Podcasts about co collective

WARC's US commissioning editor Cathy Taylor talks with Neil Parker, chief strategy officer and co-founder of Co:Collective about the company's research on how and why purpose-led companies succeed not only in doing the right thing, but in terms of business metrics. The company conducted qualitative research by interviewing a number of established brands and organizations, including Hewlett-Packard, The New York Times, Unilever and UNICEF. The research showed enormous consistency in how each company approaches purpose: each aligns their organization against a purpose that fits with their business, embeds it throughout the organization, and then activates it through a variety of operations and strategies. Co:Collective calls these generative businesses businesses because they generate additional value for more stakeholders, on a more sustainable basis. A full article on this topic can be found here on WARC.

Edited highlights of our full length conversation. What is it? This episode is the seventh in a series of conversations that I'm having in partnership with the Cannes Lion Festival of Creativity. For the weeks leading up to Cannes, we're focusing our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries? Or do we adjust and iterate, slowly and carefully? Do we follow the puck, or skate to where it's going? There are opportunities and risks around every corner. Before we jump into this conversation, a couple of programming notes. I had originally intended to finish this series of conversations with this episode, and then to do a wrap up episode on my takeaways from the series. But I've got a chance to interview an industry legend at Cannes, and so I'm going to extend the series by one more. You'll hear that conversation at the end of Cannes next week. And then, the week after, we'll wrap up the series. Tiffany Rolfe is a mother, as well as the Global Chair and Global Chief Creative Officer at R/GA. I asked Tiffany to come back on the show because she is, as you'll hear, a self described tech optimist. She's also one of the most original thinkers that I know. Her professional journey has taken her from Executive Creative Director at Crispin Porter + Bogusky, to Chief Content Officer and Partner at one of the first agency consultancy hybrids, Co:Collective, to her role at R/GA. If you haven't heard our earlier episode in which she talks about the challenges of combining a demanding career with being a mother, it's a really powerful listen. In this conversation, one of the first questions that came up was, how should we think about AI? Stay tuned next week for our final conversation in the series. And in the meantime, thanks for joining us.

Edited highlights of our full length conversation. What is it? This episode is the seventh in a series of conversations that I'm having in partnership with the Cannes Lion Festival of Creativity. For the weeks leading up to Cannes, we're focusing our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries? Or do we adjust and iterate, slowly and carefully? Do we follow the puck, or skate to where it's going? There are opportunities and risks around every corner. Before we jump into this conversation, a couple of programming notes. I had originally intended to finish this series of conversations with this episode, and then to do a wrap up episode on my takeaways from the series. But I've got a chance to interview an industry legend at Cannes, and so I'm going to extend the series by one more. You'll hear that conversation at the end of Cannes next week. And then, the week after, we'll wrap up the series. Tiffany Rolfe is a mother, as well as the Global Chair and Global Chief Creative Officer at R/GA. I asked Tiffany to come back on the show because she is, as you'll hear, a self described tech optimist. She's also one of the most original thinkers that I know. Her professional journey has taken her from Executive Creative Director at Crispin Porter + Bogusky, to Chief Content Officer and Partner at one of the first agency consultancy hybrids, Co:Collective, to her role at R/GA. If you haven't heard our earlier episode in which she talks about the challenges of combining a demanding career with being a mother, it's a really powerful listen. In this conversation, one of the first questions that came up was, how should we think about AI? Stay tuned next week for our final conversation in the series. And in the meantime, thanks for joining us.

What is it? This episode is the seventh in a series of conversations that I'm having in partnership with the Cannes Lion Festival of Creativity. For the weeks leading up to Cannes, we're focusing our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries? Or do we adjust and iterate, slowly and carefully? Do we follow the puck, or skate to where it's going? There are opportunities and risks around every corner. Before we jump into this conversation, a couple of programming notes. I had originally intended to finish this series of conversations with this episode, and then to do a wrap up episode on my takeaways from the series. But I've got a chance to interview an industry legend at Cannes, and so I'm going to extend the series by one more. You'll hear that conversation at the end of Cannes next week. And then, the week after, we'll wrap up the series. Tiffany Rolfe is a mother, as well as the Global Chair and Global Chief Creative Officer at R/GA. I asked Tiffany to come back on the show because she is, as you'll hear, a self described tech optimist. She's also one of the most original thinkers that I know. Her professional journey has taken her from Executive Creative Director at Crispin Porter + Bogusky, to Chief Content Officer and Partner at one of the first agency consultancy hybrids, Co:Collective, to her role at R/GA. If you haven't heard our earlier episode in which she talks about the challenges of combining a demanding career with being a mother, it's a really powerful listen. In this conversation, one of the first questions that came up was, how should we think about AI? Stay tuned next week for our final conversation in the series. And in the meantime, thanks for joining us.

Derek Newberry is Head of Organization and Culture Design at co:collective and co-author of the book “The Culture Puzzle: Harnessing the Forces That Drive Your Organization's Success” which offers a proven model for identifying and leveraging the essential elements of any culture. Mike Petrusky asks Derek about his passion for helping organizations thrive by defining their core purpose, strategic vision, and cultural values while they explore the role of the workplace in 2024. They discuss the challenges of disconnection and fragmentation inside organizations and wonder if in-person office experiences might help foster better collaboration. Mike and Derek agree that flexibility is essential, but also see the value of creating an attractive workplace that provides spaces that support creativity, personal connections and inspirational events. Storytelling, relationship-building, and encouraging bottom-up innovation are key principles to help you create a great culture, and enable you to be a Workplace Innovator for your organization! Connect with Derek on LinkedIn: https://www.linkedin.com/in/derekonewberry/ Learn more about co:collective: https://cocollective.com/ Order Derek's book: https://www.amazon.com/Culture-Puzzle-Harnessing-Organizations-Success/dp/1523091827 Explore the latest Eptura Workplace Index Report: https://lp.eptura.com/content-eptura-workplace-index-Q3.html Discover free resources and explore past interviews at: https://www.workplaceinnovator.com/ Learn more about Eptura™: https://eptura.com/ Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepetrusky/  

On the heels of Twitter's catastrophic rebranding, we are joined by Co:Collective's Snr Strategy Director, Jessica Lehmann Ash, to discuss not only what went wrong there, but how and when to potentially get it right. Rebranding (or even renaming) should never be taken lightly, often costing valuable equity to companies, but as you'll hear on this episode, it doesn't mean there aren't valuable moments to go through the exercise.

Reshaping Capitalism with Ty MontagueTy Montague is the Co-Founder and CPO at Co:Collective - a company that works alongside leadership teams to identify the companies purpose and values and help them bring those to life throughout the business. They help businesses be congruent and be better story-doers than storytellers. Ty shared so much gold with me in this conversation. He believes that there is a whole new model of business coming to life, one that focuses on sustainability, congruency, profitability and transparency. He also believes that capitalism can be seen as a force for good if we can reshape it and use it to our advantage. Ty spent years working for major brands in the advertising world, and was sickened when he realised that the marketing they were putting out into the world was sharing a completely different story to what they were really doing behind the scenes. Ty decided that he wanted to help businesses become more congruent and purpose-driven, so he left advertising and started up Co:Collective. Ty shared so many interesting perspectives in this conversation, and I truly believe that his mission is going to change the way we do business in the future. Please share this episode with the people you love.Connect with Ty here - https://www.linkedin.com/in/tymontague/Check out Co:Collective here - https://cocollective.com----Click here to Become a VIP supporter of Lead On Purpose: https://www.buzzsprout.com/1583287/supportIf you would like to help James continue to bring on world-class guests, please consider making a small recurring donation to cover the back end, admin and editing costs. For many years, James has dedicated countless hours to the show and would LOVE to continue bringing you global thought leaders.Thank you for your support. It is greatly appreciated.With much gratitude.Full Transcript, Quote Cards, and a Show Summary are available here: https://www.jjlaughlin.com/blog-----Website: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.

Reshaping Capitalism with Ty MontagueTy Montague is the Co-Founder and CPO at Co:Collective - a company that works alongside leadership teams to identify the companies purpose and values and help them bring those to life throughout the business. They help businesses be congruent and be better story-doers than storytellers. Ty shared so much gold with me in this conversation. He believes that there is a whole new model of business coming to life, one that focuses on sustainability, congruency, profitability and transparency. He also believes that capitalism can be seen as a force for good if we can reshape it and use it to our advantage. Ty spent years working for major brands in the advertising world, and was sickened when he realised that the marketing they were putting out into the world was sharing a completely different story to what they were really doing behind the scenes. Ty decided that he wanted to help businesses become more congruent and purpose-driven, so he left advertising and started up Co:Collective. Ty shared so many interesting perspectives in this conversation, and I truly believe that his mission is going to change the way we do business in the future. Please share this episode with the people you love.Connect with Ty here - https://www.linkedin.com/in/tymontague/Check out Co:Collective here - https://cocollective.com----Click here to Become a VIP supporter of Lead On Purpose: https://www.buzzsprout.com/1583287/supportIf you would like to help James continue to bring on world-class guests, please consider making a small recurring donation to cover the back end, admin and editing costs. For many years, James has dedicated countless hours to the show and would LOVE to continue bringing you global thought leaders.Thank you for your support. It is greatly appreciated.With much gratitude.Full Transcript, Quote Cards, and a Show Summary are available here: https://www.jjlaughlin.com/blog-----Website: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.

