Podcasts about Business Unusual

Dr. Jayne Gardner is a true pioneer in using psychology in the business world to unleash higher performance in organizations.  And once entrepreneurs see the difference her process can make, they will have harnessed a power greater than anything business has ever known!Dr. Jayne serves anyone who wants to unleash the unlimited potential inside each of us.   Dr. Jayne has devoted her professional career to a personal transformation process, High Performance Breakthrough, to increase our level of fulfillment and happiness.   With her latest book, Best Job Ever, she and co-author, Joel Patterson founder of The Vested Group, a software ERP company, have taken this process into the business world showing how our personal mood and mindset impact engagement, accountability, performance and ultimately the financial growth of the company.   She works with people who want to create financial greatness through first developing personal greatness.  She has over thirty years of experience in the coaching world and knows how to call out our stories, our strengths and our blind-spots to uncover the best version of ourselves.   She helps you move past personal problems showing you how they relate to your business challenges. She “gets” that your conflicts and limiting beliefs are usually subconscious, based on fear, and difficult to identify by yourself. Her flagship product, High Performance Breakthrough, gives you the blueprint to upload negative or limiting beliefs within you and rewire them into a set of beliefs you have carefully chosen to represent your most passionate, ardent, and authentic self.  Dr. Jayne Gardner holds a doctorate degree in psychology and counseling and state licensure as an LPC (Licensed Professional Counselor). She also holds the highest level of certification with the International Coaching Federation, a MCC (Master Certified Coach). She has contributed articles to numerous magazines, professional journals, and media outlets including Emotional Intelligence Magazine, SHRM (Society for Human Resource Management), Dallas Business Journal, and Science of Mind magazine.She has hosted her own radio show called Wired to Win (KRLD-AM/Dallas) and has appeared on CNN's Business Unusual and on Good Morning Texas (ABC affiliate). Her authentic presence engages audiences quickly and leaves a lasting impact.   Because of her vast life experience, education, and presentation style, she receives rave reviews from audiences nationwide; she has presented all over the US and abroad to many prestigious groups such as the International Coach Federation (ICF), The Entrepreneurs' Organization (EO), and Young Presidents' Organization (YPO).  She graduated from the University of Texas Dallas School of Management with a major in Executive and Professional Coaching. She has since taught as Adjunct Professor of Business and Professional Communication at Texas Christian University, is a Program Advisor for Houston Christian University's Women in Leadership Program, and worked as an Executive Coach at the University of Dallas.   She has five grown children, seven grandchildren and lives in Allen, Texas with husband, Dave Bauer.

Stephen Grootes talks to Graeme Codrington, lead researcher at the TomorrowToday Futures Institute, about China's recent Two Sessions conference, discussing the country's long-term plans, including its ambitious goals for 2035 and 2049, which focus on achieving comprehensive modernisation and becoming a global leader. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.Thank you for listening to The Money Show podcast.Listen live - The Money Show with Stephen Grootes is broadcast weekdays between 18:00 and 20:00 (SA Time) on 702 and CapeTalk.There’s more from the show at www.themoneyshow.co.zaSubscribe to the Money Show daily and weekly newslettersThe Money Show is brought to you by Absa.Follow us on:702 on Facebook: www.facebook.com/TalkRadio702702 on TikTok: www.tiktok.com/@talkradio702702 on Instagram: www.instagram.com/talkradio702702 on X: www.x.com/Radio702702 on YouTube: www.youtube.com/@radio702CapeTalk on Facebook: www.facebook.com/CapeTalkCapeTalk on TikTok: www.tiktok.com/@capetalkCapeTalk on Instagram: www.instagram.com/capetalkzaCapeTalk on YouTube: www.youtube.com/@CapeTalk567CapeTalk on X: www.x.com/CapeTalkSee omnystudio.com/listener for privacy information.

Stephen Grootes and Siphiwe Moyo, an organisational behaviour specialist, delve into the human impact of corporate restructuring in South Africa, and explore strategies for mitigating the effects on employee well-being and maintaining a healthy work environment during times of change. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.Thank you for listening to The Money Show podcast.Listen live - The Money Show with Stephen Grootes is broadcast weekdays between 18:00 and 20:00 (SA Time) on 702 and CapeTalk. There’s more from the show at www.themoneyshow.co.za Subscribe to the Money Show daily and weekly newslettersThe Money Show is brought to you by Absa. Follow us on:702 on Facebook: www.facebook.com/TalkRadio702 702 on TikTok: www.tiktok.com/@talkradio702702 on Instagram: www.instagram.com/talkradio702702 on X: www.x.com/Radio702702 on YouTube: www.youtube.com/@radio702CapeTalk on Facebook: www.facebook.com/CapeTalk CapeTalk on TikTok: www.tiktok.com/@capetalk CapeTalk on Instagram: www.instagram.com/capetalkzaCapeTalk on YouTube: www.youtube.com/@CapeTalk567CapeTalk on X: www.x.com/CapeTalk See omnystudio.com/listener for privacy information.

