Podcast appearances and mentions of George Lois

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Best podcasts about George Lois

Latest podcast episodes about George Lois

RitaCast
S07E130 Fidelidad vs Lealtad: ¿Por qué tu marca no necesita fans ciegos?

RitaCast

Play Episode Listen Later Apr 29, 2025 18:23


En este episodio del RitaCast 130, desmenuzamos por qué el verdadero reto en marketing hoy no es pedir fidelidad ni exigir lealtad, sino justificar tu valor todos los días. A través de 5 verdades incómodas, historias reales y referencias de grandes como George Lois, te invito a repensar cómo construir marcas que no dependan de fans ciegos, sino de clientes leales de verdad. Además, si estás escuchando esto a fines de abril 2025, te invito al evento “El Arte de Emprender: Estrategias para Aumentar tus Ventas”, organizado por Lofwork y Tiendanube, donde voy a estar como speaker. Será el jueves 15 de mayo en el Olá Hotel de Providencia. Más detalles acá: http://www.toliv.com/eventos/chile/providencia/el-arte-de-emprender-16206  

Print Is Dead. (Long Live Print!)
David Granger (Editor: Esquire, GQ, more)

Print Is Dead. (Long Live Print!)

Play Episode Listen Later Mar 28, 2025 73:45


A MAN AT HIS F*#KING BEST—While several interesting themes have surfaced in this podcast, one of the more unexpected threads is this: Nearly all magazine-inclined men dream of one day working at Esquire. Some women, too.Turns out that's also true for today's guest, which is a good thing because that's exactly what David Granger did.“But all this time I'd been thinking about Esquire, longing for Esquire. It'd been my first magazine as a man, and I'd kept a very close eye on it.”Unless you're old enough to remember the days of Harold Hayes and George Lois, for all intents and purposes, David Granger IS Esquire. And in his nearly 20 years atop the masthead, the magazine won an astounding 17 ASME National Magazine Awards. It's been a finalist 72 times. And, in 2020, Granger became a card-carrying member of the ASME Editors Hall of Fame.When he arrived at Hearst, he took over a magazine that was running on the fumes of past glory. But he couldn't completely ignore history. Here, he pays homage to his fellow Tennessean, who ran Esquire when Granger first discovered it in college.“What Phillip Moffitt did was this magical thing that very few magazine editors actually succeed at, which is to show their readers how to make their lives better. And while he's doing that, while he is providing tangible benefit, he also coaxes his readers to stay around for just amazing pieces of storytelling—or amazing photo displays or whatever it is—all the stuff that you do because it's ambitious and because it's art.”Upon taking over at Esquire, Granger's instinct was to innovate—almost compulsively. Over the years, he's introduced some of print's most ambitious (and imitated) packaging conceits: What I've Learned, Funny Joke from a Beautiful Woman, The Genius Issue, What It Feels Like, and Drug of the Month, as well as radical innovations like an augmented reality issue, and the first print magazine with a digital cover.Over and over, those who've worked with Granger stress his sense of loyalty. Ask any of his colleagues and you'll hear a similar response: “David Granger is one of the finest editors America has ever produced. He also happens to be an exceptionally decent human being.”At his star-studded going-away party after being let go by Hearst in 2016, Granger closed the evening with a toast that said it all: “This job made my life, as much as any job can make anybody's life. It had almost nothing to do with me. It had everything to do with what you guys did under my watch. I've done exactly what I wanted to do—the only thing I've ever wanted to do—for the last 19 years. I'm the luckiest man in the world.”We talked to Granger about retiring some of Esquire‘s aging classics (Dubious Achievements, Sexiest Woman Alive), his surprising and life-changing Martha Stewart Moment, and what really went wrong with the magazine business.—This episode is made possible by our friends at Commercial Type and Freeport Press. A production of Magazeum LLC ©2021–2025

Copymelo
5 consejos TOP de GEORGE LOIS para COPYWRITERS

Copymelo

Play Episode Listen Later Mar 12, 2025 4:55


Analizamos los 5 consejos altamente persuasivos que George Lois da a sus alumnos cada vez que imparte su formación.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

The Exposed Negative
#70 - Fireside w/ Tom & Greg

The Exposed Negative

Play Episode Listen Later Oct 1, 2024 38:43


In this episode, Tom and Greg dive into the future of cloud-based photography, comparing innovative tools like Frame.io and Capture One. They share personal tips on organizing RAW files, discuss the latest trends in camera technology, and reflect on how software is reshaping the photography world Thank you for listening to The Exposed Negative Podcast. Running this podcast takes a lot of time and effort, and we hope you have found it helpful and interesting. If you would like to support us by buying us a beer or coffee, or by helping with the running costs of the show, we would greatly appreciate it. Please consider signing up for our Patreon (https://www.patreon.com/exposednegative) or making a one-time donation through PayPal (https://www.paypal.me/exposednegative). Thank you for your support! Here are the shownotes; Fragile Beauty Exhibition - https://www.vam.ac.uk/exhibitions/fragile-beauty-photographs-from-the-sir-elton-john-and-david-furnish-collection Tim Hetherington Exhibition - https://www.iwm.org.uk/events/storyteller-photography-by-tim-hetherington morning/positive affirmations - https://www.bbc.co.uk/teach/moodboosters/articles/zfk346f Book - The Hidden Messages in Water - Masaru Emoto: https://amzn.to/4e0HTmT Austin Kleon - Show your work - https://amzn.to/4e2r1w4 Hegarty on Creativity: There are No Rules **-** https://amzn.to/47lnrLH Photographers Playbook - https://amzn.to/475YqDZ Whatever you think think the oppositie by Paul Arden - https://amzn.to/3XiciHT Damn Good Advice for people with talent by George Lois - https://amzn.to/3yT3i2H Predatory thinking: A Masterclass in Out-thinking the Competition by Dave Trott - https://amzn.to/3XjbSB8 Fuck being humble by Stefanie Sword-Williams - https://amzn.to/4dDHC9H

