Podcasts about certified storybrand guide

You have carefully planned out your digital course. You've mapped out the modules, the outcomes, the examples, and the resources. Which leaves you with the actual recording of your online course. All too often this is where the dramatic music that you hear in horror films starts to play because course creators want their course to have an impact. But it feels impossible to know what to do when hitting record.You can choose to stress over the best way to record your course, or re-record your course OR you can follow the three steps that I'm going to share with you today so that you can just get those recordings done and out where your students can learn from your wisdom.And, if tech is something that gets you tangled up when thinking about recording, stick around for today's Sixty-Second Solution and I'll share with you the easy solution that most people overlook for creating their digital course recordings.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Today's topic is a little controversial and completely practical all in one nice serving. So what makes today's topic practical? We all want our students and clients to finish the digital course that we have painstakingly created, assembled, and sold. We want them to succeed and eventually become a case study for our business in addition to experiencing the change that we promised. In order to do that we have to make sure our course is engaging. We are going to cover three ways to make your course more engaging.This doesn't sound controversial, except it is, as I found out in a live stream training I provided this week. I made the comment that attention spans aren't necessarily shrinking so we do not need to be worried about that when creating our courses. And one listener said that we would need to agree to disagree on that. So down the bunny trail I went into the research and that is where the controversy comes in.We are going to talk about not just 3 ways to improve student engagement, but also how that completion rate might be impacted by attention span, or not.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

What makes the most sense for your business? Building a One-to-One Coaching Offer, a Group Program, or a Digital Course?This is probably something that you've been wondering and have seen suggestions telling you why each one of these is THE way to go.But which one makes the most sense for you? After all, our businesses are not a one size fits all concept.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

The curse and the gift of being a creator is that you probably have a lot of ideas. That is a gift, because you can always create a new offer, adjust an existing lead magnet to better align with client needs, and write those stories that will engage your reader.Sounds great, right?It is, right up until it isn't.The swirl of ideas also means that you may find it difficult to focus on just one task, one offer, or one idea. The other ideas are crowding in and tempting you to shift gears to something else. What happens as a result is that your tasks remain unfinished and your course remains un-launched.You can keep up this half-finished way of building your business, or you can implement 3 tips for staying focused in spite of the never-ending swirl of ideas. Which path will you choose?Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

I think I should just quit now. That is what the digital course creator wrote in response to a comment on their post.I think I should just quit now.In the post this creator shared their numbers around their email list and conversion rates or sales rate for their course. They wanted some help to figure out how many people would need to be on their list to make a certain sales goal. That number felt staggering.We've all uttered the words or felt that sentiment that maybe we should just quit before.If you are nodding your head yes, I'd like to invite you to stick around for this unscripted, no holds barred conversation about what it means to be an entrepreneur and dealing with the doubts that creep in.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

What comes first: Lead Magnet or Digital Course?The question of chicken or egg comes up in every possible scenario, including whether you should have a lead magnet before you have your digital course or if you should just jump in with your digital course.Most marketers will tell you that you need to go ahead and create a lead magnet so that you can build your email list while you then turn and build your course. This seems logical on the surface, but after years of watching this advice play out in the digital space, I don't know it serves digital entrepreneurs well.Would you rather have a lead magnet out there attracting an audience that isn't aligned with your core offer or would you rather have a lead magnet that creates a solid stepping stone to your paid offer?Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

The digital world is a busy and noisy place, but when we publish our course we still expect people to come flocking. But, we can't expect someone to find our course without getting out there and raising awareness, helping others to see what impact it will have on their life, and what they have to lose if they don't make a change. In other words, creating a high-quality course doesn't guarantee success. So what does?The list might feel endless, but what we really need is magnetic messaging and a commitment to mastering our mindset in addition to a solid course design and willingness to stay focused on learning and implementing only the things that matter.Of course, you can absolutely choose to hope for the best or you can roll up your sleeves and dig into the actions that make a difference.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Building a digital course creation business is full of hoops to jump through, obstacles to avoid, and decisions to make.Perfectionism is the single biggest saboteur of the entrepreneurial spirit and biggest indicator of potential failure as a digital course creator.I know that your intention as a digital course creator is to get your course out to the people who need it the most and make a profit while doing that, but what is the likelihood of that happening if you let perfectionism creep in?There are 3 beliefs that many digital course creators have that will lead to failure and they might not be what you think. Belief number 3 is a bit counter-intuitive so I'll be sharing more on that one at the end of today's episode to save you angst and time.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Have you ever found yourself getting jealous as you read through social media because you want to post on social media that your course launch was a rousing success? You want to shout from the rooftops that you didn't just get one sale, but you in fact got more than you planned for AND your audience has grown exponentially.You've seen the posts that share that exact news, but when it comes to your launch all you can post is that you had low or no sales after months of effort, a course that is detailed and packed with valuable information, and you even spent money on ads that ended up costing you instead of adding to your bank account.Now, what? Well there are two paths forward. You can throw your arms in the air, proclaim it to be unfair or you can take 5 steps that will help you get back on the horse AND have a different outcome with your next launch.Which will it be? Continued effort to get to the rewards you have on your vision board, or head back to the 9-to-5 job that left you feeling unfulfilled?Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Among the very first bits of advice you get as a digital course creator, or really as a digital entrepreneur, is to hire a virtual assistant before you think you need one. But hiring a Virtual Assistant, or VA, costs money and at the beginning or middle of your journey that might feel like a luxury instead of a necessity.There are books telling you to Buy Back Your Time, how to hire a VA, and even what tasks you should be outsourcing, but let's face it. That doesn't work for everyone.Today I'm going to share with you 5 ways to put off hiring a VA and they are all free! Now, you can go ahead and hire a VA, but I encourage you to consider these ideas first because they are certainly easier on your budget and don't require you to interview anyone!Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Creating success as a course creator is tricky, but it is easier when we borrow other's blueprint and successes. There is absolutely no reason you should have to create the wheel all by yourself. Being a success in business isn't about being a one person island, it is about creating shortcuts by learning from what others do.Now, you can do it yourself without anyone else's help, but that would be like trying to climb Mt. Everest without a guide. Slow and likely unsuccessful.Today I'm going to share with you the 5 things that made the biggest difference in my business so that you can steal them and shortcut your time to success and be sure to stick around to the end because I'm going to share with you how to amplify Action 4 so that it does not become a business liability.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

