Podcasts about Insight Out

Travis Brown jumped up to 90,000 followers on Instagram in just six weeks, and he's joining us on today's Insight Out episode to give YOU the tools you need to make that happen on your own social media platform.  As we dive into how his hit idea Pod Decks came to fruition, media consumption, the pressure to create viral content, secrets to a great hook, and more, you'll learn about his journey to his multitude of business endeavors, how he hopes to help fellow content creators, and get a peek into his own content creation process.  You don't want to miss out on this opportunity to hear about how the man who lived and breathed podcasts broadened his business and his audience!  Let's Meet Our Guest Travis Brown is a social media content creator, keynote speaker, and Social Boom coach who believes in helping creatives, entrepreneurs, and business-minded individuals of the world reach their audience and their goals. While his own social media content focuses on business and income-inspired content (beginning with his unique tagline “Here's a business idea – do something with it!”), his work for Social Boom centers on supporting and encouraging the rapid growth of anyone he seeks out his expertise.  Here's What You'll Learn How to manage your expectations and anxiety for your own creative output (3:30) Why testing your strategies before committing to them is important (9:50) Mindless scrolling vs. conscious consumption (17:00) How to do your research in this field and why it's essential (42:10) Brown's tips for crafting hooks and calls to action (45:08) His top two tools for content creation right now (57:23) Where you can find his content, a community of like-minded individuals, and resources for your own growth (1:00:18) Travis Brown's Thoughts on Content Creation & Research Media Consumption: Manage the habit (and comparison) by setting a timer before you scroll.  Pay attention to what's working and what draws you in. Use this time to research! Creating Content: Let go of the expectation that your content needs to always succeed or go viral. Manage your anxiety about the pressure so you can create freely!  Do your research by paying attention to popular content, hooks, etc.  Define your outcome. What are people going to get from consuming your content? Test your ideas to see what works and what doesn't.  Once you find what works, stick with it! Your hook should remain constant, and keep your content within your niche.  Crafting a Hook: Your hook can play on people's fear of missing out, be a listicle, or even work to relate to your audience.  Whichever you choose, you want to draw them in with a big statement that requires a reveal. After your big statement, offer your audience that instant gratification with an answer! If you wait around to reveal, you risk losing their attention.  How to Research on TikTok: Open TikTok and filter by content made in the last three months and “most liked” content. This will show you what's working RIGHT NOW.  Look around and pay attention to hooks, video formatting, graphics, etc.  Let this inspire you and fuel the success of your own content!  Quotes Billy Samoa Saleebey “Sometimes you gotta slow down to speed up.” “Being able to pivot is a superpower.” Travis Brown “You don't need more information. You need more action.” “Nobody cares; we're just making chairs.” (Originally Chris Ballew) “Research gives me a lottery ticket with five of the numbers already filled out.” “Virality comes from predictability, not creativity.” Resources & Links to Travis Brown's Socials  Travis Brown Instagram: @travisbrown (If you DM “pm22” to Travis on Instagram, you'll receive his 10,000 Follower Blueprint book.) Social Boom: https://www.socialboom.club/signup Travis Brown's Everyday Tools: Capcut: A free resource for adding captions to music, videos, etc.  Copy.ai: A tool for generating ideas for blogs, emails, etc.  Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the key to standing out in a noisy world isn't about shouting louder or spending more money? What if it's about embracing the crazy? In this episode of Insight Out, I sit down with Mark Schaefer, one of the sharpest marketing minds on the planet, to uncover the secrets of audacious marketing in an AI-dominated world. Mark, a New York Times bestselling author and marketing strategist, reveals how businesses can outshine the competition by tapping into the most uniquely human qualities crazy ideas, awe-inspiring experiences, and stories that people can't help but share. But here's the twist: What if the future of marketing isn't about algorithms, but about out-humaning AI? What if the most powerful tool in your arsenal is your ability to create something so bold, so unexpected, that it stops people in their tracks? Mark shares jaw-dropping stories from his new book, Audacious, including how a drone show in the Texas sky left an entire restaurant in awe, and how a brand called Liquid Death turned the water industry on its head by embracing the taboo. What's your audacious idea? What bold, crazy, unforgettable story will you create to stand out in a world drowning in noise? Tune in to this episode to find out how you can start today. In this episode, you will learn the following: How to create marketing moments that stop people in their tracks. Why awe is the secret ingredient to unforgettable branding. How to disrupt traditional narratives and break taboos like Liquid Death. The five-act storytelling structure that makes ads stick. How to turn customers into passionate brand advocates through word-of-mouth marketing. In This Episode: [01:33] Introducing Mark Schaefer [03:54] The impactful drone show [13:21] The role of awe in marketing [21:34] Liquid Death: A case study in bold marketing [25:02] From flat to 3D marketing [26:11] Innovative storytelling in unexpected places [26:56] Creative marketing on a budget [28:34] The power of experiential marketing [29:15] The role of education in marketing [31:49] The art of storytelling in advertising [37:09] Systematic word-of-mouth marketing [44:37] The impact of social objects in marketing [48:09] Final thoughts and takeaways Notable Quotes [01:06] “Most marketing today is boring. It's predictable, it's ignorable. But standing out isn't about spending more money or shouting louder—it's about doing something truly different.” – Billy [02:55] “Instead of playing it safe, instead of doing what you think you're supposed to do, we're going to talk about how you actually stand out.” – Billy [10:49] “AI can be competent, but it can't create human connection. If you're just competent, you're vulnerable—because competent is ignorable.” – Mark Schaefer [37:09] “Word of mouth marketing is the most powerful form of marketing, yet most brands don't have a system for it. It's time to change that.” – Mark Schaefer [44:37] “The best marketing isn't just seen—it's experienced. People remember the emotions, the moments, and the stories, not just the ads.” – Mark Schaefer Resources and Links Mark Schaefer Website Audacious: How Humans Win in an AI Marketing World The Marketing Companion Billy Samoa Facebook X (formerly Twitter) Instagram LinkedIn YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Insight Out podcast, I have an insightful conversation with Jacqueline Snyder Founder and CEO of The Product Boss, and the Shop 1-in-5 Pledge. We discuss key strategies for product-based businesses, like understanding your niche market and tailoring products to meet specific customer needs. Jacqueline shares insights from her own journey with Cuffs Couture, highlighting the importance of market research and customer understanding. We also touch on effective brand messaging, standing out in crowded markets, and the benefits of focusing on core products. Jacqueline mentions Stanley's success story, focusing on their use of influencer marketing and irresistible offers for customers. Lastly, Jacqueline reflects on personal growth, crediting mentorship for part of her development. In this episode, you will learn the following: Importance of understanding the niche and ideal customer in a product-based business Tailoring products to meet specific customer needs and desires Leveraging personal experiences and upbringing to drive entrepreneurial spirit Identifying niche market opportunities and leveraging unfair advantages Foundational pillars of starting a product-based business Developing a listener avatar and nailing down brand messaging Standing out in a crowded market and matching the target buyer avatar with the product Differentiating oneself in a crowded market and understanding customer needs, wants, and desires Nailing the offer and pricing, focusing on best-selling products Leveraging influencer marketing, creating irresistible offers, and building an audience and community In This Episode: [00:01:53] - Introduction to Jacqueline Snyder. [00:03:06] - Influential Family. [00:05:09] - Early Entrepreneurship. [00:07:54] - Creating Cuffs Couture. [00:11:50] - Nailing the Niche. [00:15:55] - Ideal Customer Avatar Exercise. [00:18:54] - Developing a Listener Avatar. [00:19:24] - Niche Down and Core Product. [00:20:52] - Brand Messaging and Standing Out. [00:27:52] - Market Research and Branding. [00:31:49] - Offer Strategy and Hero Products. [00:37:39] - The Stanley Mug Success Story. [00:39:43] - Creating Irresistible Offers. [00:41:43] - Driving Demand and Community Engagement. [00:43:45] - Nailing the Marketing. [00:47:17] - Directing Customer Action through Marketing. [00:48:02] - Mindset and Personal Growth. Notable Quotes  [14:31] "You have to come up with exactly who that person is and what the pain point is you're solving with the product." - Jacqueline Snyder [38:12] "Stanley is so cool because 110 years later, they jumped from a $90 million a year company to $750 million last year off of this new product."” - Jacqueline Snyder [39:43] "One way that I see people creating irresistible offers is by creating scarcity of product, right? So creating demand, creating this FOMO sort of feeling." - Jacqueline Snyder [41:43] "People are voyeuristic; they want to see behind the scenes. They want to see how things are made." - Jacqueline Snyder Resources and Links Jacqueline Synder https://www.linkedin.com/in/jacqueline-snyder-tpb/ https://www.instagram.com/theproductboss/ https://www.youtube.com/@TheProductBoss Website designerconsultingcoop.com/ theproductboss.com Billy Samoa https://www.facebook.com/BillySamoaSaleebey/ https://twitter.com/BillySamoa https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ This is an encore episode and was originally published on April 12, 2024. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if I told you that while the world has undergone profound changes, our leadership approaches have remained largely stagnant? What if, instead of relying on hierarchical structures and top-down directives, leaders embraced a more effective approach based on trust and inspiration? In this episode of the Insight Out, I have the pleasure of sitting down with none other than Stephen M.R. Covey, a renowned author and an authority on leadership. We dive deep into the transformative power of trust and how it serves as a cornerstone of inspiration in leadership. Covey draws a stark contrast between the antiquated command and control style and the trust and inspire approach, which he passionately advocates for as being crucial in today's world, especially when dealing with knowledge workers. Throughout our conversation, Covey shares personal anecdotes and real-world examples that bring his concepts to life. Such examples are the leadership styles of Microsoft's CEO, Satya Nadella and the leadership approach of Zoom CEO Eric Yuan which epitomizes the principles we discuss. He then breaks down the three stewardships of a trust and inspire leader—modeling, trusting, and inspiring. Each of these plays a vital role in not just leading but empowering others to reach their full potential. Covey doesn't just leave us with theory; he offers practical advice on how to build agreements that lay the foundation for a collaborative and empowered workplace. Join us as we explore these insightful themes and let's uncover how trust and inspiration can reshape the landscape of leadership In this episode, you will learn the following: Leadership and its impact on individuals Shifting from command and control to trust and inspire leadership The principles of trust and inspire contrasted with command and control The importance of self-awareness and a shift towards trust and inspire leadership The barriers to becoming a trust and inspire leader The three stewardships of a trust and inspire leader: modeling, trusting, and inspiring In This Episode: [10:20] Tapping into untapped potential [18:08] Command and control vs. trust and inspire [20:37] Trust and inspire [25:02] Barriers to becoming a trust and inspire leader [35:23] Inspiring confidence in others [38:35] Trust as human motivation [40:17] Microsoft's Satya Nadella as a trust and inspire leader [41:32] Modeling behavior [43:54] Inspiring leadership [45:24] The power of trust [52:01] Building trust through Co-Creation [54:00] The leadership style of Eric Yuan, CEO of Zoom [55:02] The power of modeling in leadership [59:46] Stephen M.R. Covey's motivation for trust and leadership Notable Quotes  [21:07] "We light the fire within; that fire once lit can burn on for months, if not years, without the need for constant external stimuli." - Stephen M. R. Covey [22:10] "To operate with a command and control style is like trying to play tennis with a golf club; it's not relevant to the game being played."- Stephen M. R. Covey [36:25] “Leadership is communicating people's worth and potential so clearly. That they come to see it in themselves.” Billy Samoa] [47:22] "When you trust people, they grow, they develop, and they become their best selves because they develop new capabilities." - Stephen M. R. Covey [51:43] “I believe in our world today, not trusting is more often the greater risk.” Stephen M. R. Covey Resources and Links Stephen M. R. Covey https://trustandinspire.com/ https://www.linkedin.com/in/stephen-m-r-covey-6400191a5/ https://x.com/StephenMRCovey https://www.instagram.com/stephenmrcovey/?hl=en Billy Samoa https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ Mentioned Books Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others The SPEED of Trust: The One Thing that Changes Everything This is an encore episode and was originally published on April 26, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us for a riveting episode of Insight Out with Brenden, a dynamic speaker and social media sensation. In this episode, Brenden shares the secrets behind his viral content on Instagram, delving into the meticulous process of scriptwriting and content creation. He reveals the importance of timing and consistency in video length, drawing on his experience to illustrate how these factors contribute to the success of his videos. Brenden also provides a behind-the-scenes look at his creative process, distinguishing between prepared and impromptu scripts. Learn how he leverages podcast appearances to generate content effortlessly and the fascinating strategy of rehearsing and rewriting scripts multiple times to ensure maximum impact. Discover Brenden's unique approach to brainstorming ideas using collective brainstorming with his network, emphasizing the value of seeking input from various sources. Whether you're a seasoned content creator or just starting, Brenden shares practical tips on batching content creation, finding your creative zone, and maximizing efficiency. Don't miss this episode to gain insights from a seasoned pro and elevate your content creation game. Here's what you can expect in this episode: Brenden Instagram Strategic Plan and Investment (2:49) Content Format and Formula (8:16) Accelerating Follower Growth (12:08) Two schools of thought on entrepreneurship (14:44) Content Formats Tried and Tested: Learning from Failures (20:01) Key Elements of Viral Video Success (24:30) The Duct Tape Painting Analogy (26:30) Setting Goals and Strategy for Future Growth (30:15) Audience Retention and Watch Time (34:16) Brenden's creative process involves planning and crafting compelling content (36:37) Collective brainstorming for effective problem-solving through networking (40:31) The importance of consistent posting and leveraging classic content to maintain audience engagement over time (44:10) Here are 3 key takeaways that you can apply to elevate your content game: Understand the crucial role of framing your message — Your communication shapes the viewer's perception. Maximize your media budget by reposting high-performing content and continually testing new formats to find what resonates with your audience. Dedicate focused time to creating a consistent pipeline of content — consistency leads to quantity and quality that pays off in the long run. Notable quotes: “When there are polarizing viewpoints and you take a stand, you have to have a point of view. You have to have a perspective on things” - Billy (8:26) “If you're trying to please everyone, you please no one. And how do you know you've made it when you got haters, when you got people who are gonna troll you” - Billy (8:33) “Love me or hate me. You watched and that's all you could ever do” - Brenden (10:42)  “Life was about being successful and having a lot of fun and making a big difference in the world” - Brenden (24:19) “Imagine that you're in a house and there is a painting in your house... And the analogy is really just to teach that communication is all about framing. You could have the best information in the world, but if you share it... people won't value you for the work that you do because you don't communicate effectively” - Brenden (27:00) Resources Brenden: Website: https://mastertalk.ca/ Social Media https://www.linkedin.com/in/brendenkumarasamy/?originalSubdomain=ca https://www.youtube.com/c/mastertalks https://www.instagram.com/masteryourtalk/ https://www.tiktok.com/@masteryourtalk https://twitter.com/masteryourtalks Billy: https://twitter.com/BillySamoa https://www.instagram.com/billybelieve/ https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw https://www.linkedin.com/in/billysamoa/ This is an encore episode and was originally published on February 10, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices

What keeps a digital business moving and thriving, and what makes it truly valuable?  Blake Hutchison, CEO of Flippa, is joining me on this episode of Insight Out to break down his role at Flippa, his experience over the last 20 years, and the variables that influence the value of businesses in the market. He touches on the importance of looking at growth, average order value, refund rate, cost base, etc., when evaluating how much to buy and sell a business for and some patterns that have emerged over the last few years.  The team he leads at Flippa supports business owners in their exit or their introduction to possible new business ventures. In short, he helps them make an existing business their own and then, a little further down the road, understand how to optimize the organization financially and systemically!  In this episode, we discuss: How Flippa works in terms of buying and selling (2:43) Blake's entrepreneurial journey and selling his business in 2015 (5:15) How data allows Flippa to check the pulse of successful businesses across the globe (9:06)  Flippa's evolution with value assessment (14:46) Common themes that Blake has noticed in this market (19:53) How to get involved with the platform (23:36) Blake shares some inspiring success stories (28:55) The most lucrative businesses for entrepreneurs today (32:24) How to know the ways a business needs to expand & grow (37:12) The future of digitally-based businesses (39:25) Notable Quotes: “So what I encourage everyone to do is find a business model that they can imagine themselves having a skill set that they orient well too. And then secondly, find a category that they know they're gonna be passionate about for long enough that they've got the resilience to get through that stabilization period…” – Blake (26:07) “It's better to go slow. It's a marathon. It's not a sprint. If you treat it as a sprint, chances are you're going to make some bad decisions.” – Billy (28:40) “Age is a factor in evaluation, by the way, because it gives you some predictability. And buyers and investors love predictability.” – Blake (30:40) “You don't actually have to know tech to buy a digital asset.” – Blake (43:31) Resources & Links: Blake Hutchison  LinkedIn: https://au.linkedin.com/in/blakehutchison  Twitter: https://mobile.twitter.com/blakenow  Flippa: https://flippa.com/  Billy Samoa Saleebey  LinkedIn: https://www.linkedin.com/in/billysamoa  Email: billy@podify.com and saleebey@gmail.com  Insight Out  Website: https://insightoutshow.com/ This is an encore episode and was originally published on December 23, 2022 Learn more about your ad choices. Visit megaphone.fm/adchoices

As the world of technology rapidly evolves, so do the possibilities of Artificial Intelligence (AI) applications. We are now on the cusp of an AI revolution that has the potential to revolutionize every aspect of our lives. But how do we use AI in a way that serves us, not at our detriment? In this episode, Cory Lopes-Warfield is back on Insight Out and he outlines the potential of AI and how to best utilize its capabilities.  Meet Cory Lopes-Warfield, Cory is a Linkedin influencer and has amassed nearly 500k followers on Linkedin. He has trained some of the other influencers on the platform and works with individuals looking to expand their influence on Linkedin. In addition, Cory is an early adopter expert of ChatGPT-3 and a leader in the tech world. Cory has been exploring the power of ChatGPT-3 and has seen its potential to revolutionize the way we work. He was enthralled by the possibilities of AI when he first encountered it, and he quickly realized its immense potential. Cory dedicated himself to learning AI and used its power to create amazing outcomes like business plans, resumes, and even a virtual avatar to help others reach their goals. With the introduction of GPT4, Cory is optimistic that AI can be used to improve the lives of people worldwide, from reducing greenhouse emissions to helping those who cannot afford coaching. He is determined to use AI to bring people together and create a better future. Tune in now to discover the fascinating and powerful implications of AI applications  Here's what Cory and I cover: Cory shared some of the Powerful use cases of ChatGPT in his own exploration (00:06:30) What are the differences of ChatGPT3 and ChatGPT4 (00:11:40) What advice would Cory have for somebody who is wanting to use AI and ChatGPT (00:15:25) Microsoft is about to embed OpenAI technologies into their office suite, and their search engine Bing (00:19:28) What if AI can bring us closer together and provide us with basic income and a shared economy (00:27:30) How AI will change the way we as humans think about creativity (00:33:40) Cory shared other useful platforms (00:41:55) Here are the steps you need to follow to also get maximized efficiency: 1. Ask Chat GPT to act as an expert in a specific field 2. Give it a detailed prompt and be specific 3. Ask it to format its response in a specific way (e.g. in bullet points or a drop-down table) You can find Cory: Personal website: https://coryconnects.com/ Company website: https://shedwool.com/ Linkedin: https://www.linkedin.com/in/corywarfield/ Instagram: Coryconnects Twitter: @cory_warfield Connect with me: Email Addresses: billy@podify.com and saleebey@gmail.com LinkedIn: Billy Samoa Saleebey Instagram: billysamoa Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497 Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you feeling stuck in life, like a pumpkin in a jar? You're not alone. Many people suffer from a “mistaken identity”, not realizing their true potential or the power of their own dreams. This week on Insight Out, Doug Dane is here to show us how to use the Mistaken Identity Model to get self-discovery, freedom, and success. He's been able to beat the odds and find success in his own life, despite the trauma of physical, emotional, and sexual abuse he experienced as a child. He will share how to break free from limiting beliefs to discover his true self and how he transformed his life, breaking free from the oppressive jar of his past and inspiring others to do the same. Through the stories of Gandhi, mentors, and books like Think and Grow Rich, Doug was inspired to take control of his life and find who he truly was. He faced his fears and story and through this, discovered his purpose. This journey taught him that everyone has a special gift and that one can change their story and the world. Meet Doug Dane, Doug is the author of Mistaken Identity, a mentor for leadership, business, and mindset. Doug has spent over 25 years coaching people to improve their results and feel better about themselves so they can stop hiding and start living. He's on a mission to show people how to let go of their past so they can create a better life for themselves, their families, and the world.  Have you ever grappled with attaining self-realization, autonomy, and success? Then this episode is for you. Tune in now to uncover the power of transformation! Here's what Doug and I cover: What inspires Doug about the great leader Gandhi. (00:03:00) How did a young Doug Dane survive the abusive environment he was brought up in and then go on to achieve success?(00:05:28) The Pumpkin a Jar story. (00:12:41) How can people break free from their mental programming and limiting beliefs to follow their hearts and discover their real Identities? (00:15:40) Why you need to have clearly defined goals. (00:19:56) The importance of believing in ourselves. (00:26:00) Why you need to have a healthy self-image (00:29:26) How should we think about goals? (00:36:22) The importance of discipline to develop good habits (00:40:00) How to set mindset (00:47:53)  Why you don't have to go looking for your calling. (00:53:00) Notable quotes:  “The average person tiptoes through life hoping to make it safely to death” - (0012:22) ‘'We're kind of like pumpkins in a jar'' - (00:12:31) “There's nothing wrong with you. The only thing that's wrong is what you believe about yourself or about the way you should approach the world. One of the chapters is called Stop Shooting on Yourself” - Doug (00:18:29) “Just because someone loves you doesn't mean they give you good advice” - Billy quoting David Meltzer (00:25:07) Rather than fighting the existing reality, why not create a new model that makes the existing reality obsolete?” - Doug (00:28:02) “Energy comes from a desire” - Doug (39:00:25) “Mindset is an action. It's not a thing” - Doug (00:50:02) “If you're busy out there searching online and on dates, trying to find the love of your life, they can't find you because you're moving all around” - Doug (00:53:20) “Take an action, and you get a reaction” - Doug (00:56:00)  Resources & Links: Doug's Website: dougdane.com Doug's Book: https://www.dougdane.com/mistakenidentity Doug on Social Media: https://www.linkedin.com/in/dougdane/ https://twitter.com/dougdane https://web.facebook.com/dougdaneofficial https://www.instagram.com/doug.dane/?hl=en https://www.youtube.com/@DougDaneCoaching Billy Samoa Saleebey  LinkedIn: https://www.linkedin.com/in/billysamoa  Email: billy@podify.com and saleebey@gmail.com  Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497 This is an encore episode and was originally published on February 10, 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever had to lead a project without being the official leader? Lots of people have. Today, unofficial project managers are like secret heroes. But how do they do it without the fancy title or training? Let's find out together. In today's episode of the Insight Out podcast, I am joined by Kory Kogon, Vice President and Content Development and Bestselling Author at FranklinCovey.  During our conversation, we talk about her book Project Management for the Unofficial Project Manager and insights on project management and leadership. Kogon emphasizes the importance of leading people, setting clear expectations, and effectively closing projects. She advocates for learning from retrospectives and choosing the right project management tools that align with project principles. Kogon also discusses the integration of waterfall and agile methodologies, stressing the significance of aligning projects with organizational values. She concludes by highlighting the mindset of value, people, and process as the key to success for project managers. In this episode, you will learn the following: Understanding the productivity paradox in the knowledge worker era The significance of leading with clarity and purpose, regardless of position The benefits of conducting retrospectives for continuous learning and improvement Key to success for unofficial project managers Advice on choosing project management tools that align with key principles The value plus people plus process mindset In This Episode: [03:14] - Introducing the productivity paradox [04:14] - Changes in society and productivity [06:25] - Tips for making high-value decisions  [06:36] - The five choices for project management [08:18] - Update on of the book [10:11] - Unofficial project managers and their challenges [11:55] - Pitfalls causing project failures [14:15] - Tips to improve engagement  [19:36] - Discoveries and surprises in research [23:50] - Self-awareness and Leadership [24:54] - Actionable insights from the book [27:33] - Postmortem and debrief [30:59] - Selecting project management tools [35:15] - Blending Waterfall and Agile [38:16] - Defining value in project management [41:46] - Leadership Mindset in Project Management Notable Quotes [04:37] "Now we're in the knowledge worker world where we're paid to think, innovate, create, and execute." -Kogon   [04:51] “It's no longer about time management. It's more about how do I make the best decisions” -Kogon [14:34] “The overarching mindset for a leader needs to be that it's the value of the project plus people plus process equals project success.”-Kogon [29:16] "Recognizing people and letting them know that they did a good job lights up their brain more than if you gave them cash."- Kogon  [[42:19] “If you want to change behavior or little, work on your behaviors, but if you want quantum leaps in behavior, work on your mindset.” -Kogon Resources and Links Kory Kogon https://www.linkedin.com/in/kory-kogon/ https://www.franklincovey.com/ Billy Samoa  https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ Mentioned Book Project Management for the Unofficial Project Manager This is an encore episode and was originally published on March 2, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever watched a viral video on social media and wondered how it captured millions of views? What magic formula did the creator use that made you hit the share button without hesitation? In today's episode of Insight Out, I'm thrilled to have Joel Lalgee, a social media sage and content wizard, especially when it comes to making waves on platforms like LinkedIn and TikTok. In this episode, we discuss the craft behind viral content, the importance of developing a recognizably unique voice, and the strategies for keeping viewers hooked from the first second. Joel shares the invaluable insights he gained from his triumphs on TikTok and LinkedIn. We explore the world of social media algorithms, discover what makes posts attention-grabbing, and look into the effectiveness of niching down to create impactful, resonant messages. Joel opens up about the balance between entertaining and informative content, the value of engaging directly with your audience, and the relentless pursuit of improvement through content iteration. Tune in now, and gain the knowledge you need to make your content truly stand out. Here's what you can expect in this episode: Loving content creation means consuming and understanding it. - (06:01) Social media platforms focus on revenue through ads. - (13:30) The Power of Niching Down - (19:10) Joel covers LinkedIn credibility and text in videos for attention. (20:18) Simplify speech and writing for more impact.- (25:03) Competition for attention in content creation. - (30:06) Blocking time for priorities in calendar is key for building a brand. - (34:00) Using funny, entertaining content for marketing strategy. - (38:50) Monetizing meme accounts and TikTok challenges, preferring content monetization - (47:20) Building relationships through unique content is essential. - (57:07) Focus on real relationships, not just gaining followers.- (1:04:19) Key insights: Mastering the perfect hook, line, and sinker for your videos Riding the hashtag highway to get your content seen Time juggling like a boss between work, family, and content creation Real talk on the common facepalms content creators make Notable quotes: “At a certain point, you have to just do some of this stuff... you've got to do it as well and test it out.” (10:46) - Joel “After four years of just creating content, I just don't care... I'm just more interested in what works and what doesn't.” (11:10) - Joel “Once I get past that three to five-second mark... whatever I say after that doesn't matter as much... So that's what I think of with a good video.” (20:23) - Joel "You're not just competing against other people on LinkedIn, you're competing against Instagram, Snapchat, YouTube, Hulu, Netflix, the news, the newspaper, every podcast in the world. Everybody's competing for that same thing." (39:29) - Joel “At the end of the day, if you just do trending stuff all the time, you're never gonna really create like something that people recognize because it's just they're following the trend. They're not following you.” (46:58) - Joel "having a point of view is so important. And whatever the point of view is, a point of view is what's going to get the conversation going." (48:45) - Joel Resources Joel: Joel's Company Website: https://www.therealestrecruiter.com/ Social Media https://www.linkedin.com/in/joellalgee/ The_realest_recruiter https://www.youtube.com/@Therealestrecruiter https://www.instagram.com/the_realestrecruiter/ https://twitter.com/Humanheadhunter Billy Samoa  https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ This is an encore episode and was originally published on February 2, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever found yourself scrolling through your LinkedIn feed, connecting with professionals left and right, only to realize that your network feels more like a collection of random profiles than a genuine community? In today's episode of the Insight Out podcast, I am excited to be joined by Liam Darmody, a personal branding consultant with a wealth of knowledge on leveraging LinkedIn for building authentic relationships.  In our conversation, we delve into the value of human connections, the power of conversation, and LinkedIn's community aspect. Liam advises enjoying content creation without being hindered by engagement metrics, treating it like a journal. He shares his transition from corporate to consultancy, emphasizing the importance of building connections and attracting meaningful relationships. Liam and Billy discuss LinkedIn strategies, the role of analytics, and the importance of engaging with comments as part of building a community. They also pay homage to influential LinkedIn figures like Andy Foote and John Espirian, highlighting the importance of learning from experienced users and sharing content authentically. In this episode, you will learn: The art of authentic connections and personal insights The importance of human relationships LinkedIn: The serendipity manifestation platform Why every post is a networking event Paying homage to LinkedIn influencers The role of analytics in content strategy The joy of content creation The efficiency of posts In This Episode: [00:10] Building authentic relationships on LinkedIn [00:28] The role of insights in personal growth [04:26] Transitioning from corporate to personal branding consultancy [08:20] Reflection on the journey of building a business and a flashback to a pivotal moment in 1997 [11;12] The power of human connections [11:40] LinkedIn as a serendipity manifestation platform [14:50] The power of conversation on LinkedIn [18:38] Relationship with LinkedIn OGs [19:27] Understanding LinkedIn community [24:37] The power of engagement metrics [26:21] Analyzing content performance [32:22] Experimenting with posting frequency [31:22] Importance of human connection [37:03] Studying engagement metrics [37:42] Building engagement [38:36] Tracking engagement [39:34] The power of conversation [41:17] Content creation strategy [43:10] Efficiency in content creation [45:36] Creation process [49:39] Experimentation and enjoyment [52:12] Liam's engagement strategies [56:38] Increasing visibility through early comments  [57:53] Effectiveness of reposting in gaining traction on social media Notable Quotes [11:56] "Once you get to a place where you don't feel inhibited and you feel like I'm just going to be myself and I'm going to invest in the people that find that to be worth paying attention to, it shifts your perspective and your experience on this platform significantly."- Liam  [16:51] "Every post is an opportunity to start a conversation with people who are passionate about that topic and who have a lot of value to add, and you're sort of the host of that conversation." -Liam  [31:53] "For me, I consider a successful post one that starts a lot of conversation."- Liam [37:42] "There's no slight on you; it doesn't mean that you're any less of a human being. You're just sharing content that is valuable to you, and some people might see it and react, some people might not." - Liam [39:38] "When somebody shows up to your post and leaves a thought in the form of a comment, respond to it. They're doing you a favour”-Liam Resources Liam Darmody https://www.linkedin.com/in/liamdarmody1/ Billy Samoa https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ This is an encore episode and was originally published on January 26, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices

Travis Brown jumped up to 90,000 followers on Instagram in just six weeks, and he's joining us on today's Insight Out episode to give YOU the tools you need to make that happen on your own social media platform.  As we dive into how his hit idea Pod Decks came to fruition, media consumption, the pressure to create viral content, secrets to a great hook, and more, you'll learn about his journey to his multitude of business endeavors, how he hopes to help fellow content creators, and get a peek into his own content creation process.  You don't want to miss out on this opportunity to hear about how the man who lived and breathed podcasts broadened his business and his audience!  Let's Meet Our Guest Travis Brown is a social media content creator, keynote speaker, and Social Boom coach who believes in helping creatives, entrepreneurs, and business-minded individuals of the world reach their audience and their goals. While his own social media content focuses on business and income-inspired content (beginning with his unique tagline “Here's a business idea – do something with it!”), his work for Social Boom centers on supporting and encouraging the rapid growth of anyone he seeks out his expertise.  Here's What You'll Learn How to manage your expectations and anxiety for your own creative output (3:30) Why testing your strategies before committing to them is important (9:50) Mindless scrolling vs. conscious consumption (17:00) How to do your research in this field and why it's essential (42:10) Brown's tips for crafting hooks and calls to action (45:08) His top two tools for content creation right now (57:23) Where you can find his content, a community of like-minded individuals, and resources for your own growth (1:00:18) Travis Brown's Thoughts on Content Creation & Research Media Consumption: Manage the habit (and comparison) by setting a timer before you scroll.  Pay attention to what's working and what draws you in. Use this time to research! Creating Content: Let go of the expectation that your content needs to always succeed or go viral. Manage your anxiety about the pressure so you can create freely!  Do your research by paying attention to popular content, hooks, etc.  Define your outcome. What are people going to get from consuming your content? Test your ideas to see what works and what doesn't.  Once you find what works, stick with it! Your hook should remain constant, and keep your content within your niche.  Crafting a Hook: Your hook can play on people's fear of missing out, be a listicle, or even work to relate to your audience.  Whichever you choose, you want to draw them in with a big statement that requires a reveal. After your big statement, offer your audience that instant gratification with an answer! If you wait around to reveal, you risk losing their attention.  How to Research on TikTok: Open TikTok and filter by content made in the last three months and “most liked” content. This will show you what's working RIGHT NOW.  Look around and pay attention to hooks, video formatting, graphics, etc.  Let this inspire you and fuel the success of your own content!  Quotes Billy Samoa Saleebey “Sometimes you gotta slow down to speed up.” “Being able to pivot is a superpower.” Travis Brown “You don't need more information. You need more action.” “Nobody cares; we're just making chairs.” (Originally Chris Ballew) “Research gives me a lottery ticket with five of the numbers already filled out.” “Virality comes from predictability, not creativity.” Resources & Links to Travis Brown's Socials  Travis Brown Instagram: @travisbrown (If you DM “pm22” to Travis on Instagram, you'll receive his 10,000 Follower Blueprint book.) Social Boom: https://www.socialboom.club/signup Travis Brown's Everyday Tools: Capcut: A free resource for adding captions to music, videos, etc.  Copy.ai: A tool for generating ideas for blogs, emails, etc.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode, I'm so excited to share a segment from my guest appearance on the Insight Out podcast, hosted by the incredible Billy Salesby, where I share insights from my own journey with my product business, Cuffs Couture, to help you hone in on the foundational pieces you need to nail if you want to have a successful business.We discuss key strategies, such as understanding your niche, nailing your ideal customer avatar, tailoring products to meet your customers' desires, and creating irresistible offers that make your brand stand out in a crowded market. Plus I'm sharing actionable tips on perfecting your brand messaging, pricing, and product focus. You'll also hear me dive deeper into my personal growth journey and the pivotal role mentorship has played to help get me where I am today. Don't miss out on these invaluable insights that can help you grow your business beyond your wildest dreams! Resources:Want to know what makes a successful product-based business? I'm hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot's Inbound Conference Visit INBOUND.com to see the lineup and grab your tickets today. HubSpot Inbound ConferenceImperfect Action Listen to Imperfect Action wherever you get your podcasts. Imperfect Action

Who do you look up to the most? Is it a superhero from a comic book, a famous athlete, or a historical figure? We often forget the everyday heroes who quietly make a big impact on our lives. Our dads, the real-life heroes in our families, shape who we become, teach us important values, and help us navigate life's twists and turns. In today's episode of the Insight Out podcast, I have the pleasure of having a conversation with Paul Epstein. Paul has a remarkable background as a former top-tier executive in both NFL and NBA organizations, and he's also a two-time bestselling author of the books "The Power of Playing Offense" and "Better Decisions Faster." His exceptional achievements in 2022 earned him a spot among SUCCESS magazine's prestigious list of accomplished thought leaders, sharing the spotlight with well-known names such as Tony Robbins, Brené Brown, Gary Vaynerchuk, and Mel Robbins. Furthermore, Paul's work has received significant recognition and media coverage, being featured on major platforms like ESPN, NBC, Fox Business, and USA Today.  In our conversation, Paul shares powerful stories about the impact his parents had on his life, shaping his core values of growth, impact, courage, authenticity, and belief. He discusses his father's influence on his students and his mother's courage in the face of adversity. Paul also talks about his journey from a successful sports manager to a more authentic self, acknowledging the role of his executive coach, Suzanne, in this transformation. He introduces the "head heart hands equation" for decision-making and discusses the importance of personalizing and internalizing values. The episode highlights the significance of authenticity, self-reflection, and making better decisions faster. Key Takeaways The power of belief: Small acts of kindness and belief in others can have a profound impact.  Courage as a superpower: Drawing inspiration from personal stories of courage can empower us.  Defining core values: Identifying and living by our core values can guide our decisions and lead to personal growth. The journey to authenticity: Staying true to ourselves and not selling out is crucial for personal fulfilment. Navigating decisions: The "head heart hands equation" can help align our mindset, authenticity, and actions for better decision-making. In This Episode: [05:30] Age 19: A pivotal and life-changing moment [07:42] Real leadership and impact [09:44] Courage modelled by Paul's dad [09:51] Courage as a superpower [12:13] The ripple effect of small acts [14:10] Finding and living your core values [20:31] The beauty of the journaling process [22:02] The importance of memorializing and defining values [26:23] The impact of belief and humility [32:18] Feeling off despite winning [34:09] Feedback on not caring about the team [37:12]Overcoming self-limiting beliefs [40:31] The audit and self-reflection [41:49] The Jerry Maguire leap [44:00] The head-heart-hands equation Notable Quotes [00:11:00] “Courage is standing tallest when fear and risk are highest” -Paul [00:14:29] “Confidence is the Annie that we need to make better decisions faster. Confidence is the Annie to play. If you want to play offence in a world that is largely stuck on defence and so confidence is the through line.” -Paul [00:27:16] "I want to surround myself with people that do what they don't want to do in the unseen hours because they believe in it and because they care about it. That, in a sentence, is how I would describe people that win in life.”- Paul [00:32:18] “I don't feel purpose, there's a bunch of different shades of this, it's a very gray kind of space but like at the end of the day you just know it's not perfect” -Paul Resources and Links Paul Epstein https://www.linkedin.com/in/paulepsteinspeaks/ https://www.instagram.com/paulepsteinspeaks/ https://www.paulepsteinspeaks.com This is an encore episode and was originally published on October 27, 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you looking to create an emotional connection with your customers? Have you ever considered the power of belonging to a brand? This week, Mark Schaefer is back to Insight Out to share insights on how to build meaningful relationships with customers and how this can lead to success. As a young boy feeling isolated and alone at a new school, Mark found his place in the community by trying out for the school play, which boosted his confidence and personality. Through his research and experiences, Mark discovered that mental health is a significant megatrend globally, and communities can provide a sense of belonging and purpose. In his latest book, "Belonging to the Brand: Why Community is the Last Great Marketing Strategy," Mark shares his findings on the psychology of community and its effectiveness as a brand marketing strategy. He emphasizes that many businesses overlook the opportunity to connect with customers on an emotional level rather than a transactional one. Mark learned that creating emotionally connected environments within a community can lead to strong loyalty and trust in the brand, making it a more powerful strategy than merely selling products. Meet Mark Schaefer, Mark is one of the world's leading marketing futurists, keynote speakers, and university educator, He is the author of several successful books, such as 'Known', 'Marketing Rebellion', 'The Content Code', 'Return on Influence', 'The Tao of Twitter', and 'Social Media Explained', and his latest book 'Belonging to the Brand: Why Community is the Last Great Marketing Strategy', which seeks to explore the value of community and how it can be used as a powerful marketing strategy. He is the perfect person to explore if you want to learn how to create a loyal customer community and gain a competitive edge in the market.  Tune in to hear what Mark has to say about Brand Loyalty. In this episode, you will learn the following: How Mark Schaefer found a sense of community at a young age. (00:03:55) Why it's important to recognize the emotional connections and how they can be used to create a loyal following. (00:11:37) Creating a purpose for people to gather around that goes beyond product differentiation. (00:15:45) The difference between an audience and a community, and How Creating an emotionally connected environment for customers to foster loyalty and trust. (00:24:40) How do brands learn about their customers? (00:31:13) The leadership mindset in a community and how important it is to be seen in the community (00:37:45) Mark's vantage point about Chat-GPT Notable quotes:  ‘'Your long-term health and viability as a human being depend on meaningful human relationships. The conclusion of the study was loneliness kills'' - Mark (00:13:10) “An audience is why we're able to sell things. However, an audience is also sort of like a cult of personality. If I go away, the audience goes away. If you go away, your podcast goes away'” - Mark (00:25:10) “looking at a community through the brand Market value instead of a transactional value will make you more successful” - Mark (00:29:16) “The key component of a successful community is safety” - Mark (00:38:10) “Creativity is the single best business case for diversity ever because you combine boxes, you combine experiences, and perspectives” - Mark (00:41:45)  Resources & Links: Mark's Website: https://businessesgrow.com/ Mark's Podcasts: The Marketing Companion Mark on Social Media: https://twitter.com/markwschaefer https://www.linkedin.com/in/markwschaefer/ https://www.instagram.com/markwschaefer/ https://www.youtube.com/user/MWSchaefer https://www.facebook.com/mark.schaefer3 Billy Samoa Saleebey  LinkedIn: https://www.linkedin.com/in/billysamoa  Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497 This is an encore episode and was originally published on February 04, 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

Check out this week's episode of Insight Out with my guest Mark Schaefer!  One of my favorite episodes of Insight Out is my conversation with John Espirian. During that interview, he mentioned his mentor was a guy named Mark Schaefer.  Since I respect John so much, I decided to read Mark's book Known, and invite him on the show. Fortunately for me (and you)…he said yes. This episode is our conversation. Mark is a globally-recognized blogger, speaker, and author of seven best-selling books:  ·        Social Media Explained ·        Return On Influence ·        Born to Blog ·        The Content Code ·        The Tao of Twitter  ·        KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age,  ·        Marketing Rebellion: The Most Human Company Wins He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on Apple Podcasts. He is in the Top 10 of the most re-tweeted marketing authorities in the world and was listed as one of the Top 10 authorities on Social Selling by Forbes. He is among the world's most recognized social media authorities and has been a keynote speaker at some of the most prominent conferences in the world.  Needless to say, his work has landed pretty much every noteworthy publication including the Wall Street Journal, Wired, The New York Times, CNN, and The Harvard Business Review.  It is an honor to have Mark on Insight Out, as we explore the themes from his book Known that will help you on your path to becoming an authority in your space through personal branding, content, and an ability to stand out in a noisy world. This was a fascinating conversation and even explores some emerging trends like nostalgia marketing and synthetic influencers that may just blow you away.    Mark's Website: https://businessesgrow.com/ Mark's Podcasts: The Marketing Companion Mark on Social Media: https://twitter.com/markwschaefer https://www.linkedin.com/in/markwschaefer/ https://www.instagram.com/markwschaefer/ https://www.youtube.com/user/MWSchaefer https://www.facebook.com/mark.schaefer3   Mark's Email: mark.schaefer@businessesgrow.com Support the show (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on December 28, 2020. Learn more about your ad choices. Visit megaphone.fm/adchoices

After starting as a barista in 1996 to becoming the co-founder, owner, and Co-CEO of Biggby Coffee, this week's guest on Insight Out is Mike McFall, a growth-minded entrepreneur that believes in the power of self-awareness, positivity, and conscious capitalism as the core values of a successful business.  His book, Grind: A No-Bullshit Approach to Take Your Business from Concept to Cash Flow, focuses on the importance of revenue and practical ways to build cash flow in a budding company. He also explores his philosophy that business requires us to be aggressive and simultaneously self-aware.  In this episode, Mike and I discuss the road to becoming CEO of a successful corporation, why conscious capitalism and company culture are at the core of employee retention, why focus is a critical component in building a business, and more. In this episode, we discuss: The key lessons that sailing around the world at 16 taught Mike (3:40) Mike's journey as a Red Wings fan and the importance of visioning work (5:43) A breakdown of the visualization process (10:06) How Mike was introduced to conscious capitalism and the way it transformed his business (13:10) How Mike became partners with Bob Fish (23:44) The importance of competition in business (27:28) Why self awareness is a critical component of your business (29:43) How to ask for valuable feedback (33:10) The biggest contributor to Biggby Coffee's success (35:41) Mike's advice for aspiring or current business owners (38:26)  Why entrepreneurs need to be like the sun (44:30)  Mike's approach to fostering a people-first company (48:07) How to develop company culture that respects the employees (51:37) Where to find Mike McFall and his final word of advice (56:35)  Notable Quotes: “When you say something enough, you begin to hear yourself say it, other people hear you say it, and they can support you. And it helps to reaffirm that you're on the course to go where you want to go.” – Billy (9:26) “The real root of conscious capitalism is that it's an inclusive environment where you don't make tradeoffs between these different components and that you make decisions that everyone benefits from.” – Mike (20:29)  “Your self awareness is the most critical component to the success of your business.” – Mike (30:31)  “In the end it's not about revenue. What it's about is it's about improving, and it's an obsession with improvement. And when we obsess with improvement… the revenue generation, the growth, is a subset of the obsession with improvement.” – Mike (42:34) “Leadership is about setting the example and then living within that constantly.” – Mike (47:16) “In the end, people just want to be around other people who they relate to and they feel a connection to as another human being.” (59:19) Resources & Links: Mike McFall  LinkedIn: https://www.linkedin.com/in/mike-biggby  Instagram: https://www.instagram.com/mikejmcfall Biggby Coffee: https://www.biggby.com/  Billy Samoa Saleebey  LinkedIn: https://www.linkedin.com/in/billysamoa  Email: billy@podify.com and saleebey@gmail.com  Insight Out  Website: https://insightoutshow.com/ This is an encore episode and was originally published on December 30, 2022 Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode of the Insight Out podcast features part 2 of my in-depth discussion with Brenden Kumarasamy, a renowned communication expert and the founder of MasterTalk. a coaching business dedicated to helping executives and business owners become top 1% communicators in their industries. In Part 2 of our conversation, we dive into the transformative power of empathy in public speaking. Brendan shares a golden nugget: picture yourself talking to a younger you, someone who's walked in your shoes and felt your fears. That's the secret sauce to forging a real connection with your listeners. And if you've ever been mesmerized by Elon Musk's ability to cast a vision that captivates the globe, we've got the scoop on his communication style, the good, the quirky, and how his fame plays into his storytelling prowess. We don't stop there! Brendan and I dissect TED Talks, highlighting the thin line between intellectually stimulating and snooze-inducing. We look at how thought leaders like Yuval Noah Harari and Adam Grant master the art of making brainy topics relatable and downright captivating. Plus, we tackle the underestimated role of energy in public speaking – that authentic zest that can magnetize your audience or leave them checking their watches. And let's not forget the importance of tailoring your message. Knowing your audience is like having a secret map to their hearts and minds, turning a solid talk into an experience they'll carry with them. This episode is brimming with wisdom that could revolutionize your communication game.  So, If you're itching to learn how to engage and move your audience, whether you're a pro at the podium or just stepping into the spotlight, this episode is your golden ticket! In this episode, you will learn the following: Importance of empathy in public speaking Analysis of Elon Musk's speaking style Approach to studying TED Talks Communicating complex ideas in a compelling and relatable manner Significance of energy in public speaking Impactful communication and effective public speaking In This Episode: (06:45) Criteria for selecting TED talks (07:40) Effective communication in TED talks (09:23) Effective communication examples (10:49) Effective storytelling and communication (12:29) Relatable and understandable communication (14:44) Common mistakes in public speaking (19:50) Gary Vaynerchuk's speaking style (20:48) GaryVee's Audience Obsession (23:00) GaryVee's Evolution as a Speaker (25:00) Alex Hermosa's Rise to Fame (27:51) Lewis House's Unique Communication Style (31:01) Tony Robbins' Mastery of Storytelling (33:15) Effective Speaker Study Technique Notable Quotes [02:44] “Elon Musk does something right when it comes to speaking because even though he's not your quintessential orator, he's not the guy that you're thinking.” -Billy  [18:38] “If you don't have the luxury to have a conversation with your audience, study them. Learn what is most important to them, and what they going to want. And then give them what they want.”- Billy [25:33] “Always communicate the truth that you believe in, even if other people might not agree with you”-Brenden [28:44] "Empathy is not about speaking to the person you are today but speaking to the person you used to be—the person who was stuck, who didn't know who they wanted to be, who didn't know how to make money, who was sick or was making a lot of mistakes." -Brenden Resources and Links Brenden Kumarasamy https://www.instagram.com/masteryourtalk/ https://www.facebook.com/mastertalkyt/ https://www.linkedin.com/in/brendenkumarasamy/ https://twitter.com/masteryourtalks https://www.youtube.com/c/MasterTalks Billy Samoa https://www.instagram.com/billysamoa/ https://www.linkedin.com/in/billysamoa/ https://www.youtube.com/@BillySamoa Mentioned Yuval Noah Harari's TED Talk Brené Brown's TED Talk Adam Grant's TED Talks Gary Vaynerchuk's TED Talks Alex Harmozi Lewis Howes Tony Robbins Learn more about your ad choices. Visit megaphone.fm/adchoices

