Podcast appearances and mentions of bryan bowman

Feeling like your to-do list is a mile long, but somehow the hours slip away without much to show for it? You're not alone. Today, Bryan Bowman and I dive deep into the world of distractions—those sneaky time thieves that keep us from accomplishing our goals. We're sharing personal stories, breakthrough strategies, and some surprising tips that have transformed our focus and productivity. Whether it's tweaking your tech habits or embracing the power of 'boredom,' we've got insights to help you cut through the noise and get back to what truly matters. Ready to reclaim your focus and make real progress in your business and life? Let's dive in! In this episode, we uncover:The concept of Deep Work and how dedicating focused time without distractions can lead to massive progress in any area of your life.Our personal battles with social media and smartphones, and the radical steps we took to minimize distractions.The importance of allowing yourself to experience boredom and how it can actually fuel creativity and problem-solving.Bryan's journey with implementing Zone 2 cardio workouts into his routine, its unexpected benefits, and how it relates to improving focus and productivity.Why mastery in any aspect of life requires patience, consistent effort, and sometimes, embracing the mundane.Plus, we dive into why it's crucial to create an environment that supports your goals, rather than relying solely on willpower. And, we explore the unexpected joy that comes from deeper, more meaningful conversations and relationships when we're not constantly distracted.So, if you've ever felt that itch to check your phone mid-conversation, or struggled to sit through a task without seeking a hit of dopamine from social media, this episode is a must-listen. It's time to break the chains of distraction and step into a life of greater focus, achievement, and true connection. Join us on this journey to a more intentional and productive you. Because, remember, you can do this! Ready to dive in? Let's get started and remember, embracing a little 'boredom' might just be the key to unlocking your full potential. See you in the episode!If you're loving these insights and crave more tips on how to build your dream online business, don't forget to subscribe to the How to Sell Online podcast. And, for those of you ready to take a giant leap, check out my free masterclass where I share my top secrets to success. Because yes, you CAN achieve anything you set your mind to. Let's make it happen together!Connect with Bryan:On his website: www.ecomunderground.comConnect with Alison:On Facebook and Instagram: @alisonjprinceLearn about the 0-$100K System and how you can launch and grow your own online business at https://0-100k.com/

In this eye-opening episode of the How to Sell Online podcast, Alison J. Prince and e-commerce expert Brian Bowman delve deep into the Amazon marketplace, sharing their firsthand experiences and valuable insights. From the highs of effortless sales to the lows of unexpected shutdowns, they explore the intricate balance of leveraging Amazon for business growth without falling prey to its pitfalls.What You'll Discover:The Realities of Selling on Amazon: Alison and Brian kick off by sharing their personal journeys with Amazon, highlighting the volatile nature of relying solely on this platform. They discuss the crucial difference between being an Amazon seller and building an independent, brand-focused business.Pros of Amazon Selling: Ease of entry, vast customer reach, and the convenience of Fulfillment by Amazon (FBA) make Amazon an attractive channel for many entrepreneurs. However, they caution against seeing it as the be-all and end-all for e-commerce success.The Cons – A Cautionary Tale: From hijacked listings to high fees and the lack of customer data, the downsides of Amazon selling are laid bare. Brian and Alison emphasize the importance of diversification and owning your customer relationships to safeguard your business.Building Beyond Amazon: The duo advocates for using Amazon as just one of many income streams. They share strategies for building a resilient brand that thrives across multiple platforms, ensuring stability and growth in the ever-evolving e-commerce landscape.Expert Tips and Strategies: Beyond sharing their experiences, Alison and Brian provide actionable advice on how to optimize product listings, understand Amazon's search dynamics, and use customer feedback to innovate and improve your offerings.This episode is a must-listen for anyone looking to navigate the complexities of selling on Amazon while building a sustainable and diversified online business. Tune in to gain the insights you need to make informed decisions, maximize your e-commerce potential, and ultimately, because you can, live your best business life.Remember, the goal is not just to succeed on Amazon but to create a robust business that thrives in any marketplace. Join Alison and Brian as they guide you through the jungle of Amazon selling and into the clear path of true entrepreneurial freedom.Connect with Bryan:On his website: www.ecomunderground.comConnect with Alison:On Facebook and Instagram: @alisonjprinceLearn about the 0-$100K System and how you can launch and grow your own online business at https://0-100k.com/Join the Print Sprint at  https://theprintsprint.com

Kickoff 2024 learning the trends in e-commerce from three successful business owners, along with e-commerce expert Bryan Bowman, that they predict to see this year that will help grow your business.  As they unveil the key trends predicted to shape the business landscape this year, this episode provides actionable insights and advice from seasoned professionals, empowering you to make informed decisions for your online businesses. Emphasizing the significance of connecting with communities and customers, the guests stress the importance of listening, adapting, and focusing on fundamentals to foster growth. As we embark on the journey of the new year, this episode encourages any entrepreneur to stay agile, leverage expert predictions, and cultivate success in their online ventures. Tune in each Tuesday for more expert insights to propel your business forward in 2024. Cheers to a prosperous year ahead!Listen to the previous episodes with guests:160: Boost Online Sales with Complimentary Products - Shannon Bennett94: A Success Story: From Wedding Dresses to Hoodies - Shear Rowley88: Are you Sitting on Product Worth $1200? - Trish Gower180: 6 Ecommerce Trends You Need to Know Right Now - Bryan BowmanConnect and shop with our guests:Shannon  Creative Crayons WorkshopShera 7 DegreesTrish Bored to BrilliantBryan ecomundergroundConnect with Alison:On Facebook: @alisonjprinceOn Instagram: @alisonjprinceLearn about the 0-100K System and how you can launch and grow your own online business here.Join the Print Sprint here.

Learn six of the most important ecommerce trends happening right now with experts Alison J. Prince and Bryan Bowman. These trends—including AI—are essential for online businesses to stay competitive in today's rapidly evolving digital landscape. By embracing these trends and implementing them into your business strategy, you can better connect with your customers and build trust with them as you create a more engaging and personalized experience and drive sales in the process. Connect with Bryan Bowman: Website: www.ecomunderground.comBryan's podcast: https://www.ecomunderground.com/podcast-2/Connect with Alison:On Facebook:@alisonjprinceInstagram: @alisonjprinceLearn about the 0-100K System and how you can launch and grow your own online business here.Additional podcasts mentioned in this episode:Successful Ecommerce Sellers Know This…Do You?3 Things to Know About Running Facebook AdsThe 11 Must-Have Shopify Apps to Increase Sales

Everyone needs a little motivation from time to time, including entrepreneurs.  Bryan Bowman shares why we need a boost from time to time and the steps you can take to get and stay motivated.  We're talking self-image, celebration and judgment, and how to put all of them to work for you in your business.- Find the books discussed in the podcast here: https://www.amazon.com/-/es/shop/alisonjprince/list/31SJ566XRA67B- Find out more about Bryan Bowman at https://www.ecomunderground.com/about/- Find Bryan Bowman on Instagram @bryanwbowman- Find Bryan's previous podcast episode about marketing apps at https://www.alisonjprince.com/podcast/must-have-shopify-apps/- Find Bryan's previous podcast episode about Facebook ads at https://www.alisonjprince.com/podcast/3-things-to-know-about-facebook-ads/- Find Alison on Facebook and Instagram @alisonjprince- Get Alison's FREE planner (you just pay shipping) at go.alisonjprince.com/clanner-planner-Learn more about Alison's 0-100K course at https://0-100k.com/master-class-reg-page

I'm excited to welcome back Bryan Bowman to my podcast today. I was fortunate enough to interview him about a year ago right here on the Because I Can Life—and couldn't wait to bring him back! Last time, he talked Shopify. Today, we're discussing the ins and outs of Facebook ads, which is a huge topic right now in the ecommerce world.  I'm hearing way too many people say they're spending thousands—even tens of thousands—on Facebook ads and they're just not seeing the returns they hope for. Bryan works with e-commerce entrepreneurs EVERY DAY to help them tackle this stuff, and he's here to let us know what we need to think about when it comes to running ads on Facebook. Oh—and you'll learn why, as he puts it, friends don't let friends boost posts!Download and listen now.   Additional Resources Connect with Alison:Facebook: @alisonjprinceInstagram: @alisonjprinceLinkedIn: linkedin.com/in/alisonjprince/>>>Get your free Because I Can planner here (you just pay shipping.)Click here to join the $0-100k System!

On today's episode I bring you takeaways from my first day at Clickfunnel's 2CCX conference in Cancun, Mexico. So much great information provided from a number of seasoned funnel builders. Speakers included Alison J Prince, Allie Bjerk, Bryan Bowman, & Pedro Adao.   Episode Quote: The capacity to learn is a gift; the ability to learn is a skill; the willingness to learn is a choice. ~Brian Herbert  Get your Become Your Own Boss Planner Episode Sponsor -  Vid Kid School ClickFunnel's - Find out more information about funnels and what they are all about.  Helpful Entrepreneurial Resources from Stitched for Success: Get the 30 point checklist for building a clothing brand at www.zeuscloset.com/checklist Ways to reach me: DM me on IG @becomeyourownboss Email: monica@monicaallen.com Follow me on Clubhouse - @monicaallen2 Join my Clubhouse Club -  Become Your Own Boss - Social Media Room hosted each Thursday at 10AM EST. Who is Monica? Monica Allen grew up in a small town in Georgia with her single mom who had her at age 18, her grandmother and uncle. Living below the poverty line for all of her young life, Monica was determined to break the cycle. Being the first in her immediate family to attend a 4 year university, Monica worked in the field of insurance as a benefits broker for 8 years and earned her Masters in Business Administration. Leaving to set out on her entrepreneurial journey in 2005, she is now a serial entrepreneur owning several businesses. She is co-founder of Zeus' Closet, stuff4GREEKS and Deuce Equity Group.  She is the sole proprietor of Monica Allen Interiors and an Amazon Bestseller (The Fearless Entrepreneurs: Fear Less; Be More). She loves equipping aspiring entrepreneurs, side hustlers and small business owners with tips to launch, grow and scale their business while avoiding the many pitfalls of entrepreneurship. She believes that being surrounded by positive people, believing in yourself, and having faith in God has led to her success. Have some Feedback? If you enjoyed this episode, please share it with your friends or fellow entrepreneurs. Don't forget to subscribe to the show on iTunes, Spotify, Stitcher, Google Podcast, Pandora, Amazon or wherever you get your podcast to get automatic episode updates for "Become Your Own Boss!"  And, finally, please take a minute to leave a honest review and rating on iTunes or Audible. This truly is what helps the podcast grow. --- Send in a voice message: https://anchor.fm/becomeyourownboss/message