I don't know about you, but I've made some mistakes as a digital entrepreneur. Some cost a lot of money and others cost me time and energy. Regardless of the cost, I'm going to pull back the curtain today on my 5 biggest mistakes so that you don't have to make them too!Yes, there are some who might say that we need to make mistakes in order to learn, but can't we also learn from others so that at least we don't make the same mistakes?We tell our kids that they need to slow down earlier to stop behind the line at a stop sign. We don't just let them make the mistake and learn for themselves, right?In business we need support from one another so that this journey isn't any harder or complicated than it needs to be.Today, I'm going to share with you the 5 mistakes that cost me the most in building my business and at the end I'll be sharing the best way to avoid Mistake 5 to give you an added boost forward.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

You want to have a digital course in your business, but right now you are feeling uncertain whether this is even doable. Maybe you've taken courses in the past on how to create a course and felt even more confused and overwhelmed.Or perhaps you're frustrated with slow or no progress and are feeling nothing but tired and frazzled.The reality is that building a course has a lot of moving parts, including parts that aren't taught in the big programs on creating courses. All of this leads to that uncertain feeling about the place a course has in your business or if it will even be profitable.Becoming a six figure course creator relies on four key components so that you can finish your course, get sales, have a steady income that leads to six figures and even have time off without business crowding your time and thoughts.Today I'm going to walk you through those four key components and we will wrap up the episode with the best way to implement key component three effectively.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

You've read the Building a StoryBrand book by Donald Miller. You've mapped out the 7 parts of the framework, but nothing is changing in your business. People still aren't finding you. Your email list growth is the same size it has been for three months, the people following you on Facebook and Instagram aren't your people, and your latest course launch yielded a handful of sales at best.We've all been there. We've read the book and felt like we should be able to figure everything out, but we just get stuck when nothing changes after implementing the 7-part framework.The secret behind unlocking the power of StoryBrand isn't something that you'll find in the book, but I'm going to spill the beans on the key today. And at the end of today's episode, as a StoryBrand Certified Guide, I'll highlight for you which piece of the 7-part framework I think is the single most important part to nail so that your audience feels seen, heard, and understood.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

If you've been on Facebook, Instagram, TikTok, or really any social media platform at all in the past day you've seen countless ads for business coaches.I'll share with you the exact process I go through when deciding if I need to work with someone 1:1 and in today's Sixty-Second Solution I'll share great interview questions you can ask a potential coach so that you can find the perfect match. These are the same questions that I encourage my private clients to ask when they are interviewing me.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Have you been working on your course for more than 6 months and haven't launched yet? Do you wonder how you'll ever get everything recorded when new module ideas keep popping up? Are you still purchasing solutions and courses to help you get to the point of launch and not making visible progress?The truth is that course creation paralysis happens to most course creators at some point and it is the single biggest reason that entrepreneurs fail to successfully add a course to their business.Today I'll help you figure out what piece of the course creation process is creating paralysis in your business and the steps you can take to finally go from being uncertain to being a Six-Figure Course Creator.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Nearly the first thing you hear as a digital entrepreneur is the importance of building an email list. You think. Ok. I can ask people for their emails. No problem.What no one tells you is that simply getting someone on your email list in ActiveCampaign, Mailerlite, or Convertkit is not enough. You have to do something with all of those emails and a LOT of something. When the realization hits home that we have to send emails, we are often faced with indecision, questions, and overwhelm.Clients often ask me, “What do you send in the emails?”, “What is the whole purpose”, and “How often am I supposed to email the people who have trusted me with their email address?”You can stay in this cycle of stuckness or you can decide to make a change and embrace your email list as a meaningful and important part of your business and business success.Today I'll share with you three mindset shifts that are critical to happier customers who are willing to invest in your product or service. Without this shift your email list will continue to languish and simply generate a bill that you pay each month to an email service provider.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Quarterly planning is upon us and it doesn't have to take forever. You don't have to spend weeks creating an elaborate plan for your quarter, because let's face it. The more elaborate the plan, the more likely it is to fail.Instead, you need a fast way to plan your quarter so that you can get back to serving students, creating new modules, and revising messaging for your business.Today, I'm going to walk you through the 3 steps that I take my clients through and use for my own business. With limited hours to work each week, we have to be focused on action rather than planning. If we spend all of our time planning…nothing will change. Instead, let's focus on creating a strategy that generates action.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Too many tools, tech options, learning management systems and decisions lead to overwhelm and stuckness as a digital course creator.In Episode 180 I shared with you 3 of my Top 6 tools for creating and selling your digital course and today I'm going to share 3 more to round out our 6 tools. If you didn't catch Part 1, be sure to go back and listen when you are done here.With over 15 years of experience in digital courses, I've dealt with the ins and outs, ups and downs of the process and choices around technology. My goal is to simplify things for you and save some hair pulling so that you have more time for course development AND your hobbies…even if that means rediscovering hobbies you had to put down while figuring out the tech side of your business.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.Check out Searchie**Affiliate Link. I do earn a commission if you join with this link.

There are so many choices out there for digital tools and technology when we build our digital course business. It is downright dizzy-ing!All too often, course creators ask me what technology they need because the process of figuring it out is time consuming, overwhelming, and no one has time to compare 20 different tools when we are wearing all of the hats in our business.As a digital course creator for over 15 years, I've gotten to know a lot of the platforms out there and today I'm going to help simplify your search for the right tech tools, and this is not just another recommendation for an AI tool.I'll share with you 6 of my favorite tools, but to keep this episode short and listenable, I'll walk you through three this week and three in Episode 181. This will give you time to check out the tools in manageable chunks and to actually make some decisions.Whether you genuinely enjoy spending hours researching tech tools or want a shortcut to getting tech figured out, I'm sure you'll find something for you inside this episode.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.Social CuratorMiroCanva

Join Patrice Miles, BOP Business Coach, and Austin Lopesilvero, Certified Storybrand Guide at Aspen Studios, as they unravel the power of Storytelling in the latest episode of Tuesday Tools On Purpose at My Business On Purpose Podcast. Learn about the art of Storytelling, discover how small business owners can leverage it to transform their operations, and gain valuable insights from Austin's expertise. Don't miss out on this insightful discussion that will empower you on your business journey! Contact Info: Austin Lopesilvero Aspen Studios austin@growwithaspen.com growwithaspen.com growwithaspen.com/storybrand Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on. Take our Healthy Owner Business Assessment HER➡️ https://bit.ly/healthypatrice SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/ LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210 SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1