In this episode of Championship Leadership, we are honored to interview Ty Montague, Co-Founder and CEO of Co: Collective - a growth accelerator company that works with leadership teams to develop purpose-led business strategy and to implement that strategy through innovation in the customer experience. He will share his journey that started out as a Professional Business Storyteller for 20 years in Advertising Business. Years later, he eventually jumped out of that business and started Co: Collective company with the vision of helping leadership teams define and align their higher purpose. After the gratifying success of his company, Ty Montague reveals that he is still on his journey to help bold companies and bold leaders define a truly ambitious transformational purpose. These and more! Watch this episode and learn more about Ty Montague's incredible story!!

Are you an entrepreneur or business leader ready to take the plunge and turn your company into a purpose-driven organization? Look no further than this week's episode of The Bullshit Party podcast! Ty Montague, Chief Purpose Officer of Co Collective, offers his expert advice on how to transition into a purpose-driven enterprise. Ty additionally hosts the Calling Bullsh!t podcast, where he assists viewers in discovering how companies can stay true to their values and purpose and provides actionable advice on how they can make a positive change. From tips on building an external experience that reflects your core values to strategies for ensuring everyone in the organization is aligned, Ty Montague's episode has it all. Tune in now and get ready to take the leap into a purpose-led future!

Co:Collective is a growth and innovation accelerator that works with leadership teams to identify their company's higher purpose and bring that purpose to life throughout the business. In this episode,  Adam Torres interviewed Ty Montague, Chairman and Chief Purpose Officer and Co:Collective. Explore the Co:Collective journey and Ty's "Calling Bullshit Podcast." Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/

Co:Collective is a growth and innovation accelerator that works with leadership teams to identify their company's higher purpose and bring that purpose to life throughout the business. In this episode,  Adam Torres interviewed Ty Montague, Chairman and Chief Purpose Officer and Co:Collective. Explore the Co:Collective journey and Ty's "Calling Bullshit Podcast." Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

This week on Reset the podcast I am talking to the energetic and insightful Kit Krugman, Managing Director, co: collective. Having a creative outlet is a key part of our own wellbeing and so I love Kit talking through all things creativity, career paths and kindness. Together we discuss the essence of what makes a … Continue reading "Kit Krugman, co: collective – The power of creativity and curiosity"

In this episode, we feature our first ever solo male guest, Chairman and Chief Purpose Officer at co:collective, Ty Montague. Ty sits down with WIN's very own Global Development Lead, Lizzie Azzolino, to discuss purpose-driven innovation and business models, and opine on what it takes to successfully run and stand up such an organization. Listen for advice on:How to distinguish between purpose-driven and share-holder-driven firmsThe role of marketing and communications in innovationWhy design is the most critical function in innovationTactical ways to implement purpose into a company's operationsLearn more:Ty Montague (Guest): https://www.linkedin.com/in/tymontague/Lizzie Azzolino (Host): https://www.linkedin.com/in/lizzieazzolino/Zoia Kozakov (Host): http://www.linkedin.com/in/zoia-kozakovWomen in Innovation: http://www.womenininnovation.co Hosted on Acast. See acast.com/privacy for more information.

What does Gen Z want from their favourite brands? Not celebrity endorsements or value for money. A younger generation with purchasing power are choosing to spend money on companies that align with their personal values, ranging from racial justice to gun control.Ty Montague and Rosemarie Ryan, co-founders and co-CEOs of CO Collective, talk about how concern for environmental and social justice issues is driving younger consumers to choose brands that care. And they explain how this is an opportunity for companies to get involved in the growing market for conscious capitalism.Thanks for listening to the Next Stage. If you enjoyed this episode, please rate and review us on your preferred podcast platform. "The best technology conference on the planet". Join us in Lisbon this November.

