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Ever thought, “Facebook ads are just a fancy way to light my money on fire”? If the idea of opening Business Manager, setting a budget, or seeing a giant $0 in your results column makes your armpits sweat, this episode is for you.Today, I'm joined by Facebook Ads and Funnel Strategist Natalie Alaimo—the magical unicorn who actually makes ads feel doable (and dare I say, a little bit fun?). With over a decade of real-world experience helping course creators, coaches, and service providers, Natalie's here to spill the tea on how therapists can use Facebook ads to grow their audiences without blowing their budget or losing their minds.We're pulling back the curtain on Facebook ads—what they really are, why they're not as scary (or expensive) as you think, and how you can use paid ads to grow your programs, memberships, and impact in a way that actually feels aligned and strategic.In this episode, we unpack:Why Facebook ads feel terrifying for therapists (and how to reframe that fear)The biggest myths about running ads—and the truths therapists need to knowHow Facebook ads can actually feel ethical, intentional, and alignedThe foundations you need in place before running your first ad (no guesswork!)How even a $5–$10/day budget can grow your audience and email listWhy your funnel, messaging, and creative matter more than your targetingHow to use ads to build visibility and nurture trust (not just sell)What it looks like to make your ad spend pay for itself (yes, really)This episode is an invitation to see Facebook ads differently: not as a last resort or a "risky gamble," but as a powerful tool to help you connect, grow, and serve in bigger ways.Whether you've been ads-curious for a while or you're ready to stop relying solely on organic marketing, this conversation with Natalie will help you ditch the fear, demystify the tech, and finally feel confident pressing publish.Rate, Review, & Follow on Apple Podcasts Loving the podcast? Your reviews mean the world to me—and they help more therapists discover a different (and way more sustainable) path to entrepreneurship.Here's how to support the show:Click here and scroll to the bottomTap to rate with five starsSelect “Write a Review” and share your favourite takeawayHit follow for more episodes on therapist entrepreneurship, marketing, and ethical scalingLinks mentioned in this episode:Join Natalie Alaimo's Paid Ads Challenge to start running your first Facebook ads with confidence.Ready to create, sell, and scale your first online program? The Therapists Rising Incubator is where the magic happens.Connect with Natalie on Instagram - @natalie_alaimoFollow me on Instagram @dr.hayleykelly for therapist biz real talk, launch behind-the-scenes, and the occasional pep talk (or puppy photo).*Disclosure: Please note this episode contains an affiliate link, and we may receive a small commission if you sign up for the Paid Ads Challenge using our link. However, we only recommend products and services that we genuinely believe in and/or use ourselves.

Do you have any recent high school graduate students in your life? My beloved niece is going off to college and I was inspired to speak life into her, sow seeds of scripture, and sow love and well wishes.   Here I brake down how Holy Spirit inspired me to use prophetic pictures in her life coupled with a biblical scripture to create a biblically based affirmation tailored made just for her.   I pray this blesses you, inspires you, and motivates you to sow to a student in your life. Why? because pleasant words are like a honeycomb, Sweetness to the soul and health to the bones. Proverbs 16:24 in faith, hope, and love -Ellie   Wanna check out the gifts I sent her?

Betty needed a flexible way to keep on top of her marketing content. So, she wondered if there was a Google spreadsheet calendar template that's versatile enough. You see, like many entrepreneurs and small business owners, Betty had a lot on her plate. She also knew that grabbing a regular freebie calendar that she found online may require too much customisation. What she needed is a calendar developed for marketers by a marketer who understood the importance of editorial calendars. Let me know if you find these points relatable. You've used dozens of tools to map out your promotion calendar without successYou're a planner who likes to map things out weeks or months in advanceIf you get an idea for content 12-24 months in advance you'd like to put it on the calendarYou've searched high and low for the perfect editorial calendar but none was perfect If only there was a Google sheets calendar template that'll help you develop content ideas for the next 3-5 years successfully. In the post, you'll learn how to customise your very own editorial calendar template. You'll also get the opportunity to grab the best Google spreadsheet calendar template on the market. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. What is an Editorial Calendar In case you've never heard the term before, let me first explain what is an editorial calendar. An editorial calendar is also known as a publishing schedule or content calendar. Normally it is a 12-month calendar that has important dates, public holidays and calendar events. It is normally used by bloggers, teams, small businesses as well as an editorial team to manage and control the publication of content. This content is published across various platforms like a blog, magazine, newsletter, social media, etc. One reason why people use an editorial calendar is that they have a team of people producing the content. For example, they'll have graphic designers, video producers, copywriters, photographers and editors. Other team members include social media managers and at least one marketing strategist. The bigger the team the higher the need for a single source of truth or a central repository. Essentially, an editorial calendar is a project management tool used to manage entire marketing campaigns. It means that a content calendar template is a powerful tool for marketing campaigns. If everything is not in one location then it gets difficult to manage the content effectively. Content Marketing Statistics At the end of the day, the main reason for creating an editorial calendar is for the purpose of content marketing. So, before investing time and energy in developing one it's important to look at the content marketing statistics. According to Ahrefs, 82% of marketers are investing in content marketing. 51% of businesses that invest in content marketing publish content daily. Interestingly, 60% of marketers report that content marketing generates leads for their business. Blog research conducted by Hubspot said that 48% of companies who leverage content marketing use blogging. Also, 60% of marketers say that they measure content marketing success through sales. When it comes to content formats the number one content type on the list is video. The content marketing institute conducted research that showed that many marketers are planning to increase their spending on video this year. What's even more interesting is that 80% of the marketers surveyed said they used content marketing to build awareness and credibility. After video content, the area with increased spending for marketers is events (in-person, hybrid and virtual). The Customer Journey

Nancy wanted to grow her audience quickly but she had one question... How to make a 60-second Tik Tok video with music. Like many other entrepreneurs, Nancy has been hearing that you can build your audience quickly using Tik Tok. However, Nancy considers herself a technophobe so she finds it difficult to adopt new technology. Even though Tik Tok might be easier to use compared to other platforms. Nancy still had her reservations. Let me know if you can relate to these. You are an introvert or camera shyLike Nancy, you too have been hearing about Tik Tok a lotThe thought of publishing 2-4 times a day puts you offYou haven't a clue what software to use to edit videos If only there was a way to get started on Tik Tok quickly and easily. In this post, you'll learn how to get started on Tik Tok in a matter of minutes as well as what tools are available to help with your success. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. The History of Tik Tok As a platform, Tik Tok started only a few short years ago in September 2016 and since then it has grown from strength to strength. It's a social media platform specifically designed for short videos also known as short-form videos or short clips. Video lengths range from 15 seconds to 3 minutes and users have the ability to add filters, music, effects and much more. According to Wikipedia, It is owned by a Chinese company called ByteDance. As of October 2020, Tik Tok has surpassed 3 billion downloads worldwide. In China, Tik Tok is known as Douyin, it has similar features but they are not exactly the same. Tik Tok was launched outside of China in 2017, however, it was only after it merged with Musica.ly that it became available worldwide. There are 3 video formats available on Tik Tok including the following aspect ratios. 1280x720720x1280640x640 The minimum video length is 5 seconds. Tik Tok Statistics For many entrepreneurs like you, it's important to know that a social media platform will give you a return on investment before using it. This is why I'd like to spend some time looking at the statistics as they stand. According to 2022 statistics from Backlinko, Tik Tok has 1 billion monthly active users. Of those 1 billion users, between 73 to 100 million of them are in the US. Tik Tok has 50 million daily active users in the US alone. US users spend an average of 33 minutes a day on Tik Tok. Annual revenues in 2019 were $17 billion. Tik Tok is the 7th most used social media site globally. 41% of Tik Tok's active users have an age range between 30 and 49 which is quite surprising. Many people assume that Tik Tok is for teens but that doesn't appear to be the case. How to Make a Content Plan for Your Tik Tok Videos When it comes to video, it is more difficult to produce compared to still images. This can be true for Tik Tok as well depending on the type of videos you want to create. For example, do you want your videos to be more formal, funny, talking head or environmental clips? The first step in developing consistency around your Tik Tok videos is to develop a strategy. You can easily develop a strategy by focusing on 5 content pillars. Here's an example of what I'm talking about. Using a social media planner like Plann will give you prompts to formulate a strategy. In the screenshot, you'll see content pillars like behind the scenes (BTS), client testimonials, featuring another business and much more. Feel free to take Plann for a test run here. How to Make 60-Second Videos Fast Uploading video content can be pretty easy when you have the content already created. So,

Susie has been running an online business for about 3 years and she's looking for the best refillable journal. While watching a show on entrepreneurship, Susie learned about the power of journaling. Finding the perfect journal that will suit her daily routine is important to developing a new habit. Let me know if you can relate to these points. You've always heard that journaling is a great habit to developUnderstanding why journaling is important will help you pick up this habitYou are not quite sure if you're a paper journal person or if digital is betterKnowing what to write has been a huge obstacle for you If only there was a way to get your head around the importance of journaling as well as when to do it. In this post, you'll learn how journaling can help you achieve your revenue and life goals quickly and easily. You'll also learn about over 10 different journaling techniques and when to apply them. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. Why Journal If you're like me you've probably been thinking of journaling for a few years. However, you've never got into it because it didn't seem to be a necessity until now. Did you know that there is scientific evidence that shows the health benefits of journaling? According to PsychCentral, here are 5 health benefits of journaling. Solve problems more efficientlyKnow yourself betterReduce stressResolve disagreement with othersClarify your thoughts and feelings The two that jump out at me from this list are problem-solving and clarifying my thoughts and feelings. If there isn't anything on that list from PsychCentral that you find motivating, here are 6 more benefits of journaling from Kaiser Permanente. Gain self-confidenceFind inspirationAchieve goalsStrengthen memoryTrack progress and growthImprove writing and communication. You have to admit that these 11 benefits of journaling are mind-blowing. A lack of goal achievement is something that you might have encountered at different stages in your life. It is also something that you hear friends and family experience regularly. Looking back, do you think that you might have experienced more successes if you were journaling? Types of Journaling Techniques Did you know that there are several different types of journaling? Depending on the technique you would like to use will dictate the best refillable journal that will suit your needs. Let's spend some time looking at a list of journaling techniques. Art journalDream journalingReflection journalMorning pagesGratitudeUnsent letterFree writingListsWorst case scenarioOne line a dayPlan your dayReading journalBullet journaling At this point, you're probably surprised by the big list of journaling techniques available for you. In order to understand the best one to use for your needs, let's take a closer look. Art Journal As the name suggests, having an art journal will allow you to express yourself better using visual pieces. These pieces can include sketches, collages, scrapbooking, doodles, experiments and inspiration. So, if you're more inclined to express yourself visually then art would be a great option for you. Dream journaling This would be one that will rarely ever work for me because I forget my dreams all the time. Actually, it is advised that with dream journaling you write down whatever you can remember and over time your memory will improve. The challenge I find with this journaling technique is that my dreams are too weird and I prefer not to remember them. Lol!! The best refillable journal for this technique would be the one with many pages. Reflection Journaling As you can imagine,

