Podcast appearances and mentions of loren weisman

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Best podcasts about loren weisman

Latest podcast episodes about loren weisman

Wait What Really OK with Loren Weisman
How My Daughter Changed My Approach to Business Integrity

Wait What Really OK with Loren Weisman

Play Episode Listen Later May 13, 2025 31:09


Hey there, I'm Loren Weisman, Brand Communications and Optics Strategist, and welcome to Wait What Really OK. In this episode, “How My Daughter Changed My Approach to Business Integrity” I open up about the deep impact my daughter has had on my life and career.Fatherhood shifted everything for me. It reshaped my views on ethical business practices and business integrity. I share stories from my past in music and TV, where deception often trumped authenticity. Those experiences left me uneasy. But becoming a dad made me rethink my path. I wanted to build a legacy of brand authenticity and transparency in business for her.I talk about rejecting unethical tactics and focusing on authentic leadership. My goal now is working with folks who value social responsibility over shortcuts. I also touch on personal challenges like health struggles and divorce, and how they've reinforced my stand on honesty.This episode dives into why ethical marketing matters. I critique the opportunism in today's business world and push for a return to real values. My daughter inspires me to seek genuine connections and focus on legacy building. I believe we can create systemic change if we hold each other to higher standards.If you're into personal transformation or want to align your work with integrity, this might resonate. Subscribe for more on ethical business and branding. Drop a comment with your thoughts on balancing fatherhood and business or share your own journey. Let's build something real together.

Wait What Really OK with Loren Weisman
Fake amazon reviews and ways to navigate through them.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Feb 3, 2025 12:48


Fake amazon reviews and ways to navigate through them. Wait What Really OK Season 10, Episode 5, Show 145.* Loren WeismanA Brand Communications & Optics Strategist Illuminating Authoritative Intelligence & Amplifying Authentic Experts.Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics,  content, communication, perceptions and presence, can offer the greatest chance for the desired response. This is done through strategic blueprinting across the array of branding, development, communication, organization, messaging, marketing and moral strategies in order to build the most solid and sound foundation possible. By focusing on highlighting truth over hype, while organizing and harmonizing the creativity, honesty, transparency, clarity and uniformity, the deliverable stands out with truth and respect. This is not for those trying to appear as experts with no experience or ability. This is only for experts with genuine authority that are looking to stand out in today's world both online and off.  © 2025 Loren Weisman. All Rights Reserved ® ℗ Fake amazon reviews and ways to navigate through them. 

Wait What Really OK with Loren Weisman
First Discovery steps I take with clients and onboarding approaches

Wait What Really OK with Loren Weisman

Play Episode Listen Later Jan 10, 2025 10:05


First Discovery steps I take with clients and onboarding approaches.Wait What Really OK Season 10, Episode 4, Show 144.* Loren Weisman is a Messaging and Optics Strategist. starting as a session/ghost drummer and then music producer, loren has 700 album credits across major and indie labels as drummer and producer. He then shifted to TV production with credits for ABC, NBC, FOX, CBS, TLC and more including reality shows, infomercials, movies and documentaries. Loren wrote three internationally published and distributed books, including Wiley and Sons, “Music Business for Dummies”, as well as GreenLeaf's “The Artists Guide to Success in the Music Business.” https:/lorenweisman.com/ * © 2025 Loren Weisman. All Rights Reserved ® ℗ *

Wait What Really OK with Loren Weisman
Where has all the vetting gone? WWROK with Loren Weisman

Wait What Really OK with Loren Weisman

Play Episode Listen Later Nov 5, 2024 13:08


Where has all the vetting gone is S.10 E.3 n.143 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by Messaging and Optics Strategist Loren Weisman.This was unscripted and in the moment. One take. One shot. All mistakes still in there. No Generative AI used for the content. Recorded on MOTIV Audio and a light mastering on BandLab, posted onto Spreaker and distributed from there. *Loren Weisman is a Messaging and Optics Strategist. starting as a session/ghost drummer and then music producer, loren has 700 album credits across major and indie labels as drummer and producer. He then shifted to TV production with credits for ABC, NBC, FOX, CBS, TLC and more including reality shows, infomercials, movies and documentaries. Loren wrote three internationally published and distributed books, including Wiley and Sons, “Music Business for Dummies”, as well as GreenLeaf's “The Artists Guide to Success in the Music Business.” https:/lorenweisman.com/ * © 2024 Loren Weisman / Fish Stewarding Group All Rights Reserved ® ℗ *

Wait What Really OK with Loren Weisman
Discerning and Defining a product manager role

Wait What Really OK with Loren Weisman

Play Episode Listen Later Aug 16, 2024 30:41


Discerning and Defining a product manager Role is S.10 E.2 n.142 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by Messaging and Optics Strategist Loren Weisman. Derrick is the guest on this episode of Wait What Really OK. Together Loren and Derrick dig in to the ins, outs, ups and downs of Product Managers. In this episode, Derrick helps with the discerning and defining when it comes to an effective product manager as well as some red flags to watch out for and many of the attributes to look for. This podcast is raw, real and true. Done in one take, a little EQ and up… Proud of the flubs, the ums and the uhs. This was unscripted and in the moment.  Derrick did not have the questions in advance. Derrick Boudwin is a Qualified Director of Product Engineering with over 15 years experience leading international cross-functional teams, using people-centric strategies to develop software resulting in successful, patented, and disruptive products. Derrick is also versed in the Programming Languages of Python, Bash, Visual Basic, Powershell, SQL, Ruby, Java as well as being familiar with Tools and Technologies that include AWS, GCP, Azure, Tensorflow, Docker, Ansible, Terraform, Jenkins, CircleCI, Git, OpenCV, Pivotal, Jira, and ConfluenceTo talk to Derrick about any or all things Product Manager related or to get some help in your product manager search or assistance in interviewing or reviewing your candidates, email: Derrick@DerrickBoudwin.com *Loren Weisman is a Messaging and Optics Strategist. starting as a session/ghost drummer and then music producer, loren has 700 album credits across major and indie labels as drummer and producer. He then shifted to TV production with credits for ABC, NBC, FOX, CBS, TLC and more including reality shows, infomercials, movies and documentaries. Loren wrote three internationally published and distributed books, including Wiley and Sons, “Music Business for Dummies”, as well as GreenLeaf's “The Artists Guide to Success in the Music Business.” https:/lorenweisman.com/ * © 2024 Loren Weisman / Fish Stewarding Group All Rights Reserved ® ℗ *

Wait What Really OK with Loren Weisman
Google it or googling it does not provide authority answers

Wait What Really OK with Loren Weisman

Play Episode Listen Later Feb 8, 2024 17:06


Google it or googling it does not provide authority answers. S.10 E.1 n.141 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.When you Google dig deeper. When you tell people to Google, give them a directive to seek truth over just popularity. This podcast is raw, real and true. Done in one take. This was unscripted and in the moment. Auphonic was used for levels and breath reduction. Still, one take. Errors, pauses and energy are all authentic and this took 18 minutes to record and 5 minutes to put up. Take it for what it is or how it might resonate with you. Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.* *Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. * Fish Stewarding Group - FSG Living - FSG Messaging & Optics** FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA ** FSG Website: https://fishstewarding.com ** FSG Phone: 325-400-6950 ** FSG Email: MoreInfo@fishstewarding.com* * © 2024 Loren Weisman/Fish Stewarding Group/FSG Living. All Rights Reserved ® ℗ *

The Side B Podcast
Looking Past Hypocrisy to Christ – Loren Weisman’s Story

The Side B Podcast

Play Episode Listen Later Sep 1, 2023 67:58


Former skeptic Loren Weisman rejected the Jewish beliefs of his youth to embrace atheism.  Although he encountered bad examples of Christianity in his search for truth, he looked past those experiences and found Christ. Loren’s Resources: https://www.lorenweisman.com Resources/authors recommended by Loren: The Case for Christ, Lee Strobel Cold Case Christianity, J. Warner Wallace I Don't Have […]

Wait What Really OK with Loren Weisman
Artificial Intelligence Statement

Wait What Really OK with Loren Weisman

Play Episode Listen Later Feb 8, 2023 9:59


Artificial Intelligence Statement from FSG. How we use AI is the title of S.09 E.07 n.140 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.In the wild west of new AI or artificial intelligence applications that are showing up more and more these days. It has become even more of a thing, while being around for years and year… but perhaps not as known to much of the public. To me, the positive side of Artificial Intelligence or AI shows itself in automation options and wonderful elements that can simplify certain types of work, research and intelligence gathering and organizing. These tools can be very useful for businesses at all levels and all sizes. Now on the dark side of AI or how I see the dark side of artificial intelligence if you will, those that are using it to create content or creating words, audios, videos and images that are not from your knowledge, wisdom, or experience can set a bad standard. And in the end, it is good to vet, do your due diligence and see if they have the professionalism or are pretending to know what they don't. And that is the Artificial Intelligence Statement from FSG. How we use AI title came from.Our Artificial Intelligence Statement from FSG is this…At FSG, from Fish Stewarding Group including every branch of FSG and all related sites and content online and off, we only use Artificial Intelligence for automation, audio mixing, video mixing, simple image enhancement, organization and acquisition of intelligence and authority sources. We do no use AI to create content, falsify images or shift any kind of content to dramatically alter, edit or change what is seen, heard or written online or off.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. Fish Stewarding Group is stewarding strategic solutions by only building authoritative businesses with authentically sound people. Fish Stewarding Group Branches Include: FSG Messaging and Optics - FSG Development - FSG Living Homes - FSG Living Buildings - FSG Living Roads - FSG Living Panels - Gardens of Tye - FSG Realty - FSG Africa. FSG is headquartered at 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * https://lorenweisman.com * * https://fishstewarding.com * * © 2023 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

Wait What Really OK with Loren Weisman
What is a messaging and optics strategist?