On this podcast, we do a deep dive into companies that are crushing it with a great company culture and this show was no different. We matched up two great companies that are doing amazing things in their companies to grow their company cultures. APS and Co: Collective were the star companies on the show. Whether it's a company that has been around for over 100 years like APS or over 11 years like Co: Collective, they understand that growing culture is vital and at the root of continuing to grow a successful company overall. We discuss the importance of growing this culture on the inside, with employees, and on the outside with customers and clients. The culture should be transparent and consistent from all angles. One of the ways Co: Collective does this is by bringing the clients “into the sandbox” to build with them and be part of the process. The journey and the process is key in growing a good culture. The first step in the process is self transformation which can then drive into company growth and transformation. APS does this through growth mindset focus when growing and adapting in new areas. This is a great episode to listen to if you are another “company culture” guru that is loving to learn new ways to grow company culture. You can hear the passion and experience in Kit and Leila's voices, as well as the knowledge that Derek brings from his Cultural Anthropology background. This show discusses the need for company's to set bold goals that they will try and achieve. APS has set the goal to be 100% clean by 2050. This is a goal that they are in the process of aiming towards now. Similar to the goal that Black Rifle Coffee set to hire 10,000 veterans, these are large goals but important to help lead the companies in the direction that is supportive of their company culture. It was great to hear the thoughts, suggestions, examples, and passion from Leila, Kit, and Derek, that it might just be easier to listen and hear for yourself. Enjoy! co: is a creative and strategic transformation partner for purpose-led businesses. We blend strategic and creative thinking to solve problems, marrying robust, logical, fact-based insights with creative, disruptive, intuitive thinking. We provide our clients with a set of insights, tools, and processes to spur action around their Quests. By defining and subsequently capitalizing on “right space” opportunities, we help expand footprints, open up new markets, and create businesses. We believe building a successful brand doesn't begin and end with the marketing department. It starts from the inside out with daily actions, small and large, across the entire business. That's why we engage relevant stakeholders along the way and help mobilize and socialize teams around the Quest. We work with clients to develop milestone moments that not only inform but engage the entire business. Derek Newberry is an organizational development consultant who specializes in helping leaders build great cultures and drive transformational change. Prior to joining co:, Derek was an Expert Consultant at BCG, where he worked with Fortune 500 clients to design and implement culture and capability-building programs to support large scale operating model transformations. As a thought leader in BCG's People Strategy team, he also drove the creation of new offerings and frameworks in the culture and change space, including supporting the development of BCG's approach to defining the future of work. Derek is also affiliated faculty in liberal and professional studies at the University of Pennsylvania, where he received his Ph.D. in Cultural Anthropology. Derek delivers workshops on leadership influence, team-building and culture change at the Wharton School's Aresty Institute for Executive Education. He was a faculty director for the organizational anthropology certificate in Penn's online bachelor's degree program, the first in the Ivy League. He also co-developed and launched a series of Coursera courses on team culture that have been taken by over 10,000 learners. Derek is co-author of The Culture Puzzle: Harnessing the Forces that Drive Your Organization's Success (Berrett-Koehler) and Committed Teams: Three Steps to Inspiring Passion and Performance (Wiley Press), a Soundview Best Business Book. Derek hails from Oakland, CA and currently lives in Manhattan, NY with his wife and two daughters. Connect with Derek on LinkedIn. Kit Krugman is the Head of Organization & Culture Design at co:collective, a creative and strategic transformation consultancy. Kit has 10 years of experience designing, managing, and growing teams at creative organizations. She has worked on Future of Talent/Future of Work projects for clients like IBM, LinkedIn, and Microsoft and designed organizational change initiatives for diverse communities including schools, design firms, and publishing companies. In addition to her role at co:collective, Kit is the Global Executive Director of WIN: Women in Innovation – a global nonprofit dedicated to closing the gender gap in innovation by providing concrete learning & resources to women innovators. Kit is deeply committed to building more inclusive communities and organizations. She has been published in INC, Fast Company, and the Huffington Post and spoken at DisruptHR, Talent2030, and Adobe's 99U on numerous topics including women in leadership, new organizational models and building a culture of inclusion and innovation. In addition to her subject matter expertise in organizational psychology and change leadership via a M.A. from Columbia University, Kit brings a deep understanding of narrative and design theory from her B.A. in Literature and Studio Art from Yale. Kit began her career as a K-12 art teacher and is a certified yoga teacher. Connect with Kit on LinkedIn. Arizona Public Service (APS) is working to meet business needs with practices that balance a healthy environment, a vibrant economy and strong communities for current and future generations. They provide our nearly 1.3 million customers with clean, reliable and affordable energy today and are committed to power Arizona's future with electricity that is 100% clean and carbon-free by 2050. APS also is the operator and co-owner of the Palo Verde Generating Station – the largest nuclear plant and the single-largest generator of carbon-free electricity in the U.S. Beyond electricity, Arizona is our home and giving back is an important part of our culture. Their employees volunteer hundreds of thousands of hours to support causes and non-profits important to them. And, this company contributes to teachers and charitable organizations, assists our communities with economic development, and provides millions of dollars in direct financial assistance to customers struggling to pay their bills. Leila Zaghloul-Daly grew up in Phoenix, Arizona. She is a second generation APS employee and has held various positions in HR at many Fortune 500 companies. She holds a Ph.D. in Industrial/Organizational Psychology and her current role is as the manager of culture, learning, and inclusion at APS.

