Eight by Kate

In this episode of Eight by Kate, host Kate Elfatah dives into why ditching the facade and embracing authenticity is your business's secret weapon. In a world filled with picture-perfect, overly polished content, consumers are craving something real.Kate shares eight powerful strategies to infuse authenticity into your digital marketing—without sacrificing professionalism. From showing your human side and telling your story to embracing imperfections and engaging in genuine conversations, these tips will help you build trust and connect with your audience in a meaningful way.

Unlock the power of LinkedIn Articles! This episode provides a step-by-step guide to creating articles that build thought leadership, expand your network, and drive traffic. Learn how to define your target audience, choose relevant topics, write catchy headlines, structure your content for readability, and optimize for LinkedIn's algorithm using hashtags and engagement strategies. Perfect for entrepreneurs, marketers, and professionals looking to elevate their brand. Book a FREE Strategy Call

Before you launch your small business marketing, learn these 8 essential truths to avoid common pitfalls. From understanding your audience to the power of storytelling, this podcast covers the crucial steps to marketing success. Don't treat all channels the same, know your customer, and remember to have fun! Get ready to build your marketing empire. Schedule a FREE strategy session today!

In this episode, we delve into the world of podcasting through the lens of entrepreneurship. Thinking about launching your own podcast to boost your business? Before you hit record, tune in as Kate outlines eight crucial things every business owner should know. Whether you're a seasoned entrepreneur or just dipping your toes into the podcasting waters, this episode will equip you with the knowledge and insights before you start your podcast. Join us as we unlock the secrets to creating a podcast that not only resonates with your audience but also drives real results for your business.https://homconsulting.com/free-30-minute-consultc

In this episode of Eight by Kate, we're going to dive into the world of lead generation and explore 8 actionable strategies that can elevate your business to new heights. Whether you're a seasoned entrepreneur or just starting out, these proven techniques will help you attract, engage, and convert leads effectively.Schedule your free STRATEGY call today: https://homconsulting.com/free-30-minute-consult

In today's digital landscape, your business's online presence is paramount, and hiring the right web designer can make all the difference. In this episode, we dive into the crucial aspects every business should consider when looking to hire a web designer. From aesthetics to functionality, we uncover the eight key considerations that will ensure you find the perfect fit for your company's needs.We explore the importance of design, user experience, and the significance of a strong portfolio. We'll discuss the role of clear communication in conveying your brand's message effectively and how to ensure your designer understands your vision. We're not talking about content in this episode, and what's needed from an SEO side of web development, but we're chatting design. Content and writing content for your Website is a different topic. Maybe for next time! That's phase 2.Whether you're revamping an existing website or starting from scratch, this episode equips you with the knowledge to make informed decisions when hiring a web designer.https://homconsulting.com/free-30-minute-consult

I'm continuing my conversations with brilliant women for Women's History Month. I'm talking with Valerie Bittner, model, actor and voice artist. Valerie talks the beginning of her career and how things have changed through her 31 years in the industry.  Valerie Bittner is an independent model, actor and voice artist who states no job is too big, too small or too bizarre! On any given day, Valerie Bittner can be raving about the latest techniques to combat underarm sweat, sitting on the hood of a Mercedes being ran through a car wash or stabbed in the chest in a Bride of Frankenstein spoof. Most recently, Valerie had her face ripped off by a werewolf in the film 12 to Midnight and portrayed an OB/GYN in a video training medical professionals on how to speak properly to transgender clients. By now, you've all seen Valerie get crow barred in the head, shot with a 22, blown up in a dumpster & beaten with a baseball bat on re-runs of Forensic Files. When Valerie isn't pretending to be someone else, she can be found playing Ninja Turtles, having pirate parties and cooking with her four grandsons.Valerie is also the President of the Race for Adam Foundation, raising money to find treatments & a cure for the ultra-rare, fatal disease Niemann-Pick Type C.Find her at: https://valeriebittner.com/Instagram @valerie.bittnerFacebookLinkedin

Welcome to a special edition of Eight by Kate, where we celebrate the resilience, achievements, and stories of women. In honor of International Women's Day, we're privileged to have two remarkable guests join us: Kate Shaughnessy, Partner/CEO and Samantha Locke, Director, Account Management of Pine Philly.

