Podcasts about spredfast

Chris Harrington, President Global Revenue and CRO at Entrata. Entrata stands out as the exclusive provider of comprehensive property management software, boasting a unified login and an open-access platform. Its extensive array of online tools encompasses websites, mobile applications, payment systems, lease signing, accounting, and resident management. Chris brings a wealth of experience, having previously held executive positions such as CEO at XANT.AI, a seat on the board of directors at Spredfast, and the presidency at DOMO.INC. Tune in to gain a deeper understanding of what truly matters in life.In the pursuit of professional success and career advancement, it is often believed that one's ability to listen, rather than speak, holds the key to victory. The old adage holds true: "You win with your ears, not your mouth." This principle emphasizes the importance of active listening and understanding in achieving personal and professional growth. In a world that often values charismatic speakers and persuasive talkers, it is easy to overlook the power of attentive listening. However, those who recognize the significance of this skill are poised to excel in their careers. By focusing on absorbing information, perspectives, and feedback, individuals can gain valuable insights that can shape their decision-making processes and drive their success.Transparency in business is an essential ingredient for sustainable success. Regrettably, it is all too common for founders and leaders to fall into the misguided belief that certain aspects of their company should be concealed. However, embracing transparency can foster trust, accountability, and long-term growth. In an era where information flows freely and stakeholders have access to a wealth of resources, concealing crucial details can be detrimental to a business. Instead, transparent practices empower founders to build credibility, attract loyal customers, and cultivate a positive reputation in the market. By openly sharing information about a company's values, mission, and operations, founders can establish a strong foundation of trust with stakeholders.Where to find Chris Harrington:LinkedIn: https://www.linkedin.com/in/cch360/Twitter: https://twitter.com/CCH360Sirva SoundbitesExplores the latest trends and topics on global talent mobility and the future of work.Listen on: Apple Podcasts Spotify-Where to find Tyler Hall: LinkedIn: https://www.linkedin.com/in/tylerchall/ Newsletter: https://www.linkedin.com/newsletters/the-tyler-hall-archives-7018241874482122753/ Twitter: https://twitter.com/sirTHALL Work with Tyler: https://www.tylerchristianhall.com/

I have had the opportunity to meet many of the executives who planned on attending the Protective Intelligence Summit hosted by Ontic last month. Staying true to the summit's theme to “widen the aperture of security”, I had been meeting with HR, CISOs, CSOs, CCOs, and Chief Legal Officers (CLOs). I also was preparing to facilitate a discussion around uniting Legal and Security at the Summit. Before I did so, I decided to meet with Ontic's CLO. Scott Shepherd has a unique background.  He had been the CLO at Khoros and the VP of Legal at Spredfast. Prior to Spredfast, he was a General Counsel, law firm partner, and USMC Lieutenant Colonel. His educational background spans public policy, political science, and law. I also was interested in the survey Ontic had done across these leadership disciplines and how it would apply to the CLO function. I found an excellent article written by Scott and Fred Burton, an industry thought leader in protective intelligence, written for the legal profession. We sit down, discuss the article, his experience and his learnings from the industry and the survey. Enjoy the conversation.

