Podcasts about sandwich video

Jess and Jenn dive in with the amazing director that is Seth Worley! Jessica and Seth recently got to premiere their film "Sketch" at TIFF to amazing reviews! Seth Worley is an American film director, writer, and entrepreneur known for his short films, commercials, and explainer videos for clients like Bad Robot and Sandwich Video. His debut feature, SKETCH, starring Tony Hale (VEEP) and D'Arcy Carden (THE GOOD PLACE), premiered at the 2024 Toronto International Film Festival. He cohosts the weekly talk show VFX and Chill about the world of visual effects, and in 2017 co-founded Plot Devices, a company that makes tools and resources for screenwriting and story development. In this episode we chat about.... Seth's journey into this industry. Starting in event videos, heading into shorts and commercials and eventually into his feature, Sketch (which our very own, Jessica cast!) How he has bucked the trend of not wanting to work with kids and animals.  How his background in VFX has played a role into his feature skills Getting into TIFF and what the experience was like for him What is on the horizon with new projects and distribution for Sketch Resources: Seth Worley IMDB Seth's Instagram Sketch Interview with Seth & Tony Hale Seth's X Account ──────────────────────────── ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stay Tuned with Tipsy Casting on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tipsy Casting YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Jessica ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Jenn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn More About ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jess ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠& ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jenn's⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Casting

After getting burned by Humane's Ai Pin and Rabbit R1, we've been skeptical of AI gadgets. But a new device called Friend entered the chat, so we interviewed Adam Lisagor of Sandwich Video and “Friend” trailer director Kaylee McGee about their first hand experience with this new type of AI wearable. We get pretty philosophical too, like free will kind of stuff.Watch on YouTube!Subscribe and watch our weekly episodes plus bonus clips at: youtube.com/@primarytechshowJoin the CommunityDiscuss new episodes, start your own conversation, and join the Primary Tech community here: social.primarytech.fmSupport the showJoin our member community and get an ad-free versions of the show, plus exclusive bonus episodes every week! Subscribe directly in Apple Podcasts or here: primarytech.memberful.com/joinReach out:Stephen's YouTube Channel@stephenrobles on Threads@stephenrobles on XStephen on MastodonJason's Inc.com Articles@jasonaten on Threads@JasonAten on XJason on MastodonWe would also appreciate a 5-star rating and review in Apple Podcasts and SpotifyPodcast artwork with help from Basic Apple Guy.Those interested in sponsoring the show can reach out to us at: podcast@primarytech.fmLinks from the showFeatured Work - SandwichFriendFriend Reveal Trailer - YouTubeSandwich Video  Vision Pro Apps (03:17) - What Is Friend AI? (07:09) - Friend Trailer BTS (13:14) - Friend AI Hardware (18:16) - Who Is This For? (24:45) - Free Will and AI (31:28) - Positive Friend Experiences (39:07) -  Vision Pro ★ Support this podcast ★

