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A l'occasion d'un stage de survie, j'ai dormi sous tarp à 0°C sans duvet. C'était chaud, mais en fait non... c'était froid ! ^^ Pour vivre ce genre d'expérience, tu as le code pormo LEBANQUIER pour t'inscrire chez Time On Target, avec Éléonore Lluna de Wild.
How did Digital Entrepreneur Kevin Snow invest in himself to be able to run Time On Target and Success Champions? Well, that's what your Podcast Mogul Phil Better is here to do. Join Phil as he asks about how he is helping streamline the success of his champions and social media engagement is currently something they are dealing with in their business! We also discuss why Pumpkin Plan. Profit First, Everybody Writes is a book they recommend for Entrepreneurs to Read. Make sure to listen until the end for a special treat! Remember to Invest In Yourself Team Invest In Yourself
Kevin is a expert at sales with a heart for veterans. In this episode we talk about the sales process. How to network effectively as a introvert and much more. Kevin has help businesses close more sales by better understanding their sales process and identifying how to make the process more effective and faster. If your CRM and Email Automation aren't actually helping you close more sales or shorten your sales cycle, we need to talk. With over 20 years experience as a sales leader in the technology and internet marketing industries. He has been published in magazines, appeared on international podcasts, presented at industry conferences, and contributed to a best selling book about business networking.Kevins passion though is working with Veteran business owners and other entrepreneurs to help them develop effective sales and marketing strategies and building processes that help them execute those strategies.Over the last 12 years he has worked with thousands of entrepreneurs and sales organizations through consulting and training to help them close over $150 million in new business by leveraging their existing relationships and better communicating their product's differentiating benefits.In addition to being the Founder and Chief Sales Strategist for Time On Target, He is also an officer in the US Army which gives him a unique viewpoint at relationship building across cultures to help you build your business in our ever shrinking world.Kevins expertise and experience includes business to business sales (B2B), consultative sales, sales process and strategy, sales automation, email marketing, marketing automation, referral sales, training development and delivery, client management, territory management, high growth sales environments, lead generation, relationship marketing, and public speaking.
Welcome to another episode of Inside Personal Growth! Joining me is one of the authors of On Time on Target: How Teams and Targets Can Cut Through Complexity and Get Things Done . . . The Fighter Pilot Way, Christian Boucousis.
On Time, On Target (1 Cor 6:1-11) by Trinity Community Church
About Kevin Snow: Kevin is the Owner of Time On Target, a sales expert, and a serious technology geek who knows how to help his clients take their automation game to the next level. With a 20+ year career in business development working with brands like Frontier Communications, Nextel, Salesforce, and BNI, his knowledge, skills, and understanding of communication and technology are getting real results for the businesses he works with. Kevin knows how to integrate digital technology with your sales process authentically and professionally. He'll show you what's been missing in ensuring an effective outreach and trust-building system: part entrepreneur, part salesperson, part technology master, and part Star Wars fan. Check out the latest episode of our Conversational Selling podcast to learn more about Kevin.In this episode, Nancy and Kevin discuss the following:Transition from teaching to selling.Kevin's story of pursuing what he studied in college and winding up going in a different direction.Increasing sales by understanding and optimizing the sales process. Kevin's tips on being in touch with prospects through automation.Why Kevin does not chase clients?Selling is making it all about prospects, not about salespeople.Key Takeaways: One of the things that we must help business owners understand when I work with them is that sales are just a series of conversations with an outcome.As a business owner, I don't have time to chase clients.Sometimes, it's just easier to let them go.You understand the pain that I'm going through as a business owner, and you have a potential solution.I know that with all the stuff I have going on with two different companies, a couple of podcasts now, and all the other stuff going on in my life, I can't have this huge pipeline filled with Hopium."When we do it for a company, all those automation emails come from whichever salesperson is supporting that prospect. So, it sounds like it's coming from the person they know; we're working on that relationship, it's no longer; we've all gotten those emails where it's like, "Hey, we want you to schedule a meeting with our sales team." "I already have a meeting with your sales guy tomorrow; why are you still sending me this stuff?" And it impacts the relationship because you're like, well, "Do they even know what's going on with me? And how important am I if they're not able to manage this type of communication? " – KEVIN." The conversation needs to be about what I call the Afters. How are you going to leave that prospect after they do business with you and become a client? What is the quality-of-life change that you're going to give them? How do you keep them from being awake at 2:30 in the morning thinking about work or thinking about family stuff or whatever the issues are that you can solve? I see that a lot of people think, "It's got to impress them with all my accolades." And honestly, none of us care." – KEVIN. "Sales are just having a conversation with someone. It is literally just asking questions and getting them to talk about themselves and then being able to dive into what they're sharing and help them solve stuff. The best salespeople I have ever encountered who have been able to get me to buy are pulling out all the issues I'm having. And then saying, "Well, have you thought about this? What if we did this type of thing?" and they're laying out solutions for me where I can see, "Oh yeah, that would help." As opposed to what a lot of people, especially in the tech field, do is lay out features. And I don't care about features. I care about how it's going to fix my problem. So, that's the thing that people need to remember. It's literally about diving into your prospect's world and leaving them better, even if they don't buy from you if they're in a better position to fix stuff, I still won because they'll remember me later." – KEVIN. Connect with Kevin Snow:LinkedIn: https://www.linkedin.com/in/kevinesnow/ Time on Target:https://www.time-on-target.com/Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/ Connect with Nancy Calabrese: Twitter: https://twitter.com/oneofakindsalesFacebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/Website: https://oneofakindsales.comPhone: 908-879-2911 LinkedIn: https://www.linkedin.com/in/ncalabrese/Email: leads@oneofakindsales.com
Welcome to The Collective, a haven for leadership growth and personal development. Hosted by Chance Burles (@mcplburles), retired Master Corporal Combat Engineers, and co-driven by Shaun Taylor (@shauntaylors1), retired Warrant Officer, Special Operations JTF2. In this ever-evolving digital age it's all too easy to become swayed by numerous opinions and ideas. We aim to unpack stories that inspire action, resilience, courage, and transformation. We dive deep into the tales of Veterans, First Responders, and many others. Translating their experiences into leadership lessons for all. In this Live Chat, we open a space to explore and reflect on historical significance, the role of our personal narratives, broader societal impacts and so much more!Our panel, a blend of entrepreneurs, thought leaders, and individuals who have epitomized putting in the work, will shed light on todays topic with varied perspectives from their varied experiences. Making this a truly enriching discussion!What challenges have you faced? What leadership questions keep you up at night? Share with us in the comments or record your question on video and send it in to us for discussion live on air!
Red Storm Rising: Chapter 35 Time On Target Kudos to FIXEDIT for creating the simulated images to go along with this chapter- https://youtu.be/iCIhyeEMcdE?si=BmsrkOggIKkeG9hd FIXEDIT 613,879 views Premiered Feb 17, 2023 CHAPTER 35 - Time On Target PART FULL This is the Audio book of Red Storm Rising by Tom Clancy brought to life via DCS world and Cold Waters. https://www.amazon.com/Red-Storm-Risi... I do not own the rights to distribute the audio book but this is a chopped down variant and a project of passion. Great Author, Great Book, Great Audio book, Great Simulator. I do not intend to make money from this or profit from this or any of my videos. Audio credit goes to Karl Casey @ White Bat Audio and Red Storm Rising Narrated by Michael Prichard • Cinematic Horror Synth / Retrowave Mi... Please enjoy. Note from ACU- This excerpt serves as an introduction to this fine book. Purchase it at your favorite book seller or on Audible. About the book- Red Storm Rising Audible Audiobook – Unabridged Tom Clancy (Author) When Muslim fundamentalists blow up a key Soviet oil complex, making an already critical oil shortage calamitous, the Russians figure they are going to have to take things into their own hands. They plan to seize the Persian Gulf, and more ambitiously, to neutralize NATO. Thus begins Red Storm, an audacious gamble that uses diplomatic maneuver to cloak a crash military build-up. When Soviet tanks begin to roll, the West is caught off guard. What looks like a thrust turns into an all-out shooting war, possibly the climactic battle for control of the globe.