Welcome to Scale Your Sales Podcast Julie Mann a 4x Sales Leader, known for building and scaling top-performing sales teams in rapid growth environments. Julie has built and led award-winning teams at many of the top Austin tech companies like Vrbo/HomeAway, Spredfast, Optimizely, and now Upland Software. You are going to love this episode, Julie shares fantastic tips on the best growth strategy, which is your nurture campaign.  She said that almost opportunities should be 40% of your sales revenue if you systemise it.  Listen and find out how and let us know what you think? We were talking about the elections plus we've got black lives matters and in London, we've gone back into the second lockdown so there's a lot going on. You've got these high growth companies that are really all primed and ready to go, how are you managing your sales team to stay relevant to their customers, to stay motivated and to keep the company growing? Yeah, it's definitely a challenge in a pandemic for sure. I think there are two things that I think about; one is we've got to change the way we communicate to our customers and our prospects when we're not face to face. We have to be able to be engaging in the small amounts of times that we have in front of them and be relevant and focused on what they care about/. Two, and where I probably have spent most of my time as an SDR leader, is making sure that we're connected as a team. People feel emotionally supported and people are engaged and able to learn and be educated on products and selling knowledge throughout all the crazy things going on in the world. As well as just having a space to talk and vent and be supported. I would say one of the things that we do on our team to just help the connection with the team make sure people feel supported. We do a couple fun happy hours a month where we'll do a costume contest or we'll do pets and babies get to come and people just get to share about their life and vent and have that human connection in such a weird time. Then from a training and learning perspective, something that I’ve realized, the attention span of humans is now I think lower than that of a goldfish. We can't just put a deck in front of people and say hey, learn this their eyes glaze over and it becomes really hard for people to retain info. What we've done is we've really gamified most of our training so I use a tool called Kahoot where you can have people voting, you can set up teams and matches. We do a lot of prizes and fun things to keep people engaged. Those two things I think have helped let the team feel we're all in this together, we're going to get through this together, there's a safe place to talk about relevant issues and unwind a little bit with the group you work with every day. We can still hone our craft and get better at things, we just have to do it in a little bit of a different way. Have you changed the targets in light of the environment we're in? I will say we had our best quarter ever during the pandemic. In the first quarter of the pandemic which was really challenging for most people and there wasn't really a need at Optimizely to change the targets. We did have to get really scrappy and we did have to meet people where they were because just trying to roll over and throw out a sales pitch to people who have some pretty real concerns on their mind now is just not the way to go. We tried to meet our buyers and our customers where they were and what they wanted to talk about. How can we just help you, how can we add some value or give you some advice, what you're trying to do whether you go with us or not? That tactic really worked. It's interesting because you're having to do that with your team and then your team are having to do that with their customers. I wonder how much of this will continue after the pandemic?  I think some of it will change the way we do things. I think some of it is for the better. Sometimes you get wrapped up, I know for me personally I do in just quantity and volume of things and there's always that balance between quantity and quality. It's really important but you sometimes lose sight of, let me just think about this as this person as a human, like what do they care about? What do they need help with? Let me stop the process for a minute to just try to be a human who can help another human. I’m hoping this part stays I’ve seen some really great things come from people just offering help and resources without expecting a return. I’m hoping that stays for sure. I think we've also learned that you don't have to jump on a flight or fly out a million people to go meet somebody face to face, that there are efficient ways that we can use the time to get the same things accomplished. Allow people to also be at home with their family more and not be commuting back and forth all of the time. It's that real integration of personal and business that I think we're finding a sweet spot on during this, which is a silver lining in a tough time. What practical strategies can you offer that has enabled buyers to buy more and for your sales team to build long-term relationships? I am a huge fan of really using nurture tactics to help your customers and help your business. I would say tangibly what that looks like is so many times we spend so much effort trying to figure out who a buyer is and we find that they're interested, we find we're talking to the decision-maker maybe and we have a meaningful conversation with them and for whatever reason, they don't end up buying. What do we do, we go back and we say okay, let's go find different people from different companies. We just isolated a needle from the haystack and we basically just throw it back in the pile of the haystack and go try to find a different needle. That tactic just isn't very effective and you spend a lot of money and waste a lot of time if you're not really thoughtful. About, let me collect this needle and I’m going to put it in a pile of a bunch of other needles that I can tap into at the right time so using nurture tactics where someone's an almost opportunity meaning you are talking to the right person they have a really big need they're looking at vendors and shopping for something that your solution also can help them with but maybe the timing just isn't right or budget isn't right. Instead of giving up on that whenever they fall out of the funnel and trying to go get something new, keeping that group together and just being human there. I totally understand that this wasn't a fit for you today just curious so that I can learn and get better, who did you go with? What were they doing better than what we did? You start to build a relationship and trust with somebody and then you check on them throughout, is it going like you thought? I thought of this because we talked about this very specific thing and I wanted to send it your way. People love to buy from people that not only they trust but that did take a genuine interest in trying to help them, as opposed to you've got a pain point I have a solution. It's deeper than that and so having really thoughtful nurture processes set up to help you facilitate that type of relationship, is huge and can be a really big part of a company's growth. It reminds me when I spoke to Alice Kemper, she was saying that she was the top salesperson and that was exactly her tactic she nurtured relationships and stuck with them, she said she won a huge portion of my business because of that that, they weren't ready now but they became her friends and even when they move companies she stuck with that relationship. So often they make a decision it's a big decision but they're not always happy with the decision they made and they're looking to get out of it. If you stay close to them then often you can win back and it seems crazy that salespeople don't do that, after nurturing that relationship you've got them to a peak level and then walk away from it so I think that's a great tactic. The reason why I found that most salespeople don't do that is not because they're not thinking this is a great idea or they're not smart enough to do that, or they don't know that there's value in it, it's because there aren't systematic processes in place to help them do that. Something as simple as, any time you have a meeting let's say an AE holds a meeting and there's something missing, there's timing or budget, something's missing, just having those clear criteria checked there and having an AE say this is an account we should nurture in checking a nurture box. Now you can run reports, you can have this visual of what was missing when was the time of this, is a high priority account for me to nurture and then you start to be able to do it in a systematic process-oriented way. Lori Richardson said to have a third list and that's the third list. Nurturing is where you win a lot of deals as well rather than the acquisition side. Let's talk about diversity. You're at a senior level and there must have been some challenges that you found moving up the ranks and moving around companies? I think we've made progress, if I look over the time that I’ve been in sales over the last 12 years, seeing leadership groups that were solely men, to women creeping into different ethnic backgrounds being invited in a bit more, we've made some progress. I don't think we've made enough at all and I’ve certainly had those experiences especially younger in my career that really shaped my point of view on things and maybe not for the better. I saw environments where it was really all men making the decisions in leadership and in sales and it was a boys club where not only was it inside of the office it was outside of the office and at team events and team outings. You would see behaviour where it really from leadership people were setting the precedent of this behaviour is okay you can get wild and party. I feel like some of that has become unacceptable and people have said that out loud, others have adapted the way that they behave but we're not there yet. Where we're getting an equal amount of voices. Anytime I make a decision that's a big decision the first thing I do is, how do I get context about what exactly is going on from different types of people because that always shapes. Maybe they're a loud voice that wants me to go do something I’m not going to go do it but that will shape my judgment and my opinion of what's going on and inform my decision. There really isn't enough of that going on I think people there are a lot of allies in men and in people who are sort of that majority where they are now speaking out and inviting women, inviting people of culture and different backgrounds, a different diversity of thoughts, to come into the equation and the decision-making process but it's just not happening enough yet. It's interesting because our customers were all in a global economy and our customers, therefore, are very diverse and it seems crazy that knowing that the way e-commerce is moving forward and commerce is moving globally that we haven't thought about that, we are still kept it pretty linear and non-diverse. There are lots of barriers that are still in the way when it's the smart business decision. I think for one, you have to start at the beginning what are the entry-level jobs that are being hired for today that in five years these folks will be in leadership positions. Like if we don't do the work early, I’m fortunate enough that I get to run an SDR team that is the entry to sales and I really pride myself on hiring people that will progress and maybe my boss one day. I think being really thoughtful about diversity from that point is super important. It is a natural tendency for anyone to decide to appoint somebody that relates to them in certain ways and we're used to thinking about they look like me, they sound like me, they act like me but there are other things that we can all relate to that have nothing to do with gender and race and we have to just be really intentional about doing that. I don't think people are really coming into the interview room coming into the decision-making process about a candidate with. what can we relate to and let's take these other biases aside and are they going to be able to give me an opinion that's totally different than mine? We're just not conscious enough about making that decision, so we've got to start from both ends when you're someone in the room hiring being really thoughtful about getting that diversity of thought and diversity. Then when you're somebody who is the feeder for lots of other roles that are re going to be influential in the company making that a priority. What tried and tested strategy would you offer listeners to scale their sales? It's the nurture strategy and there are two ways to do it. a successful enterprise SAS company should have 40 percent of its revenue coming from an account that at one point was interested in buying, fell out of the funnel and then was captured back in. That's how you work smarter not harder and so I would say there are two things to think about to make you successful as an individual seller that will scale your organization. Really aid in tremendous growth, it's the almost opportunities, the almost sales funnel opportunities that come in but they're missing timing budget maybe it's authority you're just not quite high enough in the org, being able to isolate those and really workshopping them and building relationships there. The other one is the full-on close loss opportunity, the ones that were in the funnel had great conversations started progress really thought it was a close to becoming a deal and fell out because they went to a competitor or usually that's what happens or decided that the budget was too high. Trying to learn and not for the sake of pushing and peddling your number but for the sake of actually learning what is it that your product didn't have, what is it that made the customer go with someone else. If you can catch these, as well let it inform your process and your sales cycle. Then be sure that you're reaching out and building those relationships in a timely fashion, I guarantee those are the two keys to scale your sales. How do you catch those when you say catch those what do you mean, what you need in place to make sure you don't lose them? You need some really good flags and identifiers in your salesforce process or whatever CRM that you're using. Whereas soon as an account executive is getting that signal that somebody isn't on board anymore they're going with a competitor that you are able to indicate on those fields this is what's happening the sale isn't going to go through, this is why and is as much detail as you can possibly have. There's an art to creating four or five fields that capture exactly what you need, the date of the contract that they are signing with, the new company, what competitor did they go for, what was the price, like get as granular and specific. People won't give you that information unless you've done your job and you're coming from that place of, listen I’m trying to be better and improve and I would love your help on that, tell me what I missed. Capture that information and then set up a view or a fuel line where you can see all of those at once. You start to see some correlations that you can deliver to decision-makers in your company, to either get better or to solve problems. Then you have a list of people that you will regularly connect with maybe in two, three or four months to just check on and genuinely say how's it going? Is there anything you still don't have not from a sales perspective but just from a human perspective and a developmental perspective where did I go wrong? I think you start to form some great relationships if you have a process that captures those three pieces and a way to view them all in front of you. When I say to catch the problem, we see an email come through that somebody fell out of the funnel or whatever but no one's just piling those emails and able to run a scalable process to make sure that you do the work so that there is a salesforce view of every single person that's happened to and there are reason codes that you're learning from. I think about it in two ways, one is the process component which you need to see the history of everything that happened in one place, it needs to be your source of truth and you can't do that if emails and communication aren't logged. Ensure you have a really clean salesforce or whatever CRM you're using so that you can visually see the life cycle of sales and marketing there. We sent a million emails to somebody who is already signing a contract about have you heard about our product, that's not a good experience, so visually being able to map that out. I think getting the context is the other piece and being able to hear so tools like Gong.io that can record every single call so that you can coach in live time so that you can really understand where reps maybe didn't deliver the value they should have or didn't say the things that that customer needed to hear at the moment and went off the rail a little bit which we've all done. Those two pieces together they tell the full story. I wrote her a post about Gong.io, nothing personal but this is just sounding like salespeople are going to be robots and I can see the sense in it but actually, we're moving away from the relationship because we're so focused on the data and dehumanizing sales and I wonder how far is too far? Yeah, I hear you and I think you could overuse a tool like that and make it very check boxy and prescriptive and let's make sure somebody does this or that, but then I think you lose sight of what the tool is really designed for. My favourite thing about a tool like that is that I can create these libraries of what good looks like, what is a great value proposition and there's probably 30 flavours of it, it's not just one, everybody has their own style. Especially to somebody new in their career, to showcase this is what good sounds like and this is what bad sounds like. No finger-pointing or hard feelings but it's good for us to get context about what's resonating and what's not. The ability to curate that sort of library and have those sound bites I think is the most valuable part of a tool like that. It's probably a popular answer but it is definitely true, I would say Brene Brown is my Shero. She is incredible I think just her point of view that she has about incorporating the human aspect of who you are and bringing that to work or anything you do. I can't tell you how many times when I started in sales it was there's personal and then there's the business side and like be sure that you're bringing your corporate side and for a long time I did and it was very buttoned up and I tried really hard to be this person that I thought I was supposed to be. There's a lot of strength in being vulnerable and being human and some of the things that people are fearful of letting out in the office place actually facilitate the biggest amount of growth. With my teams I’m transparent as I possibly could be, we call each other out very politely and appropriately. I want to live in a place where I can be vulnerable, where I can share things about my personal life like there are things to me that are way more important than work. I have a two-year-old daughter that is my life and it's important that people know that that's some of what drives me. That's a big part of my motivation and to get up every morning and be the best I can be. Without incorporating who I am authentically and the things that scare me and things that make me feel nervous, then you're only getting a flavour of me that I’m trying to curate just for someone else, not the real deal. I really encourage people that I work with to be their true selves and I think there's a huge place for that in the office and I’m seeing more and more people do that which I love. I feel like Brene Brown really inspired a lot of that change. You can reach out to me on LinkedIn Julie Mann. I’m currently at upland software about to build out another SDR team and which I’m super excited about. I would love I meet with lots of people from all different types of sales and marketing and different types of backgrounds just to learn and to share best practices get better at our craft. Feel free to reach out to me on LinkedIn send me an email and I’m happy to have a conversation. So you're recruiting? I am recruiting if you're an SDR or want to be a part of a cool program also reach out on LinkedIn. I’ve loved talking to you, you have shared such great insights and been very full and frank, so thank you for being a guest on Scale Your Sales podcast Julie. Thank you Janice I really enjoyed it. https://www.linkedin.com/in/juliemannaustin

In this episode, Monique teaches us how to redefine conflict for success. Request a Custom Workshop For Your Company Connect With MoniqueLearn more about Monique: Articulate PersuasionMore about Conflict: Thomas KilmannDownload Your Negotiation Preparation GuideMonique Maley, is the president and founder of Articulate Persuasion. She is an experienced, sought-after Consultant, Coach and Speaker who works at the intersection of Leadership and Language and delights in helping professionals scale their companies and careers through Rapid Growth by scaling their leadership alongside their organization. Monique began her professional life as a classically trained actor, yet understands entrepreneurs and CEOs because she has experienced the challenges of successfully leading organizations first hand.Monique provides current and future leaders with the insights, skills and strategies to connect with others, articulate their vision and value and embody a strong and authentic leadership style.She worked for more than 15 years in the theater and film industry in both the U.S and in London. Monique has also founded and grown two successful companies before deciding to start Articulate Persuasion. Since founding the company in 2011 she has been fortunate to consult with Fortune 500 companies and high profile professionals from around the world. Some of her clients include Whole Foods, HP, Spredfast, Dress for Success, TechStars, Tufts University, Dunkin Brands and the Austin Chamber of Commerce. She has a particular passion for elevating female executives into the C-Suite and the Boardroom.Bilingual and bicultural, Monique is a fluent Spanish speaker. She graduated from Tufts University in Boston and currently resides in Washington DC, although her business spans the globe.

“I create personalities for the computers that people talk to”  This quote comes from Wally Brill, Google’s Head of Conversation Design Advocacy & Education this week on the Shiny New Object Podcast. In this conversation, he takes us on a journey from being a record producer to an interactive opera composer and how he ended up leading Voice design for Google.    Wally points out that being able to have a conversation does not give you the qualification to teach a computer how to speak. There’s a “deeper layer” to conversation which we don’t always notice. For example, when we talk to each other we use “micro-expressions” which act as conversational cues and indicate our underlying emotions. But Voice assistants can’t see these micro-expressions. It’s like Google Home or Alexa only ever talk to you with their eyes closed. Wally’s job is to design human-like conversations for Google Assistant even though they don’t see and speak as we do. We aren’t born with the ability to read a room, we learn it from experience, which is why we have to teach it to computers. Wally goes deep into his craft explaining the importance of ‘Prosody’ which “is the melody of speech.” This melody is nuanced and not clear to everyone which is why there’s an abundance of ex-music professionals working in Voice User Experience design.   Wally’s Shiny New Object is Text-to-Speech. Midway through 2018 Google presented their ‘Duplex’ project. An AI function which talks over the phone like a human on your behalf and enables you to make dinner reservations without you actually speaking to someone. This demonstrates Wally’s stance that speech is the easiest interface to use. Learning how to use a computer is difficult - talking isn’t. His belief is that eventually, Voice will be sophisticated enough to understand all of the nuances in language. This will result in a seamless experience.   In a heated debate, Wally and Tom discuss the ways in which these advancements in Text-to-Speech will help people in real need. Voice Tech should be solving issues that affect people who can’t afford or don’t have access to smart speakers. Wally tells us that Text-to-Speech is helping illiterate people communicate and consume information through their mobiles giving them access to the internet in a way that wasn’t possible before. This could make a tangible difference to the lives of millions of people. Not just those ordering a Frappuccino on UberEats who would like it to be just a tad easier.    You can hear more from Wally in person at the brilliant www.madfestlondon.com/picnic on the 10th of July.   This podcast is sponsored by, Khoros.com. Khoros was very recently born after the coming together of Spredfast and Lithium. Khoros is a  technology software company that has over 15 years of leadership in marketing, care, and communities. And Khoros now offers one platform that unites marketing and care and helps brands create customers for life.     A big thank you to pavegen.com/ for providing the venue for this podcast. Pavegen are a UK energy and data firm who are working on converting footfall into energy that is stored off-grid.    Written by Jack Mitchell   Subscribe to the Shiny New Object podcast on Apple Podcasts here - https://podcasts.apple.com/gb/podcast/shiny-new-object/id1369215474?mt=2 Listen to the Shiny New Object podcast on Spotify here - https://open.spotify.com/show/03SUtq4qPFOhz0MYTAdOTX?si=1LLDVPy3Tp-o435EwVBwIw