I opened the email, and it said that words are the only difference between a 7 and 8-figure business. My immediate reaction was, “Nope!”. But in reality, words impact our business greatly from social media to email language, website to course content, sales pages to webinar slides.Words are critical when we want to sell digital courses without thousands of dollars on paid ads. Words will still matter even if we want to spend thousands on ads.Words impact everything that we do. So is that the only thing that is different between a 7 and 8-figure business? Not necessarily. Still, it is an incredibly important piece that must be mastered, regardless of income level. It is for more than just 6, 7, and 8 figure business owners. It matters even before turning a profit.But how do we get the words working? Based on my 15+ years in psychology and my experience as a StoryBrand Certified Guide. Today I'm going to share 5 adjustments that we can make to any piece of copy so that by the end of today's episode you'll be set up to make your messaging more magnetic and not reliant on wasted advertising dollars.And the 3rd adjustment feels the strangest to implement, so I'll share my favorite way to implement the third adjustment to take away the potential embarrassment that can happen.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

It is frustrating when you have barely finished doing a happy dance over your digital course sale Stripe notifications only to open your email and see course refund requests. Sometimes before the course has even started!How can we live in the excitement and success of the moment if we are dreading the refund requests that we feel are sure to come?In today's episode I'll give you 5 steps to minimize the refund requests you receive for your digital course. After all, we want to keep those funds heading from Stripe into your bank account not back into theirs.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.Explore Plainly Legal

It is frustrating when you spend hours, weeks, and even months perfecting your course and the messaging only to hear crickets when you put it all out into the world. All too often we create messaging and course content based on a few conversations with our ideal client. We get those first few sales and then everything comes to a grinding halt. There are no more sales or they slow down so far we can't even call it a trickle of sales. It leaves us feeling unsure about the next steps or even if our course idea is still valid. How are we supposed to figure out what to do when we can't get any attention from our posts, webinars, and course content?Today I'm going to share with you 5 reasons that this is happening and they all center around the word purpose. Having been in this exact position in the past and helped other course creators through this phase, I can share with you what makes a difference and it isn't what you expect. In fact, the 4th and 5th reasons are really meta, but I trust that it will be the missing component that brings things together for you and creates a shift in your messaging both in your sales process and in your course itself so that you can bring in happy students who get engaged and stay until the end AND then ask what they can purchase from you next! The 3rd reason that I'm going to share can be tricky to uncover, so at the end of the episode, I'll walk you through the exact steps that I use to simplify the process and get to the root of the reason faster.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

It can be time consuming to edit the videos inside our digital courses trying to make them engaging for our students. Videos are an important part of nearly every digital course these days, but that doesn't mean that they have to cost a ton of time or money to create and edit. Thank goodness engaging videos aren't really about our editing skills at all! Today I'm going to share with you 5 tips for editing your video content to be more engaging for your students. These are the same tips that I've been using for over 15 years in my courses and none of them involve video editing techniques. By the end of the episode you'll have 5 new ways to engage your students with your video lessons. After all, video editing really doesn't engage your students, it is the content and presentation that draws them in and keeps them learning, so let's jump into what really matters. And the 4th tip can create a lot of angst for course creators, so at the end of the episode I'll share my favorite ways to make a course more accessible for any type of learner. Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

You've finally decided to create a digital course for your business, but when you look on YouTube or do a Google search about what you need to do, there are endless lists that all say something different. Suddenly adding a course doesn't seem like a good idea, it feels overwhelming and downright messy. The reality is that a lot of people have put together lists of things to do to create a course based on their experience instead of research and proven practices. Creating a profitable course can be your reality and today we will cover the first 5 steps you need to take. Without these 5 steps any course will fail to gain traction and become a profitable piece of a business.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Getting your students to finish your digital course is tricky. In the post-COVID world, it isn't enough to have an interesting course idea, catchy sales page, and some video modules. Your course has to be designed to not only help students move through the content, but to skip binging Netflix in favor of your lessons. While this isn't always easy, today I'm sharing 3 ideas that you can implement to boost your course completion rates and have students hiring you again.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

AI in digital course creation has many capabilities and many limitations. So many people are saying that you can simply put your digital course idea into an AI generator like ChatGPT with a few parameters and it will write your whole course for you.While that is technically true, you won't end up with a digital course that delivers on the course promise, is designed with solid learning principles in mind, and might even have inaccurate information.It is worth the time to create your course without relying heavily on AI.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

As a digital course creator, it is easy to fall into myth traps as you search Google, scroll on Facebook, and even sink into YouTube videos. There are countless "to-good-to-be-true" stories out there that our brains have trouble alerting us to.In today's episode, I'll walk you through 5 myths to keep your eyes open for as a digital course creator and the truth behind each.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

From Entrepreneur Mindset to Digital Course Creator Podcast. Find out how I'll be supporting you, the Digital Course Creator in 2024 with this podcast. We'll dive into myths, technology, teaching techniques, launching, and more all with the goal of supporting you more fully.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Planning for your business in 2024 isn't as simple as setting a few goals and then moving forward. You need to make sure that in your planning you are taking into account your previous year, the goals that will move you toward your business vision, the strengths that you'll use and the challenges that you need to plan around.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Tired of being told that you need to have all of 2024 figured out before we even hit January? Does it make you feel frustrated, confused, and overwhelmed? What if I told you that a practice of reflection can ease the planning process? In this episode, I'll walk you through a reflection practice that I use each year in my business.Show Resources: Feelings WordsStrengths ListAdditional Resources:Schedule a Strategy CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasPlease Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Using the wrong definition of consistency as an entrepreneur can keep you stuck and your growth nonexistent. The key is to shift your perspective in how you view consistency. In this episode we cover three core ideas around consistency and none of them have to do with a number!Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

