Podcasts about ventura county

Send us a textIn this episode of The Quivercast, we sit down with Zano @wet.marsupial—a passionate surfer, skater, and professional musician with deep roots in California culture. Zano's journey began in the cold, rugged waters of Northern California, but everything changed when his family relocated to Ventura County. There, he found a more welcoming surf scene and immersed himself in the Southern California lifestyle, splitting his time between riding waves, skating with friends, and jamming out on his guitar. Like many young surfers, Zano dreamed of going pro, but a hard truth from his dad redirected his path—surfing might not be the career, but music had real potential.That advice proved prophetic. Today, Zano continues to surf whenever he can, but his main focus is music. As the guitarist and singer for the band Strange Case @strangecase, Zano has found his rhythm touring globally as a guitar player with iconic acts like Sublime and Jakobs Castle. From local surf breaks to international stages, Zano has stayed true to the passions that shaped him. Tune in to hear how he balances his love for the ocean with life on the road and what it's like living out two California dreams.Stab Wetsuits 2023Fear, Loathing and Sublime Vegasjakobscastle.comSupport the showBUY THE ENDLESS SUMMER BOX SET HERE!If you like the QuiverCast here are some ways to help us keep going! I always like Coffee! Buy me a Coffee! Find Us: Website: thequivercast.com Instagram: @quiver_cast Facebook: The QuiverCast Sound Editing by: The Steele Collective

Tune in to this episode of Ventura County Works as we kick off our new segment, Board Member Minutes, with Ken Wiseman—business owner, community leader, and long-time advocate for lifelong learning. Ken shares his journey from leading a large corporate operation to revitalizing historic spaces in Piru, and how his experiences fuel his passion for workforce development. Discover why small business perspectives are essential on the workforce development board, the challenges facing Ventura County's labor market, and how resourcefulness, collaboration, and nimbleness are shaping the future of work in our region.  

Karen along with her guest host Bob Ridgway, a realtor with Keller Williams, kick off the podcast with buying opportunities and listings right here in Ventura County. Their first guest is Justin Soenke with Phase 3, he is an expert in creating a website and online presence that gets your businesses phone to ring. Justin makes your website the final destination for customers that shows how you solve problems and create business Justin has been building websites for many years, hear how he creates the perfect one for you!  Next Karen & Bob talk insurance with Denise of Paladin Insurance Services.  From fire to earthquake, leak detection and more, Denise talks about insurance for your home and car... umbrellas too.  Denise is the local expert that explains this confusing world of insurance coverage in simple terms.  To close out the podcast Bob Davis invites everyone to The First Wednesday at Rocks & Drams in Ventura that will raise money for the Ronald McDonald Family Room in Ventura.  A fun "happy Hour", that raises cash for a great cause and lets you network too.  another awesome podcast from Girls On The Air!

Ventura County's Ormond Beach is a wetland home to wildlife and a potential refuge for the nearby community. But it's coastline has been industrial for decades, and development and waste have left pollution behind. Now, as sea levels rise, advocates worry toxic chemicals could spread into surrounding neighborhoods if the beach remains an industrial zone.

Militarized ICE and Homeland Security raids targeted farms in California's Central Coast on July 10th, with 200 farm workers ending up arrested, some being critically injured and one tragically losing his life. Masked and heavily armed ICE agents used tear gas and rubber bullets to target workers and those who came to their defense.As soon as community members got word of the possible raids, they sprung into action, tracking the ICE caravan and sharing notifications through community networks that have been built up to keep residents safe from ICE. Organizations like VC Defensa mobilized to the Glass House Farms in Camarillo, staying for hours. To talk more about what happened in Ventura County, we're joined by Ryan Drury and Lainy Yompian of the organization VC Defensa.Support the show

Karen & Janet kick off this podcast with The Way to kick start your business!  Their first guest is Pete Ibarra who designs digital and marketing campaigns that identifies your company's audience, their interests, where they are on social media and what motivates them to reach out to your company. Listen to Pete as he shows how to use analytics to increase business!  Alex Ramirez of Valor Home Loans is the guest for the second half of the podcast.  Alex has focused on Home Loans for Veterans for years. Alex researches each veterans service history and finds every benefit available for Home Buying Vets, make sure you are getting everything you deserve for your service! Hundreds of VA loans have gone to Veterans and first responders because of Valor Home Loans expertise.  If you are a vet or know one, this is a must listen to podcast.  Plus you will learn what is happening in the world of renting and buying right here in Ventura County with Janet & Karen!  Another awesome podcast!

Community Kevin Brannon talks with Jamely Newton, The Balloon Queen, about her company, Ventura County Balloons, the art of balloon sculpture and the importance of working hard as an entrepreneur. For more information, visit vcballoons.com.

Podcast #559 with Karen & Janet starts off with rental and buying opportunities in Ventura County, they are joined by Joe Parisi who talks about rates & credit, plus programs that will help you qualify for a home purchase and the most important conversation, the creation of wealthy through home ownership!  Their next guest, Shannon Riley owner of Truly Force Free Animal Training, talks about her online animal training academy, a good manners course for your dog plus interaction with friends and strangers.  From rescues to pups and our older best friends Shannon has a program for you and your pet!.  Another great podcast from Janet & Karen, GOTA!

ICE conducted one of the largest raids since Trump took office in Ventura County, California, with agents chasing farmworker Jaime Alanis off a roof to his death and arresting over 360 people. Those arrested included U.S. citizens, moms, and veterans. Now organizers have successfully mobilized a large network of volunteers to fight back against the ICE campaign of terror.Brian Becker is joined by Lainy Yompian and Ryan Drury of VC Defensa, the network in Ventura County, California that has organized the network and hotline to respond to ICE raids and follow them around town.Join the The Socialist Program community at www.patreon.com/thesocialistprogram to get exclusive content and help keep this show on the air.

Rebecca Evans, Executive Director of the Workforce Development Board of Ventura County, joins Mike Fazio for this Follow the Leader episode. Rebecca reveals her unique educational background and what motivates her. She also discusses the workforce challenges and opportunities in her region. 

Dozens of farmworkers were detained and federal agents deployed tear gas at protesters during an immigration raid at a Ventura County agricultural business Thursday. For millions of Americans, the dream of homeownership is becoming increasingly elusive — and in California, the financial barrier is especially high. FBI deputy director Dan Bongino took a day off from work Friday after clashing at the White House with Attorney General Pam Bondi over their handling of the Jeffrey Epstein files, four sources familiar with the conflict told Axios. Christmas shoppers got a gift of sorts from the White House this week when the president pushed the tariff pause to August 1. The shift should give retailers more time to stockpile most goods ahead of the holiday season, potentially pushing some tariff-related price increases to next year.

Live and Local News! Vice President JD Vance expected to visit Orange County this weekend. Judge orders Trump administration to halt indiscriminate immigration stops, arrests in California. LA mayor signs executive order supporting immigrants amid federal raids. Farmworkers detained, tear gas deployed at protesters in Ventura County immigration raid. Texas floods: Death toll rises to 120 as rescue operations start to shift to recovery phase. Interview with Aaron AC Christensen (Animal Advocacy Network) to discuss pet rescue during Texas floods.

