Senior Housing Forum - The Podcast

What if your waitlist wasn't just a pipeline but a powerful revenue engine? In this episode of Foresight Radio, Steve Moran sits down with Carmen Fronczak of Friendship Village Senior Services, who shares how her team transformed a common challenge — a full waitlist and aging inventory — into an innovative membership program generating over $7 million in revenue. From country-club-style perks to LifeCare at Home memberships and an exclusive social app for members, Carmen reveals how Friendship Village is redefining the senior living experience, even for those who haven't moved in (yet). If you're in senior living and looking for scalable ideas that increase engagement, occupancy, and revenue, this conversation is a must-listen.

If you work in senior living sales or ops, this is your wake-up call!   Join host Rachel Hill and guest Nick Jasmon, VP of Business Development, for American Healthcare Managment Group as they dive into an array of topics to help level up your sales efforts!   Ever spent the night in your own community? Nick Jamon did. It was part of the Sleepover Project—a bold, empathy-first initiative to truly understand the resident experience. The takeaway?   The first 15 minutes after move-in can feel terrifying. And yet—we often treat them like a checkbox.   Want to win trust? Want to increase move-ins? Want to build a better team culture?   Then: Know your residents better than they know themselves. Ditch the stock photos.   Let your team and your residents tell the real story. And maybe—just maybe—stop sending that 6th “Just following up…” email.   This convo is packed with gold. One of the most real and human takes on sales and marketing in senior living we've ever heard.

What if aging innovation wasn't just about senior living — but about reshaping every part of our economy and daily life? In this episode of Tech Tuesday, Steve Moran sits down with Luke Yoquinto, researcher at the MIT AgeLab and author of Longevity Hubs, to explore the emerging "Silicon Valleys" of aging innovation. They dig into why the longevity economy matters more than ever, how media and product design are (finally) catching up to the real needs of older adults, and why creating solutions that work for older adults often creates better solutions for everyone. From garage door openers to the Apple Watch, Luke and Steve share stories of how smart, inclusive design is revolutionizing aging — and why marketers and entrepreneurs are missing a massive opportunity if they ignore the 60+ demographic. Plus: Luke shares his dream for what future senior living communities could (and should) look like. Key Topics: ✅ The rise of Longevity Hubs worldwide ✅ Why older adults are still the most overlooked market ✅ How transcendent design beats "senior-specific" products ✅ What tech companies are getting right — and wrong ✅ The power of lifelong learning in aging communities Whether you work in senior living, tech, policy, or product innovation — this episode is a must-listen.

What happens when a senior living community becomes the set of a feature film? In this powerful episode, Sean Kelly (CEO of Front Porch) and Shaun Rushforth (Executive Director at Villa Gardens) share the behind-the-scenes journey of Familiar Touch — a groundbreaking film made with residents, not just about them. They dive into the early skepticism, the logistical hurdles, and the transformative impact the production had on staff, residents, and the broader public's view of aging. From busting harmful stereotypes to showcasing intergenerational collaboration, this conversation reveals how storytelling can reshape the way we see senior living, care work, and purpose in later life. Whether you're a senior living leader, a Gen Z job-seeker, or someone who cares about how we age — this episode will change how you think about what's possible in community life.

In this episode of Foresight Radio, Steve Moran welcomes Patty Lefure, a former care partner for her mother with younger-onset dementia and the programs lead at Lorenzo's House, a nonprofit dedicated to supporting families affected by younger-onset dementia. Patty shares insights into the challenges and unique needs of those diagnosed with dementia before the age of 65, as well as their families—especially children and young adults. She highlights Lorenzo's House's virtual support programs, including youth groups, caregiver spaces, and a global summit aimed at providing tools, connection, and advocacy strategies. The conversation also delves into: The importance of supporting family members navigating dementia care. The emotional toll and guilt caregivers experience. The role of technology and innovation in improving dementia care. Practical transition strategies for moving a loved one into a senior living community. The value of community and shared experiences for caregivers and those diagnosed. Patty emphasizes that dementia does not mean the end of joy or meaningful relationships—with the right support, families can continue to connect, laugh, and thrive together.

