True To You with Ruby Marsh

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The True to You podcast by Life and Career Coach - Ruby Marsh, is your very own work bestie! Consider this show your go-to for practical wisdom for those on the path towards a meaningful career. With relatable, actionable content, we explore how you can take up more space in your life and be visib…

Ruby Marsh


    • Dec 9, 2024 LATEST EPISODE
    • every other week NEW EPISODES
    • 46m AVG DURATION
    • 193 EPISODES


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    Latest episodes from True To You with Ruby Marsh

    #193 – All the things you need to know about starting a podcast for your small business with Kim Kerton

    Play Episode Listen Later Dec 9, 2024 77:05


    Kim Kerton is the Founder of Good Side of the Bed, a boutique consulting firm that specialises in the education and strategic ideation of podcasting for brands, marketers and business owners With both Content and audience-first thinking, local and international cultural insights and positive impact through story-telling is at the heart as well as the ability to find the commercial potential in content. In this conversation, Kim and I discuss: Her journey starting a podcast "Build in public" as a strategy. What are the pros and con's and how she's warmed up to being more vulnerable The nuts and bolts around building a podcast and what to consider in the early days to make your show stand out Connect with Kim on LinkedIn: https://www.linkedin.com/in/kim-kerton/ Connect with Kim on Instagram: https://www.instagram.com/goodsideofthebed_/ Good Side of the Bed Website: https://goodsideofthebed.com.au/ Unemployed and Afraid Instagram: https://www.instagram.com/unemployedandafraid/ Watch Emails that Sell Masterclass on demand and learn how to sell through story-based emails that your audience will want to open Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram

    #192 – Money goals that match your values with Rebecca Mansfield of Fruitful Endeavours

    Play Episode Listen Later Nov 25, 2024 65:11


    Rebecca Mansfield is a self-confessed numbers nerd and has a personal interest in property. She chose to become a broker as hit a sweet spot between her passion for finance and love for helping people. With her accounting background, she's able to break down complex scenarios into clear, easy to understand, achievable steps for clients. In this conversation we explore: Growing up in rural Australia and how her childhood impacted her values How knowing your values helps you make sound financial decisions Building out your network as a business owner and how to make it feel less like sales How understanding your client's story is key to becoming a powerful service provider Connect with Rebecca on LinkedIn Fruitful Endeavours website Fruitful Endeavours Instagram Watch Emails that Sell Masterclass on demand and learn how to sell through story-based emails that your audience will want to open Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram

    #191 – A life without regret and saying yes to all the opportunities with artist Prudence De Marchi

    Play Episode Listen Later Nov 11, 2024 43:58


    Prudence De Marchi is a former Assistant Principal turned full-time artist. While on maternity leave, she found time to dedicate to her first passion – painting which she has built into thriving business since the birth of her son. Predominantly working with acrylics on canvas, Prudence is influenced by nature, architecture, design, music and fashion. She creates abstract paintings that vary from fervent strokes of colour to more controlled geometric and organic forms. Her works are currently available through private commission, website, Jumbled Online, Greenhouse Interiors and other stockist throughout Australia. Shop Prudence's artwork: https://www.prudencedemarchi.com/ Follow her on Instagram: https://www.instagram.com/prudence.demarchi.art/ Learn more about Creator Club business coaching and resources to help you in your marketing: Watch Emails that Sell Masterclass on demand and learn how to sell through story-based emails that your audience will want to open Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram

    #190 – Sharing your story is the key to growing an audience of people who care with brand and web designer Ashley Izsak

    Play Episode Listen Later Oct 24, 2024 59:56


    Ashley founded her design business as the culmination of her passions for business, elevated visual experiences and styling anything and everything. Stemming from her early days as a blogger, Ashley's work is deeply rooted in storytelling and shares her ever evolving story on Instagram at @ashleyizsak. In the past two years, Ashley has earned multiple accolades, including being featured on the cover of Ottawa Magazine. Website: https://www.ashizsakstudio.com/ Instagram personal: https://www.instagram.com/ashleyizsak/ Instagram business: https://www.instagram.com/ash.izsak.studio/ LinkedIn: https://www.linkedin.com/in/ashleyizsak/ Learn more about Creator Club business coaching and resources to help you in your marketing: Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram

    #189 – The pursuit of more or better in small business

    Play Episode Listen Later Oct 15, 2024 23:17


    Learn more about Creator Club business coaching and resources to help you in your marketing: Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram Get your copy of the 13 content prompts to build your world by clicking here https://www.creatorclub.link/our-philosophy

    #188 – How to do marketing that doesn't drain your soul with modern-day acupuncturist Dr Blanche Cruz

