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Best podcasts about tayyaba

Latest podcast episodes about tayyaba

Sukhan سخن - The Discourse
Episode 3 | Life Unfiltered | Content vs Literature ft. Mahnoor & Tayyaba

Sukhan سخن - The Discourse

Play Episode Listen Later Mar 25, 2025 35:14


Join Mahnoor and Tayyaba in this deep and thought-provoking conversation about the beauty of writing, self-expression, and the power of creating worlds through words. From the meditative act of putting pen to paper to the escapism and emotional release that writing offers, this video dives into the personal and profound reasons why we write. Watch here.

Sukhan سخن - The Discourse
Episode 3 | Life Unfiltered | Content vs Literature ft. Mahnoor & Tayyaba

Sukhan سخن - The Discourse

Play Episode Listen Later Mar 25, 2025 35:14


Join Mahnoor and Tayyaba in this deep and thought-provoking conversation about the beauty of writing, self-expression, and the power of creating worlds through words. From the meditative act of putting pen to paper to the escapism and emotional release that writing offers, this video dives into the personal and profound reasons why we write. Watch here.

Serious Sellers Podcast: Learn How To Sell On Amazon
#570 - Amazon Listing Optimization Workshop

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Jun 15, 2024 44:04


Join us in this episode as we bring you an exciting update on Project X, where we gear up to launch a new product on Amazon. We walk you through our meticulous process for keyword research, listing optimization, and advanced photography techniques, essential for any Amazon seller looking to boost their e-commerce game. Utilizing tools like Helium 10's Xray and Cerebro, we identify top-performing competitors and extract valuable keywords to build a successful product listing. This episode is packed with actionable insights, including expert advice from Lailama Hasan, Helium 10's marketing content manager, and Tayyaba Hasan, project manager at AMZ Onestep. Next, we explore the significance of competitor analysis in optimizing your Amazon listings. Using Helium 10 Listing Builder's Competitor Performance Score (CPS), we highlight the importance of identifying high-performing keywords that competitors are ranking for, such as "coffin letterboard" and "coffin decor." We also discuss how to enhance product descriptions by addressing common customer pain points and incorporating unique product characteristics. By reviewing competitor images and customer use cases, we gather valuable insights to improve our own product's features and marketing strategies. Finally, we dive into the art of creating impactful product images to boost conversions. With expert guidance from our expert guests, we explore the three main types of images required by Amazon: main images, infographic images, and lifestyle images. Practical tips on lighting, equipment, and setting up backgrounds are shared to help you capture high-resolution, detailed images. Additionally, Tayyaba Hasan explains our four-step approach to creative image development, from research to optimization, and the importance of A-B testing and updating creatives based on customer feedback. Stay tuned as we wrap up with a sneak peek into next week's webinar about TikTok Shop. In episode 570 of the Serious Sellers Podcast, Bradley, Lailama, and Tayyaba discuss: 00:00 - Listing Optimization Workshop for Amazon Sellers 02:12 - Amazon Product Keyword Analysis Strategy 09:06 - Optimizing Amazon Listings With Competitor Analysis 11:09 - Using AI to Write Product Listings 20:21 - Optimizing Amazon Listing Images for Conversions 21:16 - Product Photography 32:51 - Listing Image Optimization for Amazon 33:04 - Optimizing Listing Images for Conversions 36:24 - Image Concept for Pre-Cut Letter Boards 41:23 - Product Sizing and Reviews 43:38 - Stay Tuned For Our TikTok Shop Webinar Transcript   Bradley Sutton: Today's a deep dive update into Project X, where we're going to launch a new product soon and together we're going to go over how I found the keywords and how I make the listing for this product plus get guest expert advice on photography, A+ Content and more. How cool is that? Pretty cool. I think   Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And you guys can see that I've got all my Project X gear on today because this is a Project X update where you know for those of you who don't know Project X was this case study we did where we found coffin shelves and a whole bunch of other products that we started selling on a real Amazon account and we've kept it going throughout the years. And so I decided to launch a new product, a coffin letter board and I'm going to open up my strategies into how I find the keywords a little bit of a generalization on it, but how I find the keywords, how I put together my listing, and then we're going to talk about some advanced strategies for photography, like when you should use a agency, when you can do it on your own, and how you should tackle things like A+ Content, and how you can look at competitors to get ideas, et cetera. So we're going to go deep into this. This is a recording of a live training that we actually did a few days ago, and so we've cut it up so that you guy s can get the best of those strategies and hopefully you can take some of this and apply it to your next product launch or maybe your first product launch out there. So hope you enjoy this listing optimization workshop.   Bradley Sutton: And I'm going to take you from ground zero, getting the keywords first. So here is on Amazon. First of all, let's go to the main keyword for this product coffin letter board. All right, and this is just a easy way in which we can get the main keywords. Okay, once I get to this page, I like to run Xray on the page to see who are the top sellers. All right, so who is really making the most money in this coffin letter board niche? And this is a niche that you know. I've been watching this for a while. You know like I wish I would have been one of the first ones to sell this, like I was for the coffin shelf, but unfortunately, I wasn't. All right. But that's all right. I wanted to show you guys hey, you don't always have to be the very first to the market.   Bradley Sutton: Now, when you're running Cerebro on a product that you don't even have yet. Like me, I don't have a coffin letter board yet. I need to choose another product to be the baseline product, all right. So I'm just going to pick one here from like around the bottom of the page. It's not selling. Well, let's go ahead and pick this. So that's the first one that you click on. Needs to be a product that is not going to be one of the main competitors. And now what I want to do is I want to select the like five, six, seven or eight top competitors for this product. All right, that are very similar to my product informant function. So this is the number one guy. This, this nom new coffin letter board. All right, believe it or not, this guy is selling 500 of these coffin letter boards a month. Kind of crazy. Uh, here's another one. They're only selling about 29, but we'll go ahead and throw them in, uh in there as well. Here's another one. They're selling 119 units a month. So I definitely want to see what's going on with them. I'm not going to choose this LED one, all right. So this is interesting. This is a. Is this a coffin letter board? Yes, but because it's got this LED like and it's very small, I can tell because of the price is $12. I am not going to look at the keywords for this product, all right, because I don't think that it's going to be super relevant, uh, to me. I want to get hyper relevant products to my product. All right, let's go ahead and choose a couple more here. This one's selling 65 units a month. Here's another one that's selling 29 units a month. All right, this is good. Let's go ahead and enroll with this, all right, so we're going to hit run Cerebro.   Bradley Sutton: What am I doing? What did I just do? Why is this an important step? I want to analyze the competition right. That's where I'm going to get my keywords. What are the keywords that are driving sales, and some of them are doing incredible sales, and these are the keywords that are going to form the base of my listing. And now what I'm looking for is I want to get like the top 10, 15 keywords and make sure those are in phrase form in my listing. All right, and listing builder is going to help with that. But then I don't only want to be relative or indexed for 15 keywords, these uh products. There might be 50, there might be a hundred, there might be more than that of keywords that they might be getting sales from, uh, or that they might be ranking on page one for, and that means that I probably should be able to rank on page one for these, for these keywords. So this is going to be what I'm looking for what are all of the relevant keywords to all of the products, or at least some of the products that I want to be indexed for or searchable for? Okay, so let's go ahead and see the results here. All right, so 8,000 keywords. I know there's a lot better way to find this in 8,000 keywords. Now what I'm going to just do is I'm just going to show you a quick one that I can do, but again, this should take like about an hour by itself. I'm going to do this in five minutes. I'm going to say minimum search volume 200. And then I'm going to go to these advanced rank filters and the number of competitors. I'm going to say minimum one is between rank one and 30 under competitor rank. So basically, what I'm saying is show me all of the keywords Helium 10, where this product, these products, one of these letter boards is ranked between one and 30. That means they're on page one.   Bradley Sutton: Okay, and so I have a whole bunch of keywords that have come up here. You can see some of these coffin letter board sign. Here's a keyword that's a brand name. I always delete those. I don't want to have a brand names on here. I don't want to. You know that's against Amazon terms of service to put brand names in your listing. Okay, um, so I probably should take a lot more time to see if there's any other brand names, but let's just go with this as is. Again, we have videos that have very detailed a strategy on keyword research, but you guys can watch that. We're just going to pretend that we already vetted all of these keywords.   Bradley Sutton: So now, what I'm going to do is I'm going to export this to the clipboard, okay, and then, the next thing I'm going to do is I'm actually going to go into listing builder and I am going to put these keywords in. Now, this is the. This is where listing builder comes in. I could just have this list of keywords, right, and you know, have it in a Google doc or an Excel file or something, right? But I want to be able to make sure that I'm indexed for my important phrases. Plus, I want to make sure that I'm indexed for the phrases that maybe I don't have room for. But I need those individual keywords, and if you're trying to do that just with a naked eye, you know, like that, that's almost impossible to make sure. All right, I'm going to show you how Listing Builder is going to help with that.   Bradley Sutton: So, here in listing builder, um, I'm going to add a new, a new listing. All right, I'm going to say create from scratch and let's just start building. Okay, the very first thing is I need to put in my keywords. So I'm going to hit manually add keywords and I'm just going to paste all of those 114 phrases. Now there's a lot. I know I probably don't want to see like I already see another one that has that brand name. I'll just go ahead and delete that. But again, we're just kind of like fast forwarding this process. But whatever tools that you use to get all of your keywords that you want to rank for, go ahead and make sure that they are all here in your keyword bank and then hit the word add to bank. Ok, now it's going to show me all of these keywords plus their search volume, and now I'm pretty much ready to start going with my listing.   Bradley Sutton: So I'm going to go ahead and hit next and now you can see here that I've got all my 112 keyword phrases and I've got all of the one word roots that come from it, the two word roots, et cetera. So this is the important thing because, as you see, if I were just to write my listing right now, if I were to type in Halloween decor, okay, do you see what happened here on the left-hand side, Halloween decor as a phrase got checked off because I just put it in my listing, and then those individual words of Halloween and decor both got checked off, and so this is important, because this is how you're able to make your listing and know that you have used all of the keywords that you want. So, at the end of the day, my top keywords, I want to make sure I've got in the phrase form. There's no way I can get 112 phrases right into my listing in phrase form, but at least my top 10 or 15, plus every single one of these individual ones that and these are the words that make up these phrases here.   Bradley Sutton: Okay, so let's go ahead and go to the next step. You'll notice that this CPS is blank. Okay, so CPS is blank. This is very important. This is what tells me which of my keywords are the most important, because they're getting sales for most of my competitors. So what do I have to do? What do you guys have to do when you're making your listing like this? I have to go down here and I click keyword performance rank, okay, and now I have to hit add competitors. And so what competitors am I going to put in here? I'm going to put the same, the same competitors that I had in Cerebro, okay, now I want to. I want you guys to see what's going to happen when I do that. What's going to happen now is this competitor performance score, which actually is the same thing that was from Cerebro. If you look in Cerebro, the very last column in Cerebro, guys, is competitor performance score. This is not new to Helium 10. This has been in Helium 10 for years. This is what tells you the strength of the keywords compared to the competitors. All right, so this really helps you understand which are the keywords that most of the competitors are ranking for. Okay, and there, I did it there.   Bradley Sutton: Now everybody's got a score. All right, I got to take away this because it was still giving me a score, even though I only had one keyword in there. But look at these scores. All right, so this is the number one, uh, one, and sure enough, they're the number one seller. You look at that, guys. The number one seller happens to have the number one listing SEO score. All right, so this is based on all of the keywords, how many of the keywords they're using, how many in phrase form, and how they have it optimized throughout the listing. All right, right now, what is my score? My score is seventh out of seventh, I have a zero because I haven't put anything in my listing, all right, so now I can sort this, my keyword phrases, by competitor performance score. All right, now I can see some of the top keywords here. Coffin letter board is a 10 out of 10. Coffin letter board sign. All right, uh. Coffin decoration, coffin decor All right. So these are some of the keywords that I know I have to have in phrase for my listing. So what's the next step? I'm actually going to do this, where I'm going to get some help from AI to actually write some of this listing. And again, these steps, you guys should take at least 30 to 45 minutes. I'm going to try and do it in like less than five minutes here.   Bradley Sutton: So, right, here I want to start putting in some of the characteristics of this product. So let me go ahead and do that here. Let's go ahead and say hey, this is 17 inches by 10.5 inches. This product, our product, actually includes a special coffin-shaped um chalkboard as well, includes mini coffin shaped chalkboard. So I'm going to write that as a characteristic. That's something that's I chose so that I can differentiate it. So  that I can differentiate it from what's uh, what's going on. Let's uh with the competition. All right, what else do we see? Well, can I put includes wooden stand. Can hang on wall. What are some other places that I can get ideas on what to put here? Let me show you really quick. Let's say, I go into that top selling coffin letterboard right here I'm going to run Helium 10 review insights. Now, the first thing I'm just going to look, though. I want to look at the images. This is important for all of you guys. Look at the images of what people are leaving reviews for. Take a look here at some of these. This really gives you a good idea about what's going on, about how people are using this product. So you should do this for your competitors.   