You don't need to have an unlimited budget to make remarkable marketing content. In fact, it's better if you're working under some constraints. We have proof.The folks over at Wistia did a little experiment they called One, Ten, One Hundred. They made an ad for the same product (Wistia's Soapbox video recorder) on three different budgets: $1,000, 10,000 and 100,000 dollars, to see which one would perform best. And in this episode, we're giving you the inside scoop on what they found. You'll be surprised at the result.Today, we're showing you how combining a bit of inventiveness with a touch of resourcefulness is more powerful than just throwing money at your marketing. Because when cash is a bit strapped, that's when you're forced to get creative. And it's that creativity that resonates with viewers. That's what we're talking about today with Chris Sheen, Director of Content and Social at Celonis. So take out your scissors and craft paper for this episode of Remarkable.About our guest, Chris SheenChris Sheen is Director of Content and Social at Celonis. He joined Celonis in February of 2022. Prior to his current role, he served as CMO at Sideways 6 and SaleCycle. He has also worked at Teradata and Experian. He is based in London.About CelonisCelonis is the global leader and pioneer in process mining. They pioneered the process mining category 10 years ago and the company is now valued at over $13 billion dollars - decacorn status no less. About One, Ten, One HundredOne, Ten, One Hundred is a Webby Award-winning four-part documentary in which video software company Wistia challenges video production company Sandwich Video to make three ads on different budgets: 1,000, 10,000 and 100,000-dollars. The goal was to explore the impact budget has on creativity in video ads. Wistia then measured ad performance and audience reaction to gauge success of each. It was also a way to advertise for Wistia's tool, Soapbox, which is a video creation tool for SMBs.The metrics they tuned into were traditional demographics, engagement data, cost per customer acquisition and return on investment.The idea for Wistia's documentary came about because their production team realized they didn't have a good understanding of the money-in-money-out ratio. Wistia Founder and CEO, Chris Savage said, “Our production team felt that creativity was the single most important element in producing an effective video and this fits in with our vision to grow through creativity.”What B2B Companies Can Learn From One, Ten, One Hundred:Show the “making of” process behind your product.  There's an appeal to seeing a transformation from beginning to end. Ian says, “We like to know the process of making something. The making of something is just as interesting, or even more interesting, than the final asset. People like to watch transformation. They like inside information.” Chris says that it also shows the humanity behind the product, behind the company. He says, “I think B2B companies can just feel like a faceless organization that has a product, that has software. But when you show the making of things, like one of my favorite easy tricks is showing an outtake at the end of a video. It's a, you know, a five second outtake. It shows the human side, it shows the mistake and it completely changes how you feel very quickly about the brand, about the company.” Showing the process humanizes your brand and makes it more appealing to potential customers.Play up how long your product was in development. This conveys to your audience a sense of your specialty and standards of excellence in the industry. Chris says, “Apple and Dyson really show you the level, the hours, the days, years, months, they've gone into making their products, really crafting what they do and the art behind it. Like, ‘We've perfected this. We weren't going to ship it until it was ready.' This is so powerful as a marketing technique. Because it works. It really makes you feel like, ‘Okay, this is going to be something special.” So show the rigor that went into crafting your product.Edutain your audience. Don't just try to educate them. Make it fun. Chris says, “Great content marketing is like entertainment. You've got to know your audience to do that well. Wistia really does. How many companies sat there thinking, ‘We'd love to have a great explainer video for our website, but we just don't have the budget'? I watched [the documentary] and I'm literally thinking, ‘I need to get my craft papers out. I'm going to steal my daughter's school stuff and start making stuff to help sell Celonis.' Because it brings it to life in so many different ways.” So when you're creating content, ask yourself, “Is this educational and is it entertaining?” A good way to measure this is to ask, “Would viewers watch it in their own time?”Create something that you enjoy. Because it's likely what your audience would enjoy too. Chris says, “With Wistia, they're clearly doing it as much for themselves as anyone else. They're clearly loving it, enjoying it, learning a lot themselves. And at the end of it, you kind of feel that they've got as much out of it as I have watching it. And I think that in itself is a great sign of content. If you can do something that, when you look back, you think, ‘I think I would enjoy this if someone else had made this,' I think that's a really strong point if it fits your target market.'Quotes“When you watch [One, Ten, One Hundred], you don't feel like you're watching a piece of content marketing. And that's probably the ultimate B2B marketer's goal, or any marketer's goal really, is to make that content not feel like it's selling something. It's just selling entertainment and education.” - Chris Sheen“We always strive for perfect, don't we? We want perfection in the market. We want it to feel great and look great, sound great. Sometimes it's worth taking a step back and thinking, ‘Actually, what's going to get the message across the most authentically?”  - Chris Sheen*”Creative work has to have constraints.” - Ian Faison*”[The documentary] really was binge worthy, which is the ultimate goal for content marketing. It passes the driveway test. That's when you're listening to a song, you get to the end of your journey, you're sitting in your driveway. Do you get out of the car and just walk away, or do you stay to finish it?” - Chris SheenTime Stamps[00:54] Introducing Director of Content & Social at Celonis, Chris Sheen[1:48] Why are we talking about Wistia's One, Ten, One Hundred documentary today?[3:21] What is Wistia's One, Ten, One Hundred documentary about?[5:50] What makes the documentary remarkable?[12:51] What are some marketing lessons we can take from One, Ten, One Hundred?[30:22] What's Chris' content strategy?[36:15] What are some projects at Celonis Chris is proud of?LinksWatch One, Ten, One HundredConnect with Chris on LinkedInLearn more about CelonisAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Adam Lisagor, Founder of Sandwich Video, shares what he's learned about the nature of storytelling, about how to zoom out to tell the story of your product, understanding the emotional valence of our work, when pre-visualization and storyboarding does and doesn't pay off, spotting great talent, the value of making pretty good decisions quickly, learning how to let go (a little bit) as a founder, execution-centric leadership vs. results-centric leadership, what kinds of products he likes to invest in, and making people glad to have worked with you. Sandwich Video The Breadwinner Fellowship adamlisagor.com Adam Lisagor on Mastodon Have feedback for the show? Send us an email or reach out on Twitter. It Shipped That Way is brought to you by Steamclock Software.

New side quest! On The Last Detail, Tom and Dan invite a guest on to chat about an object that is meaningful to them. They dive deep into that object, discussing the design, the manufacturing process, the good, and bad, and everything in-between. Today's guest is Adam Lisagor, the founder of Sandwich Video, the preeminent studio for creating video commercials for tech products and services. His object is the Sonos Move.

New side quest! On The Last Detail, Tom and Dan invite a guest on to chat about an object that is meaningful to them. They dive deep into that object, discussing the design, the manufacturing process, the good, and bad, and everything in-between. Today's guest is Adam Lisagor, the founder of Sandwich Video, the preeminent studio for creating video commercials for tech products and services. His object is the Sonos Move.

let me know if you guys like the video format... i'm going back to strictly audio episodes soon, but i've been feeling quite uninspired so this was a fun episode to record. i hope everyone has a great weekend and i hope you enjoy this ramble episode.