Miko Peled, human rights activist and author of the books "The General’s Son: The Journey of an Israeli in Palestine" and "Injustice: The Story of the Holy Land Foundation Five," talks to us about how more than 100 Palestinians were injured after hundreds of far right Jewish activists tore through the Jerusalem in recent days, how the government and police tacitly and openly support these attacks, the role of social media in this, why Jerusalem has become a focal point in these attacks and how U.S. policy towards the Israeli government allow these to happen. We also talk about Netanyahu’s fading chances of forming a government, how hopes of Arab empowerment in the Israeli government have disappeared, and what direction a new government could take.Bryan Bowman, fellow for Middle East Policy at the Friends Committee on National Legislation joins us in a conversation about the state of the ongoing humanitarian crisis in Yemen, how the special envoy from the U.S. seems to be clueless about what is going on there, how this exacerbates the crisis in the country, where civilians are suffering the worst famine in the world, how the U.S. role supporting Saudi Arabia’s war is even more obfuscated, despite promises of withdrawing it, and how the Houthis and regional actors could finally come to negotiating table in good faith to end this humanitarian disaster. Jamal 'DJ One Luv' Muhammed, host of the Luv Lounge radio show and the Old School Lunch Bag Mix on Square 1 radio, joins us in a reflection on the Derek Chauvin verdict, what has been achieved, and what we need to keep fighting for. We also talk about the Supreme Court ruling that judges can continue to sentence juvenile offenders to life in prison without parole and how this disproportionately affects communities of color. In our Working for the Weekend segment, hosts Michelle Witte and Bob Schlehuber talk about Stephen Colbert’s apparent need to revive Trump in a nicknaming segment, Demi Lovato’s new documentary, and outspoken coronavirus denier and conspiracy theorist Ted Nugent’s brush with a virus that was definitely not COVID.

Happy February! Yes, can you believe it? We’ve already completed the first month of 2021. I hope you’re still feeling excited and encouraged for the year to come because you have SO much to do and lots of money to make.For me, February has historically been a slower month for sales. I’ve been in the e-commerce game for coming up on a decade, and year after year, this has stayed consistent. It can be easy to get complacent around the “slower” months and just accept that you won’t make as many sales, but if there’s anything I’ve learned throughout the years, this is the exact time to push against that mentality. YOU get to decide how successful you are!To help push past the sluggishness of this time of year, I brought on Bryan Bowman to reenergize our resolve and make more money this month. He shares the top 11 apps you must have on your Shopify store to grow your numbers. Grab your pen and paper and tune in!Key TakeawaysFactors that influence buyers (08:00)What triggered him to go into e-commerce (11:05)The four ways to grow your business (18:40)Starting with the number one thing (20:02)How to turn leads into buyers (28:11)Consider your page load time (36:10)How to upsell (44:40)Somethings you might want to try! (51:20)Top Takeaways(1:01:20)Additional Resources Connect with Alison hereConnect with Alison:FacebookInstagramLinkedIn>>>Join the $1-100k Program

Bryan Bowman returns to the pod to talk about his trip to Austin to see his favorite entertainer, Dave Chappelle in person. We also breakdown the Showtime documentary on The Comedy Store and argue about whether the Joe Rogan podcast is better or worse than it was 5 years ago. (Spoiler alert, I say it's worse). I talked about Damon Wayans comedy special I watched as a kid. If you want to check it out here's the link.

Bryan Bowman is is an amazing resource for all things marketing, mindset, and E-commerce. He'd the person I look up to and learned so many things from in so many areas of my business. Bryan sits down for an interview where we talk mindset and marketing. Bryan has a great 7 day email challenge you can signup for here: https://www.ecommercechallenge.com/?utm_source=mmm

If you ever thought about going into online marketing - NOW is the time!This week, I’m joined by the founder of eCom Underground and renowned e-commerce expert, Bryan Bowman. He is an all-star in the online marketing space, and he’s got some incredible insights about the current state of the market he’d like to share with you.Bryan and I initially met through Russell Brunson’s Inner Circle, and we got to know each other pretty well since then. We regularly have calls where we exchange ideas and discuss the latest online trends. I’ve enjoyed our conversations so much, and I figured you would, too, which is why I’m delighted to have him on the show.Being a former pro golfer, he relied on his remarkable athlete mindset to get to the top of the e-commerce industry. He got into the game selling used products from eBay on Amazon, but things really skyrocketed when he discovered private labeling, which helped him develop multiple successful brands.These days, he’s focusing on coaching and consulting SMBs on leveraging digital marketing to grow their business and dominate their market. He’s always organizing cool free challenges on various aspects of e-commerce and digital marketing, so make sure you check him out.Tune in to learn more about the current state of the online market, up-to-date e-commerce trends, how to scale off-Amazon, and overall, how to grow a successful business in the next ten years with online marketing.Key Takeaways:Bryan Bowman’s career as a professional golfer (1:17)Can a background in pro sports help you get ahead in business? (6:08)How Bryan started his digital marketing journey (9:13)Building an e-commerce business with private labeling (14:04)How has online niche marketing opened up opportunities for SMBs? (16:52)Bryan’s story of getting into coaching and consulting (18:14)Why should you be scaling your e-commerce business away from Amazon? (22:07)Picking the right client for your business (25:05)How to go from $1k to $25k with your e-commerce business in 30 days (27:56)What is the Blue Ocean of e-commerce? (33:15)The relationship between marketing, metrics, and math (36:16)Why is now the right time to get into online marketing? (40:20)How to leverage ideas from different industries to grow your business (42:11)Why is coaching the best way to fast-track your success? (45:02)Do you really need to put yourself out there to build a successful online brand? (49:46)Additional Resources:Eric Beer's One Affiliate Offer Challenge: View NowSign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join HereConnect with Bryan Bowman: Visit Here---Connect with Eric!Eric’s website: https://ericbeer.comFollow Eric on Instagram: http://bit.ly/ericbeerinstaSubscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

https://youtu.be/w2PqySt4HCY Hijackers, suspensions and difficulties communicating with buyers; these are just a few of the frustrations that Amazon sellers face every single day. Still, as Amazon sellers we’re benefitting from having access to an enormous online marketplace right at our (virtual) doorstep. For a lot of us, it’s an emotional high wire act we walk as we build our e-commerce businesses. Today on the AM/PM Podcast, Tim Jordan welcomes an entrepreneur who walked that path before deciding that he wanted to embrace the risks and the rewards of making a go of it on his own. Bryan Bowman is a digital marketing consultant who helps e-commerce sellers build successful off-Amazon companies. He admits that it’s not for everyone, though if you’re willing to do the work, many of the same things that help create success on Amazon’s marketplace work just as well off of Amazon. This podcast might just help you decide to make that big leap. It’s just as likely to leave you relieved to have the weight and infrastructure of Amazon behind you. Either way, after listening to this podcast, you’ll be better prepared to make those decisions. In episode 202 of the AM/PM Podcast, Tim and Bryan discuss: 01:30 - The Road to an Off-Amazon E-Commerce Life04:00 - A Pro Golf Career Derailed by an Injury Forces a Decision05:30 - A Data-Driven 9 to 5 Job Gave Him an Appreciation for Numbers07:30 - Flipping Furniture Offered a Glimpse of a Way to Make Money on Amazon09:30 - Off-Amazon Challenges11:00 - On Amazon, it’s Product First, Person Second; Off-Amazon, it’s Reversed  13:00 - What Makes for a Good Off-Amazon Product?  15:30 - Product Uniqueness and Irresistible Offers  19:15 - Your First Off-Amazon Baby Steps21:00 - Buying Dollars at a Discount23:28 - Is Shopify the Answer?25:50 - These Platforms are Just Tools  28:45 - At the End of the Day, it’s Not “Your” Marketplace33:00 - E-Commerce 3.0 35:30 - Bryan’s E-Commerce Challenge        Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “join” our Facebook Group and subscribe to the podcast on iTunes or wherever you listen to our podcast. Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Tim Jordan for tools and services that he uses every day to dominate on Amazon!New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today!Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud!Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!

In this episode, Bryan talks about how he got into e-commerce and Facebook marketing.

@bryanbowmania and I sit down to have a completely random conversation. We laughed a lot. We told some stories. We committed to doing an open mic Stand-up comedy spot. We just had fun and talked about things that matter. I hope you get as much enjoyment out of listening as I did recording it! I even tell my most embarrassing story of all time. Trust me, it's a dousy! Don't forget to subscribe, and I asked in the intro, but it would be awesome if you would share your favorite episode. I know it's a few clicks, but I believe in you! Ha!

Bryan helps eCommerce Sellers escape the stranglehold of Amazon and give them peace of mind knowing they're building an eCommerce Empire on their own terms. . If you sell on Amazon and you're tired of constantly worrying about black hat competitors, the threat of an Amazon shutdown, races to unprofitable prices, legitimate reviews being taken down, and even competition from Amazon itself... then you’re in the right place. .. Bryan Bowman is an expert in generating sales on Amazon while simultaneously having a wildly profitable eCommerce business that doesn't depend on Amazon for it's survival. Follow Bryan on IG: Instagram.com/bryanwbowman Enjoy the episode! Please leave a review and as always come tell me what you think about the episode on social media... @RealTrentEvans on ALL platforms. Instagram: @RealTrentEvans Facebook: @RealTrentEvans Twitter: @RealTrentEvans LinkedIn: @RealTrentEvans Youtube: @RealTrentEvans Much love!

Episode 357: Start An Online Side Hustle – Inner Circle Chat – Bryan Bowman   https://automatemotivate.com () Learn about the exciting new App coming out in the Spring of 2019 called ‘Automate Motivate’ and how you can get on the waiting list…  https://automatemotivate.com (CLICK HERE) “10 out of 10 people die…  So how about doing something today that actually matters while you still can” – Joshua Latimer     You can check out Joshua’s AMAZING Marketing software by clicking here If you’ve enjoyed this PodCast this year if it’s brought value to you, your life or your business could you please go to iTunes and leave a 5-star review? https://itunes.apple.com/us/podcast/radiusbomb-com-quick-talk-podcast/id1061375545?mt=2 (Click here to leave your review)

Bryan Bowman worked his way into becoming an entrepreneur starting in the professional golfing world. Through injuries and setbacks, he made the choice to pursue a degree and to start his own business. Tune in and listen to him discuss his entrepreneurial journey and how he went from flipping vintage furniture and random commodities into a successful Amazon-proof e-commerce business.

Bryan Bowman worked his way into becoming an entrepreneur starting in the professional golfing world. Through injuries and setbacks, he made the choice to pursue a degree and to start his own business. Tune in and listen to him discuss his entrepreneurial journey and how he went from flipping vintage furniture and random commodities into a successful Amazon-proof e-commerce business.

I am super excited about today's video because I've got Bryan Bowman on the Ecommerce Empire Builders YouTube channel going over both beginner and advanced eCommerce strategies!► Marketing For eCommerce Group & Podcast: http://bit.ly/2PLC5n0

I am super excited about today's video because I've got Bryan Bowman on the Ecommerce Empire Builders YouTube channel going over both beginner and advanced eCommerce strategies!► Marketing For eCommerce Group & Podcast: http://bit.ly/2PLC5n0

A private vox from inner circle member Bryan Bowman that I thought would benefit you. On this episode Russell plays a voxer message he received from Bryan Bowman about burnout. Here are some of the cool things you will here in today's episode: How whiteboarding helped Bryan re-light a fire within him. And what two questions should every entrepreneur be asking themselves to avoid burnout. So listen here to find out what Bryan Bowman has to say about burn out, and he how got fired up again. ---Transcript--- Hey everyone, this is Russell Brunson. I want to welcome you to the Marketing Secrets podcast. Today I want to share with you guys a very special voxer message I received from one of my inner circle members, that had a big impact on me and I think will have a big impact on you. Hey everyone, a lot of you know in my inner circle program, I do a lot of cool things. In fact, we had a podcast episode earlier this week showing the behind the scenes of one of our Decade in a Day calls with Dana Derricks. One of the big benefits is that people have the ability to vox me. And vox is kind of like a walkie-talkie app, and we voxer back and forth. And one of the guys in our inner circle, his name is Bryan Bowman and he’s one of the coolest guys I know, someone I have so much respect for. He’s one of our speakers at Funnel Hacking Live, and just an amazing, amazing human being. He doesn’t vox me a lot of questions, but he messaged me last week and sent me this message that was about 4 or 5 minutes long, and it had a really profound impact on me and I thought that some of the insights from it were really, really powerful and I wanted to share them with you. A lot of things, one of them is like, how do you know if you’re feeling burn out? Is it burn out or something different? And what can you do to kind of get out of that burn out phase? He also talked about two really powerful questions I think all of us should be asking ourselves often. And then he talked about, just some cool stuff. I don’t want to ruin it for you. You guys will hear here in a second. But I want you to pay attention because this was kind of a private thing that he wasn’t planning on sharing with the world, but I asked afterwards if I could get his permission to share it with you guys. And luckily for me and for you and for all of us, he said yes. And I think there’s some really powerful insights in here that will help you as you’re trying to share your message and trying to change the world in your own little way. So I’m really excited to share this voxer message I got from Bryan Bowman. Hope you love it and we’ll talk to you guys soon. Bryan: Hey, what’s going on man? I’ve been a little radio silent for a little bit. So I just wanted to make sure I touched base with you. I’ve been doing a lot of like introspection, it’s been really interesting. I felt this weird, I thought it was burn out, but I don’t think it was. I think it was more about, I just need to clean house a little bit, in my purpose and in my focus. I thought it was burn out, it was kind of freaking me out, because my thought was like, Man, am I burning out? Am I just too stressed? What is it? It could well be, but it felt different. It was really interesting, so I just wanted to share it with you because it was pretty cool, man. I started whiteboarding and just really, I find when I’m whiteboarding I try to really open up and just free flow, right. To kind of tap into that subconscious a little bit. I wrote on the board, because I’ve been, I had this like conflict and I just have not had the fire, man. It’s weird. And I just can’t operate in any other state. I cannot operate in a routine, roped, “do this, do that” kind of routine. I need to be like blazing on fire, or what’s the point? Probably like so many entrepreneurs, right?I just have not been able to get there, and dude, this was so cool and I really believe it was a message. So I wrote down, I was writing all this stuff, and then I was like, “Oh that’s good. That’s good.” And I started writing and there were two questions. And the first one was, “Do I believe in the product I’m selling? Do I believe in the product?” Not even selling. But “do I believe in my product?” And “Am I the right person to deliver it?” When I got that out, and I’ve never thought about this or anything. But when I got that out, those two questions, it was like, I almost felt like it was right in front of me. It was so crazy man. And then I just started going down that rabbit hole, and what that led me to was really getting clear on what it is that I’m trying to do for my tribe and am I really the right person to lead them. Just to make sure, for me it was almost like a checks and balances thing. Staying authentic to what it is I believe I can lead them on. Not doing something else, just because it could open up some opportunity. And if there’s something I believe that a product needs, and I’m the right person to deliver it, then to make sure that I master that, or that I really go down that path, because I’m the one who’s sort of called to lead them at that. That’s my obligation. So it was really interesting and I wanted to share it with you because I thought it was pretty cool. And it really reminded me, I really believe in like, there’s a balance in things. And I think most people believe that. But I really think there’s an actual, the whole universe is built on sort of math. Like mathematical equations and I believe God is probably an amazing, obviously he’s probably pretty good at math. But I believe it’s a very, the mind of God, I don’t know, it’s a very mathematical mind. Because I believe there’s this equation, an energy. It’s so interesting, I was thinking about your book. I was at Whole Foods and I was eating and I was like, probably people overlook I think the most important part of your Expert Secrets book is. It’s the part where you say to go do the work for free first. And that’s the part I think everyone, they probably think you’re saying it, at least this is how I interpret it, they probably think you’re saying it because it’s like, go get case studies to get proved testimonials and then that will make your pitch more effective. And I think they miss the fact that no, it’s like you’re creating a depth in the equation. You’re creating a vacuum that needs to be filled. That’s a principle of the universe, empty spaces get filled. That’s why water will go through and fill a space. You’re creating a Imbalance in the equation that has to be balanced. So it’s so critical, everyone wants to be an expert without creating the imbalance first. The imbalance is like, you put in the hard work, you gain the expertise or you create value and then that gives you the angle, it creates the imbalance in the equation that needs to be balanced, which is you going out and being a leader and all that. So it’s really interesting man. It’s kind of like how tithing works too. I mean everyone has their reasons. If you believe in God and you believe that’s the word of God, you’re supposed to tithe, there you go. But I mean, I think I remember you talking about once, like Dan Kennedy’s like, “I don’t know, tithing works”. He wasn’t, as far as I know, he wasn’t really religious or spiritual or anything, but he’s like, “It just works.” Well yeah, because it’s a principle, it’s just a law. It creates an imbalance in the equation that has to be balanced. Anyway, yeah dude, I’m just ranting. This is officially the longest voxer I’ve ever left you. Maybe I just miss voxering you. Hopefully you’re good man, it was great seeing you on the live. Yeah, I was thinking about you man. Alright, talk to you soon, dude.

In this multi part series you will learn how to use Facebook Ads for Amazon to market your Amazon FBA products. Serving before you sell and the power of the hub and spoke approach for your business. The anatomy of your sales landing page and building a bridge from Facebook Ads for Amazon to your World and onto Amazon. Strategies for grabbing attention, building rapport and getting that click when advertising on Facebook. Landing page images and pixel retargeting along with your ad story, avatars and old-school marketing techniques from the greats of marketing. When advertising on facebook You have to serve before you sell You have to give before you ask When advertising on facebook If you’re on a disruptive platform like FB people aren’t there searching for you Amazon platform has people with buying intent – they are there to buy and looking to In Facebook they are looking at family and friends and your ad pop up in their stream If your Facebook Ads for Amazon don’t have social content they will miss the mark Common failures in FB ads are people popping up a 50% BUY NOW ad in your stream And it doesn’t sell so they pump up the discount to 70% or 90% and it still doesn’t sell..... Go here for extended show notes

Amazon Sales Funnels Light at the end of the funnel with Bryan covers all aspects of Amazon Sales Funnels, what they are, how they work, why you need a sales funnel and how to focus on benefits not features. We cover a series of examples of funnels from spatulas to coffee to costco, how to budget for your first foray into the world of Amazon Sales Funnels and the technical aspects of creating a sales funnel to lead your prospects through. Explain the reasons why you might want an off-Amazon strategy for attracting and capturing traffic to lead them to your landing pages, covering control of your customers and how to provide offers that will be attractive. We give you an understanding of why emotion based selling tops logic based selling and how your amazon sales funnels strategies needs to accommodate both. And a key to success is conversion rates so we also delve into how you can achieve a 20-30% conversion rate as opposed to a 2% for your non sales-funnel powered offers. What are Amazon Sales Funnels? A Sales Funnel is a way to walk your consumer through the sales process – and on Amazon you can use them for your listings... Visit HERE - For detailed show notes  Subscribe Here To Be The First To Get Updates and New Podcast Episodes  

Amazon, Walmart, Etc. Secrets of the ecommerce world ... What's going on, everyone? This is Steve Larsen and you're listening to another fantastic episode of Sales Funnel Radio. Now, this episode is part three of our six-part series where I'm diving deep into the six different categories of people using ClickFunnels to blow up their businesses. This episode is all about eCommerce and there's a lot of ways to pull off eCommerce, there's a lot of ways to do it, and a lot of questions that everyone know who's in eCom has the answer from their beginning. Am I going to self-fulfill? Am I going to drop ship? Am I going to go for high ticket, low ticket, high volume? Am I going to brand it? Is it just going to be a straight sell and one off? Is it going to be community behinder? Am I going to be the brand behind it? There's a lot of things involved with eCommerce much like any business but I think I really enjoy what my guest today has to offer. I would take notes, see how he's doing it. He's got a great community behind him called ecomunderground.com and he's got a cool little offer for you guys at the end which I think you'll enjoy. Anyway, massive value, it's free for you so anyway, I think you guys will enjoy it. Let's jump into this episode and we got three others coming up deep into the industries that I know out of one of the six applies directly to your business. I hope you guys will enjoy the series so far, let's jump right into it. Announcer: Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels and now, here's your host, Steve Larsen. Steve Larsen: All right, guys. How is it going? I have with me a very special guest today and honestly one of my favorite categories of sales on the internet in general, very excited to learn more of the deep, dark ninja secrets of how to make this work. We're going to talk about eCom strategies today with the expert and my friend, Bryan Bowman. How are you doing, man? Bryan Bowman: I'm doing amazing. How are you doing, Steve? Steve Larsen: I'm doing awesome, living the dream. Doing really good. Hey, thanks for being on the show here, like I say and eCom is probably one of my favorite, one of my favorite personal category for income generation, whether someone doing it on the side or it's a full-time thing. What a lot of people would probably realize is that when Russell went out and hired this data scientist to come through and look up through all the users of ClickFunnels and try and find patterns, eCom was actually the highest revenue generating industry overall out of all of them. Everything, info products, I mean anything. If you guys want to pay attention, I mean, get a piece of paper out, take notes. Bryan is going to drop some massive gold here and super excited for you guys to learn more about eCom which is a space I'm personally very interested in as well. Anyways, Bryan, if you can just let us know how did you even get into eCommerce? It's a newish industry as far as kind of the wave of the internet taken over things. Bryan Bowman: Yeah, yeah, for sure, man. I mean, first of all, just to back up what you're saying, there is something really powerful about selling physical products. Steve Larsen: It's so cool. Bryan Bowman: This is something that I'll talk about a little bit but I do want to talk about how you don't have to choose one or the other and this is really what a big part of my message is right now because it's what we're doing in our brands and it's what's working in my community with my students is that what I have found, because I'm really, really entrenched in the physical product sellers universe or world. There is this mindset that it has to be one or the other. Where I'm really shaking things up is I'm telling people that we can have it all and physical products have their own power but info products have their own power as does a third category of product that I'm going to encourage those who really want to build a well-rounded business and a business that's going to be sellable and build an empire that I think they need to have as well. We'll leave that for a minute and I'll answer your question, I'll answer the first part of this which kind of like my backstory. Yeah, man, I've been involved in selling I guess products online or physical products for a long time. For me, it was really a hobby like literally all the way back to college I was buying, it was crazy, I would buy books and I still to this day I'm understanding why this worked but it's still a little confusing to me. I would buy books on eBay and then turn around and sell them on Amazon. The quickest arbitrage ever. Steve Larsen: It's straight up arbitrage, that's awesome. Bryan Bowman: That is available to everyone like everyone can go on eBay but I mean, I'm kind of joking like not understanding why. I mean, it's because of the confidence Amazon has. People trust Amazon so much so some people feel like a little sketchy about eBay, maybe they don't want to buy from there and literally I would buy textbooks for five bucks and sell them for 55 on Amazon. It was crazy.   Steve Larsen: Geez. Bryan Bowman: That was like a little side gig in college but I've been always leveraging the internet to sell physical products but really where it got really serious for me was about four years ago and for some of your listeners, they maybe selling on Amazon or maybe they've heard about this Amazon gold rush that's happening and four years ago it's kind of the wild west. I mean, FBA was around but not a lot of people were using it. That's where I started and basically FBA is where you can send in all your products to Amazon. They fulfill the orders and you just create the brand and ship everything off and then list on Amazon. Now, that was awesome. You're leveraging Amazon's traffic which is very cool. At the time, I need to figure out what I was going to do because we've talked about this a little bit, Steve. My wife was having some health issues and we were just trying to figure out what do we do because I needed to be home more, there's no way I could keep working my corporate job as actuarial consultant like traveling all over the place. I needed to figure out a side hustle that was going to make some extra money and ultimately free me from my job and that's really why I double down. Literally I would work all day long in a cubicle like nine to five either traveling, doing actuarial stuff, come home, eat dinner, and from like 7 PM till 3 in the morning, I was creating listings, working with my designers in Germany. Then I was talking to manufacturers in China at 1 AM because they are like on the complete opposite time as us in the U.S. and I'd be Skyping with them, seeing the factory, seeing samples. It was crazy. That's how we launched our first brand on Amazon and started leveraging that platform and really pretty quickly I think maybe because I had that actuarial background and understood the numbers which is another huge, huge thing guys. Those of you listening, I don't care what you're selling in your funnels and whatever industry you're in, you have to know your numbers. People usually don't like to talk about math, they shy away from it but you need to know basic stuff, cost per conversion, lifetime value of a customer, your cost of goods, those metrics they are going to separate you from the pack because of that very reason, no one else wants to think about those things. Steve Larsen: It's true, then you have to think about Excel sheets and that's hard and you have to think about ... It's kind of a big locked gate, a little bit to that industry a little bit. Bryan Bowman: Exactly, exactly. Listen, I love barriers to entry, it's why I became an actuary. I became an actuary, for those of you who don't know what it is, don't worry. If you have kids or brothers or sisters who are really good at math, tell them to go be an actuary if they are not going to become professional sellers online like internet marketer or sellers. Basically, having that background in stats and math, it helped me with my advertising on Amazon, ultimately, it now helped me with my Facebook advertising and in AdWords like understanding those numbers. I can't stress enough how important it is. If you're not that person, find somebody who's really good with numbers. Steve Larsen: How would I find someone like that? I mean, because that is a barrier, you know what I mean? That's a personal barrier to entry. How would I find some dude that actually go out and do that kind of thing? Bryan Bowman: I mean, we could have a whole conversation about this. I use VAs so what I do is I will set up the basic spreadsheet and then I have them, I train them on how to download reports, upload the reports and send me a summary so that I just get like an executive summary about every week. Steve Larsen: Okay. Bryan Bowman: They do the work that probably most of us, I mean, I don't really like, I kind of like being in spreadsheets but not all day. Steve Larsen: Right. Bryan Bowman: What they're good at like because I have SOPs in place they can download the reports that are already, this certain reports that are already set, they can upload them, they can refresh the workbooks and basically, just send me the summary that's already built in to the workbook and then I just can have a look at it, overview it and then make any changes that need to be made. There are plenty of people Upwork, you can go to, what is it now? Is it Elance? Is that what it's called now? Steve Larsen: Freelancer. Bryan Bowman: I mean, like I said I train my VAs one on one so I use onlinejobs.ph. Steve Larsen: Cool. Bryan Bowman: Even if you want to hire someone domestically like in the U.S. look at community colleges like see if there's some math students or someone who's in a business program, someone who's technical that's looking to pick up a few extra hours. I think it's important to have that person whether it's you or not in the business though because it's huge. Steve Larsen: I believe there are eCom people that I've talked to or some of these, that is the thing. It seems like there's a big difference between them who's successful and the others who aren't. Just merely knowing the numbers and tracking the numbers in each campaign. Bryan Bowman: Yeah, because then it just turns into a simple yes or no like, "Is this profitable?" Yes or no. "Should I double down on this?" I mean, especially if you need to make a quick turn around on your ad spend, I mean, if you have to put a $100 in today and you need to make it back in 48 hours because capital is limited and you can't wait 30 days to see your return, it is critical that you know your numbers and you know what your yes and your no is and when you need to double down and when you just stop your ads. Going back, I think because I leverage that, we had probably quicker success probably the most. I loved Amazon, it was awesome like we're doing really well really quickly but then my daddy used to always say, "No matter how thin the pancake there's always two sides." That couldn't be any more true with Amazon, you can have this great thing going but then we got hit with, man, I don't even want to get into the whole story because it brings up too much pain but I do remember waking up, it was a Tuesday morning, I checked my seller app and I'm like, "Wait a second, this is already a slow morning. I don't know about this." I went back to the desktop, checked and sure enough like our number one product had been blocked then our seller account was shut down. It took forever to get that back. It was just one thing after another and through all that pain, I really figured out, it became very apparent like I cannot depend on Amazon. I have to build my own sandbox. Amazon can be a spoke in the wheel but it cannot be the entire wheel. That's when I really double down on the funnels, honestly that's when I was looking for the best way to build funnels, how do I start because I had used them before but never really to the extent that I'm using them now. I just wanted to build that off Amazon strategy because I already had the brands in place. I was like, "All right, I need to build my sandbox." That's how I started using ClickFunnels and I guess it was at the time it felt like a curse but ended up being the biggest blessing for us because now we've been able to really diversify our sales and really develop a repeatable strategy. It's good, it's all good, man. I'm excited. I think it's interesting how this happens where some of our most painful times end up being the things that give us the most power and give us the most ability to make a difference and make a change. Steve Larsen: You said something that I thought was really interesting. I mean, you're basically describing the equivalent of the Amazon slap, the Google slap. Bryan Bowman: Oh yeah, oh yeah. Steve Larsen: There's a lot of people who I've spoken as well, they say like, "Just leave it on Amazon. All you need is Amazon." I mean, you just said the exact opposite that you realized that you can't do that. What advantage did you gain by not just staying on Amazon, by actually going off of it? Bryan Bowman: Absolutely, there are a lot of advantages but there's one that's the one that you should, all your listeners and you and everyone should write down, it's two x versus eleven x. That's all you need to know. Your Amazon business, if you have a purely Amazon based business where all your revenue is coming from Amazon, you can expect on the market when you go to sell that business, about a two x return on earnings. Steve Larsen: Really? Bryan Bowman: Yeah. If you have a business off Amazon, Shopify, big commerce ClickFunnels which by the way those listening, you can run an entire eCommerce business on ClickFunnels. It's one of the biggest misconceptions that I find. Steve Larsen: It's so true, thank you for saying that. Bryan Bowman: People, they think for some reason I don't know why and this is one of the things that I make sure I always educate people on in my community inside of eCom Underground is like it's a shopping cart. You can put everything in there. You can run an entire eCommerce store there. I compare it to basically a Costco versus a personal shopper. A Costco is like your Shopify store where you're walking around, you have a big shopping cart and you can throw a bunch of stuff from the rafters into your shopping cart and check out. That's a Costco. Whereas a funnel or ClickFunnels is it's like a personal shopper. When you walk in, you go to Neiman Marcus and they're curating goods just for you and the goods that you're going to see are different than the ones that I'm going to see because we have a different build, we have a different taste, we have different age. You're a man, if I'm a woman, you're going to see different things. That's the experience of a funnel so that's why they convert so much better. The two x is of your Amazon, eleven x, if you build that business on Shopify, if you build that business on ClickFunnels, BigCommerce, whatever, you can expect a ten to eleven x return on earnings when you go to sell that business. The market reflects the risk inherent in having a purely Amazon business. Steve Larsen: That's amazing, that's amazing. I never thought about that. I've got a buddy who just sold for a ton of money in the eCom space and I was like, "Man, that's remarkable at how big that thing scaled, how fast." It was exactly what you said, he wasn't just staying on Amazon itself. I've heard from a lot of people, "Make sure you are in Amazon," but just like you're saying, you can't leave the whole cake on Amazon itself. Bryan Bowman: Absolutely. The best analogy guys is imagine you've been doing marathon. Have you been in marathon, Steve? Steve Larsen: I've been in a sprint triathlon. Bryan Bowman: All right, do you know when a marathon when you have all the people on the side and they've got the waters and like the herd. It's like this massive, all these people are running, right? They are just like, people are holding out cups and they are just grabbing cups and water splashing everywhere. Steve Larsen: Yeah. Bryan Bowman: That's what I compare Amazon to. We're the ones with our cups and we're charging for them and there's this like all these people coming and they're grabbing our cups and they're drinking them. It's like yes, I get rid of all my cups but they're gone, they are just running. You don't even know who they were. Whoever was running the marathon, they've got the entry numbers, the emails, the phone numbers, they know everything but you're basically just hanging out on the side lines with your cup of water. That's kind of what Amazon is like and you're just waiting for the next herd of traffic that's going to buy your stuff. That's cool. Steve Larsen: It's a really good analogy. Bryan Bowman: Yeah, that's what it feels like. Then you're just waiting, you're like, "All right, hopefully the next marathon comes." The marathon by the way is called Q4. As opposed to building a business, and this is what I always tell people, what is your business? When you really think about it, it's not your inventory, it's not your sales or your profit or revenue, it's your customers, your customer list. That's why the market reflects that big difference in building that on Amazon versus off Amazon business so it's critical to have that ability to have that relationship with your customers. That's probably above anything, that is the biggest reason why you'd want to build something off of that marathon platform. Steve Larsen: Sure, and what's funny too is like anyway, I love the analogy that the customer is the business. Amazon takes all that, it take all that data. You can't really get that data, can you? You're just selling stuff. Bryan Bowman: Exactly. I mean, and they understand it. They understand the power in the customer that's why they keep it and in fact, they have a lot of things in place to keep you from driving traffic off the platform. They make their terms of service very open-ended so that they can really suspend you for any reason. It's kind of one of the dirty secrets like no one really knows that. It's interesting, when you first start selling on Amazon it's like it's so exciting because a lot of people like me were just like, "Hey, I need to build a business, an income that replaces my day job." Every advanced Amazon seller you talk to will tell you the same thing. It's always this worry in the back of their mind. Again, fortunately, this is a mindset thing is to really, really see the blessing in the pain sometimes. Fortunately, I went through some of these pain early on which forced me to have to become something else and have to learn something else which is again turned into the biggest blessing for us. Steve Larsen: I mean, someone once told me that for every dollar spent online, Amazon is so big that a quarter of that dollar is going to Amazon right now. Bryan Bowman: Yeah, that's crazy. One out of four dollars spent online is spent through Amazon or one of their companies. Steve Larsen: That is huge, absolutely massive. Bryan Bowman: If you really think about that. Steve Larsen: I know, you think about how much money that really is it's like oh my gosh, that's amazing but you're saying, obviously put some stuff on there just to be present but then keep the bulk of the business offline. How are you actually building it offline? I mean, not offline but off of Amazon. Bryan Bowman: Yeah, exactly. This takes me to my next point which I touched on earlier. Stephen, this is all the stuff I really I just I talk about all the time inside of eCom Underground because I just really want to open people's eyes to something else, like a different opportunity, different possibility. The first thing you have to do, it's nice that someone says, "Great, build off Amazon, you can do better," but how, right? The first thing is it's a mindset shift in how you're going to build your business. If you're looking to just sell general store type stuff or you just want to sell one off products that are hot sellers, maybe Amazon is a good fit or maybe some free plus shipping funnel, that's fine but long-term, we need to really build an asset. The way I like to think of it is shifting from commodity to community. This is something I repeat over and over and over again because as long as you're selling a widget and all widgets are the same, and the person who comes to your store sees it as another widget, you're competing on price. That's all you're competing on. Steve Larsen: Which is awful. Bryan Bowman: It's awful. It's awful. The life cycle of your product is shorter and it's not going to last as long before someone's going to undercut you. I mean, there's plenty of people that are doing this, they're literally making pennies on the dollar like a profit and they're just trying to do the volume play. I hope you consider this. Imagine you've built up a community instead, people who've rallied behind an interest or a common shared like passion or even an expert or a personality so it take for example, I was talking to my sister about this. One product that you would never want to sell right now by the way, if you're going to go on Amazon, it's completely saturated, measuring cups, kitchen utensil like measuring cups, you would never sell that. Maybe if you did, I don't know, maybe you could, I wouldn't. Margins aren't big enough and it's too competitive. It would make no sense. Then I was talking to my sister, she loves to cook. She's passionate about cooking and she follows this, oh what's her name? Cupcake Jemma, okay. She follows her and she loves Cupcake Jemma and she loves the content Cupcake Jenna puts out and follows all her videos and all these stuff. I asked her, I said, "If Cupcake Jemma came out with measuring cups that were twice the price of whatever you could find on Amazon, and the lowest price that you could find out there, would you buy the ones from Cupcake Jenna or would you price shop so you can get cheaper ones?" She's like, "No, I'll just buy hers." Why? "Because I know that's what she uses or I know it's her. It's her." She's getting to experience something of that community, of that interest, of that passion, right? When we start building communities and it doesn't necessarily have to have an expert at the front end. I like if it does because there's an attractive character that we can follow but if we can just build a community first, I learned this from Todd Brown, then the sale becomes superfluous because the messaging and the marketing is so good and people are craving to be a part of something. I don't know how else to explain it. If you start with the community then you can start introducing the physical products because people will actually start asking you for it. When we start building our communities and there's a lot of different ways you can build them. You can use Facebook pages, Facebook groups. There's a lot of different ways you can do it but the point is people will start asking you. You could do it on YouTube, they'll start looking at the videos and they'll be like, "What's that shirt you're wearing? What's that thing you're using?" They already want to know. Before we ever start pitching any physical products, people will start asking us for them like, "Oh, it would be cool if," let's say you're in the running niche, "If you could come up with a patch," like I love running, running addict, or whatever it is, they'll start asking you first which is awesome. That's like a very good thing. Steve Larsen: Crazy. Bryan Bowman: You start with the physical product but this is where I'm going to challenge you, probably not you but your listeners is to go a step further. Who says we only have to sell physical products? Let's get into the information space also. We can sell training. There's a lot of information that we can still be a part of and even if we're not selling it, we can form affiliate agreements with people where we can present relevant products and this is how we build our funnels relevant products that are information based because we need those higher margins to sustain the business. One of the dirty secrets about eCommerce is you only really get paid when your business is flat. When the business is growing, growing, growing, you're operating in let's say 30% margins, you're going to pay for the inventory because there's cost of goods, you're going to pay for the inventory shipping fulfillment, all that stuff. If you made a 100,000 this month, you want to make 200,000 next month. Steve Larsen: Don't grow. Bryan Bowman: You got to roll that money back in so you can pay for all that inventory and everything else associated with it. That's how you end up making five million dollars a year in eCommerce and you'll pay yourself 200 grand because you can't pay yourself very much but as soon as the business goes flat and you stop growing, then there's cash you can pull out. One of the things is if you can start adding information, and the third piece if you can add software which is awesome because you can have this trifecta inside of your community, now you can really start getting cash into the coffers and really start getting more cash flow coming in and let the eCommerce side build on its own and double down on that. Steve Larsen: That's awesome. I think it's really cool. I run the Two Comma Club Coaching Program right now and it's been a lot of fun but that's been one of the big questions, so I'm going to read the book Experts Secrets from Russell Brunson. Say like, "Hey, this is just for webinars." You're like, "No, no, no." Bryan Bowman: No way. Steve Larsen: No, it's not. If you look at it carefully, he's just using a webinar as an example of how to actually use the Expert Secret process but if you're to take an eCom product and combine it with info or combine it with something else or software or whatever it is, that's one of the easiest ways to create a blue ocean for yourself because no one else is thinking about that combination or taking information and then ... Actually with the Experts Secrets funnel itself, the actual book funnel, we do this all the time. We will combine just like you're saying, "Hey, here's this cool eCom thing, this cool products that's physical," but then really the revenue accelerators are all info products in the backend as the upsells. Anyway, just 100% I'm screaming over here that what you're saying I totally attest to. We've seen it so many times if you can combine them together whatever, that is huge, huge power, massive power for revenue. Bryan Bowman: The biggest thing and we could talk about this, I mean, I don't know if you like to get into it kind of the actual strategy we use with traffic and then getting that traffic to convert but the biggest thing is building that connection, the community. You have to have this... One thing I do and I run four different brands and in every single brand I have an org chart. Those of you who are listening, if you have not read E-Myth Revisited like, don't pause the podcast, finish the episode and then go to Amazon or wherever and go buy yourself that book. Steve Larsen: Yeah, great book. Bryan Bowman: You should have an org chart, think of your business as I don't care if you're a solo operation and I do this for all my businesses even if it's just me, I have no staff, no VA, no one at all, it's just me, and I am solo operation in that brand. Build an org chart as if you are going to build a McDonald's and you're going to franchise this business. You want it to be a well-oiled machine that the 5,000 version of your business will be just as profitable as the first that you founded. Build that org chart and make sure that in that org chart there's somebody who's in charge of relationship management like really managing relationships with your customers because at the end of the day ... Have a statement. Another thing I do is there's a contract for each one of those roles and every single one of those positions has to fulfill the promise to serve and to reinforce the values of the community more than selling like ever. It has nothing to do with selling. That's why I always say, "It's all enveloped in community." Make sure that you are reinforcing the values of the community and why they are there because that is your asset. Long-term it's that community because they're going to tell you what they want and they're going to start asking for it... They are going to start asking for that physical product that they're going to rest on their desk, that info product that they're going to, after they're done using your physical product they are going to log on and use your info product and then the software, if there's a need for it. Not every niche has it. It's funny, Russell, I'm a part of inner circle, it's just amazing to be coached and mentored by Russell. He talked a lot about how satisfying the itch in the funnel, like there's initial itch and then once that itch is scratched, there's another. I started using the phrase that different niches have different itches and it's like some niches have more itches than others, right? Some can't support a software let's say but you'd be surprised, if you think creatively, a lot of different interest can but anyway I'm geeking out a little bit. The big thing is remember why you're doing it, it's the community, it's not the product. If you're thinking product, product, product, you're selling a commodity. I don't care what you're selling, the info product, the physical product, whatever. If you're thinking about the product, it's just a commodity and someone else is going to beat your own price eventually. Steve Larsen: Oh man, I totally love that. The power of the community too is so huge because I mean, just like you said, they will start to tell you what is it that they want which takes a lot of the guesswork out for you. Basically, it's this huge platform for you to start crushing false beliefs and it's a little group for you to launch when you actually do create the products that they're asking