“I make people want burgers” - this quote comes from Fátima Diez International Brand and Comms Manager at Five Guys this week on the Shiny New Object podcast. Fátima tells us that Five Guys’ marketing relies on listening to their audience and serving their needs in store and in social. Besides a PR retainer for their agency to act as a press office they don’t spend money on marketing, paid media or vouchering. In Fatima’s words they “grow genuine love instead of paying people to love us.” This sounds like the utopian vision that social media agencies sold to brands ten years ago but such hippie ideals were lost to an ad-funded facebook who demanded investment for their impressions. ;]Fátima Diez dreamed of becoming a translator in the European parliament but we’re lucky she ended up in marketing instead. As one of The Drum’s '50 under 30' I got the real sense I was talking to a future leader of the industry. She’s articulate, funny and smart and describes herself as “an idea and concept-driven person who has learned to speak in numbers”. She tells me “make sure you learn the language of the person you want to convince...look at how people are measuring their own success.” She warns her peers not to get sucked into buzzwords such as ‘purpose marketing’ confessing that Five Guys are “not challenging society...we are trying to make the best burgers and fries for each person.” This may be unconventional but Five Guys are opening a new store every week which is good work for “a very anti-marketing business.” “Brands need to focus on improving consumers lives and make their experiences better. Listen to the customers, take their priorities onboard - your business will grow and you’ll feel better because you are doing good in the world.” In a world of shiny new objects, it’s easy for us to forget this important truth but Fátima is here to remind us. This podcast is sponsored by, Khoros. Khoros was very recently born after the coming together of Spredfast and Lithium. Khoros is a technology software company that has over 15 years of leadership in marketing, care, and communities. And Khoros now offers one platform that unites marketing and care and helps brands create customers for life. https://khoros.com/ Subscribe to the Shiny New Object podcast on Apple Podcasts here  https://podcasts.apple.com/gb/podcast/shiny-new-object/id1369215474?mt=2 Listen to the Shiny New Object podcast on Spotify here - https://open.spotify.com/show/03SUtq4qPFOhz0MYTAdOTX?si=1LLDVPy3Tp-o435EwVBwIw Read a full write up of the podcast here - https://automatedcreative.net/podcasts/ Tom Ollerton twitter - https://twitter.com/mrtomollerton Tom Ollerton Linkedin - https://www.linkedin.com/in/tomollerton/  