Stephen Grootes speaks to Chante Venter, Co-founder & CEO of Wise Move, about the 2025 Migration Report, which reveals intriguing trends in South Africa's internal migration patterns, including population shifts, lifestyle changes, and the impact of technology. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.Thank you for listening to The Money Show podcast.Listen live - The Money Show with Stephen Grootes is broadcast weekdays between 18:00 and 20:00 (SA Time) on 702 and CapeTalk. There’s more from the show at www.themoneyshow.co.za Subscribe to the Money Show daily and weekly newslettersThe Money Show is brought to you by Absa. Follow us on:702 on Facebook: www.facebook.com/TalkRadio702 702 on TikTok: www.tiktok.com/@talkradio702702 on Instagram: www.instagram.com/talkradio702702 on X: www.x.com/Radio702702 on YouTube: www.youtube.com/@radio702CapeTalk on Facebook: www.facebook.com/CapeTalk CapeTalk on TikTok: www.tiktok.com/@capetalk CapeTalk on Instagram: www.instagram.com/capetalkzaCapeTalk on YouTube: www.youtube.com/@CapeTalk567CapeTalk on X: www.x.com/CapeTalkSee omnystudio.com/listener for privacy information.

Stephen Grootes discusses the importance of a stable strategy for a company with employees working remotely with Unotida Nyoni, Exec Coach & CEO of Grand Scale. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.Thank you for listening to The Money Show podcast.Listen live - The Money Show with Stephen Grootes is broadcast weekdays between 18:00 and 20:00 (SA Time) on 702 and CapeTalk. There’s more from the show at www.themoneyshow.co.za Subscribe to the Money Show daily and weekly newslettersThe Money Show is brought to you by Absa. Follow us on:702 on Facebook: www.facebook.com/TalkRadio702 702 on TikTok: www.tiktok.com/@talkradio702702 on Instagram: www.instagram.com/talkradio702702 on X: www.x.com/Radio702702 on YouTube: www.youtube.com/@radio702CapeTalk on Facebook: www.facebook.com/CapeTalk CapeTalk on TikTok: www.tiktok.com/@capetalk CapeTalk on Instagram: www.instagram.com/capetalkzaCapeTalk on YouTube: www.youtube.com/@CapeTalk567CapeTalk on X: www.x.com/CapeTalkSee omnystudio.com/listener for privacy information.

Stephen Grootes talks to Graeme Codrington, lead researcher at the TomorrowToday Futures Institute, exploring how nature's innovations, such as the kingfisher's splash-free dive, are inspiring cutting-edge technological solutions. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.Thank you for listening to The Money Show podcast.Listen live - The Money Show with Stephen Grootes is broadcast weekdays between 18:00 and 20:00 (SA Time) on 702 and CapeTalk. There’s more from the show at www.themoneyshow.co.za Subscribe to the Money Show daily and weekly newslettersThe Money Show is brought to you by Absa. Follow us on:702 on Facebook: www.facebook.com/TalkRadio702 702 on TikTok: www.tiktok.com/@talkradio702702 on Instagram: www.instagram.com/talkradio702702 on X: www.x.com/Radio702702 on YouTube: www.youtube.com/@radio702CapeTalk on Facebook: www.facebook.com/CapeTalk CapeTalk on TikTok: www.tiktok.com/@capetalk CapeTalk on Instagram: www.instagram.com/capetalkzaCapeTalk on YouTube: www.youtube.com/@CapeTalk567CapeTalk on X: www.x.com/CapeTalkSee omnystudio.com/listener for privacy information.

Stephen Grootes speaks to Advaita Naidoo, Africa MD at Jack Hammer Global, exploring how the Covid-19 pandemic has revolutionised the future of workplaces. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape. Thank you for listening to The Money Show podcast.Listen live - The Money Show with Stephen Grootes is broadcast weekdays between 18:00 and 20:00 (SA Time) on 702 and CapeTalk. There’s more from the show at www.themoneyshow.co.za Subscribe to the Money Show daily and weekly newsletters The Money Show is brought to you by Absa. Follow us on: 702 on Facebook: www.facebook.com/TalkRadio702 702 on TikTok: www.tiktok.com/@talkradio702 702 on Instagram: www.instagram.com/talkradio702 702 on X: www.x.com/Radio702 702 on YouTube: www.youtube.com/@radio702 CapeTalk on Facebook: www.facebook.com/CapeTalk CapeTalk on TikTok: www.tiktok.com/@capetalk CapeTalk on Instagram: www.instagram.com/capetalkza CapeTalk on YouTube: www.youtube.com/@CapeTalk567 CapeTalk on X: www.x.com/CapeTalk See omnystudio.com/listener for privacy information.

Stephen Grootes discusses the latest trends and innovations in mobile technology with Arthur Goldstuck, following the recent Mobile World Congress. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape. Thank you for listening to The Money Show podcast. Listen live - The Money Show with Stephen Grootes is broadcast weekdays between 18:00 and 20:00 (SA Time) on 702 and CapeTalk. There’s more from the show at www.themoneyshow.co.za Subscribe to the Money Show daily and weekly newsletters The Money Show is brought to you by Absa. Follow us on: 702 on Facebook: www.facebook.com/TalkRadio702 702 on TikTok: www.tiktok.com/@talkradio702 702 on Instagram: www.instagram.com/talkradio702 702 on X: www.x.com/Radio702 702 on YouTube: www.youtube.com/@radio702 CapeTalk on Facebook: www.facebook.com/CapeTalk CapeTalk on TikTok: www.tiktok.com/@capetalk CapeTalk on Instagram: www.instagram.com/capetalkza CapeTalk on YouTube: www.youtube.com/@CapeTalk567 CapeTalk on X: www.x.com/CapeTalk See omnystudio.com/listener for privacy information.

