Podcasts about periscope summit

On today's podcast it's a lunch and learn with Dr. Aikyna Finch. Learn how to create content that evolves over time through repurposing. Dr. Aikyna Finch is a Podcaster, Social Media Coach, and Speaker. She coaches in the areas of Empowerment, Life and Social Media at the individual and group levels from her company Finch and Associates LLC. She is the co-host of the Motivate Social Podcast broadcasted by her company Changing Minds Online. She speaks and livestreams on the topics of Motivation, Education, and Social Media. In 2018, she founded the Social Power Summit, an event with a Live and Virtual component for Women in STEM and People of Color in Social Media to have a platform where they can shine. For more information, go to http://socialpowersummit.com. Dr. Finch is the Co-Author of eight books. She launched her first solo project, Motivation Ignited in November of 2016 and compiled her first anthology project, Empowerpreneurs in February of 2020. She is a contributor for Huffington Post, Goalcast, Forbes and Thrive Global. She has been interviewed and featured on Huffington Post, Hello Beautiful, Women Speakers Association, International Coach Federation and many others. She has spoken on many platforms to include: ICF Tennessee Chapter, Periscope Summit, Women In Leadership Summit, The Success Women Summit, The Business Vlog Summit and many more! She can be found at @DrADFinch on all Social Media Platforms. Dr. Finch is an Educator. She received a Doctorate of Management, an MBA in Technology Management and an Executive MBA from Colorado Technical University. She has an MS in Management in Marketing and an MS in Information Systems in IT Project Management from Strayer University and a BS in Aeronautical Technology in Industrial Electronics from the School of Engineering of Tennessee State University. She is a former Campus and Faculty Dean that established enrollment records at three campuses. Her teaching disciplines include business, leadership, marketing, social media and information systems at the graduate and undergraduate levels. She has published and presented on topics related to youth and adult education, social media, and job search. Connect with Dr. Finch at https://aikynafinch.com/

LIVESTREAM DEALS EP22 (SOCIAL POWER SUMMIT)DR. AIKYNA FINCH PREVIEWS THE VIRTUAL SOCIAL POWER SUMMITShow Notes: http://LivestreamDeals.com/Ep22.Welcome to Episode 22 (Ep22) of the Livestream Deals podcast. Ross Brand of Livestream Universe talks with founder Dr. Aikyna Finch about the virtual Social Power Summit, which focuses on “Social Power Money-Making Strategies, Systems & Everything You Need To Quickly Transform Your Business Right From The Comfort Of Your Home.” The Social Power Summit is free to view live from July 8-12, 2019. There is also an all-access package available for viewing the replays at own your pace. http://LivestreamUniverse.com/SocialPowerSummit.SOCIAL POWER SUMMITThe Social Power Summit was created so that more people can shine who may never get the chance to in the current social media and technology space. This event features Women in Tech, Women in STEM and People of Color in Social Media hitting the stage and be appreciated for their knowledge and skills and no longer be ignored in this space!It is the hope that this becomes one of the largest conferences in the Social Media space so that talented and deserving people receive the elevation and acknowledgment in the current social media and technology space.OUR GUESTDr. Aikyna Finch is an International Social Media Coach and Speaker. She has been in the Social Media arena since 2008. She used social media to communicate to the masses and teaches other businesses and brands to do the same through individual and group presentations.Her work can be found in Huffington Post, Goalcast, Forbes and Thrive Global. She has been interviewed and featured on Huffington Post, Hello Beautiful, Women Speakers Association, and many others. She has spoken on many platforms to include: Periscope Summit, Women In Leadership Summit, The Boldly Empowering Entrepreneurs Conference, The Business Vlog Summit and many more!Ross Brand Speaks:▶ Free virtual pass to Social Power Summit: http://LIvestreamUniverse.com/SocialPowerSummit▶ Tickets for Mid-Atlantic Podcast Conference MAPCON: http://PodcastMidatlantic.comLINKShttps://LivestreamDeals.comhttp://LivestreamUniverse.com/ResourcesSUBSCRIBEApple Podcasts: https://LivestreamDeals.com/iTunesGoogle Podcasts: https://LivestreamDeals.com/GooglePodcastsSpotify: https://LivestreamDeals.com/SpotifyiHeartRadio: https://LivestreamDeals.com/iHeartRadioSpreaker: https://LivestreamDeals.com/SpreakerStitcher: https://LivestreamDeals.com/Stitcher

LIVESTREAM DEALS EP22 (SOCIAL POWER SUMMIT) DR. AIKYNA FINCH PREVIEWS THE VIRTUAL SOCIAL POWER SUMMIT Welcome to Episode 22 (Ep22) of the Livestream Deals podcast. Ross Brand of Livestream Universe talks with founder Dr. Aikyna Finch about the virtual Social Power Summit, which focuses on “Social Power Money-Making Strategies, Systems & Everything You Need To Quickly Transform Your Business Right From The Comfort Of Your Home.” The Social Power Summit is free to view live from July 8-12, 2019. There is also an all-access package available for viewing the replays at own your pace. http://livestreamuniverse.com/SocialPowerSummit (http://LivestreamUniverse.com/SocialPowerSummit). SOCIAL POWER SUMMIT The Social Power Summit was created so that more people can shine who may never get the chance to in the current social media and technology space. This event features Women in Tech, Women in STEM and People of Color in Social Media hitting the stage and be appreciated for their knowledge and skills and no longer be ignored in this space! It is the hope that this becomes one of the largest conferences in the Social Media space so that talented and deserving people receive the elevation and acknowledgment in the current social media and technology space. OUR GUEST Dr. Aikyna Finch is an International Social Media Coach and Speaker. She has been in the Social Media arena since 2008. She used social media to communicate to the masses and teaches other businesses and brands to do the same through individual and group presentations. Her work can be found in Huffington Post, Goalcast, Forbes and Thrive Global. She has been interviewed and featured on Huffington Post, Hello Beautiful, Women Speakers Association, and many others. She has spoken on many platforms to include: Periscope Summit, Women In Leadership Summit, The Boldly Empowering Entrepreneurs Conference, The Business Vlog Summit and many more! Ross Brand Speaks ▶ Free virtual pass to Social Power Summit: http://livestreamuniverse.com/SocialPowerSummit (http://LIvestreamUniverse.com/SocialPowerSummit) ▶ Tickets for Mid-Atlantic Podcast Conference MAPCON: http://podcastmidatlantic.com/ (http://PodcastMidatlantic.com) LINKS https://livestreamdeals.com/ (https://LivestreamDeals.com) http://livestreamuniverse.com/Resources (http://LivestreamUniverse.com/Resources) Originally livestreamed on the Livestream Universe Facebook Page and YouTube Channel (873 views).

This podcast episode is the back story of how we launched our #GetSocialSmart Academy – our on-demand 24/7 learning platform. The Academy was born out of my love for online learning (check out episode 007 for that story) but even more so - from the droves of people asking me all the time about how I could help them. I'd be on-stage and invariably afterward I would always get tons of questions about coaching and if we could help them personally. I knew we didn't want to just serve a handful of people but we wanted to serve thousands! Another pain point for me is that yes, there is a TON of information online about social media – but a lot of it is outdated or has nothing to do with real estate. Plus, we really felt like there wasn't a place for an agent or broker to learn how to put a complete strategy together.  Fast-forward to the end of 2015 – we had successfully run many of our live 6-week programs and it was at that time I discovered live streaming, specifically Periscope. It was during this time I spoke at the first Periscope Summit in NYC and met someone I had looked up to for years – Kim Garst. I nervously approached her and asked her advice about my business. She told me the power of creating online courses and online training is the ability to serve more people - I will never forget that. I wasn't looking for a “get rich quick” scheme or “the easy button.” I was truly looking for a way to serve more people and grow and scale our company. Kim has been an amazing mentor to me and even wrote the forward to my book in 2017 - #GetSocialSmart! After that event, I saw down with our small team and brainstormed and quickly after that launched our Academy. And as you may imagine, if you've listened to other episodes of this podcast, it wasn't perfect. But guess what, done is better than perfect! Today, our Academy family has included thousands of people over the years and we are so proud of the tribe we have attracted by staying true to our mission and what we are all about. That leads me to our next episode, which is all about how we made some BIG changes in our business! Lessons learned: Listen to your gut. If you have an idea – there is an idea, there is a need. Sometimes we are our on worst enemy Start with where you are. You don't have to have anything perfect. If I would have waited until everything was perfect, nothing would have changed. You don't have to be all things to all people. You don't have to serve everyone. Lean into your niche. Where are you known? Additional resources: Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!) #GetSocialSmart book on Amazon  Connect with Kim Garst here!

