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Adam Bornstein is a NYT bestselling author award-winning writer and editor. For the past 20 years, Bornstein has been “the trusted voice in health” as the Fitness and Nutrition editor for Men's Health and Women's Health, Editorial Director at LIVESTRONG.com, and a columnist for SHAPE, Men's Fitness, and Muscle & Fitness. Bornstein is a nutrition advisor for LeBron James, Cindy Crawford, Lindsey Vonn, and Arnold Schwarzenegger. He's also the founder of Born Fitness and Pen Name Consulting, co-founder of The Pump, the former Chief Nutrition Officer at Ladder, and the Vice President of Nutrition for FitOn, the largest fitness app in the world. Hosted on Acast. See acast.com/privacy for more information.

“The hardest part of improving your fitness and nutrition is finding someone that understands why you struggle.” And the best person who can help you overcome this struggle is someone who has helped prominent and successful people overcome the same struggle themselves. Born Fitness is one of the leading brands when it comes to getting back in shape and taking care of your overall health and wellness. And the man behind this is Adam Bornstein. Adam is a nutrition advisor for LeBron James, Cindy Crawford, Lindsey Vonn, and Arnold Schwarzenegger. He's also the founder of Pen Name Consulting, the former Chief Nutrition Officer at Ladder, and the Vice President of Nutrition for FitOn, the largest fitness app in the world.   With candor and authenticity, Adam unravels the layers of his career evolution and shares pivotal moments that shaped his path. Discover how to become so exceptional that clients can't ignore you, drawing from Adam's rich experiences in working with industry giants like Tim Ferris and managing Arnold Schwarzenegger's media infrastructure. The episode isn't just about professional success; it delves into the human aspects of keeping people engaged in your product, dismantling the illusion of a magic solution, and why Adam wrote the book, "You Can't Screw This Up." The conversation extends to the challenges of nutrition education and practical solutions to issues of cost, convenience, and compliance. As the episode unfolds, listeners gain access to Adam's strategies for setting up for success, adding layers of authenticity and wisdom to the narrative.What We Discussed:00:00 Intro01:03 Adam retells his journalism journey and how he became a fitness editor09:23 The leap you can take if you keep pursuing your goals14:22 Everything is evolving and so does the men's health industry19:14 Reflecting on being a negligent parent27:57 Feeling unwelcomed in an event where Adam and Mary met36:17 Working with Tim Ferris40:28 Be so good that prospect clients can't ignore you44:22 Managing Arnold Schwarzenegger's daily media infrastructure47:22 Tips to keep people interested in your product52:09 When the customer acquisition cost is too messed up56:38 There is no magic pill to make things work01:02:44 Why did you write the book?01:14:00 The way people are educated about nutrition is so backwards01:20:31 You Can't Screw This Up was the perfect title01:21:33 Addressing issues about cost, convenience, and compliance01:22:56 How do you set yourself up for success?Follow Adam Bornstein:https://www.bornfitness.com/https://www.instagram.com/bornfitness/https://twitter.com/BornFitnessBooksFollow Mary Shenouda:https://www.instagram.com/paleochefhttps://paleochef.com/https://www.linkedin.com/in/maryshenouda/https://www.tiktok.com/@paleochef

View This Week's Show NotesStart Your 14-Day Trial to Virtual Mobility CoachJoin Our Free Weekly Newsletter: The AmbushAdam Bornstein is a New York Times bestselling author who is rewriting the rules of nutrition and fitness. He is an award-winning journalist and the founder of Born Fitness. The former Men's Health fitness and nutrition editor and editorial director of Livestrong.com has seen a lot of trends come and go, and then something became clear: diet plans are designed to make you screw up. He wants to change that with his latest book, You Can't Screw this Up, released in May 2023.Adam is an old school legend in the health and fitness industry. We love that he is working to simplify complex behavior and his new book helps people ditch diet culture and build better habits with actionable advice. Adam also writes and produces Arnold Schwarzenegger's daily newsletter and we get to hear about what goes into that enormous undertaking.SPONSORSThis episode of The Ready State Podcast is brought to you by LMNT, a tasty electrolyte drink mix with everything you need and nothing you don't. That means lots of salt — with no sugar. You've got to add in salts to make sure you are absorbing all of that water you are drinking. If not, you might be just flushing electrolytes out of your system. Order through our link and receive a free sample pack with all of LMNT's flavors. Go to DrinkLMNT.com/TRS and check it out!•This episode of The Ready State Podcast is brought to you by Vitruvian, a technology that revolutionizes strength training. Kelly keeps his Vitruvian set up in the garage to get that last minute seesaw pressing in. Literally, Juliet will be standing with her suitcase waiting to head to the airport, and Kelly gets in some pressing on the way out the door. To learn more about Vitruvian, go to thereadystate.com/vitruvian.•This episode of The Ready State Podcast is brought to you by Momentous, a leading high performance lifestyle company making the best supplements and sports nutrition products for individuals looking to optimize all parts of their lives. Having muscle mass on your body is like having a longevity 401K, but you've got to have plenty of protein to build and maintain that muscle. Juliet has a scoop of Momentous protein with a scoop of Momentous Creatine and can hit her daily target easily. If you want to try Juliet's muscle and longevity stack, go to livemomentous.com/TRS and use code TRS for 20% OFF your first purchase.•This episode of The Ready State Podcast is brought to you by YETI, from coolers to drinkware to bags, YETI products are Built for the Wild. This episode of The Ready State Podcast is brought to you by YETI, from coolers to drinkware to bags, YETI products are Built for the Wild. There are times when packing weight realIy matters. The Starretts always reach for Yonder for adventures like paddling and biking. If you want to check out the lightweight and shatter resistant Yonder Water Bottle for yourself, go to thereadystate.com/yeti.

