Podcasts about sharma brands

What does it mean to be a creative director? Carly Lieberman, Creative Director at Sharma Brands, drops by the studio to chat about her experience merging copy, content, and design together to form cohesive ad campaigns.  She imparts some of the wisdom she's learned about making great ads, including the importance of knowing your audience, distinguishing the nuances between paid and unpaid audiences, and listening to what the data tells you.  Carly also shares her insights on writing great copy and aligning landing pages to specific ad campaigns, sharing some of her favorite ads she's led campaigns for during the course of her storied career.    0:00 Intro/Background 3:09 What Does it Mean to Be a Creative Director 5:05 Making Great Ads 10:08 Thinking About Copy 14:07 Aligning Ads to Landing Pages 19:00 Ads Carly's Most Proud Of 21:26 Creating a Brief 26:29 A Hill to Die On Let's face it—consumers don't trust ads, but they do trust their favorite creator, that go-to review site, or a friend's recommendation. That's where ⁠impact.com⁠ comes in. As the leading partnership management platform, ⁠impact.com⁠ helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today's world, the real buyer's journey isn't a funnel—it's a group chat. Visit ⁠impact.com/millennial⁠ and take your marketing to the next level!   Follow Carly: LinkedIn: https://www.linkedin.com/in/carlylieberman/   Follow Daniel: Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠   Sign up for The Marketing Millennials newsletter:  ⁠www.workweek.com/brand/the-marketing-millennials⁠   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

In this episode, Nick Sharma, founder of Sharma Brands, shares his incredible journey from managing celebrity social media accounts as a teenager to becoming one of the most sought-after names in direct-to-consumer (DTC) marketing. Nick dives into the strategies that helped him scale brands like Hint Water and Feastables, including the importance of building trust, leveraging content for conversions, and mastering customer retention. Entrepreneurs will gain actionable insights into creating standout DTC brands, understanding the power of creative content, and executing innovative marketing campaigns. Listen to Nathan and Nick discuss: - How Nick turned his passion for social media into a thriving career in DTC marketing - Scaling Hint Water's online presence from 80 to 5,000 new customers a day - The secrets behind Feastables' record-breaking launch on Shopify - Practical tips for building trust and creating organic content that drives sales - Nick's “Grandma Test” and “Drunk Funnel Test” for ensuring seamless user experiences - And much more DTC business advice… Click here to start your business for $1. You'll get all-access foundr+, where you'll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Send us a textNik Sharma CEO of Sharma Brands, is the go-to strategist for scaling modern consumer brands. Dubbed 'The DTC Whisperer,' he has helped companies like Cadence, Levels, and JuneShine break through the noise with bold, data-driven marketing. With a sharp eye for brand storytelling and growth hacking, Nik's insights are reshaping how businesses connect, convert, and scale in the digital age.Connect with Nik! https://x.com/mrsharmaConnect with Ryan! https://twitter.com/RyanJAyalaConnect with Us! https://www.instagram.com/alchemists.library/Chapters:00:00 Intro Who Is Nick Sharma?0:25 Creator vs. Business Owner Dilemma 1:25 The Power of Personal Branding3:09 How Influencers Get Away with Bad Business Models 4:32 Ad Spend & The Battle for Eyeballs 5:49 Winning with Product Innovation & Storytelling 7:03 Scaling from 0 to 100K Revenue 11:06 Finding the Right Agency 17:27 Ads vs. Affiliates – Which Works Best? 20:01 Paid Traffic – How to Not Burn Money 22:58 Breaking Down the Million-Dollar Growth Strategy23:18 When to Scale Beyond Ads 25:29 The Solopreneur E-Commerce Debate 41:27 The Future of AI in E-Commerce 43:45 Nick's Journey – From Ad Buying to Agency Owner 47:10 Lessons from Meeting E-Com Founders 48:56 Signing Off Connect with Us!https://www.instagram.com/alchemists.library/https://twitter.com/RyanJAyala

Nik Sharma, the Founder & Chief Executive Officer of Sharma Brands, adds his page to the Marketing Playbook. Hear why you have to give something to get something, why you should reposition instead of rebrand, how to take a full-funnel approach to marketing, how Nik became The DTC Guy, and his lessons from growing Hint Water and marketing with Snapchat Geofilters. Connect with Nik at Nik.co and on X @MrSharma

This week we chat with Nik Sharma! Nik is the CEO of Sharma Brands, a strategic initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms.Nik is one of AdWeek's Young & Influential, Forbes 30 under 30, Business Insider's up and coming Investors to Watch, and an investor and advisor to some of the fastest-growing brands in commerce.Follow us!Nik Sharma: @mrsharmaSharma Brands: @sharmabrandsErica Wenger: @erica_wengerDear Twentysomething: @deartwentysomething

Nik Sharma is the founder of Sharma Brands and is known as "The DTC Guy." He discusses his marketing playbook, from boiling down the brand's message to figuring out how much to spend on paid advertising.To watch the video version of this episode, head over to the Shopify Masters YouTube channel and subscribe.To read more about Nik Sharma: https://www.shopify.com/blog/nik-sharma-marketing

To Nik Sharma, companies that pursue short-term profits at the expense of branding face long-term hurdles. They often rely on advertising to gain sales and then struggle when the cost becomes prohibitive.His agency, Sharma Brands, counsels the opposite: Create a positive name identity first. Affordable acquisition and retention follow.In this episode, he addresses brand strategies, successful companies, and more. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6tsIFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