Public speaking is not for the faint-hearted, and if you're an introvert, it can seem like a mountain too high to climb. Our special guest for today, Kevin Snow, a sales expert and technology enthusiast, is here to convince us otherwise. Once a painfully shy introvert himself, Kevin has broken free of his shell and transformed into a successful public speaker. His journey, filled with trials, tribulations, and triumphs, offers a unique perspective on public speaking for introverts.The co-host of the top-100 Apple Podcast Growth Mode, Army Veteran, CEO of Time On Target, and COO and Co-Founder of Success Champions, Kevin Snow is a sales expert and a serious technology geek who knows how to help his clients take their automation game to the next level and is changing the game of business development.With a 20-year career working with brands like Frontier Communications, Nextel, Salesforce, and BNI, his knowledge, skills and understanding of communication and technology are getting real results for the businesses he works with. Kevin knows how to integrate digital technology with your sales process in an authentic, professional way. He'll show you what you've been missing in terms of ensuring an effective system of outreach, and trust-building. Part entrepreneur, part salesperson, part networker, part technology master and part Star Wars fan…how can you afford not to have Kevin on your team this year?Check out Kevin's FREE Gift!Text Sell Smarter to 612 429 4298Time On Target Websitehttps://www.time-on-target.comGrowth Mode Podcasthttps://growth-mode.captivate.fm/listenNetworkinghttp://successchampionnetworking.com/ Badass Business SummitContributing Author to the Book The World's Worst Networkerhttps://www.amazon.com/Worlds-Worst-Networker-Lessons-Absolute/dp/1453866809Connect with Kevinhttps://www.linkedin.com/in/kevinesnow/https://www.instagram.com/kevinesnow/https://www.facebook.com/kevin.snow.9659Got a comment, idea for a topic, or would you like to be a featured guest on Speaking of Speaking? Reach out to Carl: askcarl@carlspeaks.ca And check out the website for more tips: https://carlspeaks.ca/Book Carl for your next summit, podcast, or live event:https://carlspeaks.ca/contact-carl/If you're a coach, consultant, subject matter expert or speaker and are looking to start your own podcast, Carl and his team can help you strategize a show that fits your brand and your budget. Head on over to Podcast Solutions Made Simple to get started:https://podcastsolutionsmadesimple.comand, don't forget to check out the brand new podcast! It's a podcast all about podcasting. So if getting into the podcast space keeps alluding you , this is the show for you! If you're a seasoned podcaster, this is the show for you! Check it out here:https://podcastsolutionsmadesimple.buzzsprout.com/Give it a listen, give us a rating, leave us a comment, and subscribe to the show wherever you get your podcast!
“If you want it to be successful and be a tool that actually helps you close business. You have to be able to connect with your prospects in that type of medium.” – Kevin SnowHow can you maximize ROI through email marketing techniques? In today's episode, Zack Knight is joined by Kevin Snow, Kevin Snow is the co-host of the Top 100 Apple Podcast, Growth Mode, Army Veteran, CEO of Time On Target, and COO and Co-Founder of Success Champions. Kevin is a sales expert and a serious technology geek who knows how to help his clients take their automation game to the next level and is changing the game of business development. With a 20-year career working with brands like Frontier Communications, Nextel, Salesforce, and BNI, his knowledge, skills, and understanding of communication and technology are getting real results for the businesses he works with. Kevin knows how to integrate digital technology with your sales process in an authentic, professional way.Kevin discusses strategies for crafting emails that are personalized yet effective and the importance of adding a personal touch. Tune in to this episode of The Tactical Leader, as Kevin shares his tips on how to approach speakers at conferences without being intimidated by their speaker badge![00:01 - 01:00] Opening SegmentIf you have a platform and you want to create content that DELIVERS, go over to knightly.productions!Head over to myvoicechallenge.com to register for a free podcasting workshop!Zack introduces Kevin Snow!Kevin is the co-host of the Top 100 Apple Podcast, Growth Mode, Army Veteran, CEO of Time On Target, and COO, and Co-Founder of Success Champions[01:01 - 05:14] The Value Of Email Marketing For Business GrowthHis focus on sales, networking, technology, Star Wars, and Harry PotterHow to manage time?How to do more with less and balance personnel needs to increase revenueEmail marketing still has the highest ROI of any digital marketing medium[05:15 - 09:39] Ask The Right Questions And Get The Most Out Of ConferencesPeople are sending out lazy emails with no contextSmall businesses need to be smarter and connect to their prospects through emailYour email should have substance behind it and not be a shotgun blast that annoys everyone[09:38– 17:09] Closing SegmentClosing words and remindersKevin invites listeners to the BATL Biz Summit!Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!Key Quote:“Email still has the highest ROI of any of the digital marketing mediums.” – Kevin SnowDid you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting
Join us this week as we welcome Kevin Snow, a fellow podcast host who wears multiple hats, serving as the Founder and Chief Sales Strategist of Time On Target and Chief Operations Officer of Success Champion. In this episode, we'll delve into a range of topics, including the process of selecting podcast guests and the intricacies of hiring the right individuals. Listen in as these two integrators dive in on what makes them tick! Find more about Kevin and his projects at here LinkedIn here.
Discover the secret to shortening the sales cycle and easily growing your business! "It is okay to disqualify. However, it is better to get them out quicker than spend a waste a bunch of time trying to get them to close or worse yet, actually closing them and then having a headache that you can't get rid of." - Kevin Snow. Kevin Snow is the founder and CEO of Time On Target, an Army veteran, entrepreneur, sales expert, and technology gate. He has helped businesses close over $150,000,000 in new business by leveraging existing relationships and better communicating their products' differentiating benefits. Kevin Snow is a Captain in the Minnesota National Guard and worked for a networking organization with over 50 chapters and 1500 members. When other regions asked him to teach them how to launch groups, Kevin founded Time on Target so he could take money for his services. After returning from deployment in Kuwait, Kevin realized he needed to create a scalable business and began consulting on process development and automation for businesses. He also trained businesses to shorten the sales cycle and drive growth quickly. Kevin's superpower as an introvert was that he asked excellent questions and strategized processes, enabling businesses to move clients from not knowing them to being their best customers. His closure mindset also allowed him to disqualify prospects while providing a fallback position. This made Kevin the go-to person for entrepreneurs to learn. In this episode, you will learn the following: Why we should stop going for the close but go for the closure insteadHow to close 80% of your sales in 1 meetingHow to evolve sales conversations for an educated buyerHow to use automation to accelerate the sales cycleHow Kevin Snow transformed his job into a scalable businessStrategies for moving clients from not knowing you to being your best customerThe benefits of disqualifying prospects and networking with competitorsAnd much, much more...
Sales and Cigars Ep 90 Kevin Snow ”Using Technology to Create Extraordinary Things” Walter sits down with the founder of Time On Target Kevin Snow. Kevin is a digital sales tech expert, author, entrepreneur and host of The Growth Mode Podcast. Walter and Kevin discuss automation and how Time On Target takes an authentic approach to email marketing and sales not like the AI of many other companies. Kevin has a compelling story of what it was like to come back to the business world after serving in Iraq, having to start from scratch and how he evolved into sales process and automation. Kevin is also one of the founders of Success Champion Networking teaching people to leverage their networking to create quality referrals for your business. Kevin has some great techniques on how to elevate your business and create a better buyer's journey with your company. Go grab a cigar, grab a cocktail and strap in for another great episode of Sales and Cigars. Get your copy of Walter Crosbys new Book: “The 7 Critical Mistakes CEOs Make With Their Sales Organization That Stop The Company From Scaling” https://www.amazon.com/Critical-Mistakes-Their-Sales-Organization/dp/B0BLFYMGS6 Connect with Kevin Snow: kevin.snow@time-on-target.com https://www.time-on-target.com https://www.linkedin.com/in/kevinesnow/ https://www.facebook.com/kevin.snow.9659 https://www.instagram.com/kevinesnow/ Connect with Walter Crosby: https://www.linkedin.com/in/walterlcrosby/ https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee https://helixsalesdevelopment.com/ https://helixsalesdevelopment.com/podcast/ walter@HelixSalesDevelopment.com
“You have to be able to tell yourself, “All right, I'm at that point where I don't need to do these things I don't like”.” – Kevin SnowIn today's episode, we welcome, Kevin Snow, who helps businesses close more sales by better understanding their sales process and identifying how to make the process more effective and faster. He has over 20 years of experience as a sales leader in the technology and internet marketing industries. He has been published in magazines, appeared on international podcasts, presented at industry conferences, and contributed to a bestselling book about business networking.His passion though is working with Veteran business owners and other entrepreneurs to help them develop effective sales and marketing strategies and build processes that help them execute those strategies.In addition to being the Founder and Chief Sales Strategist for Time On Target, I am also an officer in the US Army which gives me a unique viewpoint on relationship building across cultures to help you build your business in our ever-shrinking world.[00:01 - 02:27] Who is Kevin Snow?Zack introduces his guest, Kevin Snow!He helps entrepreneurs build their sales and consulting with sales processes[02:28 - 13:44] How To Maintain Your Values While Scaling UpHe joined the National Guard in Minnesota and went through officer candidate schoolValues were formed from parents growing up on a farm in a rural areaHe learned to do whatever jobs came his way to make money when starting outYou don't have to take on any client that you don't wantHow it took learning and getting overwhelmed to realize the need for better processes [13:45 - 26:05] How To Take A Big Business Mentality And Apply It To Your Small BusinessMaking friends with people who have been there before is keyMentors need to change as your business growsHaving conversations about how to manage 10 or 100 of something can help shift perspectiveThinking bigger and taking on a big business mentalitySetting a vision that supports big thinkingUnderstanding what you're trying to do with your business and setting goalsCreating momentum and virality to attract the right people and clientsPresenting yourself in a way that reflects your values [26:06 - 33:04] Closing SegmentKevin is trying to fix the reputation of networking and build a community where people engage, learn, share views, and communicate Connect with Kevin (links below)Join us for Tactical Friday!Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted! Key Quotes:“You have to be able to look at it and say, “All right, I don't need that work anymore. I don't have to say yes to everything”. I can focus on the stuff that I know I'm going to rock and I'm going to have huge success for my clients and bring in more of those and really focus on those things that I can excel at.” - Kevin Snow“It's not about you and what you bring to that network, it's about how you can help everyone else in your network shine.” - Kevin Snow Connect with KevinWebsite: Time On TargetLinkedIn:
Kevin Snow - Time On Target Nothing happens until a sale is made. But what processes do you use to get sales done in your business. Kevin details how he helps companies use email, online and CRM software to help businesses grow and succeed. Listen as Kevin Snow, cofounder of Time On Target details how to create an automated process to create and build an online pipeline to keep funneling leads to your business. Enjoy! Visit Kevin at: https://www.time-on-target.com/
Just Have Conversations to Close More Business (feat. Kevin Snow)The co-host of the top 100 Apple Podcast, Growth Mode; COO of Success Champions, and the owner of Time On Target, Kevin Snow is a sales expert and a serious technology geek who knows how to help his clients take their automation game to the next level.Part entrepreneur, part salesperson, part networker, part technology master, and part Star Wars fan…Connect with Kevin Snow on LinkedIn, Time On Target, and Sales Success ChampionsLet's connect on LinkedIn
Sales automation has become commonplace in large businesses. But for smaller organizations it can be intimidating and seem complicated. It doesn't have to be that way. The co-host of the top-100 Apple Podcast, Growth Mode, and CEO of Time On Target, Kevin Snow is a sales expert and a serious technology geek who knows how to help his clients take their automation game to the next level and is changing the game of business development. With a 20-year career working with brands like Frontier Communications, Nextel, Salesforce, and BNI, his knowledge, skills and understanding of communication and technology are getting real results for the businesses he works with. Kevin knows how to integrate digital technology with your sales process in an authentic, professional way. He'll show you what you've been missing in terms of ensuring an effective system of outreach, and trust-building. Part entrepreneur, part salesperson, part networker, part technology master and part Star Wars fan…how can you afford not to have Kevin on your team this year? Learn more about Kevin at time-on-target.com Plus... text the words "SELL SMARTER" to 612 429 4298 to receive his guide to mapping out your client buying process plus a few other goodies.
