Podcasts about compound performance

Kyle Dobbs is the founder and Owner of Compound Performance. Kyle not only trains people, but he also works with trainers on business development, biomechanics, program design, and nutrition.    https://www.compoundperformance.com/    Kyle on Instagram    Kyle's Coaching App Check Out My Game Speed Course and Programs at www.multidirectionalpower.com   

Gianna is back with a special guest for National Fitness Month. In this episode, we welcome trainer, strength coach, and owner of Compound Performance, Kyle Dobbs, to Stronger U Radio. Kyle found his passion for training while rehabbing sports injuries in college. After graduating with a biology/chemistry double major, he moved from the Midwest to New York City and quickly became a high-producing personal trainer at a big commercial gym. Kyle worked up the corporate ladder in education and management as his career advanced before eventually leaving for the private sector. After gaining experience overseeing thousands of employees over several domestic markets, he and his wife relocated back to the Midwest, where he would start his entrepreneurial career. He founded Compound Performance a little over six years ago and has since founded a second company, the Compound Training app, where they have worked with several thousand clients and trainers. Kyle and Gianna sat down for an inclusive conversation about fitness from his perspective as a trainer and strength coach. During this episode, they dive into: Kyle's approach to his fitness routine as a busy business owner and dad Tips for getting started with exercise as a beginner The importance of customization and choosing the right exercises to meet specific fitness objectives, emphasizing strategic use of exercise variations Adjusting frequency and volume to optimize results How nutrition and other lifestyle components factor into performance, recovery, and results Training approaches suitable for the general population versus those designed for high-performance athletes You'll walk away with relevant insights and strategies whether you're a new exerciser, fitness enthusiast, or a coach. Tune in and then head to the Stronger U Community to share your thoughts.  

Unlock the power of adaptability in coaching with expert insights from Kyle Dobbs, a seasoned strength coach with a minimalist edge. This episode takes you through the nuances of personalizing training programs and why the coach, not just their certifications, should be the primary tool for effective training. Kyle brings over a decade and a half of experience to our conversation, where he dismantles the idea that more credentials automatically equate to better coaching. Instead, he highlights the real-world challenges of varying client schedules and equipment accessibility, encouraging a principles-based approach that can adjust in real time. We reminisce about the simpler days of gym workouts, building resilience through basic exercises, and the journey to more complex fitness methodologies which might not always yield better results. Through engaging sports stories, we discuss the intricate puzzle of athletic injuries, illustrating that the causes are often more complex than traditional wisdom suggests. This discussion underscores the importance of understanding the multifaceted nature of stress and the role of testing our limits, while adhering to smart training volumes. In the world of business and fitness innovation, we explore the critical nature of resilience, customer feedback, and the art of the pivot. We pull back the curtain on the development process of new projects, the decision-making involved, and the need for emotional detachment when moving on from less successful endeavors. Striking a chord on the topic of false intellectualism in the fitness industry, we champion the authentic application of knowledge over hollow theories. As we wrap up, we give a nod to Kyle Dobbs for his invaluable perspectives and direct you to the vibrant community at Compound Performance for those keen to connect and learn more.Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show! Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=enTikTok: https://www.tiktok.com/@showupfitnessinternshipWebsite: https://www.showupfitness.com/Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitnessNASM study guide: ...

This week I am joined by Kyle Dobbs of Compound Performance to discuss strength training for runners. We discuss different levels of training stimulus, efficient exercise selections, example training days/weeks and how to structure training before an event. If you're a runner, novice or recreational, you don't want to miss this!

In this weeks drop of Fitness Rebels Radio we welcome back Kyle Dobbs from Compound Performance.We had a blast in our couple of  podcast's so we decided to throw down another...(cant believe its been over a year). This was perfect timing as the morning of the podcast Kyle threw up a great rant on insta so I had to ask him about it... and this set the tone for the rest of the chat. It was a fun 'ranty' chat from two of the industry's old guard.So go grab your favourite cup of coffee, grab your walking shoes or get comfy on the sofa and please enjoy this episode of Fitness Rebels Radio.If you enjoy the episode please share and tag nickd_rebelcoach.If you would like more info and to know what Fitness Rebels could do for you then please go to www.fitnessrebels.co.uk or follow @nickd_rebelcoach on insta.Peace! ✌️

Kyle Dobbs, founder of Compound Performance, joins to share why he works within both coaching of clients and education for coaches. Kyle dives into a lot of valuable and actionable tactics and minutes about your fitness career. There are a lot of great takeaways you'll use right away to pave a path to future success. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support

OSS Cast is a projected headed by Matt, Jeb, and Dean of Compound Performance to create a safe space to trash talk everything wrong with jiu jitsu as it pertains to strength and condition, while also attacking how to eat for performance using methods that don't include acai bowls and starving yourself. We try not to take ourselves too serious but we are also going to be bringing professionals in both spaces to get to the bottom of does strength and condition matter, and why the answer is to get as jacked as possible.

OSS Cast is a projected headed by Matt, Jeb, and Dean of Compound Performance to create a safe space to trash talk everything wrong with jiu jitsu as it pertains to strength and condition, while also attacking how to eat for performance using methods that don't include acai bowls and starving yourself. We try not to take ourselves too serious but we are also going to be bringing professionals in both spaces to get to the bottom of does strength and condition matter, and why the answer is to get as jacked as possible.

*NSFW Warning, Language NSFW* Jason and Dean discuss all things WALKING in context of both fat loss and ongoing weight management. Why it's hugely underrated Why it's the one area that they both believe is the single most important area to improve radically to ensure long term success Why some view it as “crazy” How the ‘same old things' clearly don't work and why messaging from fitness professionals needs to shift Step count recommendations for various groups Amish populations; step counts, BMI, disease Methods for increasing steps Why “Is walking or true exercise better?” Is asked so often, and how that highlights the need for more education and messaging from professionals to their clients The impact of walking and various step count ranges and the studies showing reduction or near elimination of susceptibility to certain diseases Q&A reviewing various member questions Many other things involving walking and long term success Webpage referenced: Rebel Performance: Eat More to Crush PRs and Get Jacked Visual referenced with caloric expenditure breakdowns that gives solid visual of exercise expenditure (10%) vs NEAT expenditure (25%) in context of daily calorie expenditures: NEAT --- Support this podcast: https://anchor.fm/falconfnc/support

Today's episode features strength coaches Kyle Dobbs and Matt Domney.  Kyle Dobbs is the owner and founder of Compound Performance, has trained 15,000+ sessions, and has experienced substantial success as a coach and educator.  Kyle has an extensive biomechanics and human movement background which he integrates into his gym prescriptions to help athletes achieve their fullest movement, and transferable strength potential.  Matt Domney is the Head Coach at Compound Performance. He is a competitive powerlifter in the USPA, 275lb weight class, and in addition to powerlifting coaching, has years of experience in general population training.. High-intensity training is a fundamental component of athletic performance.  For a long time, “strength and conditioning” was (and still is) based largely off of the (very intense) powerlifts.  Training that is more athlete-friendly on the level of exercise selection and rep ranges has become more popular in the last couple of decades, and pendulums of corrective movements and exercise selection have swung back and forth in the process. Powerlifting itself is generally the most polarized expression of how we express strength, and although sport is much different than powerlifting, the pure intensity of the efforts within the sport (are) lend to a key facet of our human nature.  To understand the “middle ground” better, it helps to understand the poles well.  In this case, the poles of the powerlifts on one side, and then low-level corrective exercise on the other are helpful to consider when we are to make an efficient, effective and practice program for the athlete standing in front of us. On the show today, Kyle and Matt talk about variability within heavy strength training methods, look at the balance of high outputs in sport play vs. the gym, speak more into corrective exercise in the scope of higher intensity work, and then give their take on movement screens, warmups and more.  This was an exercise with a lot of wisdom that offers a great perspective on how to make maximal use of training time and efficiency. Today's episode is brought to you by SimpliFaster, Lost Empire Herbs, and the Elastic Essentials online course. For 15% off your Lost Empire Herbs order, head to lostempireherbs.com/justfly. To try Pine Pollen for FREE (just pay for shipping), head to: justflypinepollen.com View more podcast episodes at the podcast homepage. Timestamps and Main Points: 2:24 – A discussion of the variables within a powerlifting program, versus a team sport training program 11:18 – Variability in higher rep sets, versus when to use a heavier, more “powerlifting” oriented approach to developing force in athletics 14:30 – Looking at innate force outputs in sport, and then what type of strength training would be an ideal pairing (heavier force output lifting, versus more or a 1x20 style pairing) 19:14 – Kyle and Matt's take on the balance of “corrective” work and hard work 27:45 – The importance of facilitating changes with a greater load in the system athletically, as opposed to low-load correctives 39:29 – Corrective movements in the realm of powerlifting vs. corrective exercise for lower intensity activities such as running 46:16 – How compressive exercises can be highly “functional” for some athletes, such as narrow intra-sternal angle individuals who need to experience those ranges of motion under load 49:24 – Kyle and Matt's take on movement screens, and the difference in screening individuals between powerlifting and athletes who require more tasks 59:45 – Thoughts on approaching the warmup given the main movements of the training day “I am probably going to use a lot of bilateral sagittal lifts if I want to improve force output (for team sport athletes), not because I want to improve the skill of the lifts (squat, bench, deadlift), so I will probably use a trap bar.  I might use a different squat variations.