Bradley Sutton: Okay, so I'm going to look here at the review images that people have been doing. So now, look at this. I can see that people are using. Guys, this is a crazy product. Like I cannot believe how many people are buying this and how many people love this kind of product. It's kind of crazy. But you can see here this is something that I identified early on in the process that I didn't want to do. Do you guys see these letters and how you have to, like, twist them to take them off. So our product is going to have pre-cut and pre-sorted letters. So you know what? That's a good thing to put right here. So let's go ahead and do that. Includes 500 character or letters and spooky emojis. Letters are pre-cut and pre-sorted, all right. So that's like a definitely a key feature, because these images people are complaining about this how you know, like, like this is like impossible to one by one take away these letters. But now I can see, um, you know some, somebody did one for like a divorce party. It says 99 problems, but a husband ain't, one is one. So there there's a little like humor I can find to do here. I see some people have this for coffee shops. Some people, a lot of people, have it for looks like a wedding and birthday party. So there's all of a sudden, just in seconds here I'm getting tons of use cases and guess what, guys, we're going to talk about this later. This is also the kind of thing you should be looking at when you're trying to plan your images that you're going to take. Don't just look at the images that the other sellers made, but now go ahead and take some cues from what customers, actual customers of this product, are using this as use cases, you know, because there's tons of stuff I never would have thought about, you know, like I wouldn't have thought about a divorce party having it. Look at this. Somebody has says on their coffin letter board tips appreciated, normal is boring, stay weird. I mean, some of these are pretty ingenious, right. So this is some great ideas.   Bradley Sutton: Now the other thing that I can do is I want to run review insights here. Okay, and this is going to tell me what are some of the two, three, four word phrases that people are mentioning a lot in the reviews. All right, so the way you can do that is you click here on keywords once it loads all these reviews, and now I'm going to get some instant insight into what are people concerned about with this product and hit keywords, and then here we go. So look at this, a lot of people are saying so many letters. So maybe I want to see what are people saying when they say so many letters. Oh, it comes with so many letters. Perfect size comes with so many letters. So this one had 500 letters, and so this is. This is again something I should have looked at before, which I did, which is why I wanted to make sure mine had 500 letters, because I could see that a lot of people like that it had a lot of letters, right. But now I want to see what else that people are complaining about letters off, what is that? All right. I recommend use a sharp scissor to cut the letters off. This person says it's pretty easy to pull the letters up, but a lot of people are concerned about their having to pull the letters off or cut the letters off. That's why I made sure to call out in my listing that, hey, our letters are pre-cut and pre sorted, all right. I'm going to go ahead and analyze these and get even more points that I can put in my listing. All right, uh, let's say here good for parties and weddings, all right.   Bradley Sutton: So now let's go ahead and put our brand name, Manny's Mysterious Oddities, and I want to put that at the beginning of the title. What is the product name? I'm going to say coffin letter board sign. Now, this is really important because I saw here that two of my most important keywords are coffin letter board and coffin letter board sign. Now, if I just put coffin letter board sign in the title, that means I get two keywords for the price of one in my title and it's going to help me on my bang for my buck, for my SEO, my SEO title. All right, let's go ahead and pick a tone here. Let's pick humorous. This is a humorous product, right? Um and again, I? I should be filling this completely up with a whole bunch of information. I only filled up 200 out of 500 characters, but you guys get the uh, the picture. Now I'm just going to hit hey, write it, write it for me. But look at this in seconds. Now I have a title that says Manny's Mysterious Oddities coffin letter board sign. There it is. That was exactly I wanted to get two keywords in one. Beetlejuice decor, Halloween party decorations with mini coffin chalkboard. You see, the AI knew what I had in here 500 pre-cut letters and spooky emojis, perfect for parties and weddings. It got so much of my stuff just in the title. All we have done here is the title, and now I can see that once I say use suggestion, look at this. I was able to knock out a lot of my individual keywords and keywords, and that's basically how I do the rest of the listing, guys, what I'm going to do is just say, write it for me, and now AI is going to give me some suggestions. And then the point is I want to try and use up all of these individual keywords as much as possible so I can be indexed for all of these phrases. And then anything that has a high competitor performance score I definitely want to make sure that I have in phrase form in my listing.   Bradley Sutton: Okay, so that's how you make a listing. Again, this this took me 20 minutes to explain. It should probably take you an hour or two hours because you should be doing a lot more work on this. I would probably go in here and I'm going to just I'm not going to just go with the AI um, suggestion for it. The AI can really give me a good start with using the keywords and having like a certain theme or vibe to it. Like I, in this case, I put a, um, you know, humorous vibe, right, and now I just finished writing my listing up and I make sure that I use these uh keywords, uh, make sure that I use these keywords up. So this is important, guys. This is just a simple way of doing your listing.   Bradley Sutton: Now, speaking of SEO, what if English is not your first language and you're trying to write a listing here in Amazon USA or me? I don't speak perfect Japanese and I want to write a listing for Amazon Japan. I'm not going to use my own knowledge of Japanese to try and write that. No, you can write these prompts here in Listing Builder in whatever is your native tongue, and then you tell Helium 10, hey, this listing is going to be for Amazon Japan. This listing is going to be for Amazon Spain, and it will write the listing in a common language of where that marketplace is, and when I say common language, I mean, like common grammar. Right, it's not, like you know, Google Translate, which is all weird and everything right. So this is really a great way to make your listing and, like I said, I did this in 20 minutes and I almost have a better listing than most of these competitors already. Imagine how good I can make it if I just spent an hour or two hours, and this is the beauty about listing builder right. So that is how you can go from keyword research to actually making the structure of your listing and then making sure that you are optimized for it based on the score.   Bradley Sutton: One last thing I just want to quickly show you is, as you write your listing, you want to see how your score is going on, right? So here is my listing. Let's go ahead and rewrite these bullet points. My score is going to start changing as I start utilizing this, and the goal is hey, I want to be more optimized for the main keywords than my competitors. I want to be number one here, and so that's what you kind of shoot for when you are doing this. Image copy is just one aspect, right, it's just one aspect of the listing. The rest of it is what images? It's A+ Content. So I brought in some experts to talk a little bit about the photography aspect of things and some other listing optimization aspects. So let's go ahead and invite our first guest up here is Lailama Hasan. Welcome, how's it going?   Lailama: Hello, thank you for having me on. I'm just going to quickly introduce myself. I'm Lailama and I'm currently working as a Marketing Content Manager at Helium 10, where I plan and execute social media strategies. I have a background in Amazon selling and as a commercial photographer specializing mostly in Amazon brands. I've also consulted these brands on optimizing their listings with the goal to boost conversions optimizing their listings with the goal to boost conversions. So here I am, back on this webinar with Bradley talking some more about product photography, how to do it yourself, and then whether it makes sense for you to outsource to an agency or not. And if it does not make sense for you to outsource, then how do you go about conducting research for those images that you will create out of the pictures that you've taken?   Lailama: Now, a lot of people are overwhelmed by photography, right? A lot of people say I don't have the creativity to take my own pictures. Well, where do you begin? I just want to start by saying simplify, you know, let's break it down into the three image types that are required by Amazon. So every listing has three types of images and each image requires a different photography approach. So we'll go over each image separately to understand, like what is the goal of these images and how to go about photographing them? The first one is your main image. It's going to be a white background image. You need bright lighting. The main purpose is to bring people onto your listing, so you want to give them all the information possible about your product. Maybe there's a USP that you want to highlight, so make sure you put it in bright white lighting. People are able to see the color, the textures so they can make an informed decision and go on to your listing.   Lailama: And then the next one we have is infographic images. So these are usually the second type of image that you see in the middle. These are going to be like your hero shots. These are really functionality or USP focused shots. You might need to throw in some reference items for sizing or explain to people how to use these products. So that's the goal you want to keep in mind. And so take pictures from every angle. Explain how to use it. If it's not a simple product, what benefits and features it's going to give you. So you want to. When you're doing the photography, you want to keep these goals in mind.   Lailama: And then, lastly, you have the lifestyle images. So here you're selling your brand a lifestyle. You want to have models in it. You want to have the models that are representative of your target audience and so usually like have the product you know, show the use case of your product here. And then you know, just before when you're taking the pictures, you just want to, again, keep the goal of the image in mind. So once you have that, it's gonna make the task of photography a lot easier for you. Now the next question that comes up is okay, there's so many options out there. What equipment do I use? You just need a few items to get started. So I'll break it down again by image types just to make it easier for you to. You know, pick out your equipment. The first one for main image, you simply need a camera. This can be your phone. If you have a good quality camera or you, you could also rent out a DSLR and put it on auto setting. Again, there's no really preference here, but if you want a higher quality image, then I would recommend renting a DSLR camera. And then the second thing you want to have is two sets of lighting. These can be, you know, any lights around the house. Make sure that it has a white hue to it and then you can mix it with natural lighting. If you can photograph next to a window or outdoors, that's going to, you know, really bring up the quality of your image.   Lailama: I do recommend again renting out Godox lights just for that professional look, so that you can have a higher quality of image. The reason I talk about higher quality is because when you're uploading these images to Amazon and finally when people come to your listing, they're going to have that zoom in feature and so if your image quality is high, they'll be able to see the details. But if the quality isn't high enough, then your image can look a bit blurry. So just to like mitigate that risk, I would say rent out equipment, and just for the DSLR camera and for the two lights, the rentals might be $150 max if you're not going for anything new or fancy. But again, phone and regular lighting will do as well. Next, you, for your main image, you want a solid white background, so for that I'd recommend going for like a sturdy piece of paper. This could be a construction paper that you can find at any stationery shop, and then, if you have a bigger product, I would say, go for like a white cloth. The only reason I wouldn't take, you know, pick that as my first choice is because that'll need to be ironed out and that's more work. We want to make things easier, so, you know, a piece of paper might just work better.   Lailama: Okay, and now for infographics. Of course you're going to need the same camera, the same lights, but for backgrounds, you know, these are your hero shots, so you want to show your product and its functionality, and so these are going to be like really clear images of your product, but also looking aesthetic. So you want to pick out a background that might be like a solid color that is a part of your branding palette. Or you can pick out like a linen cloth, a wooden textured, you know, paper or something. So let's say it's a kitchen product like this example here. You can go for a marble background, a wooden texture, you know, switch it up whatever looks aesthetically pleasing but also like doesn't take away from your product. And if you don't want to go through any of this hassle, then you can also just take a picture on a white background, just like you would for your main image, and then overlay it on top of an artificial background with apps like Canva. And then, lastly, we have our lifestyle images. For this, you're really just gonna need your product put onto like a relevant lifestyle setup. So in this case, we have a yoga mat, and they've literally this could have literally been shot in your living room. Um, if you have like an outdoor sport product, let's say it's like um, soccer ball or something, then you might want to go to a park. So there's like lots of options for like free locations where you can do your photo shoot. And so, once you've done your photography, you figured it out.   Lailama: A lot of people are also thinking, okay, well, should I do it myself? Is it worth it, or should I simply outsource it? Like, what is it gonna? How do you decide that? How do you make that decision? I think it's all a matter of time, money and effort. So you know, these are all three of them are resources, because time and effort is also a big resource when you have to move fast, when you're launching your product, and it really just a lot of the times boils down to what your budget is. So if you have a low budget, then you're going to have to pay with more time and effort, and that's when you go the DIY photography route. But you know again, the question is okay, are there any other factors that I should consider outsourcing to an agency? Well, you are going to be a one man army versus the agency is a whole team. So you're going to need the expertise of a photographer, videographer if you're making a video a creative director, an Amazon specialist editor. You're going to need models. So it's a lot of moving pieces and this can take a lot of time and effort on your part, and maybe even some freelancers to put all this together. The agency has it all figured out. They have a blueprint, a process of how they're going to go about executing this project for you.   Lailama: So you can save time and effort. Um, by outsourcing. And that's why I say outsourcing isn't just a cost-saving measure, the cost being your time and effort. It's also a strategic move that empowers you to focus on your core competencies. And so, let's say you've decided against outsourcing to an agency. Well, you're going to have to create these photos into listing images. And how do you go about that? There's a lot of research that goes behind it to make sure that these images actually convert, because it's not just a matter of putting these images up. They need to resonate with the buyer, they need to give the buyer the information that they need in order to convert them from a view to a sale, right? So how do you turn these images photos, into listing images? Well, it's usually you know it is a time consuming process, but you can use something like it's one of my favorite tools. It's called Listing Analyzer by Helium 10. And they have this feature called media comparison where you get a holistic view of all of the pictures that your competitors have put up, and so you can really see, okay, what are the best ways that I can showcase the features of my product? And, you know, make a decision once you've looked at all the visuals and you pick out the maybe seven best images out of that. So, now that you know how to showcase each features, but which features should really take priority, and that's where your customer comes in.   Lailama: And so you're going to have to do review analysis, the Q&A analysis, go on to your, you know, trying to figure out like what are the burning questions, what are the common misconceptions within your product niche? So pick out your top 10 competitors five might be the best, five might be average and run Review Insights which is again a Helium 10 tool on each listing and dive into the one star, the two star, the three star rated reviews and find out what these misconceptions are and incorporate that information into your image. And then, another thing that I like to do when running research for images is outside marketplace analysis and this is your external inspiration. Um, that'll help you elevate your brand because you're looking at the best players in your niche, but outside of the Amazon marketplace. This could be Pinterest, you know, and you'll see, like a mood board, like this, or it could simply be a Google search and you go on to like the best companies that are in your niche. These companies will usually have strong branding, so you can really learn how to present your brand and its messaging from these top brands.   Lailama: And lastly, you can never predict what image will perform better, which one's going to resonate with your audience, and that is why I recommend doing split testing, so you can showcase the same information in multiple ways, but you'll never know which image is going to communicate your message the best, and this is especially true for main images like here you know it's the same dog leash, but is it better to use a model? Is it better to use to showcase your variations? If yes, then do you show all of them in one picture or do you focus on the main variation? So these are the questions you'll have answered through a split test. I really like using Helium 10's audience, which will allow you to split test your images and make that decision pre-launch, which is the biggest advantage here. So run the split test and see which one will convert the best.   Bradley Sutton: All right, let's go ahead and go into our next speaker, who's going to talk a little bit about something. Some other aspects that you need to be thinking about when you're doing your listing optimization. All right, well, take it away, Tayyaba.   Tayyaba: Sure. Well, hi guys, how's it all going? I am Tayyaba Hasan and I'm going to be talking about the creatives and the image aspect of Listing Optimization. And we're a Canadian company, so that is optimization with an S I'm going to be giving you some insight into how we created the listing images for the coffin letter board. I'll discuss a little bit about our approach and get into the process and maybe you can take some tips and tricks and apply it for your own business.   Tayyaba: So a little bit more about myself. So I work as a Creative Director. I worked as a Creative Director at AMZ One Step and now I work as a Project Manager. So we work with Amazon sellers to scale their business with data-driven creatives that convert, and we do all things creative. So images storefront everything in between.   Tayyaba: Now I do want to talk a little bit about our process and kind of how we approach creating some images and these creatives that convert. So there's a few steps, four steps that we typically take. So the first one, of course, is that research. Lailama and Bradley went into some good detail about how to do that research, but the main part, the main takeaway, is really just to identify the unique features and benefits of your product. This can be done using all of the tools and the strategies that were discussed. And then the next plan. The next step would be just to create that plan. So gather all of your ideas together and put yourself in the shopper's mind and really create like a storyboard outline for the images. This is really just a fine balance of knowing you know what sets my product apart, what questions would the shopper have, and then how can we just show the two visually. Now, after that's all done and you've got a really good idea of what you want each of the images to kind of portray and what the text is gonna say, you're gonna get into production. So, of course, that is just the shooting and executing the design. Whether you do that yourself or you outsource it to an agency, that's up to you. And the fourth step would, of course, be that optimization. So Lailama did touch a little bit on A-B testing. So if your creatives are done by a professional agency, ideally there's less chance of misrepresentation and negative reviews, but every so years, in any case, if you decide to upgrade your product, change something about the features, improve it, you're going to need to update the creatives, and a few years. Even if you don't update your product, a few years will give you enough data to really spot any trends in your customer reviews and adjust accordingly.   Tayyaba: The research aspect, like I mentioned, is pretty much dependent on understanding the difference between a feature and a benefit. So a feature is very straightforward it's that specific attribute or the functionality of the product. But the benefit is actually the value that that feature is going to offer the customer. This is the part where we're going to address their needs or, you know, solve a problem. We're going to tell them that this is how this product is going to optimize their life in any way, or how it can play a role. So how does this apply to that coffin letter board? Well, when Bradley came to us, he let us know that there was a very key feature and that, of course, was that 500 plus, you know, pre-cut and sorted letters. That's an amazing feature, but the benefit to the customer is really what you want to relay. So what is the benefit? It's going to be the fact that it's that hassle-free. It's that hassle-free message creating and you have uniform and polished letters every time, as opposed to where you had to cut them. It saves you time and, of course, it reduces mess.   Tayyaba: So first we sort of came up with the image concept to tackle the image that's going to portray this feature. So we wanted to show the polished look of the pre-cut letters with someone using our product and maybe show that versus a competitor. We want to show this in a way where it shows also a common use. So in this case, the header very straightforward. You can even ask ChatGPT give me a header for an image like this, give me 10 headers and they'll do that. So pre-cut for hassle free decorating very straightforward, and some icons or text that really are going to drive the benefit home is the fact that there is a uniform and a polished look and it's mess free. And then we also have to consider the common uses. So, if you recall, one common use was that these coffin letter boards are used in Halloween themed parties, kind of like a welcome board with a punny or a clever text. So this was sort of a screenshot and we just sort of analyzed all of the images of the competitors so we can see if you were to zoom in, you'd be able to see that a lot of them have that punny text and a lot of them you can see actually have they're not pre-cut, they're all just you've got to cut those letters out. So these images that you see in between, that's all showing you the letters that don't arrive pre-cut.   Tayyaba: So the common uses we want to consider this and then apply that to our products. So we want to look at these trends. We see that there's, you know, messages written on the board. They're all sort of a play on words. It's either Gothic or Halloween themed. We see the we want to show how the polished look of the pre-cut letters is better than, as opposed to just the mess of dealing with competitor products which are not pre-cut. And then we sort of applied that into a rough kind of a sketch. So we created a plan. Now this plan, we knew that we wanted to use the relevant setting right. So this is sort of like a Halloween gothic themed party. We know that we want to showcase the coffin letter with something punny, and so I just wanted to chatGPT and said you know, give me a quirky, punny message for a Halloween party letter board. And then I know that I wanted to showcase the competitor image as well. So if, ideally, you can order the product of the competitors, but if not, you can use some Photoshop magic to manipulate it. So this is the actual image that we came up with in the end, so to give you a little bit of an idea. So, tying all of those together, this is a Halloween theme. The chatGPT said something very cute like eat, drink and be scary. So we let our production team know to write that message on the board.   Tayyaba: And this is actually white background photography. So, just for the sake of simplicity, I'm just showing you what it looks like when you do white background photography and you Photoshop that into a Halloween sort of a background and it's not really, you know, necessary. You could recreate this in a real life setting. You could get the props, but this is just a more budget friendly option. So if you look at the text, it really drives that point home and we were not actually able to order the competitor product. So what we did was we just took a close up of the existing one and if you look at that. It's a bit torn, which is pretty accurate as to how it might look when you know when you're removing it yourself from a competitor product. So we just sort of fake the fact that the competitor's product is not nearly as polished or uniform as ours is, and then those icons, like we mentioned, really drive that point home. So uniform and polished look and mess free. So that's what that image looked like. Tayyaba: Now it's not all about just the features and the benefits and manipulating the visuals. Sometimes it can be just a lot more simple, and so you have to put yourself in the headspace of a shopper. You know what questions would the shopper have, and so the other approach is just to sort of tackle, tackle, that kind of um question. So Bradley did mention that while most of the competitors are selling coffin letter boards with a stand um, you know, for for a niche like this there's not that many like bundled items. So maybe the shopper is just a little bit going to be curious as to what exactly am I getting? I see there's a letter, I see there's a smaller chopper, what does this mean? And so we want to just answer that question for them. You know exactly how big is each item? How much space is it going to take up in my home, especially the fact that these are bundled items and one is bigger, one is smaller? So the review insights tool is a pretty good way just to get like an idea as to exactly what questions do they have.   Tayyaba: If you don't have the access to look at all of these you know three thousand reviews, two hundred and seventy nine reviews, nine thousand reviews and just really analyze them and look for the trends. That's where AI comes in, so you can use the review insights tool, export all of those, copy the Excel sheet into ChatGPT and ask it to analyze the questions so you can say something as simple as, like you know, look at the negative reviews, what trends do you see? What are customers complaining about? Where does this product fall short of expectations? And that's really where you want to address something. Or you could take a much more sort of simpler approach and even just look at the very quickly, just look at the tags. So this is actually something that I saw off of the competitors. So one thing that they were talking about was sizing. Now there are overall positive reviews, but if you look at what I've highlighted here, Amazon has sort of summarized that it fits. You know it's good, but it's larger than they thought that it would be. So that is something you know you could ignore it because it's such a positive overall review 57 positive and five negative but it's really important to just catch that and then use that to your advantage.   Tayyaba: So when we look at the competitor images and I look at the way that they've approached the dimensions image, it's pretty easy to see why there might be confusion. You know, yes, the numbers are right there. In fact, some of them even go into two decimal places. But the reality is shoppers are not going to pull out a measuring tape and you can't really rely on that. So I'm going to give you a little bit of insight into how we approach creating the dimensions image and how we can went about maybe mitigating these negative reviews. So, instead of just giving them the numbers, what we did was we threw in hands in there and so immediately you can sort of picture just how big the bigger one is and how big the smaller one is. And hopefully I can already imagine that shoppers without an image like this and just going back and you know if we should show the chalkboard like this, I can imagine already negative reviews saying you know, the chalkboard is way too small, it's a lot smaller than I expected. Which it is it's about? You know, three inches wide and that's about the length of my pinky. So what this does is it really gives them the idea of they can picture it basically in their home. So this is just one way that we approach creating images to avoid negative reviews. And that brings me to the end of my presentation. I hope this has provided you guys with a little bit of insight and thank you guys so much.   Bradley Sutton: Tayyaba for you. If anybody wants to reach out to you for more information or to get more help or to utilize your services, like I contracted you guys out to do this coffin letter board, how can they find you on the interwebs out there?   Tayyaba: Absolutely amzonestep.com, and if you've got any inquiries, any sort of creatives that you'd like to get done, feel free to reach out.   Bradley Sutton: Okay, and then also you can. If some of you have different plans, I suggest contacting them through hubhelium10.com and look for AMZOneStep, because they sometimes give different coupons for different members out there as well. All right, guys. That's all the time we have for today. Thanks for staying here to the end. Thank you to Leilama and Tayyaba. We will see you later next month with another new topic that's going to be in Freedom Ticket. Actually, next week it's all going to be about TikTok Shop. So look out for an invite for special training on TikTok shop and until then, we'll see you guys later. Bye-bye now.

Courage in Action
E63 -Journey within, curate your life

Courage in Action

Play Episode Listen Later Apr 23, 2024 48:06


Tayyaba Jordan is an International Health Coach, motivational speaker, mother, and mission-driven woman who was, as she says, both “stressed and messed”. She reached a point in her life where she knew something had to change or she was headed for a mental breakdown. Listen as Tayyaba unveils her journey to learning about herself and discovering how to improve her life and mindset. You can contact Tayyaba at www.tayyabajordan.com  

50% with Marcylle Combs
Helping Time-Strapped Ambitious People: Tayyaba Jordan

50% with Marcylle Combs

Play Episode Listen Later Apr 17, 2024 31:53


Tayyaba is passionate about helping you to achieve better results, collectively striving towards your professional and organisational goals.  When not speaking or coaching, Tayyaba spends time with her beautiful children and shares her expertise as a professional single parent to help men & women find meaning, and maximum enjoyment in life and work. I am dedicated to empowering people to realise their full potential, unlocking integral leadership qualities, passion, and purpose. My mission is to guide professionals in achieving a harmonious existence, where they can pursue their ambitions without compromising their mental and physical health, relationships, or their sense of purpose. Together, we'll elevate their well-being, increase longevity, and foster a fulfilling life journey.  Motivational Keynote Speaker Tayyaba Jordan is an International Executive Peak Performance Coach and Strategist. On a mission to help time- strapped ambitious people to achieve balance and productivity with her MicroChanges™ method. We are more fatigued and burnt-out than ever, making small incremental changes to work towards big goals more important in our everyday lives, no matter your industry. With over a decade of coaching and training experience refining her MicroChanges™ method and nurturing potential indriven people; this makes her an approachable, energetic and empowering speaker. Tayyaba knows how to profoundly engage and deeply connect with a crowd who will leave with practical and actionable strategies that produce significant change. Tayyaba uses personal accounts of her experiences in similar situations to build a relationship of trust and vulnerability with the audience, leading to genuine knowledge exchange. Tayyaba is living proof of how MicroChanges™ results in personal and professional growth.  4 Powerful keys for ambitious individuals to sustain high levels of energy, vitality, focus and productivity. Personal Mastery: Understanding and utilising who we are, how we operate and what success means for us to achieve personal mastery in all walks of life. Fine-tuning your body: Finding your personal formula to create a healthy body and mind to really thrive and live optimally. Investing in your soul: Rediscovering the importance of fun, joy, connection, creativity and gratitude. Fulfil your potential: Become unstoppable, to find and crystalize your goals both in business and in life.   Recommendations: 1. The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of Walt Disney 2. Brene Brown 3. Gabi Bernstein Contact Tayyaba: www.tayyabajordan.com Email: coach@wellnesswithme.co.uk

Doctor's Inn
Ep 24: Dr. Tayyaba Ahmed — Diagnoses/Treatments of Endometriosis, Nuances in Chronic ‘Period Cramps', Management of Female Pelvic Pain, Ethical Responsibility with Medications, and More

Doctor's Inn

Play Episode Listen Later Oct 29, 2023 42:17


Dr. Tayyaba Ahmed is a physical medicine and rehabilitation specialist. She completed the BS/DO program at New York Institute of Technology and was trained at the New York College of Osteopathic Medicine, Northwell Health Plainview Hospital and the NYU Langone Medical Center. Dr. Ahmed is a contributing author to a textbook which is considered a staple during every Physiatrist's training.  The fourth edition was published in November of 2018 in which she authored the “Pelvic Pain” chapter. She treats recurrent U.T.I. and yeast, chronic constipation, back and hip pain. She is a sought-after academic lecturer and podcast guest due to her expertise in women's health and pain management. To keep up to date on the life of a physiatrist and all things women's health and pain, you can follow Dr. Ahmed on Instagram @drtayahmed. If you want to support Doctor's Inn, here are some easy ways: 1. Leave a rating! We welcome all feedback! 2. Visit our website at www.doctorsinnpodcast.com to gain access to in-depth resources and our YouTube channel at Doctor's Inn Podcast to watch short engaging animated videos 3. Follow our socials @doctorsinnpodcast

The Muslim Sex Podcast
Pelvic Floor Dysfunction and Painful Sex with Dr. Tayyaba Ahmed

The Muslim Sex Podcast

Play Episode Listen Later Oct 13, 2023 36:28


On this episode, Dr. Sadaf Lodhi is joined by Dr. Tayyaba Ahmed to discuss everything you need to know about pelvic floor dysfunction and painful sex. Dr. Tayyaba Ahmed, DO is a board-certified Physical Medicine and Rehabilitation Physician. and during this discussion, she shares her expertise to discuss the overlooked importance of the pelvic floor, how it is related to painful sex, and what can be done to treat pelvic floor dysfunction. The world of pelvic floor dysfunction can have many twists and turns, but Dr. Lodhi and Dr. Ahmed break down the many paths to progression on this information packed episode. Enjoy!Disclaimer: Anything discussed on the show should not be taken as official medical advice. If you have any concerns about your health, please speak to your medical provider. If you have any questions about your religion, please ask your friendly neighborhood religious leader. It's the Muslim Sex Podcast because I just happen to be a Muslim woman who talks about sex.To learn more about Dr. Sadaf's practice and to become a patient visit DrSadaf.comLike and subscribe to our YouTube channel where you can watch all episodes of the podcast!Feel free to leave a review on Apple Podcasts and share the show!Follow us on Social Media...Instagram: DrSadafobgynTikTok: DrSadafobgyn

Beautiful You
Tree grounding meditation

Beautiful You

Play Episode Listen Later Mar 5, 2023 15:12


Surah ibraheem 23-24 Parable of kalma Tayyaba

Know & Do Better
Pelvic Pain Podcast With Dr. Tayyaba Ahmed, DO

Know & Do Better

Play Episode Listen Later Feb 9, 2023 20:16


Pelvic Pain Dr. Tayyab Ahmad is a Doctor of Physical Medicine and Rehabilitation who was born and raised in New York. She is Board Certified in Physical Medicine and Rehabilitation from the New York College of Osteopathic Medicine and is also a fellow of the Academy of Physical Medicine and Rehabilitation and a member of the International Pelvic Pain Society. Dr. Ahmed is a contributing author to a textbook that is considered a staple during every physiotherapist training. Pelvic pain is classically defined as pain anywhere between the belly buttons and the knee because there are a lot of joints in between those two areas. We're seeing men and women classically. We thought pelvic pain was mostly a female dysfunction – however, everyone has a pelvic floor and it does not discriminate. So we see both people from all genders inclusive of pelvic. With men, it's a lot of penile pain and testicular pain, and pain with sitting. This region does not discriminate. Both men and women can experience pelvic pain. But, the causes of pelvic pain depend on the situation for men. A lot of the common causes or diagnosis is that people will have bacterial prostatitis, prostatitis, they might have true infections. There are also patients who don't have true infections but have an inflammation of their prostate. There's a handful that has chronic constipation, whether it's related to IBS, or inflammatory bowel disease. If a patient has anything going on with their GI tract, they can have pelvic floor dysfunction, thus causing pelvic pain. Women, it's different. There's a lot of endometriosis. One of the biggest causes of pelvic pain is not just a gynecologic condition, but a total body inflammatory disease that affects multi-system. We do see some people postpartum or during their pregnancy who have pain during the pregnancy and then resulting pain that happens after the pregnancy. We cannot exclude mental health like anxiety and depression and see that pelvic floor dysfunction is in the setting of mental health dysfunction. When we get to the actual assessment of the pelvic floor, many times what we're seeing is hypotonia sitting on the pelvic floor. For patients who we think of as having a hypertonic pelvic floor, we'll order an MRI pelvis, and try to see if I'm looking about a hernia or sports hernia. Vaginismus, are involuntary contractions of the muscles due to anything entering the vagina. The muscles tighten in a response to trauma as a protective mechanism, even if there's not necessarily tissue damage, but because of the emotional component of it. A lot of the different causes and getting to the bottom of what the causes are is really what helps figure out how to treat it. Getting to the root cause so that patients may stop experiencing symptoms is crucial. It's so important that if you may even think something is wrong or have gone through many appointments, don't give up. The fact that you're investing time means that there are people just like you looking for answers and they're out there.

Voice of Islam
Drive Time Show 29-06-2022 - Cannabis / Hazrat Abraham (as)

Voice of Islam

Play Episode Listen Later Jun 29, 2022 106:51


Join Imam Tahmeed Ahmad and Tariq Bajwa. Cannabis Marijuana laws differ around the world with many citing it as ‘harmless'. However, over time research has found it does indeed have negative health benefits as well as leading to negative attitudes in society. Join us as we discuss the latest findings on marijuana use in society and its impact. Hazrat Abraham The followers of the three major religions of the world Christianity, Judaism and Islam share a common spiritual figure, The Prophet Abraham (as), deeply respected and seen as the leader and guiding light. Producers: Ursala Din, Amtul Noor and Tayyaba

Fertility Journeys
Dr. Tayyaba Ahmed- Pelvic Pain and Endometriosis

Fertility Journeys

Play Episode Listen Later May 24, 2022 45:03


On this episode of Fertility Journeys, Dr. Shala Salem, M.D. speaks with Dr. Tayyaba Ahmed, a doctor of physical medicine and rehabilitation. She was born and raised in New York, completed the BS/DO program at New York Institute of Technology, and was trained at the New York College of Osteopathic Medicine, Northwell Health Plainview Hospital and the NYU Langone Medical Center/RUSK Institute for Rehabilitation. A board-certified Physical Medicine and Rehabilitation physician, Dr. Ahmed is also a fellow of the Academy of Physical Medicine and Rehabilitation and a member of the International Pelvic Pain Society. Dr. Ahmed is a contributing author to a textbook which is considered a staple during every Physiatrist's training.  This full chapter title reference is: Ahmed T, Chan I:  “Pelvic Pain”,  which is included in, Essentials of Physical Medicine and Rehabilitation, 4th edition by Frontera W,  Silver J, Rizzo T; Elsevier, Philadelphia, In Press. She has been treating pelvic pain since the inception of Pelvic Rehabilitation Medicine in early 2017. She was nominated to New York Rising Stars in 2019 and 2020. She has advocated on the importance and need for pelvic education on a variety of podcasts including RUSKS Insights.

Mothergood®
Sex After Babies With Dr. Tayyaba Ahmed

Mothergood®

Play Episode Listen Later Feb 17, 2022 61:00


Every mom knows about the dreaded first time having sex after having a baby. Most women are inappropriately told by healthcare practioners, family, and friends, to "grit and bear it." Some moms also continually struggle with the ability to experience pleasure during sex after having a baby. What if it didn't have to be so bad? Dr. Tayyaba Ahmed, D.O., a New York City based pelvic pain physician, talks about all things sexy in this episode. She discusses why many women should not do kegels, how most women with painful sex have a pelvic floor that is too tight or too loose, the two most important aspects of pelvic floor rehabilitation, and what next steps to take if pelvic floor physical therapy is not enough so that all moms can experience pain-free and enjoyable sex after babies. You can find Dr. Ahmed on Instagram at @drtayahmed.

Stardust MQ
Episode 17: Dr. Tayyaba Zafar

Stardust MQ

Play Episode Listen Later Sep 15, 2021 21:10


Stardust MQ returns with Beth Curran on the microphone. In this episode she talks to 2020 Tall Poppy Award Winner Dr. Tayyaba Zafar about interstellar dust - the building blocks of cosmic superstructures, as well as how the Tall Poppy Award has enabled her to inspire the next generation of young scientists.

Dr Israr Ahmed
Kalma e Tayyaba aur hamari deeni zimedari (کلمہ طیبہ اور ہماری دینی ذمہ داری) by Dr Israr Ahmed

Dr Israr Ahmed

Play Episode Listen Later Jun 28, 2021 94:48


This is a very interesting bayan of Dr. Israr Ahmed which explains Kalme e Tayyaba and our duties in the light of this Kalma. Thanks for listening to this Podcast.

RNZ: The Panel
The Pre-Panel with Tayyaba Khan and Jeremy Rookes

RNZ: The Panel

Play Episode Listen Later May 12, 2021 13:48


Panellists Jeremy Rookes and Tayyaba Khan answer 'Dear Panel' questions and share their 'I've been thinking'.

RNZ: The Panel
The Panel with Tayyaba Khan and Jeremy Rookes (Part 1)

RNZ: The Panel

Play Episode Listen Later May 12, 2021 25:26


Panellists Jeremy Rookes and Tayyaba Khan discuss the Covid-19 vaccination rollout plan on the West Coast, better protection for supermarket workers, and freedom camping.

RNZ: The Panel
The Panel with Tayyaba Khan and Jeremy Rookes (Part 2)

RNZ: The Panel

Play Episode Listen Later May 12, 2021 24:15


Panellists Jeremy Rookes and Tayyaba Khan discuss new firearms prohibition orders, capital gains, and the East Coast Museum of Technology.

Hazrat Makhmali Peer R.A.
Episode 038: Ambiyaon ki Dawate Kalma-e-Tayyaba

Hazrat Makhmali Peer R.A.

Play Episode Listen Later Mar 11, 2021 12:26


Ambiyaon ki Dawate Kalma-e-Tayyaba --- Send in a voice message: https://anchor.fm/tajalliyatemakhmali/message

RNZ: The Panel
The Panel with Tayyaba Khan and Liam Hehir (Part 2)

RNZ: The Panel

Play Episode Listen Later Mar 3, 2021 25:03


Should we raise GST to 16 % for Aucklanders, in order to help pay for infrastructure? As names come in and out fashion, research shows people do have pre-conceived ideas about what a person’s name says about them. A chef says Kiwis need to keep a keen mind when they're slicing dinner with the flood of super-sharp knives given out in a supermarket promotion.

RNZ: The Panel
The Pre-Panel with Tayyaba Khan and Liam Hehir

RNZ: The Panel

Play Episode Listen Later Mar 3, 2021 14:36


We start with our Dear Panel segment, then Panellists Tayyaba Khan and Liam Hehir share what they have been thinking.

Muslimah
Ep. 24: The Blessed Bananas with Tayyaba Syed

Muslimah

Play Episode Listen Later Jan 21, 2021 21:02


The need for Muslim representation in society is more important than ever, and authors like Tayyaba are making it possible! We talk to Tayyaba about her children's book and the story behind it as well as the importance of believing in your own story.

After The Storm
Episode 5: Shanaya Pack Your Bags, We're Discussing Reality TV!

After The Storm

Play Episode Listen Later Jan 4, 2021 29:25


In this episode we sit down with our newest team member Tayyaba and talk about the one thing that collectively got us through 2020: Reality TV. We talk about the enigmatic Maheep Kapoor from Fabulous Lives of Bollywood Wives, why Love is Blind is basically like desi arranged marriages, the scams on Love Island and the plethora of issues on 90 Day Fiance. Tune in for some laughs and lots of chaos.

OB Wannabes
Episode 6: Pelvic Pain Medicine with Dr. Tayyaba Ahmed

OB Wannabes

Play Episode Listen Later Dec 30, 2020 43:04


We're so excited this week to have Pelvic Pain specialist Dr. Tayyaba Ahmed, DO, FAPMR, speaking to us about what pelvic pain medicine is. Dr. Ahmed began practice as a sports medicine physiatrist before discovering pelvic pain medicine, and is here to educate us on pelvic pain. Understanding pelvic pain and recognizing when to ask for help is important for both providers and for patients. We hope that you are able to learn more about pelvic pain, whether it's for your career or for your personal life. You can find her on Instagram @drtayahmed , or via her website www.pelvicrehabilitation.com. If you have any requests, questions, or are interested in speaking on our podcast, please email obwannabes@gmail.com. You can find us on Instagram at @obwannabes. See you next week when we talk about menarche, or the start of a woman's menses!

RNZ: The Panel
The Panel with Tayyaba Khan and Peter Dunne (Part 1)

RNZ: The Panel

Play Episode Listen Later Dec 8, 2020 22:58


Prof Al Gillespie on on Royal Commission report; Prof Paul Spoonley on Royal Commission report; Home ownership plunges to new low,

RNZ: The Panel
What panellists Tayyaba Khan and Peter Dunne have been thinking

RNZ: The Panel

Play Episode Listen Later Dec 8, 2020 1:49


What panellists Tayyaba Khan and Peter Dunne have been thinking.

RNZ: The Panel
The Panel with Tayyaba Kahn and Phil O'Reilly (Part 2)

RNZ: The Panel

Play Episode Listen Later Nov 10, 2020 25:50


More than a third of eight-year-olds said they were bullied in the last year - with 12 percent saying they were physically bullied every week. That's according to the largest longitudinal study of child development in the country: 'Now We Are Eight: Life in Middle Childhood'. Children's Commissioner Judge Andrew Becroft joins The Panel to discuss his concerns and the harmful effects of bullying. Consultant Jo Cribb works with organisations to create diverse and inclusive workplaces and has just written an opinon piece for Stuff about the value of diversity - using the example of NZ's Cabinet. She tells The Panel about why a diverse team makes better decisions.

RNZ: The Panel
What panellists Tayyaba Kahn and Phil O'Reilly are thinking

RNZ: The Panel

Play Episode Listen Later Nov 10, 2020 5:21


What panellists Tayyaba Kahn and Phil O'Reilly have been thinking about.

RNZ: The Panel
The Panel with Tayyaba Kahn and Phil O'Reilly (Part 1)

RNZ: The Panel

Play Episode Listen Later Nov 10, 2020 24:18


Pfizer says its experimental Covid-19 vaccine is more than 90 percent effective, which would be a major victory in the fight against a pandemic that has killed more than 1.2 million people. The Panel speaks to Professor David Murdoch about what he makes of this development in the battle against Covid-19. A survey of 15,000 expats has revealed a "historic wave" of returning New Zealanders - mainly due to Covid-19. Kea chief executive officer, Toni Truslove talks to The Panel about the results.

Mommying While Muslim
From Menstrual Pain to Endometriosis: Revealing a Diagnosis

Mommying While Muslim

Play Episode Listen Later Oct 8, 2020 41:07


Dr. Tayyaba rejoins us today on the podcast to talk about endometriosis, a condition that can cause pelvic pain in 10% of women in the WORLD, regardless of whether or not they still have periods. This affects quality of life and sometimes fertility, so it’s important to ALL of us.Special cohost Solat Zaidi shares her personal experiences with this condition and Dr. Ahmed gives us LOTS of facts, differentiating endometriosis from painful periods, which we are more familiar with. Sadly, we will find out that the medical system doesn’t encourage diagnosis or all treatments equitably, and as many Muslim American women are of color, they will have to advocate for both. We end with a #believeher, and Dr. Ahmed wants listeners to know that treatment options are available, although we didn’t get to all of them in this episode. They include pelvic therapy, oral NSAIDS (anti inflammatory medicines like ibuprofen), neuropathic drugs, suppositories, pelvic floor injections, supplements (Semain health, magnesium, vitamin D), acupuncture, yoga, and meditation. Go to those annual health exams and tell your doctor what’s happening so we can stop normalizing pain in women’s health. Also, ASK QUESTIONS of your doctor. Links:1. Dr. Tayyaba Ahmed on IG @drtayahmed2. Dr. Tayyaba’s IMANA webinar on endometriosis and vaginosis: https://register.gotowebinar.com/recording/59251762065481620503. Dr. Tayyaba’s practice Pelvic Rehabilitation Medicine clinic in Manhattan and Long Island New York https://www.pelvicrehabilitation.com/4. Book recommendation by Dr. Ahmed: Beating Endo By Dr Iris Orbuch and Amy Stein DPT5. Dr. Ahmed’s recommended education on FB: a. Nancy’s Nook for Endometriosis Educationb. The Endometriosis Summit (also on IG)

Pelvic Matters
Hypertonic Pelvic Floor with Dr. Tayyaba Ahmed

Pelvic Matters

Play Episode Listen Later Oct 6, 2020 28:28


Dr. Tayyaba Ahmed is a board certified doctor of physical medicine and rehabilitation. who was born and raised in New York. Dr. Ahmed is also a fellow of the Academy of Physical Medicine and Rehabilitation and a member of the International Pelvic Pain Society. Dr. Ahmed is a contributing author to a textbook which is considered a staple during every Physiatrist's training. The fourth edition has been published in November of 2018. This full chapter title reference is: Ahmed T, Chan I: “Pelvic Pain”, which is included in, Essentials of Physical Medicine and Rehabilitation, 4th edition by Frontera W, Silver J, Rizzo T; Elsevier, Philadelphia. In our talk about the hypertonic pelvic floor, Dr. Ahmed discusses: - what is a hypertonic pelvic floor - who assesses it and how - what treatment options are available - some general tips for improving the overall health of the hypertonic pelvic floor *Disclaimer: This podcast if for entertainment purposes, and is not a substitution for individualized medical advice. Please speak to your healthcare practitioner if you suspect a healthcare concern.

The WoMed
To Kegel or Not to Kegel with Dr. Tayyaba Ahmed, DO

The WoMed

Play Episode Listen Later Jul 20, 2020 67:29


WoMed listeners are in for a treat this week as host D chats with pelvic pain specialist Dr. Tayyaba Ahmed. Dr. Tayyaba Ahmed, DO is a doctor of physical medicine and rehabilitation based in New York. From periods to fertility to all sorts of pelvic pain, Dr. Tayyaba answers some important questions about pelvic health in a way that removes the shame and taboo of the topic. Tayyaba shares how she became interested in rehabilitation as well as the difference between a physiatrist and physical therapist. Plus, Tayyaba and D chat important considerations regarding Kegels and the #youarenotdirty campaign that addresses unrealistic expectations around feminine hygiene standards. You can follow Dr. Tayyaba Ahmed on Instagram and Twitter @drtayahmed or on Facebook at @pelvicpainspecialistcommunity . Be sure to subscribe, rate and review, and follow us on Instagram and Twitter @TheWoMed! Remember to submit your weekly Nurse D Energy moments to D on Instagram - we love reading and sharing them! Thank you to our amazing sponsors! Check out these deals for our listeners:  MAGIC SPOON- Go to magicspoon.com/WOMED to grab a variety pack and try it today! And be sure to use our promo code WOMED at checkout to get free shipping. RAYCON- Get 15% off your order when you go to BuyRaycon.com/WOMED! Learn more about your ad choices. Visit megaphone.fm/adchoices

Not Defined by Endo
S2E11 - Understanding Endometriosis Healthcare Challenges, with Dr. Tayyaba Ahmed

Not Defined by Endo

Play Episode Listen Later Jun 23, 2020 37:34


Today's conversation is with Dr. Tayyaba Ahmed. Dr. Tayyaba is a doctor of physical medicine and rehabilitation, was trained at the New York College of Osteopathic Medicine, Northwell Health Plainview Hospital, and the NYU Langone Medical Center/RUSK Institute for Rehabilitation.A board-certified Physical Medicine and Rehabilitation physician, Dr. Ahmed is also a fellow of the Academy of Physical Medicine and Rehabilitation and a member of the International Pelvic Pain Society.After spending the last five years honing her skills in outpatient care, Dr. Ahmed is ready to focus on her passion for treating pelvic pain. Dr. Ahmed has chosen a focused practice at pelvicrehabilitation.com, because she believes concentrating on a specific field creates the greatest expertise. Chasing that greatness has been her consistent driving force. Listen to us talk about the challenges faced by both patients and doctors alike when it comes to Endometriosis. If you enjoyed this episode, I would love to know. Join me on Instagram and Facebook. You can also join our community on Health Unlocked and ask any questions or share your stories. Don't forget to share, rate, and subscribe to this podcast. If you also have any questions to ask or topics you would like me to discuss, feel free to shoot me an email on info@notdefinedbyendo.com. I love to hear from you all. Till next time, remember, you are not defined by endo!  MusicUnderground Stars by Loxbeats https://spoti.fi/34tPBBO Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download / Stream: https://bit.ly/underground-stars Music promoted by Audio Library https://youtu.be/vpJDMD2EzkA 

RNZ: The Panel
The Panel with Tayyaba Khan and Chris Finlayson (Part 1)

RNZ: The Panel

Play Episode Listen Later Jun 2, 2020 23:29


US riots: Concerns over targeting of journalists by police; The rule of law and the right to peaceful assembly; Countdown to level 1: Is NZ reaching 'pandemic fatigue'?

