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[2020 ELECTION EDITION] In this episode, we explore the levels of stress present in individuals and communities across the country as we approach the 2020 election. Walk through the four stress-responses, how they are manifesting individually and communally across the nation, and how to track these within yourself. Biggest Takeaways You Don’t Want to Miss: - Learn about the four (4) stress-responses: Flock, Freeze, Flight and Fight - Explore examples of how it’s presenting in individual people and communities across the United States - Identify your own stress-responses right now and reflect on how you’d like to use your own stress-responses (instead of it using you)! EPISODE WEB-PAGE: www.traumacamp.com/21 Want to Join Our Community? Instagram: www.instagram.com/traumacampforteachers Facebook: https://www.facebook.com/TraumaCamp/ Get Our Special Podcast Email Updates: www.traumacamp.com/podcast Trauma Camp Website: www.traumacamp.com

Please visit lamouretlamusique.com, or click on “Episode Webpage” below to be taken directly to the blog post that accompanies this episode and find a complete list of references, products discussed, and a full transcript with timestamps. Products mentioned –Earthwise x Beauty Heroes LE discovery https://bit.ly/2HAhwdPRime Ardokay https://www.rime-arodaky.comBarnyard Banter https://amzn.to/3ko4MoXLuft Balloon https://www.luftballoonstore.comBake Chicago https://bakechicago.comMeri Meri https://merimeri.comStrider balance bike https://bit.ly/3joG9XQToddler helmet https://bit.ly/35tG1ShCoco-Mat https://www.coco-mat.comMy Green Mattress https://www.mygreenmattress.comObasan https://obasan.comThe Clean Bedroom https://www.thecleanbedroom.comEssence consult on PNW Essences (LAMOUR for 10% off) https://bit.ly/3okSHn5Pai Sea Aster + Wild Oat Serum (legacy packaging on sale) https://bit.ly/31u2MEnVotary Super Seed Serum https://bit.ly/34kqRPBPNW Essences Lichen and Mosses Aura Mist (LAMOUR for 10% off) https://bit.ly/2ZkWwOoKjaer Weis Invisible Touch Liquid Foundation https://bit.ly/34moYSzIlia Brow Gel https://bit.ly/37L5DNhLepaar Elemental Day Silk https://bit.ly/34kUaS5NARS Climax Extreme Effects Eyeshadow Palette https://bit.ly/35oOTbNFitglow Peach+ corrector https://bit.ly/34jnhFBAromatherapy Associates Forest Therapy Bath and Shower Oil https://bit.ly/37BfEwa To watch –June Patron Exclusive Video – Wedding Planning https://www.patreon.com/posts/38982235Henry Brun Trio https://youtu.be/IUX8xHmmhIwEarthwise Beauty Review | Oils/Oilseums https://youtu.be/uaEShK89PkA To read –Super Nutrition for Babies https://amzn.to/37uc0EpNourishing Traditions for Babies https://amzn.to/2HtsjqhPaleo Patisserie https://amzn.to/2IYqUIT Join the L’Amour et la Musique Patreon community to gain access to exclusive episodes of Your Purpose is Beauty, along with 3 years’ worth of exclusively produced beauty video content! Subscribe to L’Amour et la Musique on YoutubeFollow L’Amour et la Musique on InstagramVisit L’Amour et la Musique’s websiteL’Amour visual inspiration on Pinterest

Please visit lamouretlamusique.com, or click on “Episode Webpage” below to be taken directly to the blog post that accompanies this episode and find a full list of references, products discussed, and a full transcript with timestamps. To sign up for the Boxwalla Beauty Box (October Box still available) – https://bit.ly/3505xOE Limited Edition box feat. Fine Cosmetics -https://bit.ly/3dBrqYh Boxes available as one-time purchases –https://bit.ly/2XIh3M6 Why Does Boxwalla Exist?https://www.theboxwalla.com/blog/1822/why-does-boxwalla-exist Fine CosmeticsNaturallogic Join the L’Amour et la Musique Patreon community to gain access to exclusive episodes of Your Purpose is Beauty, along with 2 1/2 years’ worth of exclusively produced beauty video content! Subscribe to L’Amour et la Musique on YoutubeFollow L’Amour et la Musique on InstagramVisit L’Amour et la Musique’s websiteL’Amour visual inspiration on Pinterest

Please visit lamouretlamusique.com, or click on “Episode Webpage” below to be taken directly to the blog post that accompanies this episode and find a full list of references, products discussed, and a full transcript with timestamps. For listeners of the podcast -Use the code LAMOUR20 at CV Skinlabs to save 20% on your entire order from now through October 31st! Visit and shop CV SkinlabsRead the CV Skinlabs blogFollow CV Skinlabs To Listen -Episode 38: Lin Chen, Pink Moon // Elevating Women Through Mission-Driven Eco, and Ethical Beauty & Wellness Products discussed –CV Skinlabs Calming MoistureCV Skinlabs Restorative Skin BalmCV Skinlabs Rescue + Relief SprayCV Skinlabs Body Repair Lotion Raw Elements Join the L’Amour et la Musique Patreon community to gain access to exclusive episodes of Your Purpose is Beauty, along with 3 years’ worth of exclusively produced beauty video content! Subscribe to L’Amour et la Musique on YoutubeFollow L’Amour et la Musique on InstagramVisit L’Amour et la Musique’s websiteL’Amour visual inspiration on Pinterest

Please visit lamouretlamusique.com, or click on “Episode Webpage” below to be taken directly to the blog post that accompanies this episode and find a full list of references, products discussed, and a full transcript with timestamps. Sunday Window series here (initially I found it on A Sweet Spoonful back in 2011 here). My Sunday Window for Sunday September 21, 2020 at 7PM – received wedding rsvps | earthwise peppermint tea | amethyst | feminist current podcast | love is as solid as a rock of Gibraltar/so come to the altar with me.  **Podcast Transcript Revision Help Wanted**If you or someone you know loves talking about or listening to someone else about (eco) beauty and holistic living and would like to be involved in working on Your Purpose is Beauty in exchange for full access to the L'Amour et la Musique Patreon exclusive content archives and forthcoming work, please contact me! I am looking for someone to revise and clean up transcripts alongside audio, and to insert hyperlinks and timestamps (not transcription from scratch). Previous work in a similar vein would be a plus, but anyone with attention to detail and with knowledge of this particular space within the beauty industry would likely be a great fit. Please email lamouretlamusique@gmail.com to discuss further. Join the L’Amour et la Musique Patreon community to gain access to exclusive episodes of Your Purpose is Beauty, along with 3 years’ worth of exclusively produced beauty video content! Subscribe to L’Amour et la Musique on YoutubeFollow L’Amour et la Musique on InstagramVisit L’Amour et la Musique’s websiteL’Amour visual inspiration on Pinterest

In this introductory episode, Andread explains his personal connections with disability and horror, explains why the topic is important, clarifies his definitions of disability and horror, and gives an overview of the history. Episode Webpage

Please visit lamouretlamusique.com, or click on “Episode Webpage” below to be taken directly to the blog post that accompanies this episode and find a full list of references, products discussed, and a full transcript with timestamps. For listeners of the podcast during September:Use the code LAMOUR at Pink Moon checkout to:   *Donate 10% of your order to The Lyson Center for Civic Agriculture and Food Systems   *Receive a Pink Moon Gua Sha stone ($32 value) with your $125+ order at Pink Moon   *Receive a sample of the Pink Moon Lunar Drops with every order  Save 15% off a Ranavat Botanics Kansa Wand and anything else on Ranavat’s website during the month of September using the code LAMOUR at checkout! Save 10% off your Earthwise Beauty or Pacific Northwest Essences order using the code LAMOUR. Follow along on my 30 days of kansa wand/gua sha project this month on Instagram (@lamouretlamusique). I post about my routine each night, and have a saved highlight reel of the project on my Instagram profile. I will be re-posting on Patreon at the end of the month. You can watch my 24 days of kansa wand project from March of this year here: https://youtu.be/YLQLvqG6PU0 Please consider helping me reach a goal of 199 Patreon supporters by the end of September! Once I reach this goal I will be releasing full transcripts of every episode of Your Purpose is Beauty, thereby increasing accessibility of the podcast and providing an easy way to reference past episodes and search for information that piqued your interest.  Podcast transcripts will be posted with each episode post on lamouretlamusique.com. Also this month I will start including an option for annual Patreon membership, at any tier, at a 12% discount. Visit Patreon.com/lamouretlamusique to support.  To listen –Episode 10: Why Valentine’s Day is the Best HolidayEpisode 15: How Traditional & Nourishing Foods Saved My HealthEpisode 16: Khulan Davaadorj, Lhamour MongoliaEpisode 37: Taking Questions from Instagram #2 (Part I) To watch –Earthwise Beauty Oils/Oilserums To read –TCM World Five Element Framework To visit –The Body AstrologerMedicine Stories on Herbal Body OilingKami McBride

Please visit lamouretlamusique.com, or click on “Episode Webpage” below to be taken directly to the blog post that accompanies this episode and find a full list of all the products discussed and where to find them. For listeners of the podcast during September:Use the code LAMOUR at Pink Moon checkout to:   *Donate 10% of your order to The Lyson Center for Civic Agriculture and Food Systems   *Receive a Pink Moon Gua Sha stone ($32 value) with your $125+ order at Pink Moon   *Receive a sample of the Pink Moon Lunar Drops with every order  Save 15% off a Ranavat Botanics Kansa Wand and anything else on Ranavat’s website during the month of September using the code LAMOUR at checkout! Save 10% off your Earthwise Beauty or Pacific Northwest Essences order using the code LAMOUR. Follow along on my 30 days of kansa wand/gua sha project this month on Instagram (@lamouretlamusique). I post about my routine each night, and have a saved highlight reel of the project on my Instagram profile. I will be re-posting on Patreon at the end of the month. You can watch my 24 days of kansa wand project from March of this year here: https://youtu.be/YLQLvqG6PU0 Please consider helping me reach a goal of 199 Patreon supporters by the end of September! Once I reach this goal I will be releasing full transcripts of every episode of Your Purpose is Beauty, thereby increasing accessibility of the podcast and providing an easy way to reference past episodes and search for information that piqued your interest.  Podcast transcripts will be posted with each episode post on lamouretlamusique.com. Also this month I will start including an option for annual Patreon membership, at any tier, at a 12% discount. Visit Patreon.com/lamouretlamusique to support.  To listen –Episode 8: Reviewing Empty Eco/Organic Skincare https://bit.ly/3mhuhd5Episode 23: Jess Lafleur, Stark Skincare https://bit.ly/2ZASmSqEpisode 32: Ava Zhan, Earthwise Beauty + PNW Essences https://bit.ly/2Rm0BNtEpisode 37: Taking Questions from Instagram #2 (Part I) https://bit.ly/32rWjL5 To watch –24 Days of Kansa Wand Project (March 2020) https://youtu.be/YLQLvqG6PU0How To: Jade Rolling and Gua sha https://youtu.be/__R_hdLcZw8Mercedes Shops: Pink Moon https://youtu.be/TNVhWgzkuo0Best of Beauty 2019 https://youtu.be/kQ3-FtsP8wI Join the L’Amour et la Musique Patreon community to gain access to exclusive episodes of Your Purpose is Beauty, along with 2 1/2 years’ worth of exclusively produced beauty video content! Subscribe to L’Amour et la Musique on YoutubeFollow L’Amour et la Musique on InstagramVisit L’Amour et la Musique’s websiteL’Amour visual inspiration on Pinterest

How Are We Doing? We’re here to help you improve your practice, and we want to make sure our content is relevant for you. Click here to share your thoughts. Episode Summary In this episode of the APEX Live Anesthesia Podcast we talk clotting…or more specifically how to promote blood clotting and STOP BLEEDING by giving an antifibrinolytic. We review the mechanisms of how a clot is formed and broken down. We then discuss several large trials published within the last decade that focus on situations where antifibrinolytics may be useful. Episode Webpage https://www.apexlive.com/blog/episode-17 Attend an APEX Live Conference Learn more about APEX Live events at www.apexlive.com Legal Disclaimer APEX Anesthesia Review, LLC expressly disclaims any liability in connection with the use of any content in its podcasts, social media posts, and all other published content by any third party. Music by Eino Toivanen, kongano.com

Please visit lamouretlamusique.com, or click on “Episode Webpage” below to be taken directly to the blog post that accompanies this episode. For listeners of the podcast -Use the code LAMOUR at Pink Moon checkout to:   *Donate 10% of your order to The Lyson Center for Civic Agriculture and Food Systems   *Receive a Pink Moon Gua Sha stone ($32 value) with your $125+ order at Pink Moon   *Receive a sample of the Pink Moon Lunar Drops with every order  Visit and Shop at Pink MoonFollow Pink Moon Learn more about The Lyson Center initiatives To listen –Episode 3: Diane Read, Mo Mi + Modern MineralsEpisode 16: Khulan Davaadorj, Lhamour MongoliaEpisode 32: Ava Zhan, Earthwise Beauty + Pacific Northwest Essences To watch –Summer Skincare Routine (features Pink Moon Lunar Drops) Additional references –Motherly Products mentioned - Pink Moon Lunar DropsWhite Leaf Provision (biodynamic baby food)Meant Do All WashPlenitude Mandarin CleanserEarthwise Nap in the MeadowEarthwise Ruby Face OilEarthwise Farizad's VeilActivist Botanical Cleansing OilOde to Self Balm Cleanser (not yet launched)5Yina Quiescent Hydrolat Join the L’Amour et la Musique Patreon community to gain access to exclusive episodes of Your Purpose is Beauty, along with 2 1/2 years’ worth of exclusively produced beauty video content! Subscribe to L’Amour et la Musique on YoutubeFollow L’Amour et la Musique on InstagramVisit L’Amour et la Musique’s websiteL’Amour visual inspiration on Pinterest

Please visit lamouretlamusique.com, or click on “Episode Webpage” below to be taken directly to the blog post that accompanies this episode and find a full list of references and products discussed. Use the code LAMOUR at Pink Moon checkout to have 10% of your order donated to The Lyson Center for Civic Agriculture and Food Systems Save 10% off your Earthwise Beauty or Pacific Northwest Essences order using the code LAMOUR. To listen –Episode 2: Taking Questions from Instagram: Why I’m Not an Influencer, New Motherhood Work-Life Balance, Ride or Die Beauty Products, et plus!Episode 15: How Traditional and Nourishing Foods Saved My Health & How We Eat as a Family TodayEpisode 28: Taking A Moment From Beauty: Imperfect Reflections on Inequality and Race in America, Urban Soc, and Self-Reliance as Anti-Racism Practice To watch –First L’Amour et la Musique Video from 2014! To read –Agent Nateur on Korean Acupuncture Additional references –Cosmic Lifestyle Podcast/The Body AstrologerSeven SonsL’Amour visual inspiration on PinterestSatsuki ShibuyaAshley Mary ArtLito Smart Max animals Please visit lamouretlamusique.com, or click on “Episode Webpage” below to be taken directly to the blog post that accompanies this episode. Join the L’Amour et la Musique Patreon community to gain access to exclusive episodes of Your Purpose is Beauty, along with 2 1/2 years’ worth of exclusively produced beauty video content! Subscribe to L’Amour et la Musique on YoutubeFollow L’Amour et la Musique on InstagramVisit L’Amour et la Musique’s websiteL’Amour visual inspiration on Pinterest

Hi there! I’m Lauren Creagan, welcome to Unlocking Your Nonprofit Potential, the podcast where you’ll get advice, inspiration and learn how to use social media for your nonprofit. It’s episode 60! We made it! 60 podcast episodes that are tailor made with your challenges in mind. That’s what this podcast is all about – helping you use the right tools to unlock your nonprofit’s potential. You don’t want to be mediocre. You don’t want to spin your wheels anymore. You want to have a growing, thriving nonprofit that helps people in need. That’s why you’re here! So you can learn to use Facebook, Instagram, and email marketing effectively to get more people in your door, at your events or meetings, and supporting you with their money so you can help more people and make a difference in more lives. If you’re here and listening to this today, you should be so proud of yourself – you are proactively taking steps to make your nonprofit better than ever. Now, speaking of making things better than ever… I have a BIG announcement to share with you.  This is the last podcast episode of Unlocking Your Nonprofit Potential. WHaaaat!!! I know… But here’s the good news – Unlocking Your Nonprofit Potential isn’t going away; we’re just changing the way we’re doing things.  Over the past year that I’ve been recording these episodes and interacting with you on social media and reading your emails and because I am always doing research, thinking about this podcast and what’s the best way to help you – I’ve come to understand that the best way to serve you is with a blog that you can read and see what I’m teaching you. I’ll get to why a blog is the right way to serve you in a minute, but first I want to tell you a story… A couple weekends ago, I went for a hike in the National Forest by my house on a section of the Continental Divide Trail. If you’re not familiar, the Continental Divide Trail is 3,100 miles long and it runs from Mexico to Canada along the Continental Divide (hence the name) — it goes through Montana, Idaho, Wyoming, Colorado, and New Mexico, and it usually takes people about SIX MONTHS to hike it. I was with my friends Cindy and Kathy, and we met a girl – probably 21-22 years old, from Chicago – who was hiking the trail by herself. Yep, she was hiking all the way to Canada ALONE. We were the first humans she’d seen in days, and she was SO happy to see us – she asked if she could walk with us to the trailhead, which of course, we said yes, and she chatted away the entire time peppering us with questions about our lives and what it was like to live in Wyoming – I’m pretty sure she knows my friend Cindy’s entire life story now, and might have earned herself an invite to Thanksgiving dinner at Cindy’s house. Anyway, after meeting this hiker, her story and what she is doing really stuck with me. For the next few days, I just sat with the idea of hiking such a long distance. What was it like to start such a journey? Probably scary, exciting, full of rookie mistakes, and figuring things out. What was the day to day like? Probably some days were harder than others, probably full of reminding yourself to focus on the trail in front of you, putting one foot in front of the other and just focusing on that next step. What was it like to finish such a journey? It’s hard to imagine, but I’m willing to bet a person feels an undeniable sense of pride and accomplishment. Six months of little steps forward propelled you 3,100 miles up mountains, down through valleys, across deserts and plains until you accomplish what you set out to do. As I thought about all of this, I couldn’t help but draw about a million life lessons from it all.  There is one thought that sticks with me that applies to all of us, as I think about hosting this podcast, and about you, as the nonprofit leader… Life is a long journey.  And if something isn’t working and you know you can fix it, you do. I have gotten to know you over the last year and I learned that while you listen to the podcast, you like to read more. You’d like to see more illustrations of what I’m talking about.  It’s true I have recording equipment and a “radio voice” but, I’m a writer naturally and by trade, and when we work in our strengths, more gets accomplished. So this will be the last episode of the Unlocking Your Nonprofit Potential podcast, and the beginning of the Unlocking Your Nonprofit Potential blog. This blog will give you easy to read, step by step answers to fix your social media problems.  You’ll learn about new ideas to implement so you can grow your nonprofit, bring in more clients and people who need your help, and when you grow, that gives donors even more reason to give to your organization.  You’re going to become the best your nonprofit’s ever been.  On the blog, there will also be more visual aids – yes, screenshots from Facebook and Instagram, and templates for how to create posts that make new people begin to know, like and trust your nonprofit. I’ll be giving you videos with instructions and tutorials of how to do all the things on Facebook and Instagram that are confusing and hard to figure out on your own. I’m still going to be here with you every step of the way – you’ll just be reading articles from me instead of listening to me explain things in this podcast.  With this blog, I’ll be able to serve you more and better. I’ll be creating courses for you, answering your questions on Facebook Live events, and providing you with more helpful and do-able tips and tricks that you can read (and re-read if need be!) and follow along with step by step instead of trying to listen to the instructions in a podcast.  BUT…If you just can’t get enough of my voice (ha!), you’ll be happy to know that you can binge listen to this podcast any time you’d like because it will be available on your podcast app and at NonprofitPotential.com, we just won’t be updating it with new episodes anymore. I am so excited to create this new blog for you with the same great content, with easy to implement social media and marketing steps, but with more information and better visual aids. This shift will allow me to serve you better, answer your questions and help you achieve your goals for your nonprofit. The new blog is on the same website as before – NonprofitPotential.com. Be sure to sign up for my weekly email on the website – you’ll see the signup box when you visit the website - so you can get the best social media and marketing tips for nonprofits delivered right to your inbox each week. Be sure to follow Unlocking Your Nonprofit Potential on Facebook and Instagram. We’re going to keep adding to the blog and growing the content there so you will have a reliable place to turn for all your social media and marketing questions. Thank you so much for listening to this podcast – it’s been a pleasure chatting with you each week and I look forward to hearing from you soon with questions you’d like me to answer on the blog – contact me through the blog! Check it out, Nonprofitpotential.com. Take care! – and thanks for listening to Unlocking Your Nonprofit Potential. Want something fun to do? Check out the personality quiz, “What’s Your Secret Spice?” It will help you become more confident in yourself and as a leader in your organization with its personalized results. Click here to take the quiz now If links are not visible in your podcast app, visit the Episode Webpage and Show Notes at https://nonprofitpotential.com/60

To sign up for the Boxwalla Beauty Box (the August Box is currently out of stock but sign up to be notified when subscriptions come available) – https://bit.ly/30FsZQk Limited Edition Makeup + Skincare Box: Two Facets of Joy –https://bit.ly/3iqSJWB Boxes available as one-time purchases –https://bit.ly/2XIh3M6 Why Does Boxwalla Exist?https://www.theboxwalla.com/blog/1822/why-does-boxwalla-exist LovinahVotary To listen –Episode 27: June Boxwalla Review // Nini Organics, Pai, African BotanicsEpisode 6: Current Skincare PhilosophyEpisode 34: What’s in the Cup + On My Mind (Parabens discussion)Episode 32: Ava Zhan, Earthwise Beauty + Pacific Northwest Essences To watch –June 2020 Product Crit To read –Oumere post: Your skin care is bad because skincare journalism is corruptAllure article: The truth about growth factors in skincare and why they’re controversial Additional products mentioned –Votary Super Seed OilVotary Super Seed CreamViseart Cool MattesRoen palette Please visit lamouretlamusique.com, or click on “Episode Webpage” below to be taken directly to the blog post that accompanies this episode. Join the L’Amour et la Musique Patreon community to gain access to exclusive episodes of Your Purpose is Beauty, along with 2 1/2 years’ worth of exclusively produced beauty video content! Subscribe to L’Amour et la Musique on YoutubeFollow L’Amour et la Musique on InstagramVisit L’Amour et la Musique’s websiteL’Amour visual inspiration on Pinterest

In this episode, we sat down with one of Jobber’s experts Chris Gardner to discuss the software that changed our business. This day and age, customers expect a convenient experience from start to finish and when you use Jobber you can give that to them. 33% of people say they would pay 20% more for a convenient experience, so make why not make convenience your competitive edge? You don’t need to beat your competition by lowering your prices when you can beat them by offering more value and it all starts with the booking process. You can set up custom forms so that your customer can book online, through social media or by phone quick and easy. You even receive a booking request notification when a customer submits a request which you can immediately review and convert to a quote or schedule a job. By using Jobber’s field service business software, you can win more jobs by creating branded quotes that customers can review and approve online then pay any deposits required.  With the right tools for planning your week, you can fit more jobs into each day and get more done without having to hire additional staff. Your routes are optimized, customers can receive automatic appointment reminders, and your technicians always have the job details they need in their Jobber app. For the technicians, you can create custom forms that will allow them to enter chemical readings, jobs performed, and any other information you want to collect each visit. It’s fully customizable, so track only the information you want to. On top of that, with Jobber’s waypoint markers, you can see every time your team interacts with the Jobber app, so you can view where the work is getting done and when.   Time is our most valuable asset, right? Jobber offers convenient automotive features such as reminders to the client, one-click conversions, quote reminders, and batch invoicing. One of the biggest complaints we hear is how long billing takes. With Jobber, you can also set up automatic invoicing and payments. This is huge because you can create recurring invoices, but throughout the month you can add one-time services such as filter cleans or replacement parts and it will run the process for you. Once it runs, only the recurring charges will stay on for next month’s billing cycle. By using their custom automation, you can get back more of your day to work on the business instead of in it. We promise you want to get Jobber today and take advantage of their 14-day free trial!  Episode Webpage:  If you enjoyed this episode, check out the photos, show notes, all the links referenced, and follow Jobber by going to the episode webpage here: Jobber Links  Sponsor Links:  Pentair  Pool and Electrical Products (PEP)  PoolRX  You can follow Pool Chasers below:    Pool Chasers Website   Pool Chasers Instagram  Pool Chasers Facebook  Pool Chasers FB Group  Pool Chasers Twitter  Pool Chasers YouTube  Pool Chasers Patreon 

Hi there! So this week, a nonprofit board member called me to ask for help with Facebook. If you’ve been listening to this podcast for a while, you know that’s what I do for a living – I help nonprofits and businesses with their social media marketing. When starting with any new client, there is always one thing I do first.  This one thing is so often overlooked, but it can have a huge impact on your nonprofit’s success on Facebook and Instagram. It can help your nonprofit’s page and posts be seen by more people in your local area, it can help people who are interested in what you do find you, it can improve your post performance, traffic to your page, traffic to your webpage, help you get attendance at your events or groups, or appointments for your services. And maybe best of all, this one thing is easy to do!  What is it? Make sure your Facebook and Instagram pages are up to date! Here’s a step by step checklist and how to do it guide for you.  Page Name. Maybe your nonprofit rebranded, or someone else set up your nonprofit’s Facebook page and didn’t type in the correct name – there are a million reasons why you might need or want to change your nonprofit’s page name. Whether it’s on Facebook or Instagram, your nonprofit’s page name is the first impression you make. Your nonprofit’s name does the same job as your own personal name – it identifies you! Make sure your nonprofit’s name on social media matches the name on the sign outside your nonprofit’s door, or on your brochures – use the name the public knows you as. If the sign outside your door says, “Agatha’s Angels” but your 501c (3) paperwork says, “Agatha’s Angels of Indiana, Inc.” – use “Agatha’s Angels.” To change your nonprofit’s page name on Facebook – first, get on a computer, sign into your personal Facebook account. If Facebook switched you to “New Facebook” – (which is all white, and frustrating for me to use), click on the little arrow that is pointed down, at the very top right corner of your screen. It’s to the right of your profile icon and notifications bell. When you find that arrow and click on it – a menu will drop down. Select “Switch to Classic Facebook.” You’ll probably feel immediate relief when your old familiar Facebook style returns! If Facebook asks you why you want to switch back, just let them know you’re having trouble finding things in the New Facebook style. So now that you’re on Classic Facebook, go to your nonprofit’s page, and then click on “About” on the menu bar on the left side of the page. Once you get to the “About” page for your nonprofit, locate “Name” under “General.” If you need to make any changes, click edit. IMPORTANT: You can only change your nonprofit’s name once every 14 days on Facebook – so make sure you know exactly what name you want to use before you change it, or you’ll have to wait two weeks to change it again. On Instagram, changing your page name is easy. Bring up Instagram on your phone, go to your nonprofit’s account, and tap “Edit Profile.” Your page name is the very first line on the “Edit Profile” screen. Username.  You might not be familiar with the term “username” on Facebook, but this is an important element to keep updated! Having a username on Facebook allows other people and organizations or businesses tag you in posts – a valuable asset when it comes to building a following! Your username should be your page name but typed out in all one word. If your desired username isn’t available, it’s OK to improvise – try using your organization’s initials or add your town name. Edit your username the same way as your page name, located just below where you edited your page name. To change your username on Instagram, tap “edit profile” and locate the username field just under where you edited your page name. You might have to use an abbreviated version of your organization’s name.  Keep it something easy to recognize and understand for someone who might be unfamiliar with your nonprofit. Location, Business Info, Contact Info, About, Products, Story.  While you’re on your nonprofit’s “About” page on Facebook, scroll to the top. Above all the information sections and map depicting your location, in the right corner, click “Edit Page Info.” A new window will open up and you’ll be able to work your way through any and all information that needs updating. You’ll be able to update your organization’s description, categories, phone number, website, email, etc. Make sure you check the map location. You can change it by dragging the little location pin to your organization’s location, add at least a city and state, and a service area if applicable. Once you’ve filled everything out, click the X at the top right corner of the little window you’ve been working in. On Instagram, all of this information has to be condensed down into your bio on your nonprofit’s profile. It’s tough since you have to work with limited characters. Your profile should be a one sentence version of your mission and a call to action. Be sure to include your phone number and address on your Instagram profile. It seems simple, but so many nonprofits skip this and then miss out on connecting with people in their area. One last area you can update while you’re on your “About” page is called your organization’s STORY located across from the General category. This story on your “About” page will not go away. Click on it, add a photo, a headline and a quick version of your services and mission. You can add a link to your website or a phone number, too. Admins.  One thing that is often overlooked when there is a changing of the guard, or when someone moves away, or moves on to another job, is removing them as an administrator from your organization’s Facebook page. Right now as you’re going through all the basic information of your page is a great time to do a little check up on who is allowed control of your Facebook page. To do this, make sure you’re still on your nonprofit’s Facebook page and click on “Settings” – it’s on the top right of the menu bar at the top of your nonprofit’s page. Once you’re in Settings, click on “Page Roles” on the menu on the left. Scroll down, and you’ll see the existing page roles that have been assigned. If you see someone who should not have control or access to the behind the scenes of your nonprofit’s page, click on their picture, and then click “remove.” To add a new admin or editor (admins can add/remove new roles – which means they’ll have the power to remove you, editors can post and a few other things) – type in someone’s name or email address ad click the blue “add” button on the right. And that my friend, is how you make sure your basics are up to date! This is so important because the more information you can provide Facebook, especially about your location, the more you’ll be rewarded by Facebook and Instagram. It will help people find you, it will make running ads and boosting posts easier and more efficient – and you’ll have better results. When people search for things on Facebook or Instagram, you’ll be more likely to show up, and it will help your nonprofit’s credibility with your community.  Take the time to go through and do this – or have a volunteer or staff member listen to this episode and go through these steps for you! Find a way to get this done – it’s important to the success of your nonprofit.  If you want to see improved results when you reach out to people in your community, make sure your basics are covered! If you have any questions – I’m right here for you! Ask away! Send me a message on Facebook or Instagram or send me an email and I’ll happily write you back with an answer! Want something fun to do? Check out the brand new personality quiz, “What’s Your Secret Spice?” It will help you become more confident in yourself and as a leader in your organization with its personalized results. Click here to take the quiz now Sign up here to subscribe to my weekly email. You’ll get encouragement, motivation, tips and new episodes delivered right to your inbox! If links are not visible in your podcast app, visit the Episode Webpage and Show Notes at https://nonprofitpotential.com/59

We have noticed over the years, that when you tell someone you work in the swimming pool industry, they automatically think that you can answer every question they have about their pool. One of the most commonly asked questions we received was how does in-ground pool plumbing work. It seems to be one of the more complex things to understand when it comes to swimming pools. We had our generic answers for them, but since this is a podcast for pool professionals, we wanted to take a much deeper dive into the world of plumbing. That’s where our guest today Justin Bowie from JMax Plumbing in Tempe, AZ comes in! We have known Justin for several years now and when it comes to the ins and outs of how to plumb a swimming pool, he is the man, plus he has an amazing beard! Seriously, check it out when you get a chance.    We asked Justin to explain to us how a pool plumbing system works exactly and trust us, you do not want to miss his answer. We also asked him several other key questions such as how to find air leaks in pool plumbing, what kind of issues can come when plumbing a pool, and even what PVC glue to use for pool plumbing. He also shared some best practices for pluming a brand-new pool, replacing equipment, plumbing above and below grade, and fixing a leak on a valve or fitting. When it comes to plumbing, you also need some specialty tools, Justin talks about some of those and what you absolutely need to keep on your truck.    One of our favorite parts of the episode, was Justin’s answer when we asked him what is the best way to go over a complex pool plumbing system? His suggestion and thorough answer are like nothing we have ever heard before! After listening to this, if you follow his instructions, you should never have an issue figuring out what each plumbing line does ever again. We have been working on this episode for quite some time and it definitely did not disappoint! Whatever your title is in the industry, this is an episode that will help you better understand the hydraulics that make the pools we love so much operate.    Episode Webpage:  If you enjoyed this episode, check out the photos, show notes, all the links referenced, and follow JMax by going to the episode webpage here: https://poolchasers.link/libsyn-109  Sponsor Links:  Pentair: https://poolchasers.link/pentair-pwu-109  Anderson Manufacturing: https://poolchasers.link/anderson-pwu-109  Ledge Lounger: https://poolchasers.link/ledge-pwu-109  You can follow Pool Chasers below:    Website: https://poolchasers.website/about-pwu  Instagram: https://poolchasers.social/ig-pwu  Facebook: https://poolchasers.social/fb-pwu  FB Group: https://poolchasers.social/fb-group-pwu  Twitter: https://poolchasers.social/twitter-pwu  YouTube: https://poolchasers.social/youtube-pwu  Patreon: https://poolchasers.website/patreon-pwu

How Are We Doing? We’re here to help you improve your practice, and we want to make sure our content is relevant for you. Click here to share your thoughts. Episode Summary In this episode of the APEX Live Anesthesia Podcast, we are going to dive into the world of ketamine. We’ll review the little brother to PCP, and talk about all the situations where it can be useful…it really is the swiss army knife of anesthetic meds! Episode Webpage https://www.apexlive.com/blog/episode-16 Attend an APEX Live Conference Learn more about APEX Live events at www.apexlive.com Legal Disclaimer APEX Anesthesia Review, LLC expressly disclaims any liability in connection with the use of any content in its podcasts, social media posts, and all other published content by any third party. Music by Eino Toivanen, kongano.com

Tisha Schuller sits down with Williams Companies’ President and CEO Alan Armstrong to discuss leadership during a multi-dimensional crisis and how Williams is reinventing its operations and workforce to lead into the energy future. In today’s episode, we explore answers to the questions: How is leadership changing in our current time? How is racial equity and justice going to transform the energy future? What opportunities will the new $400 million solar investment provide for Williams Companies? How will the U.S. adjust to continue providing affordable energy as people work from home? Alan Armstrong has been Williams’ President and CEO since 2011. In that time, Williams has expanded to touch roughly one-third of all natural gas pipelines in the United States. He first joined Williams in 1986 as an engineer after completing his civil engineering degree at the University of Oklahoma. He has held numerous leadership positions within the company such as Sr. VP of Midstream, VP of Gathering and Processing, VP of Commercial Development, and VP of Retail Energy Services. Armstrong serves on the Board of Directors for the American Petroleum Institute and is a member of the National Petroleum Council. Episode Resources $400 million solar investment by Williams Companies National Petroleum Council’s report, “Dynamic Delivery: America’s Evolving Oil and Natural Gas Transportation Infrastructure” To access the National Petroleum Council’s report, click “Episode Webpage” below. Subscribe here for Tisha's weekly "Both Things Are True" email newsletter. Follow all things Adamantine Energy at www.energythinks.com. [Interview recorded on July 22, 2020]

Hi there!  In this episode we’re talking about reviews.  Your organization might not have any reviews, maybe you have a couple, or 5 or 10, or hundreds. Having reviews to use helps other people get confidence to try out your organization or to donate to your nonprofit, so it’s good to have them! I heard this recently from someone who works with a nonprofit… She said her organization doesn’t have very many reviews, just 2-3, and she feels hurt because no one is leaving reviews for her organization on Facebook or Google, even though when her organization helps people, everything in their interactions is positive and they can’t stop thanking her and telling her how much they appreciate her help.  She feels frustrated and agitated because she knows the good her nonprofit is bringing to the world and how it’s positively impacting people’s lives, but they won’t ever thank her where other people can read about it. For a regular business, reviews can be majorly important. When I am trying to decide what restaurant to go to for dinner, I pay attention to how many 5-star Google reviews a place has. When you’re trying to pick out a birthday present for your sister or your mother or someone special to you, and you search for a cute little boutique or a shop, and you find one with reviews that say, “I love this store, they have such cute stuff and great prices,” it entices you to go there, doesn’t it? Reviews for regular businesses are a big deal. Yes, they can help. But guess what your nonprofit isn’t? A regular business. Yes, you should think about your nonprofit as a business – you need to think about operating successfully in that way, but when it comes to your marketing, you cannot have the same expectations as a regular business. Your services help people with complicated backgrounds and who are in difficult situations. Your organization helps people in need.  Think about this… Facebook is the highlight reel of people’s lives… And it’s also public.  If someone is in need, they probably don’t want the public or want their friends to know they are in need. If someone’s husband lost his job and they are having trouble paying the bills, is she going to be posting on Facebook that she’s off to the food bank again to pick up groceries for a few days so she can feed her children?  If a young single girl finds out she’s pregnant and doesn’t want to be, she’s not going to be posting selfies of her and a nurse at her pregnancy center appointment. If someone has two or three children and one of them is gravely sick, that parent isn’t going to remember, in all the chaos of their day to day life to write a review for the nonprofit organization that’s helping them pay their medical bills. People don’t always want to leave a review. They’re busy. Maybe they’re embarrassed. Maybe they don’t want people to know. And yes, when you leave a review on Google or Facebook – your name and picture are right there for everyone in the world to see. I won’t even leave a review for the shop where I get my car’s oil changed because I don’t want my name and picture living out there on the internet for everyone to see. I’m just a private person and I don’t want to. If I feel that way about leaving a review for an oil change shop, imagine how someone might feel admitting to the world in a review that they can’t pay their bills, or they couldn’t feed their children. If your nonprofit serves people in need like that, please don’t take it personally if you’re not getting reviews.  So what can you do? You need feedback – it’s valuable when it comes to knowing what your organization is doing right, it’s helpful to use in marketing, and it can be the difference maker when it comes to convincing your donors your organization is a worthy cause to support. Here are three things to keep in mind about reviews: Realize where your people are. Think about what their everyday life is like, and then, have compassion for them. They just have a lot going on in their lives, and leaving a review is probably just not on their radar. Remember this – I see what you’re doing, and I know how hard you are trying, you are doing a great job and I am proud of you.  Follow up. Follow up with the people you serve by email or text, Facebook message, phone call, or the most effective form of communication for your clients. And ask them follow up questions like did they go to the doctor, did they enroll in WIC, did they try that new recipe you gave them, did they have a good week – whatever question you can ask to follow up and let them know they are still on your radar screen. Thank them and ask, “Is there anything else we can do to help you?”  Not everyone will respond. But all you need is one to get you started. When someone does respond, make a record of their response. Keep a spreadsheet or a Word document of all the responses you get (keep it anonymous, leave their names off). They might say something like, “Thank you for all you did for me”, or “I don’t know what I would have done without you,” or “Y’all are so good!” When you start gathering responses and start reading page after page of what they say, you start believing it! You’ll be amazed and see, “Oh my gosh! We’re really helping people!”  These responses are what you use in your marketing. Just attribute it to “Agatha’s Angels Client” or something anonymous like that. If you’re a healthcare provider, you know you need to stay within your HIPPA boundaries, but you can take a line from their text like “You helped me so much” or “I felt all alone, and you made me realize, I’m not” and add it to your spreadsheet. Put it into action. Once you’ve gathered some of this feedback and put it on a spreadsheet or in Word, start to build your Facebook post. Here’s how to do it:  You can use Canva.com or another website or program where you can put text on a picture.  Then use one of those one liner reviews from the spreadsheet and attribute it to “A patient” or “Anonymous.”  Add a stock photo of someone who looks like they are one of the people you might serve.  Now you have a great Facebook post. See the example in the show notes if you want some more guidance.  Use the example as a template for all of your Facebook posts – they’ll work for you because you’re using your clients’ words to draw new clients to your nonprofit and a picture, caption, and call to action. And when you run out of reviews, start over from the beginning and use a different picture. You don’t have to reinvent the wheel, you just need to keep repeating your message. Go look at the example because this will make so much more sense when you see it. People LOVE what you’re doing…. But they might not be in a place in their life where shouting it from the rooftops is high on their priority list, or something they feel comfortable doing. Seek out their feedback in these creative ways and use it to attract others with the same problems so you can help them too. Letting the world know that you help people is not bragging. It’s spreading the message. You need to effectively spread the message so that you can help people who need you. You ARE doing a great job, and you are trying so hard. Don’t hide your light under a bushel basket! Get it out there for the world to see so people can find you! They need you, so let them know what you can do for them. Links mentioned in this episode:  Canva.com Subscribe, Rate & Review on Apple Podcasts “I love this podcast! The episodes are short, but packed full of practical tips and easy-to-implement action steps…. I learn something every week.” If that’s something you’d say…please rate and review this show today.  You’ll help me reach more people - like you - with tools to help nonprofits reach more people, raise more money and change communities for the good. To subscribe on your iPhone’s Apple Podcasts app, watch this short video. You’ll also see how to rate my show and leave a review. Or, if you want to subscribe on iTunes on your computer, click here to open the Apple Podcasts web page. Then follow these steps: Click on the “Listen on Apple Podcasts” button near the top of the screen. Click on the “Open iTunes App” button in the little window that pops up. (Yes, it’s confusing!) In the iTunes App that opens, click on the “Subscribe” button on the left side under the Unlocking Your Nonprofit Potential logo.  Then click on the words, “Ratings and Reviews”. Click on the “stars” to rate my podcast Click on the “Write a Review” button. If you have any questions – I’m right here for you! Ask away! Send me a message on Facebook or Instagram or send me an email and I’ll happily write you back with an answer! Want something fun to do? Check out the brand new personality quiz, “What’s Your Secret Spice?” It will help you become more confident in yourself and as a leader in your organization with its personalized results. Click here to take the quiz now Sign up here to subscribe to my weekly email. You’ll get encouragement, motivation, tips and new episodes delivered right to your inbox! If links are not visible in your podcast app, visit the Episode Webpage and Show Notes at https://nonprofitpotential.com/58

Please visit lamouretlamusique.com, or click on “Episode Webpage” below to be taken directly to the blog post that accompanies this episode and find a full list of references and products discussed. Use the code LAMOUR at Pink Moon checkout to have 10% of your order donated to The Lyson Center for Civic Agriculture and Food Systems Save 10% off your Earthwise Beauty or Pacific Northwest Essences order using the code LAMOUR. Sunday Window series here (initially I found it on A Sweet Spoonful back in 2011 here). My Sunday Window for Sunday July 19th, 2020 –Earthwise Beauty balms just unboxed for testing | cold brew + heavy cream | taupe | morning summer thunderstorm | In seven hundred years the laurel will become green again, good people will return. Join the L’Amour et la Musique Patreon community to gain access to exclusive episodes of Your Purpose is Beauty, along with 2 1/2 years’ worth of exclusively produced beauty video content! Subscribe to L’Amour et la Musique on YoutubeFollow L’Amour et la Musique on InstagramVisit L’Amour et la Musique’s websiteL’Amour visual inspiration on Pinterest

In this episode, we sat down with Pentair’s heater and lighting project manager Zack Pickard for a crash course on all things pool lights. Lights are another tricky part of the industry as it is mixing electricity and water, which do not typically go together. Needless to say, it is vital to be safe when working with any type of pool lighting. Zack shares some of the histories of lighting which is pretty fascinating as well how standard and LED lights work exactly and more specifically how they can work underwater. He also discusses how pool lights are typically installed and what to look for if you have a pool light that is not working. Not only that, but we break down the following Pentair pool lights: Amerlite, IntelliBrite, MicroBrite, GloBrite, and their options for landscaping and fountains. This episode is jammed pack full of information and we hope you enjoy it as much as we did.   Episode Webpage:  If you enjoyed this episode, check out the photos, show notes, all the links referenced, and follow Pentair by going to the episode webpage here: https://poolchasers.link/web-pwu-108  Sponsor Links:  Pentair: https://poolchasers.link/pentair-pwu-108  Riptide Pool Vacuum System: https://poolchasers.link/riptide-pwu-108  Ledge Lounger: https://poolchasers.link/ledge-pwu-108   You can follow Pool Chasers below:    Website: https://poolchasers.website/about-pwu  Instagram: https://poolchasers.social/ig-pwu  Facebook: https://poolchasers.social/fb-pwu  FB Group: https://poolchasers.social/fb-group-pwu  Twitter: https://poolchasers.social/twitter-pwu  YouTube: https://poolchasers.social/youtube-pwu  Patreon: https://poolchasers.website/patreon-pwu 

Hello! It looks like the pandemic is still around and we’ll be affected by it for a while longer. School is supposed to start, but will it? Did you go on vacation or was that put-on hold?  How are you handling your days?  As a nonprofit leader your focus is usually on the people you serve, your donors and your volunteers. But in this crazy time, have you gotten distracted by masks, going virtual, or all the other distractions? It’s a stressful time for so many people - and it might be a really hard time for you too. It’s fire season and my husband who is a wildland firefighter isn’t home much, which is hard for me.  But it also means I get to watch whatever I want on TV… so I’ve been watching a lot of Hallmark Channel. Hallmark Channel has their Christmas in July thing going on where they play Christmas movies throughout the month of July. Watching all these Christmas movies reminded me of an episode of this podcast from last Christmas where we took a step back and reflected on the people you’ve helped.   In times like these, it’s helpful to remember all the good that you’re doing, how many lives you’ve helped make better because there are a lot of reasons to feel anxious or uneasy these days.  It’s easy to feel like a spinning top that won’t stop. It’s easy to compare yourself to others and do what it seems like everyone else is doing. It’s easy to feel overwhelmed to the point of asking, “What’s the point?”  Now is not the time to give up. It’s time to remember and then decide what’s working and what’s not. Remember the people you’re helping. Remember your “why.” Remember why you got started. When you know deep down why you’re on this mission, your courage begins to shine through. Then you begin to look at things in a new way with faith and hard work and start moving forward. Memory and imagination work together to create new things, a brighter future for you, your nonprofit, and the people you serve. I just want you to take the next few minutes and listen to this episode from last Christmas. It will help you remember why you do what you do and inspire you to keep bringing good into your part of the world. Enjoy… Merry Christmas in July.Subscribe, Rate & Review on Apple Podcasts “I love this podcast! The episodes are short, but packed full of practical tips and easy-to-implement action steps…. I learn something every week.” If that’s something you’d say…please rate and review this show today.  You’ll help me reach more people - like you - with tools to help nonprofits reach more people, raise more money and change communities for the good. To subscribe on your iPhone’s Apple Podcasts app, watch this short video. You’ll also see how to rate my show and leave a review. Or, if you want to subscribe on iTunes on your computer, click here to open the Apple Podcasts web page. Then follow these steps: Click on the “Listen on Apple Podcasts” button near the top of the screen. Click on the “Open iTunes App” button in the little window that pops up. (Yes, it’s confusing!) In the iTunes App that opens, click on the “Subscribe” button on the left side under the Unlocking Your Nonprofit Potential logo.  Then click on the words, “Ratings and Reviews”. Click on the “stars” to rate my podcast Click on the “Write a Review” button. If you have any questions – I’m right here for you! Ask away! Send me a message on Facebook or Instagram or send me an email and I’ll happily write you back with an answer! Want something fun to do? Check out the brand new personality quiz, “What’s Your Secret Spice?” It will help you become more confident in yourself and as a leader in your organization with its personalized results. Click here to take the quiz now Sign up here to subscribe to my weekly email. You’ll get encouragement, motivation, tips and new episodes delivered right to your inbox! If links are not visible in your podcast app, visit the Episode Webpage and Show Notes at https://nonprofitpotential.com/57

Please visit lamouretlamusique.com, or click on “Episode Webpage” below to be taken directly to the blog post that accompanies this episode. Use the code PURPOSE10 to receive $10 off your $50+ order at BlackTravelBox Visit and Shop BlackTravelBoxFollow BlackTravelBoxFollow Orion Additional references –Undefined Beauty - Founder Dorian Morris, https://un-definedbeauty.com/LAMIK Beauty - Founder Kim Roxie, https://lamikbeauty.com/Oneika The Traveler -  http://www.oneikathetraveller.com/Fly with Queenie - https://www.flywithqueenie.com/ Join the L’Amour et la Musique Patreon community to gain access to exclusive episodes of Your Purpose is Beauty, along with 2 1/2 years’ worth of exclusively produced beauty video content! Subscribe to L’Amour et la Musique on YoutubeFollow L’Amour et la Musique on InstagramVisit L’Amour et la Musique’s websiteL’Amour visual inspiration on Pinterest

You may be wondering why Email? Well, the fact is that every day, millions of emails are sent from companies to their customers and suppliers. A well-written email can lead to business success, while a bad email can harm a professional relationship, derail a project, or hurt your reputation. People often think that emails can be less formal, but the messages you send are a reflection of your own professionalism, values, and attention to detail, so a certain level of formatting is needed. Proper formatting improves the chances that the recipient will read, react, and respond positively to your email. You’re emailing your customer to get a response, doing things professionally will help get the responses you are looking for.  Efficiency is key, especially when you are wearing so many hats as the business owner, or whatever your responsibilities are within your company. Juggling all the tasks can be difficult, trust us we know! That is why we discuss these 5 ways that can speed up and streamline your process, while also looking and acting like a professional. We have all sent out an email that we wish we could have back and we want to help you avoid that in the future. We had a lot of success in this area while running Brothers, but we also had our fair share of learning experiences as well. We even chat about a few of ours on the episode. Email is still a key component in what we do every day, why not take the time to do it right?  Episode Webpage:  If you enjoyed this episode, check out the photos, show notes, and all the links referenced, by going to the episode webpage here: https://poolchasers.link/web-pwu-107  Sponsor Links:  Pentair: https://poolchasers.link/pentair-pwu-107  Primate Pool Tools: https://poolchasers.link/primate-pwu-107  You can follow Pool Chasers below:    Website: https://poolchasers.website/about-pwu  Instagram: https://poolchasers.social/ig-pwu  Facebook: https://poolchasers.social/fb-pwu  FB Group: https://poolchasers.social/fb-group-pwu  Twitter: https://poolchasers.social/twitter-pwu  YouTube: https://poolchasers.social/youtube-pwu  Patreon: https://poolchasers.website/patreon-pwu 

Hi there!  A year ago on this podcast, all the way back in Episode 10, I shared with you what I was going through trying to grow grass from seed in my yard  I was so tired of putting all this time and effort into trying to get something to grow that just wasn’t going to… and as I was walking back to the house to turn the water back on, feeling hopeless and like I was pointlessly watering dirt, I looked down and saw… A BLADE OF GRASS. A single blade had popped up through the soil!  Immediately, my motivation was RENEWED, and I couldn’t help but feel like this was an analogy for SO MANY THINGS in our lives. Especially for getting the word out about your nonprofit.  There might be times where you feel like you’re just wasting your time.  You feel discouraged and you just want to quit.  I’m telling you – if you just keep showing up and clearly telling people what you do, it’s only a matter of time before you see growth. I’ve been thinking about that particular podcast episode, and you, the nonprofit leader, a lot lately, especially when I am outside moving the sprinkler around my yard. The grass is as lush as a hayfield, and knee high in some parts. Rabbits hop into my yard at dusk to munch away at the bright green blades, and prairie dogs start each morning by picking the seeds and taking them back to their burrows and stashing them away for winter. The grass is thick, and it blows in the wind like waves on the sea. It’s funny because A YEAR AGO, I could count how many tiny little grass seedlings were starting to barely come up from the barren dirt. In a year’s time, the growth is overwhelming and beautiful – and it feels like all the work was worthwhile. All these thoughts about growth also had me reflecting on one of my social media marketing clients – my mom’s pregnancy care center. About a year ago, my mom said numbers were down – they weren’t seeing as many patients. She suggested we try changing things up with our posts on Facebook and Instagram. We worked together to come up with a plan – very much like the plan and the ideas I share with you each week here – and here we are, a year later… The patient load at their pregnancy care center has dramatically increased from last year. Even through the COVID shutdown!  What’s telling though, is that on their patient intake form, there is a question that asks, “How did you find us?” The most commonly checked boxes are Facebook and Google. My mom even says, when young women call the clinic, they commonly use the same wording we just posted on social media. It’s not magic, it’s not a secret method – it’s just about implementing – following through with the same things I share with you every week here on this podcast. So let’s check in… Have you been following through? Do you feel like the seeds you planted a year ago are growing? Are they thriving? Are they little seedlings? Or is it still just dirt and prayers? I’m asking because I know what it’s like to feel stuck. Believe me, with this podcast – and with the online course I’m building – it feels like the Field Of Dreams… “If you build it, they will come!” Sometimes I feel like I put in all this hard work and I’m not even sure it’s going to make a difference. But then, I work with so many nonprofits on their social media and I see – what I’m telling you here on this show, in every episode of Unlocking Your Nonprofit Potential - IT WORKS!  You have so much good to give to the world, and we need that good now more than ever. I don’t want you to feel stuck. I want you to feel proud of what you’re doing. I want you to feel satisfied that you are successfully sharing the good you have to give to the world. I want you to feel confident that you’re making a difference! It’s easy to get into a rut. It’s easy to feel defeated. It’s easy to be swallowed up in our emotions. But if we can take a step back and look at the situation, and what isn’t working and then, think of how we can fix it, it’s amazing! We can fix whatever difficult situation we’re in by taking action. It’s good to look at everything in your life and check in to make sure you’re following through, and your seeds are growing, but today, right now, while you’re listening to this episode, I want you to specifically take a look at the marketing for your nonprofit. Have you been posting two times per week consistently on at least Facebook, if not Facebook and Instagram? Have you been keeping your posts short and to the point? Just a picture, plus 1-3 sentences with a call to action with your phone number or website?  Have you been using pictures for your posts that will be appealing to the person you’re trying to help? Are you keeping in touch with your donors with weekly emails? Are you keeping in touch with the people you serve through email? Are you giving yourself enough time to market your events? These are just some things I want you to think about. Just take inventory. If you haven’t been doing all these things – hey, I get it! You are busy! I know how it is. But here’s what I want you to think about – the grass. Think about what would have happened if I never started watering the grass. Not much. Maybe a few blades here or there would have fought their way out of the dirt and made do with the 10 inches of rain we get here every year. What if I had watered it a little? Probably a little more grass would have grown. I made a commitment to water consistently – and the grass grew up around my house consistently. And even though the grass is green and lush, I’m still watering it – even green grass still needs attention. Think about the people your nonprofit helps. That’s your grass. Your quality, consistent posting on Facebook is like watering your grass. Your weekly emails to donors are like watering your grass. Sending out emails to the people you serve is like watering your grass. Giving yourself enough time to market your events is like watering your grass. Your grass isn’t going to be knee high overnight. It’s not magic. It’s not a secret method. It’s moving forward with consistency and purpose that makes it work.  Take time to look at your marketing, then add one thing to implement consistently to what you’re already doing. Follow through with your nonprofit marketing.  Remember – you are amazing! You can do this! You are already making great steps – you’re listening to this podcast which means you have the desire! Think about all the good you have to give to the world. You bring so much light to the people around you – don’t hide it!  If you liked this episode and know you want someone to guide you and encourage you and be your biggest cheerleader, then make sure you subscribe to this podcast. Actually go into iTunes or Apple podcasts and subscribe to this. Because when you subscribe, brand new episodes will land right on your phone each week and you won’t miss an episode – it will be right there for you to listen anytime, anywhere in your iTunes library. I’d love for you to subscribe… Alrighty, I hope you enjoyed this episode –  Until next time…  Links mentioned in this episode and other helpful episodes:  Episode 10:  Three Step Plan for Event Marketing Episode 22: These Call to Action Tips Are a GAMECHANGER! Episode 37: Your Donors Want You to Hear This Episode 36: 3 Things People Should Know About Your Nonprofit Subscribe, Rate & Review on Apple Podcasts “I love this podcast! The episodes are short, but packed full of practical tips and easy-to-implement action steps…. I learn something every week.” If that’s something you’d say…please rate and review this show today.  You’ll help me reach more people - like you - with tools to help nonprofits reach more people, raise more money and change communities for the good. To subscribe on your iPhone’s Apple Podcasts app, watch this short video. You’ll also see how to rate my show and leave a review. Or, if you want to subscribe on iTunes on your computer, click here to open the Apple Podcasts web page. Then follow these steps: Click on the “Listen on Apple Podcasts” button near the top of the screen. Click on the “Open iTunes App” button in the little window that pops up. (Yes, it’s confusing!) In the iTunes App that opens, click on the “Subscribe” button on the left side under the Unlocking Your Nonprofit Potential logo.  Then click on the words, “Ratings and Reviews”. Click on the “stars” to rate my podcast Click on the “Write a Review” button. Want something fun to do? Check out the brand new personality quiz, “What’s Your Secret Spice?” It will help you become more confident in yourself and as a leader in your organization with its personalized results. Click here to take the quiz now Sign up here to subscribe to my weekly email. You’ll get encouragement, motivation, tips and new episodes delivered right to your inbox! If links are not visible in your podcast app, visit the Episode Webpage and Show Notes at https://nonprofitpotential.com/56

Please visit lamouretlamusique.com, or click on “Episode Webpage” below to be taken directly to the blog post that accompanies this episode. Save 15% off your Earthwise Beauty or Pacific Northwest Essences order using the code LAMOUR. Visit, research and shop for Earthwise BeautyVisit, research and shop for Pacific Northwest EssencesFollow Earthwise BeautyFollow Pacific Northwest Essences To listen –Episode 6 // My Current Skincare PhilosophyEpisode 27 // June Boxwalla Review (Nini Organics, Pai & African Botanics)Episode 30 // Summer 2020 Face and Body (Eco) SPF Line Up To read – Earthwise article on Zinc OxideMatthew Wood, Earthwise HerbalRobert Tisserand Products discussed –Nettle TeaRuby Face OilFarizad's Veil Sun ReflectorCatharsis Face MaskSelene Facial SteamBlack Locust Firming ConcentrateCistus and Moonlight Face MistPassion Eye SerumResiliency Face SerumGreen Leaves Face BalmSt. John's Wort teaLichens & Moss Aura Mist Join the L’Amour et la Musique Patreon community to gain access to exclusive episodes of Your Purpose is Beauty, along with 2 1/2 years’ worth of exclusively produced beauty video content! Subscribe to L’Amour et la Musique on YoutubeFollow L’Amour et la Musique on InstagramVisit L’Amour et la Musique’s websiteL’Amour visual inspiration on Pinterest

Learn from Licensed Customs broker and international trade experts from The Scarbrough Group of Companies on the U.S. Customs brokerage process.  What do U.S. Customs brokers do? Learn about the U.S. Customs entry process, surety bonds, importer security filing, CBP requirements and more. This podcast is derived from a question & answer forum recorded in front of a live audience of international shipping, supply chain management, and U.S. Customs compliance professionals.  Our audience submits the questions and we provide the answers. Mention this podcast for a 30-minute free consultation for U.S. Customs Compliance or Supply Chain Optimization and pricing.  Email consulting@scarbrough-intl.com. Visit the U.S. Customs Brokerage Resource Page to download the associated presentation, gain access to other material and contact information.  Feel free to share this training with your team! For more On Demand Training resources and other topics, click here. Episode Webpage:  >>  https://www.scarbrough-intl.com/training/us-customs-brokerage-process/

This week, Doug showered with his dog and Meredith shared her excitement about tennis lessons, her bird feeder, and getting ready to watch The Matrix. In the session, Drew feels excitement about the unknown in front of him as well as some unsettled feelings. He’s been rediscovering himself and spending quality time with his friends. In the breakdown, Doug and Meredith talk about grading ourselves in terms of Pass-Fail, not a letter grade, how being selfish isn’t necessarily a bad thing, and how there’s confidence in being authentic in our awkwardness.   Episode Webpage       Mentioned in this episode:  Your Mental Breakdown - The Facebook Group  Meredith Levy Doug Friedman    

Hey there! Let’s jump right into today’s episode… You know I’m working on creating an online course for you.  I’ve been getting a lot of feedback and researching things to include in the course… One of the things I keep coming across is people need help with virtual events. We’re all very aware, because of COVID-19 and social distancing guidelines across the country, that it’s hard to plan an in-person fundraiser right now. We’re in the season when lots of nonprofits usually do all the planning for their big fall fundraising events, but this year – it’s a little more complicated. We don’t know if in-person fundraising events are going to be allowed, or in what capacity, or what your state’s public health orders will be in a few months from now, so it’s nearly impossible to plan!  I’ve always loved the Michael McGriffy, MD saying, “Blessed are the flexible, for they shall not be bent out of shape.” That is the attitude we have to adopt in these times – “Blessed are the flexible, for they shall not be bent out of shape.” When the world zigs, we have to zag! When things aren’t exactly as we hoped or planned, we have to adapt. Things have changed – like it or not – so we have to take a step back, adjust our plans, and overcome. We have to stay flexible and remember – God has us right where He wants us! So – planning a virtual fundraiser instead of your in-person fundraising event might feel like uncharted territory, but I’m going to let you in on a little secret…  The #1 thing your nonprofit’s virtual fundraiser needs is something you already know… MARKETING! Just like with a regular in-person fundraising event, your nonprofit needs to increase awareness with your audience, build up anticipation, and make sure that every single one of your potential and current donors knows exactly what they are supposed to do.  The #1 thing you need to let your donors know is when they can donate, how they can donate and why they should donate. Your marketing leading up to your virtual fundraising event should repeat those three things over and over and over again until there is no doubt in anyone’s mind of what to do. Here’s the most important thing you need to remember though...you need to be clear. You need to be so, so laser focused and clear in what you say. You need to have a plan. If you don’t have a plan, your marketing message will not be clear. If you don’t have a plan, your donors will be overwhelmed and confused about your event, and when that happens, they will not give.  Here is your plan for marketing your virtual fundraising event: Start early. Just as with any in-person event, you need to have a long runway to spread the word about your virtual event. I know – it seems silly, it’s not like anyone needs to secure a babysitter to come to your virtual event, but it takes a lot of repetition and a bit of time before people start paying attention to things. If you start laying the groundwork a month or two before your virtual event takes place, people will have time to recognize your advertisements, and start paying attention to what you’re asking. This long runway will also give you time to reach more people. Run a Facebook ad about your virtual fundraiser – you can get step by step instructions on how to run an ad on Facebook in Episode 50.  Running an ad makes sure your donors and potential donors see that you’re having a virtual fundraiser. Be sure to put a link in the ad where they can donate right then and there if they’d prefer. Donors need time. Substantial donors don’t donate on a whim or donate at the last minute either. You have to warm everyone up to the idea of your virtual fundraiser and giving online.  So constantly share the link where they can donate. Virtual events are relatively new for most people, so make things easy for them and let them know they can donate by clicking a link. Then they don’t have to decide if they are going to attend an event in person or online, they can just simply decide to support your organization without having to figure out if they want to commit to attending a virtual fundraiser. By the way, if you want some great tips for talking to your donors and fundraising, especially during COVID-19, check out Episode 46 where I chat with my friend Martin Leifeld – Martin has raised more than $500 million for organizations – he’s the real deal and shared so many great tips in Episode 46 so check it out if you want some advice from a fundraising pro. Episode 46: Fundraising Tips from the Best of the Best with Martin Leifeld Virtual Event Marketing Plan Step #1: Start Early Create an event on Facebook. This is just like you would do if you were going to have an in-person fundraising event. Facebook is REALLY going out of the way to help businesses and organizations create Facebook Events recently.  Tip: If you’re not sure how to create a Facebook event, just go to your organization’s Facebook page, and you’ll see under your cover photo it says: CREATE. Then there are buttons that say, LIVE, EVENT, OFFER, etc. Click on the EVENT button and you’ll be on your way to creating an event! If you create an event on your organization’s Facebook page, Facebook will let all of your followers know about it, but it will let their friends know about it too. Yes, they’ll all get a little red notification badge on that little bell at the top right corner of their screen on their computer, or a little red badge on their phone that is going to tell them that your organization has created an event they might be interested in!  And guess what – that doesn’t cost you a dime! Look at all the awareness about your event you are spreading and attention your event will be getting with minimal time and energy spent, and for free. Virtual Event Marketing Plan Step #2: Create an Event on Facebook The third part of your marketing plan is to make email your best friend! Use email to reach your people. Research shows, email is the most effective marketing tool available to anyone – and yes, it’s also free. Lots of people use Constant Contact, I like to use Mail Chimp. You can create great looking emails from a template with your logo. Even if you’re just sending them a message directly from your professional work email account and not an email designing tool like Mail Chimp, you can create a very simple invitation or flyer about your event on Canva.com or another program or website you like to use. Don’t overthink it – Who What When Where Why is all you need to worry about. Then, attach that flyer or invitation to the email you send out to your email list. Don’t just send them the invitation to your event by itself though – make sure you write them a short, clear, and concise email message to go along with it. Now here is the most critical part of email marketing, especially in this virtual event situation - don’t just send one email.  Send out another email in a week. And guess what? You have to send another email the next week. You have to keep reminding people about your virtual event. Even if they don’t open the email, they will see your name and will be reminded about the event! You’re using email to market your virtual event consistently, once a week on your long runway in advance, and you’re also using email to communicate some important details to attendees. You care about their experience at your virtual event, just as you would an in-person event, so use your email to first let them know you’re having an event, and secondly, how to enjoy themselves and what to expect. Virtual Event Marketing Plan Step #3: Make Email Your Best Friend! I hope this has given you the confidence to start thinking about how to market your virtual event. Take the next 5 minutes and think about how you can apply what you learned here today. Just jot down some ideas while you’re inspired! What we talked about here is going to be the key to a successful event. It’s not the prettiest, shiniest car that wins the race – it’s the one that doesn’t stop driving. It’s the one that keeps going. I know there are so many challenges you’re facing right now, but I just want you to remember, you can do this! You can! Don’t quit. Don’t ever quit. If you are overwhelmed, remember, you can email or message me on Facebook or Instagram with your questions or if you need encouragement. I am here to help you walk through this step by step. You can do this! You got this!  If you liked this episode and you know you want someone who is going to guide you and encourage you and be your biggest cheerleader, then make sure you subscribe to my podcast. Actually go into iTunes or Apple podcasts and subscribe to this. Because when you subscribe, brand new episodes will land right on your phone each week and you won’t miss an episode – it will be right there for you to listen anytime, anywhere in your iTunes library. I’d love for you to subscribe…  Until next time… Subscribe, Rate & Review on Apple Podcasts “I love this podcast! The episodes are short, but packed full of practical tips and easy-to-implement action steps…. I learn something every week.” If that’s something you’d say…please rate and review this show today.  You’ll help me reach more people - like you - with tools to help nonprofits reach more people, raise more money and change communities for the good. To subscribe on your iPhone’s Apple Podcasts app, watch this short video. You’ll also see how to rate my show and leave a review. Or, if you want to subscribe on iTunes on your computer, click here to open the Apple Podcasts web page. Then follow these steps: Click on the “Listen on Apple Podcasts” button near the top of the screen. Click on the “Open iTunes App” button in the little window that pops up. (Yes, it’s confusing!) In the iTunes App that opens, click on the “Subscribe” button on the left side under the Unlocking Your Nonprofit Potential logo.  Then click on the words, “Ratings and Reviews”. Click on the “stars” to rate my podcast Click on the “Write a Review” button. Links mentioned in this episode and other helpful episodes:  Episode 46: Fundraising Tips from the Best of the Best with Martin Leifeld Episode 50: How to Run a Facebook Ad canva.com constantcontact.com mailchimp.com If you have any questions – I’m right here for you! Ask away! Send me a message on Facebook or Instagram or send me an email and I’ll happily write you back with an answer! Want something fun to do? Check out the brand new personality quiz, “What’s Your Secret Spice?” It will help you become more confident in yourself and as a leader in your organization with its personalized results. Click here to take the quiz now Sign up here to subscribe to my weekly email. You’ll get encouragement, motivation, tips and new episodes delivered right to your inbox! If links are not visible in your podcast app, visit the Episode Webpage and Show Notes at https://nonprofitpotential.com/55

How Are We Doing? We’re here to help you improve your practice, and we want to make sure our content is relevant for you. Click here to share your thoughts. Episode Summary In the first part of this episode of the APEX Live Anesthesia Podcast we’ll review the pathophysiology of ARDS and discuss the multiple theories about the pathology of COVID-19. The second part is a discussion of the management similarities and differences between ARDS and COVID-19. Episode Webpage https://www.apexlive.com/blog/episode-15 Attend an APEX Live Conference Learn more about APEX Live events at www.apexlive.com Legal Disclaimer APEX Anesthesia Review, LLC expressly disclaims any liability in connection with the use of any content in its podcasts, social media posts, and all other published content by any third party. Music by Eino Toivanen, kongano.com

Okay, let’s jump into today’s episode… I’m working on creating an online course for you and one of the things I’m focusing on is something so obvious, but doesn’t get talked about much: Why are you posting? What’s the reason? You know you should be on social media, but you’re frustrated by your efforts that aren’t producing the results that they should… Or maybe you’re really unclear about what your next step is… because you ARE working hard! But you’re not seeing results. You’re posting on your nonprofit organization’s Facebook and Instagram pages regularly, but nothing seems to be coming of it. Nothing is happening. Have you ever been there? Or maybe you’re camping there right now… So frustrating, right? In the past, I’ve struggled there, too! It seems like you’re doing everything you’re supposed to be doing, but nothing works. Nothing seems to make a difference. It’s not just you… Facebook and Instagram are challenging! There are all these little nuances and tactics that seem so hard to navigate – but guess what? I’ve been through the fire. I’ve done all the hard part of figuring it out and researching and testing, and I’m sharing in this episode, and every episode of Unlocking Your Nonprofit Potential, what I’ve learned with you!  Why? Because I know what you have to give. I know the GOOD you have to bring to the world… And we need more good in the world - now more than ever! So stop struggling, and start taking notes, because I’m going to help you spread that good. You’re going to help more people who need you. You’re going to raise more money. And you’re going to use social media as a tool to help you accomplish those goals. Let’s take a step back from Facebook and Instagram, get some perspective and ask… What’s the point? What is the point? Why are you posting? Take a second to think about this.  Is it because you know your nonprofit should be on Facebook because that’s the world’s expectation these days – every business and organization should be represented on social media? Is it because it’s what everyone else is doing? Is it because you find it a fun and enjoyable part of your job? Is it because it’s the “new word of mouth” and you know you can reach the people you want to help through Facebook? Or maybe you have a different answer… It’s OK if your answer was one of those or something completely different.  Here’s the answer I want you to remember:  The point of posting on Facebook is to get people in your door. And how do you do that? Use your Facebook posts to direct them to your website so they can make an appointment, to find out directions, to contact you – drive them to your website so they can take the next step and find out more about what you offer.  For some people, just seeing your Facebook post is enough and they call you.  But for other people, they have to find out more about you.  They want to see if they can trust your organization enough to help them. They check out your website because they want to find out more.  They’re wondering… What else do you offer? Is it something that will help me? I have this problem; can you solve it?  Facebook is the first place a lot of people will learn about your organization – use it to steer them into finding out more. Your website has the answers for the people that want to find out more.  Facebook points the way to your website so they can get more information there and take the next step of contacting you. What if you don’t have a website? What if you just offer one thing and don’t need a website?  Then your Facebook posts are going to tell them to call you on the phone so they can make an appointment, or where to find out how to get to you, or how to contact you.  After they see your Facebook post, the next step should be that they contact you. The point of posting on Facebook is to get people in your door. Remember, the reason you use Facebook is to tell people about your service or product – but don’t just tell them about it and leave it at that, guide them so they can take advantage of your service.  In your Facebook posts, don’t just say, “Free parenting classes.” Say, “Free parenting classes – learn more and sign up on our website AgathasAngels.org.” This also includes Instagram too. Here’s a way to make posting as efficient and effective as possible – if you have an Instagram account for your nonprofit, post whatever you’re posting on Facebook to Instagram too. If you have a link to your website that you are adding in your Instagram post, just add the words “Link in profile” and then make sure you have a link to your organization’s website in your Instagram profile. Listen, I know social media can be fun. I know it’s so satisfying to post a pretty picture. I know it’s addicting to scroll through Facebook and Instagram and see what other people are posting. But your nonprofit’s page isn’t for fun. It’s not to become Internet famous. Posting on Facebook isn’t just about how many likes you get on a post, or how many followers you have – it’s about how many people you get to come in your door after they see your social media post. Are you seeing results from the posts you create? Remember, you’re posting for the person in need or in crisis that is looking for help. What’s going to attract them? What problem are you going to help them solve? What is going to be an obvious “front door” that they can walk through to get help? Let’s expand on this for a minute… Have you ever driven up to a building and you’re not sure where the entrance is? You park your car, get out, and you’re staring at the front of the building but there’s no obvious front door. You peek around the side of the building, and there’s a door, but you’re not sure it’s for you. It’s confusing, right? You don’t want to have to walk around the entire building looking for the front door.  Wouldn’t you like all front doors to be right there front and center where it’s easy to see and obvious? This is the way to approach your Facebook posts. Don’t make someone have to work to figure out how to get help from you or wonder how to contact you after they see your organization’s Facebook post. Your post should be a picture, a sentence, and a call to action. Use a picture that’s relevant to your organization. Let’s use a real-life example… If your organization is a pregnancy care center, you’re going to get a picture of a young woman that looks similar to the young women you serve on a daily basis – you can find plenty of free photos on Canva.com. Tip: If you register as a nonprofit, you get access to Canva’s entire photo library for free! It’s amazing and oh so helpful. Click here to register as a nonprofit.  You can also grab a copyright free photo on Unsplash.com   Or, you can post another relevant picture you might have from your pregnancy care center. Just make the picture something that is going to grab the attention of the person you’re trying to help. Not a picture you like! I like to use pictures that look like the person you’re trying to serve because we all like to identify ourselves in what we see. We like to relate to what we’re looking at. If you use a picture of a young woman that looks like the person you’re trying to serve, she will see herself in it. If she sees herself in that picture, she will also be able to see herself getting help from you. You can use Canva.com to dress up that picture with text – for this example, you could use a short phrase like “They treated me like I mattered” or “How do I know if I’m pregnant?” or “I feel all alone.”  Just make sure your text only takes up about 20% or less of the picture. Keep it short and simple. Pick out a phrase that really hits home for the person you’re trying to help. What is something they would say to you? Along with that picture, you are going to write a sentence to go with your Facebook post. This sentence is also going to be short and simple, for example: “Thinking you might be pregnant brings up so many questions, make an appointment to find out for sure.” And then, you’re going to put a call to action. A good call to action for this example would be: “Make an appointment today at AgathasAngels.org or call (555) 555-1234” A call to action is simply giving your contact information. This is the front door to your building. Make it obvious. Make it easy to find. Make it right there, front and center, so no one ever has to poke around the side of the building trying to find a way in. Never leave anyone wondering how to get in touch with your organization. If it’s frustrating to find, that makes the person have a negative feeling about your nonprofit organization.  That’s not what you want. One way you can measure the success of your social media efforts is by asking the people you help how they found you.  All you have to do is ask the people you serve on your intake form, and they will check the box or boxes where they found you.  You’ll realize that yes – your impact is bigger than your Facebook likes!  Now, you don’t have to ask the people you help how they found out about you, BUT you might be in the same position you’re in now, in a year. Is that where you want to be? Or do you want to grow? Do you want to get better? Do you want to help more people? I know you have SO MUCH to give. I know your heart – you are here listening to this podcast because there is something inside you that knows you need to do something different. There are people out there that need your help. Show them that front door! So here’s what I want you to remember from today… This is your main takeaway: Use Facebook to drive people to your website or to call you on the phone.  Use a picture, a caption and most importantly a call to action in every single one of your posts – include your website or your phone number in every single one of your posts. Ask people how they found out about you. Download the intake form template and print it out, make copies and then have the people who walk through your door fill it out. If you want to see what's working, this will show you. And lastly, I want you to know that I am your biggest cheerleader and your biggest supporter. I see you out there on Facebook and Instagram working so hard. I see you out there on the frontlines working to make a difference in the world. You are so amazing, and I appreciate what you’re doing. You’re selfless, and kind and you care about others. You are doing a great job – keep going! There is someone out there who needs your help! Take this step to help them find your front door. I am here for you, I am here to answer your questions, I am here with you every step of the way! You are not alone, and you can do this! You can reach out to me on Facebook or Instagram or email me – you can find links to all that at NonprofitPotential.com – I am literally just a message away. I promise to be your cheerleader and encourage you and help you, all you have to do is reach out and I’ll be there!  If you liked this episode and you know that you want a lot of great tactics and simple, easy to understand step by step training… then make sure you subscribe to my podcast. Actually go into iTunes or Apple podcasts and subscribe to this. Because when you subscribe, brand new episodes will land right on your phone each week and you won’t miss an episode – it will be right there for you to listen anytime, anywhere in your iTunes library.  Until next time…  Subscribe, Rate & Review on Apple Podcasts “I love this podcast! The episodes are short, but packed full of practical tips and easy-to-implement action steps…. I learn something every week.” If that’s something you’d say…please rate and review this show today.  You’ll help me reach more people - like you - with tools to help nonprofits reach more people, raise more money and change communities for the good. To subscribe on your iPhone’s Apple Podcasts app, watch this short video. You’ll also see how to rate my show and leave a review. Or, if you want to subscribe on iTunes on your computer, click here to open the Apple Podcasts web page. Then follow these steps: Click on the “Listen on Apple Podcasts” button near the top of the screen. Click on the “Open iTunes App” button in the little window that pops up. (Yes, it’s confusing!) In the iTunes App that opens, click on the “Subscribe” button on the left side under the Unlocking Your Nonprofit Potential logo.  Then click on the words, “Ratings and Reviews”. Click on the “stars” to rate my podcast Click on the “Write a Review” button.   Links mentioned in this episode and other helpful episodes:  Information Sheet and Intake Sheet Downloads Free Design/Photo tool: Canva.com Register on Canva as a Nonprofit: https://www.canva.com/canva-for-nonprofits/ Copyright free photos to use for posts: Unsplash.com More Helpful Episodes Like This One:  Episode 30: Your Impact Is More Than Your Likes Episode 50: How to Run a Facebook Ad Episode 53: How to Tell Facebook Who Should See Your Posts Episode 36: 3 Things People Should Know About Your Nonprofit   If you have any questions – I’m right here for you! Ask away! Send me a message on Facebook or Instagram or send me an email and I’ll happily write you back with an answer! Want something fun to do? Check out the brand new personality quiz, “What’s Your Secret Spice?” It will help you become more confident in yourself and as a leader in your organization with its personalized results. Click here to take the quiz now Sign up here to subscribe to my weekly email. You’ll get encouragement, motivation, tips and new episodes delivered right to your inbox! If links are not visible in your podcast app, visit the Episode Webpage and Show Notes at https://nonprofitpotential.com/54

Best practices show that having a structured work environment reduces the amount of stress we take on. A structure that includes boundaries will increase motivation and reduce the “burn out factor”. Episode Webpage & Resources --- Send in a voice message: https://anchor.fm/tech-made-simple/message

This week, Doug and Meredith talk about how our relationship with time can create pressure and affect our level of stress. They also talk about hiking, napping, and glamping to get away from it all! In the session, Drew continues to process his recent breakup and he feels a definite shift in perspective. He shows more strength in carving his own path and making his own choices. In the breakdown, Meredith and Doug dive deeper into anger - how it isn’t necessarily easier for everyone to express, and how there are almost always other emotions behind the anger.   Episode Webpage    Mentioned in this episode:  Your Mental Breakdown - The Facebook Group  Meredith Levy Doug Friedman

I have to start by telling you this story – a few days ago, I decided I was going to make banana ice cream from scratch. Not just blending up bananas as flavoring into vanilla ice cream, but actually making frozen bananas into ice cream. I’ve heard of people doing this on the internet, but I didn’t have a recipe, so naturally, I turned to the mecca of ideas – Pinterest. I searched one time for “banana ice cream recipes,” saved two of the recipes that looked good and went to my kitchen to cut up bananas for my ice cream. I made the ice cream, it was delicious – like CRAZY delicious.  A few days later, I got on Pinterest for the first time since the banana ice cream search, and suddenly, all of the things showing up in my feed – all of the pins that Pinterest thought I would be interested in seeing – were about banana ice cream recipes. Has this ever happened to you? I’m sure it has – because if you use social media at all, whether it be Pinterest, Facebook, or Instagram, they all work the same way. They show you what they think you would like to see.  Then you want to keep scrolling and for that to happen they need to show you things that you want to see.  This is how social media works. They show you things related to what you’ve searched for already. So, what does this mean for you and your nonprofit organization?  Here’s an example: It means if you tell all the people from your church to like your nonprofit’s Facebook page and they do, Facebook is going to show the church people your nonprofit’s posts again and again – even if they’re not the people you want to reach.  If you want to reach people who need what you provide through the services you offer or through an outreach group, or meetings, or classes, or moms’ day out but who don’t go to your church, those people aren’t as likely to see your nonprofit’s Facebook or Instagram posts because they are outside of the circle of your church members.  If you are trying to reach your church members, then having them like your post is the right thing to do - but if you’re not trying to reach church members, you’re missing the people you want to serve. Wait, WHAT?! Yes – if your church, or your personal friends, or your volunteers and staff make up the majority of people who support your nonprofit on social media, they are going to be the audience that Facebook and Instagram shows your posts to. They are the ones who appear to be interested in your posts (because they’re “liking” and commenting on your posts) – so Facebook and Instagram are going to give them more of what they are interested in: your posts – which is good, but they aren’t the people who need your services. So how do you get your nonprofit’s posts SEEN by people outside of your inner circle? Outside of your core group of supporters?  It is great to encourage your donors and supporters, your staff, and volunteers to support your nonprofit on Facebook and Instagram. Likes and Shares no matter who they’re from really do help, BUT if those are the only or the majority of the people liking and sharing your posts, those people and people who have similar patterns and behaviors are going to be the only crowd that organically see your nonprofit’s social media posts.  Note: Seeing a post “organically” on Facebook means seeing a post without paying for Facebook to show your ad to new people. Let’s say your nonprofit is hosting an outreach group for young single moms, or parenting classes, or a Bible study, or a Mothers’ Day Out group, or an arts and crafts group, or a young singles group, or any type of meeting, group or class for people that don’t typically go to your church. How are you going to reach those people?  You can’t just post about it once and expect the word to spread like wildfire because if you’ve only been getting likes and shares from your supporters, guess what? Those are going to be the only people who see your nonprofit’s posts. And then what? Nobody shows up to your group, or your meeting or your class. You’ve put in all this time and effort to plan this group, meeting, or class, and it’s all for nothing! How discouraging is that? Doesn’t it make you feel like you just wasted your energy? Doesn’t it make you feel like you’re NOT making a difference no matter how hard you try? But it doesn’t have to be like that. Listen to this – Tell Facebook and Instagram where to cast your net - which fish you want to catch. Don’t tell your supporters, staff, and volunteers to STOP supporting your nonprofit on social media, instead, tell Facebook and Instagram who to show your posts to.  If you want people to show up for your group, meeting or class, here is what you do: Before you do ANYTHING ELSE, create an event on Facebook. When organizations create an actual event on Facebook – not just a regular post, but an event – they see an increase in reach and response to their event. An event isn’t only a fundraiser, it can be a class or a meeting or anything like that! A few months ago – this was before all the COVID stuff - my husband and I were sitting on the couch on a Saturday night and he was scrolling through Facebook on his phone. He said, “Oh wow, did you know the town’s winter carnival was this weekend?” I said, “Nope.” He showed me what he was looking at and it was a basic Facebook post – NOT a Facebook event. There we were, two people with extra time on our hands and money to spend on supporting the town by buying from the food vendors, and shopping at the craft fair, and entering the pancake eating contest – and we had no idea that event was going on. It was taking place TWO MILES down the road from our house, and we had no idea. In contrast, I just got two notifications on Facebook for two local events coming up that nonprofits are hosting because they are Facebook events not just Facebook posts. If you create a Facebook event, Facebook will help you spread the word to more people – to audiences beyond your support system. When you choose a category for your event – arts, crafts, health, music, or another category – Facebook will show it to people interested in those things. And then, if that person shows that they are interested in your event, Facebook will show your event to their friends.If you are hosting a group that is going to meet over several weeks, or months, I want you to create an event for your next meeting only. Don’t worry about making an event for every single meeting. If your group is starting off, name the event “Parenting Class Kickoff” or “Mothers’ Day Out Kickoff.”  If your group has been meeting for a while but you still want to reach more people, just create an event for your next meeting and name it, “Mothers’ Day Out.” The most critical part is that you are creating a Facebook event – you can explain to people who are interested the details of your upcoming meetings, but first, you have to get your foot in the door with one event. When creating a Facebook event, be sure to add details like when, where, a contact email or phone number and a short description like – “Join us for Mothers’ Day Out, Tuesdays at St. Francis Church. Meet other moms while your little one plays with new friends. Call Jennifer for details at (555) 555-4321.” That is all you need to say.  Invite people by saying, “Join us” Say the event title - “Mothers’ Day Out”  When/Where One line describing what it is – “Meet other moms while your little one plays with new friends.” Call to action – “Call Jennifer for details at (555) 555-4321” If you’re hosting a virtual event, be sure to mention that specifically in the event description so that people understand that this is not an in-person event. You can also put a link to your meeting in the details. Tip: Even if your event is virtual, be sure to add a physical location to your event (like your organization’s address). This will tell Facebook to show your event to people in your local area. You also need a cover photo for the event which you can create for free on Canva.com. Keep it simple – just select “Facebook event cover” from the templates, type in the title of the event in the center of the graphic, or add a picture, and upload it to your Facebook event.That’s it! If you want people to show up for your group, meeting, or class, create an event on Facebook. Boost your Facebook event. Even if all you have in your budget is $5 to spend on boosting your Facebook event, DO IT. Boosting an event is like running an advertisement. You select your budget and tell Facebook to show your event to more people. The more money you spend, the more people you can reach. Now here’s the MOST IMPORTANT PART of boosting the event: Choose your audience. If you don’t choose your audience, Facebook will choose it for you. And who are they going to choose? Hopefully, you know the answer to this by now – Facebook is going to choose your support system and people just like them. You have to tell Facebook where to cast your net. So, let’s say your nonprofit is hosting parenting classes. You created an event for your “Parenting Class Kickoff,” and now, when you are viewing your event, click the “Boost Event” button. A new window will pop up, scroll down on the left to where it says AUDIENCE. It will give you several options, but I recommend clicking, “People you choose through targeting.”  In the new window that pops up when you select “People you choose through targeting,” you will select gender, age, locations, and you can even add detailed targeting. You can actually tell Facebook who to target based on their demographics, interests, or behaviors. So for this example, with the Parenting Classes, we are going to select both men and women, ages 18-30, and we’re going to type in the city we’re in, and major towns and cities around us that people would realistically come from to take this class. Next, we’re going to add some detailed targeting. In this search bar, you can type in things like “family” or “income” or “parenting” or “child.” For this example, we might select the demographic “Parents with early school-age children.” Yes, it’s pretty freaky how specific you can get with these types of details, but truly, by making these selections, this will help you reach the specific people you want to reach on social media. Think of your audience and some interests or demographic details that apply to them and add them as detailed targeting. You can always delete things you’ve added before you boost your event. Facebook will let you know if your audience is too specific, or too broad, or just right.  So, if you want people to show up for your group, meeting, or class, create an event on Facebook and boost it.  Post about it. In addition to creating a Facebook event and boosting it, you need to create a regular post about it on Facebook and Instagram once a week to build momentum and excitement about it. How many times have you been interested in something you found on Facebook or Instagram, and then you went to that organization’s or business’ page, and saw nothing about it? It kind of made you wonder about how legitimate it was, if they were serious about it, if it’s really happening, didn’t it? You need to post about it and keep reminding people that it’s happening. And now more than ever, with the COVID-19 shutdown, there have been so many events, meetings, and groups cancelled, people are out of touch and details are cloudy. Remember, posting once a week about your event will help clear up the details and remind people about your event. I also recommend that you take your strongest, most clear, and best looking post about the event and boost it in addition to your Facebook event.  Tip: Listen to Episode 50: How to Run a Basic Facebook Ad for step by step instructions on how to boost a Facebook post.  Just like with your Facebook event cover, your post needs to have a simple graphic with the title of the event on it. With a post as opposed to an event cover, you can include the date and time, or a one liner like “meet other moms while your little ones play!” but remember, you need to keep your text to 20% or less of the image, but you want it to be big enough to be readable on a smart phone screen. Keep your message short and simple. When you boost your post about the event, you can select the same audience you used for your event – Facebook will remember what you originally selected and allow you to use it again. If you want people to show up for your group, meeting, or class, create an event on Facebook and boost it, and post about it.  This is an opportunity to choose your audience. If you want to see success and stop spinning your wheels – take these steps! You will start to see a difference. It’s not going to happen overnight – but once you start, you’ll start seeing the ball roll and you’ll start to experience success! But it only works if you start. You can do this! You are amazing! Look how far you’ve already come! Everything we’ve talked about today is do-able. Subscribe, Rate & Review on Apple Podcasts “I love this podcast! The episodes are short, but packed full of practical tips and easy-to-implement action steps…. I learn something every week.” If that’s something you’d say…please rate and review this show today.  You’ll help me reach more people - like you - with tools to help nonprofits reach more people, raise more money and change communities for the good. To subscribe on your iPhone’s Apple Podcasts app, watch this short video. You’ll also see how to rate my show and leave a review. Or, if you want to subscribe on iTunes on your computer, click here to open the Apple Podcasts web page. Then follow these steps: Click on the “Listen on Apple Podcasts” button near the top of the screen. Click on the “Open iTunes App” button in the little window that pops up. (Yes, it’s confusing!) In the iTunes App that opens, click on the “Subscribe” button on the left side under the Unlocking Your Nonprofit Potential logo.  Then click on the words, “Ratings and Reviews”. Click on the “stars” to rate my podcast Click on the “Write a Review” button. Links mentioned in this episode and other helpful episodes:  Banana ice cream recipe: How to Make Banana Nice Cream (The Ultimate Guide!) Canva.com Episode 50: How to Run a Basic Facebook Ad for step by step instructions on how to boost a Facebook post. Episode 19:  Why Your Facebook Ads Get Rejected If you have any questions – I’m right here for you! Ask away! Send me a message on Facebook or Instagram or send me an email and I’ll happily write you back with an answer! Want something fun to do? Check out the brand new personality quiz, “What’s Your Secret Spice?” It will help you become more confident in yourself and as a leader in your organization with its personalized results. Click here to take the quiz now Sign up here to subscribe to my weekly email. You’ll get encouragement, motivation, tips and new episodes delivered right to your inbox! If links are not visible in your podcast app, visit the Episode Webpage and Show Notes at https://nonprofitpotential.com/53

Do you have a network within your organization? Are you actively working to grow and nurture those relationships? Today we are talking about how those relationships are a key element to your career success and ways you can build them. For many the idea of networking can really bring on some pretty strong emotions...stress, overwhelm, confusion, frustration, and just plain old fear. It is definitely an element of our career planning that many put low on the priority list or save until absolutely necessary. The fact of the matter is, that we really need to build our network slowly and carefully to make sure we are getting the most out of it that we can. And if it is falling off the list of things to do, if really needs to be a priority. I hear those groans but I promise after listening to today's episode you'll have a clear understanding of why it is important and some simple ways that even the least social among us could handle. Here’s a snapshot of a few things we talked about… How Kelly's aversion and downright rebellion against networking cost her a promotion Why getting to know others in your organization and in your leadership is critical to job advancement Who you should be targeting if you want to maximize your impact with fewer people in your network How to go about reaching out to people and some ideas on what to say Don't forget to grab your 'Networking Quick-Start Guide' freebie because sometimes we just need a little step-by-step action to get those mental juices flowing. This will help you create a plan to get out there (or online) and start building your network! Rate, Review, & Subscribe on Apple Podcasts “I love Kelly and Building Your Best Career.”

For additional references mentioned in this episode, please visit lamouretlamusique.com, or click on “Episode Webpage” below to be taken directly to the blog post that accompanies this episode and details the products discussed. Save 15% off your Earthwise Beauty or Pacific Northwest Essences order using the code LAMOUR. To listen –Episode 28 // Taking a Moment From Beauty: Imperfect Reflections on Inequality and Race in AmericaEpisode 27 // Taking a Moment For Beauty: June BoxwallaMedicine Stories // The Innate Intelligence of the Immune System – Cilla Whatcott To read – Real ImmunityCell Salts and the Zodiac Join the L’Amour et la Musique Patreon community to gain access to exclusive episodes of Your Purpose is Beauty, along with 2 1/2 years’ worth of exclusively produced beauty video content! Subscribe to L’Amour et la Musique on YoutubeFollow L’Amour et la Musique on InstagramVisit L’Amour et la Musique’s websiteL’Amour visual inspiration on Pinterest

This week, Meredith retreats to Lake Tahoe and Doug is entertaining his dog at home. In the session, Drew moves around different stages of grief and loss after his breakup. He acknowledges there’s baggage he’s been carrying with him that pre-dates his ex-girlfriend. He is feeling fragile and raw, and starting to look at the freedom that this stage is offering him. In the breakdown, Doug and Mer talk about the dual role of a therapist in the office and a person walking around in the world. They explain concepts of emotional dysregulation, a disproportionate response, and incongruent reactions.   Episode Webpage   Mentioned in this episode:  Your Mental Breakdown - The Facebook Group  Meredith Levy Doug Friedman Peter Levine - Somatic Experiencing  The Body Keeps the Score by Bessel van der Kolk

Join us with North American trade expert and Licensed U.S. Customs broker, Adam Hill, President and COO of Scarbrough Group of Companies, to learn about the highlights of the newly revised agreement between United States, Mexico, and Canada (USMCA). The USMCA goes into force on July 1, 2020. In this webinar, you will learn: • Overview of USMCA • USMCA changes from NAFTA • De Minimis Changes • Transhipment requirements • SPI Change • MPF exemption • Certification Requirements • Certificate of Origin (Do's & Dont's) • Record Keeping This podcast is derived from a question & answer forum recorded in front of a live audience of international shipping, supply chain management, and U.S. Customs compliance professionals.  Our audience submits the questions and we provide the answers. Mention this podcast for a 30-minute free consultation for U.S. Customs Compliance or Supply Chain Optimization and pricing.  Email consulting@scarbrough-intl.com. Visit the USMCA Training Webpage to download the associated presentation, gain access to other material and contact information.  Feel free to share this training with your team! For more On Demand Training resources and other topics: https://www.scarbrough-intl.com/ondemandtraining/  Episode Webpage: https://www.scarbrough-intl.com/training/usmca/ 

There are a lot of things in life that can leave us feeling zapped. Out of gas. Wind completely out of our sails. Tired.  A big pile of mush. Whether it’s in our everyday lives at home, at work, or maybe the weight of the world feels like it’s on our shoulders – sometimes, it’s easy to lose inspiration and the drive to keep going. In this episode, we’re talking about how to get that inspiration and drive BACK - how to recharge your spirit so you can stay true to your mission at your nonprofit and serve people who need your help. Yes! There are people out there who need you at your best – they need YOUR help! Think about it like this – if your friend was stranded on the side of the road in the middle of nowhere because her car broke down, and she called you for help. Even though you only have a little gas in your car, you start down the road to help her because she needs you – but what happens? You run out of gas, and now you’re stranded on the side of the road too. Now YOU and YOUR friend are in a pickle. You have to keep your own tank filled up so you can be there for others. You have to recharge your battery so you can be a light for someone else. Here are 5 tips to recharge and re-inspire your spirit: Rest – Rest is EVERYTHING! I know – you have a lot to do. Your days are full and busy. Finding time to rest will help you work more efficiently and help you cope with stress. Rest helps you find peace and avoid agitation. If you give your brain time to just “be” and not think about work – you’ll find an easier path to peace in your mind and in your heart. And then you can do more and better work. If you’ve been listening to this podcast for a while, you know that my husband is a wildland firefighter. He is the ultimate giver. Sacrifice is as natural to him as breathing. He gives up months of his life to lead a crew of firefighters to try to put out wildfires and protect the homes of complete strangers all over the country. He gives up summer vacations, time with family, weekends, holidays, time he could be fishing. In the summer, he lives a go-go-go lifestyle where he’s gone at dawn and doesn’t sit down and take his boots off at home until 8 o’clock at night – except for the nights he’s fighting a fire and then he sleeps on the ground outside or if he’s feeling really luxurious, he’ll put up a tent. Rest is ALWAYS part of the conversation in our house. This is where I think God really knew what he was doing when he put us together, because I am a HUGE advocate for rest! When my husband is off the clock, he still has a hard time resting – so we do things like take a walk or some nice easy fishing on the river a few minutes from our house one night a week. We schedule our Saturdays (or whatever day he has off from work), so nothing happens before noon and there’s lots of breathing room to drink coffee, eat a big breakfast and watch a little HGTV together. Even though I have to remind him to rest sometimes, do you know what happens when he does? He feels good! He feels ready to lead his crew. He feels ready to go save people’s homes. He feels ready to do his job and he’s less stressed.   You probably have a different scenario at your house, but rest still makes a big difference. So, here’s my rest challenge to you: Get one extra hour of sleep. That doesn’t mean you have to go to bed at 8:30 p.m., but what if you went to bed at 10 and woke up at 6? That's EIGHT FULL HOURS of beautiful glorious sleep! Or sleep 9:30 to 5:30! Maybe eight hours isn’t realistic for you – but whatever your life is like, try to get more sleep. You’ll reap the benefits of it and see a difference in how you feel every day. The second thing in this rest challenge… Fast. Not from food but fast from social media and email. Try going for 24 hours without social media and email. Why? THIS is how you can supercharge your way back to peace. Think about it – how many pictures do you see in a day? How many things do you read? How many thoughts do those things produce in your head? And of those thoughts, how many make you feel less than awesome? Maybe you find scrolling through Facebook relaxing, but here’s the thing – when you scroll through Facebook for hours, you’re not present in the moment that you’re living in. Not only are you missing out on enjoying the moment, you’re also introducing stress. How many times has your peaceful mood been agitated by an inflammatory Facebook post or comment that you read? How many times have you been carefree, until you peeked at your email on your phone on a Saturday and saw you had an email that had to do with something you’re anxious about at work? Admittedly, I fail at fasting from social media and email A LOT, but in the past few months, on Friday nights I've been shutting down all the apps on my phone and then leaving it in another room. The break from all the noise of the world helps me get back to peace and I feel ready to take on the world Monday morning. That’s your rest challenge – get one extra hour of sleep and fast from social media and email for 24 hours.   The second thing you can do to recharge and re-inspire your spirit is… Exercise. Moving your body every day is so important when it comes to your mental health. Not only does it feel nice to move and stretch and feel alive, it’s also so healthy for your mind! Try taking a walk every day before or after work or at lunch. Pay attention to how you feel before, and more importantly afterwards.  Plan. Sunday night is perhaps the most important night of the week for me. If I don’t stick to my Sunday night plan, the whole week is likely to go off the rails. My Sunday night plan consists of eating dinner at 6:30 or 7, then doing something relaxing and low key before I put on my pajamas and brush my teeth at 9:30 and get in bed. If I don’t do this, Monday morning is a disaster. I don’t sleep well when I go to bed late, then I’m tired, then I skip exercising, then I’m cranky, productivity is low, and I just feel crummy. The day is a wash, and then I spend my entire Tuesday playing catch up. If I’m lucky, by Wednesday I’ve taken the reins on the week. All of that fallout from a lack of sticking to a Sunday night plan that has proven to work for me!  So – look at yourself. What can you plan to do to set yourself up for success? Is there something you can do the night before you get up and go to work that can help you? Can you lay out your outfit? Can you make your lunch? Can you cut up vegetables and make yourself a little Tupperware of hummus to eat for a snack, so you’ll eat that instead of Cheetos? What can you do at night that will help you tomorrow? Pray and think. I remember once our former pastor asked in a sermon – “How many things do you click on in a day? How many times do you click on something that has to do with God?”  I think about that when I look at my whole day. I have 24 hours, and I devote most of them to working or sleeping. What piece of that time can I devote to God? In the grand scheme of things, taking 30 minutes out of my day to pray, think, read something that’s calming and going to fill my mind with worthwhile thoughts seems like something worth prioritizing.  What has worked for me is incorporating this small block of time for God into my morning routine. I read a short daily devotional, pack a page full of chicken scratch in a prayer journal, and take time to pray and digest what I’ve read. It’s like putting armor on for the day – and I never skip it! Remember. Take some time and let the dust settle in your mind. Take a step back and remember what your mission is… What is the mission of your organization? Why did you start helping people this way? Remember why you started. Remember the beginning. Focus on it.  Did you get distracted, or are you still on course? If you’ve drifted a little, it’s okay – just take this time to get back on track. We all get distracted. Remember why you got started and reconnect with the decisions that led you to start helping others. Remember - you are making a difference. People still need you. Remember how amazing you are and the gifts you bring to the table!  Recharge and re-inspire your spirit so you can be your best for you and for others. You need to have a “full tank of gas” to be able to help people who are looking to you, so make sure you’re taking care of yourself – fill your tank! Subscribe, Rate & Review on Apple Podcasts “I love this podcast! The episodes are short, but packed full of practical tips and easy-to-implement action steps…. I learn something every week.” If that’s something you’d say…please rate and review this show today.  You’ll help me reach more people - like you - with tools to help nonprofits reach more people, raise more money and change communities for the good. To subscribe on your iPhone’s Apple Podcasts app, watch this short video. You’ll also see how to rate my show and leave a review. Or, if you want to subscribe on iTunes on your computer, click here to open the Apple Podcasts web page. Then follow these steps: Click on the “Listen on Apple Podcasts” button near the top of the screen. Click on the “Open iTunes App” button in the little window that pops up. (Yes, it’s confusing!) In the iTunes App that opens, click on the “Subscribe” button on the left side under the Unlocking Your Nonprofit Potential logo.  Then click on the words, “Ratings and Reviews”. Click on the “stars” to rate my podcast Click on the “Write a Review” button. If you have any questions – I’m right here for you! Ask away! Send me a message on Facebook or Instagram or send me an email and I’ll happily write you back with an answer! Want something fun to do? Check out the brand new personality quiz, “What’s Your Secret Spice?” It will help you become more confident in yourself and as a leader in your organization with its personalized results. Click here to take the quiz now Sign up here to subscribe to my weekly email. You’ll get encouragement, motivation, tips and new episodes delivered right to your inbox! If links are not visible in your podcast app, visit the Episode Webpage and Show Notes at https://nonprofitpotential.com/52

