Podcasts about yaagneshwaran ganesh

► Why B2B content needs a point of view (POV)! ✔ Yaagneshwaran Ganesh is Founder & Content Strategist at SaaS Sprints | Content Marketer at Avoma.

Yaagneshwaran Ganesh is a Marketing leader at Avoma, a Sales software company for "conversation intelligence" or "revenue Intelligence" (i.e. AI-generated note-taking for meetings with buyers) for companies with 50 Sales/CS reps. He is the host of "ABM Conversations" show, author of 8 books, and a Marketing expert. Yaagneshwaran dons the B2B buyer's flip flops to share his buying preferences for Marketing and Sales: ✅aware of vendors 99% via peers/referrals/WOM/influencers via content/social/communities/podcast (tks to Marketing + Marketing's influence on peers) ✅learn about vendors via WEBSITE, where he can try product + request help from Sales need be (tks to Marketing) ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam. Doesn't want to be artificially forced and prematurely pushed to Sales with spam (tks to Sales Development)

Workers today are increasingly seeking full transparency from their employers. That means that a company's values are an even more critical part of a successful recruiting strategy. In fact, 88% of workers said that it's important for them to have a sense of a company's culture when they are applying for a job. For this episode, our guest Yaagneshwaran Ganesh —also known as Yaag— host of the podcast ABM conversations, joins us to talk about how effectively marketing your company culture can significantly help you employment brand.

Well guys, today, I have a special episode for all of you. In this episode of the Funky Marketing Show, I set down with Yaagneshwaran Ganesh, my dear friend who I've known for years and whom I respect a lot. Yaag and I met right when I was just starting Funky Marketing and he has been a great support ever since, being one of my first guests on this show and also helping me out a lot with advice and tips. Yaag is the Content Marketing Director at Avoma, an AI Meeting Assistant that automatically transcribes, summarizes, and analyzes every meeting to provide actionable Conversation Intelligence and a host of The ABM Conversations Podcast, a leading B2B marketing podcast that features conversations with some of the best marketers in the world. So today, I really wanted to pick his brain on what he's been up to lately, how he's been able to achieve the level of success that he has, and what tips he has for people who want to get ahead in their marketing journey. I'm really excited to share this interview with all of you, and I hope you guys enjoy this episode as much as I did. So without further ado, let's get into it. Here's an overview of what we talked about: 0:00 - Intro 3:04 - Learn, share, build trust and relationships 6:06 - How Yaag and I met 8:26 - Search for the ideal company 15:40 - Marketers need to be flexible 21:47 - Advantages of playing multiple roles 24:45 - The importance of open communication with your team 26:53 - Communication when working remotely is different than when working in the office 31:14 - Choosing the keywords 36:11 - How did Yaag and the team plan the AVOMA content strategy 45:40 - It's great to be constantly challenged 50:26 - A message for the Funky Marketing audience 52:11 - Outro Find more about Yaag and Avoma: https://www.linkedin.com/in/yaagneshwarang/ https://open.spotify.com/show/07WEaX6Bdf7vFo7dBjkKB4 https://www.avoma.com/ Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let's talk and see how we can make your business GROW! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

Content marketing provides high results. How to create the right strategy and implement it right? Learn almost anything from strategy to planning in this episode. Pick the right topics, content pillars, structure for different pieces of content, content promotion, distribution, etc. Yaagneshwaran Ganesh replies to the following questions: How to create a content marketing strategy?…

In this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ” He talks about: --> What separates a brand from the me-toos --> What's the difference between category creation, differentiation, niching down and positioning --> The misunderstanding around going niche --> The misunderstood concept of failing fast, and mistake vs blunder --> How to identify your early adopters --> The mindset that marketing professionals need to develop --> The future of Clubhouse and a lot more..

Do you TRULY know the power of storytelling to build your brand?

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ About The Guest⁣ Yaagneshwaran Ganesh is an award-winning marketer, an author, and a TEDx speaker. He is among the top 100 global marketing technologists. He is recognized by The World Marketing Congress as one of the Marketing Mavericks, in association with the World Federation of Marketing Professionals. He is also a best-selling author of 7 books. Yaagneshwaran has more than 12 years of marketing experience in the MarTech space. He is currently the Director of Marketing at Avoma. He enjoys helping early-stage MarTech startups with their content, more especially in building their narrative and category. He plays an active role in the Google for Startups initiative called ‘The Startup Weekend.' He is a member of the Forbes Council and speaks at international business forums such as TEDx, Performance Marketing Moscow, Chamber of Commerce Netherlands, The World Marketing Congress, and academic institutions such as the IITs, Saxion University of Applied Sciences, and more. ➡️ Show Links https://www.linkedin.com/in/yaagneshwarang/ https://twitter.com/Yaagneshwaran/ https://www.yaagneshwaran.com/ ➡️ Podcast Sponsors HUBSPOT - https://hubspot.com/ ➡️ Talking Points⁣ 00:00 - Intro 04:53 - Yaagneshwaran Ganesh's origin story. 07:22 - Why would you start working in marketing? 10:45 - Why you should start writing books. 15:08 - Being an operator while building a personal brand. 20:11 - Lessons learned from writing books. 25:14 - Lessons learned from starting a podcast. 30:05 - How to always give out immense value. 34:53 - How to find more listeners for your podcast. 41:15 - What is conversational intelligence? 47:30 - Yaagneshwaran Ganesh's involvement in Avoma. 50:55 - Using conversational intelligence. 56:29 - The best strategy to market a product. 1:03:08 - How to connect with Yaagneshwaran Ganesh. 1:04:57 - Yaagneshwaran Ganesh's biggest challenges. 1:07:57 - Yaagneshwaran Ganesh's mentor. 1:08:50 - Yaagneshwaran Ganesh's book or podcast recommendation. 1:09:16 - Yaagneshwaran Ganesh's advice to his 20-year-old self. 1:09:30 - What does success mean to Yaagneshwaran Ganesh? Learn more about your ad choices. Visit podcastchoices.com/adchoices

Director of Marketing at Avoma, Yaagneshwaran Ganesh, wraps up discussions on the importance of conversation intelligence platforms for B2B organizations. Sales intelligence is incredibly useful for organizations of all sizes. Sales teams can figure out winning sales tactics and marketing teams can better understand customer pain points. Today, Yaagneshwaran explores conversation intelligence for sales enablement. Show NotesConnect With:Yaagneshwaran Ganesh: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Director of Marketing at Avoma, Yaagneshwaran Ganesh, wraps up discussions on the importance of conversation intelligence platforms for B2B organizations. Sales intelligence is incredibly useful for organizations of all sizes. Sales teams can figure out winning sales tactics and marketing teams can better understand customer pain points. Today, Yaagneshwaran explores conversation intelligence for sales enablement. Show NotesConnect With:Yaagneshwaran Ganesh: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yaagneshwaran Ganesh, Director of Marketing at Avoma, talks about the importance of conversation intelligence platforms for B2B organizations. Marketers running campaigns based on assumptions are bound to be disappointed by their results. Conversation intelligence could be the solution for marketing and sales teams to align their efforts around customer needs. Today, Yaagneshwaran discusses conversation intelligence for marketing. Show NotesConnect With:Yaagneshwaran Ganesh: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's episode delves deep into B2B content marketing for SaaS companies and how to produce the content people want and need. The ABM Conversations Podcast host, Yaagneshwaran Ganesh, joins Jeff to deep dive into how customer conversations can influence the best marketing content.  ______ If you want to join the discussion with thousands of other customer success leaders, join Gain Grow Retain: http://gaingrowretain.com/ Connect with Yaag on LinkedIn: https://www.linkedin.com/in/yaagneshwarang/ ______ This podcast is brought to you by Jay Nathan and Jeff Breunsbach... Jay Nathan: https://www.linkedin.com/in/jaynathan/ Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach  

Yaagneshwaran Ganesh, Director of Marketing at Avoma, talks about the importance of conversation intelligence platforms for B2B organizations. Marketers running campaigns based on assumptions are bound to be disappointed by their results. Conversation intelligence could be the solution for marketing and sales teams to align their efforts around customer needs. Today, Yaagneshwaran discusses conversation intelligence for marketing. Show NotesConnect With:Yaagneshwaran Ganesh: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's episode delves deep into B2B content marketing for SaaS companies and how to produce the content people want and need. The ABM Conversations Podcast host, Yaagneshwaran Ganesh, joins Jeff to deep dive into how customer conversations can influence the best marketing content.  ______ If you want to join the discussion with thousands of other customer success leaders, join Gain Grow Retain: http://gaingrowretain.com/ Connect with Yaag on LinkedIn: https://www.linkedin.com/in/yaagneshwarang/ ______ This podcast is brought to you by Jay Nathan and Jeff Breunsbach... Jay Nathan: https://www.linkedin.com/in/jaynathan/ Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach  

In this episode of Let's talk ABM, Declan chats to Yaagneshwaran Ganesh, Director of Marketing at Avoma. Yaagneshwaran Ganesh (popularly known as Yaag) is an award-winning marketer, author, podcaster, and TEDx speaker. Yaagneshwaran is among the top 100 global marketing technologists and is recognized by The World Marketing Congress as one of the Marketing Mavericks, in association with the World Federation of Marketing Professionals. In his current role, Yaag is leading the marketing charge at Avoma, the AI Meeting Assistant tool. Here's what they cover: - The GTM strategy for a young SaaS company - How to compete (and win) against the major players - Why it's important to have a point of view - What 'there' looks like for ABM

Yaag Ganesh, director of marketing @ Avoma talks about building personal content online, power of side gigs in guiding your career, and what made his career pop. Highlights: How Yaag got to chat with Guy Kawasaki on Clubhouse Writing a compelling story online - what really matters; how to get people to care What triggered Yaag to write his first marketing book You won't find a perfect job, it's about experimenting with your side-hustles What makes Yaag's podcast almost like a free university About Yaag Yaagneshwaran Ganesh (often called as "Yaag") is among the top 100 global martech influencers, a TEDX speaker who has spoken in 10 countries across conferences, business forums and academic institutions. He is a best selling author and has 6 books to his name. He is an active member of the startup ecosystem and is part of the Google for Entrepreneurs initiative "Startup Weekend", thus being a sounding board for startups in APAC and Europe. Yaag also writes columns for HuffingtonPost, Martech Series, Martech Advisor, dtNEXT, Techstory, ManagementNext and has been a regular blogger and a thought leader on marketing practices across major publications. Yaag has a certificate in Strategy Management from IIM Kozhikode,  an MBA in marketing from Jansons School of Business, Coimbatore and a Post Graduate Diploma in Entrepreneurship from Bharathiyar University. Find out more at https://sergey-ross-podcast.pinecast.co

Marketing technologist Yaagneshwaran Ganesh (Director of Marketing, Avoma) talks about what B2B marketers can do right now to improve their content marketing to generate more revenue.

Yaagneshwaran Ganesh, popularly known as Yaag, is an award-winning marketer, author, podcaster, and TEDx speaker. He is the director of marketing at Avoma and the podcast host of The ABM Conversations Podcast. He is also a best-selling author of eight books including The Revenue Marketing Book. In today's episode, we're going to discuss revenue marketing and how we can implement it in our businesses.  Read more at: https://monetizationnation.com/blog/the-basics-of-revenue-marketing/

Nemanja here! What's up, guys? Today I want to share with you an episode of another podcast where I was a guest. It was a podcast hosted by my friend Yaagneshwaran Ganesh or shorter Yarg. The podcast is called The ABM conversation podcast, one of the best out there when it comes to b2b marketing. And I'm really glad that I had a chance to be on it and share. And to be honest, I forgot to share it with you. But a few days ago, Yaag reminded me that the episode is one of the top 10 most listened to episodes of the podcast, people keep coming back to the episode and listening to it so I said, well, I need to share this with you, with my audience. So what did we talk about? We've discussed how to best leverage LinkedIn for demand generation and growth. Specifically, we talked about the way we at Funky Marketing used LinkedIn, the way I used it to go from solopreneur to the fast-growing, Funky Marketing team that we have today. We talked about our approach to content creation and distribution on LinkedIn, we talked about the trade-off between ads and organic marketing, and what could be an ideal balance. We talked about, you know, the way you can leverage LinkedIn pages the right way, but also, we tackled topics like a misconception to believe that customers who have the least amount of complaints are the best and a lot more. So there you go. Link to the AMB Conversations podcast: https://the-abm-conversations-podcast.simplecast.com/ Link to the originally published episode: https://the-abm-conversations-podcast.simplecast.com/episodes/leveraging-linkedin-for-demand-generation-nemanja-zivkovic-d6zvwF8p Link to Yaag's LinkedIn profile: https://www.linkedin.com/in/yaagneshwarang/ Link to write us a review: https://ratethispodcast.com/funkymarketingshow --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

“I don't believe in creating lots of top of funnel content. When you are part of a startup or a mid-market company, everything that you do needs to map to a result.” In this episode, we catch up with Yaag Ganesh, Director of Marketing at Avoma, to hear about some of the content that he and his team have been creating to drive the startup's growth. We deep dive into a couple of blog post examples to understand the philosophy and process behind them—and find out a ton of best practices for writing content that *actually* resonates with a reader.

In this episode, Yaagneshwaran gives valuable marketing tips that can easily change a business' direction. Armed with a couple of years of experience, he surely knows what he is doing. He also has touched on ways to pump up revenue for companies. As a speaker in the TEDx talks, Yaagneshwaran has gained a lot of knowledge that makes him an asset wherever he goes. This Cast Covers: The more you are aligned to sales the more you are aligned to customer support (3:31) Yaagneshwaran experience during TEDx talks (1:09) Pumping up revenue with Yaagneshwaran (2:48) His experience as a Mark Tech (8:39) Yaagneshwaran's journey at Primati (11:08) Things a start-up should focus on to succeed and gain traction (14:22) You don't need to measure 10 different things as a start-up, look for a problem and give a solution (16:53) Additional Resources : Yaagneshwaran Ganesh on LinkedIn @yaaneshwaran on Twitter @yaagneshwaran_ganesh on IG Website: Yaagneshwaran.com Book: The Revenue Marketing Book on Amazon, free kindle version. Suggested Video: Everything you've ever heard, everything you've ever tried, and everything you've ever done -- it's all wrong. https://jesstiffanyconsulting.com/wrong Jess Tiffany is an author, speaker, strategist, podcast host and marketing consultant. He is a #1 International Best Selling Author (Growth Hacking: Strategically Grow Your Business Connections from Zero to 10K in 365 Days), Marketing Strategist, C.E.O. of MNU e-learning and MNU Digital (Minneapolis Digital Marketing Agency). As a business and marketing strategist, Jess is very passionate about his in-depth service offerings like finding businesses $50k in hidden revenue opportunities in under an hour. Upon request, Jess coaches businesses to higher revenue, lead generation strategies, joint venture creation, unique proposition isolation, and implementations. Jess utilizes over 100 dynamic business strategies to cause mass growth in company sales and profits. For those who are unable to work with Jess, he does offer an online version called the 52 Week Industry Domination Training. This program has been called “the most powerful and dynamic client attraction program ever created!” Jess Tiffany's other platforms and resources To have Jess speak or train your organization on revenue generation, LinkedIn Optimization and Marketing, or Social Selling. https://jesstiffany.com/speaker/ See the beta of a new coming social media platform that is making social media fun again. https://jezster.com To grab our free LinkedIn Marketing Cheat Sheet go to https://mnudigital.com/linkedin-marketing-cheat-sheet/ To Check out our online e-learning system go to https://jesstiffanyconsulting.com/guidedtour --- Support this podcast: https://anchor.fm/jess-tiffany/support

In this episode, the Obviously Awesome April Dunford, the positioning hegemon with 25+ years of experience, joins us to discuss and debunk all possible confusions and misunderstandings around positioning. She talks about: --> What exactly is positioning (in the SaaS context), and why are very few companies able to nail it? --> How positioning is different from messaging? --> Signals that tell you that it is time for you to reposition --> The 10 step positioning process --> Why category design isn't going to work for everyone --> How positioning for the market is different from positioning for investors, and a lot more...

Yaag Ganesh is the Director of Marketing at AVOMA (a very organized meeting assistant), the host of ABM Conversations Podcast, an author of 8 books, and a TEDx speaker. Brett and Yaaag discuss great marketing and striking a balance between what your customers want and what your north star is. When working on a small marketing team, the best approach is to create specific content based on customer conversations. 0:00 Intro 1:00 Conversation with Yaag 2:50 Networking with marketers 4:45 Main topic of conversation 7:05 Holistic collaboration 10:00 Top of the funnel content 16:12 Don't outsource content 17:40 Avoma 19:40 Marketing team of one 22:30 Long term mindset 27:06 Specific personalized emails 29:50 Growth and identifying ideal customer 34:20 Product led 35:18 Analyzing customer calls 40:36 Connect with Avoma 41:24 OutroJoin The JuiceFollow Yaag| Twitter | LinkedIn | ABM Conversations Podcast Follow Brett:| Twitter | LinkedIn    

In this episode, Nir Eyal, most known for his book 'Hooked' and 'Indistractable', joins us to discuss some interesting facets of Consumer psychology, product engagement, and ways to keep yourself away from distractions.Nir talks about:--> How tech and social media are not necessarily 'addictive.'--> How shows like 'Social Dilemma' are selling you the wrong narrative, despite knowing the antidote--> What is a placebo button, and how it helps?--> The difference between 'being manipulated' vs. being addicted vs. overuse by one's own volition--> What does Minimum Enjoyable Action (MEA) mean, and how it works?--> How can you keep yourself from getting distracted, and a lot more...---------------------------------------------------------------------------------------Here are some amazing additional resources from Nir that you might want to checkout:If you want to provide a link to the book, it's: http://geni.us/IndistractableIndistractable summary article: https://www.nirandfar.com/skill-of-the-future/Distraction guide here: https://www.nirandfar.com/distractions/Habits vs routines article here: https://www.nirandfar.com/habits/Why schedules are better than to-do lists: https://www.nirandfar.com/todo-vs-schedule-builder/Timeboxing article: https://www.nirandfar.com/timeboxingValues article: https://www.nirandfar.com/common-values/Also, Nir's schedule maker tool : https://nirandfar.com/schedule-maker/

Content marketing sounds easy until you get into it. What is it? Where do you start? How do you know if yours is even working?Yaagneshwaran Ganesh, Director of Marketing at Avoma, simplifies everything in one simple conversation.

Yaagneshwaran Ganesh talks with Jason Barnard about building brand narrative Yaagneshwaran Ganesh is the Director of Marketing at Avoma with over 12 years of marketing experience in the MarTech space. He is an incredible podcast host, an author, and a speaker at international business forums such as Performance Marketing Moscow, Chamber of Commerce Netherlands and more. Yaagneshwaran explains the organic way of bringing your brand narrative to your audience, including the importance of listening to your prospects and making the solutions to their issue as part of your content marketing. He talks us through wonderful examples of brand narratives from fascinating brands such as Apple, Microsoft, Avoma… and even his own personal brand narrative! You'll get valuable insights from his delightful stories and you'll also be amazed at how he approaches brand value from both the customer and marketer's point of view. Listen in, enjoy and learn! What you'll learn from Yaagneshwaran Ganesh 00:00 Yaagneshwaran Ganesh and Jason Barnard01:03 Yaagneshwaran's Brand SERP02:02 The ABM Conversations Podcast in Kalicube Pro SaaS04:16 How do you build brand narrative?06:48 What are Apple and Microsoft's brand narratives?09:21 Yaagneshwaran describes the evolution of LinkedIn10:53 How can you bring brand narrative to your audience through LinkedIn?16:29 A unique name in a country of a billion people18:24 How Yaag pivoted from writing fiction to marketing20:47 Brand narrative is about what you truly believe in 23:54 Fitting in with company's narrative25:39 Who is the Kalicube Pro SaaS audience?28:47 Prioritising content through listening to prospects 35:50 How to win the brand narrative game This episode was recorded live on video May 18th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Yaagneshwaran Ganesh talks with Jason Barnard about building brand narrative Yaagneshwaran Ganesh is the Director of Marketing at Avoma with over 12 years of marketing experience in the MarTech space. He is an incredible podcast host, an author, and a speaker at international business forums such as Performance Marketing Moscow, Chamber of Commerce Netherlands and more. Yaagneshwaran explains the organic way of bringing your brand narrative to your audience, including the importance of listening to your prospects and making the solutions to their issue as part of your content marketing. He talks us through wonderful examples of brand narratives from fascinating brands such as Apple, Microsoft, Avoma… and even his own personal brand narrative! You'll get valuable insights from his delightful stories and you'll also be amazed at how he approaches brand value from both the customer and marketer's point of view. Listen in, enjoy and learn! What you'll learn from Yaagneshwaran Ganesh 00:00 Yaagneshwaran Ganesh and Jason Barnard01:03 Yaagneshwaran's Brand SERP02:02 The ABM Conversations Podcast in Kalicube Pro SaaS04:16 How do you build brand narrative?06:48 What are Apple and Microsoft's brand narratives?09:21 Yaagneshwaran describes the evolution of LinkedIn10:53 How can you bring brand narrative to your audience through LinkedIn?16:29 A unique name in a country of a billion people18:24 How Yaag pivoted from writing fiction to marketing20:47 Brand narrative is about what you truly believe in 23:54 Fitting in with company's narrative25:39 Who is the Kalicube Pro SaaS audience?28:47 Prioritising content through listening to prospects 35:50 How to win the brand narrative game This episode was recorded live on video May 18th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Yaagneshwaran Ganesh talks with Jason Barnard about building brand narrative Yaagneshwaran Ganesh is the Director of Marketing at Avoma with over 12 years of marketing experience in the MarTech space. He is an incredible podcast host, an author, and a speaker at international business forums such as Performance Marketing Moscow, Chamber of Commerce Netherlands and more. Yaagneshwaran explains the organic way of bringing your brand narrative to your audience, including the importance of listening to your prospects and making the solutions to their issue as part of your content marketing. He talks us through wonderful examples of brand narratives from fascinating brands such as Apple, Microsoft, Avoma… and even his own personal brand narrative! You'll get valuable insights from his delightful stories and you'll also be amazed at how he approaches brand value from both the customer and marketer's point of view. Listen in, enjoy and learn! What you'll learn from Yaagneshwaran Ganesh 00:00 Yaagneshwaran Ganesh and Jason Barnard01:03 Yaagneshwaran's Brand SERP02:02 The ABM Conversations Podcast in Kalicube Pro SaaS04:16 How do you build brand narrative?06:48 What are Apple and Microsoft's brand narratives?09:21 Yaagneshwaran describes the evolution of LinkedIn10:53 How can you bring brand narrative to your audience through LinkedIn?16:29 A unique name in a country of a billion people18:24 How Yaag pivoted from writing fiction to marketing20:47 Brand narrative is about what you truly believe in 23:54 Fitting in with company's narrative25:39 Who is the Kalicube Pro SaaS audience?28:47 Prioritising content through listening to prospects 35:50 How to win the brand narrative game This episode was recorded live on video May 18th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

In this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ” He talks about: --> What separates a brand from the me-toos --> What's the difference between category creation, differentiation, niching down and positioning --> The misunderstanding around going niche --> The misunderstood concept of failing fast, and mistake vs blunder --> How to identify your early adopters --> The mindset that marketing professionals need to develop --> The future of Clubhouse and a lot more..

Shahin chats to Yaagneshwaran Ganesh, Director of Marketing at Avoma about why you should reconsider planning your content based on a funnel and what are the alternatives. Yaag has 13 years of marketing experience, and he actively helps early-stage martech startups with their content, more specifically in building their narrative and category. He is among the top 100 global martech influencers and is recognised as one of the marketing mavericks by the World Marketing Congress.  He is a TEDx speaker and has authored 7 books. He is also the host of The ABM Conversations Podcast - which is among the top 1% B2B marketing podcasts featuring some of the best marketers such as Seth Godin, Guy Kawasaki, Rand Fishkin, Jon Miller, to name a few.

In this episode, Tim Soulo, the CMO at Ahrefs, talks about getting real with content marketing and the need to go beyond the so-called best practices. He shares about the evolution of Ahref's marketing strategy and their approach to content marketing. Some of the key points Tim discusses in this episode includes: --> Why they came up with a 'pay $7 for a seven day trial period', even if that meant a hurdle to people trialing for the first time --> Ahref's in-house model for scoring content (not the traditional funnel model) --> Common mistakes he sees content marketers making --> Anatomy of content that converts and how to promote content --> The two types of on-boarding that leverages content (before and after sign-up) and a lot more...

In this episode, David Cancel (DC), the founder and CEO of Drift, joins us on the show to discuss what it takes to build a product company that makes a difference. He talks about: -->When should a founder zoom in on the granular aspects and when to zoom out --> Who were the first 10 hires at Drift (what roles)? --> The balance between category design and product market fit --> When to think about scaling? --> Why did they transition their core story from 'Conversational Marketing' to 'Revenue Acceleration' ? --> What should a marketer be focusing on, in their first six months in an organization, and a lot more...

In this episode Akeel Jabber joins the ABM Conversations Podcast with Yaagneshwaran Ganesh, a B2B marketing for those wanting to explore strategies, tactics and real experiments to drive revenue, customer engagement, retention and increase your customer lifetime value. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:02 - Intro  02:13 -  Key Questions Before Looking For Capital & Acquisition 06:54 -  Horizon Capital's Scorecard for M&A  10:21 - Valuations  VC vs Bootstrap  13:54 - Some of the Risks of Exiting, What's Next? 16:26 -  Tips For The Perfect M&A PitchDeck 20:19 - Investing & Failing on Delivering the Goals  25:11 - Typical Solutions for a Struggling Company 26:37 - 2 Good deals, What drives the Right Decision?  29:31 - The 3 button CEO's Dilemma  30:59 - Tips for Unrepresented Founders Looking to Grow 32:13 - Don't be Afraid to Ask for Help as a Founder  33:18 Outro Mentions: https://www.yaagneshwaran.com/abm-conversations-podcast/ (ABM Podcast) https://www.pitchslap.live/ (PitchSlap) People: https://www.linkedin.com/in/jonmiller2/ (Jon Miller) Get In Touch With Yaag: https://www.linkedin.com/in/yaagneshwarang/ (Yaagneshwaran's Linkedin) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)  More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)

How do you create a B2B marketing podcast with a passionate fanbase? The kind of podcast where loyal listeners write detailed blog posts and offer feedback after listening to an episode. B2B martech powerhouse Yaagneshwaran Ganesh (“Yaag”) has good insights on the topic — write-ups from listeners and regular audience feedback are some of the reactions he's accustomed to as the host of ABM Conversations, a popular B2B marketing podcast with 60+ episodes. Though ABM Conversations has a strong following (and almost 140 ratings on Apple Podcasts), Yaag doesn't see podcasting as a numbers game. "Our podcast is not about getting a million downloads. We like to build one-on-one relationships with our listeners," Yaag says on the premiere episode of Recorded Content, our new show all about launching and growing a successful B2B podcast.Tune in to hear about Yaag's journey from novice to experienced podcaster who says that 90% of guests come from inbound requests (and he's quite selective about who he has on the show). On this episode, you'll uncover the inner workings of a hit niche podcast, including: Why Yaag waited until he was about 15 episodes in to introduce guests on the podcastHow he does research ahead of the episode (and why inside jokes don't have a place on a podcast)Where he distributes the podcast and his approach to podcast marketing

Most marketers know how to weigh traditional marketing services.  But technology? That leaves most marketers at a loss.  It doesn't have to — deciding between martech products and building a killer tech stack can be made simple. In this takeover episode, hosts Yaagneshwaran Ganesh and Manish Nepal catch up with Scott Brinker, VP Platform Ecosystem at HubSpot, to discuss what every marketer needs to know about martech.

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing (https://funkymarketing.net/). Your host is Nemanja Zivkovic (https://www.linkedin.com/in/zivkovicnemanja/), CEO, and Founder of Funky Marketing. In this episode, our guest was Yaagneshwaran Ganesh (https://www.linkedin.com/in/yaagneshwarang/). Yaag is a Top 100 martech influencer, author of 7 books, TEDx speaker, and the host of The ABM Conversations Podcast (https://the-abm-conversations-podcast.simplecast.com/). You can find out more about him on his website www.yaagneshwaran.com. Yaag told us his story and we talked about Content marketing and Revenue marketing. Enjoy the conversation! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

ABM is all about building relationships with prospects and customers throughout their entire buyer's journey.  And these days, if you want to build relationships, you need to master social selling.  In this takeover episode of #FMF, hosts Yaagneshwaran Ganesh and Manish Nepal cover everything you need to know about social selling. 

You've probably heard this phrase before: What gets measured gets done. Well, sometimes the reverse is true.  And if it is for you, it might be killing your ROI. So says Chris Walker, CEO at Refine Labs. In our takeover episode with hosts with Yaagneshwaran Ganesh and Manish Nepal, the three join together today to talk about why shifting your marketing investment from performance to brand is the smart move. What we talked about: Why brand beats performance The unmeasurables that provide real ROI How to kill it with content

Here's the big idea: The value of marketing is defined by sales.  This truth has taken me a long time to verbalize, but it's become very obvious to me now. In this #TakeoverTuesday, I discussed this idea with Yaagneshwaran Ganesh and Manish Nepal, the co-hosts of The ABM Conversations Podcast. Plus, we talk about…  The evolution of ABM and #FlipMyFunnel Two things marketers need in order to contribute to revenue The metrics that marketers should care about   Check out Yaag's books, like The Revenue Marketing Book, here.

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory  In this "Lessons" episode, Yaagneshwaran Ganesh, an award-winning marketer and author, joins us to discuss the power of writing for entrepreneurs. Yaag shares his journey from authoring marketing books to running a successful podcast, and he emphasizes the importance of persistence, staying grounded, and providing consistent value to your audience.Embracing Writing for Growth: Yaag highlights how writing helps clarify ideas and create lasting connections. He shares his surprise when his first book gained 800+ readers, which encouraged him to keep writing. Over time, he realized that the key to effective writing is to focus on delivering one clear, actionable message.The Power of Persistence: Yaag's experience with Seth Godin exemplifies the value of persistence. After 11 years of reaching out, he finally secured Seth as a guest on his podcast. Yaag emphasizes that long-term dedication can open doors in unexpected ways.Staying Grounded: Despite his success, Yaag stresses the importance of remaining humble. He admires Seth Godin for personally responding to every email, a principle Yaag aims to implement in his own life. Grounded, clear communication without jargon is something he believes everyone can practice.➡️ Show Linkshttps://successstorypodcast.com  YouTube: https://youtu.be/Ikc4fZ6vBks                                  Apple: https://podcasts.apple.com/us/podcast/yaagneshwaran-ganesh-award-winning-marketer-author/id1484783544?i=1000555669403                                        Spotify: https://open.spotify.com/episode/59eJG25Jby5apIHNjCSZvx?si=I4OteWf1R5OG3jWj623dBg                    ➡️ Watch the Podcast On Youtubehttps://www.youtube.com/c/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy