and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

drive seo b2b revenue organic hundreds marketing strategies marketers zapier b2b saas seismic b2b marketing inflection startup marketing gating appcues okendo rebrandly

#104: SEO Questions Answered, Blogging, and The Right Way To Use AI For SEO

Talk'n Shopify with Zyber - eCommerce

Play Episode Listen Later Nov 28, 2023 54:25

Mitch Briggs, SEO Success Manager, and Betsy Koliba, Head of Customer Growth (both at Demandwell) join Dave G to talk about SEO today. They cover: Content strategy holistically - how do blogging and SEO work together with other marketing content? Choosing what topics to pursue Measuring the success of SEO in the B2B SaaS context The right way to use AI for SEO, and... The definition of a Hoosier...obviously ;) Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfivemedia***This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They've helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus make organic search their number one source of demos. Get your free keyword feasibility assessment today at demandwell.com/keywords.Thanks to our 2023 presenting sponsors Demandwell, and Zapier.Thanks to our friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfivemediaJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletter***Today's episode is sponsored by Revenue Hero. RevenueHero is the easiest way for B2B marketers to qualify and route leads directly to their sales rep's calendars. RevenueHero turns days of follow ups between a prospect and a sales rep into seconds.Hundreds of businesses automate their request a demo workflow with RevenueHero including Okendo, Inflection, Ultimate.ai, Customer.io, Appcues and Rebrandly. You can get a free trial of RevenueHero at revenuehero.io.Thanks to our 2023 presenting sponsors Demandwell, and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

UX & Reviews: Leveraging Reviews and Testimonials for Higher Sales - Okendo

Play Episode Listen Later Aug 2, 2023 41:07

In this episode, our hosts David and Waldo go behind the scenes of ecommerce with the dynamic Lindsay Kalinsky from A Okendo. They reveal top-secret product releases, illuminate the art of customer retention through personalized experiences, and showcase the seismic power of word-of-mouth marketing. Boost your business with insights on Google Seller Ratings and Google Shopping integration, while exploring the rewarding world of customer referrals. Buckle up for a riveting ride full of ecommerce strategies, unforgettable anecdotes, and a thrilling vision of the future. Don't miss out on this invaluable knowledge explosion, subscribe now!

sales buckle boost leveraging testimonials waldo google shopping okendo

How To Gather and Organize Valuable Zero-Party Data

Email Einstein | Ingenious Ecommerce Email Marketing

Play Episode Listen Later Feb 14, 2023 34:09

135 - Could a bad review actually help your brand? In this week's episode, we learn how to boost your marketing stack with zero-party data. Our host Vira Sadlak chats with Gabrielle San Nicola from Okendo*. She talks about collecting valuable zero-party data and how to use that data to strengthen your brand & bring in more sales. Tune in to learn this week's super informative episode of Email Einstein. *Watch the short video about Okendo here! Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a pair of fancy Flowium socks.

data ecommerce valuable organize email marketing klaviyo email marketing tips zero party data okendo flowium

BEST OF 2022: Partners

Retention Chronicles

Play Episode Listen Later Jan 2, 2023 50:52

On this episode of Retention Chronicles, we go through some of our favorite season 2 moments with DTC technology partners and agencies. We feature highlights from Vasa Martinez, of Growthbuster and Perfy, Andy Warren at Tomorrow Agency, Mat Bingham at Okendo, Michael De Santis at Doris Dev and Canopy, Aaron Schwartz, formerly at Loop Returns, Luis Lluis of GrowthStable, Dan Caldwell at Klaviyo, and Adam Sharon-Zipser, Director & Nick Kennedy from Elephant Room & Giftnote.

director partners dtc best of 2022 canopy klaviyo dan caldwell aaron schwartz elephant room nick kennedy andy warren okendo vasa martinez

18 - Building Stronger Relationships with Customers with Okendo's Gabrielle San Nicola

Ecom Growth Leaders

Play Episode Listen Later Dec 7, 2022 44:46

Your host, Samir Elkamouny, talks with Partner Manager at Okendo, Gabrielle San Nicola. Okendo is a customer marketing platform that empowers brands to turn one-off transactions into ongoing relationships by better understanding customer preferences and behaviors, delivering more personalized experiences, and enabling customer advocacy.To learn more about Gabrielle's work, click here.If you'd like to be a guest on Ecom Growth Leaders, click HERE.

relationships customers stronger partner manager san nicola okendo

From Cargo to Carry-on with Richard Li, Co-Founder and CEO of July

ceo founders china entrepreneur travel holiday co founders entrepreneurship vacation ebay cargo business podcasts groupon luggage vacay founders story okendo

Play Episode Listen Later Oct 11, 2022 52:52

Description: Richard Lee joins the show today to chat about his journey to becoming the Co-Founder and CEO of July. This popular Australian DTC luggage brand is reimagining the travel experience for a new generation. Richard talks with Lee about being born in China, what it was like growing up on a cargo ship for five-six years of his childhood, how he started a furniture business, and why he decided to leave to start July.Exclusive Deals from Our Sponsors:Get 30 days FREE with Okendo by clicking HERE!In This Episode You'll Hear About:(2:40) More about July, a next-generation, digital native travel brand. What started off with one perfect carry-on and luggage, now has a full range of travel accessories and goods that aim to elevate people's travel experience.(10:00) The difference between being a solo founder and having a business partner(11:10) What his childhood was like, from being born in China, to growing up on a cargo ship for the first six years of his life(16:00) What he wanted to be growing up, that he never thought he'd be an entrepreneur (19:00) How he started his first business by selling products on eBay, to making the move and working with Groupon(21:00) How he realized it was time to start his own business platform, and launched his first company, Brosa Furniture(27:00) How the idea for July came around, for the desire to build something in a different category(29:00) How he approached wanting to leave his furniture business to create something new(36:00) How they successfully did a pre-launch, and gave the first customers a Founder Luggage Tag(38:00) His advice to get people to buy into your business and your products, and how he began to market the business in the early days(41:00) The hard lessons he's learned along the way, and how to feel out if everyone working on your business with you have the same vision as you(47:50) Where the name July came from, stemming from it being the best travel month(49:17) His three pieces of advice for aspiring entrepreneurs looking to take the next steps in launching their own businessTo Find Out More:https://july.com/us/Quotes:“Whenever you come up with a product you need to be willing to pay for it and be willing to use it first before it hits the market.”“Use everyone around you for beta testing.”“Most startups fail not because they don't have money, but because they have too much money.”“My heart was telling me that I needed to build something else in a completely different category.”“It's important that whoever you're working with, just be very transparent.”“You can never rely on one supplier on a completely new project.”“Make sure that you are working with the right investors and make sure that they share the same vision as you.”“Try to find a Co-Founder that can complement each other with your skillset because building a business is a very tough journey. You want someone who can share the load with you.”“There is no perfect timing in launching a business, the perfect time is now.”

Mat Bingham (Okendo): 95% of consumers read reviews before purchasing from a new site

Retention Chronicles

Play Episode Listen Later Oct 10, 2022 51:12

On this episode of Retention Chronicles we're joined by Mat Bingham, Director of Technology Partnerships at Okendo, the customer marketing platform that builds connections through showcasing high-impact social proof such as product ratings & reviews, customer photos & videos, and Q&A message boards. On this episode we chat aboutcollecting data and influencing customer behavior,what to do if you have 5 reviews for one product and 100 for another,how cross and upsells should include social proof, UGC, and/or reviewsonsite post purchase surveysBe sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

director consumers shopify purchasing ugc bingham new site technology partnerships okendo malomo

Stolen Sauce and Roller Coaster Rides with Greg Vetter, Co-Founder and CEO of Tessemae's

