Podcasts about market itself

Growing sales is a priority for every healthy business. And sales is also an area that's starting to benefit from fractional leadership. Today's guest, Bill Poole, is President and Client Success Director at Convergo, a firm which helps entrepreneurs sell more services to the right businesses through systematization and fractional leadership.On this episode of The Clarity Advisors Show, Bill and host Ken Trupke discuss how sales shouldn't be a barrier that prevents businesses from reaching their full potential.Timestamps(00:59): Bill's sales background(02:57): The importance of having a system in place(03:34): History of Convergo(05:46): Convergo's services and customers(08:04): Convergo's process(09:54): Getting a company's visionary on board(15:09): Secrets of successful teams(18:54): The importance of getting alignment up front(21:32): Using metrics and scorecards(25:11): Bill's recommended reading(26:34): Convergo's target client Episode Quotes  “When sales is a barrier, it's not always the same challenge. It may be about alignment at the top or it could be about the sales systems that are in place.” (Bill)“A lot of times (improvement) starts with aligning the leaders around ideal clients and the desired journey the ideal client has with the business.” (Bill)“One person can only sell so much and that's a barrier to growth. So, with entrepreneurs and visionaries who sincerely want to grow, we help them understand that they're really the barrier.” (Bill)“Change management is the key, and it requires alignment, communication, training, and stickiness.” (Bill)“The barrier to sales a lot of times isn't really a sales problem. It's that sales and operations are disconnected.” (Bill)“You can't take the right actions until you're tracking the right metrics.” (Bill)“Once you're tracking the right metrics, you look at three things:  the systems, the message, and the people.”“If sales is a barrier and you don't know why – or maybe you think you do know why but you want to confirm it – we'd love to have a discussion with you.” (Bill)Episode Resources 5 Steps To Scale Sales and Grow Revenue: Convergo's eBook listing ways to overcome the challenges of limited time, experience, and resources and build a solid and scalable sales and marketing function.Convergo One-Pager: Overview of the company's services and engagement process.Scorecard Checklist: A checklist that will help you self-assess your own scorecard and develop action items to make immediate improvements.  Recommended ReadingThe Referral Engine: Teaching Your Business to Market Itself by John JantschConnect with Bill PooleEmail: bpoole@convergo.coconverge.coBill Poole on LinkedIn

In this episode of The MHP Broker's Tips and Tricks podcast, Maxwell Baker, president of The Mobile Home Park Broker, interviewed Ryan Narus, a syndicator and the owner of multiple mobile home parks. Ryan discussed the many ways that digital automation has improved the business for himself and his team.  This and every Tips and Tricks podcast episode is brought to you by The MHP Broker's'  proprietary Community Price Maximizer. Use this four-step system to get the highest price possible for your mobile home park or RV community when you sell it through The MHP Broker. Guaranteed. Ask Max for details.   Here Are the Show Highlights: ·       Max interviewed Ryan Narus, the owner of 74 mobile home parks, with some 4,000 total lots, in six southeast U.S. states. (Max, 0:22) ·       The interview primarily focused on Ryan's success with automation, especially with the digital application Rent Manager. (Max, 2:02) ·       While some might think of automation as the technology that kills jobs and replaces workers with robots, Ryan sees an entirely different side, one in which today's digital technology can improve productivity and even create jobs in the long run. (Ryan, 3:27) ·       Ryan first got into computer programming and his appreciation for automation in pursuing his bachelors and MBA degrees at Wake Forest University, especially while studying business analytics. Therefore, he's never had a fear of encroaching technology, and sees the multiple benefits. That's why he embraced Rent Manager, an application that automates much of the day-to-day duties of mobile home park management, as soon as he explored it. (Ryan, 4:02) ·       Ryan even found drawing up lot leases, a particularly labor-intensive park management job, to be fast and easy and more efficient with Rent Manager. (Ryan, 5:09) ·       Such menial tasks as lease signings and termination agreements and recording the handover of keys are now automated, so Ryan's park managers don't have to knock on doors. By signing certain automated documents, residents leaving voluntarily can be reminded to turn in keys so park managers don't have to chase them down and the former residents don't get mistakenly labeled as being evicted. (Ryan, 5:58) ·       Ryan estimates that today about 95 percent of the time spent on his company's books and most of his accounting is automated. And he never has to handle checks or money orders. (Ryan, 6:29) ·       Ryan saw the benefits when nearly everyone in his workforce came down with COVID at one time or another, and he no longer had the manpower to do the many small tasks that could be automated. With Rent Manager, his team and investors get daily automated reports that land in their inboxes every day by the time they awake. It was also during this time when Ryan came to appreciate Metron, the digital water management system his company's mobile home parks use. Metron eliminates the act of physically reading meters, tabulating and turning in data, and billing residents. And residents benefit from the daily data by not receiving surprise water bills at the end of the month, due to the accumulated cost of undiscovered leaks.  (Ryan, 7:08) ·       Ryan hasn't laid off a single employee as a result of the automation his company now relies upon. Instead, workers who no longer have to take on the tedious everyday tasks the automation can better handle now have the time to focus on their talents and the work they really want to pursue. (Ryan :40) ·       The training on Rent Manager is immersive. Ryan lets his employees learn and improve on the system by doing, even though there is almost always initial frustration on his workers' part. He mentioned that the app also offers Rent Manager University, an advanced training service if employees need it. (Ryan, 9:42) ·       Metron's WaterScope software is especially valued by Ryan and his company. With it, they get daily data on everything the water meters show, such as water usage per gallon, per minute, per unit. This immediately alerts park operators to unusual water usage, and potential leaks or unwarranted excessive use (such as from filling pools). (Ryan, 13:19) ·       Ryan pays about $7 a month per meter for the new meter system, including data reading and alerts. (Ryan, 19:44) ·       Ryan related an unwanted memory from the pre-technology days when he had to take a day's drive from Spartanburg to Charlotte to physically read meters at a park in the pouring rain. He first had to pump mud and rain off of the meters so he could read them and got bit by ants in the process. This contrasts with today's method of getting daily automated readings as an email or text message. (Ryan, 19:56) ·       As for Ryan's book reading habits, he tends to jump from book to book and read several at a time. Favorites right now include The Referral Engine: Teaching Your Business to Market Itself, by John Jantsch, and Deep Work: Rules for Focused Success in a Distracted World, by Cal Newport. And anything by Robert Greene. (Ryan, 22:09) ·       Check out Ryan's own podcast, Mobile Home Parks in Real Life. (Ryan, 25:06)     Want to learn more about automation in manufactured home communities or othere strategies for business improvement? Drop Max a line at info@themhpbroker.com or give him a call at 678-932-0200.  Power Quotes in This Episode: “I have Metron to read the meters and automatically upload meter (data) to me and  automatically tell me if they think somebody has a leak, which has saved people hundreds of dollars in water bills.” (Ryan, 7:08)  “(With Metron) “…every business day, my employees and my fellow investors and owners, they have reports that hit their inbox at 2am. So, they wake up early at 5am. Guess what? Reports waiting for them, they don't even have to turn on Rent Manager. It's sitting there waiting.” (Ryan, 7:08) “What (the Metron conversion) has done is made my employees happier and more  productive because they don't have to do stuff they don't want to do like scan 100,000 money orders. So yeah, it's been fun. I like the robot.” (Ryan, 8:40) “...just like learning Spanish or French or whatever, like (employee expertise with the automation) ain't happening in an afternoon.” (Ryan, 12:03) “You're removing menial tasks, replacing that with the robot, allowing people to be more  productive and more happy.” (Ryan, 17:28)

“Business, like life, is all about how you make people feel. It's that simple, and it's that hard.” —Danny Meyer, Setting the Table Danny Meyer is a famous restauranteur responsible for founding some of my favorite spots, including Gramercy Tavern, Eleven Madison Park, and the popular Shake Shack chain. He pioneered the philosophy of “enlightened hospitality.” That's the thing about engineering surprise and delight moments in your business. Like the example I share in this episode, while they may seem small or spontaneous, the best ones have intention and strong systems behind them. It's not hard to design a system to do this repeatedly and consistently for the people you love working with, encouraging more word of mouth referrals in the process, and reducing your reliance on marketing strategies that don't align. Today I'm sharing some examples of small gifts that make a big impact and leave a lasting impression on the people and clients you care most about.

Is it realistic for a law firm owner to strive for a law firm that runs without them? Jim and Tyson have changed their thinking around this topic of a law firm owner working towards the goal of being only in the owners box. Is this possible? It's an interesting idea, however, we don't think it's really possible for a law firm owner to be in the owners box only and run a highly successful firm that you can scale. You probably could get most of the way there, but the nature of what we do requires that we be deeply integrated into the firm. There are some exceptions but not many in today's world, and we don't think it's realistic to expect that you are going to be in the owners box and be able to just let the firm run itself. This and more is what Tyson and Jim discuss in today's episode. Listen in!4:23 There are too many moving parts for you to be ONLY in the owners box 5:56 When you are so disconnected from what you are running #yikes!10:16 Your most valuable time is …15:00 Looking for a reset button, and coming back with a fresh set of eyeTysons Tip: Read The Referral Engine: Teaching Your Business to Market Itself by John Jantsch 

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and teaching your practice to market itself. I'm your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today's episode is called "Teaching Your Practice to Market Itself." Some surgeons have a “one and done” mentality so they spend a fortune advertising for new patients and their staff spends a crazy amount of time working those “leads” to find the diamond in the haystack who is ready to move forward with surgery. Other surgeons realize its smarter, easier, cheaper and faster to create a great experience and connect with their patients so those patients, in turn, refer them to others who also become surgical patients. Neither is the right way; however, creating a referral-based system teaches your practice to market itself. That way, you energize your staff, attract more of your ideal patients, deepen your patients' engagement with you and solidify your own commitment to build a practice worth talking about. AND Referred Patients = a Healthy Practice In teaching your practice to to market itself, the health and success of your practice can be gauged by this simple factor – how many patients refer you to others they know. If you don't know the answer, pull a report called “revenues by referral source”.  I have surveyed top cosmetic practices all over the US and the average mature practice gets 45% - 70% of their revenues from referrals. That's good to know and tells you where to spend your time, money and efforts proportionate to external advertising efforts. And, if your percentage is less than 45%, that indicates you spend a lot more time, money and effort attracting new patients to replace these “one and done” patients who are NOT bragging about you, which is the key take away with teaching your practice to to market itself. But here's what we know… referred prospective patients are more likely to convert to paid procedures, and more likely be willing pay a premium for the added social proof of a referral. That leads to lower advertising costs as well as labor costs since these are highly qualified leads that convert, and that leads to increased staff satisfaction and morale. Here are strategies to grow your own referral-based practice so that you can begin teaching your practice to to market itself… Develop a Referral Mindset This starts at the top. Your staff probably treats your patients about the same way you treat your staff. And, if you have a customer service mentality, then your team will likely adopt one as well. Think about ways your everyday behavior might be affecting your practice's ability to generate referrals while adopting this mindset, “The surgeon takes care of the staff, the staff takes care of the patients, the patients take care of the practice”. Give your patients ”Braggable” Service This starts with the right team and everyone in your practice is part of customer service. This idea must be drilled into everything you and your staff do, think and say. This is a core aspect of teaching your practice to to market itself. Hire for Attitude, Train for Skill You can train someone to do the tasks required; however, you can't train them to be naturally friendly, kind, and compassionate. Hire those innate characteristics and people skills. Never-Ending Improvement Regularly meet with your staff to remind them of your vision and standards of behavior you expect and how important customer service is to your practice's survival. Have them read your reviews, both good and bad, have them review before/after photos of great results and make a big deal out of thank you gifts and cards you get from your happy patients. Give to Get Mentality Focus on the question, “How can we serve our cosmetic patients better than we are?”  This question makes your mind think of how you can add value to your patients' lives and that changes everything. Find ways to empower your team to create, deliver, mend, and extend the total patient experience. Exceed Expectations Identify every potential touch point of a patient's journey with your practice. Do a patient walk through with one staff person focused on visual, another on smell, another on auditory and another on kinesthetics. Now brainstorm how do we make this experience with us even better to help in teaching your practice to to market itself? Surprise & Delight Everyone loves surprises, so how could you incorporate them into your practice?  For example, when a patient puts down their deposit for surgery, thank them with a goody bag with pre-surgery products to help with scarring and/or faster recovery. Be Different to Stand Out. Look at what your competitors are doing and do the opposite. Examples include: No wait or Starbucks is on us, “We want you happy guarantee”, give patients the morphed computer print outs and anything else you can think of that would differentiate you. Get Social to Get Referrals All of your efforts above should be highlighted on social media since this is engaging and authentic content worth sharing and can grow your reach exponentially to help in teaching your practice to to market itself. Interact with your audience on social media and encourage them to participate by asking them questions, getting their feedback and inviting them to share their thoughts and their selfies! Use these strategies to set up a systematic approach to generate word-of-mouth referrals so your cosmetic patients voluntarily participate in your marketing and attract new patients to you so that you're now teaching your practice to to market itself. That's how you teach your practice to market itself. So if you like this content, I have something new for you. It's called the Cosmetic Practice Vault and it's chock full of my business and marketing strategies in easy-to-follow training videos, swipe and deploy graphics and proven scripts for your staff. Think of this as your practice playbook moving forward. During the introductory period, you get lifetime access and strategy calls with me. You can check out the details at www.cosmeticpracticevault.com    

Should you take a last minute cleaning job or should you demand advance notice? #cleaningbusiness owners feel disrespected at assumptions that they are always on-call.  Today's  Ask a House Cleaner sponsor is Savvy Cleaner Training and certification for house cleaners and maids. (https://savvycleaner.com/join) And your host today is #AngelaBrown (https://g.page/r/CbMI6YFuLU2GEBI/review) *** LAST MINUTE CLEANING JOBS CHAPTERS *** 0:00 - Meet Angela Brown the House Cleaning Guru 0:22 - Are cleaners required to accommodate last minute cleaning requests? 0:50 - Do house cleaners take last minute cleaning requests? 1:24 - How much advance notice do you need to give when hiring a cleaner? 1:35 - What would be the reason for a last minute clean? 2:17 - The risk of working by referral only 3:02 - What if you can't do a last minute cleaning job? 4:37 - How do you grow your business through referrals? *** PROMISED LINKS AND GOOD KARMA RESOURCES *** (When available, we use affiliate links and may earn a commission!) Business Survival Guide: The Ultimate Strategic Small Business Guide for Start-ups and Growth Planning - https://amzn.to/3VjMpEs How to Market, Advertise and Promote Your Business or Service in Your Own Backyard - https://amzn.to/3VeXTt4 Marketing Basics for Your Small Business - https://amzn.to/3T5rz9W Masterful Marketing - https://amzn.to/3fXb3uD The Referral Engine: Teaching Your Business to Market Itself - https://amzn.to/3SJjNTz *** RATE THIS SHOW ***  https://sotellus.com/r/savvy-cleaner   *** RATE THIS PODCAST ***  https://ratethispodcast.com/askahousecleaner  *** TRAINING & CLEANING CERTIFICATION*** https://savvycleaner.com/join *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown  ***FUNNY CLEANING SHIRTS – THANK YOU GIFTS FOR MAIDS*** Daily Giveaway - https://funnycleaningshirts.com  Daily Giveaway - https://funnycleaningshirts.com  *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** YouTube: https://www.youtube.com/c/AngelaBrownCleaning Facebook: https://Facebook.com/AskAngelaBrown Twitter: https://Twitter.com/AskAngelaBrown Instagram: https://Instagram.com/AskAngelaBrown Pinterest: https://Pinterest.com/AskAngelaBrown Linkedin: https://www.linkedin.com/in/AskAngelaBrown TikTok: https://www.tiktok.com/@AskAngelaBrown Store: https://amazon.com/shop/AngelaBrown Live Shopping: https://amazon.com/live/AngelaBrown *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com  *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** https://amzn.to/3jHk4GL *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR A WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** SPONSOR A CLEANER - SAVVY CLEANER SCHOLARSHIP FUND ***  Each year Savvy Cleaner gives away scholarships to the Savvy Cleaner Network which includes training for house cleaners and maids, group coaching, and 24/7 network support. This trains them in personal protective equipment, chemical safety, cleaning equipment between jobs, how to clean techniques, and more. If you find value from this show and you want to pay it forward you can sponsor a cleaner here:  Give: https://savvycleaner.com/scholarship-fund Apply - https://savvycleaner.com/scholarship-application *** SPONSORSHIPS & BRANDS ***  We do work with sponsors and brands. If you are interested in working with us and you have a product or service that makes sense for the cleaning industry here's how to work with us -https://savvycleaner.com/brand-deals *** THIS SHOW WAS SPONSORED IN PART BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Pricing for Small Business Owners –  https://savvyperks.com  VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental  https://TurnoverCleaningTips.com  FUNNY CLEANING SHIRTS – Incentive and thank you gifts for house cleaners and maids. https://FunnyCleaningShirts.com  HOARDING WORLD - Helping you change your relationship with stuff https://HoardingWorld.com

Creating a memorable marketing message that sets your business apart from the competition can be serious challenge for many small and mid-size businesses. It's easy to bounce from one “marketing idea of the week” to the next with little to show for your efforts except frustration.   Join host Hanna Hasl-Kelchner as she welcomes Duct Tape Marketing guru, John Jantsch, who has a better solution and a proven system to build demand for your products or services. WHAT YOU'LL DISCOVER ABOUT A MARKETING MESSAGE: ● 3 keys to making your marketing message memorable. ● How we accidently trip ourselves up when creating a marketing message. ● Why some businesses are reluctant to embrace their best marketing message. ● Why a laser focused marketing message is more profitable than a one size fits all message. ● The fastest way to discover your ideal marketing message. ● Why sales and marketing shouldn't be in separate silos. ● And MUCH more. GUEST: John Jantsch has been called the World's Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies. He's a marketing consultant, speaker and bestselling author of several books: https://www.amazon.com/gp/product/1595554653/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1595554653&linkCode=as2&tag=businconfinow-20&linkId=2e2d9538a47f9b82b1404f0e06596277 (Duct) https://www.amazon.com/gp/product/1595554653/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1595554653&linkCode=as2&tag=businconfinow-20&linkId=2e2d9538a47f9b82b1404f0e06596277 (Tape Marketing Revised and Updated: The World's Most Practical Small Business) https://www.amazon.com/gp/product/1595554653/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1595554653&linkCode=as2&tag=businconfinow-20&linkId=2e2d9538a47f9b82b1404f0e06596277 (Marketing Guide), https://www.amazon.com/gp/product/1591846331/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1591846331&linkCode=as2&tag=businconfinow-20&linkId=150f3559507df5f8a1c1ec1ac5ed5441 (Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar), https://www.amazon.com/gp/product/1591844878/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1591844878&linkCode=as2&tag=businconfinow-20&linkId=a34595fbf83ffcfd5ab8aaadf82e509d (The Commitment Engine: Making Work Worth It), and https://www.amazon.com/gp/product/1591844428/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1591844428&linkCode=as2&tag=businconfinow-20&linkId=9549ae5b047bce8409cfb102b01f3064 (The Referral Engine: Teaching Your Business to Market Itself). He's also the creator of the http://ducttapemarketingsystem.com/ (Duct Tape Marketing System) and http://ducttapemarketingconsultant.com/ (Duct Tape Marketing Consulting Network) that trains and licenses small business marketing consultants around the world. In other words, he's a marketer's marketer. John also frequently consults with small and mid-sized businesses. He helps them create marketing plans and organized marketing systems that smooth the way for steady growth. His blog was chosen as a Forbes favorite for marketing and small business, and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine. Huffington Post calls him one of the top 100 “Must Follow” on Twitter. Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs. John is also the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as Intuit, Verizon, HP, and Citrix. His practical take on small business is also frequently cited in publications such as the Wall St. Journal, New York Times, and CNNMoney. RELATED RESOURCES:Contact John at...

What would it be like if you became the only business that mattered to your customers? How can you get 100 percent of the people who eventually buy your products or services to tell their friends? These are some of the powerful questions John Jantsch poses in his latest book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He walks us through how to scale by ensuring transformation for your customers and clients. You grow as they grow. What is the Ultimate Marketing Engine? As John says, "A successful customer." More About John: John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. ❤️ Enjoying the show? The best way to thank us is by leaving a rating or review. Free Time is listener supported—consider donating to become a podcast BFF Insider and you'll get access to a monthly Q&A call with Jenny and private feed.

What would need to be true if you never had to allocate any resources, budget, time, or energy to proactively attracting leads and converting them into prospects and clients? What could your coaching business look like if you invested zero time, zero money, and zero effort into marketing your services and programs? What would it feel like to build a thriving, successful coaching business that never invested in marketing, but regularly attracts more clients than it can possibly handle? In today's episode, I share an alternative marketing strategy you can use to grow your coaching business without feeling like a pushy car salesman. I discuss how word-of-mouth marketing can impact your growth and increase your revenue and the value of creating a referral program to focus less on marketing, and more on delivering a great service. I also discuss how controlling the balance between supply versus demand in the marketplace can help you position your offers as premium services, control your revenue, and control the growth trajectory of your coaching business. “The ideal coaching business requires zero marketing.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: The importance of focusing on being efficient in your coaching business The different types of coaches and coaching philosophies Building a ‘set it and forget it' marketing system that consistently generates leads Using word-of-mouth marketing to grow your business and increase your revenue Creating a referral program that makes it easy - and natural - for your clients to refer people to you How positioning your offers as a premium service by controlling the balance between supply and demand allows you to control your revenue and growth trajectory Resources Mentioned: 050: Nicholas Kusmich - Tripping, Testosterone and Transformation - How to Get a Grip - The Podcast Endless Referrals by Bob Burg The Referral Engine: Teaching Your Business to Market Itself by John Jantsch Unstoppable Referrals: 10x Referrals Half the Effort by Steve Gordon Book Yourself Solid® Licensing   Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Do you need more customers? Are you paying for ads or earning referrals? Word of mouth referrals and social proof are cheaper than advertising. Let #cleaning customers sell you with your #worksheets and excellent customer service. If you need more #cleaningbusiness customers here's how to get them the easy way. *** CONTENTS OF THIS SHOW *** 0:00 - Intro - Meet Angela Brown The House Cleaning Guru 0:25 - Help, I need more customers - Best places to advertise? 1:13 - Advertising in Facebook groups and specific neighborhoods 1:23 - The best place for your marketing efforts 1:52 - Word of mouth marketing better than advertising 2:17 - Social proof wins over paid ads 3:03 - Enhance your customer experience so they want to refer you 3:20 - Make it easy for your customers to recommend you 5:05 - Why people will share your worksheets 6:07 - How to make the worksheet work for you 6:36 - Inspect your work at every cleaning 7:04 - Use compliments to request a referral 7:32 - Give clients permission to pass along your number to their pals *** PROMISED LINKS AND GOOD KARMA RESOURCES *** https://savvycleaner.com/worksheets Word of Mouth Marketing: How Smart Companies Get People Talking - https://amzn.to/3yFQGHd Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth - https://amzn.to/34o9QU8 MORE...: Word of Mouth Referrals, Lifelong Customers & Raving Fans - https://amzn.to/3hXPxF8 Endless Stream of Referrals: 10 ways to bring in referrals Daily - https://amzn.to/34nmB18 The Referral Engine: Teaching Your Business to Market Itself - https://amzn.to/3vrelcv These good karma links connect you to affiliated sites that offer products or services that relate to today’s show. As an Amazon Associate, I earn from qualifying purchases. Your support pays our production costs to bring you these free daily tips. THANK YOU. *** MORE VIDEOS ON THIS TOPIC *** How to Get Residential Cleaning Clients - 10 FREE EASY METHODS - Real Freedom: https://youtu.be/1aeuU73uS7g Andy Sernovitz - Word Of Mouth Marketing 5 Simple Steps - WooCommerce: https://youtu.be/Zob827gI108 How To Grow Your Business Through Word-Of-Mouth Marketing - Neil Patel: https://youtu.be/_6NHKgUH8ts Inbound Marketing – How to get Clients to Come to You - The Futur: https://youtu.be/vCn92eifsjM *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** TRAINING & CLEANING CERTIFICATION*** https://savvycleaner.com/join *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown ***FUNNY CLEANING SHIRTS – THANK YOU GIFTS FOR MAIDS*** Daily Giveaway - https://funnycleaningshirts.com *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleaner Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com FUNNY CLEANING SHIRTS – Incentive and thank you gifts for house cleaners and maids. https://FunnyCleaningShirts.com Today's show #AskaHouseCleaner sponsor is #SavvyCleaner training and certification for house #cleaners and #maids (https://savvycleaner.com/join) And your host today is #AngelaBrown. *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com

This week we have been figuring out and filling our time with… Bitcoin Our relationship with food The Referral Engine: Teaching Your Business to Market Itself by John Jantsch [book] Sentimental Garbage SATC mini series [podcast] The Bold Type {TV} with reference to Episode 75 - Figuring it out | Friendship dynamics; is 3 a crowd? Brene Brown - The call to courage {TV}   This week’s life prompt… What do I love about my friends and when was the last time I told them that?   Have some feedback, a question you would like us to answer or a topic suggestion? Drop us an email at freeandfiguringitout@gmail.com   Follow us https://www.instagram.com/freeandfiguringitout/    Your hosts are... Charelle Griffith, 32, is a marketing strategist for coaches and consultant, and founder of PropelHer (a personal development blog and book club). She lives in London, dates men and has been single for 5 years (except for a summer romance in 2018). Connect with Charelle on Instagram. Verity Brown, 34, is a northerner and the founder of The Authentic DatA Revolution and is currently living in the Lake District, UK. She is bisexual, was single for 3.5 years and is in a relationship with a woman. Connect with Verity on Instagram.

What would need to be true if you never had to allocate any resources, budget, time, or energy to proactively attracting leads and converting them into prospects and clients? What could your coaching business look like if you invested zero time, zero money, and zero effort into marketing your services and programs? What would it feel like to build a thriving, successful coaching business that never invested in marketing, but regularly attracts more clients than it can possibly handle? In today’s episode, I share an alternative marketing strategy you can use to grow your coaching business without feeling like a pushy car salesman. I discuss how word-of-mouth marketing can impact your growth and increase your revenue and the value of creating a referral program to focus less on marketing, and more on delivering a great service. I also discuss how controlling the balance between supply versus demand in the marketplace can help you position your offers as premium services, control your revenue, and control the growth trajectory of your coaching business.   “The ideal coaching business requires zero marketing.” - Matthew Kimberley   This week on Book Yourself Solid® Marketing For Coaches Podcast: The importance of focusing on being efficient in your coaching business The different types of coaches and coaching philosophies Building a ‘set it and forget it’ marketing system that consistently generates leads Using word-of-mouth marketing to grow your business and increase your revenue Creating a referral program that makes it easy - and natural - for your clients to refer people to you How positioning your offers as a premium service by controlling the balance between supply and demand allows you to control your revenue and growth trajectory Resources Mentioned: 050: Nicholas Kusmich - Tripping, Testosterone and Transformation - How to Get a Grip - The Podcast Endless Referrals by Bob Burg The Referral Engine: Teaching Your Business to Market Itself by John Jantsch Unstoppable Referrals: 10x Referrals Half the Effort by Steve Gordon Book Yourself Solid® Licensing   Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

MFC005 - Hate marketing? Here’s the alternative for your coaching business. What would need to be true if you never had to allocate any resources, budget, time, or energy to proactively attracting leads and converting them into prospects and clients? What could your coaching business look like if you invested zero time, zero money, and zero effort into marketing your services and programs? What would it feel like to build a thriving, successful coaching business that never invested in marketing, but regularly attracts more clients than it can possibly handle? In today’s episode, I share an alternative marketing strategy you can use to grow your coaching business without feeling like a pushy car salesman. I discuss how word-of-mouth marketing can impact your growth and increase your revenue and the value of creating a referral program to focus less on marketing, and more on delivering a great service. I also discuss how controlling the balance between supply versus demand in the marketplace can help you position your offers as premium services, control your revenue, and control the growth trajectory of your coaching business. “The ideal coaching business requires zero marketing.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: The importance of focusing on being efficient in your coaching business The different types of coaches and coaching philosophies Building a ‘set it and forget it’ marketing system that consistently generates leads Using word-of-mouth marketing to grow your business and increase your revenue Creating a referral program that makes it easy - and natural - for your clients to refer people to you How positioning your offers as a premium service by controlling the balance between supply and demand allows you to control your revenue and growth trajectory Resources Mentioned: 050: Nicholas Kusmich - Tripping, Testosterone and Transformation - How to Get a Grip - The Podcast Endless Referrals by Bob Burg The Referral Engine: Teaching Your Business to Market Itself by John Jantsch Unstoppable Referrals: 10x Referrals Half the Effort by Steve Gordon Book Yourself Solid® Licensing Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.    

In Episode 6 of this special series on self-care and strategy for entrepreneurs, Dr. Sabrina, The Business Psychologist™, welcomes Andrea Walker of Smartly Organized, and together they will be discussing the mental health benefits of getting organized in terms of what we, as entrepreneurs, can do to take care of our mental health. Andrea is a Breakthroughs on the Bayou Retreat alumna and you’ll be hearing some of the strategic moves she’s been using in her own business. You don’t want to miss out on this conversation! Certified Professional Organizer® Andrea Walker is passionate about helping her clients. As the owner of Smartly Organized, a professional organizing firm headquartered in New Jersey, Andrea and her team have been helping discerning clients accomplish their organizing goals since 2010. Her attention to detail and high level of service set her apart from her peers. Andrea has been quoted in various publications, appeared on the TV show “Hoarders:  Buried Alive,” and was interviewed on NBC’s home improvement show “HouseSmartsTV” where her work organizing 250 pairs of boots and shoes was featured in a segment.  Prior to launching her own firm, Andrea held senior positions in risk management at various well-known financial institutions. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Andrea shares the career path that led to her current passion and how it is based on her strengths. The “shelter in place” portion of the pandemic presented some special challenges for Andrea and her team members, so she had to shift her focus. Dr. Sabrina relates the importance of Pumpkin Planning. Andrea has been working hard to position her company, Smartly Organized, as an employer of choice. Dr. Sabrina discusses hiring strategies for A-players. The Breakthroughs on the Bayou Retreat has a “no cell phone” challenge, which presents a surprising new skillset. Andrea relates the mental health benefits of being organized. Clutter, Dr. Sabrina says, can shut down our creativity and our problem-solving skills. “Smart Reset” - Andrea explains how this works and how it works for you. Positive routines are helpful, grounding, and important to our psyche. Tips on how to deal with paper and collectibles. There’s an 80/20 rule when organizing paper! Virtual organizing is a thing until business gets back to full swing! There is value in having outside perspective because we develop tunnel vision and can’t see the opportunities around us. Links and Resources: Leadership Bootcamp https://www.tapthepotential.com/leadership Create a Coaching Culture in Your Small Business! Coach Approach Breakthroughs on the Bayou Mastermind Retreat https://www.tapthepotential.com/retreat/ Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program! Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book How to Hire the Best Toolkit www.TapThePotential.com/Toolkit Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Calm App Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time? Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts! Books Mentioned: The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz Traction: Get a Grip on Your Business by Gino Wickman The Referral Engine: Teaching Your Business to Market Itself by John Jantsch Connect with Andrea! Andrea’s Website: www.smartlyorganized.com Andrea’s Email: Andrea@smartlyorganized.com

Partnerships and collaborations are the new game for house cleaners. They are also known as JV deals or Joint-Venture deals like you'll find in affiliate marketing. It is where you partner with carpet cleaners or professional organizers and they pay you for endorsements to your clients. In turn, they get paid for recommending or referring you. Maid service owners are doing all sorts of partnerships and collaborations these days. Here's how it works. At Savvy Cleaner one of our partnerships and collaborations is with Housecall Pro. https://HousecallPro.com/Angela We love working with them because they provide software that will save maid service owners gobs of time in admin tasks. Our one rule is we can't recommend crap. So, the key to making collabs work is for both parties to provide excellent products and services. *** CALENDAR OF EVENTS FOR HOUSE CLEANING TRAINING *** https://SavvyCleaner.com/Calendar-of-Courses *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown *** MORE VIDEOS ON THIS TOPIC *** 7 Ways to ATTRACT Corporate SPONSORS & BRAND DEALS - #7Ways - Evan Carmichael - https://youtu.be/6lsvs2ZPJdA The 7 Keys to Creative Collaboration - John Spencer - https://youtu.be/2DmFFS0dqQc The Easiest Way to Build a Profitable Referral Network | Real Success - Tom Ferry - https://youtu.be/nXGbH5eCoIY 5 Simple Tips for Building A Profitable Referral Network - Ryan Stewman Official - https://youtu.be/6fTaiWtmdvM *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. So, you create good karma by supporting 8 families who work on this show. Generating Business Referrals Without Asking: A Simple Five-Step Plan to a Referral Explosion - https://amzn.to/388SgUh Endless Referrals - Network Your Every Day Contacts into Sales - https://amzn.to/2SCRQz8 The Complete Guide to Partnership Marketing - https://amzn.to/2vlfqbm The Referral Engine: Teaching Your Business to Market Itself - https://amzn.to/2UCJj1F Creative Collaborations: How to Form Lasting and Lucrative Partnerships without Being Smarmy - https://amzn.to/2UKuslA *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleane Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, a 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com HOUSECLEANING360.COM – Connecting House Cleaners with Homeowners – https://housecleaning360.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com

What do you do when flyers don't work? A cleaning business owner ran some flyers but no one called... In this episode of #AskaHouseCleaner we look at forms of social proof and how to target your marketing. #AngelaBrown says you can't market your cleaning business without the basics in place. i.e. A CTA (call to action), phone number, email, social media, and a QR code that leads people back to your website with ratings and reviews. Also don't forget your email or other URL to your business Facebook page. Gain VIP access to our entire FREE library of cleaning videos here: https://goo.gl/UCs92v Streamline your customer contact and scheduling process with https://HousecallPro.com/Angela Sponsors for this episode are Housecall Pro and #SavvyCleaner *** HOW DID WE DO? (Help us improve) *** Rate Kristin (she edited this video) https://savvycleaner.com/reviews/kristin-o Rate Angela (she is the one in blue) https://savvycleaner.com/reviews/angela-brown *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown   *** MORE VIDEOS ON THIS TOPIC *** Cleaning Company Marketing- The Easy Way to Grow Fast and STOP Wasting Money - Grow My Cleaning Company - https://youtu.be/xkGK49CyQoA How to Get Commercial Cleaning Clients in 3 Steps - John Braun - https://youtu.be/T7Vn0qDp8kw How to Start a Cleaning Business: From Zero to $60k a Month - Nick Loper - https://youtu.be/LAfIwBsG3JE How to Advertise a Cleaning Business with No Money - Angela Brown - https://youtu.be/tylMfUFB4jc Low Cost Marketing Strategy For Cleaning Businesses - John Braun - https://youtu.be/MQ8MuZcRtiY *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. So, you create good karma by supporting 8 families who work on this show. 85 Inspiring Ways to Market Your Small Business - https://amzn.to/2qUqlHu Market Your Business with Video: A Quick Guide to Help Small Businesses Use Video to Reel in Customers & Boost Revenues - https://amzn.to/2R95uL5 Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business - https://amzn.to/2rNqBbm Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money - https://amzn.to/34IwIvS 101 Ways to Market Your Business: Building a Successful Business with Creative Marketing - https://amzn.to/33FIXIu The Referral Engine: Teaching Your Business to Market Itself - https://amzn.to/37W8rEM *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleane Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com HOUSECLEANING360.COM – Connecting House Cleaners with Homeowners – https://housecleaning360.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com

Botched referral. What do you do when a referral backfires on you? As a maid, you give a recommendation to another house cleaner if you can't do the cleaning yourself. And a botched referral is not your fault. You may have a bitter, angry customer or just a miserable client that doesn't get along with the new maid service. Angela Brown, The House Cleaning Guru defines a botched referral as a customer who loves misery and is yelling and screaming. "Don't take it personal, don't explain, just walk away." Today's Ask a House Cleaner sponsors are Savvy Cleaner Training. (Pro cleaning tips and turnover cleaning tips.) HouseCleaning360 (a referral database where your hateful customer can find a new maid.) My Cleaning Connection (pro cleaning tips and cleaning videos.) And Savvy Perks (a way to reward your loyal customers.) *** COMPLETE SHOW NOTES FOR THIS EPISODE *** https://askahousecleaner.com *** MORE VIDEOS ON THIS TOPIC *** BNI Educational Moment - How to Handle a Bad Referral - https://youtu.be/AYbwkEEZUTc Bad Job Referral - https://youtu.be/Xx5PkyMnyiI Jay Abraham and Leveraging Referrals in a professional practice - https://youtu.be/JiYJfQmD6wQ The Dark Side of Referrals in the House Cleaning Business - https://youtu.be/RjIeoTctmJ0 Generating Worthy Referrals - https://youtu.be/nFaPa_Yzx9Q The Secret of Getting All the Referrals You Could Ever Hope For | Jeffrey Gitomer | Sales Tools - https://youtu.be/H51j54Z8yl8   *** RESOURCES FROM THIS EPISODE *** Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention - https://amzn.to/2wQXFP9 Endless Referrals - https://amzn.to/2oSKoS1 The Referral Engine: Teaching Your Business to Market Itself - https://amzn.to/2wPXZ0F The Referral of a Lifetime: Never Make a Cold Call Again! - https://amzn.to/2NpfIWi 7L: The Seven Levels of Communication: Go from Relationships to Referrals - https://amzn.to/2M3yhut We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. *** OTHER WAYS TO ENJOY THIS SHOW *** ITUNES - http://apple.co/2xhxnoj STITCHER - http://bit.ly/2fcm5JM SOUNDCLOUD - http://bit.ly/2xpRgLH GOOGLE PLAY - http://bit.ly/2fdkQd7 YOUTUBE - https://goo.gl/UCs92v *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://www.facebook.com/groups/HouseCleaning360/ *** FOLLOW ANGELA BROWN ON SOCIAL MEDIA *** https://Facebook.com/SavvyCleaner https://Twitter.com/SavvyCleaner https://Instagram.com/SavvyCleaner https://Pinterest.com/SavvyCleaner https://Linkedin.com/in/SavvyCleaner *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. *** DISCLAIMER *** During the shows we recommend services, sites, and products to help you improve your cleaning and grow your cleaning business. We have partnerships or sponsorships with these companies to provide you with discounts, and savings. By clicking on and buying from these links we may receive a commission which helps pay for the production costs of the show. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry reach out to our promotional department info[at]AskaHouseCleaner.com *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com HOUSECLEANING360.COM – Connecting House Cleaners with Homeowners – https://housecleaning360.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com

Do you need references for house cleaning? And what's the alternative form of credentials if you don't have any references? We Ask a House Cleaner about business startup for maid service and cleaning advice. Angela Brown, The House Cleaning Guru says ratings and reviews are the new references. Offer a satisfaction guarantee, and join the Better Business Bureau. Be an amazing house cleaner and let your clients promote you with referrals. Today's sponsor is https://HouseCleaning360.com If you have a house cleaning business or maid service, set up your fan page today so we can send business your way.   *** COMPLETE SHOW NOTES FOR THIS EPISODE *** https://askahousecleaner.com/references   *** MORE VIDEOS ON THIS TOPIC *** Should House Cleaners Take Vacations - https://youtu.be/Mh_ct6lvd7A Labor Laws - House Cleaners Push Back - https://youtu.be/lmXYF_lMfls Photo Release - https://youtu.be/lgscwodREos Credit Cards - https://youtu.be/VM-frN4bFA8 Close Out - https://youtu.be/pgcbbIkbOQo Broken Vacuum - https://youtu.be/wmCpLk43Eic Fire My Cleaning Employee for Being Late and Lazy? - https://youtu.be/AtfN4QDH4Qo No Money - How to Start a Cleaning Business When You're Broke - https://youtu.be/3MjZ0DyzvIs Time - My Hours Are My Own, Right? - https://youtu.be/maxtjyUVcmw Percentage of Clean vs. Messy Houses - https://youtu.be/HYRiab7ldu4 Should I Hire Family for My House Cleaning Business? - https://youtu.be/PRCkm4v8uP8   *** RESOURCES FROM THIS EPISODE *** The Referral Engine: Teaching Your Business to Market Itself - http://amzn.to/2CGZoao Get More Referrals Now! - http://amzn.to/2z09QYg Endless Referrals - http://amzn.to/2BL3z83 How to Get References to Land the Job You Want - http://bit.ly/2Bj00qs What You Should Know About Job References - http://bit.ly/2kmOgbI What Employers Want from Job References - http://mnstr.me/2kJ8gGX References vs. Referrals - http://bit.ly/2B27WYM   *** OTHER WAYS TO ENJOY THIS SHOW *** ITUNES - http://apple.co/2xhxnoj STITCHER - http://bit.ly/2fcm5JM SOUNDCLOUD - http://bit.ly/2xpRgLH GOOGLE PLAY - http://bit.ly/2fdkQd7 YOUTUBE - https://goo.gl/UCs92v *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** LOOKING FOR WAY TO BOOST YOUR FANDOM? *** https://www.facebook.com/groups/HouseCleaning360/ *** FOLLOW ANGELA BROWN ON SOCIAL MEDIA *** https://Facebook.com/SavvyCleaner https://Twitter.com/SavvyCleaner https://Instagram.com/SavvyCleaner https://Pinterest.com/SavvyCleaner https://Linkedin.com/in/SavvyCleaner *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. *** DISCLAIMER *** During the shows we recommend services, sites, and products to help you improve your cleaning and grow your cleaning business. We have partnerships or sponsorships with these companies to provide you with discounts, and savings. By clicking on and buying from these links we may receive a commission which helps pay for the production costs of the show. Support the show so we can continue to bring you free tips and strategies to improve your cleaning and help you grow your cleaning business. THANK YOU! *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry reach out to our promotional department info[at]AskaHouseCleaner.com *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com HOUSECLEANING360 – Referral database of the world’s most prominent home service providers and the homeowners they serve. https://housecleaning360.com

There's a dark side of referrals that nobody will teach you in-house cleaning training. The dark side of referrals is the covert contracts from clients who refer friends.  A client gives you a recommendation and the referrals don't work out. The dark side of referrals is that it costs you the network of neighbors linked to that referral.  You could also get fired by the client who gave you the recommendation.  Yes, it's great to get cleaning customers from referral marketing but not all referrals are equal.  A savvy cleaner understands networking, marketing, and communication to prevent this from happening.    *** MORE VIDEOS ON THIS TOPIC *** How Do I Get More House Cleaning Referrals? - https://youtu.be/Buf6YOZqrFI Nextdoor To Get More Cleaning Leads - https://youtu.be/24bnRoJcYwc Reviews - Should I Turn Them Off? - https://youtu.be/ZG_J-SM9114   *** COMPLETE SHOW NOTES FOR THIS EPISODE *** https://askahousecleaner.com/dark-side-of-referrals/   *** RESOURCES FROM THIS EPISODE *** Endless Referrals, Third Edition - http://amzn.to/2k5eemo The Last Prospecting Guide You'll Ever Need: Direct Sales Edition - http://amzn.to/2fDDZcl The Sniper Approach: How to get referrals without the BS - http://amzn.to/2wZXfYU The Referral Engine: Teaching Your Business to Market Itself - http://amzn.to/2fCgr7u Word of Mouth Marketing: How Smart Companies Get People Talking - http://amzn.to/2xJH0Og Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition - http://amzn.to/2xKHXGh   Self-Improvement 101: What Every Leader Needs to Know - http://amzn.to/2ywfh1n The Referral of a Lifetime: The Networking Systems that Produces Bottom Line Results…Every Day! - http://amzn.to/2xKfKiZ How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits - http://amzn.to/2yx1kjw   *** OTHER WAYS TO ENJOY THIS SHOW *** ITUNES - http://apple.co/2xhxnoj STITCHER - http://bit.ly/2fcm5JM SOUNDCLOUD - http://bit.ly/2xpRgLH GOOGLE PLAY - http://bit.ly/2fdkQd7 YOUTUBE - https://goo.gl/UCs92v   *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com   *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips   *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z   *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/   *** FOLLOW ANGELA BROWN ON SOCIAL MEDIA *** https://Facebook.com/SavvyCleaner https://Twitter.com/SavvyCleaner https://Instagram.com/SavvyCleaner https://Pinterest.com/SavvyCleaner https://Linkedin.com/in/SavvyCleaner   *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids.   *** DISCLAIMER *** During the shows we recommend services, sites, and products to help you improve your cleaning and grow your cleaning business. We have partnerships or sponsorships with these companies to provide you with discounts, and savings. By clicking on and buying from these links while it doesn’t cost you any more money that if you purchased elsewhere, we may receive a commission which helps pay for the production costs of the show. Support the show so we can continue to bring you free tips and strategies to improve your cleaning and help you grow your cleaning business.  THANK YOU!   *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry reach out to our promotional department info[at]AskaHouseCleaner.com   *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification.

Show notes: 01 Reading Cendrine Marrouat's Twitter bio. @cendrinemedia 02 Paper.li - "Be a Publisher". Lyceum's page on Paper.li. 04 This Week in Social Media: 7 Predictions from the Paper.li Community for 2015 - Paper.li blog 10 Social Media as a Megaphone: Case Study - Social Media Slant 17 B2B News Network - DigitalJournal.com 20 The Little Big eBook on Social Media Audiences: Build Yours, Keep It, and Win 26 Midroll talking points: For you, the listeners of EGO NetCast podcast, Audible is offering a free audiobook download with a free 30-day trial to give you the opportunity to check out their service. 28 Mark Zuckerberg Starts A Book Club As His New Year's Resolution - Forbes 28 Sharkonomics: How To Attack Market Leaders by Stefan Engeseth. 30 Half-time: Thoughts on the trader principle. 34 Benevolent Universe Premise - Ayn Rand Lexicon 35 Givers Gain: The BNI Story by Ivan Misner and Jeff Morris. 35 The Referral Engine: Teaching Your Business to Market Itself by John Jantsch. Get it free as an audiobook download via www.AudibleTrial.com/EgoNetCast. 36 Martin Lindeskog's page on Patreon. Become a patron of EGO NetCast show! 36 Urbanista Fluffly Cloud San Francisco and Audio Technica ATH-C505 corded headsets. 38 Social Media 101 classes in Winnipeg, Canada. 39 McNally Robinson Booksellers on Pinterest. 40 Jeff Bezos was the driving force behind Amazon’s Fire Phone flop - Gigaom 42 750words.com 42 Moleskine notebook and Pico pen. 44 Love Is the Killer App: How to Win Business and Influence Friends by Tim Sanders. Get it free as an audiobook download via www.AudibleTrial.com/EgoNetCast. 45 Cendrine Marrouat's site, Social Media Slant. 47 EGO NetCast on Twitter and Facebook.

Show notes: 01 Reading Cendrine Marrouat's Twitter bio. @cendrinemedia 02 Paper.li - "Be a Publisher". Lyceum's page on Paper.li. 04 This Week in Social Media: 7 Predictions from the Paper.li Community for 2015 - Paper.li blog 10 Social Media as a Megaphone: Case Study - Social Media Slant 17  B2B News Network - DigitalJournal.com 20 The Little Big eBook on Social Media Audiences: Build Yours, Keep It, and Win 26 Midroll talking points:  For you, the listeners of EGO NetCast podcast, Audible is offering a free audiobook download with a free 30-day trial to give you the opportunity to check out their service. 28 Mark Zuckerberg Starts A Book Club As His New Year's Resolution - Forbes   @AYearOfBooks15 I suggested @engesethsblog's #Sharkonomics. #ayearofbooks — Martin Lindeskog (@Lyceum) January 10, 2015   28 Sharkonomics: How To Attack Market Leaders by Stefan Engeseth. 30 Half-time: Thoughts on the trader principle. 34 Benevolent Universe Premise - Ayn Rand Lexicon 35 Givers Gain: The BNI Story by Ivan Misner and Jeff Morris. 35 The Referral Engine: Teaching Your Business to Market Itself by John Jantsch. Get it free as an audiobook download via www.AudibleTrial.com/EgoNetCast. 36 Martin Lindeskog's page on Patreon. Become a patron of EGO NetCast show! 36 Urbanista Fluffly Cloud San Francisco and Audio Technica ATH-C505 corded headsets. 38 Social Media 101 classes in Winnipeg, Canada.  39 McNally Robinson Booksellers on Pinterest. 40 Jeff Bezos was the driving force behind Amazon’s Fire Phone flop - Gigaom 42 750words.com 42 Moleskine notebook and Pico pen. 44 Love Is the Killer App: How to Win Business and Influence Friends by Tim Sanders. Get it free as an audiobook download via www.AudibleTrial.com/EgoNetCast. 45 Cendrine Marrouat's site, Social Media Slant. 47 EGO NetCast on Twitter and Facebook. Listen to my interview with Cendrine Marrouat on the embedded podcast player by Libsyn: ... If you can't get access to the player, go to the permalink URL on www.EgoNetCast.Libsyn.com. You could also listen to EGO NetCast by subscribing to the podcast RSS feed via iTunes and Stitcher. Click here for the Direct Download URL.   Link to EGO NetCast blog post.