In this episode, Kate delves into the power of lead generation in LinkedIn groups. With eight actionable strategies, you'll uncover how to transform your LinkedIn group participation into potential lead generation. From joining the right groups to crafting engaging discussions and offering valuable solutions, each step is a roadmap to success. Tune in to discover how to position yourself as a trusted resource, nurture relationships, and create and convert lead opportunities into business opportunities. 

In today's episode, we dive into the world of LinkedIn profiles and bios – your gateway to making a lasting impression and a piece of my strategies to use LinkedIn for lead generation. Your LinkedIn profile isn't just a list of past jobs; it's your digital storefront, your virtual handshake with potential clients and collaborators. Crafting a standout profile requires finesse – it's about showcasing your skills, experiences, and personality to make you shine amidst the crowd.As a business owner, your LinkedIn presence is paramount. It's your opportunity to establish credibility and attract valuable connections that can propel your ventures forward. But how do you craft the perfect profile and bio?Join us as we unpack actionable tips to help you do just that. From optimizing your headline to crafting a compelling summary.Tune in to this episode of 8 By Kate and unlock the secrets to writing a LinkedIn profile and bio that captivate your audience and set you up for success.

In this episode, we delve into the world of LinkedIn and uncover eight potent strategies for generating leads and fostering business growth. LinkedIn isn't just a platform for networking; it's a goldmine for lead generation when used strategically. From optimizing your profile to utilizing advanced search filters and leveraging LinkedIn Ads, each strategy is a key piece in the puzzle of successful lead generation on this professional platform.

Welcome to Eight By Kate, where today we uncover the secrets to maximizing your social media presence for ultimate lead generation success! In today's episode, we're diving into eight game-changing strategies that will revolutionize the way you leverage social media to capture leads and grow your business. Define Your Goals: Clearly outline what you want to achieve with your social media efforts, whether it's increasing brand awareness, driving website traffic, or generating leads.Engage, Engage, Engage: Interact with your audience through comments, likes, and shares to build rapport and trust.Share Valuable Content: Offer informative, entertaining, and relevant posts that resonate with your target audience to keep them coming back for more.Consistent Posting Schedule: Establish a consistent posting schedule to maintain visibility and stay top-of-mind with your audience.Utilize Visuals: Capture attention with eye-catching images, videos, and graphics that tell your brand story and showcase your products or services.Harness the Power of Hashtags: Increase your reach and discoverability by using strategic hashtags that align with your content and target audience.Call to Action: Encourage action from your followers with clear and compelling calls to action, directing them to take the next step, whether it's visiting your website, signing up for a newsletter, or making a purchase.Analyze and Adjust: Regularly monitor your social media performance metrics, analyze what's working and what's not, and adjust your strategy accordingly to optimize results.Ready to skyrocket your social cmedia success? Implement these eight strategies today and watch your leads soar!

I'm sharing 8 things that I am grateful for this year. What's on your gratitude list this year? Do we have some in common?

Email marketing is still a powerful tool for your business. Understanding the tools and what NOT to do will make your list powerful and your engagement rise. Here are some things you should consider not doing with your email marketing:Ignoring Data Privacy RegulationsOverlooking Mobile ResponsivenessSending Irrelevant ContentNeglecting PersonalizationIgnoring SegmentationOverusing AutomationNeglecting Testing and AnalyticsIgnoring Opt-Out RequestsRemember that the effectiveness of email marketing depends on staying informed about industry trends, understanding your audience, and adapting your strategies accordingly. Always be aware of any new regulations or changes in best practices that may arise.