Kevin Snow is the Founder and CEO of Time On Target. He's also an army veteran, an entrepreneur, a sales expert and a serious technology geek. Text Sell Smarter to 612 429 4298 to receive a list of questions you can use to map out your client's buying process as well as a free guide to what content is most effective for each step in the sales process. Kevin's expertise is helping businesses take their sales and marketing automation processes to the next level. His knowledge, skills and understanding of communication and technology are getting real results for the businesses he partners with. Kevin knows how to integrate digital technology with your sales process in an authentic, professional way. He'll show you what you've been missing when creating an effective system of outreach and trust-building with customers. Bonus resources Growth Mode Podcast Success Champion Networking Badass Business Summit Contributing Author to the Book The World's Worst Networker Connect with Kevin on LinkedIn, Instagram or Facebook What you will learn How Kevin discovered his passion for sales The power of listening and asking the right questions in sales Why Kevin shifted his business model and removed himself as the ‘product' of his business The important role content plays in building trust and credibility with customers Kevin shares his top tips on mapping out the buyer journey process How you can use sales automation software to boost your revenue and free up time Discover how the sales process has become more technology-rich (no more door-knocking!) Plus loads more!
How do I build my business? How do I improve our sales process? We talk with Kevin Snow the founder of Time On Target and the co-host of the top-100 Apple Podcast, Growth Mode. Kevin is a sales expert and a serious technology geek who knows how to help his clients take their automation game to the next level and is changing the game of business development.Connect with Kevin Snow:Website: https://www.time-on-target.com/ Facebook: https://www.facebook.com/kevin.snow.9659 LinkedIn: https://www.linkedin.com/in/kevinesnow/ Instagram: https://www.instagram.com/kevinesnow/ Growth Mode Podcast: https://successchampionnetworking.com/growth-mode/FREE GIFT: Text SELLSMARTER to 612-429-4298Follow the podcast at @itsjustbusinesspodcast on all the major podcasting platforms.Connect with us:To get in touch with us, email the podcast at itsjustbusinesspodcast@gmail.com.Join us on Facebook, Instagram, or LinkedIn - we appreciate your support!www.itsjustbusinesspodcast.comYou can find Dana @adashofboss, @dana.dowdell and @hrfanaticDana Dowdell – Boss Consulting – HR ConsultingGoogle - https://tinyurl.com/y4wxnavxYou can find Russ @reliable.remediationRuss Harlow – Reliable Remediation – Disaster RestorationGoogle: https://g.page/r/CXogeisZHEjMEBA
Kevin Snow is the Founder/CEO of Time On Target, an army veteran, an entrepreneur, a sales expert and a serious technology geek. His expertise is helping businesses take their sales and marketing automation processes to a higher level. His knowledge, skills and understanding of communication and technology are getting real results for the businesses he works with. Kevin knows how to integrate digital technology with your sales process in an authentic, professional way. He'll show you what you've been missing in terms of ensuring an effective system of outreach, and trust-building.
This Monday, I will bring you a digital sales and marketing expert, and an AMAZING friend. Please join me on Marketing with Russ…aka #RussSelfie, Episode 242 12 September, Monday, 8am PDT Featuring Kevin Snow Kevin is a Digital Sales Tech Expert, Founder and Chief Sales Strategist of Time On Target. He is also the Technology Editor, Founder and COO of Success Champion Networking and Magazine. Passionate on working with Veteran business owners and other entrepreneurs, Kevin helps them develop effective sales and marketing strategies, and building processes that help them execute those strategies. Watch on: LinkedIn: https://lnkd.in/gRFywDGQ Facebook: https://lnkd.in/g_XaNwX9 YouTube: https://lnkd.in/gSy8pRiF Connect with Kevin LinkedIn: linkedin.com/in/kevinesnow Website: time-on-target.com Email: kevin.snow@time-on-target.com Connect with Russ Hedge: Website: www.russhedge.com Or schedule on calendar: www.russhedge.com/contact #marketing #sales #technology #process #entrepreneurs #b2b #connection #linkedinlive #linkedinlivestream #inspiration #InspirationSpecialist
Talking about target acquisition and why you and I are not as good as we think we are. Get better at this and you'll get better at everything.