    Play Episode Listen Later Oct 10, 2024 59:26


    Blanche Cruz is a visionary business owner and a modern-day acupuncturist who has seamlessly integrated her extensive experience in the fitness industry with traditional Chinese medicine. With over 20 years in fitness, Blanche combines her expertise in exercise, nutrition, and holistic health to provide a comprehensive approach to wellness. As a dedicated mother of four daughters, Blanche balances her professional life with her role at home, bringing a nurturing and practical perspective to her work. In this conversation we explore: The lessons she took from the fitness industry into a completely new business Relatability and being a modern acupuncturist Social media strategy - with limited time and wanting to be present for family, how she stays consistent Connect with Blanche here: https://www.instagram.com/acupuncturebyblanche/ https://acupuncturebyblanche.com/ Learn more about Creator Club business coaching and resources to help you in your marketing: Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram Get your copy of the 13 content prompts to build your world by clicking here

    #187 – Marketing strategies that make sense for you and your business with Tahneé Sanders

    Play Episode Listen Later Sep 25, 2024 66:00


    Tahnée Sanders is the founder of The Strategy Studio and a former journalist turned Messaging Expert, Marketing Strategist, and Copywriter. She specialises in helping service-based business owners who feel overwhelmed by marketing to clearly communicate their value and charge what their expertise is worth. Through her approachable and realistic methods, Tahnée provides actionable strategies and compelling copywriting that empower entrepreneurs to connect with their ideal clients and run more enjoyable, profitable businesses. Connect with Tahnee: https://www.instagram.com/thestrategystudio/ https://www.linkedin.com/in/tahnee-sanders/ https://thestrategystudio.com.au/ Connect with Ruby and learn more about Creator Club and our work with service businesses: Learn more about Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram Get your copy of the 13 content prompts to build your world by clicking here

    #186 – Create somewhere they can go deeper into your business world (thoughts on email, podcasting and Substack)

    Play Episode Listen Later Sep 20, 2024 29:05


    A few thoughts on why having a long form place like email, podcasting, YouTube or Substack may be the secret to the engagement and community (and possibly even revenue) that so many of us desire in our business. Connect with Ruby and learn more about Creator Club: Get your copy of the 13 content prompts to build your world by clicking here Learn more about Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram

    #185 – Is this still the strongest form of marketing? with Bookkeeper and Nutrition Coach Amanda Findlay

    Play Episode Listen Later Sep 14, 2024 49:35


    From the front desks of doctor's surgeries to the owner of Complete Bookkeeping Concepts, Amanda's vision was clear: start my own business, set my hours, and embrace total flexibility. Despite the hectic pace, the flexibility to work around her family's schedule was invaluable. Fourteen years later, she has a team of 6 and in 2023, decided to pursue another passion - nutrition. In becoming a nutrition coach she opened up her books to one to one coaching with a mission to support business owners to be both financially fit, healthy in their mind and body. Connect with Amanda here: Bookkeeping: https://www.cbcbookkeeping.com.au/ Nutrition coaching: https://aboveaveragenutrition.com.au/services/ Connect with Ruby and learn more about Creator Club: Get your copy of the 13 content prompts to build your world by clicking here Learn more about Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram

    #184 – How to start thinking about your business like a world with John Marsh

    Play Episode Listen Later Sep 4, 2024 34:25


    Helping people to buy, without ‘selling' them, is the ultimate power. Clients engage in your service with pleasure. They are drawn to how your ‘business world' makes them feel. They are pulled in by their own desire, not pushed by marketing tactics. These are the principles of world building for business. Just released this week, 'Book of Worlds' is the ultimate guide to more creativity, fun, and revenue in your service business. Grab your copy by clicking here. In this conversation with John (my dear husband) we talk about his new book, what world building looks like for a service business, and some easy ways to get started so you can bring out your world in your marketing.

    #183 – I'm too old to start over

    Play Episode Listen Later Aug 24, 2024 13:13


    If you listen to this podcast, my guess is this ain't your first rodeo. You've probably changed careers at least once, pivoted or started a business at a time when most of your friends are at the height of their corporate careers. And that feeling of starting again, can be daunting to say the least. In this episode, I give my personal thoughts on being a business owner in a time where teenagers are making serious bank with YouTube or being an 'influencer' which can make you question whether you got what it takes. Connect with Ruby: Watch the replay any time: Build Your Unique Marketing Plan Get your copy of the 13 content prompts to build your world by clicking here Learn more about Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram

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    #182 – Using magic pills vs. body wisdom to help you thrive in business with Amy Lea

    Play Episode Listen Later Aug 16, 2024 59:48


    Amy Lea is a Leadership Coach, Business Mentor, Human Design & Astrology Educator, & Founder of My Constellation. Through her courses and programs, she helps business owners, CEOs and leaders work smarter, not harder, become more of who they really are and tap into their most aligned and enriching potential. In this conversation we dive into: • Success with short form (social media), to embarking on a new journey with podcasting • Human Design as a system of embodiment • Why body-led wisdom is foundational to you running a business • Clues we're showing up as our ‘not-self' up in business • Not forcing/timing offers & launching new things Use the special code TRUETOYOU10 for 10% off a human design report from Amy. Check out Amy's work here: Amy Lea Instagram: @amylea.co My Constellation Instagram: @myconstellation.co Amy Lea website: www.amylea.com.au My Constellation website: www.myconstellation.com.au  Connect with Ruby: Watch the replay any time: Build Your Unique Marketing Plan Get your copy of the 13 content prompts to build your world by clicking here Learn more about Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram

    #181 – Is the future intimate and exclusive offers or marketing?

