Podcast appearances and mentions of brenda bence

In this episode of The Brand Called You, Global top-ranked executive coach Brenda Bence shares her journey from managing billion-dollar brands to coaching top leaders across six continents. She dives into imposter syndrome at the C-suite, global leadership challenges, and powerful habits that drive real impact. A must-watch for leaders navigating complexity in today's fast-paced world.00:37- About Brenda BenceBrenda is ranked number three executive coach globally.She's a billion dollar C-suite coach.She's also an author of several award winning corporate and leadership branding books.

Thank you for all of your support. Please let us know what you think about our podcast and what topic you may want to hear from us. Leaders, Lead Well!For the sixth time in the past seven years—2019, 2020, 2021, 2023, 2024, and 2025—Globalgurus.org has recognized John Mattone, founder of John Mattone Global (JMG), as the prestigious world's #1 executive coaching authority. Notable leaders such as Peter Chee, Brenda Bence, and Tony Robbins follow closely behind in the rankings.What has propelled John Mattone to such remarkable heights, shaping him into a globally celebrated figure, and establishing JMG as a leader in executive leadership and cultural development?Nick Mattone, CEO of JMG, an esteemed expert in executive leadership development, joins Rich and Maikel on this episode of Mainline Executive Coaching ACT to discuss the extraordinary journey of JMG and the critical importance of developing leadership at all levels. Leaders, Lead Well!Thank you to all of our listeners in over 80 countries and 850 cities worldwide, we greatly appreciate your support! We truly hope that what we bring to our listeners will improve your ability as leaders.Mainline Executive Coaching ACT has been recognized by FeedSpot as one of the top Executive Coaching Podcast in the world based on thousands of podcasts on the web and ranked by traffic, social media, followers & freshness.https://blog.feedspot.com/executive_coaching_podcasts/ John Mattone Global: https://johnmattone.com/ Rich Baron:rbaron@richbaronexecutivecoaching.comhttps://www.linkedin.com/in/rich-baron/https://www.richbaronexecutivecoaching.com/Maikel Bailey:mbailey@intelligentleadershipec.comhttps://www.linkedin.com/in/maikelbailey/https://maikelbailey.com/

Brenda Bence shares her experience working with a CEO and CFO in a publicly listed company on the New York Stock Exchange. The engagement focused on CEO succession planning and developing the CFO as a potential successor. Brenda emphasizes the need for coaches to watch for patterns among stakeholders and explore any outliers in feedback. She also discusses the importance of coachability and working with clients who are hungry for change

Ever wonder how you can supercharge your book sales by tapping into the corporate world? Tune in this week for an interview with Brenda Bence, a certified global executive leadership coach. With over 100,000 books sold, Brenda shares her innovative strategies and insights for selling books to the C-suite.Key takeaways include:Bulk Sales and Customization: Sell books in bulk and customize for companies to maximize impact.Consistent Marketing and Unique Approaches: Use weekly marketing and integrate your book into services to attract high-level clients.Diverse Revenue Streams: Boost income with coaching, speaking, training, and online courses from your book.High-Level Endorsements and Launches: Get top endorsements and host big launches to attract corporate clients.Customer Relationship Management: Provide excellent service, collect feedback, and enhance client relationships.Don't miss this episode if you want to boost your book marketing and make a mark in corporate circles.Here's how to connect with Brenda!*************************************************************************70% OFFER ENDS June 15th! SNAG READERS WITH SIZZLING VISUALSStruggling to make your book stand out? Discover how professional images can: Craft an unforgettable brand that attracts fans for life Ignite sales with visuals so hot they're impossible to ignore Profit from imagery that oozes quality and professionalism Click here to create stunning marketing materials that turn window shoppers into die-hard readers! 70% OFFER ENDS June 15th! ************************************************************************

The final episode of 2023 where we reflect on the wisdom shared throughout the year. We're delving into a treasure trove of insights from remarkable guests, each offering a unique facet of the journey towards a fulfilling life.

How do we make it to CEO? And how do we succeed as a CEO? That's the focus of this podcast episode. We have with us Brenda Bence, a top ranked executive coach, member of the professional speaker hall of fame, and an award winning author. With offices in the US and Asia, Brenda has coached 1000 senior leaders from 60 nationalities across 70 industries. She's coached CEOs and board chairs of companies listed in NYSE, NASDAQ, LSE and the Honk Kong Stock Exchange.Brenda has been consistently ranked a top 10 coach by various surveys, holds an MBA from Harvard Business School and has been  featured in Fortune, NBC, Financial Times and more. In our chat, Brenda and I are going to break down how you can make that big leap to CEO. We'll talk about when you should start getting ready, how to prepare, what CEOs really do, and how to not just survive but thrive as a CEO. Episode Shownoteshttps://howtolive.life/episode/053-how-to-become-a-CEO-with-Brenda-BenceRelevant Linkhttps://brendabence.com/Leave us a messagehttps://howtolive.life/contactFollow usLinkedin: https://www.linkedin.com/in/sharadlal24/Facebook: https://www.facebook.com/PodcastHowtolive/Instagram: https://www.instagram.com/podcasthowtolive/Information on Podcast & Hosthttps://howtolive.life/

"What you have to do is learn to get comfortable with the uncomfortable; you have to learn how to manage in a world that is constantly changing".Are you wondering how to effectively lead in an environment filled with constant uncertainty?Look no further! We recently had the opportunity to sit down with Brenda Bence, who coached over 1000 leaders and is the author of 11 acclaimed corporate leadership branding books. Brenda shared some invaluable strategies to help leaders navigate and thrive in today's complex workplace.These are the topics covered during the conversation:✅ How to embrace uncertainty and change.✅ Recognise the diverse motivations of individuals.✅ How to can leaders use feedback more effectively✅ How to use "vulnerability" to build trust?✅ How to build your personal brandingMore about Brenda:Website: www.BrendaBence.comLinkedIn: https://www.linkedin.com/in/brendabence/Instagram: https://www.instagram.com/brenda.bence/?hl=enFacebook: https://www.facebook.com/BrendaBenceInternationalTwitter: https://twitter.com/BrendaBenceMore about Rodrigo and Something Bigger:Linkedin: https://www.linkedin.com/in/rodrigocanelasInstagram: https://www.instagram.com/rodrigocanelasTiktok: https://www.tiktok.com/@rodrigo_canelasWeb: https://www.somethingbigger.com

What are the five words that define you? How do you combine Leadership and Branding into a tapestry of communication to build billion-dollar businesses?  To be a great brander, you must know the inner workings of people. Says my next guest, Brenda Bence. Bence is very clear on her goals and knows what success looks like, and works towards that.   Her Five Words are  Expert, Professional, Approachable, Engaging, and Humorous. She asks, “What are the self-limiting beliefs holding you back from being truly fulfilled in your work?  Listen to this Brand Master episode and learn how stress impacts your brand.  Learn about The way people perceive, think, and feel about themselves and the outside world, and how to achieve a change in perception.  Leadership is foundational in how you are BEING, not Doing, says Brenda..  What you Focus on Grows. Do you focus on fear or the joy of Potentiality and Possibility?  As a Certified Global Executive Leadership Coach, Brenda Bence works with leaders at the highest levels of major multinationals worldwide.  Known for inspiring long-lasting, positive changes in mindset and behavior, Brenda has coached over 1,000 executives from 60 nationalities and 70 industries. Recognized by Thinkers50 as a World Leader in Coaching, Brenda is also consistently ranked by GlobalGurus as a Top 10 Executive Coach and a Top 10 Branding Guru. With an MBA from Harvard Business School, Brenda began her career building mega brands for companies like Procter & Gamble and Bristol-Myers Squibb, where she was a senior executive responsible for billion-dollar businesses across four continents and 50 countries.  Brenda then left the corporate world to start her global executive coaching and motivational speaking business. Today, she is trusted by many of the world's most recognized companies. Given her experience as a Fortune 100 leader, Brenda brings to her coaching practice first-hand knowledge of the challenges top executives face in today's rapidly changing and uncertain times. A pioneer and thought leader in Leadership Branding, Brenda is also one of a handful of professional speakers worldwide who have earned the title of Global Certified Speaking Professional. The author of 11 award-winning coaching, leadership, and branding books, Brenda has also been featured in several hundred media outlets and publications worldwide. As a sought-after podcast guest, Brenda offers listeners fresh perspectives and new ways of reframing situations.  Having lived outside her native homeland for 20+ years, Brenda has learned to approach life and career with a good dose of humor. She is an avid Mahjong player and has fuddled her way through trying to learn six foreign languages.Let Us Welcome Brenda Bence to the Follow The Brand Podcast

Today I'd like to welcome Brenda Bence. Ranked by both Thinkers50 and Global Gurus as one of the world's top executive coaches, Brenda is passionate about two things – branding and leadership – and how the two work together. As a member of the “Billion Dollar Coaches Club,” she has coached dozens of C-Suite executives from many of the world's largest corporations. With an MBA from Harvard Business School, Brenda made a name for herself when building mega brands for Fortune 100 companies like Procter & Gamble and Bristol-Myers Squibb, where she was a senior executive responsible for billion dollar businesses across four continents and 50 countries. Connect with Brenda on Linkedin or email her at Brenda@brendabence.com

In this episode of Come Rain or Shine, Brenda Bence joins the show to discuss how to let your brand speak for your reputation. While most associate branding with marketing, as Brenda explains, the best brands start with you. As with any brand, you must define it and communicate it consistently without afflicting damage. Granted, this is easier said than done; however, by seeking opportunities to fill functional and emotional needs within our service, we can begin to find our personal brands emerge. As Brenda continues, we must consider the emotional needs of our audience and seek to solve them when putting forth our best effort. After all, great brands bring out strong emotions which can only be built through relationships and genuine inquisition. Resources: Website: https://brendabence.com/ Linkedin: https://www.linkedin.com/in/brendabence/ Connect with Dan: www.dancockerell.com Instagram - https://www.instagram.com/dancockerell/ LinkedIn - https://www.linkedin.com/in/dancockerell/ Facebook - www.facebook.com/dancockerellspeaker Quotes: “When you solve an emotional need, you have built a brand.”

My guest today is Brenda Bence, President of Brenda Bence International. I asked Brenda to outline what she considers are key leader concerns. The list was concerning but a reflection of the issues critical to leaders. Brenda identified the following issues: (1) uncertainty, (2) geo-political issues, (3) the Great Resignation, (4) both leader and team member burnout, and (5) leadership is becoming personal - leaders must engage with employees who are looking for work to meet their specific needs. Brenda connected these issues by arguing that leaders have no road map to help them engage with these issues. You can find out more about Brenda here: Brenda Bence International Salric Podcasting You can contact me through LinkedIn, by emailing me at TLbyEricPerez@gmail.com or by checking out Salric Podcasting. Accessing the podcast Talking Leadership multiple platforms: YouTube, PodBean, Apple Podcasts, iHeartRADIO, Spotify, STITCHER and Google Podcasts.

Join us on Be Brave at Work as we speak with Brenda Bence. Brenda knows top talent. Ranked by both Thinkers50 and Global Gurus as one of the world's top executive coaches, Brenda is passionate about two things – branding and leadership – and how the two work together. As a member of the “Billion Dollar Coaches Club,” she has coached dozens of C-Suite executives from many of the world's largest corporations. With an MBA from Harvard Business School, Brenda made a name for herself when building mega brands for Fortune 100 companies like Procter & Gamble and Bristol-Myers Squibb, where she was a senior executive responsible for billion dollar businesses across four continents and 50 countries. Links of Interest LinkedIn Twitter Facebook Website The Forgotten Choice - Shift Your Inner Mindset, Shape Your Outer World A special thank you to our sponsor, Cabot Risk Strategies. For more information, please visit them at CabotRisk.com Please click the button to subscribe so you don't miss any episodes and leave a review if your favorite podcast app has that ability. Thank you! More information about Ed, visit Excellius.com © 2022 Ed Evarts

What if I told you could sell 100,000+ books OFFLINE? And use a book to grow your corporate consulting & speaking business. Today I'm joined by Self Publishing School author Brenda Bence who's done just that. In this interview we talk about: -The 2 events that spurred Brenda to write her first book -Why Brenda declined traditional publishing offers and decided to self publish -How to get your book in front of corporate decision makers who can book you to speak or consult with their company (even if you don't come from the corporate world) -How to break into the corporate world and book your first deal -The exponential impact of selling one book (crazy story) -How Brenda sold over 100,000 books offline Don't miss this episode! P.S. If you want to work with Self Publishing School like Brenda did, book a call with us to talk about how we can help: self-publishingschool.com/apply

Learn the latest on executive personal branding with our guest, internationally acclaimed coach, Brenda Bence. Based in Singapore, Brenda has coached 1,000 senior leaders from 60 nationalities across 70 industries and is recognized by Thinkers50 as a World Leader in Coaching. In this practical episode, Brenda and Laura dive into the nuts and bolts of managing outside perceptions of senior leaders and why it matters so much. Turns out, you already have a personal brand, even if you didn't realize it. What you want to do is enjoy a personal brand that reflects your true values, instead of giving up on the development of that precious reputation. A few of the take-aways you can put into practice right away include: - Why even high-performers need to take charge of their personal brand - All of your stakeholders have 2 levels of needs, know which is most important to address - How branding has changed since Covid - The ideal distance between you and your laptop camera (I had to move mine!) - The truth about hybrid meetings and what to do about it (!!!) - A 5-word exercise to find out how others perceive you right now This juicy episode is brought to you by The Practical Guide to Effective Communication available on Amazon in paperback and digital format. It's got everything you need to be recognized for the value you already contribute. Find more about Brenda at https://brendabence.com/

Leadership and branding are two words that don't typically appear in the same sentence.We think of branding as something that's applied to products to give them an identity or greater consumer appeal.Leadership tends to conjure images of building team spirit or guiding a company through tough times or towards greater success.But what if to be more successful senior executives need to combine the principles of both branding and leadership?Today I'm speaking with Brenda Bence, whose has deep experience in both branding and leadership.Brenda spent 20 years working in six countries in Europe and Asia leading billion dollar consumer brands for Procter & Gamble and Bristol-Myers Squibb.Since then, she's coached over a thousand leaders from around the world and is recognized by Thinkers50 as a World Leader in Coaching.Brenda believes that every great leader has their own personal brand.  In this podcast she talks about1. What a ‘personal brand' is and why it plays a critical role for leadership success.2. How to get started identifying and building our leadership brand.3. Errors that leaders might not realise they make that undermine their brand image.USEFUL LINKSConnect with Brenda Bence on LinkedIn:  https://www.linkedin.com/in/brendabence/Brenda Bence's books:  https://brendabence.com/books-products/Brenda Bence's website:  www.BrendaBence.comBrenda Bence on YouTube:  https://www.youtube.com/c/BrendaBenceLearn about the Current Situation Sourcing:   https://thecurrentsituation.netA Seat at The Table website:   https://seat.fm