Neil Parker is the co-founder and Chief Strategy Officer of co: collectiveOver a decade ago co: collective was born- founded by Neil, Rosemarie Ryan, and  Ty Montague.  Rosemarie and Ty had run the NY office of JWT and Neil had been the global strategy head of design firm Wolff Olins.co: collective's arrival on the scene caused something of a stir because it wasn't the typical start-up from senior ad agency figures- it wasn't an ad agency- it was a brand consulting company with a difference.As I learn in the conversation with Neil he brought something very different to the table from a strategic perspective. He wasn't your classic ad strategist, his background was in management consulting- so he brought more of a business perspective to the world of brands and branding.We talk about what this means, how co works, how it works with others, and discuss various developments that we see in the world of brands and branding in 2021. 

In this episode of the A-List Podcast, Tom Christmann, creative for hire at tomchristmann.net and one of the Head Adnerds at Adhouse Advertising School, talks with one of the baddest women in advertising, Eva McCloskey. Eva didn't go to college, but that didn't stop her from finding herself as a VIP media liaison for John Hancock at the Salt Lake City Olympics at the ripe old age of 21. Or becoming one of the founders of The Barbarian Group and a key part of Co:Collective in the early days. Oh, She also may or may not have been in the CIA at one point. Today, Eva is the Managing Director at The Academy of Interactive and Visual Arts, an invite-only assembly of leading visual arts professionals from design, advertising and PR. You can request a membership or enter one of three award shows at AIVA.org. Among the lessons in this one: - Read a lot. It will teach you to write and think. - Whatever you are doing, focus on doing good work and then talk passionately about it. - Don't be afraid to mess up. Mistakes are never as big a deal as they seem at the time. But you can learn a lot from them. - Go to the award shows and industry parties (virtual or otherwise) and mingle. Be nice to everyone. Have fun. An inspiring story. Thanks for coming on Eva!

Ty Montague is co-founder and CEO of co:collective, a creative and strategic transformation company who serves clients like Google, YouTube, IBM, PUMA, Microsoft, MOMA, Infiniti, Capital One, and Timberland. Ty believes that there are businesses who are “storytellers” and “storydoers. “Storytellers” are traditional brands like McDonald's, United, and Clorox: They tell their stories through classic advertising. But co:collective is more interested in transforming businesses into “storydoers,” which are brands like Apple, Toms, and Jet Blue that communicate primarily through innovation and customer experience. In other words, their work does the advertising and growth for them. Ty has been named one of the 50 most influential creative people of the past 20 years by Creativity Magazine and was featured on the cover of Fast Company Magazine. --- Send in a voice message: https://anchor.fm/thinkfuture/message Support this podcast: https://anchor.fm/thinkfuture/support

Ty Montague is co-founder and CEO of co:collective and author of True Story: How to Combine Story, and Action to Transform Your Business. Ty talks with Brian Ardinger, Inside Outside Innovation Founder, about his career in advertising and his pivot to a new framework for how companies should be approaching a changing landscape, customers, competitors, talent, and more. For more innovation resources, check out insideoutside.io

Ty Montague is co-founder and CEO of co:collective and author of True Story: How to Combine Story and Action to Transform Your Business. Ty talks with Brian Ardinger, Inside Outside Innovation Founder, about his career in advertising and his pivot to a new framework for how companies should be approaching a changing landscape, customers, competitors, talent, and more. For more innovation resources, check out insideoutside.io

Deeply living your company's story with Ty Montague CEO of Co Collective Interview by Jess Larsen --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

This week’s Misfit Entrepreneur is Ty Montague. Ty is co:founder and CEO of New York-based co:collective. co: is a growth accelerator that works with leadership teams to develop purpose-led business strategy and to implement that strategy through innovation in the customer experience. Founded in 2010, the co: team has been fortunate to work with everyone from Google to IBM, MetLife, PUMA, Microsoft, Capital One and many more of the Fortune 500. Ty has been named one of the 50 most influential creative people of the past 20 years by Creativity Magazine, as well as one of the Top Ten Creative Minds in business by Fast Company magazine. He is the author of the best-selling book, True Story: How To Combine Story and Action to Transform Your Business. And that is where I want to focus with him in this episode – how we can best tell our story and use it to grow our business and ourselves. https://cocollective.com/ Ty was an unlikely entrepreneur and somewhat of a late bloomer. He started out in New Mexico and didn’t really know what he wanted to do with his life. He worked as a raft guide and an auto mechanic before moving to New York where he worked as a bartender. He met someone across his bar that was in advertising and told him to explore it. He took to it and was good. He ended up working at some of the top firms with a lot of success. About 15 years ago, Ty began to notice the differences between advertising and what companies actually were doing. He also saw a new kind of business, one that had a story and conveyed the story through action and the customer experience than through paid media. Ty came to call these companies “story-doing” companies rather than “story-telling” companies. As he compiled his list of these companies, he found a new passion for them. This caused him to leave traditional advertising in 2010 and create Co-Collective to help companies define their higher purpose or quest - then help them put their quest to work throughout their business and with customers. Talk to us about story-telling vs. story-doing… The first company Ty noticed that was a story-doer was Starbucks. He noticed they didn’t advertise traditionally. Starbucks built their company on a quest and creating an experience like no other for customers. Others included companies like Redbull, Tom’s Shoes, Tesla and others. As he studied these companies, he found that they operate in a different way. Ty then codified it. Take us through what you codified… Companies need to figure out their quest. People want to do business with companies that share their values – and companies need to define their values. A quest is a crystallization of your higher purpose as a business, the generous change you want to see in the world, and the rallying cry that want to use to get all of your employees and customers to follow you to the goal you want to achieve. This comes from experience, truth, and the company’s’ DNA. The story has multiple parts. It has the truth about the protagonist which is the truth about the company’s – the challenges/opportunities they face and secret weapons the company has. It has the about the stage they are on. The truth about the market and landscape that the company’s story plays out on. It has the truth about the participants or customers. Who is the company for and how can the company help the participants get what they need out of the relationship. The truth about the antagonist. Who is the dragon the company is working every day to slay? Once these are defined, you use them to become a story doer. At the 13 min mark, Ty gives an example of a company using Tesla that has all the elements of the story and what they are…it’s best to listen. A good quest should be the answer to the question, “What business are you actually in?” The protagonist and antagonist are half of the quest, what is the other half? It is what you do with a quest once you have it. It is important the CEO participates in this and signs off. Once you have the question, you determine the actions to make it a reality. The business model is defined by the quest. The things you do inside your company is defined by the quest. It should determine the things you celebrate and reward in your company, so it is real for employees. The quest informs more traditional marketing. Your branding, messaging, communications. The quest also determines your capabilities. At the 19 min mark, Ty talks about Apple, it’s quest, and the changes since Steve Jobs’ passing. Steve Jobs referred to Apple computers as bicycles for the mind. Believe it or not the most efficient form of transportation ever created is the bicycle. It is easy, simple, and efficient. Apple’s quest lives in that. At the 22:30 mark, Ty goes through a checklist of questions a company needs to answer about its quest. Do you have a clear purpose in the world beyond making money? Have you done the work to define and align on your quest? Does your purpose frame the business that you are in and are you using it as a tool to define your internal culture and customer experience? Is your purpose being used to drive and action and engagement with employees and your customers? Does your purpose define a clear enemy, so it’s not just what you are for, but what you are against? Have you focused on a few transformative actions that bring your purpose to life in the world? Are people outside the company engaging? How does “story-led innovation” fit into this? Ty uses the example of Redbull in thinking they are the action sports sports company that is on a quest to help us push out limits and live our lives to the extreme. Redbull created their own event Flutag, instead of putting their name on advertising at events and now it has hundreds of thousands of participants a year. Your quest will help determine where you innovate and how you differentiate. What is something an entrepreneur can do today around story-doing that will make a difference for them? Ask the first question. What is your purpose outside of making money? How is your purpose going to make the world a better place, inspire employees to want to help accomplish it, and inspire customers to be a part of it and tell others about it? What other trends are you seeing in business, entrepreneurship, and marketing? Diversity on your team is something every entrepreneur needs to think about. Millennials and Gen Z consumers will pay attention to that. Beware the shadow side of being quest led it being a novelty. Authenticity matters. If you are not doing your quest, people will call you out and expose you. With all you’ve done, what has surprised you most on your entrepreneur journey? How much Ty loves it. He worked for people into his mid-40’s and it felt like a real risk. His only regret is not doing it sooner. Make the leap!   Best Quote: Companies need to figure out their quest. People want to do business with companies that share their values – and companies need to define their values.   Ty's Misfit 3: Quit caring about what anyone else thinks. The best most successful people pursue their truth and don’t let people get in their head. Figure out what you would do if you won the lottery and start doing it right now. Try to leave the world better than when you came into it. Show Sponsors: Sanebox:  www.Sanebox.com/MISFIT 5 Minute Journal: www.MisfitEntrepreneur.com/Journal  

Conyer Clayton discusses her new poetry collection, We Shed Our Skin Like Dynamite. Andrew asks Conyer about her awesome titles. It's a blast! ----- Listen to more episodes of Page Fright here. ----- Conyer Clayton was born and raised in Louisville, Kentucky, and now happily calls Ottawa home. She has six chapbooks: Trust Only the Beasts in the Water (above/ground press), /(post ghost press), Undergrowth (bird, buried press), Mitosis (In/Words Magazine and Press), For the Birds. For the Humans. (battleaxe press), and The Marshes (&Co Collective, 2017). She released a collaborative album with Nathanael Larochette, If the river stood still, in August 2018. Her work appears in ARC, Prairie Fire, The Fiddlehead, The Maynard, Puddles of Sky Press, and other publications. She won ARC's 2017 iana Brebner Prize, placed third in Prairie Fire's 2017 Poetry Contest, and received honourable mention in The Fiddlehead's 2018 poetry prize. She is a member of the sound poetry ensemble Quatuor Gualuor, and writes reviews for Cathius. We Shed Our Skin Like Dynamite is her first full-length collection of poems. ----- Andrew French is an author from North Vancouver, British Columbia. Andrew holds a BA in English from Huron University College at Western University, and is pursuing an MA in English at UBC. He writes poems, book reviews, and hosts this very podcast.

Ty Montague, founder co:collective, talks about being a licensed pilot who has been flying for nearly 20 years. He also weighs in on pandemic binge watching, aerobatics and the dangers of unstoppable artificial intelligence.

This episode marks the three year anniversary of Fearless. When we started this podcast in 2017, none of could have forecast the state of the world three years later. One thing has become obvious - creative and innovative thinking has become even more critical as we start to build a new future. And leaders who can unlock creativity and innovation will be the most valuable and sought after resource for every business.  This episode is our tenth of Season 2 - which we’ve sub-titled, “Leading In The Time Of Virus”. These people are among the world’s best problem solvers.  This episode is a conversation with Rosemarie Ryan, the co-founder of CO: Collective. CO describes themselves as a creative and strategic transformation partner for purpose-led businesses. They are some of the best strategic problem solvers and business builders I know.  Rose talked about creating a sense of community within your company, about being willing to confront your company’s biggest problems out loud, and explains why listening is the most important leadership attribute.