On Episode 82 of TAOT, we are very fortunate to be speaking with Kyle Dobbs of Compound Performance. Kyle has a long history of working within the gym atmosphere on an admin as well as training side of things. It is our strong opinion that he is one of the most thoughtful, educated, and pragmatic trainers in the exercise/performance/rehab space today! We hope you enjoy this episode!Please be sure to check out the Compound Performance webpage as well as Kyle's social media to get an idea of the quality of content he is putting out. Kyle also hosts events to educate trainers deeper in their thinking and programming!  VIVOBAREFOOT SHOES10% OFF CODE: REBUILD10Support the show

Chris and Q sat down with Kyle to discuss a variety of topics including: a typical day in the life, his initial experiences working in NYC as a Personal Trainer, the value of working with humans in person as a new coach/trainer, the transition to remote coaching and education, being adaptable in any gym environment, and his goals with Compound Performance moving forward.  Kyle is a coach, educator, and owner of Compound Performance. We hope you all enjoy! @compoundperformance_@adaptabilia@the_atg_physio@mas.moore@chris_barbellmedicine

Kyle Dobbs is the Founder and Owner of Compound Performance.  Formally a National Director of Services and Education, Training Director, District Manager, Facility Manager, and Coach based out of NYC. I've worked with clients in all training environments, from general population to high level athletes at the professional level.  From a leadership perspective, I've overseen teams and departments ranging from ten to fifteen hundred, while also being a national education and hiring director.  More importantly, I'm a husband and Father.  I've been married to my best friend Sarah and we have two boys, Greyson and Hollis, and 12 puppy named Bowser.

I last spoke to this guy way back in Episode 170 and it was great to catch up with him again in this week's Strength Chat. In this episode I was joined by the creator of Compound Performance, Kyle Dobbs. I have followed Kyles content for some time now and buy in to a lot of his coaching and training philosophies. There's a lot of information out there and sometimes, for clients and coaches, it can be hard to filter out the noise. Therefore, in this episode, we chatted about the importance of understanding information and then being able to apply to that information to programming and coaching. You can follow Kyle via the following links: Instagram:  https://www.instagram.com/compoundperformance_/?hl=en         Website: https://www.compoundperformance.com/       You can follow myself, Coach Cuthbert, via the following links; Website: https://www.coachcuthberttrainingsystems.co.uk/ Instagram: https://www.instagram.com/coach_cuthbert/?hl=en Facebook: https://www.facebook.com/coachcuthbert/   Check out the podcast affiliates: https://www.coachcuthberttrainingsystems.co.uk/affiliates

Today's episode features Kyle Dobbs.  Kyle is the owner and founder of Compound Performance which offers online training, facility consulting and a personal trainer mentorship.  He has an extensive biomechanics and human movement background (having trained 15,000+ sessions), and has been a two time previous guest on this podcast. In the world of training and performance, it's easy to get caught up in prescribing a lot of exercises that offer a relatively low training effect in the grand scheme of things.  Healthy and capable athletes are often assigned a substantial load of low-level “prehab” style and corrective exercises that they often do not need.  In doing so, both a level of boredom, fatigue and just simply wasting time, happens in the scope of a program. For my own training journey, I've seen my own pendulum swing from a relatively minimal approach to the number of movements, to having a great deal of training exercises, back down to a smaller and more manageable core of training movements in a session.  As I've learned to tweak and adjust the big lifts, and even plyometric and sprint variations, I realize that I can often check off a lot of training boxes with these movements, without needing to regress things too far. On the show today, Kyle will speak on where and when we tend to get overly complex, or overly regressive in our training and programming.  He'll talk about what he prioritizes when it comes to assigning training for clients, as well as a “macro-to-micro” way of thinking in looking at the entirety of training.  Kyle will get into specifics on what this style of thinking and prioritization means for things like the big lifts, speed training, and core work, as well as touch how on biomechanical differences such as infra-sternal angle play a role in his programming. Today's episode is brought to you by SimpliFaster and Lost Empire Herbs. For 15% off your Lost Empire Herbs order, head to lostempireherbs.com/justfly. To try Pine Pollen for FREE (just pay for shipping), head to: justflypinepollen.com View more podcast episodes at the podcast homepage. Timestamps and Main Points: 3:41 – How Kyle's run training has been developing, since he has been getting back into his two years ago after being a high level college 400m runner 7:41 – Kyle's thoughts on where we tend to get overly complex in the physical preparation/strength & conditioning industry 11:58 – How Kyle prioritizes exercises based on the task requirements of the athlete 16:19 – Thoughts on working macro-to-micro, versus micro-to-macro 28:50 – How Kyle will avoid trying to regress individuals to a low-level, rudimentary version of an exercise if possible, and his take on “pre-hab” work 36:50 – The usefulness of hill sprints as a “macro” exercise for glutes, lower legs, and hip extension quality 40:56 – The spectrum of perceived complexity as athletes move from a beginner to a more advanced level 48:40 – Kyle's take on some gym movements that “check a lot of boxes” in athletic movement 56:01 – How much of Kyle's programming ends up being different on account of being a wide vs. narrow infrasternal angle “If we can't match the stress that an athlete is going to be encountering in their actual sport, it isn't going to have a huge return” “I want to be able to pick the biggest return on investment from a training perspective; those are going to go into my primary buckets from a programming perspective” “If I have somebody who really needs to zoom into the micro, and we really need to get into the biomechanics weeds and decrease the training stress, those are people that we refer out to another specialist… having a good network allows you to focus on the things that you are good at and that you really like to do.  I learned early in my career that, I don't like to be the rehab guy” “That's my problem with the biomechanics led approach,

Dean Guedo and Jeb Stuart Johnston (Jen) start the Compound Performance Radio take over with an episode with Stronger U founder Mike Doehla @mikedoehla

In today's episode, we talk to Kyle Dobbs. Kyle has been working in the fitness industry since 2007 as a coach, facility manager, district and regional manager, training director, national training and education director, and business owner. Over that time he has had the opportunity to work with professional athletes, industry leaders, technology companies, and everyday people who are just looking to increase their daily performance. Since creating and opening Compound Performance in 2017 Kyle has had the opportunity to work with thousands of coaches through individualized and group training and education programs. If you enjoyed today's podcast, please leave us 5-stars and a review. @compoundperformance_ || @peakfituk || @coach_dean_hammond

My education and backgroundHow I got into personal training and transitioned to online training onlyMy unique Ph.D. processHow I started my online businessFine-scale variability and the principles that govern physiologyHow I narrow down studies and choose the research I share with clientsCreating easy-to-implement action itemsMy thought process on building my business upWhy I set up my certification the way I didTraining the lizard brainLeverage points and setting clients up to winThe benefits of becoming more physiologically flexibleGo here for more information on the Compound Performance Nutrition MentorshipThis podcast is brought to you by the Physiologic Flexibility Certification course. In the course, I talk about the body's homeostatic regulators and how you can train them. The benefit is enhanced recovery and greater robustness. We cover breathing techniques, CWI, sauna, HIIT, diet, and more. Sign up for the waitlist, and you'll be notified as soon as the course opens.

Kyle Dobbs has been in the fitness industry for well over a decade and is the Founder of Compound Performance. Every quarter, he runs a mentorship program for other trainers and coaches that provides a wealth of knowledge with his business partner Matt Domney.Kyle is also a co-host on the Compound Performance Radio podcast, he has a YouTube channel, and he works with a variety of clientele. Needless to say, Kyle is a fantastic go-to resource for all things training.If you don't follow Kyle you're missing out. I've provided all of his information below!CONNECT WITH KYLEInstagram: https://www.instagram.com/compoundperformance_/Compound Performance: https://www.compoundperformance.com/YouTube: https://www.youtube.com/channel/UCsoqaH3rpoL8idJBkmA-hXQCONNECT WITH MEMy Site: https://thatfitfriend.com/YouTube: https://youtube.com/c/jakebolytraining/Instagram: https://instagram.com/jake_boly/

Intro to Kyle Dobbs and Compound PerformanceProgramming for strength and aerobicsUsing intensity and duration to drive output through the weekDr. Mike's weekly breakdownSquatting mechanics and recoveryTweak programming to your goals and ignore what other people sayThink about training that transfers to other goals in life like recreational sports or activitiesLooking at task demands and your abilities in relation to exercise selectionFind Kyle on IG: @compound_performance or www.compoundperformance.com.This podcast is brought to you by the Flex Diet Certification. It's opening again for the last time this year on Monday, October 18th until October 25th, 2021. For more information or to enroll, go to flexdiet.com. Look for a fast-action bonus if you register within the first few days. If you missed the window, sign up for the waitlist to be notified when it opens in 2022.

In this weeks drop of Fitness Rebels Radio we welcome back Kyle Dobbs from Compound Performance.We had a blast in our first podcast so we decided to throw down another...(cant believe its been nearly a year) and we discuss how he is becoming a master and the King of memes and how it's raising his profile quickly within the industry. Then we go into a general chat covering the industry with a couple of 'rants' thrown in for good measure.So go grab your favourite cup of coffee, grab your walking shoes or get comfy on the sofa and please enjoy this episode of Fitness Rebels Radio.If you enjoy the episode please share and tag nickd_rebelcoach.If you would like more info and to know what Fitness Rebels could do for you then please go to www.fitnessrebels.co.uk or follow @nickd_rebelcoach on insta.Peace! ✌️ 

What is so disempowering for most is when you are so focused on the actual system, and you don't know how to look at things objectively.  When we are so set in our ways and rely heavily on what has been taught to us, we limit our creativity and stop ourselves from finding better ways to help clients feel better and empowered. Kyle Dobbs is the Founder and Owner of Compound Performance. He was formally a National Director of Services and Education, Training Director, District Manager, Facility Manager, and Coach based out of NYC. I've worked with clients in all training environments, from the general population to high-level athletes at the professional level. From a leadership perspective, He'd overseen teams and departments ranging from ten to fifteen hundred while also being a national education and hiring director.  More importantly, he is a husband and father. He's been married to his best friend Sarah, and he has two boys, Greyson and Hollis, and 12 puppies named Bowser. In this episode, Kyle shares how he walks away from something that's not serving him well anymore and takes up the next opportunity that comes his way getting him nearer to where he wants to be. He talks about how he helps clients feel empowered by digging up into the principles, understanding them, and creating his own system and solution that works far better than what he has been taught to do in most training and certifications he got. As for him, sticking to principles allows you to use tools and work around them to find the best strategy to tackle something and build the best solution to help your clients.  "The beauty about principles is, they encompass a lot of different environments and a lot of different realms. And, you know, ironically, my experience with systems is that the people who lean the hardest into the actual systems typically understand those systems the least. They can regurgitate the information to you. But in a real-life environment, they have a hard time applying these things to different contexts." - Kyle Dobbs  What you will learn from this episode: 04:20 - Talking about the injury he had to his journey into the fitness industry and putting up his own fitness gym 12:02 - Relating to 'not fitting into the mold.' 16:52 - Looking at a more objective lens where clients' movement is concerned 22:54 - Principles over beauty 27:14 - Why build your business model around your consumer 31:44 - Struggles in turning outcomes into income 35:23 - Validation versus growth mindset 36:09 - The need to go out and talk to real people rather than just stay inside the gym 43:14 - Stop talking and listen more 54:41 - Amazing lessons his sons taught him 59:15 - The realization that there are many ways to be successful and that differences have to be celebrated Connect with Kyle Dobbs: compoundperformance.com Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