In this episode of Oh My Pod, host Justin interviews expert copywriter Thom Van Dycke about the importance of storytelling in podcasting. Thom shares his insights on how storytelling can engage listeners, build trust and grow businesses. He provides tips on structuring a good story, positioning the listener as the hero and the host as the guide. They also discuss the storytelling techniques used in popular TV shows and how to apply them to podcasting. Thom is a Certified StoryBrand Guide who uses classic storytelling techniques to help business coaches stand out, find their unique voice and capture the imagination of their audience. He was a pastor for 19 years before starting his marketing business. He's also a Dad to 7 kids, a foster care advocate and an instructor in trauma-based care. What We Discuss: (00:00:00) For thousands of years, storytelling has been used to pass on information. It helps engage listeners, makes information memorable and adds magic and life to the content. (00:07:57) In podcasting, storytelling helps make sense of what a brand does, creates vulnerability and builds trust with the audience. (00:10:30) Storytelling simplifies a message and creates a stronger emotional connection with listeners, making it easier for them to recall and engage with the content. (00:14:40) The best structure for telling a good story. (00:17:13) Framing questions uniquely and differently, such as focusing on what people are losing or sacrificing, can make a podcast more engaging and stand out from others. (00:20:45) Podcasting strategy of starting a season with a captivating scene that creates suspense and hooks the audience. (00:22:00) The difference between watching episodes week by week and binge-watching, and how the latter affects the need to remind viewers of the overarching story. (00:25:15) The importance of having a compelling brand message and story for coaches and podcasters as it helps differentiate them in a saturated market. (00:30:37) The impact of acknowledging new listeners in podcast intros and the potential decrease in retention rate if new listeners feel ignored. (00:31:05) Advice on referencing previous episodes in podcast intros to encourage listeners to go back and listen to earlier episodes for more context. (00:31:57) The importance of prioritizing the listener's experience in podcasting, avoiding self-promotion and providing valuable content to build trust and engagement. Guest: Head over to Thom's Linkedin and DM him "Justin" for a free 15-minute strategy call. How To Review: On Apple Podcasts | Click Link - Scroll Down - Locate The Stars - Write Your 5 Star Review On Spotify | Click Link - Locate Star - Tap To Rate with 5 Stars

In this episode, Lisa and Keely discuss:How coaching can help improve your life, your parenting skills, and your family.Systems and processes for navigating raising teens. Suggestions for committing to intentional family meetings with teenagers. Intentionality in small conversations and finding time to empower your teenagers.Key Takeaways: Coaches can give you a third-party perspective on what you are doing right and where you might need to make some changes to improve. Carve out time toward the end of the week when you can have a family meeting or otherwise connect with your teenagers when they aren't tired and bogged down by school and other obligations. Make family meetings fun, and you'll get things done!Coaches can teach you and your teenagers to find agency and autonomy.  “With teenagers, that consistency piece of just keep showing up even when there is resistance (because that's one of the hardest things to learn in parenting a teenager, and people want to give up because it gets hard). And if you stick with it, like everything else, they come to look forward to it as their quality time.” – Keely NgAbout Keely Ng: Keely Ng has been in marketing and sales for over 20 years. In 2019, Keely founded Idea Tree Marketing, a marketing agency that helps businesses grow and scale by defining a clear brand message and implementing proven marketing and sales strategies to win more business. Keely became a Certified Storybrand Guide in 2018 and utilizes the framework to drive growth for her clients. Prior to the inception of Idea Tree, Keely was an independent marketing consultant for 10 years serving financial services, consulting, real estate, and eCommerce clients. In her corporate career, Keely worked in marketing and sales for such renowned brands as Vivendi Universal, Groupe Danone, and Million Dollar Baby. Keely graduated from Union College in Schenectady NY with a BA in Economics. She is the proud mother of 2 children and is an avid runner, meditator, and cook. I give you, Keely Ng! Get Lisa's Free on-demand video: How-to guide for your teen to choose the right major, college, & career...(without painting themselves into a corner, missing crucial deadlines, or risking choices you both regret).  https://flourishcoachingco.com/videoConnect with Keely:Instagram: https://www.instagram.com/ideatreemarketing Facebook: https://www.facebook.com/IdeaTreeMarketing19/ Website: https://www.ideatreemarketing.com/ LinkedIn: https://www.linkedin.com/in/keely-carr-ng-8300172/ Connect with Lisa:Website: https://www.flourishcoachingco.com/YouTube: https://www.youtube.com/@flourishcoachingcoInstagram: https://www.instagram.com/flourishcoachingco/LinkedIn: https://www.linkedin.com/company/flourish-coaching-co

Sandra kicks off October addressing the deeper messaging and storytelling you must convey in building a successful business or brand. Today's guest is her gifted amiga Beth Carr. For the last 18 years, Beth has been building brand systems at well-known companies such as Nestlè, LA Fitness and various biotechs and Bay Area start-ups. Applying her design, messaging strategies, and marketing expertise, she has helped her clients engage their customers and grow millions in revenue, investments, and VC backing. Fortified Branding, her brand, messaging, and marketing strategy agency, empower founders, executives, and scaling companies to break out of the mold, stand in their power, and amplify their brands through visual and verbal stories that connect with their audiences magnetically. Beth is a natural storyteller, Latina, is obsessed with the beauty of packaging, and is a Certified StoryBrand Guide.Recorded April 17th, 2023Connect with BethWebsiteLinkedIn InstagramConnect with NopaleraWebsiteInstagramTik TokJoin Sandra's Entrepreneurial NewsletterAsk a business question

Marketers don't have enough time to do content marketing well. Sarah Panus helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get your time back while confidently engaging new + existing customers.  ​ It shouldn't feel like you're falling behind because you can't get your content work done.  Sarah understands how hard it is to juggle your demands.  Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, etc. She's a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.  Sarah joins me to have a literal masterclass on blending logic and emotion into your video strategy. We deep dive into where people get stuck when it comes to their marketing strategy, ways to break the cycle of stuck, and successfully growing your audience, sales, and income. Join the Women of Video Mastermind here: womenofvideo.uscreen.io  Join the Money and Youtube Clubhouse room on Fridays: https://www.clubhouse.com/club/talking-youtube-by-vidiq Join our Facebook Group: http://t.ly/Nl9T  Finding what will perform well isn't easy, but VidIQ is my go to solution for tracking trends, key words, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content! Get vidIQ to blow up your channel at womeonofvideo.com/vidiq Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it's merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at https://womenofyoutube.com/Spreadshop Follow Desiree at http://t.ly/GbY4  Follow Sarah at Marketing With Empathy Check out My Story Brand  Check out kinderedspeak.com  Time Stamps: 00:00 - Podcast Intro 00:54 - Meet Sarah 04:01 - What leads people to Sarah 08:40 - Why you need help with what to sell 15:15 - The 7 Parts of Storytelling 20:10 - 4 empathy filters 25:41 - Brainstory telling blueprint process 27:42 - 3 storytelling pillars 32:05 - Think holistically about your content plan 42:01 - The first step you can take today --- Send in a voice message: https://podcasters.spotify.com/pod/show/womenofvideo/message

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and David Saltzman, CEO at The Saltzman Group, discuss the importance of crafting your story to attract customers and win business. David Saltzman is a 20-year nationally-published monthly columnist, an accomplished stage and keynote speaker, and a seasoned marketer. For the past 15 years, David has focused on helping others create story-based marketing that cuts through the noise in their marketplaces and creates the first step toward enduring relationships. As a Certified StoryBrand Guide, David and his team employ the StoryBrand framework to structure and focus their clients' stories to win business and attract customers.

EP 110. What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so much she decided to become a Certified StoryBrand Guide herself? Sarah answers all your Qs, so you can decide how to infuse StoryBrand to help make your content marketing clearer and more effective every single day.    SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-storybrand-clarifies-marketing-messages/     (FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e    Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode, Mike talks with Thom Van Dycke, a Certified StoryBrand Guide from Manitoba Canada. He is an expert in helping businesses find their brand voice to stand out in the marketplace. He is a champion for clear communication in all messaging.

David Saltzman joins our host, Diane Helbig for a discussion of the application of story theory to advance the sales and marketing opportunities for companies. David is a 20-year nationally-published monthly columnist, accomplished stage and keynote speaker, and a seasoned marketer. For the past 15 years, David has focused on helping others create story-based marketing that cuts through the noise in their marketplaces and creates the first step toward enduring relationships. As a Certified StoryBrand Guide, David and his team employ the StoryBrand framework to structure and focus the story their clients use to win business and attract customers. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

David Saltzman is the Principal at The Saltzman Group and a 20-year nationally-published monthly columnist, an accomplished stage and keynote speaker, and a seasoned marketer. For the past 15 years, David has focused on helping others create story-based marketing that cuts through the noise in their marketplaces and creates the first step toward enduring relationships. As a Certified StoryBrand Guide, David and his team employ the StoryBrand framework to structure and focus the story their clients use to win business and attract customers. In this podcast for managers, Audrey, Lee and David discuss:   -The StoryBrand Process -Why are some stories memorable and spur action while others are ineffective -What are some of the pitfalls of the storytelling approach to watch for? -Why you should Always be Yoda and never be Luke Skywalker -The role of emotion in corporate sales "The number one mistake managers make is making themselves the hero of the client's story.”– David Saltzman    Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.   Connect with David Saltzman     www.thesaltzmangroup.com https://www.facebook.com/The-Saltzman-Group-531501043566761 https://www.linkedin.com/company/the-saltzman-group/  Connect with Manage Smarter Hosts ·         Website: ManageSmarter.com  ·         LinkedIn: Audrey Strong                                                                 ·         LinkedIn: C. Lee Smith   Connect with SalesFuel ·         Website: http://salesfuel.com/  ·         Twitter: @SalesFuel  ·         Facebook: https://www.facebook.com/salesfuel/    Learn more about your ad choices. Visit megaphone.fm/adchoices

In the past two years, so much has changed in the business and marketing landscape, and there's no slowing down. More and more people are staying home, shopping online, and rarely set foot in a store or office.That is why our podcast guest today, Courtney Olson from StoryGrowers, talks about Why Agency Owners Need to be Thinking About Ecommerce in 2023.Courtney Olson is a 4X-published author with Entrepreneur Press (of Entrepreneur Media/magazine) distributed by McGraw-Hill. She's a Certified StoryBrand Guide, a Shopify Partner & Affiliate, and has owned digital marketing agencies for 14 years. On today's episode, Courtney covers:• Why you need to productize your and your client's businesses• How to get started with Ecommerce for your clients• The preferred platform to use• How offering Ecommerce solutions can grow your agency in any climate

We've all heard the riches are in the niches. But niches are not easy to come by for everyone. However, there are times when you "fall into" a niche, and with a nice mix of timing, experimenting, saying yes, and maybe a little luck, you capitalize on it.As a firm believer in following your favor, I spoke with our guest today about how he did that and ended up creating a niche that brought him to where he is today.On today's show, Jon Morrison from Get Clear Consulting speaks on The Importance of an Agency Having a Clear Niche. Jon is passionate about helping businesses grow by sharing his expertise with other leaders. Jon is a TEDx speaker, the author of Now Start With Who, and a Certified StoryBrand Guide. Get Clear's Lead Consultant Jon, has built a team of men and women who are committed to helping business leaders understand the opportunity to stand out online. Jon lives in Abbotsford, B.C., with his wife and three daughters.In this episode, Jon talks about:• Reasons to niche down• Understanding a market• Saving time by doing one thing for one group• Become an expert• Clarifying your message

In today's episode, Clarissa Burt chats with Scott Robertson Scott Robertson has 30+ years of public relations and marketing communications experience with a wide range of consumer and business-to-business organizations including the National Association of Music Merchants (NAMM), the NAMM Foundation, Hewlett Packard, Global Village Communications, Nextel Communications, Warner Music Group and the WG4 DVD-Audio Working Group, The DVD+RW Alliance (including HP, Dell, Philips, Sony, Ricoh, Mitsubishi Chemical and Yamaha) SyQuest Technologies, WorldGate Communications, Cox Communications, Cotelligent, Inc., Webradio.com, Dazzle Multimedia, QSound Labs and Smartship.com. As a Certified StoryBrand Guide, Robertson currently runs his own PR/Marketing consultancy in Phoenix, Arizona serving leading music/technology clients, B2B software and service companies and startups who need clear messaging and solid marketing in order to survive and win. Robertson is an accredited, active member of the Public Relations Society of America (PRSA) and holds a master of science in corporate communications degree from Lindenwood University as well as a bachelor of journalism degree from the University of Missouri-Columbia School of Journalism. Robertson also hosts the popular podcast “May the Best Brand Win” on Entertalk Media and available on Apple podcasts. Clarissa Burt is an award-winning international media personality/producer/director, writer, author, and public speaker and supermodel. With hundreds of television and film credits to her name, this Who's Who of International and American Women brings over 30 years of entertainment industry experience in both International and American markets. Her Brainchild, In the Limelight multi-media platform, is an online portal consisting of video/podcast/digital magazine providing educative, entertaining and empowering content showcasing the savvy entrepreneur. Her engaging interviews bring to the forefront their trials, tribulations, victories, and triumphs. Clarissa's fun, light and witty style makes for great conversation and is thoroughly enjoyed by her listeners. Ms. Burt's extensive international social work garnered her two private audiences with Pope John Paul II. As a women's advocate and a leader of social change for a new standard of living, Clarissa was instrumental as Ambassador to the United States for the Walking Africa campaign that awarded African Women the Nobel Peace Prize in 2011. Clarissa is the first American to present at the Kremlin. She was recently awarded the Woman of Excellence award by the Women's Economic Forum. Guest Websites: www.robertsoncomm.com Social Media Facebook: www.facebook.com/RobertsonComm Twitter @RobertsonComm LinkedIn: linkedin.com/in/wscottrobertson LET'S CONNECT! Clarissa Burt: www.inthelimelightmedia.com Facebook http://www.facebook.com/ClarissaBurtOfficial LinkedIn http://linkedin.com/in/clarissaburt Twitter https://www.twitter.com/clarissaburt Pinterest http://pinterest.com/clarissaburt Instagram http://instagram.com/clarissaburt Tumblr http://clarissaburt.tumblr.com Website https://www.inthelimelightmedia.com Contact email: Clarissa@ClarissaBurt.com Core Editorial Themes: Entrepreneurship, Beauty, Fashion, Health, Lifestyle, Finance, Relationships, Money, Wealth, Business, News, Celebrity, Entertainment, Leadership, Charity, Events, News Music: https://www.purple-planet.com Purple Planet Music. “Celebration”. Purple-Planet. 2019. Purple Planet Music. “Teamwork”. Purple-Planet. 2019. Purple Planet Music. “Time of Your Life”. Purple-Planet. 2019. Purple Planet Music. “Victory”. Purple-Planet. 2019. Tags: In the Limelight, In the Limelight Media, Clarissa Burt, Entrepreneur, Entrepreneurship, Entrepreneurs, Entrepreneur Life, Entrepreneurial Women, Business, Lifestyle, Personal Development, Motivational Speaker Add guest tags here Social Hashtags: #ClarissaBurt #InThe LimeLight #IntheLimelightMedia #InTheLimelightTV #Business #Solopreneur #Solopreneurs #Entrepreneur #Entrepreneurs #Entrepreneurship #EntrepreneurshipAdvice #EntrepreneurTip #EntrepreneurMotivation #EntrepreneursDontSleep #EntrepreneurialMen #EntrepreneurialWomen #Entrepreneurialism #EntreprenuerSuccess #EntrepreneurInspiration #EntrepreneurJourney #EntrepreneurMind #EntrepreneurMinds #entrepreneurmindset #entrepreneurmindmap #Entrepreneur101 #EntrepreneurGoals #EntrepreneurSpirit #EntrepreneurQuotes #EntrepreneurLife #EntrepreneurLifeStyle #EntrepreneurStyle #EntrepreneurWoman #host #guest #interview #interviews #podcast #talkradio #onlineradio #internetradio #producer #media #mediaoutlet #broadcast #broadcasters #broadcasting #livebroadcast #talk #talkradio #digitalmagazine #digitalmagazine #magazine #clarissaburt #inthelimelightmagazine *Some links above may be affiliate links. This means I may receive a commission through purchases. It does not affect you as a consumer.

Welcome to Episode 16! Full show notes can be found here: https://sustainable-ecom.com/ep16 In today's show we discuss the importance of brand story, and to help unpick how important this is, I'm thrilled to be joined by Bethany Westwood, former journalist, Certified Storybrand Guide and newest Member of the Sustainable eCommerce team!  Currently, 70% + of consumers indicate they are seeking to make more sustainable choices, but the reality is that only 30% of people actually put that desire into action. Just because your brand is doing things more sustainably or making more sustainable products, doesn't mean your target customers will actually buy from you!  One thing that all the most successful sustainable brands are doing  to attract customers and enrol them into their mission is developing a really clear and  compelling story, and weaving that into all points of their marketing.  A brilliant system to help you do that is the Strorybrand framework, and so in todays show, we take some time out to explain what that is, and how you can use it to grow your own brand.  To get a copy of our FREE Avatar Worksheet - Click: https://coaching.sustainable-ecom.com/storybrand-avatar-worksheet To register for our upcoming Masterclass for Sustainable Brands - Click: https://coaching.sustainable-ecom.com/sustainable-brand-masterclass    

The tenth episode of Hey Awesome Girl with Tivi Jones features Beth Carr, CEO of Fortified Branding and Certified StoryBrand Guide. Beth has over 17 years of experience building brand systems for her clients – from Fortune 500 to small businesses and start-ups. She has applied her design, branding, and marketing expertise to help her clients engage their customers and claim a place in their hearts and minds. Her expertise as a Creative Director of Brand and Messaging at Nestlé, FICO, LA Fitness, Merrill Lynch, and many Bay Area Tech Start-ups has elevated these brands and carved opportunities to raise millions of dollars in revenue and VC backing. Beth has a blast helping companies recognize their brand's inner monologue and visual stories so they can step out of the shadow of their competitors and shine as they connect with their clients magnetically. In this episode, Beth talks to Tivi about being vulnerable, walking through fear, how your uniqueness is a superpower, and belonging to a community as an entrepreneur. Learn more about Beth Carr: Fortified Branding Website: https://fortifiedbranding.com/ Fortified Branding Facebook: https://www.facebook.com/fortifiedbranding Fortified Branding Instagram: https://www.instagram.com/fortifiedbranding/ Beth Carr Twitter: https://twitter.com/bcarrcity Beth Carr Linkedin: https://www.linkedin.com/in/bethcarr/ ********* Every week Tivi interviews amazing Boss Babes in tech, medicine, law, entrepreneurship, entertainment, parenting, and more about their lives, goals, and how every day, they are working to add more Pleasure, Ease, and Abundance to their orbit. This show is part business advice, part life coaching, and part real talk with girlfriends. If you're looking for a show that's real and relatable but also inspiring at the same time, Hey Awesome Girl with Tivi Jones is the one for you! You can find us on all platforms @heyawesomegirls. Follow and subscribe to never miss an episode!

David Saltzman is a 20-year nationally-published monthly columnist, an accomplished stage and keynote speaker, and a seasoned marketer. David runs his own podcast, where he has interviewed more than 350 entrepreneurs and learned how they use stories effectively to achieve their success.For the past 15 years, David has focused on helping others create story-based marketing that cuts through the noise in their marketplaces and creates the first step toward enduring relationships.As a Certified StoryBrand Guide, David and his team employ the StoryBrand framework to structure and focus the story their clients use to win business and attract customers. Here are a few of the topics we'll discuss on this episode of Consulting with Authority:How David transitioned to working in insurance and became a Chief Marketing Officer.Story theory and how every story follows the same plot.The importance for marketing advisors to create strong relationships.The difference between selling a service and selling a product. The distinction between consulting and coaching. How business consultants can improve their prospect conversion rate. How to help your clients craft a solution that they'll embrace.How to apply and utilize your StoryBrand effectively.Resources:The Saltzman GroupStoryBrand GuideBuilding a StoryBrandConnecting with David Saltzman:LinkedInEmailPodcastConnecting with the host:Scott Cantrell on LinkedIn

The Explore Purpose Podcast inspires you to live a life of meaning and purpose so that you can make a greater impact on the world around you.  Host: Conrad Weaver Guest: Whitney Hahn Today's Episode: "I Don't Celebrate Busy" While Whitney is really focused on helping businesses succeed, our interview focuses on her personal journey to exploring and discovering her purpose.  About Whitney: Whitney loves asking the hard questions that solve bigger problems. A resourceful coach and trainer, Whitney prepares growth stage B2B companies to Think it Better, Say it Better, and Launch it Better. This is accomplished through coaching, training, consulting, and message design work, resulting in outcomes like ready-to-use marketing playbooks, magnetic recruitment campaigns, clear websites, persuasive pitch decks, and powerful videos. Whitney serves on the Advisory Board for techfrederick.org, is an advisor for FITCI startup companies, is a council member for Leadership Frederick County, and has a Master of Science degree in Business Management and Leadership.  She writes, speaks and consults about how to create powerful marketing campaigns, frequently providing instant advice through a live "Pitch Slap." She is also a Certified StoryBrand Guide and part of the very first cohort of Certified "Business Made Simple" Coaches.  In her previous lives, Whitney co-founded Digital Bard Video, was a radio DJ, TV show host (appearing on “Late Night with Conan O'Brien” and Animal Planet), and the marketing director for a zoo.  Whitney plays a respectable game of "Jeopardy!" and a disrespectable game of "Cards Against Humanity." Connect with Whitney at: https://provokebetter.com/ Watch today's episode on YouTube! +++++ Visit www.explorepurpose.com to learn more. Connect with us on social Media: Instagram: @explorepurpose_ Facebook: https://www.facebook.com/explorepurpose TikTok: https://www.tiktok.com/@explorepurpose? YouTube: https://bit.ly/3sCHPFE   Explore Purpose is a production of ConjoStudios, LLC. Producer & Host: Conrad Weaver Music Composer: Volodymyr Piddubnyk Music Acquired at storyblocks.com

Our youth and young adults have so many more options than we did as kids. We were taught that you go into college or a trade; those were your two choices. Today, kids are creating their own model of what life will look like in adulthood. But to ensure their success, we need to help them develop their voice and agency. They need to know how to speak up and speak out and allow their voices to be heard--literally and figuratively. In the literal sense, podcasting is a great option. And in this episode of our podcast, I'm talking with James Healy, a certified StoryBrand Guide and editor of this podcast. We talk about his experience teaching podcasting to a group of high school students, why audio is so important, how kids' tech skills transferred into podcasting, and the use of the StoryBrand framework. We love that we can give our youth so many opportunities in today's tech savvy world, and that next steps after high school can be so varied now in support of our rainbow of learners.   About James Healy: Many professionals struggle to position themselves as an authority and get their message heard. All too often, great ideas and content never gets created. Insights and wisdom that could impact people and change lives are lost. James Healy specializes in helping these experts connect and engage with their ideal clientele as thought leaders in their field. He's an author, a podcast host and producer, and a book publisher. James is also a Certified StoryBrand Guide and implements the proven StoryBrand framework into powerful authority positioning strategies like brand messaging, book authorship, podcast hosting, and more.   Jump in the Conversation: [1:40] Agency for millennials [3:10] The art of podcasting to empower youth [3:45] How James began in podcasting [6:48] Youth in wilderness - how two worlds collide [10:37] Design thinking as a teacher [11:27] Voice and choice for our youth [13:10] Learning isn't one size fits all [13:54] James's learnings from podcasting [16:27] Tech savvy youth - how their tech skills translated into learning podcasting [17:38] Transferring podcast learning to other formats [21:40] What is StoryBrand framework [27:02] Giving students tools to look at things from a different perspective [27:23] Applying the framework to college essays [29:16] Turbo Time [34:53] What people need to know about student voice [36:46] Passion in podcasting: voice matters [38:26] James's Magic Wand [40:12] Maureen's takeaways   Links & Resources Episode 30: Creating Student-Centered Learning Spaces Episode 64: One Stone High Mountain High Institute Voice-Only Communication Enhances Empathic Accuracy The StoryBrand Framework Barack Obama's and Bruce Springstein's Renegades podcast Scott Simon's Up First podcast TED Radio Hour episode: A Better You Headspace app Matt Cutts: Try Something New for 30 Days Teenwise Seattle podcast Email Maureen Maureen's TEDx: Changing My Mind to Change Our Schools The Education Evolution Facebook: Follow Education Evolution Twitter: Follow Education Evolution LinkedIn: Follow Education Evolution EdActive Collective Maureen's book: Creating Micro-Schools for Colorful Mismatched Kids Micro-school feature on Good Morning America The Micro-School Coalition Facebook: The Micro-School Coalition LEADPrep

Follow Naomi Website: https://naomigee.com IG: https://www.instagram.com/naomigeedesign/?hl=en LinkedIn: https://www.linkedin.com/in/naomi-gee/ Get the rest of the links here: https://rechargingyou.com/asking-the-right-questions-from-start-to-finish Episode 390 Naomi Gee is a Certified StoryBrand Guide and designer that has been able to help her design clients understand what they are trying to say before they start designing. She uses the StoryBrand framework and her design savvy to wow her clients from the first meeting. We all know what it's like to get to the reveal of a design project and not meet the client's expectations or goals for the project. Using her knowledge as a StoryBrand guide has helped her eliminate this from the process. Naomi is a Design Recharge regular and I love when I can feature one of our own. I can't wait to introduce you to Naomi Gee. _______________________ Follow DESIGN RECHARGE: Our website: www.rechargingyou.com Find full show notes at: https://rechargingyou.com/asking-the-right-questions-from-start-to-finish CAMP 2022... Creatives Ignite 2022 is getting planned as we speak. Get on the list to find out when tickets go on sale and to get access to early content and early bird tickets! Learn more at http://creativesignite.com Connect on Instagram & Twitter: @designrecharge Linked In: LinkedIn.com/company/recharging-you Or email me at diane [at] rechargingyou.com Recharging You helps you by providing training, & coaching. Our mission is to encourage & connect creative entrepreneurs so no one ever feels alone on their entrepreneurial journey. Recharging You is the home for The Design Recharge Show which is an interactive, web show and podcast recorded LIVE with an audience where interviews of designers, illustrators, industry leaders, and business professionals happen weekly. Design Recharge is about Hope, I share stories and tips of how creatives got further in their career / entrepreneurial journey. Join us live each week and become part of the Design Recharge Family, subscribe and get the link to come to the live recording. Sign up at http://www.rechargingyou.com THE ACCELERANT PROGRAM At Recharging You, we know that you want to be a focused, confident entrepreneur with clear direction. In order to do that, you need to get out of your head and learn from other creative entrepreneurs. The problem is you're a solopreneur with limited knowledge and experience on what your next steps need to be which makes you feel uncertain and alone. I believe every entrepreneur should be supported, challenged, and encouraged as they grow their business. I understand how overwhelming and demanding building a creative business can be because I have been growing my business for 19 years. Join the Wait list and be first to find out when the next season opens. So you can stop being stuck and doubting your value and your decisions and instead start seeing growth in your mindset and in your business. www.rechargingyou.com/coaching/powerstation-learn-more Leave a Review & Share with Your Friends One of the best ways to support the channel and podcast is to leave a review on iTunes or Google Play or where ever you get your podcasts. Subscribe to the channel, leave a comment on an episode that you watch and of course share it with your friends. ELEMENTOR: http://bit.ly/DRelementor FLODESK: email service: 50%off https://flodesk.com/c/DESIGNRECHARGE ENVATO: http://bit.ly/envatoDR TIMELY: http://bit.ly/drtimely 10% off your subscription AUDIBLE: http://www.audibletrial.com/DesignRecharge 1 free audio book SKILLSHARE: http://bit.ly/dianegibbs 2 months free premium membership Disclosure: Some of the links in this post are 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

Come October, you start seeing them: postcards and fat envelopes from charities reminding you of those less fortunate and the tough times ahead during the upcoming holiday season — the meals they'll do without, the gifts they can't provide their kids, the coats they need to stay warm. You'll see these appeals begin popping up in your inbox, too, especially if you've donated to those organizations in the past. Your social media feeds will probably echo similar requests for aid, particularly during the #GivingTuesday that follows Cyber Monday. Combined with the charitable mindset that the holiday season encourages, these messages find a more receptive audience, which is why year-end fundraising is so important to nonprofits. In this episode, we're talking all about the secret storytelling formula that will win more hearts, minds, and dollars for your organization this year-end. Our expert is Dominique Glanville, a friend of the podcast and a Certified Storybrand Guide. We also brought on Rebecca Gregory Segovia and her decades of expertise serving nonprofit clients to weigh in on how you can apply these principles to your year-end appeals. Dominique has created a special year-end guide for all listeners here: www.yearendchecklist.com We also invite you to learn more about tools that can help you segment your audiences into specific groups for targeted messaging with the GivingDNA Platform. Get a free 7-day trial at givingdna.com/freetrial. Connect with Dominique on LinkedIn https://www.linkedin.com/in/dominiqueglanville/ and at https://heightsstrategic.com/ Connect with Becca: https://www.linkedin.com/in/rebeccagregory/

Mike is a local growth expert and Certified StoryBrand Guide.Connect with Mikehttps://localgrowth.com/https://healthydads.com/https://www.linkedin.com/in/mikeruman/Connect with Russhttps://russjohns.com/https://thepiratesyndicate.com/https://nextstepnext.com/https://www.linkedin.com/in/nextstepnext/Live Stream Link - https://www.youtube.com/watch?v=p-CSxKYEYegPlease don't forget to subscribe to our YouTube Channel - https://www.youtube.com/channel/UCTz6TElo52gMGBrikwfj07A

Have you ever spent hours trying to figure out the technical aspects of your business and wondered if it would be smarter to outsource? That can be a hard line to draw sometimes, so we're going to try to simplify it in this episode.  Today we are joined by tech guru Krista Smith who is sharing 7 tips to help you decide whether you should figure it out on your own or leave it to the pros!  Krista Smith loves helping women over 40 get confident with the tech that will allow their businesses to thrive online. She gets it. She is a part of the generation of women who didn't grow up with a smartphone in their pockets. They didn't have a computer (or possibly even internet) in their homes until their 20's. That means they didn't have their childhoods or teenage years to learn how to adapt to changing technology. Coming from a background in education, she's been teaching tech for over ten years. Between coaching (she's a CTI Trained Co-Active Coach), building websites for her clients, and teaching women how to code, she's learned plenty about helping women launch profitable businesses. Most recently she's become a Certified StoryBrand Guide, helping her clients master their messaging too. Keep in mind while listening that these tips can really be applied to anything that you're thinking about outsourcing!  Get access to all my free downloads and productivity tips HERE I would love to connect on Facebook or Instagram Show notes available at www.andrealiebross.com/podcast25The Get a Grip Masterclass starting September 12th will teach you how to get a clear picture of each and every facet of your business, in just 5 20 minutes increments, so that you'll easily know what needs work or needs to change in order to get to that next level. Andrea will guide you through understanding the people, the marketing, the systems, the goals, the numbers (ugg)- all of it - in just 5 easy steps. Head to andrealiebross.com/getagrip2022 to register NOW.

Chat Guest Evan is the Founder of Caffeine Marketing and a small business investor. Caffeine Marketing makes profitable marketing easy for small companies. As an investor Evan helps small companies double and sometimes even triple their bottom line.   Chat Highlights What was the impetus for you founding Caffeine Marketing and why focus on small businesses? Why did you decide to become a Certified Storybrand Guide and what is the significance of the principles this Storybrand process teaches? What are some of the biggest mistakes leaders are making these days in terms of their marketing? What is the importance of spiritual discipline to your personal and professional life as a leader?   Get In Touch Learn more at caffeine.marketing. Connect with Evan  at https://www.linkedin.com/in/evan-knox/  See omnystudio.com/listener for privacy information.

This webinar features Chris Goldman, Certified StoryBrand Guide with bizmktg.com and Kyle Rhodes, Designer with bizmktg.com.Chris presents an overview of StoryBrand, the powerful messaging framework developed by author Donald Miller. Donald Miller's bestseller, "Building A StoryBrand: Clarify Your Message So Customers Will Listen" has helped thousands of companies clarify their messaging and grow. NOTE: Due to StoryBrand's copyright restrictions, we are not able to share a recording of that portion of our webinar. See information about our StoryBrand related services.Our design expert, Kyle Rhodes, shares 3 reasons why having good design is important to growing your brand online. Good design creates a strong and lasting first impression Good design communicates clearly. Good design creates brand recognition

My guest is Chris Goldman, a Certified StoryBrand Guide. Chris and I discuss five things every business owner should know about StoryBrand. StoryBrand is a marketing framework businesses and organizations can use to clarify their messaging. StoryBrand helps businesses find messages that potential customers are drawn to.