New Books in Politics
Christine Fair, "In Their Own Words: Understanding Lashkar-e-Tayyaba" (Oxford UP, 2018)

New Books in Politics

Play Episode Listen Later Apr 6, 2020 90:07


The attacks on the luxurious Taj Hotel in Mumbai in 2008 put Lashkar-e-Tayyaba, a jihadist terrorist group, in the international / Western spotlight for the first time, though they had been deadly active in India and Afghanistan for decades. In her book In Their Own Words: Understanding Lashkar-e-Tayyaba (Oxford University Press, 2018), Christine Fair reveals a little-known aspect of how LeT functions in Pakistan and beyond, by translating and commenting upon a range of publications produced and disseminated by Dar-ul-Andlus, the publishing wing of LeT. Only a fraction of LeT's cadres ever see battle: most of them are despatched on nation-wide "prozelytising" (dawa) missions to convert Pakistanis to their particular interpretation of Islam, in support of which LeT has developed a sophisticated propagandist literature. This canon of Islamist texts is the most popular and potent weapon in LeT's arsenal, and its scrutiny affords insights into how and who the group recruits; LeT's justification for jihad; its vision of itself in global and regional politics; the enemies LeT identifies and the allies it cultivates; and how and where it conducts its operations. Particular attention is paid to the role that LeT assigns to women by examining those writings which heap extravagant praise upon the mothers of aspirant jihadis, who bless their operations and martyrdom. It is only by understanding LeT's domestic functions as set out in these texts that one can begin to appreciate why Pakistan so fiercely supports it, despite mounting international pressure to disband the group. India and the United States are placed in extremely difficult positions with regard to Pakistan because of this. Christine Fair is a Provost's Distinguished Associate Professor in the Peace and Security Studies Program within Georgetown University's Edmund A. Walsh School of Foreign Service. Kirk Meighoo is a TV and podcast host, former university lecturer, author and former Senator in Trinidad and Tobago. He hosts his own podcast, Independent Thought & Freedom, where he interviews some of the most interesting people from around the world who are shaking up politics, economics, society and ideas. You can find it in the iTunes Store or any of your favorite podcast providers. You can also subscribe to his YouTube channel. If you are an academic who wants to get heard nationally, please check out his free training at becomeapublicintellectual.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In Conversation: An OUP Podcast
Christine Fair, "In Their Own Words: Understanding Lashkar-e-Tayyaba" (Oxford UP, 2018)

In Conversation: An OUP Podcast

Play Episode Listen Later Apr 6, 2020 90:07


The attacks on the luxurious Taj Hotel in Mumbai in 2008 put Lashkar-e-Tayyaba, a jihadist terrorist group, in the international / Western spotlight for the first time, though they had been deadly active in India and Afghanistan for decades. In her book In Their Own Words: Understanding Lashkar-e-Tayyaba (Oxford University Press, 2018), Christine Fair reveals a little-known aspect of how LeT functions in Pakistan and beyond, by translating and commenting upon a range of publications produced and disseminated by Dar-ul-Andlus, the publishing wing of LeT. Only a fraction of LeT's cadres ever see battle: most of them are despatched on nation-wide "prozelytising" (dawa) missions to convert Pakistanis to their particular interpretation of Islam, in support of which LeT has developed a sophisticated propagandist literature. This canon of Islamist texts is the most popular and potent weapon in LeT's arsenal, and its scrutiny affords insights into how and who the group recruits; LeT's justification for jihad; its vision of itself in global and regional politics; the enemies LeT identifies and the allies it cultivates; and how and where it conducts its operations. Particular attention is paid to the role that LeT assigns to women by examining those writings which heap extravagant praise upon the mothers of aspirant jihadis, who bless their operations and martyrdom. It is only by understanding LeT's domestic functions as set out in these texts that one can begin to appreciate why Pakistan so fiercely supports it, despite mounting international pressure to disband the group. India and the United States are placed in extremely difficult positions with regard to Pakistan because of this. Christine Fair is a Provost's Distinguished Associate Professor in the Peace and Security Studies Program within Georgetown University's Edmund A. Walsh School of Foreign Service. Kirk Meighoo is a TV and podcast host, former university lecturer, author and former Senator in Trinidad and Tobago. He hosts his own podcast, Independent Thought & Freedom, where he interviews some of the most interesting people from around the world who are shaking up politics, economics, society and ideas. You can find it in the iTunes Store or any of your favorite podcast providers. You can also subscribe to his YouTube channel. If you are an academic who wants to get heard nationally, please check out his free training at becomeapublicintellectual.com.

New Books in National Security
Christine Fair, "In Their Own Words: Understanding Lashkar-e-Tayyaba" (Oxford UP, 2018)

New Books in National Security

Play Episode Listen Later Apr 6, 2020 90:07


The attacks on the luxurious Taj Hotel in Mumbai in 2008 put Lashkar-e-Tayyaba, a jihadist terrorist group, in the international / Western spotlight for the first time, though they had been deadly active in India and Afghanistan for decades. In her book In Their Own Words: Understanding Lashkar-e-Tayyaba (Oxford University Press, 2018), Christine Fair reveals a little-known aspect of how LeT functions in Pakistan and beyond, by translating and commenting upon a range of publications produced and disseminated by Dar-ul-Andlus, the publishing wing of LeT. Only a fraction of LeT's cadres ever see battle: most of them are despatched on nation-wide "prozelytising" (dawa) missions to convert Pakistanis to their particular interpretation of Islam, in support of which LeT has developed a sophisticated propagandist literature. This canon of Islamist texts is the most popular and potent weapon in LeT's arsenal, and its scrutiny affords insights into how and who the group recruits; LeT's justification for jihad; its vision of itself in global and regional politics; the enemies LeT identifies and the allies it cultivates; and how and where it conducts its operations. Particular attention is paid to the role that LeT assigns to women by examining those writings which heap extravagant praise upon the mothers of aspirant jihadis, who bless their operations and martyrdom. It is only by understanding LeT's domestic functions as set out in these texts that one can begin to appreciate why Pakistan so fiercely supports it, despite mounting international pressure to disband the group. India and the United States are placed in extremely difficult positions with regard to Pakistan because of this. Christine Fair is a Provost's Distinguished Associate Professor in the Peace and Security Studies Program within Georgetown University's Edmund A. Walsh School of Foreign Service. Kirk Meighoo is a TV and podcast host, former university lecturer, author and former Senator in Trinidad and Tobago. He hosts his own podcast, Independent Thought & Freedom, where he interviews some of the most interesting people from around the world who are shaking up politics, economics, society and ideas. You can find it in the iTunes Store or any of your favorite podcast providers. You can also subscribe to his YouTube channel. If you are an academic who wants to get heard nationally, please check out his free training at becomeapublicintellectual.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

New Books in South Asian Studies
Christine Fair, "In Their Own Words: Understanding Lashkar-e-Tayyaba" (Oxford UP, 2018)

New Books in South Asian Studies

Play Episode Listen Later Apr 6, 2020 90:07


The attacks on the luxurious Taj Hotel in Mumbai in 2008 put Lashkar-e-Tayyaba, a jihadist terrorist group, in the international / Western spotlight for the first time, though they had been deadly active in India and Afghanistan for decades. In her book In Their Own Words: Understanding Lashkar-e-Tayyaba (Oxford University Press, 2018), Christine Fair reveals a little-known aspect of how LeT functions in Pakistan and beyond, by translating and commenting upon a range of publications produced and disseminated by Dar-ul-Andlus, the publishing wing of LeT. Only a fraction of LeT's cadres ever see battle: most of them are despatched on nation-wide "prozelytising" (dawa) missions to convert Pakistanis to their particular interpretation of Islam, in support of which LeT has developed a sophisticated propagandist literature. This canon of Islamist texts is the most popular and potent weapon in LeT's arsenal, and its scrutiny affords insights into how and who the group recruits; LeT's justification for jihad; its vision of itself in global and regional politics; the enemies LeT identifies and the allies it cultivates; and how and where it conducts its operations. Particular attention is paid to the role that LeT assigns to women by examining those writings which heap extravagant praise upon the mothers of aspirant jihadis, who bless their operations and martyrdom. It is only by understanding LeT's domestic functions as set out in these texts that one can begin to appreciate why Pakistan so fiercely supports it, despite mounting international pressure to disband the group. India and the United States are placed in extremely difficult positions with regard to Pakistan because of this. Christine Fair is a Provost's Distinguished Associate Professor in the Peace and Security Studies Program within Georgetown University's Edmund A. Walsh School of Foreign Service. Kirk Meighoo is a TV and podcast host, former university lecturer, author and former Senator in Trinidad and Tobago. He hosts his own podcast, Independent Thought & Freedom, where he interviews some of the most interesting people from around the world who are shaking up politics, economics, society and ideas. You can find it in the iTunes Store or any of your favorite podcast providers. You can also subscribe to his YouTube channel. If you are an academic who wants to get heard nationally, please check out his free training at becomeapublicintellectual.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

New Books in Political Science
Christine Fair, "In Their Own Words: Understanding Lashkar-e-Tayyaba" (Oxford UP, 2018)

New Books in Political Science

Play Episode Listen Later Apr 6, 2020 90:07


The attacks on the luxurious Taj Hotel in Mumbai in 2008 put Lashkar-e-Tayyaba, a jihadist terrorist group, in the international / Western spotlight for the first time, though they had been deadly active in India and Afghanistan for decades. In her book In Their Own Words: Understanding Lashkar-e-Tayyaba (Oxford University Press, 2018), Christine Fair reveals a little-known aspect of how LeT functions in Pakistan and beyond, by translating and commenting upon a range of publications produced and disseminated by Dar-ul-Andlus, the publishing wing of LeT. Only a fraction of LeT's cadres ever see battle: most of them are despatched on nation-wide "prozelytising" (dawa) missions to convert Pakistanis to their particular interpretation of Islam, in support of which LeT has developed a sophisticated propagandist literature. This canon of Islamist texts is the most popular and potent weapon in LeT's arsenal, and its scrutiny affords insights into how and who the group recruits; LeT's justification for jihad; its vision of itself in global and regional politics; the enemies LeT identifies and the allies it cultivates; and how and where it conducts its operations. Particular attention is paid to the role that LeT assigns to women by examining those writings which heap extravagant praise upon the mothers of aspirant jihadis, who bless their operations and martyrdom. It is only by understanding LeT's domestic functions as set out in these texts that one can begin to appreciate why Pakistan so fiercely supports it, despite mounting international pressure to disband the group. India and the United States are placed in extremely difficult positions with regard to Pakistan because of this. Christine Fair is a Provost's Distinguished Associate Professor in the Peace and Security Studies Program within Georgetown University's Edmund A. Walsh School of Foreign Service. Kirk Meighoo is a TV and podcast host, former university lecturer, author and former Senator in Trinidad and Tobago. He hosts his own podcast, Independent Thought & Freedom, where he interviews some of the most interesting people from around the world who are shaking up politics, economics, society and ideas. You can find it in the iTunes Store or any of your favorite podcast providers. You can also subscribe to his YouTube channel. If you are an academic who wants to get heard nationally, please check out his free training at becomeapublicintellectual.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

New Books in Religion
Christine Fair, "In Their Own Words: Understanding Lashkar-e-Tayyaba" (Oxford UP, 2018)

