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In this episode of Add To Cart, we checkout James Chin Moody from Sendle, a shipping company focused on helping small business thrive by making package delivery simple, reliable and affordable. They are also the only 100% Carbon Neutral Delivery Service in Australia and the United States. Links from the episode:Who Gives A CrapTraction by Justin Mares and Gabriel Weinberg100% Humble: The Sendle Story | #103Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… About your host: Nathan Bush from eSuiteNathan Bush is a digital strategist and Founder of eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by David Boyer, Country Manager, ANZ from cloud-based shipping automation solution, ShipStation and Brian Nguyen who is a Director at fast fashion label Lioness. We are thrilled to partner with ShipStation to bring you this episode. If you haven't heard of, or used ShipStation before, they automate the fulfilment and return process for hundreds of thousands of eCommerce stores by integrating into over a hundred selling channels, 40 carriers and one hundred tangent eCommerce solutions. Many of the integrations, you would have experience with, or have heard from on Add to Cart, including Shopify, Sendle and Amazon. Lioness, they put the fast in fast fashion and they use ShipStation to prioritise their fulfilment queue, sort out split shipping and help facilitate pre-orders. Their results so far have been amazing, with increased dispatch speed and processing speed of 50% since implementing ShipStation. Today, Brian takes us a little bit deeper into how they've set up their processes to deliver an amazing customer fulfilment experience and optimise processes for their eCommerce business.Links from the episode:ShipStationLionessAmazonThe IconicWoo CommerceAustralia PostShipitQuestions answered:What role does ShipStation play in taking fulfilment to the next level? Why has Lioness placed a big focus on automating a fast fulfilment process?How has Lioness navigated the fulfilment challenges related to pre-orders?.About your co-hosts:David Boyer from ShipstationWith seven year's experience helping businesses across the world optimise their fulfilment process, David is ardent about helping businesses scale wherever they sell, however they ship.You can contact David at LinkedInBrian Nguyen from LionessBrian is a former legal professional turned business and e-commerce operator. He is excited by the opportunities and challenges of the online retail industry, and with finding new innovative and technological solutions to achieve business needs and goals.You can contact Brian at LinkedIn See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Alex Sinickas who is the Co-Founder and Engineer at Milkdrop. Milkdrop is changing the way breast pumps feel for women, by redesigning the pump from the nipple up - and as you'll hear from Alex, they have a much bigger mission at play. Established in 2019, Milkdrop has already attracted funding, won the Amazon Launchpad, worked closely with universities and won government grants. Today Alex talks us through her approach to product prototyping with her engineering background. We also discuss some of the ways Alex and the team are getting information on the size and shape of Australian women's nipples - which includes getting flashed in public. Just a standard day at work really. And totally unrelated but very cool, Alex tells us about her time as a ski patroller where she had to use dynamite to trigger avalanches. Links from the episode:Ida SportsAmazon LaunchpadBlinkistShopify Plus and Peter Sheppard (sponsored)Signet and Free to Feed (sponsored)Questions answered:How did you go from snow scientist to breast pump designer?How did you come up with the sleek brand aesthetic for what is actually a medical device?Without an eCommerce background, how did you get up to speed to make eCom your primary channel?This episode was brought to you by… Shopify Plus & SignetAbout your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Alex Sinickas from MilkdropAlex is the engineer behind Milkdrop. After using breast pumps to feed her daughter, she has been working on changing how breast pumps are designed, so that the experience of the woman is placed firmly at the centreYou can contact Alex at LinkedIn See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Jason Greenwood from Greenwood Consulting. Jason runs his business out of Auckland, New Zealand and helps B2B and DTC brands across ANZ re-imagine themselves for the digital age. He describes himself as a digital native, a ‘futurist' from way back and a consultant obsessed with helping businesses do eCommerce right. Links from the episode:PatagoniaMac PacKathmanduThe Joe Rogan ExperienceUnstoppable with Kerwin RaeThe Mentor with Mark BourisVirtual RealityAcross the Ditch: An eComm Guide to New Zealand | #099Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… This episode was brought to you by…MobileDigitalWe've all received those uninvited and tedious text messages from brands before. But what if I told you that MMS visual messaging can be personalised enabling unique 1:1 engagement at scale. Sniper Mobile is an easy to use tool designed for marketers to use if you want to get your brand in your customer's hand, head over to mobile.digital where you can get started today with a three month trial for as low as $147.About your co-host: Jason Greenwood from Greenwood ConsultingFor 20+ years Jason has been helping brands across ANZ architect exciting, compelling, differentiated, integrated and technically sound digital shopping & brand engagement experiences. After many years in eCommerce (working across pure-play, retailer and agency), he realised that most consultants and agencies target 'sexy' retail brands and B2B & DTC brands often get short shrift as a result. He started Greenwood Consulting to address this imbalance by focusing on B2B & DTC eCommerce consulting.Jason is the host of the At the Coalface Podcast and author of At the Coalface Digest. He is also a passionate eCommerce mentor, commentator, keynote speaker and content producer that loves giving back to the industry.You can contact Jason at LinkedInAbout your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Julie Mathers. She is eCommerce royalty in Australia after placing as the #1 person in eCommerce multiple times - including last year - and successfully sold her vegan, ethically sourced, cruelty-free and low impact eCommerce business, Flora & Fauna to BWX earlier this year. Now Julie is the Managing Director of both Flora & Fauna and Nourished Life. She's also on multiple retail Boards and Advisory including National Retail Association Aus Post and NORA. Nothing like selling your business and doubling your responsibilities! In this conversation we cover the Flora & Fauna to date from how she took a Photoshop course to create the Flora & Fauna website to how Julie felt when she handed her business baby over to BWX. We also cover the power of words, why retailers are fighting over Unit Load Devices (or ULD's) and Julie's advice for any founders who are considering external funding or acquisition.Links from the episode:Flora and FaunaNourished LifePetaColesJohn LewisNational Retail AssociationAustralia PostSignet & Eco Clique (sponsored)Shopify & LSKD (sponsored)Questions answered:What was the biggest lesson you took from the corporate world which helped you build Flora & Fauna? What advice would you give business owners looking for funding or acquisition?What's the most common question or dilemma you find other retailers coming to you for advice on?This episode was brought to you by… SignetEco Clique is an environmental friendly, cruelty-free and Australian made cosmetics brand. They only use the highest quality, cleanest ingredients - and this extends to their packaging! Eco Clique uses Signet's Geami (gee-armi) Exbox Mini as an alternative to bubble wrap to ensure they are 100% environmentally friendly and beautifully presented for customers. Signet packaging, raffia tape and a sprig of lavender… perfection! Signet has over 5,500 packaging solutions that help leading eCommerce retailers step up their packaging game. Visit signet.net.au to find out more.Shopify PlusThey may do 1,000 burpees before breakfast and benchpress pallet racks for fun but when it came to Black Friday, LSKD needed some spotting. Introducing the well-built Shopify Plus. LSKD re-platformed onto Shopify Plus between the 2019 and 2020 Black Friday sales period to keep up with the huge growth and automate processes through the business. The results were a PB. In BFCM 2020, LSKD handled 50,000 orders - a 1,100% increase from the year prior - even serving 19,000 shoppers at the same time. Talk about some serious gains. Hoo-ha! To read more of LSKD's story and see other case studies visit the customer sections on shopify.com.au/plus. You can also hear the full LSKD story back on episode 76. About your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Julie Mathers from Flora and FaunaJulie is a seasoned Digital, Multichannel and Retail Leader. Extensive experience globally in the UK, Europe, Asia and Australia across home improvement, beauty, department stores, food, home, fashion and specialty retailing. Has worked in start ups and established businesses, Operated at exec and board level. Board Director National Retail Association. Previously Non Exec Director at Whittard of Chelsea and Storevision. Julie is dedicated to the environment and our impact as individuals and businesses. Her aim is to run a best in class ethical business and retailer so the leading values and ethics of the business are underpinned by nimble, innovative retailing with world class business and customer metrics. She is an inspiring leader within, and outside of her business, with a focus on responsible retailing, inclusion and diversity and empowering women in business. Julie regularly speaks on these subjects and coaches individuals wanting to make a difference. You can contact Julie at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout James Wakefield and Robin McGowan, co-founders of InStitchu. InStitchu are changing up the suit, work and all together put together the fashion industry by offering tailored designs at a fraction of the cost of traditional bespoke designers. InStitchu are coming up to their 10th birthday. Starting with a $5K website, they now have a team of 60 including five in-house developers, 13 showrooms throughout Australia and customers all over the world. Links from the episode:AmazonGood Pair DaysAllbirdsAdidasAdidas x AllbirdsThe Tipping Point by Malcom GladwellEquity MatesAcquiredTailored Technology: The InStitchu Story | #097Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… This episode was brought to you by…MobileDigitalWe've all received those uninvited and tedious text messages from brands before. But what if I told you that MMS visual messaging can be personalised enabling unique 1:1 engagement at scale. Sniper Mobile is an easy to use tool designed for marketers to use if you want to get your brand in your customer's hand, head over to mobile.digital where you can get started today with a three month trial for as low as $147. About your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-hosts: James Wakefield from InStitchuJames Wakefield co-founded InStitchu with high school friend Robin McGowan in 2012. Having worked as an Associate Advisor at Macquarie Bank for four years, James was acutely aware of a gap in the corporate tailoring market: he and his colleagues struggled to build a wardrobe of quality suits ready for daily wear at affordable prices. There was, he found, always a compromise on quality, fit or range, particularly for younger generations with less disposable income. The rest is tailoring history: James left the finance industry and established InStitchu as the leading player in made-to-measure tailoring, focusing on quality, affordability and fit. Combining his business acumen with an entrepreneurial flair and excellent sales skills he has helped propel InStitchu to the forefront of Australia's competitive tailoring industry. In his spare time, James enjoys surfing, golf and staying up-to-date on the fast-evolving global start-up scene.You can contact James at LinkedInRobin McGowan from InStitchuRobin McGowan co-founded Australia's leading custom tailored menswear provider, InStitchu, in 2012, alongside high school mate James Wakefield. Robin spent much of his youth growing up in Italy and Europe, helping spark an interest and knowledge in menswear, drawing from a playground in the world's most iconic fashion capitals. In later years Robin developed his background in eCommerce, helping him recognise the opportunity in the Australian market for high quality made-to-measure, tailored suits at a reasonable price. Robin used this experience and opportunity to transition to the start-up world in launching InStitchu with James. To this day Robin lends in eCommerce and fashion knowledge to lead the growing InStitchu team in an ever-changing digital landscape, helping connect skilled manufacturers in Asia with consumers around the world.You can contact Robin at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Chris Brinkworth Civic Data. Chris is a media and marketing technology executive and founded Civic Data earlier this year to offer solid advice on how Australian enterprises can prepare for what many predict will be significant changes to data protection regulations. In this chat, Chris discusses the move from cookie-based targeting to cohort planning, explains the importance of permission and reveals the data protection rabbit hole he went down during a recent episode on the dating app, Tinder.Links from the episodeCivic DataGDPRTinderGoogle Ads Data HubAmazon Marketing CloudFacebook Advanced AnalyticsHabu Data Cloudnarrative.ioShopify Plus & Muscle Nation (sponsored)Signet and Happy Days (sponsored)Questions answered:What's the difference between first, second and third party data?When it comes to data compliance, where do you see the most common mistakes? How can retailers get on the front foot when it comes to data, consent and changing legislation?This episode was brought to you by… Shopify PlusDo you ever work out so much that you just crash? Yeah, I feel your pain. But what's worse than a post-workout crash? A website crash - especially during Black Friday. This was the experience of the team at Muscle Nation before they replatformed over to Shopify Plus. Before Shopify Plus, their website would crash with 80 visitors. Fast forward to 2019 Black Friday on Shopify and they sold over 70,000 units in the first hour of BFCM and sold $4m of stock over the sales period. That's a serious flex. To read more of Muscle Nation's story and see other case studies visit the customer sections on shopify.com.au/plus.SignetIs there anything worse than warm beer? Yes! Warm liquid yeast. Yes, you heard that correctly. Homebrew specialists, Hoppy Days, needed a way to deliver the highly perishable liquid yeast across the country. But by wrapping the yeast in Signet's Insulated Bubble Wrap, they were able to avoid in-transport damage and reduce carton temperature by 25%. Cheers to that! Signet has over 5,500 packaging solutions that help leading eCommerce retailers step up their packaging game. Visit signet.net.au to find out more.About your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Chris Brinkworth from Civic DataA media and marketing technology executive with a history of delivering innovative strategic revenue growth initiatives and industry growth recognition in global markets. Chris's 20+ years digital experience spans building foundational teams in the NYC SaaS Martech & Adtech community and ASX listed Agency environments. Chris's ability to understand and translate executive level needs in an ever changing technology and regulatory environment for brands such as NAB, Delta, ANZ, Woolworths & Panasonic have resulted in changes being made to global industry standards, in tandem to longer term client success stories.