The Home Staging Show

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Welcome to The Home Staging Show! This is a podcast about all things home staging, real estate, selling a house and creating a beautiful home to live or to sell. You can find out more about the show at staged4more.com/podcast.

Cindy Lin | Staged4more School of Home Staging


    • Dec 28, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 53m AVG DURATION
    • 150 EPISODES

    4.7 from 110 ratings Listeners of The Home Staging Show that love the show mention: home staging, stagers, cindy's, thank you cindy, real experience, lin, landscaping, buyers, interior design, sale, homes, designer, much knowledge, courses, trends, real estate, ignore, real people, professionals, considering.



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    Latest episodes from The Home Staging Show

    Running A Home Staging Business Alongside Your Spouse with Home Stager Daniel Coffman

    Play Episode Listen Later Dec 28, 2023 53:14


    This week, we dive into an overlapping space within the Home Staging and Real Estate industry: Running a business with and alongside your spouse. I sit down with my guest, Daniel Coffman, co-owner of Staged Spaces, an educator and speaker within the staging community, to discuss the relationship dynamics of running a business — and raising a family — together, with your partner.  Originally from the Midwest and currently based in Los Angeles, CA, Daniel has specialized in the Home Design and Real Estate industry for nearly a decade. Even further, Daniel is known for his creative collaboration efforts and ability to ensure both he and his work are noticed and remembered. We discuss how and why Daniel entered the Home Staging and Real Estate industry, and the responsibilities he and his partner, Jacyn, each have within their company, Staged Spaces. Daniel also shares tips and techniques on how they maintain effective communication, strategies for managing their personal and professional lives, and how their children respond to the social media aspect of a home staging business.  Love what Daniel has to say? Be sure to check out Daniel's past Staging Community Talk about staging workflow on Episode #150 of The Home Staging Show. 

    Staging Mobile Homes with Home Stager Aileen Crapps

    Play Episode Listen Later Aug 30, 2023 49:39


    Welcome back to The Home Staging Show, where we bring you the latest insights and tips on all things home staging. In today's episode, we have home stager Aileen Crapps, who specializes in staging mobile homes. She shares her expertise on how she transforms these properties into irresistible spaces that attract buyers. From considering the surrounding amenities to incorporating decor specific to her real estate market, Aileen knows all the tricks of the trade. Additionally, she offers her advice on networking with real estate associations and investors. We also dive into the world of mobile homes, debunking misconceptions and discovering the advantages of these housing options. Join us as we explore Aileen's approach to creating stunning mobile home interiors and learn how to navigate the challenges of real estate investment. Let's get started with this episode of The Home Staging Show!

    Secrets of Successful Model Home Staging: Expert Tips from Helen Bartlett

    Play Episode Listen Later Aug 16, 2023 54:48


    This week, I sit down with Helen Bartlett, a national award-winning home stager and home stylist, founder of Refined Interior Staging Solutions, and co-author of Home Staging: The Power That Sells Real Estate, about the process of staging model homes. In this conversation, we discuss the difference between a model and a regular residential home, how to pivot to meet expectations, and Helen illustrates the process of collaborating with builders (including its challenges!) to personalize the design experience and build trust. Lastly, Helen shares some amazing advice for future model home stagers — tune in to the full episode to hear her advice in detail! Topics Covered: How Helen unexpectedly began staging model homes  How a model home differs from a residential home  The collaborative process of working with builders throughout the design process  The risk model staging homes run into around damaged, dirty, or stolen items  The importance of quality, elevated items in a model home  Helen's approach to trend forecasting and how she incorporates the target demographic into the staging process  The power of sharing leads and strengthening trust with everyone involved  Advice for future model home stagers  

    Growing Your Staging Business: Insights from StagerCon 2023

    Play Episode Listen Later Aug 4, 2023 33:24


    Welcome to The Home Staging Show podcast, where we deep dive into the world of home staging and how to build a viable home staging business. In this episode, Cindy recaps the recent StagerCon 2023 conference, which focused on building multiple streams of income for home stagers. One of the big takeaways from this year's conference is the importance of intentional business design. This strategic approach gives you the flexibility to select the tools and strategies that align perfectly with your goals and visions of your home staging business. Even among the six active stagers and speakers this year, we can already see a wide range of home staging business models and philosophies. We think it clearly shows that it is possible to design and build the home staging business you want, as long as you have a clear vision of what you want and develop staging services and strategies that seamlessly fit your staging business. From consultations and turnkey home design to short-term rental design and the emerging trend of midterm rental design, we also took a look at staging services that you can explore and consider adding to your home staging business. We also touch on the power of affiliate programs and the benefits of charging your worth for your expertise. Whether you prefer slow growth or scaling big, managing your cash flow and aligning your business goals with your desired lifestyle are key factors to consider. If you're interested in learning more about these topics, catch up on StagerCon 2023 with our Replay Pass! Simply go to www.stagercon.com for more information.

    Harnessing a Positive Money Mindset for Home Staging Success with Dr. Amanda Barrientez

    Play Episode Listen Later Jul 5, 2023 62:30


    Transforming your money mindset for success is a crucial aspect of achieving financial stability and business growth. In this podcast episode, Dr. Amanda, also known as the money healer, shares her expertise in helping entrepreneurs master their money mindset and manifest easier money in their businesses. She emphasizes the importance of understanding and addressing the various emotions and beliefs associated with money. One of the key takeaways from the podcast is the concept of radical responsibility. In the episode, Dr. Amanda also dives into recognizing and reframing our beliefs and thoughts around money and consequently becoming aware of our negative thought patterns and replacing them with positive ones. The podcast also addresses the common blocks and self-sabotaging behaviors that can hinder our financial success. To overcome these blocks, Dr. Amanda provides a three-step formula to reprogram our subconscious mind and create new, empowering beliefs. Transforming your money mindset for success is a vital aspect of achieving financial stability and business growth. Dr. Amanda's insights and experiences serve as a valuable guide for home stagers looking to master their money mindset and manifest easier money in their businesses.

    Midyear Update and Exciting Developments at the School

    Play Episode Listen Later Jul 1, 2023 28:19


    Welcome back to another episode of The Home Staging Show! I know we've been on an accidental hiatus when our previous podcast editor left to focus on his health. I am excited to report that we are getting back on track, plus a few exciting updates at the school during today's episode! As usual, I would love to hear more about what you want to see at the school. For example, topics for live workshops, community talks, etc. Feel free to DM me on IG @staged4more or leave a comment below ❤️.

    Elevate and Refine Your Staging with Award-Winning Home Stager Terry Mainord

    Play Episode Listen Later May 10, 2023 59:40


    In this episode, Award-Winning Home Stager Terry Mainord shares her techniques for elevating spaces and creating spaces to connect with today's buyers. Terry shares her journey from a prop stylist to a home stager and offers valuable advice on how to implement your style in different types of homes. She also emphasizes the importance of understanding your finances and maintaining control over your numbers, and sharing her top advice on pulling staging together for your listings.  During the podcast, Terry speaks candidly about her experience transitioning to full-time staging and the valuable lessons she learned along the way. She also discusses how she overcomes inventory challenges staging in Brooklyn and New York and how she works with rental furniture.

    Mastering Buying Inventory and Leveraging Your Expenses in Your Home Staging Business with Home Stager Jess Harrington

    Play Episode Listen Later Apr 13, 2023 62:44


    In this episode of The Home Staging Show, Jess takes us on her journey of transitioning from working for auction houses and Wayfair to becoming a successful home staging business owner in the Boston area. Jess candidly shares her progress and challenges in running and building her staging business and highlights how having a warehouse space has improved her staging business and profitability. Moreover, Jess offers valuable insights on buying inventory and creating a curated look for her staged homes. She emphasizes the importance of budgeting and tracking expenses and explains how fine-tuning her financial reports and processes has enabled her to make strategic financial and inventory purchase decisions for her staging business. Throughout the episode, Jess also shared her experiences attending last year's Home Staging Business Mastery Retreat. The retreat gave her the clarity needed to grow and scale her staging business. She shared how the ideas and insights gained at the retreat helped her to enhance and elevate her staging business, which she implemented upon her return.

    How to Become a Better Leader and Drive Growth for Your Staging Business with Steph Tuss

    Play Episode Listen Later Mar 29, 2023 56:13


    In this podcast, Steph Tuss, CEO of multimillion-dollar global consulting company Life Is Now, Inc., talks about how important it is to have the best people on your team and how dangerous it can be to settle for mediocre ones. She also advises on how to handle conflicts productively in your staging business and talks about becoming a better leader who can empower and motivate your team. Steph introduces four leadership archetypes and explains how to recognize and work with each archetype effectively.

    Mastering the Art of Hiring In Your Home Staging Business with Jamie Van Cuyk

    Play Episode Listen Later Feb 22, 2023 57:59


    Hiring is so pivotal to the growth of your home staging business. Are you wearing a million different hats because you don't feel ready to outsource and delegate?  Today's conversation with Jamie Van Cuyk of Growing Your Team draws on her 15+ years of leadership experience and is like a mini workshop in mastering the art of hiring. Jamie and I cover it all - from avoiding being the bottleneck in our businesses, to figuring out when and who we need to hire, compensation strategies, managing a remote team, and dealing with family and friends who want to work with you. You'll walk away with so many takeaways and a game plan for your next hire. BONUS: Download Jamie's hiring checklist and learn the 8 action steps you need to complete for a successful hiring process.   Connect With Jamie Jamie's website: https://growingyourteam.com/  Jamie's podcast: https://growingyourteam.com/podcast/  Jamie's Facebook Page: https://www.facebook.com/GrowingYourTeam/  Jamie's Instagram: https://www.instagram.com/growingyourteam/  Jamie's LinkedIn profile: https://www.linkedin.com/in/jamievancuyk/    Links and Resources Mentioned Learn more about our partner, Stageflow: https://www.stagercon.com/stageflow  Stageflow provides real estate agents, property developers, and home stagers with powerful data collection and reporting tools.  Celebrate our 17th anniversary and get all of our staging, courses, templates, scripts, and checklists for 17% off! Click here to learn more. Download Jamie's hiring checklist and learn the 8 action steps you need to complete for a successful hiring process. Enroll in our upcoming marketing workshops for home stagers. Learn how to use AI and ChatGPT.  Join me and Elaine on one of our upcoming home stager retreats! Join us in Florence, Italy from September 17-22, 2023, or in Tuscany, Italy from September 23-30, 2023. Click here to learn more and sign up. These retreats are designed to elevate your staging business by aligning your action plan for the next 12 months with the goals and dreams you have for your business and your life. Apply to speak at this year's StagerCon! Our theme for 2023 is how to build multiple streams of income in your home staging business. Jamie recommends checking out Salary.com and Payscale, along with Glassdoor and LinkedIn to get ideas of salary ranges for roles.

    Why Data Will Help You Win More Home Staging Clients with Elaine Penhaul

    Play Episode Listen Later Feb 8, 2023 60:23


    Are you obsessively using data to track key metrics in your home staging business? You'll be surprised to learn that some of the most successful home staging businesses rely on their numbers to be more effective. Today's guest is Elaine Penhaul, an award-winning home stager and the owner of Lemon + Lime Interiors in the UK. She has a full team of salespeople, movers, and stagers, but she's also wildly passionate about data and believes it's an essential marketing tool for every home staging business. You'll hear more about Elaine's incredible new app, Stageflow, and how tracking a set of key metrics for every staging project has helped her become a more effective home stager. We also talk about the importance of creating case studies, the gap Elaine is filling with Stageflow, along with the plateaus of running a home staging business (and why you need to be thinking about your exit strategy!) Connect With Elaine Elaine's website: https://www.lemonandlimeinteriors.co.uk  Elaine's app, Stageflow: https://www.stagercon.com/stageflow  Elaine's Facebook Page: https://www.facebook.com/lemonandlimeinteriors/  Elaine's Instagram: https://www.instagram.com/lemonandlimeinteriors/  Elaine's LinkedIn profile: https://www.linkedin.com/company/lemonandlimeinteriors/  Links and Resources Mentioned Learn more about our partner, Stageflow: https://www.stagercon.com/stageflow  Stageflow provides real estate agents, property developers, and home stagers with powerful data collection and reporting tools.  Enroll in our upcoming marketing workshops for home stagers. Learn how to market your home staging business online and build a marketing plan that gets staging clients.  Join me and Elaine on one of our upcoming home stager retreats! Join us in Florence, Italy from September 17-22, 2023, or in Tuscany, Italy from September 23-30, 2023. Click here to learn more and sign up. These retreats are designed to elevate your staging business by aligning your action plan for the next 12 months with the goals and dreams you have for your business and your life. Apply to speak at this year's StagerCon! Our theme for 2023 is how to build multiple streams of income in your home staging business.

    What's New this February at the School ✨

    Play Episode Listen Later Jan 27, 2023 12:08


    Just a quickie episode to update you on what's happening at the school in February. And don't miss our Lunar New Year red envelopes! We are giving away $100 gift credit to our newsletter subscribers. Just go to our website at www.staged4more.com and subscribe via the pop up. Promo ends Jan 31st!

    Hello 2023! What's On & Our 2023 Goals at the School

    Play Episode Listen Later Jan 13, 2023 29:47


    In this episode, I looked back at some major milestones The Home Staging Show has achieved in 2022 and shared our major goals and development at the school. 

    How to Hire a Virtual Assistant and Outsource Tasks In Your Home Staging Business with Tonya Thomas

    Play Episode Listen Later Nov 16, 2022 46:51


    Is your to-do list so long that you never get to all the tasks on your list? It might be time to hire a remote virtual assistant to support you. Tonya Thomas is the founder of Team Delegate, providing elite virtual executive assistant support to seasoned executives and CEOs who want to grow their teams and revenue, while freeing up their time. Together, we talk about how delegating can help create consistency in our businesses while doubling our time, how to find and hire a VA, the art of time blocking, and growing our leadership style so we can scale, hand off tasks effectively, and build a business we truly love. If you've ever felt intimidated or even hesitant to outsource in your business, this episode will equip you with the tools and confidence to do so! Connect With Tonya Tonya's website: https://teamdelegate.com  Tonya's Facebook Page: https://www.facebook.com/teamdelegate  Tonya's LinkedIn profile: https://www.linkedin.com/in/tonyabthomas/  Tonya's podcast, Unbottleneck Your Business: https://podcasts.apple.com/us/podcast/unbottleneck-your-business/id1562905217  Links and Resources Mentioned Learn more about our partner, 17hats: https://www.Staged4more.com/17hats  Our Black Friday sale is coming soon and you'll be able to save 20-40% on some of our bestselling courses! Sign up for our newsletter at the bottom of our website to be the first to know when the sale is live. You can also follow us on Instagram at @staged4more because we'll be announcing the sale there too.  We're hosting a retreat in Palm Springs next year! Join us January 7th-12th and we'll help you generate your marketing plan for 2023. Learn more at https://www.staged4more.com/retreat.