“Convincing a brand that they are not going to be the centre of attention is a hard thing” this quote comes from Spike Jones the SVP of Strategic Services at Khoros this week on the #ShinyNewObject podcast. Spike is passionate that brands “walk a mile in their customer's shoes” and has some insightful stories to tell that span a varied and impressive career. He’s passionate about how brands should start a movement instead of starting campaigns, because “campaigns have a beginning and an end” and movements carry on. We discuss the practicalities of “working smarter, not longer.” One of Spike’s principles is to not take everything that hits your inbox at face value and that building his own brand has been a great investment. You can see more of this at AskSpike.com and you can read his book here. Khoros (our lovely sponsor) was recently born after the coming together of Spredfast and Lithium. It is a software company that has over fifteen years of leadership in marketing, care, and communities. Spike’s recommended marketing book is Purple Cow by Seth Godin. Subscribe to the Shiny New Object Podcast on iTunes here Or listen to it on Spotify Listen to previous episodes here

Recorded Live at 'Is Creativity Dead?' at the IPA for Directory Magazine. This episode is sponsored by Khoros.com Khoros was very recently born after the coming together of Spredfast and Lithium. Khoros is a  technology software company that has over 15 years of leadership in marketing, care, and communities. And Khoros now offers one platform that unites marketing and care and helps brands create customers for life

In this episode we are in Cannes and talking to a guy that has worked both agency and client side in online for the past ten years in New York, Sydney and London. An education in architecture has given him a foundation in lateral problem solving using role playing and design as analytical tools. He maintains an interest in design by writing regularly for design publications. In his current role at Spredfast he has brought together his experience across digital strategy, design solutions and client management. I do hope you’ll enjoy this episode with Leo Ryan. See acast.com/privacy for privacy and opt-out information.

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ABM is modern B2B marketing - multiple people selling, multiple people buying over a long period of time. Successful marketing requires both a great strategy and exceptional patience. In this episode, Sarah DeRocher Moore, VP of Brand and Revenue Marketing at Spredfast talks with us about account based marketing. Spredfast itself is an enterprise software company that makes social media solutions for global enterprises, helping them use social as the channel where they connect with their consumers. With over two decades of experience and a leader at one of the top companies in their space, Sarah is perfectly suited to talk to us about the challenges involved in a constantly changing marketing reality and how to prepare your team for ongoing success.

One on One with Rod Favaron of Spredfast by DMN One-on-One

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Claire Winslow, President and Senior Strategist at Best Practice Media, who joined us in February during our event on Digital Marketing. As you'll soon find out, she shares some completely brilliant insights into the world of Online Reputation Management and what you can start doing now to own your front page. She chats about which platforms you can solicit reviews on (if you must), how to google yourself incognito, tools for managing your online reputation, and so much more. Because there's so SO much that's exciting about this episode - let's hop in and hear what Claire has to say! 0:00 to 1:11 - Ashland Opening Remarks and Intro of Claire Winslow 1:16 to 1:26 - Introduction of Self and Topic (Online Reputation Management and Social Listening) 1:27 to 3:34 - Social Audit and Online Reputation Audit Social Audit - what someone is doing on social, what their competitors are doing, etc. Online Reputation Management Audit - Google people, company, executives and see what can be found The best place to bury a dead body is the 2nd page on google search results Your current online reputation is the top 10 results Search in incognito mode to see your true online reputation Important to know - how much of the content on your first page do you own yourself and how much was created by other people (or it isn't about you) Best Practice Media example, took some time to own the first page because people often search for Best Practices IN Media 3:35 to 5:09 - Social Listening Tools Google Alerts - a free tool to help you monitor your online reputation Set one for your own name, your company's name, your industry, your competitors Remember to put the text in quotes ""! Takes about 24 hours for results to populate Enterprise level tools (like Spredfast and Brandwatch) Probably don't need these tools when getting started These tools can measure brand sentiment VERY expensive Lower cost social listening tools Mention SocialReport 5:10 to 8:52 - Review Platforms! Yelp - strict algorithm. Do not solicit reviews, they will not stick. Yelp knows when they're fake.  Google My Business - you need a physical, brick and mortar address. PO Boxes (and the like) aren't accepted Select either home address (not recommended), OR Coworking space floating membership, most low cost options will allow you to use their address Facebook Not often thought of as a review platform If you have a local page, you can get reviews No algorithm for filtering out reviews LinkedIn You won't get negative reviews Endorsements, the value is unclear Recommendations are very helpful, especially when you're on the hunt for a job or new clients or when you're bidding for a client or piece of work Glassdoor  Platform for employees to comment about previous or current employers Glassdoor has great SEO Industry specific platforms Avvo - for lawyers Healthgrades - for doctors Angie's List - services Search for arts and freelancer platforms Don't count these out! These are great opportunities to get new clients. 8:53 to 11:22 - What to Do If You Don't Own the Content on Your First Page Or Don't Like What You See Do your Local SEO - take brick and mortar address and make your own directory listings: Best of the Web Superpages Localeze Infogroup Citysearch Bing Not the most sophisticated way to own your front page, but it's the quickest Make sure you enter in the address the same way every time (Avenue versus Ave. for example) Moz is a paid option to do all of the directories for you The deeper dive is to create your own content to own your front page Active blog, social platform 11:25 to 13:25 - Ashland Closing Remarks Stay in touch, email us (ashland@cmbatx.com) or connect with us on social Come check out our three day "Experience" this September - www.cmbxp.com (September 14-16) Need help with goal planning? Connect with us for a goal planning session! If you like what you hear, share the podcast with your friends, rate and review. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter. One more on Digital Marketing, then we move over to Managing Professional Relationships so stay tuned! Thanks! Ashland, Creatives Meet Business