AI can be a powerful tool to assist you in writing a blog post more efficiently and effectively. Here are eight ways you can use AI to enhance your blog writing process:Topic generation and researchOutline creationExpand on the content you've writtenGrammar and spelling checkSEOEnhance your language and vocabularyCheck your facts Personalize content to your audience (speak their language)Do you need help with your blog writing, email marketing or social media? Schedule a free 30 minute call with Kate. https://homconsulting.com/free-30-minute-consult

Let's discuss the end of summer and the start of fall! One of the best times of year to start thinking about your fall and holiday marketing strategy. Kate gives 8 Tips to jumpstart your fall 2023 marketing.1. Check your website messaging2. Refresh your Social Media Profiles3. Create a stellar content calendar4. Lean into your Email Stats5. Create content that is seasonally focused6. Look for community events to get involved with7. Now is the time to educate your audience8. Offers and promotionsLearn more and book your FREE 30-minute chat with Kate to talk about your Fall 2023 Marketing efforts. https://homconsulting.com/free-30-minute-consult

Are you ready to rev up your email marketing game in 2023? Follow our top tips for a successful strategy this year!Kate shares some of her best tips for your email marketing in 2023.   From email subject lines to adding value to your emails. Listen to learn and begin to implement these suggestions in your business today!

Well, it's not an age-old question, but it's a question.Should you use Emojis in your social media captions? More importantly, why should you care? There is a reason there are emoticons. Emojis convey emotion by depicting facial expressions or emphasizing a specific point with an associated icon. If done right, emojis can give that essential twist to posts, making them fun, engaging, and interactive. People are using emoticons as the preferred method to express their emotions. Kate talks tips when determining how to use Emojis in your social posts.

It's not a secret! Any marketing team uses it. The Marketing or Content Calendar. Success starts with a plan. When marketing your business, a calendar is the easiest and most effective way to do this.

Kate talks about what a content strategy for your business should consider and how you can make it work for you. 1. What are you comfortable with?2. How much time do you have?3. What's your voice or tone?4. How can you develop content around your campaigns and marketing strategy?5. How are you disbursing your content?6. What's your goal?7. How are you creating and developing ideas?homconsulting.com

Guess what? I'm not against DIY Marketing. But there are some fundamentals you need to know as a small business owner before you jump into DIY Marketing. I'll discuss two things you'll want to do to get started.DIY Marketing Consulting

We're chatting about the fundamentals of a great promotional post. If you're using social media to grow your business, you need to know how to leverage it properly when you're posting something promotional in nature. First, Kate discusses what you need to evaluate and review before creating your caption.Kate gives you her 3 fundamentals to the perfect promotional caption.1. Grab their attention2. Benefits and Outcomes3. Call to Actionhttps://homconsulting.com/

Find something to celebrate and create content around that. People like to know about you. When you celebrate, they want to celebrate with you. 

Kate discusses Low Cost or No Cost Marketing Initiatives and Strategies you can implement in your business. Email MarketingSEOSocial MediaGuerilla MarketingCreate Amazing ContentGoogle My Business ListingPartnershipsGenerate Referrals with Current or Happy Clientshttps://homconsulting.com/

If you have been struggling with finding new content ideas for your business's social media I give 8 super easy and fun strategies you can do. Share Behind the ScenesDemonstrationSimplify something complicatedTestimonialsTrendjackingMotivate and InspireShare the LoveCurate from content you already createdHoMConsulting.com

With Facebook and Instagram's recent loss of service for 7 hours it's the perfect time to start thinking about diversifying your marketing strategy. homconsulting.com

Do your social media captions suck?  No seriously. Kate discusses 8 tips when creating perfect social media captions. If you're looking to breathe new life into your captions take a listen.IntentionCall To ActionBe Your AudienceEncourage ConversationValueStory TellingMore ContextBe YOUhomconsulting.com