The Rich Zeoli Show- Full Show (07/11/2025): 3:05pm- According to a report from Axios, FBI Deputy Director Dan Bongino didn't show up for work on Friday off after a clash with Attorney General Pam Bondi regarding her office's handling of the Jeffrey Epstein files. Social media personality Laura Loomer claims that Bongino is at least considering leaving his position over the conflict—adding that FBI Director Kash Patel is equally frustrated with Bondi's “lack of transparency.” 3:10pm- Dhruv Mehrotra of Wired reports that metadata indicates that the FBI's raw Jeffrey Epstein prison video was likely modified. Though he adds that doesn't necessarily mean the footage was “deceptively manipulated.” You can read the full article here: https://www.wired.com/story/metadata-shows-the-dojs-raw-jeffrey-epstein-prison-video-was-likely-modified/. 3:15pm- During an interview with Sean Spicer, Harvard Law School Professor Alan Dershowitz claimed he knows for certain that there is an Epstein client list—and that he has seen the names though he is “bound by confidentiality.” He also claimed to know the name of the person responsible for suppressing the release of the files. 3:30pm- On Thursday, federal agents conducted an immigration raid at cannabis farms in Ventura County, California—citing suspected immigration and labor violations, including exploitive child labor. Progressives—including Gov. Gavin Newsom and Mayor Karen Bass—bizarrely responded by condemning the Trump Administration. According to the Los Angeles Times, roughly 500 protesters arrived at the scene to voice their displeasure with the raid, some ultimately resorting to violence—one demonstrator even firing a pistol at federal law enforcement officers. 3:40pm- On Friday, President Donald Trump visited Kerrville, Texas to speak with survivors and first responders who recounted last week's devastating flash floods. 4:05pm- Gianno Caldwell—Fox News Contributor & Author of the book, “The Day My Brother Was Murdered”—joins The Rich Zeoli Show. Rich will be hosting Caldwell for a Politics & Pints event on Thursday, July 31st at 7:30pm at the Zlock Performing Arts Center in Newtown, PA. Tickets are on sale now at: 1210wpht.com. 4:30pm- On Friday, President Donald Trump visited Kerrville, Texas to speak with survivors and first responders who recounted last week's devastating flash floods. 5:05pm- Steve Milloy—Senior Energy & Environment Legal Institute Fellow and former Trump EPA Transition Team Member—joins The Rich Zeoli Show to discuss reports that a “$1 million warning system would have prevented some or all the tragic Texas flood consequences.” Milloy notes that, “The warning system may have seemed expensive but since 2006, Texas has spent/committed as much as $36 billion in subsidies for utterly pointless wind turbines.” 5:20pm- Earlier this week, President Donald Trump weighed-in on the New York City mayoral race—calling Democratic nominee Zoran Mamdani a “communist.” Meanwhile, Senator John Fetterman (D-PA) said of Mamdani: “He's not even a Democrat!” 5:25pm- Are you going to see the new Superman movie? 5:30pm- Dr. Victoria Coates— Former Deputy National Security Advisor & the Vice President of the Davis Institute for National Security and Foreign Policy at The Heritage Foundation—joins The Rich Zeoli Show to discuss the U.S. opening its first rare earth mine in more than 70-years! Dr. Coates is author of the book: “The Battle for the Jewish State: How Israel—and America—Can Win.” 6:05pm- According to a report from Axios, FBI Deputy Director Dan Bongino didn't show up for work on Friday off after a clash with Attorney General Pam Bondi regarding her office's handling of the Jeffrey Epstein files. Social media personality Laura Loomer claims that Bongino is at least considering leaving his position over the conflict—adding that FBI Director Kash Patel is equally frustrated with Bondi's “lack of transparency.” 6:30pm- Dhruv Mehrotra of Wired reports that m ...

The Rich Zeoli Show- Hour 1: 3:05pm- According to a report from Axios, FBI Deputy Director Dan Bongino didn't show up for work on Friday off after a clash with Attorney General Pam Bondi regarding her office's handling of the Jeffrey Epstein files. Social media personality Laura Loomer claims that Bongino is at least considering leaving his position over the conflict—adding that FBI Director Kash Patel is equally frustrated with Bondi's “lack of transparency.” 3:10pm- Dhruv Mehrotra of Wired reports that metadata indicates that the FBI's raw Jeffrey Epstein prison video was likely modified. Though he adds that doesn't necessarily mean the footage was “deceptively manipulated.” You can read the full article here: https://www.wired.com/story/metadata-shows-the-dojs-raw-jeffrey-epstein-prison-video-was-likely-modified/. 3:15pm- During an interview with Sean Spicer, Harvard Law School Professor Alan Dershowitz claimed he knows for certain that there is an Epstein client list—and that he has seen the names though he is “bound by confidentiality.” He also claimed to know the name of the person responsible for suppressing the release of the files. 3:30pm- On Thursday, federal agents conducted an immigration raid at cannabis farms in Ventura County, California—citing suspected immigration and labor violations, including exploitive child labor. Progressives—including Gov. Gavin Newsom and Mayor Karen Bass—bizarrely responded by condemning the Trump Administration. According to the Los Angeles Times, roughly 500 protesters arrived at the scene to voice their displeasure with the raid, some ultimately resorting to violence—one demonstrator even firing a pistol at federal law enforcement officers. 3:40pm- On Friday, President Donald Trump visited Kerrville, Texas to speak with survivors and first responders who recounted last week's devastating flash floods.

While disaster and chaos spread across America, Trump and the other members of his team have proven their incompetence. Steve Schmidt reacts to what's happening in Ventura County and the poor response to the Texas floods. Subscribe for more and follow me here: Substack: https://steveschmidt.substack.com/subscribe Store: https://thewarningwithsteveschmidt.com/ Bluesky: https://bsky.app/profile/thewarningses.bsky.social Facebook: https://www.facebook.com/SteveSchmidtSES/ TikTok: https://www.tiktok.com/@thewarningses Instagram: https://www.instagram.com/thewarningses/ X: https://x.com/SteveSchmidtSES

Mark Thompson kicks off the show with KFI's own Michael Monks on breaking news about the ICE Raids ongoing in Ventura County and a standoff and subsequent skirmishes that have been going on.  // Mark breaks down the LA Times piece on the LA Homeless crisis, which they say is a century in the making. // KFI's own Heather Brooker joins the show to play a game with the Conway Show crew and to assist in an awesome Coachella Valley Coffee giveaway. It's Binge or BS time! // Binge or BS Continued 

It's been a week since President Donald Trump signed the budget reconciliation bill into law, and California officials are still reviewing how this legislation will impact Medi-Cal, the state's Medicaid program for low-income residents, which covers 15 million Californians. Governor Gavin Newsom's office estimates that Medi-Cal could lose billions of federal dollars over the next few years, and on social media, folks on Medi-Cal are worried that they could lose their coverage soon. Guest: Carlos Cabrera Lomeli, KQED Federal authorities conducting an immigration raid at a legal cannabis farm in Ventura County clashed with demonstrators on Thursday. Reporter: Susana Canales Barron, Calo News An immigration sweep also took place at a cannabis farm in the Santa Barbara County community of Carpinteria. Reporter: Lance Orozco, KCLU Learn more about your ad choices. Visit megaphone.fm/adchoices

(Friday 07/11/25)Heather Brooker and Neil Saavedra Bill for Handel on the News. Judge hears arguments in lawsuit seeking to restrict immigration raids in Southern California. Birthright citizenship: Federal judge issues new nationwide block against Trump's executive order. Federal immigration agents sweep Ventura County cannabis farm. State Department tells staffers that layoff notices are coming soon.

Coming up on today's Local: Could a federal judge melt ICE raids in LA County? ... there were fresh raids today at a cannabis farm in Ventura County ... an agriculture union calls BS on the idea that Medicare recipients can replace immigrant laborers on farms ... and today's stupid controversy centers around the idea of Superman as an immigrant.