Stephen Grootes discusses with Graeme Codrington, lead researcher at the TomorrowToday Futures Institute, the growing concern that insurers are deeming it too risky to cover homes and businesses against climate-related disasters.See omnystudio.com/listener for privacy information.

There are lots of opportunities in community pharmacy to follow your passions for patient care, whether you're an owner, a pharmacist, a technician or another member of the team. In this episode of the Independent Rx Forum, recorded live on day two of #NCPA2024, Dan Krinsky joins hosts John Beckner and Ed Cohen to highlight ways to make your practice your own.

Stephen Grootes Richard Mulholland, Founder of Missing Link and Too Many Robots to discuss JD Vance's speech, highlighting its effective use of subtle rhetoric, strategic communication, and calculated positioning, which sets him apart from traditional politicians and showcases the importance of thoughtful communication in leadership.See omnystudio.com/listener for privacy information.

Stephen Grootes and organisational behaviour specialist Siphiwe Moyo discuss how leaders can build resilient and high-performing workplaces amidst global chaos and unpredictability.See omnystudio.com/listener for privacy information.

Stephen Grootes discusses the global commentary on moving away from Diversity, Equity, and Inclusion programs with Advaita Naidoo, Africa MD at Jack Hammer Global, exploring what this shift means for African businesses and organizations.See omnystudio.com/listener for privacy information.

Stephen Grootes speaks to the founder of Missing Link Social, Richard Mulholland, about the impact of the good and bad around the “space race” that DeepSeek will unleash.See omnystudio.com/listener for privacy information.

Stephen Grootes speaks to Graeme Codrington about "Rethinking the Rules: How Climate Change is Revolutionizing the World of Sports.See omnystudio.com/listener for privacy information.

Milestones matter. They build momentum, create a chance to pause and reflect, and mark an important moment. Join us in this podcast to celebrate a personal milestone: 250 episodes of Design Yourself!  Together we explore 10 lessons learned in 250 episodes spanning 2016-2024: Use Your Voice Stories Matter Say It Again It's Fun to Connect You Will Be Surprised By Where Connections Lead This Podcast Made Me Better All Leadership is Human People Matter Most Ideas, Tools, Frameworks, Mindsets Unlock Us There is Nothing Stopping You Please note that Sharon and the Design Yourself Team are taking a podcast sabbatical to digest these lessons learned and explore new ways to shape meaningful content for our dear listeners. Stay tuned and subscribed for more information!   Links and Resources: For show notes: https://pointroadstudios.com/podcast/business-unusual-celebrating-250-episodes-of-design-yourself/ To connect on Linked In:  @Sharon Lipovsky @Point Road Studios  To connect on Instagram: @pointroadstudios Rate, Review & Subscribe to the podcast on Apple & Spotify

Stephen Grootes speaks to Debbie Goodman, CEO of Jack Hammer Global about the impact and unintended consequences of downsizing or restructuring on remaining employees.See omnystudio.com/listener for privacy information.

Stephen Grootes speaks to Siphiwe Moyo, an organisational behaviour specialist about the ongoing debate between hybrid work models and full Return to OfficeSee omnystudio.com/listener for privacy information.

Nokukhanya Mntambo speaks to Graeme Codrington, Futurist and Partner at TomorrowToday about the significant trends shaping 2024 and their implications for 2025.See omnystudio.com/listener for privacy information.

Stephen Grootes speaks to Siphiwe Moyo, an organisational behaviour specialist, about the different types of rest and how to prioritise self-care over the holidays.See omnystudio.com/listener for privacy information.

Stephen Grootes speaks to the founder of Missing Link Social, Richard Mulholland about the surprising phenomenon of how we lose confidence as we age, and why embracing bold confidence is key to success.See omnystudio.com/listener for privacy information.

Stephen Grootes speaks to Graeme Codrington, Futurist and Partner at TomorrowToday, about the remarkable transformation of Dubai Ports from a small fishing village to a global logistics giant, and what lessons can be learned from their incredible journey. See omnystudio.com/listener for privacy information.

Stephen Grootes speaks to Advaita Naidoo, Africa MD at Jack Hammer Global, about navigating the often-daunting conversation around salary and compensation, and how to confidently advocate for the pay you deserve.See omnystudio.com/listener for privacy information.

Stephen Grootes speaks to Siphiwe Moyo, an Organizational Behaviour specialist, about navigating the complexities of modern workplaces and uncovering the science behind coping with uncertainty in “Navigating the Chaos: The Science of Coping in Unpredictable Times".See omnystudio.com/listener for privacy information.

The founder of Missing Link Social, Richard Mulholland, discusses how people have gotten comfortable with being rude with host Stephen Grootes . See omnystudio.com/listener for privacy information.

Stephen Grotoes speaks to Graeme Codrington, TomorrowToday's Futurist, about global examples of governments leveraging technology and budget allocations for groundbreaking citizen initiatives.See omnystudio.com/listener for privacy information.

Stephen Grootes talks to Hywel George, Director of Investments at Old Mutual Investment Group, about the concept of Singularity: its implications and potential impact.See omnystudio.com/listener for privacy information.