Tim Cook pleads ignorance and Lex finds a new exercise rig.Apple's new remote has two means of scrubbing.The Eero now supports HomeKit.iOS 14.6 brings Apple Card sharing, but everyone sharing has to be on iOS 14.6.iFixIt has their teardown of the M1 iMac.Lex's dream setup: an iMac on a Peleton.Rumors of a high-end Mac mini.More on the new Apple TV remote.Joe Rosenteel reviews the new Apple TV. Sandwich Video has done an ad for the Be Mighty browser.Tim Cook took the stand in the Epic trial.Our thanks to Command Line Heroes, a podcast that tells the epic true tales of developers, programmers, hackers, geeks, and open source rebels. Search for Command Line Heroes anywhere you listen to podcasts.If you want to help out the show and get some great bonus content, consider becoming a Rebound Prime member! Just go to prime.reboundcast.com to check it out!You can now also support the show by buying our EXCLUSIVE shirt! Tim says GOOOOD MORNNNNING to all listeners of The Rebound! (Prime members, check your email for a special deal on the shirt.)

Special guest Adam Lisagor joins the show as we review the 1982 Martin Scorsese movie, The King of Comedy! Be sure to follow Adam at all the links below and check out his incredible production company, Sandwich video! Adam Lisagor on Twitter Adam Lisagor on Instagram All Consuming Podcast Sandwich Video The King of Comedy (1982) - IMDb The King of Comedy (1983) on Rotten Tomatoes Listen to our bonus episodes on Patreon! Social Links: MOTS Instagram MOTS Twitter MOTS Facebook Support the show and access our weekly bonus episodes! Suggest a Bad Movie! Special Guest: Adam Lisagor.

Constanza and Domenica Castro are sister filmmakers from Mexico City and founders of 271 Films, a creative production company based in Los Angeles. Collectively, their worked has garnered over 2 billion views and they’ve produced numerous award-winning videos, short films, and commercial content that have been featured on MTV, Billboard, The New Yorker Screening Room, Nylon, Vice, Vimeo Staff Pick, Short Of The Week, and MTV Clubland, BET Networks. They have produced content for world-renowned brands such as Gillette, TopGolf, Nuu Mobile, Rothy’s, Viacom, Coca-Cola, Under Armour, New Balance, Tumi, and Abbot Nutrition. Their work with Sandwich Video for Rothy’s, a sustainable shoe company, got featured in AD WEEK. Their latest work can be caught on BET as they did some promos for BOOMERANG, with Lena Waithe. Their latest narrative project, Brittany Snow’s directorial debut, MILKSHAKE can be seen at film festivals through 2020 and premiered online Nylon.com. They’ve produced music videos for artists Becky G, Die Antwoord, Boogie, Lil Jon, and One Ok Rock. Their films have played festivals worldwide, including AFI Fest, Tribeca, Berlin, Sarasota FF, Palm Springs, Seattle FF, Austin FF, Rhode Island FF, New Hampshire FF, Newport FF, Atlanta FF, Nantucket FF, Hollyshorts, Nordisk Panorama, and many others, as well as the prestigious Tribeca Chanel THROUGH HER LENS program. They are drawn to stories that put a spotlight on marginalized communities, question the status quo, push boundaries and provoke, inspire and entertain the audience. Their MO is to do things RIGHT. Can't wait to hear what you think of this week's episode! Beijos, Caca

In our conversation with Seth, we talk about his hilarious interactions with director J.J. Abrams, his time directing Patton Oswalt, and what it was like creating his own start-up from a Kickstarter that raised over $100,000!Seth has created multiple short films for the filmmaking software company Red Giant and made commercial projects for companies such as Bad Robot and Sandwich Video. In addition to his filmmaking career, he is also co-founder of Plot Devices; a company that makes workbooks and tools for filmmakers. LINKSSeth TwitterSeth InstagramPlot Device Short FilmOld/New Narrated by Patton Oswalt Short Filmplotdevices.coDINO FEAST - Short Film by Seth's Daughter EvaDarker Colors - Short Concept FilmDave Twitter

Adam Lisagor is the founder and a director at my favourite video agency, Sandwich. We talk filmmaking, marketing and tech. Watch the video (https://youtu.be/icifM4o3PPI) Special Guest: Adam Lisagor.

Sandwich's commercials and video spots are typically funny, bold, and colorful. Adam Lisagor started the company ten years ago, directing and acting in many of the ads to save money. The first professional DP Adam hired was his college friend, Rachel Morrison. Another frequent cinematographer for Sandwich commercials is Charles Papert, the DP behind Key and Peele.