New Books in Religion

Play Episode Listen Later Apr 6, 2020 90:07


The attacks on the luxurious Taj Hotel in Mumbai in 2008 put Lashkar-e-Tayyaba, a jihadist terrorist group, in the international / Western spotlight for the first time, though they had been deadly active in India and Afghanistan for decades. In her book In Their Own Words: Understanding Lashkar-e-Tayyaba (Oxford University Press, 2018), Christine Fair reveals a little-known aspect of how LeT functions in Pakistan and beyond, by translating and commenting upon a range of publications produced and disseminated by Dar-ul-Andlus, the publishing wing of LeT. Only a fraction of LeT's cadres ever see battle: most of them are despatched on nation-wide "prozelytising" (dawa) missions to convert Pakistanis to their particular interpretation of Islam, in support of which LeT has developed a sophisticated propagandist literature. This canon of Islamist texts is the most popular and potent weapon in LeT's arsenal, and its scrutiny affords insights into how and who the group recruits; LeT's justification for jihad; its vision of itself in global and regional politics; the enemies LeT identifies and the allies it cultivates; and how and where it conducts its operations. Particular attention is paid to the role that LeT assigns to women by examining those writings which heap extravagant praise upon the mothers of aspirant jihadis, who bless their operations and martyrdom. It is only by understanding LeT's domestic functions as set out in these texts that one can begin to appreciate why Pakistan so fiercely supports it, despite mounting international pressure to disband the group. India and the United States are placed in extremely difficult positions with regard to Pakistan because of this. Christine Fair is a Provost's Distinguished Associate Professor in the Peace and Security Studies Program within Georgetown University's Edmund A. Walsh School of Foreign Service. Kirk Meighoo is a TV and podcast host, former university lecturer, author and former Senator in Trinidad and Tobago. He hosts his own podcast, Independent Thought & Freedom, where he interviews some of the most interesting people from around the world who are shaking up politics, economics, society and ideas. You can find it in the iTunes Store or any of your favorite podcast providers. You can also subscribe to his YouTube channel. If you are an academic who wants to get heard nationally, please check out his free training at becomeapublicintellectual.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

New Books Network
Christine Fair, "In Their Own Words: Understanding Lashkar-e-Tayyaba" (Oxford UP, 2018)

New Books Network

Play Episode Listen Later Apr 6, 2020 90:07


The attacks on the luxurious Taj Hotel in Mumbai in 2008 put Lashkar-e-Tayyaba, a jihadist terrorist group, in the international / Western spotlight for the first time, though they had been deadly active in India and Afghanistan for decades. In her book In Their Own Words: Understanding Lashkar-e-Tayyaba (Oxford University Press, 2018), Christine Fair reveals a little-known aspect of how LeT functions in Pakistan and beyond, by translating and commenting upon a range of publications produced and disseminated by Dar-ul-Andlus, the publishing wing of LeT. Only a fraction of LeT's cadres ever see battle: most of them are despatched on nation-wide "prozelytising" (dawa) missions to convert Pakistanis to their particular interpretation of Islam, in support of which LeT has developed a sophisticated propagandist literature. This canon of Islamist texts is the most popular and potent weapon in LeT's arsenal, and its scrutiny affords insights into how and who the group recruits; LeT's justification for jihad; its vision of itself in global and regional politics; the enemies LeT identifies and the allies it cultivates; and how and where it conducts its operations. Particular attention is paid to the role that LeT assigns to women by examining those writings which heap extravagant praise upon the mothers of aspirant jihadis, who bless their operations and martyrdom. It is only by understanding LeT's domestic functions as set out in these texts that one can begin to appreciate why Pakistan so fiercely supports it, despite mounting international pressure to disband the group. India and the United States are placed in extremely difficult positions with regard to Pakistan because of this. Christine Fair is a Provost's Distinguished Associate Professor in the Peace and Security Studies Program within Georgetown University's Edmund A. Walsh School of Foreign Service. Kirk Meighoo is a TV and podcast host, former university lecturer, author and former Senator in Trinidad and Tobago. He hosts his own podcast, Independent Thought & Freedom, where he interviews some of the most interesting people from around the world who are shaking up politics, economics, society and ideas. You can find it in the iTunes Store or any of your favorite podcast providers. You can also subscribe to his YouTube channel. If you are an academic who wants to get heard nationally, please check out his free training at becomeapublicintellectual.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

New Books in Islamic Studies
Christine Fair, "In Their Own Words: Understanding Lashkar-e-Tayyaba" (Oxford UP, 2018)

New Books in Islamic Studies

Play Episode Listen Later Apr 6, 2020 90:07


The attacks on the luxurious Taj Hotel in Mumbai in 2008 put Lashkar-e-Tayyaba, a jihadist terrorist group, in the international / Western spotlight for the first time, though they had been deadly active in India and Afghanistan for decades. In her book In Their Own Words: Understanding Lashkar-e-Tayyaba (Oxford University Press, 2018), Christine Fair reveals a little-known aspect of how LeT functions in Pakistan and beyond, by translating and commenting upon a range of publications produced and disseminated by Dar-ul-Andlus, the publishing wing of LeT. Only a fraction of LeT's cadres ever see battle: most of them are despatched on nation-wide "prozelytising" (dawa) missions to convert Pakistanis to their particular interpretation of Islam, in support of which LeT has developed a sophisticated propagandist literature. This canon of Islamist texts is the most popular and potent weapon in LeT's arsenal, and its scrutiny affords insights into how and who the group recruits; LeT's justification for jihad; its vision of itself in global and regional politics; the enemies LeT identifies and the allies it cultivates; and how and where it conducts its operations. Particular attention is paid to the role that LeT assigns to women by examining those writings which heap extravagant praise upon the mothers of aspirant jihadis, who bless their operations and martyrdom. It is only by understanding LeT's domestic functions as set out in these texts that one can begin to appreciate why Pakistan so fiercely supports it, despite mounting international pressure to disband the group. India and the United States are placed in extremely difficult positions with regard to Pakistan because of this. Christine Fair is a Provost's Distinguished Associate Professor in the Peace and Security Studies Program within Georgetown University's Edmund A. Walsh School of Foreign Service. Kirk Meighoo is a TV and podcast host, former university lecturer, author and former Senator in Trinidad and Tobago. He hosts his own podcast, Independent Thought & Freedom, where he interviews some of the most interesting people from around the world who are shaking up politics, economics, society and ideas. You can find it in the iTunes Store or any of your favorite podcast providers. You can also subscribe to his YouTube channel. If you are an academic who wants to get heard nationally, please check out his free training at becomeapublicintellectual.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mommying While Muslim
Read My Hips

Mommying While Muslim

Play Episode Listen Later Feb 20, 2020 34:46


Do you know if you have a “loosey goosey” or a “tight pelvis?” Let’s talk wetting our pants while we wet our pants (it’s on the video if you missed it), as well as pelvic pain, its causes, the physical and sexual dysfunction that results, and treatments.You may not have heard about vaginal massage before, but here’s where you can find out how terms like that and valium suppositories are actual medical interventions for real women’s problems.Links:Dr. Tayyaba Ahmed on IG @drtayahmedDr. Tayyaba’s practice Pelvic Rehabilitation Medicine clinic in Manhattan and Long Island New York https://www.pelvicrehabilitation.com/Dr. Tayyaba’s IMANA webinar on endometriosis and vaginosis: https://register.gotowebinar.com/recording/5925176206548162050Web: www.mommyingwhilemuslim.comEmail: mommyingwhilemuslim@gmail.comFB: Mommying While Muslim page and Mommyingwhilemuslim groupIG: @mommyingwhilemuslimpodcast

The Pragati Podcast
Ep.120: Pakistan in 2019

The Pragati Podcast

Play Episode Listen Later Nov 27, 2019 61:06


What has been happening in Pakistan after Imran Khan became the Prime Minister? Why do some people want General Qamar Javed Bajwa's tenure as the army chief to come to an end? Dr Christine Fair gives us a tour of Pakistani politics, geopolitics and skulduggery like no one else can, on Episode 120 of The Pragati Podcast The Pragati Podcast is a weekly talk-show on public policy, economics and international relations hosted by Pavan Srinath. Dr C. Christine Fair is a Provost's Distinguished Associate Professor in the Peace and Security Studies Program, within Georgetown University's Edmund A. Walsh School of Foreign Service. She previously served as a senior political scientist with the RAND Corporation, a political officer with the United Nations Assistance Mission to Afghanistan in Kabul, and has researched and written extensively on political and military affairs in South Asia. Her most recent book is In Their Own Words: Understanding Lashkar-e-Tayyaba. You can also listen to her talk about the Lashkar-e-Tayyaba in Hindi/Urdu on the Puliyabaazi Podcast. If you have any questions or comments, write in to podcast@thinkpragati.com. Follow The Pragati Podcast on Instagram: https://instagram.com/pragatipod Follow Pragati on Twitter: https://twitter.com/thinkpragati Follow Pragati on Facebook: https://facebook.com/thinkpragati Subscribe & listen to The Pragati Podcast on iTunes, Saavn , Spotify , Castbox , Google Podcasts , YouTube or any other podcast app. We are there everywhere. You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/

Perfête
Episode 9: Endometriosis Awareness with Dr Tayyaba Ahmed (Reprise)

Perfête

Play Episode Listen Later Oct 24, 2019 55:44


This episode originally played as part of Endometriosis Awareness Month. Today’s guest on the Perfete Podcast is Dr. Tayyaba Ahmed, a Physiatrist specializing in pelvic pain issues. She shares a plethora of knowledge about Endometriosis, including the history, symptoms, available treatments and pathways to a future cure. Dr. Tayyaba Ahmed treats everything from pain with sex, period pains, abdominal pain, cramping, bloating, urination issues to bowel problems. Anything is the pelvic region is her domain. As we dive into everything related to endometriosis, we will unpack known causes, how to eat, the official diagnosis, when surgery is necessary and so much more. In This Episode - What is endometriosis - Known causes of endometriosis - There’s no cure for endometriosis - Pain generators - The endometriosis diet - Manifestation of pain - Seeing the right doctor - Officially diagnosing endometriosis - ROSE study - When surgery is necessary - What to look for in an endometriosis doctor Resources Mentioned - Dr. Ahmed on Instagram - Pelvicrehabilitation.com - Rose Endometriosis Research - Nancy’s Nook Facebook Group - Kunbi’s Endometriosis Story - Kunbi on "Mommy Oyoyo" Podcast - Kunbi on "NotDefinedbyEndo" Podcast For more inspiration for the Perfete life, check out perfete.comand follow @Perfete

IC Wellness Podcast
Pelvic Floor Dysfunction with Dr. Tayyaba Ahmed

IC Wellness Podcast

Play Episode Listen Later Aug 15, 2019 59:45


Dr. Tayyaba Ahmed is a doctor of physical medicine and rehabilitation. She completed the BS/DO program at the New York Institute of Technology and was trained at the New York of Osteopathic Medicine, and the NYU Langone Medical Center/RUSK Institute for Rehabilitation.  Dr. Ahmed is a board-certified Physical Medicine and Rehabilitation physician at Pelvic Rehabilitation Medicine in New York.   In today's episode, Dr. Ahmed discusses interstitial cystitis and pelvic pain as well as pelvic floor dysfunction and how to recognize it.       

How C*m
23 Healing Pelvic Pain (Dr. Tayyaba Ahmed & Dr. Allyson Shrikhande)

How C*m

Play Episode Listen Later Jun 9, 2019 58:40


In this week’s episode we have two brilliant doctors of physical medicine and rehabilitation, Dr. Tayyaba Ahmed and Dr. Allyson Shrikhande, who specialize in pelvic pain. They teach us about a very gender neutral organ; the pelvic floor, and many different causes of pelvic pain. We learn about endometriosis, the seriousness of pudendal nerve/ pudendal entrapment, and why kegels aren't always the answer. The doctors answer questions from the Cumpanions and talk thrush, anorgasmia, penis burn, clitoral adhesions, and more. Ahmed and Shrikhande also share their personal experiences as women, mothers, and students during medical school, as well as their first time stories!  Learn more about their work at pelvicrehabilitation.com    -- Follow us @RemyKassimir @Howcumpodcast @Charkasstic and follow the doctors @DrTayAhmed @pelvicrehabilitation @doctorallyson We couldn't be more excited to be partnering with Helix Sleep this season! Get up to $125 off the best mattress you'll ever sleep on at HelixSleep.com/HowCum Thank you for all the love over the past year, we LOVE YOU and couldn't do it without you. If you want to support the show, please oh please consider helping us in the following ways:  1) Donate on our Patreon page at www.patreon.com/howcum. You will receive awesome extras, BONUS EPISODES, photos, etc. and all proceeds go to creating this podcast!  2) Subscribe, share, and leave us a rating/review on iTunes. It helps us get in touch with great new podcast guests and listeners!  3) Stay close with us by following us and reaching out on social:  Instagram/Twitter- @HowCumPodcast  Website - www.RemyKassimir.com  

Center for Global Policy Podcasts
Regional Roundup: Afghanistan, Pakistan, India & Sri Lanka

Center for Global Policy Podcasts

Play Episode Listen Later May 6, 2019 55:53


CGP’s Kamran Bokhari talks with Dr. Christine Fair, a Provost’s Distinguished Associate Professor in the Security Studies Program within Georgetown University’s Edmund A. Walsh School of Foreign Service. , about the rapidly evolving geostrategic situation in South Asia. Dr. Fair is the author of “In Their Own Words: Understanding Lashkar-e-Tayyaba.” On Afghanistan, Fair says, the Trump administration is continuing talks with the Taliban but is looking for a way to disengage in Afghanistan in order to fulfill one of the president’s campaign promises. Fair says the United States is more interested in an exit than in negotiating a lasting peace; therefore, Washington has shown itself to be willing to give up many gains that had been made by Afghan youths and women in its talks with the Taliban. Moreover, if financial support from the United States ends, the Afghan government could find itself in danger -- especially if China or India does not step in. Tensions between Afghanistan and Pakistan are likely to linger as both countries continue avoiding a reckoning about bad decisions they have made, Fair says. She notes that Pakistani Prime Minister Imran Khan is getting educated on what it means to be prime minister, particularly in his dealings with the Pakistani military. She also posits that foreign aid might actually be bad for Pakistan because as long as it receives bailouts from other countries and bodies like the International Monetary Fund, the country will never be forced to solve its own problems. Yet so many people are concerned that Pakistan will fail, it keeps receiving aid. The perennial tensions between Pakistan and India are also likely to last, Fair says. In discussing the Pulwama attack and the Indian government’s response, she notes that both Pakistan and India have made unsubstantiated assertions. She also says that because Indian Prime Minister Narendra Modi’s government aggrandizes its own actions, Indians had an inflated expectation of what would happen after the Pulwama attack. She says the magnitude of India’s response is unclear. Fair also notes that India is experiencing a wave of right-wing hate mongering targeting non-Hindus. The sentiment includes theories similar to white supremacist ideologies found in the United States, such as the “Love Jihad” theory stating that Muslims in India are outbreeding Hindus in order to make Hindus a minority. The Easter Sunday attack in Sri Lanka, Fair says, was a waste of resources for the Islamic State. The group gained nothing by the attack, other than bragging rights to its followers, and Muslims in Sri Lanka are the ones that will bear the brunt of any blowback.

Puliyabaazi Hindi Podcast
Ep. 30: लश्कर-ए-तय्यबा: कब, क्यूँ, और कैसे

Puliyabaazi Hindi Podcast

Play Episode Listen Later Feb 6, 2019 67:08


26 नवंबर 2008, मुंबई की दर्दनाक तस्वीरें आज भी दिल दहला देती हैं | इस हमले को अंजाम दिया था पाकिस्तान सेना के पसंदीदा आतंकवादी गुट - लश्कर-ए-तैयबा ने | इस हादसे के 11 साल बाद भी, हम कम ही जानते है कि यह संगठन शुरू कैसे हुआ, किस मक़सद से हुआ, और इसके हथकंडे क्या है | तो हमने की पुलियाबाज़ी प्रॉफ़ेसर क्रिस्टीन फेयर से, जिन्होंने हाल ही में इस संगठन पर एक किताब ‘In Their Own Words: Understanding the Lashkar-e-Tayyaba’ लिखी है | फेयर जार्जटाउन यूनिवर्सिटी में एसोसिएट प्रॉफेसर है और पाकिस्तान सेना पर किये गए अपने उल्लेखनीय शोधकार्य के लिए जानी जाती है | उनसे हमने इस आतंकवादी गुट एक संगठन के रूप में समझने के लिए यह सवाल सामने रखे: In this episode, we explore one of the most important nodes of the Pakistani military-jihadi complex: the Lashkar-e-Tayyaba (LeT). Our guest for this episode is Prof Christine Fair, a renowned voice on Pakistan security issues. In her latest book In Their Own Words: Understanding the Lashkar-e-Tayyaba, Dr Fair reveals finer details about LeT using publications produced and disseminated by Dar-ul-Andlus, the publishing wing of LeT. In this Puliyabaazi, we investigate LeT using organisation theory. What are their vision and mission statements? What keeps them together? How do they recruit employees? Who are their shareholders? And finally, what will it take to end this organisation? Listen in for an in-depth discussion on these questions. सुनिए और बताइये कैसा लगा यह एपिसोड आपको | If you have any comments or questions please write to us at puliyabaazi@gmail.com Follow us on: Twitter: https://twitter.com/puliyabaazi Facebook: https://www.facebook.com/puliyabaazi Instagram: https://www.instagram.com/puliyabaazi/ Subscribe & listen to the podcast on iTunes, Google Podcasts, Castbox, AudioBoom, YouTube or any other podcast app.

The  Period  Party
PP# 111: All Things Pelvic! with Dr. Tayyaba Ahmed

The Period Party

Play Episode Listen Later Aug 13, 2018 24:13


Dr. Tayyaba Ahmed is an osteopathic physician who is board certified in Physical Medicine and Rehabilitation. She is also a contributing author to the textbook Pelvic Pain, Essentials of Physical Medicine and Rehabilitation, and a collaborator in the Northwell ROSE Study for endometriosis research. In this episode, we talk about common causes and symptoms of pelvic pain, the relationship between endometriosis and pelvic pain, the issues surrounding endometriosis surgery, the impactful goal for the ROSE study, how you can participate in the ROSE study, and so much more!   To learn more about Dr. Tayyaba Ahmed, visit the show notes.

RUSK Insights on Rehabilitation Medicine
Dr. Tayyaba Ahmed, Part 2

RUSK Insights on Rehabilitation Medicine

Play Episode Listen Later Aug 1, 2018 21:06


Dr. Tayyaba Ahmed is a doctor of physical medicine and rehabilitation. A native of New York City, after spending five years honing her skills in outpatient care, Dr. Ahmed focuses on her passion for treating pelvic pain, believing that concentrating on a specific field creates the greatest expertise. A board certified Physical Medicine and Rehabilitation physician, Dr. Ahmed also is a fellow of the Academy of Physical Medicine and Rehabilitation and a member of the International Pelvic Pain Society. She completed the BS/Doctor of Osteopathic Medicine program at New York Institute of Technology and was trained at the New York College of Osteopathic Medicine, Northwell Health Plainview Hospital, and the NYU Langone Medical Center/RUSK Institute for Rehabilitation.  In Part 2 of this two part series, Dr. Ahmed discusses: among the interventions of electrical stimulation, biofeedback, and pelvic floor muscle training, deciding which of these approaches either singly or in combination are best suited for a particular patient; ways of evaluating the effectiveness of these interventions; medications involved in treatment and for what purposes; periods of time, such as weeks or months when most rehabilitation interventions take place and whether plateaus ever occur where further treatment is not associated with additional improvements; and instances such as the presence of a patient’s advanced old age or co-morbidities where watchful waiting may represent the best choice instead of any other kind of intervention.  

RUSK Insights on Rehabilitation Medicine
Dr. Tayyaba Ahmed, Part 1

RUSK Insights on Rehabilitation Medicine

Play Episode Listen Later Jul 25, 2018 14:27


Dr. Tayyaba Ahmed is a doctor of physical medicine and rehabilitation. A native of New York City, after spending five years honing her skills in outpatient care, Dr. Ahmed focuses on her passion for treating pelvic pain, believing that concentrating on a specific field creates the greatest expertise. A board certified Physical Medicine and Rehabilitation physician, Dr. Ahmed also is a fellow of the Academy of Physical Medicine and Rehabilitation and a member of the International Pelvic Pain Society. She completed the BS/Doctor of Osteopathic Medicine program at New York Institute of Technology and was trained at the New York College of Osteopathic Medicine, Northwell Health Plainview Hospital, and the NYU Langone Medical Center/RUSK Institute for Rehabilitation. In Part 1 of this two-part interview, Dr. Ahmed discusses: kinds of interventions involved in pelvic rehabilitation; types of health problems that necessitate pelvic rehabilitation; roles played by factors such as age and gender in determining which patients are candidates for pelvic rehabilitation services, and biofeedback as an effective technique to enhance positive outcomes and how it is used.   

A Year of Listening
Episode 23: Diversity in Literature with Tayyaba Syed

A Year of Listening

Play Episode Listen Later Jul 12, 2018 50:52


This week Colleen sat down with children's author Tayyaba Syed who is on a mission to give Muslim kids like her own children mirrors in their books. The women talk about why diversity in literature is so important right now, how books can be windows and mirrors and why everyone needs both.

The V Hive
6. Dr. Tayyaba Ahmed, Pelvic Pain Specialist (Physical Medicine and Rehabilitation)

The V Hive

Play Episode Listen Later Jun 26, 2018 65:29


In this episode, I sat down with Dr. Tayyaba Ahmed, a pelvic pain specialist at Pelvic Rehabilitation Medicine in NYC. Dr. Ahmed is an osteopathic physician, board certified in physical medicine and rehabilitation. We discuss many components of pelvic pain, including the mind body connection, the stigma against pelvic pain, what Dr. Ahmed's practice entails and how she treats her patients.

Etsy Conversations Podcast | Arts & Crafts | DIY | Online Business | Ecommerce | Online Shopping | Entrepreneur Interviews
197 - Net Neutrality For Etsy Sellers w/Tayyaba of Reserved Only Shop | Etsy | Arts & Crafts | DIY | Ecommerce | Handmade | Crafting | Online Shopping | Entrepreneur Interviews | Internet Business | Online Business

Etsy Conversations Podcast | Arts & Crafts | DIY | Online Business | Ecommerce | Online Shopping | Entrepreneur Interviews

Play Episode Listen Later Nov 1, 2017 32:18


Wondering how other Etsy sellers handle less-than-perfect reviews...? How about net neutrality and how it relates to or affects you as an Etsy seller? This week, I'm talking with Tayyaba of Reserved Only Shop about these topics and other Etsy-related topics.  Visit  for more.

Authentic Parenting
Ask Me Anything-Chatting with Listeners and Answering Their Questions LIVE

Authentic Parenting

Play Episode Listen Later Feb 1, 2017 129:09


In this one of a kind episode host, parent educator Anna Seewald does something drastic. She connects with her listeners LIVE. They all have questions for her. All questions are around the 3 p's-personal, podcasting and of course parenting. Special thanks to Antonella, Katerina, Eric, Brain, Tayyaba and Lenora for being brave, open and asking such thoughtful questions. Katerina's book, Happiest Mom on The Block: https://www.amazon.com/Happiest-Mom-Block-Katerina-Mayants/dp/1504369181/ref=sr_1_1?ie=UTF8&qid=1486003755&sr=8-1&keywords=happiest+mom+on+the+block Her Facebook: Eric's Facebook group: Peaceful Parenting Community: https://www.facebook.com/groups/PeacefulParentingCommunity/ Brain's Facebook group: Working Parents Raising Healthy Kids: https://www.facebook.com/groups/1768444056759288/ His web site, Juice Plus: http://brianroes.juiceplus.com/us/en Anna offers a 30 min. free phone/Skype sessions. Need parenting advice? Support? Visit www.authenticparenting.com to schedule a 30 min. complimentary session today and get answers to your burning parenting questions. No obligation. Need ongoing parenting support for free? Join my private Facebook group-a supportive and positive space for moms and dads who want to learn and grow. Authentic Parenting Community is a closed Facebook group run by Anna Seewald where she offers bi-weekly free phone support/Q+A sessions to the members only. Join now! www.facebook.com/groups/1657717101107047/ Did you enjoy this episode? Subscribe to Authentic Moments Podcast on iTunes and give us a start rating. Ratings are very important. They help other people to find the show. itunes.apple.com/us/podcast/authe…d1052399775?mt=2 Like Authentic Parenting-parenting from the heart on Facebook. www.facebook.com/Authentic-Parent…447218465563263/ Authentic Moments-parenting conversations with Anna Seewald is a weekly show. New episodes air every Thursday. Subscribe, share and enjoy!