Stephen Grootes speaks to Andrea Slabber, Insights Lead at Trade Intelligence, about the latest trends and shifts in South Africa's trade landscape.See omnystudio.com/listener for privacy information.

Stephen Grootes speaks to Jan Nel, associate partner at EY in the African Cybersecurity Team about the growing concern of AI-driven cybersecurity anxiety, especially among younger employees.See omnystudio.com/listener for privacy information.

Stephen Grootes speaks to Keegan da Costa, an AI utilisation specialist from Too Many Robots,, to discuss common misconceptions about using AI effectively.See omnystudio.com/listener for privacy information.

Stephen Grootes speaks to Advaita Naidoo, Africa MD at Jack Hammer Global, delving into interview faux pas that even executives still make.See omnystudio.com/listener for privacy information.

Stephen Grootes speaks to Graeme Codrington,  Futurist and Partner at TomorrowToday exploring innovative solutions and strategies for 'Removing Plastic from the Planet' and creating a more sustainable future.See omnystudio.com/listener for privacy information.

Stephen Grootes speaks to Siphiwe Moyo, an Organizational Behaviour specialist, about the detrimental effects of values mismatch on team dynamics, highlighting how it can drain energy and passion from team members, leading to decreased productivity and morale.See omnystudio.com/listener for privacy information.

 Stephen Grootes talks to Zanele Njapha, CEO and Founder of The Unlearners, about strategies to overcome H2 fatigue and finish the year strong, focusing on rejuvenation, refocusing, and resilience.See omnystudio.com/listener for privacy information.

Stephen Grootes speaks to Debbie Goodman, CEO of Jack Hammer Global, on how Fractional Leadership unlocks global growth and expansion opportunities.See omnystudio.com/listener for privacy information.

Stephen Grootes speaks to Graeme Codrington, Futurist at TomorrowToday, on alternative NHI approaches and the transformative potential of preventative healthcare.See omnystudio.com/listener for privacy information.

Stephen Grootes speaks to Gerjo Hoffman, CEO at  Open Access Energy about their groundbreaking work, innovative solutions, and the transformative power of a low-carbon future.See omnystudio.com/listener for privacy information.

Arthur Goldstuck, Founder and CEO at World Wide Worx talks to Motheo Khoaripe about new trends in business travel, global connectivity and air travel passenger tech.See omnystudio.com/listener for privacy information.

Duncan Woods, Human Performance Coach and executive coaching consultant at soSerene, joins Motheo Khoaripe to explore strategies for overcoming Impostor Syndrome at work and reclaiming your confidence. Discover actionable advice to bolster self-assurance and combat the common fear of being exposed as less competent than perceived.See omnystudio.com/listener for privacy information.

Graeme Codrington, Futurist and Partner at TomorrowToday, joins host Motheo Khoaripe to discuss "Space Junk and Jewels." Over the past weekend, Elon Musk's SpaceX launched a rocket carrying 20 Starlink satellites. Unfortunately, a malfunction a few minutes into the launch caused the satellites to be deployed too low. As a result, they will fall out of orbit and re-enter the atmosphere over the next few days or weeks.See omnystudio.com/listener for privacy information.

About weighing the advantages and disadvantages of professional friendships, Siphiwe Moyo, an organisational behaviour specialist, chats with host Ray White.See omnystudio.com/listener for privacy information.

The founder of Missing Link Social, Richard Mulholland, discusses social norms against market norms with host Ray White. He also explains why we should be wary of requesting freebies and discounts, even from friends.See omnystudio.com/listener for privacy information.

In conversation with host Bruce Whitfield, Richard Mulholland, the founder of Missing Link, and Siphiwe Moyo, the executive director of the Organizational Behaviour Institute and a conference speaker, discuss what they believe to be the "one thing" that will improve South Africa for all parties who live and work in it.See omnystudio.com/listener for privacy information.

What will happen in our homes when all the current technology buzzwords and trends, like AI, IOT and VR, move beyond hype to become useful in our real world? Graeme Codrington, CEO of TomorrowToday - tell us what will happen … in our bathrooms.See omnystudio.com/listener for privacy information.

Chris Yelland, Energy Analyst and MD at EE Business Intelligence, joins Bruce Whitfield to discuss how The National Energy Regulator of South Africa (Nersa) is negotiating with authorities to potentially increase the free electricity provided to low-income households. Currently, over 8 million households in South Africa benefit from the free basic electricity (FBE) program, receiving 50 kWh per month. At the end of May, Nersa approved a new rate for FBE, which municipalities must pay Eskom for supplying this free power. Starting July 1, the rate for the 2024/25 municipal financial year will be 194.40c/kWh, a 12.5% increase from the previous rate of 172.76c/kWh. Siobhan Redford,  Economist at RMB takes host, Bruce Whitfield through The RMB/BER Business Confidence Index. It edged up ahead of the national election in May, with businesses in the country taking a wait-and-see approach to the country's future now that the results have been declared. Siphiwe Moyo, Executive Director of the Organisational Behaviour Institute, joins Bruce Whitfield to discuss fostering an inclusive work environment amidst political noise. They explore strategies for leaders and HR to navigate sensitive topics, promote open dialogue, and create a sense of belonging and respect within diverse teams. Maintaining such an environment, especially during South African coalition talks, can enhance employee engagement, productivity, and overall organisational success. Bruce Whitfield profiles Zwelakhe Mnguni, the CIO of Benguela Global Fund Managers. Mnguni grew up in a squatter camp in Sebokeng, south of Johannesburg. After finishing school, he worked as a security guard for four years to save money for his education. Despite his humble beginnings and challenging circumstances, Mnguni pursued his dreams. Today, he is a co-founder of Benguela Global Fund Managers and serves as its chief investment officer, overseeing R7.2 billion in assets under management. See omnystudio.com/listener for privacy information.