Welcome to another episode of Expert To Authority Show, brought to you by http://gtex.org.uk/, I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world. We have created the Webinar Conversion Kit where you will get access to: The High-Converting Webinar Framework BONUS #1: High-Converting Webinar Slide Template BONUS #2: Pitch and Follow Up Templates BONUS #3: High Converting Webinars Case Studies BONUS #4: Our Trello Webinar Checklist All of this for only £29.99 for a limited period of time. Click here to download. https://webinarconversionkit.com/ Today I have the pleasure to Interview Kevin Snow He is the Founder of Time On Target and has been called a sales expert and a technology geek (among other things) by different people over the years; but one thing is for sure he know how to help companies take their automation game to the next level. He is part entrepreneur, part sales person, part technology master and part Star Wars fan. He is passionate about driving change and growth in his clients through helping them understand how they sell and optimizing their sales process with digital technology. He also an author, a speaker and a podcast host. In this episode, we talk about: Why you need to have a documented sales process How to identify what to automate in your sales process Writing email automations that don't suck Connect with Kevin Snow Website: https://www.time-on-target.com Instagram: https://www.instagram.com/kevinesnow/ Linkedin: https://www.linkedin.com/in/kevinesnow/ Facebook: https://www.facebook.com/kevin.snow.9659 To become a GTeX Member, Apply here: https://gtex.events/call ------- To receive daily support in your coaching and speaking business, join our private Facebook Group EXPLODE YOUR EXPERT BIZ https://www.facebook.com/groups/explodeyourexpertbiz/ ------- Take a full business assessment for free to have absolute clarity on your business with the EXPERT BIZ CHECKLIST. http://bit.ly/expert-biz-checklist-podcast ------ Also, make sure you subscribe to the podcast so you don't miss any other episode. If you want to reach out to me with your questions, you can email me at Simone@gtex.org.uk that comes right to my inbox. --- Send in a voice message: https://anchor.fm/explode/message
Today we are talking about more marketing. And specifically we're going to talk about how to personalize your marketing and lead generation because no one hires a robot and no one hires you unless they like you. So how the hell do you get more liked, more approachable, more personable, and more importantly, more authentic online?Kevin Snow is the founder of Time On Target and has been called a sales expert and a technology geek (among other things) by different people over the years; but one thing is for sure...he knows how to help companies take their automation game to the next levelThree Things You'll Learn in This EpisodeHow to make your brand more personable.The Do's and Don'ts of email marketing.What type of brand attracts clients?ResourcesCheck Out His WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up, ladies and gentlemen, welcome to their soul to the real estate marketing podcast. So what we're doing today, guess what we're talking about more marketing. And specifically, this show, we're going to talk about how to personalize your marketing and lead generation no one uses a robot in that one hires a robot and no one hires you unless they like you. So how the hell do you get more liked and more approachable, more personable, and more importantly, more authentic online? Well, so I get emails all the time from people all over the country. And the thing that got my attention here was that this dude's a vet. And for me, that's my soft spot, he got my attention by telling his story, not telling me what he was trying to sell to get on this show. And when we do book people on the show, it's always because there's a story behind them. And just for those of you they're trying to get on here, so that you now know, if you don't have a story, we're not calling you back, if you have a story in there somewhere to share. And it has to do with your personal brand. That's we're all into. So without further ado, I want to go ahead and introduce our guests, Mr. Kevin snow. What's up, Kevin?Hey, Mike, thanks so much for having me on the show. I'm really excited to be here today.Why don't you tell everyone a little bit about who the hell you are, where you're from? And what the hell do you do?So my name is Kevin snow. I am, as Mike said, I am a veteran, I'm actually still serving in the Minnesota National Guard. I live. Obviously, in Minnesota, I grew up in the upper Midwest, I've been here my entire life. And back in 2010, I launched a company called time on target. That was a sales and marketing training company. So I got hired to get on stage and to teach people how to network and how to sell. And then I deployed I went over to Iraq and Kuwait for a year and came back and had absolutely zero clients and zero speaking gigs lined up and nothing in my pipeline, and had that old crap moment of what am I doing with my life. And we did this huge pivot. So the company stopped being a speaking and training firm, that's now a business development tool for me. And now we're all focused on helping clients actually figure out how to sell their stuff, and how to make sure that it's in sync with how their buyers make buying decisions, and then integrating the technology into that. So how do you use email marketing? So you don't sound like a really horrible marketer? Oh, and how do you use your CRM, so it actually helps you manage your sales process and your pipeline so you can close stuff faster?One of the things that I can't stand on the automated a lot of different serums called like action plans or whatever, and they're so boilerplate, you know, it's a robot that happens to it. And like, for you guys that are on my list, like if I send you an email, it's still very on brand. It's still dude, I barely ever spell all the words correctly, because I don't check. And that's just part of my brand, but because I know who my who I am. I just be me. And it works on a demo calls with someone yesterday, or actually someone who signed up with us, and she's like, Hey, she's like, You'resuch a fucking dude. I'm like, some clips. While I'm doing my deep dive with her. She's like, You're such a fucking dude. I'm like, a man. It's just who I am and how I roll. I mean, I can fake it today.I'm just authentic. That's That's what people want in today's day and age. And we had someone on the show recently, Kevin, they said, SEO gal, she's like, Yeah, 70% of people will look you up. That's when they visit your website. They actually call you. So once you start getting on interest. And once you guys do associate this with dating, no one goes on a blind date. That's why online dating sites exist. And when you if you're like on a dating site or something you're gonna probably look at see who you're gonna go date before you actually do it. Right? Well, it's the same thing. People aren't gonna go hire someone that makes one of the largest financial investments of their life with Joe Schmo. They're going to do it with someone they know like and trust and relation and relating to people is the number one thing I believe in real estate, because people don't hire you unless you they like you.Yeah, that About Us page or the About Me page on your website. That's the second most viewed page on websites worldwide. I was working with a client once back when we did some web development. And they're like, Yeah, we don't want to About Us page. I'm like, Are you out of your ever loving mind. I'm like, That is a second page that people visit all the time. You have to have a really good one because they don't buy because you have cool products and cool they buy because they think you're cool. And they like you. And if you aren't showing off your personality on that about me page, you know, they're just gonna be like, Oh, this is just another boring realtor. This is just another boring coach, whatever you do, and they're gonna go on to the next one, butKevin says Some people might not like the real me, I'm not gonna do that. How do you answer that?So yeah, and I'll be like, yeah, that Hi, that was me. So when I did the big pivot with my company back in 2012, after after I got back from the deployment, I didn't want to be the face, I want to not be the product, I wanted to have time on target being the brand. So I did all the stuff to focus on that. And it took me a few years, but then I realized, like, Fuck, no matter what I do, I'm the CEO, I have to be the face of that company. I have to be the one out in front of people building my brand and my image so that people actually engage with me, you know, they don't go looking for a company, they look go looking for a partner. They're looking for someone that can actually work with them and help them that they're going to enjoy spending time and doing stuff with.So for those who are on your bike right now that are posting memes with your brokerages branding on there, all you're really doing is building their brand not doing anything for your own. And your face is your brand and real estate Your face is your brand like That's why video so that's why it works for everybody is that the only time it doesn't work is if people don't like you, but you're just becoming more marketable as you create more and more content. And yeah, I don't believe that professional exists anymore. I believe it's all personable. I think professional is the second question people ask and I don't even think it's like is he professional? Their moral asking not so much as the professional as is? Does he know what the fuck he's doing? Exactly right. And do people care today like I sold sandal I sold real estate and sandals, dude. I had the guy on our show that fucking sold a he's in the elevator and he painted his toenails, purple. And he gets a $4.8 million listing in San Francisco, right? Yeah,I meet with clients from around the world. Via zoom. This is what I wear. I wear a t shirt, I wear a bald cap. And I'm comfortable with that. Because I'm sitting in my house and I'm working. When I go on stage now I still now wear a t shirt in a ball cap because now that's become my brand. That's when I'm doing lives. I'm doing streaming on YouTube or podcast, it's always in this. So now when I show up, because I do like wearing button down shirts. I do like getting dressed up on occasion. So now when I wear it out into business events, it doesn't match anymore. And it literally draws more attention to me but not the right time. Because I was like why are you in a shirt and tie? Like, because I wanted to be there. It's okay. But it has an imposter. Exactly. He's not doesn't have a cap on he's got a nice button up shirt on, you know, like, what he's got dress shoes on what the hell is going on with this? Sowhy do you think so many people that struggle with bringing their persona into their messaging and whatnot. And it's like in real estate like, I mean, we're right up there with like attorneys, like you're talking about just stuffy businesses, when it comes to marketing people like there's nothing more uncomfortable than reading an attorney's like marketing piece. I mean, but like, no one's broken through that clutter. Real estate agents and mortgage people aren't too far away from that. But the ones that are like super duper, like personable and like, dude, they're crushing it every single time, why they're so scared to embrace their real brand.Because there's this misperception that's developed over the as email became a key part of how we did marketing, how we did sales, there became this perception that it had to be professional, it had to have this specific way of communicating. So everyone now tries to write like they're a, you know, they're the CEO, you know, if you know, and that's not the way it should be, you know, our number one email for our my success champion brand that I have with what used to be a client now my business partner, our number one email that has for opens and click throughs. It starts off with it has a subject line of oh my god, I'm so sorry. I'm an ass. Love it. And it's the second email in a welcoming string for a Facebook group. So someone joins the group, they answer the questions, give us their email, and we send them an email that says, Hey, welcome to the group. Here's all the rules, blah, blah, blah. And then the second one is, oh, my God, I'm sorry, I'm an ass and it follows up with, you know, I was so excited that you joined the