Gerard Friedman (@bellhouse_fitness_ on IG), MS, ATC, A-CFHC is a Certified Athletic Trainer, Personal Trainer, and Functional Health Coach. Gerard holds a Bachelor's degree in Athletic Training, a Master's degree in Exercise Science and Rehabilitation, and is a certified Functional Health Coach through the ADAPT Functional Health Coach Institute.    Gerard has spent over 15 years in the fitness industry, and has seen countless trainers make the same mistakes regarding lifestyle and behavior coaching. He has witnessed too many clients fail to achieve their goals, and trainers struggle to retain clients over the long run. Gerard is motivated to raise the bar of the industry, and help trainers communicate with their clients in a way that leads to client success, fulfillment, and a long standing, professional relationship.    In this episode I referenced Derek Hansen's Episode with Gerard - here's a link https://open.spotify.com/show/4O8UUEFBL8gZhRADzQLdEL - listening to it will give you an even better understanding of what Gerard is all about.    The link to Gerard and Samura's course hosted at Compound Performance is here https://www.compoundperformance.com/offers/q38HwioL/checkout   To connect with Gerard, you can follow him on IG https://www.instagram.com/bellhouse_fitness_   To learn more about your host, Chris Liddle, you can follow along https://www.instagram.com/christianliddle , or follow the show https://www.instagram.com/thelifestylechase   You can also head to www.invigoratetraining.com   The Lifestyle Chase is available both in audio and video published on YouTube and all audio platforms. To stay connected, please subscribe to the show.   If you checked it out, tag us! Let us know you're out there. See you on the next one. 

In this episode, Kyle Dobbs from Compound Performance joined us to share his experiential wisdom of being in the fitness industry since before the Nokia 2810s.We gave Kyle a handful of broad questions and Kyle returned with the most impressive and contextualised responses.Grab a notepad and pen - when this guy speaks, we listen!Don't miss this episode!

Today's episode breaks down what's coming for Compound Performance in Q3. Be the first to be notified when enrollment officially begins. Get on the waitlist here. If you like this episode, then please do us a favor and Share it with your friends on Instagram and tag us @compoundperformance_ and @mattdomney Leave a 5 star review so that our episodes can help more people.

For this weeks Strength Chat, it was great to have not one, but two coaches who have been involved in the fitness industry for several years and are now working together taking the world by storm. In this episode, I was joined by Kyle Dobbs and Matt Domney. Both guys put some awesome content and information out there, and you can see from this episode, they bounce off each other and complement each really well. Alongside that, they have a great understanding in their area of expertise, which shows in the results they get from their clients. Therefore, in this episode, we chatted about understanding biomechanics, how that can impact programming, and balancing goals with function. You can follow Kyle via the following links; Instagram: https://www.instagram.com/compoundperformance_/?hl=en Website: https://www.compoundperformance.com/ You can follow Matt via the following links; Instagram: https://www.instagram.com/mattdomney/?hl=en Website:   https://www.compoundperformance.com/    You can follow myself, Coach Cuthbert, via the following links; Instagram: https://www.instagram.com/coach_cuthbert/?hl=en Facebook: https://www.facebook.com/coachcuthbert/ Website: http://www.coachcuthbert.co.uk/

www.exxentric.com/speedandpower    www.multidirectionalpower.com  Kyle Dobbs is the founder and Owner of Compound Performance. Kyle not only trains people, but he also helps develop trainers by understanding systems, strategies and tactics for a more profitable business.  https://www.instagram.com/compoundperformance_/   

Today on the Daru Strong Podcast we again welcome Kyle Dobbs & Matt Domney. Kyle is the Founder and Owner of Compound Performance.  Formally a National Director of Services and Education, Training Director, District Manager, Facility Manager, and Coach based out of NYC. Matt not only coaches athletes but also serves as a mentor to a plethora of strength coaches around the globe through Compound Performance's mentorship program. Make sure you follow Kyle Dobbs

The man, the myth, the legend, Kyle Dobbs! In this episode, Kyle shares with me his unique approach to implementing mobility into training for athletes and the general population! His company Compound Performance is dedicated to teaching coaches how to formulate their own system of training protocols that emphasize the power of correct movement in goal acheivement! Tune in to this wildly informative look at how you can do complex movements for yourself without worry or hassle!

Mat talk with kyle about his journey in the fitness industry up until now , were kyle owns a very successful business called compound performance. Kyle is very smart individual that has a background in the strength and condition relm. Hope you guys enjoy this episode be sure to subscribe and give us feedback on the podcast. Stay safe over the holiday everyone.  See omnystudio.com/listener for privacy information.

Today on the Daru Strong Podcast we welcome Kyle Dobbs & Matt Domney. Kyle is the Founder and Owner of Compound Performance.  Formally a National Director of Services and Education, Training Director, District Manager, Facility Manager, and Coach based out of NYC. Matt not only coaches athletes but also serves as a mentor to a plethora of strength coaches around the globe through Compound Performance's mentorship program. Make sure you follow Kyle Dobbs

Matt Domney is the head Strength Coach for Compound Performance

In this installment of our “Best Of” Series, we look back THIRTY episodes to one of our most popular of the PT Profit podcast, Episode 6 with Compound Performance gurus Kyle Dobbs and Matt Domney, who share their thoughts on using critical thinking and communication to raise the standards of individual training programs and best serve your clients. You'll hear us discuss: How the language you use to train your clients can be applied to any demographic and fitness level in the most efficient way possible Ways to use your environment to give context to the information you provide Why trying to prove how much you know can backfire on you and your client Compound Performance WebsiteMatt on Instagram Podcast Review + Bonus Offer If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers. BSimpsonFitness Links Beverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients. Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales. Beverley Simpson: PT Profit Formula on Facebook @bsimpsonfitness on Instagram

Matt Domney @mattdomney is the training director as part of Compound Performance. He's dialed into progressing towards his goals. He's a big strong dude, who responds to King Potato, but he in no way actually resembles a potato. The thing with Matt Domney, is he went from martial arts into powerlifting where the story is often the complete reverse. In this episode, we tried to talk about things Matt doesn't always talk about.   Dean Guedo's boat got a shout out, and we talked about how trainers don't really live a balanced life but the awareness of that helps us plan how to achieve one for our future self. If you aren't aware of what you life might end up at age 40, you won't put in the work to set yourself up differently at age 30. We highlighted the Compound Performance Group Mentorship which I have just completed, and as I've mentioned in several other episodes of The Lifestyle Chase, I highly recommend it. Go to www.compoundperformance.com for details. Thanks for listening and if you enjoyed this one, please share it in your story on social media and head over to wherever you rate and leave comments for podcasts.

The boiz sit down with strength coach and powerlifting coach Matt Domney to talk about lifting in the age of social media. As a part of Compound Performance Matt not only coaches athletes but also serves as a mentor to a plethora of strength coaches around the globe through Compound Performance's mentorship program.   From the changes that have occurred in the sport of powerlifting to how coaches approach strength, there are so many new things and so many that have begun to fade away. Matt is a super knowledgable and experienced coach in a variety of domains and doesn't shy away from taking on dogmatic approaches that neglect context. His arguments with Squat University on Instagram have gained a lot of viewers.   You can find more about Matt at www.compoundperformaance.com and follow him on Instagram.   1:30 Intros 5:00 Mandatory Kyle Dobbs reference 10:00 Critical thinking vs fitness cronyism 14:00 Systems and principle based fitness 18:00 Dean overdoing it 22:00 Strength sports and ego inflation 31:00 Why we really got into lifting 35:00 When Dean subtly drops his 440 bench at Nationals 50:00 Lack of self awareness in beginner lifters 58:00 The downside of systems 1:09:00 Interpersonal variability 1:16:00 Leveraging your way to victory/ Westside to Pokemon

Kyle Dobbs of Compound Performance joins Ryan and Paul for a conversation about mentoring coaches. Kyle began as a coach in a large gen-pop focused facility and transitioned to positions of managing and training other coaches. A few years ago, he decided to make a career shift because he was working long days with a long commute and not living a lifestyle that he wanted or that was sustainable. He moved to St. Louis with his family and began remote-only services. A few years later and here he is running a very successful business that consists of consulting work, running coaching mentorships, and more. In this episode, he goes into detail about how and why he started the Compound Performance mentorship, what he aims to teach coaches and other health professionals through the mentorship, and what pitfalls he sees in the fitness industry. Go to iTunes and leave us a written review and 5 star rating! Instagram@compoundperformance_@resilienttraininglab@paul_resilient@ryan_resilientFacebookCompound PerformanceResilient Training LabWebsitewww.compoundperformance.comwww.resilienttraininglab.com

Huge thanks goes out to Semaj Hunter for hosting this episode for me. You can find him on Instagram @whereyoufit_ . You can learn about him more by going back in the episodes where I interviewed him.  I recruited Semaj to be my guest host because it's been a while since I've been on the other side of the microphone and it's something that forces me to reflect on the time that's passed. If you're new here, you can find me (Chris) at @christianliddle on IG. Semaj asked me some tough questions that weren't easy to answer. We talked about how consumed I am with my career and how it's sometimes really tough for me to pick out what I do that isn't fitness.  We talked about having to make change that is hard, specifically when it comes to things that we are doing to ourselves that hold us back.  This episodes has plenty of tangents and long-winded answers but focuses a lot on the importance in believe in yourself as much as the people who look up to you believe in you.  We highlighted how valuable the Compound Performance mentorship has been to me this year and some of the major takeaways.  Please check out some past episodes, rate and subscribe, and thank you for listening! Remember to go follow Semaj and see what he gets up to in the years to come!!

