Podcasts about audienceplus

Send us a textIn this episode of The Magnetic Boss Podcast, we chat with PR expert, Alessandra Pollina—the founder of Quotable Media Co—to dive deep into the power of public relations for building a magnetic brand. Alessandra shares her unconventional journey from starting in restaurant PR to growing a full-service media company, revealing how authentic connections and earned visibility can set your brand apart. We explore:• How referral-based beginnings and niche expertise paved the way for rapid growth• The difference between earned media coverage and paid advertising• Actionable steps for entrepreneurs—from perfecting your brand's visual assets to crafting the perfect pitch—so you're ready to get noticed• The role of strategic collaborations in establishing trust and authority with your audiencePlus, learn about the exciting opportunity with the Creatrix Mastermind—a supportive, transformative community designed to help you ignite your magic and scale your business.Tune in for a deep dive on leveraging PR to create lasting impact and build a magnetic business that stands out in your industry.Alessandra Pollina is the founder of Quotable Media Co., a PR and media agency which works to elevate women-led brands and produces Quotable: A Female Entrepreneur Podcast and Quotable Magazine. She also hosts PR workshops and educational programs for small business owners and runs the Female Founders of Boston networking group. Alessandra sits on the board of the Massachusetts chapter of the National Organization for Women (Mass NOW), and was awarded the 40 Under 40 from Boston Business Journal in 2022. She's based in Boston, where she lives with her husband and 9-year-old son. Find her at quotablemediaco.com. Get access to her DIY Resources.Support the showIf you enjoyed this episode, subscribe wherever you are listening. Your iTunes reviews help the show impact more Magnetic Bosses just like you. Share this episode on IG and tag @calandra.martin so I can thank you personally! Start your FREE Honeybook trial and save 30% off your first year with my affiliate link. ✨ https://share.honeybook.com/magneticboss

“If you're a content marketer, it's probably the golden era of your practice coming, because creativity is going to be rewarded,” says Anthony Kennada, Founder and CEO of AudiencePlusIn this episode of The Content Cocktail Hour, Anthony Kennada, founder and CEO of AudiencePlus, breaks down a major announcement—the merger of AudiencePlus and The Juice. They discuss how this game-changing move brings together two companies that were tackling the same challenge from different angles, ultimately empowering B2B marketers to create, distribute, and convert content more effectively than ever before. Jonathan and Anthony explore the state of B2B marketing today, why traditional lead-generation tactics are failing, and how AI, first-party data, and owned media are shaping the future. In this episode, you'll learn:Why traditional inbound marketing is broken—and what's replacing itHow first-party data and AI are reshaping B2B content strategiesThe real reason brand and demand should never be separateResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Connect with Anthony on LinkedIn: https://www.linkedin.com/in/akennadaExplore AudiencePlus: https://audienceplus.comTimestamps:(00:00) Intro(01:27) Why the old marketing playbook no longer works(07:36) The myths and realities of multi-touch attribution(13:30) The role of AI and first-party data in marketing's future(15:41) The real reason marketing budgets get cut(21:10) The dark social dilemma: Can it actually be tracked?(22:15) How AudiencePlus and The Juice are combining forces

You may have heard the phrase, "every company is a media company"—but what does this actually mean for B2B? How do you go about building an audience, what content should you use, and how should you measure it? Here to answer these questions is category-creating CMO and founder, Anthony Kennada. He helped pioneer the category of customer success as founding CMO at Gainsight, and today is helping B2B companies develop owned audiences as CEO of AudiencePlus. Anthony is a great marketer who has thought deeply about how brands should develop relationships with audiences for the long term. This wide-ranging conversation explores many facets of how to put this into practice. Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest Anthony Kennada is the co-founder and CEO of AudiencePlus—building software, content, and community to help every company become a media company.Prior to founding AudiencePlus, he served as the CMO of companies like Hopin, Front, and Gainsight. At this last company, he and his team are credited with creating the Customer Success category. Anthony is also the author of Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love, which debuted as a number one new release on Amazon.https://www.linkedin.com/in/akennada/Key Topics[00:00] - Introduction[01:43] - Evolving through growth stages at Gainsight[06:40] - Category creation[14:09] - Why should every company be a media company? [24:31] - Metrics for audience marketing[34:47] - Partnering with content creators[40:25] - Edutainment[44:29] - Golden HourThanks to Our SponsorBig thanks goes out UserGems for sponsoring today's episode. We all know running outbound is a huge pain—you need to manage a dozen different tools and data sources and it takes ton of manual work to keep it all going. UserGems solves that with one platform to capture signals and automate next steps with workflows and AI.You get a library of the most impactful signals in one place, automated playbooks to make sure your team executes consistently, and Gem AI to create personalized messaging for each prospect. So stop wasting time and start targeting your most promising buyers with less headcount. Click the link below for a special offer just for my listeners. Try UserGems Resource LinksWhy Every Company is Becoming a Media Company | AudiencePlus Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter

In this riveting episode of the Belkins Podcast, join host Michael Maximoff as he delves into a candid conversation with Anthony Kennada, Founder & CEO of AudiencePlus. Discover the unfiltered realities of being a first-time founder, the highs and lows of building a company from the ground up, and the crucial lessons learned along the way.Anthony shares invaluable insights into the challenges of year one, the strategic vision for 2024, and the transformative power of owning your audience. Whether you're a budding entrepreneur or a seasoned professional, this episode offers a wealth of knowledge and inspiration.

Anthony Kennada is is co-founder & CEO of AudiencePlus, a company building software, content, and community to help businesses become media companies. Prior to founding AudiencePlus, Anthony served as the CMO of Hopin, Front, and Gainsight.In this episode, they discussWhat it means to be a media companyBuilding an audience from scratchWhy building community is important in B2B marketingTimestamps(00:00) - - Introduction and context from Anthony Kennada. (05:00) - - Definition and evolution of becoming a media company. (10:00) - - The importance of building an audience and brand-oriented marketing. (15:00) - - Discussion on content production and budget constraints. (20:00) - - Community building and its significance in B2B marketing. (25:00) - - The relationship between audience and community in marketing strategies. (30:00) - - Efficient growth strategies and the role of organic growth. (35:00) - - Building an audience from scratch and effective distribution strategies. (40:00) - - Overcoming challenges in the current economic climate. (45:00) - - Reflection on past marketing mistakes and learning from them. (50:00) - - Discussion on category creation and its impact.

Sales can feel like an echo chamber where everyone talks about the same EXACT strategies. Yet, some go on to win President's Club and others struggle to hit their number. There's no silver bullet to succeed in sales. However, 5x Presidents Club winner, Brian LaManna, will share 18 strategies that, when put together, will set you apart from any other seller out there. You'll Learn:How to differentiate yourself in the sales process18 uncommon, yet proven prospecting strategiesHow to never give an inch on pricing during negotiation The Speakers: Jed Mahrle and Brian LaMannaIf you want to catch The Daily Sales Show live, join here:https://hubs.la/Q01yLCGf0Follow Sell Better to get the latest actionable tactics from sales pros at the top of their game:https://hubs.ly/Q01tLYNJ0Explore our YouTube Channel:https://hubs.la/Q01N39ks0Thank you to our sponsor: AudiencePlus and Spekit

Ghosting isn't a black hole, even if it always feels that way.Most prospects ghost for the same reasons– and understanding those is the key to dealing with buyers going dark.Join us to get a few strategies you can use right away to eliminate most ghosts before they have the chance to disappear. And if a few people still decide to leave you hanging, you'll learn the best way to reach out if you want a reply. You'll Learn:The #1 deal killer in every industryThe main reasons people ghost after a demoHow to overcome common ghosting excusesThe Speakers: Will Aitken, Maria Alice Gomes and Michael ManziIf you want to catch The Daily Sales Show live, join here:https://hubs.la/Q01yLCGf0Follow Sell Better to get the latest actionable tactics from sales pros at the top of their game:https://hubs.ly/Q01tLYNJ0Explore our YouTube Channel:https://hubs.la/Q01N39ks0Thank you to our sponsor: AudiencePlus and Apollo.io

In this ep, we're slowing it down and taking a step back into the past to replay this live panel from SXSW featuring Daniel, along with powerhouse marketers Ari Murray (of Sharma Brands), Mark Jung (of Nextiva), and Anthony Kennada (Co-Founder and CEO of AudiencePlus). They're breaking down exactly what makes a good media company great, why staying top of mind is essential for any brand's success, and how to increase your ROI on celebrity brand endorsements.  Plus, stay tuned for a special audience Q&A.  Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/ Follow Mark: LinkedIn: https://www.linkedin.com/in/markpjung/ Follow Anthony: LinkedIn: https://www.linkedin.com/in/akennada/  Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

This episode features an interview with Anthony Kennada, Co-Founder & CEO at AudiencePlus. In this episode, Anthony shares the many benefits of companies distributing content on their own domains, the idea of a more efficient content feedback loop, and how owned media is the way forward.Key Takeaways:The old marketing playbook no longer works. Marketers need to be asking: How can we tell more and better stories about our brand and our customers? How can we entertain and educate our prospects? The marketing industry is hungry for authenticity, so let's create compelling content and utilize more marketing automation strategies. Unearth peer-driven insights. If we can learn from what we're all doing in real time, we can fundamentally change how we think about how we're serving the right information to the right people by utilizing our peers through their expertise and insights.Owned media is the way forward. AudiencePlus is going all in on content production and events to champion brands to own their media channels.Quote: ”When you have someone that is... Opted in to your content, where we see if they're coming back, what they're watching, what topics they're interested in. And so, you know, I think part of the value proposition of what we're trying to offer is, you could get a pretty close, a pretty fast feedback loop on content you're producing today, if you're able to have the data to prove the connection to, to something else.”Sponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Anthony on LinkedInLearn more about AudiencePlusLearn more about Caspian Studios

In this episode, Tom Hunt interviews Anthony Kennada, founder of AudiencePlus. Explore his marketing journey, role as CMO at Gainsight, the AudiencePlus launch, and key insights on the future of B2B.

Today's episode features highlights from four of our past guests that shared their secrets to marketing success. Jordan Sher, the Vice President of Corporate and Brand Marketing at Gainsight and an advisor to AudiencePlus, broke down how earned media can influence performance marketing. Isaac Ware, the Director of Demand Generation at UserGems, shares how to The post Four marketing leaders share their secrets to success – # 109 appeared first on WebMechanix.

How do you adjust your approach when moving from a vertical marketing approach to horizontal? This is what Ronnie Higgins experienced when starting his current role as Director of Content at OpenPhone. Ronnie joins the show to talk about marketing strategy, their AI policy and his determination to avoid what he refers to as a ‘gray goo of content' that has been just further exasperated since the arrival of AI. Ronnie also shares some brilliant thoughts on SEO strategy, what makes high-value content, the importance of conceptual, strategic and tactical layers in B2B SaaS content, and lots more. Our host, Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Find out about: The best content to outsource Why we are experiencing a ‘gray goo' of content The importance of creating content holistically Important Links & Mentions Ronnie on LinkedIn https://www.linkedin.com/in/ronniehiggins/ OpenPhone https://www.openphone.com/ AudiencePlus https://saas.audienceplus.com/ Content 10x: https://www.content10x.com/

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ On this episode, Justin dives deep into the world of owned media with Anthony Kennada, co-founder and CEO of AudiencePlus. Discover why owned media is crucial for businesses, how it aligns with distribution strategies, and why many companies are missing out on its potential. Anthony shares insights on the current landscape of owned media in B2B, and provides guidance on where businesses should be headed as we approach the next decade.LinkedIn: @justincsimonTwitter @justincsimonEmail: hello@justinsimon.coThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

With SaaStock and its incredible lineup of speakers in town, Chris was lucky to be able to do some in-person interviews for Revenue Vitals! In this episode, Anthony Kennada, CEO of AudiencePlus chats with Chris about building relationships with your audience and how to streamline and refine your content creation strategy. They covered: How to produce and distribute content in the most consumable format How to avoid common content creation pitfalls Transitioning from CMO to CEO Anthony's personal journey through this shift Balancing the idea of “firing yourself” from the CMO role and maintaining a personal brand The biggest challenges and process of self skill discovery And more! Then, Anthony turns the questions back on Chris to talk about breaking through the algorithm and making a LinkedIn strategy work more effectively. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

＜参照記事＞ AudiencePlus wants to help every company run its own media platform https://techcrunch.com/2023/05/11/audienceplus-wants-to-help-every-company-run-its-own-media-platform/ メディア掲載、年24本！　個人店がnoteで成果出す2つのコツ https://xtrend.nikkei.com/atcl/contents/18/00786/00011/ Your New KPIs to Gauge Content Quality https://sparktoro.com/blog/your-new-kpis-to-gauge-content-quality/ ＜出演＞ 田中　https://twitter.com/shinjitnk1 三友　https://twitter.com/naokky 伊東　https://twitter.com/noriaky 三澤　https://twitter.com/creatry

Just as a diligent gardener cultivates a seed into a flourishing plant that provides nourishment, so does a savvy entrepreneur nurture their audience before introducing a product. Whether you're tending to a garden or building a business in the B2B SaaS world, the principle remains the same: understand your environment, your seed (or idea), and its potential yield. In the business context, this means knowing what your customers need before planting the idea that becomes your product, thus creating a fertile ground for successful launches and enduring customer relationships.Enter Anthony Kennada, CEO and Co-Founder of AudiencePlus, and a true connoisseur of audience cultivation. Embodying the "Audience before Product" approach, Kennada accentuates the necessity of comprehending your target persona and curating content specifically for them. With hands-on experience in discerning his audience's preferences before launching a product, Kennada's expertise in audience building across various channels is invaluable. Today's episode will probe into Kennada's unique insights on audience building and explore the benefits of prioritizing your audience before product development. Join us for this enlightening discussion and learn how to nurture your own audience garden.High Level Overview:Prioritize audience building: Anthony Kennada emphasizes the importance of developing an audience before creating a product, ensuring a strong foundation for product-market fit and better customer engagement.Understand your target persona: Anthony suggests deeply understanding your target persona to tailor content and narratives that resonate with them, fostering a stronger connection with your audience.Test and learn from various channels: Anthony shares his experiences testing different channels, like LinkedIn and TikTok, and learning from the results to optimize audience engagement and growth.Start small and iterate: Anthony encourages starting with a small team and low-budget projects, learning from your experiences and iterating to improve your audience building efforts over time.Build a muscle around content creation: Anthony highlights the importance of practice and consistency in content creation to improve your skills and build a stronger connection with your audience.Audience Building 101Audience building is the process of cultivating a loyal and engaged following for your business, nurturing their needs and desires, and establishing strong customer relationships that pave the way for successful product launches. Throughout our interview, Anthony stresses the importance of what this means and how de-platforming your audience from social media sites is crucial. Here are some strategies to think about.Identify your target persona: Take the time to research and understand the demographics, psychographics, and behavior patterns of your ideal audience members. This includes their preferences, pain points, and motivations. Developing a comprehensive persona helps create a strong foundation for your audience building efforts and ensures that your messaging is relevant and impactful.Develop tailored content: With your target persona in mind, create content that addresses their unique needs, interests, and challenges. This could include blog articles, videos, webinars, or podcasts that provide valuable information and insights. By offering content that resonates with your audience, you'll be able to foster a stronger connection and enhance their trust in your brand.Experiment with various channels: Explore different platforms and media types to reach your target audience effectively. For example, try using social media platforms like LinkedIn, TikTok, or Twitter to share your content, or consider launching a podcast or video series. Regularly analyze the performance of each channel and adjust your strategy accordingly to maximize engagement and reach.Iterate and improve: As you test different content formats and channels, pay close attention to your audience's responses, engagement levels, and feedback. Use this data to refine your approach, optimize your efforts, and continuously improve your audience building strategy. This iterative process will help you stay attuned to your audience's preferences and ensure that your messaging remains relevant and effective.Be consistent: Consistency is key in audience building. Establish a content schedule and stick to it, regularly producing and sharing high-quality content with your audience. Consistent engagement helps maintain a strong connection with your audience, builds trust, and positions your brand as a reliable source of valuable information.By implementing these strategies, you'll be well on your way to building a loyal and engaged audience for your SaaS business. Remember that audience building is an ongoing process, requiring continuous learning and adaptation to stay connected with your audience and meet their evolving needs. With dedication and persistence, your audience building efforts will lay the groundwork for long-term success and growth.Further LearningsFollow Anthony on LinkedIn and Twitter.

It used to be that having a corporate blog and some paid content was the gist of your marketing department's content efforts, and that was enough. 

Today's guest is a marketing leader and creative idea-generator. They have a strong background in communications and brand development. Jordan Sher is the Vice President of Corporate and Brand Marketing at Gainsight and an advisor to AudiencePlus. Jordan broke down the benefits of earned media, the best practices for writing press releases, and what ChatGPT The post Increase awareness with earned media appeared first on WebMechanix.

Are you leading with value? Where are you sending your audience other than talking to sales and trying the product? Leading with value, which involves building a relationship with your audience and owning the distribution of your content, increases your conversion rate as a B2B company.In this episode of The Capital Stack, we have Anthony Kennada, the co-founder and CEO of AudiencePlus. They're building software, content, and community to help every company become a media company. We discuss what it means to bring the idea of building thought leadership as a brand in SaaS and producing audience-engaging content.Listen in to learn how AudiencePlus can help you receive your audience's data and understand the type of content they're interested in. You will also learn the importance of focusing on creating authentic content as an early-stage startup to build an audience and brand.What You Will Discover:· [00:00] Intro· [02:02] Anthony on his career journey and how he's bringing the idea of building thought leadership as a brand in SaaS.· [05:31] How to build a relationship with an audience while owning the distribution of your content.· [08:55] How AudiencePlus can help you receive your audience's data and understand them. · [13:08] How SaaS companies can use AudiencePlus data to create content and engage with their audience.· [18:06] Examples of B2B companies best in producing content and engaging with their audience.· [22:37] The value of short-form and long-form content and events in any B2B sales funnel.· [25:52] How to start creating authentic content as an early-stage startup to build an audience.· [29:34] The value of partnerships in helping you stand out and accelerate your audience-building efforts.· [31:08] Rapid questions with Anthony!Memorable Quote:· “We have a chance to 10x our web conversions by building a relationship with an audience owning the distribution of our content into that audience.”- Anthony [08:17]Connect with Anthony:· LinkedIn: https://www.linkedin.com/in/akennada/

Four marketing leaders share their lessons, learnings, mistakes, and failures from their time "in the arena" as a marketing leader. Shauntle Barley is Director of Marketing at Demandwell, Loretta Jones is VP Growth at Acceldata, Anthony Kennada is former CMO at Gainsight, Hopin, and now CEO at AudiencePlus, plus Exit Five Founder Dave Gerhardt.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfiveco***Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we've been doing it for over a decade. Learn more + get started for free at zapier.comThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Welcome to Coffee with Closers, where we sit down with inspiring entrepreneurs and leaders to learn more about their journey and the lessons they've learned along the way. Today, we are excited to have Anthony Kennada, CEO and Co-Founder of AudiencePlus. His entrepreneurial journey is one for the books – from launching successful marketing campaigns for popular companies like Hopin and Front to creating a Customer Success category at Gainsight, he's now living his own business dream. During this episode, Anthony will share his expertise on why every company needs a customer success role, what AudiencePlus is all about, and how to build an audience by creating great content. He'll also explain why CEOs should be spokespeople for their brands, how to attribute content correctly and promote it effectively, and how to find a balance between authenticity and high production quality. ------------------------------------------------------------------------------------------------------------------------------- ►Find Anthony Kennada on LinkedIn https://www.linkedin.com/in/akennada/ ►Visit AudiencePlus at https://www.audienceplus.com/ -------------------------------------------------------------------------------------------------------------------------------

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Anthony Kennada, Co-Founder & CEO at AudiencePlus, who shares why SaaS companies/ CEOs need to figure out owned media (and fast!). Co-Founder and CEO of AudiencePlus, the leading owned media platform that's building software, content, and community to help every company become a media company, Anthony was previously CMO of industry-leading SaaS companies like Front, Gainsight, and Hopin. In this episode you'll hear: ⚡️ Why Anthony made the leap from CMO to Founder & CEO ⚡️ If media should be a CEOs priority in today's economy ⚡️ Why algorithms are working against us ⚡️ If third party cookies are going away ⚡️ Hardest thing about building a startup in 2023

In this podcast episode, we discuss the impact of the ongoing recession on content teams, which are often the first to face budget cuts. Many companies perceive content teams as dispensable, but our guest, Anthony Kennada of AudiencePlus, argues that content is essential for marketing success. As Kennada puts it, "Without content, there is no marketing. Content is the flywheel that makes marketing happen."Anthony explains why companies should keep their content teams, emphasizing their role in content distribution. He also discusses the shift in consumer behavior and how people consume content. According to current trends, as Anthony notes, content built around consumers, and not an algorithm, will drive business growth in 2023. 

Podcast SummaryIn this conversation with Ryan Narod, Head of Marketing at Mutiny, he talks about revenue orchestration. Today, you'll hear about the strategies and tactics Ryan has used, orchestrating team structures, keeping the teams in sync, running regular experiments, approaching measurement, and what Ryan would've done differently.Prior to joining Mutiny, Ryan has served in numerous marketing roles, including as the Product Marketing Manager at Google, and Head of Marketing at Radar, as well as serving as a contributor to TechCrunch and Advisor at AudiencePlus.Episode Outline[05:27] Strategies and tactics[09:01] Orchestrating the team structure[11:30] Keeping teams in sync[13:33] Running experiments[15:10] Measurement[17:08] What would Ryan do differently?[18:49] Mutiny's motionConnect with RyanWebsiteTwitterLinkedInConnect with Matter MadeMatter MadeLinkedIn (Eli)

Anthony responds to 7 quick fire questions from Daniel in this fireside chat.Get to know the B2B content marketer better and hear what motivates and inspires him.Follow Anthony:LinkedIn: linkedin.com/in/akennadaTwitter: https://twitter.com/akennadaKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Anthony Kennada is is co-founder & CEO of AudiencePlus, a company building software, content, and community to help businesses become media companies. Prior to founding AudiencePlus, Anthony served as the CMO of Hopin, Front, and Gainsight.Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.https://www.demandwell.com/Demandwell is the best SEO solution for B2B SaaS marketers. They've helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus's make organic search their number one source of demosHere's how it works: Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.  Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.  Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.  SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you're ranking relative to your competitorsGo to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

How do you create the kind of content your audience actually wants? Anthony Kennada is solving the problem for B2B companies with AudiencePlus, building software, content, and community to help every company evolve their content and media marketing.Daniel and Anthony get into distributing content in a meaningful way, the community-led growth trend, and why people buy from people.Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers' attention with Semrush. For next level online marketing visit semrush.com/free and try it free for 7 days.Follow Anthony:LinkedIn: linkedin.com/in/akennadaTwitter: https://twitter.com/akennadaKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHow to Write Content For a B2B AudienceIf you have an B2B business, you know how challenging it is to market to businesses instead of consumers. That's why B2B marketing requires a different approach than content marketing aimed at consumers. Whether you're creating new content or updating old materials with new target audiences in mind, here are some tips on how to write content that resonates with a B2B audience. Write Content With a B2B PerspectiveFirst and foremost, always think about your business from a business perspective. Forget about the customers for a second and think about what your business needs to do. What do your customers want? What do you need to do to make sales? What's the pain-point you're trying to solve? At the end of the day, the customer will benefit from your product or service. But they have no investment in the success of your business beyond their own experience with your product. Use Short Sentences And ParagraphsLong words and sentences are intimidating to read. They make your content hard to read and difficult to process. Plus, if your reader has to keep going back and re-read a sentence, it's easy to lose interest and stop reading altogether. Keep sentences short, and use short paragraphs (maybe two or three sentences max). When you have a lot of content to get out there, try to keep it to a single idea per paragraph. When you have too much to say, it's easy to confuse your readers. Break up your content into smaller, bite-sized pieces and make it easier to digest. Be Ultra-Specific.You don't have the luxury of being vague when you're marketing to businesses. You can't just say “our product will improve your customer experience.” Instead, you have to be ultra-specific. In the example above, you'd have to say something like, “our product will reduce your customer-cancellation rate by X percent.” Businesses don't care about what's possible or what you hope to achieve. They care about what's certain. And you have to give them...

Today we are featuring an episode from a new show: Owned, a series exclusively on AudiencePlus co-hosted by Anthony Kennada and B2B Growth's own, James Carbary. Owned is a show that tears down popular consumer media brands and applies key learnings to B2B companies who are building their owned media strategy. To watch the full episode, get notified of future releases, get access to exclusive content, and more, subscribe for free at audienceplus.com.

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA Anthony Kennada is a B2C marketer trapped in a B2B body (I can SO relate). I met Anthony through Pavilion where he was teaching a course in CMO School about how and why companies are increasingly becoming media companies. Anthony is co-founder and CEO at AudiencePlus where the team is building software, content, and community to help every company become a media company. Prior to AudiencePlus, Anthony was CMO of Hopin and Front. He's worked at Box, LiveOffice and Symantec. Anthony was the founding CMO at Gainsight where he and the team created the Customer Success category and fueled the company's growth from $0 to $100M+ ARR, and eventual acquisition by Vista Equity at a $1.1B valuation. Here's what we hit on: Why are companies increasingly becoming "media companies," why it's easier today more than ever and will continue into the future; Why gating content is no longer necessary or preferred; Instead of gating content, what can companies do instead (HINT: emails are important so you do need emails, you just need a better way for people to share their email address); "Community-led marketing" - what's all the fuss, let's define what this means and explain how this works and how can early stage startups leverage this marketing play; You gotta hook them on social media with video clips (demand creation) then bring them back to your website (demand capture) - but how to best run this play and who's doing this well; Why engagement with your company's content is an important leading indicator to EVERY business outcome (e.g. sale, renewal, expansion, adoption, etc.) and not just a TOF strategy; Anthony shares more about building AudiencePlus; At the very end, Anthony asks me his burning question. You can find Anthony on LinkedIn: www.linkedin.com/in/akennada/ Find out more about AudiencePlus: https://www.audienceplus.com/ This episode is sponsored by UMSO, the website builder for startups. Visit umso.com/MSM to learn more and use the code MSM20 for a 20% discount on your first three months. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review. And whenever you're ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. GTM bootcamp for EdTech Founders (sign up for the next cohort) >> https://gofuelsales.com/edtech-bootcamp/ 3. Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov --- Send in a voice message: https://anchor.fm/anna-furmanov/message

B2B marketing is stuck. The entire old-school marketing playbook is completely broken. Optimizing a revenue engine is a lot like optimizing processes in a manufacturing plant to be more efficient. But in order to optimize your process, you need to first get started. Too many teams try to start by doing everything at once. You need to take baby steps. Figure out how to run a live event that people want to come to. Use the qualitative feedback from that event to learn if people are engaged; are they leaving halfway through? Are they asking questions? Are they coming back week after week? Etc. Then figure out how to use that content to drive short form channels where your audience is already congregating, like LinkedIn. Again, collect the qualitative feedback. Are people commenting? Are they tagging co-workers? Are they starting conversations with you in DMs? These are all signals that your content is working. Once you learn that your messaging is hitting, then you can start amplifying that message through paid media to your ideal customers and step out and try new channels. In this episode, Chris talks about the process in which he did this at Refine Labs, but more importantly the strategy behind the content: Communicating a message over collecting a lead. Join us every Tuesday at 3:00 PM ET to ask your question on TikTok by following @chriswalker171 Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

In this final episode of our 3 part series all about webinars, I'm addressing the topic of scripting⁠.It can be a powerful way to concisely get your point across, ensure you hit the essential talking points and mail your pitch— but scripting can also tank engagement and audience retention.So join me inside this episode to learn my top 3 scripting secrets (hint: it's very limited and some very strategically).In this episode, you'll learn:What it means to use intentional scriptingHow to script in a way that serves your audience (not yourself)The 3 specific spots on a webinar to script so you get to the point faster and connect more effectively with your audiencePlus actionable tips on how you can apply this on your next webinar>>Grab the show notes and full episode transcript here. ➡️http://heathersager.com/blog/124>> AND HEY! ARE YOU AN ONLINE ENTREPRENEUR WANTING TO ATTRACT DREAM CLIENTS? Join me on my FREE TRAINING where I'll teach you how to nail your message when speaking on podcasts, live video and other virtual stages to grow your online business.  ➡️ https://www.heathersager.com/speak>> Grab my free guide to speaking on stages to grow your authority. ➡️https://www.heathersager.com/5steps>> JOIN INFLUENTIAL SPEAKING FOR ONLINE ENTREPRENEURS, our free Facebook community where you can ask questions and connect with other business owners leveling up their speaking and marketing chops.  ➡️http://heathersager.com/community>> CONNECT WITH HEATHER ON INSTAGRAM @theheathersager for daily tips and inspiration.  ➡️https://www.instagram.com/theheathersager/

Should you share your guest with another podcast host? I was asked this question by an entrepreneur today.  I answer this question of whether to build, borrow or lend your guest to another podcaster on this show, and look at what decisions to take including:- The stage of your business- Your level of technical preparedness- The scale of your audiencePlus many more considerations to guide you on your way to getting noticed.This is a podcast for you if you are finding getting noticed is proving harder than you thought. On this show you will discover free and effective ways to get your business recognised and understood by the people who matter to you.I interview other entrepreneurs, marketing experts and also share some of my experiences from over 25 years as entrepreneur including setting up an international public relations agency network.My name is