Adam Bornstein is a New York Times best-selling author and award-winning fitness and nutrition journalist and editor. His most recent book is called You Can't Screw This Up. Named "one of the most influential people in health,” Adam is the CEO and founder of Born Fitness. He was previously the editorial director for Livestrong.com and the fitness editor for Men's Health magazine, and has worked for both Tim Ferriss and Arnold Schwarzenneger. Today's interview with Adam is a must-listen for anyone pursuing success in business, fitness, and nutrition. If you're ready to build the foundation to achieve your goals, this conversation will help show you exactly how to pave the way. In today's episode, you'll learn: How to Build Consistency for Long Term Fitness Goals The Top Tips to Prevent Overeating and Self-Sabotage How to Exceed Expectations for Business Opportunities Plus, pick up the free implementation guide at muscleintelligence.com/learn – About Muscle Intelligence – We are raising the standard of men in their prime by helping aspirational men optimize their health so they can live longer, lead from the front and perform at their best every day.  Learn more: muscleintelligence.com/mipapply Support our Sponsors: Try AIM7 for free at link.aim7.com/muscleintelligence. Then use code MUSCLEINTELLIGENCE to get 25% off your first month. Learn more from Adam Bornstein: instagram.com/bornfitness cantscrewthisup.com Join the Mission: Private Email List: muscleintelligence.com/viplist Private Community: muscleintelligence.com/community Instagram: instagram.com/muscleintelligencecoaching YouTube: muscleintelligence.com/youtube

It doesn't matter whether you're an executive, an athlete, or a stay at home parent - we are all sold a lot of bad advice.  And in many ways the wellness industry has commoditized that confusion.  That's why in today's episode, Adam Bornstein and I create some sense out of the diet and fitness myths out there - the things that you are told over and over again you have to do in order to be successful in losing weight, losing fat, building muscle, or living a healthy life.  Adam Bornstein is a New York Times bestselling author and award-winning writer and editor, and the author of You Can't Screw This Up. He is the founder of Born Fitness and Pen Name Consulting, and the co-founder of The Pump with Arnold Schwarzenegger. For the past 20 years, Bornstein has been “the trusted voice in health” as the Fitness and Nutrition editor for Men's Health, Editorial Director at LIVESTRONG.com, and a columnist for SHAPE, Men's Fitness, and Muscle & Fitness.  Bornstein has worked as a nutrition advisor for LeBron James, Cindy Crawford, Lindsey Vonn, and Arnold Schwarzenegger. He's the former Chief Nutrition Officer at Ladder and former Vice President of Nutrition for FitOn. His work has been featured in dozens of publications, including The New York Times, Fast Company, ESPN, and GQ, and he's appeared on Good Morning America, The Today Show, E! News, and The Cheddar. Beyond wellness, diet, and behavior change, Adam has so much more to offer - so we shift gears and talk about his work life. Specifically, we dive into - Why we struggle to stay healthy even when we have all the necessary resources (5:00) The novelty bias - what it is and how it stops us from reaching our goals (24:20) The one question you need to ask yourself before you can change your life (42:00) Specific tools & strategies Adam uses to manage his life and responsibilities (1:00:30) How to connect with Adam: Website: Bornfitness.com Latest Book: You Can't Screw This Up IG: @bornfitness LAST CHANCE - Sign up for The Apprenticeship Communication Workshop in New Jersey today! On September 9th & 10th, The Art of Coaching team will be partnering with Myokinetix Physical Therapy & Performance for our LAST Apprenticeship of 2023.  If you are unfamiliar with The Apprenticeship, it's a highly interactive 2-day workshop that steps out beyond the boundaries of typical conferences and seminars.  This isn't a “rah-rah,” motivational, death by powerpoint event.  On the contrary, by attending, you'll experience the practice, coaching, and feedback you need to truly improve in the areas of communication, leadership, and building trusting relationships.  And on top of that, you'll earn 1.8 CEUs for 18 hours of continuing education.  Sign up today to develop the skills necessary to help you strategically approach any conversation.  We'll see you there! Today's episode is brought to you by Goodr.  If you're anything like me, searching for a decent pair of sunglasses is a real headache - literally.  The truth is, I have a massive noggin, and finding something that fits AND doesn't look ridiculous is more difficult than I would prefer.  That's why we've partnered with Goodr - your top resource for high-quality, affordable sunglasses that are durable, polarized, and don't look ridiculous!  At only $25.00 each, you can find the perfect pair to fit your needs (and your noggin) and get FREE SHIPPING by using code AOC at checkout or by using THIS LINK.

We sit down with NYT Bestseller author Adam Bornstein.  Adam is the founder of Born Fitness and writes with Arnold Schwarzenegger for Building The Pump.  Adam is a legend in the fitness industry who you probably haven't heard of.  He is a forever student in the industry and spent 9 years writing and rewriting his new book (link below).     Why is being successful with a healthy lifestyle so hard these days?  How is our mindset and view of failure stopping us from being what we truly what to be?  What is the problem with the food industry?  What is the "One Thing" you are missing?  What kind of goals are more long lasting than others?     Check out his new book “You Can't Screw This Up”   Follow Adam on IG:  @bornfitness If you are a coach, sign up now for The Real Coaches Summit 2024 in Las Vegas March 11 & 12, organized by yours truly - Aram Grigorian.  The speaker lineup is insane, and don't forget macro friendly breakfast, lunch, and dinner is provided, as well as a top shelf open bar happy hour each evening to network and meet the speakers.  No VIP - we are all equals at this event!     You can find us on Instagram: Aram: @4weeks2thebeach Jim: @jimmynutrition   Get some t-shirts/tanks/hoodies at:  https://www.othersidelifestyle.com/shop If you'd like to reach out to Aram, you can find him at: https://www.4weeks2thebeach.com/work-with-me If you'd like to reach out to Jim, you can find him at: https://www.othersidelifestyle.com/schedule Go get some supplements: www.legionathletics.com, use code: ARAM  

Today, I'm joined by Adam Bornstein, author & founder of Born Fitness, a health & fitness media platform and coaching program. Through expert-backed articles, a newsletter, and personalized coaching, Born Fitness makes building healthier habits around nutrition and exercise simple. Best-selling author of nutrition-focused book You Can't Screw This Up, Adam shares his personal insights to living well with client and reader alike and has become a trusted health advisor for LeBron James, Arnold Schwarzenegger, and Lindsey Vonn. In this episode, we discuss the power of storytelling with Adam's learnings from two decades creating content in the fitness industry. We also get a sneak peek of his new book that aims to dismantle diet culture. In this episode, you'll learn: • Why diets rarely work in the long run • What learning from top performers can do for your personal skill set • How changing your self-perception can lead to sustainable healthy habits Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ You Can't Screw This Up Book: https://www.cantscrewthisup.com/ Born Fitness: https://www.bornfitness.com/ Pen Name Consulting: https://penname.co/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt Chapters: (00:00) Introduction (02:01) Adam's background (02:58) Power of storytelling (05:18) Adam's passion for health and fitness (06:53) Everyone cares about their health (08:23) Wellness is a trillion dollar industry (11:52) Don't replicate other's solution (12:23) Focus on your pain point (13:27) Building your skill set to find a solution (14:10) Patience and timing is key  (15:38) Entrepreneurial journey (17:33) Adam's obsession with fitness (20:38) 3 C's (24:58) Don't copy others blueprint, take clues for success (25:31) Understand your audience (26:48) Focus on super consumers (31:51) Writing and marketing his book (32:42) Dieting cycle of hell (36:14) Building stable foundations to reach health goals (39:40) Fitness and healthy behaviors (40:45) Changing people's self-perception  (42:17) Stress and anxiety affects performance  (43:20) Expand your comfort zone (44:38) Confidence and control (48:03) Conclusion

[6:35] Adam's current passionate project[11:34] The challenges of social media and misinformation[18:58] Dieting constructs[29:14] Why the goal is never 100% compliance[31:38] Starting with the foundation[41:35] Fat-loss plans[46:15] What works for the average person[52:07] Why you don't need to give up foods you loveConnect with Adam:Cantscrewthisup.comInstagramTwitterAbout Adam:"Adam Bornstein is a New York Times bestselling author who is rewriting the rules of nutrition and fitness. Bornstein is an award-winning journalist and the founder of Born Fitness. The former Men's Health fitness and nutrition editor and editorial director of Livestrong.com has seen a lot of trends come and go, and then something became clear: diet plans are designed to make you screw up. He wants to change that with his latest book."