Today's guest is Matt Domney from Compound Performance. Ryan, Paul, and Matt talk all things coaching in this episode & cover a ton of great information that all coaches should hear. They start off talking about training philosophies and how there are too many coaches that find themselves married to one type of training. While the majority of the time there isn't inherently wrong with any one training method, it becomes problematic when coaches become die hards for one specific method. Taking a bird's eye view of all the philosophies will make you a better, more versatile coach that can serve their clients the best. They talk about the common issues they see when coaching beginner and intermediate lifters, the importance of putting effort into your lifts, and simplifying your coaching. At the end of the day, getting your lifters to make progress and lift more weight is what matters. Worrying about what muscle is doing what and ensuring that you have enough internal or external rotation of this an that in order to do certain movements doesn't matter and is hindering progress at the end of the day. Their conversation is important for all coaches, beginner and experienced to listen to. Click to listen!Leave a 5 star rating & review on iTunes!Instagram@mattdomney@compoundperformance_@resilienttraininglab@paul_resilient@ryan_resilientFacebookCompound PerformanceResilient Training LabWebsitewww.compoundperformance.comwww.resilienttraininglab.com

Today I interview Kyle Dobbs, strength coach, father, owner of Compound Performance. Kyle discusses how his personal experiences have shaped his priorities, his mindset on goals and habits, and how being a fitness professional has impacted him as a parent. In this episode you will hear: The importance of working to live vs. living to […]

Today I interview Kyle Dobbs, strength coach, father, owner of Compound Performance. Kyle discusses how his personal experiences have shaped his priorities, his mindset on goals and habits, and how being a fitness professional has impacted him as a parent. In this episode you will hear: The importance of working to live vs. living to […]

In this episode of the PT Profit podcast, you’ll learn from Kyle Dobbs and Matt Domney of Compound Performance on how using critical thinking and communication can raise the standards of individual training programs and best serve your clients. If you love this episode, you'll love the Group Mentorship program. Learn More Here. In this episode, you’ll hear: How the language you use to train your clients can be applied to any demographic and fitness level in the most efficient way possible Ways to use your environment to give context to the information you provide The three most important Training Principles to build the bridge that gets them to where they want to go www.compoundperformance.com Matt on IG Kyle on IG Podcast Review + Bonus Offer If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers. BSimpsonFitness Links Beverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients. Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales. Beverley Simpson: PT Profit Formula on Facebook @bsi

Kyle Dobbs, Mr Compound performance, burst onto the scene a little while ago now, and I thought it was about time to pick his brains on air, rather than in his DMs. We speak about movement, what we could do better as strength athletes, and how to play a longer, healthier iron game. Kyle can be found at : @compundperformance_https://www.rebel-performance.com/I can be found @peejskwaats@battalionbarbellhttps://www.battalionbarbell.com/

My guest this week is Kyle Dobbs. Kyle is a Coach, Consultant, Mentor and Owner of Compound Performance.Kyle is a Coach I greatly admire for the simplicity with which he can explain the complex. This was a fascinating conversation covering an array of topics.In the episode we discuss:- The impact Introversion and Imposter Syndrome has had on Kyle and how a trip to Costa Rica changed everything for him.- The importance of understanding environmental behaviour as a Coach.- How Kyle helps coaches through his mentorship program and the most common areas he has to help with.- The importance of finding the why behind your social media content and understand who you are speaking to rather than constantly seeking validation from your posts.- Kyle's programming approach and why he focuses on principles over methods.- The cost of specificity.- The importance of position and posture when it comes to breathing and how it can impact the body.- Why Kyle focuses on movement competency through the 3 key planes of movement.- The import of movement variability - How a person's environmental behaviour can impact their Nervous System.