you for. I don't know, it solves so many problems for you to have the community, have this following, a group of people it's like I'm totally in love with what you're doing. Bryan Bowman: Exactly. Steve Larsen: I love that you brought that up, it's part of the eCom selling because most people don't think of that for eCom. Most people since it's a physical product, I mean, it doesn't take that much copy usually to sell something physical. You don't really see massive sales letters on Amazon pages. The value is on the tangible thing I'm going to get to hold and touch. I'm being future paced alone. Usually, you can charge a little bit more easier than info products out of the gate because I'm going to get to hold it and it's real. Bryan Bowman: The only eCommerce people that are thinking about this are those that are in eCom Underground. Steve Larsen: Yeah, no, I totally believe that. Bryan Bowman: No, honestly. I know sometimes I sound like a broken record to the community. I'm always talking about this. It's so important like this is the one piece is this community piece but anyway, I love it. It's fun stuff, man. Steve Larsen: That's awesome. As far as how to sell an eCom product, you said the funnel, don't just be on Amazon, build a community, combine it with info product or software, how do you find the product? It's like we have these models in our head and we understand part of the marketing pieces like, "Oh, yeah, I can totally do that. I can do that." What? Do I do it too? What's the actual ... Find those things. Bryan Bowman: Absolutely. Absolutely. Again, I'm going to assume. It's so funny because I always talk about there's principles, there's strategies and there's tactics and the tactics what usually ends up happening is people don't usually share the tactics or talk about the tactics. They'll talk about the principles which is like find your Y, find the core interest, the strategy is how you're going to implement high level but then the tactics really people don't talk about much. We're covering all these which is actually pretty cool. The principles guys is what is the interest and I would always have you start there. I would have you not start at the product... I think that's an old mindset and if you start at the product, I think it's not that it can't be done and I'll share a way where you can do it that way but I would highly encourage you to start all the way at the beginning at the principle like what is it that you're trying to build, what is it that you're trying to create, who are the people you're trying to gather or congregate and the products will emerge out of that, I guarantee you. They do every single time. That's literally how we build brands. Now, we start first with the interest. We start first with the passion and the products will emerge. If you want to go straight to product, we're going to come full circle and go back to Amazon. Amazon has more data than you could ever go out and pay for with software or anything else. There's some really cool stuff you can do. If you go into, I mean, I'll just tip right here, guys, this is how we do product research. Even if we're in a niche already and we want to look for extra products, and this is assuming you don't have a list, if you already have a list then do an ask campaign. Ask your people like what do you want basically. Steve Larsen: Yes, I love you're bringing that up. Okay, nevermind. Bryan Bowman: Let's say we're starting with nothing. What's that? Steve Larsen: I said I'm geeking out with you. Bryan Bowman: Let's say we're starting with nothing. Amazon has these really cool things called Amazon best sellers. They are the hot list, the most wished for list. When you go into Amazon and they'll tell you what are people wishing for, what are they putting on their wishlist like what are things that they want, what are the things that are the hottest sellers overall in Amazon or by individual category. If you want to sell stuff in the sports and outdoor niche, Amazon will tell you these are the hot top hundred selling items in the sports and outdoor niche. It just gives you the data. That by far is the best place to start, to start brainstorming ideas. There's apps you can buy that are plug ins, none of them are really I mean, they're not super accurate in the sense that like this one says this sells 10,000 and this one sells 20,000. It's just a gauge to help you understand maybe approximate sales so you understand what's a hot selling product and where maybe there's some opportunity. Amazon is a place to start. If you want to look for purely product research, I would encourage all your listeners to start checking out some of those lists in Amazon. Again, guys, I would highly encourage you if you want to build a long-term asset, start with the principle of the actual interest. Steve Larsen: Could you give an example of that? Bryan Bowman: What's that? Steve Larsen: Could you give an example of that? Just for someone listening that goes, "What do you mean by principle?" Bryan Bowman: Yeah, if we decide like we want to get, okay, I'm just looking right here, I've got my cup of coffee right here. We'll go with coffee. If I'm like, "All right, I want to start selling eCommerce." Let's say I'm starting from day one, "Man, I really want to start selling some physical products." Then maybe you're going to go into Amazon and you're going to start looking for hot selling products in the coffee niche. There's a lot of them. I mean, coffee niche is such a good niche. I'll explain why it is in a second. There's tons of amazing products you can sell and probably can make some money on. You can get source pretty easily. You can find a manufacturer in China or maybe even domestically, but we tend to go overseas and get it sent, get your samples and start producing. That's one approach. You go to Amazon, you're going to be able to find some hot selling products but what I'm going to encourage your listeners to do and I hope you consider is let's go back before we even consider do I want to sell the coffee mug, do I want to sell the grinder, do I want to sell the pour over top, or whatever. Let's go back and let's talk about the niche, the interest coffee aficionados, coffee lovers, people who really like why do they love coffee so much and start building that community. Start thinking in terms of even if you're not going to build a community page or anything like that but start thinking about the interest, the principles. Why do they love coffee? What does it mean to them? Because what's that going to influence it's like top down, it's going to influence everything else. It's going to influence all the way down to your Facebook ads. If you're just like, the worst thing you can do if you're going to run a Facebook ad, we can talk about this is say, "Get my coffee," let's just say coffee mug, coffee mug 50% off today only like I guarantee you no one is going to buy that. No one is going to click on that and buy it because all you're trying to do is scream louder than everybody else, every other advertiser. If you can pull your customer out of the crowd. I always use a Waldo example like where's Waldo where there's like all the people and then Waldo is in there and if like a magnet, if I can pull Waldo out of that sea of people then I don't need to yell anymore. I can just have a conversation. If I start with the principle which is why do people love coffee so much, that's going to affect my messaging, right? That's going to affect how I connect and for some people, they choose a certain coffee because they want it to be free from toxins, and they want it to be organic and they want it to be the cleanest cup of coffee. For others, it's like a super power where it's productive, it's the first thing they have that inspires them. No caffeine, no creativity then that's how I'm going to connect with them. At the end, I'm still selling the same product, the pour over top thing but it's because I took the time to get my principles right, then the strategy I used for my Facebook ad was influenced and then tactically how I implemented it in my funnel was influenced as well. I don't know if that make sense... Steve Larsen: No, it totally does. Rather than selling, I mean you're basically selling the benefit rather than the feature which is awesome. Bryan Bowman: Yeah, I mean there, you put it, see you're so much smarter than me, Steve. Steve Larsen: Whatever. Bryan Bowman: You put it so much more elegantly. Steve Larsen: I stole that from so many marketers. That's cool though, okay. Meaning, I've always thought of that in terms of how to sell it but you're taking that principle like way farther back into the actual product selection phase which is very interesting. Bryan Bowman: You know why though, man? This is my prediction, and not that this is ... I'm no Nostradamus so marketing, I know the guy who is though, but what's really going to start separating people is like being genuine, man and you can't fake it. That's the thing. I actually, I try to get into niches. I don't sell me-too products. I try to get in niches that I'm going to take a little bit of time to really understand the niche. Typically, it's going to be something I'm interested in but even if I'm not and I see a great opportunity in the market, I'm going to get to know these people. I really, really, really want to be genuine and serve and create a sense of community. It just makes everything so much easier. I can't emphasize it enough because you're going to be able to think their thoughts. You're going to be able to get into their head. It makes product selection and copy and offers and everything so much easier. Steve Larsen: Yeah, yeah, no, definitely with that kind of backdrop. You go in there and you start looking at Amazon best sellers and you're going to figure out how you can sell the result rather than the thing. How do you start testing? What is it that you're doing to go through you know, "Is this product actually good? Should I build a whole culture and community around this?" You know what I mean? What's the next step after that? Bryan Bowman: I mean, the first thing I mean I'll be honest, it's been tested enough where our method once I check some boxes in terms of knowing that there's enough interest in the niche, doing a little bit of preliminary product research, seeing that there's some products that people buy, again, going to Amazon, seeing what kind of stuff they buy, researching the niche a little bit, seeing the competitiveness of it. I'll double down and just start building up our communities but I think initially whenever you're going to sell any physical products, always use small test orders. More and more, because there's been so many more of these private label sellers or people starting their own brands and going to manufacturers in China. If you're using Alibaba or AliExpress or whatever you're using or global sources, there's just a lot of different ways you can go to get product more and more these manufacturers are accepting lower MOQs or lower order quantity. When I started, if you're not ordering a thousand units like good luck because you're going to pay, either you're not going to find any manufacturer to sell you anything or you're going to pay a lot of money. Now, it's not uncommon. I mean, if you just push back a little bit or just make a second or third request, it's not uncommon to be able to get 100 or 200 units, 300 units max, I guess not max but max for a minimum order like a small order and you start with something small. I mean, always order samples. I don't want to get too much into sourcing but always check a few samples on physical products because the picture they show you is never the same as what they actually send you. I mean, what they send you is never the same as the order so it's the bigger order. Order one, the 300 units and start selling those. You could put them, I like putting them on Amazon but you can create some simple funnels and see if the inventory moves. If you're able to actually get the product to sell, if it does, then you know you're ready to double down and order a bigger quantity. Anyway, I don't want to get too much into the inspection stuff and all that. Steve Larsen: Sure. Think about more the ecomunderground.com for sure. Bryan Bowman: Yeah, this is definitely all we talk about is all the nitty-gritty, the details, but I think the main take away is always start small and scale up because I've made that mistake. The first product that we ever launched, I mean, I didn't have a lot of disposable income and we put ten grand into it. I learned the hard way because I sold $500 worth of product. Steve Larsen: This is going to sound like crazy. Bryan Bowman: In fact, I still think I have some of those boxes of products sitting around in a storage unit somewhere. The biggest thing I can tell you like anything else is micro budgets, micro orders essentially and just scale up and test it first. Fortunately, ClickFunnels has made it super easy to be able to test product like using funnel. Steve Larsen: I was going to say, you go get the product, you find it on Amazon. First of all, what people are wanting, the interest, the principles. You go and you source the product to get small micro shipments of it and then you're testing the sale on Amazon plus like funnel, is that how you're doing it? Bryan Bowman: Yeah, I mean I would pick one or the other honestly guys because I definitely don't want to divert. I'm a big believer like you focus your attention on one platform so the reason I like to test on Amazon, the only reason I like to is it's just quick. It's very quick to verify but I think that you also, if you're not really interested in getting into the whole Amazon world which you don't have to, the newest brand we're launching we're not even going to sell on Amazon. It's just not an interest of ours... We're doing it surely off of the marketplaces. When I say Amazon, I mean Walmart, Jet, Newegg, all of the marketplaces. You can build out simple funnels just to test to see if people are ordering and build out Facebook ads the way that we've talked about. Maybe we didn't talk about so much but the main thing with the Facebook ad is, actually this is really good, I really want to share this. Steve Larsen: Yeah, let's hear. Bryan Bowman: When you're building out your Facebook ads, there are so many ways to drive traffic, guys. I know people who are purely on Pinterest, that's how they get all their traffic. I know people who are purely on AdWords, that's how they get all their traffic. We use a combination of AdWords and Facebook. We're starting to branch out into Pinterest for one of our brands that's more in the mommy niche. Facebook is still I believe the most powerful platform but because of the increased competition, you've just have to step your game up and the biggest mistake I see people make, I kind of talked about it already with especially in eCommerce, with the streaming louder than your competition with bigger discounts and bolder funds, red borders or whatever is that streaming louder doesn't work. You have to get connection. It's really interesting because if you're selling a high ticket coaching program, let's say you're selling a $10,000 high ticket coaching program, you would never get on a Facebook ad and be like have a video or have an image that says, "Get my high ticket coaching for 50% off, it was 20,000, now 10 and I'm an amazing coach. You should totally come work with me, you will get amazing results." No one would ever start their campaign that way. It's like a coaching program, right? Steve Larsen: If they do, it's really annoying. Bryan Bowman: Yeah, if they do, it's really annoying and if you see those ads, just make them a spam or just report them because they don't work. Yet that's what most eCommerce sellers do, right? We're like, "Buy now. Buy now. Buy now. Buy now. Buy now, 90% off, 95% off, I'll give you $5 if you buy it." It's like let's just push the offer. What would you do if you're a high ticket coach? What would your ad look like if you're trying to sell a $10,000 coaching program, Steve? Your initial ad to cold traffic, what would you ... Steve Larsen: If I was selling a high ticket coaching program from cold traffic, actually I wouldn't. I would sell to my own community. The first thing I would do is I would be out showing people benefits of using a funnel and first, defining the people who probably know what that vernacular is. Then, ascending then up slowly just like you and I were talking about before because I wouldn't walk up on the street and ask someone for ten grand. To me, that's what cold traffic is. I'm not that good at cold traffic and it's for a reason. I just feel like it's the harder method than going to warm traffic and hot so I don't do cold that much. Bryan Bowman: Like you said, first thing you do is you'd start serving and you just start probably connecting with them. It's a little bit easier with low ticket. It probably wasn't the best analogy because yeah, absolutely, good luck selling $10,000 program to cold traffic but let's say it's a $30 offer. Let's say it's a $10 offer, I don't care what it is. There is an independence and an interdependence between your ads and your landing page. There's an independence because you're not trying to sell with the ad. All you're trying to do is get people to click to find out more. It's like a headline, the headline has one purpose, right? To get people to read the next line. Steve Larsen: Right. Bryan Bowman: The headline is not there to sell them necessarily but your ad is definitely not there to sell them, it's to get them to just click to get to the landing page, however, there's an interdependence between the ad and the landing page because that pre-frames them and sets the stage for whether or not they're going to accept your message on that landing page. Not all clicks are created equally. When I understood this, this was like the biggest breakthrough for me and my ads was there's this independence but this interdependence and when in my ad I just want them to click so that's where I'm going to try to build that connection, that's where I use a lot of story, I use a lot of powerful imagery. Who is it? Oren Klaff in Pitch Anything, he talks about the three different parts of the brain. Steve Larsen: It's such a good book. Bryan Bowman: It's awesome. I could just ramble off books right now, they're so good. Steve Larsen: Me too, so good though. Bryan Bowman: Basically, the part of the brain that's responsible for making decisions is actually has nothing to do with the logical like fact-based like what percentage off am I getting, it's the emotional part of the brain. It's the part of the brain that's responsible for processing emotions. We want to connect and we want to feel what they're feeling and let them know that our product, we're not trying to create emotions. This is Eugene Schwartz, Breakthrough Advertising, the job of your advertisement is not to create the emotion, it's to take their existing hopes, dreams, desires and put them onto your product and project them onto your product. We do that by connecting with the ad, we need to have more of a connection. It's a little bit hard. I know this all sounds very theoretical but- Steve Larsen: It's so true, though. Bryan Bowman: It's not that difficult if you actually care and you actually take the time to think about what pains, what fears, what hopes, what dreams your prospect has. The only job of the ad and it's not overly like sentimental or anything, we're not trying to be corny either. It's just enough to make people stop and go, "Okay, maybe I am interested in this pour over coffee top thing, maybe this really will make special cup of coffee, maybe it will make something that is worth tasting. Let me go ahead and click and find out." Steve Larsen: Right, it's powerful because like you said, you're not trying to create desire inside of a person or any kind of emotion or whatever. If they already have it, the only job I feel like of the sale and marketing is to just plug into exactly what you just said. I forgot it's Eugene Schwartz that said that. That's cool, that's really cool. With the ad, you're going in, you're saying, independence and interdependence in the ad but then also the way they flow together. I'm not trying to sell on the ad, I'm just trying to tap into current emotion and then the next page that has one role, the next page one role, I love that. Everything on every single piece of creative. Bryan Bowman: Exactly. Steve Larsen: Do you mind just real quick, I know we've been going for a little while here, but do you mind just real quick just sharing a little bit of one of the standard eCom funnel models is and maybe we'll wrap up with that? Bryan Bowman: Yeah, for sure. We still use free plus shipping a lot. I still love free plus shipping. Again, when people say, I see this all the time, you know free plus shipping, everyone is doing it, it doesn't work. Yeah, if you're leading with on your ad, get our widget for $7 or get it for free, get it for free, click here, click here, click here. Again, it's a commodity, people just don't respond as well to that ad. Last year they did, but they just don't respond as well anymore. I still like though a low ticket tripwire, whatever you want to call it, to get them in and qualify my buyer and qualify, qualify a subscriber and qualify a buyer at the same and obviously getting that credit card info on the front end allows us to do one click upsells. The biggest thing I would give for eCommerce folks and maybe you've heard this, maybe you haven't is multiple quantities, multiple quantities. I want you to test being a little over the top. In the sense like if you think nobody would ever want five- Steve Larsen: Coffeemakers. Bryan Bowman: Coffeemakers, exactly... You don't know how many people they have in their family, who they're going to gift these things to, you have to try it and you'd be surprised how often people will take the multiple quantity option. Again, ClickFunnels is why love it, it makes it super easy for me to not only add multiple quantities but with a few lines of custom code, a few easy lines, have some nice call outs, bold some things, really call out my best value to try to entice people to consider the higher quantities. On the upsell pages, I used to do more of the same thing, we're finding that doesn't convert as well so I am starting to switch to different complimentary products but again, in multiple quantities. Then, on my down sale we'll usually strip out the most popular item so let's say it's a supplement product. We lead with our free plus shipping or maybe our trial, then on the upsell with multiple quantities, on the upsell we might have a pack of different products that are likely to be purchased together like a bundle, stack or whatever of supplements. If they say no on the down sale, we would strip out the most popular product that we know people is our best seller or is a popular product of ours. We would strip it out of that stack. That's one example. Then just make sure you take advantage of those thank you pages. That's another common thing I see with funnels in general but definitely eCommerce funnels more than anything is no one is taking advantage like few people take advantage of that thank you page. That's a great place, again, learn from Amazon, frequently bought together, frequently viewed. Think of yourself as a massive ... Steve Larsen: This too. Bryan Bowman: What's that? Steve Larsen: Other customers bought this too. Bryan Bowman: Exactly... Customers who bought this bought this as well. Hack Amazon, I mean, if you're an eCommerce seller, hack Amazon but like look at every element on that page and see how you can incorporate some of that stuff. That's probably one of the best takeaways I can give is that thank you page, it's underutilized and start funnel stacking. Honestly, you'd be surprised how many times people will go through this free plus shipping offers when you start stacking them. Steve Larsen: It's so true. I don't know how many times I bought [Trayvon 00:56:41] gun oil thing, oh I have a few guns. Bryan Bowman: What's that? Steve Larsen: I said, it's so true, I don't know how many times I bought [Trayvon 00:56:47] gun oil thing. I only have a few guns but man, I bought so many of those things. It's so funny. That's hilarious... Man, I want to thank you for this. Just to recap everything, I always take a massive full page of notes every time I get to talk to a genius like you so I got it here again. You talked a lot about how not to choose eCom or info or just one thing, you actually can combine them and make even more powerful offer. I love the concept of how getting off of Amazon allows you to sell for 11 x potential on the backend. The dirty little secret is you get paid if it's flat. I love that. It's hilarious, man. Then, massive focus on community, otherwise you're just a commodity. You can still sell the commodity but there's no longevity in just selling commodity. You got to be able to sell to community too and get people into there. I love that. Itches are in the niches, love that too. Then a big focus on principles, what are the interest, what is it they're actually going after, actually fulfilling that and tapping into creative or tapping into the desires that they already have. I love the concept of independence and interdependence with the ads too and pre-frame bridges and all that before the funnel hits and then going to the funnel. Man, you dumped a ton of stuff on here. This is amazing. This is like just a little flavor of what you actually offer in eCom Underground, that's so cool. I really appreciate it. Bryan Bowman: I was excited to come on, man, when you invited me. I was very excited. We've become really great friends man and I appreciate you, I appreciate what you're doing. Anything I can do to help serve your audience and hopefully give back some value that they can implement, some strategy but also some very tactical things that if they're running funnels right now, hopefully they can go tweak and start testing. Steve Larsen: I appreciate that. You guys noticed, those of you guys that are listening now, how much did he actually just spend on the funnel itself like the pages, not that much time. I think it's a big place that people fumble up and they say, "I've got to spend all this time," now, the funnel matters but so much goes in to actually finding the product. Finding the needs, fulfilling and actually building the business around the funnel so it can be self-sustained, I love that. Anyway, thanks so much for all you shared and I really, really appreciate it. Hey, where can people go to I think you've mentioned the trial they can get? Bryan Bowman: Yeah, I want to do something special for your audience just to have them experience a little bit of eCom Underground and be able to connect with them a little bit more. I recently created a group. We have a large private Facebook group like most ClickFunnels official, it's private but it's available for free to the public. That's an amazing group that's growing very, very quickly but we recently started a separate group which is our insiders group. Our eCom Underground Insiders... This is really special for me because it's a little smaller group and allows me to just serve them a little more closely and spend a little more time with them. What I do in that group is I have a weekly live Q&A where we literally breakout the whiteboard and your exact questions get answered and you come on and as a group we can answer them but what I do is anything that I can do to help to answer these questions I do. If you submit the questions in advance, if there's someone in my network who's a better expert than I am then I try to get them on that call and we try to make sure you get your questions answered every week on those live Q&As. What I also do is I have an expert, I call it expert no pitch interview where literally you know that moment, Stephen, it's one of my favorite things ever, it's like after you finished dinner, the plates have been cleared, dessert is gone, we're just sipping coffee or whatever it is and we're just sitting there talking. We're all just really calm and just sharing stories. That's the environment in the interviews, we're literally it's just an open dialog, somebody who's just amazing in what they do, most of the time eCommerce related, and we can just pick their brain and get our questions answered from an expert. We do that every month and we have a special private group just for us for the insider so it's a really special community. What I want to do is just extend a 30 day all access trial for all of your listeners, they can come check it out, see if it's for them and I'd love to have them obviously. It just reminds me of a sales page, like what's the catch, there's no catch. It's part of a huge national promotion. What I want honestly is like have your audience experience it, if they get value then of course I would love to have them stay and to be a part of the community long-term. What they can do is if you'd like to be a part of it and experience it, they can go to eCom, it's with one M, ecomunderground.com/steve S-T-E-V-E and yeah, we'd love to have you and have you try it out and see if it's a good fit for you. Steve Larsen: That's awesome, man. I appreciate it. Hey, if everything else is good, reach out to Bryan to say thank you so much. Bryan, I appreciate it, a personal friend and total eCom junkie and nerd. Bryan Bowman: Yeah, for sure. Steve Larsen: There's a lot of eCom people that listen to this podcast, so I know they're all going to really love it. Anyway, thanks so much, man. I really appreciate this. Bryan Bowman: Awesome. Thank you so much and yeah, it was awesome. Steve Larsen: All right, bye-bye. Announcer: Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to salesfunnelbroker.com/freefunnels to download your pre-built sales funnel today.