Chris Savage is the co-founder and CEO of Wistia, a video sharing and hosting company (and pioneers of the brand affinity movement). After graduating from Brown University with a degree in Art-Semiotics, Chris and his co-founder, Brendan Schwartz, started Wistia in Brendan’s living room in 2006. Wistia has since grown into a multi-million dollar business with over 150 employees (including 1 labradoodle). Before Wistia, Chris helped produce an Emmy Award-winning feature-length documentary and was named a Top Young Entrepreneur by BusinessWeek. I've been following Wistia's journey for the past few years and I'm delighted to welcome Chris to the podcast.Support this podcast by buying me a coffee (or 3...) ☕What is Wistia?How did it start?How did Wistia originally position in the market?They were a private video sharing site and then pivoted to embeddable website videos. Then had to make the decision to fully focus on marketing videos.They then switched back to offering everything as people had lots of different use cases for Wistia, which was a mistake because then they struggled on where to focus and innovate. They had no differentiator.When did Wistia take it's first set of investment?Took a year to focus on private video sharing - huge companies. They noticed they were onto something big so took investment and hired 2 people. They then started loosing $30k a month, which felt horrible!Stayed at 4 people for another 3 years.The greatest mistake they could make was not thinking long-term.Their last funding round was in 2010, what have they done for the past decade to grow?As they got more profitable they took more risksInvested in content marketing and company cultureThey got to £10m in revenue with a few million in profitPeople were saying 'if you're profitable then you're probably not growing fast enough'Thought they were missing out on growthWent from being profitable to running at a loss, hiring people, running ad campaignsOutside the business it seemed like they were doing great but internally they were creating a ton of complexity and a situation was bad.Lost the ability risks because of itForced everything to be short termCompounding affect of losing $300k a monthAt the point where you were haemorrhaging money, going further and further into the red, what were you thinking? What was next?This was the point where 3 life changing offers where on the table. Their intention was never to sell Wistia, but it got to the point where they were considering it.But they felt that if they sell, they would be failing.Then they started thinking about what they would do if they sold.Start a new companyIdea of the brand, the people, the problems they'd want to solve"If we want to build another company, we'd build another Wistia back to the £10m days and we wouldn't have screwed it up by putting the throttle down so hard"How has Wistia been since raising the debt? Is it back to being a happy company?As soon as the debt was raised, there was about 6 months of turmoil with staff leaving etc, then they built back up to profitability, really quickly.It was a huge turnaround as they went from a $0.5m loss in 2017 to $6m profit in 2018It gave them profitable confidence again! Wistia could start to take creative risks again, such as One, Ten, One-Hundred and 16 weeks parental leave policy.Is it possible to grow a successful business, like Wistia, without taking external funding?Depends on the mindset of the founderYou need persistence, lots of persistenceYou need to have the right market, one that is growing. If the market is not ready for your product, if you don't have funding it will be very hard to keep going.One, Ten, One-Hundred is one of my favourite bits of B2B marketing I've ever seen. What was the thought process behind making it?Was born out of a conversation with Sandwich Video founder, Adam Lisago.They had done a big ad campaign the year before, this was to try and build brand awareness, which didn't work at all. One, Ten, One-Hundred was an opportunity to document this ad creation process with Sandwich.What they found with this series is that time spent with brand was up massively, brand search was up and ultimately brand affinity increased.Why does long form content work so well?Time with brand is such a hard thing to come by if you think about the amount of touchpoint customers have with your brand currently - cumulatively it doesn't add up to much.A key to any relationship is building trust and the more time you can get people to spend with you brand, the better.It was something people actually wanted to watch. It was entertaining and educational.How did it perform?$10k video performed the best, but they all performed different jobs.The $1k video shows how you can make a creative video that showcases your product well, it doesn't need to break the bank.The $10k video showcases the sweet spot of how much you could spend to get a really high performing ad.The $100k video proves that if you need your brand to be this polished and have the money to spend to reflect that, then it is worth it.It didn't just stop there with Wistia's long form content. What is Brandwagon?Ended up having conversations about brand, which sparked the idea of creating a talk show which let's the Wistia personality come through.The format means it is repeatable and they know exactly what they are doing, which makes for more efficient production.Patrick Campbell of ProfitWell said on another podcast episode that they have got their production of their video series down to about $10k, which is the equivalent to the spend to create an ebook. If it's that cheap to do, why isn't every B2B marketer doing it?Patrick and the team are pioneersSome people don't understand the impact it can haveThey are looking at how a campaign can go viral, as opposed to thinking about how they can build brand affinity.The biggest brands are now figuring out that making good content that interests people really does workA place we're really seeing this taking off is with Podcasts. Podcasting is one of the most personalised, intimate ways a person or brand can communicate with you. You're building a relationship with your customer.Is Wistia going to keep going with the long-form content? If so, what's next?"We're shooting lots at the moment but I can't get into too much detail"Wistia didn't have a sales team until 3 years ago. Why didn't you for so long, and what made you create one?It's based on focus. When they started, of course they were doing sales, but they wanted to keep the business self-service and seamless with onboarding. They'd built Wistia up pretty big without any sales team.But things change! They started speaking to different companies and finding some that had bad experiences with Wistia! This was because there were people who liked speaking to people before buying, they need someone to help them through the buying process. This actually was damaging, especially upmarket. A huge pre-customer experience gap.From the outside it looks like everyone is happy and Wistia has a great culture - which I don't doubt. But obviously throughout any journey you're going to have to make difficult decisions within the team, how do you stay grounded when making these decisions and how has that changed as you've grown?Sometimes they felt they were holding people back and they won't be fulfilled in staying with Wistia.

Some time in six or so years since I last sat down with Adam Lisagor, something strange happened. He became a nationally broadcast product spokesperson. It wasn’t the career trajectory any of us were expecting, but here we are.  Over the years, the video producer had begun to appear on camera during his signature well produced startup ads. But it was TrueCar that made him a in inescapable presence during nationally televised commercial breaks. For those who’d come to know him as Lonely Sandwich on Twitter and through (relatively) small but loyal online offerings like You Look Nice Today, it was odd watching Lisagor become a kind of peer to a Flo from Progressive or the “Can You Hear My Now” guy. A lot, too, has changed with his production house, Sandwich Video, which has grown to include brands like Starbucks alongside Series A startups. Lisagor joins us from his Los Angeles offices to discuss the journey and newfound focus on music video pet projects.

In today's episode, we speak with Barb Gagne, Director of Demand Generation at Wistia.  We discuss an incredibly interesting project called 'One, Ten, One Hundred'. Here is a short project overview to get you started:  ‘One, Ten, One Hundred’, is the title of with Wistia's first ever video docuseries. Wistia partnered with a video production agency called Sandwich, to come up with a creative concept and produce three video ads to promote Soapbox,  with a production budget of $1,000, $10,000 and $100,000. (Learn more on Wistia’s site) Wistia has a video team and they shot behind the scenes coverage of that production and made it into a four-part video docuseries. And the goal of the project was to explore the relationship between creativity and money. And does money actually impact creativity? So, ultimately, the goal was to test which video would produce the most app downloads of Soapbox. What is Soapbox you ask?  Soapbox is a Chrome extension that enables anyone to record, edit, share, and measure presentation videos. Today’s Topics: What is the current state of video and what are some growing trends? Deep dive into the ‘One, Ten, One Hundred’ video docuseries project What areas of video production and distribution are often misunderstood or under-appreciated? What should a SMB consider as the main goal of videos they produce? Pro Tips Here are some highlights from our interview with Barb: What is the current state of video and what are some growing trends? One of the trends I'm most excited about is when brands create long-form episodic video content. And, this is where brands and creators dive deep into a particular topic. And, they tell a story through a series of long form videos, which also aligns with our business strategy. And I like this, because long-form video allows brands to dive deeper, and have people engage more with their content. So, it’s a way to provide educational and entertainment value beyond the products and services that your brand offers. And it helps you build your brand in a really meaningful way. “We think that longer form, episodic video content is one of the most exciting and creative mediums to pop up in recent years, and we’re excited to get in on the action.” RELATED: Master Modern Marketing: How to develop your inbound video marketing playbook So, one of the common questions that I get from marketers at small and medium businesses is "How can I do video marketing with a limited budget? I think there's a misconception that you need a big budget to include video in your marketing and communication strategy. But in fact, you can do a lot with a very limited budget. For example, if you have one produced video, there's lots of ways you can repurpose it; you can shorten it to share on Twitter or LinkedIn, you can make it into a vertical version to share an Instagram. Or you can even make it into a video thumbnail to use in your email. Or if you don't even have one piece of produce video to repurpose, that's okay, you can just create a video using your iPhone or with Soapbox, which is a Chrome extension from Wisteria that allows you to record your screen and webcam at the same time.’ Well, I think it's a long-form episodic content is something that I think a lot, not a lot of businesses are considered right now. Because they always think the thing that they have to do is the shorts, you know, product overview, or maybe a video ad to generate, you know, conversions from for their product, and those are absolutely things that you should be doing. I would encourage other businesses to consider producing longer form or maybe episodic content, to build more of a story about your brand, and provide the educational and entertainment value to keep users on your site. Because once they're on your site, and they're spending more time with your brand, they then will see the value in your brand. And then they will start to explore the products and services. So, it can be used as the gateway to be able to get them in get to know them within your brand.  RELATED: Wistia's Blog - 4 Companies Producing Episodic Video Content, Big and Small A Deep Dive into ‘One, Ten, One Hundred’ Project Project Overview: So ‘One, Ten, One Hundred’, is the title of with Wistia's first ever video docuseries. And this is where it was to work with a video production agency called sandwich video, to come up with a creative concept and produce three video ads to promote soap box with a production budget of $1,000, $10,000 and $100,000. Wistia has a video team and they shot behind the scenes coverage of that production and made it into a four-part video docuseries. And the goal of the project was to explore the relationship between creativity and money. And does money actually impact creativity? Results: For the Soapbox video ads, we had three videos, with three very different production budgets, and I wanted to find out what video will be the most effective and efficient at driving product installs, would it be the video that was shot with a production budget of $1,000, 10,000, and $100,000. or $100,000. So, to test this out, I used Facebook and YouTube to test at scale, which provided us with the flexibility to move the budgets around based on performance and optimize in real time. And what we learned was that across the board, the video that we created with $10,000 production budget performed the best based on our goals. It had the lowest cost per install across both Facebook and YouTube. And, I think it has to do with that $10,000 video ad deliver the strongest story about what soapbox is and how it can be used. It all came down to the storytelling, the $1,000, one to have enough of the story to showcase the product. And the $100,000 version was just over the top with this production, so the $10,000 was like the perfect blend of both. Additionally, our goal for that was to achieve the lowest cost per install. And it was consistent across all media partners, you know, that the $10,000 ad was the winner at achieving our goals. So, to promote the docuseries, we had a two-minute trailer to promote it. And again, we turned to Facebook and YouTube as our primary paid partners. But we also tested the video ads and Reddit and text ads and core as well. And we promoted the series use the trailers three weeks prior to the series being released online. And during this stage, we captured email addresses of those who wants to know when the content was released. And, we came away with a lot of great learnings not only from that phase, but we had another phase that included promoting the series once it was released to the public. And we're still gathering learnings now to this day, because we're still promoting it. So, what we learned was that people really appreciate in crave this kind of long form episodic content. In addition to tracking sessions, so landing page with the videos and video views, we also have tracked engage video views, which was we defined as being having to watch 25% of the video. And, in the first two months of the content being released, we were able to generate 484,000 engage video views. And, we also learned that early promo phase, where we had the trailer promoting the series before it was released, the project then far exceeded our expectations. The trailer promo was great a capturing and creating interest in the series. And it was really helpful in building buzz around the project and generate interest in the series. And during this short three-week promotional period, we generated nearly 7000 leads the cost per lead of less than $5. And we also learned that we can use One, Ten, One Hundred project, or other video docuseries to build an audience pool for marketing of future video series. And each time that we do this it is going to be easier and easier to build that reoccurring audience base. What areas of video production and distribution are often misunderstood or underappreciated? I think one would be script writing, which I think can seem really intimidating. But I found that having a process and framework and place, is crucial to writing a good script. You could start with a simple brief and include, what you want your audience to be, that consumes the content, what the key takeaway should be, and how the video be used, whether it be on your site, or through other additional promotion, for example, on social, and that really helps with the writing process. And, I would say like, when you're writing your script, keep it conversational. Read it out loud a couple times, and just keep practicing getting really good at it. What should a small to medium-sized business consider as the main goal of videos they produce? I would think about using video to drive more engagement with your audience. I know, we've been talking a lot about that with the long-form episodic content. But I really believe that you know, if you provide a lot of value in your videos, whether it be educational, or, entertainment value, it’s a great way to keep them watching the video and stay on your site for longer. It really  is great thing. So again, I would encourage folks to consider creating episodic video series a way to do this, and also to help your company achieve their goals.  Pro Tip: First of all, set goals. As digital marketer, I often get overwhelmed with all the data that is available. And it's often easy to lose sight of what you're trying to do with your marketing campaigns, because there's the access to data is just in abundance. So, I would say when evaluating your videos, like look for metrics, outside the standard ‘view’ or ‘play’ metrics. I would look for other metrics such as time spent with brand, which will give you an indication of engagement with a brand. It will tell more of a story. So, video views and plays are great. But if you can get people to watch 25% of your video, 50 or even 100%, that's way more valuable. And, you should be evaluating and optimizing off those engagement metrics, rather than just the click or the play metrics. And I will also say, look for opportunities to play, and display your videos as a series either as like a carousel ad, or sequential in advertising, or as a video question on your website. Because, once someone has watched one of your videos, they're much more likely to consume more content and display the videos in a way that makes it easier for them to watch related content is key there. Connect with Wistia: - Wistia.com - Instagram/Wistia - Facebook/Wistia - Twitter/Wistia - LinkedIn/Wistia Connect with Barb: - LinkedIn Profile Connect with Sandwich Video:  - Sandwich.com - Instagram.com/Sandwich - Twitter.com/Sandwich - LinkedIn/Sandwich If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show sponsor, Farmers Marketing, at www.FarmersMarketing.ca, or www.facebook.com/farmersmktng.

Working with national brands doesn’t have to be some crazy, out of reach goal. In fact, being the director of a creative video company who does this work doesn’t have to a pipe dream! All it takes is a little ingenuity, bravado, and a sense of adventure. Today’s guest took a chance while working as an editor for a talent agency. JP Bolles admired the work of his Adam, the owner of Sandwich Video, and when he saw he was looking to bring someone on board, reached out. Together, JP and Adam have built a company of 20 employees and work with brands across the country. In this interview, we talk about what it takes to be a creative director of a large, and growing, creative company. We look at the creative process and how you should start to share your projects with your clients, even when it might be taking longer than you thought it would -- and what was agreed. And perhaps most amazingly, we’re looking at Sandwich Video’s collaboration with Wistia. This documentary, One, Ten, One Hundred, is a behind the scenes look at creating ads with different budgets. An important takeaway from this documentary is not letting your equipment or budget hold you back from creating something incredible. How do you talk to your clients when things aren’t going as planned? When’s the last time you reached out to collaborate with someone you think is out of your league? Let’s talk about it in the comments on the episode page!   In this episode: Why you shouldn’t be afraid to reach out to people you admire for collaboration opportunities How to navigate talking to clients when a project is taking longer than expected What the best way to share projects with clients is and why it works How a client’s budget impacts an ad outcome and how you can work within a client’s budget Why your equipment shouldn’t hold you back from filming your passions   Quotes: “Are we proud of this project and can we take on this client and actually help move them into a better position?” [7:16] “It’s so easy to have all the anxieties and outside pressure come into the way of things. I mean, it happens to absolutely everybody, even if you have a big ego. You second guess things you’re not sure of and all that does is create a worse environment for you to work in.” [41:07] “Knowing that if it’s a flop, if it fails in whoever's eyes - it’s okay. And to be okay with that, to learn from the mistakes that we might have made along the way and to grow and become better. Those things are gonna happen. So follow your intuition. Do that thing. Don’t not do it!” [42:16] Links: Find JP & Sandwich Video online Follow JP on Instagram | Twitter Follow Sandwich Video on Instagram | Facebook | Twitter  | Youtube One, Ten, One Hundred Studio Sherpas Tribe   Additional Links: Check out the full show notes page Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Selling Like A Sherpa Course Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram   If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Adam Lisagor directs commercials for the internet and TV. We talked about life before the internet, when weed takes you to a dark place, and discovering CBD.

You don't want to miss this episode! Renowned Silicon Valley video producer, Adam Lisagor (http://www.subliminallycorrect.com/guests/adamlisagor) joins us this week for a truly special episode all about his new project called Discourse (https://www.youtube.com/watch?v=TDwCSbVXejM). After the 2016 election, Adam sought a way to bring our divided country together two people at a time. By sitting down members of opposite ends of the political spectrum face-to-face, heart-to-heart with no motive other than to gain a deeper understanding of the other's values, Adam explored what it means to disagree but still connect. What does it say about our ability to have meaningful dialogues about what's important and what's at stake? Is it possible to reach consensus among social groups who have learned to alienate the other? How do we react emotionally when we're confronted with a viewpoint so different from our own that we feel shame about our beliefs? Join us as we explore all of these through the lense of Discourse (https://www.youtube.com/watch?v=TDwCSbVXejM) on this episode of Subliminally Correct! Remember to visit our website (http://www.subliminallycorrect.com) and support us through Patreon (https://www.patreon.com/subliminallycorrect)! You can also follow us on Twitter (https://twitter.com/SubliminalPod) and Facebook (https://www.facebook.com/SubliminallyCorrect/)! (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0) Special Guest: Adam Lisagor.

Adam is the guy to make videos for Silicon Valley's star companies. In many cases, he's even the guy starring in them. His team at Sandwich Video takes on all kinds of apps, gadgets, and ecommerce products while trying to represent the people often ignored on screen. Most recently, they've even started using their talents to embark on a more social mission. He talks about all this and more on this episode of Well Made.

In Episode #119, Neil and Eric discuss how you can craft high converting explainer videos for your website. Listen as they help you uncover the feasibility of having explainer videos on every budget and how to craft an excellent explainer video that not only reaches your audience, but gets them hooked on your product. Time Stamped Show Notes: 00:27 – Today’s topic: How to Craft High converting Explainer Videos 00:38 – You DO NOT need a very high budget 00:45 – Youtube Director allows you to shoot decent videos from your iPhone 01:04 – Video Brewery is a market place for videos 01:24 – Be involved in crafting your videos 01:39 – You need to look at the objections 02:14 – Answering objections isn’t enough, you have to make a story 03:05 – Growth Everywhere’s Squatty Potty is described as an example 04:22 – Short explainer videos don’t get people hooked on your product 05:00 – People get hooked by how you good you are at answering questions and objections, building story, and connecting emotionally 05:09 – For example, the guy in the crazy egg videos, Mike O’Bryan 06:18 – Talk to your voice-over person beforehand 06:38 – Before you give the script, try it yourself first 07:05 – Demo Duck and Switch Video offer video services 07:23 – Sandwich Video is great for budgets $100K+ 07:54 – Focus on the script 08:12 – That’s it for today’s episode! 3 Key Points: You DO NOT need a ton of money to create explainer videos—you can do it on a budget. Write your OWN script, as you are the best person who understands your product. Remember to connect emotionally to your listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #119, Neil and Eric discuss how you can craft high converting explainer videos for your website. Listen as they help you uncover the feasibility of having explainer videos on every budget and how to craft an excellent explainer video that not only reaches your audience, but gets them hooked on your product. Time Stamped Show Notes: 00:27 – Today's topic: How to Craft High converting Explainer Videos 00:38 – You DO NOT need a very high budget 00:45 – Youtube Director allows you to shoot decent videos from your iPhone 01:04 – Video Brewery is a market place for videos 01:24 – Be involved in crafting your videos 01:39 – You need to look at the objections 02:14 – Answering objections isn't enough, you have to make a story 03:05 – Growth Everywhere's Squatty Potty is described as an example 04:22 – Short explainer videos don't get people hooked on your product 05:00 – People get hooked by how you good you are at answering questions and objections, building story, and connecting emotionally 05:09 – For example, the guy in the crazy egg videos, Mike O'Bryan 06:18 – Talk to your voice-over person beforehand 06:38 – Before you give the script, try it yourself first 07:05 – Demo Duck and Switch Video offer video services 07:23 – Sandwich Video is great for budgets $100K+ 07:54 – Focus on the script 08:12 – That's it for today's episode! 3 Key Points: You DO NOT need a ton of money to create explainer videos—you can do it on a budget. Write your OWN script, as you are the best person who understands your product. Remember to connect emotionally to your listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #75 Eric and Neil talk explainer videos—what they are, how they work, and how you can use them jack up your revenue. Listen as they introduce you to key video strategies, and discuss the oft overlooked secret to developing a great explainer video…an amazing copywriter. Time Stamped Show Notes: 00:29 – Today's topic: How you can use explainer videos to sell your products 01:04 – They're a great tool for explaining your product service in an easy to digest way 01:35 – Breaks down objections and advantages 02:03 – The objection part is the key 02:20 – Aim for 1 to 2 minutes in length and always close with a CTA 03:30 – Inject case studies that trigger an emotional aspect 04:05 – Talking about Shark Tank, Squatty Potty 04:19 – A tool that helps you poop better 04:49 – An ad is content marketing 05:18 – Dollar Shave Club explainer video 06:08 – Demo Duck 06:30 – The storyline is the most important part of your video 07:01 – The second most important aspect? Voice over artist 07:49 – When you're working with a voice over artist, you need to work with the artist to communicate the goal 08:45 – Make your video stand-alone enough that it doesn't need to live on your website 09:25 – Angel.co 09:42 – Video Brewery 09:58 – Sandwich Video 10:17 – Have a REALLY good script 3 Key Points: The key to an amazing explainer video is an amazing copywriter. Make sure your videos address objections. Aim for 60 to 120 seconds in length. Resources:  Growth Everywhere podcast: How Bobby Edwards Sold $20M in Squatty Potties in Just 1 Year Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #75 Eric and Neil talk explainer videos—what they are, how they work, and how you can use them jack up your revenue. Listen as they introduce you to key video strategies, and discuss the oft overlooked secret to developing a great explainer video…an amazing copywriter. Time Stamped Show Notes: 00:29 – Today’s topic: How you can use explainer videos to sell your products 01:04 – They’re a great tool for explaining your product service in an easy to digest way 01:35 – Breaks down objections and advantages 02:03 – The objection part is the key 02:20 – Aim for 1 to 2 minutes in length and always close with a CTA 03:30 – Inject case studies that trigger an emotional aspect 04:05 – Talking about Shark Tank, Squatty Potty 04:19 – A tool that helps you poop better 04:49 – An ad is content marketing 05:18 – Dollar Shave Club explainer video 06:08 – Demo Duck 06:30 – The storyline is the most important part of your video 07:01 – The second most important aspect? Voice over artist 07:49 – When you’re working with a voice over artist, you need to work with the artist to communicate the goal 08:45 – Make your video stand-alone enough that it doesn’t need to live on your website 09:25 – Angel.co 09:42 – Video Brewery 09:58 – Sandwich Video 10:17 – Have a REALLY good script 3 Key Points: The key to an amazing explainer video is an amazing copywriter. Make sure your videos address objections. Aim for 60 to 120 seconds in length. Resources:  Growth Everywhere podcast: How Bobby Edwards Sold $20M in Squatty Potties in Just 1 Year Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In this interview, Adam Lisagor explains how founders can communicate better and why underselling is an effective way to communicate. We look into the creative process of making a video and what’s required to make it successful.

Called to Change One Life at a Time!

Myq hangs out with Myka Fox, Micah Sherman, Mike Blejer, and Danny Hatch on the KATG Network.  Get the full episode at http://KATG.com/SuperHang

Pogovor z razvijalcem igre Roll Back Home in nekaj kul appov ter namigov. Povezave Checkmark 2 Wello Sandwich Video Roll Back Home Special Guests: Samo Pajk and Žiga Hajduković.

The ever-delightful Adam Lisagor of Sandwich Video joins Mike and Jessie to talk about the joys and road bumps of client-based work. --- Send in a voice message: https://anchor.fm/lets-make-mistakes/message

When we talk about our Christianity we often talk about how much scripture we know, what church we're a part of, how well we attend it. But the actual measure of a Christian is have we gone from something that burns everybody's eyes and causes tears to something that brings restoration? Wraps all of that up and swallows it and does away with it? This is a good message that will quench the burning 'sinsensation'.

Adam Lisagor didn't set out to be the face of app advertising, but his acting and directing style mesh perfectly with the zeitgeist. It's a bit of irony without the snark. It's charming, straightforward, quiet, and informative. You've almost certainly seen his work repeatedly, and once you follow this link to Sandwich Video and watch some of his studio's work, you'll be able to recognize his work from now on. From his first video to promote an app he was co-developing to the massive amount of work done since, Adam has defined a style that others now aspire to. But this wasn't a plan. We'll talk about how he got here. (Adam is on Twitter and App.net.)