Do you struggle setting up efficient systems so you can get things done? Do you have a hard time establishing and building a culture in your office or within yourself? Are you uncertain on how you best function in the workforce? Then you probably want to listen to today's interview with Kyle Dobbs, who owns Compound Performance in Saint Louis, Missouri and this is his thing. Aside from being an awesome coach, he focuses with personal trainers, coaches, physical therapists, as well as gyms on building exactly what I just said: establishing the culture, making sure that leaders are in place in managing people effectively, making systems efficient so we can maximize revenue streams and results. And he talks a lot about personality archetyping as well in this very long but very awesome interview. I hope that you like it, I hope you get as much out of it as I did. And without further ado, let's give Kyle Dobbs a shot. For more information on Kyle, he can be found Instagram: @compoundperformance_ Facebook: kyledobbs4 and Compound Performance Website: compoundperformance.com Here are the links mentioned in the show: Inside Tracker Lucy Hendricks DISC Personality test Google Drive Bill Hartman Google Forms Evernote How to Configure Your iPhone to Work for You, Not Against You Ben House Human Matrix Enjoy the video and modified transcript Modified Transcript Zac: You have an incredibly unique skill set that you are offering to folks like us in the industry in regards to setting up system building, organization, creating a healthy culture within companies and businesses, and I think that that's something that is vastly underappreciated within our field. You can have a wonderful idea, but if your execution is lackluster, whether its business in-person or online, you're likely going to fail. And I think a lot of people fail because they just don't have those systems in place. So that's why I wanted to bring you into this show. Tell me though, how the heck did you get into this? How does Kyle Dobbs, a yoked bro with a better beard and better hair than I, get into building systems, building culture, with people? What's your story? Kyle Dobbs: I started as a trainer, just like a lot of other people out there. And as I grew with that, I got really passionate into development. Mostly from the training and physiological side of things. That development and education did eventually lead me into leadership and management and with that I started building a lot of the organizational skills and general communication skills that I try to use now. As I got into upper management, and managing managers and directing departments and things of that nature, I got into a position in my last job where I was consulting with not only trainers and fitness facilities, but high-level executive teams within the finance community, which within large real estate companies and the New York market. I was working with a behavioral psychologist at the time on interoffice relationships and communication to decrease, essentially, autonomic stress. So locating environmental coherence within both the office space and their home lives and trying to also integrate an intelligence training into that. We took a ninety day blood work with people, looking at stress markers, looking at endogenous sex hormones, micronutrient deficiencies, whatever, all that good stuff. And then we were also measuring HRV on a daily basis, so looking at autonomic hyperactivity and HPA access hyperactivity, within the client base themselves. Those were  the diagnostics we were testing from a physiological standpoint. At the same time, we were running personality archetypes on them and seeing what their actual environmental and communication preferences were. And with that, developing the tools and awareness within the individuals themselves first; understanding how they prefer to be communicated with and how they perceive other archetypes. [caption id="attachment_9609" align="aligncenter" width="810"] I like to perceive my archetypes bold...and highlighted[/caption] A lot of this stuff is very subconsciously driven. It's very subcortical. You're not necessarily aware of what those preferences are. We find that people, instead of working within environments that they're more acclimated to. Instead, they acclimate and adapt to work environments and work demands that drive money. And finance, and all those things that we want from a social construct stand point. And that's fine, humans are the great improvisers. We adapt better than anything else, ever. Even though we have the ability to adapt and to do so very well, we were finding that those adaptations still drove high levels of autonomic stress and sympathetic tone. So, people are running around all day -- and night, if they're not regulating at home -- with higher blood pressure, higher heart rate, higher core body temperature. And then looking at higher cortisol levels, higher adrenaline levels, lower testosterone levels, especially in men, and also decreased cognitive function. There were overly sympathetic. From a work productivity standpoint, that was also suffering. So that's how we got the buy-in from the corporate institutions themselves. First, bringing out the self-awareness and then working with them in groups as teams on building out communication strategies with one another, peer to peer, and then with management to employee. Finding out how to actually speak to one another in a way that was both efficient and effective given their archetype and also setting an environment that is conducive to those archetypes working well together with one another. And then also leveraging people's unique skill sets based on those archetypes for the success of the whole, giving them more purpose within the team but doing so in a way that really leveraged their individual strengths rather than maybe what their job demands might have been. So  doing a little bit of reorganization from that standpoint as well. And for me that was incredibly intriguing and satisfying. When I left that company and did my journey back to the midwest, I essentially started a consulting company. I work now with the strength and conditioning facilities, personal training facilities, and then individuals within the mentorship program where I use a lot of the same tools to help them with their teams and their client basis on a smaller scale which is great for me because it blends fitness with the actual leadership and community building of what I was doing before. Zac: I like that you were very scientific about making the changes with your previous job. With your clients  now, are you still tracking some of those variables? Are you having them measure HRV? Kyle: If they want to, I make that an optional thing. What I work with the most, with the people I work with now, is just looking at work performance. Especially being in fitness, a lot of them are tracking autonomics somehow anyway. It's something that more so where they're actually doing the tracking because they're excited about it. I offer the blood work as a third party option, I work with Inside Tracker based out of Austin, so I offer that as a third party at cost for them. Just to look at beginning, middle, and end numbers and I look for improvements over time there. But it is a pretty hefty expense and not everybody takes advantage of it. The majority of them do measure their own HRV or at the very least measure morning heart rate and look for changes off of baseline. They know that if they're plus ten to fifteen beats per minute, for a week, that they're probably going under some  systemic stress. So we look for just trends going lower with that. Same thing with HRV, we don't look at it that acutely, it's always looking at trends and looking at maybe environmental changes we can make prior to changes in the way they're training because all these individuals are also knowingly and willingly, , proactively accruing stress on a daily basis as well. So you have to differentiate at that point the physical and mechanical stress of training to the psychological and cognitive stress of incoherence from a lifestyle standpoint. There's a lot of reading data and then asking a lot of questions, looking at what their lifestyle is going through at that point rather than looking at maybe increase training demands or things of that nature acute-ly. Zac: As long you track some type of key performance indicator (KPI), in this case, work performance, everything else is gravy. Kyle: That's what it all boils down to. , HRV and the physiological metrics with people that are in fitness are so multifactorial. That, one, I don't want to get a false positive, but I also don't want to get a false negative based on some of those other things. At the end of the day, they're coming to me for work performance, not for improved HRV. So that's what I'm going to be looking at and we do that through a series of objective key results (OKRs) and some other principles that we'll talk about in a little bit but that's really what I'm looking at. Why personality testing? Zac: In terms of you getting into change or establishing these archetypes within the people you worked with in the past and having that be the intervention that you did at work, what led you to thinking that that was the big change that needed to be made in order to positively impact both work performance and these variables? For example, did you notice a difference in terms of the HRV measures when they were at the office or at work days versus just days they had off if it was the weekends or vacation? And if so, how did that lead you to going with communication as your primary intervention? Kyle: It was a little bit of both.  we definitely saw that over weekends, systemic stress really wasn't going down. A lot of it was because these people also had terrible lifestyle habits and they also, especially being in New York, they didn't leave work at work. Their weekends were still stress filled, they're still answering emails, they're still thinking about work all the time. A lot of them actually dreaded weekends because of the work they might lose once we started actually talking about that process. But we did notice when people weren't on vacations we'd see a little change early on but the longer the vacation went on, the more it would go back to normal because they'd start getting stressed about missing work. Their lives were being determined and dictated by their work rather than the other way around. From a communication standpoint, a lot of that information came from the behavioral psychologist I was working with. She'd been doing a little bit of work on this prior to working with me, she was already consulting with a few other companies and really taught me a lot about that process. As I was learning it, it was also really becoming applicable to the training that I was seeing from managing trainers and managing managers and looking at what makes a trainer successful from a professional basis. A lot of it, that I notice throughout the years, had more to do with how they interacted with their clients, how they engaged with them, and how they set that environment, rather than the amount of technical expertise they actually possessed. This is something that's always frustrating to trainers that always value education, and we have a bias towards education because that's our interest. This is something that's always frustrated people and, to be truthful, frustrated me in the past as a trainer. , I'm a very introverted individual, and communication has been something that I always had to really work at as far as being able to speak to different people. Especially to different people of different personality types and interest than that of myself. A lot of trainers are so highly focused on the aspect of training and not the aspect of the other 165 hours a week that their clients go through that they speak to them as if they might be trainers themselves. Trainers that maybe were missing or lacking of education that maybe were extrovert in personality, I noticed were talking to these clients about their lives. , about their communities, about their relationships, things that we might think are trivial from a training perspective, but are actually really important in setting the tone for lifestyle coherence and recovery and just purposefulness. We're having all this success in setting the environment for training. They're making it an anticipatory event rather than an obligation for the clients. It was something they were looking for and coming to. And it was all based on the relationship they were forming. As I was learning more about the archetypes, more about environmental coherence, it really started a lightbulb that  went off in my head that these principles are the same thing. Whether you're in an office building or whether you're an executive or whether you're a trainer is really irrelevant when you start talking about relationships. It's still people to people. Social norms play a role. At the end of the day, people want to be communicated with in a language and on terms that they understand. If you can get people to do that, and make them aware of that process and educate them on strategies to do so, they're going to be more successful in any endeavor they're in. The process for myself has made me a better husband and father, has made me a better friend, which for me is way more tactful than being a better trainer or manager in a sense. But it all crosses over, its principle-based so it applies to everything. Zac: Yeah, and I think one thing that most everyone is lacking in some degree is connection and I think especially to with technology and how we're always glued to phones. No one's ever taught the soft skills of how to have a conversation or how to build connection or rapport or anything. I mean, you've trained countless people, Kyle, and it eventually comes to the point where you're doing the same shit but the reason why they're with you is because they think you're a good person and that is their one time they get to hang out with someone that they enjoy. [caption id="attachment_9610" align="alignnone" width="810"] Or as I prefer, a "bruh"[/caption] Kyle: Yeah, I mean, what's adherence? From a contextual standpoint, the vast majority of the clients I've trained over the years have no knowledge of program design, or periodization, or anatomy and physiology but they do know what a good experience looks like. They do know what engagement looks like, they do know what communication looks like, and they know if they're enjoying themselves or not. That's what gets people coming back and if the trainer can combine technical expertise with those soft skills, they're going to crush it. That's what it comes out to be and the downside of that is I've seen way more people become successful with soft skills and little to none technical expertise than I have the other way around. We really might be fooling ourselves with what's actually the most important for the client. We feed that bias of educational law and we justify a lot of our actions by it. I've invested a lot of money in education and I value education, I've been an educator, but you also have to think outside the box and how you approach a demographic that is not fitness based. If they were fitness based, they wouldn't need you. If they understood anatomy and physiology and training and periodization and the required ownership to get to their goals from a physical standpoint, they wouldn't be paying you to train them. And I think that's something that trainers have to understand, that training is a choice for their client base. And they have to enjoy the experience. You're not necessarily educating them on how to become a trainer, you're not teaching them Latin with all the anatomy and physiology that you may know, you're providing them a path to fitness that they actually enjoy so you can build habit change within their lives and they're no longer intimidated or scared by fitness or physical activity, but they actually look forward to it and start integrating it into the other parts of their lives as well. Zac: Yeah, I can't agree more, and hearing that as a trainer should excite you because I think we do spend so