Kate talks about holiday marketing. It's never too early to start your strategy and planning for all of your small business holiday marketing initiatives. Kate will go through 8 strategies and concepts you can leverage when planning:Give BackGift WrappingGift CardsCo-Marketing conceptsClasses and TutorialsLeverage Google Business ListingContests and GiveawaysAdsJoin the FREE Facebook Group for even more... Small Business Marketing CollectiveHoM ConsultingEight By Kate

Kate chats with James Phinizy, the founding visionary and CEO of PureHeart Unlimited Media Publishing. He is a seasoned actor, artist, and Bronx native who started his creative journey as an early childhood educator, teaching preschool on Park Ave, where his zany comedic spirit and sassy edge will forever have him revered as “Mr. Phinizy”. After teaching and mentoring countless children and parents all over New York for over 20 years, Mr. Phinizy is finally bringing his words, his songs, and his inclusive NYC brand to life, to a willing audience of kids of all ages.WebsiteInstagram

8 Rules for Branding with Steve Dimeo, Creative Director at Pine.See yourself through your customers' eyesUnderstand the difference between a brand and a campaign.Understand that what you do or sell is not who you are as a brand.Think long-term.Think holistically.Think about your personality. Be different.Hire experts.Steve DiMeo is a Creative Director and copywriter with a 35+ year history of award-winning, results-driven work in the advertising industry. Throughout his career, he has developed a strong conceptual development and strategic creative approach for digital, integrated marketing campaigns, advertising, broadcast, branding, content strategy and development.His experience includes working on accounts in consumer brands, hospitality, retail, pharmaceutical, and business-to-business. He is a Managing Partner, Founder, and Creative Director at PINE, an ad agency located in Philadelphia. Steve also teaches advertising at Temple University.WebsiteLinkedinInstagramFacebook

Kate and Bella chat with entrepreneur, Holly Daniels Christensen, CEO and Founder of Dune Jewelry Co.Can you go from crafting at your kitchen table to a multi-million-dollar business?  As CEO, Holly Daniels Christensen has proved – yes!  Using grit and the actual sand beneath her toes, that's exactly what this entrepreneur has done.The founder of Dune Jewelry left home at 15 years old, and never looked back. She held a variety of jobs with stints as a zookeeper, pharmacy technician, promotional model, bartender, cellphone, car and cruise salesperson. She also spent 14 successful years as a top agent in Boston's highly competitive real estate market.  This unique bootstrap entrepreneur who proved she was unafraid of hard work was voted 2016 Woman-Owned Business of the Year for Massachusetts and New England by the Small Business Association (SBA). In 2018, Inc. magazine honored Dune Jewelry as No. 2590 on its 37th annual Inc. 5000 List which is the most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy's most dynamic segment—its independent small businesses.   Currently, Dune Jewelry is the one-and-only experiential jewelry brand in the world.It all started in 2007, when this self-taught jewelry designer began making beach sand jewelry for friends and family at her kitchen table, then officially launched Dune Jewelry full time in 2010. Now, Dune employs a team of 25 people working in a 3,100 square foot studio space in Hyde Park, Massachusetts.  Dune continuously fills orders for over 600 retail partners worldwide while their thriving e-commerce website focuses on selling personalized Experiential Jewelry that captures their customer's most cherished memories. Additionally, Holly has created an exclusive Sandbank that holds over 5,000 sands and earth elements gathered from iconic and memorable locations around the globe which customers can select from to customize their jewelry.Holly is an advocate for giving back to the community and is proud to spearhead many fundraisers each year for non-profit organizations such as SMILE Mass, Joslin Diabetes Center, and the Association to Preserve Cape Cod. In addition, Dune often donates a portion of their sales throughout the year to various charities such as the global relief organization All Hands and Hearts, the Surfrider Foundation and the P.A.W.S Project.Currently, Holly is hosting “Kitchen Table Talks” a 30-minute live show on Facebook and Instagram, where she shares updates on current events, favorite recipes, funny happenings and style hacks along with information on Dune's new brand collaborations and designs in development. Holly lives in Walpole, Massachusetts with her husband Eric, their two daughters Alexa and Lyla, and their rescue pup, Earle.  She is dedicated to creating a future that motivates people to understand that continued hard work and perseverance is a direct path to success.      Follow Holly Daniels Christensen on her personal Instagram:  sandy__handsFor more information on Dune Jewelry visit, www.dunejewelry.comFollow Dune Jewelry on social media: Instagram: DuneJewelryFacebook: www.facebook.com/dunejewelry​Twitter:  @dunejewelry