    Managing Your Money Mindset as a Home Stager with Danielle Hayden

    Play Episode Listen Later Nov 2, 2022 48:36


    Today we're getting into the nitty gritty of managing your money as a home stager: from knowing your numbers, unblocking your money mindset stories, to the three numbers that you need to be looking at each month, how to structure your compensation as a business owner, and the actual difference between bookkeepers, CFOs, and CPAs! Danielle Hayden is a reformed corporate CFO who's on a mission to help rule-breaking female entrepreneurs understand their numbers so that they can gain the confidence to create sustainable profits.  After spending 10+ years in a boardroom, Danielle is now in her sweet spot as the CEO of Kickstart Accounting, where she helps business owners with bookkeeping, financial analysis, and education. Connect With Danielle Danielle's website: https://kickstartaccountinginc.com  Danielle's Facebook page: https://www.facebook.com/kickstartaccountinginc  Danielle's Instagram profile: https://www.instagram.com/kickstartaccounting/  Danielle's LinkedIn profile: https://www.linkedin.com/company/kickstart-accounting-inc-/  Danielle's Pinterest: https://www.pinterest.com/DanielleHaydenProfitPlanner/  Danielle's Twitter: https://twitter.com/KickstartAcct  Links and Resources Mentioned Learn more about our partner, 17hats: https://www.Staged4more.com/17hats  Our Black Friday sale is coming up! If you're interested, sign up for our newsletter at the bottom of our website. You can also follow us on Instagram at @staged4more because we'll be announcing the sale there too.  We're hosting a retreat in Palm Springs next year! Join us January 7th-12th and we'll help you generate your marketing plan for 2023. Learn more at https://www.staged4more.com/retreat.  Check out the book Profit First by Mike Michalowicz for a suggested methodology on setting up your compensation structure.

    How to Become a Staging Coordinator with Stager Sonya MacDonald

    Play Episode Listen Later Oct 26, 2022 55:02


    Think of today's episode as a Part 2 to our last conversation. Sonya MacDonald is currently working full time as the Staging Coordinator for Lori Pedersen Home, a boutique full service staging and design firm. In Episode 164, Lori went behind the scenes of her luxury home staging business.  The difference between Lori's point of view and Sonya's point of view will give you an even more in-depth glimpse of how they operate their successful staging business. We cover what it's like to be a Staging Coordinator, growing a team you can trust, handling unexpected visitors on-site, and Sonya's unique career trajectory from banking to home stager. Connect With Lori & Sonya Lori's website: https://loripedersen.ca  Lori's Facebook profile: https://www.facebook.com/LPHomeStaging/  Lori's Instagram profile: https://www.instagram.com/loripedersenhome/  Lori's LinkedIn profile: https://www.linkedin.com/company/loripedersenhome/  Links and Resources Mentioned Learn more about our partner, 17hats: https://www.Staged4more.com/17hats  We are heading into November and this means our Black Friday sale is coming up! If you're interested, sign up for our newsletter at the bottom of our website. You can also follow us on Instagram at @staged4more because we'll be announcing the sale there too.

    Behind the Scenes of a Luxury Home Staging Business with Lori Pedersen

    Play Episode Listen Later Oct 12, 2022 59:44


    It's time to take a peek behind the curtain into a successful home staging business, and we're getting into it all: workflows, what it's like working with a team of 10+, investing in inventory systems, hiring and onboarding, pricing, 3D renderings as an add-on service, and knowing your numbers and your value as a home stager.  Lori Pedersen is one of the most celebrated experienced teachers in our industry. Based in Toronto, Ontario, her talent as a pro home stager has earned her top awards every year in the categories of vacant and occupied staging and most recently, luxury staging. This conversation with Lori has so many nuggets of wisdom and she is so generous in what she shares with us today, it will no doubt inspire you as you continue growing and scaling your home staging business. Connect With Lori Lori's website: https://loripedersen.ca  Lori's Facebook profile: https://www.facebook.com/LPHomeStaging/  Lori's Instagram profile: https://www.instagram.com/loripedersenhome/  Lori's LinkedIn profile: https://www.linkedin.com/company/loripedersenhome/  Links and Resources Mentioned Learn more about our partner, 17hats: https://www.Staged4more.com/17hats

    How To Get More Home Staging Clients When You Are Starting Out

    Play Episode Listen Later Sep 21, 2022 71:03


    Are you ready to find out how to actually get more home staging clients? Today's episode explores the top strategies you need to build a successful home staging business and we hit on a ton of nitty gritty topics: Building trust with clients, occupied vs. vacant home staging, how to deliver value upfront and leverage your strengths, plus we'll explore common mindset blocks, including a pricing trap many new home stagers fall into. You'll also hear how Staged4More scaled into a successful 6-figure home staging business (with a 5,800 square foot warehouse!) and how you can save on our bestselling courses and programs for a limited time.

    How to Make Your Home Staging Business “Referrable” with Stacey Brown Randall

    Play Episode Listen Later Sep 7, 2022 54:48


    Community Talk: Inside An Award-Winning Home Staging Project with Ashley Tapley

    Play Episode Listen Later Aug 31, 2022 48:54


    Curious about how a home staging project actually comes together?  In this episode, Ashley Tapley, an interior designer, color consultant, and Santa Cruz home stager from House Candy HOME, shares her process on her shortlisted home staging project for the 2022 International Home Staging Awards, which was even featured in Apartment Therapy! Ashley shares the many design decisions she made and what went wrong! We also do a deep dive Q&A covering the new “Coastal Grandma” trend, pre-sales consultations, real vs. fake plants, and so much more. Ashley is so incredibly creative and the combination of her education and life experience makes her so well suited to home staging. Connect With Ashley Ashley's website: www.housecandystaging.com Ashley's Facebook profile: https://www.facebook.com/housecandyhome  Ashley's Instagram profile: https://www.instagram.com/house.candy.home/  Ashley's Pinterest profile: https://www.pinterest.com/housecandyhome Ashley's LinkedIn profile: https://www.linkedin.com/in/ashley-tapley-b234447/ Links and Resources Mentioned Learn more about our partner, 17hats: https://www.staged4more.com/17hats  Check out Ashley's winning project in more detail in our online community at https://www.staged4more.school  Ready to build your home staging career but don't know where to start? Join me on September 13th at our Open House and participate in live talks and Q&As, while learning about our offerings. If you're ready to dive deep into your home staging business, join me and Elaine Penhaul in Italy this October 2nd-7th for a special Working Retreat for Home Stagers.