In this episode of Foresight Radio, Steve Moran sits down with Russell Rush, the managing director of R3R1 Consulting Group. Russell is an expert in senior living sales, lease-ups, and occupancy turnarounds. He shares his unique and highly effective sales approach, which focuses on storytelling and building deep personal connections with prospective residents.   They cover: The Power of Storytelling in Sales A Different Approach to Senior Living Sales Socialization is the Key to Resident Well-being Building a Story Bank Storytelling Tactics That Work Russell shares incredible success stories, a 70% conversion rate strategy, and the art of using storytelling to break down fear and inspire hope.

This episode of Foresight Radio explores the concept of Value-Based Care (VBC) and why it's a hot topic in healthcare and senior living. Guest Brian Fuller, explains how VBC is shifting healthcare from a fee-for-service model to an outcome-driven approach focused on both cost and quality. He highlights that accountability is at the core of VBC, meaning organizations must take ownership of patient outcomes and financial risk.   The episode covers: ✅ VBC = Accountability – Organizations are responsible for both quality of care and cost management. ✅ Three Core Models of VBC: 1️⃣ ACOs – Full accountability for a patient population. 2️⃣ Episodes of Care – Managing costs within a set timeframe. 3️⃣ SNPs – Specialized Medicare Advantage plans for high-need groups. ✅ Why is VBC a Hot Topic Now? The aging population is moving into higher-risk categories (75+ and 85+). Healthcare costs are growing at an unsustainable rate. VBC is the only bipartisan-backed solution to improve care and reduce costs. ✅ Senior Living's Role in VBC Senior living is shifting from hospitality to healthcare. Residents expect integrated, whole-person care. Providers must start engaging in VBC strategies now to stay relevant. ✅ Getting Started with VBC Understand your market and unique opportunities. Invest in data, analytics, and care models. Plan for scalability and long-term success.   Is your organization ready to embrace Value-Based Care?

Is your senior living dining program a game-changer… or just an afterthought?     In the latest Foresight Radio episode, Matthew Thompson of Restaura shares how the future of senior living dining is being redefined.     Personalized menus tailored to resident preferences Tech that empowers both staff and residents Ethical sourcing & farm-to-table dining Employee ownership that drives engagement     Senior living communities must evolve—because the next generation of residents is demanding better. Tune in to hear how dining can be a competitive advantage, not just a necessity.

In the latest Foresight Radio episode, Matthew Thompson of Restaura shares how the future of senior living dining is being redefined.

In this episode of Foresight Radio, host Rachel sits down with workforce engagement expert and author Joe Mull to discuss the evolving landscape of employee commitment and retention in the workplace. Joe shares insights from his book Employalty, breaking down what truly drives employees to stay, thrive, and perform at their best.   Top Takeaways: Commitment and Retention Stem from Three Key Factors Employees are most engaged when they have an ideal job, are doing meaningful work, and have a great boss who supports them. Companies Must Shift from Hiring the Best People to Creating the Best Jobs The traditional model of “filling a role” is outdated. Employers must structure roles that align with employees' evolving needs. Workplace Culture is Not a Pizza Party Culture is not defined by occasional perks but by consistent, repeated actions that reflect a company's values and commitment to employees. Turnover Has Hidden Costs That Leaders Often Ignore Burnout, lost productivity, and training new hires cost far more than simply improving pay, workload, and flexibility. A Simple Conversation Can Save an Employee from Leaving Leaders should proactively check in with employees, using structured conversations to assess what they need to stay engaged. Gen Z and Millennials Demand More—and That's a Good Thing Unlike past generations, younger employees won't tolerate toxic work environments. Businesses that adapt to their needs will thrive in retention and performance.     The episode dives deep into how leaders can reframe their approach, measure their workplace culture, and take actionable steps to retain talent—before they walk out the door.  