Talking points: relationship, attachment, cultureI love Stan because he's able to cut through so much of the modern BS around relationships, and get straight to practical, tactical perspectives and advice. We covered a TON of ground here, from the importance of social contracts and mutual protection, to the need for shared vision and purpose in creating equitable and collaborative relationships. This is definitely a convo that will spark some discussion, so listen in, team.(00:00:00) - Intro and the nature of secure functioning(00:05:52) - Human Nature and Relationship Dynamics(00:10:01) - Impact of Technology on Relationships(00:23:35) - Creating Secure Functioning Relationships(00:35:06) - Predictability and Prevention in Relationships(00:36:51) - The Importance of Quick Repair(00:43:02) - Mutual Protection and Solidarity(00:47:20) - Compatibility and Relationship Agreements(00:51:59) - The Role of Attachment in Relationships(01:00:42) - Final Thoughts and Practical AdviceStan Tatkin, PsyD, MFT, is a renowned expert in human behaviour and couple relationships, known for developing the Psychobiological Approach to Couples Therapy® (PACT). He is a global speaker and teacher on secure-functioning relationships, with his insights reaching over 1.7 million viewers through his TEDx talk. Stan has authored six bestselling books, translated into multiple languages, and has published numerous academic articles.In 2010, Stan co-founded the PACT Institute with his wife, Tracey Boldemann-Tatkin, PhD, to train therapists in integrating psychobiological approaches into their practices. His work has earned him the Educator of the Year award from the American Association of Marriage and Family Therapists CA in 2014.Stan leads couples in creating healthy attachments through his clinical practice in Calabasas, California, and Wired For Love Couple Retreats. He has held academic positions at UCLA and serves on the boards of Lifespan Learning Institute and Relationships First. A former president of the California Association of Marriage and Family Therapists, Ventura County chapter, Stan is trained in various psychotherapeutic techniques, including Adult Attachment, Facial Action Coding System, and Vipassana meditation.Connect with Dr. Tatkin-Website: https://www.thepactinstitute.com/-Instagram: https://www.instagram.com/drstantatkin/-Facebook: https://www.facebook.com/PactTrainingInstitute***Tired of feeling like you're never enough? Build your self-worth with help from this free guide: https://training.mantalks.com/self-worthPick up my book, Men's Work: A Practical Guide To Face Your Darkness, End Self-Sabotage, And Find Freedom: https://mantalks.com/mens-work-book/Heard about attachment but don't know where to start? Try the FREE Ultimate Guide To AttachmentCheck out some other free resources: How To Quit Porn | Anger Meditation |

Happy 4th of July! It is our pleasure to welcome Sam Gallucci to The Hamilton Review Podcast! In this special holiday episode, Sam and Dr. Bob discuss the meaning of 4th of July and the beauty of America. Enjoy! Sam's career began in 1981 when he was hired after college by IBM. Sam rose to Executive Vice President and General Manager of PeopleSoft, one of the first and largest makers of Customer Relationship Management (CRM) software. Sam would soon realize that material wealth left him unfulfilled, so he decided to retire and follow his passion for helping others. Through his passion, Sam saw how homelessness ruined lives and government programs could actually make the problem worse. Sam is Founder and CEO of The Kingdom Center which provides emergency shelter and transitional living assistance for at-risk women. In 16 years, The Kingdom Centers has provided emergency shelter and transitional living centers for over 3000 women and their children. Sam saw suffering in other marginalized communities so in 2014 he founded Treasured Harvest, whose mission remains to provide food and other much-needed resources for migrant farm workers and their families. And Sam has helped provide immigration assistance to these workers. Sam then saw the need to help parents provide a better education for their children in the K-12 public-school system. He founded Revive Academies in 2023 which provides a high-quality, low-cost alternative to public education to Ventura County families. Sam is the senior pastor of Embrace! Church in Oxnard. He is a featured speaker in the areas of business, travel and faith. Sam wrote ‘More than Animals' in 2022 which addresses how to solve the homeless crisis in California and ‘A Love That Nobody Wants' which chronicles his service to those experiencing homelessness. Sam loves California and is a lifelong resident. He lived in Thousand Oaks for 20 years raising his family, and for the past 17 years lives in Oxnard where he is serving the community. He has 3 children and 9 grandchildren and lives in Oxnard with his wife Toni. ​Share this episode with a friend and we wish you a wonderful Independence Day!   How to contact Sam Gallucci:   Sam Gallucci Official Website     How to contact Dr. Bob: Dr. Bob on YouTube: https://www.youtube.com/channel/UChztMVtPCLJkiXvv7H5tpDQ Dr. Bob on Instagram: https://www.instagram.com/drroberthamilton/ Dr. Bob on Facebook: https://www.facebook.com/bob.hamilton.1656 Dr. Bob's Seven Secrets Of The Newborn website: https://7secretsofthenewborn.com/ Dr. Bob's website: https://roberthamiltonmd.com/ Pacific Ocean Pediatrics: http://www.pacificoceanpediatrics.com/    

Karen & Janet's first guest for this week's podcast is Larry Reyes from Smart Home Mortgage.  Larry has good news for the market as inventory has picked up - plus learn about how a Cash-out Refi will help you with construction of an ADU and with expenses.  Larry will talk about buyouts for divorcing or separating couples too.  Janet and Karen's next guest is Rob Leatherwood, Government Affairs Director, Ventura County Coastal Association of Realtors.  Rob is a wealth of information for both owners and renters!  Topics Rob discusses on this podcast include, insurance quotes and how changing policies will affect you, learn about laws that apply to renters, buyers and landlords. Understand these laws and how they apply to you.  Rob discusses the protection homeowners still have under Prop 13.  He also covers conversion of commercial space to mixed use  and how it will help Ventura County!  So much information you need from Karen & Janet, Girls On The Air!

Episode Summary: Paul Ward speaks with Marta Dewey, founder of the Performance Theater for Young Artists (PTYA), a Ventura County-based nonprofit that has nurtured thousands of kids through year-round theater productions since 1999. From shy first-timers to confident leads, Marta shares how theater builds confidence, community, and creativity in youth aged 6 to 19. Discover how this beloved local program blends arts education with life skills — all while putting on fantastic musicals like Matilda and Shrek. ⏱️ Timestamps: 00:00 – Introduction Paul welcomes Marta Dewey and sets the stage for her inspiring story. 00:37 – How PTYA Began Marta shares how a one-time school musical grew into a year-round youth theater company. 01:46 – A Year-Round Program for All Ages How the company works: kids audition per production; many grow with the program for years. 02:55 – Singing, Acting, Dance, and Tech Theater PTYA develops young talent across performance and behind-the-scenes skills. 03:31 – Recent Production: Matilda the Musical Over 40 students from ages 7 to 18 performed in the most recent production. 04:02 – How Students Find Their Passion Some join for fun, others for the spotlight — all build confidence and skills. 05:06 – Rehearsal Schedules & Community Feel 10 hours per week, tech week before shows, and a close-knit cast culture. 06:25 – Costumes & Set Design Parents and students pitch in to bring each show to life. 07:36 – PTYA Alumni Success Stories One student went on to become an opera singer performing internationally. 09:00 – Audience & Performance Space Typical audience size and how they manage sold-out shows with flexible seating. 09:41 – Upcoming Production: Shrek the Musical Details on the next production and how rehearsals are ramping up. 10:22 – Licensing, Scripts & Choreography How PTYA acquires materials and relies on teen choreographers for fresh ideas. 11:20 – Growth Stories: From Shy to Spotlight Powerful examples of personal growth through theater. 13:17 – Funding a Nonprofit Theater Program How PTYA stays afloat: fundraising, tuition, ticket sales, grants, and scholarships. 14:29 – Volunteer-Driven Success Parents, alumni, and teens fuel the program with their time and passion. 15:24 – Performance Frequency & Summer Camp Four to five shows per year, plus a two-week summer camp with a final performance. 16:49 – The Future of PTYA Marta discusses the program's continued growth and long-standing community roots. 17:17 – Closing & Gratitude Paul thanks Marta for her decades of dedication and impact.

The average U.S. grower is over 58 years of age. The number of family farms in America is shrinking. For health and the well-being of our country, we need a strong contribution from the next generation. Fortunately, there's a growing number of talented younger people getting involved.Allisen Carmichael, Director of Operations with Sierra Pacific Farms in Ventura County in Southern California oversees day to day operations of their management of citrus and avocado orchards.She said they take a regenerative approach to farming, with an emphasis on healthy soil.“The best thing we can do to combat Mother Nature is to be prepared for it,” she remarked. “If we have healthy trees, then we are put in a better position to avoid as much crop loss as possible.”Carmichael said Redox products are part of their crop nutrition, adding “they are high quality and help us enhance our plant's ability to uptake nutrients.” 

In this episode of The Talk Spot, we interview former mayor of Thousand Oaks, Kevin McNamee, and discuss his idea to help the homelessness issue in Ventura County. To watch John's show, please visit https://unifyd.tv/pages/johnkiriakou-new To visit our website: https://ucaststudios.com/ To visit other podcasts: https://podcasts.apple.com/us/podcast/u-cast-studios/id1448223064 To visit our LinkedIn: https://www.linkedin.com/company/u-cast-studios Song: "Orion Canyon" By Insect Surfers

Karen & Janet start the podcast with buying and rental opportunities in Ventura County and the news is excellent for both buyers and sellers!  Their first guest is The Revers Mortgage Queen of North America, Shelley Wells!  Shelley talks about HOA's & Condos, the things you need to know when you are considering a reverse mortgage.  How insurance, HOA Fees and rental fees for Mobile Home spaces can affect your decisions.  Shelly has been working in Ventura County market for years, she is an expert on reverse mortgages.  Their next guest is Chris Amendt, a local landscaper who creates spaces that are beautiful and Monarch Butterfly friendly. Chris has a wealth of knowledge when it comes to monarch friendly habitats, check her website at nativemonarchs.org. Karen, Janet & Shelley wrap-up the podcast with a roundtable discussion on relocation and real estate!

In this episode, you'll discover how Ventura County's NextGen program is helping young people ages 14 to 24 prepare for successful futures through hands-on job experience, education support, and personalized guidance. You'll learn how the program removes barriers to employment by offering paid work opportunities, mentorship, career exploration, and essential life tools at no cost to participants. Whether you're a student, a parent, or a community member, this conversation will give you insight into how NextGen empowers youth to build confidence, gain critical skills, and take their next steps toward long-term success. 

Janet & Karen start-off the podcast with buying & renting opportunities throughout Ventura County... and their first guest, Grant Liechfuss of Berkshire Hathaway HomeServices talks about buying opportunities around the county from Ventura to Simi Valley.  Grant tells us that buyer confidence has returned and real estate remains to be one of the best ways to build wealth, find out when the best time to buy is, it could be right now!  The Reverse Mortgage Queen of North America is next, Shelley Wells tells you how a reverse mortgage can be a great way to purchase something you otherwise could not afford, Shelly has the inside tips.  Karen & Janet's last guest is Susan Noone from Vitalant, The Blood Provider for Ventura County! Today is National Blood Donor Day and Susan tells us how important it is to give blood and the fun gifts you will receive for giving this month!  Appointments are available and it takes less than an hour to donate a pint of blood and literally save a life!  Another incredible and informative podcast from Girls On The Air! 

ICE sweeps through Ventura County farms, leaving fields almost empty and workers fearful. Community leaders and families face uncertainty and disruption. Musical visionary Brian Wilson's family announced on Wednesday that the Beach Boys' co-founder died at 82. Biographer David Leaf has been a close friend of Wilson for more than 45 years, and his new book is “SMiLE: The Rise, Fall, and Resurrection of Brian Wilson.” Critics review the latest film releases: “How to Train Your Dragon,” “Echo Valley,” “Materialists,” and “Prime Minister.” Serve peaches on your favorite scone or pound cake with whipped cream, or stuff them with crumbled cookies and chocolate. Stone fruit also pairs well with fresh or briny cheeses. 

ICE sweeps through Ventura County farms, leaving fields almost empty and workers fearful. Community leaders and families face uncertainty and disruption. Musical visionary Brian Wilson’s family announced on Wednesday that the Beach Boys’ co-founder died at 82. Biographer David Leaf has been a close friend of Wilson for more than 45 years, and his new book is “SMiLE: The Rise, Fall, and Resurrection of Brian Wilson.” Critics review the latest film releases: “How to Train Your Dragon,” “Echo Valley,” “Materialists,” and “Prime Minister.” Serve peaches on your favorite scone or pound cake with whipped cream, or stuff them with crumbled cookies and chocolate. Stone fruit also pairs well with fresh or briny cheeses. 

Karen & Janet start-off this podcast with rental and buying opportunities in Ventura County from Ventura to Thousand Oaks.  Their first guest is Derek from Smart Home Mortgage.  Derek will take us through the jobs report, activity from The Feds along with expectations on where interest rates will be for home buyers.  Derek also talks about getting appraisals for home owners looking to rent their properties.  Next up it's Tamera Rossi Molina from Choice Home Warranty, Tamera explains that everything from plumbing to heating and AC plus electrical can be covered for under  $700 per year.  Learn about how appliances can be covered too!  To wrap up the show Karen & Janet have a brand new guest, Judy Pittman with 805 Property Restoration, their general contractors are fully licensed, certified in all areas of restoration, mold inspections too.  If you are an owner, renter or landlord hear how 805 Property Restoration will protect you and your family along with your home.  Another awesome podcast with Karen & Janet, Girls On The Air!

In this episode, listeners will learn about Fields of Opportunity for Farm Worker Families, a free, federally funded program in Ventura County designed to support farm workers and their families in building better futures. The episode explores how participants can access career training in high-demand industries, receive one-on-one career coaching, and gain essential support such as transportation, childcare, and work gear. Listeners will also hear how Cell-Ed, a mobile learning platform, offers flexible education options including English language learning, GED prep, and digital literacy—all accessible from any cell phone. This holistic approach helps individuals upskill, secure stable employment, and thrive in their communities.

Shownotes The difference between secure attachment and secure functioning Why a deep desire for love is underneath all attachment styles How shared purpose in your relationship brings you closer Why you have to become a whisperer for your partner One of Dr. Tatkin's top ways to create safety for your partner The biggest mistake people make in modern dating Bio Dr. Stan Tatkin, PsyD, MFT is a clinician, author, researcher, PACT developer, co-founder of the PACT Institute and an assistant clinical professor at UCLA, David Geffen School of Medicine. He also teaches and supervises family medicine residents at Kaiser Permanente, Woodland Hills, CA. He maintains a private practice in Southern California and leads PACT programs in the US and internationally. Dr Tatkin is the author of In Each Other's Care, We Do, Wired for Love, Your Brain on Love, Relationship Rx, Wired for Dating, What Every Therapist Ought to Know, co-author of Love and War in Intimate Relationships and co-author of Baby Bomb. Dr. Tatkin received his early training in developmental self and object relations (Masterson Institute), Gestalt, psychodrama, and family systems theory. His private practice specialized for some time in treating adolescents and adults with personality disorders. More recently, his interests turned to psycho-neurobiological theories of human relationship and applying principles of early mother-infant attachment to adult romantic relationships. Dr. Tatkin was clinical director of Charter Hospital's intensive outpatient drug and alcohol program and is a former president of the California Association of Marriage and Family Therapists, Ventura County chapter.  He is a veteran member of Allan N. Schore's study group. He also trained in the Adult Attachment Interview by way of Mary Main and Erik Hesse's program through UC Berkeley. Timestamps 00:00:43 - Guest introduction 00:03:58 - The difference between secure attachment and secure functioning 00:06:00 - How to find compassion for an anxious or avoidant 00:09:59 - Sign up for Layla's newsletter at ⁠LaylaMartin.com⁠ 00:11:49 - Layla describes an avoidant's experience as a baby 00:13:19 - Why a deep desire for love is underneath all attachment styles 00:16:17 - Attachment isn't personality, it's memory 00:21:49 - Plan for your devils, not your angels 00:25:43 - How shared purpose in your relationship brings you closer 00:26:54 - Discover the ⁠VITA™ Sex, Love and Relationship Coaching Certification⁠  00:33:32 - Dr. Tatkin's advice for the moments you see your partner as an enemy 00:37:27 - Discover ⁠MOOD™ Sex Magic⁠ 00:38:20 - What do you secretly put in front of your relationship? 00:45:48 - Why you have to become a whisperer for your partner 00:46:53 - How to learn to take care of your partner's nervous system 00:49:14 - Fall in love with your body and unlock outrageous orgasms with ⁠Obliss⁠ 00:50:50 - One of Dr. Tatkin's top ways to create safety for your partner 00:54:05 - Why apologizing can subconsciously feel like weakness 00:57:11 - Dr. Tatkin explains the details of “The Couple Bubble” 01:00:34 - What Dr. Tatkin sees that the happiest long term couples do 01:03:50 - Insecures don't believe there's such a thing as fairness and justice 01:05:44 - The biggest mistake people make in modern dating 01:08:07 - Dr. Tatkin celebrates his wife and his relationship 01:11:55 - Secure functioning is very hard but it's worth it 01:12:00 - Conclusion