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Tara Shelton from Little Succers. Tara started the business four years ago doing same day delivery of beautifully packaged succulents in her local area,, then expanded to deliver nationally and is now focusing on the DIY branch of her business that grew from COVID, a Build Your Own Terrarium Bar in Sydney.Links from the episode:GormanPurple Cow by Seth GodinJo Loves: Jo Malone CBE (How I Built This with Guy Raz)Because Flowers Die: The Little Succers Story | #093 Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… This episode was brought to you by…MobileDigitalWhat do retailers such as Country Road, Pet Circle and Appliances Online have in common? They all harness the power of text messaging to engage with their customers and drive sales. Head back to episode 113 where Sniper Mobile's co-founder, John Stuckey, shares how each of these brands is engaging their customers with text messaging. If you want to get your brand messaging in your customer's hand, head over to mobile.digital where you can get started today with a three month trial for as low as $147. About your co-host: Tara Shelton from Little SuccersTara Shelton is founder and creative director of creative agency for start-ups, Dream & Do. The agency has since worked with over 220 start-ups to turn their business ideas into brands. In 2017, Dream & Do launched a business of it's own, Little Succers, Australia's first succulent and cactus gifting service. This expanded out to a unique event concept, 'Build Your Own Terrarium Bar' which is like a lolly bar for plant lovers, inviting people to design and build their own terrarium. Tara launched her first business in London, Moi Self, a girls helping girls gifting range. It was here that she realised how critical a brand was in a start-ups's success, and her addiction to the entrepreneurial life began. She is committed to helping more people live their entrepreneurial dream. Tara has spoken at Start Con, Billy Blue Design School, The Entourage and General Assembly. She won 2016 “B&T 30 under 30 award” in the entrepreneur category. You can contact Tara at LinkedInAbout your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Kelly Taggart, CEO at Roses Only. Kelly has had an incredible journey as well, starting as an accountant in the business, moving into COO by the age of 30 and is now CEO of the Roses Only Group. The Roses Only Group includes of course Roses Only, but also Fruit Only, Hampers Only, Wine Only, and my original client, 1300 Flowers. They now have over 300 staff and 10 floral studios nationally. In this episode Kelly shares the ups and downs at Roses Only including how they recovered from $30K in the bank with an upcoming $60K wage bill. She also shares how the national team pulls together to keep a same day delivery promise and gives her advice to others who are looking to gain more senior positions at a young age. Links from the episode1300 FlowersRoses OnlyFruit OnlyWine OnlyHampers OnlySignet and Crock'd (sponsored)Shopify Plus & Tamburlaine (sponsored)Questions answered:How has gift giving changed with Covid? What's the secret to getting same day delivery right? You were COO by the time you were 30 years old. What advice would you give to those seeking similar success?This episode was brought to you by… SignetCrockd delivers brilliant DIY pottery kits to customers all over Australia and the US. Unfortunately, the packaging was never intended to be as moldable as the clay - but it kept turning up that way! That was until their founder, Rosa, discovered Signet's Jiffy Padded Bags. Not only did they help keep the DIY kits in perfect condition, but they also helped meet Crockd's sustainability goals as the Jiffy Padded Bags are made from 100% recycled paper. Yay for the clay! Signet has over 5,500 packaging solutions that help leading eCommerce retailers step up their packaging game. Visit signet.net.au to find out more. Shopify PlusWhen Tamburlaine Organic Wines were looking to push their expansion nationally and internationally, they realised their customer built, POS focused platform wasn't going to cut it. They selected Shopify Plus as the foundation for their expansion. Plus allowed Tamberlaine to create tiered member pricing using scripts, web chat and customer churn analytics. The result? A 30% conversion rate boost within the first six weeks of migration. That's something to cheers to. To read more of Tamberlaine's story and see other case studies visit the customers sections on shopify.com.au/plusAbout your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host:Kelly Taggart from Roses OnlyKelly Taggart is the CEO of the leading retailer in Australia for delivered flowers and gifts - The Roses Only Group. Kelly has managed to combine her love of business and retail customer experience into a career that started as an accountant and turned into running a national business of over 300 people. A business dedicated to delivering love.You can contact Kelly on LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Tim Fung from Airtasker. Airtasker is a community platform that connects people who need jobs done with people who want to work. Started in Australia in 2012, Airtasker now operates in New Zealand, Singapore, the UK, Ireland and the US and listed on the ASX earlier this year. Links from the episode:AirtaskerAirbnbBrian CheskyThinking Fast and Slow by Daniel KahnemanThinking in Bets by Annie DukeSuperforecasting by Philip E TetlockWhat Can't Michael Schumacher Do?: The Airtasker Story | #091 Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is..This episode is brought to you by…MobileDigitalConversion. Conversion. Conversion. ROI. ROI. ROI. It's a marketer's lifeblood. What if I told you that retail customers using Sniper SMS and MMS marketing were getting click-through of rates of 60% or more. As Abba would say, money, money, money. If you want to get your brand messaging in your customer's hand, head over to mobile.digital where you can get started today with a three month trial for as low as $147. About your co-host: Tim Fung from AirtaskerFounder of Airtasker, a local services marketplace connecting people and businesses who need work done with people wanting to work. Fascinated by marketplaces, user generated content and network effects. Spend my spare time with high quality 80s/90s movies (eg. Point Break, Coming to America, Back to the Future), Formula One, karting, track days, ice hockey, bouldering and alpine sports. You can contact Tim at LinkedInAbout your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Dean Jones, co-founder and CEO of fashion rental business, GlamCorner. GlamCorner started in 2012 with Dean and his wife, Audrey. Neither had a fashion background but they did have a united vision to “accelerate the transition to a more circular and sustainable fashion system”. Today, they operate out of a 5,000 square metre fulfilment centre in Sydney, have 130 people on the team, 30,000 articles of clothing in rotation and rent out up to 70 tonnes of clothes each month. In this episode, we discuss how GlamCorner have mastered their quality control process to know exactly when a garment has reached the end of its lifecycle, how they've gone from building a Magento site in five weeks to a fully custom platform that powers their entire business and why Dean thinks that instant deliverability - led by drones - is the future differentiator in eCommerce. Links from the episodeMagentoShopify Plus & Rollie Nation (sponsored)Signet and Adorn Cosmetics (sponsored)Questions answered:What's been the most challenging element of scaling a rental business model? How did you go about modelling your unlimited price plan?What technology are you most excited about?This episode was brought to you by… Shopify PlusAustralian brand Rollie Nation makes footwear that is lightweight and one of the favourites of suitcase stuffers around the globe, so when Rollie Nation wanted to put a greater focus on direct to consumer, they migrated to Shopify Plus, with integrations into Gorgias for customer service, Smile for loyalty, Klaviyo for direct marketing and Okendo for customer reviews, Rollie Nation were able to deliver a site that was as lightweight as their shoes. They immediately achieved a 62% improvement in page speed, which contributed to a 3.5% increase in conversion. As Limp Bizkit would say they're now rollin' rollin' rollin'. To read more of Rollie Nation's story and see other case studies visit the customers sections on shopify.com.au/plus.SignetSustainability and ethics lie at the heart of everything that Australian cosmetics brand. Adorn Cosmetics, does. And this extends to their packaging. They've used eco-friendly packaging since 2013 but when their orders went to the next level, they needed a sustainable solution that could keep up. That's when they discovered Signet's Geami (gee-armi) WrapPak system which helped them reduce packaging costs by 54% and cut paper waste by 50% - that's 40,000 metres saved every year! No doubt, that is something to Adron. Signet has over 5,500 packaging solutions that help leading eCommerce retailers step up their packaging game. Visit signet.net.au to find out more.About your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host:Dean Jones from GlamCornerA former investment banker-turned entrepreneur, Dean loves high-growth emerging companies and the buzz you get from working with impactful people to create awesome ideas and turn disruptive technology concepts into reality from the ground up. He is especially passionate about how businesses, big and small, can be a force for good and drive lasting, positive change for the environment and for our communities. Dean believes that people are the single most important asset to any organisation - and this is especially true for startups! He believes in building a nimble 'fail-fast'​ mentality into a company's DNA early on: so it's possible to move fast and take risks. I constantly try new ideas. Sometimes they work - sometimes they don't; but he never stops trying. It's this rapid, iterative process that drives me to build best-practice products and experiences for customers. Dean thrives on collaboration within an open company culture where all ideas are included and where everybody has the opportunity to have an impact.You can contact Dean on LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Rob Godwin from Lovehoney, an online sex toy store and global leader in sexual happiness. Rob established Lovehoney's Queensland office and website in 2013 and it has since grown to become Australia's leading and largest adult retailer, as much a resource for sexual health information as a place to spice up things in the bedroom.Links from the episode:Chelsea FCBooktopia Adore BeautyFlora and FaunaListenable with Dylan Alcott & Angus O'LoughlinCatch of the Decade by Gabby LeibovichSexual Happiness People: The Lovehoney Story | #089Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… This episode was brought to you by...MobileDigitalAre your email and organic social engagement rates like Tom Petty - free falling? Ever considered text messaging? It's one of the few mediums where you can expect 98% of your messages to be seen. 90% cut through! Talk about “look at me, look at me”. If you want to get your brand messaging in your customer's hand, head over to mobile.digital where you can get started today with a three month trial for as low as $147. About your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Rob Godwin from LovehoneyRob is an experienced award winning eCommerce Director with a history of creating and establishing market leading companies. With 19 years experience in B2C and B2C companies, Rob is highly successful in running international business. Leadership and delivering significant growth and profitability are Rob's main strengths. Strong business development professional skilled in implementing major marketing plans expanding sales channels, operations and systems management, with extensive experience in providing advice and guidance to leading brands. You can contact Rob at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by John Stuckey from MobileDigital. The company is focused on helping businesses utilise the power of text to communicate with customers. John and the team create personalised MMS which have open rates of over 98% and click through rates of 60%. Boasting customers including Country Road, Pet Circle and Harris Farm, I asked John to come on and give us a bit of a 101 on text messaging and how to get the most out of it. In today's episode, we dive into the elements that make a great text campaign, where text campaigns can go wrong and how to get started with your marketing team. John has also given Add To Cart listeners a special offer which entitles them to 5,000 free SMS and 500 free MMS with a three-month SNIPER trial. Links from the episodeMobileDigitalCountry RoadHarris FarmPet CircleSalesforceTealiumDon DraperTexts We Love (Attentive)SMS Archives (Tatango)RapidshopNet a PorterAirshipReplybuySignet (sponsored)Shopify Plus & Jenny Craig (sponsored)Questions answered:What are the top tips for building a brand in a customer's phone?How does text marketing compare to email marketing?What are some common mistakes companies make when initially taking up text messaging?This episode was brought to you by… SignetOur partners at Signet have been helping leading retailers - small and large - reduce transit damages without damaging the planet with the Geami ExBox Mini. This nifty little device uses recyclable paper in a honeycomb formation as a green alternative to bubble wrap. Made to wrap products or fill boxes, it will ensure your products arrives safe and sound. Upside - no more polystyrene packaging peanuts all over the warehouse floor! Downside - no more wrapping yourself in bubble wrap and rolling along the same floor. This is just one of Signet's 5,500 packaging solutions that help leading eCommerce businesses step up their packaging game. Visit signet.net.au to find out more.Shopify PlusJenny