    How To Create A Distinctive Home Staging Aesthetic with Dara Donovan of Paloma Home

    Play Episode Listen Later Aug 17, 2022 57:05


    If you're a home stager working in a competitive market, having an incredibly distinctive point of view and signature style is absolutely critical to set yourself apart, which is exactly why Dara Donovan is here. Dara has spent her entire career bringing a California sensibility of aesthetics into the modern home, as both a stylist for Pottery Barn and other brands, and now with her own successful staging business, Paloma Home. Dara loves to draw upon the long, rich history of international fine art and design from the Mediterranean, Japan, Scandinavia, and the American Southwest. Learn the hustle culture of photo styling on set, what photo stylists actually charge, the emotional response of staging, and how storytelling through your staging will help homes sell so much faster. It's time to set up your long-game strategy! Connect With Dara Dara's Website: https://www.palomahome.studio  Dara's Facebook Page: https://www.facebook.com/dara.donovan.7121/  Dara's Instagram: https://www.instagram.com/palomahomestudio/ Dara's LinkedIn: https://www.linkedin.com/in/daradonovan/  Dara's Pinterest: https://www.pinterest.com/palomahomestudio/Links and Resources Mentioned Learn more about our partner, 17hats: https://www.staged4more.com/17hats  RSVP to our free community talk on August 17th at 10a PT with Ashley Tapley of House Candy Home. Ashley was a finalist in the International Home Staging Awards and will share the before and after and behind the scenes of her process. Missed the live event? See the replay here. Ready to build your home staging career but don't know where to start? Join me on September 13th at our Open House and participate in live talks and Q&As, while learning about our offerings. Dara's new website just launched. Learn more about her services in interior design and staging: https://www.palomahome.studio/services  If you're ready to dive deep into your home staging business, join me and Elaine Penhaul in Italy this October 2nd-7th for a special Working Retreat for Home Stagers.

    Prioritizing Your Growth & Managing a Home Staging Team with Howard Prayger

    Play Episode Listen Later Aug 3, 2022 64:55


    Pinterest Trends for Home Staging Businesses in 2022 with Kate Ahl

    Play Episode Listen Later Jul 20, 2022 64:06


    Pinterest is one of the most powerful tools we have as home stagers to boost our marketing efforts. Beyond the pretty photos and staging inspiration, Pinterest is an incredible search engine that generates traffic for long-tail keywords and it has evolved a LOT in the last few years. Kate Ahl, founder of Simple Pin Media, is here to teach us her favorite strategies for using it to its fullest potential in your home staging business. Kate and her team apply a data-driven approach to crafting Pinterest strategies, and to date, they've worked with over 700 (!!) Pinterest accounts at their agency. Get ready to learn about the unique culture of Pinterest as a platform, including “idea pins”, how to use short-form video, and how they're standing out next to Instagram and TikTok. Connect With Kate Kate's Website: https://www.simplepinmedia.com  Kate's Facebook Page: https://www.facebook.com/simplepinmedia  Kate's Instagram: https://www.instagram.com/simplepinmedia/  Kate's LinkedIn: https://www.linkedin.com/in/kate-ahl/  Kate's Pinterest: https://www.pinterest.com/simplepinmedia/_created/  Links and Resources Mentioned Learn more about our partner, 17hats: https://www.staged4more.com/17hats  Join me and Elaine Penhaul in Italy this October 2nd-7th for a special Working Retreat for Home Stagers. Early bird spots are available through July 31, 2022 (or until we sell out).

    Home Staging Contracts and Legal Tips with Allie Moore

    Play Episode Listen Later Jul 6, 2022 63:45


    Catching up and what's coming up

    Play Episode Listen Later Jun 29, 2022 38:43


    We've been busy bees working in the background while we were on hiatus in the past few months. In this episode, you will hear about what's coming up at the school in the next few months. Plus, our retreat in Italy this October!

    The Ebb & Flow of Running a Business +Some Updates with Cindy Lin

    Play Episode Listen Later Apr 22, 2022 35:21


    This is a bit of a personal episode! In this episode, I went solo to get real about the ebb and flow of running a business, my vision for the school, the need of prioritizing your own personal health and how I am navigating through all this. I am also super grateful for you! The school really became possible because of the podcast, and amazing listeners and supporters like you made it all possible.

    How to Get Your Home Staging Business Featured with Apartment Therapy Real Estate Editor Madeline Bilis

    Play Episode Listen Later Apr 6, 2022 50:40


    Have you ever wondered what it would take to get your home staging projects covered in a major publication like Apartment Therapy? Madeline Bilis is about to break it all down. As a writer, editor, and Lifestyle Deputy Director at Apartment Therapy who is also going to be on the jury at this year's International Home Staging Awards, Madeline shares EXACTLY what you need to include (and leave out!) of your pitch. It's fascinating to get a behind the scenes peek at Apartment Therapy's editorial team, how they plan content and generate inspiring story ideas, 2022 real estate trends, and the importance of great lifestyle photography that's accessible, without being too aspirational. Connect With Madeline Apartment Therapy's Real Estate Section: https://www.apartmenttherapy.com/real-estate  Apartment Therapy's Instagram: https://www.instagram.com/apartmenttherapy/ Apartment Therapy's YouTube: https://www.youtube.com/c/apartmenttherapy/videos  Madeline's Email: madeline.bilis@apartmenttherapy.com Links and Resources Mentioned Learn more about our partner, 17hats: https://www.staged4more.com/17hats  Sign up for Apartment Therapy's free 6-week newsletter, Home Economics. Submissions are now open for the 2022 International Home Staging Awards! Early bird submission ends on April 14, 2022 at 11:59pm EST: https://www.stagingawards.com  Join our free Monthly Staging Challenge for a chance to win 5 entries to this year's International Home Staging Awards. This month's theme is: KITCHEN Sign up for our next 2-hour workshop, Presenting Your Staging Business to get live feedback on your presentation style. Learn more about all of our upcoming workshops here. Check out Apartment Therapy's books: The Eight-Step Home Cure, Big Book of Small, Cool Spaces, and Complete & Happy Home.

    Building the Key Systems for Your Home Staging Business with Cindy Lin

    Play Episode Listen Later Mar 30, 2022 73:55


    If you know me, you know I could talk about systems all day. I nerd out over this topic! And as home stagers, it's important that all of the different parts of our businesses flow together smoothly, from finance, to operations and marketing. Today, we're getting nitty gritty on SYSTEMS.  In order to consistently deliver the best staging experiences for your clients, you need to automate, delegate, and leverage technology. We'll talk about “feeding into your funnel” with content batching, creating workflows, how to future proof your home staging business, and how we can grow our businesses even more rapidly with referral programs and focusing on the highest income-producing activities. At the end of the episode, there's a brief Q&A about pricing and pushing the value of home staging to real estate agents. Links and Resources Mentioned Join our free community to watch the video replay of today's Community Talk: https://www.staged4more.school  Learn more about our partner, 17hats: https://www.staged4more.com/17hats  Check out our shop to find the Book of Scripts that contains all of our favorite templates and guides. Small business attorney Allie Moore is hosting a 1-hour workshop on April 5th where you can ask any legal questions you want about running your home staging business. Learn more about all of our upcoming workshops here. Learn about our comprehensive Home Staging Professional Career Certification Program and join Stage 2 from April-July where we'll focus on honing your systems. Applications close on April 1st!

    How To Achieve Time Freedom in Your Home Staging Business

    Play Episode Listen Later Mar 23, 2022 61:41


    As you grow your home staging business, time becomes an even more valuable resource. We are all pretty burned out on hustle culture. When we spend too much time at work, we're not maximizing our productivity and we end up sacrificing personal and family time. Ashley Gartland is here today to talk about time freedom, goals, and finding ways we can do less, but better so that we can all be more productive in our business while leading more fulfilling lives. Ashley runs a successful coaching practice in just 25 hours (or less!) each week so she has time to enjoy the outdoors, good books, and family time. Let's explore how you can simplify and streamline your services, systems, schedule, and team. Connect With Ashley Ashley's Website: https://www.ashleygartland.com Ashley's Instagram: https://www.instagram.com/ashleygartland/  Ashley's LinkedIn: https://www.linkedin.com/in/ashley-gartland-991aa95/  Listen to Ashley's podcast, Better Than Big: https://www.ashleygartland.com/podcast  Join Ashley's audio course Do Less, Live More Links and Resources Mentioned Learn more about our partner, 17hats: https://www.17hats.com  Our Living Room home staging challenge ends on March 28th. Enter your home staging project here and learn more: https://www.stagingawards.com/challenge

    Home Staging Project Workflows with Stagers Daniel Coffman and Sarah Atherton

    Play Episode Listen Later Mar 16, 2022 55:18


    In your home staging business, it's so important to find your “staging BFFs": the trusted ones that you can exchange ideas and collaborate with. This episode is so special to me because Daniel Coffman and Sarah Atherton actually met serendipitously through Instagram after discovering they share the same company name, Staged Spaces. They quickly connected over their love of staging and became a support system for each other. In this Community Talk, Daniel and Sarah break down how they conduct site visits, how they pack for jobs, their approach to staging, and how they retain staging clients long-term. More about Daniel Daniel and his partner launched Staged Spaces with the desire to bring quality, elevated home staging and styling options to real estate professionals and private homeowners alike with a goal of creating a story within a space to help buyers instantly connect and feel at home. With 12+ years of expertise, they have helped countless real estate agents, developers and homeowners fully realize their property's selling potential. More about Sarah Sarah is the owner and creative lead at Staged Spaces. Having spent over 20 years working in retail marketing as a Visual Merchandiser and Window Dresser for major retailers, Sarah transforms properties into inspiring spaces throughout the East Midlands, bringing creative design solutions to even the most challenging of projects. To watch the full Community Talk replay and the live Q&A, set up a free account here: https://www.staged4more.school  Connect With Daniel Daniel's Website: https://www.stagedspaces.com  Daniel's Facebook Page: https://www.facebook.com/stagedspaces/  Daniel's Instagram: https://www.instagram.com/stagedspaces/  Daniel's YouTube: https://www.youtube.com/channel/UCiMbPsKLE0PxlVu5PXWtepw  Connect With Sarah Sarah's Website: https://stagedspaces.co.uk   Sarah's Facebook Page: https://www.facebook.com/stagedspaces.co.uk/ Sarah's Instagram: https://www.instagram.com/staged_spaces/ Sarah's LinkedIn: https://www.linkedin.com/company/staged-spaces

    Staged4more Turns 16! Plus, Our 2022 Focus

    Play Episode Listen Later Mar 1, 2022 8:02


    Community Talk: Building a Family while Building a Home Staging Business

    Play Episode Listen Later Nov 24, 2021 61:51


    We're getting real about parenting and what goes on behind the scenes while juggling motherhood and running a home staging business on today's episode of The Home Staging Show. Today, I'm joined by Jess Harrington, Boston-based interior designer of JessFinessed and Elisha Niebuhr, founder of Modern Interior Staging Company. Jess has a unique background in the antique and fine art auction space, blending her eclectic style with a mixture of modern and on-trend elements, while Elisha is passionate about redesigning and redecorating homes, melding artistry, public-spiritedness and business. These two powerhouse Moms share openly about outsourcing, systemizing your life and business, taking care of yourself, business coaches, and the time saving rituals and routines that have made the biggest impact. If you're a working Mom, you'll love tuning in to this honest conversation. Connect With Jess Jess's Website: https://www.jessfinessed.com  Jess's Facebook Page: https://www.facebook.com/JessFinessedHomes  Jess's Instagram: https://www.instagram.com/jessfinessedhomes/ Jess's Pinterest: https://www.pinterest.com/JessFinessed/ Connect With Elisha Elisha's Website: https://moderninteriorstagingcompany.com  Elisha's Facebook Page: https://www.facebook.com/moderninteriorstagingcompany/  Elisha's Instagram: https://www.instagram.com/moderninteriorstagingcompany/  Elisha's Twitter: https://twitter.com/modern_staging  Links and Resources Mentioned Join our free community to watch the video replay of today's Community Talk: https://www.staged4more.school  Check out our limited time Black Friday deals: https://www.staged4more.com/blackfriday  Learn more about our partner, 17hats: https://www.17hats.com  Learn more about our in-person retreat taking place February 24-28, 2022 in Portland, OR. Learn about our comprehensive Home Staging Professional Career Certification Program  Check out the clip Elisha referenced, People Without Children Have NO IDEA What It's Like Elisha's book recommendation, Rest: Why You Get More Done When You Work Less, by Alex Soojung-Kim Pang The Body Keeps the Score, by Bessel van der Kolk Elisha's recommended au pair company: Au Pair in America  Allobee

    Naming and Branding Your Home Staging Business with Amy Walsh

    Play Episode Listen Later Nov 17, 2021 66:08


    Have you ever felt paralyzed at the thought of naming or branding your home staging business? Branding is one of the most essential components of any successful business. It can help us stand out in a crowded marketplace, and also evolve in beautiful ways over time. Today, I'm talking with Amy Walsh, a visual artist, educator, and powerhouse activist who founded the Bureau of Tactical Imagination to support small business owners in creating imaginative, ethical, and unique brands. Together, we dive into important conversations around branding, naming your business, the pros and cons of being multi-passionate, and marketing our businesses in today's culture. Connect With Amy Amy's Website: https://amywalsh.net  Amy's Facebook Page: https://www.facebook.com/tacticalimagination  Amy's Instagram: https://www.instagram.com/tacticalimagination/  Amy's Program, The Visionary Syndicate: https://amywalsh.net/visionary-syndicate  Links and Resources Mentioned Join our free community: https://www.staged4more.school  Check out our limited time Black Friday deals to save on our courses and more: https://www.staged4more.com/blackfriday  Learn more about our partner, 17hats: https://www.17hats.com  Learn more about our in-person retreat taking place in February 2021 in Portland, OR. Learn about our comprehensive Home Staging Professional Career Certification Program

    Home Staging Business Systems and Operations with Amanda Rae, COO of 17hats

    Play Episode Listen Later Nov 10, 2021 56:27


    Did you know that 17hats is one of the most instrumental tools we've used to run and automate our home staging business? It helped free me up from the chaos of chasing after clients and getting bogged down by paperwork and other tedious admin tasks. And 17hats can do it all, from invoicing, to emails, capturing leads, online scheduling, sending payment reminders, and so much more. So I'm delighted to bring you this conversation with Amanda Rae, a passionate photographer, educator, and COO of 17hats. Amanda is incredibly analytical and shares how we can systemize the operations of our home staging businesses so we can save time, money, and be more efficient. We also explore burnout and the importance of taking care of yourself. Connect With Amanda 17hats Website: 17hats.com  17hats Facebook Page: https://www.facebook.com/17hatsHQ  17hats Instagram: https://www.instagram.com/the17hats/ Amanda's Instagram: https://www.instagram.com/amandarae_17/  17hats LinkedIn Page: https://www.linkedin.com/company/17hats  Links and Resources Mentioned Join our free community: https://www.staged4more.school  Learn more about our partner, 17hats: https://www.17hats.com  Read The E-Myth Revisited: Why Most Small Businesses Don't Work and What To Do About It by Michael E. Gerber Sign up for our live workshop with Nikki Rausch on November 15th from 1-3pm PST: Mastering the Sales Conversation for Home Stagers. Learn about our comprehensive Home Staging Professional Career Certification Program

    Vacant Home Staging with Alice Decker of Decker8 Designs

    Play Episode Listen Later Nov 3, 2021 59:44


    It's safe to say I'm obsessed with home stager Alice Decker of Decker8 Designs. As a winner of this year's International Home Staging Awards in the New Construction category, Alice comes into this conversation with a unique point of view and an eye for detail, having worked in photography, real estate, and interior architecture in the past.  Her journey into home staging wasn't perfectly linear and she's generous in sharing her story of how she got to where she is today, from mentoring under HGTV star Tera Hampton, to working with builders and establishing strong relationships with realtors. Alice's upscale and welcoming designs have left a lasting impression on buyers.  Connect With Alice Alice's Website: https://decker8designs.com  Alice's Facebook Page: https://www.facebook.com/decker8designs  Alice's Instagram: https://www.instagram.com/decker8designs/  Alice's Pinterest: https://www.pinterest.com/decker8designs/_created/  Alice's TikTok: https://www.tiktok.com/@decker8designs  Links and Resources Mentioned Join our new, free community: https://www.staged4more.school  Learn more about our partner, 17hats: https://www.17hats.com  Sign up for our live workshop with Nikki Rausch on November 15th from 1-3pm PST: Mastering the Sales Conversation for Home Stagers. Learn about our comprehensive Home Staging Professional Career Certification Program

    Community Talk: Creating Multiple Streams of Income for Home Stagers

    Play Episode Listen Later Oct 27, 2021 47:15


    As a home stager, our skill sets can be uniquely translated into many other types of creative work to generate additional income for our businesses.  In this inspiring Community Talk, you'll hear from Jennifer Westbrook and Bridget King, two home stagers who will share their experiences of how they've created multiple streams of income beyond their home staging businesses, from staging yachts to dropshipping and ecommerce. It's so fascinating and I can't wait to hear what you think. About Jennifer Westbrook, Home Stager, Copywriter & Web Design Strategist  Jennifer Westbrook is passionate about helping women entrepreneurs earn a full-time income doing the work they love. As the owner of Main Stage Home Staging & Organizing, Jennifer also provides mentoring and marketing support to new and aspiring home stagers. In addition to home staging and mentoring services, Main Stage has an online Home Store that sells unique décor and candles. As a home stager, copywriter and web design strategist, she combines her unique experiences as an attorney, woman of color and business owner to design strategic solutions for her clients. About Bridget King, Owner and Creative Director of Captiva Design Interior Decorating and Home Staging  With over 16 years of experience in the emerging Home Staging industry as a certified and accredited Staging professional, Bridget King has established herself as one of South Florida's leading Home Staging subject matter experts as Owner and Creative Director of Captiva Design Interior Decorating and Home Staging. Skilled at creating beautiful designs within a variety of budgets, styles, timeframes, and requirements, Bridget guides her clients through every phase of the design process. Her passion for design and helping people has cultivated a coaching and mentorship program for Home Stagers and Interior Decorators , plus the occasional realtor workshop training and guest speaking engagements. Connect With Jennifer Jennifer's Website: https://www.mainstagehome.com  Jennifer's Facebook Page: https://www.facebook.com/mainstagehome  Jennifer's Instagram: https://www.instagram.com/mainstagehome/  Jennifer's Pinterest: https://www.pinterest.com/mainstagehome/_created/  Connect With Bridget Bridget's Website: https://www.captivahomedesign.com  Bridget's Facebook Page: https://www.facebook.com/CaptivaDesign  Bridget's Instagram: https://www.instagram.com/captivadesign/  Bridget's LinkedIn Profile: https://www.linkedin.com/in/bridgetkingdesigner  Links and Resources Mentioned Join our new, free community: https://www.staged4more.school  Learn more about our partner, 17hats: https://www.17hats.com  Watch the replay of our free Community Talk: Multiple Streams of Income for Home Stagers.  Sign up for our live workshop with Nikki Rausch on November 15th from 1-3pm PST: Mastering the Sales Conversation for Home Stagers. Join our free Monthly Staging Challenge for a chance to win a $100 Staged4More gift card. This month's theme is: BATHROOM Learn about our comprehensive Home Staging Professional Career Certification Program

    Building Credibility as a Home Stager with Desha Peacock of Sweet Spot Style

    Play Episode Listen Later Oct 20, 2021 57:46


    Are you prioritizing publicity, list building, and PR in your home staging business? If you know there's room for improvement, you're going to love this vibrant conversation with Desha Peacock, an international retreat leader, lifestyle design coach, and the founder of Sweet Spot Style. Her book, Your Creative Work Space, has even been picked up by Target! As a multi-passionate entrepreneur, Desha walks us through how she's found her own “sweet spot” in business, the top mindset blocks her clients face, and why it's so important to build your home staging business in a way that supports your values and lifestyle intentions. She'll also take us behind the scenes into her book writing process. You're not going to want to miss this one! Connect With Desha Desha's Website: https://sweetspotstyle.com  Desha's Facebook Page: https://www.facebook.com/SweetSpotStyleFanPage/  Desha's Instagram: https://www.instagram.com/deshapeacock/  Desha's Pinterest: https://www.pinterest.com/deshapeacock/ Book a Free Clarity Call with Desha: https://book.sweetspotstyle.com/_consult Check out Desha's Book, Your Creative Work Space Links and Resources Mentioned Join our new, free community: https://www.staged4more.school  Learn more about our partner, 17hats: https://www.17hats.com  Watch the replay of our free Community Talk: Multiple Streams of Income for Home Stagers.  Sign up for our live workshop with Nikki Rausch on November 15th from 1-3pm PST: Mastering the Sales Conversation for Home Stagers.

    Marketing Your Home Staging Business and Scaling Your Influence with Jason Saft of Staged To Sell Home

    Play Episode Listen Later Oct 13, 2021 58:50


    If you're interested in marketing, building your personal brand as a home stager, and translating your home staging portfolio into an aspirational lifestyle, you'll enjoy this week's episode with Jason Saft, founder of Staged To Sell Home, a leading boutique staging firm in New York City and Brooklyn.  Known for his abilities to repeatedly break sales records, reintroduce properties that other agents and independent sellers were unable to close, and deliver dramatic property transformations, Jason also comes from a 20+ year real estate background and leverages data to help his clients get the biggest return on their investment. Connect With Jason Jason's Website: https://www.stagedtosellhome.com  Jason's Facebook Page: https://www.facebook.com/StagedToSellHome/  Jason's Instagram: https://www.instagram.com/stagedtosellhome/ Links and Resources Mentioned Join our new, free community: https://www.staged4more.school  Learn more about our partner, 17hats: https://www.17hats.com  Join our free Community Talk on October 19th at 4pm PST: Multiple Streams of Income for Home Stagers. We'll be joined by Bridget King and Jennifer Westbrook. Join our free Monthly Staging Challenge for a chance to win a $100 Staged4More gift card. This month's theme is: BATHROOM Learn about our comprehensive Home Staging Professional Career Certification Program

    Selling Your Home Staging Services with Confidence with Nikki Rausch of Sales Maven

    Play Episode Listen Later Oct 6, 2021 50:42


    Want to know something I always get DMs about on Instagram? Sales. You're wondering how you can get more home staging clients, how to sell authentically without being “salesy”, and how to refine your process. With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki Rausch, CEO of Sales Maven, has the unique ability to transform the misunderstood process of “selling”. Nikki and I talk about her organic approach to selling, her 5-step “Selling Staircase”, the biggest mistakes home stagers are making in their sales process, buying signals that can lead to a sale, and so much more. This conversation is chock full of selling wisdom, so get ready to take some notes! You can also join Nikki and I on October 20th for a live workshop all about this topic. Visit our website to learn more. Connect With Nikki Nikki's Website: https://yoursalesmaven.com/ Nikki's Facebook Page: https://www.facebook.com/yoursalesmaven/  Nikki's Instagram: https://www.instagram.com/your_sales_maven/  Nikki's LinkedIn Profile: https://www.linkedin.com/in/nicolerausch/ Links and Resources Mentioned Join our new, free community: https://www.staged4more.school  Learn more about our partner, 17hats: https://www.17hats.com  Check out Nikki's free ebook, Closing The Sale: https://yoursalesmaven.com/staged Join our free Monthly Staging Challenge for a chance to win a $100 Staged4More gift card. This month's theme is: BATHROOM Learn about our comprehensive Home Staging Professional Career Certification Program

    Inside a UK Home Staging Business with Elaine Penhaul of Lemon and Lime Interiors

    Play Episode Listen Later Sep 29, 2021 57:45


    Elaine Penhaul is an expert in home staging, an author, and the founder of Lemon and Lime Interiors, supporting clients all over the UK and helping homes sell as much as 4x faster thanks to her staging work. You'll hear about Elaine's unique business model and how she built her successful business from the ground up with a 2-person sales team. I have never really seen home staging businesses have active sales people on staff, so I found this fascinating. Elaine also shares how she bootstrapped her business using upcycled furniture, why emotional intelligence is a critical skill to have, and how she's built rewarding relationships with other agents, even landing a formal agreement with an estate agency. Connect With Elaine Elaine's Website: https://www.lemonandlimeinteriors.co.uk/ Elaine's Facebook Page: https://www.facebook.com/lemonandlimeinteriors/  Elaine's Instagram: https://www.instagram.com/lemonandlimeinteriors/  Elaine's LinkedIn Page: https://www.linkedin.com/company/lemonandlimeinteriors  Elaine's Twitter Profile: https://twitter.com/LandLInteriors Elaine's YouTube: https://www.youtube.com/channel/UC-Q6waIVy7kSly915gyA22A/videos  Links and Resources Mentioned Join our new, free community: https://www.staged4more.school  Learn more about our partner, 17hats: https://www.17hats.com  Join our free Monthly Staging Challenge for a chance to win a $100 Staged4More gift card. This month's theme is: KITCHEN Learn about our comprehensive Home Staging Professional Career Certification Program  Learn more about the 2022 International Home Staging Awards

    What to Know When You Are Starting Your Home Staging Business

    Play Episode Listen Later Sep 22, 2021 53:21


    Are you a new home stager ready to expand your knowledge and learn more about building a successful home staging business? Today's episode is a power-packed workshop where I'm sharing my best tips and tricks as you're getting started.  It's important to set a strong foundation while avoiding overwhelm and building your confidence. Learn how to maximize your time with limited resources, the art of creating partnerships with other vendors, and how to avoid getting distracted by imposter syndrome and shiny objects. At the very end, I'm sharing more about our new Home Staging Professional Career Certification Program, including the five phases and what you'll learn. This is the most comprehensive program we've ever created and you can learn more about it here: https://www.staged4more.com/certificate  Links and Resources Mentioned Join our new, free community: https://www.staged4more.school  Learn more about our partner, 17hats: https://www.17hats.com  Learn more about home staging business models with Bobbie McGrath Listen to Episode 120 with Ashley Tapley of House Candy Home Staging 50 Marketing Ideas for Home Stagers to Generate Revenue Listen to Episode 134 with Katie Myhre-Daeger to learn more about occupied home staging Read our blog for all of our best home staging tips and tricks Discover more episodes of The Home Staging Show Join our free Monthly Staging Challenge for a chance to win a $100 Staged4More gift card. This month's theme is: KITCHEN Learn about our comprehensive Home Staging Professional Career Certification Program and save $500 on enrollment if you click here and sign up by 11:59pm Pacific Standard Time on September 23, 2021. Learn more about the 2022 International Home Staging Awards

    Tales from the Home Staging Trenches with Daniel Coffman of Staged Spaces

    Play Episode Listen Later Sep 15, 2021 51:56


    Daniel Coffman and his partner Jason run Staged Spaces out of Los Angeles, California. Their style is west coast meets boho and with over 12 years of expertise, their goal is to visually create a story within a space to help buyers instantly connect and feel at home. Always on top of current trends, patterns, colors, and textures, Daniel brings his elevated home staging services to real estate professionals and private homeowners alike. This conversation was SO MUCH fun. Daniel and I share our experiences starting out as new stagers, how to price your home staging projects, our struggles with inventory and staging clients, using fake food, why you should frame your home staging services as “experiences” and lots of tales from the trenches!  This interview was previously recorded on Instagram Live. If you prefer to watch the replay, click here: https://www.instagram.com/tv/CScluQ5qmlp/ Connect With Daniel Daniel's Website: https://www.stagedspaces.com/ Daniel's Facebook Page: https://www.facebook.com/stagedspaces/  Daniel's Instagram: https://www.instagram.com/stagedspaces/  Daniel's Twitter: https://twitter.com/stagedspaces  Daniel's YouTube: https://www.youtube.com/channel/UCiMbPsKLE0PxlVu5PXWtepw Links and Resources Mentioned Watch the full Instagram Live interview with Daniel here. Learn more about our partner, 17hats: https://www.17hats.com  Join our free Monthly Staging Challenge for a chance to win a $100 Staged4More gift card. This month's theme is: KITCHEN Register for our free online workshop to learn more about how to start a new home staging business. Enroll in our comprehensive Home Staging Professional Career Certification Program.

    Pricing Transparency and Valuing Your Services as a Home Stager with Nina Doiron

    Play Episode Listen Later Sep 8, 2021 48:30


    Nina Doiron, owner of iSO Design, combines her marketing expertise and eye for design to help homeowners and realtors in the Greater Toronto area attract dream buyers. If you're a new home stager, you're going to love Nina's in-depth wisdom on navigating pricing objections and not undervaluing your services.  You'll hear how hot the real estate market is in Toronto, why she opted in favor of pricing transparency on her website, an inside look at her team and the additional services she offers, and why Nina chose to not carry her own furniture inventory.  Nina is also a Certified Ultimate Stager and a member of the Professional Organizers of Canada. Her staging company is recognized for superior customer service by Houzz. Links and Resources Mentioned Learn more about our partner, 17hats: https://www.17hats.com  Join our free Monthly Staging Challenge for a chance to win a $100 Staged4More gift card. This month's theme is: KITCHEN Register for our free online workshop to learn more about how to start a new home staging business. Enroll in our comprehensive Home Staging Professional Career Certification Program.  Listen to Nina's first appearance on the podcast: Organize and Stage Your Home with Stager & Organizer Nina Doiron

    Defining Your Home Staging Style with Robin DeCapua of Madison Modern Home

    Play Episode Listen Later Sep 1, 2021 60:33


    With a love of architecture, good design and great lines, Robin DeCapua, owner and designer of Madison Modern Home, can look at a space from all angles, take it apart, and put it back together in a whole new way. She's a self-proclaimed sourcing expert who enjoys the thrill of the hunt for unique furniture, art and décor to bring artful composition, form, and balance to her clients' homes. Having Robin on the show is such a treat. I've admired her work and point of view for a long time. Her staging is always very cohesive and the styling is consistent.  When it comes to defining your home staging style, this episode is chock full of great tips. Robin and I explore how her home staging style has evolved over the years, the delicate balance of working and creative energy, why Los Angeles is one of the best markets to grow a home staging venture, and the magic of Pinterest and Instagram as visual inspiration and influence for your work. Connect With Robin Robin's Website: www.madmodhome.com  Robin's Facebook Page: https://www.facebook.com/madisonmodernhome  Robin's Twitter: https://twitter.com/MadModHome  Robin's Instagram: https://www.instagram.com/MadMod_Home/  Robin's Pinterest: https://www.pinterest.com/madisonmodern/ Robin's LinkedIn Profile: https://www.linkedin.com/in/robin-decapua-963b8712 Links and Resources Mentioned Learn more about our partner, 17hats: https://www.17hats.com  Join our free Monthly Staging Challenge for a chance to win a $100 Staged4More gift card. This month's theme is: KITCHEN Enroll in the Exposure to Profits course to learn interior photography for your home staging business.

    The Occupied Home Staging Process with Home Stager Bobbie McGrath

    Play Episode Listen Later Aug 25, 2021 52:37


    Bobbie McGrath is a pioneer in the occupied staging space and has staged or consulted over 8,000 homes with her award-winning staging company, Successful Staging. Creating strong agent connections and attention to detail has been a hallmark of her business for years! Bobbie has been a long-time friend of the show and this is her 4th or 5th appearance. In this conversation, we dive into the nuances of running an occupied home staging business and how thinking on your feet and being great with people are critical for success. We also explore the deeper impact of the work we're doing in the world as home stagers, how to build long-term relationships with agents, and why it's so important to stick to your guns on your pricing and fee structure. This episode is a masterclass all on its own with so many incredible takeaways, and I hope you enjoy it as much as I did. Connect With Bobbie Bobbie's Website: www.SuccessfulStaging.com  Bobbie's Facebook Page: https://www.facebook.com/SuccessfulStaging Bobbie's Twitter: https://twitter.com/bobbiemcgrath Bobbie's Instagram: https://www.instagram.com/successfulstaging/ Bobbie's LinkedIn Profile: https://www.linkedin.com/in/successfulstagingbobbiemcgrath/ Links and Resources Mentioned Learn more about our partner, 17hats: https://www.17hats.com  Join our free Monthly Staging Challenge for a chance to win a $100 Staged4More gift card. This month's theme is: BEDROOM. Bobbie McGrath's Occupied Consultation Specialist Course

    Staging Occupied Homes with Stager Katie Myhre-Daeger

    Play Episode Listen Later Aug 18, 2021 48:10


    Katie Myhre-Daeger launched Gladeye Design Studio in 2018 in an effort to fully exercise her creative side and love of real estate, homes, and interiors. Gladeye Design Studio specializes in occupied staging and provides home styling and decorating services both virtually and in person.  Katie was one of the finalists in the 2020 International Home Staging Awards and what was so unique about her project is that she submitted an occupied home staging project that was completed in the middle of lockdown. A lot of times, we don't often think about future-proofing our business and it's so important. How do we pivot? How can we get creative when something unexpected happens? Katie and I cover so many interesting topics in this episode, from the pros and cons of remote consultations, to the challenges of being an occupied home stager. Connect With Katie Katie's Website: https://www.gladeyedesign.com  Katie's Facebook Page: https://www.facebook.com/gladeyedesign  Katie's Instagram: https://www.instagram.com/Gladeye.design/  Katie's Pinterest: https://www.pinterest.com/gladeyedesign/  Katie's LinkedIn Profile: https://www.LinkedIn.com/in/katiemyhredaeger Links and Resources Mentioned Learn more about our partner, 17hats: https://www.17hats.com  Join our free Monthly Staging Challenge for a chance to win a $100 Staged4More gift card. This month's theme is: BEDROOM Bobbie McGrath's Occupied Consultation Specialist Course

    Working with Difficult & Emotional Home Staging Clients With Courtney Davies

    Play Episode Listen Later Aug 11, 2021 56:16


    There are so many moving pieces when it comes to selling your house. In fact, it can be a very emotional, chaotic, and stressful time for a home seller. I've certainly encountered my fair share of difficult clients throughout my staging career, and this is a topic that isn't often talked about in our industry.  It's important to understand how to navigate these stickier situations with empathy and create a winning experience for your clients, so I'm bringing in my team member Courtney Davies to have this conversation. Courtney is our Marketing Coordinator as well as a birth doula. She also has experience in trauma-informed care. We cover everything from boundaries, to love languages, and more. You won't want to miss this one! Want to connect with Courtney and discuss this episode? Head to our Facebook Group The Home Staging Show! Learn more about our partner, 17hats: https://www.staged4more.com/blog/review-17hats  Join our free Monthly Staging Challenge for a chance to win a $100 Staged4More gift card. This month's theme is: BEDROOM Take the Love Language Quiz Read The Five Love Languages book

    Finding Your Home Staging Niche & Running Facebook Ads with Business Coach Bobby Tsui

    Play Episode Listen Later Aug 4, 2021 65:09


    Bobby Tsui is a successful business coach who supports his clients with turning the dreaded analysis paralysis into powerful social media breakthroughs, which I find very refreshing. His company, The Same Circle Method, is a mentorship program that helps interior designers harness who they are so they can stand out, be known for meaningful work, and book highly aligned clients. Bobby and I cover a lot of ground in this episode on both branding and marketing. As home stagers, it's important for us to stand out in the marketplace and differentiate ourselves from the crowd. This alone can empower us to charge more and become more profitable. We'll also explore how you can leverage Facebook Ads in your home staging business. Connect With Bobby Bobby's website: www.thesamecirclemethod.com/join  Bobby's Facebook Page: http://www.facebook.com/thebobbytsui Bobby's Instagram: http://www.instagram.com/thebobbytsui Bobby's LinkedIn profile: https://www.linkedin.com/in/bobbytsui/

    Dealing with Home Staging Clients Objections (THSS 131)

    Play Episode Listen Later Jul 7, 2021 19:17


    On this episode, I gave a sneak peek of my StagerCon session on turning home staging client objections into home staging projections. I also talked about money mindset when it comes to pricing and how to deal with client objections without getting emotionally charged. Join us for StagerCon! Our free 4-day virtual conference for home stagers. 

    Home Staging Business Insurance with Insurance Agent Tamela Bowie

    Play Episode Listen Later Apr 14, 2021 42:20


    Every day, home staging businesses are faced with a multitude of risks. And here at Staged4More, we receive a lot of questions about liability insurance. I thought it would be great to bring Tamela Bowie onto the show, who not only has interior design experience, but also runs her own firm, Bowie Insurance, supporting entrepreneurs and small business owners. Tamela walks us through general liability insurance, workers comp, errors and omissions, health insurance, and even car insurance, along with how to best protect your home staging business and get the best rates. With over 20 years of experience, industry knowledge, and expertise, you're sure to walk away with a lot of insights after listening to this episode.

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