Steve Moran chat with Justin Wray, President of Jaybird Senior Living, for a conversation covering innovative approaches to senior living, tackling Middle Market challenges, the importance of wellness for both residents and team members, and creating meaningful resident experiences. Justin shares Jaybird's commitment to residents, families, and employees. They also discussed how purposeful programming, innovative technology, and compassionate leadership improve senior living.   They cover: Resident and Family-Centered Approach: Jaybird Senior Living focuses on building trust and comfort for families, ensuring transparency, consistent care, and communication. The organization acknowledges that family members often act as decision-makers and works to engage them effectively. Commitment to the Middle Market: Jaybird strategically operates in rural and underserved areas by leveraging clusters of properties to share resources and reduce costs. They balance affordability with quality by maintaining efficient staffing and tailoring services to specific community needs. Innovative Wellness Programs: Jaybird's Ascend Wellness Program promotes the Six Dimensions of Wellness for residents in assisted and independent living. Team members are also encouraged to embrace wellness, with tools and initiatives designed to enhance their physical, emotional, and social health. Technology-Driven Solutions: Jaybird is implementing tools like TSO Life to enhance resident engagement and facilitate personalized connections between residents. Programs like a nurse triage system allow nurses to fully disconnect during off-hours, improving work-life balance and reducing turnover. Rethinking Activities and Purposeful Living: Justin emphasized shifting away from outdated, generic programming toward purpose-driven, meaningful activities tailored to individual residents. He challenges leaders to reassess the value of current activities and to consider whether they would enjoy participating themselves. Effective Crisis Management: A story of a resident intervening during a crisis (a man with a chainsaw entering the facility) highlighted the resilience and courage found in senior living communities, as well as the importance of having a strong, responsive support system in place. Challenges and Opportunities in Staffing: Recruiting and retaining skilled employees in rural areas remains a challenge, but Jaybird aims to be the employer of choice in these communities. Shared staffing models across nearby properties provide flexibility and learning opportunities for team members. Leadership's Role in Building Trust: Justin's personal involvement, like sitting with concerned family members, exemplifies the importance of empathy and listening in creating positive resident and family experiences.  

Laurie Orlov, Founder of the Aging and Health Technology Watch, joins Steve Moran to discuss their recently released comprehensive report on how AI is being used in Senior Living. They'll be talking about her exciting findings!

In this episode of Foresight 5, Steve Moran and Dennis McIntee dive into crucial leadership strategies for senior living professionals. The conversation explores the importance of creating great experiences for residents, team members, and families, along with the challenges posed by regulations, feedback culture, and fostering collaboration. Top Takeaways: Feedback as Information: Feedback is not personal—it's information about someone's perspective. Leaders must focus on fostering emotionally mature teams that can handle and grow from constructive feedback. Ownership Culture: Excuses hinder progress. Leaders should ask reflective questions to help team members see, own, and address problems. Regulation as Opportunity: Instead of using regulations as excuses, adopt a mindset of "How can we still achieve great results within these boundaries?" Process Over Vision: Mission and vision are important but don't overshadow the day-to-day processes and habits that drive real change. Reframing Niceness: Being "nice" in leadership shouldn't come at the cost of excellence. Focus on serving residents and families through hiring and retaining top talent. Self-Directed Teams: Empowering teams to take ownership creates better experiences for everyone involved, fostering a stronger organizational culture.

On the latest episode of Foresight 5 Steve Moran sits down with Jamie Spencer, CFO and Chief Growth Officer of Ingleside, to discuss the future of senior living and how to tackle industry challenges.     They cover:   Retention, not recruitment: Ingleside's strategies—scholarships, competitive wages, and citizenship programs—are boosting retention and reducing turnover.   Skilled nursing challenges: Why mission-driven care beats outsourcing.   Tech meets care: From dining robots to AI, innovation is enhancing efficiency without losing the human touch.   Boomers' demands: The next wave of senior living will focus on purposeful living, lifelong learning, and community connections.   Stories that matter: Why storytelling should be at the heart of senior living.   Key insight: Investing in people and creating exceptional resident experiences isn't just good for business—it's transformative for the industry.