Episode 27 // Taking a Moment For Beauty: June BoxwallaMedicine Stories Episode 26 // Ancestral Reverence as Devotion to the Earth (Daniel Foor)Medicine Stories Episode 27 // Anti-Racist Genealogical Research (for Everyone) (Darla Antoine)On Being Episode 844 // Living the Questions: When no question seems big enough To read – Amazing Grace by Jonathan Kozol Please visit lamouretlamusique.com, or click on “Episode Webpage” below to be taken directly to the blog post that accompanies this episode. Join the L’Amour et la Musique Patreon community to gain access to exclusive episodes of Your Purpose is Beauty, along with 2 1/2 years’ worth of exclusively produced beauty video content! Subscribe to L’Amour et la Musique on YoutubeFollow L’Amour et la Musique on InstagramVisit L’Amour et la Musique’s websiteL’Amour visual inspiration on Pinterest

This week, Doug and Meredith ‘monkee’ around a bit and reference a handful of classic movies from their youth - showing how old and adorbs they are! In the session, Doug and Drew continue to process the breakup and move through different stages of grief and loss. Drew starts to reconnect with his friends for support. In the breakdown, Doug and Meredith remind us that we’re human, and need to have compassion for ourselves. They look at perspective shifts that we often go through in relationships when some parts feel good and some parts don’t.   Episode Webpage   Mentioned in this episode:  Your Mental Breakdown - The Facebook Group  Meredith Levy Doug Friedman The Monkees - Hey Hey We’re the Monkees All of Me - Back in Bowl Golden Child - I Want the Knife Coming to America - Yes, yes! Fuck You Too!

If you’ve ever asked me a question through email or direct message on Facebook or Instagram, you know I always reply with an answer. Hopefully that answer gets you on the right track with any social media challenges you’re working through. I’ve compiled a batch of those questions and I’m going to answer them in this episode. All of these questions relate to Facebook, so here we go! I’m new to Facebook. Should I friend people with my personal account and if I do, would I be friending them to my organization’s page or to my personal account that is bare – I don’t even have a profile picture? OK – so first things first, if you have a Facebook page for your organization, you have to have a personal Facebook page set up first. This lets you interact with people as you, or you can interact with them as your page. How do you know which one you’re interacting as? Check out the little comments box below a post – the little icon that shows your profile picture on the right side of the comment box will reflect which page – your personal, or your organization – you’re interacting as. Now, as far as adding people as friends – you can only add friends as you from your personal page. You can’t add friends as your organization’s page.  Get the free step-by-step guide: How to Interact as Your Page You can, however, invite your personal Facebook friends to like your organization’s page. This is how: if you go to your organization’s page, you’ll see there’s a box on the right side that will have all of your friends with an “Invite” button. If you click “Invite,” it will send that person an invitation to like your page.  If you want to add more of your real-life friends as Facebook friends, simply search for their name in the search bar at the top of Facebook. It’s there all the time, so you don’t have to worry about locating that search bar. Another way to grow your organization’s Facebook following is this: take the link for your organization’s new page in the address bar (Facebook.com/__your org’s username ) copy the link and paste it in an email to your real-life friends and supporters and ask them to follow your organization on Facebook. If you haven’t yet given your organization’s Facebook page a user name, simply go to your organization’s page, click on “About” in the left side menu, find the Username section, and click edit. This will let you add a username and then going forward, this will be your page’s Facebook address that you can send to all your friends: Facebook.com/__your org’s username__. I’m not getting many post views should I boost it?   If you feel like your followers aren’t seeing your posts, you can always encourage them to change their Facebook settings so that they do see your organization’s new posts. I just went over this with my mom last week because she wasn’t seeing any posts from a page she follows, but she wanted to see the page’s new posts whenever they were published. Feel free to copy and paste these instructions and send them to all your friends! “See First” Instructions: Log into Facebook on a computer (not a phone) Go to the page you want to “See First” in your feed Click the “Follow” button Under “In Your News Feed” – select “See First” Now, new posts from your organization’s page will show up at the top of your friends’ Facebook feed.  Also, if you’re not getting many post views or likes and your page is brand new, remember – you’re brand new! Give it more time. You can certainly boost a post or promote your page if you want to expedite the process. Listen to Episode 50 for instructions on how to boost a post. How do I put my organization’s page on my page?  So if you want to share your organization’s post on your own personal page, go to your organization’s page, find a post you want to share to your personal page, and click the share button, and then “Share Now.” Make sure you are interacting as your personal page like we talked about a few minutes ago. If you’re going to share it to your personal page, your personal profile picture will show up next to the share button. Get the free step-by-step guide: How to Interact as Your Page Do I have to friend people for them to see my organization’s page? You don’t have to be friends with anyone on your personal Facebook profile for them to see your organization’s page, if the page is public. The sure-fire way to test to see if your page is public, is to sign out of Facebook, then go to your internet browser, and type in your Facebook address… Facebook.com/_your organization’s username (just like we talked about earlier!) Something I see a lot on Facebook is people creating what should be a personal page and using that for their organization, instead of setting up a professional Facebook page. This is problematic primarily because only people who are friends of that personal page will be able to see all your posts. Also, you won’t ever be able to run a Facebook ad or boost a post. Get the free step-by-step guide: How to Create a Facebook Page for Your Organization How do I change the size of the photo? Once a photo is on Facebook, you can’t change the size, however sometimes Facebook will stretch a photo to be bigger if you’ve uploaded a small photo. I use Canva.com to resize all of my photos – it’s a free and easy to use website where you can edit photos and change the sizes with just a few clicks. If you want something simpler, you can open your photos with Microsoft Paint on your Windows computer (if you have an Apple computer, you can use your Photos app). If you have a Windows computer, find your photo, right click on it, and select “Open With” and then, “Paint.” Once your photo opens in Paint, you’ll see the option to Resize in the upper left corner. Note: It’s OK to make an extra-large photo a little smaller, but NOT OK to make a little photo bigger. It will look all blurry and bad – a definite no-no on Facebook. On the other hand, if you have an extra-large photo, it’s OK to upload it to Facebook – Facebook will make it the appropriate size for you.  If you want to crop a photo – trim the edges – before you upload it to Facebook, you can also use Paint. Just open your photo in Paint, click the Select button in the top left corner, select the area you want to keep, and click Crop – it’s near the Select button. Keep in mind – the recommended size for a Facebook image is 1,200 x 630 pixels. The MINIMUM size is 400 x 150 pixels. In layman’s terms, that means pretty much the bigger the better when it comes to photos on Facebook. If you upload a huge photo, Facebook will shrink it to fit their recommended size. When in doubt, go bigger than you think you need. Remember – you can always test things – create a post, and then click PREVIEW POST (Note: you may have to click “Publishing Tools” at the bottom of your post to see this option). If it looks good, then post it! If it looks blurry, your picture is probably too small. Try again! And if you accidentally post something, you can always delete it by clicking those three little dots at the top right corner of the post and selecting “Delete from Page.” Is there any way to give photo credit to my son? I will be using most of the pictures he took for posts. There’s no formal way to add photo credit to someone on Facebook. The most common way to give credit to someone is to simply write the words, “Photo credit: John Smith” at the end of the post caption.  If you feel daring and you want to add photo credit to a picture, you can always use Canva.com or Paint.  Using Paint, all you have to do is open that photo up with Paint, and then click on the button that has a big “A” on it. You’ll see it there next to the paint can in the upper left area of the window. If you click on that “A” you’ll be able to draw a box where you can type. I suggest keeping things very professional and put that little box in the bottom corner of your photo, and then type in “Photo credit: John Smith.” Keep it simple – you wouldn’t want anything to distract from that beautiful photo, would you? Is it possible to add bold, color, italics etc. to the text on the post? No. The most you can do is type out an occasional word in ALL CAPITAL LETTERS, but Facebook recommends using proper grammar, spelling, punctuation and not too many all capital letters. In case you didn’t know, many people these days interpret all caps as YELLING, which can be kind of unpleasant to read, right? Try this instead: make your words count. Make what you say short and sweet and keep it from drowning in words you don’t need. This way, you won’t have to make your words visually stand out with bold, italics, and color, because everything you’ve said has meaning. I know, it’s a hard thing to do! But take that into consideration and try it out. I know I’ve mentioned Canva.com about a million times by now… BUT – if you really feel passionately about highlighting a short sentence from your post, you can always get creative and make an image on Canva with a picture and then some words across it. If you follow me on Facebook or Instagram, you’ve seen how sometimes my posts are a big picture with writing on it – I make all of those on Canva – and you can too! Canva has templates you can just paste words into and boom – you’ve got a beautiful image to go along with your post that has some of your text IN the image that really stands out! Click here to learn how to design from scratch using Canva’s step by step guide. Here’s the one thing I want you to keep in mind while you are creating images on Canva… Make sure that you are not going crazy with the words. Make sure the words you type into your Canva image only cover 20% or less of the picture. That’s right, think of a square – the words can only take up 20% of that square.  The first day I had quite a few hits on my post and now they are dwindling. Should I be doing something different? Remember – you are just starting out! Give it some time to grow. Be consistent.  Share the “See First” instructions with your followers. Share your Facebook link again. Yes, you can boost a post if you want. Facebook loves engagement, so if someone leaves you a comment, “Like” that comment, and reply! Not only is this beneficial to your page, it also creates a positive experience for the person who left you the comment. Listen now to Episode 6: How to Handle Comments Don’t get discouraged! You are doing great! Keep listening to this podcast. Go back and listen to the early episodes again, things will become clearer to you. You’ll keep learning! Keep up the great work! When I finish and click “Preview,” only the first couple of lines show up so I have to publish before I can review it. Am I doing something wrong? You should be able to click the “See More” button and see the rest of your post. If you don’t see that “See More” button, it’s time to adapt and overcome!  Type in your text, and make sure it says what you’d like – or type your post into a Microsoft Word document, edit it and then copy and paste it into Facebook. After that, upload your photo to go along with your post, and hit Preview. You’ll see your photo and at least the beginning of your text so you can get an idea of what it’s going to look like. Then publish it!  I know, it’s nerve-racking to post something – this might be new to you and you’re not sure. But you know how to delete a post if you mess up – just click those three little dots at the top right of the post and select “Delete from Page.” The more you practice posting, the more confidence you will have with it.  Remember when you were a kid learning to ride a bike? Remember how scary it seemed? Remember how fast it seemed like you were going? Through practice and repetition, you learned. And you probably got a little daring at times with your bike, didn’t you? You had confidence in yourself riding that bike! This is no different. In time, this will seem easy – all you have to do is keep going. Keep practicing!  How do my posts look to you?  What should I do differently? The biggest mistakes I see with many Facebook post images are too many words in the image (remember the 20% rule?) or using images that are too small, so they look blurry. If you’re a nonprofit, the biggest mistake I see is not putting important information like a phone number or website and a call to action. I’ll see a beautiful picture, and then nothing to go along with it – there’s nothing that tells someone how they can get help, or what phone number they should call or where they can make an appointment online. They’re just left wondering. Why would I ever want to advertise on Facebook? You can reach hundreds of people who might be interested in how you can help them, or inspire them or teach them or what you have for them but they don’t know about you yet, but with a small amount of money, as little as $5, you can tell them. Advertising on Facebook is extremely effective, and extremely affordable. The more money you spend on Facebook advertising, the more people you reach.  Can you imagine, if you’re able to reach hundreds of people with just $5, how many people you can reach with a Facebook advertising budget of $25? Yes, you are able to get your Facebook ad in front of hundreds or thousands of people in as little as 4 or 5 days, for as little as $5. Pretty incredible, right? Making posts takes me a LONG TIME! Any tips? One thing you might try is drafting several posts in a Word document for future use. Start by typing in the date that you plan on publishing that post, then type in the text for your post. Next, I like to type a brief description of the photo I’m going to use for the post, or if I know the name of the actual file, I’ll just use that. Then, that post is ready when I need it. Then to make a second post, I’ll hit enter a few times to put space between the first post and repeat the process: date for publishing, followed by the post text, and a brief description for the photo. Then, set aside some time to get all your images in one place. Put them all in the same folder. This will save you time when you are ready to post – you won’t be looking all over for that one picture you had in mind but can’t find. Finally, when the time comes for you to publish your post, you can copy and paste from the Word document one of the posts you’ve already written out using a photo from the folder you’ve already compiled. Stay organized, spend a little time setting yourself up for success and it will pay off! I am so proud of you!  You’re doing such an amazing job of investigating, experimenting, and figuring out how to make Facebook WORK FOR YOU! You are awesome! Keep going! Send me a message on Facebook or a “DM” as the cool kids call it – or email me your questions! You know I LOVE hearing from you, and even more, I LOVE ANSWERING YOUR QUESTIONS! This podcast is FOR YOU! So, let’s answer YOUR questions! Let’s make this work for you! I am dedicated to helping you learn. I’m here for you! Send me your questions! If you liked this episode and you know that you want a lot of great tactics and simple, easy to understand step by step training without a lot of fluff… then make sure you subscribe to this podcast. Actually, go into iTunes or Apple podcasts and subscribe. When you do, brand new episodes will land right on your phone each week and you won’t miss anything. Until next time! Links mentioned in this episode Free step-by-step guide: How to Interact as Your Page Episode 50: How to Run a Basic Facebook Ad Free step-by-step guide: How to Create a Facebook Page for Your Organization Canva photo editor Learn how to design from scratch using Canva’s step by step guide Episode 6: How to Handle Comments Subscribe, Rate & Review on Apple Podcasts “I love this podcast! The episodes are short, but packed full of practical tips and easy-to-implement action steps…. I learn something every week.” If that’s something you’d say…please rate and review this show today.  You’ll help me reach more people - like you - with tools to help nonprofits reach more people, raise more money and change communities for the good. To subscribe on your iPhone’s Apple Podcasts app, watch this short video. You’ll also see how to rate my show and leave a review. Or, if you want to subscribe on iTunes on your computer, click here to open the Apple Podcasts web page. Then follow these steps: Click on the “Listen on Apple Podcasts” button near the top of the screen. Click on the “Open iTunes App” button in the little window that pops up. (Yes, it’s confusing!) In the iTunes App that opens, click on the “Subscribe” button on the left side under the Unlocking Your Nonprofit Potential logo.  Then click on the words, “Ratings and Reviews”. Click on the “stars” to rate my podcast Click on the “Write a Review” button. If you have any questions – I’m right here for you! Ask away! Send me a message on Facebook or Instagram or send me an email and I’ll happily write you back with an answer! Want something fun to do? Check out the brand new personality quiz, “What’s Your Secret Spice?” It will help you become more confident in yourself and as a leader in your organization with its personalized results. Click here to take the quiz now Sign up here to subscribe to my weekly email. You’ll get encouragement, motivation, tips and new episodes delivered right to your inbox! If links are not visible in your podcast app, visit the Episode Webpage and Show Notes at https://nonprofitpotential.com/51

In this Insight Out bonus minisode, we take a deeper dive into faith in therapy. We hear a clip of a story Doug told Drew in Episode 19 about faith and God. We explore how a client’s relationship to God can be relevant in therapy. Doug and Meredith break down the role of Drew’s guts, his wise mind, and his faith. They look at how this affects his progress in therapy. How does your faith enter into your therapy? Let us know!    Episode Webpage   Mentioned in this episode: Your Mental Breakdown The Facebook Group Meredith Levy Doug Friedman

To sign up for the Boxwalla Beauty Box – https://bit.ly/2AKhk8r Boxes available as one-time purchases –https://bit.ly/2XIh3M6 Why Does Boxwalla Exist?https://www.theboxwalla.com/blog/1822/why-does-boxwalla-exist Nini OrganicsPai SkincareAfrican Botanics To watch –May Beauty Heroes Review // Bathing Culture2018 - 2019 Beauty Heroes Retrospective2017 - 2018 Beauty Heroes Retrospective2016 - 2017 Beauty Heroes Retrospective2015 - 2016 Beauty Heroes Retrospective Please visit lamouretlamusique.com, or click on “Episode Webpage” below to be taken directly to the blog post that accompanies this episode. Join the L’Amour et la Musique Patreon community to gain access to exclusive episodes of Your Purpose is Beauty, along with 2 1/2 years’ worth of exclusively produced beauty video content! Subscribe to L’Amour et la Musique on YoutubeFollow L’Amour et la Musique on InstagramVisit L’Amour et la Musique’s websiteL’Amour visual inspiration on Pinterest

Join us with Warehouse Compliance & Fulfillment experts as we learn about ecommerce online order fulfillment and distribution. Our experts will give a quick rundown on the process, best practices, and do's & don't's in an ecommerce world, then open up for a Q&A Session.  Contact us for a free warehousing or fulfillment consultation at ecom@scarbrough-intl.com.  www.scarbrough-intl.com Topics in this podcast include: Online order fulfillment process Best Practices What to do What not to do Types of fulfillment and more.  This podcast is derived from a question & answer forum recorded in front of a live audience of international shipping, supply chain management, and U.S. Customs compliance professionals.  Our audience submits the questions and we provide the answers. Mention this podcast for a 30-minute free consultation for U.S. Customs Compliance or Supply Chain Optimization and pricing.  Email consulting@scarbrough-intl.com. Visit the Fulfillment 101 Webpage to download the associated presentation, gain access to other material and contact information.  Feel free to share this training with your team! For more On Demand Training resources and other topics, click here. Episode Webpage:  >>  https://www.scarbrough-intl.com/training/ecommerce-online-order-fulfillment-101/

This week, Doug and Meredith discuss the routine and comfort of going to a therapist’s office as a physical space, not just a virtual room. Meredith updates us on her US geography skills. In the session, Drew’s issues of trust in the relationship are pushed to the edge, leading to a breakup. Doug and Meredith break down the break up. They talk about healing from and dealing with, breakups using some of their own experiences. We all have our own ways of coping with grief and loss; and that can look so different or so similar, but comes from the same place.    Episode Webpage   Mentioned in this episode:  Your Mental Breakdown - The Facebook Group  Meredith Levy Doug Friedman The Road Less Traveled by M. Scott Peck     

In this episode of Unlocking Your Nonprofit Potential, we’re going to tackle one of the most talked about pain points of Facebook – Facebook Ads!  Because this is SUCH a lengthy and intricate topic, we’re going to start at the very beginning and talk about the easiest way to run an ad on Facebook – boosting a post.  There will be a deeper dive into Facebook Ads for you coming up in the near future, but let’s start with the basics now. Even if you already know how to boost a post on Facebook, this episode will help you feel more confident in what you’re doing and why you do it! This is a big exciting episode – it’s only appropriate for our 50th episode – so let’s jump right in! Let’s start from the very beginning…  Why would you ever want to advertise on Facebook? You can reach hundreds of people who might be interested in how you can help them or inspire them or teach them – but they don’t know about you yet. And you can do that for as little as $5. Advertising on Facebook is extremely effective, and extremely affordable. The more money you spend on Facebook advertising, the more people you reach.  Can you imagine, if you’re able to reach hundreds of people with just $5, how many people you can reach with a Facebook advertising budget of $25? Yes, you’re able to get your Facebook ad in front of hundreds or thousands of people in as little as 4 or 5 days, for as little as $5. Pretty incredible, right? What would you want to advertise about? If you’re a nonprofit who offers services, you can run ads like any other business that offers services. You can use your Facebook ad to get the word out about what you offer, your hours of operation, any special events you have, or fundraisers. You can tell Facebook to show your ad to people who would be interested in taking advantage of those services. Even if your nonprofit or group supports an interest, or a hobby that doesn’t have a brick and mortar building with in-person service, there are still great reasons to run ads.  Let’s say, you want more people to follow your page and engage with you, you can run a Facebook ad that will encourage people who may be interested to follow your page. This is a great way to grow your audience.  For example, if your organization is a historical society, and you want more people to follow your page because you want to share stories, pictures and articles, a Facebook ad can make sure that people who may be interested in history or your topic can learn about your page. Or maybe you have a fundraiser coming up or a giveaway – a Facebook ad can help more people learn about it, even if they don’t already follow you on Facebook. Earlier this year, one of my clients put $8 into a Facebook ad about a fundraiser they were having, and they raised $8,000. That was the only advertising they did for that particular fundraiser. One Facebook ad, for one week. Definitely worth spending the $8, right? Another example would be if you’re running a Facebook page for a daily devotional, you can run a Facebook ad to make sure that people who are thinking about starting a daily devotion can learn about your page. Now that you see why a Facebook ad may be right for you, let’s talk about the easiest, most basic way to advertise on Facebook. It’s called “boosting” a post. Boosting a post on Facebook is hands down the fastest, and easiest way to get an ad running on Facebook. If you have a Facebook page for your organization, you’ve probably seen the blue button at the bottom of one of your posts that says, “Boost Post.”  If you click on that Boost Post button, that means, you will add a budget and your credit card information, and then Facebook will show that particular post to more people – people not already in your audience. What exactly does that mean? It means when someone is scrolling through Facebook, that post will appear in their “feed” – the list of new posts - whether they follow your page or not. You’re paying for a targeted group of people to see your post. You tell Facebook which audience you want to target.  When you click on that Boost Post button, a new window will pop up and ask you what your objective is, and who you want your audience to be. You’ll see other options too, but for now, I want you to ignore those other things. Let’s keep it simple to start off. The main thing you need to be concerned about as a new Facebook advertiser is your audience. Remember, as a nonprofit organization, your audience is the person you want to help, or it can be your donors, or it can even be people who you want to recruit as volunteers.  For an audience of the person you want to help – the person who needs your nonprofit’s services – think about that person’s age, male or female, where do they live, what are their needs, their problems, their interests? What is going to make them want to click on your ad?  Remember – your audience is always asking the question, “What’s in it for me?”  Make sure you think about that when you’re creating your post that you’re going to boost. And keep it in mind as you tell Facebook who your audience is.  Knowing the answers to these questions makes it clear who to tell Facebook to show your ad to. For a deeper dive into who your audience is, check out Episode 7 of Unlocking Your Nonprofit Potential. Now that you have your audience in mind – let’s go over the step-by-step process for telling Facebook.  (Tip: It will be easier to go through this process on your computer) First, click the “Boost Post” button. Once you click the Boost Post button, a new window will pop up that says    OBJECTIVE and a couple other things. Scroll past those options until you get to AUDIENCE because right now, we’re going to stay focused on only this section of this new window.  When you scroll down to the part of the window that says AUDIENCE, you can choose from one of these options - People you choose through targeting - People who like your page - People who like your page and their friends - People in your local area People you choose through targeting – this means, you can choose specifically who you want to see your post. All you have to do to customize this option is click on the “Edit” button right next to it. This will let you edit the audience’s interests, location, ages, and gender. Once you click Edit, you can choose who you want to see your post. Men, Women, their age range, where they live, and you can even type in something to the “Detailed Targeting” box. This means, you can type in something like “airplane” – select that when it appears in the menu, and then your boosted post will be shown to people who are interested in airplanes. Save your settings once you’ve chosen your targeted audience. People who like your page – I know what you’re thinking. “If they already like my page, why aren’t they seeing my posts automatically?” The simple answer is, there is a LOT of stuff on Facebook. It’s a competitive place. Facebook likes to show people popular posts, so if your post isn’t popular yet, this will help it get there by ensuring that the people who follow your page see your post. People who like your page and their friends – This is a great option if you want to cast your net a little wider than just the people who follow your page. Why? Because many times, people are friends with like-minded people. If someone follows your page, chances are, they have a like-minded friend that will also want to follow your page. Also, as an added bonus, Facebook builds in a little bit of extra credibility for you with this option. When Facebook shows this post to one of your followers’ friends, it will tell them that their friend follows your page. Think about it – aren’t you more likely to engage with someone or something if you know your friend is already part of it?  People in your local area – This is a great option for brick and mortar organizations. If you’re offering services, or you’re a community service organization, this is a great way to get the word out in your area.  After you choose your audience, you need to select the DURATION AND BUDGET.  Your Facebook ad, or in this example, your boosted post, should run for a minimum of 4 days. Facebook won’t let you run an ad for just 1 day at the last minute. They have to approve all ads, which can sometimes take 24 hours (sometimes it only takes an hour), so don’t wait until the last minute to boost a post. Facebook recommends you spend at least $1 a day. You’ll see when you’re going through this process on your computer or your phone (Tip: it’s easier on your computer), how to easily adjust the number of days and the total budget you want to spend.  In this part of your screen, you will also see an Estimated People Reached. This is the estimate of how many people will see your post per day based on how much money and how many days you’ve chosen. If you want more people to see your post, you can go back and add more money to your budget by simply finding the post on your nonprofit’s Facebook page again.  Once you’ve boosted a post, you won’t be able to go back and make changes to the text or image – once it’s posted to your Facebook page, you can’t edit it while it’s boosted, but you can delete it, by clicking those three little dots in the top right corner and selecting “delete from page.” You can also stop your boost, just locate the post on your nonprofit’s page, click on “View Results” and switch the “status” button from Active to Paused. If this is intimidating or you’re worried about making a mistake, now you know how to “undo” a mistake! You have the power to experiment and try something new, because now you have a safety net. You know how to get yourself out of something if you mess up, which means, you can do this! Nothing is holding you back! Okay, so now, we’ve set our AUDIENCE, and DURATION AND BUDGET, we just have to set up PAYMENT. Under the DURATION AND BUDGET section, scroll down to PAYMENT, and add your credit card information. Check over everything one more time, and then click the boost button when you’re ready! And then your post is boosted – now you get to watch the difference the simplest Facebook ad can make for your organization! A few troubleshooting tips: When you boost a post, sometimes you’ll have the option of “add a button” to the post. If you want to do this, the button can say things like “Learn more” and if your audience clicks on it, it will take them to your website. But if you’re not ready to add a button to your boosted post, and you’re seeing that you have the option to do so, just find the little section that says, “Add a button to your post.” Click that little drop down menu below that and choose “No Button.”  Make sure to use a picture and a few sentences with your post. Facebook says, “Posts that feature photos and videos tend to get more engagement than text-only posts.” That’s straight from the horse’s mouth, so find a picture to use with your post, and make sure what you’re writing to go along with it is short and sweet. Get the free guide: What makes a good Facebook and Instagram Post Episode 2 has great tips for creating posts: nonprofitpotential.com/2 If you’re feeling nervous… Don’t be! Think about the reason you want to boost a post. It’s because you want to grow. You want more people to see your post. You want more people to follow your page. You need it because you have something beautiful and amazing and something that will help people and enrich their lives… and this is how you reach people in 2020. This is how it works now. This is just Facebook, and yes, it can be confusing, but you can do this! Remember that! You can do hard things – and now you know how to do this! DM me or email me to let me know how boosting a post went for you. Tip: Print these notes and use them to help guide you through the process of boosting a post! Don’t be nervous. You can do this.  I promise, once you take that first step, the second, third, fourth step – ALL THE STEPS – will come so much easier. All you have to do is click that Boost Post button and start the experiment. There are people who need to see your post, but they don’t know about you yet. Don’t deny them of that help you could give them because of a fear of Facebook. I am so proud of you for getting out of your comfort zone so that you can help someone in need and spread the word about your nonprofit. YOU. ARE. AMAZING. I can’t say that enough. Until next time! Links mentioned in this episode Episode 7 - Who Is Your Ideal Customer Portrait? Episode 2 - Anatomy of a Good Post Get the free guide: What makes a good Facebook and Instagram Post Subscribe, Rate & Review on Apple Podcasts “I love this podcast! The episodes are short, but packed full of practical tips and easy-to-implement action steps…. I learn something every week.” If that’s something you’d say…please rate and review this show today.  You’ll help me reach more people - like you - with tools to help nonprofits reach more people, raise more money and change communities for the good. To subscribe on your iPhone’s Apple Podcasts app, watch this short video. You’ll also see how to rate my show and leave a review. Or, if you want to subscribe on iTunes on your computer, click here to open the Apple Podcasts web page. Then follow these steps: Click on the “Listen on Apple Podcasts” button near the top of the screen. Click on the “Open iTunes App” button in the little window that pops up. (Yes, it’s confusing!) In the iTunes App that opens, click on the “Subscribe” button on the left side under the Unlocking Your Nonprofit Potential logo.  Then click on the words, “Ratings and Reviews”. Click on the “stars” to rate my podcast Click on the “Write a Review” button. If you have any questions – I’m right here for you! Ask away! Send me a message on Facebook or Instagram or send me an email and I’ll happily write you back with an answer! Want something fun to do? Check out the brand new personality quiz, “What’s Your Secret Spice?” It will help you become more confident in yourself and as a leader in your organization with its personalized results. Click here to take the quiz now Sign up here to subscribe to my weekly email. You’ll get encouragement, motivation, tips and new episodes delivered right to your inbox! If links are not visible in your podcast app, visit the Episode Webpage and Show Notes at https://nonprofitpotential.com/50

Episode 100 is here and we can’t believe it! We have interviewed a ton of people over the last few years and while doing so, we have discussed with them how their pasts have shaped who they are today. The background stories are one of our favorite parts of each episode because you can really learn a lot about someone when you understand where they came from and what they have overcome to get to where they are today. So, for this monumental episode, we have decided to flip the script and share our story with you all. Each of us goes back to our roots and discusses our past and how we got to the moment in our life where we crossed paths in our junior year of high school. Our upbringings could not be more opposite as you will hear throughout the episode, but somehow, someway, we found each other and formed an unlikely friendship and brotherhood.   This story was not easy to tell, as we both share some of our most vulnerable moments, insecurities, and struggles, but we wanted to be real with you, so you understand who we are and what we have overcome in our lives. So, we go deep in this one, but we also have many laughs and discuss some of our favorite moments growing up and all the crazy fun times we had together. They say opposites attract and we could not be a better yin and yang example of that. Since we call each other brothers and we don’t look alike, we get asked all the time how that happened and that is hard to tell in a short conversation, so this is the whole narrative. We hope you connect to our story in some way and that it inspires people to not judge a book by its cover but to look past the surface and get to know people for who they really are.   Episode Webpage:  If you enjoyed this episode, check out the photos, show notes, and all the links referenced by going to the episode webpage here: https://poolchasers.link/web-pwu-100  Sponsor Links:  Pentair: https://poolchasers.link/pentair-pwu-100  Primate Pool Tools: https://poolchasers.link/primate-pwu-100  You can follow Pool Chasers below:    Website: https://poolchasers.website/about-pwu  Instagram: https://poolchasers.social/ig-pwu  Facebook: https://poolchasers.social/fb-pwu  FB Group: https://poolchasers.social/fb-group-pwu  Twitter: https://poolchasers.social/twitter-pwu  YouTube: https://poolchasers.social/youtube-pwu  Patreon: https://poolchasers.website/patreon-pwu 

How Are We Doing? We’re here to help you improve your practice, and we want to make sure our content is relevant for you. Click here to share your thoughts. Episode Summary In this episode of the APEX Live Anesthesia Podcast, it’s all about dexmedetomidine. Or, simply… just dex. We’ll discuss its pharmacological properties and share clinically relevant content related to its use in clinical anesthesia. Episode Webpage https://www.apexlive.com/blog/episode-14 Attend an APEX Live Conference Learn more about APEX Live events at www.apexlive.com Legal Disclaimer APEX Anesthesia Review, LLC expressly disclaims any liability in connection with the use of any content in its podcasts, social media posts, and all other published content by any third party. Music by Eino Toivanen, kongano.com

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The gang gets Nathan Mansour back on the Pod to discuss our favorite logos that have been lost to history. We also get an opportunity to discuss some hypothetical scenarios that you won't want to miss! Click on "Episode Webpage" to view logos discussed.