Kate and Bella chat with Sleep Expert Ronee Welch of Sleeptastic Solutions.Ronee Shares 8 Tips on Better SleepRonee Welch is the owner of Sleeptastic Solutions. Besides holding a dual BS in marketing and management, she is a certified pediatric and adult sleep consultant, health & lifestyle practitioner, pre/postnatal nutrition coach, lactation counselor, infant massage educator, parenting coach, postpartum doula, and business mentor.Ronee is currently studying to become an international board-certified lactation consultant (IBCLC). She recently co-authored a new book called "Success Reimagined". She is a board member and Eastern Regional Director (USA) for the Association of Professional Sleep Consultants.​Ronee is passionate about educating parents/adults and parents-to-be about the importance of sleep, nutrition, stress-management and more for both children and adults. Not only does she work one-on-one with clients, but she also offers a variety of affordable online and group courses.Ronee resides in Pennsylvania with her husband and 4 wonderful children. When she's not busy helping families sleep and feel better, you'll find her supporting her children at their sporting events, continuing her own education and seeing lactation clients, cooking, or playing the ukulele.Special OFFER for our listeners: Purchase any Sleep Package and get 1 FREE Week.WebsiteBookFacebook

Bella schools us on tips on creating TikTok video content. If you're new to TikTok or have been thinking about jumping into this growing platform, Bella shares some great tips and suggestions on getting things started.HoMConsulting.com

Kate and Bella chat with Nicole Harvey, co-founder of Mason-re. Mason-re believes that true sustainability comes from using less items for more things. This is why they have focused on the mason jar - one of the most versatile and reusable products.Nicole shares valuable information about the start of this amazing company and being an entrepreneur. Nicole was born and raised in Denver, CO. She has an undergraduate degree in Communications and Art Studio from Tulane University in New Orleans, LA. Her brother, Eric, an engineer, came to her during her senior year at college with this great idea for an eco-friendly mason jar sleeve. He's an amazing engineer but wasn't sure how to spread the word about the product, so that's where Nicole came in. She's the marketing, design and social media guru of the team. With the help of our third partner and sales genius, Adrian, we grew our company from a Kickstarter in 2014 to almost 3 quarters of a million dollars in sales in 2020, despite all the changes from COVID-19.Mason-re WebsiteInstagramFacebook 

8 touch points needed for your buyer's journey to help increase your chances in a potential customer to convert. Theresa discusses 8 areas and the strategies and tactics under each area.UnawareAwareEducate / InformInterestConsiderRemarket/Retarget (this is a step many forget when looking to convert in a full-funnel approach, not just for raising awareness at top of funnel)IntentEvaluateTheresa Dunn is a modern marketer with 12+ years of building brand-to-demand experiences for SMB to Fortune 500 brands in Healthcare, Personal Care, CPG, Travel, Energy, Hardlines/DIY and Real Estate markets. Focus areas include strategic planning, digital/growth marketing, account-based marketing, digital media planning/buying and performance marketing management. The Grovery WebsiteTheresa's InstagramFacebook