    Play Episode Listen Later Aug 6, 2024 32:21


    Watch the replay anytime: Build Your Unique Marketing Plan Get your copy of the 13 content prompts to build your world by clicking here Learn more about Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram Resources: Robert Greene The Art of Seduction

    #180 – You can be introverted and market your business with Pooja Arshanapally of The Content Repurposer

    Play Episode Listen Later Jul 23, 2024 48:25


    Wouldn't marketing be easier if you could create once and then make multiple pieces of content from there? That's the dream right? Pooja Arshanapally is the owner of The Content Repurposer where she helps authors, thought leaders, content creators position themselves as experts by repurposing their previous content into different mediums. In this episode, we dive into how she works with clients to get the most out of their long form content whether it's a book, podcast or video. Pooja also shares her journey with entrepreneurship and how she's allowed her introversion to become a strength rather than hold her back. Hang out with Pooja and find out more about her work: Website: thecontentrepurposer.com Instagram: Resources to help you with marketing your small business: Get your copy of the 13 content prompts to build your world by clicking here Learn more about Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram

    #179 – The one thing people don't talk about that could really help your marketing

    Play Episode Listen Later Jul 14, 2024 17:57


    Get your copy of the 13 content prompts to build your world by clicking here Learn more about Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram

    #178 – We lift the lid on digital marketing in 2024 with Kaitlyn and Sarah from The Social Haus

    Play Episode Listen Later Jul 5, 2024 71:47


    Founded in 2020, The Social Haus is a boutique digital marketing agency led by Sarah Cutts and Kaitlyn Johnson providing services across email marketing, social media, Meta ads, website design and SEO strategies. In this episode, we dive into what they see working on Instagram in 2024, how to make the most out of paid ads (even some real talk on the numbers), what makes their business partnership work and where we need to go with personal brands if we want to see more engagement. Head over and give Kaitlyn and Sarah a follow: https://www.instagram.com/thesocialhaus_/ https://thesocialhaus.com.au/ _____ Get your copy of the 13 content prompts to build your world by clicking here Learn more about Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram

    #177 – Seeking truth and beauty in your work and the world

    Play Episode Listen Later Jun 28, 2024 42:06


    How we can navigate a highly digitised and overwhelming world in a way that allows us to be our most creative and benefit the people we want to world with? Get your copy of the 13 content prompts to build your world by clicking here Learn more about Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram

    #176 – Trusting your heart to create a life and business on your terms with Jeanne Poché of Ten Acre Woods

    Play Episode Listen Later Jun 20, 2024 87:51


    Jeanne Poché is a founder of Ten Acre Woods - a family-run endeavour by Jeremy, Jeanne, and their three daughters. They blend the artistry of nature with the joy of creating, forming a unique family-centered experience. Their mission is to nurture growth, confidence, wonder, and a sense of community through engaging online content and immersive on-site experiences. They have a very holistic approach to the way they live their life: raising children, following passions, providing financially - they all seem to blend into one another. For anyone that is contemplating big changes in their life or business, this episode is surely going to support you to move in the direction of your dreams. Where to find and follow Jeanne and her work: Ten Acre Woods Subscribe to Jeanne's Substack Jeanne's Instagram Dream Big Investment Group Learn more about Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram

    trusting terms poch acre woods creator club
    #175 – 3 Things we don't do in our business (that may surprise you)

    Play Episode Listen Later Jun 16, 2024 32:50


    On this podcast, I share a lot of examples of other business owners doing things differently, I thought it about time I pointed the spotlight back on us. If you want to throw out some of the 'norms' or ick tactics you're seeing when it comes to marketing and sales, this episode is for you. Learn more about Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram Amy Odell Substack (check out the comments) Tom Ford documentary

    surprise tom ford creator club
    #174 – The new creatives and becoming a 'Renaissance' woman with Roberta Vommaro

    Play Episode Listen Later Jun 8, 2024 61:57


    Roberta Vommaro Renaissance introvert, high-achiever and serial entrepreneur with a calling to support people in owning and celebrating ALL that they are. This is the third time Roberta's been on the show and today we dive deep in to the concept of being a 'Renaissance woman' and becoming a much more integrated and creative human in business or career. Website: https://robertavommaro.com/ Instagram: https://www.instagram.com/roberta.vommaro/ Find out more about Creator Club 1:1 business coaching by clicking here . Follow Ruby on Instagram Download the 'Six Emails You Need to Create More Vision and Sales' free guide HERE.

    #173 – Private luxury, exclusivity, 'tight' worlds and more freedom in your marketing

    Play Episode Listen Later May 30, 2024 59:07


    Learn more about Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram Amy Odell Substack (check out the comments) Tom Ford documentary

    #172 – The making of Kate & Kole with Sara Spence and Madalynne Clifton

    Play Episode Listen Later May 22, 2024 59:41


    Kate & Kole was founded in 2015 by two friends, Sara and Maddy, with the goal of creating sustainable, quality, design-led fine jewellery. What started as a side-project from a home studio in Newcastle, has evolved into a fully-fledged Australian-born ring concierge and jewellery brand, with signature collections, engagement and wedding suites and a custom jewellery design service. In this conversation, we dive into the story of Kate & Kole, how they build their business around their core values, creating a personalised experience through every touchpoint, building an amazing team, and their experience of raising a family alongside a growing business. Kate and Kole Website Kate and Kole Instagram Learn more about working with Ruby through Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram

    #171 – A simple content strategy so you're still marketing when life & business is crazy

    Play Episode Listen Later May 16, 2024 23:45


    Grab your journal and calendar of choice, and dive into this strategy with Ruby that will allow you to produce some content do keep up with marketing even when life and business get busy. Learn more about Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram

    #170 – Leaning into your point of difference & creative style with photographer Jemma Darling

    Play Episode Listen Later May 10, 2024 56:40


    Jemma Darling is a passionate creative and lover of visual arts who started her business journey nearly two decades ago with her husband. Always the one with a camera in hand it wasn't until a little over 2 years ago, that she decided to pursue a career in photography full-time. In a short time, Jemma's unique style which blends her love of the ocean had become sought after by local small business owners. In this conversation, we talk about finding your unique style as a creative in business, her small business journey, balancing a business and family, supporting your mental health as a mum and going all in on a passion and turning it into a viable business. Website: https://jemmadarling.com.au/ Instagram: https://www.instagram.com/jemmadarlingcreates/ Learn more about Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram

    #169 – What's your uniqueness factor? (and an update from our world)

    Play Episode Listen Later May 3, 2024 34:49


    How do you stand out in a crowded market? As Marty Neumeier would say ‘when everybody zigs, zag'. You go the opposite way to create a unique point of difference or what we'd call your 'uniqueness factor'. In this episode, we explore what it means to 'zag', when to start thinking about it and how you can define what that is for you. Mentioned in this episode: Marty Neumeier Hermes episode featured on the Acquired Podcast Buy Think Less Create More t-shirt Learn more about Creator Club and our 1:1 business coaching program Connect with Ruby on Instagram

    factor uniqueness creator club
    #168 – Following a vintage homewares dream with Alicia Doyle of Ramble Interiors

    Play Episode Listen Later Apr 25, 2024 68:11


    Alicia Doyle boasts over 17 years experience as an interior designer, spanning across residential and commercial design sectors both locally and abroad. At some point after the birth of her first child, she realised she'd outgrown the corporate environment, the volume of construction waste and fast pace of the commercial world. Alicia knew there had to be a better fit, and decided it was time to launch Ramble Interiors. In this conversation, we explore Alicia's story, her upbringing in rural NSW and the journey to following her heart and beginning Ramble. She shares her product development process and some of the less conventional ways she's created awareness around the brand which has seen her pieces featured around the world in residential and commercial settings. https://rambleinteriors.com.au/ https://www.instagram.com/rambleinteriors/ Learn more about how Creator Club and how our coaching & strategy can help you grow your business as a coach or consultant by clicking here Follow Ruby on Instagram - https://www.instagram.com/rubykmarsh/

    #167 – Why nostalgia is trending and creating obsessive fans through your content

    Play Episode Listen Later Apr 17, 2024 32:26


    Why are we so obsessed with nostalgic brands right now? What is it about their marketing that creates a certain feeling? Why do we 'have' to have what they're selling? Recently, I had the same questions and thought I'd take a deep dive into the content marketing strategy of one of my "so hot right now" brands - Cognilio Palm Beach to see what they're doing right, and why tapping into nostalgia is key. Cognilio Palm Beach makes a cheeky appearance in this episode which you can listen to after - Ep. 163 - The soft sell, seduction and spicing up your content Learn more about how Creator Club and how our coaching & strategy can help you grow your business as a coach or consultant by clicking here Follow Ruby on Instagram - https://www.instagram.com/rubykmarsh/

    #166 – Growing an award-winning podcast and having the confidence to speak up with Caitlin Judd

    Play Episode Listen Later Apr 12, 2024 58:37


    Caitlin is a founder, facilitator and coach and host of the award winning entrepreneurship podcast and community lady-brains. With a deep love for helping women find their purpose and confidence and over 10+ years experience in the media, branding, community and positive psychology space, Caitlin has helped to build multimillion-dollar businesses across Australia, US, Canada, Singapore and Europe. She is also the host of the Female Founder workshops on confidence, courage, strengths, brand and storytelling. In our conversation we dive into: Choosing the non-linear path and not having a clear vision for your career How working and living in Miami opened her eyes up to entrepreneurship Starting the LadyBrains podcast and it's phenomenal success Building your confidence to speak in public and share your story Finding the marketing medium that suits your personality You can connect with Caitlin here: www.caitlinjudd.com www.ladybrains.com https://www.instagram.com/caitjudd/ Learn more about how Creator Club and how our coaching & strategy can help you grow your business as a coach or consultant by clicking here Follow Ruby on Instagram - https://www.instagram.com/rubykmarsh/

    #165 – How to make marketing fun again (and is this why funnels aren't working?)

    Play Episode Listen Later Apr 5, 2024 34:28


    In this episode Ruby shares some research on the state of marketing, funnels and how we can make it fun again. Learn more about how Creator Club and how our coaching & strategy can help you grow your business as a coach or consultant by clicking here Follow Ruby on Instagram - https://www.instagram.com/rubykmarsh/

    marketing funnels creator club
    #164 – Death of the girl boss, relationship marketing and learning from Taylor Swift with Mary Margaret Skelly

    Play Episode Listen Later Mar 29, 2024 51:29


    Excited to welcome back Mary Margaret Skelly to the show for the third time and this time you get an insight into some of the behind the scenes conversations we have in our DM's. Mary Margaret has been in leadership advisory for 14 years, and have coached, interviewed and placed hundreds of leaders across industries. Today she works with professionals across industries as they seek to develop as leaders, grow into larger roles, plan major career shifts, and manage their energy. She also guide CEOs of startups and their leadership teams to work effectively together to drive rapid growth. In this conversation we dive into: How her coaching practice has changed post-pandemic and what her clients are focussed on most Taylor Swift's crazy schedule and moving away from girl boss era Gen Z and the influencer culture Energy, emotional fatigue, money and the recession Growing your business with relationship building Click here to learn more about Mary Margaret and her coaching ∙ Learn more about how Creator Club and how our coaching & strategy can help you grow your business as a coach or consultant by clicking here Follow Ruby on Instagram - https://www.instagram.com/rubykmarsh/

    #163 – The soft sell, seduction and spicing up your content

    Play Episode Listen Later Mar 19, 2024 28:11


    As a small business owner who's not a born and bred marketing expert, feeling like you constantly have to keep up with tactics to grow your audience is exhausting. At the same time, when we're putting out the the same content over and over it's easy to get board - am I right? So how do we stay inspired to keep marketing? What's a way to inject some fun into our work? In this episode, I'm sharing a strategy that will have you feel excited about creating content, through more experiential marketing that taps directly into how your market wants to feel and what they're buying right now. Mentioned in this episode: Art of Seduction by Robert Greene Coniglio Palm Beach Love Shack Fancy The Story of Lululemon by Chip Wilson • Learn more about how Creator Club and our coaching & strategy can help you grow your business as a coach or consultant by clicking here Follow Ruby on Instagram - https://www.instagram.com/rubykmarsh/

    #162 – Taking up space, self acceptance and building a creative career with Anneli Hansson

    Play Episode Listen Later Mar 11, 2024 69:39


    Anneli Hansson is an award-winning Brand strategist based out of Stockholm, Sweden. With her 20+ years of experience in Brand strategy, design thinking, and marketing she holds a unique position in the market. Throughout her career she's worked with international brands like Coca-Cola, Levi's, Polaroid, John Deere, and Volvo to innovative organic food brands from Sweden with a focus on sustainability. This is one of those rare conversations with a creative who has a depth of expertise, and equally unafraid to share openly about her career journey. From working inside large organisations in CBO and CMO roles, to running a boutique agency to branching out into teaching and coaching, Anneli is a clear example of someone who has done both the inner and outer work required to thrive as a creative in the modern economy. Connect with Anneli on Instagram: https://www.instagram.com/theannelihansson Website: https://www.annelihansson.com/ LinkedIn: https://www.linkedin.com/in/theannelihansson/ YouTube: https://www.youtube.com/@annelihansson5883 • Learn more about how Creator Club and our coaching & strategy can help you grow your business as a coach or consultant by clicking here Follow Ruby on Instagram - https://www.instagram.com/rubykmarsh/

    #161 – We're back baby! and doing things differently in 2024

    Play Episode Listen Later Mar 4, 2024 16:11


    Welcome back to the 2024 season of the True to You Podcast with Ruby Marsh. Last year I started to notice a shift happening in the worlds of many women in business. A shift that's exciting and empowering. Today I'm sharing what this discovery led me to realise about the podcast moving forward and the sorts of conversations (& doorways) I want it to open up for you in 2024 and beyond. Learn more about how Creator Club and our coaching & strategy can help you grow your business as a coach or consultant by clicking here Follow Ruby on Instagram - https://www.instagram.com/rubykmarsh/

    #160 – Decoding the body-mind connection to help you make money with ease (Part Two with Linda Helistö)

    Play Episode Listen Later Nov 8, 2023 72:16


    This is the second time we have Linda Helisto back on the show and this time we're diving into the world of money mindset and it's connection with our emotions, somatic response and the nervous system. Linda is a former IT startupper and Sales Executive who got tired of constantly working on the verge of burnout and hiding behind other people's dreams. Taking the leap to the unknown, she followed her life-long dream, leaving her life in Finland and moving into an RV on a small island in the wild and luscious Canadian Pacific Northwest. Studying and working alongside some of the greatest minds in modern stress research and body-mind science, she now coaches and advises high-performing executives and business owners on how they can take their business and performance to the next level. www.lindahelisto.com Instagram @lindahelisto LinkedIn @lindahelisto Listen to Linda's previous episode: Ep.157 - How to sell with ease and scale your business your way (Part One) Resources to help you in your business growth: Want help with your writing? Download our free guide "Story driven content prompts that connect with your audience" - CLICK HERE to grab yours Dive into the Creator Club Article Vault by clicking here Join the waitlist for our next intake into Creator Club and get 1:1 support to grow your business click here

    #159 – Three Unexpected Marketing Lessons from Beyonce's Renaissance Tour

    Play Episode Listen Later Oct 25, 2023 37:06


    As small business owners who are marketing our services, we can learn a lot from creatives in other industries. Today, I wanted to share three observations from watching Beyoncés recent Renaissance world tour blasted out across social media and how she squeezed every bit of juice out of marketing and selling this tour. To go deeper into character work check out these episodes: Ep. 127 - Thinking about your personal brand like designing a character Ep. 140 - Becoming more confident to bring out more of your 'character' Resources to help you in your business growth: Want help with your writing? Download our free guide "18 Copywriting Tips to juice up your content" - CLICK HERE to grab yours Dive into the Creator Club Article Vault by clicking here Learn more about Creator Club click here

    #158 – The fashion world, your spiritual practice and creative mentors with photographer Olga Poppius

    Play Episode Listen Later Oct 19, 2023 77:02


    Olga Poppius is a photographer, designer and mentor who has shot campaigns and editorials for multinational brands, and record companies, been published in ELLE, Vanity Fair, and Cosmopolitan. She's also had several art exhibitions all over the world from Japan, Russia, New York, and Europe. Creating a high-end portraiture business for celebrity clients and also normal everyday people and businesses. Learn more about Olga's work: Join Masters of Light: https://www.mastersoflightacademy.com - Use code RUBY for 500 Euro discount! Mentoring: https://www.olgapoppius.com/mentoring Instagram: https://www.instagram.com/olgapoppius/ Resources to help you in your business growth: Want help with your writing? Download our free guide "18 Copywriting Tips to juice up your content" - CLICK HERE to grab yours Dive into the Creator Club Article Vault by clicking here Learn more about Creator Club click here

    #157 – How to sell with ease and scale your business your way with Linda Helistö (Part One)

    Play Episode Listen Later Sep 18, 2023 59:53


    Linda is a former IT startupper and Sales Executive who got tired of constantly working on the verge of burnout and hiding behind other people's dreams. Taking the leap to the unknown, she followed her life-long dream, leaving her life in Finland and moving into an RV on a small island in the wild and luscious Canadian Pacific Northwest. Studying and working alongside some of the greatest minds in modern stress research and body-mind science, she now coaches and advises high-performing executives and business owners on how they can take their business and performance to the next level. www.lindahelisto.com Instagram @lindahelisto LinkedIn @lindahelisto Resources to help you in your business growth: Want help with your writing? Download our free guide "18 Copywriting Tips to juice up your content" - CLICK HERE to grab yours Dive into the Creator Club Article Vault by clicking here Join the waitlist for our next intake into Creator Club and get 1:1 support to grow your business click here

    #156 – Why trust is your most valuable currency in the digital age (and four ways to deepen it)

    Play Episode Listen Later Sep 9, 2023 36:26


    For several years, we've been told that we're in an attention economy - the more attention and engagement you get, the easier it is to 'win' in business. While you do need some feedback to show your marketing is resonating, gaining a lot of attention doesn't automatically result in more clients. The bigger question your audience is asking now is: "can I trust this person?". In this episode, we dive into four strategies to create more trust with your audience both online and offline so you become their first choice when they want to engage with your service like yours. Resources to help you in your business growth: Want help with your writing? Download our free guide "18 Copywriting Tips to juice up your content" - CLICK HERE to grab yours Dive into the Creator Club Article Vault by clicking here Join the waitlist for our next intake into Creator Club and get 1:1 support to grow your business click here

    #155 – Building your emotional intelligence to create the kind of success you want - with Nerida Bint

    Play Episode Listen Later Aug 30, 2023 53:59


    In this episode we're bringing back a past guest - Nerida Bint who has had a major transformation in her business and personal life since we spoke back in 2020. Nerida's work now centres around coaching woman and men in emotional intelligence so they can play bigger in their business and relationships. If you feel like your emotions are running you and you want a little more ease in your life you'll thoroughly enjoy this conversation. For more information on her work, you can connect with Nerida here: https://www.instagram.com/neridabint/ Resources to help you in your business growth: Want help with your writing? Download our free guide "18 Copywriting Tips to juice up your content" - CLICK HERE to grab yours Dive into the Creator Club Article Vault by clicking here Join the waitlist for our next intake into Creator Club and get 1:1 support click here

    #154 – Two beliefs that will radically change how you feel about selling your service

    Play Episode Listen Later Aug 17, 2023 27:23


    Today's episode is all about selling! I'm sharing two belief shifts that radically changed how I felt about selling in the last two years. Shifting these beliefs allows us trust the process and feel more confident next time you go to talk about your pricing or make offers to new clients. Want help with your writing? Download our free guide "18 Copywriting Tips to juice up your content" - CLICK HERE to grab yours Dive into the Creator Club Article Vault by clicking here Join the waitlist for our next intake into Creator Club and get 1:1 support click here

    #153 – How do I actually 'find my voice' and transform my writing or speaking?

    Play Episode Listen Later Aug 12, 2023 22:30


    What if instead of trying to find your voice was not a mysterious process but something you find by using it? In this conversation, Ruby shares 3 tools that will help you discover your unique voice whether you're looking to write or speak more. Want help with your writing? Download our free guide "18 Copywriting Tips to juice up your content" - CLICK HERE to grab yours Learn more about how you can grow your service business through Creator Club Business Coaching Membership by clicking here

    #152 – What nobody talks about when it comes to a magnetic personal brand

    Play Episode Listen Later Aug 3, 2023 34:37


    When we think about personal brand it's easy to think that it's all about the look and feel, but compelling personal brands or compelling characters go much deeper. In this conversation, Ruby shares 3 things you can start to bring in to your personal brand so you're more magnetic to your audience. Want help with your writing? Download our free guide "18 Copywriting Tips to juice up your content" - CLICK HERE to grab yours Learn more about how you can grow your service business through Creator Club Business Coaching Membership by clicking here

    #151 – How to become confident on camera (including some less common things you'll hear)

    Play Episode Listen Later Jul 27, 2023 30:41


    Who would have thought that a decade ago being able to pick up your phone and talk to it like you're talking to a room of people would become a key skill for marketing your business? Well here we are, and despite the introduction of Threads, video ain't going away anytime soon. In this episode, Ruby debunks 3 myths around what you need to feel more confident on camera. These aren't quick "hacks" but if you do practice them, I guarantee your videos will become more interesting and engaging. Want help with your writing? Download our free guide "18 Copywriting Tips to juice up your content" - CLICK HERE to grab yours Learn more about how you can grow your service business through Creator Club Business Coaching Membership by clicking here

    #150 – How to build a team around your business vision with Kate Histon-Behrend

    Play Episode Listen Later Jul 21, 2023 63:28


    Today we have Kate Histon-Behrend back on the podcast. Kate joins us to share her insights around leading a team and setting up an exit strategy to step out of running her dance studio full-time and then eventually selling it. Kate is a keynote Speaker, mindset & leadership coach for dance studios and dancers, dance adjudicator and now newly retired studio owner of 23 years. We featured Kate's story on the podcast back in Ep.106 which you can listen to HERE Connect with Kate here on Instagram or her website. Learn more about how you can grow your service business through Creator Club Business Coaching Membership by clicking here

    #149 – The life-changing, business transforming power of your relationships and network

    Play Episode Listen Later Jul 14, 2023 34:03


    What would your business be without your relationships? Maybe this gives you a clue: We refer clients to people we trust, first. And for service businesses having a strong referral network is one of the best ways to keep clients flowing to you no matter what's happening - whether that's algorithm updates or increases in ad costs. In this weeks LIVE, we're talking about the wildly positive benefits of building relationships around your business with good old fashioned networking. I also share a few tips on how you find people if you're ready to get to work (this bit might surprise you!) These LIVE conversations every week on Tuesday's at 12pm AEST over on Instagram. Learn more about how you can grow your service business through Creator Club Business Coaching Membership by clicking here

    #148 – How to stop overthinking your marketing and create consistent content

    Play Episode Listen Later Jul 5, 2023 36:51


    Because we spend a lot of time online we've come to see content as the holy grail of marketing But when we overthink it we use energy, we don't say what we need to say or we get stuck on the analytics. So how we shift from overthinking to producing? In this recent LIVE Q&A, Ruby shares a simple exercise you can follow along with to help you understand why you're overthinking the process and some strategies to become consistent again. These LIVE conversations every week on Tuesday's at 12pm AEST over on Instagram. Want help with your writing? Download our free guide "18 Copywriting Tips to juice up your content" - CLICK HERE to grab yours Learn more about how you can grow your service business through Creator Club Business Coaching Membership by clicking here

    #147 – Adding personality to your content (even if you feel like you're an introvert)

    Play Episode Listen Later Jun 27, 2023 34:34


    Taken from a recent LIVE conversation, Ruby shares some ways you can think about giving your content personality and energy without having to totally change yourself - by amplifying what's already interesting and unique about you. I had a blast doing this, and we'll be doing this every week on Tuesday's at 12pm AEST over on Instagram - follow here @rubykmarsh to join us. Get clear on your marketing strategy with our Creator Club 10 Point Marketing checklist - CLICK HERE to download Learn more about how you can grow your service business through Creator Club Business Coaching Membership by clicking here

    #146 – Elevate your marketing strategy with paid advertising with Melissa Maulini

    Play Episode Listen Later Jun 23, 2023 54:04


    Melissa Maulini is a sought-after Digital Marketer, Ad Strategist, Founder of Defined Media Co. and the Fractional CMO of The Darin Olien Show. Her brand offers a team-oriented approach to marketing for start-up companies in the e-commerce, wellness, sustainability and tech space, where she creates tailored campaigns to support her clients' needs. In this conversation we talk about: Melissa's story and how she went from a completely different career in paediatrics to becoming wildly obsessed with social media marketing and now paid advertising The 3 things you need for a strong foundation in organic content before you leap into paid advertising What to expect with paid advertising in 2023 When to start thinking about paid as a small business Building an email list through paid advertising Check out Melissa's website here and Instagram here. Get clear on your marketing strategy with our Creator Club 10 Point Marketing checklist - CLICK HERE to download Learn more about how you can grow your service business through Creator Club Business Coaching Membership by clicking here

    #145 – What I've learned about overcoming fear and increasing your visibility as a business owner

    Play Episode Listen Later Jun 14, 2023 21:46


    In this LIVE we focus on simple strategies and mindset shifts you can try on to make ‘being visible' a little easier. I had a blast doing this, and we'll be doing this every week on Tuesday's at 12pm AEST. Get clear on your marketing strategy with our Creator Club 10 Point Marketing checklist - CLICK HERE to download Learn more about how you can grow your service business through Creator Club Business Coaching Membership by clicking here

    #144 – Giving yourself permission to not be like everyone else with small business lawyer Emilia Cardillo

    Play Episode Listen Later Jun 8, 2023 72:31


    Following on from our last episode with Amy Bowe, today I have Emilia Cardillo back on the podcast to share her own journey of supercharging her personal and business brand over the last couple of years. She's the lawyer that makes legal stuff easy to understand so you feel confident in your business and where you're headed. This is a really fun conversation, not only do you get a behind the scenes look of Emilia's world, but you also get to see how bringing in more of your personality to your work isn't scary and can actually be a powerful asset to your business. If you're part of Creator Club, this is one of the key transformations we help service professionals with. It takes some time and a lot of courage but if you're interested in building a unique business we believe it's essential in the modern economy. GRAB YOUR TICKET to the Flourish and Thrive Event for Newcastle Business Owners - Wednesday 28th June Connect with Emilia here: https://cardillolaw.com.au/ Or Instagram HERE Listen to more of Emilia's story from Ep.47 "Emilia Cardillo shares her experience of stepping out of the box as a lawyer" HERE Get clear on your marketing strategy with our Creator Club 10 Point Marketing checklist - CLICK HERE to download Learn more about how you can grow your service business through Creator Club Business Coaching Membership by clicking here

    #143 – How bringing out her character helped her create a unique business in the fitness industry with Warrior School founder Amy Bowe

    Play Episode Listen Later May 25, 2023 69:38


    Amy Bowe is the Creator of Warrior School. She offers 14 years of experience in coaching, nutrition, hormonal health, and training, helping 1000's of women redefine themselves through coaching and training so they can live life on their OWN terms. Amy believes that the relationship you have with yourself and your body is the most important relationship you'll ever have. In this conversation, we explore: The connection between Amy's backstory and how Warrior School came to be Why parts of your backstory are key to a character-driven business How helping women become strong allows them to transform their life as a whole How she was thinking about personal brand before she understood character-building What you need to have in place before you start going deeper with character The role trends play in her work How world building allows her to create a unique service offering for a specific client Connect with Amy and learn more about Warrior School here: https://warriorschool.co/ https://www.instagram.com/amykatebowe/ Get clear on your marketing strategy with our 10 Point Marketing checklist - CLICK HERE to download Learn more about how you can grow your service business through Creator Club Business Coaching Membership by clicking here

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