What if I told you that while the world has undergone profound changes, our leadership approaches have remained largely stagnant? What if, instead of relying on hierarchical structures and top-down directives, leaders embraced a more effective approach based on trust and inspiration? In this episode of the Insight Out, I have the pleasure of sitting down with none other than Stephen M.R. Covey, a renowned author and an authority on leadership. We dive deep into the transformative power of trust and how it serves as a cornerstone of inspiration in leadership. Covey draws a stark contrast between the antiquated command and control style and the trust and inspire approach, which he passionately advocates for as being crucial in today's world, especially when dealing with knowledge workers. Throughout our conversation, Covey shares personal anecdotes and real-world examples that bring his concepts to life. Such examples are the leadership styles of Microsoft's CEO, Satya Nadella and the leadership approach of Zoom CEO Eric Yuan which epitomizes the principles we discuss. He then breaks down the three stewardships of a trust and inspire leader—modeling, trusting, and inspiring. Each of these plays a vital role in not just leading but empowering others to reach their full potential. Covey doesn't just leave us with theory; he offers practical advice on how to build agreements that lay the foundation for a collaborative and empowered workplace. Join us as we explore these insightful themes and let's uncover how trust and inspiration can reshape the landscape of leadership In this episode, you will learn the following: Leadership and its impact on individuals Shifting from command and control to trust and inspire leadership The principles of trust and inspire contrasted with command and control The importance of self-awareness and a shift towards trust and inspire leadership The barriers to becoming a trust and inspire leader The three stewardships of a trust and inspire leader: modeling, trusting, and inspiring In This Episode: [01:22] Introduction to Stephen M.R. Covey [03:56] The Green and Clean Story [10:20] Tapping into untapped potential [18:08] Command and control vs. trust and inspire [20:37] Trust and inspire [25:02] Barriers to becoming a trust and inspire leader [35:23] Inspiring confidence in others [38:35] Trust as human motivation [40:17] Microsoft's Satya Nadella as a trust and inspire leader [41:32] Modeling behavior [43:54] Inspiring leadership [45:24] The power of trust [52:01] Building trust through Co-Creation [54:00] The leadership style of Eric Yuan, CEO of Zoom [55:02] The power of modeling in leadership [59:46] Stephen M.R. Covey's motivation for trust and leadership Notable Quotes  [21:07] "We light the fire within; that fire once lit can burn on for months, if not years, without the need for constant external stimuli." - Stephen M. R. Covey [22:10] "To operate with a command and control style is like trying to play tennis with a golf club; it's not relevant to the game being played."- Stephen M. R. Covey [36:25] “Leadership is communicating people's worth and potential so clearly. That they come to see it in themselves.” Billy Samoa] [47:22] "When you trust people, they grow, they develop, and they become their best selves because they develop new capabilities." - Stephen M. R. Covey [51:43] “I believe in our world today, not trusting is more often the greater risk.” Stephen M. R. Covey Resources and Links Stephen M. R. Covey https://trustandinspire.com/ https://www.linkedin.com/in/stephen-m-r-covey-6400191a5/ https://x.com/StephenMRCovey https://www.instagram.com/stephenmrcovey/?hl=en Billy Samoa https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ Mentioned Books Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others The SPEED of Trust: The One Thing that Changes Everything Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Insight Out podcast, I have an insightful conversation with Jacqueline Snyder Founder and CEO of The Product Boss, and the Shop 1-in-5 Pledge. We discuss key strategies for product-based businesses, like understanding your niche market and tailoring products to meet specific customer needs. Jacqueline shares insights from her own journey with Cuffs Couture, highlighting the importance of market research and customer understanding. We also touch on effective brand messaging, standing out in crowded markets, and the benefits of focusing on core products. Jacqueline mentions Stanley's success story, focusing on their use of influencer marketing and irresistible offers for customers. Lastly, Jacqueline reflects on personal growth, crediting mentorship for part of her development. In this episode, you will learn the following: Importance of understanding the niche and ideal customer in a product-based business Tailoring products to meet specific customer needs and desires Leveraging personal experiences and upbringing to drive entrepreneurial spirit Identifying niche market opportunities and leveraging unfair advantages Foundational pillars of starting a product-based business Developing a listener avatar and nailing down brand messaging Standing out in a crowded market and matching the target buyer avatar with the product Differentiating oneself in a crowded market and understanding customer needs, wants, and desires Nailing the offer and pricing, focusing on best-selling products Leveraging influencer marketing, creating irresistible offers, and building an audience and community In This Episode: [00:01:53] - Introduction to Jacqueline Snyder. [00:03:06] - Influential Family. [00:05:09] - Early Entrepreneurship. [00:07:54] - Creating Cuffs Couture. [00:11:50] - Nailing the Niche. [00:15:55] - Ideal Customer Avatar Exercise. [00:18:54] - Developing a Listener Avatar. [00:19:24] - Niche Down and Core Product. [00:20:52] - Brand Messaging and Standing Out. [00:27:52] - Market Research and Branding. [00:31:49] - Offer Strategy and Hero Products. [00:37:39] - The Stanley Mug Success Story. [00:39:43] - Creating Irresistible Offers. [00:41:43] - Driving Demand and Community Engagement. [00:43:45] - Nailing the Marketing. [00:47:17] - Directing Customer Action through Marketing. [00:48:02] - Mindset and Personal Growth. Notable Quotes  [14:31] "You have to come up with exactly who that person is and what the pain point is you're solving with the product." - Jacqueline Snyder [38:12] "Stanley is so cool because 110 years later, they jumped from a $90 million a year company to $750 million last year off of this new product."” - Jacqueline Snyder [39:43] "One way that I see people creating irresistible offers is by creating scarcity of product, right? So creating demand, creating this FOMO sort of feeling." - Jacqueline Snyder [41:43] "People are voyeuristic; they want to see behind the scenes. They want to see how things are made." - Jacqueline Snyder Resources and Links Jacqueline Synder https://www.linkedin.com/in/jacqueline-snyder-tpb/ https://www.instagram.com/theproductboss/ https://www.youtube.com/@TheProductBoss Website designerconsultingcoop.com/ theproductboss.com Billy Samoa https://www.facebook.com/BillySamoaSaleebey/ https://twitter.com/BillySamoa https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Win Monday podcast, we have the honor of conversing with Billy Samoa Saleebey, a former Tesla employee and current head of a podcast production company at Podify.Throughout our discussion, we delve into the core principles of leadership, underscoring the importance of self-awareness, emotional intelligence, and empathy. Billy shares his transformative journey from the entertainment industry to the renewable energy sector, shedding light on Tesla's mission-centric culture.We also explore the significance of crafting a personal mission statement and embracing individuality to leave a lasting legacy. Additionally, we touch upon the value of mentorship, the perils of aiming for mediocrity, and the pivotal role of understanding one's energy patterns in achieving success both personally and professionally. This episode serves as a valuable resource for those seeking to hone their leadership abilities and articulate their unique message effectively.Key Insights:Effective leaders inspire trust through sound decision-making and positive interactions.Leadership skills are transferable across diverse domains and positions.Foundational qualities such as self-awareness, emotional intelligence, and empathy are vital for exceptional leadership.Developing and refining a personal mission statement is essential for clarity and purpose.Embracing individuality and refraining from trying to please everyone are keys to avoiding mediocrity.Understanding and harnessing one's energy patterns are crucial for sustained success.Sharing a unique message isn't just advantageous but essential for making a meaningful impact. In This Episode:[01:07] Introduction to Billy Saleebey [02:40] Billy's career journey, leadership at Tesla.[05:54] The real deal about Tesla's company culture[08:25] Billy's standards of leadership.[12:29] Identifying cues and signals in the business world.[14:12] Quieting the mind.[16:57] Discovering one's unique message and mission.[21:46] Understanding oneself and leveraging strengths.[22:19] Self-awareness and leadership.[23:23] Starting a podcast or blog.[24:06] Lessons in advising and coaching.[29:04] Avoiding pitfalls in podcasting.[33:33] Unique messaging and thought leadership.[36:13] Finding your unique voice.[42:41] Winning Monday with energy management.[45:26] Recap and call to action. Notable Quotes[08:56] “You don't have high EQ if you're not self-aware. So you got to have that self-awareness.”- Billy[09:37] “Leadership is about being followed. It's not about a title.”- Billy[13:22] “I'm a big believer in quieting the mind… we have insights when our mind. Has the ability to process specifically the prefrontal cortex.” - Billy [17:13] "The first question you got to ask yourself is what do you want to be remembered for?" - Billy[35:24] “We live in the information age. There's not a shortage of information. There's a shortage of people who could deliver information in a way that connects.” - Billy Our GuestBilly Samoa Saleebey is a dynamic professional who transitioned from a successful career at Tesla to becoming a podcasting entrepreneur. With a background in film and renewable energy, Billy founded "Insight Out" and later launched Podify, assisting over 40 podcasters in producing, promoting, and monetizing their shows. His journey reflects a passion for storytelling and empowering fellow creators in the digital sphere.Resources and LinksWin Monday Community (join here)Win Monday CommunityPaul EpsteinPaul's Confidence QuizPaul's WebsitePaul's LinkedIn to ConnectPaul's Instagram to FollowBilly Samoa Saleebeyhttps://www.podify.com/https://www.facebook.com/BillySamoaSaleebey/https://twitter.com/BillySamoahttps://www.instagram.com/billybelieve/https://www.linkedin.com/in/billysamoa/