Craig has been helping Australians lose weight since 1983, but did you know that until recently, the website purely served to support customers visit a physical store or call a consultant? Luckily, Jenny Craig partnered with Shopify Plus to launch their new online ordering system. This includes a drag and drop meal plan, hub spot CRM integration and time based delivery options for all that cold stuff. They've already achieved a 2.5% conversion rate without any marketing and are now looking to stack on the pounds, I mean...dollars. To read more about Jenny Craig's story and see other case studies, visit the customers sections on shopify.com.au/plus. About your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host:John Stuckey from MobileDigitalJohn has been on the leading edge of the information technology industry since starting with IBM in the 1980's. In the past 30 years John has had pivotal roles in shaping de-regulation and competitiveness of the telecommunications and internet industries. John has taken over and successfully turned around six leading edge start-up technology companies. He has lived in Sydney. Melbourne, Brisbane and Washington and now lives with his wife and business partner on the Gold Coast. Prior to this current venture with MobileDigital, he was Managing Director of a global technology distribution company with offices and representation in Brazil, Mexico, Kenya, Thailand, Europe, New Zealand and the US. You can contact John on LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Richard Kelsey from Beer Cartel. Started from a Kennard's shed in 2009, Beer Cartel was one of the first online beer businesses in Australia. Today, they stock over 1,000 craft beers, have created a new tradition with their famous Advent Beer Calendar and just launched their equity crowdfunding where you can buy a share of the company. Links from the episode:The Happiest Man on Earth by Eddie JakuExtreme Ownership: How the US Navy Seals Lead and Win by Jocko WillinkNew Brew: The Beer Cartel Story | #87Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… This episode was brought to you by… eSuiteWhether you are a retailer looking to grow your team or you are an eCommerce gun looking for your next role, eSuite are here to help. At eSuite we connect fast-growing retailers with the best Australian eCommerce talent. We're working with some of the best in the business including Accent Group, Incu, Oz Hair & Beauty and Black Milk. So, if you are in the market or interested in where the eCommerce market is at - reach out. Visit esuitetalent.com.au for all the latest job listings or contact me directly on nathan@esuitetalent.com.au. About your co-host: Richard Kesley from Beer CartelRichard is the co-founder of Beer Cartel, Australia's #1 Retailer of Craft Beer. Over the last 12 years they have forged their way in the market, providing access to over 1,000 of the world's best craft beers, through their Sydney store and website www.beercartel.com.au. Beer Cartel helps thousands of customers Australia-wide, source hard to find beers and limited releases, as well as old favourites.You can contact Richard on LinkedIn About your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Matt Allen, CEO of Tractor Ventures. These guys offer revenue based finance, meaning that they can provide capital in return for payback (with interest) once you start generating the returns from the investment. This means founders don't have to give away big chunks of equity to unlock growth. They've already got eCommerce leaders such as Kate Morris from Adore Beauty, Ed McManus from Deliveroo and Rob Ward from Quad Lock involved in the fund. In this ep we cover exactly how the Tractor Venture investment model works and the types of businesses it is most suited to. We also cover Matt's observations around how male and female founded businesses differ, hear about the two Shopify apps that Tractor Ventures has backed and learn why Matt thinks moves like Afterpay's acquisition will lead to non-linear growth for Australian innovation. Links from the episodeTractor VenturesAdore BeautyDeliverooQuad LockLinktreeOra 99 DesignsPrincipals by Ray DalioStartmate SyncioDisco LabsSubmarineJB Hi FiMarvelSquareAfterpayShopify Plus & JBHi Fi (sponsored)Signet & Cheers Sweetie (sponsored)Questions answered:At what stage do you recommend founders start looking for investment capital? What do you look for when investing in eCommerce startups? What have you learnt from the big names you've been involved with, like Kate Morris from Adore Beauty and Ed McManus from Deliveroo? This episode was brought to you by… Shopify PlusThink Shopify Plus if just for ‘simple retailers'? Well let me tell you - JB Hi Fi is no simple business. But when their old site crashed for two hours during Black Friday, doing nothing was simply not an option. Shopify Plus was selected as the eCommerce partner to help facilitate the fast growing $5b retailer. However, with over 200 dispatch locations, a reliance on a web of API's and the ability to handle tripling growth - it wasn't an out of the box implementation. But the results spoke for themselves. JB Hi-Fi cruised through a record Black Friday and Cyber Monday in 2019 without a hitch, have reduced average page load time by 15% and were even able to redeploy three techies whose job was to watch the servers to make sure they don't go down! JB Hi FI - not just smashing prices but smashing eCommerce. To read more of B Hi-Fi's story and see other case studies visit the customers sections on shopify.com.au/plus.SignetHow do you like your cocktail gift boxes? Shaken? Maybe. Stirred? Perhaps. Broken? Definitely not. Cocktail giftining company, Cheers Sweetie, were finding that they were regularly coming up against broken items when mailing their gift boxes all over Australia. Not only was iot costing them money but it was a horrible customer experience. Working with our packaging supplier partners, Signet, Cheers Sweetie added an outer protective layer and internal cushioning - all while remaining environmentally friendly. They are now saving over $6,000 a year in broken items. Cheers to that. Visit signet.net.au/blog to find out more. About your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host:Matt Allen from Tractor VenturesMatt Allen is a deeply experienced founder, operator, mentor and investor and the CEO of Tractor Ventures, a new vehicle for investing that offers founders revenue-based financing. Matt and his team at Tractor are grounded in the belief that secure founders make better business decisions; venture capital money simply isn't the right fit for every business, so Tractor Ventures is filling a funding gap for ambitious founders who want to grow their businesses at a pace that suits them. As an angel investor, he has invested in 30+ companies as part of his portfolio, including BuildKite, Practice Ignition, Spaceship, Qsic, Kasada, Donesafe, Pin and Goterra. Matt is a three-times ex CTO, and led the VC portfolio at AWS for ANZ.You can contact Matt at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Jason Wyatt, the Co-Founder and Managing Director of Marketplacer which, in his words, allows you to “sell shit that you don't own”. Put another way, Marketplacer allows retailers to create marketplaces to dramatically expand the product range and serve every need of your customer. The platform currently powers 100 marketplaces in 10 countries across the world and connects about 25,000 businesses. Links from the episode:MarketplacerMeccaThe Membership Economy by Robbie Kellman BaxterLegacy by James KerrSelling Shit You Don't Own: The Marketplacer Story | #083 Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… This episode was brought to you by… eSuiteWhether you are a retailer looking to grow your team or you are an eCommerce gun looking for your next role, eSuite are here to help. At eSuite we connect fast-growing retailers with the best Australian eCommerce talent. We're working with some of the best in the business including Accent Group, Incu, Oz Hair & Beauty and Black Milk. So, if you are in the market or interested in where the eCommerce market is at - reach out. Visit esuitetalent.com.au for all the latest job listings or contact me directly on nathan@esuitetalent.com.au. About your co-host: Jason Wyatt from MarketplacerJason Wyatt is the Co-Founder and Executive Chairman of Marketplacer, global technology Platform as a Service (PaaS) company that builds successful and scalable online marketplaces. Combining the financial acumen of a Chartered Accountant with the flair of a seasoned inventor, Jason is one of Australia's most successful entrepreneurs and sought after leaders of high-performing team cultures. With Marketplacer, Jason has nurtured and grown a talented team of over 100 and counting; challenging the status quo of eCommerce in helping retailers, wholesalers and communities transform the way they engage, trade and transact online since 2016, and watching their businesses grow on.You can contact Jason at LinkedInAbout your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Hayley and Andy Worley from the Sheet Society. Hayley and Andy started The Sheet Society because they wanted to make the worst job in the world - putting sheets back on the bed - easier and they wanted to bring beautiful design into the bedroom. They started four years ago with a $20K investment, shooting web content on iPhones and selling their car to pay for stock and now are generating over $15m of sales, have a retail store, a team of 50 and operate out of a 3,500 square metre warehouse in Melbourne. Stay tuned until the end where we get a special Add To Cart exclusive (ive ive ive) on a big move for The Sheet Society. Links from the episodeSignet & Lush (sponsored)Shopify Plus & Tropeaka (sponsored)Questions answered:Which element of building the brand required the most effort?What's been your biggest growth lesson?What are your tips around managing cash flow?This episode was brought to you by… SignetDid you know that Lush Cosmetics committed to being naked 50% of the time? That means free from packaging you sickos. But when packaging is used, it needs to meet stringent environmental guidelines including being 100% recyclable. Lush joined forces with our partner Signet to provide an eco-friendly outer packaging solution to help get their products in the hands of retailers in perfect condition while making a minimal environmental impact. To see the packaging solutions that Lush Cosmetics use (and over 5,500 other solutions) visit signet.com.au and up your eCommerce packaging game. Shopify PlusTropeaka is an Australian nutrition brand, born on Shopify back in 2016, such a long, long time ago. Four years later, volumes have increased, B2B has become a priority and it was time to scale. This meant a transition from Shopify to Shopify Plus and what a transition it was, with the addition of personalised discounts, cart optimisations and a custom check out. Tropeaka were able to increase their average order value from $89 to $94 across 15,000 orders per month. That is a sign of a very healthy partnership. To read more of Tropeaka's story and see other case studies, visit the customer section on shopify.com.au/plus. About your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-hosts: Hayley Worley from The Sheet SocietyCo-Founder of trailblazing bed linen label The Sheet Society, Hayley Worley has combined a tactile passion for working with fabric, colours and trends, and a desire to craft a universally ‘wanted' product with flair. After identifying that bedding was a category in need of (desperate) innovation, she began to grapple with the idea of revolutionizing the way consumers shop for their sheets. You can contact Hayley at LinkedInAndy Worley from The Sheet SocietyCo-Founder of The Sheet Society. The numbers guy, with a passion for incredible CX. The technical and operations side of TSS and all the boring bits that make everything work. Loves a chat about tech stacks.You can contact Andy at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Impact Sales Director, Peter Bray. Impact works with brands such as Booktopia to make it easier than ever to find new partnership opportunities and automate the process. Links from the episode:BooktopiaPatagoniaZero CoKickstarterThe Pivot with Prof Scott Galloway and Cara SwisherPartnerships with Impact: How Booktopia grew their affiliate channel by 200% | #081This episode was brought to you by… eSuiteWhether you are a retailer looking to grow your team or you are an eCommerce gun looking for your next role, eSuite are here to help. At eSuite we connect fast-growing retailers with the best Australian eCommerce talent. We're working with some of the best in the business including Accent Group, Incu, Oz Hair & Beauty and Black Milk. So, if you are in the market or interested in where the eCommerce market is at - reach out. Visit esuitetalent.com.au for all the latest job listings.Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… About your co-host: Peter Bray from ImpactPeter has over ten years' experience working in marketing and advertising technology in Australia and has held leadership positions at Celtra, Forrester and InMobi. Currently he oversees the revenue expansion team at Impact and is responsible for growing the Partnership Cloud customer footprint across Australia, New Zealand and South East Asia.You can contact Peter on LinkedInAbout your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Jason Eades, CEO of Welcome To Country. Welcome To Country started as a marketplace to promote and sell Aboriginal and Torres Strait Islander experiences and tourism. However, over Covid they've evolved their business model to also be a marketplace for Aboriginal and Torres Strait Islander products including books, art, jewelry and food. In this episode, Jason shares how businesses like Kip & Co are developing meaningful and win win relationships with Aboriginal and Torres Strait islander businesses. He shares how their PayPal partnership came about and why he is hugely optimistic about the recognition and opportunities for Indigenous entrepreneurs. Links from the episodeWelcome to CountryWelcome to Country by Marcia LangtonBronwyn BancroftKip & CoTraditional place names in mailing addressesGreen Ant GinShopify Plus & Incu (sponsored)Signet & Flora & Fauna (sponsored)Questions answered:How and why did Welcome to Country expand to sell products?How do you find new creators and retailers to join the marketplace?How can businesses best support Indigenous artists and producers?This episode was brought to you by… Shopify PlusIncu has been introducing customers to new international brands for nearly 20 years. With ten retail stores, eCommerce was a support player but in the last year it has got serious. Upgrading from a custom site to Shopify and now Shopify Plus, Incu's online sales have grown 300% year on year. Shopify Plus features such as Launchpad for automation, Flow to manage the product range, Scripts for customisation and Shopify Plus' Merchant Growth Model have all had a compounding effect. Not only are sales up 300% year on year, conversion rates are up 80%, verage session engagement up 91% and bounce rate is down 40%. Incu? More like in-wooooah. To read more of Incu's story and see other case studies visit the customer sections on shopify.com.au/plus.SignetIf I asked you who you thought the Captain Planet was of Australian retail, I am sure the team over at Flora & Fauna would get most of your votes. They continue to set the benchmark for sustainable retail - and business in general. So, we are proud to share that they partnered with our friends at Signet to create plastic free packaging. Using Signet's eco friendly protective packaging range, Flora & Fauna have been able save 30 tonnes of plastic from landfill while keeping their 8,000 products safe in transit. As captain planet would say, “with our powers combined…” Visit signet.net.au/blog to find out more.About your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Jason Eades from Welcome to CountryJason is CEO of Welcome to Country and brings a deep passion and experience in Indigenous affairs and is a proud Aboriginal man born and raised on Gunnai country in south-east Victoria. A highly skilled Senior Executive offering more than 15 years of senior management experience across the arts, tourism, native title, and strategic policy sectors within the not-for-profit, private and government industries. Results-focused and effectual leader with proven ability to manage multiple complex issues.You can contact Jason at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Tracey Newman from Bean Ninjas. Bean Ninjas specialises in chartered accounting, bookkeeping, technology and education to help seven-figure eCommerce businesses continue to grow profitably. That's all they do - finance for eCommerce businesses! Links from the episode:Seed and SproutCloud Stories with Heather SmithThe Bean Ninjas PodcastTax Time Checklist for eCommerce Retailers | #85Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… About your co-host: Tracey Newman from Bean NinjasTracey is an eCommerce tax agent and accountant. With Bean Ninjas, Tracey advises seven figure + eCommerce growth businesses.You can contact Tracey on LinkedIn About your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Douglas Low from fashion brand Incu. Douglas began on the shop floor 17 years ago and is now CEO of the company, which has 13 physical stores, retailing high end fashion brands as well as operating brands such as Rag & Bone, A.P.C and Saturday's Doors. In this episode, you are going to hear how Covid has accelerated Incu's online business to now account for over 20% of sales, how Doug and his team hire the right people to deliver the Incu experience and how design and beauty lies at the heart of everything that they do. Links from the episodeIncuBrian and Vincent Wu6RHeroWechatMessinaPatagoniaRag and BoneState of EscapePaloma WoolShopify Plus & MIlligram (sponsored)Signet & Little Cocoa (sponsored)Questions answered:How do you translate Incu's unique design culture and physical store styling to the online experience? How do you use the Wechat platform to facilitate sales?Which retailers inspire you?This episode was brought to you by… Shopify PlusStationery brand Milligram are the prodigal sons of Shopify. Starting life ten years ago as a Shopify store, before packing their bags for an adventure with another platform, Milligram are back over to Shopify Plus. Miligram now have over 100 employees and four physical stores, so they needed a platform that had integrated content and eCommerce, reduced technical debt, the ability to have promos live immediately and most of all, be reliable in peak season. As an added bonus, they were able to optimise their search bar conversion rate from 4% to almost 8% with Shopify Plus. Now that's something to write home to mum about. To read more of Milligram's story and see other case studies visit the customers sections on shopify.com.au/plus.SignetLife is like a box of chocolates. Try not to get squished. This was vitally important for boutique chocolatier, Little Cocoa, who were using polystyrene boxes with frozen gel-packs to make sure their amazing products arrived in tip top shape. But when Signet introduced them to their Own Foil insulated mailer they bounced on over - reducing their packaging costs by 50% and maintaining 100% customer satisfaction. Very smooth. Visit signet.net.au/blog to find out more.About your host: Nathan Bush from eSuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Douglas Low from IncuDouglas has been lucky enough to have an organic trajectory within his career and has been in retail since he started University in 2000. He has had a range of roles within fashion from store management to wholesaling brands to finally ending up in Senior Management and has been with Incu approaching 17 years.You can contact Douglas at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Laura Youngson from Ida Sports, a company who have created the first football boot specifically designed for women's feet. Only a couple of years old, Ida Sports have grown from an idea on the back of a napkin and an early prototype they called the ‘frankenshoe', to selling out of their first range, getting stocked in Dicks Sporting Goods and having Isabel Dawes kick a goal in the AFLW grand final wearing their shoe. Links from the episode:PatagoniaThread TogetherHow I Built This with Guy RazBusiness As Unusual by Anita RoddickBody ShopConquering the Mountain for Equality: Tedx Talk by Laura YoungsonIn Her Shoes: The Ida Sports Story | #080Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… About your co-host: Laura Youngson from Ida SportsLaura Youngson the co-founder of Ida Sports, a serial entrepreneur who has set up and run a number of businesses and not-for-profit organisations. Laura studied physics and has since worked as a diplomat, on the London Olympics and for PwC, before starting her own businesses. She is a TEDx speaker and holds four world records set with the organisation she founded, Equal Playing Field, which advocates for gender equity in sport. You can contact Laura on LinkedIn About your host: Nathan Bush from eSuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by James Chin Moody from Sendle, a shipping company focused on helping small business thrive by making package delivery simple, reliable and affordable. They are also the only 100% Carbon Neutral Delivery Service in Australia and the United States. In this chat, James gives us an insight into the ‘systems engineering approach' that guides Sendle's operations, what it's like to take on a national institution and why being humble and honest is at the top of the list when it comes to success in business.Links from the episodeThe New InventorsSipahh StrawsSendleAustralia PostShopify Plus (sponsored)Signet & Sienna Byron Bay (sponsored)Questions answered:How do Sendle send packages cheaper and greener than Australia Post?What's the part of fulfilment and logistics that retailers struggle the most with?What are the key qualities you look for when growing your team?This episode was brought to you by… Shopify PlusOnline retail is changing rapidly and it might never slow down, so when retail changes, you change retail. Sell at the speed of change with Shopify Plus and grow with demand on demand, using a platform that can handle up to 10,000 transactions per minute. For bigger business at start up speed, visit shopify.com.au/plus that's shopify.com.au/plus because the future belongs to the fast.SignetWe've talked a lot about B-Corp retailers on past issuers of Add To Cart. Our packaging partners, Signet, recently helped nail polish brand, Sienna Byron Bay achieve B Corp status and 99% plastic free orders from start to finish! By switching from bubble lined mailer bags three years ago to Signet's Geami protective packaging, not only is Sienna's practices better for the environment, it keeps the nail polish better protected! Visit signet.net.au/blog to find out more.About your host: Nathan Bush from eSuiteNathan Bush is a digital strategist and Founder of eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: James Chin Moody from SendleJames Chin Moody is co-founder and CEO of Sendle. Sendle makes package delivery simple, reliable and affordable and is the only 100% Carbon Neutral Delivery Service in Australia and the United States. James is an experienced senior executive and board member. He was a member of the Executive team at Australia's national research agency, CSIRO, for eight years. He was also the Chief Systems Engineer for FedSat, the first Australian satellite to be launched in 30 years. James has served on Advisory Boards for companies such as Westpac Bank and General Electric and government boards such as the National Australia Day Council, the Australian Bureau of Meteorology, the Australian Bureau of Statistics and the Australia Indonesia Institute. He has also held roles as an Australian National Commissioner for UNESCO and a Trustee for the Australian Museum. James is a recognised expert on innovation, sustainability and the circular economy. He is the co-author of “The Sixth Wave: How to Succeed in a Resource-Limited World” which was published in 2010 in English, Korean, Japanese and Chinese. For seven years, he was a regular panelist and judge on the ABC TV program “The New Inventors”. He has been a member of the World Economic Forum's Global Councils for over 10 years including as Co-Chair of the Global Future Council on Digital Economy and Society and Vice-Chair of the Global Agenda Council on Intellectual Property. James has a PhD in innovation theory from the Australian National University. He also holds a Bachelor of Engineering and Bachelor of Information Technology from the Queensland University of Technology and a Graduate Diploma in Accounting from Monash University. He has been named one of Australia's Top 100 Most Influential Engineers (2005), a Young Global Leader of the World Economic Forum (2005), AFR Boss Magazine Young Executive of the Year (2007) and Young Australian of the Year in Science and Technology (2001).You can contact James at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Gaby Howard, CEO, PR expert and founder of Flaunter, a marketplace for public relations which allows brands such as Allbirds, Cotton On and Asos to immediately connect with publications such as Marie Claire, Popsugar and Vogue.Links from the episode:Net a PorterThe IconicMy ChameleonBassikeThe Wardrobe Crisis with Clare PressZero to One by Peter Thiel 99% Invisible How's Work? with Esther PerelHow I Built This by Guy RazHow to Win at PR with Gaby Howard from Flaunter | #078Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… About your co-host: Gaby Howard from FlaunterGaby is the Founder and CEO of Flaunter, a SaaS tool that streamlines the daily flow of media relations, content sharing, sample tracking and reporting, providing digital showrooms and branded media centers that help PR and marketing teams more easily leverage, distribute and track their PR content.Gaby is passionate about equitable access to quality education and boosting women founders. She loves building highly engaged teams and working with incredible people. With 20 years of experience working in the communications industry with leading brands in the fashion, lifestyle, entertainment and not-for-profit sectors, Gaby has spent the last 5 years building Flaunter into Australia's largest and most diverse digital asset management platform for PRs. In 2009, she helped launch one of Australia's most successful digital fundraising initiatives, recognised with a United Nations Media Peace Award in collaboration with The Sydney Morning Herald. In 2015 Gaby was honoured to be included in #IFSHECANICAN, a book showcasing the next generation of influential women business leaders. You can contact Gaby at LinkedInAbout your host: Nathan Bush from eSuiteNathan Bush is a digital strategist and Founder of eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Nathan Bush, the guy who usually hosts this podcast! As a way of celebrating 100 episodes of Add to Cart, we decided to interview the boss for a change. Nathan is an eCommerce Strategist, Co founder and Director of eCommerce talent agency eSuite and of course host of the Add to Cart podcast. Before all that, he was Group Digital Manager at Super Retail Group and was placed in the Top 50 People in e-commerce four years in a row. In this chat, former guest and friend of Add to Cart, Tom Hintze from Mr Pool Man, takes us down memory lane with Nathan, unpacking where it all began with Super Retail Group and driving it home to Co-founding e-Suite. As always, there are nuggets throughout the conversation of the high fives and the low blows, this time with Nathan's own spin on it.Links from the episode:Jerry MaguireSuper Retail GroupMichael HillOz Hair and BeautyeSuiteShopifyTrelloJiraSlackSignet (sponsored)Shopify Plus and Rollie Nation (sponsored)Questions answered:Who would be Add to Cart's dream guest?Why did you decide to set up an eCommerce talent agency?What's the most significant mistake you've ever made?This episode was brought to you by… SignetSome would say that turning traditional plastic packaging tape into strong, eco-friendly paper tape is impossible. Not for our friends at Signet! In fact, it is a simple and cost-effective way to reduce your plastic usage and create a more sustainable packing offering - and available to everyone. Our partners at Signet have been helping leading retailers such as T2, Lush Cosmetics and MECCA reduce their plastic usage and create a more sustainable supply chain with their range of eco-friendly packaging products. Visit signet.net.au to find out more. Shopify PlusAustralian brand Rollie Nation makes footwear that is lightweight and one of the favourites of suitcase stuffers around the globe, so when Rollie Nation wanted to put a greater focus on direct to consumer, they migrated to Shopify Plus, with integrations into Gorgias for customer service, Smile for loyalty, Klaviyo for direct marketing and Okendo for customer reviews, Rollie Nation were able to deliver a site that was as lightweight as their shoes. They immediately achieved a 62% improvement in page speed, which contributed to a 3.5% increase in conversion. As Limp Bizkit would say they're now rollin' rollin' rollin'. To read more of Rollie Nation's story and see other case studies visit the customers sections on shopify.com.au/plus.About your host: Tom Hintze from Mr Pool ManTom Hintze is Head of eCommerce & Operations at Mr Pool Man and Co-founder of Water TechniX. After following his father into the pools industry, Tom became a licensed E1 pool certifier and qualified pool builder, but since 2013 he has focused his energies on the digital channels of the business. Passionate about exceeding customer expectations, Tom is no stranger to change and thrives on leading teams through the complexities and difficulties of the ever changing eCommerce environment. Tom loves a warehouse and a beer - isn't that what eCommerce is all about?!About your co-host: Nathan Bush from eSuiteNathan Bush is the Co-founder and Director at eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.You can contact Nathan at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Jason Daniel from LSKD, who produce high-quality functional sportswear with a street aesthetic. Based out of Logan, QLD, LSKD is now a globally recognised label and has been seen on some of the most famous athletes, adventurers and enthusiasts. Links from the episode:LululemonNikeProject EarthLittle Black Stretchy Pants by Chip WilsonLegacy by James KerrHow I Built This podcast with Guy RazChase the Vibe: The LSKD Story | #076 Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Jason from LSKDJason is Founder and CEO of Australian functional sportswear & streetwear brand LSKD, whose mission is to inspire people to chase the vibe through sport, fitness & adventure. Jason also has a huge passion for sport, fitness & adventure himself. In the early days Jason's goal was to become a professional motocross athlete. At that time their brand was called LKI which was from 2007-2018 before changing to LSKD in September 2018. Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Jason Greenwood from Greenwood Consulting. Jason runs his business out of Auckland, New Zealand and helps B2B and DTC brands across ANZ re-imagine themselves for the digital age. He describes himself as a digital native, a ‘futurist' from way back and a consultant obsessed with helping businesses do eCommerce right. In this chat, we discuss the state of online commerce in New Zealand and get some tips for Australian businesses who are looking to expand into the Australian market. We cover why he thinks headless is not a smart strategy for most eCommerce businesses, the implications of Amazon entering the New Zealand market and his recommendations for how to stand out on LinkedIn. Links from the episode:Greenwood ConsultingPIMGorgiasHero Trade MeNumber 8 wireAmazonLexerGary VaynerchukAt the Coalface PodcastAt the Coalface Digest Shopify Plus and Peter Sheppard (sponsored)Signet and Team Unico (sponsored)Questions answered:Where can Australian retailers get tripped up when looking to expand to New Zealand?What eCommerce skills are most in demand in NZ?What's your top tip for standing out on LinkedIn?This episode was brought to you by… Shopify PlusPeter Sheppard Footwear pride themselves on delivering their customers the perfect fit. Unfortunately this didn't apply for their own eCommerce technology. Stuck on a niche legacy platform, it took the Peter Sheppard team up to 24 hours to make simple changes. It's not quick enough in today's eCommerce fast paced world. Enter Shopify Plus. Peter Sheppard migrated to Shopify Plus including a full pos migration, reliable media library and an automated recording suite, oh and did I mention? Instant updates. As a result, Peter Sheppard tripled their conversion rate and increased eCommerce revenue by 30%. Talk about some nimble footwork. To read more of the Peter Sheppard Footwear story and see other case studies visit the customers sections on shopify.com.au/plusSignetThere's so much fun stuff that can happen in warehouses. Ad hoc games of cricket. Team dance offs. Practising next level parkour. So when winery, Team Unico, found out they could reclaim 90% of the packaging space inside their warehouse by switching to Signet's FillPak TT paper void fill, they jumped at it. As opposed to packing peanuts, Fillpak TT is flat packed and moldable to easily fill all sorts of packaging voids. Unlike parkour, it's a smart use of space. Visit signet.net.au/blog to find out more.About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Jason Greenwood from Greenwood ConsultingFor 20+ years Jason has been helping brands across ANZ architect exciting, compelling, differentiated, integrated and technically sound digital shopping & brand engagement experiences. After many years in eCommerce (working across pure-play, retailer and agency), he realised that most consultants and agencies target 'sexy' retail brands and B2B & DTC brands often get short shrift as a result. He started Greenwood Consulting to address this imbalance by focusing on B2B & DTC eCommerce consulting. Jason is the host of the At the Coalface Podcast and author of At the Coalface Digest. He is also a passionate eCommerce mentor, commentator, keynote speaker and content producer that loves giving back to the industry.You can contact Jason at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Anthony Chesler from Thread Together, an organisation that aims to drive social and environmental change by connecting excess retail clothing with people in need. Whether these people are impacted by floods, bushfires, domestic violence, homelessness, asylum seekers, leaving jail or even, COVID, Anthony and his team hope to restore some dignity through the power of clothing. Links from the episode:Thread TogetherScotch & SodaShowpoThe 5am Club by Robin Sharma The Mastery Sessions with Robin Sharma Junkyard Planet by Adam Minter Second Hand by Adam Minter Clothing Connections: The Thread Together Story | #074 Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… About your co-host: Anthony Chesler from Thread TogetherAnthony is a results driven, outcome oriented Management Consultant with broad expertise and global experience across a range of industries with achievements, underpinned by integrity, respect, performance, collaboration, personal development and corporate social responsibility You can contact Anthony at LinkedInAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by James Wakefield and Robin McGowan, co-founders of InStitchu. InStitchu are changing up the suit, work and all together put together the fashion industry by offering tailored designs at a fraction of the cost of traditional bespoke designers. InStitchu are coming up to their 10th birthday. Starting with a $5K website, they now have a team of 60 including five in-house developers, 13 showrooms throughout Australia and customers all over the world. James and Robin share what they have learnt over these first ten years including how they make custom products profitable, why they built a tech stack from the ground on up and how these high school mates have remained close during the ups and downs of business. Links from the episode:InStitchuOneflareDavid JonesSignet & Ekoroo (sponsored)Shopify & JB Hi Fi (sponsored)Questions answered:How does InStitchu manage to make high quality custom clothing at such a competitive price?How do you use data to drive loyalty and repeat purchase? What's your relationship like as Co-founders?This episode was brought to you by… SignetJust like the quest to find the perfect pair of jeans, finding eco friendly packaging solutions that are a great fit and cost effective can be a tiresome pursuit. Eco-friendly and zero waste product brand, Ekoroo were having this exact problem. Multiple suppliers. Clunky packaging. Inefficient processes. That is until they found Signet and their adjustable cartons which allow them to adjust to the size of the shipment while remaining environmentally friendly. What a snug fit. Visit signet.net.au/blog to find out more.Shopify PlusThink Shopify Plus if just for ‘simple retailers'? Well let me tell you - JB Hi Fi is no simple business. But when their old site crashed for two hours during Black Friday, doing nothing was simply not an option. Shopify Plus was selected as the eCommerce partner to help facilitate the fast growing $5b retailer. However, with over 200 dispatch locations, a reliance on a web of API's and the ability to handle tripling growth - it wasn't an out of the box implementation. But the results spoke for themselves. JB Hi-Fi cruised through a record Black Friday and Cyber Monday in 2019 without a hitch, have reduced average page load time by 15% and were even able to redeploy three techies whose job was to watch the servers to make sure they don't go down! JB Hi FI - not just smashing prices but smashing eCommerce. To read more of B Hi-Fi's story and see other case studies visit the customers sections on shopify.com.au/plus.About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-hosts: James Wakefield from InStitchuJames Wakefield co-founded InStitchu with high school friend Robin McGowan in 2012. Having worked as an Associate Advisor at Macquarie Bank for four years, James was acutely aware of a gap in the corporate tailoring market: he and his colleagues struggled to build a wardrobe of quality suits ready for daily wear at affordable prices. There was, he found, always a compromise on quality, fit or range, particularly for younger generations with less disposable income. The rest is tailoring history: James left the finance industry and established InStitchu as the leading player in made-to-measure tailoring, focusing on quality, affordability and fit. Combining his business acumen with an entrepreneurial flair and excellent sales skills he has helped propel InStitchu to the forefront of Australia's competitive tailoring industry. In his spare time, James enjoys surfing, golf and staying up-to-date on the fast-evolving global start-up scene.You can contact James at LinkedInRobin McGowan from InStitchuRobin McGowan co-founded Australia's leading custom tailored menswear provider, InStitchu, in 2012, alongside high school mate James Wakefield. Robin spent much of his youth growing up in Italy and Europe, helping spark an interest and knowledge in menswear, drawing from a playground in the world's most iconic fashion capitals. In later years Robin developed his background in eCommerce, helping him recognise the opportunity in the Australian market for high quality made-to-measure, tailored suits at a reasonable price. Robin used this experience and opportunity to transition to the start-up world in launching InStitchu with James. To this day Robin lends in eCommerce and fashion knowledge to lead the growing InStitchu team in an ever-changing digital landscape, helping connect skilled manufacturers in Asia with consumers around the world.You can contact Robin at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Basil Karam from Life Interiors. The online homewares store had a massive 2020 and are on track for an even bigger 2021 off the back of a re-platforming over to Shopify Plus, a smart omni-channel set up and investment in technologies including augmented reality and artificial intelligence. Links from the episode:Made.comPrincipals by Ray DalioGoogle MeetFrom Replicas to a Unique Experience: The Life Interiors Story | #072Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… About your co-host: Basil Karam from Life InteriorsBasil is an entrepreneur with a track record of starting, growing and scaling high-growth technology enabled businesses. With more than 20 years experience delivering complex technology solutions in the cloud his expertise branches the fields of retail, technology and digital marketing. Basil is CEO of Life Interiors, a leading design-focused, technology-led vertically integrated furniture and homewares retailer on a mission to offer great design at an attainable price across several channels including retail, e-commerce and some of Australia's largest furniture and homewares marketplaces including Temple and Webster, Zanui. Prior to Life Interiors, Basil worked at IBM implementing WebSphere e-business solutions across Telstra before moving to pureprofile a venture backed start-up to be part of the founding technical team and eventually heading up innovation in the CTO / CIO roles. Pureprofile launched its revolutionary SaaS platform internationally from Australia into the United Kingdom and the US and eventually listed on the ASX.You can contact Basil at LinkedInAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Sarah Timmerman, founder of Beginning Boutique, the women's fashion online destination that clothes the festival-goers, the pool-partiers and all the other style-conscious memory-makers in between. Started in Sarah's spare bedroom in 2008, Beginning Boutique has attracted a cool one million instagram followers and now employs more than 75 staff over three locations. In this chat, we discuss how Beginning Boutique coped when their biggest event of the year got cancelled, how they are challenging the notion that fast fashion is a dirty word and hear Sarah's secrets to inspiring loyalty in your team.Links from the episode:Cold FusionInterspireShopifyMagentoVarnishGreenfleetThe Stars FoundationShop PayThe EMyth Revisited by Michael E. GerberShopify & Tropeaka (sponsored)Signet & Liquor Loot (sponsored)Questions answered:Who is Beginning Boutique's customer?What has changed for Beginning Boutique since COVID?What is Beginning Boutique doing in the sustainability space?This episode was brought to you by… Shopify PlusTropeaka is an Australian nutrition brand, born on Shopify back in 2016, such a long, long time ago. Four years later, volumes have increased, B2B has become a priority and it was time to scale. This meant a transition from Shopify to Shopify Plus and what a transition it was, with the addition of personalised discounts, cart optimisations and a custom check out. Tropeaka were able to increase their average order value from $89 to $94 across 15,000 orders per month. That is a sign of a very healthy partnership. To read more of Tropeaka's story and see other case studies, visit the customer section on shopify.com.au/plus.SignetGiven the chance to create my own packaging, I'm not sure I would be able to refrain from creating a box with my winking moustached face all over it. But for the team at Liquor Loot, who sell premium gin and whisky tasters, discretion was key. During covid their orders increased ten fold and made their deliver items hot properties for hot hands. They switched from padded mailer bags to Signet's Own Bubble Mailer Bags and reduced their packaging costs by 30%. It allowed Liquor Loot to keep up with orders, save costs and ah, stop the looting. Visit signet.net.au/blog to find out more.About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Sarah Timmerman from Beginning BoutiqueSarah Timmerman is the Founder and Director of one of Australia's most successful fashion e-tailers - Beginning Boutique. Starting out in a spare bedroom in 2008, the company is now celebrating their thirteenth year in business. With the help of Sarah's passion for pushing boundaries and challenging the realm of social media, Beginning Boutique has grown into a dynamic team of over 75 dedicated staff across three locations.You can contact Sarah at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Michael Beveridge, currently content director at Bailey Nelson and the creative brain behind advertising for brands such as Koala and Good Pair Days. Michael started his career as a junior copywriter before becoming a contestant on Big Brother and then a breakfast radio host before joining then start-up Koala. Links from the episode:LovehoneyKoalaAdore BeautyPaypalScribdLead and Disrupt by O-Reilly & TushmanTik TokVopHow to Not Win Ad Awards with