Elsie had a bright idea, she'll create an ebook in Canva as her premium lead magnet. The only problem is that she does not know how to get it done. As a business coach, it's important for Elsie to have a lead magnet in order to grow her list of potential clients. Are you a business coach full of bright ideas but you don't know how to implement them? If yes, then I have great news for you... You are not the only one facing this challenge. Getting things done in your business can prove to be overwhelming and stressful. So, tell me, which one of these two categories do you fall into? Some small business owners have been running their digital businesses for 3-7 years so they have funds set aside to hire help. While there are some entrepreneurs who started their business in the last 1-3 years but they don't have a rosy budget to outsource tasks like creating lead magnets. If you are in the 2nd category then I totally understand your limitations. This is the reason why I'm creating this resource to help you create your ebook quickly and easily. In this post, you'll learn the most efficient way to create your ebook as well as what to do with it when it's ready. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. The Benefits of Creating Ebooks If you've never created an ebook before and you are brand new to the world of ebooks then here are a few things to consider. Ebooks can be useful for a number of reasons with the most common denominator being client acquisition. Here are 5 ways to develop an ebook in your business this year. Lead magnetAs a workbook accompanying an online course or email courseCase studyInstruction, manual or guideA course Did any of those 5 ideas give you aha moments? So many business coaches underestimate the power of ebooks and how they can use them to grow their business. Yes, you're probably wondering how to actually create all of these ebooks as part of your marketing plan. If you hang tight I'll be offering a step by step guide for one of these ebook types soon. The Buyer Journey Before diving into creating ebooks it's important to know when to use these different types of digital collateral or marketing material. If you are one of my regular readers you probably either heard or read about the buyer's journey. Gaining an understanding of your target audience will help you visualize the buyer's journey. However, in case you've never come across it before here's a brief overview of it again. They include awareness or brand awareness, interest, consideration, conversion and retention. As you can see there are 5 stages of this journey and if you look carefully you'll notice the absence of some of those ebooks. For example, the lead magnet, guide, workbook and course are missing from the diagram. Allow me to explain the reason to you. The lead magnet is actually in the interest phase of the journey and you'll normally find them while reading blogs. It's given to a potential client in exchange for their email address. They are also available as a freebie during a podcast or after watching a video on YouTube. When it comes to the guide and course these are normally part of a paid product, while the workbook can be found included in a Masterclass or webinar. The bottom line is to know what to develop as part of your marketing plan and when to make them available during the buyer's journey. The Most Important Step Before heading over to Canva there is an important step that you need to complete. This step will save you hours of overwhelm and frustration. I've used this hack for a number of years in order to get ebooks, lead magnets,

Are you wondering how to add social media links to a YouTube Channel? As broadband speeds increase it is normalizing the need for quality video content. Gone are the days of promoting your business with simple text and images. Two great examples of this are TikTok and Instagram. Every section of Instagram caters for video content. Let me know if you are facing the following challenges with marketing on YouTube. You want to use YouTube to generate leadsVideo editing seems to be scaryContent planning for YouTube is overwhelmingInstructions to brand your YouTube channel would be awesomeAny time-saving hacks for YouTube marketing would be great If only there was a way to get the cliff notes version of how to get the most out of YouTube marketing. In this post, you'll learn how to add social media links to a YouTube channel as well as awesome tips to exponentially grow your account. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. 5 Things You Didn't Know About YouTube Before diving into the tutorial about how to add social media links to a YouTube channel. It would make sense to delve into a few important YouTube facts. These facts are important because they will save you a whole lot of time and energy. They will also help you with content research and planning. 1. YouTube Search Many small business owners believe that YouTube search works in the same way as Google search. However, this is not the case because YouTube is a search and suggestion engine. It means that whenever you search for a video on YouTube you also get a list of related suggestions. 2. Less is More with Content Planning If you are a blogger, you'll know that writing a post could range from 800 to 8,000 words in length to satisfy the blog reader. What's cool about converting a blog post into a YouTube video is this. One blog post is the equivalent of 3-8 videos of YouTube content. So, if you already have over 100 blog posts like me then you already have content to last for 8 years on YouTube 3. Consistency is Key The number one secret to growing your audience on YouTube is to publish content consistently. Think of your channel as a TV series. Publish content every week on the same day and time. 4. End Screens Have Power Like many social media platforms, YouTube prefers to have users stay on their platform for as long as possible. A great way to achieve this on your channel is to add an end screen to every video to help your audience to keep watching. I'll explain how to do this in a future resource. 5. Playlist Secrets When you set up your YouTube channel videos be sure to categorise them. Just like your blog posts fall into categories or buckets. Your videos should also be assigned to categories to increase retention rates. This can be achieved using playlists (12 max). Set Up Your YouTube Channel for Success Whether you plan to create 3 months of video before creating your channel or you just want to create your channel first. It is best to set up and optimise your channel to give your subscribers the best experience. The 5 most important areas to get right are as follows: Brand imagePhotoWatermark videoChannel name + descriptionSocial media links Let's look at each one individually so that you get the help you need in each area. Brand image One of the most difficult images to create from scratch on YouTube is the brand image or channel art. The reason why it's hard is that it caters for a large variety of screen sizes including mobile devices and TV screens. Although you can get a template in Canva, it doesn't always highlight the specific area to focus on.

Today we will explore how to interact with Social Media and keep yourself focused on the impact that social media and addictive viral media has on how you treat others with care or carelessness. When Angela trained in Mass Communication we researched the history of documentary and fiction film, radio, creative video and theater. She used the term Mass Communication and the modern forms of Social Media and Viral Media grew out of these forms of mass communication as a way for every human to participate actively in all forms of mass communication. Social Media was a way for the people to create their own stories and respond to the mass media being projected on them or about them. In spiritual work we call this type of collective back and forth of thoughts, words, feelings, emotions and communication in humanity - Mass Consciousness. Angela always been struck by how Mass Communication and Mass Consciousness are two very different worlds of the media and spirituality that have a lot to offer each other about how to control or worsen the negative aspects of human thoughts and emotions. Mass Consciousness is the collective thoughts and emotions created, experienced and projected by humans through all time. This includes all the literature, all media, all the thoughts your ancestors had, all the thoughts you have when you're not even aware you're having thoughts. Some people also refer to Mass Consciousness as the thought sphere. However, Mass Consciousness is not just thoughts. It is the emotions and thoughts that have been experienced by humanity through all time. And these are not just in written form. Many cultures did not use writing, they used spoken words, they used art, architecture and all cultures had love and relationships, families, communities, tribes and these had thoughts and feelings. So Mass Consciousness is the collective of all these thoughts and feelings. Is this similar to shadow work? Shadow work comes from the term “the shadow self,” which was coined by famed 20th-century psychologist Carl Jung. In Jungian psychology, this term describes the unconscious parts of the personality that our conscious ego doesn't want to identify in itself. Shadow work is a process of inner work in which you bring those unwanted parts to the surface to purify, heal, and integrate into yourself. Your shadow isn't something to be ashamed of or something to hate. It simply points to where you have work to do and where you got to give yourself more love. Often if you watch that media, if you literally just watched how the media makes you FEEL, you would get the TRUE impact of that viral media. Try this experiment: Before you even get on social media - take a note of how you feel and write it down. Then go on social media for 5 minutes. Get off - and notice how you feel and write down how you feel. And be honest. If you do this experiment over time. You will see the difference. There are some positive examples of viral media - like my favorite eurovision band from Iceland- that had a dance craze from their song “Think about things” from Dadi Freyr and Gagnamagnið. To Book an Energy Healing Session with Angela To book a coaching or reiki session with Patti Thank you for listening! DISCLOSURE: Please be aware that we will be sharing affiliate links in this post. --- Send in a voice message: https://anchor.fm/bbr-at-home-and-work/message Support this podcast: https://anchor.fm/bbr-at-home-and-work/support

Creating a long term content strategy for YouTube can be apprehensive especially if you don't know how to set a default description on Youtube. YouTube has evolved over the years as a social media platform. In fact, because it is the 2nd most used search engine online it has become quite useful for many people. While videos of cats and cute animals are still viral. Other kinds of content like tutorials are saving tons of small businesses from disaster. Despite these benefits, creating content for YouTube is still stressful for the following reasons. Having the right camera is importantGetting the sound right is everythingCreating videos to maintain retention is not easyDeveloping 52 weeks of content is hardVideo post-production can be challenging If only there was a way to reduce the overwhelm associated with video marketing and find resources that make video content easy. In this post, you'll learn how to get the sound, lighting and camera right as well as what to use to make post-production easy. You'll also learn where to get 365 days of content for your video content plan. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. Video Marketing Statistics One of the keys to help you decide on whether or not you should invest in a video marketing strategy for your business is statistics. So, let's spend some time looking at the facts. 89% of video marketers plan to include YouTube in their video marketing strategy. When it comes to lead generation 84% of video marketers say that video marketing has been effective. A surprising statistic when it comes to the current global crisis is that 91% of marketers feel that video is even more important now than ever. Video viewers claim that they retain 95% of a message that they obtained via video. Also, 70% of viewers say that they become aware of new brands via YouTube. 36% of marketers make videos a few times a week while 14% make videos every day. Video Syndication Before diving into video creation hacks and YouTube defaults let's spend some looking at video syndication. While creating 52 weeks of content for your YouTube channel may sound intimidating. There's one key factor that will make it worthwhile. That key factor is video syndication. If you are not familiar with this terminology, video syndication simply means creating a video once and distributing it across all your social media channels. One question you may have is that the video sizes across social media are very different. While that is true, you can use several tools to resize or repurpose your video for different channels. What's great about video syndication is that it allows you to 10x your video marketing results without the need to create a video topic 10 times. A few tools that you can use to assist with video content repurposing include Canva, Clipscripe, Biteable and Adobe Premiere Rush. Lights, Camera, Action Many video coaches will tell you that the most important thing to get right is sound when it comes to creating videos. While I agree with them, I believe that getting sound and camera right go hand in hand. So, in my experience, the best camera device for creating videos is the one that you have. Many of us already have access to smartphones and I have been using iPhones since 2010. Video Camera A few years ago I discovered Filmic Pro and it has been a dream working with this app on my iPhone. Recently, Filmic Pro was made available on Android devices as well. I can talk for weeks about the advantages of using Filmic Pro when compared to the native video app. However, let me just say this, try it and you will not regret it. Like everything else,

