biz & life done well with Peter Wilson

Peter sits down with Stephen Steers, author of "Superpower Storytelling," to explore the power of storytelling in sales and business. Stephen, who combines his experience as a sales consultant and stand-up comedian, shares his journey from near-death construction worker to successful entrepreneur, and reveals his proven frameworks for effective storytelling in business.Stephen shares the three hidden stories every business possesses—and how to use them to win customers. He also details his "Magnificent Seven" reasons why people buy, and the four essential questions to ask before telling any story. He offers practical insights on how to conduct effective sales calls, emphasizing the importance of making emotional connections while keeping the prospect – not the seller – as the hero of the story.Whether you're in B2B or B2C sales, this episode provides valuable techniques for improving sales conversations, building better relationships, and crafting compelling stories that resonate with your audience. Stephen also shares a generous offer for listeners: a free sales call review and access to his call script template at stephensteers.com/podcast.

Peter showcases how he used Google's NotebookLM, an AI tool that simplifies podcast creation. The first part explains the process of generating a podcast episode using NotebookLM, where he pulled information from various sources, including YouTube videos. He highlights how the tool synthesizes content based on specific prompts.The second part features the podcast created by NotebookLM, centered on Allan Dib's book, The 1-Page Marketing Plan. Peter discusses key marketing strategies for small business owners, including identifying the ideal customer, crafting effective messaging, and developing a lead capture system.Join them for practical insights and actionable steps that can help drive business growth and improve customer relationships.

In this episode of Biz & Life Done Well, Peter sits down with Michael Thompson, author of "Shy by Design: 12 Timeless Principles to Quietly Stand Out." Michael shares his journey from a shy, stuttering child to a successful career coach and author.Key topics they discussed:- Michael's background and motivation for writing "Shy by Design"- The power of curiosity in personal and professional growth- Building meaningful connections through small, intentional actions- Embracing one's natural tendencies rather than trying to fit a preconceived mold- Strategies for networking and relationship-building, especially for introverts- The value of lifting others up as you progress in your own careerMichael weaves in personal stories that bring his principles to life. He shared one story about a meeting with an influential author that illustrates the unexpected impact of perseverance and kindness in networking:"I was leaving a comment on his blog, and we met for breakfast and I completely bombed it. I just had a kid. I was exhausted. I forgot my wallet. I asked him to breakfast. I think at one point I even said to him, 'How do you live with your wife?' after he told me a story about her. Just a bad day. And I got home, my wife put my smiling baby on my lap and I cried saying I'm never gonna hear from that guy again. Two months later, I published something on WordPress and he saw it, and he left a comment. 'This is good.' Like a month afterwards, 'This one's great.' And he helped me to get that into Fast Company."This story beautifully encapsulates Michael's message about the power of authentic connections and the importance of not giving up after initial setbacks.Michael's book, "Shy by Design: 12 Timeless Principles to Quietly Stand Out" offers valuable insights for anyone looking to understand and embrace their introverted nature while making a lasting impact in their personal and professional lives.Find the book on Amazon [link]Michael Thompson's Website 

Standing out from the competition can feel like an uphill battle. Whether you're struggling to craft the perfect sales pitch or wondering how to position yourself as a trusted advisor rather than just another vendor, listen up! Join Peter Wilson, President of bizmktg.com, and Chris Goldman, Marketing Strategist and Business Coach, as they reveal the secrets to creating sales pitches that not only resonate but win.Peter and Chris dive into April Dunford's must-read book *Sales Pitch: How to Craft a Story to Stand Out and Win*. They explore the shift from traditional sales tactics to a more customer-centric approach, where building trust and helping clients navigate decisions is key. Chris shares a story about how he once considered building his own fence to save money, only to realize that the expertise and service offered by professionals far outweighed the cost savings of doing it himself. It's a perfect metaphor for businesses who think they can DIY their marketing—only to find that working with experts brings better results with less hassle.Through the lens of storytelling frameworks like the hero's journey and problem-solution pitching, Peter and Chris highlight the importance of understanding the high stakes for decision-makers. They explain why so many sales pitches end in no decision and offer strategies to overcome buyer hesitation by positioning your product or service as the solution to a real problem—one that helps, not just sells.Ready to transform your marketing approach? bizmktg.com is offering a free consultation to help you gain clarity on your marketing needs and offer strategies to grow your business. Book your free consult today: "Book Consultation"

Peter sits down with Paul Sanneman, founder of Contractor Staffing Source. Paul shares his expertise on solving one of the biggest challenges facing the construction industry today: finding and retaining quality employees.Key takeaways from this episode include:- The importance of continuous recruitment in the construction industry- Debunking common hiring myths that hold contractors back- Leveraging AI and modern tools to streamline the hiring process- Creating compelling job ads that attract top talent- The value of pre-employment assessments in ensuring long-term employee retentionPaul offers invaluable insights into building a robust hiring pipeline, from crafting the perfect job ad to implementing a comprehensive onboarding process. Whether you're a small HVAC company or a growing remodeling business, this episode provides actionable strategies to transform your recruitment efforts.Don't miss out on Paul's generous offer for podcast listeners, including free assessments and a discount on Contractor Staffing Source's services. Tune in to discover how you can build a stronger, more reliable workforce in today's competitive construction market.

Becoming A Self-Reliant Leader with Author Jan RutherfordPeter sits down with Jan Rutherford, a former Green Beret turned executive coach and author, to discuss his new book "Becoming a Self-Reliant Leader: How Grit and Discipline Forge Indomitable Teams."Rutherford shares his unique journey from military service to the corporate world, emphasizing how his experiences shaped his leadership philosophy. He introduces the concept of "crucible expeditions," intense outdoor leadership experiences that form the backbone of his leadership development approach.Key topics include:- The importance of being "squared away" as a leader- How vulnerability can be a leadership superpower- The critical balance between results and relationships in leadership- The role of intentionality in setting direction, pace, and tone for teamsRutherford offers valuable insights on creating self-reliant leaders who can build and inspire high-performing teams, drawing parallels between wilderness expeditions and corporate leadership challenges. Whether you're a seasoned executive or an aspiring leader, this episode provides actionable wisdom to enhance your leadership skills and create more resilient, effective teams.Don't miss this compelling conversation on leadership, personal growth, and the power of facing your own crucibles.Want to learn more about becoming a self-reliant leader?Visit the website: https://selfreliantleadership.comConnect with Jan Rutherford on LinkedIn: https://www.linkedin.com/in/janrutherford/Buy the book on Amazon: https://a.co/d/c8kzXDT

In this behind-the-scenes look, Peter Wilson, host of the “Biz and Life Done Well” podcast, walks you through the tools and processes used to create podcast episodes. Peter showcases powerful software solutions including Descript for transcription and editing, Auphonic for audio processing, and AI tools like Claude for content analysis.Whether you're a seasoned podcaster or just starting out, this video offers valuable insights into streamlining your podcast production workflow, from recording to publishing. Learn how to leverage AI for generating episode descriptions and titles, and discover the secrets behind six years of successful podcasting.Have questions about podcasting or have some tips to share? Please email us!podcast@bizmktg.com

Peter Wilson is joined by Emily Caddell, the director of marketing at bizmktg.com. They dive into real-world business challenges shared by their listeners and offer insightful solutions to help take their businesses to the next level.Peter and Emily address the following listener challenges:Ken - shares his struggle with maintaining a positive attitude amidst daily monotony. Peter offers strategies for breaking the routine, setting new goals, professional development, and the importance of delegation.Brazos - a former intern turned creative director, discusses issues with effective communication within his agency. Peter and Emily share their own communication tools and processes, such as weekly one-on-ones, team meetings, and leveraging technology for better project management.Darlene from Aussie Pet Mobile seeks advice on hiring and retaining employees. The conversation covers establishing core values, maintaining strong organizational norms, providing growth opportunities, and the importance of offering competitive benefits.Join Peter and Emily as they provide practical tips, share personal experiences, and recommend resources like James Clear's "Atomic Habits" and Keith Cunningham's "The Road Less Stupid" to help you overcome your business hurdles and achieve long-term success.Tune in for expert advice, engaging stories, and actionable strategies to navigate the complexities of running a business. Whether you're struggling with daily tasks, team communication, or employee retention, this episode has something valuable for every business owner.

Join Peter Wilson as he sits down with Kirk and Donna Gronvold, the husband and wife team behind Blue Water Design Build, a Seattle-based design-build firm specializing in home renovations and remodels. In this engaging episode, Kirk and Donna share their passion for transforming outdated homes into beautiful, functional spaces that families love.Discover the origin of the Blue Water name and how Kirk's love of fishing inspired it. Learn about the couple's design-build philosophy, which focuses on understanding how clients live in their homes in order to create spaces that flow and function optimally for each family's unique needs.Kirk, a third-generation builder, discusses Blue Water's specialty in renovating older homes, including the challenges of bringing unfinished basements and cramped spaces up to modern standards while maintaining budgets. Donna shares her role in the design process and how she helps clients navigate the multitude of decisions to achieve a cohesive, personalized design.The Gronvolds also share memorable client stories, from a young family's basement turned dream space, to a studs-out remodel of a client's childhood home. Hear how Kirk and Donna work together as a team and why they love seeing the impact their work has on their clients' daily lives.Whether you're considering a home remodel or simply enjoy a behind-the-scenes look at a successful family business, this episode of Biz and Life Done Well offers valuable insights and inspiration. Tune in for an inside look at the world of home renovations with the talented team at Blue Water Design Build.Resources:website - Blue Water Design Buildpodcast home - Biz & Life Done Well

Peter interviews Jake Flothe, in-house counsel for Resource Transition Consultants (RTC), a company specializing in receivership services. Jake explains the concept of receivership, an alternative to bankruptcy that involves either turning around distressed businesses or liquidating their assets. Jake highlights the cost-effectiveness and streamlined nature of receivership compared to traditional bankruptcy. He shares insights into the process, including voluntary and involuntary receiverships, and the motivations behind choosing this route. He also delves into the types of work RTC handles, emphasizing their diverse expertise in lending, business management, and operations. The conversation touches on specific cases, such as a successful turnaround in the cannabis industry, and Jake offers advice for entrepreneurs on the importance of due diligence and proper legal preparation. Visit RTCReceivers.com to learn more about RTC and contact Jake.

Peter interviews Lillyan Hendershot, the Art Director and Co-Founder of The Branding Iron. In this episode, Peter and Lillyan reminisce about their shared history, from their early days working together to the growth of their respective businesses. Discover how Lillyan transitioned from a fine arts background to graphic design and entrepreneurship, and learn about the diverse range of services The Branding Iron offers. This episode is filled with insights on networking, the importance of a physical office, and the evolution of business post-COVID. Tune in for inspiring stories of perseverance, community involvement, and the ever-evolving world of branding and design.Here are some key takeaways from Peter's interview with Lillyan:Lillyan transitioned from aspiring to be an oil painter to becoming a successful graphic designer and business owner. She got her bachelor's degree in fine arts oil painting but realized it would be difficult to make a living as an artist, so she pursued graphic design instead, getting a master's degree in media design1.Lillyan and Peter Wilson, the interviewer, have known each other since around 2013 when their businesses shared office space together. Peter helped Lillyan and her business partner build out the office space1.Networking through the Edmonds Chamber of Commerce was crucial for Lillyan in getting graphic design clients when she was first starting her freelance business. The connections she made helped jumpstart her business1.The Branding Iron offers a wide range of services including graphic design, logo design, website design, printing, signage, and more. They work with a variety of clients from small businesses to nonprofits to city governments1.Lillyan has seen her clients' businesses grow over the years as she's worked with them. She enjoys establishing long-term relationships and watching their success1.Post-COVID, Lillyan has seen a huge increase in producing materials for events as businesses and organizations sponsor more community events to market themselves1.While Lillyan initially worried that print might die out in the digital age, she's realized there will always be a need for printed materials. The key is diversifying services to include digital offerings as well1.In summary, the interview provides an interesting look at Lillyan's journey as an artist and entrepreneur, the importance of networking and community involvement for business growth, and how The Branding Iron has evolved its services over the years to meet changing client needs. Lillyan's story demonstrates the rewards of pursuing one's passions while also being adaptable in business.Resources:The Branding Iron

Step into a world of transformation with this episode of 'Biz and Life Done Well.' Peter sits down with Todd Goodwin, a seasoned hypnotist who unlocks the deeper potential of the human mind. Todd shares fascinating insights into how hypnosis can gently guide us through our inner landscapes to heal past traumas and reshape our lives. Whether you're dealing with stress, anxiety, or just looking for a new way to approach life's challenges, this conversation offers practical solutions for personal growth. Perfect for anyone looking to find balance and enhance their wellbeing, this episode is a heartfelt exploration of what it means to truly change from the inside out.ResourcesGoodwin Hypnosis WebsiteGoodwin Hypnosis YouTube ChannelNeed help with your marketing? Contact bizmktg.comSchedule a no-obligation marketing consultation

Join us as we explore Allan Dib's groundbreaking approach in his new book, "Lean Marketing." Building on the success of his bestselling "The 1-Page Marketing Plan," Allan introduces the concept of streamlining marketing efforts to maximize efficiency and minimize waste, similar to lean manufacturing principles. Throughout the webinar, he highlights the importance of avoiding "random acts of marketing" by implementing a focused strategy that aligns closely with business goals. Allan shares personal stories and practical advice, urging small businesses to adopt a lean approach for more impactful and efficient marketing outcomes.

Peter's guest is JC Fawcett, President of Defensive Driving School, the largest driving school in Washington State. In this episode JC details the foundational narrative of his business, from acquiring a faltering driving school to navigating complex challenges and regulatory landscapes to foster growth and stability.This discussion delves into JC's business philosophies, his proactive approaches to overcoming operational challenges, and his commitment to exceptional customer service. Gain insights into the strategic decisions that propelled Defensive Driving School to the forefront of the industry and the lessons learned along the way. 

In this episode, we talk with Dr. Chris Rafoth of Lyons Creek Dental Care, located at the edge of Seattle and Shoreline. Dr. Rafoth shares his unexpected journey from studying marine biology to becoming a passionate dentist, the influences that shaped his career, and his commitment to patient care. He discusses the importance of technology in modern dentistry, his personal interests in outdoor activities, and how these experiences enrich his approach to dental care. Dr. Rafoth also touches on the challenges of navigating the healthcare system and his vision for the future of his practice. Join us for a candid conversation about the intersections of personal passion, professional dedication, and the art of dentistry.Contact:Lyons Creek Dental Care - Chris Rafoth, DDS

In this episode, Peter is joined by Natalie Foskey, owner of Key Choice Commercial Real Estate, and Chris Goldman from bizmktg.com. Natalie shares her unique path from her family's farm in Canada to leading a commercial real estate business in Lynnwood, Washington. She discusses the pivotal moments of her career, including purchasing and rebranding the company to better reflect its values and direction under her leadership.Hear about the challenges and successes of running a commercial real estate company, from property management to navigating the market shifts caused by the COVID-19 pandemic. Natalie, Peter, and Chris also dive into the importance of community, supporting local businesses, and the role of effective branding and marketing in the real estate industry. This conversation provides real insights into the business of commercial real estate, the impact of thoughtful leadership, and the journey of redefining a company's identity.Get in touch with Key Choice Commercial:https://keychoicecommercial.com/Get in touch with bizmktg.comhttps://bizmktg.com

"Beyond the Pickle Part 2 - More Stories of Exceptional Customer Care" explores the depth of customer service through real-world anecdotes. Peter and Emily share insightful stories illustrating how businesses can significantly impact their customers with thoughtful gestures. Emily recounts her experiences at a Boston brew pub that recognized her and her husband by name, creating a sense of belonging and community. This personal touch included customized mugs for regular patrons, underscoring the pub's dedication to making customers feel special and valued.Peter shares a memorable story about Kenneth Wood, owner of Woodson's Aberdeen (Scotland), who demonstrated exceptional care by giving away his personal gold Cross pen to a fisherman looking for pens for his children. Through these stories, the episode conveys a powerful message about the significance of going "beyond the pickle" - that is, exceeding customer expectations in unique and memorable ways. It serves as a testament to the impact of personalization and genuine care in fostering loyalty and making a lasting impression on customers.We are looking for more stories of companies that "go beyond the pickle." Send us an email podcast@bizmktg.com if you have story to share.

In this brief episode we slice into the story of a unique steak restaurant that takes customer appreciation to the next level. Following the customer service mantra coined by Bob Farrell, "give them the pickle," this restaurant engraves the names of their repeat customers on a steak knife, offering a personalized touch that turns dining into a memorable experience. Join us as we explore how this innovative gesture not only celebrates customer loyalty but also sets a new standard in creating lasting connections and unforgettable moments.This episode is a follow-up to episode 101 "Give ‘Em The Pickle – A Tale Of Exceptional Customer Service." on Bob Farrell's legendary approach to customer service, tying in the importance of personal touches in the service industry.

Peter sits down with David Willoughby, a driving force at the intersection of technology and high school sports. David has been involved with Washington state high school athletics and programs since 2007 with the WPA Network. He is currently with Playon! Sports, a nationwide company that is revolutionizing high school sports and activities by introducing advanced solutions for scheduling, marketing, digital ticketing, and live streaming.David shares his journey from capturing the spirit of high school sports through photography to leading advertising efforts that support school programs across Washington State. Hear how Play On Sports leverages digital platforms to connect communities, enhance the visibility of student athletes, and provide meaningful opportunities for businesses to engage with local schools. Join us for a conversation that not only peeks behind the curtain of high school athletics management but also explores the impact of digital innovation on sports, education, and community engagement.Contacts:David Willoughby - Playon! Sports (360) 820-4451Podcast: podcast@bizmktg.com

In this episode, Peter reviews Bob Farrell's story of transforming a customer's disappointment into a legacy of exceptional service with a simple pickle.This story isn't just about pickles; it's about those little extras that make customers do the happy dance.Key Takeaways:The Essence of Farrell's Ice Cream Parlor: A place of joy and nostalgia, where the excitement was palpable, and the ice cream bowls were legendary.The Pickle Incident: A regular customer's request for an extra pickle led to a moment of truth for Bob Farrell. This seemingly small detail sparked a major shift in customer service philosophy.Bob's Response: Recognizing the importance of customer satisfaction, Bob made the pickle free, symbolizing the company's commitment to going the extra mile.The "Give Them the Pickle" Philosophy: This became a metaphor for exceeding customer expectations and personalizing the service experience.Applying the Lesson: Identifying your business's "pickle" – that unique element that delights customers – is crucial for creating memorable experiences.Bob Farrell and Sweetwater's examples teach us that exceptional customer service isn't just about solving problems; it's about creating positive, unforgettable experiences. By focusing on the details, businesses can build lasting relationships and turn customers into advocates. What small gesture can your business make today to "give them the pickle"?

In the 100th episode of the “Business and Life Done Well” podcast, Peter reflects on key lessons learned through the journey of producing 99 episodes. He shares insights on starting before feeling fully ready, the importance of listening over speaking, and the transformative power of editing. The episode highlights the diverse range of topics covered, from marketing to personal stories of entrepreneurs, emphasizing the value of persistence, accountability, and continuous learning. One of Peter's favorite episodes features Doug Lofstrom. Doug shares his story of beginning his professional painting career at the age of 79. Episode 9 with Doug LoftstromSee all our episodes hereBiz and Life Done Well Podcast

Peter's guest is Erich Meltvedt of Integrity Media. Together we delve into why video marketing is more crucial than ever for businesses in 2024. We discuss how video, with its dynamic storytelling capabilities, significantly enhances customer engagement and brand recall. The video also addresses emerging trends and techniques, providing valuable strategies for businesses to effectively adapt and thrive in the digital era. Join us to understand the transformative power of video in today's competitive market.Claim the $3,500 video and 1PMP offer by booking a consultation here:https://bizmktg.com/contact-bizmktg-comPeter and Erich will fill you in on the details and help your business win in 2024.

In this episode of "Biz and Life Done Well," Peter dives into the unexpected value of small clients, whom he affectionately calls 'squirrels.' He shares his personal experiences to illustrate how these smaller clients are essential to a business's long-term success and might even become 'buffalos.' The episode emphasizes the importance of appreciating every client, big or small. Now, we want to hear from you! We're looking for stories about your business experiences - the successes, the challenges, and even the humorous moments. Your stories are a valuable part of the business community, and we believe they can inspire and educate others.If you have a story to share, please email us at podcast@bizmktg.com. Your experience could be the highlight of our next episode, and a chance to share your business with a wider audience.Looking forward to your amazing stories!

In the third installment of our “Getting Started With The 1-Page Marketing Plan” Peter continues his conversation with Anne Garing of Anne Garing Coaching. In this episode we explore content strategies for capturing and nurturing leads for her leadership coaching business.Their conversation delves into the power of client success stories, interactive content like webinars, and the importance of authentic engagement. They emphasize the significance of seasonal offers and personal gestures, like sending journals or stickers, to deepen client relationships. Content Strategy for Leadership Coaching: A Multi-Faceted ApproachAnne's approach to content creation and lead nurturing is multifaceted, integrating various digital platforms and content types to engage her audience effectively.Creating Evergreen Content:Anne understands the importance of creating evergreen content, such as comprehensive guides or collections of themed blog posts, to provide lasting value to her audience. This strategy not only helps in capturing leads but also establishes Anne as a thought leader in the coaching industry.Leveraging Digital Platforms:  Anne's utilization of LinkedIn exemplifies how digital platforms can be used to reach a broader audience. By sharing insightful blog posts and engaging directly with her followers, Anne fosters a community of professionals interested in leadership development.Offering Value Through Downloadable Resources:  Understanding the digital landscape, Anne contemplates offering downloadable resources like PDFs, checklists, or case studies. These resources provide tangible value and encourage potential clients to engage more deeply with her services.Client Success Stories:  Sharing client success stories and testimonials is another impactful approach Anne considers. These stories not only showcase her coaching effectiveness but also resonate with potential clients who can see real-life transformations.Interactive Content:  Anne recognizes the potential in interactive content like webinars or live Q&A sessions. These formats not only engage her audience in real-time but also allow for a more personal connection, crucial in the coaching industry.Expanding Reach and Nurturing Leads  Anne's strategies extend beyond content creation, focusing on nurturing leads and expanding her reach. Her ideas of seasonal offers and personalized engagement exemplify a deep understanding of her client base and their needs.Seasonal Offers:Anne considers introducing seasonal offers that align with her clients' life cycles, such as New Year's specials or reflection sessions during Thanksgiving. These timely offers cater to the specific needs of her clients at different times of the year.Physical Tokens of Appreciation:  To create a more personal connection, Anne thinks of sending physical tokens like journals or stickers to her clients. These gestures not only show appreciation but also keep her coaching services top-of-mind.Authentic Engagement:Throughout the conversation, Anne emphasizes the importance of authenticity in her engagement with clients. Whether through direct appeals for referrals on LinkedIn or sharing personal insights in her content, Anne's genuine approach is key to building lasting relationships.Want To Learn More?Interested in learning more about “The 1-Page Marketing Plan” by Allan Dib and how it can transform your business? Schedule your free marketing review with bizmktg.com today.“BOOK A CALL WITH US”

In this conversation with SEO expert Paul Lee, he challenges traditional beliefs about SEO, emphasizing that rankings are only part of the story, not the end goal. He suggests focusing on 'organic conversion optimization' rather than just search engine optimization, advocating for creating content that leads to actual conversions and customer engagement. The discussion, peppered with Paul's in-depth knowledge and experience, offered a fresh perspective on what SEO means for businesses today and how it's more than just about rankings.SEO: Beyond RankingsTraditionally, SEO has been all about securing the top spot in search engine results. However, Paul challenges this notion, emphasizing that high rankings, while important, are just a piece of the puzzle. The real success of SEO lies in its ability to drive actual sales and meaningful customer interactions. In today's digital landscape, it's vital to look beyond the rank and focus on the bigger picture.The Changing Face of SERPsSearch Engine Results Pages (SERPs) have undergone significant changes, affecting the way businesses approach SEO. With these changes, the once coveted top spot doesn't hold the same value it used to. Paul suggests shifting focus to 'organic conversion optimization.' This strategy is about creating content that not only ranks well but also effectively engages and converts visitors into customers.Landing Pages and User Engagement: The Unsung HeroesAnother critical aspect that Paul highlights is the role of landing pages, particularly in Google Ads. A well-optimized landing page can significantly enhance the effectiveness of your SEO efforts. Moreover, user engagement metrics have become increasingly relevant, influencing how search engines rank content. Businesses need to pay attention to how users interact with their site and content, using these insights to optimize their SEO strategies.Want help with your online marketing? Book a free appointment with bizmktg.com

In this second installment of our series on "The 1-Page Marketing Plan" by Allan Dib, we're joined by Leadership Coach, Anne Garing and Chris Goldman, a Marketing Messaging Expert and Certified 1PMP Coach. The focus is on tailoring communication to resonate with young professionals and leaders. This episode strips away the jargon to offer genuine, actionable advice based on Dib's principles, highlighting the power of effective messaging in both personal and professional growth.

In this episode of the podcast, the bizmktg.com team members engage in a lively discussion about their favorite apps, each bringing their unique preferences to the table. Peter starts the conversation with his love for the Remarkable app, which enhances his note-taking experience. Marcel shares his enthusiasm for Adobe Creative Cloud, a suite vital for his creative work. Emily introduces listeners to Libby and Hoopla, her go-to apps for a vast library of audiobooks and eBooks. Ann, on the other hand, speaks highly of AnyList, an app she finds indispensable for organizing shopping lists and recipes.Here is the full list of apps discussed in this episode:Remarkable - A note-taking app that syncs with the Remarkable tablet, offering convenience across devices like iPads and iPhones. Download RemarkableSlopes - Ideal for skiing enthusiasts, this app tracks ski runs, speed, vertical feet, and offers a 3D view of ski areas. Download SlopesAnyList - A user-friendly app for organizing grocery or shopping lists and storing recipes, with options for family sharing. Download AnyListAutoSleep - Tracks sleep patterns, including deep and normal sleep, helpful in managing sleep issues. Download AutoSleepMy Noise - Creates ambient sounds for improving sleep quality or masking distractions during the day. Download My NoiseLibby - Provides access to a wide range of free audiobooks and eBooks through library cards. Download LibbyHoopla - Another excellent app for free audiobooks and eBooks, using a library card. Download HooplaGoogle Photos - A photo storage and sharing app, known for its sorting capabilities and user-friendly interface. Download Google PhotosAdobe Creative Cloud - A suite of applications for creative work, offering limitless potential and cross-device functionality. Download Adobe Creative CloudChatGPT - An AI-powered app, notable for its voice interaction feature, reminiscent of the AI in the movie "Her." Download ChatGPTiPhone Weather App - A comprehensive weather app with a user-friendly interface, pre-installed on iPhones. iPhone Weather App (Note: This app is pre-installed on iPhones and may not have a separate download link).Let us know what apps you like. Send an email to podcast@bizmktg.com and we'll mention it on a future episode of biz and life done well.

In this episode of our podcast, we take a moment to reflect and express gratitude in the spirit of Thanksgiving. Join us as we diverge from our usual topics to share what we, the team at bizmktg.com, are deeply thankful for. From cherished family moments to the unwavering support of our colleagues and clients, we dive into personal and professional aspects of our lives that bring us joy and fulfillment. This episode is not just about sharing our gratitude but also about celebrating the bonds that make our work and lives meaningful.

Listen in as the members of the bizmktg.com team discuss their favorite tools for their business and personal lives.Here's a breakdown of the tools mentioned in this episode:EmilyTask Board (Google's version) - It's a work-related tool for task management that can be synced to both phone and computer, helping keep track of various tasks. It integrates with Google Tasks and Calendar too.Daily Kairos Book - This is a personal tool, a helpful journal for daily thankfulness and prayer.AnnMX Master 3S Mouse - Mentioned by Ann. It's an ergonomic mouse that's comfortable for long hours of computer use.Laptop and iPhone - Essential electronics for her work and personal life.Kindle and Candle Lighter - Ann's personal favorites, including a Kindle for reading and an electronic candle lighter.MarceliPad and iPad Pencil - A creative tool for digital art and illustrations, providing a different setting from the laptop.PeterRemarkable 2 (E Ink Tablet) - A versatile tool for note-taking, organizing notes into folders and notebooks, with the ability to email specific pages as PDFs.Digital CountdownTimer - A great focus tool. It's a simple timer that helps with time management and focused work.

The team at bizmktg.com took a few minutes to share their favorite new books…and a few of their all time classics too.Here's a list of the books mentioned in this episode:1. “Remarkably Bright Creatures” by Shelby van Pelt.2. “Ideal Team Player” by Patrick Lencioni.3. “The Six Types of Working Genius” by Patrick Lencioni.4. “Adrift” by Scott Galloway.5. “American Prometheus: The Triumph and Tragedy of J. Robert Oppenheimer” by Kai Bird and Martin J. Sherwin.6. “Sapiens: A Brief History of Humankind” by Yuval Noah Harari.7. “Kristen Lavransdatter” by Sigrid Undset, which is a historical trilogy and a Nobel Prize-winning book.8. “One Page Marketing Plan” by Allan Dib.

Join the bizmktg.com team as they discuss the movie "Her" and AI. In today's rapidly evolving technological landscape, the movie "Her" serves as a poignant exploration of the relationship between humans and artificial intelligence (AI). The film delves into the emotional and ethical complexities that arise when a man forms a deep connection with his AI operating system. But how far are we from this fictional narrative becoming a reality?The Emotional Depth of AIAs AI technologies like chatbots and virtual assistants become increasingly sophisticated, questions arise about their potential to offer emotional support and companionship. While these systems are designed to understand and respond to human language, can they ever truly comprehend human emotion? The general consensus is one of caution. Although AI has made significant strides, replacing human interaction with machine-generated responses could lead to a society where genuine relationships are devalued.Privacy Concerns and Ethical DilemmasAnother pressing issue is the ethical implications of AI, especially when it comes to privacy and data security. In the movie “Her,” the AI system knows intimate details about the protagonist's life, raising concerns about how much personal information these systems should have access to. This leads to a broader discussion about the urgent need for legislation to regulate these rapidly advancing technologies. Trust in AI is not just about the algorithms; it's also about the people programming them. As AI continues to evolve, so should the laws that govern its use.The Existential QuestionsFinally, the advent of AI brings forth existential questions about the future of humanity. Can we coexist with increasingly advanced AI, or are we setting ourselves on a path to obsolescence? Opinions are divided. Some argue that AI could mark “the beginning of the end for humanity,” while others are more optimistic. They believe that humanity has the resilience and ingenuity to adapt and thrive, even in a world increasingly influenced by AI.—In conclusion, the movie “Her” serves as a compelling lens through which to examine the ethical and emotional implications of AI. As we continue to integrate these technologies into our daily lives, it's crucial to approach them with a sense of caution and responsibility, always considering the broader impact they may have on society.