I got to speak with Jessica Lehmann Ash about how she connects things in her mind. How her work studying music created a model for her thinking and how she applies it today. As strategy lead at Co:Collective, she is still looking for ways to connect what she knows to what she seeks to understand. Jessica folds lessons from seemingly disconnected activities and disciplines into one another to make complex problems simple. You can read the transcript here: http://adampierno.com/do-you-hear-what-jessica-lehmann-ash-hears/ We talk about the artist Sol LeWitt, and you can see more here: https://www.michaelblackwoodproductions.com/project/sol-lewitt-4-decades/ nytimes.com/2007/04/09/arts/design/09lewitt.html https://massmoca.org/sol-lewitt/ Get full access to The Strategy Inside Everything at adampierno.com/podcast-lander Hey, you might be a listener and have no idea, but I've written some books. You can find Under Think It (a marketing strategy handbook) and Specific (a book about trying to build brands in a world that doesn't want any more of them). You can read some fiction I've written here, for free. --- Send in a voice message: https://anchor.fm/adam-pierno/message Support this podcast: https://anchor.fm/adam-pierno/support

Since I was in elementary school, I’ve been a little obsessed with how ideas and thinking fit together. Taking concepts from history and applying math to them. Taking concepts from art and applying it to science. Well, applying concepts from art to everything no doubt. Weirdly, I’ve always compartmentalized my personal and professional lives. Discrete little boxes for each. Guess what. That’s over. I’m working out of the house and taking work breaks to do art projects with my kids. It’s all connected now. I’m applying lessons from my kids’ homework to my own work, and vice versa. And before any of this started, I got to speak with Jessica Lehmann Ash about how she connects things in her mind. How her work studying music created a model for her thinking and how she applies it today. As strategy lead at Co:Collective, she is still looking for ways to connect what she knows to what she seeks to understand. Jessica folds lessons from seemingly disconnected activities and disciplines into one another to make complex problems simple. You can read the transcript here: http://adampierno.com/do-you-hear-what-jessica-lehmann-ash-hears/We talk about the artist Sol LeWitt, and you can see more here: https://www.michaelblackwoodproductions.com/project/sol-lewitt-4-decades/nytimes.com/2007/04/09/arts/design/09lewitt.htmlhttps://massmoca.org/sol-lewitt/ Dig this episode? Share it. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

This is a conversation with Tiffany Rolfe. Tiffany is the EVP, US Chief Creative Officer at RGA. Before that, she was a partner and Chief Creative Officer at Co:Collective and spent 10 years with Crispin Porter Bogusky, eventually becoming a VP and Executive Creative Director. She’s won just about every major award in the business including Best of Show at One Show, a Grand Clio, and the Grand Prix and Titanium Lion at Cannes. Enjoy!

Tiffany Rolfe is a partner and the Chief Creative Officer at Co:Collective, a strategy and innovation company. Co: specializes in inventing and re-inventing products, businesses and brands, for clients including Google, Infiniti, GE and NewsCorp. Tiffany also serves as co-Managing partner of The Pub, a new content strategy and publishing agency that helps brands and native creators collaborate on content in meaningful ways. The Pub has worked with some of today’s most interesting content creators such as Michelle Phan, Bethany Mota, Hank Green, Epic Rap Battles, and Dude Perfect. Prior to Co: she was Executive Creative Director at Crispin Porter+Bogusky. There Tiffany lead and created business-changing work for clients such as MINI Cooper, Truth, VW, Ikea, Burger King, Microsoft and Old Navy. Tiffany’s work has been featured on the cover of the New York Times, in the Wall Street Journal, Huffington Post, Advertising Age, Adweek, and more. She has judged and received top awards at every major creative and effectiveness competition in the industry, including Best of show at One Show, a Grand Clio, and the Grand Prix and Titanium Lion at Cannes. Tiffany was featured in Adweek’s “Young Ones,” and she was named one of Advertising Age’s “Women to Watch.” She was a founder of the women’s leadership group, Straight Up, and is on the campaign review committee for the Ad Council.

Strategists, Tai Koga from Highfield and Marianne Bellorin from Co:Collective discuss the rise of platforms in the digital era, the 'deep dive' and investigating that goes into research and the message behind their campaigns and they tell us what they think and how they use influencers in their work.

Strategists, Tai Koga from Highfield and Marianne Bellorin from Co:Collective discuss the rise of platforms in the digital era, the 'deep dive' and investigating that goes into research and the message behind their campaigns and they tell us what they think and how they use influencers in their work.

'The Dancer'. Rosemarie Ryan has been leading creativity most of her life. She has helped to build some of the most famous and effective creative companies of their time, leaving behind her a wake of improved businesses and more thoughtful people. Today, she is the  co-founder of CO Collective, a strategy and innovation company based in New York. I talked to Rose about the role her family played in unlocking her leadership at a very early age, about the importance of hard conversations when you’re the leader, and about the role of generosity in her leadership philosophy.