Sam Decker (@samdecker) is an experienced start-up executive and advisor who has worked at iconic tech companies like Apple. Sam was the founding CMO at Bazaarvoice, founder of Mass Relevance (now Spredfast) and recently founded the digital optimization company, clearhead. However, it turns out there is a very low-tech way Sam accomplishes so much. He’s learned the secret for startup success is to simply “get uncomfortable.” As you’ll learn, this practice has helped Sam push himself to start new companies and fill the gaps of knowledge. In this episode, we also talk about: How to be a student of the game The advice he thinks most startups need to hear The biggest mistakes new startups make What tying knots, race car driving, and flying helicopters have to do with startups How time tradeoffs are like “pruning a bonsai tree” His time-management process, looking at desired outcomes Sam’s role in Kirk’s book, Predictive Leadership Looking for more great leadership podcasts?

Radio [itvt]: The Second Wave of Social TV at TVOT NYC 2015[itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "The Second Wave of Social TV." The session was described in the show brochure as follows:"Despite the fact that some high-profile, early-stage implementations of social TV failed to resonate with audiences, the medium now appears to be gaining significant traction, driven by a number of recent, innovative efforts on the part of broadcasters and networks to integrate audience participation into their programming from the ground up--and by the fact that social media are not only becoming all-pervasive but increasingly video-friendly and even video-driven.•    Juan Bruce, CEO, Epoxy•    Sameer Deen, SVP of Digital, Univision•    Jared Feldman, CEO, Canvs•    Lisa Hsia, EVP of Digital, Bravo and Oxygen Media (Moderator)•    Jason Klein, CEO, ListenFirst Media•    Ashley Parrish, Executive Producer, TODAY Digital•    Corey Pudhorosky, Director of Customer Partnerships, Spredfast•    Eli Uzan, CEO, Screenz  

Voici le numéro 53 du podcast Rendez-Vous Numérique! Retrouvez-nous iTunes (Audio) http://ow.ly/u7qUj ou dans le flux RSS (Audio) http://ow.ly/u7r3w pour votre lecteur de podcast. Chaque semaine, +Benoît Chamontin (www.geeksandcom.com), +Benoit Descary  (www.descary.com) et +Sébastien Gagnon    (www.sebastiengagnon.com) reviennent sur l'actualité des médias sociaux et donnent leurs conseils / opinions pour votre stratégie numérique. N'hésitez pas à partager votre opinion en utilisant le hashtag   #RDVnum Au programme cette semaine : ------- ACTUALITÉS PRINCIPALES ------- - Refonte du Newsfeed Facebook : moins de visibilité pour les pages, plus pour les amis ? - Pinterest lance son Marketing Developer Partners : Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet,Spredfast, Sprinklr et Tailwind seront les partenaires au départ ; - Mobilegeddon : Google va sanctionner les sites non mobile-friendly  ------- ACTUALITÉS EN VRAC ------- -  Facebook Messenger permet maintenant les appels vidéos - Facebook met à jour son login pour les applications tierces : les utilisateurs pourront choisir exactement les informations à partager ou non - Facebook Hello : une application pour la gestion des appels sur Android - Twitter permet d’envoyer des messages privés à n’importe quel utilisateur - Un partenariat entre Twitter et Google - Vous pouvez télécharger tout votre historique de recherches Google  - Periscope :  les commentaires s’affichent dans la version Web et les profils deviennent un peu plus complets - Meerkat sort de Beta sur Android - Dropbox déploie son système de commentaire à tous ses utilisateurs ------- ASTUCE DE LA SEMAINE ------- Mettre un bouton d’appel à l’action sur les vidéos Facebook

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Pinterest. As a driver of 40% of social commerce, brands of all shapes and sizes are looking to promote their wares via Pinterest. This week the social network announced enhanced paid advertising features as well as the ability for businesses to schedule pins using tools like Buffer. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Here’s Buffer’s announcement — Introducing Buffer for Pinterest (Buffer). Beyond Buffer, other marketing platform partners were announced as well including Percolate, Sprinklr, Spredfast, Curalate, Ahalogy, Expion, Newscred, Shoutlet and Tailwind. View the whole list at AdWeek. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll have Guy Kawasaki on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet!

In today's episode we have an interview with Mr Realtime Marketing – Chris Kerns. He is an expert in Analytics & Social Research who works @Spredfast. He wrote the book Trendology ... See acast.com/privacy for privacy and opt-out information.