Michael Beveridge | #070Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Michael Beveridge from Bailey NelsonMichael likes to think he specialises in non-cringe communication - which is incredibly rich from someone that was on commercial radio for five years. He's a start-up focussed creative director who cut his teeth with the in-house creative team at Koala - and is now looking after global creative at optical startup, Bailey Nelson.You can contact Michael at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Tara Shelton from Little Succers. Tara started the business four years ago doing same day delivery of beautifully packaged succulents in her local area,, then expanded to deliver nationally and is now focusing on the DIY branch of her business that grew from COVID, a Build Your Own Terrarium Bar in Sydney. In this episode, Tara shares her best alternatives to facebook ads, how building a brand personality that aligns with your own makes perfect sense and why she believes creativity comes from constraint. Links from the episode:Little SuccersFrida KhaloPurple Cow by Seth GodinSignet & Sierra Byron Bay (sponsored)Shopify & Aje (sponsored)Questions answered:How did you go from good idea to real business?What was your experience of running a gifting business during COVD?What are your top tips for putting on a great event?This episode was brought to you by… SignetWe've talked a lot about B-Corp retailers on past episodes of Add To Cart. Our packaging partners, Signet, recently helped nail polish brand, Sienna Byron Bay, achieve B Corp status and 99% plastic free orders from start to finish! By switching from bubble lined mailer bags three years ago to Signet's Geami protective packaging, not only is Sienna's practices better for the environment, it keeps the nail polish better protected! Visit signet.net.au/blog to find out more.Shopify PlusWhen Australian fashion brand Aje wanted to set up its international omnichannel presence with a focus on mobile intuitiveness and flexible payment types, they turned to Shopify Plus. In just a few weeks after implementation, they saw their eCommerce conversion rate soar by 135%. It's the stuff eCom dreams are made of! They also saw a reduction in bounce rate, increased pages per sessions and longer session duration. Now, they are ready to take on the world! To read more of Aje's story and see other case studies, visit the customers sections on shopify.com.au/plus. About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Tara Shelton from Little SuccersTara Shelton is founder and creative director of creative agency for start-ups, Dream & Do. The agency has since worked with over 220 start-ups to turn their business ideas into brands. In 2017, Dream & Do launched a business of it's own, Little Succers, Australia's first succulent and cactus gifting service. This expanded out to a unique event concept, 'Build Your Own Terrarium Bar' which is like a lolly bar for plant lovers, inviting people to design and build their own terrarium. Tara launched her first business in London, Moi Self, a girls helping girls gifting range. It was here that she realised how critical a brand was in a start-ups's success, and her addiction to the entrepreneurial life began. She is committed to helping more people live their entrepreneurial dream. Tara has spoken at Start Con, Billy Blue Design School, The Entourage and General Assembly. She won 2016 “B&T 30 under 30 award” in the entrepreneur category. You can contact Tara at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Dean Taylor from Digital Wine Ventures. Dean has a long history in the online business world and has founded and sold wine businesses such as CrackaWines, My Wine Guy and The Wine Collective. Links from the episode:Honey Birdette TikTokThis is Marketing by Seth GodinClubhouseThe Art of a Good Drop: The Digital Wine Ventures Story | #068 Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… This episode is brought to you by…ImpactDoes your business' partnership program go beyond snacks for your postie and contra with your local pub? I hope so. Forrester found that brands with mature partnership programs grow revenue twice as fast and see 28% of their revenue come from the emerging partnerships channel. I'd like to see your postie do that for you. To get a kick start and partner with some of the most credible content creators, influencers, mobile apps and other brands on a performance basis, check out Impact - a technology company transforming the way we do partnerships at scale. Visit impact.com/growth to learn more or jump back to episode #68 to hear how Booktopia is driving growth through the power of partnerships.About your co-host: Dean Taylor from Digital Wine VenturesDean is an entrepreneur and one of Australia's digital pioneers who has spent the last twenty years building wine businesses. His first venture, Wine Ark – an off-site climate-controlled storage for wine collectors – was the first company of its kind in the world to provide their customers with online access to their collections, and later sold for $8.5 million. He then leveraged technology to launch Wine Exchange, an online trading platform; The Cellar Club, a premium wine club; and Crackawines.com.au – an online marketplace that allowed wineries to sell direct-to-consumer. Now, Digital Wine Ventures (ASX:DW8) is an Australian publicly listed company that invests in technology-driven businesses servicing and supporting the global wine and beverage industry. The aim is to identify and invest in early stage technology-driven ventures that have the potential to disrupt and digitally transform their market segments and support them by providing access to capital, expertise and shared resources.You can contact Dean at LinkedInAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Tim Fung, founder of Airtasker, the community platform that connects people who need jobs done with people who want to work. Started in Australia in 2012, Airtasker now operates in New Zealand, Singapore, the UK, Ireland and the US and listed on the ASX earlier this year. In this chat, Tim shares how he got started with Airtasker and effectively scaled a two sided marketplace that now lists over 80,000 tasks every month. He gives us insights on how eCommerce skills are in demand and how some businesses are turning to Airtasker to fill skill gaps. And he reveals some of the most fascinating tasks that the platform has listed - including removing spiders from light fittings, entertaining drag queens and even Tim himself helping review your pitch deck. Links from the episode:AirtaskerAmaysimFlotespaceSteve JobsJeff BezosZaarlySignet & Flora and Fauna (sponsored)Shopify & Rollie Nation (sponsored)Questions answered:How did Airtasker get started?How does Airtasker manage and organise such a huge amount of product to give users a great online experience?What is your top tip for an effective pitch deck?This episode was brought to you by… Shopify PlusAustralian brand Rollie Nation makes footwear that is lightweight and one of the favourites of suitcase stuffers around the globe, so when Rollie Nation wanted to put a greater focus on direct to consumer, they migrated to Shopify Plus, with integrations into Gorgeous for customer service, , Smile for loyalty, Klaviyo for direct marketing and Okendo for customer reviews, Rollie Nation were able to deliver a site that was as lightweight as their shoes. They immediately achieved a 62% improvement in page speed, which contributed to a 3.5% increase in conversion. As Limp Bizkit would say they're now rollin' rollin' rollin'. To read more of Rollie Nation's story and see other case studies visit the customers sections on shopify.com.au/plus.SignetIf I asked you who you thought the Captain Planet was of Australian retail, I am sure the team over at Flora & Fauna would get most of your votes. They continue to set the benchmark for sustainable retail - and business in general. So, we are proud to share that they partnered with our friends at Signet to create plastic free packaging. Using Signet's eco friendly protective packaging range, Flora & Fauna have been able save 30 tonnes of plastic from landfill while keeping their 8,000 products safe in transit. As captain planet would say, “with our powers combined…” Visit signet.net.au/blog to find out more.About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Tim Fung from AirtaskerFounder of Airtasker, a local services marketplace connecting people and businesses who need work done with people wanting to work. Fascinated by marketplaces, user generated content and network effects. Spends his spare time with high quality 80s/90s movies (eg. Point Break, Coming to America, Back to the Future), Formula One, karting, track days, ice hockey, bouldering and alpine sports. You can contact Tim at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Steve Blick from Stone & Wood. In a past life, Steve was a school teacher, but now he educates grown ups about beer as the head of Direct to Drinker at the independent brewery.Links from the episode:Stone & WoodBathing Ape BAPEThe Accent GroupShoe Dog by Phil KnightDirect to Drinker: The Stone & Wood Story | #064Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… About your co-host: Steve Blick from Stone & WoodSteve has spent the last ten years at Stone & Wood in various roles, primarily in the Sales & Marketing space. He has enjoyed learning from the founders and getting involved in building the business. Over the last couple years they've been putting a fair bit of effort into connecting with drinkers online and building an e-com offer that is relevant. Turns out people are happy to jump online and get a carton of beer delivered fresh from the brewery to their front door.You can contact Steve at LinkedInAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Rob Godwin, Director and Head of Operations at Lovehoney, an online adult store and global leader in sexual happiness. Rob established Lovehoney's Queensland office and website in 2013 and it has since grown to become Australia's leading and largest adult retailer, as much a resource for credible sexual health information as a place to buy sex toys.. In this episode, Rob takes us behind the scenes at Lovehoney to share how the world's attitude changed towards sexual wellness during COVID, how the sex industry leads much of the innovation that we see emerge in other industries and why inclusion and diversity is key to his, and Lovehoney's, mission. Links from the episode:TradeMuttRichard LonghurstNeal SlatefordEco-conscious vibratorsMindful LingerieBob SchwartzMentally Well WorkplacesCareer Development CentreCulture KingsAdore BeautyEB GamesBeginner BoutiqueChantelle OttenCam FraserBryony ColeTamica WilderDylan AlcottHeather MorrisonHandiChristine HolgateThe Sexual Happiness Study 2019Signet and Lush Cosmetics (sponsored)Shopify and Jenny Craig (sponsored)Questions answered:What are the unique challenges for an eCommerce brand in the adult retailer space?What medium and messages work best for Lovehoney to acquire new customers?Are you ever surprised by any products you stock?This episode was brought to you by… SignetDid you know that Lush Cosmetics committed to being naked 50% of the time? That means free from packaging you sickos. But when packaging is used, it needs to meet stringent environmental guidelines including being 100% recyclable. Lush joined forces with our partner Signet to provide an eco-friendly outer packaging solution to help get their products in the hands of retailers in perfect condition while making a minimal environmental impact. To see the packaging solutions that Lush Cosmetics use (and over 5,500 other solutions) visit signet.com.au and up your eCommerce packaging game. Shopify PlusJenny Craig has been helping Australians lose weight since 1983, but did you know that until recently, the website purely served to support customers visit a physical store or call a consultant? Luckily, Jenny Craig partnered with Shopify Plus to launch their new online ordering system. This includes a drag and drop meal plan, hub spot CRM integration and time based delivery options for all that cold stuff. They've already achieved a 2.5% conversion rate without any marketing and are now looking to stack on the pounds, I mean...dollars. To read more about Jenny Craig's story and see other case studies, visit the customers sections on shopify.com.au/plus. About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Rob Godwin from LovehoneyRob is an experienced award winning eCommerce Director with a history of creating and establishing market leading companies. With 19 years experience in B2C and B2C companies, Rob is highly successful in running international business. Leadership and delivering significant growth and profitability are Rob's main strengths. Strong business development professional skilled in implementing major marketing plans expanding sales channels, operations and systems management, with extensive experience in providing advice and guidance to leading brands. You can contact Rob at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Alex Tanya and Aaron Weller, couple founders of online rug retailer, Miss Amara. A million miles away from the shouty men who traditionally seemed to be the only option in rug sales, Miss Amara use beautiful content, styling services and amazing customer service to modernise the business. Today they are on track to surpass $20m in revenue and are shipping to Australia, New Zealand, Hong Kong and soon, the US. Links from the episode:Miss AmaraGo To SkincareZapposYP ThreadsHow I Built This with Guy RazZero to One by Peter ThielRug Love: The Miss Amara Story | #066 Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… About your co-hosts: Alexandra Tanya from Miss AmaraBy admission Alex overstayed her welcome at university, completing two degrees - one in Architecture and then Property Economics before accidentally falling into a tech job. Since then technology has been her passion, working in app development for real estate. Since starting Miss Amara she feels that she has landed her dream job being able to work with technology to create a seamless customer experience, as well as design and production of physical product for the business. Aaron Weller from Miss AmaraAaron has always been interested in business, starting his first business building websites in his bedroom at 16. Since then he has gone onto to start and sell Crucial, a cloud hosting business as well as be a key investor in one of the largest SEO companies in Australia. Miss Amara will be his forth business. He enjoys the journey and learning new things every day.You can contact Alex at LinkedIn You can contact Aaron at LinkedInAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Richard Kelsey from Beer Cartel. Started from a Kennard's shed in 2009, Beer Cartel was one of the first online beer businesses in Australia. Today, they stock over 1,000 craft beers, have created a new tradition with their famous Advent Beer Calendar and just launched their equity crowdfunding where you can