Today's guest is Liz Wiseman, author of New York Times bestseller Multipliers: How the Best Leaders Make Everyone Smarter, The Multiplier Effect: Tapping the Genius Inside Our Schools, Impact Players: How to Take the Lead, Play Bigger and Multiply Your Impact and Wall Street Journal bestseller Rookie Smarts: Why Learning Beats Knowing in the New Game of Work. Liz has conducted significant research in the field of leadership and collective intelligence and writes for Harvard Business Review, Fortune, and a variety of other business and leadership journals. A former executive at Oracle Corporation, over the course of 17 years, Liz was the Vice President of Oracle University and a global leader in Human Resource Development. Her management research and executive development firm The Wiseman Group is focused on developing leaders around the globe who can take on the world's toughest challenges. Her client list includes Apple, Disney, Facebook, Google, Microsoft, and Twitter. As you will see in this show, I met Liz when she spoke at Tesla and it resulted in one of the most memorable and emotional professional experiences in my life.  On the show, we dive into the concepts of Multipliers and Rookie Smarts and she tells personal insight stories that have helped make her the person she is today. She explains the interesting reason why she decided to leave Oracle, and how that planted the seed for one of her books. We discuss her insights as a mother of 4 and a busy professional, and how her world was changed when she realized the management skill she used at work is the exact same skillset she used at home. She also shares how and why she created labels in her books to help provide a framework and language to discuss what she calls the “undiscussable” - A multiplier is a genius maker and helps to activate everyone around them to be their best by spending their energy on extracting and extending the genius of others. A diminisher does the exact opposite, by restricting others and holding them back from showing their what she calls “native genius”. We will discuss this in detail, including giving an example of the “accidental diminisher” - someone who has positive intentions but inadvertently diminishes those around them. She also gives some sage advice for parents on how to balance life and family. I'm beyond thrilled to release today's show and can thank Liz enough for being my guest so please enjoy this episode of Insight Out! Learn more about Liz Wiseman: Website: https://thewisemangroup.com/ Linkedin: https://www.linkedin.com/in/lizwiseman/ Instagram: https://www.instagram.com/bylizwiseman/ Twitter: https://twitter.com/LizWiseman Facebook: https://www.facebook.com/liz.wiseman.author Support the show (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on December 9, 2019. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever had to lead a project without being the official leader? Lots of people have. Today, unofficial project managers are like secret heroes. But how do they do it without the fancy title or training? Let's find out together. In today's episode of the Insight Out podcast, I am joined by Kory Kogon, Vice President and Content Development and Bestselling Author at FranklinCovey.  During our conversation, we talk about her book Project Management for the Unofficial Project Manager and insights on project management and leadership. Kogon emphasizes the importance of leading people, setting clear expectations, and effectively closing projects. She advocates for learning from retrospectives and choosing the right project management tools that align with project principles. Kogon also discusses the integration of waterfall and agile methodologies, stressing the significance of aligning projects with organizational values. She concludes by highlighting the mindset of value, people, and process as the key to success for project managers. In this episode, you will learn the following: Understanding the productivity paradox in the knowledge worker era The significance of leading with clarity and purpose, regardless of position The benefits of conducting retrospectives for continuous learning and improvement Key to success for unofficial project managers Advice on choosing project management tools that align with key principles The value plus people plus process mindset In This Episode: [03:14] - Introducing the productivity paradox [04:14] - Changes in society and productivity [06:25] - Tips for making high-value decisions  [06:36] - The five choices for project management [08:18] - Update on of the book [10:11] - Unofficial project managers and their challenges [11:55] - Pitfalls causing project failures [14:15] - Tips to improve engagement  [19:36] - Discoveries and surprises in research [23:50] - Self-awareness and Leadership [24:54] - Actionable insights from the book [27:33] - Postmortem and debrief [30:59] - Selecting project management tools [35:15] - Blending Waterfall and Agile [38:16] - Defining value in project management [41:46] - Leadership Mindset in Project Management Notable Quotes [04:37] "Now we're in the knowledge worker world where we're paid to think, innovate, create, and execute." -Kogon   [04:51] “It's no longer about time management. It's more about how do I make the best decisions” -Kogon [14:34] “The overarching mindset for a leader needs to be that it's the value of the project plus people plus process equals project success.”-Kogon [29:16] "Recognizing people and letting them know that they did a good job lights up their brain more than if you gave them cash."- Kogon  [[42:19] “If you want to change behavior or little, work on your behaviors, but if you want quantum leaps in behavior, work on your mindset.” -Kogon Resources and Links Kory Kogon https://www.linkedin.com/in/kory-kogon/ https://www.franklincovey.com/ Billy Samoa https://billysamoa.com/ https://www.facebook.com/BillySamoaSaleebey/ https://twitter.com/BillySamoa https://www.instagram.com/billybelieve/ https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw https://www.linkedin.com/in/billysamoa/ https://billysamoa.com/podcast-archive/ https://billysamoa.com/video-carousel/ https://billysamoa.com/blog-with-sidebar/ Mentioned Book Project Management for the Unofficial Project Manager Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever had a mentor who saw potential in you that you couldn't see in yourself probably because of fear?  In today's episode of the Insight Out podcast, I sit down with Loren Greiff, Founder & CEO of PortfolioRocket, empowering C-suite and executive leaders to amplify their impact by over 10X. Specializing in hidden job market strategies, Loren equips professionals for lasting success amidst C-suite turnover.  In our conversation, we talk about her journey from advertising and recruiting to founding Portfolio Rocket. Loren discusses overcoming fear, creating a safe space for clients, and the importance of community. She highlights the role of insights in personal growth and shares how her English teacher's belief in her and her creativity shaped her path. The episode delves into Loren's backstory, her business's success, and her dedication to helping executives navigate career transitions with support and guidance. Trust me, this is one conversation you won't want to miss! In this episode, you will learn: The significance of building a supportive community that helps individuals overcome fear How moments of clarity and insight can profoundly influence our lives The power of creativity and intentionality in shaping a fulfilling life and career In This Episode: [03:31] Loren's background [05:35] Influences that shaped Lauren into the person she is today [07:42] Loren's early recognition of her creativity [09:30] The metaphor of termites [12:20] The Power of Proximity [12:44] Generational Creative Influence [18:40] Loren's journey to J. Walter Thompson and the insights she gained [24:26] Attention to detail and advertising [30:01] Transition into recruiting [36:23] “Yippee" leaving corporate and starting a business [41:18] Conception of Portfolio Rocket [46:47] Challenges of entrepreneurship [50:24] Refining the methodology and testing ideas [52:22] Building the curriculum [54:03] Loren's take on her amazing recommendations [55:41] The experience of working with Loren [57:10] Loren's on the value proposition [01:02:06] Outstanding features in the core-curriculum [01:07:16] Tools for enhancing client networking [01:12:00] The impact of networking groups like Chief [01:15:17] The big needle movers in Loren's business Notable Quotes [11:37] “Surround yourself with people who are doing what it is that you want to be doing.” - Loren [33:11] “To be a great matchmaker, you need to understand both parties.” - Billy  [36:35] “This email called Yippie is that that was what was the linchpin or the catalyst.” - Loren  [41:35]” The idea for Portfolio Rocket came to me when I was in my lowest of low places.” - Loren [50:24] “What stops people from moving forward is typically fear.” Loren  [01:07:20] “You can be the best networker and be an introvert. There is no prototype for a good networker. “ Loren [01:15:19] The big needle movers for me are embracing risk always.” Loren Resources Loren Greiff https://www.portfoliorocket.com/ https://www.linkedin.com/in/lorengreiff/ https://www.instagram.com/portfoliorocket/ Career Blast in a Half Loren Greiff's Podcast Billy Samoa https://billysamoa.com/ https://www.facebook.com/BillySamoaSaleebey/ https://twitter.com/BillySamoa https://www.instagram.com/billybelieve/ https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw https://www.linkedin.com/in/billysamoa/ https://billysamoa.com/podcast-archive/ https://billysamoa.com/video-carousel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us for a riveting episode of Insight Out with Brenden, a dynamic speaker and social media sensation. In this episode, Brenden shares the secrets behind his viral content on Instagram, delving into the meticulous process of scriptwriting and content creation. He reveals the importance of timing and consistency in video length, drawing on his experience to illustrate how these factors contribute to the success of his videos. Brenden also provides a behind-the-scenes look at his creative process, distinguishing between prepared and impromptu scripts. Learn how he leverages podcast appearances to generate content effortlessly and the fascinating strategy of rehearsing and rewriting scripts multiple times to ensure maximum impact. Discover Brenden's unique approach to brainstorming ideas using collective brainstorming with his network, emphasizing the value of seeking input from various sources. Whether you're a seasoned content creator or just starting, Brenden shares practical tips on batching content creation, finding your creative zone, and maximizing efficiency. Don't miss this episode to gain insights from a seasoned pro and elevate your content creation game. Here's what you can expect in this episode: Brenden Instagram Strategic Plan and Investment (2:49) Content Format and Formula (8:16) Accelerating Follower Growth (12:08) Two schools of thought on entrepreneurship (14:44) Content Formats Tried and Tested: Learning from Failures (20:01) Key Elements of Viral Video Success (24:30) The Duct Tape Painting Analogy (26:30) Setting Goals and Strategy for Future Growth (30:15) Audience Retention and Watch Time (34:16) Brenden's creative process involves planning and crafting compelling content (36:37) Collective brainstorming for effective problem-solving through networking (40:31) The importance of consistent posting and leveraging classic content to maintain audience engagement over time (44:10) Here are 3 key takeaways that you can apply to elevate your content game: Understand the crucial role of framing your message — Your communication shapes the viewer's perception. Maximize your media budget by reposting high-performing content and continually testing new formats to find what resonates with your audience. Dedicate focused time to creating a consistent pipeline of content — consistency leads to quantity and quality that pays off in the long run. Notable quotes: “When there are polarizing viewpoints and you take a stand, you have to have a point of view. You have to have a perspective on things” - Billy (8:26) “If you're trying to please everyone, you please no one. And how do you know you've made it when you got haters, when you got people who are gonna troll you” - Billy (8:33) “Love me or hate me. You watched and that's all you could ever do” - Brenden (10:42)  “Life was about being successful and having a lot of fun and making a big difference in the world” - Brenden (24:19) “Imagine that you're in a house and there is a painting in your house... And the analogy is really just to teach that communication is all about framing. You could have the best information in the world, but if you share it... people won't value you for the work that you do because you don't communicate effectively” - Brenden (27:00) Resources Brenden: Website: https://mastertalk.ca/ Social Media https://www.linkedin.com/in/brendenkumarasamy/?originalSubdomain=ca https://www.youtube.com/c/mastertalks https://www.instagram.com/masteryourtalk/ https://www.tiktok.com/@masteryourtalk https://twitter.com/masteryourtalks Billy: https://twitter.com/BillySamoa https://www.instagram.com/billybelieve/ https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw https://www.linkedin.com/in/billysamoa/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever watched a viral video on social media and wondered how it captured millions of views? What magic formula did the creator use that made you hit the share button without hesitation? In today's episode of Insight Out, I'm thrilled to have Joel Lalgee, a social media sage and content wizard, especially when it comes to making waves on platforms like LinkedIn and TikTok. In this episode, we discuss the craft behind viral content, the importance of developing a recognizably unique voice, and the strategies for keeping viewers hooked from the first second. Joel shares the invaluable insights he gained from his triumphs on TikTok and LinkedIn. We explore the world of social media algorithms, discover what makes posts attention-grabbing, and look into the effectiveness of niching down to create impactful, resonant messages. Joel opens up about the balance between entertaining and informative content, the value of engaging directly with your audience, and the relentless pursuit of improvement through content iteration. Tune in now, and gain the knowledge you need to make your content truly stand out. Here's what you can expect in this episode: Loving content creation means consuming and understanding it. - (06:01) Social media platforms focus on revenue through ads. - (13:30) The Power of Niching Down - (19:10) Joel covers LinkedIn credibility and text in videos for attention. (20:18) Simplify speech and writing for more impact.- (25:03) Competition for attention in content creation. - (30:06) Blocking time for priorities in calendar is key for building a brand. - (34:00) Using funny, entertaining content for marketing strategy. - (38:50) Monetizing meme accounts and TikTok challenges, preferring content monetization - (47:20) Building relationships through unique content is essential. - (57:07) Focus on real relationships, not just gaining followers.- (1:04:19) Key insights: Mastering the perfect hook, line, and sinker for your videos Riding the hashtag highway to get your content seen Time juggling like a boss between work, family, and content creation Real talk on the common facepalms content creators make Notable quotes: “At a certain point, you have to just do some of this stuff... you've got to do it as well and test it out.” (10:46) - Joel “After four years of just creating content, I just don't care... I'm just more interested in what works and what doesn't.” (11:10) - Joel “Once I get past that three to five-second mark... whatever I say after that doesn't matter as much... So that's what I think of with a good video.” (20:23) - Joel "You're not just competing against other people on LinkedIn, you're competing against Instagram, Snapchat, YouTube, Hulu, Netflix, the news, the newspaper, every podcast in the world. Everybody's competing for that same thing." (39:29) - Joel “At the end of the day, if you just do trending stuff all the time, you're never gonna really create like something that people recognize because it's just they're following the trend. They're not following you.” (46:58) - Joel "having a point of view is so important. And whatever the point of view is, a point of view is what's going to get the conversation going." (48:45) - Joel Resources Joel: Joel's Company Website: https://www.therealestrecruiter.com/ Social Media https://www.linkedin.com/in/joellalgee/ The_realest_recruiter https://www.youtube.com/@Therealestrecruiter https://www.instagram.com/the_realestrecruiter/ https://twitter.com/Humanheadhunter Billy: https://twitter.com/BillySamoa https://www.instagram.com/billybelieve/ https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw https://www.linkedin.com/in/billysamoa/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever found yourself scrolling through your LinkedIn feed, connecting with professionals left and right, only to realize that your network feels more like a collection of random profiles than a genuine community? In today's episode of the Insight Out podcast, I am excited to be joined by Liam Darmody, a personal branding consultant with a wealth of knowledge on leveraging LinkedIn for building authentic relationships.  In our conversation, we delve into the value of human connections, the power of conversation, and LinkedIn's community aspect. Liam advises enjoying content creation without being hindered by engagement metrics, treating it like a journal. He shares his transition from corporate to consultancy, emphasizing the importance of building connections and attracting meaningful relationships. Liam and Billy discuss LinkedIn strategies, the role of analytics, and the importance of engaging with comments as part of building a community. They also pay homage to influential LinkedIn figures like Andy Foote and John Espirian, highlighting the importance of learning from experienced users and sharing content authentically. In this episode, you will learn: The art of authentic connections and personal insights The importance of human relationships LinkedIn: The serendipity manifestation platform Why every post is a networking event Paying homage to LinkedIn influencers The role of analytics in content strategy The joy of content creation The efficiency of posts In This Episode: [00:10] Building authentic relationships on LinkedIn [00:28] The role of insights in personal growth [04:26] Transitioning from corporate to personal branding consultancy [08:20] Reflection on the journey of building a business and a flashback to a pivotal moment in 1997 [11;12] The power of human connections [11:40] LinkedIn as a serendipity manifestation platform [14:50] The power of conversation on LinkedIn [18:38] Relationship with LinkedIn OGs [19:27] Understanding LinkedIn community [24:37] The power of engagement metrics [26:21] Analyzing content performance [32:22] Experimenting with posting frequency [31:22] Importance of human connection [37:03] Studying engagement metrics [37:42] Building engagement [38:36] Tracking engagement [39:34] The power of conversation [41:17] Content creation strategy [43:10] Efficiency in content creation [45:36] Creation process [49:39] Experimentation and enjoyment [52:12] Liam's engagement strategies [56:38] Increasing visibility through early comments  [57:53] Effectiveness of reposting in gaining traction on social media Notable Quotes [11:56] "Once you get to a place where you don't feel inhibited and you feel like I'm just going to be myself and I'm going to invest in the people that find that to be worth paying attention to, it shifts your perspective and your experience on this platform significantly."- Liam  [16:51] "Every post is an opportunity to start a conversation with people who are passionate about that topic and who have a lot of value to add, and you're sort of the host of that conversation." -Liam  [31:53] "For me, I consider a successful post one that starts a lot of conversation."- Liam [37:42] "There's no slight on you; it doesn't mean that you're any less of a human being. You're just sharing content that is valuable to you, and some people might see it and react, some people might not." - Liam [39:38] "When somebody shows up to your post and leaves a thought in the form of a comment, respond to it. They're doing you a favour”-Liam Resources Liam Darmody https://www.linkedin.com/in/liam-dermody-03046a191/ Billy Samoa https://billysamoa.com/ https://www.instagram.com/billybelieve/ https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw https://www.linkedin.com/in/billysamoa/ https://billysamoa.com/podcast-archive/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jade is an Out of Body Experience (OBE) researcher and Astral Projection teacher that advocates expanded states of consciousness for personal and collective change. Keen to raise awareness of the transformative benefits of Astral Projection, she produced ‘Insight Out', an OBE film on Gaia TV, featuring worldwide experts such as best-selling author Eben Alexander, award-winning researcher Dr. David Luke and former NASA physicist Tom Campbell. She is the Astral Projection consultant for the Netflix series ‘Behind her Eyes', and she won the 2021 Kindred Spirit Magazine Emerging Voice Award. As part of her ongoing self-transformational journey, Jade has lived in a Tibetan Buddhist Temple for five years, undertaken a pilgrimage around India, attended Shamanic retreats and trained with the Mindfulness Association and the renowned Monroe Institute.  Jade holds a BA Hons degree in Dance & Culture, a foundation degree in Movement Psychotherapy, and is a member of the Science & Medical Network and A Winston Churchill Trust Fellow.

Have you ever wondered what sets apart a thriving community from a stagnant one on professional platforms like LinkedIn? What secret ingredients are necessary to turn a disparate group of individuals into a vibrant paid community? In today's digital age, the concept of building exclusive communities on social media platforms has skyrocketed in popularity. LinkedIn, in particular, has emerged as a powerful space where professionals can connect, share knowledge, and unlock new opportunities. However, not every attempt at creating a paid community on LinkedIn succeeds. The real question is, what does it truly take to build a successful paid community on a platform like LinkedIn? In today's episode of the Insight Out podcast, I have the pleasure of sitting down with John Espirian. John is a content marketing expert and Espresso+ community founder on LinkedIn who specializes in helping small businesses and solopreneurs thrive online without resorting to ads or cringe-worthy sales tactics. With a commitment to genuine connections, he guides clients to build effective and authentic presences on LinkedIn and the web. In our conversation, we dive deep into John's journey of building a paid community and the ethos that has been the cornerstone of his success: being"relentlessly helpful," and the challenges faced along the way. John shares insights on pricing, member engagement, and the importance of aligning the community with his personal brand values. He also talks about the operational aspects of managing the community, the significance of transparency, and the balance between private and public content. The episode highlights the importance of genuine engagement, listening to community feedback, and the strategic approach to building a successful personal brand and community. In this episode, you will learn the following: The Genesis of Espresso+: A Relentlessly Helpful Community Surprises and strategies in community management The unexpected demand and pricing dilemma The operational aspects of Espresso+ The future of Espresso+ and community leadership The mindset required to build and maintain a thriving paid community. In This Episode: [03:13] Evolution of the term "Espresso"  [03:59] The transition from Copywriting to Community Building [08:29] The concept of being relentlessly helpful [11:04] Challenges of running a community [14:30] John's biggest surprises in building a community [17:35] The journey and inspiration behind building a community [19:08] Choosing a platform and conducting competitor research. [29:39] Embedding core values into the community [32:43] Balancing private and public content [34:52] Managing community interactions [36:16] The decision to limit the community size [37:27] Key elements for a thriving community [40:52] Key insights and advice for building a successful community. [44:38] Tips for marketing and promotion to boost community awareness and participation. [47:50] The power of listening to the community Notable Quotes [03:24] “Espresso just came from the idea of doing something short and sharp and strong, and I always thought of my emails as like a hit of digital caffeine for my audience.” - John  [15:44] “The whole relentlessly helpful thing is you try and give people as much content as you can that will answer every question under the sun.” - John [37:28] "I always look for any kind of green shoots of positive progress from people. If someone has been waiting a while to contribute, you want to be quick to celebrate that and to give them a good response." - John Resources and Links John Espirian https://www.linkedin.com/in/johnespirian/?originalSubdomain=uk https://espirian.co.uk/join/?1 Billy Samoa https://billysamoa.com/ https://www.instagram.com/billybelieve/ https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw https://www.linkedin.com/in/billysamoa/ Mentioned Join 200+ members of the Espresso+ community at jesp.me/join Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Insight Out, where we explore the minds and stories of remarkable individuals. Today's episode holds special significance as we revisit an interview with the late Dr. Mark Goulston. Recently, we lost Dr. Goulston, a visionary thinker and beacon of change. In this rebroadcast, we pay tribute to his wisdom, insights, and the transformative concepts he shared during our conversation. This rebroadcast is a homage to Dr. Goulston's enduring impact on the world. His concepts, including surgical empathy, coping mechanisms, and insights into life patterns and purpose, remain relevant for those aspiring to make meaningful changes. As we share this interview again, we reflect on the honor it was to sit down with Dr. Goulston and the privilege of learning from his extraordinary mind. Join us as we revisit this goldmine of wisdom and celebrate the life and contributions of Dr. Mark Goulston. Dr. Mark Goulston has profoundly influenced and left an indelible mark on the lives of countless individuals. As we celebrate his legacy, we invite you to absorb the wisdom shared in this episode. Thank you for joining us in remembering and honoring the remarkable Dr. Mark Goulston. Learn more about your ad choices. Visit megaphone.fm/adchoices