much time, effort, energy, learning the training side of things to the nth degree of depth. No one gives a shit about that if they don't like you, so that's why I think what you offer is so essential in that regard. I think that the personality tests that you utilize is probably an easy barrier to entry for someone who wants to expand on their communication skills with others. The DISC Personality Test So why don't you talk to us a little bit about the DISC. I know that's one of your initial intake things that you utilize. Tell me a little bit about what the letters are about, how you use that to inform your decision making in terms of what people need to speed up their systems and how that's useful to help someone from a communication standpoint. Kyle: Yeah, in a broad sense the DISC is definitely my weapon of choice and most people, once they get their report back, are extremely surprised at just how accurate it is. There are four archetypes: D: Dominance I: Influence S: Steadiness C: Conscientiousness The D and the I are more extroverted archetypes and the S and the C are more introverted. The D and the C are more analytical archetypes and the I and the S are more novelty-based. Based off of those two things, I actually don't dive super deep into it with trainers because a lot of them aren't going to be running the DISC itself on their client bases. It's more so, if we can get even a fairly superficial view of what the archetypes prefer from a communication and environmental standpoint, and how to identify them and the people just through how they interact with their own environments. They're going to have enough strategies at that point to have a more efficient and effective conversation. I don't think everyone who takes this needs to become a psychologist. I'm definitely not one but I do think it's very similar to a movement assessment. We go to a movement assessment and we start analyzing gait and then we're walking down the street and everybody in front of us, everybody we see, has a hip shift or internal rotation or their pronating, There's a winged scap here, an elevated shoulder blade here and we're just picking all these things out and we really can't turn it off. With that, there's going to be a lot of different interventions that we might be able to use. The DISC is very similar. You can go into a room and see where people are positioned within that room and how their interacting with the other people in that room and have a pretty good idea of what archetype they are. From there you can start building out communication strategies if that is somebody that you want to communicate with. [caption id="attachment_9611" align="alignnone" width="810"] Tell me again about that time you couldn't bench press the bar.[/caption] “D” archetypes are usually found in leadership positions because they're naturally drawn to leadership and not everybody is. They are very analytical, but they're also fairly dopaminergic in the fact that they want challenge and they want to win a lot of the time. They sometimes push and rush through things in order to get to the end of the project. You can find them in a room fairly easy because they're extroverted and they'll usually be in the middle of the room, dominating conversation. They like to challenge ideas but they are people that you really have to provide evidence to if you've got ideas or something to bring up. They are people that like to win more than be right a lot of the times, so arguing with them is typically not something that is going to yield return for any of the other archetypes. “I” archetypes are very novelty-based, they're very extroverted. They're usually the life of the party. They like to be the center of attention and they like to be entertained and they like to entertain, in that respect. And if you're training an I, a linear program where they're isolated in a corner of a room, using maybe one modality for an extended period of time, is not going to be something that works well for them. They're going to get bored very quickly so you can set up your programming and your periodization around that archetype and that personality type to keep them engaged with the program. They're a little harder to train because you have to look at their needs based on the assessment and look at their goals. You have to implement enough exercise selection variation while still trying to accommodate the same outcomes throughout their programming to keep them entertained and keep them happy, which is not always an easy task to do because we're trainers. , reps are everything. If you want to get good at something, you have to practice, you have to repeat it, you have to be able to scale it with progressions and regressions while you got somebody who gets really bored really easily, you might never get to all the reps needed to actually see the outcomes you want because they're off doing boutique fitness or spin class. The way you also approach the different archetypes with praise and feedback is very important because everybody likes feedback but not everybody likes public praise. Some people get very embarrassed by it so you also want to make sure that people are very comfortable with how you're communicating with them from that respect. An “I” wants you to throw a parade for them every time they accomplish a new metric or hit a new goal of some sort. They want everybody in the room to know it and that's great. An “S”, the next one down the line, they just want a fist bump and to move on. They're more novelty-based, but they're also more introverted so they want to be engaged, they want a little bit of structure, little bit of uniformity, but they also want room to work within that structure, a little bit of autonomy. Again, you're going to program an “S” different, you're going to manage them differently from a management leadership standpoint because they love feedback but they have a hard time asking for it. If they feel like they are appreciated within a company or within a client-trainer relationship, they're going to work as hard as they can to make everybody happy. They're very much pleasers, they're people that usually work in service. A lot of trainers are “S's” and if they didn't love fitness, they would probably be teachers or nurses or something of that nature because that's what their archetype is typically drawn to outside of fitness. If they're not getting the feedback and the appreciation, they really withdraw within a company. They're not going to cause conflict or friction within a company, they're just going to become disengaged and apathetic which is just as bad. I think we've all seen that happen in clients before, if they're not getting the feedback and they just become disengaged and apathetic to not only the program but maybe the trainer. They move on, they're either moving on to a new trainer or maybe they're just out of fitness. They had a bad experience and now they're intimidated by it and they're done with it. Then you've got your “C's”. “C's” are very analytical. They're the people that come to every conversation or every Facebook thread with five Pubmed articles ready to cut and paste into a conversation and link to. , they're the science-based. They want everything backed up, but the problem is sometimes they don't get anything done because they're too busy researching. There's never enough information, so they end up paralysis by analysis. They're also a very introverted and analytical archetype, and when you're talking about training them, that's where a linear program works really well. They have the patience to look at change over time and they don't want to skew the variables. They think novelty is distracting and chaotic and frustrating. So they're the people that, yeah, we're going to do barbell workouts for the next eight weeks and we're going to look at your percentage maxes, and we're going to look at bar speed. You can bring data and analytics anywhere into a session, they're the people that are actually going to be interested in it. There's definitely different communication strategies and different ways that you can implement environment and communication into training when you're working with those people as well. From a manager perspective it's all about utilizing their strengths and putting them in positions to succeed and then offering support in the way that they actually want support. Because what might feel like a nice structured environment for a “C” or an “S” is going to feel like micromanaging to an “I.” So  when to push the gas and pull the brakes a little bit for a lot of these people. And then how to get the feedback that's actually going to promote progress rather than maybe too much reflection and frustration. It's definitely something that I use a lot and that I think the people that I work with find very applicable to the demographics that they work either as a manager with their employees or a trainer with their client base. Using Personality Testing to Build Systems Zac: It sounds like the DISC allows you to stratify how you want to interact and manage specific people, and just the little bit that I have learned from yourself and just some of the stuff that Lucy has told me has been very informative about just why people are the way they are, and it is pretty crazy how accurate it is. Let's say that we have the fam. The fam is listening, they fill out the DISC, and they find out which archetype they are or the mix of these specific archetypes. If they're looking at maximizing communication with others, but also they want to make themselves more organized and efficient, where do you see common pitfalls in system building? Let's say you are the one who's guiding them into becoming organized AF, where would you start with each of these people in terms of designing a system for them? Kyle: From a system perspective and from an organizational standpoint, obviously they all approach that a little differently and they all have unique pitfalls. With your “D's”, they typically are so hard-charging that they don't weigh all their options ahead of time, they don't look at return, and they don't look at cost as much as maybe they should. They have a little bit of the shiny object syndrome that you also see with “I's”, but they will drive harder for it and they will be more focused on it. They'll leave everything else on the back burner, they're very prone to specificity and thought. A lot of that with them is making sure from an organizational standpoint that they dedicate enough times to the other things to keep them on track and don't just let those things fall behind. None of us live in a specific environment where, from a demand standpoint, we can chase one thing over all others without incurring a cost of some sort. [caption id="attachment_9612" align="alignnone" width="810"] Put that shit on front burner, fam[/caption] From a systems perspective, we do a lot of OKRs with everybody, but how they interpret those strategies are going to be different given calendar work, making things automated, which works well for “D's”. Automation is a good way to make sure that things get sent out, whether it's newsletters or whether it's reminders, calendar events, things of that nature. Those are going to be very effective for programs potentially for their clients from a trainer perspective. Those are going to be good ways to keep them on track without having to always lose their focus as well. The positive aspects of a “D” are that they are so hyper-focused. If something is important, they'll get it done and they'll work really hard towards that. You also don't want to take away that driver, you want to find ways to accommodate it and support it with other means so automation works really well for them. Objectives and Key Results (OKRs) Zac: Quick question, you mentioned OKR, I don't think we defined what that is. What is an OKR? Kyle: Objectives and key results. Simultaneously, we're learning about the DISC when we're working with people. They're also filling out OKRs, which I usually keep it to three objectives. I tend to find that if there's more than three, they're not necessarily big rocks anymore. So people will have two to three main primary objectives that they want to work on either from a professional or from an individual lifestyle standpoint. People I work with will put things that relate to obviously their business, and their finances, and their professional accomplishment but they'll also put how to free up more time for their families. They'll put fitness goals on there and that's fine. I'm not judging what your objectives are, I just want to make sure that we actually set up an intelligent strategy or system to get there. So we identify the objectives and then we identify three key results from each of those objectives. The key results are the outcomes and how I work with outcomes of people is identifying what their definition of success for those objectives actually is on an individual standpoint. So we look at it, if it's quantitative, we look at metrics. If it's qualitative, we look at it emotionally. How do you want to feel, ? What's this going to lead to? What's this going to free time up for? From a quantitative standpoint, it could be anything. It could be money, it could be weight, pounds lost, it could be whatever. Metrics are super easy to work with, qualitative aspects are a little harder. So we have to be really honest and dig deep into those. Within these, most people will fill them out and they'll inherently be very vague or very general about their key results so I always have the question that just get as detailed as possible. Like, we'll talk about them and people will break into more detail and conversation. One of my big cues for people is to literally talk it out and then write down what you say. Speak it because you're inherently going to tell a story rather than having to write something down, and you're going to have more detail in the way you explain it than how you write it typically. That's usually how I get people to dig deeper and actually define success in a way that we might be able to measure. Then we set up strategies for all of those key results. The strategies are going to match the archetypes in a way because there's probably going to be things that those people naturally tend to lack. From a system standpoint, it's great because I usually don't have to identify systems for people, they can really look at what they're doing and what they're not doing and they identify them themselves which tends to lead to much more adherence than me telling them what to do. From another standpoint, it's a lot of me helping them understand and come to that realization themselves. “Oh, maybe I should start automating things or putting more things into my calendar, setting up backend sales leads or formals or whatever, building up more spreadsheets for tracking and automating my payroll!” There's a lot of things that as we're going through this and they're looking at strategies, like, “Oh yeah, I'm not sure why I ever thought about that,” but it is. Think about it because, from a coherent standpoint, they're usually looking in the other direction. There's a lot of realization typically with that and then we try to map it out, we look at it what actions they can take from a weekly, monthly, quarterly, and annual standpoint to get these things done and how the best way to track them is. Whether it's through channels regarding organization or structuring within their company or business if they're trainers. Zac: If someone comes to the conclusion themselves, they're more likely to execute it as opposed to being told what to do. Can you just give me an example of a typical objective and then the key results you might get from someone, from one of your clients. And let's keep it from an organizational standpoint. Kyle: If I'm looking at trainers, it's increasing their client base, say getting two new clients. From a key results standpoint, that's going to lead to X amount more money. That's maybe even going to lead to upping your price and dropping a lower paying client in some cases. That's going to lead to some financial goal of moving —  for people, the key results will differ a lot — that might lead to being able to live in a different apartment if you're in New York city or living in a different neighborhood where you no longer have to commute thirty or forty-five minutes into the city. [caption id="attachment_9613" align="alignnone" width="810"] While cool to visit, these problems are another reason I'm thankful I didn't move to the city.