buy a share of the company. But even if you're not into beer - there's so much that Beer Cartel do differently that you can draw inspiration from. In this chat, Richard shares how they have put a focus on creating unique gifts and gifting occasions, why they have continued down a subscription and membership model and why they commission and publish their own research to be perceived as industry leaders. Links from the episode:Crowdfunding OpportunityAdore BeautyFlora and Fauna Dan MurphysHeaps Normal BigCommerceBold SubscriptionsBridge Road BrewersBrewquetsShopify Plus and Tamburlaine Wines (sponsored)Signet (sponsored)Questions answered:What trends in beer consumption have you seen since you started Beer Cartel?What's the secret to designing an award-winning online experience for eCommerce?Why did you decide to launch an equity crowdfunding campaign?This episode was brought to you by… Shopify PlusWhen Tamburlaine Organic Wines were looking to push their expansion nationally and internationally, they realised their customer built, POS focused platform wasn't going to cut it. They selected Shopify Plus as the foundation for their expansion. Plus allowed Tamberlaine to create tiered member pricing using scripts, web chat and customer churn analytics. The result? A 30% conversion rate boost within the first six weeks of migration. That's something to cheers to. To read more of Tamberlaine's story and see other case studies visit the customers sections on shopify.com.au/plusSignetBanana skin, pumpkin, dodgy avocados… and eCommerce packaging. Our friends at eCommerce packaging supplier, Signet, are helping retailers reduce their carbon footprint with their new range of compostable mailers. Made from plant-based materials, the mailers will break down to organic fertiliser once composted - both at home or in industrial disposals. Talk about giving back to the planet! Signet has over 5,500 packaging solutions that help leading eCommerce businesses step up their packaging game. Visit signet.net.au to find out more. About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Richard Kesley from Beer CartelRichard is the co-founder of Beer Cartel, Australia's #1 Retailer of Craft Beer. Over the last 12 years they have forged their way in the market, providing access to over 1,000 of the world's best craft beers, through their Sydney store and website www.beercartel.com.au. Beer Cartel helps thousands of customers Australia-wide, source hard to find beers and limited releases, as well as old favourites.You can contact Richard on LinkedIn Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Matt Holme from YouPay. YouPay allows users to share their filled out checkouts with others to pay on their behalf - think gifting for partners, buying office equipment or authorising kids payments. Links from the episode:OfficeworksKoalaVC 20 with Harry Stebbings The Startup Playbook PodcastSharing the Shopping Cart: The YouPay Story | #062Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… This episode was brought to you by… ImpactJust like late-night kebabs, we have all been burnt at one time or another by traditional affiliate marketing. But it has changed a lot. Technology businesses like Impact are paving a new wave of business growth through performance-based partnerships which connect retailers to influencers, content creators, affiliates, other brands and mobile apps in a meaningful way. And the best part - you stay in control! Impact allows you to set individual contracts to preserve margins, provides in-depth analytics and even offers fraud protection. Visit impact.com/growth to learn more or jump back to episode #62 to hear how Booktopia is driving growth through the power of partnerships.About your co-host: Matt Holme from YouPayMatt is an award winning digital leader with upwards of 22 years experience in the web design, development and digital marketing space. He is an expert presenter, negotiator and business person with a unique balance of strategic and technical knowledge. Matt has a proven ability to grow a company from its infancy, disrupt an entire industry, while relying on the experience obtained as a Producer at a Fortune 500 company.You can contact Matt at LinkedIn About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Tracey Newman from Bean Ninjas. Bean Ninjas specialises in chartered accounting, bookkeeping, technology and education to help seven-figure eCommerce businesses continue to grow profitably. That’s all they do - finance for eCommerce businesses! We ask Tracey all about what eCommerce businesses should do to prepare for the end of year tax lodgement and planning for the new financial year. But this conversation goes far beyond this, including the best technology to improve financial visibility and the difference between fixed, variable and extraordinary costs that you need to keep on top of - especially at high growth times! Links from the episode:StockyOrder MetricsStock and BuyCin 7UnleashedTradeGeckoDearLocate FinaleNetSuiteSAP Business OneCloud IntegratorXeroNetoCrossbeamPayPalSignet & Cheers Sweetie (sponsored)Shopify Plus (sponsored)Questions answered:What should an eCommerce business have in place to be ready for tax finalisation?What’s the best way to control inventory from a financial perspective?What are the most common tax mistakes made by businesses?This episode was brought to you by… SignetHow do you like your cocktail gift boxes? Shaken? Maybe. Stirred? Perhaps. Broken? Definitely not. Cocktail giftining company, Cheers Sweetie, were finding that they were regularly coming up against broken items when mailing their gift boxes all over Australia. Not only was iot costing them money but it was a horrible customer experience. Working with our packaging supplier partners, Signet, Cheers Sweetie added an outer protective layer and internal cushioning - all while remaining environmentally friendly. They are now saving over $6,000 a year in broken items. Cheers to that. Visit signet.net.au/blog to find out more.Shopify PlusOnline retail is changing rapidly and it might never slow down, so when retail changes, you change retail. Sell at the speed of change with Shopify Plus and grow with demand on demand, using a platform that can handle up to 10,000 transactions per minute. For bigger business at start up speed, visit shopify.com.au/plus that’s shopify.com.au/plus because the future belongs to the fast.About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Tracey Newman from Bean NinjasTracey is an eCommerce tax agent and accountant. With Bean Ninjas, Tracey advises seven figure + eCommerce growth businesses.You can contact Tracey on LinkedIn Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Justin Hillberg, Managing Director of Surfstitch. From being the innovative leaders and market darlings of the ASX, to going through voluntary administration and now back to profitability, Justin has led his team at Surfstitch through it all.Links from the episode:AppleNikeThe Jason and Scott ShowImpact (sponsored) Wipeout Survivors: The SurfStitch Story | #060Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… This episode was brought to you by… ImpactI get it. Marketing is becoming harder. New privacy features are making it tougher to target individual customers, the cost of paid social is skyrocketing and it feels like you need an editorial team to create enough content to break through the clutter. That’s where Impact’s partnership automation technology can help you connect with other brands, affiliates, influencers and content creators on a performance basis to help you grow revenue, delight customers and reach new audiences. Visit impact.com/growth to learn more or jump back to episode #81 to hear how Booktopia is driving 219% growth through the power of partnerships.About your co-host: Justin Hillberg from SurfstitchStarting his career on the retail shop floor has paved the foundation for Justin’s customer centric approach to strategy development and leadership. Justin is passionate about delivering influential leadership and driving positive cultural change through collaborative strategy development. Over the past seven years, he has been leading the fast paced, high energy online business that is SurfStitch and has achieved a number of milestones resulting in a significant turnaround to profitability under challenging conditions including navigation of VA and the sale of the business in 2018.As a people leader, he is honest, approachable, engaging and trustworthy and has found that he is able to unite teams around common goals and motivate individuals to produce their best, even in times of adversity. Through fostering effective teamwork, Justin is known for delivering results. He encourages open communication, interdepartmental collaboration and continuous improvement across all levels of the organisation.You can contact Justin at LinkedInAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Jason Wyatt, the Co-Founder and Managing Director of Marketplacer which, in his words, allows you to “sell shit that you don’t own”. Put another way, Marketplacer allows retailers to create marketplaces to dramatically expand the product range and serve every need of your customer. The platform currently powers 100 marketplaces in 10 countries across the world and connects about 25,000 businesses. In Australia, they are used by leading retailers including Woolowrths, Surfstitch., Myer and Petstock and have recently got investment from Woolworths and Salesforce. They are currently focused on their US expansion as they aim to take over the retail world! But this isn’t his first parade!Jason also started Bike Exchange which is a leading online cycling marketplace in 10 countries and valued at $32m on the ASX. In today’s chat we cover the different types of marketplaces retailers can consider for growth, why marketplaces are a customer strategy - not a product strategy and why Jason starts his Melbourne mornings off with a surf. Links from the episode:MarketplacerUrban SurfWoolworthsSalesforceBassat brothersSeekGreg RoebuckCarsalesBike ExchangeFishbrainShane DeliaProvidorSurfstitchMyerBob Jane T-martPet StockNokiaSam Salter Time and TideShopify & JB Hi Fi (sponsored)Signet & Air Guitar Australia (sponsored)Questions answered:How did your idea for Marketplacer become a reality?If brands want to spin up a marketplace, what investment would you recommend they start with? How much technical work is involved? How do you see marketplaces evolving in the next 2-3 years? This episode was brought to you by… SignetListen to this… [silence] that’s me playing my new air guitar. Our friends at Signet recently partnered with Air Guitar Australia and were responsible for protecting the national team's air guitars while on tour in Australia and around the world. We are proud to announce not a single air guitar was broken while in Signet's packaging! Confused? Worried that you may have finally gone a little loco? Visit signet.net.au/airguitar to find out more.Shopify PlusThink Shopify Plus if just for ‘simple retailers’? Well let me tell you - JB Hi Fi is no simple business. But when their old site crashed for two hours during Black Friday, doing nothing was simply not an option. Shopify Plus was selected as the eCommerce partner to help facilitate the fast growing $5b retailer. However, with over 200 dispatch locations, a reliance on a web of API’s and the ability to handle tripling growth - it wasn’t an out of the box implementation. But the results spoke for themselves. JB Hi-Fi cruised through a record Black Friday and Cyber Monday in 2019 without a hitch, have reduced average page load time by 15% and were even able to redeploy three techies who’s job was to watch the servers to make sure they don’t go down! JB Hi FI - not just smashing prices but smashing eCommerce. To read more of B Hi-Fi’s story and see other case studies visit the customers sections on shopify.com.au/plus.About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Jason Wyatt from MarketplacerJason Wyatt is the Co-Founder and Executive Chairman of Marketplacer, global technology Platform as a Service (PaaS) company that builds successful and scalable online marketplaces. Combining the financial acumen of a Chartered Accountant with the flair of a seasoned inventor, Jason is one of Australia's most successful entrepreneurs and sought after leaders of high-performing team cultures. With Marketplacer, Jason has nurtured and grown a talented team of over 100 and counting; challenging the status quo of eCommerce in helping retailers, wholesalers and communities transform the way they engage, trade and transact online since 2016, and watching their businesses grow.You can contact Jason at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout MIchael Tutek, Founder and CEO of Preezie. Michael actually had the idea for his business when he was a fifteen year old salesperson at The Good Guys. He held onto the concept and built it into what’s now known as Preezie - a guided conversion and discovery platform for online retailers.Links from the episode:ImpactThe Psychology of Conversion: The Preezie Story | #058Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… This episode was brought to you by… ImpactAffiliate marketing has come a long way from the days when you used to send out content and a prayer. Impact is a technology company that helps retailers create revenue-driving partnerships with other brands, influencers, mobile apps, publishers and more! And the best part, all the manual backend work is all automated for you so you can spend time on the important stuff - building and nurturing your relationships with top performing partners. Impact is trusted by some of the biggest brands in eCommerce including Nike, David Jones, Walmart and Woolworths. Your prayers have been answered. Visit impact.com/gorwth to learn more or jump back to episode #81 to hear how Booktopia is driving 219% growth through the power of partnerships.About your co-host: Michael Tutek from PreezieMichael’s passion and LOVE is leading teams to build amazing technology and products that can revolutionise industries for the benefit of human progression. He completed an Electrical/ Electronic Engineering and Finance double degree at Swinburne University, Victoria. Since then he spent a few years in corporate sales and business development. Michael now embraces his passion for technology everyday as he works to build out the world’s first guided conversion platform, Preezie. You can contact Michael at LinkedInAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Impact Sales Director, Peter Bray and Booktopia Chief Marketing Manager, Steffen Daleng. In our conversation we discuss how retailers can set up sales partnerships with other brands, content creators, affiliates, publishers and influencers to scale and grow. Steffen shares how Booktopia approach partnerships to attract passionate communities at scale and how they do it profitably. Peter shares how Impact is making it easier than ever for brands to find new partnership opportunities and automate the process. Links