LinkedIn has become the place for professionals to show off their business success, but sometimes, it gets awkward. If you've ever laughed (or cringed) at a LinkedIn post, this one's for you.  In this episode, Nik Sharma, the “legend of e-commerce,” and Nate Meeker, a sharp-witted comedian, break down the strangest, funniest, and most cringeworthy LinkedIn posts out there. We'll talk about why people think LinkedIn is the right place for these awkward narratives, how social media algorithms reward them, and what this means for entrepreneurs and influencers trying to grow their businesses and personal brands. Get ready to laugh, because we're diving straight into the dirty little secrets of social media marketing and what really goes viral on LinkedIn. Tune in now to hear Nik Sharma and Nate Meeker share tips for growing your business and social media following without becoming a meme. Don't miss this bold, hilarious look at LinkedIn's wild side! ———————————————————————————————— John Coyle is an expert in simplifying the complex world of eCommerce for business owners and operators. With extensive experience in navigating the challenges of thin margins, lengthy PnLs, and managing large teams, John has developed reliable systems that drive more customers to eCommerce stores and boost revenue from existing customers and subscribers. His focus on streamlining revenue generation allows store owners to concentrate on what truly matters—their products and teams. Through his strategic approach, John empowers eCommerce businesses to thrive in a highly competitive market. Website: https://www.thedivenewsletter.com/squeeze-page1712742970440   Instagram: https://www.instagram.com/johnjhcoyle  Twitter: https://x.com/johnjhcoyle  LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/   YouTube: https://www.youtube.com/@johnjhcoyle  ———————————————————————————————— Nik Sharma is the CEO of Sharma Brands, a strategic firm dedicated to helping brands scale and grow revenue across digital platforms. Recognized as one of AdWeek's Young & Influential and Forbes 30 Under 30, Nik has built a reputation as a leading force in the world of commerce. He's also been named one of Business Insider's Investors to Watch, serving as both an investor and advisor to some of the fastest-growing brands. In this episode, Nik shares his expertise on digital strategies and what it takes to drive brand success in the rapidly evolving eCommerce landscape. Website: https://www.nik.co/   Linkedin: https://www.linkedin.com/in/mrniksharma/  Instagram: https://www.instagram.com/sharmabrands/  Twitter: https://x.com/mrsharma  ———————————————————————————————— Nate Meeker is a comedian and actor hailing from Columbus, Ohio, now making waves in Los Angeles. Known for his sharp sketch comedy and stand-up videos, Nate has garnered over 850,000 followers on social media, with his content amassing more than 250 million views across TikTok, Instagram, and YouTube. Nate regularly opens for Tim Dillon and has performed at iconic venues such as The Comedy Mothership, The Chicago Theatre, and The Hollywood Improv. In this episode, Nate shares his journey in comedy, the power of social media, and insights from the road. Website: https://natemeeker.com/    Instagram: https://www.instagram.com/natemeeker_/   Twitter: https://x.com/natemeeker1   Facebook: https://www.facebook.com/natemeeker12/  Youtube: https://www.youtube.com/channel/UCprhoS3jtOVf8yYe_V-WXjQ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we dive into the Future of DTC panel from this summer's Inside Summit. This panel was moderated by our very own Claudia Laurie, who is also the founder of Prive, a leading eCommerce billing platform. In this discussion, the panelists explore the future of DTC, how to build authentic brand communities, building a celebrity brand, challenges and opportunities around customer acquisition and retention, and advice for brand founders and builders. This conversation includes an incredible mix of perspectives from leading brands, agencies, and tech partners. Our panelists included: Nik Sharma is widely known as “The DTC Guy,” a Forbes 30 Under 30 member, AdWeek's Young & Influential, and a resource that brands and investors turn to for growth. Nik is the founder and CEO of Sharma Brands, where clients include Feastables, Jolie, Milk Bar, Everlane and more. Outside of Sharma Brands, Nik writes a newsletter to 50,000 investors, founders, and marketers and is also the co-host of Limited Supply, an award-winning marketing podcast.  Scout Brisson is the CEO of De Soi, a line of sparkling non-alcoholic apéritifs, co-founded by Katy Perry and Morgan McLachlan. Scout's professional journey spans over seven years in management consulting at McKinsey, and venture capital at M13.In 2020, Scout co-founded better-for-you CPG brand, DEUX, innovating a functional alternative with edible cookie dough.  Marissa Steinmetz is an accomplished digital product leader with 13+ years of eCcommerce and omnichannel expertise. She is currently the Head of Digital Product, eCommerce at Coterie and has spent her career helping well-known brands and businesses transform their digital enterprises, including Moda Operandi, Pernod Ricard, Drunk Elephant, and Target. Breana Teubner is COO of TYB, a community rewards platform with customers like Glossier, Urban Outfitters, JuneShine, and Rare Beauty. Prior to TYB, she helped scale Skillz, the first pay-to-earn gaming platform to go public - and was an executive at Walmart and Gap. She is an LP in two early-stage funds, Let's Open the Door!

Branding isn't just about the visual identity of a company. In this episode, Ben Grynol talks with Nik Sharma, “The DTC Guy” who runs Sharma Brands and HOOX, about what it means to build a good brand in the direct-to-consumer marketing space. Nik points out the crucial thing to remember is that no one remembers your brand unless you're one of the top global brands, so it's best not to get overly invested in how your brand is perceived. It's best to drive consumer awareness, be consistent in providing valuable content and products, and pay attention to how you talk to and pitch your audience. Get Your Free Ultimate Guide to Glucose: ⁠⁠⁠⁠⁠⁠⁠https://levels.link/itc⁠⁠⁠⁠⁠⁠⁠ Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on Levels - Inside the Company, where we have in-depth conversations about how the Levels startup team builds a movement from the ground up in the health and wellness tech industry.

Struggling to convert customers?  Then this is the episode you've been waiting for.  Nik and Moiz open up their game-winning playbook to reveal their top 20 secrets for optimizing your conversion rates.  Learn how to improve your website's performance through their time-tested tactics that skyrocketed Native Deodorant and Sharma Brands to the top of the DTC game. Elevate and optimize your e-commerce site through the power of social proof, high-functioning UX design, a smooth checkout process, and the authority of great copy, as Mr. Sharma himself dispenses 20 of his elite entrepreneurial tricks. Plus Nik and Moiz discuss the the factors that can make or break a celebrity brand. Why do some influencer brands (*cough* Rare Beauty *cough*) have staying power while others fall? The devil, it seems, is in the distribution details…   Give customers more choice—and save your margins—with Postscript CashBack. This is the better alternative to coupons. Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more. Postscript is the DTC darling of SMS for a reason—they're in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited   00:00:01 - 20 CRO Tips for Success 00:01:47 - JVN Sells for $1.25 Million 00:02:47 - Celebrity Partnership Pros and Cons 00:11:48 - Optimize Paid Social Traffic for Mobile 00:14:37 - Analyze User Behavior with Heatmaps 00:21:21 - Incorporate Social Proof Throughout Your Website 00:24:54 - Highlight Risk Reversals on Checkout Pages 00:30:12 - Using Large, Bright Imagery Draws Attention 00:32:00 - Make Discounts Visible for Better Conversions 00:35:06 - Declutter Your Site for Success 00:42:34 - Using Comparison Charts for Effective Marketing 00:44:59 - Properly Test and Measure Everything 00:47:06 - Creating Unique Social Proof Strategies 00:50:39 - Testing Coupon Codes for Better Conversions 00:51:25 - Consistent Messaging: Key to Success   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

Nik Sharma, the brains behind Sharma Brands, has gone from freelance hotshot to the head honcho of a major digital agency that's a big deal in the CPG world. Nik walks us through how Sharma Brands evolved, bringing everything in-house. Think of it as a digital shopping mall, where each floor offers a new, top-notch service to boost your brand's online presence.Highlights(00:00) Sharma Brands and the DTC Evolution(08:34) Cutting Through the Noise(16:10) Brand Building and Content Creation(30:18) Retail Sales and DTC Technology(34:44) E-Commerce Strategies and Missed Opportunities(44:10) Learn More About Nick SharmaNik dishes out his playbook on e-commerce success. He talks about the importance of testing your market, crafting content that clicks, and building a killer team. We explore tech tools that can give your business a leg up, like subscription optimization and creating landing pages that hit the mark.Don't miss this opportunity to enrich your digital branding toolkit with insights from a top expert in the field.Show LinksNik's newsletterSharma BrandsJolieJudySponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Joy Fan, Founder & CEO of Re/tell, shared the story behind her title with us on February 7, 2024.Joy Fan is a 2x founder, operator, and urbanist - democratizing access to affordable real estate.Previously, Joy popularized the pop-up retail industry as a founding member of Storefront - the largest marketplace for short-term retail with over 150,000 brands (acquired in 2016).Joy is known for building consumer enablement technology, and created the "retail-as-a-service" model adopted by thousands of DTC brands, REITS, mall operators, developers, and landlords; is an active committee advisor for Women in Proptech and a part of Mayor Eric Adam's NYC Small Business Advisory Commission.Today, with the height of the pandemic leaving cities vacant; small businesses crushed with displacements, and online brands competing for expensive digital ad space (moving 20% of marketing spend to physical retail) – the $17 Trillion Real Estate industry is due for further disruption.Joy and her team built a B2B marketplace + booking platform that lands online/DTC brands into shared retail by instantly matching them with their end consumer (a $120 Billion dollar annual opportunity).Re/tell has oversubscribed brand partners, a growing waitlist, e-commerce marketplace partners (Verishop, Marmalade, Pattern Brands, Sharma Brands, We Are Women Owned, Ladies Who Launch, New York Naturally), enterprise space partners (Jamestown, Brookfield, Westfield), BID (Business Improvement District) demand from 3 major cities, and an official partnership with New York Mayor Eric Adams and NYC/EDC to drive economic growth and innovation.Support this podcast at — https://redcircle.com/women-to-watch-r/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What is seasonality, and how does it affect SEO? In what ways does the holiday season shape the user mindset? What impact do the holidays have on shaping brand positioning?  The holidays are upon us, so it's time for you to start thinking about the nuances associated with seasonal shifts in SEO. Joining Wix's Mordy Oberstein and Crystal Carter is the Chief Growth Officer of Sharma Brands, Ari Murray, to weigh in on how you can get creative with holiday season campaigns.  Familiarize yourself with seasonality and cadence to understand how they affect your organic traffic. Unwrap insights beyond SEO, and learn how to position your brand in conformance to a purchase-heavy user mindset during the holidays. You can leave your stresses behind during the holiday season, but you cannot escape seasonality. ‘Tis the season to rank highly, as we are dashing through the holiday SERP this week on the SERP's Up SEO Podcast! Key Segments [00:00:00] What's On This Episode of SERP's Up? [00:00:00] Focus Topic of the Week: SEO for the Holiday Season [00:00:00] Focus Topic Guest: Ari Murray [00:00:00] Deep Thought [00:00:00] Snappy News [00:00:00] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Ari Murray Carrie Rose Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Go-To-Millions Newsletter Sharma Brands Rise at seven News: Google Introduces Gemini And Updates Bard With Gemini Pro Report: Google Local Ranking Now Looks If A Business Is Open Or Closed (Business Hours) Google November 2023 Reviews Update Completed After 29 Days

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck Today's podcast marks the return of our most popular podcast guest ever, Nik Sharma from Sharma Brands and Hoox, paired with Pilothouse's Head of Innovation and GM of Warp Drive... This CRO Throwdown covers Nik and Brett's best advice on Landing Pages, Site CRO, post purchase upsells, as well as the Art of the Cart...and why Nik considers the Slide out card to be "ocean front real estate" that more brands need to take advantage of. You'll also hear clashing opinions on Headless commerce, and exciting agreement that despite economic headwinds, all data indicates that Q4 should be the best one ever... Nik's a gem Timestamps: 00:00: Introduction 02:30: Media Buying Strategies 04:45: Exploring Headless E-commerce 07:15: Checkout Optimization Tips 09:45: Attribution Challenges in Advertising Hashtags: #EcommerceInsights #Q4Strategies #MediaBuying #HeadlessEcommerce #CheckoutOptimization #AttributionWars #DTCPodcast #DirectToConsumer Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

In this ep, we're slowing it down and taking a step back into the past to replay this live panel from SXSW featuring Daniel, along with powerhouse marketers Ari Murray (of Sharma Brands), Mark Jung (of Nextiva), and Anthony Kennada (Co-Founder and CEO of AudiencePlus). They're breaking down exactly what makes a good media company great, why staying top of mind is essential for any brand's success, and how to increase your ROI on celebrity brand endorsements.  Plus, stay tuned for a special audience Q&A.  Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/ Follow Mark: LinkedIn: https://www.linkedin.com/in/markpjung/ Follow Anthony: LinkedIn: https://www.linkedin.com/in/akennada/  Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The following episode is a panel discussion from the BUILD Summit in New York led by Nik Sharma, the CEO of Sharma Brands. He is joined by Ryan Babenzien, the CEO & co-founder of Jolie, Ali Moiz, the founder of Native, and Juhi Pikale, the VP of Performance Marketing at Fabletics. Topics include how to build CPG brands, how to market, how to scale your company, and how to actually have a product people want.  ======================= Trust and Will has simplified the process of creating and managing your will or trust online. They leverage a data-driven, design-first approach and amazing customer support to help you protect your legacy from the comfort of your home starting at just $159. Sign up today for 10% off using ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://trustandwill.com/pomp⁠⁠⁠⁠⁠⁠⁠⁠⁠ ======================= Get Better Crypto Data: Do you want faster, easier crypto data? Sign up for Velo Data, a new product that we have been working on to solve this problem: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠velowaitlist.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ======================= Pomp writes a daily letter to over 250,000+ investors about business, technology, and finance. He breaks down complex topics into easy-to-understand language while sharing opinions on various aspects of each industry. You can subscribe at https://pomp.substack.com/

Join Daniel and his guests, Ari Murray (VP of Growth at Sharma Brands), and Tamara Grominsky (Founder of PMM Camp), as they dive into a wide range of marketing topics on this live 200th recording of the Marketing Millennials filmed at the Harvard Business School Marketing Club.   From copywriting tricks to finding product-market fit, they share valuable insights and strategies for marketers at every stage.  Discover the importance of adapting fast, talking to customers, and dominating one platform first. Plus, learn how to hire the right marketing talent for your company and how to make content that converts.    Follow Ari:  LinkedIn: https://www.linkedin.com/in/arimurray/ Newsletter: https://linktr.ee/gotomillions   Follow Tamara:  LinkedIn: https://www.linkedin.com/in/tamaragrominsky/?originalSubdomain=ca Newsletter: https://newsletter.pmmcamp.com/subscribe   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Nik Sharma is widely known as “The DTC Guy,” a Forbes 30 Under 30 member, AdWeek's Young & Influential, and a resource that brands and investors turn to for growth. Nik is the active CEO of Sharma Brands and HOOX, where clients include Feastables, Chamberlain Coffee, Roc Nation, Everlane, Jim Beam, Poo~Pourri, and more. Before entering the eCommerce world, Nik worked on social media strategies for A-list celebrities, including Pitbull, Priyanka Chopra, and MAGIC!, to natively increase distribution and increase fan interaction and engagement for the purpose of driving album sales.In This Conversation We Discuss: [00:00] Intro[01:11] Nik's timeline in Ecom[02:06] Landing pages and why you need them[04:27] Why brands don't use landing pages[04:57] How you should approach landing pages[06:48] Higher conversion rates with landing pages[08:50] Landing pages are just one piece of the puzzle[09:19] The importance of a sales angle[12:02] The equal amounts of “push and pull sections”[13:23] It can take multiple CTAs to make customers act[13:47] Differentiating sales from conversion events[14:37] How conversion events help ad platforms[17:17] Scenario: Consulting a $1M brand to go 5 -10X[18:41] The Office's definition of merchandising[20:31] Reduce the complexity of your offers[20:59] Landing pages for high AOV brands[21:55] Determining if email is for retention/acquisition[22:40] Parsing out content through different channels[23:24] The easiest trick for landing pages[24:13] Building out landing pages for mostly education[25:43] DIY landing pages and other platforms[27:52] How Nik got his passion from landing pages[29:38] The idea and model of HOOX[31:05] Where to find HOOXResources:Subscribe to Honest Ecommerce on YoutubeBranding services are designed to grow, operate, and advise DTC brands in the digital landscape to meet their full potential sharmabrands.comLanding pages that unlock more efficient advertising spend  hoox.coFollow Nik linkedin.com/in/mrniksharmaSubscribe to Nik's newsletter - nik.co/subscribe Follow Nik on Twitter - @mrsharmaThe only landing page builder to combine 10 years of conversion data with the power of AI unbounce.comShopify pages without the dev time replo.appIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

What does it mean to be a creative director? Carly Lieberman, Creative Director at Sharma Brands, drops by the studio to chat about her experience merging copy, content, and design together to form cohesive ad campaigns.  She imparts some of the wisdom she's learned about making great ads, including the importance of knowing your audience, distinguishing the nuances between paid and unpaid audiences, and listening to what the data tells you.  Carly also shares her insights on writing great copy and aligning landing pages to specific ad campaigns, sharing some of her favorite ads she's led campaigns for during the course of her storied career.    0:00 Intro/Background 3:09 What Does it Mean to Be a Creative Director 5:05 Making Great Ads 10:08 Thinking About Copy 14:07 Aligning Ads to Landing Pages 19:00 Ads Carly's Most Proud Of 21:26 Creating a Brief 26:29 A Hill to Die On   Follow Carly: LinkedIn: https://www.linkedin.com/in/carlylieberman/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Call us biased, but this might just be our favorite episode of Marketing Millenials ever. And it's not just because this one's with Daniel's wife, Ari Murray. It's because Ari's a growth marketing mastermind for Sharma Brands, who's helped manage e-commerce for celebrity brands like Kourtney Kardashian's Poosh and Halsey's Aboutface Beauty. And she's got a lot of great advice about how to run a successful D2C e-commerce brand. Ari talks about the ins and outs of performance marketing, why channel diversification is important, and how to leverage a legacy audience.And you didn't think she'd really leave without spilling the tea and how she and Daniel met, did you? Follow Ari:Podcast: https://podcasts.apple.com/us/podcast/go-to-millions/id1666992294LinkedIn: linkedin.com/in/arimurray Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Nik Sharma, known as the D2C guy, has built three service-based companies that lead some of the largest brands in the industry, including Hint water, Feastables, Judy, Bacardi, and Caraway. Sharma discusses his experiences with high-level brands and how they are breaking out of their reliance on platforms like Facebook and Instagram. Sharma suggests that brands should focus on testing TikTok, TV, and sponsored editorial content to gain a secondary presence and build trust with customers. He emphasizes the importance of having a good product, creating content, and distributing it. Sharma believes that if someone is unable to scale, it is likely due to a deficiency in one of these three areas. Sharma also talks about his personal experiences with starting Sharma Brands and how it evolved into a consulting firm. He advises entrepreneurs to stay focused on their goals and remain consistent in their efforts. Highlights Diversification of marketing channels for D2C beyond social media (

Today, I'm excited to share my conversation with master marketing consultant and the CEO of Sharma Brands, HOOX, and 1180, Nik Sharma. His impressive client list includes Feastables, Chamberlain Coffee, Roc Nation, Everlane, Jim Beam, Poo~Pourri, and many more! Throughout our chat, Nik breaks down the anatomy of an efficient ad, shares his techniques for growing and selling your brand online, and how to increase your audience engagement. Nik emphasizes that nailing your organic social presence will build brand awareness and drive sales. Plus, he discusses the best starting point and where to make early investments when launching your business. Listen in if you are ready to sell your brand online and take your business to new heights. IN THIS EPISODE, WE TALK ABOUT: - How Nik divides time between his multiple companies  - Why you should have a business coach  - The best starting point and early investments when launching your brand  - An exercise for targeting audiences beyond your circle - Understanding the qualities of an efficient ad  - Ways to position yourself as a premium brand - The significance of networking and authentic connections RESOURCES - Mentor Pass - DM me the word “POWER” on Instagram for The Power Nine - Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.  - Sign up for The Spritz newsletter at litepink.com! CONNECT WITH NIK Follow Nik on Twitter: @mrsharma Connect with Nik on LinkedIn Subscribe to Nik's Newsletter Check out Nik's Website  Listen to Limited Supply CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business

On this special episode of Malomo's Retention Chronicles podcast, we've taken out some of our favorite clips with our partners from Season 3. Listen now to hear what leading ecommerce pros think about the Shopify ecosystem, customer retention, scaling social media, A/B testing transactional emails and SMS, post-purchase strategy, and more! We highlight our conversations with Drew Himel (Founder & CEO of FIRESIDE), Dylan Byers, Jacob Paduch, & Liam Veregin (Co-Founders of Aplo), Maier Bianchi (CEO & Founder of Bemeir), Ari Murray (Director of Growth at Sharma Brands), Jim Breese (Head of Growth at AppHub), Thomas Kimura (Founder of Brickspace Lab), Chelsea Jones & Rachel Saul (Co-Founders of Chelsea & Rachel), Josh Chin (Co-Founder and CEO of Chronos), Erik Huberman (Founder & CEO of Hawke Media), Casey Matthew (Founder & CEO of Skylab), Adam Robinson (Founder & CEO of Retention.com), and Kasey Luck (Founder & CEO of Luck & Co).

Introducing a very special episode of New Money Talks, featuring the incredible Nik Sharma as our esteemed guest! Nik Sharma, CEO of Sharma Brands and a celebrated entrepreneur, investor, and advisor, joins us for an insightful and inspiring conversation. With a remarkable presence on Forbes 30 under 30 list and a proven track record of building DTC brands to 8 figures and beyond, Nik brings a wealth of experience and expertise to the table. Not only has he worked with notable brands like Feastibles, the chocolate bar brand associated with MrBeast, and collaborated with rising star Emma Chamberlain on her brand ventures, but he also possesses a deep understanding of the ever-evolving marketing landscape. Get ready to dive into an engaging discussion as Nik shares his entrepreneurial journey, valuable insights, and practical advice on scaling businesses, marketing strategies, and the mindset required to thrive in the competitive business world. Join us for an episode filled with inspiration and knowledge, as we uncover the entrepreneurial wisdom of Nik Sharma on New Money Talks. Sponsored by:

Welcome back, everyone! I hope you enjoyed the last episode where Will Taylor and I chatted about the viability of a partnerships-led-only growth strategy.  I'm the luckiest podcast host again this week because I get to speak to an ecommerce thought leader who now runs a niche product and partnership offering supported by someone who cut her teeth in partnerships at Gorgias - an ecomm platform known to have a well-oiled partner program.  Coming to this episode today is Nik Sharma, CEO of Sharma Brands, HOOX, and 1180 Media. With him is the amazing Dillon Duchesne, who leads partnerships and biz dev for HOOX. The theme of today's episode is How CEOs need to be heavily involved and support a 1:1 partnerships strategy to ensure its success - especially early on.  Today, Nik, Dillon and I chat about: How having a niche offering eases the partnership equation What the GTM was like given the fact Nik operates an agency and a tech that does offer some of the same creative services as the agency (i.e. landing pages) How HOOX positions itself with agency partnerships “Let us pay your rent” - increasing the margins and ROI on services… not necessarily commissions as an incentive. Why Nik uses the “Kim Kardashian red carpet experience” analogy with his partnerships strategy How Dillon enables her partners differently now vs in her previous tech partnerships role How Nik “paves the road” to ensure Dillon can continue driving her race car on the road behind him Nik's advice to CEOs on launching a partner program Sponsors: Reveal - A free account mapping solution. ‍Partnerhub® - for finding and managing your partnerships. ‍

On this very special episode, recorded on Valentine's Day, Daniel interviews one of the best marketers out there - who just happens to be his wife, Ari. Ari is VP of Growth at Sharma Brands and has helped launch global names like Pressed Juicery, GXVE Beauty by Gwen Stefani, and Feastables by Mr Beast.Daniel and Ari talk growth, why push notifications are underrated, and what makes a homepage - a hero.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comKeep up to date with the latest news from Go-To-Millions.Follow Ari on Twitter: https://twitter.com/arihappywickLinkedIn: https://www.linkedin.com/in/arimurraySign up to the Go-To-Millions newsletter: https://workweek.com/brand/go-to-millions/

On this episode of Retention Chronicles, we're joined by Ari Murray, VP of Growth at Sharma Brands and author of Go-To-Millions newsletter, which is all about getting smarter on how to successfully scale a brand to its highest potential. We've had the pleasure of working with both Ari and Nik Sharma at Sharma Brands, so it's safe to say this episode is jam packed with tons of content. We cover how Sharma Brands approaches Growth from both a client perspective and for their own in-house brands, which ecommerce verticals have a high repeat purchase rate, not sacrificing quality for the sake of growth, stealth-launching new brands and taking others from 8 to 9 figures, focusing on the customer experience rather than acquisition numbers, quality sensitivity, AI, and much more!

Branding isn't just about the visual identity of a company. In this episode, Ben Grynol talks with Nik Sharma, “The DTC Guy” who runs Sharma Brands and HOOX, about what it means to build a good brand in the direct-to-consumer marketing space. Nik points out the crucial thing to remember is that no one remembers your brand unless you're one of the top global brands, so it's best not to get overly invested in how your brand is perceived. It's best to drive consumer awareness, be consistent in providing valuable content and products, and pay attention to how you talk to and pitch your audience. Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for multiple new shows per week on Levels - Inside the Company, where we have in-depth conversations about how the Levels startup team builds a movement from the ground up in the health and wellness tech industry.

Earned, paid, and owned media are some of the ways a start-up business might attract new customers and keep current ones. Growth leaders and CXO's must understand how to strike a balance between performance marketing and brand equity development. Ben Grynol spoke with Nik Sharma, CEO of Sharma Brands, to discuss the advantages of each strategy and various sorts of growth levers.

Daniel's back with 7 questions for wife and top marketer Ari, in this quickfire round.Hear the best advice she's ever been given and some of the marketing tactics she's bullish on.And if you enjoyed this episode, check out the full episode here: https://pod.link/1527434899If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Ari:LinkedIn: linkedin.com/in/arimurrayKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you create content that converts? Ask Ari Muray, VP of Growth at Sharma Brands and creator of the Go-To-Millions newsletter, reaching more than 14.5k subscribers twice a week.Join Daniel and Ari for this AirMeet virtual event, where Ari unpacks her playbook on content that converts.Follow Ari:LinkedIn: www.linkedin.com/in/arimurrayKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

The Danny Miranda Podcast Podcast Notes Key Takeaways All else being equal, the person who knows how to write a good cold email will be exponentially more successful than the person who doesn't Networking is not just about getting contact information; it's figuring out how to help the person you connect with Spend time with people that give you energy when you are around themPut yourself in a position where you are excited about what you are doingPersistence is required for success; you will eventually figure it out if you stay at it long enough  Think of the brand you are creating as a person, and brainstorm where this person would hang out, what platform they would use, who they would interact with online, etc.  Nik believes there will one day be a “Feastables Mafia” like there is a PayPal Mafia todayRead the full notes @ podcastnotes.orgNik Sharma is a brand builder. He's the creator of Sharma Brands (a marketing agency that's worked with MrBeast and Emma Chamberlain). In this conversation, we spoke about not going to college, how he's used Twitter effectively, the two skills everyone should learn if they're about to graduate college, and how he got in contact with Mark Cuban via cold email. (0:00) Bob The Builder (2:16) Nik's Childhood Teacher (6:39) Skills To Learn (9:49) Mark Cuban Email (13:45) Vibes (14:40) David Perell Friendship (16:08) Saving Cousin's Life (18:49) Death (21:11) Building A Brand (26:55) Working With MrBeast (33:30) Working With Emma Chamberlain (37:04) Small Inflection Points (40:45) Not Going To College (47:00) Gary Vaynerchuk (49:55) Scaling Sharma Brands (53:39) Twitter (59:20) Challenge Nik's Links Twitter: https://twitter.com/mrsharma Cold Email Thread: https://twitter.com/mrsharma/status/1463205121979002890 My Links ✉️ Newsletter: https://dannymiranda.substack.com

The Danny Miranda Podcast Podcast Notes Key Takeaways All else being equal, the person who knows how to write a good cold email will be exponentially more successful than the person who doesn't Networking is not just about getting contact information; it's figuring out how to help the person you connect with Spend time with people that give you energy when you are around themPut yourself in a position where you are excited about what you are doingPersistence is required for success; you will eventually figure it out if you stay at it long enough  Think of the brand you are creating as a person, and brainstorm where this person would hang out, what platform they would use, who they would interact with online, etc.  Nik believes there will one day be a “Feastables Mafia” like there is a PayPal Mafia todayRead the full notes @ podcastnotes.orgNik Sharma is a brand builder. He's the creator of Sharma Brands (a marketing agency that's worked with MrBeast and Emma Chamberlain). In this conversation, we spoke about not going to college, how he's used Twitter effectively, the two skills everyone should learn if they're about to graduate college, and how he got in contact with Mark Cuban via cold email. (0:00) Bob The Builder (2:16) Nik's Childhood Teacher (6:39) Skills To Learn (9:49) Mark Cuban Email (13:45) Vibes (14:40) David Perell Friendship (16:08) Saving Cousin's Life (18:49) Death (21:11) Building A Brand (26:55) Working With MrBeast (33:30) Working With Emma Chamberlain (37:04) Small Inflection Points (40:45) Not Going To College (47:00) Gary Vaynerchuk (49:55) Scaling Sharma Brands (53:39) Twitter (59:20) Challenge Nik's Links Twitter: https://twitter.com/mrsharma Cold Email Thread: https://twitter.com/mrsharma/status/1463205121979002890 My Links ✉️ Newsletter: https://dannymiranda.substack.com