It was only 17 minutes long but I sat glued to my screen and it made me think that I need to make a video podcast. Just to try it out and see if a video podcast episode would slow down my site in the first instance. Also, if it would gain more traction compared to my standard audio podcast clips. Of course, it would mean I have to find a specific place to do the recording. I'd also need to get dressed, including make-up (to display your facial features) or at least look decent. If you're here because creating video podcasts is of interest to you, stay a while. Let me know if these are the questions on your mind. Are video podcasts the best option for your topic or subject matter? What video equipment or software can you use to record it? Video vs audio podcasts which one is better apart from the video element? Can you record solo episodes for video podcasts? In this post, you learn how to get started with video podcasts, the best technology available on the market and all about doing guest interviews. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. The Pros and Cons of Video Podcasting If you are like me and you like to weigh the options before jumping on something new. Then you'd like this quick look at the advantages and disadvantages of video podcasting. Advantages of Video Podcasting As someone who enjoys creating video content, it is easy for me to see all the positive aspects of doing video. Increases conversion ratesEasier connection with your audiencePeople get to see your expressionsThe visual element appeals to visual peopleLonger retention ratesA great way to reach new audiencesIt's a good idea to gain new listeners and a wider audience Video Podcast Disadvantages While the switch from audio to video podcast may sound simple here are some things to consider before diving in. You'll need to look presentableLighting is importantEditing may take longerPeople can see your backgroundA good camera or video software is required Taking advantage of a green screen can certainly assist with making your background more secure. As you can see there are quite a number of considerations and preparedness required when considering a video podcast. Types of Video Podcast It is important to consider the type of video podcast that you want to create in a similar fashion to audio podcasts. Here's a list of the various podcast types. Solo episodeInterviewPanel discussionDrama presentation It will become apparent quite quickly that all podcast types are not created equal especially when it comes to recording video. Other considerations include doing a video series, live videos or video show by season. The two easiest types to create via video are solo and doing an interview with another person. However, having more than two people on a video recording adds a different level of complexity. A dramatised video presentation is the most complex format of them all as you'll need to include a lot of visual stimuli. It is complex because, in many cases, you'll need to account for the quality of the broadband connection of each participant as well as potential background noises. If you've ever done a podcast interview you'll be aware of this thing called cross-talk that can be difficult to get right 100% of the time. Post Production Considerations Before we spend time looking at how to make a video podcast it is important to also investigate the editing phase. This reminds me of when I first got started in creating audio podcasts. I had no idea how to edit the audio file and trusted the software to do the job. It would make sense to get a seasoned video editor to do the post-production of your...

Are you running out of Instagram poll ideas to increase your IG Story engagement? Ever since Instagram Stories became available many small business owners have been trying to capitalise on this feature. When compared to the IG feed, an Instagram Story calls for more creativity. Recently, a business owner in my network mentioned that IG Stories is where she has more fun. Depending on your brand messaging it may not be possible to add humour to your Story posts. Let me know if you can relate to these obstacles. Publishing to IG Stories every day can be time-consuming because you'll need ideas for both feed and Story posts. Even if you had a list of 10 Story ideas the next hurdle would be setting aside time to create them. Of course, there's also the added hassle of adding captions, hashtags, emojis, text, interactive stickers and at mentions. If only there was a way to obtain a list of Instagram Story ideas that you can quickly create 30 days of content and schedule it out to publish daily. In this post, I'll help you get a huge list of IG Story ideas and you'll learn how to create and schedule 30+ posts so you can set it and forget it. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. History of IG Stories One of the best ways to appreciate features on social media is to look at the history of Instagram Stories. After all, wouldn't it be nice to grasp the development of this unique technology? Instagram launched Stories back in 2016 and there was a bit of backlash from the social media industry. The reason for the backlash was because Snapchat already had a similar feature on their platform. What made IG Stories different is that the user has the ability to pause, rewind and even add filters. (anyone else enjoys filters? Woohoo!!) By November that year Instagram added live video. In January the following year skippable ads, 5-second photo and 15-second video were also added. Having the ability to respond to Stories was not added until July 2017 which was followed in December by Story highlights. Users of Instagram can take all of this functionality for granted and complain about what they can't do. However, isn't it amazing what Instagram has been able to accomplish in such a short time frame? Instagram Story Statistics Another important dimension when it comes to appreciating IG Stories is consumer statistics. As a business, it is essential to assess the potential return on investment before using precious resources to publish Stories. Did you know that there are 500+ million people who watch IG Stories daily? The average user spends approximately 30 minutes a day on the platform. 81% of people use Instagram to research products and services. A whopping 130 million tap on shopping posts every month. Strangely enough 14% of adults in the US have never heard of Instagram. Of the 1 billion users on IG, only 140 million are based in the US. Actually, 88% of Instagram users are based outside the US. Over 50% of IG accounts visit the Explore page monthly. The Fastest Way to Create Story Content Before grabbing your big list of Story ideas, let's head over to Canva to see how to create Stories fast. If you haven't heard of Canva before it is a graphic design platform that allows you to create social media images easily. It is especially great for non-creatives like me. Lol!! Best of all, there is a free forever account that you can use until you achieve pro status. When you open Canva, click on "create a design" and you should see Instagram Story in the list of options. You'll be brought to a blank screen that looks like the one below.

Have you ever come across a valuable or funny post on Facebook? Are you wondering how to make a Facebook post shareable with friends? While many people have categorised social media as being evil and addictive in many ways. There is still a lot of valuable content and ideas available that you can use in your business or everyday life. You have to agree with me that Facebook continues to be a great way to keep in contact with family and friends across the world. As someone who has travelled to over 24 countries and made friends in some of those countries. The easiest way to keep in touch is via social media. Let me know if this sounds relatable to your business. Being an entrepreneur and flying solo is very hard. In fact, it can make you feel isolated. While networking locally with small business owners can be helpful. A better way to increase your visibility is by using social media. Facebook is especially good at assisting with this because there are groups and pages specifically dedicated to business networking. In this post, you'll learn the basics of creating a post on your personal feed and business page. Also, how to ensure that it is shareable to gain more reach for your business. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. What is Facebook Reach and Why It's Important Before diving into creating and sharing Facebook posts let's look at the metric called 'reach'. Facebook is one of the central hubs of the Internet and it's also one of the oldest social media platforms. When it comes to social media, the word reach has been used loosely without people understanding its true meaning. The definition of reach in marketing is the total number of people or households who saw your article, post or collateral at least once in a given timeframe. In the case of a Facebook post, if your reach is recorded as 1,000 it means that at least 1,000 people saw it. Measuring reach is important because it gives you an indication of how your post is performing. Of course, if this is on your Facebook profile then it really doesn't matter so much. This is because analytics isn't available on personal profiles. If you publish posts daily, weekly or monthly, you'll be able to see which posts get the most exposure compared to others. Facebook has a potential audience reach of 2.85 billion. This makes it the perfect place to get more eyeballs when posting content. What to Post on Facebook Now that you understand what reach is all about, let's look at what to post on Facebook. As you probably already know not all content is created equal. It is a well-known fact that images and videos get a lot more engagement on social media compared to text. However, I have seen instances where poems or deep meaningful text posts when coupled with a striking image can get good engagement. Here are some things that you can post on Facebook. photosquotesblog post linksvideos (uploaded or go live)text-only postsHost a Q+A Facebook likes it when your post encourages people to stay on their platform to consume the content. This is one reason why content with an external link doesn't work as well compared to videos or images. Creating Content in Canva As I mentioned previously, posting photos, images and videos are great but what can you use to create them? Of course, posting photos of an event or family is quite easy since you can just upload those from your phone's photo library. However, if you would like to create an image with a quote or something special, using a 3rd-party tool like Canva really helps. There's a free version available and they even have pre-made templates that you can use.

Are you wondering how to make a table in Canva fast? Canva has been the go to tool for making all kinds of resources for small business owners. In fact, Canva offers templates for all kinds of essential business items already. It would be cool to create forms that would help keep you productive at home or at work. Especially when you need to keep track of a million different things. Here are a few handy examples where tables can make you efficient. Project trackerBusiness expense trackerOffice accessories shopping listHandy gift guide for clientsBusiness goalsAwards wishlistDaily to-do list While this may seem like an obvious thing to get done in Canva, it is not as straight-forward as you might have realised. In this post, you'll learn how to create tables in Canva to produce beautiful forms and what you need to do to make them fillable online. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. Why Creating Tables are Necessary As you already know one of the hardest things to develop as a small business is a custom system bespoke to the way you work. When you first get started in business you may use pen and paper to get stuff done before you digitise those processes. One of the things I do when I am learning something new is write notes. I have gone through a ton of notebooks and pens over the years. It is incredible how I'll survive without writing. Since I have moved house a few times over the years, I have also misplaced notebooks along the way. Having or creating tables with a view to develop forms is important to keep your business running smoothly. It is impossible to remember everything and as your business grows and you hire help it would make sense to develop a system that works. Part of the documentation process involves having bespoke forms that work for you and your business. What You Need Before Creating Tables Everything that you do in your business right now is documented in your head so this next step is easy. Spend some time writing down all the processes that you do every day and every week in your business. Pay special attention to those processes that you can outsource to a virtual assistant. You should have three broad categories of tasks. Outsource to VAOnly I can do this oneThings I can automate If you get stuck coming up with a list of tasks spend the next 30 days documenting everything that you do to run your business. At the end of that time period, you should have a good understanding of where forms are needed. Also, draw a rough draft of what each form should contain to save you time in the creation process. Most importantly to have a better environment for future generations we'll make those forms editable online. How to Make a Table in Canva Ensure you have an account set up in Canva and add your business brand colours to the brand kit. You can use the free version to complete this task. As I mentioned previously there isn't an existing Canva template or table creator available to use. Most forms are either US Letterhead or A4 which is 8 inches by 11 inches if you live in Europe. Head over to Canva and type in 'letter' in the 'create design' box. Select 'letter' and you should come to a screen that looks like this one. As you can see it's a blank canvas page, which doubles as a rich content editor, waiting for you to add your touch of brilliance. Name and Title Give your Canva design a name and add a title. I've decided to create a pretty course tracker because it is a process that I can document and outsource. This is especially useful if you own or operate a course site. Other ways you can use tables is if you are creating a pres...

So, you are at that stage where you are looking at a blog vs podcast strategy to implement for your small business marketing needs. You know that blogging has been around for many years and it is possible that this method is saturated. Podcasting on the other hand continues to be the new kid on the block. It appears to be getting more popular and seems to offer more versatility. However, you're not sure which one is easier to produce. At this point, you would like answers to the following questions. Between the two mediums which one is easier to get started? What is the cost to start a podcast compared to a blog? Is there an established methodology to go from 0 to 1,000 visitors a month on a blog compared to getting 1,000 listeners on a podcast? How to get the 10-20 blog posts written compared to podcast episodes recorded and which one will take longer? Which option would be more suitable for your target market? In this post, you'll learn how to choose between a blog vs podcast for your business. The process involved in getting started and how to get your listeners to your podcast and readers to your blog. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. The Definitions In order to help you choose between these two mediums let's first look at what they are in their presentation. Both blogs and podcasts can be used as inbound marketing channels as they are in a digital format which is great news for small businesses. A blog is a written form of content that ranges from 300 to 10,000 words in length. The reason why there's such a wide range in the length of a blog post is that it depends on the type of post as well as the reason it was written. Blogs are normally used to build authority and grow a following. When it comes to blog content it is normally educational and/or entertaining in nature. Looking at the definition of a podcast, it is a form of audio content ranging in length from 7 minutes up to 2 hours. Again, the reason why there's such a wide range is that some podcast episodes are full-on performances. If you want to know the average length then it is between 30-60 minutes. Podcasts can also be used to build authority and grow an audience. The way each one is consumed can be very different. One major reason why people listen to podcasts is to learn something new. Podcast vs Blog: The Statistics A key way to figure out which content marketing medium is right for your business is to first look at the statistics behind each one. It would make sense for me to spend time looking at the statistics of each one individually to help you gain a frame of reference. Podcast Statistics At the time of writing this blog post, there are over 48 million podcast episodes in existence. These came from over 2,000,000 podcast shows. In case you don't understand the difference, a podcast show can have several episodes. Two years ago, there were only 525,000 shows with 18.5 million episodes. So, the number of podcast shows have quadrupled in number. According to Podcast Insights, 50% of all homes in the USA are podcast fans, which represents 60 million homes in total. At least 155 million people in the US said that they listened to a podcast. Of the total number of podcast listeners 51% are male, 63% of listeners are white and 45% have a household income above $75,000. In terms of devices used to listen to a podcast, Ying Lin at Oberlo states that 65% of listeners use a smartphone or tablet to engage with podcasts. When it comes to advertising revenue, podcasts ad revenue is expected to surpass $1 billion this year. Blogging Statistics There are currently over 600 million blogs on the Inte...

If you run a serviced based business and you're wondering what to use among ClickUp vs Trello vs Asana then this project management software comparison is for you. In many service-led businesses, there is a growing requirement to modernise the way projects are managed. This is especially when true when there are external contractors or subcontractors. Whether you are an interior designer, run a marketing agency or are a business coach. You'll be very familiar with the daily struggle of being able to streamline subcontractors and projects to enhance business efficiency. Let me know if this sounds relatable. There are multiple clients on your books at different stages of the project cycle. Some clients go for your full-service package while others may go only for one of the smaller packages. However, you need to manage all these clients using the same resources as contractors or set up a similar workflow. You are hoping for a way to automate or semi-automate the processing of all the work and milestones. In this post, you'll learn the similarities and differences when it comes to using ClickUp, Trello and Asana to manage projects and clients. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. What Does Good Project Management Software Look Like? In case you've never used any kind of project management software let me spend some time looking at what makes them good. As the name implies, any software with the name project management on the badge should at least help you manage projects. The reality is it should help you to manage many projects and resources at the same time. When it comes to agency work the rule of thumb is that you should have one project manager for every 7 clients. So if you have 28 clients you should have 4 project managers accessing the software to manage those clients seamlessly. What do I mean by managing projects? Well, at a very high level, handling clients and subcontractors should look something like this. Processing client intake formsAssessing client needsManaging payments and contractsOnboarding new clientsAssigning tasks to contractors or subcontractorsCompleting their workGetting approvals and sign-offsOff-boarding clients As you will realise there is a lot more that goes into managing client projects but I've decided to keep it brief. Is it possible to do all these tasks in ClickUp, Trello and Asana? Let's take a look and see. ClickUp - Everything Revealed ClickUp started in 2017 by co-founders Alex Yurkowski and Zeb Evans. Based in San Diego, California, their legal name is Mango Technologies Inc. Did you know that my favourite fruits of all time are mangoes? Well, as I child growing up I use to collect buckets of them as there were tons of mango trees everywhere. Anyway, I digress, they have received a total of $137 million in funding to develop a good project management tool. The ClickUp tag line is "one app to replace them all". Is it possible that you can use one tool to manage all your projects? Let's look at ClickUp in more detail. Pricing models There are currently 4 pricing plans available to suit every budget including a free version. Even if you upgrade to the 'Unlimited plan', you'll only be paying an extra $5 per person. With a team of 10, you'll be looking at $50 per month. One of the best ways to become familiar with a new piece of software is to take the free trial for a spin. That way you can see if this is something that will revolutionise the way you do business. Guest Access If you are wondering about those contractors that you need to bring on per project you'll be happy to hear that ClickUp gives you guest access at all levels. ...

So you've always wanted to start a service business online but you don't know how to get started. You've watched a ton of YouTube videos and listened to several podcast episodes of entrepreneurs who've done it. However, they make the process seem so easy and they all appear to be experts in their field. Your steps to getting there seem more like this. Despite the fact that you've watched a ton of content and taken loads of notes. You're not sure if you should get a website to promote your services. Finding your first client seems like a pretty daunting task since you're not really sure what to offer. The fact that you don't have any testimonials is a huge obstacle that you need to overcome. If only there was a way to get all your ducks in a row so that you can start your serviced business in a matter of months. So that you can leave your corporate, 9-5 job in 1-2 years. In this post, you will learn the steps involved in finding your strengths, pin-pointing your skills. How to get testimonials and finally land your first client. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. Why Start a Service Business Online this Year Before diving into the granular details of how to get started with your online service-based business. Here are some statistics you need to keep in mind. 66% of small businesses will outsource their services to other small businesses. It only takes 6 days to start a business in the US. 54% of all small businesses are actually home-based businesses. The main challenge to start up success is generating new business or finding new clients. Did you know that 1 in 3 people start their business with less than $5,000? Another interesting statistic is that 40-year-olds make up 3% of startups compared to 1.7% of 25-year-olds. Tech-driven opportunities offer better pay compared to other industries as they offer a rate of $102,000 compared to the average of $48,000. So what does this all mean? Older people have a better chance of business success in tech-related organisations especially helping other small businesses. Finding Your Strengths Almost 15 years ago I started my journey into the online world and if there's one thing that stands out to me it is this. It is super important to know your strengths. By this I mean, get a really clear understanding of the soft skills you are good at doing. For example, although I was in a customer facing role in my corporate role for 18 years. I am no good at customer service or even technical support. However, I am a great problem solver. I will keep trying until the issue is resolved. One of the best ways to understand your strong points is by completing a personality test. The ones available at 16 personalities is quite good as it really helps you understand yourself on many levels. Public speaking is something else I enjoy especially when I am talking about something I believe in 100%. Acknowledge Your Weaknesses This may sound hilarious initially but getting a handle on the things you dislike is equally important. The reason why this is important is because in the service-based space you'll try many different jobs. Doing many different things actually help you to find out what you enjoy and what you dislike. For example, I dislike accounting and finance at all levels so it is not something I will try out. Graphic design and those types of creative jobs are definitely not my superpowers. I just don't have an eye for design at all so I'll never apply to do those jobs only to make clients unhappy. Lol!! Outside of public speaking, I am an introvert so asking me to manage a community will be a nightmare for me.

Transparency Talk  will be a series of podcasts with powerful topics to ponder. my focus is on transparent & honest communication. Respectful, however pushing politically correct boundaries - life topics people may be afraid to talk about. My goal is to inspire, motivate, and empower people personally and professionally. Disclosure- Please be aware Nikkia Preval is not medical professional. If you are seeking medical advice, please consult your medical provider. This podcast is strictly for open transparent and honest conversation, conversation which is not scripted. It's organic and authentic in nature.

4 Unexpected Reasons to Choose Ivory Mix vs Styled Stock Society as Your Styled Stock Photo Membership Are you on the brink of choosing between Ivory Mix vs Styled Stock Society for your stock photo and marketing template requirements? As a small business owner you know how important it is to give your potential clients a great experience with your brand. If you are like me, photography and graphic design is not part of your wheelhouse so you prefer to get someone else to do this job. However, outsourcing to a Graphic Designer can be cost prohibitive at this stage in your business. So, it would make more sense to get access to a constant source of fresh marketing templates and photos to keep your brand attractive. Let me know if this sounds familiar. You've had a look at several styled stocked photo websites including Haute Stock, Pixistock, OhTilly, Ivory Mix and Styled Stock Society. Only to realise that choosing one of these is going to be a lot harder than you expected as they all have gorgeous photos and templates. Ever wanted to get an insiders look of at least two of these memberships to understand what makes them different? In this post, you will get a first-hand review of what it's like to be a member of two of Ivory Mix and Styled Stock Society. You will also be able to understand the similarities and differences enabling you to make the best choice for your business. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. What is a Styled Stock Photo Membership? A styled stock photo membership is a place where you can find photos for your brand or business. These photos are basically styled in such a way that allows its members to use it to enhance their brand or business. Not only are the photos beautifully styled but many of them come themed by category, season and/or colour scheme. For example, photos can represent one of the four seasons of the year including Spring, Summer, Autumn or Winter. Others represent different social media holidays like New Years Day, Cinco de Mayo, 4th of July and even Christmas. The fact that it is a membership means that you can get access to 1,000s of images that come in different sizes with some horizontal and others vertical. One really cool feature that is offered is the fact that the photos represent people from various ethnic backgrounds. Also, they take into consideration the different types of businesses and styles of working from very relaxed all the way to creative home office. Other Perks of a Feminine Stock Photo Membership Many of the stock photography membership sites offer features and perks other than the standard styled stock photos. It means that creative female entrepreneurs can get most of their marketing and promotional needs met in one location. These additional features and perks come in a wide range but here is a brief list to help you to understand what to expect. Product mockups templatesWorkbook templatesChecklist templatesCheatsheet templatesEbook templatesFill in the blank social media captionsSocial graphics templatesContent calendarPinterest graphics templatesInstagram Story templatesLightroom presetsDesign training + tutorialsBranding elements (icons, arrows, frames, brushstrokes)Instagram trainingPinterest trainingEmail list trainingPhotos by collectionsBranding trainingPhone photography trainingGift guide templatesMood board templatesCommercial license useMuch, much more As you can see the list of perks are almost endless and they help creative female entrepreneurs with many areas of their business. The difficulty arises when you will need to choose which one among the five membership sites is suitable for your needs.

In this episode*, I interview Dr. Louise Aronson, the author the New York Times bestseller, Elderhood: Redefining Aging, Transforming Medicine, and Reimagining Life. Listen in as we discuss how society’s negative views about aging impacts how we care for seniors and approach the third stage of life. The cost to individuals, especially women, is high but all of us can take steps to treat ourselves and our aging parents better. It starts by shifting your age mindset, planning for a long life, and embracing all the good that comes with elderhood.     This episode is sponsored by AgeUp. Did you know that one in three 65-year-olds live into their 90’s, but few can afford it? AgeUp provides supplemental income to help fill in the financial gaps that come with a long life. To find out more, visit Age-Up.com. (*Dr. Aronson’s was gracious enough to fit this podcast interview into during her extremely busy COVID-19 healthcare responsibilities. Please be patient with the audio as its less than ideal given the setting, but the content is top notch like her work!) Our guest’s bio: Louise Aronson, MD MFA, is a leading geriatrician, writer, educator, professor of medicine at UCSF and the author of the New York Times bestseller and Pulitzer Prize finalist book, Elderhood: Redefining Aging, Transforming Medicine, and Reimagining Life. A graduate of Harvard Medical School, Dr. Aronson has received the Gold Professorship in Humanism in Medicine, the California Homecare Physician of the Year award, and the American Geriatrics Society Clinician-Teacher of the Year award. In addition to her clinical practice and teaching, she currently leads the AGE SELF CARE program, UCSF Medical Humanities, and is the clinical lead for the Senior branch of the San Francisco Department of Public Health COVID-19 response. Her writing credits include the New York Times, Atlantic, Washington Post, Discover, Vox, JAMA, Lancet, and the New EnglandJournal of Medicine, and she has been featured on NPR’s Fresh Air, TODAY, CBS This Morning, Morning Edition, Politico, Kaiser Health News, Tech Nation, and the New Yorker. For more information, visit www.louisearonson.com. Be sure to sign up for the Breaking Money Silence® podcast and not miss an episode!  Disclosure: Please note that the links above may be affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link.  

In this episode, I interview Dave Bruno, venture capitalist, ex-ski racer, and male ally, about why he thinks women entrepreneurs should go big or go home. He believes women should embrace more risk and dare to fail. Dave’s mother demonstrated female resilience and perseverance and fueled his belief that women make great business leaders.  Show Notes: Book Recommendation: Yes, You Can Do This! How Women Start Up, Scale Up, and Build The Life They Want (Techstars) by Claudia Reuter Gen Y Rising Stars: Sheena Allen, Entrepreneur. Founder of CapWay (Fintech) Carey Anne Nadeau, CEO & Founder Ometry Dave Bruno is an entrepreneur, finance industry expert, and influencer with over 15 years at Credit Suisse and UBS in front office and operational roles. Dave was Head of Innovation at UBS Wealth Management globally, responsible for releasing multiple new business models and products in the UK, Singapore, Hong Kong, Germany, and Switzerland. He also built the Swiss stock exchange’s new digital and innovation unit and investment fund and its F10 FinTech Accelerator, which has taken 10+ companies successfully through their first $2.5m seed investment rounds. David holds his Bachelor’s of Business Administration from the University of Massachusetts Isenberg School of Management, and is a U.S. Certified Public Accountant. You can connect with Dave on LinkedIn. Be sure to sign up for the Breaking Money Silence® podcast and not miss an episode!  Disclosure: Please note that the links above may be affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link.

If you ever came across the automated webinar funnel and wondered how you can set up one then this resource is for you. It is possible that you have attended several webinars over the years. Some were great and others were not so good. You probably even thought to yourself that setting up one of these can take a lot of work. I have to tell you that I set up an automated webinar recently and the most difficult aspect was the presentation. While the technology may seem complicated at first, it is all about logistics. For any small business, entrepreneur or solopreneur, setting up an automated webinar funnel is like cloning yourself. By the end of this post, you should have a better understanding of webinar sales funnels in order to use them in your business. It will help you reduce errors and get your own automated webinar funnel up and running in double-quick time. So that you can skip the stress and heartache of starting from scratch. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. What is an Automated Webinar Funnel? If you are brand new to sales funnels and webinar funnels don't worry I covered an entire post on this topic recently. You can see what is a sales funnel here and all about the different types of sales funnels here. Can you recall the last time you attended a webinar what the experience was like? You probably clicked on a link or entered a special code and you selected your preferred option for the audio. Most webinars last for at least an hour. So, you probably also saw slides and heard the person talking and in some cases, you saw them. During the webinar you learned a few fascinating things and you were given the option at the end to join a program. Well, an automated webinar is just like that except for the fact that it is recorded and the entire thing runs on autopilot. Does that mean that it is all fake? Not at all, in fact, the benefits of automated webinars suits both parties and I will explain this later on. Why Use an Automated Webinar Funnel? At this point, you are probably thinking how on earth can this benefit your business. Well, remember earlier I mentioned about the ability to clone yourself? Let me put things into perspective for you. Imagine for a few minutes you wanted to do a webinar to generate sales for your business and you decided to do it over a 5 day period. You decide to do it twice a day for 5 days and at the end you were able to sign up 20 new clients. This is excellent news!! You get 20 new clients and you are tired because doing a webinar 10 times in one week is not an easy task. Wouldn't it be great if you can sign up 10-20 more clients every week of the year without the stress and exhaustion? The good news is that you can do it using an automated webinar funnel. One of the reasons why webinars work so well is that you are able to develop the know, like and trust factors with your ideal client in 60-90 minutes flat. Other methods of achieving this are using blog posts, Instagram Stories, YouTube videos and Facebook live events. However, these other methods take a lot longer than 60-90 minutes as a general rule. Items Needed for an Evergreen Webinar Funnel Another name for an automated webinar funnel that runs 24/7 is an evergreen webinar funnel. In other words, not all automated funnels are evergreen because some of them are only available for a few days or a few weeks. Let's look at a list of items that you need to have in order to set up your very own automated webinar sales funnel. Landing page for registration with a countdown timerAn email autoresponderA lead magnet for those who attendSlides for the presentationYour signature o...

So, you have heard of the One Funnel Away Challenge and you keep wondering what is a sales funnel? In the last year, Julie Stoian and her business partner came up with feminine sales funnels in the form of Funnel Gorgeous. If you ever worked with a business coach on any level one thing that is common for them to mention is using a sales funnel. Let me know if this sounds familiar. You started your business in the last 1-3 years or you decided to turn your blog into a business in that time period. However, you feel stagnant because you know that you need to scale things up to take things to the next level but you are not sure how to do it. Everyone and their cat talks about automating parts of your business to make it scalable but you have no idea what that means. The truth is that it is very easy to get lost with all this terminology especially if you have no idea what it means. In this post, you will learn what is a sales funnel and how you should be using it to scale your business. This post is a 5-part series where you will learn what is a sales funnel, types of funnels, automated webinar funnels, sales funnel stages and sales funnel templates. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. The Sales Funnel Explained Over the last few years I have been racking my brain to try and find another name for a sales funnel. Believe it or not I still have not found a word that really incorporate the meaning of sales funnels except to say it is part of the sales process. If you think of the sales funnel like developing a relationship with the person or company selling the product or service then it is easier to understand. In simple terms a sales funnel is the mechanism that you go through as a buyer to build a relationship with the seller. The three key elements of this relationship is the know, like and trust factors. You can find sales funnels everywhere you shop. A great example would be a blog post which is normally preceded by a post on social media or a Pinterest pin. So, think of it as the steps you go through as a buyer before taking out your credit card to make a purchase. The end goal of course for the seller is for you to make a purchase of their product or service. As the buyer your end goal is for you to solve a problem or challenge in your life. Sales Funnel Examples To help you to really appreciate and understand what sales funnels are for any business let's look at a few examples. Let's use the popular example of Amazon. Everyone and their children have Amazon Prime right? Amazon example You know that you need to buy a tripod stand since you will be doing more photoshoots this year. So, you head over to your favourite photography blog. The blogger mentions several options to choose from. You click-through and look at the reviews. There's one that looks fine so you add it to your basket and the phone rings. That phone call from your sister lasted forever and you need to cook dinner. The tripod stand is left in your basket and you shutdown your laptop. Strangely enough, you get a few email reminders about this tripod stand in your basket from Amazon until you make the purchase. This Amazon sales funnel example will look like this. Blog post -> Amazon -> item sales page -> order form -> email sequence -> purchase Pinterest course example The struggle with Pinterest is real for you. If only you can figure this out without losing your mind. While browsing Pinterest one day you see a pin with someone talking about getting 1 million views from Pinterest in 30 days. You click on the pin to learn more and it brings you over to a landing page with video testimonials fro...

As millennials age, they will be asked to serve as executors of wills and help settle their parents’ and loved ones’ estates. But what does that really entail and what types of questions should ask before accepting this honor? In this podcast, I interview Dave Coffaro, an experienced banking executive and co-founder of Atticus, an app to aid in estate planning settlement. Listen in as I share my personal experience with estate planning conversations and learn why Dave is so passionate about helping people, especially millennials, break money silence around this taboo topic.  Check out these resources mentioned in this podcast: Estate Planning for Dummies by N.Brian Caverly, Jordan S. Simon How to Settle an Estate by Charles K. Plotnick, Stephen R. Leimberg What To Do When a Loved One Passes, a free guidebook available at Atticus. Special Offer: Listeners of the Breaking Money Silence® podcast receive a 20% discount of the cost of Atticus. Use the promo code KBK20.  Dave Coffaro is a strategic advisor, executive coach and author. His practice works with senior executives developing clarity about their vision and the business models that support it, implementing change and getting results. Coffaro is principal of the Strategic Advisory Consulting Group, a management consultancy, and co-founder of Atticus, a fintech firm providing individuals and professional advisors with easy to use, do-it-yourself tools for fiduciary-based activities. His new book is Leading from Where You Are (January 2020). For more information, visit www.davecoffaro.com. Be sure to sign up for the Breaking Money Silence® podcast and not miss an episode!  Disclosure: Please note that the links above may be affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link.

It is hard to believe that it can be easy to increase Instagram engagement in a short space of time. Before getting great results on Instagram I always thought that getting any kind of love on Instagram was hard work. Let me know if you can relate to these feelings with it comes to social media and Instagram. I ditched social media years ago because it was such a time suck with very little payoff. I don’t find it drives much traffic to my blog but I do make connections with brands on IG and have monetised it as well. All that said, IG is exhausting I put a ton of effort into reaching 10K followers on IG. I finally got swipe up this month and... tada... I have a grand total of $0 affiliate sales and X sessions from IG Stories. IG was the first to go for me, just like you, I find it totally exhausting, and it is almost impossible to stay on top of all of these consistently. The truth is that Instagram seem to work for some accounts which would be strange seeing that it is just a platform. Could it be that, like everything else, people have bad experiences depending on their actions on the platform? In this post, you will learn a number of tips, tricks and tools that you can use to improve your engagement and results on Instagram. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. What is Engagement? It would make sense to spend some time diving into what is classified as 'engagement' when it comes to Instagram. A few weeks ago, I spent some time outlining necessary information that spoke to social media metrics and why it is important. When it comes to Instagram, engagement is essential for boosting your visibility on the platform. Engagement will consist of the following: LikesSharesSavesDirect messagesProfile visitsWebsite clicksEmailsComments Essentially, it involves getting your audience to take specific actions after viewing your post. The most important thing to note is that if you are only getting likes then that engagement is not enough to alert the algorithm. In fact, it would be best to get a combination of these activities on your posts in the Instagram feed. Now that you have a great idea of what constitutes engagement let's spend some time finding out how to increase Instagram engagement for the long term. The Anatomy of a Post In order to improve your results on Instagram let's look at the Instagram post in a little bit of detail. Compared to Pinterest you have to admit that creating a post on Instagram can be a lot easier. Many months ago, I went into a lot of detail on the anatomy on a Pinterest pin which you can find here. Basically, you have the image, the captions and the hashtags. At this point, you are probably thinking if it is so simple then why is it so difficult to increase your engagement on Instagram. Well, there are many things to consider when creating a post other than the actual anatomy of an Instagram post. With that in mind, let's look at those things that are super important before creating a post. The Keys to Good Engagement Some of the keys to good engagement involve going back and revisiting the goals and objectives of your marketing plan. Here is a list of the key elements to consider. Your audienceDay of the weekType of contentThe messageCall to actionTime of dayAesthetic So, what do any of these have to do with whipping up a simple post on Instagram and how can they affect engagement? Let's have a look. Your Audience If you are one of my regular readers you know that I frequently refer back to your ideal avatar on several occasions. Remembering that your followers are actually people with hopes, dreams,

It began as a mistake for me initially but for many small business owners comparing TubeBuddy vs VidIQ can be complex. Using VidIQ started out as an accident for me in the beginning and I'll explain why later. Publishing videos on YouTube looks like a very attractive opportunity for many people. However, what several people don't realise is that there is more to the whole process than meets the eye. Coming up with an idea for your YouTube channel and publishing new videos each week is only a small part of the work involved. Getting views and retention on your videos are the two most important metrics if you want to be successful. The truth is that becoming a rockstar YouTuber can be hard. This is especially true if you have no idea what you are doing or how to increase retention. In this post, you will learn the differences between TubeBuddy and VidIQ as well as why you will use one as opposed to the other. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. YouTube Video Elements As a casual viewer of YouTube videos, it is difficult to imagine that there are many elements that contribute to ranking those videos. You see, YouTube is part of Google so as a result there are many ranking factors that allow your videos to get to page one of the results. Some of these important factors include: Channel optimisationVideo description and titleThumbnail of the videoTagsLength of videoAudience RetentionNumber of viewsPlaylists and End screensHashtags Just when you thought that growing an audience on YouTube is easy across all niches it is not that simple. Creators in the music, beauty and cooking niche seem to have it easier compared to other niches. Sometimes people just get lucky or they already have an audience on another platform. So, if you are thinking of starting a YouTube channel soon remember that there is more to the setup and weekly publishing than meets the eye. Important Video Factors In order to help you to understand how TubeBuddy and VidIQ can save you hours of hard work and frustration. Let me explain in some detail the key factors that make a YouTube channel and video successful. 1. Channel Optimisation One of the key elements to get right when starting your YouTube channel or making it successful is by optimising your channel. This optimisation process involves getting your key message, channel graphics and keywords right. When creating your channel art follow the instructions listed in this video to ensure that it fits on all devices. He even supplies a template. Setup your links to other social media channels and finally correctly setup all other elements in the channel settings. Go to YouTube creator studio and on the bottom left of the channel dashboard you will see settings. As you can see in the screenshot above it is advisable that you complete some basic information about your channel. Head over to advanced settings and verify your YouTube channel using your Adwords or Analytics account which you will have already. These are just some initial pointers to help you get your channel started in the right way. 2. Video Description and Title Did you know that you can write up to 5,000 characters in the description sections of a video? That is equal to between 500 and 1,000 words of text. It means that you really need to do your homework before creating descriptions. One cool trick is to use your YouTube channel upload defaults to store some of the description text that you want appearing on every video. Here is an example of mine below. One important thing to consider for the description is if the text is search engine optimised. Of course,

So, you need to promote your content every week and you wondering if there are any Chrome extensions for marketers to help save you time. Let me know if this sounds familiar if you publish content every week. You are preparing to write your next blog post so you need to research the keywords, user intent, questions, problems and subtopics before you create the outline. While this may sound pretty straight forward to the casual onlooker the time involved gathering all the data is unreal. Here's another scenario. When your blog post goes live, you need to spend time promoting it to get the word out there. Of course, the time spent actually involves taking the images, captions, descriptions and videos that you created and pushing them to social media. If you currently spend over 7 hours every week promoting content and you wish that there was a better way then keep reading. In this post, you will learn how to drastically reduce the time taken to research, create and promote your content using Chrome extensions. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. What are Chrome Extensions? In case you are new to the world of Chrome extensions and you have no idea what I am talking about let me explain. A great way to access the Internet is by using browsers like Chrome, Firefox and Safari. Each of these browsers offers small applications that will help users get stuff done faster or to help customise the browsing experience. One popular example is the ability to capture a video of what you are doing while using a specific webpage. Awesome Screenshot is a Chrome extension that can be used to capture a quick video that can you can use to illustrate a feature on your blog post. There are many other Chrome extensions available to do all kinds of things. However, in the post, I will share those that will help you save time with content marketing. Chrome Extensions for Marketing As a marketer, you will probably know the process of promoting content every week involves several activities. These activities include logging in to social media platforms, creating images, writing captions and descriptions for social media. In some cases, you will also find yourself creating videos or going live on platforms such as Facebook. You may also need to use other applications like Google docs and keyword research tools to plan and organise your content. Here is a list of Chrome extensions that will save you a lot of time each and every week. SEOQuakeMozBarBufferTailwindTubeBuddyGrammarlyWhatTheFontEye DropperPin on TopEmoji KeyboardSimilarWebVidIQAirstory Let's spend some time looking at each one to see how it works at saving you time each week. 1. SEOQuake As the name suggests SEOQuake is a Chrome extension that allows you to effortlessly see search engine optimisation details for pages that rank in the SERPs. The key benefit comes in when you are doing research for a set of keywords. You need to see if it is possible for your fresh blog post to rank for your chosen keywords. SEOQuake allows you to see at a glance the Facebook likes, Pinterest re-pin count, pages indexed in Google, external and internal links for pages in the SERPs. You even have the option to inspect pages on an individual basis as well as shown below. 2. MozBar In a similar fashion, the MozBar Chrome extension does the same but gives you a lot less information. It is easier to make a decision based on the results. It gives you the domain authority and page authority when you login using your free Moz community account. You can easily sign up for a free account here. Essentially, the lower the DA is for the pages in the result...

You already know and understand the benefits of Pinterest keywords for your business. In fact, you have been using Pinterest for some time now but you seem to be getting the same results no matter what you do. Just recently you spotted another pin with someone who got 1 million Pinterest viewers to their account. Could it be that they are in some way gaming the system? What are they doing differently that you don't know? The truth is that Pinterest has an annoying habit of changing the algorithm every few months just to keep you on your toes. If only there was a way for you to understand how to get more eyeballs on your pins every day. In this post, you will learn how to diligently search for those elusive Pinterest keywords and how to use them on your Pinterest account. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. What are Pinterest Keywords Anyway? It is possible that you have only used Pinterest to search for delicious recipes, meal planning ideas and DIY crafts. However, there is a whole business side of Pinterest where publishers like me use it to promote their content. Because Pinterest is a visual search engine, the feed is driven by your preferences as well as search terms called keywords or search terms. You can think of it as a visual version of the Google search engine except that it has a lot of pretty images. So, when you search for meal planning ideas only those pins that have those terms or related ones on it will show up in the results for you. If you are thinking about how Pinterest knows which pins to show first compared to all the others then I'll explain that later in this post. In the meantime, let's look at some Pinterest analytics for a short while so that you will know why keywords are important. What You Can Learn From Pinterest Analytics About Your Account Before jumping in and looking at where to find the best juicy keywords for your content it is important to understand Pinterest metrics. Here is a list of the main metrics that are important in your Pinterest business account. ImpressionsLink clicksSavesClose-upsEngagements To ensure you understand what these mean let me give a solid explanation of each one of these metrics on the list. 1. Impressions This means the number of times your pin was shown to users on the Pinterest platform. There are two things that drive impressions, the first is Pinterest keywords and the next is the smart feed algorithm. If your pins are not getting impressions it means that you need to improve the keywords on the pin. To get more impressions all you need to do is include a bunch of keywords related to the content that users are searching for on the platform. Remember that people use several different terms to describe the same thing all the time depending on culture and location. 2. Link Clicks As the name suggests link clicks is the number of times users clicked on the pin link to view your content. There are generally two things that drive link clicks, the first is curiosity and the next is a call to action. If no one is clicking on your pin links you need to take a look at the message of your pin if there is text. In the food niche, you will need to look at improving your food photography and make it look more delicious or curious. To get more clicks give the users a reason why they need to click that pin today and not tomorrow. Remember to create 5-6 pins for every post tweaking the message to suit the person you are messaging. When you find the winner just improve the keywords. 3. Saves You can think of saves as the lukewarm stage between impressions and link clicks.

You have a rough idea about what you want to promote but finding the best social media scheduling tools is proving difficult. Each time you do a search online to help you save time with scheduling content you are presented with dozens of options. In fact, you are beginning to think that you will need a tool for each social platform. It is possible that you have seen a number of reviews recommending an awesome tool but the price tag was jaw dropping. As if planning out your social media content wasn't bad enough you never realised that choosing a tool would be so time consuming. What if there was a way for you to know what key features to look out for when choosing a tool that will save you time and heartache. In this post, you will learn what you need to have in place before choosing a scheduler, which ones to choose and why. Also, how to use them to save you hours, constant overwhelm as well as unnecessary trial and error in the long run. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. Why Use Social Media Scheduling Tools Anyway? In case you never knew these tools existed, social media scheduling tools are apps or software to help you automate posting to social media platforms. There are broadly two schools of thought when it comes to posting content to social media. The first group believes firmly that posting to social media should be done 100% manually in order to get more reach. However, the second group sanctions that it is okay to use third-party scheduling tools as long as it is combined with regular manual posting. I am a firm believer that small business owners should not become slaves to social media platforms. This means that it should be okay to schedule some content then post some manually and engage with your followers. We all have a life to live so it would make sense to automate daily promotion as much as possible so that you can spend time doing what you love. Social Media Marketing Pre-work Before looking at all the amazing tools that are available to help you and me to automate social media marketing the content needs to be mapped. In other words, social media scheduling tools are just pieces of software to help you automate tasks. It is important to realise that once you sign up for these tools there is a certain expectation for them to be effective. The most important thing you need to have are business objectives or goals about what you hope to achieve from using social media. After you know an understand your objectives and goals then it is time to map out the content. This may sound obvious but your content should have a direct correlation to your goals and objectives. For example, if your goal is to launch a course or increase membership sales then the content inside your plan should reflect that objective. Let's spend some time looking at an example of a 90-day plan to help you get your content on point. 90-Day Social Content Planning Example If you are one of my regular readers you know I enjoy telling stories or drawing analogies to help you understand key concepts. It took me a few years to understand the importance of this step so I hope this helps you too. Let's pretend that you are a branding consultant and you want to launch a 30-day branding transformation course. In case you are not aware of it the ideal timeframe for a launch is 90 days which is why having a 3-month plan is important. For the next 90 days you will need to produce content that resonates with potential clients so that they will be attracted to your messaging. Here are the weekly topics for the 90-day content plan. It is essentially 13 weeks of content.

You started this year determined to develop an amazing social media content plan. The colour palettes have already been selected and you also know which social platforms will work for your business. In your head, you can see the results of all the efforts you will put in to your social calendar. A 200% increase in engagement is what you pictured on your vision board for the last few months. However, you are completely stuck. Why? You have no idea how to get this wildly successful social plan in place. I mean, this should be easy right? All you need to do is slap on a few quotes, social holidays and a few buy now posts. Truth be told you have no idea what else to say to your audience. How do you make them respond to you. What if all you hear are crickets? Then what do you do next? Have no fear, in this post, you will learn how to literally jump-start your entire weekly social schedule using a few secret hacks. You will also learn how to set up your own social plan in 8 hours or less. Are you ready? Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. What is a Social Media Content Plan? If you have never planned content for social media before you are probably wondering what is a social media content plan? Well, to be honest, it really is developing a structured plan for your social media profiles so that you get the desired results for your blog or business. In a nutshell, it involves sitting down and planning out all your social content across your social profiles for 90 days or 52 weeks. It is possible that you have been doing it all wrong for the last few months or years. One way to know if you are doing it wrong is if you spend hours every week planning social content. A structured plan for your social media does require getting a return on your investment. However, the most important aspect should be mapping it out depending on your buyer's journey, planned themes plus the season of your business. The Buyer's Journey and Social Media Chances are that you have heard me mention this before in other places on my blog. However, understanding the buyer's journey is crucial to getting your social media content right every time. Let's take a brief look at that journey again. As you can see at the very beginning it is all about building awareness of who you are and what you do for potential clients. A great way to look at it is the analogy of getting married. When you meet someone on a date for the first time there isn't an expectation of a marriage proposal. In the same way, when a potential client finds you online for the first time they are not expected to buy your $497.00 product or course straightaway. You will need to court them for a while and show them how good you are at what you do. They also need to experience your delivery of service via freebies, blog content or low cost items first to build that trust. Once they get to know you then they are happy to buy products that are $97 or even $497 because they believe in you. Seasons of your Business Do you know where your business is right now in terms of its season? Did you know that there was such a thing as different seasons of a business? Well, in the same way potential clients come to know, like and trust you in the buyer's journey, there's a similar journey for any business. For example, if you are starting your business for the first time the first thing you need is visibility or to drive awareness. The awareness season is also good for doing research on your niche or for building authority. The four seasons of a business are as follows: AwarenessRelationshipConversionIncome In the relationship phase,

Are you tearing your hair out trying to find the best remote working tools to get stuff done? Whenever there is a crisis or a sudden need to isolate yourself from others you may realise you need to change the way you work. In the past, it was easy for you to meet clients or prospects face to face. The thought of not being able to chat with colleagues in the same office can increase your stress levels. It is no secret that we are so accustomed to human interaction that to some extent we take it for granted. Maybe, you are an extrovert by nature and the need to self-isolate has taken you by surprise so what do you do? In this post, you will learn about 37+ tools that will give you the best remote working software and accessories. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. Why Consider Remote Working Tools? Earlier this week I was scanning posts and comments on Facebook when I noticed a single mother of a 4-year old looking for help. She is still doing her same workload as if she were in the office but she is finding it difficult. You see, this lady has to conduct conference calls, webinars and prospecting calls while still minding a young child. It got me thinking if I were in her situation what will I do. Bearing in mind that I have only 24 hours a day, having to work 8-10 hours a day, all while minding a 4-year old. What I would do if I were in her shoes is to work smarter and use the best tools to aid that process. Of course, I will also find activities for my 4-year-old that will keep them busy during those important business interactions. Working smarter does mean that I will now need to try and accomplish more business tasks in less time. How to Work Smarter At this point, you are probably thinking how on earth will you reduce your working day from 10 hours to 6? The secret to this is to first find those tasks that can be completed in less time. Also, if there is anything that can be done in advance I will get that done while my child is asleep. Finally, if there is anything that can be batched together then I will get those completed in huge chunks. Here are a few examples of what I mean. Use an app to take notes during meetings (manual notes slows down calls)Reduce meeting times from 60 minutes to 35 minutesCreate templates for each type of report or document that is repetitiveRecord every call, webinar or meeting using two different software (stuff happens so be prepared)Avoid unnecessary meetings where possiblePrepare a strict agenda and get approval from all partiesEnsure that everyone is aware that your time is preciousOutsource labour-intensive, repetitive tasks if possibleDelegate other team members to complete non-core items As you can see just by making a few small adjustments to the way you approach your day allows you to free up precious time. 37+ Remote Work Tools that Make You Look Clever Let's spend some time looking at the best remote working tools to help you cut time by 50%. The categories of these tools are as follows: MindmappingVideo creationVideo editingKeyword researchGenerating headlinesWritingSocial listeningImage creationVideo calls/conferencingProject management Team collaborationSocial Media MarketingClient contracts Productivity at work comes in so many different formats that it is difficult to know what you need until you are faced with the problem. Mind mapping Over 10 years ago I was introduced to the concept of mind mapping. I have to confess that at the time I was not ready to appreciate the benefits of using it until 3-5 years later. Many believe that you should use two different tools for mind mapping and brainstorming but it really depends on th...

Are you interested in work from home jobs for beginners with families? Every few years there seem to be issues that affect cities or countries where a country needs to go on lockdown. Let me know if this sounds familiar... You know that job security is no longer promised and every year you wish that you can find a work from home option. One that is recession-proof, crisis-proof and even one that would replace your full-time income. The truth is that it is very difficult to find something that is recession-proof. Except for rental properties which continue to be a good investment during a recession. However, finding a work from home job or opportunity, where you don't need to meet people face to face, is great especially during a crisis. In this post, you will learn about over 47 different jobs that you can do from home even with social distancing. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. Benefits of Working From Home If you never considered working remotely or from home before this should help you understand the benefits. People who have young children, health-related challenges, disabilities or even a child or children who needs to be homeschooled will get this right away. You see we live in a world that is not at all perfect which means that we are all different and unique in one way or another. This diversity means that some of us are unable to do a 'regular' 9 to 5 job so a work from home option would be more suitable. If there is one thing I wished for when my children were younger, it is the ability to work remotely while spending more time with my children and loved ones. The Internet and the advancement of technology over the last 20 years is making it possible to work from virtually anywhere in the world. Work from home benefits include: A shorter commute to your home officeThe ability to supervise older children at homeReduced childcare costsLow-cost mealsBetter work-life balance optionsFlexible work hoursLower stress levels As you can see the advantages of working from home can be quite attractive for families with children. Work From Home Equipment The thought of working outside of a standard office can be quite daunting for some people as they are unsure about what is needed to get started. At this point, it is pretty obvious that not all jobs can be done remotely or from home. There are only certain kinds of jobs that require a few basic items which means you are ready to get started. Here is a list of those items: A modern computer (Mac or PC)VOIP telephoneHeadset with microphoneOffice standard deskAn ergonomic chairGreat natural lighting (where possible)Fast Internet access Some roles would require you to make and receive calls while others only require email and text message communication. You may come across some that need you to have a physical landline number as well. It is important for you as an employee or freelance worker to have the best equipment to avoid health and safety risks. When it comes to software or services this big list of remote working tools will cut your working time by 50%. 47+ Work From Home Jobs Let's spend some time looking at over 47 jobs that you can do from home even when faced with a national crisis. Many of them would have suggested places where you can start applying right away so that you can get started in a matter of weeks. 1. Video Editing Small business owners are aware that in order to be competitive in today's market they need to use video in their marketing mix. The biggest challenge that small businesses face is finding time to edit those videos to perfection. This is where you come in as someone who can potentially h...