Play Episode Listen Later Oct 4, 2022 57:26

Description: Joining the show today is Greg Vetter, the Co-Founder and CEO of Tessemae's. Available in retail stores nationwide, including Whole Foods, Tessemae's offers a variety of all-natural salad dressings, sauces, marinades, dips, and condiments that are gluten-free, vegan, and sugar-free. Greg and Lee talked about his childhood growing up in Annapolis, what it was like playing professional lacrosse for three years, to realizing a friend stole his mother's lemon garlic salad dressing out of their own house, and how it sparked the idea to launch Tessemae's.Exclusive Deals from Our Sponsors:Get 30 days FREE with Okendo by clicking HERE! In This Episode You'll Hear About:(1:40) More about Tessemae's, the country's number one organic salad dressing and condiment company. (5:20) What his childhood growing up as the oldest of three boys in Annapolis was like, with lots of activities, and how he always had an entrepreneurial spirit wanting to invent things(9:20) What it was like going to college at Washington College, playing professional lacrosse, and figuring out what he wanted to do after college(11:30) How when working in sales jobs post-college, he was writing business plans while looking at the infrastructure to see how they were successful, and how he could do that on his own (14:16) The story of how a friend stole his mom's salad dressing, and it sparked the idea for Tessemae's(16:50) The first things he did to get the business off the ground, from going to all the local grocery stores and seeing if it was on the shelves (20:25) The story of how the brand is named after his mom's nickname, Tesse Mae(24:50) The good and bad that came with fundraising, the advice he has for others in the fundraising journey, and how to build a relationship with investors(31:17) How he keeps going even when times are tough on the ups and downs of the rollercoaster(37:00) How he's grown professionally and personally as a leader since becoming an entrepreneur(43:00) Some of the challenges he's had to face, and how new ones come up every day (49:25) The limiting beliefs he's had to overcome, especially doubt, but how he realized everyone has itTo Find Out More:https://www.tessemaes.com/Quotes:“So I would go home at lunch and stand on my head in the dark and try to figure out what I wanted to do with my life.” “The first thing I wanted to do is figure out whether or not it existed, cause I didn't want to just create something that may have already been sitting on the shelf.”“I called everybody and I said, listen, I don't know shit about shit and my life is on the line and I have an opportunity May 1st, and you are going to help me do this.”“Each step you kind of level up into a different level of complexity and sophistication and so all of them were critical points in our journey.”“If you want money, ask for advice, and if you want advice, ask for money.”“You have to become resilient because the number of no's that you get, it's unbelievable.”“If you approach each day with this foundational understanding of you know who you are, and what is important in the world. Then you can overcome these obstacles that come your way every single day.” “I want to be the next great consumer packaging good brand that stands for something true.”“I think everything that you do in the morning will then kind of dictate what you're prepared to handle for the rest of the day.”“If you're not curating success, you're probably curating failure.”“Trust your gut, you know in your gut whether or not it's right or it's wrong. Every time I have ignored my gut, it has been the worst situation of my life. Every time I have trusted my gut, it has saved me. So trust your gut.”

From Funder to Founder with Amy Errett, Founder and CEO of Madison Reed

Play Episode Listen Later Sep 28, 2022 64:14

Description: Amy Errett joins the show today to chat about her journey to becoming the Founder and CEO of Madison Reed, the hair color company revolutionizing the way women color their hair. Amy shared about her experience as a child being the peacekeeper of the family, her experience working as an investor at True Ventures and Mavron Ventures, how she came up with the idea for Madison Reed, and why she runs things by her astrologer first, before making any significant decisions.Exclusive Deals from Our Sponsors:Get 30 days FREE with Okendo by clicking HERE!In This Episode You'll Hear About:(00:50) More about Madison Reed, the hair color company revolutionizing the way women color their hair using proprietary color matching technology, and a team of on-call colorists, Madison Reed helps women choose the perfect shade of hair color delivered straight to your door, or you can visit one of their 60 hair color bar locations throughout the U.S.(2:35) What it was like growing up in Philadelphia as the youngest of three with parents of divorce and always finding herself as the peacekeeper of the family(12:20) How she feels about failure, that it's your best friend and something to learn from(16:00) Why she believes some of her flaws are and why she's excited about them (21:00) Why having an astrologer in her life helps her(26:00) Her career journey from being a financial analyst, to working at Ture Ventures and Mavron Ventures as a Venture Capitalist, to coming up with the idea for Madison Reed(35:00) How she became obsessed with the idea for Madison Reed and took her dreams and started making them a reality (41:00) How they handled having to close their stores due to COVID, but their online sales skyrocketed(45:00) Some of the big challenges she didn't see coming, even with her background and experience in VC(58:51) The final fundraising and entrepreneurial advice she has for aspiring founders and those struggling with raising fundsTo Find Out More:https://www.madison-reed.com/Quotes:“I grew up thinking that I want to have groups of people that get together to do extraordinary things.”“We're all flawed and recovering from something, and when you recognize that, then you can start to find the path in your life that works for you.”“Life is an inside job and the entire game at the end of the day will be how much joy, gratitude, and love that we spread and receive.”“Possibilities of crazy ideas can actually disrupt an entire industry.”“Everything you need to know is why you're hooked into the rage you have.”“The infrastructure of scaling culture that is different and unique and disruptive is really hard when you grow.”“I'm in this to win it for the company, not myself.”“As a business leader, you have an obligation to better your employees' lives.”“The big trip up for most people is being naive about marketing. Whether it's the cost, the scale, what it takes, who do you have? The other part is, you need to show up with a team and you need to show up. So it's always product, size, and people. Once you can get that right, then you're gonna find there's plenty of money.”

Cutting up the Clothing Category with Steven Borrelli, the Founder and CEO of CUTS Clothing

Play Episode Listen Later Sep 20, 2022 60:11

Description: Today, Lee sits down with Steven Borrelli, the Founder and CEO of CUTS Clothing. On a mission to find the perfect t-shirt, Steven started CUTS in 2016 and has since grown the business to a hundred-million-dollar company and created a new category, which he calls work leisure. Steven talks about his childhood growing up in Washington state, to working at an advertising agency and moving back home to start CUTS. We talk about how he got his first 1000 customers, how he leans on OKRs, and why he believes in blind faith.Exclusive Deals from Our Sponsors:Get 30 days FREE with Okendo by clicking HERE!In This Episode You'll Hear About:(2:34) More about what CUTS Clothing is, a work leisure clothing brand, geared towards the athlete in the boardroom(4:30) What it was like growing up in Washington state, with a love for sports, and how he ended up at San Diego State for college(16:00) His first work experience after college, working at an advertising agency, and how what he's learned there helps him in his branding decisions with CUTS(18:00) How the idea for CUTS came to him after he got kicked out of a meeting for wearing athleisure wear and not looking professional(20:40) When he got let go from his branding agency job and took that as motivation to move back home and start building CUTS(27:00) How he worked at staying committed to his idea, even in the hardest of times (30:00) What the process of creating CUTS was like, from having his “incubator” at his parent's home to vlogging, and raising on Kickstarter (33:00) Some of his pivotal moments that have happened, such as Patrick Mahomes wearing one of the CUTS shirts(41:00) What he's learned about being a leader, and why he values OKR's (53:00) His thought's on the current conditions of the market and what brands should be preparing for (57:00) The advice he has for fellow entrepreneurs and what's next for CUTSTo Find Out More:https://www.cutsclothing.com/Quotes:“I realized there was a gap in the market of needing a shirt that looked professional but felt comfortable.”“When you're creating an idea, oftentimes you can see it and you can visualize it. But when you tell people about it, they don't have the same visualization.”“Every year and every month I became more and more committed to it.”“I felt like that's when the moment I went from, we had a bunch of guys in a room working on an idea to a company.”“If you're not intentional, you can easily waste a whole team”“When you can overcome belief, treat it as such a gift because it's gonna give you the courage and the confidence to keep dreaming where not everyone has.”“Have an open mind to most ideas”“Over the last three years, founders are just racing to raise money I think that it doesn't need to be that way for most ideas”“It's super important to just be really focused on where you're going.”“I know a lot of people always try to focus on doing what you love, and I hate that saying. it's finding something that you can love the process of doing it, rather than that actual outcome. I think is what's super important.”