Adam Bornstein (@BornFitness) is the founder of Born Fitness, an award-winning writer and editor in the fitness space, and a bestselling author. His latest book is You Can't Screw This Up: Why Eating Takeout, Enjoying Dessert, and Taking the Stress out of Dieting Leads to Weight Loss That Lasts. What We Discuss with Adam Bornstein: Why are more than 70 percent of Americans overweight or obese despite 40 percent of men and 60 percent of women observing multiple diets per year? The common misbeliefs and flawed mindsets around fitness and weight loss perpetuated by a wellness industry that prioritizes its profits over the people it purports to help. How the wellness industry inflates bogus "sciencey" claims in order to fool us into buying routines, diets, and supplements that, at best, do nothing for us. What calorie restriction really does to the brain. How extreme, all-or-none beliefs make us fail our fitness goals, and what we can do to actually move the progress needle forward. And much more... Full show notes and resources can be found here: jordanharbinger.com/841 This Episode Is Brought To You By Our Fine Sponsors: jordanharbinger.com/deals Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course! Like this show? Please leave us a review here — even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Adam Bornstein is a New York Times bestselling author and the founder and CEO of Born Fitness and Pen Name Consulting. Adam previously worked as a fitness editor at Men's Health magazine, and he's currently the editor-in-chief of Arnold Scwarzwenegger's Pump Club. As a father, husband, and entrepreneur with a busy family and professional life, Adam believes in setting realistic fitness expectations and meeting people where they're at. He's committed to helping people sustain healthy habits, and he sets out his program in his new book You Can't Screw This Up. Why Eating Takeout, Enjoying Dessert, and Taking the Stress out of Dieting Leads to Weight Loss That Lasts.

Adam Bornstein is a New York Times bestselling author and award-winning writer and editor. He is the founder of Born Fitness and Pen Name Consulting, and the co-founder of The Pump with Arnold Schwarzenegger. For the past 20 years, Bornstein has been “the trusted voice in health” as the Fitness and Nutrition editor for Men's Health, Editorial Director at LIVESTRONG.com, and a columnist for SHAPE, Men's Fitness, and Muscle & Fitness.  Bornstein has worked as a nutrition advisor for LeBron James, Cindy Crawford, Lindsey Vonn, and Arnold Schwarzenegger. He's the former Chief Nutrition Officer at Ladder and former Vice President of Nutrition for FitOn. His work has been featured in dozens of publications, including The New York Times, Fast Company, ESPN, and GQ, and he's appeared on Good Morning America, The Today Show, E! News, and The Cheddar. He lives in Denver with his wife and two sons. His latest book “You Can't Screw This Up” can be purchased at https://www.cantscrewthisup.com   To learn more, please go to https://rapidhealthreport.com Connect with our guests: Adam Bornstein on Twitter Adam Bornstein on Instagram Anders Varner on Instagram Doug Larson on Instagram Dan Garner on Instagram

In this episode, I answer the question "Can You Write Me A Meal Plan" and show you how to break up with meal plans forever.  I talk you through the same steps I take with clients so you can take be in control of your week and navigate even the busiest of schedules while staying on point with your nutrition. Shout out in this episode to Adam Bornstein, my mentor and founder of Born Fitness (www.bornfitness.com)For easy meal ideas check out my IG page @natalie_sabinSupport the Show.

In this episode, I break down the truths and myths about intermittent fasting so you can decide if it is right for you. Associated articles from Born Fitness : https://www.bornfitness.com/intermittent-fasting/Support the Show.

Adam Bornstein is a New York Times bestselling author and, according to The Huffington Post, “one of the most inspiring sources in all of health and fitness.” Bornstein is the founder of Pen Name Consulting and Born Fitness. At Pen Name, Bornstein has consulted with everyone from Reid Hoffman (founder of LinkedIn), Eric Schmidt (former CEO of Google), and Tim Ferriss (The Tim Ferriss Show), as well as Equinox, Microsoft, Tonal, Beachbody, and Dollar Shave Club. An award-winning writer and editor, Bornstein has worked with some of the biggest wellness brands. He is the former Chief Nutrition Officer at Ladder, and the Vice President of Nutrition for FitOn, the largest fitness app in the world. Previously, he was fitness editor for Men's Health magazine and Editorial Director at LIVESTRONG.com. He's also served as nutrition advisor for LeBron James, Cindy Crawford, Lindsey Vonn, and Arnold Schwarzenegger. His work has been featured in dozens of publications, including The New York Times, Fast Company, ESPN, and GQ, and he's appeared on Good Morning America, The Today Show, E! News, and The Cheddar. In this episode, we touch on the importance of goal-setting, when it's okay to break a good habit, and how to fill up your life's bucket with what you're truly proud of. Head over to kreaturesofhabit.com and enter the promo code KOHPOD20 to receive 20% off your first order.

Adam Bornstein is an award-winning fitness and nutrition writer and editor, and has been named "one of the most influential people in health." A highly respected fitness authority with a ton of accomplishments under his belt, he's currently the Chief Nutrition Officer at Ladder, a sports nutrition company, founded by Lebron James and Arnold Schwarzenegger, that is dedicated to creating high-performance workout supplements for daily use. He is the author of 7 books (3 of them NY Times Best Sellers) and the founder of Born Fitness, a digital platform that provides clarity in the world of health, and offers personalized online fitness and diet coaching. He founded Pen Name Consulting, a full-service content creation and growth agency that helps scale businesses. Clients include Microsoft, Equinox, Dollar Shave Club, Beachbody, and individuals such as LeBron James, Arnold Schwarzenegger, and Tim Ferriss. His work has been featured everywhere from The New York Times and Fast Company, to ESPN the Magazine and GQ. Adam attributes all his success to kindness, positivity, his ability to listen to people and respond with empathy. Together, Michael and Adam delve into Adam's beginnings studying psychology and human physiology, which led to his love for research and writing, which then gave way to his unique style of writing about health, nutrition and human performance. Adam's story is inspiring, from his start as a columnist for Muscle & Fitness and Men's Fitness, to his role as fitness editor of Men's Health magazine, and the editorial director of LIVESTRONG.COM. To then leave a stable, lucrative, successful career and follow his entrepreneurial passions. He bet on himself, launched Born Fitness and hasn't looked back. Don't forget to share this episode with your circle and be sure to follow the show on Instagram @bornormade. Follow Michael Chernow at: Twitter: @MichaelChernow Instagram: @michaelchernow Facebook: @MichaelPChernow LinkedIn: @McChernow