Welcome back to the best podcast in the world - Just The Tips. In this episode Dean and I chat with our friend Bryan Bowman who’s possibly the most cheerful and sarcasm-killing guy on the planet. He kept Dean and I so focused on his amazing insights that we lost all track of our natural bent toward sarcasm. Bummer. That could have been fun! Bryan shared about the difference between business principles, business strategy, and business tactics and showed us why getting this wrong can limit business profits. Confused yet? You won’t be after you listen, so cue it up and get started. Business tactics are the fun, cool stuff everyone sees. But tactics are not what create profits. James here - when Dean and I were chatting with Bryan Bowman on this episode he told us about an experience he had recently in one of his mastermind groups. One of the members was telling how he made tons of money doing a Facebook LIVE broadcast. You know what happened, right? Bryan and everyone else in his mastermind were tempted to go right out and do a Facebook LIVE session too. Why? Because it’s the flashy, fun thing that puts you on stage (so to speak), but it’s not going to have the same impact as the other guy if you don’t have other vital stuff underneath it to support what it’s created to accomplish. What are those other things? Sorry, you have to listen to find out. :) Do you have the right systems in place behind your flashy business tactics? You can get a lot of traction from something like a Facebook Ad or Facebook LIVE session, but what then? Say you get lots of people responding to your call to action. Do you have a good way of processing all those leads and converting them into sales? No? Then you missed one of the vital parts of business that isn’t so cool but is definitely vital. On this episode, Bryan Bowman tells us how he discovered the importance of business principles to support his strategy and tactics, so be sure you listen. Why are you selling the things you’re selling. Do you even know? Bryan Bowman says that if you are selling stuff online simply as a commodity, you’re missing the opportunity of generating ongoing revenue and customer loyalty. Why? Because you’re missing the chance to create a community that goes much deeper than a simple product. It’s in a community that people connect and find a greater experience than any product and provide - even yours - no matter how cool and specially designed it is. Bryan has built that kind of community in a very effective way that you need to hear about, so don’t miss this episode of Just The Tips. It happens all the time. People make lots of money online and are even MORE unhappy. Huh? When you first start seeing the cash roll in because of your efforts to build a business, you'll think that the more income you receive, the easier it will be to make space for the things you want in life - family time, space for personal time, trips and stuff - but sadly, it seldom works that way. I asked Bryan Bowman to speak to that issue and he eloquently revealed how important it is to get your life into a place of prioritized balance first before the money comes. That’s the only way you are able to handle the money well. Honest, it’s true. Find out how to get there on this episode. Outline of This Episode [1:40] Bryan Bowman’s amazing ecommerce approach: Evidence and Education. [7:40] Too many people are making money yet very unhappy. Why is that? [18:18] You need to understand business principles before you apply business tactics. [22:03] Principles, Strategy, Tactics: What’s the difference and why do they matter? Resources & People Mentioned Ecom Underground on Facebook - Bryan’s community Dan Kennedy Eugene Schwartz David Ogilvy Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com Dean Holland: Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/