Iris Smit Bootstrapped The Quick Flick Into a $15 Million-a-Year Business

Female Founder World

Play Episode Listen Later Sep 20, 2022 38:02

Iris Smit built The Quick Flick into a reportedly $15-million-a-year business within five years—and that's after rejecting a $300,000 offer on Shark Tank. Her beauty brand is stocked in Australia's largest pharmacy and grocery stores, and did all of it while bootstrapping and learning how to be a CEO while on the job. Learn Iris's must-use Shopify apps, mental health tips for entrepreneurs, and influencer marketing strategy in this episode of Female Founder World with Jasmine Garnsworthy. LINKS AND MENTIONS Subscribe to the Female Founder World newsletter: https://femalefounderworld.beehiiv.com Register for Female Founder World x Shopify's Brand Camp in LA! https://losangeles.shopify.com/foundermixer0923 instagram.com/femalefounderworld instagram.com/jasminegarnsworthy Explore The Quick Flick: www.quickbeauty.com Iris recommends Okendo, Zipify, Stockist Locator,Triple Whale

From Meetups to Meatless Jerky with Matt Feldman, Founder and CEO of Moku Foods

ceo founders entrepreneur running san francisco co founders forbes hawaii foods entrepreneurial michelin vcs business podcasts feldman meetups jerky meatless founder stories okendo

Play Episode Listen Later Sep 13, 2022 51:15

Description: Joining the show today is Matt Feldman, the Founder and CEO of Moku Foods, a mushroom-based jerky. Matt shares about how he partnered with a Michelin Chef to turn king oyster mushrooms into a delicious alternative beef jerky. In this episode, Matt talks about his childhood growing up in Hawaii, why he joined a vegan meetup in San Francisco, how he earned over 1 million views on YouTube, and how he's raised over $4 million for Moku foods.Exclusive Deals from Our Sponsors:Get 30 days FREE with Okendo by clicking HERE!In This Episode You'll Hear About:(2:05) More about what Moku Foods is, a mushroom-based jerky, made out of king oyster mushrooms into a delicious tender jerky that looks and tastes like beef(3:50) What it was like growing up in Hawaii, with a lot of outdoor activities, and having a passion for sustainability from a very young age(6:30) How he always had the entrepreneurial spirit in him and brought his entrepreneurial bug throughout life, starting as early as high school(8:10) Why he became vegan in 2018 and started a vegan meet-up to learn more about it and connect with others(9:03) How bringing a vegan snack to the meet-ups sparked the idea for mushroom jerky (12:00) The steps he took to get Moku up and running, from product development to finding Michelin star chefs(16:00) How his journey to Moku was really fast, and a go-with-the-flow move that he knew he had to pursue(16:30) What he was learning about mushrooms from going to mushroom farms, and how sustainable they are(18:00) The process of making Moku, and figuring out how to make it at scale, and the tragic story of how they had to call off launch a week before due to the manufacturer making bad product(27:00) What it was like raising funds and the advice he has for other entrepreneurs(41:30) The early signs he took to empower him to keep going, getting over 1 million views on Entrepreneur.com's Youtube, and landing on Forbes 30 under 30(44:40) The advice he has for finding the right partner, the key factor is just spending time with them To Find Out More:https://mokufoods.com/Quotes:“We have a lot of customers who do not eat any mushrooms and they despise mushrooms, but they've tried Moku and it's the only mushroom they'll eat because it really does not taste anything like mushrooms.”“Knowing that I couldn't bring beef jerky, I thought I might as well try and make some mushroom jerky.”“I've always loved mushrooms, and I knew that if you cook them in the right way, they can taste very meaty.”“This was one of those weird things where I don't even remember making the decision to quit my job and do Moku. It was so natural and go with the flow that it was almost like I woke up and chose mushroom jerky. Like I have to do this.”“I didn't want to use any of those fake meats or chemicals or anything highly saturated, I wanted something whole, and mushrooms were the perfect fit.”“Running a new company from Hawaii is a little isolating and lonely because there are not many other entrepreneurs doing similar things.”“In fundraising, it's almost like you're swinging for a home run every time, but you know that you're probably not gonna hit it.”“VCs all take the early stage meetings because they want to plant the seed, get to know the founders, stay in touch with you, and then invest a year later.”“When you hit roadblocks, it's very lonely. No one really understands what you're going through. I would highly recommend people to be very careful about who they bring on, but bring someone on that's complimentary that you really know is gonna be with you when it gets tough, because you need that person to put in the same amount of energy as you, or else it won't work.”“Go with your gut and go with your instinct.”

Testing Over Failure with Erin Moennich, CEO of Draper James

Play Episode Listen Later Sep 6, 2022 43:56

Description: Today, Lee sat down with Erin Moennich, CEO of Draper James, a classic American lifestyle brand founded by Reese Witherspoon inspired by her roots in the south. Erin shares about her journey to becoming CEO, what it was like growing up in the midwest, the different jobs she held before landing at Draper James, and why they believe failure should be named something else! Exclusive Deals from Our Sponsors:Get 30 days FREE with Okendo by clicking HERE!In This Episode You'll Hear About:(2:05) Draper James, a women's lifestyle brand founded by Reese Witherspoon, named after her grandparents. Founded on the idea of making women feel great (4:50) What it was like growing up in the midwest with her family, and her passion for being in business when she was older(7:09) What it was like attending Michigan State and moving to NYC after college, and working at Peter Solomon company to product development at Target, and how she ended up landing a job at Sachs, and then Bloomingdales, learning that working your way up is key(15:20) How she got connected to LMVH, and why she took the role to experience a different way of selling and doing business(20:00) What she learned from working at Giggle, in her first CEO role(24:05) What she believes are the key things that have helped her in her journey to CEO (29:27) The difference between a failure and something that didn't meet expectations, and why she chooses not to look at things as failures but as learning experiences (31:48) How she was given the opportunity to be the CEO of Draper James and how one of her overall goals was to drive growth and diversify sales(39:00) What she thinks makes a great CEO, being a team player and being willing to get your hands dirty(40:00) How she's grown personally as a leader and has learned to be calm and a person of reason for the team(42:15) The advice she has for aspiring entrepreneurs and what's next for Draper JamesTo Find Out More:https://draperjames.com/Quotes:“You often pursue the things you're good at and can be successful at”“The interesting thing about retail is that you really do have to start at the bottom”“I don't wanna be afraid and I don't want my team to be afraid to try different things.”“Each experience has prepared me in a different way. At various times in my career, I decided to try something totally different.”“I'm always selling Draper James, whether it be to the end consumer, or my ideas to th by e investors, I'm always selling.”“Being in retail there are always these huge ups and downs and you try a lot of different things.”“Don't be afraid to try different things in a measured way.”“In a measured way, I wanna keep trying new things because I think that's the only way you get to the next step and the next stage.”“It's important to maintain your network. Retail is a really small world and you run into a lot of people that you may have worked with at some stage. So you have to be kind to everyone.”“I would never want to ask people on my team to do something that I wouldn't do. So you absolutely have to be willing to get your hands dirty.”“Take each role a little slower, and that's something I say to the young people on my team is, enjoy it. I was always wanting to get to the next step, the next buying role at Bloomingdale's the next step at LVMH. And knowing that we all get where we're supposed to be in the end and we can all find these really exciting roles that make us wanna get outta bed every day. We all get there, and so, take it slow.” “Don't be afraid to try different things. As a CEO you do have to look after so many different aspects of the business. Getting those varied experiences earlier in your career is only gonna serve you very well if this is where you wanna end up. And so seeking out those opportunities and those experiences is super important.”