Wait What Really OK with Loren Weisman

Play Episode Listen Later Jan 2, 2023 19:37


What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.In short, my definition of a messaging and optics strategist is an individual that looks at the foundational, stability, security and marketing elements a brand, product, business or story. This focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.It is a person that looks to serve as a unbiased third party to help with a discovery that includes a research analysis of patterns, similarities, differences, tones, tempos and temperatures of what is in place, what is required before marketing and what is missing.This can include interviews asking if in the communication, messaging and optics from both an online and offline standpoint as well as helping to present a messaging performance outline for the business, the product, the service or person.With this information, as well as a discovery and research into a series of other elements, a blueprint can be built to allow for the strongest foundation of a message. From there, the marketing, promotion and publicity can amplify a less time consuming approach that can also save marketing dollars as well.There is a lot more to answer the questions What is a messaging and optics strategist, but the above is an overview and this podcast brings up the points to consider and how correctly organizing your messaging and your optics can help in many ways.What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.* * Fish Stewarding Group * FSG Messaging and Optics * FSG Development * FSG living * FSG Africa * * 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com * * https://fishstewarding.com * * © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

Wait What Really OK with Loren Weisman
Are most motivational and business coaches bad for you?

Wait What Really OK with Loren Weisman

Play Episode Listen Later Dec 8, 2022 20:46


Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. A shorter episode asking the listener to dig in a little deeper to those that are being pitched by coaches, consultants and strategists. Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of the FSG Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts. * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group ** Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Messaging and Optics * FSG Development * FSG living * FSG Africa * * 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

Wait What Really OK with Loren Weisman
Amazon best selling book claims and the 16,000 book categories

Wait What Really OK with Loren Weisman

Play Episode Listen Later Aug 30, 2022 19:21


Amazon best selling book claims and the 16,000 book categories is the title of S.09 E.04 n.137 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. Does it ever seem like there are way too many authors claiming to be best sellers of books you've never heard of”Have you noticed that some of these authors will spend a lot of time promoting a ranking but seem to have no skill win promoting the book it self?Also, have you noticed when you search how to become an Amazon best seller, there are hundreds of services that will guarantee a momentary ranking so you can claim to have an Amazon Best selling book, but none of these seem to be selling all that many books?And have you noticed that some of the ebook rankings are actually referring to free downloads over actual sales?Did you know authors can buy reviews? And are you aware there are 16000 book categories on Amazon? And that some book promotion companies will advise you to list in a sub category with very few books just to be able to move a few books and claim to be a best seller. Add to this how the term best seller and the optics around it is starting to create more questions in many than ever before. I find this to be a problem and at the same time it can take away from the authority and authenticity of genuine best sellers. I believe it is time to focus on creating a book if you have a book in you and not writing a book to seem like you are an authority. “Publishing a book does not make you and authority or an expert. Authorship does not equal authority.” And would you openly share you had a company write a book for you, someone from your team or an AI system to create a book? I believe if you do not have a book in you, dont write one. I believe if you do have a book in you, consider promoting it with authentic, authoritative content and messaging that highlights the book beyond its ranking. I believe connecting with a publisher or editor if you are self publishing... consider looking for the guidance to set a solid foundation of truth with your book and not just focus on Consider honoring your audience by sharing pieces of the book and elements that supplement what is there from quotes, to videos to audios to images.This over sharing rankings. And if you have a genuine best seller, consider the tactics of a more authentic promotion since so many out there are making false claims that can create a perception that you are even if you aren't. Consider grounding yourself and your book in honest, moral and authentic strategies and tactics to promote your book over using false hype, false pretenses and false numbers. Amazon best selling book claims and the 16,000 book categories is the title of S.09 E.04 n.137 of the FSG Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts. * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

Wait What Really OK with Loren Weisman
More coaches on the sidelines than players on the field.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Jun 13, 2022 27:00


More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK.Lately, it feels like We have more coaches on the sidelines than players on the field.When it comes to coaches though, consider asking yourself...Are they supporting, strengthening, grounding and proving they have:the Authenticity and Authority...the Practices and Posture...the Stability and Security...the experience and education...the Humility and the honesty...Along with the intelligence and strategies for you to learn, maintain and sustain your efforts and growth after you are not working with them anymore?Or are they only marketing with foolish promises, false hype and empty claims?Be careful. Vet and double check in to any and every coach or program.Loren discusses some of the areas to look at online and off including...Their accountability and humility Their experience and authority Their contracts and terms...Their authentic ability...Their marketing... Their popularity... Their promises..Their honor...As well as where they came from, people they have worked with and the legitimacy of their abilities and their BooksVideosQuotesCoursesContent CertificationsAnd claims...And is it all from boiler plate templates and marketing or from them?And if they are able to help anyone at any stage, isn't that a little scary?More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts. *Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging and optics podcast; Wait What Really OK.*Fish Stewarding GroupBuilding authoritative businesses with authentically sound people through messaging, strategy, finance and development. *https://lorenweisman.comhttps://fishstewarding.comLW Socials @lorenweismanFSG Socials @fishstewarding *© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗*Messaging and Optics Podcast Music Credits 1: Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)*Messaging and Optics Podcast Music Credits 2: Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). *More coaches on the sidelines than players on the field.

Monday Morning Dullard
#5 CANCEL BOB SAGET ft. Loren Weisman

Monday Morning Dullard

Play Episode Listen Later Jan 31, 2022 92:16


Loren Weisman is a brand messaging and optics strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for FSG Messaging and Optics. He's also the host of the brand messaging podcast; Wait What Really Ok. Find Loren here... Website: lorenweisman.com Twitter: twitter.com/lorenweisman IG: instagram.com/lorenweisman YouTube: youtube.com/user/lorenweisman Wait What Really Ok | podcast: open.spotify.com/show/5NJMBgE2uEXqncyCpOBgnM Creator & Host: Jamie Dullard ✅ Website: podpage.com/mmdullard

The Water Cooler Hangout with Bob Poole
Authentic Brand Messaging with Loren Weisman

The Water Cooler Hangout with Bob Poole

Play Episode Listen Later Aug 11, 2021 41:16


With the surplus of hype and sales-focused messaging, the need for authenticity has never been more real. Today we speak to Loren Weisman about authentic brand messaging and hear his perspectives on the meaning of this term. Loren is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology, and perceptions of a brand, persona, or product for FSG Messaging and Optics. He is also the host of a brand messaging podcast called Wait What Really OK. From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision, igniting the investor's confidence, and brand protection and amplification approaches for sales, marketing, and retention, Loren helps across the array of the messaging experience. In our conversation with Loren, we talk about what a brand messaging strategist is and the lessons our guest learned in this regard from the years he spent in the music industry. We take a deep dive into the need for authenticity in brand messaging and Loren shares a wealth of valuable lessons, such as how to set up social media in a way that provides value rather than sales, how to find success by getting clear on our unique stories, and a whole lot more! Tune in and hear more about how Loren's approach to messaging revolves around authenticity, authority, transparency, and humility.

Wait What Really OK with Loren Weisman
Curiously curated creations, creatures, tales and messaging

Wait What Really OK with Loren Weisman

Play Episode Listen Later Jul 13, 2021 31:44


Curiously Curated Creations, Creatures, Tales and Messaging are covered in this discussion with Kristina Lucia on S.09 E.01 n.134 of the Brand Messaging Podcast, Wait What Really OK.Curiously Curated Creations from Kristina Lucia includes a children's book series as well as a number of handcrafted crocheted animals and an array of art and other products. Kristina discusses with Loren about her journey so far and where it is heading. Brand messaging strategist Loren Weisman talks with Kristina Lucia about her brand, her direction and the involvement of the Fish Stewarding Group and the results that came from a brand discovery and audit. Staying true to an authentic approach, Kristina is strategizing connection and engagement over hype and hoopla in her messaging and her reach. For all things messaging from childrens books to crocheted animals and beyond, Loren Weisman shares “Consider exchanging the claims, promises and guarantees for authentic, humble and engaging content.” The result can be much more inviting and connecting. “Quality Mom Time, Grandmas Recipe, and a Memory to Last is the title of the first book from the curiously curated creations childrens book series.” Curiously Curated Creations, Creatures, Tales and Messaging are covered in this discussion with Kristina Lucia on S.09 E.01 n.134 of the Brand Messaging Podcast, Wait What Really OK.This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.*******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Opticswb: https://fishstewarding.com/em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/*******Brand Messaging Podcast WWROK LinksPodcast Info Page: https://lorenweisman.com/brand-messaging-podcast/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******© 2021 Loren Weisman. © ® ℗*******Curiously Curated Creations, Creatures, Tales and Messaging.