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This is the 3rd and final part of my interview with Jón Gnarr, Iceland’s funniest and most famous Mayor. If you haven’t listened to part 1 and part 2 of this interview, I recommend that you do because Jón dives deep into why he ran for political office, Taosim, his experience as the Mayor and other fascinating things about his life. During this episode, Jón shares his feelings about the current political landscape in Iceland, why he feels it is important to teach people about empathy, what he has been up to since running for office and his favorite Icelandic word or phrase. We also dipped into talking about education, creativity, religion, philosophy and empathy. In part 2, I taught you how to say the Mayor of Reykjavík, which is Borgarstjóri Reykjavíkur. This time around, Jón will share a pretty funny Icelandic word before the end of the episode. Jón's Book Questions I Asked Jón During the Interview What have you been up to since leaving your role as the Mayor of Reykjavík? How to do you feel about the political landscape in Iceland now? Would you ever consider running for political office again? You are active on some platforms on social media. Where can people connect with you or learn about what you are up to now? What is your favorite Icelandic word or phrase? Let’s be social! Here is where you can connect with me on social media platforms: Facebook Instagram Twitter I hope you enjoyed listening to my interview with Jón Gnarr. I release a new podcast episode every week. Make sure you are subscribed to the All Things Iceland podcast so you don’t miss new episodes. If the platform you are listening to this podcast on allows you to leave a review, please do so, if you haven’t already. Þakka þér kærlega fyrir að hlusta (og að lesa) og sjáumst fljótlega Thank you kindly for listening (and reading) and see you soon! Disclosure: Please note that some of the links above are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link. I recommend these companies because they are helpful and useful, not because of the small commissions I make, if you decide to buy something through my links. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.

During part 2 of my interview with Alda Sigmundsdóttir, an Icelandic author and journalist that has her thumb on the pulse of Icelandic society, Alda shares some eye opening information. Alda talks extensively about Iceland’s economic meltdown, scandals that people outside of the country might not be aware of, a place in Iceland that is close to her heart and her favorite Icelandic word or phrase. While the two parts of this interview can stand alone as individual episodes, I very much recommend listening to both parts. Questions I asked Alda during this interview about Icelandic Society: In your book “Living Inside the Meltdown”, you interviewed Icelandic people about the economic crash in Iceland in 2008. How did you go about choosing who you wanted to interview? Was it difficult to get  people to cooperate? What do you feel are some important topics being discussed in Iceland that people who live outside of the country or those that do not understand the language would not be aware of? Have you ever received a funny or strange reaction to any of your books? Do you have a favorite area or place in Iceland that you enjoy visiting? What is your favorite Icelandic word or phrase? You are quite active on social media and you have done many speaking engagements. Where can people interact or get in touch with you? Alda’s Books Mentioned in the Interview: Living Inside the Meltdown The Little Book of the Icelanders: 50 Miniature Essays on the Quirks and Foibles of the Icelandic People The Little Book of the Icelanders in the Old Days Connect with Alda Sigmundsdóttir: Alda’s website Instagram Facebook I hope you enjoyed listening to part 2 of this interview. Make sure to check out Part 1, if you have not already. I publish a new episode of the  All Things Iceland podcast every week.  Make sure you are subscribed so you don’t miss new updates. If the platform you are listening to this podcast on allows you to leave a review, please do so, if you haven’t already. Þakka þér kærlega fyrir að hlusta og sjáumst fljótlega (Thank you kindly for listening and see you soon)! Disclosure: Please note that some of the links above are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link. I recommend these companies because they are helpful and useful, not because of the small commissions I make if you decide to buy something through my links. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.

I had the pleasure of interviewing  Jón Gnarr, Iceland’s most famous and funniest Mayor. Jón became Mayor of Reykjavík not long after Iceland’s economic crash in 2008. His victory was just as shocking to him as it was to many others in the country and around the world. He was kind enough to host me at his home in Iceland for this interview. We chatted for almost three hours about a variety of topics. In part one, you will hear about why he ran for political office, his feelings about the welfare of polar bears, what surprised him about being Mayor and more. Because we were at his home, there is some background noise from his 10 month old dog Klakki, who was eating a bone. I apologize in advance for the intermittent crackling noises. Additionally, at some point during the interview his youngest son Nonnie comes home and Jón has him tell me about the time that he met Lindsay Lohan, and he gives us bread that he baked at school. I ended up cutting that part out but it was a cute story and nice to have some fresh baked bread. Needless to say, meeting Jón Gnarr and conducting this interview was fun and included some unexpected events. Jón Gnarr's book Questions  I asked Jón Gnarr during Part One of the Interview What motivated you to run for Mayor of Reykjavík? You openly said that you intended to break all of your promises once elected, which is hilarious. However, if you could have fulfilled one of your campaign promises, which one would you choose? When you were running for Mayor did you believe that you could win or was it a kind of a hail mary pass? What most surprised you about your the job as Mayor? What are you most proud of during your tenure as Mayor? Do you feel that being a comedian prepared you for being Mayor? Jón dressed in drag Let’s be social! Here is where you can connect with me on social media platforms: Facebook Instagram Twitter I hope you enjoyed listening to this interview with Jón Gnarr. I release a new podcast episode every week. Make sure you are subscribed to the All Things Iceland podcast so you don’t miss new episodes. If the platform you are listening to this podcast on allows you to leave a review, please do so, if you haven’t already. Þakka þér kærlega fyrir að hlusta (og að lesa) og sjáumst fljótlega Thank you kindly for listening (and reading) and see you soon! Disclosure: Please note that some of the links above are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link. I recommend these companies because they are helpful and useful, not because of the small commissions I make if you decide to buy something through my links. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.

I was fortunate to have the opportunity to chat with Alda Sigmundsdóttir, an Icelandic author and journalist that has her thumb on the pulse of Icelandic society. Even though Alda was born in Iceland, she grew up in Canada and lived in a few different countries. The insight that she shared with me about Iceland and its people was enlightening and sometimes surprising. We had such a great time chatting, that we ended up talking for an hour. In order to keep these episodes relatively short, I have broken this interview up into two parts. During this episode, which is part 1, you will hear about the challenges Alda faced when she moved back to Iceland, how insular Icelandic society is, how she decides what to write about, what the most important thing tourists should keep in mind when they visit Iceland and what Icelandic people really think of visitors to their country. Questions I asked Alda during this interview: Even though you were born in Iceland, you lived in Canada and some other countries for many years. What was it like moving back to Iceland? The topics of your books include giving advice to visitors of Iceland, gripping fiction, mythology, culture and issues in Icelandic society. With so many changes happening in Iceland, how do you decide what to write about? It has been a little over a year since you published  “The Little Book of Tourists in Iceland: Tips, tricks and what Icelanders really think of you.” What do you think are still the most important things tourists should keep in mind when they visit Iceland? Have Icelandic people’s views about tourists changed since writing that book? Alda's Books Mentioned in the Interview: The Little Book of the Icelanders: 50 Miniature Essays on the Quirks and Foibles of the Icelandic People The Little Book of Tourists in Iceland: Tips, tricks, and What the Icelanders Really Think of You Living Inside the Meltdown: Ten People Share Their Experience of the Icelandic Economic Collapse Connect with Alda Sigmundsdóttir: Alda's website Instagram Facebook I hope you enjoyed listening to part 1 of this interview. Part 2 will be released next week, so make sure you are subscribed to the All Things Iceland podcast so you don’t miss it. If the platform you are listening to this podcast on allows you to leave a review, please do so, if you haven’t already. Þakka þér kærlega fyrir að hlusta og sjáumst fljótlega (Thank you kindly for listening and see you soon)! Disclosure: Please note that some of the links above are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link. I recommend these companies because they are helpful and useful, not because of the small commissions I make if you decide to buy something through my links. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.

This is the second of a three part interview that I did with Jón Gnarr, Iceland’s funniest and most famous Mayor of Reykjavík. If you haven’t listened to part 1 of this interview, I highly recommend that you do. Jón shares why he decided to run for political office, his concern about polar bears and more. Plus, it will provide context for some of what we discuss in this episode. For part 2, Jón and I have a fascinating philosophical discussion. I learn about the profound impact that Taoism, surrealism and judo have had on his life and more about his time in political office as the Mayor. Lastly, I shared the word klakki, which means ice, in the last episode. This time around I thought it might be helpful to teach you how to say Mayor of Reykjavík, which is Borgarstjóri (city boss) Reykjavíkur. Jón Gnarr's Book Some of the questions I asked Jón I have read the Tao Te Ching many times and it was a pleasant surprise to hear that you have your own interpretation of the book’s core principle wu wei (doing not doing).  When did you start to embody this principle and was it difficult to practice while in office? On the surface, the Best party came across as a big joke but I’ve heard that your intention was to make democracy more fun and enjoyable in order to get people more involved. What fun things did you do to encourage people to participate more? Let’s be social! Here is where you can connect with me on social media platforms: Facebook Instagram Twitter I hope you enjoyed listening to part 2 of my interview with Jón Gnarr. I release a new podcast episode every week. Make sure you are subscribed to the All Things Iceland podcast so you don’t miss Part 3 next week. If the platform you are listening to this podcast on allows you to leave a review, please do so, if you haven’t already. Þakka þér kærlega fyrir að hlusta (og að lesa) og sjáumst fljótlega Thank you kindly for listening (and reading) and see you soon! Disclosure: Please note that some of the links above are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link. I recommend these companies because they are helpful and useful, not because of the small commissions I make, if you decide to buy something through my links. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.

A highlight from the 10th Annual Specialty Chemical's Conference put on by G.Research on March 13th, 2019 in New York City. This research meeting featured presentations and one-on-one meetings with senior management of several leading specialty chemicals companies. In this first podcast episode, you will hear a presentation by Omnova Solutions CEO Anne Noonan. Disclosure: Please listen to important disclosures at the end of this podcast.

A highlight from the 10th Annual Specialty Chemical's Conference put on by G.Research on March 13th, 2019 in New York City. This research meeting featured presentations and one-on-one meetings with senior management of several leading specialty chemicals companies. In this first podcast episode, you will hear a presentation by Trecora Resources CEO, Patrick Quarles. Disclosure: Please listen to important disclosures at the end of this podcast.