[/caption] The key results are very individualistic. If you want to make more money, how much more money? We're going to identify what clients are going to bring in. Maybe, fifteen hundred dollars a month? That's how we're going to track it so if we're going to look at strategies, what's the timeline we're going to put on this? Two new clients by when? Two months, so we're looking at a client a month. What steps are we going to take from a marketing perspective, are we going to look at referrals? Are we going to look at communicating with other scopes of practice for referrals? You can look at client streams and you can look at, maybe  a physical therapy team in the city that you can go and talk to and look at as being their third-party outlet for training after someone is done rehabbing. Maybe you can talk to a massage therapist and look at them or a nutritionist, same thing, and build an actual team of practitioners that you might be able to be a part of where you can share clients and build referral networks and things of that nature. There's a lot of different avenues from a strategy perspective that we can start looking at. Maybe you're going to email all of your old clients that you've lost or call them. Depending on the trainer there's going to be different avenues there. Another thing that I get with a lot of people is building up additional streams of revenue. Not everybody wants to take on more clients because that's more time training, you want something that might be more passive, so we work on building up their remote business or we work on building semi-private training channels where they can train more people with one hour and work more efficiently. Then we set up the strategies to utilize that to lower price points. So who can we reach out to that maybe fell off one on one training because they either moved or the price point was no longer agreeable with their budget? Are there options for them? Can we start reaching out to those people? How do you market yourself? Are you looking through social media? Are you building up newsletters? There's a lot of different options from that perspective but we start looking at things that would actually fit their skill set and options they may have. Then we start setting timelines and scheduling out those things from an organizational standpoint. Zac: Essentially what you're doing is you use the objectives and key results as your skeleton, and then you are helping your clients build the rest of that out by having them figure out what type of systems need to be employed, and then taking into account their personality in terms of potential pitfalls they may have in building the system so they ultimately get the outcome that they want. Kyle: Yeah. If you look at OKRs, it's very conceptual and then the individual looks at it very contextual from a key result standpoint. Then strategies are going to be all your applications, so it really goes conceptually, contextually, and then applicably down the line. The objectives are usually pretty broad and then the key results we try to individualize as much as possible like I said, either qualitatively or quantitatively, depending on what that objective is. Then from a strategy standpoint, then it's all application based on their environment, their past, their unique circumstance, and their archetype, how can we build out strategies that are going to be beneficial for you and not have a high cost but a high return instead. Zac: Sounds very systematic, Kyle. Kyle: That's the idea. The pitfalls of personality types Zac: Let's go back to the four personality types and pitfalls. We went through “D,” which is dominant. The big thing they probably need to focus on is automation as well as looking at problems more in-depth so they don't do something with a huge cost. I got like a little hint of “D,” and the automation thing has been huge for me. I mean I automate just about everything from a blog perspective, emails, everything because it takes too much time if you don't do that. But what about, say, someone who's an “I” and then “S” and “C?” Let's go into the pitfalls of those three would have. Kyle: An “I” is usually the archetype that has the most trouble with any organization at all. They're sometimes described as chaotic in nature, where they thrive in environment with a lot of novelties. So because of that, familiarity becomes boring and organization is a way to increase familiarity with your environment. An “I” is typically are a little organizationally adverse. I work with them on minimal effective dose. How can we implement just enough organization within your life that you're able to get things done when you need to get them done but not overwhelm you into an adaptive quality. We don't want to turn you into a “C.” Automation also works really well with them, but it's also prioritizing what they actually need to organize. For them, developing hierarchies within their lives is very important. Like what are we going to prioritize based on your needs and wants from a lifestyle professional standpoint. A lot of it with them is laying out an awareness perspective: What is going to have the highest return? What is the most important? And what to focus on because focus is limited, it's a limited individual quality for them. Then we're going to automate the rest as much as possible. We're going to set alerts on everything that's important from a calendar standpoint, or a note standpoint, whatever. We're going to set deadlines for people, as they don't do well without a structured deadline. They won't create a deadline for themselves usually. They're people that need more ownership and accountability within their own personal frames. As I'm looking in OKRs and strategies, the way it works out on the form that I use is you essentially have three objectives and within each objective you have three key results potentially. Within each key result, you have three unique strategies that you might be able to employ. So you got an option of 27 different strategies at the end of this thing. I may be going to be doing one or two of those at any given time effectively. So it's looking at which strategies can we even implement that are going to have the biggest bang for buck. Can we find strategies that are going to positively affect any of the other outcomes that we're looking at? It's either, you're looking at low hanging fruit things that are easy depending on the person's lifestyle or you're looking at more of a bang for buck strategy that might positively impact additional strategies. The reason is especially we're looking at objectives and some of those key results for just a little bit of crossover within the process for people. Zac: Setting up a lot of the exact systems that you're talking about has been essential for myself as an “I”. So then, what about the “S” and the “C” in terms of their common pitfalls and where you work with those types of people? Kyle: “C's” need a lot of structure. They're pleasers by nature and they tend to put their own needs behind the needs of others, and they'll let a lot of their own personal growth go to the wayside a lot of the times and be over accommodating to the people they're working with or to the clients they're working with. It's, again, a lot of structure. They do well typically with full calendar setups with task lists, things of that nature, but you also want to give them a little bit autonomy, so there has to be some flexibility in there as well. So doing a very good job of balancing the needs and the wants works very well for them. [caption id="attachment_9614" align="alignnone" width="810"] Such a delicate balance indeed.[/caption] With them from an objective standpoint, I always try to have at least one lifestyle objective that  coheres with their professional objectives as well and making sure that those things both professionally and lifestyle wise, respectively, have a lot of coherence and alignment. If they're not aligned, neither one of them is going to get done and that's going to lead to a lot of frustration and withdrawal within the systems. From a communication standpoint as well, because they're so accommodating, try to also, again, prioritize their personal needs and make sure that they feel heard throughout the process and throughout whatever environment they're in relationship wise either with clients or their employers or employees or peers. , working on getting them a voice within that community as well in an outlet of sorts. Zac: It seems like the common trend is you're still getting all of them, and we haven't even talked about “S” yet so maybe I'm wrong, but it seems like the trend with all these is you're still getting them to a similar point of having a goal in mind or an outcome they desire and then setting up systems whether its automated or whether it's a calendar of some sort to help them keep them on task essentially. Kyle: What you find is “D's” and “I's” have no problem outlining outcomes and key results but they typically try to go into action without setting strategies. And then you've got “C's” and “S's” will typically strategize quite a bit but it's hard to push them into actual action. So you prioritize those things differently depending on what side of the line they are from an archetype standpoint. Zac: Gotcha. So ”D's” and “I's” are great at figuring out what the outcome is, but take a terrible, inefficient path to get there. Kyle: Sometimes, yeah. Zac: Yeah, “S's” and “C's” take a beautiful path but to where? Who knows. Kyle: Yeah, they might just be spinning in circles. Zac: Tell me about the “S” then. What are some of the pitfalls that they have in terms of building out those systems? Kyle: ”C's” and “S's” are very similar in the fact that they have no problem building out strategies and building out systems. I'm the one who's the “CS” hybrid, so speaking about myself is a good example. I have excel sheets that I've created that I'll never use like it's a hobby of mine to build out systems that aren't really needed in any way. It's sometimes as a distraction of actually going to work and doing things, of being in action. From a strategy standpoint, a lot of “C's” and “S's” lump together, and “S's” especially must cut down on the strategies and figuring out which ones are going to be the most important for them because rather than getting distracted by all the potential outcomes, they're getting distracted by the strategies themselves. That's where that whole analysis by paralysis comes about with is. They're just going to keep doing research, keep building out models, and some of these things but they never actually take action. So they must set timelines. Once a system with an objective is built, let's put a timeline on it. How do we keep you accountable to a timeline? Because otherwise they will stall themselves by doing more research or building out more spreadsheets so it's when can we take action? It's then more of a time push than anything else. How to navigate going off task Zac: Then as you progress and work with these people, because it seems like you have to instill new habits with everyone and, as we all know, old habits die hard, sometimes we falter back into our own, I don't want to say bad habits but maybe, habits that aren't going to push you towards your goals. How do you instill coming back to these when someone does falter? So me for example, I'm pretty good at staying on task for most things but I definitely do find myself sometimes procrastinating or doing something that's going to be more ineffective towards me getting my stuff completed, so what things do you use to cue them back into getting back into the system when they do fall off the wagon? Kyle: Well the good thing is as we go through the DISC itself, is it's usually creates enough self-awareness that they know when they're fallen off the wagon. They're very aware of that fact. With both the consulting I do and the mentorship that I do, I'm on the phone or I'm on a Zoom video with them every week so we're always rehashing what their weaknesses would look like, what their OKR and development progress looks like. We also build out models, like actual business and training models, how that's going? I share everything through Google Drive so I can see live what's being worked on, when it's being worked on. If I see that their OKRs haven't been touched in two weeks or three weeks, we're going to go back and ask why. That's the good thing about some of those shared documents, is there's built in accountability within that. They know what I'm going to ask when we're on the phone. They know the structure of the conversation is going to be. We spend a lot of time talking about the DISC upfront then we eventually move into OKRs and auto-development and anything else that might've pop up within their lives or work environment that they want to talk about. I don't necessarily have to pull them back on track because within the first few weeks, they have enough self-awareness within their archetype, within their organizational needs and structural needs that they know if they fall off track and they'll usually actually bring that up before I get a chance to. Then we just talk about why. And the biggest thing that I work with all of the archetypes, regardless of who they are, is letting know that that's okay. At the end of the day, these are all tools that are going to be used to help them and we're all going to go about it in different ways. Whether we're talking about weekly progress or monthly progress, it's still progress. They're still doing things much differently than they would've done in the past and they're having good positive outcomes based on that. Some of the archetypes like a little more accountability from me. Particularly usually the “D's” and the “C's” prefer that I hold them a little more accountable. Whereas the “I's” and the “S's”, I need to handle a little differently with my communication and make sure that they understand that I'm empathic to what's going on within their lives and within their work environments. From a time perspective, they might not have gotten it done, so we decide to set up ways that we can work through the next week a little more efficiently. We look at what those pitfalls were in the prior week and we try to find out ways to work around them in the week upcoming. Were those pitfalls novel and acute? Was something where you got sick or you had to take your dog to the vet or your kid had multiple school events or sports events? Or was it something that's going to be more global that's going to be happening every single week that we really have to be adjusting for within our strategy? Identifying whether or not it was a one off thing or whether it's going to be continuous is also a big part of that conversation. Zac: Essentially what you're acting as when you're setting this up is some form of social support. Kyle:There's a lot of that. [caption id="attachment_9615" align="alignnone" width="810"] Team work makes the dream work.