Jack Cumming, undoubtedly the most famous, prominent resident in the entire senior living industry, joins Steve Moran to discuss what makes a great resident experience and what detracts. They'll also reflect on the future of senior living and where it will likely go from here!

When longtime friends Steve Moran and Denise Boudreau get together, there's no telling where the conversation will go! Join us for a special episode of Foresight Radio as they dive into all things culture and joy — and maybe a few surprises along the way. With their deep connection and shared passion for building positive workplaces, this episode promises to be inspiring, insightful, and full of laughs. Don't miss out on this joyful conversation — tune in! This is a first-time podcast broadcast of a Foresight TV episode that aired live October 18, 2024.

In this episode of Foresight Radio, host Rachel Hill sits down with Mauricio Montes de Oca to discuss the transformative power of cultural adaptability in the workplace. As the conversation unfolds, Mauricio redefines diversity, equity, and inclusion (DEI) with a fresh lens — emphasizing curiosity, connection, and belonging over checkboxes and assumptions. From the economic benefits of diverse thought to the power of understanding lived experiences, this episode is packed with insights to inspire senior living leaders and beyond. Learn how fostering belonging not only enhances employee engagement but also strengthens market reach and organizational innovation. Mauricio shares his journey from Mexico City to Minnesota, lessons in overcoming language barriers, and how small acts of curiosity can create big impacts. Whether you're leading a senior living community or looking to expand your cultural fluency, this conversation will leave you with actionable strategies and fresh perspectives. Key Takeaways: Redefining DEI: Move beyond the misconception that DEI is solely about race; consider "cultural adaptability" as a more inclusive framework. Recognize diversity in age, socioeconomic background, neurodiversity, and lived experiences. Curiosity Over Assumptions: Ask thoughtful questions to understand individuals' unique experiences instead of making assumptions. Approach differences as opportunities for learning and growth, not division. Belonging Drives Success: Creating spaces where people feel celebrated, not just tolerated, is key to fostering a sense of belonging. Belonging enhances creativity, innovation, and collaboration within teams. Economic and Organizational Benefits of DEI: Diverse teams outperform homogenous ones in decision-making, innovation, and market reach. Embracing cultural diversity can attract top talent and improve financial performance. Cultural Curiosity Starts Small: Food, traditions, and everyday interactions offer simple ways to engage and learn about different cultures. Celebrate commonalities and unique flavors—literally and metaphorically—within diverse communities.

Want to know how to turn the toughest senior living sales into big wins? Russell Rush has mastered the art of filling impossible-to-fill communities, earning hundreds of thousands of dollars a year in the process. In this episode of Foresight Radio, he sits down with Steve Moran to reveal his game-changing sales secrets. From using proven techniques in innovative ways to shifting the approach to senior living sales, Russell shares insights you won't find anywhere else. Don't miss out on this episode — it's packed with strategies that could transform your approach and boost your bottom line! This is a first-time podcast broadcast of a Foresight TV livestream that aired September 27, 2024.

Our very own Leigh Ann Hubbard chats with Steve Moran recapping her time in Nashville for LeadingAge! Are you ready to redefine aging in America? Join us on the latest episode of Foresight 5, where we dive into highlights from the 2024 LeadingAge Annual Meeting—a gathering of forward-thinkers, innovators, and leaders from across the aging services sector. This year's theme? Disruption sparks innovation.

Senior living consultant Terry Rogers joins Steve Moran to discuss creating great cultures for residents and staff, technology, the emerging boomer senior living consumer, and more. This is a first-time podcast broadcast of a Foresight TV livestream that aired October 4, 2024. Connect with Foresight here!

Get ready for a powerful episode! Steve Moran is joined by the insightful Kathy Perry for a conversation you won't want to miss. Together, they dive deep into what it takes to cultivate a culture of trust within your team—and how it can unlock new levels of engagement and success. Tune in to discover actionable insights that'll empower you and your team to reach your full potential. Whether you're leading a team or working to build a better workplace culture, this episode is packed with the wisdom you need.