Kate and Bella speak to the impressive 20-year-old Entrepreneur, Luke Hyde.Luke Hyde Founder of Drive Digital Advertising and The Small Business Digital Road Map, helps small businesses grow exponentially by teaching them top online marketing strategies without requiring a lot of money, time, or experience. He has been featured in Medium, Yahoo Finance, IT Business Net, Digital Journal, and Daily Herald. The program is an all-in-one video program in digital marketing for small businesses and includes access to an exclusive Facebook group. Click here to learn more: https://lukehyde.com/.https://lukehyde.com/https://www.facebook.com/lukehydedigitalhttps://www.instagram.com/lukehydedigital/?hl=enhttps://www.linkedin.com/in/lukehydedigital/

Our monthly Need to Know episode. Kate and Bella discuss:Instagram LIVE RoomsInstagram Remix Feature in ReelsTool of the Month: TapInfluence.comFacebook Launches Favorites: Link to articleEmail StatEmail Subscribe List Building TipLinkedIn Clubhouse RivalWhen's Clubhouse Coming to Androidhomconsulting.com

You work so hard on developing your content. There are so many ways you can take that content and reuse it. Kate and Bella give you 8 ways you can repurpose your content. Reshare in an email blastTake pieces and share in nuggets on your social media over timeCreate a video talking about the contentCreate an infographic of an Ebook you can give away as a freebieTurn your content into a webinarGo live to discuss the topic or maybe a Q&ADo some throwback posts with your old evergreen contentTurn your content into a podcastBook a 30-minute FREE Consultation with Kate to discuss how you can repurpose your content. 

Kate and Bella talk with Business Coach, Jeff Newkirk of Understandable Solutions. 8 Ways to Securing a Sustainable BusinessMaintain the visionKnow your numbersHave a planRetention, retention, retentionSystems win every timeTriple LServe not servedA smokin' pipeWebsiteFacebookInstagramLinkedInEventsTake Jeff's FREE Assessment. How well do you know your business? Are there any areas of your business that you need to work on? "Understandable Solutions" will provide you with easy-to-understand solutions that will help you move your business forward! CLICK HERE

Kate and Bella review 8 Tips in Creating a Small Business Content Marketing Calendar.Define it's purposeDetermine the tool you will useWhat should be on your calendarUnderstand how much content is neededWhat do you have already vs. what do you need to createKeep it simpleRefine your ideasMonitor and Measurewww.homconsulting.comFacebookInstagram

Kate and Bella discuss the Need to Know for March 2021Asking for TestimonialsLinkedIn developing a new Freelance MarketplaceTwitter's Clubhouse Competition - SpacesTikTok for BusinessFacebook Paid Events and How It Can Help with Paid AdvertisingFacebook BARS AppSpotify Anchor Tool55+ Audience Stats on DigitalFind UsWebsiteKate InstagramBella InstagramFacebook

Kate is flipping things around this episode where is interviews Annabella Estrada her cohost who is the owner of the very successful Wind Up Dance Tour.Wind Up Dance Tour is an exclusive dance convention that provides comprehensive class initiatives in a variety of dance disciplines. Our goal; to push the dancer out of their comfort zone with unique and challenging classes taught by top choreographers in the industry.  “We provide the tools; you hold the key to elevating your skills to the next level.”Annabella Estrada - Producer and Event CoordinatorAnnabella was Assistant Producer at events during the Sundance Film Festival in 2014 at the prestigious Social Film Loft and again in 2015 at the EMERGE Bang & Olufsen House. She supported and organized panels, junkets and celebrity parties that included talent and media such as Michael C. Hall, Lindsay Lohan, and Elijah Wood.Annabella Estrada is a powerhouse hip-hop dancer who has trained and worked with some of the most sought out choreographers in the industry. She is a technically trained dancer in a variety of disciplines.  Formally educated at The Broadway Dance Center in New York City, where she studied Ballet, Jazz, Hip Hop, Street Jazz, Contemporary, Latin Jazz, Pointe, Heels, and Dance Hall. Her training includes master classes at the Debbie Reynolds Dance Studio, The Millennium Dance Complex in Los Angeles, Movement Lifestyle & more! In 2011, Annabella was chosen as a featured dancer for Creating Opportunities Elite Team where she was mentored by Lisette Bustamante and Chonique Sneed. She has participated in numerous workshops such as the  Motivating Excellence Workshops I & II (New York) Choreographer – Rhapsody James and Confidence is K.E.E (New York) Mentor- Aurelia Michael.Annabella's dream is to continue her love of dance and provide new and amazing opportunities for aspiring dancers. She believes in sharing her dream with others and making sure that dancers gain the same levels of training as she was exposed too. Annabella started Wind Up Dance Tour in 2016 in her small town of Bethlehem, Pennsylvania and now produces Wind Up Dance Tour Conventions and workshops in Philadelphia and Los Angeles, CA. Annabella plans on expanding Wind Up Dance Tour Nationally and one day Internationally - growing the faculty and the already immense love for Wind Up Dance Tour. Follow On Facebook and  Instagram @windupdancetour

Kate and Bella talk all things Hashtags and what you need to know when planning out your Hashtag Strategy.  8 Things To Know When Creating Your Hashtag Strategy.Know the RulesWhat Are The Different Hashtags ResearchCompetitorsRelated HashtagsGet FeaturedBanned HashtagsHashtag Placementwww.homconsulting.comBella@homconsulting.comkate@homconsulting.com

Kate and Bella chat with Master Coach, Tina Marie St.Cyr where she shares her 8 tips to increase sales in your business.Tina Marie St. Cyr is a dynamic force when it comes to personal development, leadership, and communications. She is a board-certified executive coach and a licensed corporate trainer specializing in human communications & human relations. With over 12,000 hours of application, study and design of programs, her methods for helping people create immediate and lasting results are extraordinary. Her specialty is in bringing new, transformative perspectives to a situation, allowing the human ability to solve problems flow easily. Her fascination of ‘why we humans do what we do' and her unique ability to create an air of curiosity and wonder in her audiences has made her a revered public speaker and expert guest on human transformation. Tina Marie's unique blend of certifications and degrees allow her to work with people from all backgrounds and cultures.Business owners will realize steady and scalable growth, positive team synergies and ever-increasing leadership skills. Entrepreneurs will have a highly experienced advocate and coach by their side advancing them to their true revenue results.After ten years of private practice, St. Cyr founded Bonfire Coaching in 2017 and began training other coaches in her methods. As of January 2020 she has a team of ten coaches serving the many Bonfire clients in personal life coaching, career coaching and executive/leadership coaching.“At Bonfire Coaching, we help people embrace an undeniable readiness and focus to energize their lives, no matter the circumstance or the nature of their story, at a new heartfelt level. We help clear clutter, whether physical, relational, emotional or spiritual to make space and new habits for achieving meaningful results.” -Tina Marie St. CyrWebsites:Bonfire CoachingTina MarieLight Your Life PodcastSocial MediaFacebookInstagram

Kate and Bella discuss the Need to Know Trends, Tips and Tools in Marketing for February 2021.In this episode we cover:ClubhouseCurated vs. Canned ContentTestimonial VideosInstagram Vanish ModeFacebook "Topic Exclusion" ToolsGoogle Duplicate ContentEmbeded vs. Uploaded Video Content for Google RankingTool - ZOOMSHIFT.COM

