Podcasts about avoma

How did Avoma gain 7,500 new LinkedIn followers in just five months, without spending a single dollar on ads? Mohamed Azhar, the Marketing Manager at Avoma, went Behind the Post to share exactly how he made it happen and trust us, you'll want to take notes. Get ready to walk away with at least three actionable strategies for growing your brand's social presence. A loyal social media community starts with content that clicks. Mohamed transformed Avoma's strategy with fun, relatable content that made his audience laugh, spoke their language, and tackled real pain points. The result? An audience that kept coming back for more. He also shared the campaigns that helped them expand their reach - like spotlighting the Top 25 Sales Leaders to Follow and running a spooky Halloween campaign featuring sales horror stories. These strategies recognized thought leaders, sparked engagement, and introduced Avoma to entirely new audiences. But there's more - tune in to learn which content and campaigns performed best, the future strategies Mohamed is excited to try, and the best social media advice he's ever received. Hot Topics: The exact strategies Mohamed used to grow Avoma's following organically How he made “boring B2B” content fun and engaging The creative campaigns that got their audience talking—and sharing

We've all heard of conversational intelligence software. It's very powerful, and in this episode, I go deep into the present and future with the CEO of one of the most innovative companies in the space. 

Automation is a ket asset to speeding up your workflow and becoming more efficient. But adding AI to your automation can seem like a daunting task. Luckily Mark Savant, Founder of Mark Savant Media is joining us to discuss simple ways you can automate your media marketing with AI to grow your company or career. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Ask Mark and Jordan questions about AI automationRelated Episode:  ChatGPT and Zapier: A Game-Changing DuoUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTimestamps:[00:01:45] Daily AI news[00:04:40] About Mark and Mark Savant Media[00:07:30] Starting with AI automation[00:12:50] Balancing human interaction and AI[00:15:15] Automating media marketing[00:19:45] AI tools for media marketing[00:22:50] Audience questions[00:28:15] More ways to use AI automations[00:32:30] Mark's final takeawayTopics Covered in This Episode:1. Importance of leveraging AI for media marketing2. Impact of AI on human-to-human interactions3. Efficiency and cost-saving potential of AI4. Tools and Software for Media MarketingKeywords:AI automation, podcast industry, generative AI, workforce displacement, technological advancements, embracing technological change, mid-thirties to mid-forties, business efficiency, human-to-human interactions, marketing automation, digital media content, remote video calls, transcription, interpretation, remote work, hybrid teams, Cast Magic, Chat GPT, Zapier, Avoma, strategic selection, obsolescence prevention, software integration, competitive edge, EU AI bill, Mistral AI valuation, Spotify AI focus, small businesses, personalized messages, chatbots, sales calls Get more out of ChatGPT by learning our PPP method in this live, interactive and free training! Sign up now: https://youreverydayai.com/ppp-registration/

Junior is a Senior Mid-Market Account Executive at Avoma, as well as the Founder and Host of the How I Deal Podcast. Today we are going to discuss the importance of building an internal army either as you're prospecting to break into an account, and when you're in an active deal ……………….. Interested in more insights, industry best practices, and actionable content →

► Why B2B content needs a point of view (POV)! ✔ Yaagneshwaran Ganesh is Founder & Content Strategist at SaaS Sprints | Content Marketer at Avoma.

Junior is a Senior Mid-Market Account Executive at Avoma, as well as the Founder and Host of the How I Deal Podcast. Today we are going to discuss the importance of building an internal army either as you're prospecting to break into an account, and when you're in an active deal ……………….. Interested in more insights, industry best practices, and actionable content →

Junior is a Senior Mid-Market Account Executive at Avoma, as well as the Founder and Host of the How I Deal Podcast. Today we are going to discuss the importance of building an internal army either as you're prospecting to break into an account, and when you're in an active deal ……………….. Interested in more insights, industry best practices, and actionable content →