Veronica "Mo" Carr, owner of Avendele Homes, is a self-taught AI expert — doing things with AI that most big companies have yet to figure out. She will be teaching at the Foresight AI Lab in January. This is a preview of the things you will learn. This is a first-time podcast broadcast of a Foresight TV livestream that aired October 4, 2024. Connect with Foresight here!

Steve Moran is joined by Richard Schenkel and Joe Cuticelli to talk about why senior living dining needs a revolution and how their new company Restaura will lead the way!   Learn more Restaura here

Join Steve Moran for a snippet from this fascinating conversation with Terry Rogers. He joins Steve to discuss creating great cultures for residents and staff, technology, the emerging Boomer senior living consumer, and more!

Steve Moran is joined by Lois Cormack, CEO of Spring Living Retirement Communities. They dive into the state of senior living and entrepreneurship in Canada. This is a first-time podcast broadcast of a Foresight TV livestream that aired August 30, 2024. Connect with Foresight here!

Steve Moran is joined by Karen Schulte, the president of SCAN, one of the nation's largest Medicare Advantage Plans. They'll discuss how senior living can play a more active role in the healthcare ecosystem!   Connect with Foresight here!   Connect with Karen here!

Enjoy this snippet from Foresight TV where Dan Ogus, the COO of Human Good, joins Steve Moran to share his thoughts on how to invest in your ultimate differentiator, YOUR people!

Goldie Chan is a keynote speaker, author, advisor, and cancer survivor. She founded Warm Robots, an award-winning social media strategy and creative agency based in Los Angeles, with global clients.    Goldie won Journalist Of the Year in 2024 and was a senior Forbes contributor, with her internationally recognized column, Personal Branding and Storytelling in the Digital Age, where her articles were viewed almost 10 million times. She is working on her first book, Personal Branding for Introverts, coming out in late 2025.    Goldie is a member of the Producers Guild of America and has been featured as a fresh voice in the New York Times, CNN, Fast Company and more. She also writes for Archie Comics and loves good food.   In this episode, with host Rachel Hill, learn how senior living can better tell their story and make it more marketable! -----   Where to find Foresight: SeniorLivingForesight.net LinkedIn Facebook Instagram X

This week, Steve Moran is joined by Lois Cormack, CEO of Spring Living Retirement Communities. Tune in for a can't-miss conversation where they'll dive into the state of senior living and entrepreneurship in Canada.

This is the warmest conversation you've ever heard about data.   Does your staff know why they're collecting all that information? Marty Damian, senior consultant at PointClickCare (a Foresight partner), shares how data collection has evolved, the best ways to use it now — and how it can lead to better resident care and family communication.   -----   Where to find Foresight: SeniorLivingForesight.net LinkedIn Facebook Instagram X

Right now the financial markets are a mess, interest rates are high and there is great political uncertainty. The big question for senior living investors and operators is: What now? In this snippet join Steve Moran and Lisa McCracken of NIC as they talk about this question and the upcoming NIC conference where you'll hear from some of the brightest people in the world.

Steve Moran is joined by Fee Stubblefield, founder and CEO of The Springs Living. They sit down to discuss his new book, "A Culture of Promise," and how to move our industry forward!

Steve Moran chats with Leon Grundstein, CEO at GenCare Lifestyle Senior Living, about his intense focus on healthy living and wellness.   This is a first-time podcast broadcast of a Foresight TV episode that aired live July 12, 2024.

In this excerpt from this chat with Steve and Phil Barklow of Experience Senior Living about how to prepare for the next generation of senior living consumers and let go of misconceptions to create a better experience!

Mark Parkinson is the President and CEO of AHCA and an effective, powerful, and passionate advocate for the nursing home industry. He joins Steve Moran to discuss current challenges and opportunities in the industry.