We have a special guest today, Augustas Kilgys, to help up with seller optimization. Augustas is from Lithuania and Germany which gives him a unique insight into selling. He is also running the Seller Optimization Summit which is going to be going on very soon. If you are interest, please sign up to get more information. Seller Optimization Summit Seller Optimization Summit is a virtual summit. There is going to be a lot of great speakers that will help you improve your own optimization. Many of the speakers you have already heard on this podcast. Back in September, Augustas organized the European Private Label Summit which focused on delivering information to European sellers. It was a huge success. A lot of the attendees were very happy with the experience. This inspired Augustas to organize another one. It started out very as a very simple idea to focus on listing optimization. However, once he started contacting speakers, the topics grew far beyond the initial scope so Augustas decided to expand the summit to Seller Optimization. Topics Covered There is going to be speakers on listing optimization as well as optimizing sponsored ads. He will have Manuel Becvar to talking about sourcing. He wanted to get the attendees to think outside the box. You can learn how to expand your business outside Amazon onto other platforms and how to get external traffic to your listings. External Traffic He will be talking with Bryan Bowman about Facebook ads. Augustas will speak with Michael Hecker who is a German software developer that has a program that can track Facebook advertising clicks. Brian Burt will speak on how to approach influencers and get them to promote your product. Augustas will present a case study about a beginner seller with only a few thousands dollars. He managed to meet and influencer in Asia that he teamed up with. He went from selling $3,000 his first month to doing $70,000 a month now. Brand Building There will be four or five speakers to cover brand building. Susan Hixon, a private label lawyer, will be giving insights from a lawyer’s perspective. She will be discussing everything that goes into registering a trademark. Shelly Simon who is a UK seller, will be discussing her success in building a brand. He will also have a speaker that runs a subscriptions based business and how this can make your business much more valuable. Normally you can get 3x your net profits. Subscription businesses can sometimes get 11x. Sign Up If you want to participate in this sumit, head on over to amazingfba.com/sos for all the details about how you can sign up for free. It will be free from 3 April to 9 April. Every day during the summit you will be getting an email with videos to watch. They will be available for 24 hours. After that, they are locked and the new sessions are unlocked. You can upgrade and get more access to the videos. These videos will be pre-recorded. Every day there will be a live session with a presentation and Q&A at the end. This all starts 3 April with a kickoff webinar the day before at 3pm EDT, 8pm UK. This will have three guest speakers. Watch Seller Optimization Summit with Augustas Kligys