group I was all by wanting to hear about you and tell you all the cool stuff about the group and I'm completely forgot to introduce myself. So here's three cool things about me you might not know. And like, yeah, and then people will reply, well, like once a week, we will get a reply from someone that says, Oh, my God, Danny, I'm, I don't think you're an ass. No, I wasn't offended at all. I'm like, did you not see the big block at the bottom of the email that says if you don't want to receive any more of these emails, please click here to unsubscribe but like they treat it like it was a real email like Danny was typing it out on it.If people are responding to your auto responder, then your email system is right there. Yeah. And you're on point. If they're not responding, you should probably do a little bit more work in there. Let's get into email. Here's a big issue that real estate agents have like they're always selling their share. And it's like, you don't need to sell you need to serve, you need to remind people what you sell. So, a lot of times, if you see this all the time you got like these companies, and they'll just tell these real estate, you got to just send these emails, these, these real estate market reports. And like the subject line says, monthly market update, you're an expert at this. Is thatgood? No, there's a small No, I'm just gonna flat out say, No, you're all wrong. There is there's a small percentage of a realtors list that's actively looking to do something with their house. And they're the ones who are trying to figure out what's going on with the market and where they're at. And if there's now's the right time, if you know, should I wait, what's going on, and then you're gonna have a section of people that are like, well, you know, we're probably gonna do something in a couple years. So they're kind of watching. And then you have a bunch of people in your list, who literally just bought or sold the house, and don't want to do it again. Because as much as cool as it is moving into a new house, that moving into a new house still entails the whole moving, packing, unpacking, setting up going through closing, going through inspections, and the whole rigmarole. And once you're done with it, you don't want to do it again for a while. So, you know, you have to understand who's in your list, you know, the people who are giving you triggers that yeah, I'm looking at doing something, those are the people that should get your market reports, the people who just bought or sold a house, and they're not going to do anything, you know, right away, you need to be sending them stuff that's a value, that's gonna help them with their current property.Yeah, the and a lot of times everyone tries to you have a warm and a cold list, you guys, this is like a big problem I have with everybody. And your warm list just needs to say don't forget to exist, because that's how you nurture and referrals. And when you nurture with video, you just stay on top of mind, and it's all attraction, your lead list needs to be sold, you can sell people who asked to be sold. And that a lead list is someone who came in off of like a list of homes or they came in off of something, but don't ever, ever, ever, ever, ever, ever send a sales message to your warm database. That's like sending a sales message to your brother or sister or your wife.Yep. You know, if something big happens in the market, you know, there's some huge change with interest rates, or some whole new program gets put out or so there's something big going on, then push it out to everyone. Hey, I want to make sure you understand this was happening. Here's what this means for you. Here's why. Even if you weren't looking at selling or buying a house, here's why you might want to nowwe had a lot of our clients, we Yeah, you're exactly right. Like one of our guys. Everyone did the same scripts a lot of our clients were doing as a market and a crash script. And one of our guys got 120,000 views on reels, just from that one piece of content because it was relevant. So yes, anytime it's relevant information as your house, did your house lose 10% in value, I'm gonna open that one up, because it's relevant to today's day and age. But yeah, just in general, just barfing out like market updates and interest rates, I mean, you have a better chance of turning people off than you do nurturing and deepening the relationship. So ifa real estate brokerage or a real estate agent has a really good automation tool for their email, it needs to be linked up to their website. And it needs to be tracking what their contacts are doing. So most automation tools will give you a script that you can put on the header of all your website pages, that will tell the system that hey, one of your contacts just visited this page, one of your contacts just did this and it'll track their behavior on your site. So then you can tell that, hey, this contact just went and was started looking at our MLS listings on our page, we should probably reach out and do stuff with them so you can see what they're doing. And that's how you can really determine if that people who've you've worked with in the past or you met through a networking event, are ready to actually talk about doing something in real estate that allows now you can reach out with that, hey, love to set up a time and talk to you. So you're looking at the house on Fifth Avenue, you know, I'd love to set up a showing for you. There's all kinds of really cool behavioral stuff you can do. If you have it set up. If you're just blasting out emails to your list. It's like, you know, throwing throwing stuff at the wall and hoping something's gonna stick. It's like, Alright, here's my message, please, someone answer me. That's literally what your marketing person is doing for you.So like, so to put some perspective, you guys are glad you guys are on my list. I'll email these podcasts episodes every Saturday. And that's like my nurturing. I'm just adding value. And anytime I create content, I'll send that out but it's value added it's tip added. And then once in a while I'll try to sell you guys on something but I'll run like a promo. But if I don't keep up the nurture the promos less received. You have to do a little bit of the jab, jab, jab, jab, jab, jab, you go for the kills and whatnot once in a while, but you don't need to do it every single time. And you shouldn't because it's not valuable for other people at all. I did talk about work like having an effect About work with your wife every day, what would happen? She would stop talking to me. Well, what do you think happens? You just talk about work with your database every day, they tune you out to and that's when they cheat on you with another real estate agent. So don't overthink this shit. Like, it's common sense. But it's just relationship nurturing, when you're Yeah,exactly. The other thing you really want to be watching with your list to make sure you are hitting the right cadence with them, is paying attention to their engagement rates, you know, who has engaged within the last 30 days who's engaged within 60, who hasn't engaged for 90 days, and after the 90 day period, then you really want to put them in some sort of reengagement campaign to try and get them to start clicking and doing stuff again, or just get them out of your list and stop sending them as often content as often. Because it's actually going to hurt your deliverability if you're sending a ton of stuff, and no one ever opens it. All they eat. Thankyou. Thank you. Can you say that one more time and give them a reason why because here's here's an issue, like people realtor's. There's different databases that they'll have, right and even lenders, and the warmth is like you're the people you invite to your wedding or funeral. That's what I'm talking about a nurturing and what Kevin's talking a lot about our leads and marketing, advertising and prospecting. And if you have people will come to us because we have an email software, people come to us and they want to upload, we have to put a governor on there that they can't upload more than 500 contacts. And the reason for that just meant to be nurturing. Because they'll upload 5000 contacts, a bunch of people they've never, they have no idea who they are, and then they spam them. And then it kills the deliverability for everybody else. So it's not about quantity, you guys, it's about quality.Exactly. So there's Mike, you're exactly right. There's two different types of email, there's cold email, where you're trying to prospect you've never met them, they have no clue who you are, and you're trying to get them into your world and click through and to opt in. So you can get into the permissive world of email, which is where you want to be, it's a way more profitable place to be for email marketing and sales. But, you know, I work with clients that have lists of 20,000 emails, you know, my biggest client has a few 100,000 emails in his in his list, we don't sell into to the entire list, we never do the bulk mailer, because all the email providers talk. So Gmail, Microsoft, Yahoo, AOL, still out there, they're still talking to people. You know, Mike, all the different Microsoft, MSN, they all interact with each other. And they tell each other Hey, so this email, you know, we're seeing a ton of them, and only 5% of the people are opening them. This must be junk emails, not relevant content, no one wants to see it's another not even going to put it in the inbox. Or they're going to see, you know, the other thing that is horrible for your deliverability is if you go online, you see one of those gurus on Facebook, saying, hey, use our email, swipe file and up your opt ins by 100%. Or whatever their line is. They track content, they're gonna say, Alright, so we're seeing this exact same content coming from multiple people, it's probably spam. So you need to that you need to be really careful about how you're sending to your list and making sure we always send to our most active people first. So they get the email right away. So that then that tells the email providers that oh, you know, they sent out five, 5000 of these and 3500 people opened it, we're going to make sure all the future ones get delivered. Because this is actually really good content, people want to see it. What isa good open rate for people to be looking at on a cold email list?So open rates are really kind of fucked right now. colorful language, sorry.So no, you're on this show. It's all good. This has got a rated rating right next to it. So.So a few months ago, Apple made a change to their privacy policy and how they interact with emails on all of their devices. So now, the way it used to work was they wouldn't download your content and load the pixel that's in emails and tracks opens until you actually open the email. Now, they preload everything. So it's theoretically possible that if I segmented out my list and sent a block of email to only Apple users, I would get 100% open rate. And maybe a fraction of them even saw it. So it's really that is really killed the open rate before it wasn't even really as accurate because every client counts opens differently. So like on Outlook, you can have that preview pane, you know, I scroll through my email list and it automatically opens. Is that an open or is it not? Is it not an open so open rates are really a vanity rate, vanity metric, and now they're pretty much worthless and we've stopped, even really paying attention to them for most of my clients. We now Really focus on the click through rate. So it's really important when you're sending out emails, you're sending them stuff that they actually want to see. So they'll click through and look at it.What? What do you like to see on CTRs? Ah, thatis really industry dependent. So like it the click through rate for it is like 29%. So, it really depends on what you do. And it's really what the goal is, you know, you set the set the standard for what your email list is currently performing at. And then think about Alright, so how do I raise it a percentage point? How do I get that up at 5%? And how do you continue to improve it? So you know, doing the split testing, the AV testing is really key, you know, testing what it what the words are on the button, what the call to action is, you know, which ones get people most engaged, and then making those little incremental changes along the way as how you how you really get your open rates to be in that, you know, you know, industry leading where you have the bulk of people are actually doing it, as