The founder of the Periscope Summit chats with Sock Cop about Narwhal tattoos and turkeys with laser eyes! (Dec 7 15)

The journey to be becoming a professional public speaker seems to be as unique as every speaker's wardrobe.   Which makes the industry exciting while also making it confusing and difficult to break in and get noticed.   For me I have the unique opportunity to dive into keynote speaking with 3 different experiences. Representing the Department of Defense Certified Technology Evangelist for a technology company sponsoring events Entrepreneur & full time keynote speaker in a new industry Linked mentioned in this episode: Grand Baldwin Podcast: The Speaker Lab My Episode: https://www.isocialfanz.com/3768-2/ 6 Business Speakers Who Helped Transform My Speaking Career 8 Female Millennial Speakers You Must See On Stage! http://heroicpublicspeaking.com/ https://www.isocialfanz.com/why-the-speaking-industry-needs-a-wakeup-call/ Sponsors: FREE Small Business Dashboard 9 Spokes: This episode is sponsored by 9 Spokes You can signup for FREE and check out their small business smart dashboard by simply going to http://9spokes.fomofanz.live Watch my 2 minute video introduction to the tool and how you sign up here:https://www.facebook.com/iSocialFanz/videos/813937512087376/  5min Rant Sponsor: iOgrapher Use FANZO10 gets 10% off this page: https://www.iographer.com/collections/cases As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as@iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week.   Who is Brian Fanzo the Millennial Keynote Speaker: In 2016, Brian keynoted in 10 countries at more than 50 events highlighting his passion for change, collaboration and community – dubbed the 3 C’s which are the elements and foundation of his first book A Millennial Mindset due out Spring 2017. Brian has been referred to as a motivational keynote speaker, an inspirational keynote speaker, digital transformation speaker as well as a technology keynote speaker… This is why Brian refers to himself as a CHANGE EVANGELIST, as a millennial his vast background and unique experiences have allowed him to speak on a wide range of topics as well as solving different goals & objects for the brands and events hiring Brian as a speaker.  Brian’s background has also allowed him to leverage brands that he’s worked with in the past and those that have hired him as an influencer to speak at their events including CES, SXSW, IBM, SAP, Dell, HP, Mobile World Congress, Business Rocks, Social Media Marketing World, MarkeTech, Periscope Summit and many others.   If you’re interested in having me speak at your event or create a workshop for your company please email me at Fanzo@iSocialFanz.com and make sure to visit www.iSocialFanz.com/Speaker to check out my latest keynotes and calendar of events I’m attending in 2017.

Dana Garrison is an author, speaker and livestreamer.  Dana has a BA in Sociology,  a Masters in Clinical Social Work (which is like social-psychology) and also became a Solutions-Focused Therapist. She spent about a decade in counseling before transitioning into an Executive and Business Coach, a Master Neuro-Linguistic Programmer, and a Master Family Entanglement Leader and Trainer.  Dana  also backpacked the world for 2 years straight. During that time, she visited and lived in about 28 countries She started live streaming first with Periscope which gave her more exposure and allowed her to work with major brands like oculus, the virtual reality company that is owned by Facebook. Dana has also spoke at Periscope Summit and at Podcast Movement 2016 in Chicago Website: http://www.danagarrison.com/ Twitter: @DanaGarrison  Periscope: @DanaGarrison  Facebook: https://www.facebook.com/DanaGarrisonGetsResults/ 