As the world of technology rapidly evolves, so do the possibilities of Artificial Intelligence (AI) applications. We are now on the cusp of an AI revolution that has the potential to revolutionize every aspect of our lives. But how do we use AI in a way that serves us, not at our detriment? In this episode, Cory Lopes-Warfield is back on Insight Out and he outlines the potential of AI and how to best utilize its capabilities.  Meet Cory Lopes-Warfield, Cory is a Linkedin influencer and has amassed nearly 500k followers on Linkedin. He has trained some of the other influencers on the platform and works with individuals looking to expand their influence on Linkedin. In addition, Cory is an early adopter expert of ChatGPT-3 and a leader in the tech world. Cory has been exploring the power of ChatGPT-3 and has seen its potential to revolutionize the way we work. He was enthralled by the possibilities of AI when he first encountered it, and he quickly realized its immense potential. Cory dedicated himself to learning AI and used its power to create amazing outcomes like business plans, resumes, and even a virtual avatar to help others reach their goals. With the introduction of GPT4, Cory is optimistic that AI can be used to improve the lives of people worldwide, from reducing greenhouse emissions to helping those who cannot afford coaching. He is determined to use AI to bring people together and create a better future. Tune in now to discover the fascinating and powerful implications of AI applications  Here's what Cory and I cover: Cory shared some of the Powerful use cases of ChatGPT in his own exploration (00:06:30) What are the differences of ChatGPT3 and ChatGPT4 (00:11:40) What advice would Cory have for somebody who is wanting to use AI and ChatGPT (00:15:25) Microsoft is about to embed OpenAI technologies into their office suite, and their search engine Bing (00:19:28) What if AI can bring us closer together and provide us with basic income and a shared economy (00:27:30) How AI will change the way we as humans think about creativity (00:33:40) Cory shared other useful platforms (00:41:55) Here are the steps you need to follow to also get maximized efficiency: 1. Ask Chat GPT to act as an expert in a specific field 2. Give it a detailed prompt and be specific 3. Ask it to format its response in a specific way (e.g. in bullet points or a drop-down table) You can find Cory: Personal website: https://coryconnects.com/ Company website: https://shedwool.com/ Linkedin: https://www.linkedin.com/in/corywarfield/ Instagram: Coryconnects Twitter: @cory_warfield Connect with me: Email Addresses: billy@podify.com and saleebey@gmail.com LinkedIn: Billy Samoa Saleebey Instagram: billysamoa Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497 This is an encore episode and was originally published on January 27, 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's episode is an amazing conversation with Billy Saleebey, a great friend of mine. Billy is the former Head of Global Sales & Product Training and is currently CEO and Co-Founder of Podify, a podcast production company, and is the host of the business podcast Insight Out. During this conversation we talk about his career, the most common insights that move people forward and how to create an environment that encourages those insights.Make sure to check out these great recommendations:E-Myth: https://amzn.to/3ufdf7JThe Checklist Manifesto: https://amzn.to/47I7GNtAlso, add the Insight Out podcast to you listening queue: https://www.insightoutshow.com/Want more tips on effective training? Sign-up for our weekly newsletter, Making Better: https://www.bettereverydaystudios.com/newsletterVisit us at https://www.bettereverydaystudios.com

Are you looking to create an emotional connection with your customers? Have you ever considered the power of belonging to a brand? This week Mark Schaefer returned to Insight Out, to provide insights on how to create meaningful relationships with customers, and how this can lead to success. Mark was a young boy who felt isolated and alone at a new school. He tried out for the school play and found his place in the community, which ignited his confidence and personality. Through his research and experiences, Mark learned that mental health was an important megatrend in the world, and communities have the power to provide a sense of belonging and purpose. He wrote his latest book, “Belonging to the Brand: Why Community is the Last Great Marketing Strategy”, Mark shares his research on the psychology of community, and how it can be used as an effective brand marketing strategy. He also highlights that most businesses miss the bigger opportunity to connect with customers on an emotional level, as opposed to a transactional level. He learned that creating emotionally connected environments in a community can lead to strong loyalty and trust with the brand and a much more powerful strategy than just selling products.  Meet Mark Schaefer, Mark is one of the world's leading marketing futurists, keynote speakers, and university educator, He is the author of several successful books, such as 'Known', 'Marketing Rebellion', 'The Content Code', 'Return on Influence', 'The Tao of Twitter', and 'Social Media Explained', and his latest book 'Belonging to the Brand: Why Community is the Last Great Marketing Strategy', which seeks to explore the value of community and how it can be used as a powerful marketing strategy. He is the perfect person to explore if you want to learn how to create a loyal customer community and gain a competitive edge in the market.  Tune in to hear what Mark has to say about Brand Loyalty. In this episode, you will learn the following: How Mark Schaefer found a sense of community at a young age. (00:03:55) Why it's important to recognize the emotional connections and how they can be used to create a loyal following. (00:11:37) Creating a purpose for people to gather around that goes beyond product differentiation. (00:15:45) The difference between an audience and a community, and How Creating an emotionally connected environment for customers to foster loyalty and trust. (00:24:40) How do brands learn about their customers? (00:31:13) The leadership mindset in a community and how important it is to be seen in the community (00:37:45) Mark's vantage point about Chat-GPT Notable quotes:  ‘'Your long-term health and viability as a human being depend on meaningful human relationships. The conclusion of the study was loneliness kills'' - Mark (00:13:10) “An audience is why we're able to sell things. However, an audience is also sort of like a cult of personality. If I go away, the audience goes away. If you go away, your podcast goes away'” - Mark (00:25:10) “looking at a community through the brand Market value instead of a transactional value will make you more successful” - Mark (00:29:16) “The key component of a successful community is safety” - Mark (00:38:10) “Creativity is the single best business case for diversity ever because you combine boxes, you combine experiences, and perspectives” - Mark (00:41:45)  Resources & Links: Mark's Website: https://businessesgrow.com/ Mark's Podcasts: The Marketing Companion Mark on Social Media: https://twitter.com/markwschaefer https://www.linkedin.com/in/markwschaefer/ https://www.instagram.com/markwschaefer/ https://www.youtube.com/user/MWSchaefer https://www.facebook.com/mark.schaefer3 Billy Samoa Saleebey  LinkedIn: https://www.linkedin.com/in/billysamoa  Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497 This is an encore episode and was originally published on February 04, 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

Who do you look up to the most? Is it a superhero from a comic book, a famous athlete, or a historical figure? We often forget the everyday heroes who quietly make a big impact on our lives. Our dads, the real-life heroes in our families, shape who we become, teach us important values, and help us navigate life's twists and turns. In today's episode of the Insight Out podcast, I have the pleasure of having a conversation with Paul Epstein. Paul has a remarkable background as a former top-tier executive in both NFL and NBA organizations, and he's also a two-time bestselling author of the books "The Power of Playing Offense" and "Better Decisions Faster." His exceptional achievements in 2022 earned him a spot among SUCCESS magazine's prestigious list of accomplished thought leaders, sharing the spotlight with well-known names such as Tony Robbins, Brené Brown, Gary Vaynerchuk, and Mel Robbins. Furthermore, Paul's work has received significant recognition and media coverage, being featured on major platforms like ESPN, NBC, Fox Business, and USA Today.  In our conversation, Paul shares powerful stories about the impact his parents had on his life, shaping his core values of growth, impact, courage, authenticity, and belief. He discusses his father's influence on his students and his mother's courage in the face of adversity. Paul also talks about his journey from a successful sports manager to a more authentic self, acknowledging the role of his executive coach, Suzanne, in this transformation. He introduces the "head heart hands equation" for decision-making and discusses the importance of personalizing and internalizing values. The episode highlights the significance of authenticity, self-reflection, and making better decisions faster. Key Takeaways The power of belief: Small acts of kindness and belief in others can have a profound impact.  Courage as a superpower: Drawing inspiration from personal stories of courage can empower us.  Defining core values: Identifying and living by our core values can guide our decisions and lead to personal growth. The journey to authenticity: Staying true to ourselves and not selling out is crucial for personal fulfilment. Navigating decisions: The "head heart hands equation" can help align our mindset, authenticity, and actions for better decision-making. In This Episode: [05:30] Age 19: A pivotal and life-changing moment [07:42] Real leadership and impact [09:44] Courage modelled by Paul's dad [09:51] Courage as a superpower [12:13] The ripple effect of small acts [14:10] Finding and living your core values [20:31] The beauty of the journaling process [22:02] The importance of memorializing and defining values [26:23] The impact of belief and humility [32:18] Feeling off despite winning [34:09] Feedback on not caring about the team [37:12]Overcoming self-limiting beliefs [40:31] The audit and self-reflection [41:49] The Jerry Maguire leap [44:00] The head-heart-hands equation Notable Quotes [08:51] “I get out of bed to make a difference. I get out of bed to leave people and places better than I found them”- Paul [00:11:00] “Courage is standing tallest when fear and risk are highest” -Paul [00:14:29] “Confidence is the Annie that we need to make better decisions faster. Confidence is the Annie to play. If you want to play offence in a world that is largely stuck on defence and so confidence is the through line.” -Paul [00:27:16] "I want to surround myself with people that do what they don't want to do in the unseen hours because they believe in it and because they care about it. That, in a sentence, is how I would describe people that win in life.”- Paul [00:32:18] “I don't feel purpose, there's a bunch of different shades of this, it's a very gray kind of space but like at the end of the day you just know it's not perfect” -Paul Resources and Links Paul Epstein https://www.linkedin.com/in/paulepsteinspeaks/ https://www.paulepsteinspeaks.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Travis Brown jumped up to 90,000 followers on Instagram in just six weeks, and he's joining us on today's Insight Out episode to give YOU the tools you need to make that happen on your own social media platform.  As we dive into how his hit idea Pod Decks came to fruition, media consumption, the pressure to create viral content, secrets to a great hook, and more, you'll learn about his journey to his multitude of business endeavors, how he hopes to help fellow content creators, and get a peek into his own content creation process.  You don't want to miss out on this opportunity to hear about how the man who lived and breathed podcasts broadened his business and his audience!  Let's Meet Our Guest Travis Brown is a social media content creator, keynote speaker, and Social Boom coach who believes in helping creatives, entrepreneurs, and business-minded individuals of the world reach their audience and their goals. While his own social media content focuses on business and income-inspired content (beginning with his unique tagline “Here's a business idea – do something with it!”), his work for Social Boom centers on supporting and encouraging the rapid growth of anyone he seeks out his expertise.  Here's What You'll Learn How to manage your expectations and anxiety for your own creative output (3:30) Why testing your strategies before committing to them is important (9:50) Mindless scrolling vs. conscious consumption (17:00) How to do your research in this field and why it's essential (42:10) Brown's tips for crafting hooks and calls to action (45:08) His top two tools for content creation right now (57:23) Where you can find his content, a community of like-minded individuals, and resources for your own growth (1:00:18) Travis Brown's Thoughts on Content Creation & Research Media Consumption: Manage the habit (and comparison) by setting a timer before you scroll.  Pay attention to what's working and what draws you in. Use this time to research! Creating Content: Let go of the expectation that your content needs to always succeed or go viral. Manage your anxiety about the pressure so you can create freely!  Do your research by paying attention to popular content, hooks, etc.  Define your outcome. What are people going to get from consuming your content? Test your ideas to see what works and what doesn't.  Once you find what works, stick with it! Your hook should remain constant, and keep your content within your niche.  Crafting a Hook: Your hook can play on people's fear of missing out, be a listicle, or even work to relate to your audience.  Whichever you choose, you want to draw them in with a big statement that requires a reveal. After your big statement, offer your audience that instant gratification with an answer! If you wait around to reveal, you risk losing their attention.  Quotes Billy Samoa Saleebey “Sometimes you gotta slow down to speed up.” “Being able to pivot is a superpower.” Travis Brown “You don't need more information. You need more action.” “Nobody cares; we're just making chairs.” (Originally Chris Ballew) “Research gives me a lottery ticket with five of the numbers already filled out.” “Virality comes from predictability, not creativity.” Resources & Links to Travis Brown's Socials  Travis Brown Instagram: @travisbrown (If you DM “pm22” to Travis on Instagram, you'll receive his 10,000 Follower Blueprint book.) Social Boom: https://www.socialboom.club/signup Travis Brown's Everyday Tools: Capcut: A free resource for adding captions to music, videos, etc.  Copy.ai: A tool for generating ideas for blogs, emails, etc.  This is an encore episode and was originally published on October 21, 2022 Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you feeling stuck in life, like a pumpkin in a jar? You're not alone. Many people suffer from a “mistaken identity”, not realizing their true potential or the power of their own dreams. This week on Insight Out, Doug Dane is here to show us how to use the Mistaken Identity Model to get self-discovery, freedom, and success. He's been able to beat the odds and find success in his own life, despite the trauma of physical, emotional, and sexual abuse he experienced as a child. He will share how to break free from limiting beliefs to discover his true self and how he transformed his life, breaking free from the oppressive jar of his past and inspiring others to do the same. Through the stories of Gandhi, mentors, and books like Think and Grow Rich, Doug was inspired to take control of his life and find who he truly was. He faced his fears and story and through this, discovered his purpose. This journey taught him that everyone has a special gift and that one can change their story and the world. Meet Doug Dane, Doug is the author of Mistaken Identity, a mentor for leadership, business, and mindset. Doug has spent over 25 years coaching people to improve their results and feel better about themselves so they can stop hiding and start living. He's on a mission to show people how to let go of their past so they can create a better life for themselves, their families, and the world.  Have you ever grappled with attaining self-realization, autonomy, and success? Then this episode is for you. Tune in now to uncover the power of transformation! Here's what Doug and I cover: What inspires Doug about the great leader Gandhi. (00:03:00) How did a young Doug Dane survive the abusive environment he was brought up in and then go on to achieve success?(00:05:28) The Pumpkin a Jar story. (00:12:41) How can people break free from their mental programming and limiting beliefs to follow their hearts and discover their real Identities? (00:15:40) Why you need to have clearly defined goals. (00:19:56) The importance of believing in ourselves. (00:26:00) Why you need to have a healthy self-image (00:29:26) How should we think about goals? (00:36:22) The importance of discipline to develop good habits (00:40:00) How to set mindset (00:47:53)  Why you don't have to go looking for your calling. (00:53:00) Notable quotes:  “The average person tiptoes through life hoping to make it safely to death” - (0012:22) ‘'We're kind of like pumpkins in a jar'' - (00:12:31) “There's nothing wrong with you. The only thing that's wrong is what you believe about yourself or about the way you should approach the world. One of the chapters is called Stop Shooting on Yourself” - Doug (00:18:29) “Just because someone loves you doesn't mean they give you good advice” - Billy quoting David Meltzer (00:25:07) Rather than fighting the existing reality, why not create a new model that makes the existing reality obsolete?” - Doug (00:28:02) “Energy comes from a desire” - Doug (39:00:25) “Mindset is an action. It's not a thing” - Doug (00:50:02) “If you're busy out there searching online and on dates, trying to find the love of your life, they can't find you because you're moving all around” - Doug (00:53:20) “Take an action, and you get a reaction” - Doug (00:56:00)  Resources & Links: Doug's Website: dougdane.com Doug's Book: https://www.dougdane.com/mistakenidentity Doug on Social Media: https://www.linkedin.com/in/dougdane/ https://twitter.com/dougdane https://web.facebook.com/dougdaneofficial https://www.instagram.com/doug.dane/?hl=en https://www.youtube.com/@DougDaneCoaching Billy Samoa Saleebey  LinkedIn: https://www.linkedin.com/in/billysamoa  Email: billy@podify.com and saleebey@gmail.com  Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497 This is an encore episode and was originally published on February 10, 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