The Danny Miranda Podcast Podcast Notes Key Takeaways All else being equal, the person who knows how to write a good cold email will be exponentially more successful than the person who doesn't Networking is not just about getting contact information; it's figuring out how to help the person you connect with Spend time with people that give you energy when you are around themPut yourself in a position where you are excited about what you are doingPersistence is required for success; you will eventually figure it out if you stay at it long enough  Think of the brand you are creating as a person, and brainstorm where this person would hang out, what platform they would use, who they would interact with online, etc.  Nik believes there will one day be a “Feastables Mafia” like there is a PayPal Mafia todayRead the full notes @ podcastnotes.orgNik Sharma is a brand builder. He's the creator of Sharma Brands (a marketing agency that's worked with MrBeast and Emma Chamberlain). In this conversation, we spoke about not going to college, how he's used Twitter effectively, the two skills everyone should learn if they're about to graduate college, and how he got in contact with Mark Cuban via cold email. (0:00) Bob The Builder (2:16) Nik's Childhood Teacher (6:39) Skills To Learn (9:49) Mark Cuban Email (13:45) Vibes (14:40) David Perell Friendship (16:08) Saving Cousin's Life (18:49) Death (21:11) Building A Brand (26:55) Working With MrBeast (33:30) Working With Emma Chamberlain (37:04) Small Inflection Points (40:45) Not Going To College (47:00) Gary Vaynerchuk (49:55) Scaling Sharma Brands (53:39) Twitter (59:20) Challenge Nik's Links Twitter: https://twitter.com/mrsharma Cold Email Thread: https://twitter.com/mrsharma/status/1463205121979002890 My Links ✉️ Newsletter: https://dannymiranda.substack.com

Nik Sharma is a brand builder. He's the creator of Sharma Brands (a marketing agency that's worked with MrBeast and Emma Chamberlain). In this conversation, we spoke about not going to college, how he's used Twitter effectively, the two skills everyone should learn if they're about to graduate college, and how he got in contact with Mark Cuban via cold email. (0:00) Bob The Builder (2:16) Nik's Childhood Teacher (6:39) Skills To Learn (9:49) Mark Cuban Email (13:45) Vibes (14:40) David Perell Friendship (16:08) Saving Cousin's Life (18:49) Death (21:11) Building A Brand (26:55) Working With MrBeast (33:30) Working With Emma Chamberlain (37:04) Small Inflection Points (40:45) Not Going To College (47:00) Gary Vaynerchuk (49:55) Scaling Sharma Brands (53:39) Twitter (59:20) Challenge Nik's Links Twitter: https://twitter.com/mrsharma Cold Email Thread: https://twitter.com/mrsharma/status/1463205121979002890 My Links ✉️ Newsletter: https://dannymiranda.substack.com

Nik is the CEO of Sharma Brands, a strategic initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms. Nik is one of AdWeek's Young & Influential, Forbes 30 under 30, Business Insider's up and coming Investors to Watch, and an investor and advisor to some of the fastest-growing brands in commerce.Follow Nik at https://twitter.com/mrsharmaFollow Club CPG at https://twitter.com/CPGCLUBTo learn more about Crypto Packages Goods, visit https://www.cryptopackagedgoods.com/

What does it take to make a successful ecommerce brand? On this 100th episode we find out with Ari Murray, who's worked on some of the biggest brands on the planet. Ari is currently Director of Growth at Sharma Brands, but also ran ecommerce for Poosh by Kourtney Kardashian, Aboutface Beauty by Halsey, Pressed Juicery, and Snacknation. Daniel and Ari are a husband and wife team at the top of the marketing game and this conversation is a special one. Hear Ari get into the weeds of what you need to think about before hitting the launch button, why performance marketing should own the website, and how Daniel and Ari met. You'll also hear Ari's hot take on the role of teams in launching an ecommerce brand. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!. Follow Ari: LinkedIn: http://linkedin.com/in/arimurray (linkedin.com/in/arimurray) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing)  Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)

In today's episode we speak to Nik Sharma, CEO of Sharma Brands. Nik is known as the ‘DTC Guy' (DTC being Direct to Consumer) and he is widely considered as an expert in the field and has helped generate over $100m in online revenue. Sharma Brands is a strategic initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms. They have worked with brands such as Rocnation, Jim Beam Whisky and The Pill Club. Nik has received a lot of recognition in the field and is one of AdWeek's Young & Influential and a Forbes 30 under 30. Nik has developed a loyal following through his weekly newsletter where he discusses DTC as well as on Twitter as an influencer where he has over 135k followers. As well as a DTC and e-commerce expert, Nik is also a very active investor in early stage businesses and has invested in more than 50 companies to date. Nik Sharma: https://www.nik.co/ Episode recorded in April 2022 Business Over Chai Resources Our mission is to share startup stories that will inspire the next generation of entrepreneurs across the South Asian community. #businessoverchai Co-hosts: Andy Paul & Sunny Nagi - Website: https://www.businessoverchai.com/ - Instagram: https://www.instagram.com/businessoverchai/ - Facebook: https://www.facebook.com/businessoverchai - LinkedIn: https://www.linkedin.com/company/business-over-chai-podcast - Twitter: https://twitter.com/bizoverchai - Linktree: https://linktr.ee/businessoverchai Give us a review! If you enjoyed this episode please leave a 5 star review wherever you're listening! Don't forget to subscribe and share this podcast with your friends and family! Disclaimer The views and opinions expressed in this podcast are of the guest and/or co-hosts and are not representative views held by employers or other related parties.

Customer Intent.According to Nik Sharma, today's guest, that is the future of consumer behavior. In order to succeed, whether it be your product, marketing, or supply chain, you will need to innovate. Nik discusses the challenges of sourcing overseas, how e-commerce will continue to innovate, and why the most successful supply chains always have a backup plan. As a Forbes 30 Under 30 Marketer, Nik knows a thing or two on how to build massive DTC brands.—Guest Quote“It's our job to make sure that whenever something goes wrong, that we have to have three backup plans always moving in parallel so that we're never missing that launch date. And there is always something that will go wrong.” - Nik Sharma —Time Stamps *(0:30) Intro to Nik*(1:30) Meet Nik!*(8:45) What Nik was most surprised about in the supply chain world*(12:38) Segment 2: Houston We Have a Problem *(15:08) Let's talk finances*(18:50) Segment 3: Shit Show Stories*(22:54) Segment 4: Back to the Future*(27:44) Nik's predictions*(30:05) Segment 5: Quick Hitters—Sponsor:This podcast is powered by the team at Stord. Turn your supply chain into a competitive advantage. Go to Stord.com to learn more.—Links Connect with Nik Sharma on LinkedInConnect with Alex Kent on LinkedinCheck out the Stord WebsiteCheck out the Sharma Brands Website

On this episode, I offer up a little perspective on Nik Sharma's newsletter from May 15th, 5 reasons to hire internally vs use an agency" I want to preface this by saying that agencies are 100% worth using at the right time and place. At Sharma Brands, we tell clients that we like to work with them for 6-8 months and then graduate them. A part of that off-boarding process, many times, includes helping recruit new talent to be in-house. There's no doubt that working with an agency will help build your brand, but for most people who are within the range of $10M to $500M in annual revenue, you should aspire to be in-house for your always-on marketing channels. Here is why I think paid media should be brought in-house: No one is FULLY dedicated to your account. If you work with an agency where they don't cap the number of clients they bring on, then you're essentially one of many to-dos's on their plate. The problem with this setup, especially in lower-funnel media, is that you need someone who's refreshing the ad account and testing new things on a constant basis. The economics don't make sense. I'm always fighting for founders with this email, so as much as my agency friends will hate this, it's true. I remember approving agency invoices for $100k while spending $1M in media and thinking, "What are we doing paying $1.2M a year when we can build our own team in-house for half the cost?" After a certain point, it makes a lot more fiscal sense to bring these needs in-house. If you're digital-only, you'll need 2 media buyers (social + search), a strategist/director, and a coordinator. The argument that the agency sees multiple businesses and can apply shared learnings is usually false, too. How many times has an agency come to you and said "We're seeing this work really well with another brand, and we'd love to test it with you!" Probably once? Maybe never? You don't own your learnings. One downside to having your digital advertising fully outsourced is that you don't own any of the learnings when they're gone. You don't know why certain optimizations were made, why a specific audience was switched from Cost Cap to Bid Cap, or what worked when Taboola was tested and worked or failed. This is the main reason we don't do any media buying for our Sharma Brands clients... we want you to have the learnings, not leave when we're done in 8 months. They're not producing creative, landing pages, etc. Media buying is slowly becoming a commodity, and tons of agencies said the same thing this past weekend, too! So, what makes digital ad spend more or less effective? It's everything around it — the software stack, the Northbeam attribution, the HOOX landing pages, the ad creative, the top of funnel marketing, the website conversion optimization, etc. So, remind me again why you're paying 10% on top of your customer acquisition cost for something that's already scaling? You can do a hybrid approach. You also don't need to go all agency or all in-house — do a hybrid! At Hint, as we transitioned in-house, we worked with Kevin Simonson's agency, Metric Digital (acquired by Wpromote), to support media buying as we brought the team fully in-house. I later learned this was something Metric Digital does to help a lot of DTC brands. Lots of brands will also have digital ad spend in house, and then keep things will less scale outsourced, like TikTok, out of home, podcast, influencer, etc. Another approach is to also have an in-house team with MentorPass credits, where full marketing teams can just learn from other industry experts. Generally, you don't need to be all or nothing. But at the end of the day, with paid media, it makes sense to bring it in-house as you scale past $1M in spend. If you're spending $10M+ a month, then you might go back to a larger agency for extra hands at a fraction of the cost.

Nik Sharma knows the power of TikTok and he knows it inside out. He's here to get you started right away on harnessing its potential. That's playbook one.  Alex and Nik, of Sharma Brands, go through a quick run through of Nik's two other actionable playbooks with insights you'll want to implement today, and all within 30 minutes. You'll hear how to convert visitors to customers with the red-carpet treatment, delivered through highly personalized landing pages and using push-pull marketing techniques. Next, Nik talks through zero data and how to flesh out customer relationships with simple post-sales surveys. You'll discover how this data can help shape future experiences that keep customers coming back for more. Nik is at the top of his game as a brand advisor, operator and investor offering strategic growth marketing solutions to some of our favorite brands and creators. One guest, three playbooks and all inside 30 minutes. Follow Nik: LInkedIn: https://www.linkedin.com/in/mrniksharma (linkedin.com/in/mrniksharma) Twitter: https://twitter.com/mrsharma (@mrsharma) Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx (https://twitter.com/alexgarcia_atx)

Nik is the CEO of Sharma Brands, a strategic initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms. Nik is one of AdWeek's Young & Influential, Forbes 30 under 30, Business Insider's up and coming Investors to Watch, and an investor and advisor to some of the fastest-growing brands in commerce. Subscribe to his newsletter here: https://nik.co/email

Jason talks to Nik Sharma about how community always overpowers bells and whistles, what works in building a community for (and with) your customers, and his thoughts on how NFT's will impact ecommerce. For the launch episode of Building Blocks with Jason Wong, Jason sits down with an old friend and DTC expert, Nik Sharma from Sharma Brands. Both Jason and Nik agree that the hardest part of any brand's story is taking it from 0 to 1, and Nik recently had a big success doing just in one of the most saturated markets in existence right now - skincare. Nik and Jason jump into how even with a competitive space brands can succeed on the strength of their product's legitimacy and the brand's community. From community, we jump into exactly what it is that makes some brands lifestyle brands (and others not) and how these kinds of lifestyles are exactly the reason why ecommerce entrepreneurs shouldn't tune out of the conversation about NFT's. They're not just tokens but the most exciting way to give customers exclusive access that Nik and Jason can imagine for the future. Nik Sharma's newsletter: Nik.co/newsletter Building Blocks website: bbclass.co Jason's Twitter handle: @eggroli

Levels Head of Growth, Ben Grynol, sat down with CEO of Sharma Brands, Nik Sharma, to discuss different types of growth levers and their outlook on performance marketing. Become a Levels Member – levelshealth.com Learn about Metabolic Health – levelshealth.com/blog Follow Levels on Social – @Levels on Instagram and Twitter

Have you checked in on the FBI agent in your phone lately? Winter can be tough, you know. They could probably use a muffin basket or something.I'm only kind of kidding because there isn't actually an FBI agent in your phone, but there might as well be given the incredible amount of data that you offer up every time you paw through Instagram to find your high school nemesis or type in “perciatelli vs bucatini” on Google.This week on Thinking Is Cool, I explore the depths of surveillance capitalism we've willingly and unwillingly submitted ourselves to. It's pretty astounding how much we don't know about the information we hand over in the form of anonymized data. It might not seem like a big deal when you think about it in the context of just yourself—I mean, realistically I'm 1 of about a million carbon copies of girlies in their late 20s who like to read and also like to dress like Claudia Schiffer in the '90s and also have a fondness for matching sets and also think maybe snail mucus will cure their skin problems. But when you think about the ways the data we may or may not care about can be weaponized en masse to literally shape society…things get kind of scary.This episode explores those fears. But it also offers solutions and considerations that were entirely new to me, a power internet user, when I heard them first. Listen and send to the friend in your life who's holding out on Instagram Reels because TikTok is a Chinese-owned entity.Important deets:My guests are Nik Sharma, head of Sharma Brands and Twitter's go-to DTC Guy, and Robert Reeve, a privacy tech expert whose thread on data-driven ads and surveillance went viral last year. They're both incredibly intelligent.Get your Massican here. My favorites are the Annia and the Sauvignon Blanc.It would be great if you shared this episode! And even better if you shared this episode and then rated and reviewed the show. And even better than that? Sharing, rating, reviewing, and subscribing to my newsletter. Do that here.

Subscribe to DTC Newsletter - https://dtcnews.link/signup While we're getting ready and ramping up for a killer year of all-new podcasts, we thought we'd bring back one of our favorite episodes from 2021. We welcomed DTC legend Nik Sharma, CEO of Sharma Brands - consultant to the DTC and CPG industries helping launch, develop, scale, and expand businesses. We discussed: The state of DTC brands in 2021. Utilizing performance branding. Dropping customer acquisition costs. DTC on TikTok. Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Nik Sharma is the founder & CEO of Sharma Brands, a strategic-initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms. He's worked with brands Hint Water, Pill Club, JUDY, Roc Nation, Dude & more which has resulted in new strategies, milestones, and millions of dollars in additional revenue for these companies. He was selected as Forbes 30 Under 30 in 2019. Some people know him as “THE DTC Guy”.   Topics : - Building Inner Confidence - The people around you need to push you to be your best - Approaching where people aren't approached - Finding the 1% introduction - Being the founder - 9-5 & 5-9 - Balance and Scheduling Sleep -Delegating is key - Associating yourself and your business as one (billboard mentality)   Connect with Nik! Twitter : @MrSharma Check out Shrama Brands! Website : SharmaBrands.com   Download the Stay Dialed In App today! Website : Join.StayDialedIn.com   Sign up for the Stay Dialed In Newsletter! You wanna help blow this podcast up? GREAT! Here's how: Leave a 5 star review on the podcast app with your hot take of the show Share out the episode on your IG story tagging me @Bobbbaaaay —- Follow The Bearded Man! Instagram : @Bobbbaaaay YouTube : @BobbyHobert Twitter : @Bobbbaaaay Website : ItsTheBeardedMan.com 

On this episode of Just Raised, Joe Sweeny interviews Adam Ryan and Becca Sherman, Cofounders of Workweek, a new media company focused on creators. We also announce that Workweek has acquired the Just Raised podcast!  To celebrate, Just Raised joining Workweek, we're giving away $100,000 to an early stage startup founder. $10k in Cash $50k investment from Workweek $40k in ad and job board credits But most importantly, connections. We're introducing the winner to mentors and VCs, including: Packy McCormick at Not Boring, Alex Lieberman Cofounder of Morning Brew, Mario Gabrielle at the Generalist, and Nick Sharma of Sharma Brands. Plus many more. To apply check out this link:https://bit.ly/justraisedgiveaway (https://bit.ly/justraisedgiveaway) You can follow Workweek on Twitter https://twitter.com/workweekinc (@workweekinc) To stay up-to-date on all things Just Raised, visit https://workweek.com/brand/just-raised/ or follow Joe Sweeny on Twitter https://twitter.com/JoeySweeny (@JoeySweeny)

Simi sits down with Nik Sharma of Sharma Brands. Nik got his start in one of the most unique ways we've yet to see on this podcast: by managing  social media for influential celebrities like Priyanka Chopra and Pitbull when he was just 15 years old. With that as his start, Nik decided to forgo college to make his mark in advertising and marketing. He eventually made his way to Hint Water to lead their Direct to Consumer (D2C) business. He also built audiences for Bustle Media Group and Refinery 29 and served as Head of D2C for VaynerMedia. This all paved the path to Sharma Brands, where Nik advises companies on how grow and scale online.  His portfolio of companies he advises and has invested in spans Morning Brew, Pill Club, JUDY, Orgain, and The Juggernaut. And because advising wasn't enough, he recently launched a rolling fund called Masala Capital. In this episode, we dive into Nik's moniker as the "D2C guy," his origin story, and what it means to define brands of the modern era.For more episodes, visit southasiantrailblazers.com. Subscribe to our newsletter to get new episodes in your inbox. Follow us @southasiantrailblazers on Facebook, Instagram, and LinkedIn.

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we welcomed DTC legend Nik Sharma, CEO of Sharma Brands - consultant to the DTC and CPG industries helping launch, develop, scale, and expand businesses. We discussed: The state of DTC brands in 2021. Utilizing performance branding. Dropping customer acquisition costs. DTC on TikTok. Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Do you want to achieve professional and career growth fast? Consider cold emailing leaders in your field. For Nik Sharma, he realized the power of cold email in high school. Yes, high school. In this episode, Nik details tactics, insights, and stories including about successfully emailing Mark Cuban. Nik is the Founder of Sharma Brands and is also known as "The DTC Guy" because of the brand and reputation he has built through his work with Hint Water, JUDY, and Pill Club to name a few. In this episode, you will learn:- details, strategies, nuance with cold email- why cold emailing for someone else has benefits- why being funny and creative is rewarded when cold emailing people- why "DTC" or direct-to-consumer can also be applied to finding a job- how to find your next side hustle by talking to a leader in your field As always, this episode with notes can be found on my websiteLearn more from Nik on Twitter

Nik Sharma, of Sharma Brands joins Search Engine Journal Founder Loren Baker to talk about the best chat, email, loyalty, and other ecommerce apps you can use, how they work, and how they help with long-term customer retention after the initial SEO sale.

Nik is the CEO of Sharma Brands, an agency that advises some of your favorite brands including Caraway Pans, Haus, JUDY, and Hydrant. Nik is commonly known as the DTC guy on the internet, but what most people don't know is he thinks sushi is overrated and Soulcycle is better than peloton. Nik made a ~40-page deck on how I think about brand launches (complete with examples of creative, landing pages, media strategy and much more) and it's completely free. Sign up for his emails here: http://signupforniksemails.com/ Feel free to reach Nik @mrsharma on twitter and me @shardulgo on twitter. If you have any feedback on the podcast or want to be a featured guest, DM me on any platform @shardulgo. Thanks so much for reading and listening!

Hello and welcome to the Three Good Things podcast where I talk about Three Good Things. Today I had a fantastic guest on the podcast, Nik Sharma of @sharmabrands. We talked about cooking, Kamala Harris being the VP nomination, Stripe naming a new CFO in Dhivya Suryadevara, who we're rooting for in the NBA and how we've both met Casey Neistat on different occasions. Nik sent me this long ass bio about him, so I'm copying and pasting here: Nik is the CEO of Sharma Brands, a strategic-initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms. Nik is one of AdWeek's Young & Influential, Forbes 30 under 30, and an investor and advisor to some of the fastest growing brands in commerce. His work with hyper-growth brands like Hint Water, Pill Club and JUDY have resulted in new strategies, milestones, and millions of dollars in additional revenue for the companies. He has a keen eye for sociological advancements in culture and a data-driven mind for what works and what doesn't in a rapidly changing environment. We live in a world where data is abundant but what to do with that data is where Nik thrives. The balance between research, content, distribution and the unknowns is his juggling act. Nik lives in New York where he spends much of his spare time solving the Rubik's Cube of cost-effectively driving sales for his brand partners. And occasionally he'll stop by a local Soulcycle or Rumble to let off a little steam. Reach out to Nik on Twitter @mrsharma and me on Twitter @shardulgo. As always, thank you for reading, listening and feel free to share this podcast. Thanks! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app