Steve: Hey, everyone. This is Steve Larsen and welcome to Sales Funnel Radio.   Speaker 4: (music starts) Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. And now, here's your host, Steve Larsen. (music ends)   Steve: All right you guys. Hey, I am super excited. Today I've got two very special, kind of unique guests on the podcast. As you guys know, a lot of times, I record my own thoughts on things that Russell and I are doing to make marketing awesome, but I like to go and interview other people as well. Today I've got on the show with me, it's Dallin Greenberg and Kristian Cotta. These guys have a pretty awesome unique way for building funnels. Anyways, I want to welcome you. Thanks for joining me.   Dallin: Appreciate it.   Kristian: What up.   Steve: Hey. I actually was thinking about it and Dallin, I don't even remember how we actually met. It wasn't that long ago, was it?   Dallin: Ah, no, not very. Just a couple weeks.   Steve: Just a couple weeks ago.   Kristian: I think Dallin met you the way that him and I kind of joke about he's the black box back alley hacker. He does all the ...   Dallin: If there's someone I want to meet, I find a way.   Kristian: He's the unconventional guy. You won't find his practices in a book or a manual.   Steve: Crap, that makes me a little nervous.   Dallin: Yeah, don't mess ... I told Kristian the other day ...   Kristian: Not black hat, black box.   Steve: Yeah. We can call it whatever we want, right? No, just kidding.   Kristian: Yeah.   Steve: Well, hey thanks for-   Dallin: I told Kristian, the other ... Oh, I'm sorry.   Steve: No, no, you get a say. Thanks for letting me wake you up at the butt crack of dawn and still being willing to share some cool stuff.   Dallin: Yeah.   Steve: How did you guys start meeting or working with each other?   Kristian: I'll let Dallin take that one.   Dallin: Yeah. I was working on a kind of unique project. We had a guy up in Scottsdale that owns a software. He's the developer. It's a software that does algorithmic stock trading and he was stuck with his marketing. He's a big guy. He's got a lot of stuff going, but anyway, we were trying to help him get some plans going.     I had actually watched Kristian on Periscope. I'd met a lot of guys on Periscope and one day I noticed Kristian was actually in Chandler, which is only a few miles away from me. Like I said, if I see someone, I'm going to find a way to meet him, so I'll comment in his Periscope a few times and little by little, end up getting his contact info. Day later we're in a Starbucks together talking about a plan that we can do, well I was more impressed with Kristian, what he was doing. My partner that I was working on with this marketing plan for this software developer, we were on kind of different pages. I have a background in sales and Kristian's dynamic was a little more my still, so my partner ended up leaving and I ended up asking Kristian, "Hey, is there anything on the side that you're working on or that I think we can do together?"   Steve: Mmm.   Dallin: Badda bing badda boom. We've ... I feel like it's the perfect love story. We've been hanging out pretty much ever since.   Steve: As long as he says the same thing, I guess that is true, right?   Dallin: Yeah. Yeah.   Kristian: Yeah, no. The funny thing, Steve, about Dallin is I'd been with ClickFunnels, I was one of the first 50 people that signed up for the beta version of ClickFunnels.   Steve: Wow. You're from the dark ages, Man, that's awesome.   Kristian: Dude. Yeah. We were just talking yesterday because we literally I mean the crazy part ... I'd been so resistant to start using Actionetics.   Steve: Yeah.   Kristian: Until I had to transfer from Infusionsoft to AWeber, AWeber to ActiveCampaign and we're trying to do something and it's like, "Dude, why don't we just use Actionetics?" It's all in here." I'm like, "Fine." We're switching everything over and I needed ... I'd been doing funnels and learning about ... like when I first signed up for ClickFunnels, I didn't know what a funnel was. I wasn't even sure what Russell had explained to me. It just sounded so cool and I was like, "Dude, I'm going to figure this thing out because what he's talking about and the numbers, I'm like, "That's what I need to be doing. That's it." I been doing this for two and a half years, which is kind of a long time in funnel years.   Steve: Yeah. Yeah, it is.   Kristian: It's not really that long of a time in regular terms, but I got on Periscope and started kind of talking about my business. At the time, I was trying to grow this fitness, be an online fitness guy.   Steve: Yeah.   Kristian: I'd used funnels to grow an email list of 3,500 people and I got on to Periscope and nobody cared about the fitness. They wanted to know how I was growing my email list and how I was doing my, how was I doing this business.   Steve: Interesting.   Kristian: Then I kind of became one of the funnel guys on Periscope and was a speaker at the Periscope Summit. I got this notoriety on Periscope for, they call me the King of Funnels. I'm like, "No, guys. I know some really big funnel guys on Periscope." They're like, "No, King of Funnels."   Steve: Wow.   Kristian: It's been like two and a half years of this little journey of learning funnels where it's been ... I'll tell you the three guys I credit everything to are Russell, Todd Brown and [Lo Silva 00:06:09].   Steve: Mmm.   Kristian: I actually had just finished the PCP coaching program with Todd Brown and those guys. Dallin, when he came to me was like, "Dude, this stuff you're talking about is awesome." I said, "Well, let's, I need a guy that gets it. That is driven and ... " that was Dallin. Now we've got this little, little agency we're trying to scale.   Steve: That's awesome, because good partners are hard to find. I remember I started doing this back in college. My buddy and I were driving traffic for Paul Mitchell and we were doing all this stuff. I ended up firing, going through nine different partners. It's cool that you guys found each other, you know what I mean? That's pretty rare just right there.   Kristian: Yeah. If you go back and talk about Dallin's ... there's a couple of key things that I was looking for, because I have an entire course. You love Periscope. I saw some of your Periscopes on YouTube and ...   Steve: Dang it. Man, those were the new days for me.   Kristian: Yeah. I was a speaker at the Periscope Summit in January.   Steve: Cool. Wow.   Kristian: Dallin's helped me develop this program and it's something that we've rolled out in beta and we're going to roll out as a digital product. It's called the Live Video Funnel. I've been working with Todd Brown and the guys at MFA on the entire sequence and the packaging and all that kind of stuff. They're calling Kurt [Malley 00:08:00] speaking at Marketing Funnel Automation Live in October and one of the things they're saying is that the biggest opportunity of 2017 is, they call it the Facebook Live Funnel, but I'm going to let you guys in on a little note. Facebook Live and Periscope don't work the same way. Even though they're both live video, they're different, so Dallin ... I needed somebody to help me with that aspect. I couldn't ... to be honest, you know this Steven,   Steve: Yeah.   Kristian: I couldn't do all that, every single thing, every single aspect of a funnel.   Steve: No.   Kristian: The script writing, the copy writing, the editing, the videos for the VSL's, the strategy, the email marketing sequences, all the social media.   Steve: Yeah.   Kristian: What I'm really good, compliments what Dallin's really good at, like I said, his ability to get in on Facebook and recruit people. He has this really strong sense about building a team, which is one of those things that ... we both get along with people, but Dallin's good at that recruitment process. When you want to build and scale something and you need the right people, you need somebody like that.   Steve: That's awesome. That's awesome. Yeah, it's hard to find that stuff. Dallin, you and I, we were talking a little bit about some of the trials you guys went through. Obviously individually you do, but you guys met each other, what have you guys been working on and I guess what was the ... What are some of the issues you guys have run on, I guess, getting to where you are. You know what I mean?     Unspoken stories, you know that where none of us put in our marketing hardly ever unless it's part of our sales letter. "I was in the dumps, but now I'm flying high." These are like, really what kind of issues did you guys run into what you're doing now? What are you doing now, first of all?   Dallin: Well, the majority of our issues actually are from more individual sides. We're actually doing really good with our projects together.   Steve: Mmm.   Dallin: Your typical issues you run in together are testing. That's what funnels are, right, it's testing, testing, testing, testing. There's always that down side until you ... it's just a numbers game, right, until you find something that works. As far as the personal side, because I believe that this kind of runs, this is the fire that's on the inside, the Y factor from what I call it, right. My background's in sales, so I did door-to-door for years. I think, Steven, you've mentioned that you flirted with that a little bit but, I was really good at it.   Steve: Yeah. Yeah. That's like, I'm sorry to interrupt, but that's one of the best educations I've ever had.   Dallin: Yeah. Yeah.   Steve: I've got a marketing degree and I don't know what I learned from it. You know?   Dallin: Well, that's actually just what I was going to say. I was going to school for business and marketing and be honest, my classes were super redundant. I hated them. I was like, "Man, this is for years I've been planning on doing this and ... " Anyway I got into sales and I did pretty good at it. I just kept going. I ended up doing more recruiting and for six, seven years going out on the summers and taking a team out and helping manage and recruit and sell.   Steve: Yeah.   Dallin: You learn so much from just talking to people, the sale cycle, funnels, a different type of funnel, right?   Steve: Yeah.   Dallin: Learning how to build value to the point where it doesn't matter what you ask for money, because they love it so much that they're going to buy. It taught me a lot. Well, long story short, I made my transition. I was doing alarms and home automation. I made my transition with this solar boom.   Steve: Mmm.   Dallin: Solar's on fire and fortunately for us, we live in Arizona, one of the sunniest places in the world. Solar was hot, but a lot of stuff was happening politically. A lot of the utilities are trying to shut down solar here just because of different costs. It's a mess. They succeeded and actually the utility ... There's two main utilities in Arizona. They succeeded shutting down solar where I live.     In order for me to get work, I'd have to go an hour a day just to prospect clients, let alone keep my pipelines, my relationships, my contracts, everything going, because they're longer projects. It was really funny because I was really bummed because I was really excited about this transition. It was a huge jump for me because we were so comfortable with what we were doing, making awesome money and it was kind of just this really big leap of faith. Well, last April, fast forward a little bit, last April, our little girl, our daughter, she was four years old. She got diagnosed with leukemia.   Steve: Oh man.   Dallin: When that happened, we literally were going to leave for another summer, two days after she was diagnosed. It was crazy. Everything was just happening and days and days and days sitting in the hospital. I had always wanted to do something online my whole life, but I didn't want to ... I didn't know exactly what was happening. I didn't know where I wanted to put my foot in. I didn't want to mess with inventory and selling one off things. I wanted to do something on a big level. I just didn't know how to do it.     In the hospital you got a lot of time to yourself and so I'd study these things. I'd start looking at different processes. I'd find patterns. I would sign up for everyone's email list, not because I cared about their product. I wanted to see their system. I wanted to study the funnel. I wanted to study the email sequences and I started seeing the patterns.     That's when I kind of got into a lot of this other stuff with Periscope and live stream. I was like, "Man, this is the future. I get it." I think every guy that's doing any sort of digital marketing has a day where they, it kind of clicks and they say, "Holy smokes. I can really ... This is powerful. This is how you can reach a lot of people." What everyone wants to do is have a voice and do something.     I ended up switching my major, going to school for persuasion and negotiations were my sayings. I was a business communication major and I had that emphasis in persuasion and negotiation. Looking back on everything now, it was just perfect. Everything kind of worked out really, really good. I was kind of like, my little side, so we really hit this kind of rock bottom where it was like ... financially we took a massive hit because I wasn't able to go out, drive an hour and do all this kind of stuff. This last year-   Steve: Yeah. You needed to be home. Yeah.   Dallin: This last year has really been an investment of my time and I just kind of feel like I went back to school. I feel like I'm getting way more out of this school than four years of collegiate, right?   Steve: Easily. Man, how's your daughter now? If you don't mind me asking.   Dallin: She's awesome. She's in a maintenance phase right now, got another year left of treatments, but she's ... hair's back and muscles coming back and went back to school. She's in a really, really good spot right now. Appreciate it.   Kristian: She's strong too. You should see her.   Steve: Really?   Dallin: Yeah.   Steve: That's amazing.   Dallin: It's from everything that she went through. She got down to, had to relearn to walk, lost all her muscles. She was a little skin and bones and now she's this little muscle ball.   Kristian: Now she's a beast.   Dallin: She's awesome.   Steve: I appreciate you guys sharing that kind of stuff. I mean it's ... because most of the ... I've never interviewed anyone on this who hasn't gone through something crazy, you know. It's not like the path is always clear, either. Usually it isn't.   Dallin: Yeah.   Steve: There's a lot of times I wake up and come here, I'm like, "I don't even know. I know I got to work on something, but I don't know what." It's like going through this hazy fog, so I appreciate that. Then there's all the personal side and all the things going on. Yeah, I first started getting into this stuff, little bit similar with door-to-door sales. I started looking around going, "What the heck?" We're driving out and there's all these billboards everywhere. I was like, "People call these things ready to buy." I'm knocking on people's doors all day long and they're not wanting to buy it when they wake up. I've got to go convince people who weren't planning on spend money. Like, "How do I do this?" I start putting ads everywhere and that's how I started getting phone sales and stuff. I was like, "There's something to this." Anyways, I-   Dallin: See, that's funny because I was kind of the same person. All the other managers are, "Dallin, stop trying to reinvent the wheel. It works."   Steve: DS, yeah.   Dallin: DS, this. I'm like, "No, guys. There is a better way." My motto in everything in life is there is always a better way. I don't care what you say and what's working. Something can be tweaked and something can be done to scale.   Steve: Yeah. Yeah, definitely.   Kristian: Which is funny, because Russell always says, "You can tell the pioneers because they're lying face down with arrows in their back."   Steve: Yeah.   Kristian: I guess in this case, it wasn't really pioneering. You were trying to find the people laying face down.   Steve: Yeah. Yeah.   Dallin: Yeah.   Steve: Side stepping all the other people who were already face down because they knocked 400 doors that day, right?   Dallin: Yeah, seriously.   Steve: What are you guys working on right now though? You guys mentioned that there's some awesome things going on. What's your current funnel, if you don't mind talking about that? [inaudible 00:18:19] sounds like, maybe ...   Kristian: Dallin said like perfect timing. I feel like it has been. We joke about being a startup because ultimately we are, to the point that we're even in the process of creating our business plans and our SOP's and all that kind of stuff, so that we can talk to some investors. We have some investors that we're talking to in order to really have the capital that we think we need to be able to scale this thing quickly, instead of Facebook ads tested at $10 a day for 50 weeks.   Steve: Yeah. Yeah.   Kristian: Yeah. The whole reason I got into learning funnels was, you guys talked about door-to-door sales and I have 15 years of commercial real estate experience. I worked with clients like L.A. Fitness and McDonald's. I represented McDonald's for the state of Arizona and Burger King and Taco Bell, so pretty big name companies.     There's a lot of guys that would be happy with that, but the problem I had was that I kept looking at the deal size of what I was doing. It was constantly kind of like this feast or famine situation where you either had a huge check or you had nothing. Literally, nothing. It kind of got to the point where I was like, "Man, there's a better way to do this." Very similar. You guys hear the consistent theme here? There's a better way.     That was kind of the first step of me saying, "I'm going to figure out how to streamline this" so that it wasn't even so much ... I just kept seeing all the guys that were buying the properties doing all these big deals. They weren't even in real estate. They had these other businesses that were generating cash flow and here I am putting these deals together that are making, Dallin and I had this exact conversation, making these guys over a million dollars and they're like, "Oh hey, thanks. Here's 40 grand."   Steve: Yeah. Yeah.   Kristian: What's wrong with this equation? I'm the one that did the whole thing, the financials and all that. I just didn't have the money. That was the start of it.   Steve: Yeah.   Kristian: Then you add on top of it that we got into a network marketing company and did really well, but we got stuck right under about 10 grand a month for like 18 months. It turned into another full time job where I was 40, 50 hours a week at every Starbucks from east to west meeting people. I'm like, "This is not working."   Steve: Yeah.   Kristian: Those two combined, I was like, "If I get online, I can figure out how to do both of these. I don't have to pick because I can leverage myself."   Steve: That is kind of the funny thing I learned about ... because I got into an MOM. I went and did exactly what my upline was saying. Got 13 people my first move.   Kristian: Oh, wait, your [inaudible 00:21:42] not duplicatable.   Steve: No. Not at all.   Kristian: I don't care. If I find enough of the right people, it won't have to be.   Steve: Yeah. Yeah. My first month, I recruited 13 leeches. Man, they wouldn't do a dang thing unless I was like pushing them in the back with a cattle prod. I was like, "Ah. There's got to be a better way to do this." That's why I took it online and did a lot better. I definitely relate with that.   Kristian: Yeah. The crazy part about this is, like Dallin was saying, he's, shoot, some of the advanced strategies ... Dallin's has this like ... he understands and can see what the outcome is that we're trying to do. He gets it. He gets the whole flow and process of this, of how funnels work. He's been studying them. I just think for a big part, he just needed to connect certain pieces and be able to see what's going on behind the scenes that you can't see online.   Steve: Yeah.   Kristian: We talk about ... the hardest part about knowing how to do funnels is focusing because when you understand it and it clicks and you realize what you can do, it's like .... Someone starts talking you're like, "Oh my God. I know how to make money with that. Oh my God."   Steve: Yeah.   Kristian: It's like entrepreneurial ADD exacerbated.   Steve: Yeah.   Kristian: Forget entrepreneurial ADD. This is like an entrepreneurial ADD addiction.   Steve: Yeah.   Kristian: That's the issue, so we've had to get very focused on okay what's the quickest and most pressing thing at the moment that we can make money with, so that we can reach our long term goals. Like I said, Lo Silva is one of the guys that I credit a lot of what I learned from. There's three little things that I take from them and that's think big, start small, scale fast.   Steve: Interesting. Think big, start small, scale fast.   Kristian: Yeah, that's kind of our little mantra.   Dallin: Yeah. That leads into basically what we're doing now. Our whole plan without getting too much into detail is we have a very, very big picture. Just like a funnel, we have our personal value ladder. Our big picture is more in investments, real estate, things like that. Those are our high tickets. Right.   Steve: Yeah.   Dallin: For the time being, we need to make sure that we couple that with clients, so we have our lead gen system, our agency that's doing multiple things, SCO work and funnels, and social media strategies and management and that way it can help us scale. Our agency essentially fronts the bills and I guess the best way to put it is we want everything that we do to be self-sufficient. If we build something, the entire goal-   Steve: Keep it in hands.   Dallin: Well, yes and no. The entire thing is for that project to sustain itself, so you understand once you get going with your Facebook marketing and such, it gets to the point where you reinvest X amount back into it. Then it lives, it breaths on it's own kind of. It just needs to be monitored, right.   Steve: Yeah.   Dallin: If we have this solid balance between us of we have clients coming to us for done-for-you services, that's awesome. That's cash. That keeps us busy. That keeps workers of ours busy. Then in the meantime, if we can couple that with 40, 50% of our other time for in-house projects, because Kristian and I already have entrepreneurial ADD, we're always thinking of ideas. We always have something going on or a lot of times a client that comes in has something that sparks an idea.   Steve: Yeah.   Dallin: We'll, like you said, we'll keep them in-house and then we funnel them. We get them to the point where they self-sustain and all of a sudden, we have our house projects, our client projects and it's just a very healthy business model. You don't see a lot of very sustainable and scalable models. You know what I mean?   Steve: Yeah.   Dallin: Especially, because I've been with very, very, very big companies with these companies I've sold for and you find ... one of the things I like to do is study patterns and development. I'm really into the business development side of things. You look at the ones that have made it, that have succeeded and that are scaled to the massive, massive billion dollar companies and that's kind of what they do. They make sure they have kind of that happy medium, that solid balance in all these different areas and factors and that's kind of what we're trying to do.     One of the projects we're working on right now is a political campaign funnel. This is just one that's easy to scale and we're just pretty much hacking it and taking advantage events which one of the things coupling social media with funnels is current events, man. That's, they kill. If you can find something trending and good and that has ... that you can milk for a long time, you better believe we're going to find a way to make, pinch money out of it, right.   Steve: Yeah. Isn't it the-   Dallin: I'll let Kristian talk about that.   Steve: The political campaign funnel, is that the one you downloaded I think from Sales Funnel Broker?   Kristian: Ah, no.   Steve: Maybe that was you, maybe it wasn't. I don't know. There's some guy, he downloaded it and came back and he's like, "This is the coolest thing ever." I was like, "Just the share [funnel 00:27:53] free one I got from someone else. Glad you like it."   Kristian: Yeah, no. I got the idea from actually from Funnel ... I got part of the idea from Funnel U. To be honest, as much as we know about funnels, something clicked when I watched Russell's video inside the membership site for the political bridge funnel, where it was like, "I see it." It was that coupled with the, the funnel stacking I got that whole idea of moving them from a front end funnel to a webinar funnel to a high ticket and how you stack those.   Steve: Sure.   Kristian: Bridging and when all the sudden the bridging made sense to me, I said, "Oh my God." Just like what Dallin was talking about here. Ultimately our goal is to, take the same amount of time to do all this work to go and work with somebody and do a commercial real estate transaction, where we're an investor or we're buying the property and people are investing with us, as it does to sell a t-shirt. Just time is time, it's just the size of the value and how you frame your mind around it. We are in the process of growing our agency. The whole point of it is to, if you think of construction companies, really good construction companies constantly have work that's in place to keep their employees working, so that they have the best team, right.   Steve: Mmm. Yeah.   Kristian: That's what they're always talking about is we just have to keep work so we can keep these guys busy. It's not about keeping them busy, but we also want to have the team in place because ultimately when we have our ideas, we can get them shipped quicker.   Steve: Yeah. I've been approached by a few people lately and they're like, "I got these awesome guys. I absolutely love them." He's like, "What work do you have? I just don't want them to go anywhere else." He's like, "I don't care what it is. I just got to bill."   Dallin: That's exactly what it is.   Steve: Yeah, interesting.   Kristian: Yeah. That's the idea, but to get back to what we're doing right now is I got the idea of how Russell explained the political bridge and my dad had ordered 100 t-shirts from my best friend. My best friend did all the screen printing for the Super Bowl in Santa Clara.   Steve: Jeez.   Kristian: He's got one of the largest screen printing companies on the west coast, based here in Phoenix. He has a company very similar to what Trey Lewellen started with Teespring.   Steve: Interesting.   Kristian: He's set in and he came to us and said, "Hey, why don't you partner with me and just handle the marketing on this." He's talked to me about doing some marketing for them for different aspects of their company. Now we're working together and the whole idea came up I said, "Well, you know what? I think I can do it." Before I was hesitant because I was like, "Well, I'm in the digital media space. I'm selling digital products." That was big hangup was I've got to sell to these entrepreneurs.     Then when this political bridge funnel that Russell talked about when he talked about how you move people from this list to this list, I went, "Oh my God. I can build a list in anything. I can just bridge them." It was a combination of that video inside of Funnel U and my participation in Todd Brown's PCP, Partnership Coaching Program, where they were really working on educational based marketing, and script and copy writing. The confidence level in my own ability to write copy had shifted to where now MFA is outsourcing some of their done-for-you client work to Dallin and I and having me write copy and script for their video sales letters.   Steve: What?   Kristian: Yeah.   Dallin: That's real, man.   Kristian: That tells you the ...   Dallin: We scale fast. Remember that third principle. We scale fast.   Steve: Yeah. Yeah. I wrote all those down. That's amazing. What's funny is that people don't realize that it literally is the exact same amount of work to do a small company as a big one.     My buddy, I mean as far as building a funnel and things like that, my buddy and I were building an [inaudible 00:32:11]. It was the first funnel I ever built with ClickFunnels and it was a smartphone insurance company and we were ... we got out of that for a lot of reasons, but it was interesting though because I was building it. We put it all out. That's actually when I got into ClickFunnels and it was right after ClickFunnels left beta. I was like, "Hey, I'm going to build this whole thing out before my ClickFunnels trial runs out." I'd never built one and I just killed myself for the next little while. We got it out.     Then this guy approaches me in Florida. He's like, "I need a funnel for some of my ..." He was selling water ionizers or something. I was like, "Oh man. This is a big company. They're already making a couple million a year." I was blown away. I was like, wait, this is the same exact amount of work as it was for the small little startup. Anyways, I thought that was interesting you said that.   Kristian: Yeah. That's what we talk about is that it's easier to work with those bigger companies. They get it.   Steve: Yeah.   Kristian: You work with the smaller companies and they're worried about how much money it's going to cost them. The reality is that the more we put ourselves in a position to work with guys like you and Russell and guys like Todd and Lou Coselino and David Perriera and all them at MFA, they're saying, "Man, why are you, how come you're not charging double and triple?"   Steve: Yeah.   Kristian: Dallin and I are sitting here like seriously if they're willing to pay us to write scripts for, to outsource their ad copy to us for some of their client work, what's that say? I mean, we're literally working with, doing work for the guys that are considered the best in the industry.   Steve: That's ... Yeah. Yeah.   Kristian: It's just a mindset shift is what it is. That has made it a little easier to have a conversation with someone and say, "You know what? We can take on this project. Here's how much it is."   Steve: Yeah.   Kristian: They're like, sticker shock. Well, sticker shock. You can go and just have someone build the pages for you, but it's not going to convert. I know that for a fact because copy os what converts, right.   Steve: You know Tyler Jorgensen?   Kristian: You know what, it sounds familiar. I think I-   Steve: He said the same thing to me. He's like, "You charge 10 grand to build a custom funnel?" I was like, "Yeah." He's like, "Why not 15?" I was like, "I don't know. I'd never thought about that before." I thought 10 was kind of the mark. He's like, "No, no, no, no. I'd do 15, 20, 25." I was like, "You've got to be kidding." That is is just a mindset shift. You'll get better people to build for anyways, whatever it is.   Kristian: The big thing for us-   Dallin: True and at the same time ...   Kristian: Yeah, I don't know.   Dallin: You there?   Kristian: Yeah, you cut-   Steve: Kind of lost you there.   Kristian: The big thing for us is really to build a team, Steve, and to have that team in place and be able to have people that focus on all the different areas of the funnels, so that they get really, really good at that. They don't have to know the whole process because that's what I've spent the last two and a half years doing, right.   Steve: Wow.   Kristian: They can be part of this and be part of building something and helping these clients and really enjoy what they're doing. Then, like I said, when we have these ideas we can ship them. I know you want to know and your audience probably wants to know what it is that we're doing, which is what got you in. I mentioned my friend, Bryant. He's got this company like Teespring. He's got everything in place to roll this out. We had this idea for how to start doing that. We took advantage of knowing that the campaigns going on right now. I mentioned to you I think my dad bought like 100 Trump t-shirts from him. I was like, "Those are really cool shirts." My dad's like, "Yeah, man You should do this funnel stuff and figure out how to sell these to everyone. Look how crazy everyone is about Trump. Trump's going to kill it." At the time, it was still in the Republican Primaries. I'm like, "Well, I don't want to go build a funnel."   Steve: Yeah.   Kristian: "Then trump doesn't win the primaries." But as he started pulling away I'm like, "Oh, let's start testing some stuff." We tested one funnel and surprisingly the Facebook campaign got a lot of clicks, but there wasn't a lot of opt-ins and conversions on the funnel. What it did and I think this is one of the biggest skill sets that people who are elite develop versus people that are frustrated and saying this isn't working for me is understanding the information that they're getting and what to do with it. You might not have a winning campaign or a funnel that's making money, but to understand what kind of info you're getting and how to use that to do the next thing is that whole testing process is what separates those that are killing it from those that are getting killed. That first funnel that we did, didn't make money. Not at all.   Steve: Yeah.   Kristian: I mean it lost $1,200. I went to Dallin and I said, "Dude, this is awesome." He's like, "Huh?" I said, "Look at the retargeting list that we got." Then we went and we tweaked this and I said, "What if we change the front end," and at that time Mike Pence had just been named Trump's VP. I'm like, "Who the hell is Mike Pence? I never heard of this guy before." I started asking people, they're like, "No." Unless you're from Indiana, you don't know who Mike Pence is. I go, "Should Trump have picked Mike Pence? Isn't there someone else." I'm like, "Boom. Is there a vice presidential debate in the Republican Party?"   Steve: Yeah.   Kristian: We created a little mini survey around is Mike Pence the right one. First of all, you've got all these people that love Trump and they're hardcore republicans and now you're creating an internal debate. Everyone wants to voice their opinion, but they don't want to be judged.   Steve: Yeah. People get pretty intense about that for sure.   Kristian: Yeah. We created a mini survey.   Dallin: Oh yeah.   Kristian: We created a mini survey and we had this retargeting list from the first time and we started running ads. I didn't expect and I don't think Dallin either, that it was going to do as well as it did, but I mean, we had in less than 12 hours, we had 500 email opt-ins.   Steve: What? Oh my gosh.   Kristian: I was like, "Oh my God." I'm like, "Holy crap." I'm like, "What the hell's going on?" Of course the first goal is to try and get the funnel to break even. What we had to do was we were getting so much information so quickly that we really had to be on our toes and make adjustments and modifications. What we figured out through the first week of testing this is there's so much activity on this funnel. Just to give you the stats, after what was Dallin, really 6 days of running the ads, we got 2,600 email subscribers?   Dallin: Five and a half, yeah.   Kristian: Yeah. Five and a half days, we got 2,600 email subscribers.   Steve: Wow.   Kristian: K, the funnels not at break even, but here's what I want whoever's listening and whoever wants to take this information understand is the testing process. We figured out between two front end offers-   Steve: Which one was the winner.   Kristian: Which one's working better.   Steve: Yeah. Which one's the awesome one. Yeah.   Kristian: It's still not winning. Our free plus shipping is not, it's not helping us break even. The reason for that is because we're getting so many opt-ins. On a normal free plus shipping, you're not getting as many people clicking on the ads, right.   Steve: Right.   Kristian: Well, we're getting 5, 6 times the amount of people subscribing to the email-   Steve: Would you, in that scenario, would you ever try and get even less people. It'd be counter-intuitive maybe, but I would just start tweaking the free plus shipping, I guess.   Kristian: No. No. Well, no. We can't-   Dallin: The strategy-   Kristian: Yeah. We can't really tweak it because it's not like we're going to offer anything cheaper than free plus shipping. When you start looking at all the different things we can offer, there's not a lot of options, but here's what Dallin and I have figured out is that we think we've created a new funnel. It's not really new in the sense of what you and I and Russell and all these other guys think of.   Steve: True.   Kristian: In terms of Russel and [Daygin Smith 00:41:29] coming up with the black box funnel, right.   Steve: Yeah.   Kristian: It's just soft offer funnel, a front end soft offer. We think that we've come up with what we call a backdoor funnel.   Steve: Interesting.   Kristian: You get so many people on your email list. You get as many people to take the first offer and you get as many people to take your upsell as possible to figure out how close to break even you can get. If you look at 2,600 people, we go back and look at the numbers, only about 115 of those 2,600 ever saw the offer.   Steve: Huh.   Kristian: Now we have an opportunity to present those people with the offer again. Well, how do you do that in a way that's going to get a lot of people to open the e-     All right. Want me to ...We cut off here at the point of high dramas. As I was mentioning, we got so many email subscribers and such a lower number based on the email subscribers because we didn't expect to have that many, that we still weren't at break even, but we have a ton of people that we can show an offer to. It's a little different obviously because our price points ... We're doing apparel and things like that.   Steve: It's like delaying the offer almost on purpose, right. I mean this is ... awesome.   Kristian: Yeah. Remember, we started this whole thing with a survey, right, something that people were very passionate about, so a lot of polarity in there. They want their opinion-     They also want to know what everyone else thinks, where they fall in line here. We thought, "Oh my God. Somebody that votes, that voices their opinion, takes the time to put a vote in wants to know what the results are." We created a results page that shows them the results and has a special offer that all those people haven't seen. When we send it in the email and we tell them here's the results of the survey, the open rates are and the click through rates are sky high.   Steve: How long are you waiting to actually send them this results page?   Kristian: A couple of days, so-   Steve: Oh really. Wow.   Kristian: Yeah. I mentioned Actionetics. The whole reason that we started doing this is because we wanted to ... since we're having people take a survey and we're offering them this gift, we want to make sure we get as many people that take us up on that gift for taking the time to vote. We have a few of those triggers built in there, "Hey, don't forget to grab your free gift. We noticed you took the time, maybe something happened. Go back here and grab your gift." Then we make sure that everybody sees the results page a couple of days later.   Steve: A couple of days. That definitely is a different style for sure. You don't think that hurts conversions at all?   Kristian: No, I mean. It's a survey, right?   Steve: Sure.   Kristian: The point of high drama and the suspense and all that. We're still testing it, again, like I mentioned earlier that the biggest thing I think that separates those that are successful and those that aren't is to understand the type of information that you get.   Steve: Yeah.   Kristian: We may found out that we need to send the results sooner, but we don't know. We've got to test.   Steve: It's interesting positioning too of you saying, "Hey. It look's like. Thanks for taking it. Here's your results. I don't know if missed this, but just jump back and get that." That's interesting. Like they missed it. They missed the gift.   Kristian: Yeah. Yeah. "You forgot to grab your gift." That's our first step and then in the email that comes after they've taken the survey, "Hey, we're in the process of tallying up the results. We'll send them to you as they're updated."   Steve: Interesting. It keeps the loop open, basically.   Kristian: Hmm-hmm(affirmative). Exactly. Exactly.   Steve: Man, that's awesome. Well, hey is there a URL that we can go check that out on? I don't want to pollute or dilute any of your stats, so if not that's fine, but ...   Kristian: Yeah. We're just running ads to this right now.   Steve: Good.   Kristian: We're in the process of, like I said, this was just an idea that my dad came up with. I've got to give him credit for the initial idea, but now it's turned into kind of a new business entity, right.   Steve: Yeah.   Kristian: We're growing this email list and the concepts that Russell talks about the how to bridge funnels and lists and things like that. We're starting to build a list now in that republican, conservative, survivalist category. We're going to take it a step further and build out a home page and start doing some different stuff with it.   Steve: That's interesting. You're going to go through and who's going to keep opening all the emails over and over again, looking at all the stats of all the people around. These are the hyper active political caring people. You know what I mean? That's awesome. That's a really clever way to segment out those people. That's fantastic.   Kristian: Yeah. Yeah. You never know where your next business entity is going to come from.   Steve: Interesting. Gosh, well, hey, I know we've been on quite a while. Thanks for dropping all the bombs of gold you guys did. I don't know what happened to Dallin, but ...   Kristian: Yeah. He just texted, said thank you. He's trying to get back on, but I know we've got to take the kids to school and stuff, so-   Steve: Awesome. Well, hey man, I appreciate it. Thank you so much and this was awesome.   Kristian: Well, thank you so much. I appreciate it, Steve. Love meeting new people that are doing the same thing as us and glad that we can reach more people that are trying to learn how this works and kind of help them understand the process and that if they just stick at it and keep testing. That's really the big thing I think is testing and learning is how you get better at it.   Steve: You're kind of a scientist going through this, for sure. Going in an industry you know will make money obviously, but whatever you're doing specifically, you might almost always be the first. The think big, start small and scale fast. That's huge.   Kristian: Yeah. If anyone wants to connect with us, Dallin and I are both on Facebook. We mentioned Periscope. I do a lot of broadcasting on there with what I call the Live Stream Marketing Funnel Show. We're rolling, if people are interested in learning how to use live video, we've got that coming out. Yeah. Connect with us on social media. Kristian Cotta and Dallin Greenberg.   Steve: Okay, yeah. Then you've got the Health Success Podcast. Guys, go check him out at Health Success Podcast as well as he said Live Stream Marketing?   Kristian: Well. Yeah. Just go to KristianCotta.com. It'll take you right there.   Steve: Cool. Awesome.   Kristian: Kristian with a K.   Steve: Kristian with a K. Cotta, right?   Dallin: I'm in.   Kristian: Kristian with a K. Cotta. Dallin's in here. He just got back in.   Dallin: Dude, I don't know what happened. I was getting all excited what Kristian was saying and then just cut off.   Kristian: It's the point of high drama, that's what we were talking about.   Dallin: I know. It was. That's what I told Amy. Is it over?   Steve: It is now.   Kristian: Yeah. We're just wrapping it up.   Steve: Awesome.   Dallin: Sorry.   Steve: It's good. Hey, thanks guys so much.   Kristian: All right. Take care, Steve.   Dallin: See you man.   Steve: All right. Bye-bye.   Speaker 4: (music starts) Thank for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Have a question you want answered on the show? Get your free t-shirt when your question gets answered on the live Hey Steve Show. Visit salesfunnelbroker.com now to submit your question. (music ends)

Today's episode is the start of a new addition to the Youpreneur FM show: once a month I'll be chatting with a member of my mastermind community about their journey, and how becoming a part of the Youpreneur mastermind has changed their business, their lifestyle and all the rest! Our inaugural guest is the calm expert, Mr. John Cordray. John is a therapist with a private practice who decided about a year ago he wanted to get online and help more people. So he did what all good entrepreneurs do: he found a few leaders to follow and listen to, myself included. He tuned into this show and when I announced the Youpreneur mastermind was opening up he jumped in. On today's episode John is sharing where he was when he first joined the community, and what his intentions were, how that one decision has changed so much of his life as well as his tips to help entrepreneurs stay calm in any situation! You're going to love this conversation so sit back and enjoy some moments of Zen on episode 160 of Youpreneur FM. Essential Learning Points From This Episode:Why John is such a cheerleader of the Youpreneur mastermind community. How he landed two speaking gigs at Periscope Summit. Why did he start his Keep Calm Academy? How to find a balance between the emotional mind and the rational mind. Is a certain amount of anxiety and stress a good thing? Much, much more! Important Links & Mentions From This Episode: John Cordray's website (http://www.johncordray.com/) The John Cordray Show (http://www.johncordray.com/listen/) Keep Calm Academy (http://KeepCalmAcademy.com) John Cordray on Twitter (http://www.twitter.com/johnpcordray) John Cordray on Periscope (https://www.periscope.tv/johnpcordray) (http://www.freshbooks.com/youpreneur) Build the Business of You (http://chrisducker.com/launchpad) The Virtual Freedom Book 2 year anniversary (http://virtualfreedombook.com) (www.youpreneuracademy.com) Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes (https://www.chrisducker.com/itunes) , they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to (https://www.chrisducker.com/itunes) , to get automatic updates every time a new episode goes live!

Victoria Taylor is the founder of Blend Social, a social media agency based in Nottingham, England. Blend Social offers social media engagement, strategy, management and support services to a wide variety of clients, across multiple business sectors and take great pride in our creative and innovative approach.  Victoria has spoken at Periscope Summit San Francisco and at the inaugural Social Media Summit Ireland in Dublin, Ireland. Website: www.blendsocial.co.uk               www.victoria.live Twitter: @victoriatayluk SnapChat: @victoriatayluk 

Leave a review: https://openskyfitness.com/review   This week on Open Sky Fitness, Rob begins by discussing the pros and cons of taking up on a food delivery service for your main source of nutrition and how to choose one if you decide to try it out. Then both Rob and Devon sit down with Michael Morelli to discuss his transformation from a difficult moment in his life to becoming fit again and finding success as a health program creator and trainer. One of the most successful ways that Michael has promoted his organization is by using social media to build an online community amongst athletes, trainers, and nutritionists. Despite how helpful it has been, he talks about the need to get away from social media and spend more time on himself and with his family in real life. This week`s OSF podcast also discusses how to do a self audit and become a better "you" and the importance of opening up to the closest people in your life about any difficulties that you are facing each day.  Morellifit`s mission statement is: Let’s Get Fit Together and their vision is to be the most accessible, reliable, and transparent source for health and fitness information on the planet. We place extreme emphasis on customer experience, and our number one priority is life transformation. We will only measure success by the influence and impact we create and sustain throughout the world. Michael has set to make his organization one with a face and a true mission of change. Every day Michael strives to exceed the standard of his organization serving those who reach out to it in a real way.  In just one year, Michael and his Morellifit programs have helped over 300,000 people directly and millions more though his social media channels. He is known for his HIIT Training Program; HIIT MAX, which has over 113,000 students across the world. Besides a bestselling program, he also has a large online training and nutrition membership, top of the line Primal Body supplements, and has hosted live training events. This has lead to his rise as the number one male trainer on Instagram and the number one fitness scope on Periscope, even speaking at the very first Periscope Summit. Through his travels speaking around the U.S. and a book set to launch, Michael’s reach and influence is ever growing. Along with the above, he looks after a team of 6 handpicked and highly qualified coaches and nutritionists who deliver custom meal and training plans to clients every single day. His team has been personally selected from all over the world to deliver not only one on one coaching, but create custom solutions for his clients. Pair those training programs with his Primal Body supplement line, and you have the perfect recipe for being a leading the fitness industry, all established in a year’s time. What you will hear in this episode: 00:00 Open Sky Fitness Introduction 02:08 "Cooked" on Netfilx; The history of food and the importance of cooking.  02:57  The pros and cons of food delivery service. 11:14  What to think about when considering if food delivery service is right for you.  12:05 How to transition to eating the right food on a regular basis. 13:10 How to choose a food delivery service. 15:33  Introduction Michael Morelli. 16:33  Michael Morelli`s personal fitness journey story. 22:19 One of the best ways to start an online business. 24:20 When Michael realized that he had a market to sell his HIIT Training Program. 28:55  What Michael`s life is like on a day-to-day basis.  29:50  How you can tak care of yourself every day through meditation and reading books. 31:20 How do you constantly keep up with reading new books and absorbing new information? 33:05  Taking supplements for brain function for clarity and focus in addition to meditation. 35:00  Michael`s personal experience with following a Paleo diet for his nutrition.  36:00 The right approach to understanding how a new diet or fitness plan affects your body.  37:25  Benefits of carb cycling.  40:10  Does carb cycling work long-term? Can it become part of your lifestyle? 40:30 How to follow a carb cycle with the sweet potato diet.  41:45 Does a carb cycle diet requrie a certain amount of calories? 43:05 Are there certain combinations of HIIT programs that work great for training? 45:36  Michael`s personal gym/HIIT training. 47:40  How to do the bird dog exercicise to work your glutes and hamstring. 48:38  Michael`s HIIT MAX app 50:05  How long did it take to create the HIIT MAX app? 51:00  What`s next for Michael, HIIT MAX, and Morellifit. 54:00 Do you feel like you`re getting into the "danger zone" of social media because of your job? 55:25 Eventually unplugging completly from social media 56:15  Having an exit strategy from social media and allowing your business`social media community to grow.  57:05  Real good leaders create other leaders. 57:40  Why it`s not necessary to know everything about fitness or nutrition.  64:10 The importance of opening up about difficult times with the people that you are the closest too in your life such as friends and family.  65:40 The importance of being aware and honest with yourself. 65:55  How to "self audit" and be "better today." 68:10 Closing Remarks by Rob 68:58 Open Sky Fitness Closing   MENTIONED IN THIS EPISODE:     If you want to learn more about Michael Morelli and Morellifit, go to: Morellifit.com To learn more about the HITT MAX app, go to HIITMAXelite.com   To Download Rob’s FREE workout templates click belowDownload Templates Ask Rob a Question or tell him what is working for you: Email Rob@OpenSkyFitness.com To leave a Review for Rob and the Open Sky Fitness Podcast CLICK NOW! Contact our amazing sound engineer Ryan? Send him an e-mail here: info@stellarsoundsstudio.com Thanks for Listening!Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Also if you are interested in getting some free Naked Infusions Salsa, T-shirts or tote bags please leave an honest review for The Open Sky Fitness Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. If you have any questions (and would like to hear yourself on the Open Sky Fitness Podcast), click on the link on the right side of any page on our website that says “Send Voicemail.” And finally, don’t forget to subscribe to the show on iTunes to get automatic updates. It’s free!  

Most startups depend on word-of-mouth marketing to create awareness of their new product, and iOgrapher is no different. But what makes iOgrapher unique is its focus on customer service as a driver of that word of mouth. “The convergence of marketing and customer service is key for us,” says Founder and CEO David Basulto, who describes iOgrapher as “literally a garage startup” (and we can confirm: his interview on Blab was done from his garage!). iOgrapher sells a proprietary line of cases, lenses, microphones, tripods, and LED lighting to turn almost any iPhone or iPad owner into a traveling video producer. The company’s motto is “Life, Camera, Action”, and it counts Brian Fanzo, Mari Smith, the Miami Dolphins, the Boston Celtics, Manchester United, the BBC, and Harvard University as its fans. “You have to live and breathe and believe your vision, your company, 24/7,” Basulto says about being an entrepreneur. He has a background as an executive producer at Lifetime Television and more recently as a teacher, but today he spends much of his time personally responding to customers on social media. His goal on Twitter is to answer questions “within a few minutes” – “unless I’m sleeping”. Customer service is what caused Brian Fanzo (a Shorty Awards nominee for Periscoper of the Year) to talk about iOgrapher during a ’Scope at the Periscope Summit, and what caused fellow live-streamer Chris Strub to tweet about it using the Focus on Customer Service hashtag (#FOCS). A week later, iOgrapher’s founder and CEO is a guest on the Focus on Customer Service podcast – talk about word of mouth! Basulto’s newest fixation? Snapchat. For customer service. “I love the personal-ness of it,” he says, telling the story of how he easily rectified a new customer’s problem via the video platform because he could see that the man had plugged in his cables backwards. The result: A happy customer who tweeted “Wow, I just talked to the CEO and he told me how to fix it”. iOgrapher has also used social media listening to determine what kind of content to create, including tutorials on Snapchat and Instagram. “I’m providing an entire online film school,” says Basulto, adding that he tracks questions he gets on Facebook, and if he gets enough of the same one, he’ll create a video tutorial on YouTube and point people there. He has also used social media feedback for product development – including an upcoming line of Android cases. With its active presence on multiple social media channels, and Basulto’s willingness to engage with customers wherever they are, iOgrapher has created a community of influencers who “feel like part of the family” because the company continually engages with them with both text and video. Startups and existing businesses alike can learn a lot from Basulto’s approach to social media engagement and customer service, which he shares in Episode 24 of the Focus on Customer Service podcast. Here are some of the key moments in the podcast and where to find them: 1:43 David’s background and how he developed the first product that became iOgrapher 4:35 How David ended up at “the right place at the right time” with the advent of livestreaming 6:06 How iOgrapher uses multiple channels – including video – for customer service 9:34 How David plans to scale social care to handle larger volumes 11:05 Using Snapchat for customer service 12:57 David’s strategy of using influencers for engagement for both marketing and service 16:32 How other brands might use video or livestreaming for customer service 18:53 (Audience question) The challenges of tracking customer interactions on Snapchat 20:56 The role of iOgrapher’s Facebook community in content creation and product development 22:38 What’s next for iOgrapher and why it’s the “year of customer service” 26:22 David’s advice to other entrepreneurs on how customer service plays a role in making a startup succeed

MPAF76 – John Cordray on Live Video, Personal Branding and Stress Free Working Personal Branding is the focus again in this episode when I talk to John Cordray. In five short months, John has built a personal brand and an international audience using social media and live video streaming. Listen to how John used Periscope to establish himself as The Calm Expert which led to a speaking invitation at the recent Periscope Summit in San Francisco. Also listen to John’s tips on how to keep your business life stress free and super productive. That's all right here in Episode 76 of the Marketing Protection and Finance Podcast. Who is John Cordray? John is a licensed therapist/counsellor from St. Louis in the United States. The host of The John Cordray Show podcast, he helps people cope with stress and mental health issues. Thanks to social media and digital marketing John has established himself as The Calm Expert. Links and Show Notes. For links to the books and apps mentioned by John, please visit http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF (http://rogeredwards.co.uk/MPAF) , iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

[itvt] is pleased to present an audio recording of the TVOT NYC 2015 keynote fireside, "The Stars of Live Social Broadcasting." The session was described in the show brochure as follows:"This session features an unprecedented line-up of the top stars of Periscope and YouNow, who will offer insights into the live social broadcasting phenomenon from the creator perspective. Among other things, the session will focus on how these creators are innovating new forms of programming content and new monetization strategies, how they are reinventing the relationship between performer and audience, how they expect to see live social broadcasting platforms--as well as the new viewing experiences to which they have given rise--evolve going forward, and what role they believe they will play in the future of the entertainment industry in general." Participants included:•    CrankThatFrank, YouNow Star•    JR (JRSportBrief), YouNow and YouTube Star•    Alex Khan, Periscope Star•    Hailey Knox, YouNow Star•    Lizza Monet Morales, Periscope Star •    Amanda Oleander, Periscope Star•    Tracy Swedlow, Editor-in-Chief, [itvt] (Moderator)Note: Tracy Swedlow will be moderating the panel session, "The Platforms of Live Streaming" (Room 2) at the Periscope Summit this Friday. For more information, go to: https://medium.com/@PeriscopeSummit/summitlive-agenda-9e342ca1fa8d#.8vg4zlkn3  

[itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Live Social Broadcasting and its Implications for Television." The session was described in the show brochure as follows:"The past year or so has seen a range of live social broadcasting platforms come into prominence, each with its own unique user experience, 'stars,' programming formats, incipient monetization techniques, and audience demographics. This session will explore this new form of video-based social media, identify the key differentiators of each platform, and attempt to assess live social broadcasting's significance both for television and for the more established forms of online video. Panelists included:Rush Doshi, Co-Founder and GM, FiretalkWill Jamieson, CMO, Stre.amRonald C. Pruett, Co-Founder, @RokerLabsShaan Puri, CEO, BlabErik Schwartz, Head of Product--Live, BitTorrentSharan Sklar, Head of Business Development, Independent Television ServiceTracy Swedlow, Editor-in-Chief, [itvt] (Moderator)(Note: Tracy Swedlow will be moderating the panel session, "The Platforms of Live Streaming (Room 2)," at the Periscope Summit this Friday. For more information, go to: https://medium.com/@PeriscopeSummit/summitlive-agenda-9e342ca1fa8d#.8vg4zlkn3.)The next TVOT SF 2016 showis June 7-8th in San Francisco!

Aikyna FinchDr. Aikyna D. Finch, Educator and Certified Coach, is a lover of Education, Motivation and Social Media. She holds a Doctorate in Management and 2 M.B.A.s from Colorado Technical University, a MSM in Marketing from Strayer University and a Bachelor of Science degree from the School of Engineering of Tennessee State University. Dr. Finch has published several articles and books in the areas of Business, Technology, Empowerment and Education. She is currently is the Co-Host of The Changing Minds Online Show which includes The Empowering Women Series.

Aikyna FinchDr. Aikyna D. Finch, Educator and Certified Coach, is a lover of Education, Motivation and Social Media. She holds a Doctorate in Management and 2 M.B.A.s from Colorado Technical University, a MSM in Marketing from Strayer University and a Bachelor of Science degree from the School of Engineering of Tennessee State University. Dr. Finch has published several articles and books in the areas of Business, Technology, Empowerment and Education. She is currently is the Co-Host of The Changing Minds Online Show which includes The Empowering Women Series.

a http://SocialBuzzONAIR.com productionThis week we had Ryan A. Bell on the show with us. Ryan is the founder and brains behind the Periscope Summit.http://PeriscopeSummit.com See acast.com/privacy for privacy and opt-out information.

You can't do a technology podcast and not do a year in review and a technology preview for the upcoming year.  Daniel and I might both be millennials but we have unique approaches to how we thinking about technology, how we use technology and what about technology excites us.  In this episode we talk about trends like live streaming with Periscope and Facebook Live while also putting on our futurist hats and predicting the use of AR/VR, 360 Video and more.  Stay tuned for some exciting episodes LIVE as Daniel and I travel the world to events including: CES, Periscope Summit, SXSW, Mobile World Congress and thats just the first couple months!   We’ve had an amazing 2015 and we are beyond excited for 2016 as we make the commitment to you the community of doing an episode every week, because we’ve heard from you the community that you want more SMACtalk and we are going to do just that.  Thanks as always for listening to our podcast, writing a review and sharing our episodes on social media.   Here’s to an exciting 2016!

Only a few months old Periscope is a live streaming app, bought by Twitter, that is blowing up and is quickly becoming a game changer in social media. Periscope may well be the next Facebook? Get a behind the scene story of the massive rise of this app, and its community of users, with the Periscope Summit founder Ryan A Bell. Joining is Alexis Cardoza of Start Broadcast production company who discusses his documentary about the app and its massive community of amazing individuals

Not sure how to get started with the latest live streaming app, Periscope?! No worries. Join Deb Evans, President Franchise Foundry and Jack Monson, Global Director, Manalto as they discuss the upcoming Periscope Summit event to be held in New York City and how to get started using Periscope today! Follow Deb and Jack on Twitter and Periscope!  Follow the conversation on Facebook and listen to previous Social Geek Radio podcasts on the Website!

In episode 19- we are joined by Alexa Carlin of Hello Perfect. Alexa Carlin is a Motivational Speaker, Author, Periscope Broadcaster, and Founder of the non-profit movement Hello Perfect®. Alexa started her first business at the age of 17, designing jewelry for the L.A. based fashion company, OmniPeace, where she donated 15% of sales to help build schools in Africa. Alexa’s mission is to empower people to love and believe in themselves so they can accomplish their dreams and make a difference in the world. Her non-profit, Hello Perfect® works to build self-esteem in girls and women by focusing on the health of their mind, body, and spirit. The Hello Perfect movement has become a worldwide movement gaining support from celebrities such as Mark Cuban, Shaquille O’Neal, Marc Jacobs, Steve Madden, Michael Kors, and many others. Alexa has been featured on the Oprah Winfrey Network and in the Huffington Post, Talking Good, Mashable, The Cut, Lydia Magazine, Beutiful Magazine, and Her Campus among others. She is a Board Certified Holistic Health Practitioner. After almost losing her life to sepsis in January 2013, Alexa is committed to helping others heal themselves through nutrition and the mind. She is a well-known broadcaster on the Periscope app and will be a featured speaker at the first Periscope Summit. Through this app she has built an engaged following called the “Good Vibe Tribe” and has received over 6.7 million hearts. Alexa graduated from the University of Florida with a Bachelor of Arts in business administration and minors in mass communications and entrepreneurship.

Cathy Hackl is an Emmy-nominated broadcast journalist turned public relations professional and social media strategist. Cathy is helping brands from across the globe with their Periscope strategy through her consulting business, Globally Social. Cathy teaches Social Media Management at IE Business School, one of Europe's top business schools. She has spoken in the U.S. and internationally on communications and social media. She's the Director for the Periscope Community Summit, the first ever Periscope user-generated conference. Cathy will also start teaching as an adjunct lecturer at the University of Florida College of Journalism & Communications soon. Cathy has more than 10 years of combined experience in PR, social media & communications and working in national and local media including outlets such as CNN, FOX5, Discovery Channel and ABC News. She is experienced in social PR, media relations, internal communications, digital strategy, business-to-business, and business-to-consumer communications. Cathy has worked with clients in the technology, nonprofit, sustainability, hospitality, healthcare, commercial interior design and human resources sectors. She is active in the social media community in north central Florida and is the founder of Social Media Breakfast Gainesville. Her research interests include social media in emerging markets, growth hacking, communications planning for startups, brand recognition and management, women in technology, and strategic communications for small business owners. Cathy holds an MA in Latin American and Caribbean Studies and MS in Mass Communication from Florida International University, as well as BA in Broadcast Journalism from the University of Texas. She's Costa Rican-American and lives in Gainesville, Florida with her husband (who's a rocket scientist) and her two bilingual children. -Periscope Summit

Periscope and ideas for travel and tourism In this episode we chat with Dan Moore who is a photographer, blogger and now periscoper. Dan is an avid traveller, travel blogger and also works with Cover More Travel Insurance (listen to our podcast episode about their great YouTube strategy here).  He started experimenting with Periscope earlier this year and is now an addict with over 13,000 followers and over 15 million hearts (if you don't know what a heart is make sure you listen in). In this episode we have a conversation about how Dan started using Periscope, some of the key features of Periscope and what sets it apart from other social networks. This podcast episode is designed to get you thinking about how you could potentially use Periscope for tourism marketing or at least keeping up to speed with what Periscope is and who is using it. Periscope is a live streaming mobile app. It was launched in March 2015 and is now owned by Twitter. It has about 7 million active users globally but growing really fast. Many social media key influencers like Darren Rouse and Gary Vaynerchuk are using this new app and singing its praises. You can find more about Dan and links to all his social networks via his great website and blog. In this podcast episode Dan mentioned Periscoper Euro Maestro see https://twitter.com/euromaestro He also mentions Ryan A Bell and the Periscope Summit see http://www.periscopesummit.com/team/ryan-a-bell/ This podcast has bonus content - listen past the 26.30 minute mark to hear about when I watched Dan sleep - well he was Sleep Scoping - its pretty funny. Screenshots of Periscope                     [Tweet "The live factor (of periscope), being able to speak with someone live, is the biggest kicker out of all the social networks "] The post We talk with traveller Dan Moore about Periscope: Ep #34 appeared first on Holly G.