Otherness Podcast
Navigating Stories of Autism. Lives Without a Compass.

Otherness Podcast

Play Episode Listen Later Mar 11, 2021 26:43


Navigating Stories of Autism: Lives Without a Compass. Exploring the stories and experiences of autism through an engaging podcast format. S1. E1. n1. of the Otherness Podcast.Dr. Todd Peter Levine is the host of the Otherness Podcast. He is a psychiatrist who treats people with autism in a compassionate manner that started with his life as the older sibling of his brother with autism. The show is not about medical information or research, but rather about navigating and engaging autism through experienced stories that come from his life and the life of others. Todd begins the journey on this episode to talk about his approach to sharing stories and how to integrate them into an engaging and meaningful experience. “This is a narrator and curator and not just a doctor.”“I want it to be an organic, living thing that is generated from my lifelong history with autism, starting as a child with a brother on the spectrum.”This episode is co-hosted with my old friend, Loren Weisman. We met at a summer camp in Massachusetts called Camp Frank A Day and then lost touch, even though we grew up within 45 minutes of each other. I ended up going to college in the town of Amherst, Massachusetts where Loren grew up before he went to school in Boston. Loren's approach to authentic and sincere messaging lead us back to talking and working together many years laterThis approach to move to stories and bring a greater understanding and healing as a whole over trying to solve it is an important cornerstone of this podcast.Navigating Stories of Autism: Lives Without a Compass. Exploring the stories and experiences of autism through an engaging podcast format. S1. E1. n1. of the Otherness Podcast.*******The Otherness Podcast is exploring and engaging autism through experienced stories with Dr. Todd Peter Levine and is available on most places and sites where you like to listen to podcasts.*******https://othernesspodcast.com/*******Opening Theme Song Music Credits“Otherness Podcast Intro Theme Song and Music” by Nicholas BurlingCopyright 2021 Late Leopard Publishing/Nick Burling (ASCAP)Administered by Late Leopard Publishing (ASCAP)*******Closing Theme Song Music Credits“Otherness Podcast Outro Theme Song and Music” by Nicholas BurlingCopyright 2021 Late Leopard Publishing (ASCAP)Administered by late Leopard Publishing (ASCAP)*******Navigating Stories of Autism: Lives Without a Compass.

Wait What Really OK with Loren Weisman
Individualized and inclusive approach to healthy eating.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Feb 22, 2021 28:52


An Individualized and inclusive approach to healthy eating is the topic and touch point for s8. E10. n133. of the Wait What Really OK brand messaging podcast.Below is Dawn Tucci’s information and her philosophy when it comes to food and wellness. “Growing up, I never had any psychological association with food, we just ate.”“Chocolate is not a problem till we make it a problem.”“It's not just the foods we eat but the way we think about them”Dawn Tucci shares an individualized and inclusive approach to eating that honors cultural and personal preferences. As a dietitian with an in depth understanding of human physiology and how foods can effect the body, Dawn Tucci is able to come along side individuals on their wellness journey and guide them through the subjective and objective information on nutrition that is out there. In that differentiation and personalization, she assists in finding the right course of action and nourishment for each person based on them, not on templates, trends or hearsay. Dawn’s array of experiences come from working as a registered dietitian for the pharmaceutical industry, a higher echelon food company and a wellness business. This has allowed her to share an individualized experience of education, empowerment and the choices that can be made from there. If you would like to learn more about Dawn or set up a time to speak with her, her email is tuccidawn@yahoo.comThis brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.*******The Brand Messaging Podcast Wait What Really OK *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. *******FSG Messaging and Optics(Orlando Division)https://fishstewarding.com/https://lorenweisman.com/© 2021 Loren Weisman. © ® ℗*******This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.******* http://brandmessagingpodcast.com/*******Opening Theme Song Music Credits“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)*******Closing Theme Song Music Credits“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). *******An Individualized and inclusive approach to healthy eating.

Wait What Really OK with Loren Weisman
Is PEMF objectively proven or a subjective pseudoscience?

Wait What Really OK with Loren Weisman

Play Episode Listen Later Feb 18, 2021 42:59


Is PEMF objectively proven or a subjective pseudoscience? The topic and touch point for s8. E9. n132. of the Wait What Really OK brand messaging podcast.PEMF Therapy has been on the scene for longer than some people realize, however with mixed messages, mixed signals and a series of very strong opinions mixed with the results and factual data, it is still not completely understood. Tim Daniels shares intelligence on the proven elements as well as some of the stereotypes and assumptions that have been associated with PEMF with Loren Weisman. “Pulsed electromagnetic field therapy, also known as low field magnetic stimulation uses electromagnetic fields in an attempt to heal non-union fractures and depression. By 2007 the FDA had cleared several such stimulation devices” – WikipediaTim Daniels also answers the question Is all PEMF created equal as well as discussing the areas it might help with and the range of usage and application. I have also been testing the waters with PEMF Therapy and will share some of my PEMF experience in this conversation as well. “I am not slowly electrocuting myself.” – Loren Weisman For additional information or if you want to learn more with someone that is well versed, vetted and verified in this field, I ask you to consider to reach out to this guest, Tim Daniels. His email is timdanielshc@gmail.com.This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.*******The Brand Messaging Podcast Wait What Really OK *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. *******FSG Messaging and Optics(Orlando Division)https://fishstewarding.com/https://lorenweisman.com/© 2021 Loren Weisman. © ® ℗*******This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.******* http://brandmessagingpodcast.com/*******Opening Theme Song Music Credits“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)*******Closing Theme Song Music Credits“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). *******Is PEMF objectively proven or a subjective pseudoscience?

Wait What Really OK with Loren Weisman
Exploring and engaging autism with Doctor Todd Peter Levine.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Feb 11, 2021 38:17


Exploring and engaging autism with Doctor Todd Peter Levine is the topic and touch point for s8. E8. n131. of the Wait What Really OK brand messaging podcast.Todd is amplifying the stories and experiences of autism through an engaging format. Dr. Todd Peter Levine is the host of a new podcast called the Otherness Podcast. The show is exploring and engaging autism through experienced stories. Todd joins me on this episode to talk about his approach to sharing stories and creating a show that is less about the statements that try to set put autism in a box and is shifting amplifying the stories and experiences with a respect and an engagement I have not seen elsewhere. His authority mixed with his humility and his passion to learn as much as he shares brings a different tone to autism. His approach to move to stories and bring a greater understanding as a whole over trying to solve it or heal it also is one more aspect that makes Todd and the otherness Podcast stand out. The Otherness Podcast is exploring and engaging autism through experienced stories with Dr. Todd Peter Levine and will be available on most places and sites where you like to listen to podcasts. More at https://othernesspodcast.com/This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.*******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. *******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/*******Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******© 2021 Loren Weisman. © ® ℗*******Exploring and engaging autism with Doctor Todd Peter Levine

Wait What Really OK with Loren Weisman
Amplified authentic opinions and intelligence to consider.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Jan 11, 2021 24:51


Amplified authentic opinions and intelligence to consider is the topic and touch point for s8. E7. n130. of the Wait What Really OK brand messaging podcast.From the fixed focus groups to the ability to vote as much and as often as you like, the authentic voice and authentic opinion has trouble shining through. From artificial intelligence delivering data that can be artificially altered to the opinions of a paid influencer, we are missing out on authentic opinions from real people to understand the authority in what people are feeling, over the popularity of what people are being told people are feeling. Some of the issues are in communication. We see individuals sharing op-eds. One sided views of opinions that are placed in to editorial format instead of learning the Op Agg story… the aggregation of authentic opinions collected for the authority data that it could provide. Art, like music, like food is opinion. It is subjective and while there are popular opinions, a great deal of that popularity has been falsely bought. Then presented as intelligence that isn’t true. When we consider honoring opinions authentically and take them into account instead of only counting for popularity through an organized aggregator of authentic opinion, the data and intelligence can be more beneficial for everyone. If we can take the time and put in the efforts to amplify the authentic opinions and apply those results and intelligence across the board, everyone from the consumer to the companies behind a song, an artist, a product or a service, we might have a better chance of understanding what choices to make based on better intelligence. This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.*******The Brand Messaging Podcast Wait What Really OK *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. *******FSG Messaging and Optics(Orlando Division)https://fishstewarding.com/https://lorenweisman.com/*******This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.******* http://brandmessagingpodcast.com/*******Opening Theme Song Music Credits“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)*******Closing Theme Song Music Credits“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). *******Amplified authentic opinions and intelligence to consider.

Wait What Really OK with Loren Weisman
Shop local shaming and small business messaging missteps.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Nov 26, 2020 21:47


Shop Local Shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand messaging podcast.If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so? Using guilt, shaming and passive aggressive tactics to try to attract customers tends to deliver the opposite results.When we take a step back and look at the situation as well as the perceptions of others, it can allow for a more engaging messaging in the advertising that can invite and market that many more people to local shopping.On the other side of it, focusing only shop local shaming style campaigns and using a yell, tell, sell and insulting vibe is not drawing people in, it is pushing them away. Moving the methodology and strategy of small business messaging to a place of authenticity, humility and respectful engagement can bring greater results. “Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.”Consider taking a more honorable, understanding and respectful approach to draw in customers over using tactics that tend to insult, shame and push people away. This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.*******The Brand Messaging Podcast Wait What Really OK *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. *******FSG Messaging and Optics(Orlando Division)https://fishstewarding.com/https://lorenweisman.com/*******This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.******* http://brandmessagingpodcast.com/*******Opening Theme Song Music Credits“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)*******Closing Theme Song Music Credits“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). *******Shop Local Shaming and small business messaging missteps.

The $100 MBA Show
MBA1658 Guest Teacher – Loren Weisman – How to Personalize the Navigation of your Business Strategy

The $100 MBA Show

Play Episode Listen Later Nov 16, 2020


One size does not fit all. When you're seeking guidance on business, there's no shortage. But what worked for one “guru” might not work for you. For all the well-intentioned advice out there, none of it considers one key factor — you. So how can you find your path to indendepenent success? Loren Weisman is […] The post MBA1658 Guest Teacher – Loren Weisman – How to Personalize the Navigation of your Business Strategy appeared first on The $100 MBA.

The $100 MBA Show
MBA1658 Guest Teacher – Loren Weisman – How to Personalize the Navigation of your Business Strategy

The $100 MBA Show

Play Episode Listen Later Nov 16, 2020 17:31


One size does not fit all. When you’re seeking guidance on business, there’s no shortage. But what worked for one “guru” might not work for you. For all the well-intentioned advice out there, none of it considers one key factor — you. So how can you find your path to indendepenent success? Loren Weisman is […] The post MBA1658 Guest Teacher – Loren Weisman – How to Personalize the Navigation of your Business Strategy appeared first on The $100 MBA.

Wait What Really OK with Loren Weisman
Brand messaging mission statement and message methodology

Wait What Really OK with Loren Weisman

Play Episode Listen Later Nov 11, 2020 30:30


A brand messaging mission statement or brand messaging mandate of sorts from Loren Weisman sharing his views from the culmination of his experiences and education that leads him to approach brand messaging this way. Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n128. of the Wait What Really OK brand messaging podcast.There is a Mission Statement shared in a famous movie that is titled as the things we think and do not say: the future of our business. In a little flip on words and a focus on brand messaging, I would call my Brand Messaging Mission Statement; the things we say and do not think… about. This is my brand messaging mission statement. My view on what I do and why I do it, as well as why I believe part of the root issue lays in how we say what we think we are supposed to say, what we are told to say and what to say in order to funnel, entice, and sell. Still, to me what is missing in the messaging of many is the authenticity, the authority, the humility and the integrity of each individuals story. Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections. Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n187. of the Wait What Really OK brand messaging podcast.*******The Brand Messaging Podcast Wait What Really OK *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. *******FSG Messaging and Optics(Orlando Division)https://fishstewarding.com/https://lorenweisman.com/https://imdb.me/lorenweisman/*******This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.******* http://brandmessagingpodcast.com/https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). *******Brand messaging mission statement and message methodology

Wait What Really OK with Loren Weisman
Transparency and accountability in air conditioning repair?

Wait What Really OK with Loren Weisman

Play Episode Listen Later Oct 25, 2020 27:08


Transparency and accountability in air conditioning repair? Is the topic and touch point for s8. E3. n125. of the Wait What Really OK podcast.From air conditioning repair to any other kind of repair service, often times the communication is off for both the provider and the customer. With a mutual awareness of the others perception, comes a faster resolve and better transparency. In accountability for both sides in the initial conversation, better expectations can be set. On the other side, to not jump to immediate conclusions, and asking for the details to ensure that accountability is in place, can help the customer make a better choice and allow for a better vetting of the right provider. In my most recent experience, after the air went out and we decided to connect with Henry from Ice Heating and Air in Orlando, Florida, it wasn’t just the price, but the professionalism, communication, accountability and clarity to define what he found, what could be done and what couldn’t. The experience inspired this podcast. And in a normally, incredibly stressful situation, working with Henry and Ice Heating and Air was an experience I rarely have. His attention to detail, style of communication and down to earth way of explaining as well as backing up his explanations created a fast and well-earned trust. This brand messaging podcast is available in the links below and on most sites, stations and apps where you may like to listen to podcasts.*The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. *Fish Stewarding Group wb: https://fishstewarding.com/*Loren Weisman LinksWeb: https://lorenweisman.com/*Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/*Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*Transparency and accountability in air conditioning repair?

Wait What Really OK with Loren Weisman
Transparency and accountability in air conditioning repair?

Wait What Really OK with Loren Weisman

Play Episode Listen Later Oct 25, 2020 27:08


Transparency and accountability in air conditioning repair? Is the topic and touch point for s8. E3. n125. of the Wait What Really OK podcast.From air conditioning repair to any other kind of repair service, often times the communication is off for both the provider and the customer. With a mutual awareness of the others perception, comes a faster resolve and better transparency. In accountability for both sides in the initial conversation, better expectations can be set. On the other side, to not jump to immediate conclusions, and asking for the details to ensure that accountability is in place, can help the customer make a better choice and allow for a better vetting of the right provider. In my most recent experience, after the air went out and we decided to connect with Henry from Ice Heating and Air in Orlando, Florida, it wasn’t just the price, but the professionalism, communication, accountability and clarity to define what he found, what could be done and what couldn’t. The experience inspired this podcast. And in a normally, incredibly stressful situation, working with Henry and Ice Heating and Air was an experience I rarely have. His attention to detail, style of communication and down to earth way of explaining as well as backing up his explanations created a fast and well-earned trust. This brand messaging podcast is available in the links below and on most sites, stations and apps where you may like to listen to podcasts.*The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. *Fish Stewarding Group wb: https://fishstewarding.com/*Loren Weisman LinksWeb: https://lorenweisman.com/*Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/*Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*Transparency and accountability in air conditioning repair?

Wait What Really OK with Loren Weisman
Do not vote if you do not want to vote. Voting is a right.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Oct 14, 2020 15:53


Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK brand messaging podcast.The toxicity and force placed into telling people to vote has backed fired for many years and in many elections. Taking a more engaging, respectful approach might bring more people to the table, while allowing others to feel less attacked. “Voting is a right and if you do not want to exercise that right, who am I or who is anyone to tell you that you are wrong."In the end, I believe if we invite, share, explain and engage what voting can do, why people should consider voting and moving away from the attacks, insults and belittling, it may draw that many more people to get involved and vote. Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK podcast.*******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Wait What Really OK IMDb: https://imdb.com/title/tt12847210/Instead of that consider this! IMDb: https://imdb.com/title/tt13192516/*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Radio.com, Google Podcasts, Stitcher, as well as most sites, stations and apps where you may like to listen to podcasts.******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Do not vote if you do not want to vote. Voting is a right.

Wait What Really OK with Loren Weisman
Do not vote if you do not want to vote. Voting is a right.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Oct 14, 2020 15:53


Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK brand messaging podcast.The toxicity and force placed into telling people to vote has backed fired for many years and in many elections. Taking a more engaging, respectful approach might bring more people to the table, while allowing others to feel less attacked. “Voting is a right and if you do not want to exercise that right, who am I or who is anyone to tell you that you are wrong."In the end, I believe if we invite, share, explain and engage what voting can do, why people should consider voting and moving away from the attacks, insults and belittling, it may draw that many more people to get involved and vote. Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK podcast.*******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Wait What Really OK IMDb: https://imdb.com/title/tt12847210/Instead of that consider this! IMDb: https://imdb.com/title/tt13192516/*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Radio.com, Google Podcasts, Stitcher, as well as most sites, stations and apps where you may like to listen to podcasts.******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Do not vote if you do not want to vote. Voting is a right.

Pigeons Save The World
Loren Weisman, Marketing your podcast, Learning from other generations, and Being Geniuine

Pigeons Save The World

Play Episode Listen Later Oct 11, 2020 52:13


Today's episode features Loren Weisman of the podcast "Wait What Really Ok?". Loren is a brand messaging specialist who specializes in helping creative minds expand their reach. Loren is also the author of "The Artist's Guide to SUCCESS in the MUSIC BUSINESS" available now on amazon.

Wait What Really OK with Loren Weisman
Mary Poppins Messaging and Practically Perfect Perceptions

Wait What Really OK with Loren Weisman

Play Episode Listen Later Oct 11, 2020 23:43


Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK.By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. All too often, many of us are focused on our intention but we miss the mark when it comes to the perception of that messaging. It is not about creating a narrative that everyone will understand, because that is impossible. Still, to adjust a narrative to consider the comparative, competitive, compliant, connotation as well as the oversaturated, and over used words, we can dial in something that can reach more. So, in short, messaging that is practically perfect in every way when it comes to perception, but by no means, everyone. It will neglect some, but worlds less. “By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. It won’t be perfect, but it can be practically perfect for you.” Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK.*******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Opticswb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Wait What Really OK IMDb: https://imdb.com/title/tt12847210/*******The Brand Messaging Podcast Wait What Really OK is available on most sites, stations and apps where you may like to listen to podcasts.******* Podcast LinksPodcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Mary Poppins Messaging and Practically Perfect Perceptions.

Wait What Really OK with Loren Weisman
Mary Poppins Messaging and Practically Perfect Perceptions

Wait What Really OK with Loren Weisman

Play Episode Listen Later Oct 11, 2020 23:43


Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK.By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. All too often, many of us are focused on our intention but we miss the mark when it comes to the perception of that messaging. It is not about creating a narrative that everyone will understand, because that is impossible. Still, to adjust a narrative to consider the comparative, competitive, compliant, connotation as well as the oversaturated, and over used words, we can dial in something that can reach more. So, in short, messaging that is practically perfect in every way when it comes to perception, but by no means, everyone. It will neglect some, but worlds less. “By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. It won’t be perfect, but it can be practically perfect for you.” Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK.*******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Opticswb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Wait What Really OK IMDb: https://imdb.com/title/tt12847210/*******The Brand Messaging Podcast Wait What Really OK is available on most sites, stations and apps where you may like to listen to podcasts.******* Podcast LinksPodcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig and Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Mary Poppins Messaging and Practically Perfect Perceptions.

Wait What Really OK with Loren Weisman
Authentic messaging introductions and impression perceptions

Wait What Really OK with Loren Weisman

Play Episode Listen Later Oct 4, 2020 29:19


A great deal of networking has reduced in authenticity while being amplified in the popularity and number count of making as many contacts as possible over making the right type of connections. Authentic messaging introductions and impression perceptions is topic for S7 E10 #123 of Wait What Really OK.Creating an authentic connection with a new contact these days seems more challenging than ever. With so many rushing to reach so many as fast as possible and find out as quickly as possible whether or not this person will be of benefit, there is a loss of the integrity, authenticity and authority in messaging introductions. Slowing down the need for numbers and making an effort to see them as people and not numbers is one of many simple steps that can allow for better engagement.This goes for the cold contact you meet on the street, down to the networking groups that seem to be everywhere. Every day, there is a new networking group, whether online or offline promises to introduce you to the greatest people and make the greatest connections and bring you the most sales. If this was true, why are there so many groups out there and why are so many people part of dozens of these groups?Taking a step back to look at how you are connection, communicating and especially listening is key. When you consider the oversaturation of the me movement to make a contact that will convert and shift to creating an initial authentic conversation to look for a better connection, the difference can be felt. It might make for less business cards collected, less hands shaken and less people introduced to, but in turn, you might just create a foundation of connection with those that you really should be connected with over a mass list of people that you hype yourself in front of with hopes of sales."Instead of trying to shake 20 hands, get 30 business cards and add 40 people to your LinkedIn, consider taking the time with authentic introductions and conversations that are grounded in connection over racing to see how quickly they can find a new conversion or sale." Change the narrative of networking by creating conversations to engage authentically over just racing to a finish line to collect names and trying to build up as much popularity to be seen by as many people as possible.Authentic messaging introductions and impression perceptions is S7 E10 #123 of Wait What Really OK.*******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Messaging Matters IMDb: https://imdb.com/title/tt13170564/Wait What Really OK IMDb: https://imdb.com/title/tt12847210/Instead of that consider this! IMDb: https://imdb.com/title/tt13192516/*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Radio.com Google Podcasts, Stitcher, TuneIn and other locations. ******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Authentic messaging introductions and impression perceptions.

Wait What Really OK with Loren Weisman
Authentic messaging introductions and impression perceptions

Wait What Really OK with Loren Weisman

Play Episode Listen Later Oct 4, 2020 29:19


A great deal of networking has reduced in authenticity while being amplified in the popularity and number count of making as many contacts as possible over making the right type of connections. Authentic messaging introductions and impression perceptions is topic for S7 E10 #123 of Wait What Really OK.Creating an authentic connection with a new contact these days seems more challenging than ever. With so many rushing to reach so many as fast as possible and find out as quickly as possible whether or not this person will be of benefit, there is a loss of the integrity, authenticity and authority in messaging introductions. Slowing down the need for numbers and making an effort to see them as people and not numbers is one of many simple steps that can allow for better engagement.This goes for the cold contact you meet on the street, down to the networking groups that seem to be everywhere. Every day, there is a new networking group, whether online or offline promises to introduce you to the greatest people and make the greatest connections and bring you the most sales. If this was true, why are there so many groups out there and why are so many people part of dozens of these groups?Taking a step back to look at how you are connection, communicating and especially listening is key. When you consider the oversaturation of the me movement to make a contact that will convert and shift to creating an initial authentic conversation to look for a better connection, the difference can be felt. It might make for less business cards collected, less hands shaken and less people introduced to, but in turn, you might just create a foundation of connection with those that you really should be connected with over a mass list of people that you hype yourself in front of with hopes of sales."Instead of trying to shake 20 hands, get 30 business cards and add 40 people to your LinkedIn, consider taking the time with authentic introductions and conversations that are grounded in connection over racing to see how quickly they can find a new conversion or sale." Change the narrative of networking by creating conversations to engage authentically over just racing to a finish line to collect names and trying to build up as much popularity to be seen by as many people as possible.Authentic messaging introductions and impression perceptions is S7 E10 #123 of Wait What Really OK.*******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Messaging Matters IMDb: https://imdb.com/title/tt13170564/Wait What Really OK IMDb: https://imdb.com/title/tt12847210/Instead of that consider this! IMDb: https://imdb.com/title/tt13192516/*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Radio.com Google Podcasts, Stitcher, TuneIn and other locations. ******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Authentic messaging introductions and impression perceptions.

Wait What Really OK with Loren Weisman
Podcast guest soliciting and podcast host booking tactics

Wait What Really OK with Loren Weisman

Play Episode Listen Later Sep 24, 2020 29:33


Digging into the ideas of standing out as an authentic host or how showcasing yourself as an authentic guest can make for better shows, better engagement and better conversations. Especially in this new sea of some hosts just trying to get everyone they can on their show, while some guests with or without authority, spamming to get on every show they can. Podcast guest soliciting and podcast host booking tactics is S7.E9.#122 from the brand messaging podcast; Wait What Really OK. These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast. According to data compiled from PodcastHosting.Org, there are over one million podcasts out there with over 29 million episodes to date as of September 2020. In turn, you have a lot of podcasters that are chasing guests and a lot of guests that are chasing podcasters. One of the key problems that plagues both sides is that both forget that this is such a large market. And in those solicitations, they often sound very template like and very impersonal. Add in the issues of ego and arrogance as both guests and hosts will present less than accurate information about their shows or their authority and you run into more issues. This is a topic that could be a series, but the main points covered include bringing authenticity to your ask, taking away the impersonal and creating a greater sense of authenticity and coming right to the point and asking what are you doing with your show?In the end, are you being true to yourself, the show you are trying to get on and the topics that are being discussed? Or are you only trying to get on another show to self-promote and market yourself? With so much of that happening so often, hosts are beginning to wise up to the false hype. The same goes for the guests that are learning they don’t need to be on every show and are not buying in to the hype coming from the other direction. Yes, there is great reach in podcasts but it can also do damage as well. Whether as a host or a guest, bring the authenticity of you to the table and table the crazy overly hype, impersonal and spammy approaches that way to many others use.Podcast guest soliciting and podcast host booking tactics. S7.E9.#122 *******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn and other locations. ******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Podcast guest soliciting and podcast host booking tactics.

Wait What Really OK with Loren Weisman
Podcast guest soliciting and podcast host booking tactics

Wait What Really OK with Loren Weisman

Play Episode Listen Later Sep 24, 2020 29:33


Digging into the ideas of standing out as an authentic host or how showcasing yourself as an authentic guest can make for better shows, better engagement and better conversations. Especially in this new sea of some hosts just trying to get everyone they can on their show, while some guests with or without authority, spamming to get on every show they can. Podcast guest soliciting and podcast host booking tactics is S7.E9.#122 from the brand messaging podcast; Wait What Really OK. These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast. According to data compiled from PodcastHosting.Org, there are over one million podcasts out there with over 29 million episodes to date as of September 2020. In turn, you have a lot of podcasters that are chasing guests and a lot of guests that are chasing podcasters. One of the key problems that plagues both sides is that both forget that this is such a large market. And in those solicitations, they often sound very template like and very impersonal. Add in the issues of ego and arrogance as both guests and hosts will present less than accurate information about their shows or their authority and you run into more issues. This is a topic that could be a series, but the main points covered include bringing authenticity to your ask, taking away the impersonal and creating a greater sense of authenticity and coming right to the point and asking what are you doing with your show?In the end, are you being true to yourself, the show you are trying to get on and the topics that are being discussed? Or are you only trying to get on another show to self-promote and market yourself? With so much of that happening so often, hosts are beginning to wise up to the false hype. The same goes for the guests that are learning they don’t need to be on every show and are not buying in to the hype coming from the other direction. Yes, there is great reach in podcasts but it can also do damage as well. Whether as a host or a guest, bring the authenticity of you to the table and table the crazy overly hype, impersonal and spammy approaches that way to many others use.Podcast guest soliciting and podcast host booking tactics. S7.E9.#122 *******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn and other locations. ******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Podcast guest soliciting and podcast host booking tactics.

Wait What Really OK with Loren Weisman
Coaching with accountability and finding honorable coaches

Wait What Really OK with Loren Weisman

Play Episode Listen Later Sep 22, 2020 21:39


Coaching with accountability and finding honorable coaches is S7.E8.#121. of the brand messaging podcast; Wait What Really OK.All too often, an excited individual might be attracted to the hype, the promises and the flash that is presented in the promotion of a certain coach, but then find out all too late that the substance, the accountability and the experience is missing.Consider taking the time to vet, double check and practice the due diligence before taking that step to pay someone that is not authority and does not have the ability to help you, your business or your vision. Discussed here are some of the elements to look for as well as what to look out and avoid. To the legitimate and honorable coaches, keep in mind that many out there have had the bad experiences with coaches that were less than experienced. Showcase your authenticity, experience and authority in writing and in an agreement over just the marketing and hype that is used to sell. Share pieces online and off that highlight your knowledge over only marketing and promoting yourself. When you take the time and put in the effort to vet and double check, while at the same time, showcase your detail and professionalism, you set a better standard and a better foundation to work from. While also attracting the right type of client to coach. When everyone is on the same page, has a clear understanding of expectations and responsibilities, the best outcomes can occur. Consider stepping away from the big promises, guarantees and claims if they are not backed up on paper. Lastly, look past the hype and seek the substance before subscribing to a coach and their direction. This is some of the best protection for you, your business or venture. *******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Google Business: https://brand-messaging-strategist.business.site*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn and other locations. ******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Twitter Page: https://twitter.com/waitwhatreallyOPodcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Coaching with accountability and finding honorable coaches

Wait What Really OK with Loren Weisman
Coaching with accountability and finding honorable coaches

Wait What Really OK with Loren Weisman

Play Episode Listen Later Sep 22, 2020 21:39


Coaching with accountability and finding honorable coaches is S7.E8.#121. of the brand messaging podcast; Wait What Really OK.All too often, an excited individual might be attracted to the hype, the promises and the flash that is presented in the promotion of a certain coach, but then find out all too late that the substance, the accountability and the experience is missing.Consider taking the time to vet, double check and practice the due diligence before taking that step to pay someone that is not authority and does not have the ability to help you, your business or your vision. Discussed here are some of the elements to look for as well as what to look out and avoid. To the legitimate and honorable coaches, keep in mind that many out there have had the bad experiences with coaches that were less than experienced. Showcase your authenticity, experience and authority in writing and in an agreement over just the marketing and hype that is used to sell. Share pieces online and off that highlight your knowledge over only marketing and promoting yourself. When you take the time and put in the effort to vet and double check, while at the same time, showcase your detail and professionalism, you set a better standard and a better foundation to work from. While also attracting the right type of client to coach. When everyone is on the same page, has a clear understanding of expectations and responsibilities, the best outcomes can occur. Consider stepping away from the big promises, guarantees and claims if they are not backed up on paper. Lastly, look past the hype and seek the substance before subscribing to a coach and their direction. This is some of the best protection for you, your business or venture. *******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/Google Business: https://brand-messaging-strategist.business.site*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn and other locations. ******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Twitter Page: https://twitter.com/waitwhatreallyOPodcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Coaching with accountability and finding honorable coaches

Wait What Really OK with Loren Weisman
Morning show messaging, performance and delivery at Fox 35

Wait What Really OK with Loren Weisman

Play Episode Listen Later Sep 17, 2020 21:30


Some considerations and a perspective on the tone, tempo, temperature and transitions in the performance as well as the delivery of the information you want to get across. The same words can be said by different people and create different results. Wait What Really OK S7.E7.#120 spotlights the morning show messaging, performance and delivery at Fox 35. While they are a news team, in some ways, they are more of a messaging team. And in their performance and delivery of the news, many could learn a great deal from them as an example. This is much more than highlighting the morning news team at Fox 35 Orlando and their Good Day Orlando program. This is much more about how the effectiveness of their morning show messaging allows for them to get their news across to so many in authentically engaging and connecting way. As in any city, there are a number of news stations where many are saying very similar things. A differentiator is the performance of the way that news is shared. Beyond the script and the words on a teleprompter, there are elements that can make or break the way an audience is engaged and connected to information. Addressing these almost under the hood nuances including transitions, tone, temperature and tempo help to get the messaging across and engage that much more effectively. At the same time, those same scripts could be read by an entirely different group and have the opposite effect. This is the same issue when it comes to your messaging and your marketing of products that have nothing to do with the news. The way the Fox 35 Orlando team with Amy Kaufeldt, Ryan Elijah, Kristin Giannas, Jayme King and Danielle Knox perform and deliver the news can showcase a great bench mark for other businesses to look at and take note. The messaging works because this is a team that know how to work together to bring that information to the public in an outstanding way. Learn more about the Fox 35 and the Good Day Orlando team at https://www.fox35orlando.com/shows/good-day*******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/YouTube: https://YouTube.com/lorenweisman/Twitter: https://Twitter.com/lorenweisman/Google Business: https://brand-messaging-strategist.business.site*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn and other locations. ******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Twitter Page: https://twitter.com/waitwhatreallyOFacebook Page: https://facebook.com/brandmessagingpodcast/Instagram Page: https://instagram.com/brandmessagingpodcast/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Morning show messaging, performance and delivery at Fox 35.

Wait What Really OK with Loren Weisman
Morning show messaging, performance and delivery at Fox 35

Wait What Really OK with Loren Weisman

Play Episode Listen Later Sep 17, 2020 21:30


Some considerations and a perspective on the tone, tempo, temperature and transitions in the performance as well as the delivery of the information you want to get across. The same words can be said by different people and create different results. Wait What Really OK S7.E7.#120 spotlights the morning show messaging, performance and delivery at Fox 35. While they are a news team, in some ways, they are more of a messaging team. And in their performance and delivery of the news, many could learn a great deal from them as an example. This is much more than highlighting the morning news team at Fox 35 Orlando and their Good Day Orlando program. This is much more about how the effectiveness of their morning show messaging allows for them to get their news across to so many in authentically engaging and connecting way. As in any city, there are a number of news stations where many are saying very similar things. A differentiator is the performance of the way that news is shared. Beyond the script and the words on a teleprompter, there are elements that can make or break the way an audience is engaged and connected to information. Addressing these almost under the hood nuances including transitions, tone, temperature and tempo help to get the messaging across and engage that much more effectively. At the same time, those same scripts could be read by an entirely different group and have the opposite effect. This is the same issue when it comes to your messaging and your marketing of products that have nothing to do with the news. The way the Fox 35 Orlando team with Amy Kaufeldt, Ryan Elijah, Kristin Giannas, Jayme King and Danielle Knox perform and deliver the news can showcase a great bench mark for other businesses to look at and take note. The messaging works because this is a team that know how to work together to bring that information to the public in an outstanding way. Learn more about the Fox 35 and the Good Day Orlando team at https://www.fox35orlando.com/shows/good-day*******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Optics(Orlando Division)207 West Plant StreetWinter Garden, Florida, 34777-0991wb: https://fishstewarding.com/Em: brandmessagingstrategist@gmail.com*******Loren Weisman LinksWeb: https://lorenweisman.com/IMDb: https://imdb.me/lorenweisman/YouTube: https://YouTube.com/lorenweisman/Twitter: https://Twitter.com/lorenweisman/Google Business: https://brand-messaging-strategist.business.site*******The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn and other locations. ******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/Twitter Page: https://twitter.com/waitwhatreallyOFacebook Page: https://facebook.com/brandmessagingpodcast/Instagram Page: https://instagram.com/brandmessagingpodcast/Podcast IMDb Page: https://imdb.com/title/tt12847210/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Morning show messaging, performance and delivery at Fox 35.

Expanding Your Search & Stopping For Directions Podcast w/Brent & Jodi Bailey
Expanding your authentic messaging with Loren Weisman. S2.11

Expanding Your Search & Stopping For Directions Podcast w/Brent & Jodi Bailey

Play Episode Listen Later Sep 16, 2020 34:22


Expanding your authentic messaging with Loren Weisman. S2.11 Expanding your search and stopping for directions podcast welcomes Brand Messaging Strategist Loren Weisman to the show. Loren is a brand messaging strategist and speaker coming from the music and television industries. He was a session and touring artist, a music producer and an author of three books.  In our talk, Loren and I discuss the ideas arounds expanding your authentic messaging to allow intentions to translate to the perceptions of our audiences. So many are working off of their perceptions of a message and rarely are stopping for directions and asking for the individuals intended message is. In turn, this can challenge those that are coming from the heart but are not having their heart heard.  *******Expanding your search Guest Bio on Loren Weisman*******Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for FSG Messaging and Optics. He also the host of the brand messaging podcast; Wait What Really OK. Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. He wrote both “The Artists Guide to Success in the Music Business” (Greenleaf Book Group) and “Music Business for Dummies” (Wiley & Sons). Shifting to TV production as well as authoring a few books on the music business, Loren gravitated and shifted toward the strategic production elements as much as he did the psychological ones. From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience. *******Stopping for directions and links to our guest:******* Loren's Website: https://lorenweisman.com/FSG Website: https://fishstewarding.com/Twitter: https://twitter.com/lorenweisman/IMDb: https://imdb.me/lorenweisman/YouTube: https://youtube.com/lorenweisman/Instagram: https://instagram.com/lorenweisman/LinkedIn: https://www.linkedin.com/in/lorenweisman/Amazon Author: https://amazon.com/author/lorenweismanSend2Press: https://send2press.com/wire/profile/loren-weisman/Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213*******Expanding your search and stopping for directions is a podcast for growing our circles of connections and knowledge together through positive conversations and encouraging communications.*******https://www.imdb.com/title/tt12985720https://facebook.com/expandingsearch/ https://instagram.com/expandingsearch/https://twitter.com/expandingsearch/  https://www.youtube.com/channel/UCtC0DVW0O1gkTWfd3TVMmrQhttps://www.amazon.com/Brent-Bailey/e/B0849TKGWMhttps://www.imdb.com/name/nm8178665https://www.linkedin.com/in/revbrentbailey/Available on iHeartRadioApple Podcasts YouTubeRokuAppleTVFireTV*******Support the show (https://directionchurch.churchcenter.com/giving)

Wait What Really OK with Loren Weisman
Messaging before marketing to create a sound foundation.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Sep 10, 2020 26:13


Yes, marketing involves messaging. At the same time, my view is that many less than moral or ethical marketing organizations will run with a service, product or business and bring that client to the public prior to the foundational messaging being in place.S7.E6.N119 Messaging before marketing to create a sound foundation is an authentic messaging and methodology perspective on the impact and the results of creating brand messaging as a first step. Of course, messaging will shift, move and motion, but in my experiences, I have seen both small and large organizations save a fortune when they can work from a messaging palette that is not just pretty words that hit the intention of the client and the marketing company, but also taking into consideration...Identity,Integrity,Oversaturation,Perceptions,Connotations,Comparatives,Competitive,Optics,Temperature,Timing,and more.The way many of the less than moral marketing types run to hype, pressure, spam and quickly shifting the message campaign by campaign, it ends up hurting the brands message, identity and validity.On the other hand, I’ve watched marketers, marketing companies and PR agencies have an easier time being able to reach further at a faster tempo and a reduced cost.And it is not about making the marketer less money, but allowing them to make more for their efforts and marketing strategies when the foundation is there.I feel there are some marketers that understand the aspects of messaging, but a smaller number as a whole.Still, it seems like so many are out there screaming from the mountain tops about how they will create popularity, opportunity and awareness, yet they throw expensive darts at a board or use unrelated metrics and templates to explain what needs to be done without really having a complete understanding of what they are saying. Then many position themselves to take no liability for their spending and their campaigns that were built on the hippest trend that might have no direct relation or application to the specific client. Or worse, the "I had all these big campaigns that worked 10, 20, 30 years ago" and the ever famous "Here is an example of an amazingly successful campaign I did" but that campaign had a budget ten times the size of the person they are pitching and a completely different product.That is why I have come to the perspective of Messaging before Marketing.S7.E6.N119 Messaging before marketing to create a sound foundation. *******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Opticswb: https://fishstewarding.com/*******Loren Weisman LinksWeb: https://lorenweisman.com/*******The Brand Messaging Podcast Wait What Really OK is available on Pandora, iHeart, Apple Podcasts, Spotify, and other locations. ******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Messaging before marketing to create a sound foundation.

Wait What Really OK with Loren Weisman
Messaging before marketing to create a sound foundation.

Wait What Really OK with Loren Weisman

Play Episode Listen Later Sep 10, 2020 26:13


Yes, marketing involves messaging. At the same time, my view is that many less than moral or ethical marketing organizations will run with a service, product or business and bring that client to the public prior to the foundational messaging being in place.S7.E6.N119 Messaging before marketing to create a sound foundation is an authentic messaging and methodology perspective on the impact and the results of creating brand messaging as a first step. Of course, messaging will shift, move and motion, but in my experiences, I have seen both small and large organizations save a fortune when they can work from a messaging palette that is not just pretty words that hit the intention of the client and the marketing company, but also taking into consideration...Identity,Integrity,Oversaturation,Perceptions,Connotations,Comparatives,Competitive,Optics,Temperature,Timing,and more.The way many of the less than moral marketing types run to hype, pressure, spam and quickly shifting the message campaign by campaign, it ends up hurting the brands message, identity and validity.On the other hand, I’ve watched marketers, marketing companies and PR agencies have an easier time being able to reach further at a faster tempo and a reduced cost.And it is not about making the marketer less money, but allowing them to make more for their efforts and marketing strategies when the foundation is there.I feel there are some marketers that understand the aspects of messaging, but a smaller number as a whole.Still, it seems like so many are out there screaming from the mountain tops about how they will create popularity, opportunity and awareness, yet they throw expensive darts at a board or use unrelated metrics and templates to explain what needs to be done without really having a complete understanding of what they are saying. Then many position themselves to take no liability for their spending and their campaigns that were built on the hippest trend that might have no direct relation or application to the specific client. Or worse, the "I had all these big campaigns that worked 10, 20, 30 years ago" and the ever famous "Here is an example of an amazingly successful campaign I did" but that campaign had a budget ten times the size of the person they are pitching and a completely different product.That is why I have come to the perspective of Messaging before Marketing.S7.E6.N119 Messaging before marketing to create a sound foundation. *******The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. *******Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. *******Fish Stewarding Group & FSG Messaging and Opticswb: https://fishstewarding.com/*******Loren Weisman LinksWeb: https://lorenweisman.com/*******The Brand Messaging Podcast Wait What Really OK is available on Pandora, iHeart, Apple Podcasts, Spotify, and other locations. ******* Brand Messaging Podcast WWROK LinksPodcast Info Page: http://brandmessagingpodcast.com/*******Brand Messaging Podcast Music Credits 1:Opening Theme Song“Fully Licensed Wait What Really Ok Theme Song" by RKVC.Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)http://rkvc.net/*******Brand Messaging Podcast Music Credits 2:Closing Theme Song“News and Information Podcast Percussion Outro” by Doug Hinrichs.Copyright 2016 Dig And Be Dug Music (BMI).Administered by Bass Ackwards Music (BMI). http://doughinrichs.com/*******Messaging before marketing to create a sound foundation.

Recordings
StreamYard Connect: Brand Messaging with Drummer Loren Weisman

Recordings

Play Episode Listen Later Aug 26, 2020 68:32


StreamYard Connect Ep39 StreamYard Connect with Ross Brand featuring Brand Messaging Strategist & former session drummer Loren Weisman. Join us LIVE every WED at 2pm ET. ▶️ HOST YOUR SHOW with STREAMYARD: https://LivestreamUniverse.com/StreamYard (https://LivestreamUniverse.com/StreamYard). ▶️ SUBSCRIBE to CHANNEL: https://youtube.com/StreamYard (https://YouTube.com/StreamYard) We kick off our second year of #StreamYardConnect with Ross Brand featuring former professional drummer, author and brand messaging strategist Loren Weisman sharing stories from his days in the music industry and discussing his approach to building your brand on an authentic foundation that will result in long-term connection and conversion. Loren will also giveaway a one-hour messaging audit to one live viewer. ABOUT OUR GUEST: LOREN WEISMAN Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for FSG Messaging and Optics. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture. Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content creation, marketing, promotion, and social media trends, allowing for the most effective, and up to date consideration when applying the individualized and personalized methods, approaches and plans. ▶️ Loren's Website: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2ppY054QjBZczdKTnA5OHh2Mk1wYnl6OWlDd3xBQ3Jtc0ttV0VpLUZTWVlWMWV4SG1JY1dRYVNmNGtmMVFTb2FEU1dXMmVwWmZscWdOZHh2VktHVU44aC10NndqZDN4OURnQzV2VmZMVWVCQXllV1NGdEk3NjExY3BvTFJUbW9TNkFJSWkyNmlnaHRzQlotTkg0Yw&q=https%3A%2F%2FLorenWeisman.com%2F&v=r_W-yq8WSV0 (https://LorenWeisman.com) ▶️ Loren's YouTube Channel: https://www.youtube.com/c/LorenWeisman1 (https://www.youtube.com/c/LorenWeisman1) ▶️ Loren's Podcast: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbG5YekJFQ1FrOU9fX2VNeHBrdW8yNlFGM3R1QXxBQ3Jtc0tsNDBabXhmT1hORzh6WVhUcmZDSzJ5aGloTzlBUjk4WmF2ZDhnSXhHVVdKcFRFeVJXa2pub3lmalg3dnI3Q3hNOU1hbnkzYzFwZVZLcGZQTEt2NWo2Ynpva1RCN2kxS2tzZmxpSGRMTkRRQkRvRmszaw&q=https%3A%2F%2Fwww.lorenweisman.com%2F2020%2F04%2F05%2Fbrand-messaging-podcast%2F&v=r_W-yq8WSV0 (https://www.lorenweisman.com/2020/04/...) ABOUT STREAMYARD: StreamYard Connect is presented by StreamYard, a live streaming studio in your computer or mobile browser that makes it easy to host shows with stable, professional-looking streams. ▶️ GO LIVE with STREAMYARD: https://LivestreamUniverse.com/StreamYard (https://LivestreamUniverse.com/StreamYard). ABOUT OUR HOST: ROSS BRAND: Ross Brand is an NYC-based live streamer who has served in many capacities such as Red Carpet host for the Emmy Award-winning Never Settle Show, produced by Al Roker Entertainment and on-camera host for multiple Facebook Live Video and LinkedIn Live developers and broadcast solutions. His background includes 5 years of live streaming experience and 12 years as an on-air radio host, anchor and reporter. ▶️ Ross' YouTube channel: https://YouTube.com/LivestreamUniverse (https://YouTube.com/LivestreamUniverse). Originally livestreamed on the StreamYard Facebook page and YouTube channel (3.1K views).