Kate and Bella talk with entrepreneur Kathy Purcell of ClearProtex. Starting a business during a pandemic for a pandemic!Katherine M. Purcell, MT-BC, Director of Therapeutic Arts Group, (TAG) is aBoard Certified Music Therapist and Pennsylvania State Certified Music Teacher. Shegraduated, Cum Laude, from Shenandoah Conservatory in 1989 with degrees in bothMusic Therapy and Music Education with a minor in Psychology. For four years, sheworked as a secondary school music teacher at a private school in Allentown,Pennsylvania, instructing severely emotionally disturbed children from around thecountry.Mrs. Purcell coordinates music therapy and art therapy services for variousagencies and individuals in their facility, home, group home or soon- in the newTherapeutic Arts Group building located in Whitehall, PA. Therapy, enrichment sessionsand lessons are provided for individuals of all ages and abilities with a variety of needsincluding those diagnosed with Attention Deficit Disorder, Speech Delay, AttentionDeficit Disorder, Pervasive Developmental Disorder, Brain Injury, Developmental Delay,Autism, Psychiatric Disorders, Cerebral Palsy, Cancer, Physical Handicaps,Dysfunctional Families, and At-Risk Children.Together with her husband, who is also a musician, Mrs. Purcell provides uniquemusical activity sessions for children's birthday parties, family reunions and specialevents of all kinds.At the beginning of the global COVID 19 pandemic in March 2020, after searchingfor a product to protect the 32 TAG music and art therapists and being unable to findanything suitable for protection, Kathy created ClearProtex- the maskless alternative!This product is comprised of a full face shield and replaceable,washable cloth attachmentand is valuable for clients and therapists to be able to see each others full expressionwhile protecting themselves and others. Kathy hired seamstresses in the greater LehighValley to sew the cloth attachments and is working with a company in New Jersey tocreate the clear full face shields.Kathy resides in Whitehall, Pennsylvania with her husband, son and two cats.

Kate and Bella talk about tips on creating your social media captions.Know your audienceUse your voiceTell your story - microbloggingInclude a call to actionInclude hashtagsAsk questionsUse emojisTag peoplewww.eightbykate.comwww.homconsulting.com 

Kate and Bella chat with The Sales Wizard, Hugh Liddle of Red Cap Sales Coaching where he gives us 8 Steps in the Sales Process.Hugh discusses:MindsetBuilding ReportVerbal AgreementQuestionsValue StatementsAsk for the SaleAnswer ObjectionsFollow UpWOW! Hugh is offering a special discount of $50 off his Elite Sales Academy Training for our listeners. You can go HERE and use promo code: 8bykate Follow Hugh:WebsiteFacebookInstagramLinkedin

Kate and Bella discuss the Need to Know Trends, Tips and Tools in Marketing for January 2021.In this episode we cover:IG Policy UpdatesApple and Facebook BattleIG ReelzFollowers, do numbers matter?Products leveraging ethical sustainability plansSocial Media ScamsFacebook OculusNew Years Resolutions to Quit Social Media

Kate and Bella discuss 8 marketing refresh ideas that you can implement in the new year for your small business. Website updatesReview website statsUpdate your social media platformsAnalyze your contentUpdate your Email Marketing effortsUpdate Marketing materials to match your other updatesStrategizeOrganize

Dr. Darin Mazepa of Vitality Natural Healthcare Center discusses 8 Resolutions You Will Want to Consider This New Years'.A lifelong resident of the Lehigh Valley, PA Dr. Darin is passionate about four things, being the best father he can be to his son, Kai; his love for the Hawaiian Islands, attending concerts; and transforming the lives of suffering people through Reorganizational Healing. In 1996 he set out to create a new paradigm in healing for the Lehigh Valley. His practice, Vitality Natural Healthcare Center was born.Over the last 25 years, Dr. Darin has helped thousands of patients live happier, more productive lives. Whether it's through the most gentle form of chiropractic, allergy elimination, nutritional counseling and support or any of the other tools in his professional arsenal, he always gives 100% to the person with whom he is consulting. He is the proud recipient of several awards over the past two decades and has been asked to speak at local, national and international health conferences.Vitality is the very first Network practice in the Lehigh Valley and is the longest established holistic practice in the area.Find Dr. Darin:WebsiteFacebookInstagram