from the episode:ImpactBooktopiaForresterBest and LessBWSCatch of the Day by Gabby Leibovich AudiTrackanomicsVogueBuzzfeedBusiness InsiderMashableQuestions answered:What types of partnerships have been most effective for Booktopia? How has technology allowed Booktopia to scale and diversify their partnership program?What tactics can businesses implement for the easiest wins in their partnership channels?About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-hosts: Peter Bray from ImpactPeter has over ten years' experience working in marketing and advertising technology in Australia and has held leadership positions at Celtra, Forrester and InMobi. Currently he oversees the revenue expansion team at Impact and is responsible for growing the Partnership Cloud customer footprint across Australia, New Zealand and South East Asia.You can contact Peter on LinkedIn Steffen Daleng from BooktopiaSteffen serves as Chief Marketing Officer at Australia's largest online bookstore; Booktopia and was named #15 Top People in Ecommerce in 2021. Arriving in Australia in 2014, after having sold and exited his last company in Indonesia he joined The Co-op to drive digital growth and in his latest role as General Manager Digital & Marketing was responsible for omnichannel growth across two websites and 120 stores before joining Booktopia in 2018. Prior to arriving in Australia Steffen founded an online electronics retailer in Denmark in 2006, and a digital agency helping more than 300 SMBs grow online through Conversion Rate Optimisation, Strategy, Design/Development and Digital Marketing.You can contact Steffen on LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Laura Youngson and Ben Sandhu from Ida Sports, who have created the first football boot specifically designed for women’s feet. Only a couple of years old, they have grown from an idea on the back of a napkin and an early prototype they called the ‘frankenshoe’, to selling out of their first range, getting stocked in Dicks Sporting Goods and having Isabel Dawes kick a goal in the AFLW grand final wearing their shoe. In this chat, we hear how Ben and Laura used LinkedIn as an outreach tool, why their first crowdfunding campaign failed miserably and how removing barriers to entry for women in sport is their ultimate goal.Links from the episode:Ida SportsLaura’s Ted Talk (Mount Kilimanjaro)Nike BrooksRebel SportAthlete’s FootIsobel DawesBrisbane LionsIda B WellsDicks Sporting GoodsSoccer.comRichmond AFLSignet (sponsored)Shopify Plus & Peter Sheppard (sponsored)Questions answered:What are some of the key differences between men and women’s needs in a sports shoe?How did you go about designing a women’s football boot from scratch?What are some of the most significant barriers to entry for women in sport?This episode was brought to you by… SignetSome would say that turning traditional plastic packaging tape into strong, eco-friendly paper tape is impossible. Not for our friends at Signet! In fact, it is a simple and cost-effective way to reduce your plastic usage and create a more sustainable packing offering - and available to everyone. Our partners at Signet have been helping leading retailers such as T2, Lush Cosmetics and MECCA reduce their plastic usage and create a more sustainable supply chain with their range of eco-friendly packaging products. Visit signet.net.au to find out more. Shopify PlusPeter Sheppard Footwear pride themselves on delivering their customers the perfect fit. Unfortunately this didn’t apply to their own eCommerce technology. Stuck on a niche legacy platform, it took the Peter Sheppard team up to 24 hours to make simple changes. It’s not quick enough in today’s eCommerce fast paced world. Enter Shopify Plus. Peter Sheppard migrated to Shopify Plus including a full pos migration, reliable media library and an automated recording suite, oh and did I mention? Instant updates. As a result, Peter Sheppard tripled their conversion rate and increase eCommerce revenue by 30%. Talk about some nimble footwork. To read more of the Peter Sheppard Footwear story and see other case studies visit the customers sections on shopify.com.au/plusAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-hosts: Laura Youngson from Ida SportsLaura Youngson the co-founder of Ida Sports, a serial entrepreneur who has set up and run a number of businesses and not-for-profit organisations. Laura studied physics and has since worked as a diplomat, on the London Olympics and for PwC, before starting her own businesses. She is a TEDx speaker and holds four world records set with the organisation she founded, Equal Playing Field, which advocates for gender equity in sport. You can contact Laura on LinkedInBen Sandhu from Ida SportsBen Sandhu has advised startups and accelerators for a number of years in both the UK and Australia before joining Ida Sports. He is passionate about using business as a force for social change, most recently heading up RMIT’s LaunchHUB programme in 2020. He was a semi-professional cricketer who deeply understands the athlete experience, helping Ida Sports land two lucrative contracts with some of the US's largest sports retailers.You can contact Ben on LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Mike Halligan, Co-founder of Australia’s self proclaimed “best dog food” brand, Scratch. Mike has a long history helping grow Australian eCommerce brands and took the leap into his own venture when his dog got sick. Determined to reinvent the world of dog food, Scratch was born. Links from the episode:Gua ShaVisvimIncuJunior - Writing Your Way Through AdvertisingLemon by Orlando WoodAmazonImpact (sponsored)Disrupting a Dogs Dinner: The Scratch Story | #056 Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… This episode was brought to you by… ImpactWhat do Uber, Airbnb, Nike, Canva, Woolworths, David Jones, Walmart, Lenovo, Booktopia, eBay and Adidas have in common? No, they’re not Add To Cart sponsors… yet. They all rely on Impact to facilitate partnerships between their brand and a brilliant network of other brands, content creators, affiliates, publishers and influencers. Impact is ready to help small, medium and large eCommerce businesses take their performance-based partnerships to the next level. I know all of those brands a bunch that you’d love to be a part of, and so I would… call me Nike. Visit impact.com/growth to learn more and view case studies from other retailers who are reaping the benefits. About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Mike Halligan from ScratchA strategic thinker with creative passion, Mike helps to grow and build brands, digital products & eCommerce channels with a unique blend of technology, storytelling, design and data experience. He is the co-founder of Scratch, Australia's fastest-growing direct to consumer pet company. Thousands of dogs around Australia lick their Scratch bowl clean and enjoy healthier food, made fresher on subscription without all the retail markups along the way. Mike speaks on eCommerce, brand and the subscription economy.You can contact Mike at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by founder, CEO and PR expert, Gaby Howard. Gaby runs Flaunter, a marketplace for public relations which allows brands such as Allbirds, CottonOn and Asos to immediately connect with publications such as Marie Claire, Popsugar and Vogue. In this conversation we cover how to turn your products into stories that the media will care about. We also have a chat around how gifts for PR are on the way out and how we can foster a greater community of women entrepreneurs in Australia.Links from the episode:Shopify Plus & Incu (sponsored)Signet & Lush Cosmetics (sponsored)Questions answered:Which tools would you recommend to help with targeting PR to resonate with specific audiencesWhat’s important for brands in terms of content and asset creation?What are your thoughts on agency versus in-house PR?This episode was brought to you by… Shopify PlusIncu has been introducing customers to new international brands for nearly 20 years. With ten retail stores, eCommerce was a support player but in the last year it has got serious. Upgrading from a custom site to Shopify and now Shopify Plus, Incu’s online sales have grown300% year on year. Shopify Plus features such as Launchpad for automation, Flow to manage the product range, Scripts for customisation and Shopify Plus’ Merchant Growth Model have all had a compounding effect. Not only are sales up 300% year on year, conversion rates are up 80%, verage session engagement up 91% and bounce rate is down 40%. Incu? More like in-wooooah. To read more of Incu’s story and see other case studies visit the customer sections on shopify.com.au/plus.SignetDid you know that Lush Cosmetics committed to being naked 50% of the time? That means free from packaging you sickos. But when packaging is used, it needs to meet stringent environmental guidelines including being 100% recyclable. Lush joined forces with our partner Signet to provide an eco-friendly outer packaging solution to help get their products in the hands of retailers in perfect condition while making a minimal environmental impact. To see the packaging solutions that Lush Cosmetics use (and over 5,500 other solutions) visit signet.com.au and up your eCommerce packaging game. About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Gaby Howard from FlaunterGaby is the Founder and CEO of Flaunter, a SaaS tool that streamlines the daily flow of media relations, content sharing, sample tracking and reporting, providing digital showrooms and branded media centers that help PR and marketing teams more easily leverage, distribute and track their PR content.Gaby is passionate about equitable access to quality education and boosting women founders. She loves building highly engaged teams and working with incredible people. With 20 years of experience working in the communications industry with leading brands in the fashion, lifestyle, entertainment and not-for-profit sectors, Gaby has spent the last 5 years building Flaunter into Australia’s largest and most diverse digital asset management platform for PRs. In 2009, she helped launch one of Australia’s most successful digital fundraising initiatives, recognised with a United Nations Media Peace Award in collaboration with The Sydney Morning Herald. In 2015 Gaby was honoured to be included in #IFSHECANICAN, a book showcasing the next generation of influential women business leaders. You can contact Gaby at FlaunterPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Anthony Nappa, Founder and CEO of Oz Hair & Beauty. Anthony started out buying a business from his dad for $12,000 and worked hard selling products on Ebay to get him through university. Now that business does over $50m a year in turnover and is one of the leading beauty and skincare brands. Links from the episode:Jerky CoCatchHoney Catch of the DecadePay Now, Play Later: The Oz Hair & Beauty Story | #050Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Anthony Nappa from Oz Hair & BeautyAnthony Nappa is the CEO of Oz Hair and Beauty. At 19 years old, he started selling parents hair and beauty products from the corner of a warehouse as a hobby and to get through uni. Now, along with his brother and the rest of the family, the company is one of the largest hair and beauty e-commerce stores in Australia. Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Jason Daniel from LSKD, who produce high-quality functional sportswear with a street aesthetic. Based out of Logan, QLD, LSKD is now a globally recognised label and has been seen on some of the most famous athletes, adventurers and enthusiasts. This chat with Jason covers how his mum helped him bring his idea to life, how a mentor relationship changed the course of his business and their initial experiments with drone delivery.Links from the episode:Signet & NueBar (sponsored)Shopify Plus & Tropeaka (sponsored)Questions answered:What advice would you give a company preparing to re-brand?How do you create relationships with athletes?How and why did you shift from wholesale to D2C?This episode was brought to you by… SignetNueBar are manufacturers of solid shampoo and conditioner bars that are designed to provide a plastic-free hair and body care solution. What will they think of next! They partnered with our partners and packaging supplier Signet to create a sustainable supply chain with eco-friendly packaging solutions while keeping product transit damages at 0%. 0%! Signet has over 5,500 packaging solutions that help leading eCommerce businesses step up their packaging game. Visit signet.net.au to find out more.Shopify PlusTropeaka is an Australian nutrition brand, born on Shopify back in 2016, such a long, long time ago. Four years later, volumes have increased, B2B has become a priority and it was time to scale. This meant a transition from Shopify to Shopify Plus and what a transition it was, with the addition of personalised discounts, cart optimisations and a custom check out. Tropeaka were able to increase their average order value from $89 to $94 across 15,000 orders per month. That is a sign of a very healthy partnership. To read more of Tropeaka’s story and see other case studies, visit the customer section on shopify.com.au/plus.About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Jason from LSKDJason is Founder and CEO of Australian functional sportswear & streetwear brand LSKD, whose mission is to inspire people to chase the vibe through sport, fitness & adventure. Jason also has a huge passion for sport, fitness & adventure himself. In the early days Jason’s goal was to become a professional motocross athlete. At that time their brand was called LKI which was from 2007-2018 before changing to LSKD in September 2018. You can contact Jason at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Simon Griffiths, Co-founder and CEO of Who Gives A Crap, a direct to consumer toilet paper brand who have revolutionised the product, offering subscription, funky packaging and a certain cool factor. What’s more, they donate 50% of their profits to help build toilets in developing nations with a goal to make sure everyone in the world has access to proper sanitisation.Links from the episode:PatagoniaNikeHow I Work with Amantha ImberThe Journal. (The Wall Street Journal)How I Built This with Guy RazThe Who Gives A Crap Story | #052 Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Simon Griffiths from Who Gives A CrapSimon Griffiths is the CEO of Who Gives A Crap, the Aussie brand that sells good looking, forest friendly toilet paper, paper towels and tissues direct-to-consumer. Who Gives A Crap donates 50% of their profits to help build toilets for those in need. As much as Simon loves toilet paper, Simon started the business for it’s impact, with the company on a mission to improve access to hygiene, clean water and basic sanitation in developing countries. Since founding the company back in 2013, Who Gives A Crap has donated more than $8 million.You can contact Simon at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.