opposed to just looking at it reading and saying, Oh, that was cool. And then moving on with their day.A lot along for a cold email list for people that are prospecting and generating leads, how long should that emails be is a question we get a lot, is there a length of time and then we'll talk about subject lines and the importance of those next,so the length of the email, short, three to four paragraphs, if I'm going to do a cold email, and I haven't done cold email for a while for anyone. But when I do cold email campaigns, you know, we're really looking at like three to four paragraphs, you know, really short one or two sentence paragraphs, if I have to scroll down the page, I'm going to stop reading, if it's not someone I know. So it needs to be something people can digest really quickly. As far as how many emails I will usually do, right around five is kind of my my key area that I'll do I have done up to seven. But five is kind of the number I'll do, I'll usually start off with a couple of days right in a row. And then I'll start slowing down over, you know, extended every couple of days and every three days and you know, on a weekly basis,and then by an opt in someone who asked for your email and opted into whatever you're giving them away.Once they've opted in, I'm going to usually have some sort of specific campaign geared towards what they opted in for. So if someone opts into my my stuff about sales process and content, then I'm going to have a five to six email campaign that follows up with them with just further content. And that's going to come and I'm gonna let them know right away, hey, I'm gonna send you over the next five days, I'm going to send you five more emails with this type of stuff. Yeah, and the first three or four, usually, the first three have no call to action, other than getting them to click through to read other content on my site, or showing them hey, if you like this, you might like this stuff as well here, go download this thing. Email four, and five is where I'll start actually asking them to, hey, you know, if this makes sense, let's set up a time to meet and we'll start trying to get them into my calendar and try to get them to engage more on a one to one basis.So one of the books that I loved reading, was by Marcus shared and it's called you ask you answer. And it's about the biggest thing I learned I read a couple years ago, but was on how he was selling saltwater pools or fiberglass pools or whatever it is, but it was cool is that they would set and they did a study on this, they would send the lead content prior to the actual demo. And it increased sales. It increased their like sales percentages by by a boatload like, and they were just pre selling the person so like, most times, like when agents just immediately if someone asked for a list of homes, they immediately think they have to go into sales mode. What are you looking for? What can I help you with when you're looking to buy, as opposed to saying, Hey, here's some things that you want to know, before you buy this house like so if you're looking in ABC neighborhood, one of the things you're going to be concerned with is it's really bad for termites. Here's a couple of tips that you may want to know about that. Yeah, the next place might the next thing like give them warnings that nobody knows about because that's valuable. And they're like, oh shit, but you got to date before you get married. And that's how emails, how he's explaining it to he gave you guys a very clear format and then the context of those emails. What's the subject lines? Talk to me a little bit about that. People always I love subjects I think it's 90% of the email. But what is your opinion on subject lines? How do you come up with good ones,they are super important while the open rate is a vanity metric. It's you still gotta have a open your email. So there has to be something that gets their attention that open that subject line is that first thing they're gonna see. So like the subject line we use for Donnie for that email. Oh my god, I'm so sorry. I'm gonna ask you know that People are going to open it just because they want to see what the hell's in the email. Yeah, you know, and whether they know, Don, you're not doing what, what, why? What did you do, and they want to know, there's got to be a story. So it's got to be something that's relevant to them. And, you know, like, you're there. One that you said, Has your home value dropped 10% Something that's really relevant to them, they're like, Well, who got I, you know, I don't know what my home value is, has it dropped with the, with the changes over the last month, and it's it don't use words like free, it's got to provide the value, you know, it's has to tell them exactly what why they need to open this email,you like emojis and subject lines.I am not an emotionally person, but they are shown to actually work, you know, people, they, for some reason, email subject lines with emojis do have a higher open rate, I don't know if it's because a shift in the demographic who's getting the business emails and, and that type of stuff. You know, I don't know if emojis are word for and my mom and dad who are in there, you know, almost ad. But for my, my niece, who is now a teenager, she would totally open an email with a subject line that had emojis, so I get it. Again, it goes back to knowing who your client is and who your list is, you know,if which goes back into dial in your own authentic way of communicating before you create any of this stuff. Yep. So you just do it over it.Yeah, you know, if you're, if you're emailing to 50 6070 year old, you're going to communicate in a completely different way. And it can differ a different tone, then if you're interacting with a 20 or 30 year old, you know, because the both generations communicate differently, they use different words, there's different expectations about how you should interact. And you have to understand what those norms are. And that's part of writing your content, is having the right tone of voice so that it matches your personality. But then it's still it works with the people that's reading it. You know, if I go up on a stage to speak to a bunch of business owners and I start rapping, when the while that would be humorous and really humiliating. For me, it's probably not going to be as effective. As if I'm talking to the key things that they want to know and interacting with them on their level. Yep.Well, I get man, Kevin, any closing thoughts? Do you want to add any final tips and then we tell people where they can find you?Yeah, the biggest tip is be yourself and your writing your email stuff, don't try and sound like you're this really high powered your ad agency copywriter. You know, it needs to sound like how you will sound when you're actually talking to them in person. And be yourself because you're going to attract people that want to do work with people like you. You know, if you're putting on a completely different air, when at business and you're completely someone else at home and alone, you know, it doesn't work.It's like when the real estate agents have like the glamour shot from the 1980s. And they still have that on their business card. The client shows up to the restaurant, they can't figure out who the hell's there because it's not the same person anymore. Like who the fuck is that? Yeah, it's not the person I called.I had a LinkedIn meeting the other couple of weeks ago was someone that I looked at their LinkedIn profile. I'm like, sweet, they jumped on the on the call, and they were actually 20 years older. Now. I'm like, why are you catfishing on LinkedIn?Like what the hell so and you have a gift I understand for people once you tell them what they can get from you.I do I have a gift for all your listeners. If they text the words, sell smarter to 612-429-4298 I will send them a list of questions they can use to help map out their clients buying process, and a guide to what content is most effective for each step and their sales cyclesuite. Once you go into also where your website is they will look you up conductor you on social and all that.Yeah, my website is www dot time, dash hyphen dash target.com. So time on target.com, with hyphens between all of the words.Love it. Thank you, man. Appreciate your insight. And thank you guys for listening to another episode of real estate marketing dude podcast, because we talked a lot about authentic and being authentic and dialing in your brand. And a lot of you guys are stuck getting on video because you don't know what that is yet. And it's impossible to do it consistently over time without first dialing in whatever you're going to be talking about. But people don't listen to what you talk about. They remember how you talk about it. So that's the importance of dialing in your video strategy. And if you need a real estate marketing dude to go ahead and do that for you. Visit our website at real estate marketing do.com We script at a distribute and put you on the map for all of your video content so that people stop forgetting about you but more importantly start relating with you so you can start attracting clients versus chasing them. That is real estate marketing do.com real estate marketing do.com And we'll see you guys next week peace. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing do.com We make branding and video content creation so Simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.Transcribed by https://otter.ai
988 Kevin Snow is the Founder of Time On Target and he have been called a sales expert and a technology geek (among other things) by different people over the years; but one thing is for sure...he knows how to help companies take their automation game to the next level. And yes, he's holding a badass spartan sword in the picture. Kevin is part entrepreneur, part sales person, part technology master and part Star Wars fan. he's passionate about driving change and growth in his clients through helping them understand how they sell and optimizing their sales process with digital technology. He is also an author, a speaker and a podcast host...more on that in a bit ________ Want your customers to talk about you to their friends and family? That's what we do! We get your customers to talk about you so that you get more referrals with video testimonials. Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness --- Support this podcast: https://anchor.fm/businessbrospod/support
How automated is your sales process? Business owners often get overwhelmed with all the technology available to “make your life easier”. Kevin Snow, CEO of Time On Target, is here to help us make sense of all of it. He is a sales expert and a serious technology geek who knows how to help his clients take their automation game to the next level. In this episode, we will learn how automation really helps our sales process, and his closing approach called, not close, get closure. Links 399 - Show Notes Cloud Consultants Collective Time on target Text Sell Smarter to +1 612 429 4298 Sendspark Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: Paul@paulhigginsmentoring.com Thank You for Tuning In!
For this week's episode of Sticky Note Marketing, we have another Special Guest!The co-host of the top-100 Apple Podcast, Growth Mode, and CEO of Time On Target, Kevin Snow is a sales expert and a serious technology geek who knows how to help his clients take their automation game to the next level!Join me for this special episode as Kevin reveals how to integrate automations into your sales process in an authentic, professional way (without tech overwhelm!). Go here to watch or listen in on this week's Sticky Note Marketing Episode!He digs in and shares what too many business owners are missing when it comes to building an effective system of outreach and trust-building… and how to make sure you're not one of them! Bonus… Kevin is sharing a special for the Sticky. Ore Marketing community… all you need to do is text SELL SMARTER to 612 429 4298 to receive a list of questions you can use to help map out your client's buying process and a step-by-step guide to what content you need to include at each step in the sales process. #womenempowerment #marketingtips #marketinghelp #marketingtraining #onlinebusiness #marketingtip #engagementtip #businessplanning #onlinepresence #businessstrategy #womeninbusines*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what's working now” to grow a business and lead your team with confidence. See acast.com/privacy for privacy and opt-out information.