Tackling Marketing Overwhelm as a Business OwnerFeeling overwhelmed by the endless marketing options and strategies out there? Trust us, you're not alone. Marketing can feel like a maze, but it doesn't have to be. Let's break down how you can tackle "marketing overwhelm" and make the most out of key platforms.Start with a 1-Page Marketing PlanBefore diving into the sea of marketing platforms, create a one-page marketing plan. It's your roadmap, helping you identify your target audience and core messaging. This simple document can be your north star, guiding you through the marketing wilderness.Read our blog post about The 1-Page Marketing PlanListen to our podcast series about The 1-Page Marketing Plan - Find episodes with **1-PMP Series** in the title.Buy "The 1-Page Marketing Plan" by Allan DibThe Benefits of Key Marketing Platforms1. Your Website: Your Digital HQBenefits: - Full control over content and user experience- SEO helps you rank higher in search results- A hub for all your marketing activitiesYour website is your digital headquarters. It's the one place online where you have complete control. Make sure it's optimized for search engines (SEO) and regularly updated with valuable content like blog posts.2. Google Business Profile: Your Local BillboardBenefits:- Boosts local search visibility- Provides essential business information- Allows customer reviews that build trustIf your business has a physical location that customers come to or you are a service area business, a Google Business Profile is a must. It's like a local billboard that pops up when people search for services like yours. Keep it updated with your latest hours, services, and customer reviews.3. Facebook: The Community BuilderBenefits:- Connects you with a broad audience- Allows targeted advertising- Facilitates customer interaction and feedbackFacebook is the town square of the digital world. It's a great place to build a community around your brand and connect with a broad audience. Use it for everything from customer service to targeted advertising.4. Instagram: The Visual StorytellerBenefits:- Showcases your products/services in a visual way- Reaches a younger demographic- Allows for creative brandingInstagram is where you can let your brand's personality shine through visually. It's especially effective for products that photograph well and for reaching a younger audience.5. LinkedIn: The Professional NetworkBenefits:- Builds B2B relationships- Showcases your expertise- Helps in hiring and partnershipsLinkedIn is your go-to for anything B2B. It's where you can network with other businesses, showcase your expertise, and even find your next star employee.6. Email Marketing Campaigns: The Direct LineBenefits:- Direct line to your customers- High ROI- Allows for personalized messagingEmail marketing is the unsung hero. It offers a direct line to your customers and tends to have a high ROI. Use it for everything from product announcements to sharing valuable content.The Full-Circle ApproachRemember, these platforms should work together in harmony. Your website content can be shared on Facebook, which can be promoted through Instagram, and so on. It's all interconnected, creating a full-circle marketing approach that maximizes your efforts.Need Help? Reach Out!If you're still feeling overwhelmed, don't hesitate to schedule a free marketing consultation with bizmktg.com today. Schedule Now

How to Tackle Seasonality in Your Small Business: Marketing TipsSeasonality can be a double-edged sword for small businesses, especially those in the home services industry like roofing, painting, and HVAC. While the peak season brings in a flood of business, the off-season can be a challenging time. But what if you could even out the peaks and valleys through effective marketing? In this blog post, we'll explore some actionable strategies to help you do just that.Many small businesses in the home services sector experience a surge of customer demand during specific seasons. For example, HVAC services are in high demand during the summer and winter months, while painting and roofing services may see a spike in the spring and summer. However, this seasonality can lead to operational challenges, such as overwork during peak times and idle resources during the off-season.Proactive Marketing: The Key to SuccessOne of the most effective ways to tackle seasonality is through proactive marketing. Here are some strategies to consider:Email MarketingUse your email list to send out timely reminders to your customers. For instance, if you're in the HVAC business, remind your customers to get their furnaces checked before winter sets in. You can even offer special incentives to encourage early bookings.Remarketing AdsIf you've had visitors to your website who didn't convert, consider using remarketing ads to re-engage them. This is particularly effective for people who were interested but didn't pull the trigger for some reason.Showcase Your WorkUse your marketing platforms to showcase the projects you've completed. This not only builds credibility but also keeps your business top-of-mind for potential customers.Early Booking IncentivesOffer special incentives for customers to book your services in advance. This can help you manage your schedule more effectively and avoid the rush during peak seasons.Seasonality doesn't have to be a hurdle for your small business. With a proactive marketing strategy, you can smooth out demand, optimize your operations, and keep your business running efficiently all year round. So why wait? Start planning your marketing strategy today and get ahead of the seasonality curve.Need help with marketing your business. Book a free consultation with us today. We'll assess your needs and help you come up with a plan to win online.

Peter and marketing expert, Charlie White, discuss how narrowing down the focus of their marketing efforts to a specific niche can make marketing more effective. They talk about how this approach can lead to more productive conversations with potential clients, higher close rates, and the ability to charge more for tailored services.

In the business world, referrals are a potent catalyst for growth. They are not merely a byproduct of excellent service but a strategic resource that can be actively harnessed. The key to unlocking this potential lies in effectively asking for and stimulating these referrals, as demonstrated by real-world examples.Consider the story of a company whose origin was rooted in providing a service for their grandmother. This experience led to the creation of their brand mantra: “Only the best for grandma.” This phrase became a part of their brand personality and informed their approach to customer service. It also became a powerful referral tool. When customers heard this story, they were more likely to refer the company to others, knowing that they would receive the same level of care as “grandma.”Another example is a dental clinic that implemented a referral program. For every referral made, both the referrer and the referred received a $15 Starbucks card. This strategy incentivized referrals, but it also did something more. It made customers feel appreciated and empowered them to provide value to someone else. The Starbucks card was not just a bonus, but a token of appreciation for their help in growing the business.The podcast also discusses the concept of the “rule of 250,” which suggests that each person has about 250 people in their general sphere of influence. This means that each customer who refers your business potentially exposes you to a network of 250 other people. This network effect can dramatically increase the reach and impact of your referral strategy.Moreover, the podcast emphasizes the importance of specificity when asking for referrals. Instead of a blanket request for any referral, guide your customers towards the type of referrals that would benefit your business the most. For instance, if you specialize in serving home service contractors, make sure your customers know this. The more specific you are, the more likely your customers will think of potential referrals.These real-world examples and concepts demonstrate that orchestrating and stimulating referrals is not just about asking for them. It's about creating a narrative, showing appreciation, and being specific in your requests. It's about turning your customers into advocates for your business. By actively seeking referrals in this way, you're not just growing your business, but also creating a community of customers who feel valued and engaged. So, if you're looking to unlock exponential growth, start stimulating and orchestrating referrals today, and watch as your business flourishes.

In our latest podcast episode, we had an insightful conversation with Chris Goldman, a seasoned marketing strategist and business coach. The focus of our discussion was on the pivotal topic of increasing customer lifetime value, a key aspect of the 'after' section of the one-page marketing plan.Chris emphasized the importance of transforming a customer base into a fan base. He highlighted the significance of providing a world-class experience that not only retains customers but also turns them into advocates for your business. This approach, he explained, is key to unlocking the continuous lifetime value that customers can offer.We explored the concept of upselling and the positive impact it can have on a business. Upselling, when done authentically and with the customer's needs in mind, can deliver additional value to the customer and increase their engagement with your business. This strategy can be particularly effective when a business offers a range of products or services at different price points.We also discussed the importance of improving product and service quality. Businesses should always strive to enhance their offerings, not only to justify price increases but also to ensure they are meeting their customers' evolving needs and expectations.The conversation then shifted to the concept of 'reactivation' - reaching out to past customers and re-engaging them with your business. This strategy can be a gold mine for businesses, as past customers are already familiar with your brand and are more likely to make a purchase than new prospects.Finally, we discussed the importance of frequency and how increasing the frequency of purchases can significantly boost customer lifetime value. This strategy can be applied to a wide range of businesses, from car washes to dental practices.In conclusion, increasing customer lifetime value is a multifaceted process that involves upselling, improving product and service quality, reactivating past customers, and increasing purchase frequency. By implementing these strategies, businesses can build a loyal fan base that provides continuous lifetime value. Stay tuned for our next episode where we will continue to explore more strategies to grow your business.

In the world of business, the customer experience is paramount. This concept is beautifully explored in Allan Dibb's "The 1-Page Marketing Plan," specifically in chapter seven, which is dedicated to delivering a world-class customer experience. This chapter offers a wealth of insights that can help businesses transform their customer interactions and create loyal, satisfied customers.Here are some key points: The Importance of the 'After Phase': The period after a customer has made a purchase is crucial. It's during this phase that businesses have the opportunity to deliver a world-class experience. This involves not just selling customers what they want, but also giving them what they need. Using Technology to Reduce Friction: The author highlights the importance of using technology to make the customer experience smoother. A prime example is Apple's introduction of the iTunes store, which made it significantly easier for customers to get music onto their iPods, thereby boosting sales. Becoming the Voice of Value: Businesses should aim to continuously provide valuable information to their customers. This enhances their experience and relationship with the brand. Whether you're a dentist sharing oral health tips or a plumber advising on what not to put down the sink, providing valuable information can help deliver a world-class experience. Sharing the Effort that Goes into Products or Services: The author encourages businesses to tell customers about the effort that goes into their products or services. This can make the product or service more appealing and create a sense of appreciation among customers. For instance, Guinness turned the long pouring time of their beer, initially seen as a negative, into a positive by emphasizing the effort that goes into pouring the perfect pint. Delivering a world-class customer experience involves more than just selling a product or service. It requires providing additional value, reducing friction with technology, and educating customers about the effort that goes into your offerings. By doing so, businesses can create loyal customers and even turn them into cheerleaders for their brand.

Have you ever wondered why some businesses seem to have a magic touch when it comes to converting leads into sales? Well, buckle up, because we're about to dive into a podcast conversation between Peter and Chris Goldman, a business coach and marketing strategist, that's as enlightening as it is entertaining. They discuss the art of lead conversion, drawing insights from Allan Dib's book, "The 1-Page Marketing Plan."The conversation starts with a bang, defining leads as potential customers who have shown interest in your product or service. But here's the kicker: they compare the process of converting leads into sales to buying a gumball from a gumball machine. Yes, you read that right. A gumball machine. Apparently, people buy from companies and individuals they know, like, and trust, just like they would trust a gumball machine to dispense a gumball after they insert a coin. Who knew business could be so... chewy?Next, they discuss the importance of positioning your brand, product, or service correctly. They share a hilarious story about a world-renowned violinist, Joshua Bell, who usually earns a thousand dollars a minute for his performances. But when he played at a subway station for an hour, he only made $32. Why? Because the commuters didn't recognize him or understand the value of his music. It's like playing Mozart at a Metallica concert – it just doesn't fit.The conversation then shifts to the importance of value in your products or services. They argue that businesses should not just sell a service or a product, but also sell themselves as a guide, a champion, and a helper for their customers' success. It's like being a superhero, but instead of saving the world, you're helping customers find the perfect product or service.The podcast ends with a discussion on transitioning from a pest to a welcome guest. They emphasize the need to bring value to customers' lives and position oneself as a helper rather than someone desperate to make a sale. They compare it to proposing marriage on a first date – it might work once in a blue moon, but it's not a strategy you want to stake your business on.Chris shares his experience with door-to-door sales. He explains that the key to success in this field is not to be a pest, but a welcome guest. He shares a quirky technique that involves knocking on the door four times (apparently, any more or less is a turn-off), backing away from the door, and looking down the street. As tempting as it is to peek through the window, he advises against it. Let the homeowner size you up first. When they ask, "Can I help you?" that's your cue to introduce yourself. It's like playing a game of "Knock, Knock, Who's There?" but with the potential to make a sale at the end. This unconventional approach turns the tables, making the homeowner the initiator of the conversation, and positioning the salesperson as a responsive helper rather than an intrusive pest. So, if you ever find yourself selling door-to-door, remember: four knocks, step back, and let them make the first move. It's a dance, not a sprint!In conclusion, converting leads into sales is not just about making a quick sale. It's about building trust, positioning your brand correctly, and providing value to your customers. It's about transitioning from being a pest to becoming a welcome guest in your customers' lives. And if all else fails, remember the gumball machine.

We delve deeper into Allan DIB's revolutionary book, "The 1-Page Marketing Plan," turning our focus to nurturing leads. Remember, marketing is a journey comprising three phases - the before, during, and after phase. Today, we're stationed in the realm of 'during', the crucial juncture when your prospect already knows you, and you've got their attention.Our discussion is anchored in Chapter 5 - nurturing leads. In the preceding episode, we ventured into the art of capturing leads, a method of getting potential clients to willingly part with their information, creating a gateway for your follow-ups. With email being the most efficient prospecting tool, we're keen to explore the digital strategies for nurturing leads.Every time you click on an enticing ad and submit your email for more details, you essentially subscribe to a company's lead nurturing program. The firm stores your details and initiates various campaigns aimed at securing your patronage. But here's the key: knowing who your target market is and understanding their purchasing readiness is the cornerstone to effective marketing.Many companies focus solely on the immediate 3% ready to purchase. But an often overlooked, yet significantly larger section of the market is the 30% who may be interested but aren't yet ready to buy. That's a tenfold increase in your market base. Nurturing these leads requires consistent engagement, value addition, and refrain from hard-selling to avoid alienating them.Successful nurturing means when they're ready to buy, they think of you first. How? By offering compelling, valuable content via emails, blog posts, and social media. The first content type we explore today is the "Honest Buyer's Guide" concept, borrowed from the prolific marketer Seth Godin. Picture it as the ultimate guide to your service - dentistry, law, accountancy, roofing, plumbing, or home remodeling. The goal? To help your leads navigate their needs, with your brand as their trusted companion.In this journey of nurturing leads, patience and understanding are vital. Winning over the 30% who are 'interested but not yet ready to buy' might be a slow process, but remember - it's these relationships that often prove to be the most enduring and profitable in the long run. Your persistence and care will pay off when they're finally ready to buy, and it's your name that will be at the forefront of their minds.