Ashwin Lakhan, RMB Co-head of Investment Banking, and host Bruce Whitfield discuss the potential winners of the growing trade between South Africa and India. With relations at an all-time high, technology, food, and green infrastructure are expected to benefit the most from this burgeoning partnership.See omnystudio.com/listener for privacy information.

Richard Mulholland, Owner of Missing Link, discusses with Bruce Whitfield on Business Unusual the increasing importance of trust in the age of rising AI. He emphasizes the crucial role of written communication and the significance of public speaking for leaders.See omnystudio.com/listener for privacy information.

Make sure to follow us on Facebook, Instagram, YouTube  For more information: www.collegedalechurch.com/ And https://podcasts.apple.com/us/podcast/collegedale-church/id1441597563?uo=4

PEOPLE STAY FOR YOUR PERSONALITY People come for your content. They stay because of your personality. We have heard it so often. People do business with those they know, like and trust. It's all about building rapport. People like you and fall in love with you because of your personality and story. On this episode, I want to share with you a session I did recently during my Audience Explosion Blueprint Workshop. This was a powerful 3-day workshop where I helped a group of podcasters build their strategy to grow their audience. This particular session will help you develop your personality and begin building powerful relationships with your audience. YOUR UNIQUE STYLE And what I want to help you do in this session is really get clear on your personality. Your personality is your unique style. A lot of people think personality means I need to be funny or I need to be over the top, I need to be this big, boisterous, iconic personality. Personality just means you're uniquely you. It it's what makes you different from everybody else. There are 4 or 5 characteristics that you possess that people love about you. Listeners may say things like I love how warm she is, or I love how inviting he is. I love how he listens. I love how attentive he is. He's always able to distill my problems down to 1 or 2 sentences. I love how he makes me laugh, or I love how she makes me smile when she walks in the room. There are plenty of characteristics that you can have that make you uniquely you and why people love you. I want to help you figure out how to bring more of that into your content. Your personality is what keeps people coming back week after week and episode after episode. Your personality is why people fall in love with you. The content gets listeners to come. Your personality gets them to stay. NOT JUST CONTENT ALONE If you rely only on content, you're a commodity. I can get content anywhere. Not only on other podcasts, but I can get content in books and blogs and websites and videos and everywhere else. However, I can't get you anywhere else other than your show. So if you think of various subjects like cooking, how many cooking shows are there? How many cooking channels are there? And politics... everybody is talking politics these days. Anybody can interview celebrities and athletes. What makes these shows different? What makes the cream of the crop rise to the top? It's all of their personality. If you think of somebody like Rachael Ray, she doesn't have a background as a culinary chef. She's just a mom that gets in the kitchen and makes up easy stuff for her family to eat. And, women love her for it. Rush Limbaugh took political talk and really brought back AM radio by adding his personality into it and adding a little humor into it. He added his sarcasm and his wit. Rush was also incredibly knowledgeable about the subject matter. So many people try to copy Rush, but they can't because they can't copy Rush's personality. OPRAH'S PERSONALITY It is the same thing with Oprah Winfrey. Oprah, Sally Jesse Raphael, and Phil Donahue. Every channel had one of those talk shows on it where it was sensationalism. It was tabloid sort of conversation. They were all doing the exact same thing. Oprah decided she didn't want do the exact same thing. She wanted to do a show her way and talk to people that interested her. Oprah wanted to talk about things that are meaningful, not only to her, but to her audience, to the women who were watching every day. And so she talked started talking about weight loss and started talking about the books that she loved, and she started talking about all of those things. Next thing you know, Oprah rises above all the rest, and Oprah becomes Oprah instead of Oprah Winfrey. It's how she became who she is, because she stopped trying to be like everybody else and started being herself. Oprah started being her authentic self. BOB COSTAS I watched Bob Costas. Bob is so knowledgeable about the sports, especially baseball. When you would watch Bob interview somebody, Bob's questions were often longer than the answers that his guests gave, because Bob knew so much. Unfortunately, when he tried to do his late night talk show, Bob's questions were way too long and his talk show didn't survive. But Costas was a great sportscaster and a great broadcaster, because he brought things out of the people he would interview. He knew so much about his guests and topic and had such a passion for it, and he let that come forward. And that's what makes great broadcasters. When you hear a great play-by-play guy, they're unique because they're bringing their personality into it. All these other guys that try to copy that individual and it doesn't work. The copycats aren't unique, and they don't rise to the top. There are very few great play-by-play guys because the greats are uniquely themselves, and that's what I want you to bring to your show. Bring uniquely you in there. CONTENT FILTER Once you've defined your personality, then you can put your unique spin on everything that you do. You put that unique twist on all of your content, because you use it as your content filter. Add your ideal client, that ideal target listener we've been defining. We add your personality, and we use that as the filter for all of your content. So when you need to talk about x today, how are you going to use that filter to make sure that x is unique for your show? You know exactly who you're talking to, and you know how to infuse your personality into it so it becomes uniquely your. Think about how many shows teach you how to get out of debt. There's all sorts of finance shows on the radio, but there's only one Dave Ramsey show. Right? Dave has his 8 baby steps. He's like that older brother that'll give you the swift kick in the butt when you need it. Ramsey will let you cry on his shoulder, but he's going to give you the tough love when you need it because that's Dave's personality. There are so many other people that try to do financial talk, but they only talk about the information rather than the entertainment and the human aspect of it. YOUR TOP TEN ESPN's top ten is another example. Every sportscast shows highlights on their newscast. Back when the local news ran sports, they would show highlights all night long. And, every highlight was the same as every other highlight. Well, ESPN decided to take the top highlights and create their own top ten list. And now it becomes a debate. How is that dunk better than the catch in left field? The highlights all the same. They're just packaged a different way and put through the filter of ESPN. ESPN is talking to the guys that are hanging out at the sports bar debating over which team was the team of all time. They just took that same competitive nature and put the top ten around it. Anybody can show highlights. And anybody can talk about the best play of the day. But, ESPN puts it through their filter and does the top ten list. PICK A FEW It is all about your traits and your characteristics and what makes you uniquely you. That's what brings your personality forward, because there's so many traits and characteristics that make up who we are. We can't possibly bring all of them out on the show. We want to find the 4 or 5 or 6 personality traits that we really want to wrap our arms around and help us with how we approach topics and infuse those topics with our personality. In radio, we would call it role definition. What stories are you going to tell today that define your role on the show of who you are and who you want people to perceive you to be that will help bring that forward. We infuse that into the show to let people understand what we're all about. It is often said that people do business with those we know, like, and trust. People get to know you through the stories that you tell because your personality and your authenticity come out in that. MORE THAN 3% There have been studies done. Chet Holmes talks about it a lot in his book The Ultimate Sales Machine. He says, if you look at your entire market, how many people in your market are in the market to buy today? If you consider everybody, those that are actively seeking a solution to what you have, about 3% of your target market are buying today. They're actively out searching for the solution. Three percent of your market have their credit card out, and they're ready to make a purchase. That's 3% of your entire market. The next 7% of the market could be convinced to buy today. Those are the people that are saying, "You know, I wasn't thinking about it, but now that you mentioned it, I do need one of those widgets that you're selling." These people have a problem and they need a solution. It's just not critical and not top of mind right now. But if you remind them about it, they could be in the market to buy. So that's 7%. There's there's 10% of your market right there. NOT TODAY The other 90%, they're not buying today. They're not in the market today. So the next 30% are going to need what you have. They just don't need it today. If you're selling automobiles, I'm going to need a new car. I just don't need a new car today. I'll probably need a new car maybe a year and a half, maybe 2 years from now. When my car wears out, I'm going to need a new car. But today, I'm all good. Don't need a new car. The next 30%, they don't think they need what you have today because they need more information and more education on you on what the problem and the solution happened to be. Maybe you're selling mattresses and they say, "You know what? My mattress is fine. I'm good. I sleep fine at night." And you ask, "How old is your mattress?" They respond with, "Oh, my mattress is 12 years old." You can now educate them that mattresses wear out after 7 years and sleeping on a bad mattress causes bad back and and, all sorts of pain. You can ask, "Do you wake up in the morning with a stiff back?" Now they begin to think they may have a problem. Here is where you can explain it's probably because their mattress is worn out, they don't know it. So, it takes more education. They start to think maybe they do need a new mattress. They just needed more education. That example is a little quicker process than maybe what you're going through to explain, like Larry does with doing things right with time management. It might take a little longer to educate. SOMETHING NEEDS TO CHANGE And then the final 30%, they're probably not going to buy from you because of other reasons, like brand loyalty or things like that. Maybe you sell computers. If you sell Macs and I'm a PC user, I'm not going to buy. I'm not going to buy your Mac, because I don't use Macs. I use PCs. Yes. I'm in the computer market, but not your market. Maybe you sell Fords and my wife works for Toyota. I'm probably not gonna buy your Ford, because I get a really good deal over at Toyota. Now maybe I see the light and I realize my PC is inferior and I want to use a Mac. Now I'm all of a sudden in your world. Or maybe my wife leaves Toyota and goes to work for IBM, and now all of a sudden I'm in the market for another vehicle and Fords might be my vehicle. BUILD RELATIONSHIPS So when it comes to your podcast, we talked yesterday a lot about building relationships. The job with your podcast is to build the relationship with the 90% that aren't buying today so that when they're ready to buy, you're the one they think of for the solution. It really helps move along that 7% that weren't thinking about buying today but might see the opportunity. If you're only speaking to the 3% that are in the market to buy today to fix the solution today, you're missing 97% of your market. We spoke yesterday that most consumers do up to 70% of their market research before ever reaching out to a company. By the time they reach out to the company, they're 70% of the way through their research and their buying decision. So if you're only waiting until they're ready to buy, you're missing a great opportunity to build a relationship with them and be their go-to solution when they are ready to buy. And your personality and your story, that's what helps build that relationship. Those 3%, they're buying today. They're in the market to buy the solution for their problem today, but chances are they've done a whole bunch of research and homework. So if you're only if you're trying to get in the game now, they already have a relationship with 2 or 3 or 4 other companies, and now you're trying to weasel your way in to the front of that line, and you're trying to play catch up. YOUR AUTHENTIC PERSONALITY All you need to do is be your authentic self, because your authentic self is is what can't be copied. So, ideally, when you're yourself, we want to make them pick a side. We want to make them care about what it is you're talking about by having an opinion and sharing that opinion and that thought. Many times we get on our show and we don't wanna ruffle any feathers. We want to make everybody happy. We want to please everybody. But when you're pleasing everybody, you're pleasing nobody because you're just vanilla middle of the road. I could take it or leave it, and that's the death of your show. Think of all of the big personalities that you can think of, whether it's, Howard Stern or, Jimmy Kimmel or Stephen A. Smith on ESPN. You either love them or hate them. MAKE THEM PICK A SIDE They make you pick a side. If I have everybody rate your show on a 1 to 5 scale where one means I hate it and I never listen to it, and 5 means I love it and can't miss an episode. If I have to have everybody rate the show and everybody rates it a 3, you're dead in the water because 3 means I could take it or leave it. 3 means, "Yeah, you know, it's it's nice." They don't care. If they don't have anything better to listen to, they will listen to you. That's not bringing anybody to your show. As you have more fives than you have ones, you're in the game. You're doing well. LIKE THE MACARENA We would look at music research in radio to decide which songs to play and which songs to play more often. Everybody in the research pool would rate the song on a 1 to 5 scale. I always turned down songs that had great 3 scores. But if a song was polarizing, if you had a song like the Macarena or something, and people are like, "Oh my god, I can't hear that again", and other people are thinking, "Oh my god, turn it up, that's my jam", we've got a song. If a songs had scores with a lot of ones and a lot of fives, and there weren't hardly any threes, that song was absolutely monstrous. There were probably twice as many fives as there were ones, and we played the crud out of that song. And that's why you still hear it at wedding receptions today, because it's that polarizing sort of song. When you use your personality to make people pick a side, it makes people pay attention. When you make them care about your show and you make them pick a side, that's when you know you've hit. OVER THE TOP And we talk about you don't need to be over the top. One of my favorite personalities is Barbara Corcoran. Barbara Corcoran of Shark Tank is phenomenal. But Barbara's not over the top. She is that very wise, kinda smart ass sorta host. Kevin gets a run for his money from her. Barbara talks a lot about being the waitress that she was when she finally got her first opportunity to get into real estate, and how she made her millions in New York real estate. She talks about the scrappiness that she went through to create that agency and become who she is. It is unique. Barbara is not over the top, but she's got that that fiery personality. There's a little something lying underneath the surface there. She's got that that scrappiness, that can-do attitude. People just love Barbara Corcoran. BARBARA CORCORAN'S PODCASTS She has two podcasts. One is called, Business Unusual where she would help people with their business questions. And then, because people love her and love who she is, she started getting questions about all sorts of other life sort of things, like their relationships or job searches or things like that, which didn't really fit Business Unusual. So she launched a second podcast called 888-Barbara. On this show, she answers all of your questions from the bedroom to the board room, and she would just answer questions about life. Things like "should I quit school and start a job", or "should I get married or move to Hawaii?" There were all sorts of questions there. I don't think she does that show anymore, because her bandwidth is limited now. But it was a great show. And it was just all about her personality. It just brought her forward on both of those shows and really made her authentic. JUST BE YOU That's what I'm talking about for your show. You don't have to necessarily be this big over the top boisterous sort of personality. On the podcast, you just need to be you and find those things that people love about you. So when you think about Barbara Corcoran on Shark Tank, not taking any lip from anybody. Barbara is nice and sweet until it's time to not be nice and sweet. The producers do a great job developing her character on that show by highlighting those little pieces. Robert might throw a jab at her or Kevin might might give her a little barb, and all of a sudden she comes back at them. She might say, "I'm talking here, pipe down." You know, nobody's gonna push her around. She's a sweet little lady until it's time to not be sweet little lady anymore. A PERSONALITY FOR EACH HOST The producers do a great job developing her character and her personality on that show by bringing those sorts of things out. That's what I love about the show. When you have multiple personalities on a show, each needs to play a different role. If you're doing a podcast that has cohosts or you consider bringing in somebody else to help you with the show, multiple hosts require multiple personalities. If you're both the same, one of you isn't necessary. When you have somebody cohost the show with you, they should complement what you do. When two guys are hosting a sports show, one guy should be the jock and the other guy should be the dork. They're opposites and complement each other. There was a show on ESPN for years called the Mike and Mike Show, and they talked sports. One of the Mikes played professional football. Huge lineman kind of guy. He grew up in the sport, and looked like a lineman. Mike looked like a football player, and he was able to speak to sports from the athlete side. The other Mike was this little nerdy journalist and probably never played a lick of sports in his life other than golf. But he was incredibly knowledgeable about everything, all sports, because he researched it all