What do the new ADU laws California actually mean for you — especially if you're in Oxnard? This episdoe breaks down ADU laws California 2025, covering exactly what Oxnard homeowners must know before starting an ADU project.If you're wondering “can I build an ADU on my property?” or confused about how California ADU requirements apply to Oxnard zoning, this guide walks you through the real deal — without the jargon. From Oxnard ADU laws and setback requirements, to detached ADUs, permits, JADUs, and what Oxnard actually allows, we're explaining everything in plain English.✅ Learn how to navigate city overlays, zoning restrictions, and Oxnard's unique permit process✅ Understand why ADU permit process California doesn't always mean automatic approval locally✅ See how what is a JADU in California compares to a full ADU — and why it matters for your lot✅ Discover why building a detached ADU in Oxnard comes with city-specific rules✅ Avoid the common pitfalls that lead to permit delays or denials✅ Get the facts so you don't waste time or money

Karen & Janet have an awesome podcast for you that starts off with a wrap-up on last Tuesday's Ventura City Council Meeting, lots of ground to cover regarding rental properties and the rights that tenants & landlords have.  Their first guest is Joe Parisi with a look at possible moves by The Feds when it comes to mortgage rates, how the jobs report can affect rates and many mortgage myths that are NOT Facts!  Next up Lisa Morris is on the podcast inviting listeners to First Wednesday at The Yard in Ventura, this is a fundraiser for Relay For Life which now includes ten cities in Ventura County, a great event that you should be a part of.  Their last guest is Alex Ramirez who created Vets Valor USA.  Alex invites listeners to their event in Simi Valley on June Fifth, listen in to get the details and find out how many veterans who have served our country don't know about the many benefits they have earned that will help them purchase a home!  Another fantastic podcast with Karen & Janet, Girls On The Air!

In this episode, we explore how healing takes many forms—through careers, community, and connection. Join us as we dive into VC Heal, Ventura County's new healthcare careers program created in response to the devastation of the Thomas and Woolsey wildfires. Funded by disaster recovery grants, VC Heal offers no-cost healthcare training, supportive services, life coaching, and career navigation to help local residents, especially those in low- to moderate-income communities, launch or advance careers in the healthcare sector. Discover how this initiative is helping individuals move from crisis to stability while strengthening the region's healthcare workforce for the future. 

Episode #551 is full of information on buying & selling opportunities along with rentals in Ventura County. Janet & Karen and their special guest Suzzie Brown from Berkshire Hathaway Home Service Properties urge landlords and tenants attend this Tuesday's Ventura City Council Meeting that will address tenant investment ordinances.  Shelly Wells is next informing us about the advantages of a reverse mortgage, how you can qualify and what the money means to you.  They close out the podcast with an extensive conversation on insurance with Denise from Palladin Professional Insurance Services.  More carriers are opening which is good news, Denise talks about the new fire maps and how they affect homeowners, learn how the map is created.  Ordinance and law, what the top claims are, what a Shock Loss Claim is compared to Water Loss Claims... which are covered and how they affect your rate and coverage.  Everything you need to know on this GOTA Show!

In this podcast we look at a new technology being developed and fielded to help people and organizations, public and private better understand climate risks of all types. From wildfires to floods, climate fueled natural disasters are becoming more and more prevalent.  The podcast guest is Sarah Russell, Managing Director of Bellwether who speaks to the ways that advanced machine learning can help improve disaster response as these events continue to   Bellwether has worked with the Defense Innovation Unit and the National Guard to help these first responder teams more accurately locate survivors and track damage to essential infrastructure.  Bellwether is a fully commercialized business, with clients in the insurance and disaster response sectors. Their software identified an area of Ventura County, CA as high fire risk in 2024, and that area overlapped nearly perfectly with the Mountain Fire in November, 2024.Please visit our sponsors!L3Harris Technologies' BeOn PPT App. Learn more about this amazing product here: www.l3harris.com Impulse: Bleeding Control Kits by professionals for professionals: www.dobermanemg.com/impulseDoberman Emergency Management Group provides subject matter experts in planning and training: www.dobermanemg.com

Karen & Janet start Episode 550 with buying & rental opportunities in Ventura County.  Their first guest is Larry Reyes from Smart Home Mortgage talking about rates, investor opportunities, ADU's, along with a variety of loan programs that can get you into your dream home, even if you have credit issues there is a program for you!  Next guests are Alex and Sunday who invite you to their free seminar in Oxnard at The Courtyard Marriott, 500 east Esplanade Drive.  The first 50 people who arrive receive a free Starbucks gift card, they are also giving away 3 big screen TV's!  The seminar includes classes on ADU's, Buying A Home 101, Living Trusts, Credit Repair, Benefits of Solar and more!  Alex and Cindy know the area and this seminar will give you the information for purchasing a home in Ventura County. Justin Soenke wraps up the show with ways to get the phones ringing at your small business.  Justin helps you tell your story, about your customers, your history and expertise and how to use AI to your advantage Justin is the owner of Phase 3 Website Solutions and has helped businesses grow throughout his career.  When it comes to Real Estate and Business no show is more local than Girls On The air with Karen And Janet!

Over 20 years ago, Petty Ranch began planting cover crops to improve soil health in their Ventura County avocado orchards.

Karen & Janet start this week's podcast with home buying and rental opportunities in Ventura County. There are many options to choose from.  Their first guest is Shelley Wells, "The Reverse Mortgage Queen" Shelley talks about the many ways a reverse mortgage can help you with everything from buying a home, college costs, paying off bills or vacation plans. There are many advantages to getting a reverse mortgage and Shelly explains those to you.  Next up it's Christa Hermance, " The Estate Planning Mom" Christa talks about wills, probate, trusts, inheritance and how to select a trustee.  This process can be very intimidating, Christa will assist planners and trustees through this complex process with zero stress.  Another fun and informative podcast with Karen & Janet!

The AgNet News Hour Hosts, Lorrie Boyer and Nick Papagni, the “Ag Meter,” discuss recent agricultural news, including weather patterns in the Central Valley, which may reach the 90s before dropping back to the 70s. Trade negotiations were a key topic, with Japan's uncertainty over reciprocal tariffs causing delays. The European Union is offering to increase U.S. goods purchases by over $50 billion, but faces potential tariffs totaling $100 billion if no deal is reached. China, recovering from an extended holiday, is expected to resume trade talks. Additionally, extreme weather conditions in China, including drought and excessive rain, are impacting crops. The segment concluded with an interview about Central Coast weather and disease management strategies for crops.   The second segment of AgNet News Hour opens with the hosts discussing the closure of the Farm Service Agency (FSA) office in Bakersfield, affecting 1,500 farmers who will need to travel to Lancaster or Visalia for services. The new administration aims to cut costs, saving billions. The segment also covered research at the University of California on modifying wheat to reduce gluten without affecting nutritional content, targeting the gliadin protein using gamma radiation. This could benefit those with celiac disease. The California Wheat Commission supports this research, which is currently focused on California but may expand nationally. The hosts also touched on the benefits of removing synthetic dyes from food.   In the final segment of today's AgNet News Hour Lorrie and Nick continue covering the new gluten-free wheat research from the University of California, which could expand nationally. Nick and Lorrie also highlight California's innovative agricultural technologies, such as automated systems and renewable energy projects. They addressed the challenges of startup funding and sustainability in new technologies. Governor Gavin Newsom awarded $29.3 million in tax credits to a hydrogen fuel facility in Lancaster and a port in Ventura County to improve logistics and supply chains. Additionally, California Dairies, Inc. opened a new 200,000 sq. ft. milk facility in Bakersfield, aiming to triple capacity and innovate milk products.

Community Kevin, live from the West Coast Outdoors & Sportfishing Expo in Ventura County, interviews Fred Klinshaw of Fred Klinshaw Fishing; JJ Guerrero of Angler Wear, Captain Jason Diamond of Stardust Sportfishing, Big Willie Mays of Amaysing Bait & Tackle and Brian Barber of Mission Fish USA. All the while greeting fans and friends alike.

This weeks guest is Janice Bailon, who joins us from New York City. Born in Panorama City, California, and growing up in Ventura County, Janice embraces her California background. Janice feels California awarded her some of her greatest passions. She still cultivates these passions and hobbies: Forgotten classic cinema, movies, and musicals, especially from the 1970s and earlier, local seasonal produce and food history. One of Janice's most beloved personal and professional passions is Agave and the relationship between Mexico and the Philippines. Bailon proudly calls herself an “agave nerd” believing that if you think you know everything and are an expert of agave you really don't know anything. Professionally, Janice has been recognized as a leader in the hospitality industry with articles published in Forbes, Punch and other media outlets as well as a Tales of the Cocktail Best New Bar Nomination in 2022 for her work at San Francisco's For the Record. Janice also served as former President for the SF Chapter of the United States Bartender's Guild supporting members through the pandemic. In 2025 she was named as one of the Imbibe 75's and her program at Leyenda was the only New York Bar nominated for Outstanding Bar Program by the James Beard Foundation. Janice dedicates her efforts to shape a better world through her brainchild, Hospitality of Asians & Pacific Islanders (HAPI), a nonprofit organization established in 2022. Nestled in the unceded Ohlone territory, known today as the San Francisco Bay Area, HAPI's mission is to elevate the voices and stories of the Asian and Pacific Islander community within the hospitality industry. They strive to normalize the success and thriving of API individuals in the industry through a plethora of initiatives, including events to boost visibility and promote the community, a forthcoming mentorship program, and the dissemination of career development opportunities and resources. @mytinydancer fueledbyagave.co @hapi.community A big thank you to Jean-Marc Dykes of Imbiblia for setting up our new website theindustrypodcast.club. Imbiblia is a cocktail app for bartenders, restaurants and drink nerds and built by a bartender with more than a decade of experience behind the bar. Several of the features includes the ability to create your own Imbiblia Recipe Cards with the Imbiblia Cocktail Builder, rapidly select ingredients, garnishes, methods and workshop recipes with a unique visual format, search by taste using flavor profiles unique to Imbiblia, share recipes publicly plus many more……Imbiblia - check it out! Looking for a Bartending Service? Or a private bartender to run your next corporate or personal event? Need help crafting a bar program for your restaurant? Contact Alchemist Alie for all your bartending needs: @alchemist.alie Contact the host Kypp Saunders by email at kypp@babylonsisters.ca for products from Elora Distilling, Malivoire Winery and Terroir Wine Imports. Links kypp@babylonsisters.com @sugarrunbar @the_industry_podcast email us: info@theindustrypodcast.club

In this episode we tackle one of the biggest barriers to employment today: digital literacy. Join us as we explore Northstar Digital Literacy, a free resource in Ventura County that helps you build the tech skills and confidence you need to apply for jobs, use computers, and succeed in today's workforce. You'll hear from Eddie Jimenez, Workshop Facilitator for the Ventura County WORKS program at the America's Job Center of California, and learn how you can access free workshops, assessments, and tools to boost your career.

From drones to robotic harvesters, new ag tech took center stage at a UC field day in Ventura County.

Firestone Walker Brewing Company's CMO says connected TV has made it easier to reach its sports-loving customers. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian (00:01):I'm Damian Fowler.Ilyse (00:02):And I'm Ilyse Liffreing.Damian (00:03):This week we're really excited to talk with Dustin Hinz, the Chief marketing officer of Firestone Walker Brewing the craft brewery based in California.Ilyse (00:12):Dustin has been the chief marketer at Firestone for almost six years. He's an award-winning marketer who knows how to build a culturally relevant brand.Damian (00:21):Also, he's a musician and he helped build Guitar Center into that powerhouse brand It is today. He worked there for 17 years and you can ask any guitarist about Guitar Center and its Importance. And then he was an Ernie Ball music man, which is famous for its guitar strings, which I love. I'm curious though, Ilyse, do you play the guitar?Ilyse (00:40):I wish, but Okay. Damian, we're here to talk beer and how to market it in a crowded marketplace. So let's begin. So Dustin, can you tell us a little bit about Firestone and the brand 805? It seems it really has a West Coast vibe just like me. I'm from the West coast so I can see that. I feel it.Dustin (01:04):Firestone Walker is the culmination of David Walker and Adam Firestone's love for beer. And they met back in the nineties when David fell in love with Adam's sister and there's great stories about that. And then they found they had this mutual love for beer and the central coast of California. David being an expat in British and Adam being a Californian, they founded this amazing brewery on the central coast and really focused on just a few craft beers. DBA was their first beer and then Union Jack and there was a lot of craft was sort of an early movement. And then back in 2012 they stumbled upon this idea of 8 0 5 and 8 0 5 is the area code for the big swath of the Central coast, a big piece of California all the way down to Ventura County where actually I grew up. We like to say that the goal of 8 0 5 is to be the most globally recognized, regionally available beer in the world.Ilyse (02:03):Very cool. But there are a lot of beers out there, even craft beers. What would you say is the point of differentiation? Is it the taste? Is it the West coast vibes? What would you say?Dustin (02:15):I think the biggest point of differentiation in beer is the brand position. Obviously great brand position and great marketing is not going to solve a lousy product, so you got to have amazing product and we're trying to focus on being odds of the evens and really investing in our own legend and trying to stand for something and be the alternative choice. And thankfully beer is so big and there's so much opportunity that you can carve out a pretty nice size of the pie for yourself if you want to focus on being the alternative premium choice.Damian (02:43):One of things that you just said about the importance of marketing and how marketing can drive the business seems key to this. Is there anything that you could point us to that you'd say, this was the moment where I created brand awareness above and beyond or something like that?Dustin (03:05):The first one with the traditional 8 0 5, the black can I was very lucky to inherit five and a half years ago a slogan called Properly Chill and Properly Chill sort of was the slogan for this idea that life on the central coast was a little different, right? And what we did last year and then going into this year, and I believe that this is going to come out right around this new campaign is going to drop, is this idea telling the story of our brand through the lens of our customer. We have this amazing roster of ambassadors, we call them Authentico and eight oh five Authentico and Professional surfers, motocross Riders, boxers, MMA, fighters, artists, tattoo artists, you name it, it spans the spectrum. There's over 50 of them and they kind of cover every single different customer group that we believe the brand represents and we tell the story of that brand through those consumers or through those athletes.(04:06):And then a couple other examples were what we did was Summer of Cervesa when we launched the extension of 8 0 5, the first extension after 10 years, which was a Mexican lagger themed version of 8 0 5 with a little bit of lime in it. And the idea at the time was when you were looking at the marketplace, Mexican laggers were really on the rise. Corona obviously as an incredible background. Modelo has now at this point become the number one brand in the US surpassing Bud Light and Consumers were definitely reaching for this idea of sort of an escapism beer. So when we launched the campaign with summer survey, so we realized that we had to do something to stand out and create some differentiation between 8 0 5 blonde and 8 0 5. And so the 8 0 5 cervesa campaign was the first time we ever showed the product in color. 8 0 5 has been black and white since its inception in 2012. And with 8 0 5 Cervesa was the first time we ever put the product in color in the advertising. And it was a game changer. I mean, we sales went from moderately successful to up 20% pretty consistently because we were able to create that differentiation in the idea that Cervesa was a light and refreshing product.Damian (05:24):Wow, I love that just by adding color. But it is interesting that you started out in black and white as a kind of campaign. Why black and white?Dustin (05:32):I think they realized they needed to do something different to stand out back then. And trust me, it is a conversation pretty regularly when we're working on new ideas of, there is a lot of consternation around the idea of how do we maintain the brand identity and not stray from it because we want to be timeless, not timely. So we're very, very focused on, hey, every decision we make is going to have an impact a decade from now, two decades from now. Because the greatest brands in beer are multi-generational.Ilyse (06:02):Totally. And I know we talked about this earlier because it can be really difficult to market alcohol products, especially on platforms like social media where there are age roadblocks. What are the channels that you decided to lean into for these campaigns and are there any that you're experimenting with now?Dustin (06:24):I'd say at-home is a good third of our total media investment and then a big shift to TV about two years ago. And with connected TV platforms continuing to become more robust, it's made it a hell of a lot easier for us to get more geo-targeted because I think that spray and prey doesn't work when you're a regional brand and you want to get really focused on zip codes and you want to try to drive measurement. And so connected TV has been huge for us and whether that's through our partnerships with the World Surf League or we're just doing a sports our brand, what we know though is that from all of our consumer data is that a huge percentage of our customers are sports fans. They watch a lot of football, they watch a lot of baseball. So what we do is we take our brand to those channels and through partnerships like ESPN, we've been able to really connect with consumers and drive some really nice measurable lift for the brand. You're watching a sports game and you're going to see beer brand X or insurance brand X with an athlete for that sport. And then you see our spot, which might have a bull rider in it or a surfer or a motocross rider, and it just stands outIlyse (07:33):With your brands embrace of sports and kind of that measurement piece of CTV, you must love that more live sports are coming into the connected TV space.Dustin (07:47):I think the beneficiaries of this sort of democratization of content and it's making things more competitive. So as you see the Disney Network, Hulu, ESPN, or you go to YouTube TV and some of the other platforms that are continuing to open up, it makes it really easy to be competitive in the space or to at least have a voice. I think our team's been really good at identifying those opportunities, proving the efficacy of those investments so that we can continue to do them.Damian (08:15):You hinted at something about the seasonality of marketing and I'm kind of interested in that as a marketer of beer and I guess in lots of ways, as you said, you're kind of marketing lifestyle, you have associations with surfers and athletes and the summer. I'm curious how often you think about the need to refresh campaigns and how do you keep them relevant to the culture cultural moment?Dustin (08:42):Yeah, great question. You definitely have to, in beer, especially with the retail partners, you need to be seasonal. I spent the first 20 years of my career on the music side as a retailer, so I know what retailers want. They're going to want, Hey, it's Memorial Day, I'm going to have a display in my store for a week and a half, two weeks. It better fit the theme of Memorial Day. Now how you do that, you can do that without just stars and stripes. There's other ways to do that, but the I idea of escapism and patriotism to a degree, but when you look at the retail calendar, there are a myriad, there's like 16 major temples that you have to win. So our team is definitely working to make sure that we're taking the overall thematic of our brand and pulling that down into those temples.(09:33):And that fits the larger brand story because obviously you don't want to have 16 different TV spots throughout the year. So we'll have several different campaigns throughout the year, but then those drop down into Cinco de Mayo or Day of the Dead or 4th of July. So you have to, depending on the channel that we're in, yeah, some stuff has to be far more granular to make sure that it's serving the need of that retailer or the desire of that retailer, and as well as making sure that we're still maintaining the brand identity that we want to have. While everybody else does Super Bowl and does football, we're doing the World Surf League pipeline, which is the Super Bowl of surf, so is the official beer of the WSL when everyone's doing Super Bowl, we're doing surfing.Damian (10:10):Now, Dustin listeners can't see this, but I know behind you you've got some fantastic vintage guitars there, which I wanted. I know that you are a musician and before you worked at 8 0 5, you worked as a marketer in the music industry, including for Ernie Ball, music Man and Guitar Center. And I'm kind of interested in the kind of synergies that you might have found there between marketing to musicians and the kind of now the position you're in now marketing beer.Dustin (10:42):It's really sort of a story of serendipity. I got my first guitar when I was 14 years old and it sort of changed my life. Music just bordered became this obsession and it's what I wanted to do, started a band and typical story, didn't go to college, was like college, I'm going to be in a band, mom, what are you talking about? So I begged her at the time she was working, she was the executive assistant to the CEO O of Guitar Center back in the nineties when they were still a small company. And I said, Hey, just give me a job in the mail room or something, and so just give me the summer. Let me prove to you that my band can be in great before I have to go to college. And so she got me a job in the mail room and said, three months, that's it. And three months turned into 18 years.(11:35):I worked my way up to vice president and that typical age old story. But what I found really early on when I got there was, and I remember there was a moment, I was there a couple of months working in the mail room, excited in the mail room is right next to the marketing department and there was a great VP of marketing. It was Mike. I still talk to him to this day, 20 something years later. He always says, his joke is, you're the best hire I ever made. But I remember looking at the marketing materials and saying to the guys like, Hey, we're not marketing to, I'm the customer. Why don't you talk to me? We should change the way that we talk to the customers because this doesn't make sense. I'm the customer, I don't want to read this. So I pitched him some ideas and he's like, yeah, that's a great idea. You want a job in marketing?(12:18):And I went from $4 and 50 cents an hour to $9 an hour. I thought it was rich. I'm 18 years old. And I started that journey. And I think what I realized really early on, and what was great about Guitar Center was that our mission was to mint new customers. We realized early on through a great visionary, CEO, we had Marty Albertson was that we had to make sure that we were creating musicians. There wasn't a lot of 'em. When you think about the population of the world, it think it's like 2% our musicians. So if you want to continue to sell guitars and you want to continue to sell instruments, you've got to inspire people to want to play music. So our mission became taking this great feeling and propelling that and perpetuating it to get more people excited about it. And we became a platform for artists and creating, over the course of my 20 years, I got to create TV shows and write documentaries and make slashes documentary.(13:09):I got to things that you would only dream of when you were a kid to make art with other artists that inspired the world. And I think the common thread through all of that was that great marketing, great brands stand for something clear and enduring. I'm very, very lucky that as a songwriter and a musician early on, that I found this extension of that creative process to sort of keep me inspired. I mean marketing in a lot of ways, your writers, your songwriters, your creatives, and you get to do that while also tackling, for me at least the necessary evil of lift analysis, analytics andDamian (13:46):Some of those things that come with the business. Our musicians have to be marketers these days anyway. Right.Ilyse (13:50):That's very true. And that 2%, we at least have two in our miss because Damian's a musician as well. But yeah, it's so interesting that you talk about that area of the population and in some ways it's almost harder to reach those very niche communities.Dustin (14:09):Yeah, there's that great quote. I don't know if it came from Nike, it was probably Nike, but what's that speak to the core loud enough that everyone else can hear? I mean, I think that's been a mission of music. I mean, remember the indie movement or the punk movement, it was like everybody didn't want to be mainstream, and it was just like, do this thing, own your audience. And then what happens is the cool thing, everybody wants to sit at the cool table. Everybody wants to be a part of the movement, but you can't market to the people that want to be in the movement. You have to market to the people who have started the movement, and then what happens is then you can maintain some credibility.Damian (14:40):I'm just curious to get your high level perspective on what do you think needs to change in the ad marketplace today, which as we all know, is very much digital programmatic.Dustin (14:52):I think product placement right now, especially on podcasts, is just incredibly oversaturated. And I understand that when you've got a major budget and you're moving money around and you're trying to do everything you can to drive eyeballs, but I have this conversation all the time with the agency. I'm not interested in the most amount of eyeballs. I want the right ones. And when I look at a podcast and I just see energy drinks on tables and then right behind it, I see a Starbucks cup and the cans aren't open, I just think there's too much of that going on. To me, there's not real connections. So I think one of the things for me that's just unfortunate is because of the amount of money and the amount of ad money that's available and it's all moving from different platforms, is that sort of approach has created, I think a really high level of high bar for entry into some of these categories.(15:40):The expectations of money that are tied to some of these opportunities are so overblown. So I think that to me, that's always been something that I've always struggled with that I always hope is going to work itself out and well. I think that you go through ebbs and flows, especially when times get tough, people will cut back on their marketing, they cut back on sponsorships, and that's when opportunities open up. And if you're smart and you manage your money effectively and you have dollars, when other brands are carving back, that's when you can start to find really interesting opportunities. But for me, yeah, influencer marketing, product seating, I've never been excited about it. One of the things that we say all the time at Firestone Walker is keep the main thing, the main thing. And by doing that, we put on ourselves from chasing too many squirrels in the backyard.Ilyse (16:30):I love that.Dustin (16:31):Yeah.Ilyse (16:32):Is there anything you are obsessed with figuring out right now?Dustin (16:35):I mean, we sell millions of cases of beer and our first party data. We've done an amazing job of our first party data, emails building customer attention, but there is this weird thing with social, and I'm just obsessed with trying to figure out what it is. And our agency's got great relationships with meta and these platforms, and nobody, one can seem to give me the answer of what is happening on the backend within the algorithms that is preventing some of the biggest brands in the world with tens of millions, if not hundreds of millions of consumers. This ability to create real audiences on these platforms, because we live in a world now where all content is consumed through just a few channels. When you think about YouTube, whatever happens with TikTok, Instagram Meta, et cetera, there's a only handful of channels where a majority of all of the content consumption is taking place.(17:31):And if every single one of those has a toll booth between you and your customer, but then there's also a filter that is preventing you from really building your audience. I'm obsessed with trying to figure that out. If we do believe in this idea of the zeitgeist and that culture matters and that brands stand for something clear and enduring, the world is going to continue and down this digital path. And sure, point of sale and billboards and TV advertising are great ways to tell people about your brand, but it is the way to get your arms around them. It's going to be on these platforms and the ones that are coming. And I think that's what the industry as a whole is always the industry as a whole struggles with this. And I think it can be dangerous in the sense that you over obsess it and then you put too much money into like, well, I got to grow followers, or I got to grow my audience. Versus like, well, I just got to drive, drive affinity in purchase intent. And so that's, I think the balance of how do we focus on stuffing the funnel, creating a tremendous amount of energy for our brands. The right partnerships is omnipresent in the right cultural segments that we want to be in, but at the same time try to figure out how we can expand our tent and get more people into it.Damian (18:46):Wow. Ali, I love that conversation with Dustin. I mean, it's not every day you get to talk to somebody who's a musician and a marketer and who's able to tie both of those things together so well as he did. But what was the standout thing to you that he said?Ilyse (19:02):I think what really stuck out was kind of playing how Firestone and Dustin kind of play that fine line of keeping consistent, but also not being too rigid and trying new things with customers. I know with 9,000 plus breweries, it's kind of crazy that there's so much competition to stick out and beer brands have to stick out. But what he said was really interesting about staying consistent with an agency and measurement and really trying to find, making sure that what you're making art essentially actually makes sense.Damian (19:45):Yeah, I agree with you and I feel like one of the most powerful things he said to me was when he was at Guitar Center, when he was there for 17 years, his vision was to mint new musicians and identifying that only 2% of the world population, 2%, I think he said musicians. So you have to inspire more people to want to create music. And taking that sort of core philosophy and applying it to his current role at 8 0 5 seems to be something that's driving him as a mission driven marketer. I think as he said, great brands have to stand for something enduring. So in that regard, I think he's really smart, and to do this at this cultural moment where there's so much fragmentation, that is one way to help him clear through all the clutter and stay focused.Ilyse (20:30):Yeah, I think one of my favorite quotes too was like keep the main thing, the main thing, and that keeps us basically from chasing those squirrels.Damian (20:44):That's it for this edition of The Current Podcast. I'm Ilyse, and I'm Damian, and we'll see you next time.

