Podcasts about digital marketing radio

Hey there, David here -  I just wanted to record a quick message to say that I'm taking a short break from recording episodes of Digital Marketing Radio. I want to focus on 2 other things at the moment... Firstly, Casting Cred, my podcast production agency for B2B brands is expanding a little - I'm now also offering YouTube video series' and business books as part of my B2B content marketing services - if you want to check out something that I've recently produced for a client, have a look at SEOin2022.com - and if you've got any questions about maybe doing something similar for your own brand, feel free to email me at david [at] castingcred.com. And secondly, I'm at the early stages of producing a course on Podcast Presentation skills - and I'm doing a little bit of research on what prospective podcast hosts and guests would like me to include in the course - so if you'd like to be a better podcast host or guest, would you mind helping me out by completing a quick survey? Just go to PodcastPresentationSkills.com to fill out your thoughts on questions like - What podcast presentation skills do you admire and why? - What podcast presentation failings turn you off and why? - What podcast presentation skills do you want to acquire yourself? If you've got some thoughts to share on that, if you could possibly fill in that quick survey at PodcastPresentationSkills.com, that would be much appreciated! In the meantime, I'm going to be getting my head down and focusing on my clients and my Podcast Presentation skills course - and I'll get back to Digital Marketing Radio as soon as I can! Aloha!

The chances are that you're either great at SEO or PR - they seem like very different modern marketing disciplines - one technical, one creative. However, to be as effective as possible, they need to work together. Digital PR can be a wonderful way of driving authority - AKA links - to your site. That's what I'm going to be discussing on episode 270 of Digital Marketing Radio - with a specialist Copywriter and Digital PR Strategist who helps SaaS companies rank in Google search, and convert that traffic into free trial sign-ups and demo requests. Her clients include Drift, TravelPerk, and StoryChief, and her work has been featured in Forbes, Entrepreneur, and Business Insider. Welcome to DMR - Dayana Mayfield.

The world of social media has exploded over the past 15 years. Consumers now have the ability to share their experiences about any kind of purchase imaginable. But what about B2B? We're constantly told that B2B marketing is very different from B2C - and that building a community in the world of B2B is a lot tougher. But is that really the case? And what is the role of community in B2B marketing today? Joining me to discuss that in episode 269 of Digital Marketing Radio is a man who's been wholly focused on the world of B2B marketing for the past 17 years. He's the Editor-in-chief of B2B Marketing - welcome to DMR, Joel Harrison.

David Bain talks with Jason Barnard about crafty content creation. David Bain is the Founder of Casting Cred, a podcast and video show production agency for B2B brands. He is also the groovy host of Digital Marketing Radio which is a weekly podcast and YouTube show for in-house, agency, and entrepreneurial marketers. To strategically create crafty content, we must always begin with the end goals in mind. We have to figure out how all our efforts fit with the outcome we're trying to achieve. These goals and tasks can only become clear when there is a tangible plan right in front of us ;)  So in this fantastic episode, David Bain joins Jason Barnard to share his crafty, clever content creation in combination with his super effective Funnel Marketing Model he has built ;) Also, watch out for his tips and tricks for building a better, more efficient content strategy as well as his kit recommendations for podcasting beginners and also producers aiming for professional quality audio. What you'll learn from David Bain 00:00 David Bain with Jason Barnard01:12 Casting Cred's Brand SERP and unclaimed Knowledge Panel02:16 How did David get the domain for his name?05:11 How to get “crafty” in creating content07:08 Good audio setup 10112:25 The REAL kit to take sound to the next level!14:10 Why you should start off with an audio only podcast15:20 Think about the mediums before creating content18:03 The efficient way to outsource your content25:12 Tips and tricks: How to craft a successful content strategy26:07 The standard customer buying cycle for B2B brands26:52 The Pump and Funnel Marketing Model28:15 Hero. Hub. Help. The YouTube Content Model 31:14 David adds three more Hs to the content model (making it craftier!)33:13 What pushed David to build and go beyond the common content models?35:19 Why is the Hub content sitting outside the Pump and Funnel Marketing Model? This episode was recorded live on video November 23rd 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

David Bain talks with Jason Barnard about crafty content creation. David Bain is the Founder of Casting Cred, a podcast and video show production agency for B2B brands. He is also the groovy host of Digital Marketing Radio which is a weekly podcast and YouTube show for in-house, agency, and entrepreneurial marketers. To strategically create crafty content, we must always begin with the end goals in mind. We have to figure out how all our efforts fit with the outcome we're trying to achieve. These goals and tasks can only become clear when there is a tangible plan right in front of us ;)  So in this fantastic episode, David Bain joins Jason Barnard to share his crafty, clever content creation in combination with his super effective Funnel Marketing Model he has built ;) Also, watch out for his tips and tricks for building a better, more efficient content strategy as well as his kit recommendations for podcasting beginners and also producers aiming for professional quality audio. What you'll learn from David Bain 00:00 David Bain with Jason Barnard01:12 Casting Cred's Brand SERP and unclaimed Knowledge Panel02:16 How did David get the domain for his name?05:11 How to get “crafty” in creating content07:08 Good audio setup 10112:25 The REAL kit to take sound to the next level!14:10 Why you should start off with an audio only podcast15:20 Think about the mediums before creating content18:03 The efficient way to outsource your content25:12 Tips and tricks: How to craft a successful content strategy26:07 The standard customer buying cycle for B2B brands26:52 The Pump and Funnel Marketing Model28:15 Hero. Hub. Help. The YouTube Content Model 31:14 David adds three more Hs to the content model (making it craftier!)33:13 What pushed David to build and go beyond the common content models?35:19 Why is the Hub content sitting outside the Pump and Funnel Marketing Model? This episode was recorded live on video November 23rd 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

David Bain talks with Jason Barnard about crafty content creation. David Bain is the Founder of Casting Cred, a podcast and video show production agency for B2B brands. He is also the groovy host of Digital Marketing Radio which is a weekly podcast and YouTube show for in-house, agency, and entrepreneurial marketers. To strategically create crafty content, we must always begin with the end goals in mind. We have to figure out how all our efforts fit with the outcome we're trying to achieve. These goals and tasks can only become clear when there is a tangible plan right in front of us ;)  So in this fantastic episode, David Bain joins Jason Barnard to share his crafty, clever content creation in combination with his super effective Funnel Marketing Model he has built ;) Also, watch out for his tips and tricks for building a better, more efficient content strategy as well as his kit recommendations for podcasting beginners and also producers aiming for professional quality audio. What you'll learn from David Bain 00:00 David Bain with Jason Barnard01:12 Casting Cred's Brand SERP and unclaimed Knowledge Panel02:16 How did David get the domain for his name?05:11 How to get “crafty” in creating content07:08 Good audio setup 10112:25 The REAL kit to take sound to the next level!14:10 Why you should start off with an audio only podcast15:20 Think about the mediums before creating content18:03 The efficient way to outsource your content25:12 Tips and tricks: How to craft a successful content strategy26:07 The standard customer buying cycle for B2B brands26:52 The Pump and Funnel Marketing Model28:15 Hero. Hub. Help. The YouTube Content Model 31:14 David adds three more Hs to the content model (making it craftier!)33:13 What pushed David to build and go beyond the common content models?35:19 Why is the Hub content sitting outside the Pump and Funnel Marketing Model? This episode was recorded live on video November 23rd 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Content is at the heart of modern marketing mastership - and it's very hard to continuously create great content without the help of others. And if you're able to persuade some of the leaders in your industry that it's worthwhile granting you some of their time, you'd better make sure that you make the most of it - you'd better make sure that you know how to interview. That's what we're going to be learning on episode 266 of Digital Marketing Radio - with a man who created the entire category of entrepreneur interview podcasts. Since 2008 he's interviewed 2144 founders of key technology startups. He's the Founder of Mixergy and the author of the soon-to-be published “Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone” - welcome to DMR, Andrew Warner.

Is your email marketing strategy a bit of an afterthought?  Perhaps you don't consider email to be a serious marketing channel, and whatever you send is reactive and not planned as part of an integrated marketing strategy. In this, episode 265 of Digital Marketing Radio we're looking at how email marketing can be a significant part of the modern marketing mix in 2022 and beyond. Joining me to discuss that is a lady who's a Chartered Marketer and awarded Fellow of the IDM with over ten years' marketing experience. She's author of a new book called Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing - and she's Founder & Strategy Director at Let'sTalk Strategy - welcome to DMR - Jenna Tiffany.

How much do you truly know about your audience and which message you should be providing specifically for them?On episode 264 of Digital Marketing Radio we're looking at how to learn more about your ideal audience and how to use that information to deliver much more effective marketing. Joining me to discuss that is a man who'll spill big tech's dark secrets if you bribe him with enough great pasta or great cocktails. He's dedicated his professional life to helping people do better marketing through his writing, speaking and startups - and he's currently co-founder and CEO of audience research startup https://sparktoro.com/ (SparkToro). Welcome to DMR - https://www.linkedin.com/in/randfishkin/ (Rand Fishkin).

Have you written off traditional media?  Perhaps you've been focusing in on online traffic, not really considering that offline could be just as valuable. Joining me to discuss that on episode 263 of Digital Marketing Radio is a man who taught Advanced Digital Marketing, Innovation Management, and Strategic Economics at Harvard University. He's the former Head of Growth at HubSpot Labs and the current CEO & Co-Founder of OneScreen - a pandemic-produced startup set on overhauling the archaic out-of-home advertising industry. Welcome to DMR - Sam Mallikarjunan.

Are you thinking of starting a podcast? If so, what are your reasons for doing so? There are well over 2 million podcasts now, but what is the commercial value of starting and publishing a regular podcast? And where does a podcast fit into your overall content marketing mix? Those are just 2 of the questions that I'll be asking my guest on Digital Marketing Radio episode 262. He's a digital marketing strategist with a strong background in SEO, web design and training and he heads-up Fleek Marketing - and of course, he has his own podcast - the Jonny Ross Audio Experience - welcome to DMR - Jonny Ross.

Do you run or might you be planning on running a marketing agency? If so, you've probably experienced, or you're going to experience clients coming and going, and revenue going up and down. In this, episode 261 of Digital Marketing Radio we're going to be looking at why clients leave, why revenue isn't as stable as you'd like, and how to fix it. Joining me to discuss that is the co-founder of a marketing platform specifically designed to help agencies thrive. He's the CEO of HighLevel - welcome to DMR - Shaun Clark.

How many times over the past 17 months have you turned up to yet another Zoom meeting, only to hear a cacophony of nonsense and a presenter struggling to share their slides? So you say to yourself... “If that were me, I'd be so much better.” The week after, it's your turn - so you start your presentation fully on-form - and completely muted. Virtual presentation skills are now more important than ever - and that's exactly what I'm going to be discussing with my guest on Digital Marketing Radio episode 260. He's the Co-Founder of https://unbounce.com/ (Unbounce) - the landing page platform utilised by over 15,000 brands. And nowadays you can find him at https://bethekeynote.com/ (Be the Keynote) - helping you to become a better and more confident presenter, whether it's on a big stage, a tiny stage or a virtual stage. Welcome to DMR - https://www.linkedin.com/in/oligardner/ (Oli Gardner).

We all know that content marketing is an essential part of today's marketing mix - but there are so many different forms of content - how does everything fit together? And how do you truly capture the attention of your audience in the current era of content overload? Those are just 2 of the questions that I'm going to be asking to my guest on Digital Marketing Radio episode 259. She's a 2020 inductee into the Healthcare Internet Hall of Fame as an Innovative Individual, has 20+ years of experience in content, and is founder of Aha Media - a copywriting, content strategy and content marketing consultancy based just outside Washington DC in the US - welcome to DMR, Ahava Leibtag.

When I started Digital Marketing Radio in 2014 there were 150,000 podcasts. Now, there are over 2 million of them. YouTube's seen the same exponential growth - there are around 40 million YouTube channels in 2021. What does that mean to you as a content creator? You can't be average any more! You need to work on your audio quality, your video quality and your production value. Your competition in 2021 is anything that competes for your audience's attention. Your competition is Netflix. And if your content quality is bad, people aren't going to stick around. In this, episode 258 of Digital Marketing Radio we're going to be looking at how to create a top quality, highly engaging show on YouTube, helping you to drive engagement and retain your audience. Joining me to discuss that is a man with over 15 years of experience in search engine optimization - he's currently the Search Marketing Global Lead at Workday and founder and Host of the SEO Video Show on YouTube - welcome to DMR - Dre de Vera.

Have you been testing and tweaking your landing pages in a continuous yet barren attempt to improve your website conversion rates? Maybe it's time to stop changing button colours - and to start truly understanding who your visitors are, and what they want. My guest on Digital Marketing Radio episode 257 is a lady who's taught conversion optimization on hundreds of stages including Google, MozCon and SearchLove. She and her team provide conversion optimization services for high-growth companies using customer-centric methods, emotional targeting strategies and data-driven analysis. Welcome to DMR - the Founder of GetUplift - Talia Wolf.

Have you ever had to write web copy and caught yourself sounding like a used car salesman? Maybe you haven't had that much experience at writing for your own website and you want to make sure that your content's compelling. Joining me to share 3 Tips to Improve Your Copywriting on Episode 256 of Digital Marketing Radio is a lady who earned her sales and marketing stripes working in direct sales for 5 years. Nowadays, she uses her retention-focused acquisition strategies with conversion copywriting to help SaaS, e-commerce, and tech businesses drive crazy-good growth at every customer touchpoint. Welcome to DMR - Eden Bidani.

I remember back in 2008 when I started working full-time in a digital marketing role. It was a techie role that liaised with techies - it wasn't real marketing - it was playing online. At least that's what many traditional marketers thought at the time. Fast forward 13 years and in many arenas, digital has overtaken traditional. And that's meant that the size of digital marketing teams has grown exponentially... Which in turn draws our attention to digital marketing leadership - what are the skills you need to be an effective digital marketing leader? That's precisely what I'm going to be discussing with my guest on Digital Marketing Radio episode 255. He's a former VP of SEO and Content at G2 - and a current Director of SEO at Shopify - welcome to DMR - Kevin Indig.

How is your LinkedIn lead generation going? Are you actively trying to generate leads on LinkedIn? Or do you just view LinkedIn as a serendipitous content sharing opportunity? My guest on episode 251 of Digital Marketing Radio treats LinkedIn lead generation seriously - and gets serious results for him and clients. He's trained individuals from companies including Ernst & Young and Accenture - and he currently helps businesses generate more revenue through LinkedIn Lead Generation - welcome to DMR, Bob Low.

Have you tried LinkedIn Ads yet? And if you have tried LinkedIn Ads, are you still actively using the platform? If not, and you're spending money on ads elsewhere, why? Do you think that LinkedIn Ads are more expensive? Did you even use LinkedIn Ads correctly? On today's episode of Digital Marketing Radio we're going to be exploring what's different about LinkedIn Ads compared with other ad platforms - how you need to adapt your campaigns so that they're better suited to LinkedIn - and what kind of results you should be expecting by advertising on LinkedIn. Joining me to discuss that is a former eCommerce Consultant for IBM. He's now the Chief Advertising Officer for LinkedIn Advertising Agency, Speedwork Social. Welcome to DMR - Anthony Blatner.

It's common to have SEOs and social media experts in digital marketing teams. But unfortunately it's also too common to have SEOs and social media marketers produce content by themselves for their own specific needs. What would happen if SEOs and social media marketers worked more closely with each other, producing incredible content that's more powerful than the sum of its parts? That's what I'm going to discuss on Digital Marketing Radio episode 248 with a man who's content's been featured on Shopify, Unbounce and Hubspot. He lives in Hawaii and he's the CEO at Wordable - welcome to DMR - Brad Smith.

Knowledge panels are information boxes that appear on Google when you search for entities (i.e. people, places, organisations and things) - but what purpose do they serve and how valuable is it for your brand to appear in a Google Knowledge panel? Those are just 2 of the questions that I'm going to be asking my guest on Digital Marketing Radio, episode 247. He's been a musician, a screenwriter, a songwriter and a cartoon blue dog - but he's currently the Brand SERP Guy - a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. Welcome to DMR - Jason Barnard.

There are pros and cons to livestreaming. Livestreaming is a great way to get content out there quickly - but livestreams may not be as well produced as pre-recorded content. However, another great benefit of livestreaming is the engagement factor. You get to interact with your audience directly with a real, personal approach. But what do you do with those relationships that you start to build? How do you use livestreaming to foster and build a community? Those are just 2 of the questions that I'm going to be asking my guest on Digital Marketing Radio episode 246. He's hosted and produced hundreds of livestreams - and has a little black book that would make any digital marketer jealous. For the past four-and-a-half years he's worked for Semrush, where he's currently Head of Influencer Marketing - welcome to DMR, Anton Shulke.

CONTACTO: http://www.emmanueljoya.com/ info@emmanueljoya.com https://wa.me/529841663040 PODCAST https://www.mixcloud.com/emmanueljoya/ https://hearthis.at/emmanueljoya/ https://soundcloud.com/emmanueljoya https://www.youtube.com/emmanueljoya https://www.deezer.com/es/show/2456102 https://podcasts.apple.com/mx/podcast/digital-marketing-radio-show/id1560159178 SOCIAL https://www.facebook.com/emmanueljoya/ https://www.instagram.com/emmanueljoya04/ https://twitter.com/emmanuelJoya https://www.linkedin.com/in/emmanueljoya/ SUPPORT https://www.paypal.com/paypalme/emmanueljoya

We all know that communication channels have evolved radically over the last 10 years – but how has that changed what a brand can be and do? On this, episode 244 of Digital Marketing Radio we look at what it takes to create a super-successful brand in 2021. Joining me to discuss that is a man who's a brand ambassador, a strategic advisor - and founder of The Brand Bucket Company – welcome to DMR, Barnaby Wynter.

How is the event industry going to change post-COVID? As a marketer should you plan to get back in the events game soon? Or are we more likely to see hybrid events in the future - a combination between virtual and physical events? If so, what does that mean for marketers? Those are just some of the questions that I'm going to be asking my guest on Digital Marketing Radio episode 243. She's a lady who's as passionate about storytelling as she is about marketing and sales - and those two masterminds speak her language. She specialises in developing virtual, hybrid and physical events – including event marketing strategy that incorporates social media, brand marketing, campaign planning, and performance tracking. She's the Director of Event Marketing at https://www.informa.com/ (Informa) – welcome to DMR - https://www.linkedin.com/in/kathrynfrankson/ (Kathryn Frankson). Secret SoftwareShare a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool's important for you... Answer: https://turtl.co/ (Turtl) (Enterprise content automation) Next On The ListWhat's one marketing activity or tool that you haven't tried yet, but you want to test soon? Answer: https://www.gong.io/ (Gong) (Get unfiltered visibility into what's happening with your sales team, your deals, and your market) & / https://www.saleswhale.com/ (Saleswhale) (Stop marketing leads from slipping through the cracks) Magical MarketerWho's an up-and coming marketer that you'd like to give a shout out to, what can we learn from them and where can we find them?  Answer: https://www.linkedin.com/in/debcarver/ (Deborah Carver) from https://www.content-technologist.com/ (The Content Technologist).

We've all seen influencers on social media share their opinion on different products and services, but how effective really is this as a form of marketing? What precisely do brand influencers do... and does your business actually need a brand influencer? That's the topic for episode 242 of Digital Marketing Radio where I'm joined by a man who's an authority on helping innovative businesses digitally transform their sales and marketing.  He's a Fractional CMO and the author of 4 sales and marketing books including the recently published HarperCollins book “The Age of Influence” – welcome to DMR – https://www.linkedin.com/in/nealschaffer/ (Neal Schaffer). Secret SoftwareShare a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool's important for you... Answer: https://getcarro.com/ (Carro), https://www.frase.io/ (Frase) & https://www.clearscope.io/ (Clearscope) Next On The ListWhat's one marketing activity or tool that you haven't tried yet, but you want to test soon? Answer: https://circle.so/ (Circle.io) & https://teachable.com/ (Teachable) Magical MarketerWho's an up-and coming marketer that you'd like to give a shout out to, what can we learn from them and where can we find them?  Answer: https://www.linkedin.com/in/mirirod/ (Miri Rodriguez)

Meet David   David launched his first web business in the year 2000 and his first podcast in 2006. Since then, he's worked on the agency side as a Head of SEO, in-house as Head of Digital Marketing, and for a trading company as a Digital Marketing Course Producer. He's built his own podcast, Digital Marketing Radio up to 20,000 downloads a month, and in 2019 he founded his own podcast production agency for b2b brands called Casting Cred. You can find David over at castingcred.com!    So you were way ahead of the whole podcasting trend, weren't you?   I was! It was only a bit of fun for me back then around 2006 or so. I published a few shows then and got quite a few listeners and didn't really think too much of it. I just thought of it as a bit of fun rather than actually a serious marketing channel, which I probably should have done.   What mistakes do you see big brands making with their podcasts in 2021?   Oh, there are a lot of big mistakes. There's just horrific quality that you actually hear. There's just not a lot of thought that goes into podcasts by many b2b brands. I compare it back to how brands used to actually think of their websites back in about 2004, 2005,  2006 because back then, brands used to get the intern or a junior person within the business to design the website for their brand and this is a multi-million dollar brand you're talking about here. They just didn't appreciate that digital presence can actually relate to how your brand is perceived in its entirety and actually switch people off from using that brand. So as I said, back then, about 15 years ago or so, brands used to get these lowly paid people to design their websites for them and think nothing for it and the senior people didn't even look at the websites. Exactly the same thing is happening with podcasts nowadays, in 2021. Even in the upcoming years, what brands are doing is they're getting these people who are interested in podcasts, junior in the business, but probably don't know that much about producing professional quality audio, probably don't know that much about brand identity, what needs to be said, what doesn't need to be said to produce the shows in their behalf and they're producing amateurish sounding shows. These reflect how their audience perceived these brands and it's just not a good idea.   What are some of the equipment that you recommend for podcasting?   Sure, and for many big brands out there this probably the biggest mistake, to begin with, is that they just go with the microphone that they've already got kicking around the office or in someone's home. In general, if a business does webinars, then they've got a big condenser microphone sitting in front of them in the middle of a boardroom table and a condenser microphone is good in that it picks up the full frequency of a human voice. However, it also picks up everything else that's going on around the room. It picks up the air conditioner unit, it picks up a computer fan noise, it picks up someone shutting the door two rooms away from where you are it's not an ideal microphone to use for a podcast. Condenser microphones are wonderful if you're in a professional studio environment if you really have a decent soundproof room that you're operating in. Otherwise, I highly recommend the use of a dynamic microphone. So a dynamic microphone is less sensitive and it means that it needs to be closer to your mouth, it needs to be roughly three or four inches away from your mouth and 45 degrees away from your mouth so you're speaking over it just to get the best quality from that microphone. But if you do that is not gonna pick up all the rest of the noise from around the room. So then the question after that becomes, okay, what type of dynamic microphone that you use? There are very few dynamic microphones available that have both what's called an XLR and a USB out. So if you are looking for your dynamic microphone to easily connect to your computer, you're looking for a USB out from the dynamic microphone. So if that's the case, then you're looking for either a Samsung Q2U or an Audio-Technica ATR-2100x. So those are the two main microphones, there are a couple of small up-and-coming brands that are just in the process of launching similar microphones. But those are the two main microphones that I would highly recommend. In addition to that, you need a windscreen. So something to go on top of the microphone to stop sudden bursts of air going into the microphone just to make your sound a little bit more pleasant for the user and you want a boom arm. So something to hold the microphone right next to your face, rather than actually you having to duck down, or have the microphone too far away from your mouth.   Let's switch a little bit here to talk about the six steps of publishing a podcast to publishing a book. So I'm really curious about what you've got to say about this?   So several times, I've been crazy enough to host an eight-hour live stream, and have 100 plus guests on there at the same time, and a lot of other people say, "Well, how on earth do you do that? Do you think I should do something similar for my brand?" And my immediate answer is no! You don't want to do that, it's just too much hassle. Another reason that I say no, is that it's actually too difficult or you're juggling too many balls when you haven't done audio podcasting, videos, live streaming, and steps like that beforehand. You really want to work up towards being able to host multiple people at the same time, be on there for a very long time, look into the camera, or deal with the audience at the same time. So I recommend working up towards doing that. And obviously, you talked about publishing a book. So one of the last big live streams I did I published a book, as a result of doing that. I figured out having an eight-hour live stream, you end up being able to produce roughly 60,000 words of transcripts, and then you can turn that into a book. It's just about as much work turning out a 60,000-word transcript into a book by rewriting it because obviously, people don't write in the same way that they actually articulate things verbally. So it's not necessarily easier, but it's just a path that is a relatively slightly more convenient way to publish a book. But in terms of the steps towards doing that, I highly recommend starting off with an audio-only podcast and starting off with a fairly basic podcast equipment-wise using the microphones that are recommended. Then when you're started, focus on the audio podcast, get comfortable with using the microphone, get comfortable with what your show structure is going to be like, and then you'll hone that naturally over the first 10 to 20 episodes or so. Then when you get comfortable with doing that, you can start to do things like you do Lori, which is to record the whole show as a one-off, have your intro, have your outro, have your midsection recorded as part of the whole show. That way, you're doing less editing afterward so it's easier to produce. You don't have much editing to do afterward at all. Then move on to video after that, and move on to pre-recorded video. Don't do live video straight away if you're doing your show, do it pre-recorded so you don't have to think of an audience and if you make mistakes, you can restart and you don't get so nervous in front of guests. Step four is live streaming while you record a podcast. The whole additional challenging element to that is, of course, the audience. If you've got people watching live, if you've got questions coming in. Ideally, you can listen to what the person that you're interviewing is saying, but at the same time, see what the audience is saying. Bring their questions into the mix at the appropriate time, engage with him at the same time, or perhaps even type back to them at the same time. You don't want to be doing that if you're not comfortable using a microphone, if you're not comfortable with podcasting, or if you're not comfortable even with looking into the camera, to begin with just to do the intros and the outros and to acknowledge people at the very beginning of your video. Then simply you get to that big summit that I was talking about, that's like 12 live streams all in one take. So once you're comfortable with the live streams, it's bringing everything together, it's doing it for a longer time, it's having 100 plus guests involved in a single project. So it's just a case of making those relationships which is obviously what this show is all about and the wonderful thing about doing a podcast, apart from the fact that you get people listening to your content is the quality of the relationships that you make with the guests that you end up talking to. You can ideally maintain those relationships by doing things like hosting a virtual summit and getting people back on with you perhaps on an annual basis.   Can you share with our listeners one of your most successful or favorite networking experiences that you've had?   I think networking is all about the quality rather than the quantity. You can talk about some articles that have been written like 1000 True Fans by Kevin Kelly, and similar advice has been shared by Seth Godin. If you get to that number of people that engage with you and like your content on a regular basis, then you're going to be successful. But in my experience, the number is even less if you put in the effort to really ensure that the relationships that you build are of high quality. That's why I love podcasting because it's such a wonderful way to build a relationship, to begin with, and then it gives you that opportunity to maintain the relationship because if you go to networking events, I know we're talking in COVID times it's a little bit more challenging to meet face to face, and perhaps even meet new people. But if you imagine a conventional face-to-face networking event, you'd do really well to have five minutes uninterrupted with anyone. It's challenging sometimes just to discover what someone else does, and make them aware of what you do, and then remember them afterward and then get back to them and really build any kind of meaningful relationship. The internet, podcasting, or just online discussions that aren't even necessarily broadcasted online give us a wonderful opportunity to have a higher quality conversation or lengthier conversation. So I think if you can aim to have 10 of those conversations a month on a regular basis, and then maintain the relationships with people that you think would be beneficial to you and your business in the future and you could be beneficial to them, then that would be probably a wonderful use of podcasting as a wonderful way to network and build maintain those relationships.   How do you best nurture your network and stay in front of these individuals?   I used to think in the past that what you had to do was published on a regular basis. But to a certain degree, that's just one-way communication so it's good to try and maintain those relationships. I've been very fortunate to as well as host bowl and podcast, host podcasts for other people, and produce podcasts for other people so it gives me a reason to get back in contact with these people. So the people that have been probably the best guests or the people that have been the most valuable in terms of potential relationships have been the ones that I've kept in touch with. I think initially going back to about 2015 when I did my first big online live stream, and I had about 60 people join me for that one. I just went back into people who have been guests before and I viewed it as a great piece of content to produce. But then thinking about it afterward, I suddenly realized it's not about the content, it's about relationships, it's about the network, it's about maintaining that. So that's why I try and do an annual basis, I give myself a reason to get back in touch with people and I encourage people to do the same. To think of a reason to reach back to who you've had conversations with in the past, and help them. So not necessarily even to produce something of value to what you're trying to do, but just to see if there's anything else you can do to assist them. I think you need to be really aware of what they're currently doing, and maybe suggests something specific that you could do to help them or a reason to have a follow-up conversation. I liken that to messages that I receive on LinkedIn, and probably 1 in 50, I reckon have actually really looked at me and my business and what I do, and crafted message based on that. The messages that I get saying something like, "Oh, it would be great to find out more about Casting Cred and what you do, shall we arrange a call?" No, I ignore those messages because it's so blatantly obvious that they've just taken my company name from some automatic script and added it to a standard intro message. I'm not interested in having a conversation if you haven't taken the opportunity to check out what I do. Check out what I do and demonstrate that you've actually looked at what I do and then we'll have a conversation.   What advice would you offer that business professional who's really looking to grow their network?   It doesn't happen overnight so you've got to accept that it's a long-term game. It's easy to reach out to people and get disappointed if they don't engage with you, but have you actually published anything and demonstrated that you are likely to be of genuine interest to the person that you're trying to reach out to? I go back to podcasting because I'm a podcaster and I think podcasting is a wonderful way to do it. I would quite often publish a podcast based upon the quality of conversations that I have with someone and be willing to publish a podcast, even if it didn't have any listeners, because of the quality of conversations that I'm having with people. I know people that I'm interviewing wouldn't necessarily be happy to have the conversation published to no one, but I think that's a good way to approach podcasting. I would encourage anyone listening to consider starting a webinar series or a podcast or some kind of content series that gives them an opportunity or reason to reach out to people. Maybe an initial starting point even before that is a blog because most people have a blog associated with a website. Put together an article about a particular topic and ask 10 moderately successful people within certain niches about their opinion on the particular subject. I say moderately successful because you're never likely to get someone like, let's give Seth Gordon as an example to actually contribute. But if you have someone who's moderately successful in a very niche industry, then they're really happy to contribute. So you can probably get 10 people to contribute to blog posts, you don't even have to speak to them, you can have a contact form for them to fill in and share their advice. Then you can promote what they do afterward, you can connect with them on LinkedIn, you can maintain that relationship. That's probably a great starting point to building a decent network.   If you could go back to your 20-year-old self, what would you tell yourself to do more of us have or differently with regards to your professional career?   It's very easy to look back with hindsight saying you should do this, you shouldn't do this. I've done lots of different jobs in my time. I'm in my 40s now so I was probably too old to just work in digital marketing or in the digital world. So as a first career, I actually managed restaurants and pubs, and hotels. It was a great experience to have because as a 20-year-old I was managing teams of people. So I got great managerial experience to do that. Perhaps maybe I treated life a little bit too seriously. I would say just to relax a little bit as well and try more things. I think that back then I felt that you had to try and have a career and I think that I grew up as part of the generation that was still told you go through school, you try to go through university, and then you try to get yourself a profession, and you stay with that profession for life. Life's not really like that nowadays. I would certainly tell myself to try different things, don't take life too seriously, work hard, but also play hard at the same time.   Any final word of advice to offer our listeners with regards to growing and supporting your network?   Success and building a big network is really a long time coming. Don't measure what you're doing with short-term measurements, like how many followers have I gained in the last week or a month or even year? It's all about the quality of relationships that you make 10 years down the line. So if you're not bothered by time, what would you do differently now if you knew that the numbers don't matter and it's all about quality?   Connect with David   David’s website: https://castingcred.com/  David’s LinkedIn: https://www.linkedin.com/in/davidbain/

Have you built a business that keeps you busy busy busy? Do you struggle to initiate any new digital marketing activities, simply because you're snowed under with whatever you're currently doing? In episode 239 of Digital Marketing Radio we help you to establish clear business systems​ for you and your team, as your company scales, so that you never have to say ‘no' to the next business or marketing opportunity. Joining me to discuss that is a lady who has the systems, knowledge and experience to optimize ad campaigns, generate new leads, and modernise your marketing strategy. She's a Facebook and Instagram Ads expert, a marketing coach and consultant - and the CEO of It Media. Welcome to DMR – https://www.linkedin.com/in/ashleymonk/ (Ashley Monk). [In this epsiode, https://www.linkedin.com/company/3777713/admin/# (Ashley Monk) shared https://www.linkedin.com/company/3777713/admin/# (ClickUp) as her 'Secret Software', https://www.linkedin.com/company/3777713/admin/# (Alex Becker)'s Hyros and Jarvis by https://www.linkedin.com/company/3777713/admin/# (Conversion.ai) as her 'Next on the List' and https://www.linkedin.com/company/3777713/admin/# (Brandi Mowles) as her ' Magical Marketer'.]

Do you wish that you were a smooth, energetic and articulate brand ambassador? Do you desire to be a podcast or video show guest that every host and viewer resonates with, delivering your message in a clear, calm and personable manner? In episode 238 of Digital Marketing Radio we look at how to be an effective brand ambassador in the digital world - with a lady who used to have a fear of public speaking but ended up with a 20+ year career in news and business broadcasting. In 2019 she decided to help others bring their stories to life with confidence and personality though her very own full-service public speaking and media training consultancy – welcome to DMR, https://kerrybarrettconsulting.com/ (Kerry Barrett). Kerry shared some great tip and resources on how to be an effective brand ambassador in the digital world, including https://www.linkedin.com/company/invideoio/ (InVideo) as her 'Secret Software' and https://www.linkedin.com/in/ACoAAAylO4kBDW7OpMoFG-_VpYOsdmFaIrCuHGA (Rosie Kosinski) as her 'Magical Marketer'.

Email marketing has been around for a very long time, longer in fact than the world wide web. It seems that every few years we hear about another technology that's going to replace email, but email stubbornly clings on, retaining its high level of importance for e-business communication more than 40 years since the first mass email campaign was sent. In episode 236 of Digital Marketing Radio, we look at email marketing in 2021, how email marketing strategy has changed and how best to incorporate email into your marketing mix now, and moving forwards. Joining me to discuss that is a lady who helps Directors and Senior Managers of small to medium size businesses ensure their marketing budget is being used to full effect. She also helps business owners, coaches and freelancers achieve business growth and get out of marketing overwhelm through her online group coaching and step by step training – welcome to DMR, https://teresaheathwareing.com/ (Teresa Heath-Wareing). Secret Software:https://www.addevent.com/ (Add Event) Magical Marketer: https://benbellamy.co.uk/ (Ben Bellamy)

Back in November 2020 Google announced that page experience ranking signals for Google Search (SEO) will launch in May 2021, meaning that if users don't like your page, Google won't like it either. Joining me to discuss this for Digital Marketing Radio episode 233 is Pam Aungst from Pam Ann Marketing. Secret software:KW Finder: Find long tail keywords with low SEO difficulty https://kwfinder.com/ (https://kwfinder.com/) Next on the list: Social advertising platforms like Snapchat or Tik Tok Magical marketer:Kerry Barrett: Video Content Creator and Producer https://www.linkedin.com/in/kerrybarrett/ (https://www.linkedin.com/in/kerrybarrett/)

Have you ever wondered how to move from views and likes to building real brand traction and product sales from social media? In episode 231 of Digital Marketing Radio, Ben Leonard, Ecommerce Consultant and Founder of Beast Gear shares his extraordinary Instagram Funnel for Ecommerce. Software I couldn't live without:Seller Chatbot (https://www.sellerchatbot.com/) - The Facebook Messenger Platform Built for Amazon Sellers Magical Marketer:Paul Harvey (https://www.linkedin.com/in/paul-harvey-2ab8b51a7/)

Do you run a marketing agency and have you been considering running LinkedIn Ads to promote your services? If so, this could be the episode of Digital Marketing Radio for you. AJ Wilcox joins David to explore how to set up and optimize the ultimate LinkedIn advertising campaign for agencies. AJ Wilcox on LinkedIn:https://www.linkedin.com/in/wilcoxaj/ AJ's 'Secret Software':https://www.knime.com/ AJ's 'Magical Marketer':https://www.linkedin.com/in/markpgus/

On the episode, I talk to David Bain, a long time and very prolific podcaster, the one I remember most being Digital Marketing Radio. David is also the author of Marketing Now (available very soon on Amazon!), which is a book which had it's genesis in a podcast. David is in good company with this type of repurposing, one of the biggest examples being Tim Ferriss and the Tools of Titans book. Tim created that book based on the hundreds of hours of content he's produced as part of his interview-based podcast. So, I thought I'd get David on the show, incase you want to follow in the footsteps of David and Tim. Here he talks about the 6-step process he used to create Marketing Now, and how you can create your own book. You'll find out:How David came up with the idea for the book, and how he created previous ones using the same method.How to think about book structure, and how that boils down into planning the audio content to base it onHow a live broadcast is a natural extension of a podcastHow he turned a live broadcast into the content for a bookWhere he decided to publish his book and whyHow he solved the design problem, and made it easy to create a great bookYou can find David over on twitter, and you can see more about the book, and sign up for the live launch stream here: Marketing Now. Support the show

On the episode, I talk to David Bain, a long time and very prolific podcaster, the one I remember most being Digital Marketing Radio. David is also the author of Marketing Now (available very soon on Amazon!), which is a book which had it's genesis in a podcast. David is in good company with this type of repurposing, one of the biggest examples being Tim Ferriss and the Tools of Titans book. Tim created that book based on the hundreds of hours of content he's produced as part of his interview-based podcast. So, I thought I'd get David on the show, incase you want to follow in the footsteps of David and Tim. Here he talks about the 6-step process he used to create Marketing Now, and how you can create your own book. You'll find out:How David came up with the idea for the book, and how he created previous ones using the same method.How to think about book structure, and how that boils down into planning the audio content to base it onHow a live broadcast is a natural extension of a podcastHow he turned a live broadcast into the content for a bookWhere he decided to publish his book and whyHow he solved the design problem, and made it easy to create a great bookYou can find David over on twitter, and you can see more about the book, and sign up for the live launch stream here: Marketing Now. Support the show (https://pod.academy)

I shared an announcement with you a few months ago that I’d be publishing 10 new episodes of Digital Marketing Radio this year. Now that is still coming soon, but with a little twist. But I’ll share the twist with you in a few weeks’ time! In the meantime, there’s something else that I’ve been working on... You may well know that in the past I’ve also published a podcast called Business Book of The Month. Well, that podcast is making a bit of a comeback. In the past few weeks I’ve recorded 2 great interviews with former Chief Evangelist for Apple, Guy Kawasaki and bestselling author, Ryan Levesque. What I’m going to do is share the whole interview with Guy Kawasaki with in this episode too, and if you like this, and you want to listen to the Ryan Levesque interview, which will be published in June, you’ll need to subscribe for free to the Business Book of the Month podcast in your favourite podcatcher. :)

I’ve been hosting DMR for more than 3 years now. And in that time I’ve had the privilege of interviewing many of the world’s leading digital marketers right here on this very podcast. I’ve had a lot of fun, learned a lot, and built some great relationships. BUT - this could be the last episode! There comes a time when your life gets busy, that you need to make some tough decisions when it comes to priorities - and I’m afraid that this means that I’ve decided to pause recording new episodes of DMR. It could be that I start recording again in a few month’s time, or it could be that the show as we know it doesn't return. Or it could even be that a listener decides to make me an offer to buy the whole show. However, whatever happens in the future, I’ll certainly be taking the next few months off to focus on other things. Of course I’ll still be be keeping busy online - if you’re a professional marketer or a podcaster, please add me to your LinkedIn network - I’ve got the /DavidBain profile. Of course you can always follow me on Twitter @DavidBain. But, I don’t want to leave with a murmur - I want to highlight some of the outstanding content that my previous Digital Marketing Radio guests have already shared. And I’d like to encourage you to browse the back catalogue of episodes too. So on this, episode 225, and possibly the final episode, I’d like to highlight 10 previously published episodes that jump out at me as being particularly special. In order of publication - from oldest to most recent - here are the 10 episodes - for different reasons - that stood out for me. DMR #16: Amy Schmittauer – What does great video content marketing look like in 2014? What is word of mouth marketing? – SAUL COLT | DMR #70 Social Signals SEO – LUKASZ ZELEZNY | DMR #96 Personal Branding: Why Ugly Never Wins and what to do about it – PHIL PALLEN | DMR #121 Monetizing Yourself – NATALIE SISSON | DMR #124 Antifragile Marketing: How to Grow your business in uncertainty – MARK TRAPHAGEN | DMR #129 How to grow your audience on YouTube – ROBERTO BLAKE | DMR #146 SEO in the Year 2020 – RAND FISHKIN | DMR #148 Social Media Advertising Today – LARRY KIM | DMR #166 How to Sell Digital Marketing Services – JOE APFELBAUM | DMR #171 [Tweet ""Do you agree? Are these the top 10 EVER Digital Marketing Radio episodes?" #DigitalMarketing"]

Today I'm joined by a man who’s appeared on some of digital marketing industry's top publications, including: Marketing Insider, Duct Tape Marketing, Convince & Convert and Digital Marketing Radio! He’s an agency senior strategist and oversees the direction and execution of all his clients’ integrated digital marketing & data analytics initiatives. Welcome to DMR, Sam Ruchlewicz. [You can find Sam over at Warschawski.com.] On this episode of Digital Marketing Radio we discuss what being data-driven really means, with topics including: I hear the term “data-driven” a lot. And sometimes I think that it’s quicker and more effective to just follow your gut. Is that wrong? What does being data-driven mean to you? Does every marketer need to be data-driven or is this only relevant for certain marketers? You also talk about an “economic value model for digital marketing” - what does that mean and why should companies use that approach? You also talk about “increasing alignment” - what do you mean by that? What kind of mistakes do marketers make when they are trying to be data-driven? Does being data-driven not sometimes put an overemphasis on last click? What are your thoughts on attribution and measuring the impact of marketing activities that are much more difficult to measure? What changes in technology are likely to make the biggest difference in the world of data-driven marketing over the next couple of years? [Tweet ""Go through and analyse your data, understanding the paths to conversion" @SamRuchlewicz #DataDriven"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Google Analytics [Website visitor analytics] Tableau [[Data synthesis] Hootsuite [Social media management] Watson by IBM [AI platform for business] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? SEMrush [Organic search success management] Netra [Social analytics] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Start with your goals. Come up with the not only the final conversion that you want someone to do, but everything that proceeds it. Go through and analyse your data, understanding the paths to conversion, what the key markers are that are likely to indicate success and then assigning values to each of them. Because without that, none of these other great technologies work the way that you want them to. But if you understand your business model, and you understand the steps that lead to conversion, a world of possibilities are open to you - and you can really have a lot of success.

Always be prepared to make a change in your business or your job. Just when you think you have control of your life, your job, your business, your income and your way of life, something is going to come along and knock you off your feet. I want you to be prepared for that mentally, physically and financially. David Bain and I talk a bit about his experience and we give you a few ideas about how to be prepared. https://menofabundance.com/wp-content/uploads/2017/05/digital-marketing-readio-david-bain.png ()David Bain is the founder and host of Digital Marketing Radio, the weekly podcast and video show that prises actionable advice from today's top marketers. And he's also author of the newly published book, Digital Marketing in 2017. Find out about that and more over at DigitalMarketingRadio.com.  Time Stamped Show Notes(click a time stamp below to time travel directly to that point in the conversation.) [spp-timestamp time="6:29"] So, where are you at in the World? Near Greenwich London - UK [spp-timestamp time="6:59"] Attitude of Gratitude I'm grateful to be born when I was and where I was. [spp-timestamp time="9:27"] Let's get Personal I've been involved in digital marketing for 17 years. I was managing hotels and restaurants before I got started with digital marketing. I figured out how to build websites and get traffic to websites and continued to build on that. I started podcasting the following year and never looked back. [spp-timestamp time="15:46"] Kick in the Gut Moment My kick in the gut moment was when I was thinking of was through a company called one in one internet. I was making decent money with my online business. I had my domain name and hosting through this company. They accused me of spamming and shut my entire site down for about 2 months. Lesson Learned - Have domain and website hosted on your own platform. [spp-timestamp time="18:42"] Enough is Enough Moment Fortunately I was doing live seminars at the time so I was still doing OK with income. I ended up getting a job as a digital marketing manager. That let me sit back and review what I wanted to do with my business from there. [spp-timestamp time="21:40"] What are you doing now? Paying it Forward  [spp-timestamp time="26:54"] Action Steps you can take today. Stop doing marketing that you don't love to do. Commit to being consistent. Build relationships with industry leaders AND make them look good. [spp-timestamp time="29:48"] What daily habits make the biggest impact in your life? I try to be reasonably fit. So I go to the gym 1-2 hours a day. I read often and listen to podcasts. [spp-timestamp time="30:47"] What are you reading or listening to right now and why? The Magic of Thinking Big - David J. Schwartz Start your 30 day Audible trial and get Your http://www.audible.com/t1/30trial_at?source_code=PDTGBPD060314004R (Free Book) [spp-timestamp time="31:37"] What does Living A Life of Abundance mean to you? Not thinking I will never be able to do that. [spp-timestamp time="32:18"] Parting piece of guidance You should not be scared of doing something. You should be scared of saying "I wish I would have." Connect with our Feature Guest http://www.digitalmarketingradio.com/ (digitalmarketingradio.com) https://twitter.com/DavidBain (Twitter) Wally's Take Away:Always be prepared to make a shift in your life, relationships, career and even in your business. You never know when life is going to through you a curve ball. You can either duck and let it fly by you, or you can catch it, keep it or though it back. Hey, I just made that up. Go out and live your life of abundance. And make sure to pay it forward. Resources Mentioned:https://www.udemy.com/courses/ (Udemy.com) - Udemy is an online learning and teaching marketplace with over 45000 courses and 15 million students. Learn programming, marketing, data science and... Master new skills and achieve goals on... Support this podcast

Welcome to the third in a 3-part series of Digital Marketing Radio episodes, recorded live at the Search London Meetup – a special episode sequence, helping to celebrate reaching the milestone of 200 episodes of Digital Marketing Radio. In this, episode 201, we hear the talk given by Pete Campbell from Kaizen - 'Why Brands Need to Focus on Site Speed in a Mobile-First World'. In this episode Pete talks about things like: New developments in speed technology What a slow site costs you Results from a big site speed study, looking at the top 700 e-commerce sites in the UK And most importantly – how to make your site a whole lot faster Let me know your thoughts on this episode format! Do you want to hear more, do you want to hear less of this type of episode? Tweet me @DavidBain to tell me your views. Next episode we’re going to be back to the regular format with the return of the ‘this or that round’ and all that jazz. :)

Welcome to the second of a 3-part series of Digital Marketing Radio episodes recorded live at the Search London Meetup – a special episode sequence helping to celebrate the "double ton" of DMR episodes. In this, episode 200, we hear the talk given by Nichola Stott from theMediaFlow on HREFLANG for International SEO. View the slides from the presentation below. In this episode, Nichola talks about: how to set up HREFLANG, the most common errors in setting up HREFLANG what HREFLANG isn’t for, the pros and cons of implementing HREFLANG in the head section versus an XML sitemap... and much more! This is really important information if you’re trying to target multiple countries online. Enjoy! (Next episode we’re going to be hearing from Pete Campbell from Kaizen, sharing his thoughts on “Why Brands Need to Focus on Site Speed in a Mobile-First World.”)

Over episodes 199 to 201, I wanted to do something a little different to help celebrate the 200th episode of Digital Marketing Radio – before we return to the regular format in episode 202. What I did a couple of weeks ago was go along to a local meetup called Search London where I recorded 2 great talks on SEO – and also chatted to the host of the meetup – Jo Turnbull. In episode 200 of DMR, Nichola Stott from TheMediaFlow will share “HREFLANG for International SEO: Lessons from 3,000 Implementations” And in Episode 201, Pete Campbell from Kaizen will be sharing “Why Brands Need to Focus on Site Speed in a Mobile-First World.” But first of all, in this, Episode 199, I wanted to chat with Jo Turnbull, the host of the meetup, search London. I chatted with Jo about whether or not she ever struggled with the consistency of putting on Meetup events, why she uses both Eventbrite and meetup, the pitfalls of putting on a meetup, what she does to promote the event, how Search London has personally helped her - and her future vision of Search London. I started off by saying to Jo that her meetup had been around for quite a while, and asking her a little bit about the history behind it...

Episode 198 of Digital Marketing Radio features 'Final Thoughts', chapter 17 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); So many great ideas. So little time. The challenge with reading a book like this is that it only provides you with a starting point. You’re the one who has to decide on the final direction. You’re the one who has to choose what you do, and what you don’t do. That’s the tough part. But now you need to decide. Did you know that the word ‘decide’ literally means ‘to cut off from’? What you have just read is specific ideas for your marketing activities for 2017 from some of the world’s leading digital marketing authorities. As Rand Fishkin [a previous Digital Marketing Radio guest – check out DigitalMarketingRadio.com/rand-fishkin] said in his September 2013 blog post on Moz.com, a T-shaped marketer is the kind of marketer that you should consider trying to be. And that still seems to make sense in 2017. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Episode 197 of Digital Marketing Radio features 'Focus', chapter 16 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); You’ve come through 15 different chapters so far – the majority of them jam-packed with actionable digital marketing tips. But how do you ensure that you follow-through and get things done? Should you try to implement as many of these digital marketing opportunities as possible? 102) Be unique in what you do, and focus on doing one thing really well – Jeff Sauer For Jeff Sauer from Jeffalytics.com you should just focus on doing one thing really well. Jeff says: “My advice is to be unique, because there are a lot of things that are going on. There's a lot of things you could do. Be unique in what you do. “You don't have to choose every single one of the topics you've learned in this book. In fact you should probably just choose one or two of them, or a few of them, and do them very well. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Episode 196 of Digital Marketing Radio features 'Think Outside The Box', chapter 15 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); Even though it may seem that there aren’t enough hours in the day to test all the digital marketing activities that you currently know about doesn’t mean that you should place your hands over your ears and refuse to hear about new possibilities. The opportunities that are open to you have changed so much over the last couple of years, and you can be sure that change will continue to occur at a rapid pace. 97) Expand and diversify – Aleyda Solis Someone who isn’t afraid of change is Aleyda Solis, International SEO Consultant and founder of Orainti. Aleyda says: “My tip is about expanding and diversifying your current online marketing actions to include new platforms every year, leaving a certain budget to do so. “Sometimes testing something that is just starting, or you have seen has worked well in other industries or international markets is something that you should be doing in order to assess new opportunities. Even if it doesn't work in conjunction with your established goals, it can help you to better understand your audience behaviour. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Episode 195 of Digital Marketing Radio features 'Insight', chapter 14 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); We hear the phrase ‘test and learn’ all the time, but how do we actually implement this and keep on incrementally improving what we do over time? And with so much data available to you and your business, where do you possibly start? 89) Audience insights – Ben Oliver Ben Oliver from ID Collective says you should begin your insight journey by taking the time to understand your audience. Ben says: “My biggest digital marketing tip would be spending some time on audience insights. “We spend so much time on the creation and reporting of content, we often overlook the audience we are supposed to be serving in the first place. “Given how dynamic the industry is, and how quickly audience needs can evolve, it’s vital to be conducting audience research every 6-12 months. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Episode 194 of Digital Marketing Radio features 'Real People Skills', chapter 13 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); In chapter 9 we already discussed the necessity to add some humanity to the content that you’re producing. Here in chapter 13, we’re going even further and encouraging you to work on those real people skills – even though you probably spend the majority of your time behind a computer! 85) Talk to your customers directly – Robert Brady Robert Brady from RighteousMarketing.com has a background in PPC data analysis. Even so, he’s started to focus on who his customers are and getting to know them better. Robert says: “I think with as much power as we have in the digital world - analytics, link building, PPC, social media, video etc., it’s easy to get lost from the fact that our customers and readers are real people. “My strategy is to get back to your roots and focus on who your customers are and what drives them from an emotional perspective. “The one actionable step that I think everyone should take this year is to get in touch with your customers directly. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Episode 193 of Digital Marketing Radio features 'Video & Live Streaming', chapter 12 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); Since early 2015, live instant video broadcasting has grown exponentially. Services like Meerkat, Periscope and more recently Facebook Live have enabled anyone with a smartphone to broadcast live whatever they’re doing, wherever they happen to be. But just because it’s easier to broadcast and publish video, should every business be involved? And if you are going to participate, what are the best ways to get involved? And what are the pitfalls? 75) Emotional intelligence & video – Saija Mahon Saija Mahon, Founder/CEO at Mahon Digital believes that it’s very important to know how your emotional intelligence fits into your overall digital marketing strategy as well as your video strategy. Saija says: It’s really important that as brands, or for the clients we have, that the stories we are trying to promote comes across in a meaningful way. “Within digital marketing it’s often all about data, big data and crunching numbers plus Excel sheets and working with tools. “But sometimes we forget that behind all of those numbers, there are people who want to buy from our clients or from us. We therefore need to remember their emotions as well. “The way to do that is focusing on video, which is a great opportunity for all advertisers and [agencies] as well. “A YouTube channel is a great way to improve personal branding for free. And really get that personal message or brand message going, and start to develop your story, getting that story across to people. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Episode 192 of Digital Marketing Radio features 'Social Media & PR', chapter 11 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); The web used to be a place where you published, and others consumed. There wasn’t any direct interaction between publishers and consumers. Now that’s turned 180 degrees. Customers expect interaction now. And if they don’t get it, it’s likely that they’ll go somewhere else. Chapter 11 looks at how you and your business can take full advantage of social media and PR in 2017. 69) Focus on your core audience – David Shaw For David Shaw from DavidMarkShaw.com, it’s not about the numbers, it’s about focusing on your core audience. David says: “I want (particularly) small businesses to understand they should stop spending a lot of time on social media building what I call a manufactured audience – where they’ve been getting all of these follows and likes just for the sake of it. “Lots of social media gurus have told them that you’ve got to build this big audience; and they’re not actually focused on people who are interested in their business and their content. “When they look at their metrics it shows that their social media sucks, as the majority of it is just not being seen. “We’ve seen the algorithms coming together over the last year or two and what [social media networks] are really doing now is straining out a lot of the content. That content’s not getting consumed. It’s not getting the likes or shares that it requires. “I want people to understand… they’ve got this manufactured audience. They really need to clear it out and start focusing on smaller audiences that are genuinely interested in your content. “It might mean a cleansing of your social media – focus on quality followers who are actually interested in what your business is trying to provide in terms of value.” Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.