The Retail Pilot
Tommy Hilfiger: The Blueprint for Building an Inclusive Global Brand

The Retail Pilot

Play Episode Listen Later Mar 12, 2024 36:12


On this Flight of The Retail Pilot Ken speaks with LEGEND, Tommy Hilfiger, Principal Designer, Tommy Hilfiger Global.Uplifting and inspiring consumers since 1985, Tommy Hilfiger has pioneered one of the world's most recognized premium lifestyle brands. With Hilfiger's vision and leadership as Principal Designer, his eponymous brand celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men's, women's and kids' sportswear, denim, accessories, and footwear.Hilfiger's career in fashion began when he was a high school student in 1969 — opening his first store, People's Place, in his hometown of Elmira, New York. A decade later, he moved to Manhattan to pursue a career in fashion design, before launching his namesake brand with a single menswear collection. Since then, global retail sales of TOMMY HILFIGER products have grown to reach approximately $9.1 billion in 2022, powered by more than 16,000 associates worldwide — present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com.Hilfiger has a longstanding passion for philanthropy and making the world a better place for future generations. Through the global TommyCares organization, the brand supports various international initiatives and charities like Save the Children, the World Wildlife Fund and Fashion Minority Alliance. Hilfiger currently sits on the Board of Next for Autism. Through the Tommy Hilfiger Fashion Frontier Challenge and People's Place Program, the brand is also making strides in its ambitious vision to create fashion that Wastes Nothing and Welcomes All – which actively focuses on topics such as social and environmental sustainability, diversity, and inclusivity in fashion and beyond.Diverse achievements in business and fashion have earned Hilfiger numerous distinguished awards including the CFDA's prestigious Geoffrey Beene Lifetime Achievement Award in 2012, British GQ's Design Legend of the Year in 2020, BFC's Outstanding Achievement Award in 2021 and WWD's John B. Fairchild Honor for Lifetime Achievement in 2022. Hilfiger's life and career have been chronicled in his memoir, American Dreamer, published in November 2016 — reflecting his experiences in the fashion industry from the last 35-plus years. Recounting his early childhood and formative years, it explores the setbacks, triumphs, and sheer determination that drove him to build a multi-billion-dollar global brand.Key takeaways from this interview include:Tommy Hilfiger's Background: Tommy Hilfiger began his journey in retail and design at a young age, starting his own business at 18 years old by opening a retail store -People's Place - selling jeans in 1969. This venture eventually led him to designing and creating products for his stores, culminating in the establishment of his own brand.Innovative Store Concepts: Hilfiger's early stores, particularly People's Place, were not just retail outlets but cultural hubs influenced by music and fashion. They offered a variety of products, hosted band practices, and provided an immersive experience for customers, aligning with the youth culture of the time.Cultural Influences on Brand Identity: Hilfiger aimed to differentiate his brand from traditional preppy styles by infusing it with elements of music, particularly hip-hop, and embracing a more inclusive approach to fashion. This cultural fusion helped establish the personality of the Tommy Hilfiger brand.Disruptive Advertising Strategy: The Hangman ad campaign, conceived by advertising executive George Lois, was a bold and disruptive move that garnered attention for the brand. Despite initial criticism, the controversial campaign succeeded in sparking conversation and establishing Tommy Hilfiger as a distinctive player in the fashion industry.Strategic Partnerships and Growth: Strategic partnerships, such as those with Marjani International and later with Silas Chao and Lauren Stroll, played a crucial role in the brand's growth and expansion. These partnerships facilitated strategic decisions like expanding into Europe and launching successful product lines such as fragrances, contributing to the brand's success and eventual IPO.Archives and Relevance: Both Tommy Hilfiger and Karl Lagerfeld emphasized the importance of going back to fashion archives and making past designs relevant for today's market. This approach ensures a timeless appeal while staying fresh.Strategic Partnerships: The acquisition by Apex and subsequent sale to PVH provided strategic opportunities for Tommy Hilfiger's brand growth. Apex helped in repositioning the company, while PVH's ownership of other brands like Calvin Klein created synergies beneficial for both.Brand Positioning: The positioning of Tommy Hilfiger's brand differs between the US and Europe. Understanding regional customer preferences and pricing strategies is crucial for successful brand positioning.Design Process: Tommy Hilfiger's use of technology, such as 3D design, and the centralization of its design team in Europe contribute to a more efficient and precise design process. This enables faster response to market trends and ensures product quality.Marketing and Brand Communication: The brand utilizes a mix of influencer collaborations, celebrity endorsements, and unique marketing campaigns to amplify its brand message. Embracing digital technologies like augmented reality and exploring AI's potential are also part of the brand's forward-thinking approach to marketing.

The Retrospectors
I Want My MTV

The Retrospectors

Play Episode Listen Later Mar 1, 2024 12:07


Mick Jagger, Madonna, and David Bowie were amongst the megastars who participated in the ‘I Want My MTV!' campaign which debuted on 1st March, 1982; credited for getting music television to a sustainable number of cable providers and thereby kickstarting a whole genre: the music video.  Ad guru George Lois had come up with the slogan, inspired by an earlier cereal commercial he'd worked on. The promotion hit such a nerve with Generation X that it even made it into a hit single, when Dire Straits and Sting sang ‘I Want My MTV' in ‘Money For Nothing'.  In this episode, Arion, Rebecca and Olly explain why the music and cable industry both needed persuading of the merits of taking the new channel; consider why adopting the segregated playlists approach of American popular radio was a mis-step for the originators of the network; and reveal why so many British artists played a role in the early days of the playlist… Further Reading: ‘How MTV changed pop music and TV forever - but it all began in cramped room above deli' (Mirror, 2021): https://www.mirror.co.uk/tv/tv-news/how-mtv-changed-pop-music-24659108 ‘George Lois Dead: Icon of Ads & Magazines Popularized ‘I Want My MTV'' (The Hollywood Reporter, 2022): https://www.hollywoodreporter.com/lifestyle/lifestyle-news/george-lois-dead-icon-ads-magazine-i-want-my-mtv-1235266407/#! ‘I Want My MTV' (MTV, 1982): https://www.youtube.com/watch?v=AGZSWdh17l0 We'll be back on Monday - unless you join