Mushroom Moments with Shane Heath, Co-Founder and CEO of MUD\WTR

Play Episode Listen Later Aug 30, 2022 67:55

Description: Shane Heath, the Co-Founder and CEO of MUDWTR joins the show to chat about his journey to founding the coffee alternative company on a mission to heal the mind through their daytime and evening beverages. In this episode, Shane shares with us his journey from experiencing a psychedelic trip as a 14-year-old, to starting his first company ishBowl, to moving to Silicon Valley, to taking a leave of absence to Bombay, where he was able to reconnect with his creativity and began questioning his caffeine addiction to coffee. He talks about the difference between lantern versus spotlight consciousness, how the business grew in revenue since 2018, and why he allows microdosing at work. Exclusive Deals from Our Sponsors:Get 30 days FREE with Okendo by clicking HERE!In This Episode You'll Hear About:(1:07) More about MUDWTR, a coffee alternative company on a mission to heal the mind through their daytime and evening beverages designed to provide natural energy and relaxation(2:30) The experience of his first founder conference, how it made a good example of how taking swings is sometimes a good learning experience(6:38) What it was like growing up in Santa Cruz, California, with an entrepreneurial spirit and eventually ending up at San Deigo State(12:30) His experience starting his first company right out of college and what it taught him about the startup world, and how the feelings of it all help him in his role today(22:52) His experience with a psychedelic trip as a 14-year-old and how the deep philosophical questions scared him(26:30) How listening to a Joe Rogan podcast in a time of a lot of stress made him realize he should take a leave of absence(30:00) How he came up with the idea for MUDWTR because he was really interested in rituals, and how he begins and ends the day(45:00) How the idea for MUDWTR came to be, from making his own drinks to fall asleep and having the idea for others to experience the same thing(49:00) How he brought on his Co-Founder, and how they continued to grow from 2018 to now(54:00) His experience in fundraising and the advice he has for others looking to bring in more revenue(1:01) Why he allows microdosing at work, in a safe and effective way(1:04) What we can expect to see next from MUDWTR including expansions to Amazon and a flagship store in Santa Monica, as well as new product launchesTo Find Out More:https://mudwtr.com/Quotes:“Seeing drawings turn into physical environments that I was living in was very transformative for me at a very young age.”“To get a company off the ground, you have to go all in for it to even have a chance.”“Entrepreneurship is a huge investment of time and energy.”“I was just removed from all the cultural prescriptions, and it empowered me to think differently about how I was going to pursue life when I came home.”“I started looking at my mug as maybe I can make something that is more than just a vessel for caffeine.”“It was interesting because I thought this was my problem that I couldn't handle caffeine. So I solved this problem for myself and I felt great. And the real aha moment didn't come until other people started to ask me what I was drinking.”“Our company is built on the hypothesis that for a lot of people too much caffeine, just like too much of any drug can make something that is potentially helpful, all of a sudden harmful.”“When I started MUDWTR I started to notice that people were very interested in evolving the relationship to how they found energy.”“I'm not mad at coffee. I'm just disappointed. So I made something better.”“I do a lot of work to provide our investors a lot of information. I've been sending out monthly updates since I've been putting them together before I even had investors. I don't view them as information for investors, I view them as a journal entry for our company.”

The Future of Ecommerce Technology and D2C Brands with Andrew Gluck

Play Episode Listen Later Aug 29, 2022 40:55

Andrew Gluck joins the Wavebreak Podcast to share what big picture insights he's learned firsthand from shifting from the agency-side to the investor-side of ecommerce technology and D2C brands.In this episode you'll learn:What Andrew learned working with some of the fastest growing D2C brands in the world, from Helix Sleep, Rothy's, and Tommy John, among 50+ others—his list goes all the way up to Nike.What strategies Andrew is seeing work best today, despite the rapidly changing environment.How smart D2C companies are planning for a future they can't fully predict ahead of time. Andrew Gluck is GP at irrvrntVC, a firm focused on early-stage companies in the DTC, AdTech, and NextGen Commerce areas.Links MentionedirrvrntVCLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian's underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Redefining Fine Jewelry with Sophe Kahn, Co-Founder and CEO of Aurate

ceo founders new york city business entrepreneur co founders entrepreneurship amsterdam redefining adapt jewelry business podcasts kahn marc jacobs fine jewelry aurate founders story okendo

Play Episode Listen Later Aug 23, 2022 53:04

Description: In this episode, Sophie Kahn shares her journey to becoming the Co-Founder and CEO of Aurate, a premier direct-to-consumer jewelry brand. Sophie shares with us her journey from growing up in Amsterdam, to working at Boston Consulting, to Marc Jacobs, and how having lunch with a friend led to the idea for Aurate. We talk about why she believes you can learn anything with the right framework, the differences between lab-grown and natural jewelry, and how she validated the concept for Aurate with a pop-up store.Exclusive Deals from Our Sponsors:Get 30 days FREE with Okendo by clicking HERE!In This Episode You'll Hear About:(1:03) More about Aurate, founded in 2015 the company seeks to democratize the fine jewelry industry through its online-driven model, accessible price points, and social impact strategy.(2:25) What it was like growing up in Amsterdam but always dreaming of moving to New York City (14:04) Her experience working at Boston Consulting, to working at the luxury fashion house, Marc Jacobs(20:19) How having brunch with a friend led to the idea for Aurate, based on a ring she had been wearing turning her finger green(23:00) The metrics of success that let Sophie and her partner know it was time to take things to the next level with Aurate, and how she validated the concept for Aurate with a pop-up store(26:40) What makes Aurate unique, is being very customer driven and focusing on what the women want from jewelry (33:00) The challenges in the beginning phase struggling to fundraise for a women's jewelry brand to male investors and convincing them that an online platform is beneficial(37:50) What she's learned from hiring a team and how to keep them motivated (41:00) How to deal with conflict with employees and how to handle situations (48:00) Final advice she has for aspiring entrepreneurs and what shocked her the most about becoming an entrepreneurTo Find Out More:https://auratenewyork.com/Quotes:“I had to build confidence by proving myself in a way and getting some external validation that I could do it.”“I really liked the creative part, but I also liked the analytical part.”“At the end of the day it was still corporate and it was going too slow for my liking.”“There were all these different types of women that for different reasons gravitated towards Aurate.” “Get your team excited to fight with you because it's not easy to be a startup.”“Adapt your management style to your employees, not everyone is the same.”“Feedback has to go both ways.”“You can't just go off on a whim, you have to be more strategic when you're a leader.”“Make sure that you're ready to essentially give up everything else for a while because once you're in it, it just is all-consuming.”“Build some type of team or network that you can rely on that can help you because it is intense. You need to have people to talk to who can't necessarily be your team. Have your kind of group of people that you can bounce ideas off, talk about the bad things, the good things, the secret things, whatever. You need somebody because otherwise, it's really lonely.”

How To Get Your Product In 10,000+ Retail Stores with Kent Yoshimura

Play Episode Listen Later Aug 22, 2022 42:18

Kent Yoshimura joins the Wavebreak Podcast to share how Neuro managed to sell 50,000,000 pieces of product, and why that's only the beginning for this nootropic gum & mints company.In this episode you'll learn:Kent's wild background before starting Neuro. It could have been written in Hollywood!How Neuro, founded in 2015, found liftoff selling nootropic gum and mints, to the point of being stocked in 10,000 retail locations (including Whole Foods, Walmart, CVS, and many others).The secrets behind achieving scale, what strategies are working best for Neuro right now, and what they have planned for the future.Kent Yoshimura is Co-Founder at Neuro, gum and mints to energize, calm and focus you whenever you need it.Links MentionedNeuroLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian's underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