The pre-Super Bowl show. Matchups to look for, analysis of all aspects of the ga- just kidding fuck that. We debate whether or not Lady Gaga is hot, what she'll play, and if Luke Bryan will wear jeans. Meanwhile In Florida is back with a vengeance. Bryan Bowman calls in for the Norgaard Challenge and to bash John for his Patriots/Falcons duel fandom. We end with who we want to see play the halftime show, Chris Berman coming to UMass and Wily Mo signing with the Indians.

The AFers are joined by Amherst Wire Campus Editor and Stitched Up contributor (loose term there) Bryan Bowman to discuss NFL Week 2, the UMass Tailgate, WeinerGate 3, the documentary "JIM," the Emmy's, a lot of music and MacheteGate. Segments include "Guess The Backup QB" and the debuts of "Cherry Picking," "Hall of Fame Inductions," "Meanwhile in Florida," and more that I forget right now.

Bryan Bowman was an amateur golfer who became a millionaire selling products on Amazon. His now coaches 7 and 8 figure Amazon sellers on how to take their business to the next level. More importantly he has discovered the secrets to helping Amazon sellers diversify their lead and product flow to help take their businesses to the next level. He has become a Certified ClickFunnels Consultant and is using this skill set to work with entrepreneurs in more niches than just eCommerce. His years of experience have helped him navigate the eCommerce landmines and build a massively successful consulting business.

Manny Coats interviews Amazon sponsored ads (PPC) expert, Bryan Bowman and uncovers a wealth of information on PPC strategies for beginner Amazon sellers as well as seasoned pros.

Actuary Bryan Bowman discusses the acutuarial science field as part of our STEAM series.

Actuary Bryan Bowman discusses the acutuarial science field as part of our STEAM series.

Actuary Bryan Bowman discusses the acutuarial science field as part of our STEAM series.

Actuary Bryan Bowman discusses the acutuarial science field as part of our STEAM series.