Whether you’ve chosen to wear a mask or not during the pandemic, there are some immutable truths about how your immune system works that you need to know.The human body is a highly evolved system that can be trained to fight most of the germs, viruses, and bugs that you encounter on a daily basis (yes, even in your own home).But, does your immune system shut down when you stay indoors?It’s become a big area of concern with stay-at-home laws in place as a result of the coronavirus.In this episode of That’s Healthy, Right? we’ll discuss why we social distance, enforce good hygiene, and wear masks, the difference between the two parts of your immune system, and the general rules on how to keep your immune system running strong.To ask a question, read the transcript, or learn more, visit bornfitness.com/thats-healthy-right.Don’t forget to Subscribe to the show, and Rate or Review wherever you tune in!Resources:The Fountain of Immunity: Can You Prevent COVID-19? – That’s Healthy, Right? PodcastCan Staying At Home Weaken Your Immune System — ABC NewsPartly false claim: Staying at home and wearing a face mask weakens the immune system — ReutersCoronavirus disease (COVID-19) advice for the public - World Health OrganizationCoronavirus Disease 2019 (COVID-19) > How to Protect Yourself & Others - Centers for Disease Control and PreventionImportance of Protein for Immune Health — Rebel HealthSleep and Immune Function — European Journal of PhysiologyThe Science of Sickness Prevention - Born FitnessHealthy resources to help keep you fit during COVID-19 — Born Fitness

Are you and your business just another face in the crowd, caught up in a sea of mediocrity with the other poor souls?  Wanna know what it takes to stand out from the crowd so your business, and life, can have the impact on this world you know you’re capable of?   Adam Borstein is a New York Times bestselling author and the man behind some of the biggest brands on the planet including Live Strong and Men’s Health.  He has helped mega-stars like Arnold and LeBron build their brands with his marketing and business expertise.   He’s also the founder of Born Fitness and an award winning fitness and nutrition writer and editor.   In this all new #RenegadeRadioPodcast Adam and I discuss how you can stand out, gain an advantage over your competitors, build habits for success and much more.  Listen as we discuss: How to stand out from the crowd. [6:49] The power of listening as a competitive advantage. [13:50] Adam’s morning routine for finding clarity and building positive habits. [15:05] The biggest lessons learned from Arnold Schwarzenegger. [17:03] Why you must focus on the ONE thing. [21:04] Go slow to go fast. [21:54] How to handle criticism like a pro. [24:14] Life is a game of reps. [27:27] Business is a game, don’t get emotional. [31:19] Understanding your desired outcome. [34:13] Adam’s ‘two-step process’ to begin to stand out in the RIGHT way. [36:34] This episode is brought to you by Cured Nutrition.  Cured Rise is a caffeine-free daytime CBD nootropic supplement.  Infused with 9mg of Broad Spectrum CBD extract, it encourages sustained wakefulness and focus and promotes stress resilience.  Cured Zen is a CBD sleep supplement that encourages relaxation, helps you ease away the stress of the day with all-natural ingredients and improves sleep quality.  Click HERE to get yours today and use the coupon code, “Renegade” for a 15% discount. This episode is also brought to you by BiOptimizers. Their P3-OM Probiotics may be the most powerful proteolytic probiotic ever developed. The new, improved P3-OM 2.0 is 3 x time stronger than the original version, which was already incredible.  It supplies your gut with powerful protein-digesting bacteria that increase the pool of bioactive amino acids required for muscle growth and recovery. Go to www.p3om.com/renegade and use the code “JAY10” to receive 10% off your order.  

If you wanted an episode on supplements, this one's for you. Adam Bornstein might be in the supplement business but he certainly has some skeptical thoughts on the industry overall. Adam is the Chief Nutrition Officer and Chief Content Officer at Ladder, (an Anna Victoria partner). Adam is a bestselling author and former Men's Health Editor. He's the CEO and Founder of Born Fitness, and Founder and CEO of Pen Name Consulting.Adam tells Anna about how his skepticism of supplements helped him design supplements for LeBron James that were effective and responsible. In this episode you will hear him go deep on some of the benefits of protein, the effects of caffeine, how creatine got a bad rap, and how he teamed up with LeBron James and Arnold Schwarzenegger. Be sure to follow us on Instagram (@yourbestlifepodcast)! Also, join our official Facebook Group, "Your Best Life Podcast," to keep the conversation going.

Adam Bornstein is an award-winning fitness and nutrition writer and editor. Formerly the editorial director for Livestrong.com and fitness editor for Mens Health, currently the fitness advisor for Schwarzenegger.com as well as the Chief Nutrition Officer for Ladder Sport (Lebron James and Arnold Schwarzenegger’s supplement company). He has also contributed to and been featured in The New York Times, Fast Company and GQ, and is the founder and CEO of Born Fitness and Pen Name Consulting. More importantly, Adam is a a great human being, a close friend, and a very smart entrepreneur who’s built his own successful businesses while consult other big brands. I call him, “The Ghost In The Machine” because he’s the person responsible for the successful growth of many big companies and brands, while being the mastermind behind the scenes that you never hear about. In this episode we talk about the path to success, failure, knowing your audience, and the two critical principles. Let's go. IN THIS EPISODE YOU'LL LEARN The governing compass that points you in the direction of how to measure yourself; which is a key to taking the RIGHT action.Why you need principles so that your blood, sweat and tears go into the right area and fulfill you.Adam’s two governing principles (based on his values) that guides who he hires, how he markets, what people he surrounds himself and what experiences he creates.The questions to ask yourself that will help you set the behaviors to achieve the things you want in life.Why knowing your audience is THE first step to building a fulfilling business AND life.How painful life lessons changed what I valued and changed the direction of my life, both personal and career.How your ‘negative” experiences can become tools to build a better future if you choose it.The #1 characteristic needed to be able to change yourself, the people around you, and your business.Why “creating something of value for people” and showing people you care can be the business combo and will lead you to success for life.Why you need to do the tried and true methods, then iterate them and improve, instead of re-inventing the wheel.How listening to your gut can lead to you making the right decisions for you. Adam explains from personal experience how turning down a huge financial opportunity that wasn’t aligning with him turned out to be the best decision (despite not being clear at first).The formula for who you should listen to, advice vs. opinion + believability.The weaknesses should you strengthen and which ones you should outsource to someone else and not waste time on.The principles Adam gives to the “young bucks” about building a business in the fitness industry.The ONE thing that won’t ever go away and what you should focus on, this is an Evergreen principle.A powerful question that Adam asks that will help you protect your business and help you innovate long-term.Why you must put yourself in challenging situations when times are good and great, and specific tactics to work on your resilience. And much, much more. LINKS AND RESOURCES Adam Bornstein: http://www.BornFitness.com Adam Bornstein Instagram: https://www.instagram.com/bornfitness/ Ladder Sport: http://www.LadderSport.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

During times of fear and panic, you’ll always find marketers waiting to take advantage. Unfortunately, that’s been the case during the pandemic of the coronavirus disease (COVID-19).While the health of your immune system is always important, understanding how your immune system works — and what it can and can’t do to protect you from illness — is an important reminder, especially when people are trying to convince you to spend your hard-earned money. In this episode of That’s Healthy, Right? host Adam Bornstein discusses how the immune system really works, what small behavior changes can help your overall health, and the hard truth about any supplements that promise to “boost” your immunity.To ask a question, read the transcript, or learn more, visit bornfitness.com/thats-healthy-right.Don’t forget to Subscribe to the show, and Rate or Review wherever you tune in!Resources:Coronavirus disease (COVID-19) advice for the public - World Health OrganizationCoronavirus Disease 2019 (COVID-19) > How to Protect Yourself & Others - Centers for Disease Control and PreventionImportance of Protein for Immune Health — Rebel HealthSleep and Immune Function — European Journal of PhysiologyZinc for the Common Cold — Cochrane Database of Systematic ReviewsVitamin D supplementation to prevent acute respiratory tract infections: systematic review and meta-analysis of individual participant data — British Medical JournalThe Science of Sickness Prevention - Born FitnessHealthy resources to help keep you fit during COVID-19 — Born Fitness

If have not already done so, please head to the link below and make sure to download our podcast reflection sheets. They're absolutely free!   https://artofcoaching.com/podcastreflections/   This information is kept free by our partnership with Momentous. To learn more about Momentous and what they do to help our community go to livemomentous.com/brett. As part of the Art of Coaching audience, you can receive $20 off your 1st order of Momentous by using code BRETT20 at checkout. (Minimum purchase amount of $50). Up today on the podcast is Adam Bornstein. Adam is the founder of Born Fitness, which is a digital platform that provides clarity in a world of health and also personalized fitness and diet coaching. Adam is also an award-winning fitness and nutrition writer and editor. He is one of the most influential people in health and has authored seven books. He was a columnist Muscle and Fitness, Men's Fitness, and was on the advisory board for Arnold Schwarzenegger. The biggest reason I had Adam join us today is that he has worked in every single medium that relates to the weight room, the boardroom, the classroom, and everywhere else in between. Adam is an impressive individual, and he's going to provide some great reflection points today. Reach out to Adam: Via social media: @bornfitness Via website: https://www.bornfitness.com/     Join our exclusive Facebook group of fellow Art of Coaching Podcast listeners and have your voice heard!   Don't forget to check-out and download our new free resources.   Podcast Reflection Sheets: Click Here   How to Find a Mentor Guide: Click Here   Sign up for my course: Sign Up Now!   Follow me on social media:   Via Instagram: @coach_BrettB   Via Twitter: @coach_BrettB   Subscribe to my YouTube channel here   Learn More About My Courses, Clinics, and Live Events At: www.ArtofCoaching.com

  Our friend, author, health writer, and personal trainer Aleisha Fetters joins us to talk about self-care, how it started, how its perception has changed over time, and why it matters!   “Self-care, learning how to identify your own needs and then address them, is complicated. And, for each person, it looks different. For me, self-care is about recognizing the behaviors, thoughts, and habits that signal my depression and/or anxiety are rising--or that I'm not using the tools in my toolboxes to address them, and instead am falling into unhealthy and counterproductive coping habits. It is about recognizing what steps are important for me in times like that, and prioritizing myself. It's about valuing my own health and wellbeing as I would anyone else's. “ - K. Aleisha Fetters   Let's get started... Listen to the EatMoveLive52 Podcast Want to get the EatMoveLive52 Podcast delivered to your phone, tablet, or computer automatically? Subscribe to the podcast via your favorite podcasting service using the links at the bottom of the page, and let them take care of the rest!  About K. Aleisha Fetters, M.S. C.S.C.S. Aleisha is an internationally syndicated fitness writer and strength coach. Aleisha has a master’s degree in new media from the Medill School of Journalism at Northwestern University, where she concentrated in health and science reporting. There, she also completed undergraduate work in magazine journalism and gender studies. As a certified strength and conditioning specialist through the NSCA, Aleisha uses her background in research, writing, and gender issues to help people empower themselves through smart strength training. She coaches online and in-person at HiFi Fitness and Symmetry in Chicago, and apart from SELF, contributes to publications including TIME, Women’s Health, Men’s Health, Runner’s World, SHAPE, U.S. News & World Report, STACK, Born Fitness, Vice, Furthermore from Equinox, and Girls Gone Strong. She is the co-author of The Woman’s Guide to Strength Training. She can usually be spotted in workout clothes and/or eating. Self-Care Matters with K. Aleisha Fetters Self-Care History You’ve been a writer for quite a while now. When did you first start hearing about self-care in the media? What do you feel was the social climate at the time? Why do you think the wellness field was so dominated by nutrition and exercise and how we look and just recently catching up with our mental and emotional health? Did more of us start reaching a burn out point? Where to start? If someone is brand new to the idea of self-care, what do you feel is a good place to start? What ideas and steps were foundational for you? Learning how to recognize and honor your needs, and building healthy boundaries seems to be hard for many of us. How have you navigated through these challenges yourself? How do you help your clients and readers navigate these challenges? Self-Care in the Media Without oversimplifying the social, political, economic and personal aspects of self-care, where do you feel that the media has done a great job of encouraging self-care? Where have they missed the mark? How are the self-care market and industry a part of the dark side of this? Knowing when to start, and avoiding the traps What are some of the common symptoms and signs that you see in yourself and clients that point to the need for self-care? How can we avoid the trap of self-care becoming one more thing we need to check off our endless lists? What about body positivity? One of our listeners asked how one can be more body-positive or body-kind. She shared she is terrified of going to the beach with people she doesn’t know well, for fear of being judged and rejected. How does one accept their body when the media is constantly pouring out messages that we need to be thin or look a certain way. How can we start to accept our bodies the way we are? I (Galina) personally practice very careful media hygiene – I have curated my social media feeds and the media I consume carefully to include body-positive role models and exclude images that make me spin down a cycle of self-rejection and self-objectification. What advice do you have for her? How has self-care progressed and changed? Self-care may have started as a medical necessity, moved through the stage of civil rights and female rights movement, but now it seems like it’s addressing more than just specific groups – it matters to everyone. Where do you see self-care as a way to connect to our communities and the world? Thank you, Aleisha, for joining us on EatMoveLive52 Podcast! K. Aleisha Fetters and all the links! KAleishaFetters.com Email Aleisha Aleisha on Facebook Aleisha on Instagram Aleisha on Twitter Galina on Claiming Your Personal Health Space Love the show? Subscribe and Review the EatMoveLive52 Podcast Reviews help spread the word, big time! It only takes a minute to leave a quick review. Just try ten words and see how fast it goes! Oh, and subscribing to the show brings each episode to you and your phone automatically! Subscribe or review on Apple/iTunes Subscribe or review on Podbean Our podcast theme music is "Protofunk" by Kevin MacLeod of incompetech.com. Licensed under Creative Commons 3.0. Talk soon, Roland & Galina  

“The more we focus on the people whose lives we change, rather than ourselves, the more we win.” Adam Bornstein is a New York Times bestselling author and the founder of Pen Name Consulting, a growth agency that offers content creation, marketing, and strategy that helps businesses scale. Clients include businesses such as Microsoft, Equinox, Dollar Shave Club, Beachbody, and individuals such as LeBron James, Arnold Schwarzenegger, and Tim Ferriss. He is also the founder of Born Fitness, a digital platform that provides clarity in the world of health, and offers personalized online fitness and diet coaching. Bornstein is an award-winning fitness and nutrition writer and editor, and has been named "one of the most influential people in health." He is the author of 7 books (including 3 fitness best sellers) and was a columnist for Muscle & Fitness, Men’s Fitness, SHAPE, and Greatist. His work has been featured everywhere from The New York Times and Fast Company, to ESPN the Magazine and GQ. Previously, Bornstein was fitness editor of Men’s Health magazine, and the editorial director of LIVESTRONG.COM Follow Adam on Instagram: @bornfitness Content Summary: 12:10 Loving What You Do Finding what charges your energy and inspires you to create Proud of your finished product - Ask yourself: “Would I buy it?” 15:25 Adam’s Journey Into the Fitness Industry Becoming resilient is a learned behavior “I put myself in uncomfortable positions on purpose so that when unexpected things come up, I don’t freak out. There are so few things in life that you can control.” 19:25 Extremities Don’t Last… What’s Your 90%? The domino approach: Small changes create big results Delayed gratification requires patience and trust in the work you put in 24:00 An Unexplained Autoimmune Condition Dealing with a cancer misdiagnosis and overcoming it’s challenges 34:25 Finally Giving Sleep Some R.E.S.P.E.C.T. The number one thing that people should prioritize: Sleep! Lack of sleep and its effects on the body 41:45 Overtraining is Overstated Overdoing workouts, undereating and counting calories like a mad man (or woman) “If you think that a reflection in the mirror will make you happier, you are severely misguided.” 49:25 Room for Self-Improvement “We can be proud of who we are, and still desire to do better.” It’s all about loving who you are at this very moment, while holding yourself to high standards 53:25 Engaging With Your Community “The more we focus on the people whose lives we change, rather than ourselves, the more we win.” 56:15 Willpower & Self-Discipline “I write 1,000 words before I allow myself to drink my coffee.” Decision fatigue Thank you listeners!! Please leave a review if you enjoyed and checkout my links below to get plugged in more to what I'm doing. PRIVATE FACEBOOK GROUP: www.facebook.com/groups/1292792567518714/ Find more on Em here: @emilyschromm www.emilyschromm.com youtube.com/emilyschromm

Natalie Miano is the woman behind the scenes of standout OCR elite racer, Mark Batres- until it's time to toe the line. She balances the busy life of a wife, mom to her 5- and 3-year-old energetic boys, and Nutrition Coach with Born Fitness with training for OCR and has mastered optimal training with limited time. Natalie joins the podcast to talk about being an athlete, mother, and partner to another high-level obstacle racer. She talks about how she does food prep differently than most, feeding her family with limited time. However, one of the biggest takeaways from the podcast is Natalie talking about the monthly relationship and family check-in she and her husband do to make sure they are reaching their parenting, nutrition, and athletic goals as individuals and a couple.   Find Natalie Instagram: https://www.instagram.com/ocrmommy/ Article Mentioned in the Podcast: https://noramchamps.com/athlete-profile-natalie-miano/   Show Sponsored by Health IQ Dirt in Your Skirt is sponsored by Health IQ, an insurance company that helps health-conscious people like runners, cyclists, weightlifters, and vegetarians get lower rates on their health insurance. Go to www.healthiq.com/dirt or mention the promo code DIRT when you talk to a Health IQ Agent to support the show and see if you qualify.    Show Partners: Four Sigmatic - http://www.foursigmatic.com Use code: DIYS to save 10% on your order   Outdoorist - https://www.foodforoutdoorists.com/discount/DIYS Use Code: DIYS to save 10% on your order Keto Kookie - http://ketokookie.com?aff=156 Use Code: DIYS to save 10% on your order   Mistobox Coffee Club - http://mbox.coffee/Y9FA Use Code: DIYS to save $10 on your subscription   Full Shownotes:  http://www.dirtinyourskirt.com Join the Facebook Group:  http://www.dirtinyourskirt.com/tribe Support the Show: http://www.dirtinyourskirt.com/support   

Adam Bornstein is the CEO and Founder of Born Fitness, LLC., and Pen Name Consulting. He's a Brand Builder, Best-Selling Author, Editor and Consultant, as well as a New York Times Best-Selling Author. Adam was named one of the most influential writers in health and fitness by Dr. Oz's Sharecare, SHAPE magazine, Greatist, and Arnold Schwarzenegger.

Adam Bornstein, founder of Born Fitness, joins Dr. Darria to share how to build a personalized workout plan.

Adam Bornstein, founder of Born Fitness, joins Dr. Darria to share how to build a personalized workout plan.

Join us as Adam Bornstein shares his expertise on creating a fulfilling and successful relationship. In this episode, Adam gives relationship advice on health and fitness with your partner. Adam Bornstein is a New York Times best-selling author, and an award-winning fitness and nutrition journalist and editor. Named "one of the most influential people in health", Bornstein is the CEO and founder of Born Fitness. Previously, he was the editorial director for LIVESTRONG.COM and the fitness editor for Men's Health magazine.