What keeps a digital business moving and thriving, and what makes it truly valuable?  Blake Hutchison, CEO of Flippa, is joining me on this episode of Insight Out to break down his role at Flippa, his experience over the last 20 years, and the variables that influence the value of businesses in the market. He touches on the importance of looking at growth, average order value, refund rate, cost base, etc., when evaluating how much to buy and sell a business for and some patterns that have emerged over the last few years.  The team he leads at Flippa supports business owners in their exit or their introduction to possible new business ventures. In short, he helps them make an existing business their own and then, a little further down the road, understand how to optimize the organization financially and systemically!  In this episode, we discuss: How Flippa works in terms of buying and selling (2:43) Blake's entrepreneurial journey and selling his business in 2015 (5:15) How data allows Flippa to check the pulse of successful businesses across the globe (9:06)  Flippa's evolution with value assessment (14:46) Common themes that Blake has noticed in this market (19:53) How to get involved with the platform (23:36) Blake shares some inspiring success stories (28:55) The most lucrative businesses for entrepreneurs today (32:24) How to know the ways a business needs to expand & grow (37:12) The future of digitally-based businesses (39:25) Notable Quotes: “So what I encourage everyone to do is find a business model that they can imagine themselves having a skill set that they orient well too. And then secondly, find a category that they know they're gonna be passionate about for long enough that they've got the resilience to get through that stabilization period…” – Blake (26:07) “It's better to go slow. It's a marathon. It's not a sprint. If you treat it as a sprint, chances are you're going to make some bad decisions.” – Billy (28:40) “Age is a factor in evaluation, by the way, because it gives you some predictability. And buyers and investors love predictability.” – Blake (30:40) “You don't actually have to know tech to buy a digital asset.” – Blake (43:31) Resources & Links: Blake Hutchison  LinkedIn: https://au.linkedin.com/in/blakehutchison  Twitter: https://mobile.twitter.com/blakenow  Flippa: https://flippa.com/  Billy Samoa Saleebey  LinkedIn: https://www.linkedin.com/in/billysamoa  Email: billy@podify.com and saleebey@gmail.com  Insight Out  Website: https://insightoutshow.com/ This is an encore episode and was originally published on December 23, 2022 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discograffiti host Dave Gebroe conducted a 13-hour interview with the two founders of legendary 1960s soft pop act The Association, Terry Kirkman and Jules Alexander, in which they rated the entirety of their own discography.   It's impossible to adequately put into words how surreal this series is.  Trust me, it's unquestionably a ride worth taking no matter how you feel about the genre. Welcome aboard the most lunatic series in Discograffiti history.    In Part 2, our longest episode yet at 2 FULL HOURS, Terry & Jules reveal: What it felt like to be the first band of the first rock festival of the modern era, Monterey Pop!; How their sophomore LP Renaissance, recorded five months after their debut, nearly killed the band; And how many ⭐️'s outta five Terry & Jules give Renaissance (1966) and Insight Out (1967)! Also, prepare yourself for the introduction of A TOP-SECRET SURPRISE 3RD GUEST! NEXT WEEK: THE ASSOCIATION PART 3 2-3 podcasts / week: Patreon.com/Discograffiti  Currently, there are close to 100 PATREON EPISODES! That's an entire universe of incredible content available to you for the price of a cup of coffee a week—plus, this is the sole means by which I'm feeding my family, so please don't let us starve to death due to your abhorrent greed. Thanks! Please Pledge/Share: Gofund.me/d316c87c CONNECT Join our Soldiers of Sound Facebook Group: https://www.facebook.com/groups/1839109176272153 Patreon: www.Patreon.com/Discograffiti Podfollow: ⁠⁠https://podfollow.com/1592182331⁠⁠ Instagram: https://www.instagram.com/discograffitipod/ Facebook: https://www.facebook.com/Discograffiti/ Twitter: https://twitter.com/Discograffiti YouTube: https://www.youtube.com/channel/UClyaQCdvDelj5EiKj6IRLhw Web site: http://discograffiti.com/ CONTACT DAVE Email: dave@discograffiti.com Facebook: https://www.facebook.com/hooligandave Instagram:  https://www.instagram.com/davidgebroe/ Twitter: https://twitter.com/DaveGebroe #theassociation #theassociationband #theassociationwindy #terrykirkman #julesalexander #ruthannfriedman #softpop #sunshinepop #curtboettcher #alongcomesmary #windy #nevermylove #cherish #russgiguere #tedbluechel #briancole #jimyester #jerryyester #donrandi #thewreckingcrew #larryramos #hiredandfired #oldies #oldiesbutgoodies #wtfjusthappened #montereypop #montereypopfestival #sixmanband #folkrock #thetroubadour  --- Send in a voice message: https://podcasters.spotify.com/pod/show/discograffiti/message Support this podcast: https://podcasters.spotify.com/pod/show/discograffiti/support

After starting as a barista in 1996 to becoming the co-founder, owner, and Co-CEO of Biggby Coffee, this week's guest on Insight Out is Mike McFall, a growth-minded entrepreneur that believes in the power of self-awareness, positivity, and conscious capitalism as the core values of a successful business.  His book, Grind: A No-Bullshit Approach to Take Your Business from Concept to Cash Flow, focuses on the importance of revenue and practical ways to build cash flow in a budding company. He also explores his philosophy that business requires us to be aggressive and simultaneously self-aware.  In this episode, Mike and I discuss the road to becoming CEO of a successful corporation, why conscious capitalism and company culture are at the core of employee retention, why focus is a critical component in building a business, and more. In this episode, we discuss: The key lessons that sailing around the world at 16 taught Mike (3:40) Mike's journey as a Red Wings fan and the importance of visioning work (5:43) A breakdown of the visualization process (10:06) How Mike was introduced to conscious capitalism and the way it transformed his business (13:10) How Mike became partners with Bob Fish (23:44) The importance of competition in business (27:28) Why self awareness is a critical component of your business (29:43) How to ask for valuable feedback (33:10) The biggest contributor to Biggby Coffee's success (35:41) Mike's advice for aspiring or current business owners (38:26)  Why entrepreneurs need to be like the sun (44:30)  Mike's approach to fostering a people-first company (48:07) How to develop company culture that respects the employees (51:37) Where to find Mike McFall and his final word of advice (56:35)  Notable Quotes: “When you say something enough, you begin to hear yourself say it, other people hear you say it, and they can support you. And it helps to reaffirm that you're on the course to go where you want to go.” – Billy (9:26) “The real root of conscious capitalism is that it's an inclusive environment where you don't make tradeoffs between these different components and that you make decisions that everyone benefits from.” – Mike (20:29)  “Your self awareness is the most critical component to the success of your business.” – Mike (30:31)  “In the end it's not about revenue. What it's about is it's about improving, and it's an obsession with improvement. And when we obsess with improvement… the revenue generation, the growth, is a subset of the obsession with improvement.” – Mike (42:34) “Leadership is about setting the example and then living within that constantly.” – Mike (47:16) “In the end, people just want to be around other people who they relate to and they feel a connection to as another human being.” (59:19) Resources & Links: Mike McFall  LinkedIn: https://www.linkedin.com/in/mike-biggby  Instagram: https://www.instagram.com/mikejmcfall Biggby Coffee: https://www.biggby.com/  Billy Samoa Saleebey  LinkedIn: https://www.linkedin.com/in/billysamoa  Email: billy@podify.com and saleebey@gmail.com  Insight Out  Website: https://insightoutshow.com/ This is an encore episode and was originally published on December 30, 2022 Learn more about your ad choices. Visit megaphone.fm/adchoices

The Association was a band that just kind of floundered for awhile. First in was in their early years when they were known as simply The Men, then, in 1966 after their first album did well, the second one did...not so much. Bones Howe Part of the problem, it seemed, is that the band members playing their own instruments was mostly not a good idea. So for their third album, Warner Brothers (which had purchased The Association's label and therefore their contract) brought in a new producer. That producer, Bones Howe, in turn brought in a bunch of session musicians who later became known as The Wrecking Crew. The Insight Out front sleeve. The members themselves also made some changes with regard to their overall sound and the materials that they recorded, and they managed to break away from their Sunshine Pop sound and into a more eclectic feel. Some tracks were psychedelic, some were Baroque, some were folky, and there was even a touch of the Garage Band sound. That third album, titled Insight Out, performed about as well as the first one did and yielded two of their biggest hits.  And in this episode we learn a little about one of those songs. Click here for a transcript of the episode. (The Blubrry player is supposed to provide one now; if you try it let me know how that works for you.) Click here to become a Patron of the show. For your trouble you'll receive a weekly newsletter about 48 times a year (hey, once in awhile I have to take a week off). It's chock full of news, opinions, and the weekly Calendar of This Day in Music History.

This is part 2 of my conversation with Toby Corey. If you missed part 1 you can find it here. As I mentioned in the first show, Toby is a serial entrepreneur responsible for managing 3 different billion-dollar businesses, including 2 successful IPOs, and the merger of SolarCity into Tesla where I had the pleasure of reporting to him. He currently sits on the board for multiple companies and lectures at Stanford on entrepreneurship. On part 2 of our conversation we cover a many fascinating topics including, why he has completely changed his mind about being an expert about one thing, the critical importance of building an open network, what he means when he says people should get off the Zombie path, the common mistake most people when they first get up, and why following your passion is actually the wrong way to think. We even explore the meaning of life the unanswered question of where our consciousness actually exists. This show is jam-packed full of insights like these and others so I hope you enjoy part 2 of my conversation with Toby Corey on Insight Out! Check out Toby's Zentrepreneur philosophy and mission at Zentrepreneur.life Learn more about Toby Corey: Website: www.getvirtual.org Linkedin: https://www.linkedin.com/in/tobycorey/ Twitter: https://twitter.com/tobycorey Insight Out Links: Email > billy@insightoutshow.com Instagram > @insightoutpodcast YouTube > https://www.youtube.com/channel/UCXgR9qVXhRvXVqbb0FQoCmg Facebook: https://www.facebook.com/insightoutshow/ LinkedIn: https://www.linkedin.com/company/insightoutshow/ TikTok > @insightout Twitter > @insightoutshow Support the show (https://www.patreon.com/bePatron?u=23010497) Learn more about your ad choices. Visit megaphone.fm/adchoices

My first guest is Toby Corey, a personal mentor of mine. Toby is a serial entrepreneur responsible for managing 3 different billion-dollar businesses, including 2 successful IPOs, and the merger of SolarCity into Tesla where I had the pleasure of reporting to him. He currently sits on the board for multiple companies and lectures at Stanford on entrepreneurship. On the show we cover a wide range of topics including a peek inside the world of neuroscience and how different types of brain wave activity can help us have more insights, we will learn about his mission to Inspire creativity for greater good through the Zentrepreneur philosophy and movement he has led, and find out what generation he is most optimistic about. We'll also find out what company Toby feels is the shining example of what a business should look like in the modern world. “A company that is able to walk and chew gum at the same time.” It is revealed by its customers, has a culture that makes the employees love coming to work, has the kind of balance sheet any business would love all the while promoting sustainability and doing the right thing for our planet. This show is jam-packed full of insights like these and others. Toby is an avid surfer, lover of nature and water, and resides in beautiful Santa Cruz California where he says the universe touches planet earth. Toby practices what he preaches and is truly leading a Zen life. I hope you enjoy my conversation with Toby Corey and the inaugural episode of Insight Out! Check out Toby's Zentrepreneur philosophy and mission at Zentrepreneur.life 01:51 - Introduction of Toby Corey 03:32 - Toby quote: "Relationships outlast business cards" 03:42- Toby answers questions about his background 05:31- Importance of finding what you are good at  05:43- Importance of finding great mentors  06:30- Running a billion-dollar business at Novell (third-largest software business in the world) 07:06- Toby put together a business plan and a vision to create the world's largest web development company. Toby shares his experience becoming an entrepreneur. 07:42- Question to Toby: What challenges did you face when you became an entrepreneur? 08:01 - Toby quote: "Everything in life starts with confidence" 08:32 - Embrace naivete instead of it being a liability turn it into an asset. 10:14 - Question to Toby: What insights stand out in your life? 10:47- Difficulties are where you learn the greatest lessons Learn more about Toby Corey: Website: www.getvirtual.org Linkedin: https://www.linkedin.com/in/tobycorey/ Twitter: https://twitter.com/tobycorey Insight Out Links: Email > billy@insightoutshow.com Instagram > @insightoutpodcast YouTube > https://www.youtube.com/channel/UCXgR9qVXhRvXVqbb0FQoCmg Facebook: https://www.facebook.com/insightoutshow/ LinkedIn: https://www.linkedin.com/company/insightoutshow/ TikTok > @insightout Twitter > @insightoutshow For full show notes please visit our website: https://insightoutshow.com/index.php/podcast/leading-a-zentrepreneur-life-with-toby-corey/ Support the show (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on September 09, 2019 Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest on this episode is Ben Putterman, a Learning and Talent Development leader with over 20 years of experience enhancing personal and organizational performance in multiple industries. I first met Ben when I transitioned from SolarCity to Tesla where he led the Global Learning & Development team, Tesla Academy. Currently, he is the Head of Global Sales Enablement & Readiness at LinkedIn. Throughout his career, Ben has been committed to the belief that any business only goes as far as its people will take it and that people in the right conditions and with the right support can accomplish amazing things. On the show, we learn what type of job he feels everyone should have at some point in the career, why leadership, people and culture matter, what is the first job of any leader, and what lessons he learned early in his career when he worked with the best-selling author of Multipliers, Liz Wiseman. He also shares the 5 key areas he and his leadership team focus on to reach optimal performance, why he believes in always assuming positive intent, what are the skills critical to advancing your career, how self-awareness is the cornerstone of learning, and how letting go of being a micro-manager will set you free. This show is full of insights like these and others so please enjoy the conversation with Ben Putterman on another episode of Insight Out! Support the show (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on September 29, 2019 Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you an entrepreneur who wants to attract loyal superfans? You've tried traditional marketing, but the results just aren't cutting it. In this episode of Insight Out, I sit down with energy expert, Cat Shanu, and discover the power of seductive marketing. Learn how addressing pain points and desires can skyrocket your fanbase! Cat will reveal the truth about seductive marketing and how to create an emotional connection with your audience.  Meet Cat, Cat Shanu, also known as Coach Cat, is the founder of The Femme Guide, a community for ambitious women looking to succeed in love, friendships, and their careers by tapping into their feminine nature. Through her own journey of discovering the power of femininity, Cat has built a successful coaching business teaching women how to balance both masculine and feminine energies to become confident and charismatic. With a strong social media presence, Cat's beauty and fashion content reaches over 180,000 women daily. She is an accomplished influencer and brand ambassador, with a talent for creating seductive and entertaining content that aligns with her brand's voice. Tune in if you want to transform your audience into fiercely loyal superfans!