In this episode we welcome Municipals newest members John Figueroa—better known as The Mayor of Ventura County—and Troy Knight. The duo dives into John's experience competing in the SCGA Mid-Am Qualifier held at Olivas Links Golf Course in Ventura, CA, sharing insights from inside the ropes!Whether you're chasing a handicap or just chasing daylight, this episode brings the relatable highs and lows of competitive golf—Muni-style.Make sure to follow us on IG (@municipalsgolf)

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstatesFollow Chris on X: https://x.com/pettyranch Today's episode features 5th generation farmer Chris Sayer of Petty Ranch. Chris grows avocados in Ventura County, which is just northwest of the Los Angeles area. And there are several unique aspects to Chris' story. First, he grows avocados, which is awesome, and I wanted to find out how he stays competitive with so many avocados coming from Mexico these days. Also he grows them in a very populated area, so there are a ton of considerations there from urban sprawl to water management to theft. I also wanted to ask Chris about soil health. I knew from talking to him previously that he grows cover crops and really thinks deeply about soil and water conservation, so we dive deeper into that as well. Chris grew up on the farm but left to attend Northwestern University where he majored in Political Science and joined the Navy ROTC. That led to flight training school and an eight year commitment to serving in the Navy. After completing his service, Chris worked in tech in the late 90s before returning to the farm and taking over management in 2001Brought to you by Case IH: Case IH designs, engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers' needs, wants and challenges, integrating these insights into their development and manufacturing.For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers' needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster. Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks. That kind of design thinking is exactly where the future of ag is headed, and that's why you'll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they're working to push the ag forward.

California mom Sherri Dally's routine Monday Target run took a shocking turn when a woman flashing a badge approached her in the Ventura County store's parking lot. Wooga Junes Journey : https://wooga-junes-journey.onelink.me/M4rK/de6f3d47?c=jj_us_mobile_proseeders_uspodcast_killerinstinct_jan25 Get exclusive Killer Instinct content on my patreon : https://www.patreon.com/killerinstinct If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: http://bit.ly/KillerInstinctPod Follow Savannah on IG: @savannahbrymer Follow Savannah on Twitter: @savannahbrymer Learn more about your ad choices. Visit podcastchoices.com/adchoices