Junior is a Senior Mid-Market Account Executive at Avoma, as well as the Founder and Host of the How I Deal Podcast. Today we are going to discuss the importance of building an internal army either as you're prospecting to break into an account, and when you're in an active deal ……………….. Interested in more insights, industry best practices, and actionable content →

Manu Kumar, Founder and Chief Firestarter of K9 Ventures, talks about how he balances being an investor and a founder. He shares unique insights from his experience founding Carta, HiHello and his other startups, and lessons from his high-conviction type of investing.In this episode, you'll learn:[3:32] Why solo GPs prioritize deal quality over quantity, and best ways to catch their attention[9:08] Entrepreneurs need to have strong conviction in their idea and show that they will take the leap, leave everything else and start their company.[14:59] Carta's tough time raising capital; investors thought it was “essentially replacing spreadsheets”[19:07] Why recruiting a founder rarely worksAbout Guest SpeakerDr. Manu Kumar is the Founder and Chief Firestarter of K9 Ventures, Co-Founder and CEO at HiHello, and the Co-founder, Investor, and Board Observer at Carta. He's also a board member in several companies, including Everlaw, enuma, Nexkey, Bugsee, Traptic, Crave.io Inc., Avoma, Forethought Technologies, Workona Inc., HiHello, Invisible AI, and Daughters of Rosie. Manu is a self-confessed entrepreneur at heart. He started his first company (SneakerLabs, Inc.) at the age of 20 with $5,000 from a summer internship.About K9 VenturesK9 Ventures is a Silicon Valley-based venture capital firm that invests in concept-stage and seed-stage technology startups in the San Francisco Bay Area. K9 Ventures has made more than 74 investments. More than 25% of them are diversity investments. The firm's most notable exits include Lyft, Twilio, and Osmo. Companies in its current portfolio include Teleo, Invisible AI, Avoma, Forethought, Nexkey, Everlaw among others.Subscribe to our podcast and stay tuned for our next episode. Follow Us:  Twitter | Linkedin | Instagram | Facebook

In this very first episode of The Yaag Project, Yaag opens up on why he started this new show, a bit about the scope of the previous show he ran (The ABM Conversations Podcast), and why he believes that transformation is often rooted in relationships. ➡️ Key Topics in this episode 00:00 - Intro 00:25 - A bit about the previous show "The ABM Conversations Podcast" 00:58 - Why The Yaag Project? 02:24 - The story of how I met Chris (Christian Fictoor) 04:30 - The transformation in relationship 06:20 - Values are the fundamentals 06:45 - How I met Aditya, my current CEO at Avoma 07:22 - The values and philosophy match 09:00 - Making relationships as the base

Yaagneshwaran Ganesh is a Marketing leader at Avoma, a Sales software company for "conversation intelligence" or "revenue Intelligence" (i.e. AI-generated note-taking for meetings with buyers) for companies with 50 Sales/CS reps. He is the host of "ABM Conversations" show, author of 8 books, and a Marketing expert. Yaagneshwaran dons the B2B buyer's flip flops to share his buying preferences for Marketing and Sales: ✅aware of vendors 99% via peers/referrals/WOM/influencers via content/social/communities/podcast (tks to Marketing + Marketing's influence on peers) ✅learn about vendors via WEBSITE, where he can try product + request help from Sales need be (tks to Marketing) ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam. Doesn't want to be artificially forced and prematurely pushed to Sales with spam (tks to Sales Development)

Mark Stagi (VP of Customer Success, Avoma) about why proactive engagement should be the top priority for CS teams across the board. Mark also discusses the mistakes to avoid, and what steps they can take to be more proactive with accounts.

Well guys, today, I have a special episode for all of you. In this episode of the Funky Marketing Show, I set down with Yaagneshwaran Ganesh, my dear friend who I've known for years and whom I respect a lot. Yaag and I met right when I was just starting Funky Marketing and he has been a great support ever since, being one of my first guests on this show and also helping me out a lot with advice and tips. Yaag is the Content Marketing Director at Avoma, an AI Meeting Assistant that automatically transcribes, summarizes, and analyzes every meeting to provide actionable Conversation Intelligence and a host of The ABM Conversations Podcast, a leading B2B marketing podcast that features conversations with some of the best marketers in the world. So today, I really wanted to pick his brain on what he's been up to lately, how he's been able to achieve the level of success that he has, and what tips he has for people who want to get ahead in their marketing journey. I'm really excited to share this interview with all of you, and I hope you guys enjoy this episode as much as I did. So without further ado, let's get into it. Here's an overview of what we talked about: 0:00 - Intro 3:04 - Learn, share, build trust and relationships 6:06 - How Yaag and I met 8:26 - Search for the ideal company 15:40 - Marketers need to be flexible 21:47 - Advantages of playing multiple roles 24:45 - The importance of open communication with your team 26:53 - Communication when working remotely is different than when working in the office 31:14 - Choosing the keywords 36:11 - How did Yaag and the team plan the AVOMA content strategy 45:40 - It's great to be constantly challenged 50:26 - A message for the Funky Marketing audience 52:11 - Outro Find more about Yaag and Avoma: https://www.linkedin.com/in/yaagneshwarang/ https://open.spotify.com/show/07WEaX6Bdf7vFo7dBjkKB4 https://www.avoma.com/ Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let's talk and see how we can make your business GROW! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ About The Guest⁣ Yaagneshwaran Ganesh is an award-winning marketer, an author, and a TEDx speaker. He is among the top 100 global marketing technologists. He is recognized by The World Marketing Congress as one of the Marketing Mavericks, in association with the World Federation of Marketing Professionals. He is also a best-selling author of 7 books. Yaagneshwaran has more than 12 years of marketing experience in the MarTech space. He is currently the Director of Marketing at Avoma. He enjoys helping early-stage MarTech startups with their content, more especially in building their narrative and category. He plays an active role in the Google for Startups initiative called ‘The Startup Weekend.' He is a member of the Forbes Council and speaks at international business forums such as TEDx, Performance Marketing Moscow, Chamber of Commerce Netherlands, The World Marketing Congress, and academic institutions such as the IITs, Saxion University of Applied Sciences, and more. ➡️ Show Links https://www.linkedin.com/in/yaagneshwarang/ https://twitter.com/Yaagneshwaran/ https://www.yaagneshwaran.com/ ➡️ Podcast Sponsors HUBSPOT - https://hubspot.com/ ➡️ Talking Points⁣ 00:00 - Intro 04:53 - Yaagneshwaran Ganesh's origin story. 07:22 - Why would you start working in marketing? 10:45 - Why you should start writing books. 15:08 - Being an operator while building a personal brand. 20:11 - Lessons learned from writing books. 25:14 - Lessons learned from starting a podcast. 30:05 - How to always give out immense value. 34:53 - How to find more listeners for your podcast. 41:15 - What is conversational intelligence? 47:30 - Yaagneshwaran Ganesh's involvement in Avoma. 50:55 - Using conversational intelligence. 56:29 - The best strategy to market a product. 1:03:08 - How to connect with Yaagneshwaran Ganesh. 1:04:57 - Yaagneshwaran Ganesh's biggest challenges. 1:07:57 - Yaagneshwaran Ganesh's mentor. 1:08:50 - Yaagneshwaran Ganesh's book or podcast recommendation. 1:09:16 - Yaagneshwaran Ganesh's advice to his 20-year-old self. 1:09:30 - What does success mean to Yaagneshwaran Ganesh? Learn more about your ad choices. Visit podcastchoices.com/adchoices

Director of Marketing at Avoma, Yaagneshwaran Ganesh, wraps up discussions on the importance of conversation intelligence platforms for B2B organizations. Sales intelligence is incredibly useful for organizations of all sizes. Sales teams can figure out winning sales tactics and marketing teams can better understand customer pain points. Today, Yaagneshwaran explores conversation intelligence for sales enablement. Show NotesConnect With:Yaagneshwaran Ganesh: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Director of Marketing at Avoma, Yaagneshwaran Ganesh, wraps up discussions on the importance of conversation intelligence platforms for B2B organizations. Sales intelligence is incredibly useful for organizations of all sizes. Sales teams can figure out winning sales tactics and marketing teams can better understand customer pain points. Today, Yaagneshwaran explores conversation intelligence for sales enablement. Show NotesConnect With:Yaagneshwaran Ganesh: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yaagneshwaran Ganesh, Director of Marketing at Avoma, talks about the importance of conversation intelligence platforms for B2B organizations. Marketers running campaigns based on assumptions are bound to be disappointed by their results. Conversation intelligence could be the solution for marketing and sales teams to align their efforts around customer needs. Today, Yaagneshwaran discusses conversation intelligence for marketing. Show NotesConnect With:Yaagneshwaran Ganesh: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yaagneshwaran Ganesh, Director of Marketing at Avoma, talks about the importance of conversation intelligence platforms for B2B organizations. Marketers running campaigns based on assumptions are bound to be disappointed by their results. Conversation intelligence could be the solution for marketing and sales teams to align their efforts around customer needs. Today, Yaagneshwaran discusses conversation intelligence for marketing. Show NotesConnect With:Yaagneshwaran Ganesh: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aditya Kothadiya is the CEO and co-founder of Avoma (https://www.avoma.com), an AI meeting lifecycle assistant that automates important tasks throughout the meeting's lifecycle, like preparing agendas, transcribing, and summarizing notes, updating the CRM, and providing coaching insights. Avoma was born out of the first-hand pain that Aditya experienced in his previous role while spending countless hours taking notes from sales and customer meetings and sharing that feedback with various stakeholders in product and marketing teams. He wanted to automate as many low-value tasks as possible and simplify and augment the high-value tasks from these important meetings' entire lifecycle. Aditya is a SaaS enthusiast with expertise in product management, design, sales, and marketing. Prior to Avoma, Aditya founded a successful startup Shopalize, Social commerce and marketing SaaS platform that was acquired by 247.ai. Before his startup career, Aditya worked in different engineering roles at Emerson and Infosys. He graduated from the University of Southern California, Los Angeles with a Master's degree in Electrical Engineering. In his free time, he enjoys spending time with his family and friends, reading books, and learning Tennis. In Ep 120, we talk about: The differences between living in Southern California and Northern California, What gets easier and more difficult the 2nd time around as a founder, As someone with a product background, what his experience was like as the first salesperson, What's helped Aditya improve his sales skills Aditya's framework for determining when to implement customer feedback, What piece of advice would Aditya give his younger self? This episode is brought to you with the support of Bambee and Indeed. Check them out at Bambee.com/scale and Indeed.com/scale --- Support this podcast: https://anchor.fm/uncharted1/support

In this episode of Let's talk ABM, Declan chats to Yaagneshwaran Ganesh, Director of Marketing at Avoma. Yaagneshwaran Ganesh (popularly known as Yaag) is an award-winning marketer, author, podcaster, and TEDx speaker. Yaagneshwaran is among the top 100 global marketing technologists and is recognized by The World Marketing Congress as one of the Marketing Mavericks, in association with the World Federation of Marketing Professionals. In his current role, Yaag is leading the marketing charge at Avoma, the AI Meeting Assistant tool. Here's what they cover: - The GTM strategy for a young SaaS company - How to compete (and win) against the major players - Why it's important to have a point of view - What 'there' looks like for ABM

Yaag Ganesh, director of marketing @ Avoma talks about building personal content online, power of side gigs in guiding your career, and what made his career pop. Highlights: How Yaag got to chat with Guy Kawasaki on Clubhouse Writing a compelling story online - what really matters; how to get people to care What triggered Yaag to write his first marketing book You won't find a perfect job, it's about experimenting with your side-hustles What makes Yaag's podcast almost like a free university About Yaag Yaagneshwaran Ganesh (often called as "Yaag") is among the top 100 global martech influencers, a TEDX speaker who has spoken in 10 countries across conferences, business forums and academic institutions. He is a best selling author and has 6 books to his name. He is an active member of the startup ecosystem and is part of the Google for Entrepreneurs initiative "Startup Weekend", thus being a sounding board for startups in APAC and Europe. Yaag also writes columns for HuffingtonPost, Martech Series, Martech Advisor, dtNEXT, Techstory, ManagementNext and has been a regular blogger and a thought leader on marketing practices across major publications. Yaag has a certificate in Strategy Management from IIM Kozhikode,  an MBA in marketing from Jansons School of Business, Coimbatore and a Post Graduate Diploma in Entrepreneurship from Bharathiyar University. Find out more at https://sergey-ross-podcast.pinecast.co

Marketing technologist Yaagneshwaran Ganesh (Director of Marketing, Avoma) talks about what B2B marketers can do right now to improve their content marketing to generate more revenue.

Yaagneshwaran Ganesh, popularly known as Yaag, is an award-winning marketer, author, podcaster, and TEDx speaker. He is the director of marketing at Avoma and the podcast host of The ABM Conversations Podcast. He is also a best-selling author of eight books including The Revenue Marketing Book. In today's episode, we're going to discuss revenue marketing and how we can implement it in our businesses.  Read more at: https://monetizationnation.com/blog/the-basics-of-revenue-marketing/

In theory, everyone knows a great customer experience is beyond important. Yet, in practice, most brands come out lacking. What is fueling this massive disparity between this widely-accepted marketing philosophy and the everyday reality of salesy or misleading content? In this episode, I interview content expert Yaag Ganesh, Director of Marketing at Avoma — host of the ABM Conversations Podcast, author of eight books, and TEDx speaker. We dive deep into the power of a positive content experience and the crucial role of understanding your customers in creating it. Listen to us discuss: The role of customers in keeping blogging relevant The inherent fault of the content funnel Content experience State of ABM & the importance of understanding customers Podcast content, metrics, and growth strategies   Check out these resources we mentioned: Watch Yaag's TEDx talk Read Yaag's piece on How to do SAAS pricing?   Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

How can content marketing and product marketing teams have different goals and responsibilities, but still work together to achieve incredible results and help their companies grow? Today's guest is Yaag Ganesh from Avoma, a leading management, collaboration, and AI assistant platform. Yaag talks about how content and product marketing teams can best collaborate and work together toward shared objectives to drive top performance.   Some of the highlights of the show include: Roles and Responsibilities: Depends on size of organization Product Features: Ensure customer awareness and adoption Content Friction: Are you writing for the customer, prospect, or bot? Consequences: Content experience brings people closer or further from brand Brand Impact: What and whose problem are you solving? Seek and gain clarity Common Goals: Consider entire journey to fill in gaps, achieve cohesive results Team Sport: Speak same language to understand and align culture, purpose   Links: Yaag Ganesh on LinkedIn Yaag Ganesh's Email Avoma The Juice HubSpot Ahrefs Semrush Salesforce Ben Sailer on LinkedIn CoSchedule   Quotes from Yaag Ganesh: “As the companies grow bigger and you start scaling each of those functions, I think product marketing tends to take ownership of how you execute the positioning side of things.” “It is still collective responsibility of both these teams to ensure that the communication -  anything that goes on the website - is aligned to what the company stands for.” “With every of these touchpoints, people are either coming towards your brand or they're getting deflected away.” “Your products can change. The problems that you're solving can change, but the fundamental belief system needs to be aligned.”

“I don't believe in creating lots of top of funnel content. When you are part of a startup or a mid-market company, everything that you do needs to map to a result.” In this episode, we catch up with Yaag Ganesh, Director of Marketing at Avoma, to hear about some of the content that he and his team have been creating to drive the startup's growth. We deep dive into a couple of blog post examples to understand the philosophy and process behind them—and find out a ton of best practices for writing content that *actually* resonates with a reader.

Yaag Ganesh is the Director of Marketing at AVOMA (a very organized meeting assistant), the host of ABM Conversations Podcast, an author of 8 books, and a TEDx speaker. Brett and Yaaag discuss great marketing and striking a balance between what your customers want and what your north star is. When working on a small marketing team, the best approach is to create specific content based on customer conversations. 0:00 Intro 1:00 Conversation with Yaag 2:50 Networking with marketers 4:45 Main topic of conversation 7:05 Holistic collaboration 10:00 Top of the funnel content 16:12 Don't outsource content 17:40 Avoma 19:40 Marketing team of one 22:30 Long term mindset 27:06 Specific personalized emails 29:50 Growth and identifying ideal customer 34:20 Product led 35:18 Analyzing customer calls 40:36 Connect with Avoma 41:24 OutroJoin The JuiceFollow Yaag| Twitter | LinkedIn | ABM Conversations Podcast Follow Brett:| Twitter | LinkedIn    

On this episode we explore customer and market development with the Founder and CEO of Avoma. Get the full show notes here. 

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelMany people discuss B2B marketing topics, but very few can share real case studies and talk about those in-depth. And one of them is Yaagneshwaran Ganesh (Yaag), the Director of Marketing at Avoma and the host of #1 B2B marketing podcast "The ABM Conversations Podcast."​Yaag has hosted 80+ episodes and has interviewed Seth Godin, Guy Kawasaki, Rand Fishkin, Jon Miller (Demandbase), Chris Walker, David Cancel (Drift), Sangram Vajre (Terminus), Peep Laja, and of course your host :) on his podcast.​As we both are big fans of philosophy, works of Naval Ravikant, and the book that distilled the best interviews and tweets of Naval called "The Almanack of Naval Ravikant," we decided to consolidate the B2B marketing knowledge Yaag gleaned from his guests, reveal the myths and sharing the world best cases.​Join our live discussion to learn:​The most dangerous content marketing trends in B2B that can destroy business​Mistakes almost all B2B companies make without realizing it​Real marketing programs that work without an army of marketers, fancy tech stack, and 6-figure marketing budgets​How he picks up his content marketing topics, and why he doesn't believe in the funnel approach to content​How to achieve product-market fit with a lean organization​How to get leadership buy-in and foster cross-cultural collaboration across sales, marketing, customer success and engineering​Yaag on LinkedIn: https://www.linkedin.com/in/yaagneshwarang/The ABM conversations podcast: https://www.yaagneshwaran.com/abm-conversations-podcast/ Avoma: https://www.avoma.com/LET'S CONNECTLinkedIn: https://www.linkedin.com/in/azinkevichTwitter: https://twitter.com/AZinkevich​

Remington Begg is the founder of Impulse Creative - a top HubSpot solutions partner building large websites, running content marketing, revops, and all around inbound mark eting services. He's been running Impulse for 11 years which makes him as experienced as they come, with partnerships especially. His tech partners today range from: HubSpot, Sendoso, Aircall, Sacari, and Avoma. I get a phd in partnerships from having these detailed conversations with top agencies like Impulse Creative because it's the hard truth about partnering you cannot get from speaking to Channel managers. “Partner managers think they're the only ones in the entire universe. Like here's all these things that you need to fill out in order to make it happen… Can't we just jump on a 15 minute call and tell you what's up.” In this episode, Remington shares: What Remington reviews first around the partnership opportunity Why things go sideways When (if ever) are commissions a factor How important help documentation is to the agency partner Remington's partner track from vetting to implementation How Remington vets tech to be an expert solutions partner Why he suggests not using beta's as an incentive for agencies What tools and apps Remington uses to manage partnerships What communication channels he prefers

Building a business is no rocket science. As long as you have one laptop, your brain, and some creative ideas, you have a startup. This concept is so straightforward that it almost looks easy. But is it, though? What does it take in reality? Meet Aditya Kothadiya, co-founder and CEO of AVOMA. This guy was ready to go for his dream in any possible scenario. Luckily, he didn't have to. His entrepreneurial career was a long time in the making, but all the risks he took over the years eventually paid off. Aditya says there's no magic bullet that's going to make your company successful. It's a combination of many things plus a consistent methodical effort. When you're thinking of entrepreneurship as a marathon, not as a sprint, you have a completely different perspective. • Why is it a good idea to challenge the status quo? • What is the best advice for aspiring entrepreneurs that are just getting started? • How can technology help to improve team performance? • How to manage and balance leadership and management? This and many other valuable insights are in the interview. Enjoy! ------------------------------------------------------------------------------------------------------------------------------- ► Find Aditya Kothadiya on LinkedIn https://www.linkedin.com/in/adityakothadiya/ ► Visit AVOMA at https://www.avoma.com/ ------------------------------------------------------------------------------------------------------------------------------- This series is brought to you by OneIMS - a leading digital marketing agency helping businesses win new customers. ►Request your FREE marketing ROI audit at https://www.oneims.com/ ►Follow OneIMS online! Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ If you enjoyed this video, please share it. To make sure you never miss an episode of Coffee with Closers, please subscribe.

Content marketing sounds easy until you get into it. What is it? Where do you start? How do you know if yours is even working?Yaagneshwaran Ganesh, Director of Marketing at Avoma, simplifies everything in one simple conversation.

Yaagneshwaran Ganesh talks with Jason Barnard about building brand narrative Yaagneshwaran Ganesh is the Director of Marketing at Avoma with over 12 years of marketing experience in the MarTech space. He is an incredible podcast host, an author, and a speaker at international business forums such as Performance Marketing Moscow, Chamber of Commerce Netherlands and more. Yaagneshwaran explains the organic way of bringing your brand narrative to your audience, including the importance of listening to your prospects and making the solutions to their issue as part of your content marketing. He talks us through wonderful examples of brand narratives from fascinating brands such as Apple, Microsoft, Avoma… and even his own personal brand narrative! You'll get valuable insights from his delightful stories and you'll also be amazed at how he approaches brand value from both the customer and marketer's point of view. Listen in, enjoy and learn! What you'll learn from Yaagneshwaran Ganesh 00:00 Yaagneshwaran Ganesh and Jason Barnard01:03 Yaagneshwaran's Brand SERP02:02 The ABM Conversations Podcast in Kalicube Pro SaaS04:16 How do you build brand narrative?06:48 What are Apple and Microsoft's brand narratives?09:21 Yaagneshwaran describes the evolution of LinkedIn10:53 How can you bring brand narrative to your audience through LinkedIn?16:29 A unique name in a country of a billion people18:24 How Yaag pivoted from writing fiction to marketing20:47 Brand narrative is about what you truly believe in 23:54 Fitting in with company's narrative25:39 Who is the Kalicube Pro SaaS audience?28:47 Prioritising content through listening to prospects 35:50 How to win the brand narrative game This episode was recorded live on video May 18th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Yaagneshwaran Ganesh talks with Jason Barnard about building brand narrative Yaagneshwaran Ganesh is the Director of Marketing at Avoma with over 12 years of marketing experience in the MarTech space. He is an incredible podcast host, an author, and a speaker at international business forums such as Performance Marketing Moscow, Chamber of Commerce Netherlands and more. Yaagneshwaran explains the organic way of bringing your brand narrative to your audience, including the importance of listening to your prospects and making the solutions to their issue as part of your content marketing. He talks us through wonderful examples of brand narratives from fascinating brands such as Apple, Microsoft, Avoma… and even his own personal brand narrative! You'll get valuable insights from his delightful stories and you'll also be amazed at how he approaches brand value from both the customer and marketer's point of view. Listen in, enjoy and learn! What you'll learn from Yaagneshwaran Ganesh 00:00 Yaagneshwaran Ganesh and Jason Barnard01:03 Yaagneshwaran's Brand SERP02:02 The ABM Conversations Podcast in Kalicube Pro SaaS04:16 How do you build brand narrative?06:48 What are Apple and Microsoft's brand narratives?09:21 Yaagneshwaran describes the evolution of LinkedIn10:53 How can you bring brand narrative to your audience through LinkedIn?16:29 A unique name in a country of a billion people18:24 How Yaag pivoted from writing fiction to marketing20:47 Brand narrative is about what you truly believe in 23:54 Fitting in with company's narrative25:39 Who is the Kalicube Pro SaaS audience?28:47 Prioritising content through listening to prospects 35:50 How to win the brand narrative game This episode was recorded live on video May 18th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Yaagneshwaran Ganesh talks with Jason Barnard about building brand narrative Yaagneshwaran Ganesh is the Director of Marketing at Avoma with over 12 years of marketing experience in the MarTech space. He is an incredible podcast host, an author, and a speaker at international business forums such as Performance Marketing Moscow, Chamber of Commerce Netherlands and more. Yaagneshwaran explains the organic way of bringing your brand narrative to your audience, including the importance of listening to your prospects and making the solutions to their issue as part of your content marketing. He talks us through wonderful examples of brand narratives from fascinating brands such as Apple, Microsoft, Avoma… and even his own personal brand narrative! You'll get valuable insights from his delightful stories and you'll also be amazed at how he approaches brand value from both the customer and marketer's point of view. Listen in, enjoy and learn! What you'll learn from Yaagneshwaran Ganesh 00:00 Yaagneshwaran Ganesh and Jason Barnard01:03 Yaagneshwaran's Brand SERP02:02 The ABM Conversations Podcast in Kalicube Pro SaaS04:16 How do you build brand narrative?06:48 What are Apple and Microsoft's brand narratives?09:21 Yaagneshwaran describes the evolution of LinkedIn10:53 How can you bring brand narrative to your audience through LinkedIn?16:29 A unique name in a country of a billion people18:24 How Yaag pivoted from writing fiction to marketing20:47 Brand narrative is about what you truly believe in 23:54 Fitting in with company's narrative25:39 Who is the Kalicube Pro SaaS audience?28:47 Prioritising content through listening to prospects 35:50 How to win the brand narrative game This episode was recorded live on video May 18th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Shahin chats to Yaagneshwaran Ganesh, Director of Marketing at Avoma about why you should reconsider planning your content based on a funnel and what are the alternatives. Yaag has 13 years of marketing experience, and he actively helps early-stage martech startups with their content, more specifically in building their narrative and category. He is among the top 100 global martech influencers and is recognised as one of the marketing mavericks by the World Marketing Congress.  He is a TEDx speaker and has authored 7 books. He is also the host of The ABM Conversations Podcast - which is among the top 1% B2B marketing podcasts featuring some of the best marketers such as Seth Godin, Guy Kawasaki, Rand Fishkin, Jon Miller, to name a few.

In this episode, Aditya Kothadiya, CEO of Avoma, shares his insights on achieving product-market fit with a lean organization. He talks about: --> How to validate your product or features in the initial stages --> Saying no to certain product feature requests, investments and hires --> How to democratize customer intelligence across sales, product teams, marketing teams and customer success --> The missing collaboration piece between marketing and sales --> Misconceptions around product-led, mistakes and learnings, and a lot more...

My guest today is Aditya Kothadiya, CEO at Avoma, Inc. Our conversation focuses on: Why 2nd time Founders say NO to Feature Requests way more often and instead optimize for speed to market. Join the SaaS & Scotch Community where you can comment on this episode, ask questions, and connect with fellow SaaS Founders just like you navigating the Shawshank Crawl to product market fit and the next stage of growth: https://podhero.com/podcast/518695/saas-scotch. You can learn more about Avoma, Inc. at: https://www.avoma.com. You can connect with Aditya at: https://www.linkedin.com/in/adityakothadiya/. Check out my Youtube channel where I post 3 episodes every week with actionable strategies on growing your SaaS business: https://tkkader.com/youtube. Learn more about my SaaS GTM Coaching Program: https://tkkader.com/gtm. Click to tweet link: https://ctt.ac/1r9tP.