You've got to stop hunting for quick sales and instead, think like a farmer - cultivate potential customers who might not be ready to buy right now but could be valuable in the future. And how do you do that? With the sneaky yet super effective "ethical bribe." This means offering your potential customers irresistible goodies like e-books, webinars, or tip sheets, in exchange for their contact info - a magnet for leads!Learn 3 things every business owner needs to know about capturing leads.

Marketing is an essential aspect of any successful business, but with so many platforms and channels available, it can be overwhelming to know where to start. In the fourth episode of our series about “The 1-Page Marketing Plan” by Allan Dib, we delve into the third box of the plan, which covers how to reach your prospects through effective advertising.In this episode, business coach and marketing strategist Chris Goldman joins host Peter Wilson to share expert insights on the best advertising strategies for your business. Here are the main takeaways from their conversation: Identify your target market and craft your message before investing in advertising. Avoid wasting money on advertising that doesn't resonate with your prospects. Think like a farmer, focusing on long-term value rather than quick gains. Have a website to serve as your online real estate. Identify where your prospects are most likely to be found, such as through Google search ads. Implement call tracking and form submission tracking on your website to measure the effectiveness of your advertising campaigns. Focus on getting the names of your prospects, rather than just getting your name out there. Utilize various platforms for effective advertising, including social media ads, video ads, radio, podcasts, and even snail mail advertising. By following these key steps, you can develop a well-rounded marketing approach that avoids over-reliance on a single method. The 1-Page Marketing Plan by Allan Dibb provides further guidance for businesses looking to achieve marketing success.If you're interested in learning more about how to develop a successful marketing plan for your business, book an appointment for a free coaching session with Peter and Chris today. They'll provide personalized insights to help you reach your target audience and achieve your marketing goals. [Book Your Free Coaching Session] 

Want to learn how to craft the ideal marketing message for your business? As part of their continuing series on the “1-Page Marketing Plan” book by Alan Dib, Chris Goldman and Peter discuss the right way to create messaging that resonates with your customers.Tips on crafting your ideal marketing message include: Focus on being clear and authentic before being cute and clever Understand the customer, the company, and the problem being solved Create a coherent message to prevent customers from focusing solely on price Emphasize benefits of working with the company and consequences of choosing alternatives Aim for transformation in customers' lives through the business offerings Recommended resources: One Page Marketing Plan by Alan Dib Building a StoryBrand by Donald Miller Narrative Gym by Park Howell and Randy Olson

Peter interviews SEO expert Paul Lee about the impact of AI, specifically generative AI like ChatGPT, on SEO and content creation. Paul shares that while AI has gained significant attention and has become more advanced, it's not going to put SEO experts out of business. Instead, he believes AI can be a useful tool in the content creation process.Paul mentions that Google has stated there is no penalty for using AI-generated text, as long as the content is helpful. He has used AI to generate topics, subtopics, and questions related to specific subjects but found that it produces generic text when asked to write complete content. AI can be valuable in initial research, especially when the writer is unfamiliar with a topic. However, Paul warns that AI-generated content should be checked for accuracy, as it can sometimes provide confidently incorrect information.

Is the “ideal customer” for your business anyone? If so, you are making a big mistake.Peter and Chris examine why identifying your ideal customer base is essential to a successful marketing plan. Their conversation is guided by the principles laid out in Alan Dib's book “The 1-Page Marketing Plan.”They explain how to use the Personal Value Profitability (PVP) method to identify your ideal target market  based on personal fulfillment, value to the marketplace, and profitability.Want to get a free copy of “The 1-Page Marketing Plan” by Alan Dib? The first 25 people that send an email to free@bizmktg.com will receive a free copy of the book. Note: Open to U.S. residents only and we will only ship to U.S. postal addresses.

Peter and Chris Goldman discuss the importance of business goals, marketing, and growth. They are both one-page marketing plan coaches and will be sharing their insights on marketing tactics in upcoming podcast episodes. The conversation emphasizes the need to prioritize business goals over marketing goals, with the latter being driven by the former.Peter highlights that businesses should always strive for growth, as natural attrition occurs and standing still can lead to being overtaken by competitors. He suggests that aiming for double-digit growth (10% or more) is a good mindset for businesses to adopt. Additionally, maintaining a growth mindset can help businesses continually improve and stay competitive.Chris agrees that growth is crucial for businesses and adds that it's not just about money. The conversation implies that setting smart growth goals can lead to a more successful and sustainable business in the long run.

After recently returning to work after maternity leave for the second time, Emily has learned a lot about gracefully returning to work after an extended leave. Peter and Emily discuss how to set yourself and your team up for success before, during, and after an extended leave.

Peter Wilson, President of bizmktg.com, shares how to be more consistent in online marketing efforts and provides five tips for doing so.Being consistent over time can lead to huge results in a company's brand and marketplace presence; his client saw a 10X increase in website visits after 5 years of content creation.Intention is important when it comes to creating content; businesses should know why they are doing what they're doing with respect to their marketing before starting anything.Creating a content calendar and sticking with it helps keep consistency going strong as well as using social media scheduling tools like Buffer which makes posting easier without having real-time posts every day/week/month etc..Repurposing existing popular blog posts or other pieces of content into different formats such as podcasts or videos also helps maintain consistency while providing new material for customers & prospects alike .Finally, tracking analytics will help reinforce the value behind being consistent since numbers will improve over time if done correctly

Katlyn Ferguson and Peter discuss how to get your business ready for 2023. Katlyn is the founder and owner of Citizen Virtual Business Services, a virtual bookkeeping service. Learn how she approaches business planning with her clients and how to apply it to your own business.ResourcesContact Katlyn:Citizen Virtual Business ServicesLearn more about bizmktg.combizmktg.com

Overall, how is your business doing in 2022 vs. 2021?For 2022, what is one accomplishment in your business you are proud of?What are your expectations for your overall business results in 2023 vs 2022?These are a few of the questions we asked in our 2023 Business Outlook Survey.Listen in as Peter and his guest, Chris Goldman, review this year's survey results and share their own perspectives.