as a journalist. These two both approached the topic of sports from two different sides. They had two different personalities and two different perspectives, which made them perfect for each other. So if you're going to have multiple hosts on your show, make sure that you have multiple roles and you're bringing something a little different to your audience. DEVELOP YOUR PERSONALITY What I want to do is go into a little work time. I am going to pull up a document for you to work on. It's my personality development worksheet. It's how you can assess your personality and what characteristics you want to bring forth on your show. The personality development worksheet looks like this. So I want you to describe the persona you want to project on your show, how you want to be perceived by your audience. There should be a handful of characteristics there that you want people to feel when they interact with you. I want you to list 20 adjectives that describe that persona. That's going to push you. You'll probably be able to come up with about 8 off the top of your head. And then you're going to need to push yourself for the rest of them. PICK YOUR TOP FIVE Then I want you to select 5 words from this list below here that you'd like to highlight on your show. So one or two of these might need to be developed a bit. They might not be naturally present for you, but three or four of them should be authentically you. So here's the list of adjectives here. Not exhaustive, just something to get your mind spinning a little bit. Let's say confident is one that you would like to be perceived as. And maybe you feel you lack that confidence right now. What ways can you bring that forward in your in your podcast, in your show, and in your presentation. That can be developed. So that might be one where you go, "I'd like to be perceived as being confident." We can work on that in your content. But maybe you are detailed. Maybe you're practical, maybe you are likable. Find the adjectives in here that describe who you want to be perceived by your audience so we can work on developing that in your show. So in your in the chat is a download link for this personality development worksheet. What I'd like you to do is is click that link and download it. And we're gonna spend about 15 minutes woodshedding that document. Alright? Push yourself to get to 20. It's gonna be a challenge for you, but really define who you want your personality to be. PERSONALITY DEVELOPMENT WORKSHEET That was a part of the presentation from my Audience Explosion Blueprint Workshop. You can download my Personality Development Worksheet at www.PodcastTalentCoach.com/personality. If you'd like help developing your personality, I'd love to have a chat. Visit www.PodcastTalentCoach.com/apply and apply to have a strategy call with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Tom Papa talks with Barbara Corcoran about her extraordinary journey from a humble beginning to becoming a real estate mogul. They delve into Barbara's early life challenges, her transition into the real estate industry with just a $1,000 loan, and how she navigated her way through the ups and downs to build a successful business. Barbara shares insights into the importance of resilience, the power of believing in oneself, and the significant role that luck and timing played in her career. This episode not only highlights Barbara's professional achievements but also her personal philosophy on life and success.   Thank you to our pals at AURA.COM. Go to AURA.COM/PAPA to sign up for a 14-day trial and start protecting yourself and your loved ones today,   Also, thank you to our pals at HELIXSLEEP.COM. Go to HELIXSLEEP.COM/PAPA to get up to 20% off your mattress and two free pillows.   ------------------------------------------------------------------------------------- About Barbara: Barbara Corcoran, Founder of The Corcoran Group & Shark and Executive Producer on ABC's "Shark Tank" Barbara Corcoran's credits include straight D's in high school and college and 20 jobs by the time she turned 23. It was her next job that would make her one of the most successful entrepreneurs in the country: She borrowed $1,000 and quit her job as a waitress to start a tiny real estate company in New York City. The Corcoran Group, the largest and best-known brand in the brokerage business, building the largest and best-known brand in the business.   Corcoran is the author of the best seller “Shark Tales: How I Turned $1,000 into a Billion Dollar Business!” and host of top business podcast “Business Unusual with Barbara Corcoran.”   Corcoran is a motivational and inspirational speaker. She is a frequent small business and real estate contributor on every major network. Corcoran has been an investor/Shark for the past eleven seasons on ABC's four-time Emmy award winning show, Shark Tank, investing in over 100 businesses to date. Follow Barbara on Twitter, TikTok and Instagram @BarbaraCorcoran.   About Tom:  Tom Papa, a celebrated stand-up comedian with over 20 years in the industry, has made significant strides in film, television, radio, podcasts, and live performances. Notably, he's a regular on "The Joe Rogan Experience" and various late-night TV shows. Papa's literary skills are evident in his books “We're All In This Together” and "You're Doing Great!: And Other Reasons To Stay Alive," a collection of essays, and "Your Dad Stole My Rake: And Other Family Dilemmas," a comedic look at family life. His latest stand-up specials are “Tom Papa: What A Day!” and "Tom Papa: You're Doing Great!" on Netflix.   Beyond comedy, Papa's engagements extend to hosting "What A Joke With Papa And Fortune" on SiriusXM and appearing on NPR's "Wait, Wait Don't Tell Me." His love for baking led to hosting the Food Network series "Baked." As an actor, he's worked with notable figures like Rob Zombie and Steven Soderbergh and has appeared in several films and TV shows, including the HBO film "Behind the Candelabra." Additionally, Papa has contributed as a writer to projects like "Bee Movie" and various TV series. Residing in Los Angeles with his family, Papa continues to balance his professional life with personal interests like baking.   Get in touch with or go see Tom live on stage!   Radio, Podcasts and more: https://linktr.ee/tompapa/ Website - http://tompapa.com/ Instagram -  https://www.instagram.com/tompapa Twitter - https://www.twitter.com/tompapa Facebook - https://www.facebook.com/comediantompapa   #TomPapa #breakingbreadwithTomPapa