The co-host of the top-100 Apple Podcast, Growth Mode, and CEO of Time On Target, Kevin Snow is a sales expert and a serious technology geek who knows how to help his clients take their automation game to the next level and is changing the game of business development. With a 20-year career working with brands like Frontier Communications, Nextel, Salesforce, and BNI, his knowledge, skills and understanding of communication and technology are getting real results for the businesses he works with. Kevin knows how to integrate digital technology with your sales process in an authentic, professional way. He'll show you what you've been missing in terms of ensuring an effective system of outreach, and trust-building. Part entrepreneur, part salesperson, part networker, part technology master and part Star Wars fan…how can you afford not to have Kevin on your team this year? Contact Kevin: Time On Target Website Growth Mode Podcast Networking LinkedIn Instagram Facebook
Internet Marketing: Insider Tips and Advice for Online Marketing
In today's episode we're joined by Kevin Snow, CEO of Time on Target. Kevin joins us to share his advice on how to use automation in sales roles, without being considered too 'salesy'. *LISTENER GIFT*Text 'Sell Smarter' to 1 612 429 4298 you'll receive Kevin's tried and trusted questions that will help you map out your client's buying process and a guide for the content that's most effective in each stage of the sales process. In this episode we discuss:Seeking closure and not the closeThe two most important skills required in modern sales rolesWhere automation should and shouldn't be used in salesHow to surface authenticity in automated emails Referenced on this episode:https://ontraport.com/https://www.pipedrive.com/https://www.close.com/https://circle.so/CONNECT WITH KEVIN:https://www.linkedin.com/in/kevinesnow/https://www.time-on-target.com/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.
Success Champion Networking with Kevin Snow This week Joe is joined by Kevin Snow, Army National Guardsman and founder of Time on Target and Success Champion Networking. Kevin and Joe have a great discussion about traits and best practices of successful entrepreneurs. Kevin entered sales after college and through experience learned how to make sales calls about the clients and the importance of asking questions. He now uses his knowledge to teach his clients how to sell with his sales consulting firm Time on Target. Kevin is also the founder and COO of Success Champion Networking, which helps small business owners scale their businesses through meaningful and valuable partnerships with like minded people. If you want to learn more about sales and how to grow your business, this is the episode for you. About Our Guest The co-host of the top-100 Apple Podcast, Growth Mode, and CEO of Time On Target, Kevin Snow is a sales expert and a serious technology geek who knows how to help his clients take their automation game to the next level and is changing the game of business development. With a 20-year career working with brands like Frontier Communications, Nextel, Salesforce, and BNI, his knowledge, skills and understanding of communication and technology are getting real results for the businesses he works with. Kevin knows how to integrate digital technology with your sales process in an authentic, professional way. He'll show you what you've been missing in terms of ensuring an effective system of outreach, and trust-building. Part entrepreneur, part salesperson, part networker, part technology master and part Star Wars fan, how can you afford not to have Kevin on your team this year? Join the conversation on Facebook! Check out Veteran on the Move on Facebook to connect with our guests and other listeners. A place where you can network with other like-minded veterans who are transitioning to entrepreneurship and get updates on people, programs and resources to help you in YOUR transition to entrepreneurship. About Our Sponsors Navy Federal Credit Union Navy Federal Credit Union helps you take control of your finances after the holidays. You can get a low intro APR on their Platinum Credit Card, it's their lowest rate card and it's a great tool to pay down debt. Navy Federal even has multiple savings and investing options to help you get closer to your financial goals. They offer digital tools and educational resources to help guide your decisions. With Navy Federal, you can automate your savings and investing to put your money to work for you, even as you sleep. Plus, you can buy fractional shares. Learn more at navyfederal.org At Navy Federal, our members are the mission. Want to be our next guest? Send us an email at interview@veteranonthemove.com. Did you love this episode? Leave us a 5-star rating and review! Download Joe Crane's Top 7 Paths to Freedom or get it on your mobile device. Text VETERAN to 38470. Veteran On the Move podcast has published over 425 episodes. Our listeners have the opportunity to hear in-depth interviews conducted by host Joe Crane. The podcast features people, programs, and resources to assist veterans in their transition to entrepreneurship. As a result, Veteran On the Move has over 7,000,000 verified downloads through Stitcher Radio, SoundCloud, iTunes and RSS Feed Syndication making it one of the most popular Military Entrepreneur Shows on the Internet Today.
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to veteran and the founder of https://www.time-on-target.com/ (Time On Target), Kevin Snow. Time On Target was originally launched as a public speaking and training company to train businesses on networking and sales. After being launched, Kevin was deployed with the Army overseas. With that, he had to pivot and then began offering prospecting services. He focused on tech firms and helping companies grow and optimize their sales teams. From there, Time On Target niched down even more and now they focus on helping companies discover how they sell and how their buyers make buying decisions. They add technology and automation to make things run faster so that sales teams have optimized ease of use. Kevin shares that building relationships is still extremely important when it comes to sales. You can't assume your sales teams can cultivate good relationships - they sometimes jump too quickly to the sales processes. This is a byproduct of the environment of COVID. When we're not interacting face to face, it's harder to build those personable relationships. Kevin shares that he had to manually build in the “relationship” process into his sales funnel. You need to ask questions and actually get to know these leads. From there, you can educate them on where they could improve or automate, and this trust and expertise will lead to sales far more often. Josh and Kevin also share how being an introvert is actually a strength in the sales process. Introverts are curious, good listeners and are detail-oriented. Utilizing these skills helps you dig deeper so you can actually sell a real solution, not what you assume they need. You need to build your solutions to serve the lead first and foremost – a cookie cutter approach isn't going to see success. It's a lengthy process and it requires dedication and attention to detail, but you have to sell from a place of service first. Sales aren't about convincing people, it's about helping them know, like, and trust you AND your authority. If you can solve problems, that's great, but listen to your market first. Ask yourself how many meaningful conversations you can have in a day and try your best to hit that target. Don't pitch to someone – listen to them and offer a tangible solution. Accept that not everyone will be a fit for your solution and don't chase and force leads that just aren't fits. That'll detract from your business's value. Be a true solution provider and only pursue leads you can deeply serve. Want to learn more? Check out Inspired Time on Target's website at https://www.time-on-target.com/ (https://www.time-on-target.com/). Check out Time On Target on LinkedIn at https://www.linkedin.com/company/time-on-target/ (https://www.linkedin.com/company/time-on-target/). Check out Kevin Snow on LinkedIn at https://www.linkedin.com/in/kevinesnow/ (https://www.linkedin.com/in/kevinesnow/). Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).
Kevin Snow joins the Predictable Revenue podcast to discuss how automating your outbound sales strategy can help you close deals faster and more efficiently. Kevin is the Founder/CEO of Time On Target, a sales and marketing agency that helps businesses integrate digital technology in an authentic, professional way. Highlights include: Common mistakes when implementing automation (1:38), how to send automated content based on where a prospect is in the sales process (9:40), how to provide more value with your content (11:23), the first thing you should do when adding automation to your sales process (13:14), how to maintain authenticity in automated processes (16:20), why automation helps close deals faster (22:44), and what being in the military taught Kevin about business (24:30). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching
Author of The Recruiter: Spying and the Lost Art of American Espionage, Doug London was happy to get right into his book's revelations and talk about his process. With 34 years of experience in the CIA, this memoir is rich with the authentic personal encounters of a case officer. Doug walks me through some of the many things going through a case officer's mind during all stages of Spot, Assess, Develop, and ultimately Terminate—sounds more violent than it is.Doug has a profound appreciation of those who've put their trust in him, and claims it's an unethical job that has to be done with ethics. He continues to shares his thoughts on intelligence, espionage and current events at justsecurity.org.Twitter: @douglaslondon5From Hatchet Books: This revealing memoir from a 34-year veteran of the CIA who worked as a case officer and recruiter of foreign agents before and after 9/11 provides an invaluable perspective on the state of modern spy craft, how the CIA has developed, and how it must continue to evolve.If you've ever wondered what it's like to be a modern-day spy, Douglas London is here to explain. London's overseas work involved spotting and identifying targets, building relationships over weeks or months, and then pitching them to work for the CIA—all the while maintaining various identities, a day job, and a very real wife and kids at home.The Recruiter: Spying and the Lost Art of American Intelligence captures the best stories from London's life as a spy, his insights into the challenges and failures of intelligence work, and the complicated relationships he developed with agents and colleagues. In the end, London presents a highly readable insider's tale about the state of espionage, a warning about the decline of American intelligence since 9/11 and Iraq, and what can be done to recover. ---------------------------------------------------If you've enjoyed this ad-free episode, please consider a one time donation of any amount right here ---> https://www.paypal.me/thelivedrop Alternatively, if you would like to keep us operational please consider signing up as a contributing patron and join the community for exclusive commentary, and transcripts A $10 a month donation will really help keep us going ---> https://www.patreon.com/thelivedrop Special Thanks to Tomio Toyama for your generous Paypal contribution !! Get bonus content on Patreon Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
The co-host of the top-100 Apple Podcast, Growth Mode, and CEO of Time On Target, Kevin Snow is a sales expert and a serious technology geek who knows how to help his clients take their automation game to the next level and is changing the game of business development. With a 20-year career working with brands like Frontier Communications, Nextel, Salesforce, and BNI, his knowledge, skills and understanding of communication and technology are getting real results for the businesses he works with. Kevin knows how to integrate digital technology with your sales process in an authentic, professional way. He'll show you what you've been missing in terms of ensuring an effective system of outreach, and trust-building. Part entrepreneur, part salesperson, part networker, part technology master and part Star Wars fan…how can you afford not to have Kevin on your team this year? Join me and Kevin Snow. You won't be disappointed.
The co-host of the top-100 Apple Podcast, Growth Mode, and CEO of Time On Target, Kevin Snow is a sales expert and a serious technology geek who knows how to help his clients take their automation game to the next level and is changing the game of business development. With a 20-year career working with brands like Frontier Communications, Nextel, Salesforce, and BNI, his knowledge, skills and understanding of communication and technology are getting real results for the businesses he works with. Kevin knows how to integrate digital technology with your sales process in an authentic, professional way. He'll show you what you've been missing in terms of ensuring an effective system of outreach, and trust-building. Part entrepreneur, part salesperson, part networker, part technology master and part Star Wars fan…how can you afford not to have Kevin on your team this year? kevin.snow@time-on-target.com www.time-on-target.com Get Different: Marketing That Can't Be Ignored!: https://amzn.to/3dmTBei The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field: https://amzn.to/32ZOMpv Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine: https://amzn.to/3DotWg1 Fortitude: American Resilience in the Era of Outrage: https://amzn.to/32ZtN6e MONEY Master the Game: 7 Simple Steps to Financial Freedom: https://amzn.to/3oopxp3 Leadership Strategy and Tactics: Field Manual: https://amzn.to/3GfxFhC Extreme Ownership: How U.S. Navy SEALs Lead and Win: https://amzn.to/2ZWRVFq Get Soldier Girl Coffee, the best female Veteran owned and operated coffee company there is: https://businessandbrewsshow.com/soldier-girl-coffee WARNING: 18+ only: Check out our other podcast Veteran Talk Show at www.veterantalkshow.com/listen --- Send in a voice message: https://anchor.fm/businessandbrews/message
In this episode of the Team Business podcast, co-hosts Mike Fusco and Ray Ramirez interview Kevin Snow, Founder and Chief Sales Strategist of Time On Target. Kevin helps businesses close more sales by better understanding their sales process and identifying how to make the process more effective and faster. If your CRM and Email Automation aren't helping you close more sales or shorten your sales cycle, you need to listen in and connect with Kevin. Episode Highlights: Kevin shares his story and how he started his company. (4:36) Kevin talks about his insights regarding the BNI model and business networking. (8:59) Kevin talks about the reason behind his passion to start his career. (12:00) Mike asks Kevin what his advice would be to people who are always switching to the newest technology. (14:55) Kevin shares his favorite CRM platforms. (16:25) Kevin talks about the industries that he is currently focusing on. (18:22) Kevin explains where he thinks the future of communication is going. (19:53) Kevin talks about the services that he is able to deliver to his clients. (25:09) Kevin shares his thoughts on the development of chatbots. (27:55) Kevin answers the question of what his ideal customer looks like. (32:13) Key Quotes: “I want my marketing automation, my process tool, to be really good at automating processes. Give me cool tools to keep those workflows going.” - Kevin Snow “My ideal client is a business owner that is working 80 hours a week, and needs to figure out how to start offloading stuff.” - Kevin Snow “Start small, just get one thing, you know, a lot of business owners will go and they'll have these grandiose visions of what they're going to do.” - Kevin Snow Resources Mentioned: Kevin Snow LinkedIn Time On Target Fusco & Orsini Insurance Services Mike Fusco LinkedIn Ray Ramirez LinkedIn
Can't figure out automation? As Time On Target says, "Your sales technology shouldn't make you bang your head against your desk." In this episode, Chad Burmeister introduces Time On Target's founder and Chief Strategist, Kevin Snow. Join in the conversation as Kevin shares valuable automation tools business owners can use to make their lives easier.But before using these automation tools, you first have to understand standard automation. If not, you may bang your head against your desk out of frustration! To prevent that from happening, you need to listen to this episode. Tune in!Blog Post URL https://scalex.ai/resources/why-your-sales-technology-shouldnt-make-you-bang-your-head-against-your-desk-with-kevin-snowGuests● Kevin Snow (kevin.snow@time-on-target.com)
Frustrated with your sales and marketing technologies? Get clarity, ideas, and encouragement from today's guest, Kevin Snow. In his work helping multiple companies optimize their sales and marketing technology, Kevin knows what works and what doesn't. We discuss the best practices he's seeing for companies that are growing. We also introduce two ideas that are critical for success. The conversation ends with a peek into the future of sales and marketing tech. Kevin Snow is the Founder/CEO of Time On Target, an army veteran, an entrepreneur, a sales expert, and a serious technology geek. His expertise is helping businesses take their sales and marketing automation processes to a higher level. His knowledge, skills, and understanding of communication and technology are getting real results for the businesses he works with. Kevin knows how to integrate digital technology with your sales process in an authentic, professional way. He'll show you what you've been missing in terms of ensuring an effective system of outreach, and trust-building. Make sure to register for the 2021 Trust Building Challenge: www.2021trustchallenge.com. A special thanks to this episode's sponsor, Selling From the Heart. If you have a sales team and you want to boost results, you need to get to know Selling From the Heart. What's great about Selling From the Heart is how it takes a different approach to drive sales. The goal is to build trust quickly with clients and prospects through authenticity. The result is more effective prospecting, higher close rates, and more referrals. Best of all, the Selling From the Heart methodology works with your existing sales model. To learn more, visit www.sellingfromtheheart.net and make sure to listen to me and my co-host Larry Levine each week on the Selling From the Heart Podcast!
Kevin Snow is the founder of Time On Target, an Army Veteran, a sales expert and a serious technology geek who knows how to help his clients take their sales and marketing automation game to the next level. With a 20 plus year career in business development working with brands like Frontier Communications, Nextel, Salesforce, and BNI; his knowledge, skills and understanding of communication and technology are getting real results for the businesses he works with. Kevin knows how to integrate digital technology with your sales process in an authentic, professional way. He'll show you what's been missing in terms of ensuring an effective system of outreach and trust-building. Part entrepreneur, part sales person, part technology master and part Star Wars fan…how can you afford not to have Kevin on your team this year?Brought to you by - https://senditrising.com/Sources - https://www.businessinsider.com/how-to-avoid-burnout-google-singapore-executive-meetings-2021-7https://www.cnet.com/tech/computing/facebook-pauses-sales-of-the-oculus-quest-2-due-to-face-irritation-concerns/https://www.businessinsider.com/facebook-sheryl-sandberg-courts-religious-groups-monetization-tools-2021-7https://seekingalpha.com/article/4441495-twitter-irrational-dip
On this episode, Cody rejoins us for a quality discussion on the importance of time on target and its relation to the current meta. Additionally, the boys talk about an emerging extended piece - Defender Vader. Get in contact with us here: Twitter: @MIBenchwarmers Discord: https://discord.gg/NXVMGeqvfX Facebook: https://www.facebook.com/Bespin-Benchwarmers-104418428347892/ Twitch: https://www.twitch.tv/mibenchwarmers and thebespinbenchwarmers(at)gmail.com
Kevin Snow is the founder of Time On Target, an Army Veteran, a sales expert and a serious technology geek who knows how to help his clients take their sales and marketing automation game to the next level. With a 20 plus year career in business development working with brands like Frontier Communications, Nextel, Salesforce, and BNI; his knowledge, skills and understanding of communication and technology are getting real results for the businesses he works with. Kevin knows how to integrate digital technology with your sales process in an authentic, professional way. He'll show you what's been missing in terms of ensuring an effective system of outreach and trust-building. Part entrepreneur, part sales person, part technology master and part Star Wars fan…how can you afford not to have Kevin on your team this year?Brought to you by: https://senditrising.com
We're all in business to make sales, but have you ever thought about HOW you're making those sales? What's the process? How are you finding leads and talking to them? Do you manage a whole sales team? With his combined military background and sales knowledge, Kevin created Time On Target, an online platform dedicated to helping companies create and train sales teams to get the most of out of them. Sales people need resources and proper training, or they will set up for failure. Kevin helps with that. He's a great guy, very easy to talk to and we had a lot of fun!
When perfect isn't always best. Balancing perfection and time management in a high pressure situation. Tommy Martinez, USNA Class of 1978 was a U.S. Marine Fire Direction Officer, plotting fires for his artillery battery. He and his team had to move at night, set up, and do geometry, all within range of an Iraqi counter battery fire. He talks about what he would do differently one night during Desert Storm.
When perfect isn't always best. Balancing perfection and time management in a high pressure situation. Tommy Martinez, USNA Class of 1978 was a U.S. Marine Fire Direction Officer, plotting fires for his artillery battery. He and his team had to move at night, set up, and do geometry, all within range of an Iraqi counter battery fire. He talks about what he would do differently one night during Desert Storm.