From promoting within to buying backpacks for your teams kids for their first day of school, Traci Roberts, of Sodalis Senior Living, shares insight into how how to really let your team know they're cared for.

Insights on how to Network from NIC CEO Ray Braun.

Steve will be talking to Lola Rain about her quest to find more purpose and meaning in her own life and to help other senior living leaders find their purpose.   Register for the retreat here: https://wiselywellbeing.com/2024-purpose-retreat   -----   Where to find Foresight: SeniorLivingForesight.net LinkedIn Facebook Instagram X

This week, Steve chats with Greg Puklicz, The CEO of 12 Oaks Senior Living, about their company's growth strategies and the future of Senior Living.

Steve is joined by Mark Parkinson, the President and CEO of AHCA and an effective, powerful, and passionate advocate for the nursing home industry. He joins Steve to talk about current challenges and opportunities in the industry.

Harvard Medical School professor David Grabouski, Ph.D., and Foresight founder Steve Moran explore the future of regulations, staffing minimums, and what David calls "a massive area of opportunity" (hint, hint — it has to do with health care).   David Grabowski, Ph.D., is a professor in the Department of Health Care Policy at Harvard Medical School. He is frequently quoted in the press as an expert on health policy, aging, and senior living.   This is a first-time podcast broadcast of a Foresight TV episode that aired live May 17, 2024.   -----   Where to find Foresight: SeniorLivingForesight.net LinkedIn Facebook Instagram X

"Stop the Shift Show" is an essential guide for managers and business owners looking to transform their hourly workforce into a top-performing super team.    This book offers practical strategies and techniques for effectively managing and coaching hourly workers, including:   Determining your managerial style and avoiding common mistakes Building trust with your team to create a positive work culture Motivating employees to perform at their best and go above and beyond Developing effective coaching techniques to help team members grow and improve Creating a sense of purpose and ownership among employees to foster a high-performing team Overcoming common challenges in managing hourly workers, such as turnover and scheduling issues Whether you're new to management or an experienced leader, "Stop the Shift Show" provides valuable insights and actionable advice to help you elevate your team's performance and drive success for your business.

Steve and Tom discuss how you should create your culture's value system based on who you already are, as well as a unique activity they did at Benchmark Senior Living to see how their employees really felt about their company's culture.  

"I don't want to move into a nursing home." It's a misconception that Melissa Fritz hears all the time. And she's addressing it — through a new TV show!   Inside Senior Living focuses on the process of moving into a senior living community — while knocking down myths and showing challenges and triumphs.   Join Melissa and Foresight Radio host Rachel Hill for a sneak peek into the show.   Learn more about Inside Senior Living here: https://insideseniorliving.tv/.   -----   Where to find Foresight: SeniorLivingForesight.net LinkedIn Facebook Instagram X

Steve shares his tips for creating workplace cultures where everyone loves coming to work!

Thoughtful and Deliberate are just two words to describe Adam Kaplan who leads Solera Senior Living. Steve talks with Adam about how he successfully leads Solera in a remarkable time of change.

In our latest episode, Kasey Devine of Procare HR (a Foresight partner) joins host Rachel Hill to dispel popular myths about what HR really does.   HR isn't just about hiring and firing! Understanding its true role helps create a more informed and harmonious workplace.   #HRMyths #WorkplaceTruths   -----   Where to find Foresight: SeniorLivingForesight.net LinkedIn Facebook Instagram X

Let's talk about something that plagues our industry but is rarely spoken about: the impact of social isolation on senior living residents. Many residents are experiencing profound loneliness, affecting their mental and physical well-being. As we navigate these challenging times, let's remember to reach out, connect, and show love to our seniors. Whether it's a phone call, a virtual visit, or a safely distanced chat, our presence can make all the difference. Join Steve and TK King of our partner Foresight Accushield in a conversation about how the company is working to combat isolation and spread warmth to those who need it most.   Learn more about project LOVEmeter here: https://projectlovemeter.com/   #SeniorCare #CommunityMatters #SpreadLove