From Scare to Scale with Denise Woodard, Founder and CEO of Partake Foods

Play Episode Listen Later Aug 16, 2022 52:18

Description: Denise Woodard joins the show today to chat about her journey to becoming the Founder and CEO of Partake Foods, a food company that specializes in selling delicious cookies that are gluten-free, vegan, non-GMO, and free of the top 14 allergens. In this episode, Denise shares her journey from growing up in North Carolina, to working at Coca-Cola, to experiencing an allergy scare with her daughter, which motivated her to create an allergy-friendly food brand.We talk about the three stages of the CEO role, how important a supportive founder network is, and the mental shifts she's had to make as an entrepreneur. Exclusive Deals from Our Sponsors:Get 30 days FREE with Okendo by clicking HERE!In This Episode You'll Hear About:(1:06) Partake Foods, launched in 2016 and backed by celebrities, including Rihanna and Jay-Z, Partake is a food company that specializes in selling delicious cookies that are gluten-free, vegan, non-GMO, and free of the top 14 allergens.(2:45) What it was like growing up in North Carolina as an only child with an African American dad and a Korean mom, and learning about entrepreneurship from her father(4:52) Some of her first jobs through high school and college, from serving, working in retail, and why she chose to go to school to be an orthodontist (7:30) Why she decided to change her major in college and wound up getting a job at Phillip Morris and eventually moved over to FedEx and Coca-Cola, learning about the importance of process(9:51) How having an allergy scare with her daughter during her first birthday gave her the idea for Partake(11:40) How she got started with Partake by entering a pitch competition and winning(18:40) The beginning stages of fundraising, and making their way into retailers like Whole Foods and Wegmans(22:00) Some of the challenges faced in fundraising, and the advice she has for learning how to comprehend the investor lingo(30:20) What she does on the really hard days, and (33:14) The three stages of the CEO role that change as the business grows, and what she's learned from it (42:20) Some of the mental shifts she's had to make in being an entrepreneur(46:00) Some of the really unique partnerships they have with Sesame Street, American Airlines, and more to come(49:08) The final advice she has for aspiring entrepreneurs, To Find Out More:https://partakefoods.com/Quotes:“The idea for Partake was born out of my frustration and disappointment as I shopped for products that she could safely eat, that tasted good, that had ingredients that I felt good about.“I wanted to create a brand that was cool enough that people without food allergies would want to eat.”“I started thinking about if I'm gonna leave a career I love I need to make sure I have manufacturing, product development, a place to make this, and that I know how to make this at mass scale so that I feel comfortable leaving my career.”“Initially we were a self-funded self,-distributed cookie company, which meant I was selling products out of my car to natural food stores in the New York market, and I was bootstrapping it with my own personal savings.”“It was really important for me to have an understanding of the penny by penny finances of the business.”“Build a founder community. It's hard for anyone unless they've been on this journey, to understand what it's like and the good things and the bad things that come along with it.”“Growth is great, but with it comes challenges”“People want to feel valued and respected and they want leaders who tell them the truth and who are vulnerable.”“You're so in the weeds and in the business that you know it better than anyone else does. I think you start to feel when you need to make those shifts.”“Sometimes the best leaders are servant leaders.”“Remember that your journey is your own and it's okay to start small.”“I would also suggest that people don't wish away the journey, which I'm very guilty of. When I was selling cookies out of my car, I couldn't wait to get into Whole Foods, and then I couldn't wait till we get into Target, and I didn't savor those moments. When they're gone, they're gone. You get to experience that national launch once, you get to experience the first launch once. So savor those moments because that's the whole journey is the destination.”

Marketing Strategies Driving Results in 2022 (Influencers, Podcasts, and NFTs?) with Kasey Moss of CHOMPS

Play Episode Listen Later Aug 15, 2022 37:41

Kasey Moss from CHOMPS joins the Wavebreak Podcast to share actionable takeaways D2C brands can steal from CHOMPS 2022 marketing strategies.In this episode you'll learn:A bird's-eye view of CHOMPS entire organic social strategy, the rationale behind it, and how you can copy and paste bits and pieces for your own ecommerce brand.What's working in the world of influencer marketing today and how CHOMPS is interacting with their influencers of choice.How to drive results from modern marketing strategies, like podcasting marketing and NFTs.Kasey Moss is Brand Director at CHOMPS, snack sticks sourced from 100% grass-fed & finished beef and venison, paleo & whole30 approved, and certified gluten free.Links MentionedCHOMPSLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian's underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Reflections and Resets with Lisa Odenweller, Founder and CEO of Kroma Wellness

Play Episode Listen Later Aug 9, 2022 70:10

Description: Lisa Odenweller joins the show today to chat about her journey to becoming the Founder and CEO of Kroma Wellness, a premium functional health and superfood company on a mission to simplify nutritional wellbeing. In this episode, Lisa shares with us her journey from growing up in Colorado, to working at Nestle right out of college, to working in the software industry, to starting an interior design business, which led to some soul searching and discovering her true passion for health and wellness. We talk about her struggle to allow others to support and show up for her, overcoming negative self-talk, and how she raised over $5.5 million from investors like Gwyneth Paltrow, Jessica Seinfeld, and Amy Schumer. Exclusive Deal from Our Sponsor:Get 30 days FREE with Okendo by clicking HERE!In This Episode You'll Hear About:(1:08) More about Kroma Wellness, a nutrient-rich delicious product, and effortless programs such as the one and five-day resets Kroma helps you form healthier habits, generating real results from the inside.(2:40) What it was like growing up in Colorado as a military brat with divorced parents, where she learned how to be independent, starting at a very young age(11:45) What her college experience was like doing Semester at Sea, some of her first jobs post-grad, and how she ended up working at Nestle in the Food Service Division, based in the Bay Area, to moving to the software industry(25:00) How she took a year off from working to learn about herself and what she wanted to do(28:00) How going to entrepreneurial classes inspired her to start her first wellness company, Beaming, but with being an early leader and entrepreneur, she decided to exit(41:57) The advice she has for those who feel like they're at the end of their entrepreneurship journey and how to keep going forward(48:30) Some of the challenges she learned in fundraising for Kroma, taking what she learned from Beaming(1:06:00) The final advice she has for aspiring entrepreneurs and what's next for KromaTo Find Out More:https://kromawellness.com/Quotes:“I think a lot of my entrepreneurial side came from being in the car with my dad listening to him on phone calls.”“The only person you can count on is you.”“You have to allow other people to show up for you.”“At any moment in our life, when things don't turn out as we hope, those are the opportunities to learn and grow.”“I had this inner anxiety of always kind of knowing I was supposed to have a bigger impact in the world.”“I think often when we stop forcing and we stop doing, when we're in the silence is when you get the biggest clarity in life.”“By losing a brand that I loved so much, it became my greatest teacher and it also helped me become the leader that I am today.”“So it's very much designed for people to really listen to their bodies and become more in touch.”“What we're more interested in is what happens afterward, because I think that's where real transformation happens”“You have to be willing to risk it all, and you have to be willing to have the confidence in yourself that you are the person to bring your idea to life and have a conviction so strong that nothing's gonna stop you.”

The Formula For Driving Results with User Generated Content (UGC) in 2022 with David Morneau

Play Episode Listen Later Aug 8, 2022 34:55

David Morneau joins the Wavebreak Podcast to break down what's driving results behind the scenes of a micro-influencer marketing agency. In this episode you'll learn:The marketing strategies David is seeing drive real, tangible results in 2022. The realities of attribution in an omni-channel marketing environment, and why the solution is to treat attribution as a trend line.The formula David is using today for successful TikTok marketing campaigns. David Morneau is Managing Partner at inBeat Agency, a micro-influencer marketing agency that serves online brands to help them with their social media influencer marketing requirements.Links MentionedInbeatLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian's underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Persistence and Patience with Paul Voge, Co-Founder and CEO of Aura Bora

christmas ceo new york founders business leadership entrepreneur co founders entrepreneurship fall in love persistence shark tank whole foods bora business podcasts la croix cpg leadership podcast okendo

Play Episode Listen Later Aug 2, 2022 58:14

Description: Joining the show today is Paul Voge, Co-Founder and CEO of Aura Bora, making sparkling water a better-tasting experience. In this episode, Paul shares his story from growing up as the youngest of five, to selling vintage t-shirts in college, to quitting his job to focus full time on building Aura Bora in 2019. He talks about how he dropped off some cans to a buyer of Whole Foods at their corporate office desk, the differences between selling to different grocers, how he's had to change his pitch, and how they came up with the name Aura Bora. Exclusive Deal from Our Sponsor:Get 30 days FREE with Okendo by clicking HERE!In This Episode You'll Hear About:(1:07) How Aura Bora makes sparkling water from herbs, fruits, and flowers using unique ingredients, like basil, cactus, and lavender for a better tasting experience all while donating 1% of annual revenue to environmental causes.(2:35) What it was like growing up in a small town outside of New York, being the youngest of five children(5:25) Some of his early jobs from selling vintage T-shirts, to starting a Christmas tree farm, and working for a venture studio. All of this led him to fall in love with sparkling water(14:00) Why they decided to not go down the selling flavor route but to instead stick to making premium water in cans(17:00) How he decided to take the leap into entrepreneurship in 2019 and sold the first can of Aura Bora in the fall(21:40) How he dropped off some cans to a buyer of Whole Foods at their corporate office desk, which led to being on the shelves just a few months later(33:00) How they came up with the name Aura Bora out of 311 names on their list(37:00) The perks and some challenges of working with his wife and running the business together, and how they manage situations with their team(40:00) How one of the biggest learning experiences he's had is that there are no shortcuts(45:00) The experience of going on Shark Tank, and what it's like having Robert as an investor(50:00) The final advice he has for inspiring entrepreneurs, and what's next for Aura Bora, with new flavors launching every other month. To Find Out More:https://aurabora.com/Quotes:“I loved the idea of trading and making something out of nothing.”“The most popular item in this pantry is LaCroix sparkling water, and it's probably the least interesting as in we're all drinking it, but no one's enjoying it.”“It felt weird that there wasn't a craft version of flavored sparkling water.”“We thought about what if we could make a much better product and as a result, be able to brand it and sell it as a differentiated, more premium offering.”“Uniquely in CPG, I think you probably have to take the leap earlier than you would like to.”“Being persistent but also patient is key”“The beginning of it really was if we could make something memorable.”“We have had to be deliberate and transparent with every single person we've hired.”“There is truly no shortcut to this. You just get bigger one account at a time.”“Do yourself a favor and pick a hundred stores that are very similar and get really good at selling the product in those stores. And then from there you can rinse and repeat in other channels once you grow.”“I have felt like Shark Tank has opened us up to actually most of the country, middle of the country, all four time zones, high income, low income, old, young, et cetera.”“Sometimes it just feels like this is either so close to impossible that we should just call it impossible, or I must be doing it wrong.”“Learn as much as possible before you need to commit to something.”“It's really tempting to your point, quit your job, start selling the product, etc, but you're really well served by learning way more than you might need.”

What's Working Now: Ecommerce Marketing with Dylan Kelley

Play Episode Listen Later Aug 1, 2022 23:57

Join your host Dylan Kelley as he breaks down what's actually working in ecommerce marketing. In this episode you'll learn:How to maintain your composure as a brand owner, marketer, and/or operator, as the ecommerce market continues to evolve at an overwhelming pace. The strategies that continue to provide reliable results right now, despite recent iOS updates, slow summers, and algorithm changes.How to set your brand up for success, double down on opportunity, and prepare for a Q4 you can be proud of.Dylan Kelley is Founder and CEO at Wavebreak, the email & CRM agency for high-growth DTC brands.Links MentionedWavebreak NewsletterLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian's underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

ceo founders marketing growth entrepreneur branding ios retail ecommerce kim kardashian crm shopify sms email marketing nomad recharge dtc d2c skims ecommerce marketing okendo

Jobs, Joy, and Joining Forces with Jennifer Zeszut, Co-Founder and CEO of GOODLES

Play Episode Listen Later Jul 26, 2022 58:31

Description: Today, Lee is joined by Jennifer Zeszut, Co-founder and CEO of GOODLES. Reimagining everyone's beloved mac and cheese, GOODLES is reinventing the prepared pasta aisle, making macaroni nutrient-dense, protein-packed, and tasting as good as it feels to eat. In this episode, Jen shares with us her journey from growing up in the Bay Area, to becoming a buyer at Cost Plus World Market, to being offered $3M to start her first company Scout Labs, to becoming CEO of Cerebelly, to starting GOODLES in November 2020. She talks about a few lucky breaks she's encountered throughout her career journey, her experience with a very shady investor, her views on leadership, and why the way you do work matters.Exclusive Deal from Our Sponsor:Get 30 days FREE with Okendo by clicking HERE!In This Episode You'll Hear About:(1:18) GOODLES is founded by an all-star team, including Jen Zeszut, the former CEO of Cerebelly, Deb Luster, the former Co-founder and President of Annie's, Paul Earle, a branding expert, and a former brand manager at Kraft, and Gal Gadot, an award-winning actress known for playing Wonder Woman.(4:24) What it was like growing up in the Bay Area with a small family and how she became an assistant to CEOs at the age of 14.(12:09) How after graduating from college she became a gourmet foods buyer at Cost Plus World Market, to then being offered $3M to start her first company, Scout Labs. (24:00) What she learned about herself as a leader, CEO, and how she carries that into her day-to-day life at GOODLES.(32:00) Why she feels it's important for everyone to have joy when coming into work every day, and how if you don't, maybe it's time to move on.(44:45) Why she believes branding is based on the details, and how they created a fun phone tree…give it a try at 707-GOODLES.(46:44) Why she decided to add a fourth skew right before launch.(52:00) The advice she has for those not sure where to start, and how to keep going with joy.To Find Out More:https://www.goodles.com/Quotes:“I didn't think about entrepreneurship for a really long time, but I was always a leader.”“I always told my mom that ‘I was the leader of the ones who don't'”“I learned that the day in and day out of running the operations of a restaurant was kind of boring.”“It was like CEO training wheels, if the wheels fell off, at least I tried and learned.” “I never thought of myself as an entrepreneur and here I am four companies later.”“I love the idea of just mobilizing all the forces to go after something.”“What I learned is to be able to keep this alive and keep it all going, and somehow persist through really hard times, was an incredible realization of just how much strength that you can bring to a situation.”“It's all about the comradery of this family that you create when you start a company and the bonds between one another.”“I just wanna show the world that the way that you do work matters and the bonds that you create with your team, you can do and you can work miracles with that.”“If it feels wrong and if I'm not happy and I don't have joy coming into work every single day, that's actually the wrong thing. It should change. It's not that I have to work harder, it's that it may not be the best fit.” “Being a CEO for hire is definitely a different thing because your job is to execute the wishes of the founders.”“You set the tone and you set the culture.”“We were looking for something that was fun and joyful and mac and cheese is kind of universal.”“It's such a great conduit for this idea of putting little gooders out into the world and to make, be, and do gooder.”“Brands are based on the details.”“If we're not doing things that don't get an ‘oh no you did not' out of it then we're not hitting the mark.”“I was less playing to win and more playing not to lose.”“Stop being scared, be yourself and just shine your joy and your voice, it just gets better and better.” “You never know what is the ultimate thing you need, or if you're not sure what the big idea is, just go start doing some stuff and tune in to what parts you love and what parts bring you joy and the parts that you don't wanna replicate, you'll find it.”

How Today's Brands Are Leveraging A.I. To Improve Their Marketing with Shanif Dhanani

Play Episode Listen Later Jul 25, 2022 47:48

Shanif Dhanani joins the Wavebreak Podcast to help shed light on what A.I. can actually tell you about your marketing strategies, and what A.I. use cases marketers need to be paying attention to in 2022.In this episode you'll learn:How brands can leverage A.I. to improve their marketing today, no matter how big or small they are.The true optimal winback windows for customers—and why it's a shorter window than you might think.The actionable marketing insights you only learn from building with A.I., and how they can apply to any brand.Shanif Dhanani is Founder and CEO at Apteo, a company using customer data to drive more sales by hyper-targeting and personalizing your marketing campaigns.Links MentionedApteoLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian's underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

The Inside Scoop with Kailey Donewald, Founder and CEO of Sacred Serve

Play Episode Listen Later Jul 19, 2022 51:54

Description: Kailey Donewald joins the show today to share her journey to becoming the Founder and CEO of Sacred Serve, a vegan, gluten-free, plant-powered line of gelato. In this episode, Kailey shares with us her journey from growing up playing sports and the oboe, to working as a real estate consultant for Deloitte, to taking a sabbatical to India and Bali. We talk about the omnipresent pressure she feels as an entrepreneur, how she started the company with a broken soft serve machine, and the mental challenges she's had to overcome as a solo female founder.Exclusive Deals from Our Sponsors:Get 2 months FREE with Gorgias by clicking HERE and mentioning the podcastHead over to Okendo to get 30 days FREE!In This Episode You'll Hear About:(1:17) Sacred Serve is bringing function into the frozen aisle by using a base of organic young coconut meat, combined with superfoods, adaptogens, and medicinal mushrooms.(3:10) What it was like growing up in Chicago playing sports and different instruments(8:20) How she graduated college and worked at Deloitte, then took a sabbatical to India which led to her passion for holistic nutrition and inspired her to create Sacred Serve. (13:40) How changing her diet while in India made her realize a change in her asthma and allergies(22:20) How she discovered young coconut meat which is the hero ingredient for Sacred Serve(30:30) Her go-to-market strategy, and the challenges faced in getting into Whole Foods(32:00) Her experience getting to be part of the Good Food Accelerator program(42:00) What's next for Sacred Serve from new flavors, new products, and a packaging change To Find Out More:https://www.sacredserve.com/Quotes:“One of the biggest roadblocks to changing careers in becoming an entrepreneur was actually the perception that I felt other people had of me.”“I think it comes down to the microbiome in the gut.”“The juice fast break just mentally and physically was such a recharge for me.”“I'm always just the most interested in how we feel as humans how our food is making us feel, and really listening and tuning into our bodies to understand”“With this high price point, we needed to make sure that every touchpoint was elevated.”“I became extremely comfortable with the story, storytelling is the biggest thing in talking about the traction of the brand.”“When you're dealing with these category buyers, it's important to get someone on your team that has those relationships.”“It is incredibly challenging and the early days take all of you.”“One of the biggest things I've learned through this journey is that if you're not careful you can really get lost in working a ton and giving up a ton.”“When you're dedicating a lot to this, it can't just be for money, it can't just be for clout, you really have to be dedicated and want something big to happen and make a difference from this.”“In starting a company, it's gonna take three to four years before you're gonna actually be doing the things you wanna be doing.”

Why Your Competitors Are Curious About Live Video Shopping with David Mauer

Talkin' Business and Facts

Play Episode Listen Later Jul 18, 2022 44:12

David Mauer joins the Wavebreak Podcast to talk about new marketing strategies brands are using to get ahead of their competition.In this episode you'll learn:Why interactive video shopping could be the strategy that picks up traction in the competitive world of ecommerce.How you can be an early adopter to live video shopping, including how to staff it, ROI estimates, and specific tactical examples that are seeing incredible results right now.What David's learned about omnichannel ecommerce, and bigger picture omnichannel marketing strategies, while working on HiTouch.David Mauer is the Founder and CEO at HiTouch, a company supercharging sales and brand loyalty by connecting to customers over live video shopping.Links MentionedHiTouchLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian's underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

How This Startup Is Turning Shoppers Into Buyers With Better Customer Reviews

Play Episode Listen Later Jul 18, 2022 5:34

Okendo is a startup that primarily helps Shopify businesses by enabling them to collect customer reviews via product ratings, customer-generated photos + videos, preferences, and more.Customer reviews drive sales. Think about it. Many shoppers on Amazon buy products that are rated highly and have great reviews. When pondering about buying product A or product B, customers tend to purchase the one that has a better rating. The same thing applies when going to a restaurant.Okendo has already worked with over 5,000 brands and you can too. The reality is that one does not have to use them for your Shopify business. There are other plugins and tools that will help you display reviews. The important thing you must take away is to show you're a trusty brand selling products people love. The only way to do that is via ratings and customer reviews.

amazon turning startups buyers shopify shoppers okendo

From Spark to Wildfire with Joe Ens, CEO of HighKey

Play Episode Listen Later Jul 12, 2022 51:33

Description: Joining the show today is the CEO of Highkey, Joe Ens. On a mission to drive sugar out of snacks and remove over 10 million pounds of sugar from the American diet by 2025, Highkey is the fastest-growing better-for-you cookie brand in the US. In this episode, Joe shares his journey from growing up in Toronto, to working at General Mills for over 20 years, to meeting the founders of Highkey. He talks about his experiences leading a Fortune 200 company, how to build trust with your team, why he uses the big plus one hiring strategy, and the difference between a growth versus a fixed mindset.Exclusive Deals from Our Sponsors:Get 2 months FREE with Gorgias by clicking HERE and mentioning the podcastHead over to Okendo to get 30 days FREE!In This Episode You'll Hear About:(2:50) What it was like growing up in the suburbs of Toronto, never wondering why his parents divorced, but feeling like he was living the best of both worlds(4:50) How he was given the opportunity to join General Mills right out of college and worked there for over 20 years in several different roles and cities(5:30) Why he wanted to leave General Mills to see how small of a company he could be part of and eventually start a wildfire(12:00) Why he believes in the difference between a growth versus a fixed mindset(15:11) The big plus one strategy and why he started to use it in his hiring methods and what the pricing hierarchy is(18:00) How he met the founders of Highkey and became CEO just nine months after launch(21:00) The different personalities Joe believes make the startup gusto mindset, versus the operators get it done methods(26:00) The key traits he believes are beneficial for successful CEOs(31:00) How they got to partner up with Ryan Reynolds, and how he became one of the primary investors(45:00) How writing in a word doc everything he's learned and inspirational quotes that stood out to him throughout his career has helped him in his position with Highkey(49:00) Why he believes being an entrepreneur is being like JayZ and not Justin TimberlakeTo Find Out More:https://highkey.com/Quotes:“I always say I got the best of each of them. I have my mom's heart and my dad's head.”“I realized that the skill set to progress to the most senior ranks in a Fortune 200 business becomes less about running and building the business and more around managing and building.”“I wanted to test myself. I wanted to bet on myself a little bit and see, could I build something from close to scratch.”“I wanted to see if I had the leadership muscle to take a spark and turn it into a wildfire.”“Failure really is progress.”“The founder can sometimes be a squirrel hunter because they're just constantly trying to ignite sparks. The operator is a little bit more hunting with a scope.”“It's a movement, but for us, it's not political.”“In the startup world, there's no hiding both as the leader, but also, in your ability to make individuals better because there aren't that many to raise the whole boat.”“Being deliberate in making a connection with people, both their head and their heart is key.”“You have to be comfortable that you're not gonna get it right every day. In fact, you're gonna get it wrong a lot. One of our core values is make mistakes, learn, move on. And the ability to move on, I think is key.”“Bet on yourself. And if it makes you really uncomfortable, cover the downside, but still place the bet. And then, you know, your risk tolerance will determine, what cover the downside looks like.”

How To Take Your Independent Brand Public with JuE Wong

Play Episode Listen Later Jul 11, 2022 52:15

This week's episode of the Wavebreak Podcast showcases an incredible interview that took place on our sister podcast, Glam and Grow.Hosted by Takara Sewitt, Glam and Grow interviews leaders at beauty, fashion, and lifestyle brands. She dives into their stories, lessons learned, and perspectives on the changing industry.In this episode, JuE Wong joins the Glam and Grow Podcast to talk about:The benefits that a social media presence offers brands, and the drawbacks you don't hear discussed nearly as often. OLAPLEX's approach to managing the supply chain, and the residual effects caused by the pandemic that are still haunting brands. How JuE approaches leading one of the largest hair care brands in the world, including how she took the company public, and everything in between.JuE Wong is CEO at OLAPLEX, a brand focused on repairing extreme damaged hair using the OLAPLEX patented system.Links MentionedOLAPLEXGlam & GrowLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian's underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Tiny Foods and Big Ambitions with Sofia Laurell, Co-Founder and Co-CEO of Tiny Organics

Play Episode Listen Later Jul 5, 2022 54:06

Description: Today, Lee is joined by Sofia Laurell, the Co-Founder and Co-CEO of Tiny Organics, an early childhood nutrition and wellness company that introduces babies and toddlers to their first 100 flavors through organic plant-based fresh, frozen meals. In this episode, Sofia shares her journey from growing up in Finland, to working at Deutsche Bank in New York and pursuing her master's degree at NYU, to becoming an entrepreneur in residence at Human Ventures Startup Studio. They talk about how they validated the concept for Tiny Organics, Sofia's nontraditional path to becoming an entrepreneur, and the challenges she faced in scaling the business.Exclusive Deals from Our Sponsors:Get 2 months FREE with Gorgias by clicking HERE and mentioning the podcastHead over to Okendo to get 30 days FREE!In This Episode You'll Hear About:(4:12) What it was like growing up in Finland as the youngest of three siblings(7:50) Her career journey before becoming an entrepreneur from working at a retail store to a coffee shop and why she's always valued hard work(14:00) Her first entrepreneurial idea of starting a travel app geared to New York visitors(20:00) How she and her Co-Founder came together for the idea of Tiny Organics(22:00) Her experience working with Human Ventures and why she valued working with them for their diverse stances(26:00) How they did a food journal with 15 moms and asked them to text what they were feeding their babies(28:00) How they validated the concept for Tiny Organics by testing meal flavors with 100 families in Brooklyn(34:00) The idea behind baby-led weaning and their choice to take a different option than what you see on the market(40:00) The challenges faced in scaling the business, and the obstacles in raising funds(50:50) Her final advice for fellow entrepreneurs, and the next steps for growing and scaling Tiny OrganicsTo Find Out More:https://www.tinyorganics.com/Quotes:“It's a myth that baby food can't be interesting flavors.”“Some of the best things happen at rooftop parties.”“We knew that we wanted to build something for parents, families, and babies, and really bring the important discussion to the forefront around family's health.”“We came together and realized we could have the biggest impact on childhood development through food.”“Document as much as you can, because you forget.”“I'm a big believer in incentivizing your early supporters and early believers.”“It's made fresh, and shipped frozen so the shelf life is much longer and there's no prep required.”“We really wanna just be a trusted friend and a trusted advocate.”“Ultimately what we want to do is make parent's lives easier, make children's lives healthier, and be accessible.”“Have people around you, you don't have to do it all yourself.”“Talk about your idea, wear crazy costumes, believe in yourself, build your networks. A lot of people have openness to new ideas, and this kind of mindset of encouraging different people on their journeys.”

Scaling Your D2C Brand from $0 to $1 Million in 90 days with Lucas Lappe

Play Episode Listen Later Jul 4, 2022 53:41

Lucas Lappe joins the Wavebreak Podcast to share what he's learned co-founding several successful, uniquely interesting companies.In this episode you'll learn:How Lucas scaled a D2C brand from $0 to $1 million in just 90 days.What he's learned running an agency responsible for propelling a lot of high growth D2C brands.Supply chain, manufacturing, strategy, and the foundational basics every founder should know about before they launch their next brand.Lucas Lappe is Co-Founder and Head of Product at Doris Dev, a team of product development experts who lead projects from idea to market, and beyond.Links MentionedDoris DevLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian's underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

How To Build A Loveable Brand That Connects With Your Audience with Michael Wieder

Play Episode Listen Later Jun 27, 2022 37:50

Michael Wieder joins the Wavebreak Podcast to share how Lalo is running a distributed company for parents, by parents, while prioritizing ‘doing the right thing' over all else.In this episode you'll learn:How Michael approaches product seeding with celebrities and influencers by treating them like family.How Lalo tripled the size of their distributed team without hurting their family-first ethos.How to think about marketing holistically and better relate to your audience by talking to your customers.Michael Wieder is Co-Founder, President, and CMO at Lalo, a company making baby and toddler products you'll be proud to own.Links MentionedLaloLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian's underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

How to Out-Strategize Your Ecommerce Competition with Chad Meyerson of Roolee

Play Episode Listen Later Jun 20, 2022 52:17

Chad Meyerson joins the Wavebreak Podcast to share everything from developing non-conventional ecommerce strategy that converts, to how he's managing supply chain challenges in 2022.In this episode you'll learn:How Chad handles inventory challenges and unpredictable supply chain surprises.Everything you need to know about implementing a ‘try before you buy' program that ships customers' orders for free and only charges customers for the products they keep.Why ‘thinking like a marketer' leads to poor retention marketing programs, how Chad learned this working in the travel industry, and what he's doing to fix it at ROOLEE.Chad Meyerson is CEO at ROOLEE, a women's clothing brand inspiring self-love and genuine sisterhood.Links MentionedROOLEELearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian's underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

ceo marketing growth entrepreneur competition branding retail ecommerce kim kardashian crm shopify sms email marketing nomad recharge dtc d2c strategize skims meyerson okendo

Selling The Secret Hair Care Tactics of Fashion Week Models with Colm Mackin

Play Episode Listen Later Jun 13, 2022 35:47

Colm Mackin joins the Wavebreak Podcast to break down how he and his wife grew an interesting idea few people were thinking about into a successful business. In this episode you'll learn:The details behind Colm's previous career structuring investments for hedge funds and Helen's previous career as a competitive hair stylist.The story from Fashion Week that led him and his wife to starting Act + Acre.The flywheel responsible for generating 150 pieces of press (so far) this year. Colm Mackin is Co-Founder and CEO at Act + Acre, a modern hair care wellness brand that exists to make you think differently about the health and care of your hair.Links MentionedAct + AcreLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian's underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Building Modern Luxury D2C Brands with Nate Bigger

Play Episode Listen Later Jun 6, 2022 49:06

Nate Bigger joins the Wavebreak Podcast to share the playbook he uses to build modern luxury brands.In this episode you'll learn:How Nate's unique background building some of the most well known brands in the world has helped him scale Monopure London.What modern luxury brands look like in 2022, how they've evolved over the years, and how luxury brands can compete with D2C brands that utilize heavy discounting.What channels and distribution strategies Nate relies on to build luxury brands, and how they differ from the traditional D2C playbook.Nate Bigger is Founder at Monpure London, the leading scalp and hair health experts, with results-driven products backed by scientists.Links MentionedMonpure LondonLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian's underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

founders marketing growth entrepreneur branding brands retail ecommerce kim kardashian crm shopify sms email marketing nomad recharge dtc d2c skims modern luxury okendo

Authentic Social Media Marketing That Actually Works with Ana Santos

Play Episode Listen Later May 30, 2022 42:06

Ana Santos joins the Wavebreak Podcast to share her process behind developing a sticky, authentic voice on social media.In this episode you'll learn:How brands can be themselves on social media without sounding fake.How Ana manages to generate engagement and drive word-of-mouth across Twitter, TikTok, Instagram, and more.How to find relevant fandoms from within your follower base to join conversations (and inside jokes) your followers are already having with each other. Ana Santos is responsible for running all things social media at Burger King. Ana's work has been featured in Adweek, Ad Age, The New York Times, and more.Links MentionedAna Santos LinkedInLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian's underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Scaling An Ecommerce Brand From 0 to 140+ Employees with Chip Overstreet

Play Episode Listen Later May 23, 2022 46:37

Chip Overstreet joins the Wavebreak Podcast to share how he parlayed his previous experience in ecommerce into scaling Spiceology to over 140 employees. In this episode you'll learn:How his previous ecommerce experience prepared him for rapid growth at SpiceologyHow to build a team the right way, including when to level up your leadership teamThe approach Spiceology took to differentiate marketing through productChip Overstreet is CEO at Spiceology, a company on a mission to eliminate dull flavors from the kitchen. Experiment with flavor using their 300+ fresh ingredients and bold spices.Links MentionedSpiceologyLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian's underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

How To Scale Your Ecommerce Brand 1 Week At A Time with Vincent Bradley

Play Episode Listen Later May 16, 2022 47:52

Vincent Bradley joins the Wavebreak Podcast to reveal several systems he relies on to ensure his business experiences automatic growth.In this episode you'll learn:The KPIs Vincent cares about most while running Proper Wild as a data driven brand, and how that affects his approach towards future growth. Concrete tactical examples on how to scale your ecommerce brand, including how to hire a co-founder.The exact process Vincent uses to iterate and improve Proper Wild on a weekly basis, and how you can steal the blueprint for your own brand.Vincent Bradley is Co-Founder at Proper Wild, powerful, plant-based energy shots that care about your health. Long-lasting energy with no crash, clean ingredients, brain power and reduced jitters.Links MentionedProper WildLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian's underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Mental Models for Discovering High Potential Ecommerce Startups with Andrew Case