[/caption] Zac: You're lauded if you are someone who is considered self-made and really, no one is self-made. I mean, people think that I'm doing fairly good things, but we wouldn't even be having this conversation, Kyle, if it weren't for someone like Bill Hartman in my life or other people in my life who have pushed me into such a high esteem and high level and high drive. I think that even someone maybe on the “D” and “I” side of things, they tend to think of pushing others by the wayside because sometimes I do that. I think that having someone not necessarily to hold you accountable but just to be there with you as you're going through the process and keep you on track is just absolutely critical. And I think it's awesome that you're doing that. Kyle: Yeah, there's definitely a lot of that, and the good thing about my career path with a lot of the people I work with is, I've been in a role that they're in or a very similar to for most of them as far as being a trainer, being a manager, being a multi-location manager to being a department head to being in a national level position. There's a lot of things that I've done in that respect where I can sympathize and empathize a lot with the needs that they're seeing and give them some usually pretty good real world advice with that as well, especially from a management leadership perspective if they're a gym owner. I haven't owned my own gym but I do know the things that go into running a space and managing a team and handling the daily operations. From a trainer, same thing, I've done two hundred sessions a month as a trainer. I've lived that seven-day-a-week life and the three thirty alarm going off in the morning and working till eight pm at night. I've lived a lot of the struggles that they're going through. And can look back on it  with a hindsight eye of understanding the things that might help them that I never had access to when I was in those roles and work with them from both from an archetype standpoint but also from an experiential standpoint. Organizational tools Zac: Now, we've discussed overarching principles on how you build out these systems, you have your OKRs, and building their systems in such a manner that you can get the outcomes that they want. Let's get into some specifics, what type of things and I mean we can get into software, we can talk if you're using paper, what type of things have you found most successful? It can be apps, it can be anything from organizational standpoint that you tried to employ with the people that you work with? Do you use google calendar, do you use iPhone calendar? What we got? Kyle: With a lot of my clients, I try not to task them with a lot of apps. I try to keep everything as a one stop shop, so I just use Google Drive for the majority of them. For one, it's a free service and that's something that I think is important for a lot of my clients. A lot of them don't actually understand all the functions that Drive has. Like, if you have the Gmail, you have a calendar, you have spreadsheets, you have Word Docs, you have Google Forms, you have things that you can set up and send to clients. You've got Keynote and some of those other aspects as far as setting presentations. You've got a lot of tools that you would need already at your fingertips, you just haven't started using them yet. What I usually work with them on is first making sure their calendar is always up to date, that they have as many things recurring as possible within that calendar. They have alerts set if needed. They're added the event participants respective to the event. From there they can identify what might be flexible and what might be inflexible from an event perspective. What can I move and how can I move it? Then we can also add all of the one-off things that go throughout the continuous events. If you've got new clients coming in, if you've got different meeting being set up you could start identifying where you can put those within your calendar as it stands on a weekly basis. Then from a Drive perspective, it's all about building out folders, it might be built around your objectives or it might be built around other things, but you're segmenting your business through revenue streams or departments, whatever it may be. And making sure that you have all the materials needed set up within those folders and you have the ability to share them with employees or with clients. If you're a trainer, it might be all your training templates. It might be all the data that you record from a biometric standpoint. Your folders might all just be your client names, you've got your templates, you've got your materials in there. I use the google forms a lot, my intake forms are all on them as well because I can send them via email so that's another thing from an intake perspective. You can build out PAR-Q's and intake forms on there to send to your clients ahead of time. You can build out feedback forms and daily questionnaires for clients. If I'm doing consulting within a staff, I can also look at analytics based on the questions that I'm asking. Within those forms, I use a lot of numbered rating systems so I can actually look at analytics based on a number scale or numerical scale as well over an entire staff. If we're talking about culture or leadership or things of that nature. A lot of what I use with people is Google. Instead of Survey Chimp, I use Google Forms. They'll have some app within their system that somehow matches the needs of whoever I'm working with and it does it for free. It does it all in one spot. If you have the Google Suite, it's even that much easier to utilize. From an app perspective, that's how I set up all my materials. I build out the majority of my own and it's all just shareable at that point so I can copy and share and create for all the people I'm working with. Zac: In terms of automation on Google, say you have client so and so, can you automate it in a manner that all your intakes and all of that will automatically go to a folder on Google? Specifically to that person or do they have to fill out the form and you're transposing it into that? Kyle: You can do it one of two ways, you can automate towards where the forms actually will go into that client's folder or you can keep all the forms together in one spot to look at analytics. So you can do it a couple different ways and that's different people are going to have different preferences and different purposes regarding that. When I look at my intake form, I will basically have just an original copy that I'll copy and create another one for the individual themselves that will live inside their folder once I send it and they fill it out. For a lot of my consulting and feedback forms, I'll keep them all together as one form where I can keep multiple responses at once and then look at analytics based on answers. So depending on the purpose, you can do either one of them. Zac: I'm transitioning over to Google because I've had too many steps with transmitting information from one place to the next. I'll give you an example of my current set up. Someone sends a Google Form to me and they want to work with me. They will go into the form and it's just the whole analytical side of things where you can compare answers and whatnot, I'll have my virtual assistant send that person an inquiry via email but it's the answer via email as opposed to a Google Form. Then what I have to do is take those answers, because I can't read it on Excel, because Excel is just atrocious for that. I have to put it in Evernote, read it on Evernote, and then I will summarize within the Excel. It's just too many steps but it sounds as though, if you keep things in one place, you can keep things automated as much as possible and under one platform, it just tends to make life that much simpler. Kyle: Yeah, it's just less tabs. It's less copy and pasting, it's less transfiguring and reconfiguring from a data standpoint. And you've got everything in one hand especially when you look at different archetypes. The more you can keep things together and the less different avenues they have to continuously click on, the better off they're going to be from a distraction standpoint. It also keeps everything on top aligned, to keep it all together in that manner. Zac: Yeah, that's really cool. I think you've officially sold me. I'm making the transition to the Google so thank you. Kyle: They're going to send me some money when they see this. It's going to be great. Zac: Yeah, they already put it into our brains somehow that we were going to transfer all things. Kyle: You're going to see a bunch of Facebook ads for Google and all kinds of things. [caption id="attachment_9616" align="alignnone" width="810"] Once Google changes their name to Skynet that's when you'll know.[/caption] Zac: Google and Compound Performance that's all it's going to be. Interesting side note, did you know on your phone there's an option that they will mark advertising for you automatically, and you can eliminate that. Yeah, I'll link this in the show notes too but I don't know if you went to check out that whole set up your phone for success thing. Kyle: No, I haven't read it yet. It is sitting in my inbox though. Zac: Man, life changing. Kyle: I'm on your newsletter, believe me. Zac: I know, I know you are, Kyle. But I'll link that. But there is an option somewhere in the settings in the iPhone where it says, “Yes, you can advertise to..” or “I can take your data and advertise it to whatever sites.” So you have to wonder, why is it that I look up leg lamps to buy someone for Christmas and all of a sudden I see leg lamps all over Facebook and Google and everything? And that's why. Kyle: Well, my wife and I will have conversations about something verbally. Like we might start talking about rugs, something like super boring in that regard, and I'll start looking on my Facebook and Instagram. I'll literally get rug adverts after advert for the next two weeks. It's like this is insane. Especially if you talk about that brand, that brand is going to be there. You don't even have to type it or look it up, you can just talk about it. That microphone is always on. You need a tin foil hat. Zac: A tin foil hat and move out into the wilderness. That's the only way you can circumvent Facebook and Google and all of them. Kyle: Live that Ben House lifestyle, except cut off the phone too. Build your model Zac: Are there any other systems or nitty gritty tech that you like to use before I go into another follow up question? Kyle: Yeah, the thing that I think I actually like a lot more and has been more meaningful for a lot of my clients is developing a model that's based more so on experience, both the client and the trainers rather than methodologies. Especially for a training perspective is identifying what you want that client to feel and experience through each part of your training or their training life, their training program rather than just identifying how you're going to train them. Methodologies are going to change. We're all doing X now, but we were all doing something differently two or three years ago. It's pretty naive to think that we're still going to be doing the same thing we're doing now in the next six months even. The industry and the information changes so quickly. When I'm working with trainers, a lot of them tend to be very biased to one methodology or ideology over another and they like to talk in those terms. They have a hard time relating things to terms that clients will understand but they also have a hard time understand what that client preference might be and what they want their experience to be during session. I look at everything from a consult intake to the actual training session itself, movement prep, neural prep, strength training, accessory training, to aerobics and cool down to the macro-cycling of anaerobic and aerobic training and then to their lifestyle coherence and communication. What do you want that client to feel from an emotional perspective? What's your outcome for each of those things and then what are the outcomes that you're looking for as a trainer? Can we get alignment between those two things? If we can get alignment between those two things, you're going to have a client that's pretty happy. Or a client base or demographic that's pretty happy. That's the other big thing, the other big rock, that starts people off once we start getting comfortable with the OKRs, we start talking about the actual model itself and it can be easily modified into a company thing. What is your business model? How do you want your entire demographic to look like from a training perspective? To a personal training model and looking at the individual experience for clients as well. That's also the big thing that I think has been eye opening to a lot of the people that I'm working with, is not deciding how you're going to train people but also identifying how you're going to treat people and how you want them to perceive what that training actually is. What's that outcome? Not just talking about increasing internal rotation to a femur, we're talking about their actual enjoyment of the process itself. Zac: Just me setting up Human Matrix has given me an idea in terms of setting up models. I think in some of that other areas that you've mentioned in terms of creating a good experience or just giving a business model. Those are areas that I haven't done but I think would be incredibly impactful. When you're having people set up these models, is there a preference? Or are you using this in organization in anyway of using the good old paper? Kyle: Well, I've got a template that I created that I help people set up. I've got, again, a base skeleton of the things I consider important but they have the option as well of adding additional columns or rows off of that template based on things that might apply to them individually and their businesses individually. I've got a base template that they all have their own copies, we share and we look at it. They can also modify it or I can modify it for them based on any changes or things that they want to prioritize within their own business. In addition, my columns are methodology kind experience and trainer outcomes. Different people are going to add an additional column or add additional rows based on how they communicate with people whether it's both in person and you're looking at actual like how are you communication, how are you greeting people, how are you greeting them at the door, how are you communicating with them, how are you cueing them, internal and external cues, hands-on and hands-off cuing, and then how are you communicating with them from a newsletter standpoint, from an educational standpoint, and then from an email, texting standpoint, calling standpoint, feedback forms, whatever. There're also ways that we can start including those within that process as well from an experiential standpoint. Zac: Essentially automating everything within the model just like you did with making processes. Kyle: Yeah, and identifying what that actually means. If you're sending feedback forms, what do you want that client to think? What's the reaction that you want them to have? Are they going to just discard it? Or are they going to feel like you're trusting them and valuing their opinion to improve the actual culture of the company? So what actual emotional outcome are you looking for and how can we generate that outcome through the process? Or through the environment itself as a whole? The To-do list Zac: To-do lists. Yay or nay? Kyle: It depends, as everything does. Zac: Always a default answer. Kyle: I think they can become very valuable but I think they can also become very encapsulating. In that sense, if you're a “C” that already lives on to-do lists, you probably don't need to make anymore. You probably just need to prioritize and act on the top two or three things on that list. If you're an “I” and there's really not a lot of rhyme or reason to what you're doing and then you're just chasing novelty all day long then the to do list is going to be very important for you. That might help you obtain a singular focus on the things that you actually need to be doing on a daily basis or weekly basis. Depending on who the person is, I think those are going to be great. If somebody is already super analytical, you're just getting one more thing to feed on that's going to delay the actual action and outcome that they're seeking. So it might be a deterrent at that point, depending on who they are. Zac: I think one thing I found for myself for the to do list is if you don't prioritize the right things and there's no temporal component, it's pretty much a useless piece of... [caption id="attachment_9617" align="alignnone" width="810"] I'm biased, but I loathe these things.[/caption] Kyle: You'll get this inception moment where you've got to-do lists on top of other to-do lists. That's like what a “C” would do and it's sometimes even a “D.” You've got a to-do list that lists out doing another to do list. It's like the guy looking at himself in the mi