Designer Sketches
Paul Rand's Thoughts on Design: What was he thinking? (#3)

Designer Sketches

Play Episode Listen Later Jul 31, 2023 63:28


Paul Rand and his work have been much discussed and extolled: Thoughts on Design has been called “a manifesto” and “a bible on modern graphic design.” When Steve Jobs hired him to design the logo for NeXT Computer in 1986, he called him “the greatest living graphic designer.” In a speech honoring Rand (at which he was present), George Lois of Esquire magazine said, “Every art director and graphic designer in the world should kiss his ass.”In the introduction to Thoughts on Design, Paul Rand acknowledges that “many writers and philosophers… have helped to crystalize my thinking.” He calls out John Dewey and Roger Fry in particular. He also refers to some characters from ancient Greece and Rome, including Polykleitos, Vitruvius, and Plato. Who were these Rand influencers? And what insights might they offer today's designer?As I re-read this exposition of Rand's principles, I wasn't finding a lot of relevance to my work today — but then, I'm not an art director or graphic designer — so I decided to go a level deeper, reading source material from Dewey and Fry and revisiting ancient works, to see what I could take away from these influencers. In doing so, I explore questions like: How far back does the idea of “form follows function” go? What do we find so fascinating and instructive about the proportions of the human body? How does Plato's views on the early education of philosophers relate to the role of humor in design?I hope you'll join me on this alternative approach to learning from this towering figure of design history.Outline* The Beautiful and the Useful (1:54)* Fascination with human proportion (18:03)* Confusing things (28:38)* Takeaways* Role of humor (48:37)* Tell the story of your solution (52:17)* Be present at the point of execution (58:36)* Conclusion (61:48)References* Thoughts on Design book (Goodreads)* Paul Rand book by Steven Heller (Goodreads)* Polykleitos (Wikipedia)* Vitruvius (Wikipedia)* Art as Experience by John Dewey (Amazon)* Transformations by Roger Fry (Google Books)* A Theory of User Delight: Why Usability Is the Foundation for Delightful Experiences (Nielsen Norman Group)* How old is the practice of User Experience Design? (HEY World) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designersketches.substack.com

Print Is Dead. (Long Live Print!)
Walter Bernard (Designer: New York, Time, Fortune, more)

Print Is Dead. (Long Live Print!)

Play Episode Listen Later May 26, 2023 61:16


When your business partner is Milton Glaser, the most celebrated designer in the world, what does that mean for you? If you're Walter Bernard, today's guest, you accept it as the gift it is, and then you go out and make yourself an extraordinary career. _____ Here's three things you need to know about Walter Bernard: 1) He was the founding art director of New York magazine, 2) he once produced a top-secret overhaul of Time magazine, and later became its art director, and 3), along with Glaser, he's designed or redesigned over 100 publications around the world. _____ And Bernard is happy to talk about working in Glaser's shadow: _____ “Milton was extraordinary in his capacity to work, and work quickly, and work brilliantly. And, there was no competition there. I was just kind of a student. And even though we worked together at New York, and I was the art director and he was design director, there was no question that he was the mentor and also the lead.” _____ But as we all know, magazine making is among the most collaborative pursuits in the world. As Gloria Steinem wrote in the foreword of Mag Men, Bernard's and Glaser's career retrospective monograph, “There is something about word and visual people sitting together in a room, riffing off each other's ideas like jazz musicians, arguing and coming up with a result that no one of us would have imagined on our own. It's as much a proof of freedom as laughter, which is also a mark of editorial meetings.” _____ As Bernard says, “On its most fundamental level, a magazine is a collection of energy and information.” That's his wheelhouse. Collaboration is where Walter lives. _____ His secret weapon is his calming and confident presence, along with a Rolodex of the greatest photographers and illustrators around—priceless skills for a usually frenzied and chaotic line of work. _____ We talked to Walter about working with George Lois at the height of his powers, the time he and Glaser were redesigning competing newsweeklies just a few feet away from each other, and about the thrilling late-night knocks on his door every Sunday in the late 70s.

Print Is Dead. (Long Live Print!)
David Granger (Editor: Esquire, more)

Print Is Dead. (Long Live Print!)

Play Episode Listen Later May 12, 2023 73:29


We're 18 episodes into this podcast, and while several interesting themes have surfaced, one of the more unexpected threads is this: Nearly all magazine-inclined men dream of one day working at Esquire. (Some women, too). _____ Turns out that's also true for today's guest. Which is a good thing because that's exactly what David Granger did. _____ “But all this time I'd been thinking about Esquire, longing for Esquire. It'd been my first magazine as a man, and I'd kept a very close eye on it.” _____ Unless you're old enough to remember the days of Harold Hayes and George Lois, for all intents and purposes, David Granger IS Esquire. And in his nearly 20 years atop the masthead, the magazine won an astounding 17 ASME National Magazine Awards. It's been a 72-time finalist. And, in 2020, Granger became a card-carrying member of the ASME Editors Hall of Fame. _____ When he arrived at Hearst, he took over a magazine that was running on the fumes of past glory. But he couldn't completely ignore history. Here, he pays homage to his fellow Tennessean, who ran Esquire when Granger first discovered it in college. “What Phil Moffitt did was, he did this magical thing that very few magazine editors actually succeed at, which is to show their readers how to make their lives better. And while he's doing that, while he is providing tangible benefit, he also coaxes his readers to stay around for just amazing pieces of storytelling or amazing photo displays or whatever it is All the stuff that you do, because it's ambitious and because it's art.” _____ Upon taking over at Esquire, Granger's instinct was to innovate—almost compulsively. Over the years, he's introduced some of print's most ambitious (and imitated) packaging conceits: What I've Learned, Funny Joke from a Beautiful Woman, The Genius Issue, What It Feels Like, and Drug of the Month, as well as radical innovations like an augmented reality issue, and the first print magazine with a digital cover. _____ Over and over, those who've worked with Granger stress his sense of loyalty. Talk to any of his colleagues and you'll hear a similar response: “David Granger is one of the finest editors America has ever produced. He also happens to be an exceptionally decent human being.” _____ At his star-studded going-away party after being let go by Hearst, Granger closed the evening with a toast that said it all: “This job made my life as much as any job can make anybody's life. It had almost nothing to do with me. It had everything to do with what you guys did under my watch. I've done exactly what I wanted to do—the only thing I've ever wanted to do—for the last 19 years. I'm the luckiest man in the world.” _____ We talked to Granger about retiring some aging Esquire classics (like Dubious Achievements and Sexiest Woman Alive), his surprising and life-changing Martha Stewart Moment, and what really went wrong with the magazine business.

Under the Influence from CBC Radio
When You've Got It, Flaunt It: The George Lois Story

Under the Influence from CBC Radio

Play Episode Listen Later Feb 26, 2023 27:47


In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea. Hosted on Acast. See acast.com/privacy for more information.

Paint The Medical Picture Podcast
Newsworthy Month of Fraud, Waste, and Abuse, Trusty Tip on Mental Health Codes, and George Lois' Spark

Paint The Medical Picture Podcast

Play Episode Listen Later Feb 22, 2023 22:12


Welcome to the Paint The Medical Picture Podcast, created and hosted by Sonal Patel, CPMA, CPC, CMC, ICD-10-CM. Thanks to all of you for making this a Top 15 Podcast for 2 Years: https://blog.feedspot.com/medical_billing_and_coding_podcasts/ Sonal's 8th Season starts up and Episode 8 features her Newsworthy updates for the month's fraud, waste, and abuse cases. Trusty Tip features Sonal's compliance recommendations for mental health codes. Spark inspires us all to reflect on creativity based on the inspirational words of George Lois. Thanks to Advanced Coding Services, LLC: Website: https://advancedcodingservices.com/ Paint The Medical Picture Podcast now on: Anchor: https://anchor.fm/sonal-patel5 Spotify: https://open.spotify.com/show/6hcJAHHrqNLo9UmKtqRP3X Apple Podcasts: https://podcasts.apple.com/us/podcast/paint-the-medical-picture-podcast/id1530442177 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8zMGYyMmZiYy9wb2RjYXN0L3Jzcw== Amazon Music: https://music.amazon.com/podcasts/bc6146d7-3d30-4b73-ae7f-d77d6046fe6a/paint-the-medical-picture-podcast Breaker: https://www.breaker.audio/paint-the-medical-picture-podcast Pocket Casts: https://pca.st/tcwfkshx Radio Public: https://radiopublic.com/paint-the-medical-picture-podcast-WRZvAw Find Paint The Medical Picture Podcast on YouTube: https://www.youtube.com/channel/UCzNUxmYdIU_U8I5hP91Kk7A Find Sonal on LinkedIn: https://www.linkedin.com/in/sonapate/ And checkout the website: https://paintthemedicalpicturepodcast.com/ If you'd like to be a sponsor of the Paint The Medical Picture Podcast series, please contact Sonal directly for pricing: PaintTheMedicalPicturePodcast@gmail.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sonal-patel5/message Support this podcast: https://anchor.fm/sonal-patel5/support

A Photographic Life
A Photographic Life - 240: Plus Kieran Dodds

A Photographic Life

Play Episode Listen Later Dec 7, 2022 20:22


In episode 239 UNP founder and curator Grant Scott is in his shed reflecting on respecting copyright, those that support you, the passing of George Lois and Allan Porter and photography baseball cards. Plus this week, photographer Kieran Dodds takes on the challenge of supplying Grant with an audio file no longer than 5 minutes in length in which he answer's the question ‘What Does Photography Mean to You?' Kieran Dodds was born in 1980 and describes himself as a non-fiction photographer. After studying Zoology at university he trained at the Herald newspaper group in Glasgow, picking up national and international awards. His first self-assigned story The Bats of Kasanka received 1st prize in the World Press Photo awards and a Winston Churchill Travel Fellowship then allowed him to document Tibetan culture in flux, as pastoral nomads were resettled in highland China, resulting in the body of work titled The Third Pole. On his return home Dodds focused on political upheaval using the landscape to consider depictions and realities of Scottish identity through the centuries to create Land of Scots. Most recently he has been exploring the major role of spiritual beliefs in the global conservation movement, funded by the Royal Photographic Society Environmental bursary. His first book Gingers was published in 2020 and his work has featured in the New York Times, GEO, Financial Times, La Repubblica, Die Zeit, Wall Street Journal, New Scientist, Sunday Times Magazine and National Geographic. He lives in Edinburgh with his wife Caz and twin daughters Ada and Isobel. He is represented by Panos Pictures, London. www.kierandodds.com Dr. Grant Scott is the founder/curator of United Nations of Photography, a Senior Lecturer and Subject Co-ordinator: Photography at Oxford Brookes University, Oxford, a working photographer, documentary filmmaker, BBC Radio contributor and the author of Professional Photography: The New Global Landscape Explained (Routledge 2014), The Essential Student Guide to Professional Photography (Routledge 2015), New Ways of Seeing: The Democratic Language of Photography (Routledge 2019). His film Do Not Bend: The Photographic Life of Bill Jay was first screened in 2018 www.donotbendfilm.com. He is the presenter of the A Photographic Life and In Search of Bill Jay podcasts. © Grant Scott 2022

Lochhead on Marketing
165 16 Learnings From Marketing Legend George Lois

Lochhead on Marketing

Play Episode Listen Later Nov 30, 2022 31:20


The Wall Street Journal says, “George Lois is the one the only prodigy or fathead, founder of agencies, creator of Legends, George Lewis is a genuine advertising superhero”. George Lois is well known if not famous for designing culture, changing cover images for Esquire magazine, and his “call your cable company and tell them I want my MTV”. That campaign made the music video category and made MTV the Category King. In his life and career, he broke every rule, created legendary categories and brands, and he did it in a brash, bold, exciting way. Sadly, we recently lost this legend at 91 years old. George Lois died just three months after his beloved wife, Rosemary died. And he is one of my heroes, a man that so many of us in marketing owe so much. And yet, most young people in entrepreneurship, marketing and creative endeavors and design. Don't really know of him. But if you've ever done anything in entrepreneurship in category design or marketing, that breaks boundaries, you're following in George's footsteps, and you might not even know it. Today, let's dig into some of George's life's teachings. Because if you want to become legendary, you have to study the legends. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. George Lois and a Damn Good Advice George Lewis was born in June 1931, and he passed in November 2022. And it is said that in the end, we are all remembered for two dates, and a dash. And I'm here to tell you that George made some legendary shit out of his dash. I want to focus on a book of his called Damn Good Advice for People with Talent, How to unleash your creative potential by America's master communicator, George Lois. If you have not read this book yet, I would suggest you do so. What I want to share with you are some of the learnings from this book – not all of them, but some of them that really have spoken to me over the years and made a big difference for me that I think might make a big difference for you. Force a Choice Idea number one is to Force a Choice. At the very beginning of damn good advice, George says this: “There are only four types of person you can be: one, very bright, industrious, [your perfect]. Two, very bright lazy [a damn shame]. Three, stupid lazy, you'll sit on your ass, so you're a wash. And four, stupid industrious [uh oh, you're dangerous]. If you're a number one or a number two, you'll get a lot out of this book, if you're number three, or number four, why you reading this book?” – George Lois So right off the top and this landmark piece of work by George, he's doing what legendary brands do, which is they attract who they are for, and they repel who they are against. Legendary brands force a choice, not a comparison. And best I can tell, that's how George lived his life. You are who you are Big Idea number two: Around here, we would express it as Follow Your Different. In George words, he writes: “Whether you're male, female, black, Hispanic, Native American, Asian, ethnic, or gay, and wherever you work, you are who you are. And that's what you are, and be damn proud of it. Don't change your name. Don't change your accent, don't change your heritage, don't denigrate a humble upbringing. Be true to yourself, and you'll ring true to the world.” – George Lois To learn more about the different teachings of George Lois, download and listen to this episode. Bio George Lois Links Learn more about George Lois Website | Wiki | Books More about George Lois: NYTimes The Atlantic Washington Post We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

Monocle 24: The Stack
‘Bon Appétit' redesign, ‘Tatler Hong Kong' and George Lois

Monocle 24: The Stack

Play Episode Listen Later Nov 26, 2022 30:00


This week on The Stack, we talk to ‘Bon Appétit' creative director Arsh Raziuddin and the editor-in-chief of ‘Tatler Hong Kong', Jacqueline Tsang. Plus: we revisit a 2016 interview with George Lois, the legendary ad man who died last week aged 91.

Monocle 24: The Stack
‘Bon Appétit' redesign, ‘Tatler Hong Kong' and George Lois

Monocle 24: The Stack

Play Episode Listen Later Nov 24, 2022 27:58


This week on The Stack, we talk to ‘Bon Appétit' creative director Arsh Raziuddin and the editor-in-chief of ‘Tatler Hong Kong', Jacqueline Tsang. Plus: we revisit a 2016 interview with George Lois, the legendary ad man who died last week aged 91.See omnystudio.com/listener for privacy information.

Channel 33
George Lois and the Lost Art of the Magazine Cover

Channel 33

Play Episode Listen Later Nov 23, 2022 45:50


Bryan and David are joined by ForbesLife editor Michael Solomon to reflect on the career of George Lois and the lost art of the magazine cover. They discuss the statements Lois made and the influence of his art before running through a number of his most memorable covers, such as Muhammad Ali posing as St. Sebastian, Virna Lisi shaving, Andy Warhol drowning in soup, and more! Hosts: Bryan Curtis and David Shoemaker Guest: Michael Solomon Associate Producer: Erika Cervantes Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Digital Agency Growth Podcast
Martin Bihl on a Lifetime of Creative Direction

The Digital Agency Growth Podcast

Play Episode Listen Later Mar 30, 2022 62:35


Have you ever wondered if the people running agencies, advertisement companies, and the like had it easier back in the day? Martin Bihl, the third generation of advertisement and creative direction work in his family, states that the past had its own unique challenges that today's agency owners just don't consider. Today we are going back in time and returning to the present to discuss not only how things have changed and stayed the same, but also to dive into relationships amongst your team and clients, and even potential future clients. This week, episode 124 of The Digital Agency Growth Podcast is about his lifetime in creative direction with Martin Bihl. Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Martin Bihl shares the importance of advertising and actionable steps you can take right now to create and hold symbiotic relationships with your clients. Martin Bihl has created campaigns and creative across a staggering number of client categories – from banks to beers to B2B and beyond – and marketing channels – from traditional print/tv/radio to guerilla to digital to sales promotion to event to things-that-don't-have-a-name-yet. He's worked at agencies in New York, St. Louis, Dallas, and Chicago, and with agencies all across the planet. He's taught marketing, advertising and branding to undergrads, international master's students and MBAs at a variety of universities in the Philadelphia area, and speaks regularly at schools around the country.Martin's writing has appeared in such diverse publications as McSweeney's, Advertising Age, New York Magazine, Eephus, More, and more, and he runs The-Agency-Review.com where he has interviewed such industry luminaries as Sir John Hegarty, George Lois and Luke Sullivan. Despite these things, he has no distinguishing characteristics, hobbies or interests and is utterly devoid of personality altogether.In this episode, Dan and Martin discuss the following:Bad advertising; where Martin has seen bad advertising work well, or at least better than expected, and how bad advertising works better than no advertising.The reason that in the long-term, the brand implications must be thought out before launching an advertising campaign, and how different campaigns may not pass legal.Examples of how clients can totally change the agency and ways in which to allow that collaboration to continue through a positive agency-client relationship, and ways it could fall apart.How to get the upside of “tribe” without the downside of “tribalism”, and if that's even possible, in advertising.This episode is perfect to jog creative ideas and sit down with some bigger thinking here. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH Martin Bihl:WebsiteLinkedInTwitterCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Enlightenment - A Herold & Lantern Investments Podcast
Finding and Following Your Bliss

Enlightenment - A Herold & Lantern Investments Podcast

Play Episode Listen Later Feb 22, 2021 36:42


February 22, 2021, Season 3 Episode 7  "Enlightenment" - A Herold & Lantern Investments  Podcast featuring Mr. Keith Lanton, President. In this episode, Keith gives his insights into a book by George Lois called "Damn Good Advice (For People With Talent!)"  Keith then shares his thoughts on the financial markets and the recent dramatic rise in interest rates and the impact that may have on equites. Brad Harris, Director of Fixed Income, joins Keith discussing rising rates and the impact on municipal bonds for individual investors.We hope you enjoy the show and share it with colleagues and friends. Press interviews or market commentaries, please contact Keith or Sal Favarolo directly at 631-454-2000 to schedule a time.

Copymelo
Ciclo de Copywriters Clásicos #1: George Lois

Copymelo

Play Episode Listen Later Feb 1, 2021 10:02


¡Te doy la bienvenida al ciclo de copywriters clásicos! ¿Empezamos con George Lois? Esta semana va a estar muy interesante.

Copymelo
Ciclo de Copywriters Clásicos #1: George Lois

Copymelo

Play Episode Listen Later Feb 1, 2021 10:02


¡Te doy la bienvenida al ciclo de copywriters clásicos! ¿Empezamos con George Lois? Esta semana va a estar muy interesante.

Copymelo
Ciclo de Copywriters Clásicos #1: George Lois

Copymelo

Play Episode Listen Later Feb 1, 2021 10:02


¡Te doy la bienvenida al ciclo de copywriters clásicos! ¿Empezamos con George Lois? Esta semana va a estar muy interesante.

Copymelo
Copymelo #402: 13 consejos de George Lois para copywriters apasionados

Copymelo

Play Episode Listen Later Nov 17, 2020 10:13


¿Tienes algún copywriter que sea una referencia para ti? Descubre los 13 consejos que George Lois regala a copywriters apasionados.

Copymelo
Copymelo #402: 13 consejos de George Lois para copywriters apasionados

Copymelo

Play Episode Listen Later Nov 17, 2020 10:13


¿Tienes algún copywriter que sea una referencia para ti? Descubre los 13 consejos que George Lois regala a copywriters apasionados.

La Boussole
#26_Martin Duretz_Les marmots et les drôles de bouilles ou l'imagination infinie des enfants

La Boussole

Play Episode Listen Later Nov 17, 2020 62:55


Parce qu'il faut parfois, changer ses habitudes, je vous propose une série de 8 épisodes consacrés à des entrepreneurs de la région, qui ont tous en commun d'avoir créé récemment leurs entreprises et d'être accompagnés par différents incubateurs de la métropole lilloise. C'est une exploration de leur projets, de leur quotidien et des défis auxquels ils sont confronté , que je vous propose de vivre pendant les 8 prochaines semaines.  Comme à chaque fois, si vous aimez ce travail, dites le moi sur Apple Podcast en attribuant à La Boussole une note 5 étoiles et en laissant un commentaire ! Nous poursuivons avec Martin Duretz, co-fondateur des Marmots, plateforme responsable autour de l'univers de l'enfant et des Drôles de Bouilles, qui révolutionnent l'univers du coloriage et de l'ameublement des enfants avec sa coloritable, actuellement incubé au sein de Blanchemaille, le campus roubaisien d'Euratechnologies consacré au ecommerce et à la Proptech. Le parcours de Martin a débuté au sein du groupe Coca Cola. A la naissance de sa fille, les trajets entre Lille et Paris qui devenaient plus pesants mais aussi la volonté de donner du sens à son action au quotidien, ont été le déclic pour se lancer avec ses associés. Avec Martin, nous avons parlé du made in France, de la consommation responsable, de l'impact social des entreprises et de l'imagination infinie des enfants. Vous retrouverez dans les notes de l'épisode les liens vers Les Marmots et les Drôles de Bouilles, ainsi que toutes les personnes et ouvrages cités par Martin. Je ne vous en dis pas plus et vous souhaite une excellente écoute de notre conversation. Notes de l'épisode : Vous pourrez retrouver Martin via son profil Linkedin : https://www.linkedin.com/in/martin-duretz-41901760/ Liens vers Les Marmots: https://les-marmots.fr/ et Les Drôles de Bouilles  https://lesdrolesdebouilles.fr/ Sa recommandation de livres : George Lois, Sacrés bons conseils, Phaidon Phil Knight, L'art de la victoire, Hugo Poche Seth Goldman, Keeping it honest, from kitchen to Coca Cola, Pearson  Sa recommandation de série : The Last Dance, mini série consacrée à Michael Jordan, disponible sur Netflix Personnes, évènements et ouvrages cités pendant notre conversation Marine Carron, graphiste et illustratrice https://www.marinecarron.com/ Maxence Laplante https://www.linkedin.com/in/maxence-laplante-05882742/ Thibault Bale https://www.linkedin.com/in/thibault-bale-44197a11/ Blanchemaille by Euratechnologies https://www.euratechnologies.com/campus/campus-roubaix/ Pour me contacter : laboussolepodcast@gmail.com

Copymelo
Copymelo #402: 13 consejos de George Lois para copywriters apasionados

Copymelo

Play Episode Listen Later Nov 17, 2020 10:13


¿Tienes algún copywriter que sea una referencia para ti? Descubre los 13 consejos que George Lois regala a copywriters apasionados.

Strelka Institute
Be Prolific. Ash Thorp

Strelka Institute

Play Episode Listen Later Oct 16, 2020 22:22


Art director, illustrator, and concept designer for such titles as "Ghost in the Shell", "Captain Marvel" and "Assassin's Creed" Ash Thorp develops a storyline through his work process, dwells on his favourite tools for animation and 3D-renderings, shares tips on self-organisation and destroys the myth of creative block. Books Ash mentions: "Mastery" by Robert Green, "Eat That Frog" by Brian Tracy, "The War of Art" by Steven Pressfield, "Damn Good Advice" by George Lois, "Manage Your Day to Day" by 99U. The lecture took place at Strelka in 2019 as part of "In Other Worlds" annual event series. To watch the full lecture followed by discussion with Liam Young and Mike Hill visit Strelka Institute YouTube channel: https://stre.lk/hg8O

Copymelo
Copymelo #235: ¿Qué puedes aprender del copywriting de George Lois?

Copymelo

Play Episode Listen Later Mar 27, 2020 13:52


Si quieres un gran consejo de copywriting apunta los que te tiene que contar George Lois. En este capítulo del podcast te quiero recomendar su libro.

Copymelo
Copymelo #235: ¿Qué puedes aprender del copywriting de George Lois?

Copymelo

Play Episode Listen Later Mar 27, 2020 13:52


Si quieres un gran consejo de copywriting apunta los que te tiene que contar George Lois. En este capítulo del podcast te quiero recomendar su libro.

Copymelo
Copymelo #235: ¿Qué puedes aprender del copywriting de George Lois?

Copymelo

Play Episode Listen Later Mar 27, 2020 13:52


Si quieres un gran consejo de copywriting apunta los que te tiene que contar George Lois. En este capítulo del podcast te quiero recomendar su libro.

Marketing Para Llevar
34 - Damn Good Advice! (For people with talent) - ¡Qué buen consejo! (Para gente con talento) de George Lois

Marketing Para Llevar

Play Episode Listen Later Jan 24, 2020 28:16


En este episodio te platico sobre el libro Damn Good Advice! (For people with talent) de George Lois, el original Mad Man. Un libro sobre publicidad, creatividad y el trabajo bien hecho a lo largo de las décadas. También puedes encontrarlo en español como ¡Qué buen consejo! (Para gente con talento)

tambi gente talento consejo madman george lois damn good advice
Marketing Para Llevar
34 - Damn Good Advice! (For people with talent) - ¡Qué buen consejo! (Para gente con talento) de George Lois

Marketing Para Llevar

Play Episode Listen Later Jan 24, 2020 28:16


En este episodio te platico sobre el libro Damn Good Advice! (For people with talent) de George Lois, el original Mad Man. Un libro sobre publicidad, creatividad y el trabajo bien hecho a lo largo de las décadas. También puedes encontrarlo en español como ¡Qué buen consejo! (Para gente con talento)

tambi gente talento consejo madman george lois damn good advice
Electric Sheep
Nonzero by Robert Wright and Damn Good Advice by George Lois

Electric Sheep

Play Episode Listen Later Sep 18, 2019 31:55


Robert Wright is a journalist who writes about science, history and religion, and George Lois is an art director, designer and author and these are their books.

robert wright nonzero george lois damn good advice
FOOLISH AMBITION
DAMN GOOD ADVICE

FOOLISH AMBITION

Play Episode Listen Later Jul 17, 2019 20:54


Is being a Cautious Creative an Oxymoron? Is George Lois just a one of a kind advertising beast or can we all be? On this episode of Foolish Ambition BG discusses her favorite tips in the George Lois " damn good advice " book and the ideals around questioning yourself as a creative. IG: BYBGBEATS

george lois damn good advice
Silent Giants with Corey Cambridge
EP58: George Lois - Legendary Art Director, Designer, and Author

Silent Giants with Corey Cambridge

Play Episode Listen Later Mar 7, 2019 47:41


Our special guest this episode is the 87 year old legendary American art director, designer and author George Lois. George is one the greatest advertising minds of the 20th century serving as Esquire magazine’s art director throughout the 1960’s and creating over 90 covers for the magazine. One of his famous covers of Esquire you may know is his depiction of Muhammad Ali as St. Sebastian. He also launched MTV with it’s iconic ‘I want my MTV’ campaign and created that advertising strategy that made Tommy Hilfiger a fashion household name. He even created the popular phrase ‘If you got it flaunt it’. George is also the author of ‘Damn Good Advice (For People With Talent)’ which is an amazing good that I highly recommend for people working in creative industries.In this interview I chat with George at his Manhattan apartment and he shares amazing stories about his upbringing in NYC, his college years at Pratt, he tells me stories behind his iconic campaigns for Tommy Hilfiger and MTV, how he met Muhammad Ali, and so much more.www.georgelois.comThis is episode was mixed by Mark Byrd. Be sure to checkout Corey's other show 'OPP' which highlights America's top podcasters and the dope shows they created on Apple or Spotify See acast.com/privacy for privacy and opt-out information.

Under the Influence from CBC Radio
S1E21 (Archive) - Books, Books, Books

Under the Influence from CBC Radio

Play Episode Listen Later Jan 17, 2019 26:35


From the Digital Box Set: This is my annual look at some of my favourite books. We'll look at a new book, titled, "Mad Women," written by an original Mad Woman from the 60s era Madison Avenue. Next, we flip through the pages of another new book by one of the most outspoken and notorious Mad Men of all time - George Lois - whose no-holds barred book of advice will certainly ruffle some feathers. Simon Sinek's book, titled, "Start With Why" argues that most companies don't know WHY their in business, and will not succeed as a result. Lastly, we discuss a book by Steven Johnson that looks at where good ideas come from. This is an archived episode that aired originally on May 26, 2012.

The $100 MBA Show
MBA998 Must Read: Damn Good Advice by George Lois

The $100 MBA Show

Play Episode Listen Later May 7, 2018


In business, good advice is worth its weight in gold. For this week's Must-Read Book Review, we go one better: Damn Good Advice (for people with talent) is a treasure trove of insights, witty observations, and hard-earned truths from George Lois, legendary ad-man and creator of Big Idea Advertising. As the title suggests, Lois' advice […] The post MBA998 Must Read: Damn Good Advice by George Lois appeared first on The $100 MBA.

mba must read george lois damn good advice
The $100 MBA Show
MBA998 Must Read: Damn Good Advice by George Lois

The $100 MBA Show

Play Episode Listen Later May 7, 2018 12:57


In business, good advice is worth its weight in gold. For this week’s Must-Read Book Review, we go one better: Damn Good Advice (for people with talent) is a treasure trove of insights, witty observations, and hard-earned truths from George Lois, legendary ad-man and creator of Big Idea Advertising. As the title suggests, Lois’ advice […] The post MBA998 Must Read: Damn Good Advice by George Lois appeared first on The $100 MBA.

mba must read george lois damn good advice
The Virtual Memories Show
Episode 242 - George Lois

The Virtual Memories Show

Play Episode Listen Later Oct 30, 2017 136:22


Legendary ad-man George Lois joins the show to talk about 50+ years of shaping American culture and to give us some Damn Good Advice. We start out with the day he quit his life as the Greek florist's son, began art school, and met the love of his life (all in the same day), before getting to the most prolific period in his monumental career, his experience as one of the first "ethnics" in the ad business, what goes into having The Big Idea, how he and Muhammad Ali busted each other's chops, how he created the ad that created Tommy Hilfiger, making those Esquire covers, getting fired off the Xerox account three times before making Xerox a household word, what he wants to do next (at 86), and more! • More info at our site • Support The Virtual Memories Show via Patreon or Paypal

Snack
Episode 7 - George Lois

Snack

Play Episode Listen Later Feb 24, 2016 6:45


In today’s episode, we are going to talk about a controversial advertising figure. His name is George Lois and he is responsible for MTV’s and Xerox’s success. Enjoy.

mtv xerox george lois
KUCI: Film School
Smiling Through the Apocalypse /Film School interview with Director Tom Hayes

KUCI: Film School

Play Episode Listen Later Sep 26, 2014


Smiling Through The Apocalypse: Esquire in the 60s is the story of maverick editor Harold Hayes, who, from 1963-1973, made Esquire magazine a galvanizing force in American culture, and the voice of a turbulent era that brought sweeping social and political changes to the nation. He encouraged unprecedented journalistic freedom, nurturing the most talented artists and writers of the time including Tom Wolfe, Gay Talese, Nora Ephron, Peter Bogdanovich, Gore Vidal, Diane Arbus, Norman Mailer, and George Lois. In this sea change, Hayes was the chief architect. Stressed by long lead times against a turbo charged culture, Hayes overcame hindrance through audacity and innovation, bringing together a unique group of writers in the golden age of magazine journalism. Forging its pop-cultural capital with provocative covers and journalism, Esquire became the social curator and reflection of the American zeitgeist. Director and son of Harold Hayes, TomHayes joins us to talk about his 5-year personal journey to better understand the impact and ingenuity of a father who became a driving force in the transformation of contemporary American culture.

Guest Lectures
George Lois, part 2 of 3

Guest Lectures

Play Episode Listen Later Sep 25, 2013 32:49


george lois
Guest Lectures
George Lois, part 3 of 3

Guest Lectures

Play Episode Listen Later Sep 25, 2013 29:43


george lois
Guest Lectures
George Lois, part 1 of 3

Guest Lectures

Play Episode Listen Later Sep 25, 2013 35:36


george lois
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
Mitch Hayes (Los Sundays) - Building a Tequila Brand for the Millennial, Focusing on Generating Demand, and a Taste of the Beverage Industry

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

Play Episode Listen Later Jan 1, 1970 32:54 Transcription Available


Thank you Joe Tonnos ( https://theconsumervc.com/2020/04/30/joe-tonnos/ ) for the introduction to today's guest, Mitch Hayes, founder and CEO of Los Sundays ( https://lossundays.com/ ) Tequila. Los Sundays is the tequila for the millennial and founded on the principles of Quality, Originality and Style. One book that inspired Mitch personally is The Alchemist ( https://www.amazon.com/gp/product/0062315005?camp=1789&creativeASIN=0062315005&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ) by Paulo Coelho . One book that inspired him professionally is Damn Good Advice ( https://www.amazon.com/gp/product/0714863483?camp=1789&creativeASIN=0714863483&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ) by George Lois. You can follow Los Sundays on Instagram @los_sundays ( https://www.instagram.com/los_sundays/?hl=en ). You can also follow your host, Mike, on Twitter @mikegelb ( https://twitter.com/MikeGelb ). You can also follow for episode announcements @consumervc ( https://twitter.com/ConsumerVc ). Some of the questions I ask Mitch - * Talk to me about your attraction to entrepreneurship and what led you to founding Los Sundays? * What was your approach when it came to taste testings? * How did you decide on your first type of Tequila and how do you think about product mix? * Your approach from the beginning was thinking about demand first rather than supply and being able to capture demand. * How were able to generate demand? * What was your launch strategy? * Is there pay to play when it comes to drinks in bars and recommendations from bartenders? * How did you approach your supply chain from the very beginning? * How did you think about your brand positioning? * How did you think about growth, offline and online? * Why did you choose to fundraise? * What was your fundraising strategy? * What has been some of the effects of COVID on your business? * What's one piece of advice for founders that are planning on starting a food and bev type business?