The MECE Muse Unplugged Podcast - Empowering Go-Getters on Their Journey to Greatness
Staying Away from the Consulting Hype with Loren Weisman

The MECE Muse Unplugged Podcast - Empowering Go-Getters on Their Journey to Greatness

Play Episode Listen Later Feb 2, 2018 23:04


AMA (Ask Me Anything) interview with Loren Weisman, a musician turned accidental business consultant.  Loren is a brand precision marketing strategist, speaker, author and host of Wait What Really OK” is A Methodical, Comical & Informational Podcast. In today's interview, Loren shares his career journey into consulting, the concept of intention vs. perception, and some of the common pitfalls he has witnessed over the year with his experience in the profession and with startup companies. Listen to the Episode Here: [powerpress] The post Staying Away from the Consulting Hype with Loren Weisman appeared first on The MECE Muse Unplugged Podcast.

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
101: Fine Tune Your Greatness and Optimize Your Branding with Business Advisor, Speaker and Author Loren Weisman

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Jul 26, 2016 40:25


Loren Weisman from LorenWeisman.com, Leveraging Smart, and the "Wait What Really Ok Podcast" tells how to dial in your message with the hot, warm and cold members of your tribe... Display TranscriptRobert Plank: Loren Weisman is going to talk to us about the marketing and branding worlds, and connecting businesses to audiences and doing that with a more direct style of engagement, conversation, and communication in order to create authentic conversions and so much more. Tell me what about everything that it is that you do. Loren Weisman: Well Robert, I came with ... I'll summarize it quickly. I came from a background in music. I was a session and ghost drummer which meant that I worked behind a lot of people for a lot of years, about 700 albums in very behind the scenes fashion. I saw the largest successes, the biggest failures, the smallest successes, and everywhere in between. As I went to producing music, I went over to television, I started to venture out and see that a lot of the blueprints around marketing and branding really applied to every type of business from real estate to restaurants, import, export, hair styles, lawyers, and everywhere in between. A lot of people spend 20 some years getting into music. After 20 some years in music, I found myself opening some new doors and talking a little bit more about branding and the different levels of engagement and conversion with businesses outside of entertainment. Robert Plank: Okay. What's really cool about you coming from a music background is we all come across those people who have really good talent or they're really passionate about some subject. It's a shame because they don't know how to get themselves out there or they don't know how to build their own brand, their own tribe, or their own list, or any of that stuff and it's just like you kind of have to both sides of it, right? Loren Weisman: Absolutely and that's where it flies so much into business as well. When you think about that band that you saw and you just love them and you couldn't understand why they couldn't go anywhere while the band you weren't as big a fan of became superstars. The same thing applies to business. You could have the greatest concept. You could have the best business plan, but if you don't have the branding, the marketing behind it, even to go into the funding stages, you're going to sit there and spin your wheels. I'm sure that there are so many amazing entrepreneurs out there, maybe even some listening to this show that feel like, "Wow, I've got this concept but it just won't catch. Is it my concept?" Usually the answer is no. The creativity, the improvisation, the ideas that people come up with are amazing. It's just the fact that they're not quite connecting with the ability to market that out to whether they're soliciting for funding, partnerships, networking, money, or just sales. Robert Plank: If I'm getting this right, so what it is that you do is that you were a consultant mostly for musicians. Is that right? Loren Weisman: I used to be for musicians. Now I'm the ... Like I was sort of in the back for musicians, I'm the consultant in behind businesses and actually other consultants. A lot of the business advisors out there, I work behind them with branding projects that they're working on. I do work with some individual clients, but I like to be one of the guys behind the curtain of other guys. Then looking from a whole of what they're developing with a given client and then saying, "Okay. I see this as a possible run. I see this as an area where developing at a lower cost." You might say to a client of yours, "This needs six months of development in this area." Then I would come in and say while you're working, doing this with Robert, let's talk about the branding before this product or service is even out there and slowly begin to allocate a little time to create and build the brand of that non-existent product yet so that upon launch or upon solicitation for f...

Yak About Today
Boomers Yak About Basics for Sponsors, Advertisers and Listeners

Yak About Today

Play Episode Listen Later Jan 5, 2016 22:58


Boomers Yak About Basics for Sponsors, Advertisers and Listeners. Boomers Yak About Basics: The Broadcast and extras broken down for everyone The first show of the year discussing the outline of each show and its supplemental elements for listeners and sponsors on Boomers Yak About Episode originally aired on 01-04-16. Episode available at the bottom of the post. In this weeks episode of Boomers Yak about, David Yakir talks with Loren Weisman about the different elements going in to the new series and how it extends beyond just radio. Boomers Yak About Basics: The Show Overview Boomer's: Yak About . . . is a radio broadcast hosted on iHeart Radio and recorded in Vero Beach, Florida. The Terrestrial Radio & Web Broadcast is picked upYak On!

Yak About Today
How to keep your privacy private and other simple security tips.

Yak About Today

Play Episode Listen Later Dec 1, 2015 24:56


How to keep your privacy private and other simple security tips. How to keep your privacy private and other simple security tips.  Easy Privacy steps with Leveraging Smart's Loren Weisman on todays Boomers Yak about Tech – 11-30-15 Episode.  Click to listen to the episode on the bottom of the page. In this weeks episode of Boomers Yak about Tech, David Yakir discusses, simple security tips, easy privacy steps and a great deal of information on protecting personal information. How to keep your privacy private: Social Media Deciding who sees what and keeping in mind that what is posted, may never come down, David talks with Loren Weisman of Leveraging Smart, about the best steps to protect your self as you share with others. HowYak On!

Yak About Today
What do – Boomer's “Yak About” – Baby Boomers will never grow old!

Yak About Today

Play Episode Listen Later Nov 3, 2015 22:27


Beginning our transition to the “Yak About” Series. Dedicated to the “Wiser and more mature crowd who happens to be the largest and wealthiest sector in the United States. Stay tuned because in two weeks “Yak About Tech” becomes Boomers: Yak About! We have Loren Weisman back with us to discuss numbers, statistics and everything baby boomer.  Did you know?   Boomer Stats – 77 million people were born between 1946 and 1964, which is defined as the baby boomer era (U.S. Census). – The first baby boomer turned 65 on January 1, 2011. – An American turns 50 every 7 seconds—that's more than 12,500 people every day (U.S. Census). – The senior age group is now, for the first time, the largest in terms ofYak On!

Yak About Today
“Yak About Tech” is moving on – Coming soon the “Boomers” Yak About! series.

Yak About Today

Play Episode Listen Later Oct 29, 2015 22:26


We celebrate our first anniversary with the knowledge that our audience made us one of the most popular tech shows out there. Popular enough that I Heart Radio picked up the show and it can now be accessed 24 hours a day on Iheartradio.com or the I Heart apps for both Android and IOS. Our guest today is Loren Weisman, author, musician, business consultant, all around guru and advisor. I Heart Radio and I have brought in Loren to begin our amazing transition. As Yak About Tech becomes just one part of the new “Boomer's” YAK ABOUT: series. Stay tuned as we expand and gear up for a great 2016

Yak About Today
19 October “Yak About Tech”

Yak About Today

Play Episode Listen Later Oct 20, 2015 22:26


Just a note: You can now listen to Yak About Tech on the I Heart Radio App for Android and IOS 24 hours a day. In Fact, anywhere you look “YAT” is there.  Also, remember, if you have any questions or subjects that you want me to cover on the show – send an email to yakabouttech@gmail.com. Next week we will be back to interviews. We will have as our guest Loren Weisman on set. He is the Managing Partner and co-founder of Leveraging smart. A business & entertainment advisory group. New plans coming for the new year.