Who's your ideal client and what's the biggest challenge they face?What are the common mistakes people make when trying to solve that problem?What is one valuable free action that our audience can implement that will help with that issue?What is one valuable free resource that you can direct people to that will help with that issue?What's the one question I should have asked you that would be of great value to our audience?When was the last time you experienced Goosebumps with your family and why?The Forgotten Choice: Shift Your Inner Mindset, Shape Your Outer World Paperback EditionThe Forgotten Choice: Shift Your Inner Mindset, Shape Your Outer World Kindle EditionThe Forgotten Choice: Shift Your Inner Mindset, Shape Your Outer World Audiobook VersionGet in touch with Brenda: Website, LinkedIn, YouTube, Facebook, Instagram, TwitterLearn more about how Uwe helps in-demand professionals and their VIPs to get back their family mojo, double their financial security, and live in abundance in all areas of their life (without feeling guilty or constantly questioning themselves): Visit www.uwedockhorn.com. Or when you feel you'd be interested in working together you can Book A Chat With Uwe

Who's your ideal client and what's the biggest challenge they face?What are the common mistakes people make when trying to solve that problem?What is one valuable free action that our audience can implement that will help with that issue?What is one valuable free resource that you can direct people to that will help with that issue?What's the one question I should have asked you that would be of great value to our audience?When was the last time you experienced Goosebumps with your family and why?The Forgotten Choice: Shift Your Inner Mindset, Shape Your Outer World Paperback EditionThe Forgotten Choice: Shift Your Inner Mindset, Shape Your Outer World Kindle EditionThe Forgotten Choice: Shift Your Inner Mindset, Shape Your Outer World Audiobook VersionGet in touch with Brenda:  Website, LinkedIn, YouTube, Facebook, Instagram, TwitterLearn more about how Uwe helps in-demand professionals and their VIPs to get back their family mojo, double their financial security, and live in abundance in all areas of their life (without feeling guilty or constantly questioning themselves): Visit www.uwedockhorn.com. Or when you feel you'd be interested in working together you can Book A Chat With Uwe

BIO: Brenda Bence is one of the world's top executive leadership coaches and motivational keynote speakers. STORY: Brenda's worst investment ever was pulling out of an investment to safeguard the funds she needed to fund her new business. LEARNING: Think long-term, even in the face of heightened risk. Don't let emotions, primarily fear, impact your investment decisions. Diversify your portfolio.   “Don't let fear impact your investment decisions.”Brenda Bence  Guest profilehttps://www.linkedin.com/in/brendabence/ (Brenda Bence) is one of the world's top executive leadership coaches and motivational keynote speakers. Recognized by both Thinkers50 and Global Gurus as an expert in her field, Brenda earned her MBA from Harvard Business School and authored 11 award-winning books on leadership, coaching, and branding. Brenda left the corporate world after a successful career managing megabrands for Fortune 100 companies. She is successfully running her own business out of offices in both Singapore and the US – an experience that has given her ample opportunity to make plenty of mistakes! Brenda's latest book, https://amzn.to/3IDvWVa (The Forgotten Choice: Shift Your Inner Mindset, Shape Your Outer World), is available for sale. As a gift to listeners, Brenda has agreed to offer a complimentary copy of the https://amzn.to/3MeVVo9 (Companion Guide to The Forgotten Choice) – a workbook full of exercises to coach you through the book's core topics and deepen your self-awareness. To receive your free fillable PDF copy of the Companion Guide, email a receipt of your purchase of The Forgotten Choice book to books@brendabence.com. Worst investment everAfter 9/11, Brenda realized that she was not happy with her corporate job even though she was pulling in a very nice six-figure salary plus generous bonuses every single year. She told her husband she wanted to start her own company. Just months after starting the business, Brenda convinced her husband to get out of the market to safeguard the funds they needed to fund her new business. The couple went primarily into cash and sold over 90% of their equity investments. In 2003, the market went up 28%, and in 2004 it went over 10%. So the market was going up, but they didn't get back into investing for about three years. Brenda and her husband lost all those growth opportunities. Lessons learnedYou have to think long-term, even in the face of heightened risk. Don't let emotions, primarily fear, impact your investment decisions. Andrew's takeawaysOne of the most complex parts of investing is adding to your investment at the bottom of the market because everything looks terrible. Think long-term and diversify your portfolio. Actionable adviceWatch how you're thinking about things because we have self-limiting beliefs that drive just about everything we do. No.1 goal for the next 12 monthsBrenda's goal for the next 12 months is to build more passive income through content that will add value. Parting words  “Enjoy, have fun, and let go of fear.”Brenda Bence  [spp-transcript]   Connect with Brenda Bencehttps://www.linkedin.com/in/brendabence/ (LinkedIn) https://www.facebook.com/BrendaBenceInternational (Facebook) https://www.instagram.com/brenda.bence/?hl=en (Instagram) https://www.youtube.com/user/brendabence (YouTube) https://brendabence.com/blog/ (Website) https://amzn.to/3IDvWVa (Book) Andrew's bookshttps://amzn.to/3qrfHjX (How to Start Building Your Wealth Investing in the Stock Market) https://amzn.to/2PDApAo (My Worst Investment Ever) https://amzn.to/3v6ip1Y (9 Valuation Mistakes and How to Avoid Them) https://amzn.to/3emBO8M (Transform Your Business with Dr.Deming's 14 Points) Andrew's online programshttps://valuationmasterclass.com/ (Valuation Master Class) https://academy.astotz.com/courses/how-to-start-building-your-wealth-investing-in-the-stock-market (How to Start Building Your Wealth Investing in the Stock Market)...

Brenda Bence is a Certified Executive Leadership Coach, Global Certified Speaking Professional, an internationally recognized personal branding expert, and the author of several award-winning corporate and leadership branding books. With an MBA from Harvard Business School, Brenda made a name for herself when building mega brands for companies like Procter & Gamble and Bristol-Myers Squibb, where she was a senior executive responsible for billion-dollar businesses across four continents and 50 countries. Connect with us: linktr.ee/cbbowman WEBSITES: Speaking: https://www.cbbowman.com/ Coaching Association: https://www.acec-association.org/ Workplace Equity & Equality: https://www.wee-consulting.org/ Institute/ Certification: https://www.meeco-institute.org/   SOCIAL MEDIA: LinkedIn: https://www.linkedin.com/in/cbbowman/ Twitter: https://twitter.com/execcoaches Facebook: https://www.facebook.com/CB.BowmanMBA/ YouTube: https://www.youtube.com/channel/UCjZU3KqucXRXDsrHLvj8UIw  

Brenda Bence is passionate about two things – leadership and branding, and how the two work together to help leaders achieve greater success in the workplace.Sought after across six continents as an executive leadership coach and motivational keynote speaker, Brenda is known for her “inside-out” leadership system. Recognized by Thinkers50 as a World Leader in Coaching, she is also consistently ranked by GlobalGurus as a Top-10 coach worldwide. Brenda earned her MBA from Harvard Business School and is the author of 11 award-winning books on leadership, coaching, and branding.Brenda's latest book is title, The Forgotten Choice: Shift Your Inner Mindset, Shape Your Outer World Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Brenda Bence is passionate about two things – leadership and branding, and how the two work together to help leaders achieve greater success in the workplace.Sought after across six continents as an executive leadership coach and motivational keynote speaker, Brenda is known for her “inside-out” leadership system. Recognized by Thinkers50 as a World Leader in Coaching, she is also consistently ranked by GlobalGurus as a Top-10 coach worldwide. Brenda earned her MBA from Harvard Business School and is the author of 11 award-winning books on leadership, coaching, and branding.Brenda's latest book is title, The Forgotten Choice: Shift Your Inner Mindset, Shape Your Outer World. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

As a leader, there is pressure to project a confident image to the world and prove external success. But the real work of a leader begins within--developing the mindset and beliefs that serve as a foundation for impactful leadership. Find the full show notes at: https://workmatters.com/The-Inside-Job-of-Leadership-with-Brenda-Bence

‘Watch your mindset as an entrepreneur. Are you falling into fear more? Or are you embracing the joy of possibility?'   Keynote speaker and executive coach Brenda Bence ranks 8th among the world's top coaching professionals. She helps companies and business executives achieve peak performance as leaders.   ‘I just decided, “I don't know what I'm running toward, but I know what I'm running away from. And it's time to make that shift.”'   With 19 years of experience in leadership coaching and leadership branding, Brenda offers meaningful advice to entrepreneurs to help you achieve business success. Tune in and learn about - growth mindset in business - importance of networking and mastermind groups - the consultative method of influence - outsourcing - objective curiosity and more   You can reach out to Brenda here: Personal website: https://www.brendabence.com/ LinkedIn: https://www.linkedin.com/in/brendabence/ Twitter: https://twitter.com/BrendaBence

Michelle Martin and Brenda Bence, author of The Forgotten Choice discuss the main challenges to reorient our thinking to navigate uncertainty and how does this book address them. See omnystudio.com/listener for privacy information.

Host Glenn van Zutphen and award-winning author Neil Humphreys speak to Brenda Bence, Certified Executive Leadership Coach about how organizations and leaders can manage massive disruption and thrive in the face of challenges. See omnystudio.com/listener for privacy information.

“I’m never going to do business.”*Goes and works at an aviation company and expands the business.“I heard about this concept called Business School. Harvard has one? Cool!”*Gets into HBS.“I had 6 job offers during MBA campus interviews.”*Takes the lowest paying job, with pretty much the worst interview experience, ever.“I wanted to move to a country where they speak French or German”*Gets transferred to a country where they speak neither.Careers are built not by meticulously planning every detail, but by embracing unexpected and unimagined opportunities. If you are looking for lots of laughs and lots of learnings, this is a conversation you cannot miss.The episode is called: Embrace the UnexpectedMy guest today: Brenda Bence has built mega brands for Fortune 100 companies like Procter & Gamble where she headed multi-million dollar brands, first based in the U.S., then in Europe and then in Asia.Then in 2002, at her career peak, Brenda made the leap, and started her own coaching business, which now has offices in Asia and the US. There’s so much in this chat:-How Brenda got hired right out of university, and how she turned a NO to a YES-How she got hired by P&G (lots of giggles guaranteed)-How she got hired by her very first paying clientEach story is unforgettable and the 51 minutes fly by!Join Brenda and me in the unexpected and fascinating journey through her very successful and very squiggly career. You won’t fail to be inspired!Brenda's new book The Forgotten Choice can be purchased here. If you'd like the companion guide, send your proof of purchase to books@brendabence.comFollow Brenda Bence on LinkedIn here.For all other social channels as well as to sign up to Brenda's newsletter: www.BrendaBence.comEnjoyed the show? Tell three of your closest friends!And please leave a great review on Apple Podcasts, as it would mean a lot to me and hopefully help others discover this resource for Job Seekers !https://podcasts.apple.com/be/podcast/how-i-got-hired/id1536817985And finally, connect with me on LinkedIn, I'd love to hear from you: https://www.linkedin.com/in/sonalbahl/

How To Run A Successful Speaking Business With Your Spouse James Taylor interviews Brenda Bence and they talked about How To Run A Successful Speaking Business With Your Spouse In today's episode Brenda Bence they talk about How To Run A Successful Speaking Business With Your Spouse. A Certified Global Speaking Professional (CSPGlobal), Brenda Bence speaks regularly at conferences, conventions, and corporate gatherings all around the globe. Presenting her eye-opening approach to the combination of leadership and branding, she helps audience members strengthen both their own self-leadership and leadership of others. With an MBA from Harvard Business School and 20 years of experience building mega brands for Fortune 100 companies, Brenda left the corporate world and founded Brand Development Associates International. Her husband, Daniel Jackman, joined the business five years after that. Today - 10 years later – BDA's client list contains dozens of the world's most recognizable corporations and spans six continents. How did they grow such a successful speaking business together – and still stay happily married? Brenda will share important steps that she and Daniel took to make sure that both their business and their marriage would not only survive - but thrive! What we cover: How To Run A Successful Speaking Business With Your Spouse The three most important questions to consider before you and your spouse decide to work together The pilot in command mindset The "Golden Rules" for balancing marriage and jointly running your speaking business Resources: Brenda's Website Brenda's Free Gift For You: Please SUBSCRIBE ►http://bit.ly/JTme-ytsub ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: http://bit.ly/TSL-apple Libsyn: http://bit.ly/TSL-libsyn Spotify: http://bit.ly/TSL-spotify Android: http://bit.ly/TSL-android Stitcher: http://bit.ly/TSL-stitcher CTA link: https://speakersu.com/the-speakers-life/ FOLLOW ME: Website: https://speakersu.com LinkedIn: http://bit.ly/JTme-linkedin Instagram: http://bit.ly/JTme-ig Twitter: http://bit.ly/JTme-twitter Facebook Group: http://bit.ly/IS-fbgroup Read full transcript at https://speakersu.com/how-to-run-a-successful-speaking-business-with-your-spouse-sl086/ James Taylor Hi, it's James Taylor, founder of SpeakersU. Today's episode was first aired as part of International Speakers Summit the world's largest online event for professional speakers. And if you'd like to access the full video version, as well as in depth sessions with over 150 top speakers, then I've got a very special offer for you. Just go to InternationalSpeakersSummit.com, where you'll be able to register for a free pass for the summit. Yep, that's right 150 of the world's top speakers sharing their insights, strategies and tactics on how to launch grow and build a successful speaking business. So just go to InternationalSpeakersSummit.com but not before you listen to today's episode. Hey there, it's James Taylor and I'm delighted to be joined by Brenda Bence, a certified global speaking professional CSP global Brenda bent speaks regularly at conferences, conventions and corporate gatherings all over the globe, presenting her eye opening approach to the combination of leadership and branding. She helped audiences and members strengthen both their own self leadership and leadership of others. With an MBA from Harvard Business School and 20 years of experience building mega brands for Fortune 100 companies. Brenda left the corporate world and founded brand development associates International. Her husband, Daniel, Jacqueline joined the business five years after that, today, 10 years later, bdaas client list contains dozens of the world's most recognizable corporations and spans of six continents. How did they grow such as successful speaking business together and still stay happily married, Brenda will share important steps that she and Daniel took to make sure that both their business and America would not only survive, but thrive. It's my great pleasure to have Brenda with us today. So welcome, Brenda. Brenda Bence Oh, thank you, James. It's just a pleasure to be as part of this. James Taylor So before we get out to share with everyone what's going on in your world, just now what book current projects have your focus? Yeah, Brenda Bence well, actually, you reach me here today in Thailand, I'm actually I love to write near water. That's my thing. So I'm writing my next book, and it will be coming out in January of 2018. Very excited about it. And so it's a perfect time to just be by the water and right. James Taylor So that's what I'm doing. Beautiful. And how did you get into this world of speaking in the first place where it all began? For you? Brenda Bence Yeah, well, actually, I left the big corporate world after 20 years, as you mentioned, and I decided I really wanted to find a sweet spot between leadership and branding. And I wanted to be able to deliver that in a multitude of ways, both in executive coaching, as well as in professional speaking through books, etc. online courses. So really, it was kind of natural, then ultimately, I went and listen to someone talk about being a professional speaker. And I thought, Okay, let's do that. So, so I've started that. And it's really been that that simple. And it just took off from there. James Taylor And in those early days of just moving from the corporate world into the professional speaking world, who those early mentors or role models here, Brenda Bence you know, I was one of the things I always recommend to early professional speakers just starting out, get a coach. And I got a couple of coaches early on in my career. The first one was Sandra shrift sound, right? A wonderful woman out of California. And actually then also, I worked with Lou heckler wonderful man, fantastic speaker. And he really helped me shape my my business terms of speaking what I wanted to achieve, know how, what it meant to really be a professional speaker. So there's so many people James, you know, we're, we're always giving back to each other. This is such a wonderful community speakers are, we're always giving back to everybody else. So I did the same, you know, I always say pay it forward, because I felt so mentored and taken care of in my early part of my career. James Taylor And but before we came on, on this, we were discussing how we can make the topic of our conversation today. And we were talking about the importance of our partners and growing up helping grow our businesses and certain supporters. And, and this isn't something I don't really hear or see talked about so much at conventions or event. So I was really keen to talk about this, because we can do this with the summit, we can go on some of those areas that which aren't talked about so much. So when you you mentioned you can start the business and you got going for the first five years on your own. But then there came a point where you decided to bring your spouse side to kind of come into the business together. Tourism, what were those conversations around that time when you were thinking about possibly coming together and working on the business together? Brenda Bence Well, Daniel, my husband, Daniel Jackman was actually CFO of a regional company. He had quite a big job and a 500 person organization. So I was really trying to run the business by myself. And I had a small team of people we were doing fine. But the incremental growth was just that incremental those first five years. It wasn't the kind of growth that I felt we could have. And I realized that I was the bottleneck, James, because I was the one right I was trying to manage all the people working with me finance, accounting and all the various people I suddenly realized all that time that I was spending doing that, which is not that I didn't enjoy it, but it's just I'd rather be on the mic. I could be on the mic or working with clients or connecting, I realized I was the bottleneck. So I was talking to Daniel about it. And I just said, I know that I'm the bottleneck here. And what I really neat, what we really need is a good general manager to help with this business. And that's when the conversation started, because I realized I was married to him. James Taylor So what were those, what were those kind of if someone is listening just now and just for transparency, my wife and I, we we've built our business together since 2001. So So we've kind of gone through that, and and, you know, sent to yourself as well. But if anyone just now this thinking about bringing the husband wife partnering with his significant other and kind of building the business together, what are the questions that they should be asking of themselves to know whether it's a good fit for them? Brenda Bence Well, it's a great question, James. And in many ways, I wish that we had been asked those questions early on to I think this is learning by fire sometimes, you know, people say you work with your husband, how does that work? You know, but here's the point there, I think there's three key questions you really want to think about before you decide to work together. The first one is, what do you want? What do you want to achieve? Really, like? What's the intention of running the business together? Because it's not like a nine to five job working together in this business. It's a lifestyle choice. And so I always ask people, if you're struggling to manage two careers, is it that you're managing vacation schedules gets too complicated? Or is it you want freedom to spend more time with your kids, that is not our situation, we don't have children. But the first two were very real, we did struggle to manage two careers, it's very difficult to find the time off, when one person is busy in one job, then suddenly they move the other person available. And it just was very challenging. And of course, for our situation, the intention was to marriage to marry the talents that we both brought, for which we realize were quite synergistic. So and we need it simply the business needed a good general manager, someone who could manage the put Daniel, post the back office while I did the front office, and it worked really well. So you have to ask yourself, what do you want to achieve? What's the intention? I think that's the first question. The second question, I would say is, are you as compatible in the workplace as you are at home? It's a very important question. You know, the reasons why you fall in love with someone James, and you know, this, and then you marry them may not be the same characteristics you want in a partner in business. So you really have to think about that. And is there a generally good mix of skills between the two of you? If so, fantastic. But if you like to do the same things, well, how's that going to work out? If you both like to do marketing and branding? Well, then who's gonna be doing the finance and accounting? Right? So I think for Daniel night really worked well, because he's finance accounting administration operations, it it's good at that. I'm branding, I'm strategy, I'm marketing, I'm client relationships, product development, it was a beautiful mix, it was a very, very nice mix. But I really don't think it's always right for every couple. So you have to really look at yourself and say, What do we bring? What do we both bring? And are we as compatible in the workplace as we are at home? And then the third question I would ask is, can you manage the risk, you know, especially if your other if your spouse is working at another job already, and he or she is thinking about leaving that job to join you and your speaking business, that means you're doing two things. One, you're putting both of your career eggs in one basket, right in your one business, but also financially, you know, when you're not on the mic, as a speaker, you don't earn income? Well, unless, of course, you have a thriving online business selling associated products and books. But usually, most speakers don't make enough from that to have a full time as a full time job speaking really needs to be your full time job. And when you drop your spouse's immediate salary, can you justify that? You know, can you justify that? So that's a really important question to look at both financially and from a career standpoint, James Taylor you went through that transition of kind of going from working big business big corporates, to to small kind of just building it gradually. And then obviously, Daniel went through that same thing of like, 500 person business into being small. So I've always had an interest in the, you know, the psychological side of that, because that's, that's a big trends, regardless of whether someone moves, it makes me lose a job. That's a transition, but going from, you know, working in those larger organizations to being as much small and building it yourself. That that's the challenge. What was what was in your head and how did you cope with that? How did Daniel cope with that? Brenda Bence Well, that's a great question. You know, you have two were both MBAs. You have two MBAs. Yeah. Running, but we're used to being top dogs in two big businesses. And suddenly, we're in, you know, the room together, how do we manage this? Right? So I'm not gonna lie, it wasn't easy. And I'll share with you some, some hints and tips and some very key things we did once we started working together. But you do have to ask those questions up front, too. You know, Daniel, you know, his, I'm very blessed, he doesn't need to be out in front. He doesn't like to actually be on stage that much, although he does a fine job when he is. But he doesn't really like that. And obviously, that's where my sweet spot is. So that works together well, but we had to have those conversations. And for us, honestly, it just became, it made so much sense, it made sense financially, it made sense from a business perspective. And we just had to recognize that the vision for the business was going to be big, and we have to kind of hang our hat on that and get comfortable that it wasn't going to be a lot of ego up front. And that we were running this business together as partners. And ultimately, it worked out fine. It wasn't easy. I'm not gonna lie. I think at the beginning, it's a bit challenging. And there were some real how tos that we picked up on once we did decide to work together. And we'll James Taylor go through some of those hatches. Just as you're seeing this, there's so many parallels. I know, when I started, my wife and I started our business together. You know, we actually we did a little bit of exercise, we, there was a great company that could incite, who do kind of personality testing and all those, you know, they do all the personality tests. And we actually went to one together because we wanted to make sure because we knew as a couple, we were very well you know, match and everything. But as you say, in business that doesn't always know translate. So we actually went through these, these kind of personality assessments test to look at our different strengths and weaknesses and things. And we were we were pretty fortunate and that we can recognize my I'm most similar to you on being on stage in that way. And speaking and marketing and selling I level that brand branding, whereas my wife, Allison, she is well she's actually adjusting its trade. So she's very used to being on stages in that context. But actually, she's also an attorney, a lawyer. So she is amazing detail or which I hate. So she's so we kind of have that kind of blend. And she's a very good follow up detail type of person. And but even even with us, we also recognize that there was some gaps between both of our skill sets that we needed to fill in. And very early, we had to bring in additional kind of one person, then it became a bit of a team, just to plug those gaps that we just neither of us had, particularly because it was just you just don't have even between just two people, you just don't have those skills. Brenda Bence That's exactly right. No, there was a couple things we could we did similar to you, after about one year of working together. And you know, it was a tough, it was a challenging year, you know, again, we're both going through massive transition, we decided to do take a step further than what you mentioned, we actually hired a coach. You know, I'm a coach, too. So I know the benefits of having a coach. Yeah. And so we decided, let's bring in a coach. So we hired a coach had a beautiful one day off site, just the coach and myself and Daniel, it was a super smart action to take it was a big aha, I think for a lot of a lot of couples that we talked to who are saying they're thinking about doing this, when I say hire a coach, they're like, Ah, ha, ha, that's a good idea. But what that did was a lot of to do a number of things. One was to have an aligned vision. And that was really key. She asked us some powerful questions around what success looks like. And we did it separately, I had my idea of success. He had his idea of success. And what did each person how did each person See it? And then how do we see it together? And through that exercise, James, we had remarkably similar visions. And so whenever I talk to young couples or couples who are thinking about doing this, I'll say, what's your vision? Is that the same as your spouse's, so you need to have that conversation and that we did that. And then secondly, it changed what you just said, understand each other better. We also did individual style assessments with that coach, to help us better understand our work habits and behaviors, and just little things, you know, it's funny now, at the time, the things that used to drive us nuts about each other, now that we kind of go up, I get it, okay, it's fine. For example, Daniels very much a night owl. Well, I happen to be a really a morning person, like a really surfy happy morning person, one of those people that you hate to have around in the morning, probably. But by the time Daniel makes it to the office, in the morning, I've been there three to four hours, I'm ready to rock and roll, let's address some issues. Well, he just needs some coffee, you know, and I get that and similarly at night, when Daniel has all sorts of work to do things that he wants to talk about, because he's, you know, he's a late afternoon kind of guy, I'm tired. So we compromise and we talk about things in the late mornings and early afternoons. So you know, things like that you just have to learn each other's styles, what works and what paths James Taylor work that essentially I mean, I my top is on creativity and, and I speak a lot about like finding that those optimal times view from a creative sense. You know, when you're When you're at your peak there, and I'm just saying, I've never actually thought about that, in terms of, I know my time is probably more similar to yours. I'm more than morning I kind of have a morning thing and then I actually have a kind of nine 9pm till midnight thing and then afternoons I do my calls and do do the things which may be pushing me less in that way. Whereas Allison, is the opposite way. I like even more like do you like your husband like Daniel was and, and it's it's kind of finding those kind of crossover periods when you're, you're both on in that place. Brenda Bence And it's respecting each other, and us respecting each other's nothing's good, nothing's bad, nothing's right, nothing's wrong, it just is. And so you have to learn to expect that. And actually, it works fine. You know, it works fine. We kind of play tag team, when I'm tired at night, I hand it over, and he works on it the morning, I take it back over, so it works fine. So there's another thing that I think is really key that we kind of discovered during that coaching session together. And that was that you're in the business of speaking, you're not a speaker in business. To me, there's a big difference to them, we both really agree on that it is a business. So for us, you know, we are a business people first, and then I'm a speaker, and then he's a partner or whatever. So if you want to succeed, and let's face it, we're the product when we're speakers, the best speakers really understand that we are in the business of speaking. Now, the beauty of that was we had two business leaders that were in the business by two MBAs, you know, really well versed in business. I mean, what a tremendous asset, right? And we wanted to really leverage that to the max. And so our coach really helped us to think about how we could do that. And obviously, the answer is to divide and conquer James and play to your strengths. And think about what each person brings to the table. And I mentioned, Daniel is really good at finance, accounting, IT systems on marketing, branding, plant relationships, etc. And those synergies are fantastic. So how could we leverage them the best? Well, what we decided to do was pull together a system we call pilot in command. And you know, on any plane, you may or may not know this, but there's always two pilots at least. And there's always one that's called the pilot in command. What that means is, the pilots can discuss things back and forth. But ultimately, if there's a crisis, or something has to happen, there's one pilot in command. So what we decided to do is split the business up into the various parts, and each of us would be pilot in command for that particular part. So for example, if it's finance, accounting, contracting, Daniel's very good at legal as well, that type of the keys, pilot and command, another words, we'll discuss it, we'll have a conversation, and we usually agree, but if we can't or cannot ultimately agree, he is the pilot in command for that, and he will take the lead and just make that final decision. Likewise, if it's something related to me, product development, client relationships, marketing, or branding, we'll discuss it always discuss it. But ultimately, if we don't agree, then I will be the pilot in command for that particular topic. And that's how we decide to make decisions. And it works really well. It works really well. James Taylor That doesn't. That's that's an interesting subtlety there. Because, you know, you sometimes hear I've heard that that the analogy of the copilot used before, and I never kind of quite got it in that way. Because the way the way you've described because always felt like with a co pilot, well, there's always one person in charge. And then there was the copilot, there was like two co pilots in that way. So you mentioned that that phrase like pilot in command, that person has ultimately no command of that particular part of the of the business. That's, that's interesting, because that's because often when I think about pilots, I think about commercial pilots. actually don't think about like, for example, we had Rob Waldo Waldman, when your fellow speakers on the summit, and then they'll often have a lot at the front, maybe the pilot, and you'll have a navigator, you'll have a navigator and you'll have a weapon, for example, they they're different, completely different roles that they're fulfilling, but they know each of them who is in command of that thing. So that's for me, actually, what you've just said, there is a subtle batch of a powerful shift in my thinking, All Brenda Bence right, thanks. Yeah, no, it really is about that. Because we are co pilots. In fact, we have a wonderful photo of ourselves. Well, I think for our 15th wedding anniversary, we've got into a pilot's chairs, we sat side by side and took a great photo of us both being co pilots, right, both of us put their hand on the main, you know, the stick the driver, but but the point is, ultimately, when it comes to those decisions, we have to have one pilot in command for each of those areas. And that works great. James Taylor I'm interested in because you obviously, part of the role of being a speaker is you're traveling a lot you're you're going from this conference to this conference. And I'm wondering what kind of what ground rules Did you establish in the early early years as you were going to building what do you do now? So that you can still see each other frankly, cuz you know, I, you know, my wife, Jessie, and she's on the road a lot. And I'll be speaking as when we've, we've kind of worked out our own kind of way of doing it. So, so works for us. But what did you guys work out? Brenda Bence Yeah, well, one of the nice perks, obviously, of working with your spouse is that you actually get to travel together with the business we have where we travel extensively. And so normally, to be honest, normally I travel with an assistant, I always travel with an assistant, but sometimes if it works, he will travel with me. And we usually do it for around three things, there's three different types of situations where we'll have him travel with me, first, if it's a strategic business opportunity, maybe there'll be buyers in the back of a room, he can connect with them while I'm speaking. One of our clients just adores Daniel. And so every time they have me come back to speak at their annual conference, they always say, bring along Daniel bring along Daniel. So you know, he's, he's just really well loved. And so he helps keep that relationship going. So that's an example of when he travel. The other is think and benefit from cost savings, if some reason we decided to, maybe I'm speaking at a conference where it's more for visibility than incomes, give come along, because you can stay in the same hotel room and save money on that front. But then also he can make make some connections and that type of thing. And then thirdly, obviously, to add in a holiday, you know, we want to have some fun. And if it's a place to work, maybe Daniel hasn't been or we haven't been together. Last year, I spoken at a conference, a corporate gathering. And we've never been to the Taj Mahal, either one of us. I've been to India many times, but never the Taj. And so it was in Delhi as a speaking engagement, we said, dun, dun, let's go. So we actually got done, I got done speaking in the afternoon, went right, got up at two in the morning, drove to the three and a half hour drive to Taj and got a photo as with some companies at 530, right in front of cars with another single person near but there was an awesome experience. And that's the kind of thing let's face it, we're in this business for a reason, right? To have the flexibility to have fun to enjoy ourselves and our business together. So it was perfect. James Taylor So you start working together? What advice would you give to people who are now couples are now starting to build their business together to ensure not only the the they have, you know, successful in building their business together, but actually successful, ensuring that their marriage also thrives? Brenda Bence That's a really important question. James. Look, you know, one of the things we early on, we talked about with how do we separate business and personal lives, that's really important, because when you're running this business, let's face it, it's kind of a 24. Seven, situation with any entrepreneurship running a business, small business. So you have to come to an agreement when you will talk about business and when you won't, you know, some couples, you know, for driving to the we have two offices, one downtown one in a home, actually, we have one in our home. So do you drive to your office together? If so, is that work time? Or is that personal time? All right, getting clear on that as a one example, we, when we're working out of our home office, we have a very nice, fully equipped home office, it's on a separate floor from our living quarters. And our we have an assistant that works there with us. And she's actually so she'll have lunch with us every day, she actually asked us not to talk business at lunch. So that's a good reminder, you know, things like that, we have to just be really cautious about that. So finding the separation between business and personal. I think the way to help do that, too, is the second point I have here, James to share with you is give yourself space. You know, I've always said the secret to a successful marriage is separate bathrooms. I agree with you on that. Yeah. And the secret to success of our working together has been separate offices, separate working spaces, you know, some people can do it. We know a couple of very good couple, they've been working together for years, and they sit in the same room every day and work together. I admire that that's not us, we know ourselves and we prefer otherwise. So really thinking about that. So just as a couple of thoughts about how to make sure you really know when it's business and when it's personal, and how to separate in when necessary. James Taylor I mean, that is is so fundamental. I mean, we we actually have a home here in the UK that we have, we actually have a on our property, we have a separate office building, which I'm speaking from today. And we talk business in here. We do all our stuff there. But actually when we go over to the house, with exception we were talking about stuff in the living in the kitchen and having discussions there. We don't really we have quite quite a strong divide. And there's often I'll make a note of something I'll write it down and I'll bring it in when we're actually and and that's just true. You know that that works for us. But that's not to say that that works works for everyone, but I agree there's that there's that sense of ensuring that you have that space in your life. Otherwise, it could just completely absorb you and your marriage, your worksite. Brenda Bence What's so important is so so I think if you had thought that I have, it's not so much about, it's more about respecting and honoring the spouse and the role that the spouse play in this business. You know, one of the things some of the things we've also done, not just for business and for the marriage, but both of us get into mastermind together. speakers have a lot of masterminds speakers have a lot of conferences, we have even this one, right, international speaker summit, we have all these opportunities for self development. But we have to think about us as a pair us as a team, and how are we developing as a team in the business. So we have the mind, when other in the face of people who are similar, like they're working with relatives, working with spouses, that's really important to reach out and have that kind of support. Another thing I say is make sure your spouse is active in the industry to if if he or she wants to, for example, been very active in the industry. He's engaged in our local Asia Pacific Speakers Association. And in fact, funny, everybody is a member. But of course he's not. He's not the first. So he's been asked several times. And he's really good at it. People really enjoy learning a lot from how he manages the back office, but making sure your spouse is active issue. I think that's really key. It's not just about the speaker, that's, that's really fun. James Taylor Well, I mean, this has been so fascinating, just kind of hearing about the relation building your business with your partner, I want to kind of come on to maybe some of the some of the more mundane things. I spoke about travel a little bit earlier. But what is in your speaker bag, what is in that bag that you carry with you to all of your speaking engagements that you never leave home without, there's always packed in and pretty much always ready to go. Brenda Bence Well, I have a one day of 510 days to test ready to go. Okay, so they're ready to go as much as you know why spend all that time? I think so? Well, I think there's a few things. One that makes some people laugh is I always carry a pair of balls. And at the end of the day, I'm standing on your feet, I sit down and roll them underneath my feet look fantastic. It's like homemade foot massage. So I'm not going to take along, I also put along gym clothes, even if you open because you know what it is you open up there in the suitcase, she passes my gym clothes, that's a good reminder, I gotta get up, I've got to get out there and surfing, I've got to get out there, even walk around the block, whatever. And I'll carry super healthy snack to like vegan snack bars, things like that. I try not stare at you careful as I travel so much internationally. But getting caught with and I've gotten caught with an apple going into the United States forgot to get people on the plane and you gotta be careful, even like thrown in the slammer for that. Same with raisins and Australia caught one during Australia into Australia carrying razors they do not take kindly to that they have to be a little cautious. But I like to take my healthy food with me healthy food and a pair of golf balls. and simple. James Taylor But that's I know you and I were to discussion before about like obviously you'll fly in the day before two days before your your speaking engagement. And and and this is not the same for every speaker I speak to but in your case you don't like doing the the meet and greet thing of that often happens the evening before when everyone's kind of getting together. There's drinks with restaurant somewhere that drinks at a bar, you're not keen on that. Brenda Bence I don't I consider it part of my most important instrument is throat care, right? I've got to take care of my voice. That is if I don't have that I'm not earning a living so and now if I don't earn a living that means a lot of people in our company don't are living. So that's really a sense of responsibility I have so I don't join the night before now. I don't drink alcohol the night before. I don't like being loud rooms where you have to yell at some What a beautiful way to destroy your voice the night before speaking engagements. So cops are great about it. I tell them that if you want they want to know that I'm protecting their voice. They're very understanding if there's something night after I'm speaking, let's go out let's have some fun. And there's totally respectful of that. I've never had a problem with it. But I do I've done throughout the night before. Yeah, not turn up for drinks. James Taylor And you you also gave me a great tip which I've started doing now and one is what because whenever I travel, often if my wife's traveling with me She always has a humidifier. Brenda Bence For for the room, either the little small ones that you can get just insured depending on where you're traveling in the world. And I know you and I have spoken about you know the power and you told me a tip you said actually many hotels now we'll have them available and you can just call ahead and ask them to do have it in the room. And Paula had I asked for humidifier Now remember, I'm basing Singapore humid all the time or come to Thailand a lot with little place in Thailand. I'm in hot, humid environments all the time. So for me has humidifier in dry places I knew Denver or Seoul or places like that where it's really dry and winter time. Absolutely co-head, let them know you're welcome humidifier. Actually many hotels, you call up the shop, they'll have a huge amount of problem, letting them know that you need a certain level of humidity. It's good about that. Yeah, James Taylor I used to give me another great tip, which was something you do whenever you check into your hotel room, you basically empty the minibar or have it have the minibar empty before for you in the room. And you go out and you just go out to the liquor store somewhere, or have your system go out and you just stock it with fresh fruit, water, healthy stuff, basically. Brenda Bence I don't even dump it out myself. Usually I call in advance and ask them to have it empty by the time I show up. Because you know, you just come off with long flight that snicker bar looks awfully and do that, right? So no actually call in advance and ask them to clean out the menu bar. I show up and they're still there build they'll come right away and claim it out. Actually, it's not that unusual. I think most people must be doing it. Because when I ask usually they go right away. Okay, no problem, and they clear it out. So James Taylor what about any online resources or tools or apps you find useful for yourself as a speaker, as you're traveling all the time, you're out there marketing and selling and and supporting the many leaders that you work with as well in in business? Are there any online resources or tools apps that you find particularly useful? Do you Brenda Bence know not so much apps, I'm a big fan of Well, I do certain things like offer clones, which is like a scanning technology where I can scan receipts, for example, that I've taken and send them to the accountant right away, it gets taken care of, I can have my expense report ready. By the time I have little things like that I'm very helpful for office when I use a lot. I also am on TripAdvisor, I actually have about 120,000 readers on TripAdvisor. So I'm a lot of going in on that. It's a great way to find out the nearest x the restaurant, the nearest you know, hotel, whatever, that's kind of a nice thing to do. But the other thing that I do is actually I I like to do in exercises. So there's some great, not much app, YouTube videos on how to do real good and room exercises, without needing to have a lot of materials. You know, your use, you get real creative with what you have use your suitcase. It's up and down and do your there's a lot that you can do. And there's literally fun things out there like that. If you know, you know what it is like in the morning, your day have a big difference. You fake it and run into people looking horrible. In the mornings as she went to the gym. Let's face it, right? It's not exactly the image we have a bunch of hurt. So often I'll just do those in romex just grabbing you do with some fun, do some tricep gets on the bathtub, things like that. You'd be surprised what you do when you make shift with it. It's fun for or order trainer, a hotel to the personal trainer, she's going to work. You're working on your James Taylor next book just now as well. And and that's why sometimes if people know sometimes the signal get a little bit constrained and everything because to the power of the web we are you're in Thailand, today I'm speaking to you from Scotland, the Highlands of Scotland. So you sometimes have to kind of bear with these things. But I want to ask you a question about a book, what would what would be the one book that you would recommend to people to read out read and it could be related to speaking. Or it could be related maybe to your topic you speak out which is that the interconnection between branding and leadership? Brenda Bence Well, for stickers like that, I'll just say one of my latest books, called leading new and it's about the power of worship, and to lead ourselves effectively. That said, I have a, you know, an offer I want to offer to the speakers listening with this, that I have a book that I created called smarter brands without breaking the bank chains. And this is when I started out this business, I went from having big pockets millions of dollars to run the about literally a billion dollar business because that's what I did. I was in the corporate world, to suddenly, you know, not empty pockets, but I didn't want to spend all my hard earned cash and savings, building my business. So actually, when I took all those learnings that I've had from all these years, working with big businesses and building big brands, find them to individuals, myself, the leader, help other people do the same for smarter branding without breaking the bank. Super simple, pretty short. It's really packed full of information and all those great learnings How do you lie to ourselves as owners of small businesses? James Taylor I've got a final question for you, Brenda. Let's imagine you woke up tomorrow morning, and you had to start from scratch. So you have all the tools of your trade or the knowledge that you've acquired. You have thankfully, you have your husband with you, as well. So used to the deal to get there. But you know, no one, no one knows you, you have to restart. How would you restart? Brenda Bence First thing I would do is the first thing I did when I started this business, pick a lane, pick a lane. You know, as a speaker, too many people talk on the same topic. And it sounds like there's a lot of overlap. But it doesn't have to be that way. Pick a lane meaning find your positioning in the market that's unique to you and a specific need, both functional and emotional, that you can meet, and then get, just dive into it. You know, live it, breathe it, eat it, that is your specialty, that's your passion, love it and live it. And that kind of shine to clients get it. They sense it, they love it, too. And they'll follow and they'll hire you again and again. James Taylor Well, Brent has been an absolute pleasure speaking to you today. Thank you so much for coming on the summit and sharing your knowledge and your wisdom. It's really been fascinating, just having this this conversation today. And we're going to have all these links here. We'll have a link to your site as well. So we will be able to go on there and find out more about you and and your other products and programs you have obviously have your executive coaching that you do as well. But thank you so much. I'm gonna let you get away. continue writing on your book finish that book. I look forward to reading it when it's released. Brenda Bence Hey, thanks, thanks. It's a great time to talk with you today. I appreciate very much all the best. And James Taylor Today's episode was sponsored by speakers you the online community for speakers and if you're serious about your speaking career then you can join us because you membership program. I'll speak as you members receive private one on one coaching with me hundreds of hours of training content access to a global community to help them launch and build a profitable business around their speaking message and expertise. So just head over to SpeakersU.com to learn more. #speakersU #speakerslife

Brenda Bence, a Thinkers 50 global executive coach, provides insight into how executives lead in a crisis by tuning into their organization in order to listen, learn and inspire.

Brenda Bence, MBA/CSP/Certified Global Speaking Professional, is sought after on six continents for her unique combination of leadership and branding, resulting in her award-winning Leadership Branding System, for both companies and individuals. She is the only Executive Coach and Professional Speaker to specialize in helping companies and individuals make “the Corporate Brand/Personal Brand Connection™.”

Episode #148 We are joined by Brenda Bence, Professional Speaker, Executive Coach, Award-winning Author who asks us the question “would you want to work for you?”Attention!! I'm excited to announce that we are opening our HR Leaders Virtual workshop series to you all FOR FREE. Join weekly workshops and learn from the world’s most successful HR executives LIVE

Brenda Bence, for many years a senior executive in Fortune 100 companies, is today an international executive coach.  From her office in Singapore she shares some of the top time-saving tips of the most successful senior executives she’s worked with around the world. Do you or someone near to you suffer from any of the following? Frustration from not … Read more about this episode...

Brenda Bence, internationally-recognized branding expert, certified executive coach, professional speaker, and author of How YOU™ Are Like Shampoo, will share her insights on how to use proven corporate branding techniques to create a powerful personal brand in your job search, internal promotion, career change, and more.