Change is one of the few constants in life, and yet we often fear and resist it. As humans, our brains are hardwired for what we're used to, and when something unexpected pops up, our brains are triggered to protect us from potential harm. Change is inevitable, however, and it can be overwhelming for both businesses and individuals. Are you ready to become an active participant in change? Join me on the latest episode of Insight Out where I sit down with Marché Pleshette. Marché is here to help equip us with the tools to turn uncertainty into opportunity through change and will share her vast knowledge in the world of leadership and communication. We will explore Marché's insights on how to embrace change and use it to our advantage. We'll discuss the three zones of change: status quo, disruption, and adoption. We'll also look at historical examples of how change has been used to innovate and level up.  Meet Marché Pleshette, Marché is a keynote speaker, facilitator, and leadership coach who has been at Franklin Covey as a consultant since 2008. She has taught many people how to infuse the philosophy of the Seven Habits of Highly Effective People into their life and business. She focuses on effective communication, leadership, professional change and transitions, employee engagement, and retention. She is the co-author of Franklin Covey's newest book, Change: How to Turn Uncertainty into Opportunity. Marché Pleshette was inspired to learn the competency of embracing change in order to innovate. She discovered that change is a process that requires support, understanding, and the ability to look around and see what is possible. She found that by understanding how to navigate change, leaders can help their team members to not be overwhelmed by it, but to use it as a tool to level up and become even more successful. With the right attitude, Marché realized that change can be embraced, rather than feared. Now, let's dive into the nitty gritty of change and how to use it to our advantage. In this episode we cover:  How Judy Hendrix Influenced Marché to be a better facilitator, be a better presenter (00: 03:30) Why do we fear change and how can we learn to embrace change? (00:05:25) The three zones of change (00:09;20) How change has played such a pivotal role in how we've evolved (00:16:50) Why should we implement a paradox mentality into our everyday life and how? (00:20:20) How can leaders better understand and support people going through change? (00:21:38) How can we learn to embrace change and become active participants in it? (00:30:40) How do you then make the change when you realize a change has happened or it's happening (00:37:29) What is a commonly held belief about change that most people disagree with (00:43:28) Notable quotes:  “You could either get owned by change or you could decide to own change yourself” - Billy “Change is constant, It's kind of an oxymoron. It's the one thing that is going to constantly happen” - Marché “If you're persistent, anybody will see you can get to a point that is greater than where you started” - Marché “Necessity is the mother of innovation” - Billy “Change is the mother of invention and history” - Marché "We have this clarity that change is truly a competency and if we could really get good at it, we'll volunteer for change." - Marché “If you have happy customers usually means you also have happy employees” - Billy Resources & Links: Marche's Website: extraoutcomes.com Marche on Social Media: https://www.linkedin.com/in/marchepleshette/ https://www.instagram.com/extraordinaryoutcomes/ https://twitter.com/MarchePleshette https://www.facebook.com/marche.barney Billy Samoa Saleebey  LinkedIn: https://www.linkedin.com/in/billysamoa  Email: billy@podify.com and saleebey@gmail.com  Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497 Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you feeling stuck in life, like a pumpkin in a jar? You're not alone. Many people suffer from a “mistaken identity”, not realizing their true potential or the power of their own dreams. This week on Insight Out, Doug Dane is here to show us how to use the Mistaken Identity Model to get self-discovery, freedom, and success. He's been able to beat the odds and find success in his own life, despite the trauma of physical, emotional, and sexual abuse he experienced as a child. He'll share how to break free from limiting beliefs to discover his true self and how he transformed his life, breaking free from the oppressive jar of his past and inspiring others to do the same. Through the stories of Gandhi, mentors, and books like Think and Grow Rich, Doug was inspired to take control of his life and find who he truly was. He faced his fears and story and through this, discovered his purpose. This journey taught him that everyone has a special gift and that one can change their story and the world. Meet Doug Dane, Doug is the author of Mistaken Identity, a mentor for leadership, business, and mindset. Doug has spent over 25 years coaching people to improve their results and feel better about themselves so they can stop hiding and start living. He's on a mission to show people how to let go of their past so they can create a better life for themselves, their families, and the world.  Have you ever grappled with attaining self-realization, autonomy, and success? Then this episode is for you. Tune in now to uncover the power of transformation! Here's what Doug and I cover: What inspires Doug about the great leader Gandhi. (00:03:00) How did a young Doug Dane survive the abusive environment he was brought up in and then go on to achieve success?(00:05:28) The Pumpkin a Jar story. (00:12:41) How can people break free from their mental programming and limiting beliefs to follow their hearts and discover their real Identities? (00:15:40) Why you need to have clearly defined goals. (00:19:56) The importance of believing in ourselves. (00:26:00) Why you need to have a healthy self-image (00:29:26) How should we think about goals? (00:36:22) The importance of discipline to develop good habits (00:40:00) How to set mindset (00:47:53)  Why you don't have to go looking for your calling. (00:53:00) Notable quotes:  “The average person tiptoes through life hoping to make it safely to death” - (0012:22) ‘'We're kind of like pumpkins in a jar'' - (00:12:31) “There's nothing wrong with you. The only thing that's wrong is what you believe about yourself or about the way you should approach the world. One of the chapters is called Stop Shooting on Yourself” - Doug (00:18:29) “Just because someone loves you doesn't mean they give you good advice” - Billy quoting David Meltzer (00:25:07) Rather than fighting the existing reality, why not create a new model that makes the existing reality obsolete?” - Doug (00:28:02) “Energy comes from a desire” - Doug (39:00:25) “Mindset is an action. It's not a thing” - Doug (00:50:02) “If you're busy out there searching online and on dates, trying to find the love of your life, they can't find you because you're moving all around” - Doug (00:53:20) “Take an action, and you get a reaction” - Doug (00:56:00)  Resources & Links: Doug's Website: dougdane.com Doug's Book: https://www.dougdane.com/mistakenidentity Doug on Social Media: https://www.linkedin.com/in/dougdane/ https://twitter.com/dougdane https://web.facebook.com/dougdaneofficial https://www.instagram.com/doug.dane/?hl=en https://www.youtube.com/@DougDaneCoaching Billy Samoa Saleebey  LinkedIn: https://www.linkedin.com/in/billysamoa  Email: billy@podify.com and saleebey@gmail.com  Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497 Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you looking to create an emotional connection with your customers? Have you ever considered the power of belonging to a brand? This week Mark Schaefer returned to Insight Out, to provide insights on how to create meaningful relationships with customers, and how this can lead to success. Mark was a young boy who felt isolated and alone at a new school. He tried out for the school play and found his place in the community, which ignited his confidence and personality. Through his research and experiences, Mark learned that mental health was an important megatrend in the world, and communities have the power to provide a sense of belonging and purpose. He wrote his latest book, “Belonging to the Brand: Why Community is the Last Great Marketing Strategy”, Mark shares his research on the psychology of community, and how it can be used as an effective brand marketing strategy. He also highlights that most businesses miss the bigger opportunity to connect with customers on an emotional level, as opposed to a transactional level. He learned that creating emotionally connected environments in a community can lead to strong loyalty and trust with the brand and a much more powerful strategy than just selling products.  Meet Mark Schaefer, Mark is one of the world's leading marketing futurists, keynote speakers, and university educator, He is the author of several successful books, such as 'Known', 'Marketing Rebellion', 'The Content Code', 'Return on Influence', 'The Tao of Twitter', and 'Social Media Explained', and his latest book 'Belonging to the Brand: Why Community is the Last Great Marketing Strategy', which seeks to explore the value of community and how it can be used as a powerful marketing strategy. He is the perfect person to explore if you want to learn how to create a loyal customer community and gain a competitive edge in the market.  Tune in to hear what Mark has to say about Brand Loyalty. In this episode, you will learn the following: How Mark Schaefer found a sense of community at a young age. (00:03:55) Why it's important to recognize the emotional connections and how they can be used to create a loyal following. (00:11:37) Creating a purpose for people to gather around that goes beyond product differentiation. (00:15:45) The difference between an audience and a community, and How Creating an emotionally connected environment for customers to foster loyalty and trust. (00:24:40) How do brands learn about their customers? (00:31:13) The leadership mindset in a community and how important it is to be seen in the community (00:37:45) Mark's vantage point about Chat-GPT Notable quotes:  “We need community. We long to belong” - Mark (00:12:24) ‘'Your long-term health and viability as a human being depend on meaningful human relationships. The conclusion of the study was loneliness kills'' - Mark (00:13:10) “An audience is why we're able to sell things. However, an audience is also sort of like a cult of personality. If I go away, the audience goes away. If you go away, your podcast goes away'” - Mark (00:25:10) “looking at a community through the brand Market value instead of a transactional value will make you more successful” - Mark (00:29:16) “The key component of a successful community is safety” - Mark (00:38:10) “Creativity is the single best business case for diversity ever because you combine boxes, you combine experiences, and perspectives” - Mark (00:41:45)  Resources & Links: Mark's Website: https://businessesgrow.com/ Mark's Podcasts: The Marketing Companion Mark on Social Media: https://twitter.com/markwschaefer https://www.linkedin.com/in/markwschaefer/ https://www.instagram.com/markwschaefer/ https://www.youtube.com/user/MWSchaefer https://www.facebook.com/mark.schaefer3 Billy Samoa Saleebey  LinkedIn: https://www.linkedin.com/in/billysamoa  Email: billy@podify.com and saleebey@gmail.com  Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497 Learn more about your ad choices. Visit megaphone.fm/adchoices

As the world of technology rapidly evolves, so do the possibilities of Artificial Intelligence (AI) applications. We are now on the cusp of an AI revolution that has the potential to revolutionize every aspect of our lives. But how do we use AI in a way that serves us, not at our detriment? In this episode, Cory Lopes-Warfield is back on Insight Out and he outlines the potential of AI and how to best utilize its capabilities.  Meet Cory Lopes-Warfield, Cory is a Linkedin influencer and has amassed nearly 500k followers on Linkedin. He has trained some of the other influencers on the platform and works with individuals looking to expand their influence on Linkedin.  In addition, Cory is an early adopter expert of ChatGPT-3 and a leader in the tech world. Cory has been exploring the power of ChatGPT-3 and has seen its potential to revolutionize the way we work. He was enthralled by the possibilities of AI when he first encountered it, and he quickly realized its immense potential. Cory dedicated himself to learning AI and used its power to create amazing outcomes like business plans, resumes, and even a virtual avatar to help others reach their goals. With the introduction of GPT4, Cory is optimistic that AI can be used to improve the lives of people worldwide, from reducing greenhouse emissions to helping those who cannot afford coaching. He is determined to use AI to bring people together and create a better future. Tune in now to discover the fascinating and powerful implications of AI applications  Here's what Cory and I cover: Cory shared some of the Powerful use cases of ChatGPT in his own exploration (00:06:30) What are the differences of ChatGPT3 and ChatGPT4 (00:11:40) What advice would Cory have for somebody who is wanting to use AI and ChatGPT (00:15:25) Microsoft is about to embed OpenAI technologies into their office suite, and their search engine Bing (00:19:28) What if AI can bring us closer together and provide us with basic income and a shared economy (00:27:30) How AI will change the way we as humans think about creativity (00:33:40) Cory shared other useful platforms (00:41:55) Here are the steps you need to follow to also get maximized efficiency: 1. Ask Chat GPT to act as an expert in a specific field 2. Give it a detailed prompt and be specific 3. Ask it to format its response in a specific way (e.g. in bullet points or a drop-down table) You can find Cory: Personal website: https://coryconnects.com/ Company website: https://shedwool.com/ Linkedin: https://www.linkedin.com/in/corywarfield/ Instagram: Coryconnects Twitter: @cory_warfield Connect with me: Email Addresses: billy@podify.com and saleebey@gmail.com LinkedIn: Billy Samoa Saleebey Instagram: billysamoa Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497 Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you ready to use AI Productivity Boost to increase your productivity? This week Sam Kamani is back on Insight Out. Sam is the founder and host of - "Web3 with Sam Kamani Podcast”, and VP of Growth for Cookbook.dev, Author of the highly acclaimed Amazon Bestseller "The 30 Day Startup” and a serial entrepreneur and a frequent speaker at business events, Sam has advised both startups and established businesses in innovation and growth strategy.  In this episode, Sam and I will explore how AI is changing the way we interact with the world from soft skills to the singularity and the art industry. We will be discussing Web 3.0, AI, and the Turing Test. Learn how AI can revolutionize and increase productivity in many businesses. Sam gave an example of how artists had to migrate their style when photography was invented, and how it increased the whole art space. He concluded that AI will bring in so many more jobs that it won't be enough.  Tune in to discover the power of AI and its impact on our world!  Here's what I cover with Sam Kamani in this episode: What is AI? (00:04:00) What is the Singularity and How far away are we from reaching it? (00:06:00) How to integrate AI into business (00:12:50) What's going to come with GPT- 4 (00:19:00) Embedding some sort of blockchain component can help businesses. (00:34:15) The key benefits of using blockchain (00:38:20) Sam's advice to those who were starting a business in 2023 (00: 49:30) Notable quotes:  “Any business, Any individual who can increase their productivity can make more money” - Sam (00:13:35)  “There is no limit other than your own creativity” Billy (00:33:35)  “The more that the technology increases and speeds up and has this new innovation and disruptive tech, the more the soft skills are valuable” Sam (00:50:05) You can find Sam: Personal website: https://samkamani.com/ Company website: https://moonstream.to/ Blog: https://web3pod.xyz/ Twitter: @Samkamani LinkedIn: Sam Kamani Instagram: web3podcast Other episodes you'll enjoy: From Barista to Owner of Biggby Coffee: Lessons with Mike McFall How to Buy and Sell Online Businesses with Blake Hutchison  Internal and External Communication with David JP Phillips Connect with me: Email Addresses: billy@podify.com and saleebey@gmail.com LinkedIn: Billy Samoa Saleebey Instagram: billysamoa Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497 Learn more about your ad choices. Visit megaphone.fm/adchoices

After starting as a barista in 1996 to becoming the co-founder, owner, and Co-CEO of Biggby Coffee, this week's guest on Insight Out is Mike McFall, a growth-minded entrepreneur that believes in the power of self-awareness, positivity, and conscious capitalism as the core values of a successful business.  His book, Grind: A No-Bullshit Approach to Take Your Business from Concept to Cash Flow, focuses on the importance of revenue and practical ways to build cash flow in a budding company. He also explores his philosophy that business requires us to be aggressive and simultaneously self-aware.  In this episode, Mike and I discuss the road to becoming CEO of a successful corporation, why conscious capitalism and company culture are at the core of employee retention, why focus is a critical component in building a business, and more. In this episode, we discuss: The key lessons that sailing around the world at 16 taught Mike (3:40) Mike's journey as a Red Wings fan and the importance of visioning work (5:43) A breakdown of the visualization process (10:06) How Mike was introduced to conscious capitalism and the way it transformed his business (13:10) How Mike became partners with Bob Fish (23:44) The importance of competition in business (27:28) Why self awareness is a critical component of your business (29:43) How to ask for valuable feedback (33:10) The biggest contributor to Biggby Coffee's success (35:41) Mike's advice for aspiring or current business owners (38:26)  Why entrepreneurs need to be like the sun (44:30)  Mike's approach to fostering a people-first company (48:07) How to develop company culture that respects the employees (51:37) Where to find Mike McFall and his final word of advice (56:35)  Notable Quotes: “When you say something enough, you begin to hear yourself say it, other people hear you say it, and they can support you. And it helps to reaffirm that you're on the course to go where you want to go.” – Billy (9:26) “The real root of conscious capitalism is that it's an inclusive environment where you don't make tradeoffs between these different components and that you make decisions that everyone benefits from.” – Mike (20:29)  “Your self awareness is the most critical component to the success of your business.” – Mike (30:31)  “In the end it's not about revenue. What it's about is it's about improving, and it's an obsession with improvement. And when we obsess with improvement… the revenue generation, the growth, is a subset of the obsession with improvement.” – Mike (42:34) “Leadership is about setting the example and then living within that constantly.” – Mike (47:16) “In the end, people just want to be around other people who they relate to and they feel a connection to as another human being.” (59:19) Resources & Links: Mike McFall  LinkedIn: https://www.linkedin.com/in/mike-biggby  Instagram: https://www.instagram.com/mikejmcfall Biggby Coffee: https://www.biggby.com/  Billy Samoa Saleebey  LinkedIn: https://www.linkedin.com/in/billysamoa  Email: billy@podify.com and saleebey@gmail.com  Insight Out  Website: https://insightoutshow.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices