Podcast appearances and mentions of harry morton

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Best podcasts about harry morton

Latest podcast episodes about harry morton

Classic Streams: Old Time Retro Radio
The Burns And Allen Show: Leaving For America (09-26-1934)

Classic Streams: Old Time Retro Radio

Play Episode Listen Later Apr 17, 2025 17:48


The Burns and Allen Show was a classic American radio and television comedy series starring the iconic husband-and-wife duo George Burns and Gracie Allen. Known for its blend of vaudeville-inspired humor, witty wordplay, and Gracie's endearing "illogical logic," the show became one of the most beloved comedies of its time.Radio (1932–1950)The act began on radio in 1932 as The Burns and Allen Show, following Burns and Allen's success in vaudeville. The premise revolved around George as the straight man, breaking the fourth wall to comment on the absurdity of Gracie's antics, while Gracie played a delightfully scatterbrained but lovable character whose misunderstandings drove the comedy. The show featured recurring characters, including announcer Harry Von Zell and the fictional neighbors Blanche and Harry Morton.Television (1950–1958)In 1950, the show transitioned to television as The George Burns and Gracie Allen Show, running for eight seasons on CBS. The TV version retained the same charm but added a meta twist: George would often step out of the scene to address the audience directly, creating a unique blend of sitcom and stand-up comedy. The series also starred Bea Benaderet and Fred Clark as the Mortons, along with Larry Keating as their later neighbor, Harry Von Zell.Gracie Allen retired in 1958, leading to the show's conclusion, but George Burns continued with a modified format under The George Burns Show (1958–1959).LegacyThe Burns and Allen Show remains a landmark in comedy history, showcasing the perfect chemistry between George's dry wit and Gracie's irresistible charm. Its innovative use of direct address and self-aware humor influenced future sitcoms like Seinfeld and Modern Family.With its timeless humor and unforgettable characters, The Burns and Allen Show endures as a golden-era classic that redefined television comedy.Notable Quote:"Say goodnight, Gracie.""Goodnight, Gracie!"

Mics to Millions | Grow Your Health and Wellness Podcast, Get More Listeners, Increase Podcast Downloads, Monetize Your Show
Stop trying to reach new listeners. Do THIS instead with Harry Morton | Ep 57

Mics to Millions | Grow Your Health and Wellness Podcast, Get More Listeners, Increase Podcast Downloads, Monetize Your Show

Play Episode Listen Later Mar 5, 2025 28:22 Transcription Available


Most podcasters think growth is all about marketing. But what if only focusing on promotion is actually holding you back?   Today we're joined by Harry Morton, founder and CEO of Lower Street, a global podcast agency that has worked with brands like Pepsi, BCG, and HPE.   In this episode, you'll learn: How to define your ideal listener (and why it's crucial for success). The biggest mistake podcasters make when trying to grow—and what to do instead. Why the first 30 seconds of your episode can make or break listener retention. The right way to approach podcast guesting to attract the right audience. How to balance SEO with engaging, human-first content.   Got a minute? We'd love a review! ⭐⭐⭐⭐⭐ Visit Apple Podcasts and Spotify to leave us a review and make our day

MoneyWise
This Billionaire Wants to Make Millionaires

MoneyWise

Play Episode Listen Later Mar 4, 2025 30:46


What does it take to turn a blue-collar business into a billion-dollar empire? For Tommy Mello, the answer is simple: relentless competition, strategic investing, and an unwavering commitment to winning. From painting garage doors to building A1 Garage Doors into a massive industry leader, Tommy has played the long game—and he's not slowing down anytime soon. Tommy's story is one of grit, sacrifice, and scale. He didn't just grow a company; he mastered the art of exiting, reinvesting, and building wealth. Along the way, he's made millionaires out of his employees, leveraged private equity deals to scale faster, and learned how to play the financial game at the highest level. Now, with multiple future exits planned, he's focused on securing generational wealth and creating massive impact. In this episode, you'll learn: How Tommy scaled A1 Garage Doors into a billion-dollar business The sacrifices he made to reach extreme wealth—and why most people won't do it Why he believes every business should be built with an exit in mind How he's creating millionaires inside his company and giving back at scale If you've ever wondered what it takes to go from small business to billionaire status, Tommy's playbook is one you don't want to miss. This is Moneywise, a podcast where hosts Harry Morton and Sam Parr are joined by high-net-worth guests to explore exclusive insights into personal finance and lifestyle tailored for other high-net-worth people, or those on their way. They'll get radically transparent about the numbers, revealing things like their burn rates, portfolios, and spending habits. Who is Harry Morton? Harry Morton is the CEO of Lower Street (https://lowerstreet.co/authority) a company specializing in premium podcast production that he founded to transform brand narratives through audio storytelling. His expertise has made Lower Street a leader in the podcast industry, working with diverse clients from startups to Fortune 500 companies to enhance their market presence and audience engagement. Who is Sam Parr? Sam is a serial entrepreneur and the co-founder of The Hustle, which he sold to HubSpot in 2021. He's also the co-host of one of the world's top podcasts for entrepreneurs, My First Million. Known for his insightful business acumen and candid communication style, Sam Parr continues to be a prominent figure in the world of media and entrepreneurship. Sam's newest and biggest venture yet is Hampton, which he co-founded in 2022. Check out Sam's Companies:  Hampton Sam's List This podcast was made for the Hampton community, a private, highly-vetted, peer membership community for founders and CEOs of fast-growing, tech-enabled startups. Chapters: Tommy's Early Career and Rise to Success (00:33) The Billionaire Lifestyle: Investments and Real Estate (01:15) Building and Exiting A1: The Journey (08:06) Creating Millionaires: Tommy's Philosophy (17:26) The Importance of Discipline and Time Management (22:06) Future Goals and Giving Back (25:04) Conclusion and Final Thoughts (25:29) This podcast was produced in partnership with Lower Street.

MoneyWise
"I Fast-Forwarded My Life 10 Years”: How Geo-Arbitrage 3X'd My Wealth and Changed My Life

MoneyWise

Play Episode Listen Later Feb 25, 2025 32:04


What if you could fast-forward your financial goals by ten years just by moving abroad? That's exactly what entrepreneur Rob Hoffman did when he relocated to Colombia, where his $3M net worth stretches as if it's $9M. Rob, a member of the Hampton community, shares how he built a successful marketing agency while living in Medellín. Once an anti-capitalist hippie, Rob's journey took him from hitchhiking across Canada to scaling a business with $3.6M in annual revenue—all while crafting a lifestyle-first approach to wealth-building. In this episode Rob explains: The pros and cons of living abroad for financial and personal freedom. How to build a thriving business while reinvesting savings at an accelerated pace. The ethical considerations of leveraging geo-arbitrage and giving back to your adopted community. Rob's story isn't just about money—it's about finding a life that feels authentically his. Listen in to hear how he's navigating wealth, culture, and a path toward financial independence. This is Moneywise, a podcast where hosts Harry Morton and Sam Parr are joined by high-net-worth guests to explore exclusive insights into personal finance and lifestyle tailored for other high-net-worth people, or those on their way. They'll get radically transparent about the numbers, revealing things like their burn rates, portfolios, and spending habits. Who is Harry Morton? Harry Morton is the CEO of Lower Street, a company specializing in premium podcast production that he founded to transform brand narratives through audio storytelling. His expertise has made Lower Street a leader in the podcast industry, working with diverse clients from startups to Fortune 500 companies to enhance their market presence and audience engagement. Who is Sam Parr? Sam is a serial entrepreneur and the co-founder of The Hustle, which he sold to HubSpot in 2021. He's also the co-host of one of the world's top podcasts for entrepreneurs, My First Million. Known for his insightful business acumen and candid communication style, Sam Parr continues to be a prominent figure in the world of media and entrepreneurship. Sam's newest and biggest venture yet is Hampton, which he co-founded in 2022. Check out Sam's Companies:  Hampton Sam's List This podcast was made for the Hampton community, a private, highly-vetted, peer membership community for founders and CEOs of fast-growing, tech-enabled startups. Chapters: Rob's Early Life and Financial Discipline (02:11) From Journalism to Entrepreneurship (03:31) Moving to Medellin and Starting a Business (06:23) Living Frugally in Medellin (07:36) Business Growth and Financial Success (09:55) The Ethics of Geo-Arbitrage (20:27) Conclusion and Final Thoughts (25:50) This podcast was produced in partnership with Lower Street and distributed by Morning Brew.

MoneyWise
How Comic Books Are Making Me Richer with Rob Walling

MoneyWise

Play Episode Listen Later Feb 18, 2025 43:44


Would you put millions into comic books? It sounds crazy, but for Rob Walling, it's part passion, part strategy. He's met people at the airport just to pick up a single book. But this isn't just nostalgia—it's an investment play. Rob Walling is a serial entrepreneur who sold his SaaS companies for millions. But instead of Ferraris, he spends big on collectibles—rare comics, original artwork, and even historical autographs. For him, it's about diversification, but also about reliving childhood joy at a whole new level. In this episode, we break down: Why Rob has over 10% of his net worth in collectibles The hidden risks of investing in physical assets How your childhood obsessions could become your best investments The difference between investing vs. gambling when it comes to collectibles Whether you're a comic book nerd, an investor looking for new angles, or just curious how high-net-worth founders really spend their money—this episode is for you. This is Moneywise, a podcast where host Sam Parr is joined by high-net-worth guests to explore exclusive insights into personal finance and lifestyle tailored for other high-net-worth people, or those on their way. They'll get radically transparent about the numbers, revealing things like their burn rates, portfolios, and spending habits. Who is Harry Morton? Harry Morton is the CEO of Lower Street, a company specializing in premium podcast production that he founded to transform brand narratives through audio storytelling. His expertise has made Lower Street a leader in the podcast industry, working with diverse clients from startups to Fortune 500 companies to enhance their market presence and audience engagement. Who is Sam Parr? Sam is a serial entrepreneur and the co-founder of The Hustle, which he sold to HubSpot in 2021. He's also the co-host of one of the world's top podcasts for entrepreneurs, My First Million. Known for his insightful business acumen and candid communication style, Sam Parr continues to be a prominent figure in the world of media and entrepreneurship. Sam's newest and biggest venture yet is Hampton, which he co-founded in 2022. Check out Sam's Companies:  Hampton Sam's List This podcast was made for the Hampton community, a private, highly-vetted, peer membership community for founders and CEOs of fast-growing, tech-enabled startups. Chapters: The Emotional and Financial Case for Collectibles (00:28) Rob's Financial Journey and Business Ventures (03:07) Life After the Big Exit (04:45) Diving Deep into Comic Book Collecting (08:11) The Value and Passion Behind Collectibles (13:21) Selling High-Value Collectibles (18:50) Investment Strategies and Diversification (19:10) Challenges of Selling Collectibles (21:20) Balancing Hobby and Investment (24:50) Insurance and Storage Concerns (28:36) Financial Performance of Collectibles (31:07) Emotional Value of Collecting (36:36) Tips for Investing in Collectibles (38:17) This podcast was produced in partnership with Lower Street and distributed by Morning Brew.

MoneyWise
From Startup to $40M Exit – And We're Still Just Brothers

MoneyWise

Play Episode Listen Later Feb 11, 2025 43:12


Most founders feel isolated after selling their company. Chris and David Sinkinson didn't—because they had each other. The brothers built and sold their startup, AppArmor, for $40 million. But unlike many founders who struggle with identity and purpose post-exit, they had a built-in support system: each other. With a 10-year age gap and complementary skills, they navigated the highs and lows of entrepreneurship as a team. And when they suddenly found themselves financially free, their brotherhood kept them from making reckless decisions—or jumping into the next venture too soon. In this episode, Chris and David share how selling their company impacted their relationship, their investments, and their sense of purpose. We dive into: Why going through a major exit alone can feel isolating—but they never did. How their brotherly dynamic kept them from making bad financial decisions. The identity crisis that followed the sale—and how they leaned on each other to navigate it. Why they're already thinking about their next venture, but with new priorities.

MoneyWise
When the Numbers Define You: Life After a $50M Exit

MoneyWise

Play Episode Listen Later Jan 7, 2025 45:40


Why do we let numbers define us—and what happens when they finally stop moving? Fred's journey from corporate finance to a multi-million-dollar exit reveals the emotional rollercoaster behind financial success and the unexpected lessons that follow. Fred, an introspective entrepreneur, sold his company for a mid-eight-figure sum. His story isn't just about numbers—it's about the sacrifices, anxieties, and the emotional toll of tying your self-worth to success. From his immigrant family upbringing to navigating early career expectations, Fred shares how he eventually took the leap into entrepreneurship, built a company, and endured years of uncertainty before his eventual success. In this episode, Fred opens up about: The raw highs and lows of selling his business and what “freedom” really looks like. Why his biggest post-exit splurge wasn't about luxury but about creating the right lifestyle for his family. The mental toll of entrepreneurship—and how he's finding balance today. Join us to explore not just the “how” of making money, but the “why” of spending it in ways that matter most. This is Moneywise, a podcast where host Sam Parr is joined by high-net-worth guests to explore exclusive insights into personal finance and lifestyle tailored for other high-net-worth people, or those on their way. They'll get radically transparent about the numbers, revealing things like their burn rates, portfolios, and spending habits. Who is Harry Morton? Harry Morton is the CEO of Lower Street, a company specializing in premium podcast production that he founded to transform brand narratives through audio storytelling. His expertise has made Lower Street a leader in the podcast industry, working with diverse clients from startups to Fortune 500 companies to enhance their market presence and audience engagement. Who is Sam Parr? Sam is a serial entrepreneur and the co-founder of The Hustle, which he sold to HubSpot in 2021. He's also the co-host of one of the world's top podcasts for entrepreneurs, My First Million. Known for his insightful business acumen and candid communication style, Sam Parr continues to be a prominent figure in the world of media and entrepreneurship. Sam's newest and biggest venture yet is Hampton, which he co-founded in 2022. Check out Sam's Companies:  Hampton Sam's List This podcast was made for the Hampton community, a private, highly-vetted, peer membership community for founders and CEOs of fast-growing, tech-enabled startups. Chapters: Fred's Early Life and Career (03:11) The Challenges of Entrepreneurship (05:19 The Financial Struggles (13:29) The Emotional Impact of an Exit (18:25) The Decision to Sell (20:56) The Final Stages and Closing the Deal (24:54) Life After the Sale: Financial and Emotional Adjustments (27:34) Relocating and Lifestyle Changes (31:42) Spending and Financial Philosophy (33:10) Future Ventures and Investment Strategies (38:52) The True Value of Entrepreneurship (42:13) This podcast was produced in partnership with Lower Street and distributed by Morning Brew.

Ahead of the Game
Make a Podcast for your Brand

Ahead of the Game

Play Episode Listen Later Dec 6, 2024 61:02


Want to know how to get your own podcast up and running as part of your branding strategy? This week, host ⁠Will Francis⁠ is joined by Harry Morton, founder of top podcasting agency Lower Street, who talks us through how to develop a show strategy, production best practices, and effective promotion tactics to grow your audience. This episode is adapted from Harry's webinar with the DMI which you can watch in full on our library. 3 top podcasting tips from Harry. Really understand what your audience wants. Be creatively brave. And, remember - when it comes to measuring success a download is not a listen! ------------------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠⁠⁠website⁠⁠⁠⁠, ⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠YouTube⁠⁠⁠⁠. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! ⁠⁠⁠⁠Join for free today⁠⁠⁠⁠. And if you enjoyed this episode please leave a review so others can find us!

MoneyWise
A $2.5B Exit and The Risks Nobody Talks About

MoneyWise

Play Episode Listen Later Dec 4, 2024 38:33


What happens when wealth pushes your relationships to the limit? Navigating life after a massive financial windfall isn't easy—it can transform your life, your marriage, and your happiness in unexpected ways. Our guest, Chuck, shares his story of selling his company for $2.5 billion and the emotional and relational challenges that followed. His perspective is shaped not only by his own journey but also by a family history of building and losing fortunes. Chuck's background is as bold as it gets. By 28, he was making $800K a year in sales, but he risked it all to build a company from scratch. That gamble paid off, with his business growing to hundreds of millions in revenue before selling in a deal that changed his life forever. However, the wealth brought its own struggles—unexpected divides in his marriage, a sense of purpose lost, and lessons about how money can either enhance or destroy a family. This is Moneywise, a podcast where hosts Sam Parr and Harry Morton are joined by high-net-worth guests to explore exclusive insights into personal finance and lifestyle tailored for other high-net-worth people, or those on their way. They'll get radically transparent about the numbers, revealing things like their burn rates, portfolios, and spending habits. Who is Sam Parr? Sam is a serial entrepreneur and the co-founder of The Hustle, which he sold to HubSpot in 2021. He's also the co-host of one of the world's top podcasts for entrepreneurs, My First Million. Known for his insightful business acumen and candid communication style, Sam Parr continues to be a prominent figure in the world of media and entrepreneurship. Sam's newest and biggest venture yet is Hampton, which he co-founded in 2022. Check out Sam's Companies:  Hampton Sam's List This podcast was made for the Hampton community, a private, highly-vetted, peer membership community for founders and CEOs of fast-growing, tech-enabled startups. Chapters: Chuck's Early Success and Business Journey (03:31) Building and Scaling the Business (04:39) The Emotional Rollercoaster Post-Exit (06:14) Financial Responsibility and Spending Philosophy (09:37) Generational Wealth and Family Dynamics (12:45) Entrepreneurial Spirit and Taking Risks (16:25) The Role of a Supportive Partner (18:15) Taking Risks Together (18:48) Emotional Decisions Over Financial Ones (19:42) Reflecting on Happiness and Money (23:20) Balancing Wealth and Family (27:30) Chuck's Spending Habits (28:27) Advice to Younger Self (31:28) This podcast was produced in partnership with Lower Street and distributed by Morning Brew.

MoneyWise
Sold For $80 Million - Then Hit Rock Bottom

MoneyWise

Play Episode Listen Later Nov 26, 2024 41:34


What happens when the big exit doesn't fill the void? Josh Payne thought selling his company for $80 million would be the defining moment of his life. Instead, it sent him into one of the darkest periods he'd ever experienced. Josh's story is a testament to the complexity of success. As the founder of StackCommerce, Josh grew his company from $0 to $32 million in annual revenue, eventually selling it for a life-changing sum. But with his emotional wellbeing tied so closely to his business success, he found himself struggling to find purpose once his goal was achieved. In this episode, you'll learn how Josh's early years in the Midwest shaped his drive for entrepreneurship, what it felt like to grow a company from nothing to millions—and why he struggled when growth slowed, the challenges and emotions of selling his business and suddenly becoming a multi-millionaire, as well as how he found his way out of post-sale depression through therapy, family, and physical challenges like completing an Ironman and why Josh is now building a new company—but this time, with a focus on joy, service, and sustainability. This is Moneywise, a podcast where hosts Sam Parr and Harry Morton are joined by high-net-worth guests to explore exclusive insights into personal finance and lifestyle tailored for other high-net-worth people, or those on their way. They'll get radically transparent about the numbers, revealing things like their burn rates, portfolios, and spending habits. Who is Sam Parr? Sam is a serial entrepreneur and the co-founder of The Hustle, which he sold to HubSpot in 2021. He's also the co-host of one of the world's top podcasts for entrepreneurs, My First Million. Known for his insightful business acumen and candid communication style, Sam Parr continues to be a prominent figure in the world of media and entrepreneurship. Sam's newest and biggest venture yet is Hampton, which he co-founded in 2022. Check out Sam's Companies:  Hampton Sam's List Who is Harry Morton? Harry Morton is the CEO of Lower Street, a company specializing in premium podcast production that he founded to transform brand narratives through audio storytelling. His expertise has made Lower Street a leader in the podcast industry, working with diverse clients from startups to Fortune 500 companies to enhance their market presence and audience engagement. This episode also features an interview conducted by Andrew Namanny. Check out his podcast Permission to Shine. This podcast was made for the Hampton community, a private, highly-vetted, peer membership community for founders and CEOs of fast-growing, tech-enabled startups. Chapters: Josh's Finances and Origin Story (02:37) Early Career and Entrepreneurial Drive (06:37) Founding Stack Commerce (08:44) Revenue Growth and Financial Success (08:58) Emotional Struggles and Existential Threats (10:18) The Exit Process (14:04) Post-Exit Realizations (16:14) The Illusion of Financial Fulfillment (18:02) Reassessing Values and Spending (24:36) New Business Ventures and Goals (30:35) Reflections on Success and Fulfillment (34:38) This podcast was produced in partnership with Lower Street and distributed by Morning Brew.

MoneyWise
$7 Million at 18 to $112 Million in Assets: How Jacob Turner Built a Business After the MLB

MoneyWise

Play Episode Listen Later Nov 19, 2024 44:38


What would you do if you became a millionaire at 18? For MLB pitcher Jacob Turner, the real question was: how do I make sure I don't lose it all? Jacob signed a $7 million contract with the Detroit Tigers as a teenager, and suddenly, his life changed overnight. While most of us can't imagine dealing with that level of wealth so young, Jacob had to figure it out fast—and he didn't want to be another cautionary tale of an athlete who blew it all. Jacob Turner isn't just a former MLB pitcher—he's a financial expert with a mission. After a decade in professional sports, he transitioned into the financial world to help athletes and entrepreneurs navigate wealth. In this episode, we'll explore the psychology of sudden wealth and how Jacob handled becoming a millionaire overnight at just 18. He shares lessons learned from his time in professional sports, including navigating the pressures of wealth disparity and resisting lifestyle inflation. Plus, you'll hear how he transitioned into entrepreneurship, grew his financial advisory firm, and why he believes balancing purpose with wealth is the key to long-term success. We'll also step into the financial locker room of pro ball players, getting a glimpse at how they really get paid and where their money goes. This is Moneywise, a podcast where hosts Sam Parr and Harry Morton are joined by high-net-worth guests to explore exclusive insights into personal finance and lifestyle tailored for other high-net-worth people, or those on their way. They'll get radically transparent about the numbers, revealing things like their burn rates, portfolios, and spending habits. Who is Sam Parr? Sam is a serial entrepreneur and the co-founder of The Hustle, which he sold to HubSpot in 2021. He's also the co-host of one of the world's top podcasts for entrepreneurs, My First Million. Known for his insightful business acumen and candid communication style, Sam Parr continues to be a prominent figure in the world of media and entrepreneurship. Sam's newest and biggest venture yet is Hampton, which he co-founded in 2022. Who is Harry Morton? Harry Morton is the CEO of Lower Street, a company specializing in premium podcast production that he founded to transform brand narratives through audio storytelling. His expertise has made Lower Street a leader in the podcast industry, working with diverse clients from startups to Fortune 500 companies to enhance their market presence and audience engagement. This episode also features an interview conducted by Andrew Namanny. Check out his podcast Permission to Shine. This podcast was made for the Hampton community, a private, highly-vetted, peer membership community for founders and CEOs of fast-growing, tech-enabled startups. Chapters: Jacob's Early Financial Experiences (01:59) Realizing Professional Potential (06:01) Navigating Sudden Wealth (07:33) Learning from Teammates' Financial Decisions (11:07) The Condensed Financial Timeline of Athletes (15:52) The Reality of Post-Athlete Life (19:46) Finding New Purpose (21:04) Lessons from Financial Advising (30:12) New Attitudes Towards Investment (33:49) The Value of Purpose Over Wealth (38:17) Conclusion and Final Thoughts (40:06) This podcast was produced in partnership with Lower Street and distributed by Morning Brew.

Ahead of the Game
Fancy Your Own Podcast?

Ahead of the Game

Play Episode Listen Later Nov 15, 2024 1:01


We interrupt our regular programming to bring you news of a live webinar we're running at the Digital Marketing Institute next Thursday - November 21. We'll be joined by podcasting pro, Harry Morton of Lower Street Media who'll be covering all you need to know to get your own podcast up and keep it running. He'll compare other podcast tips with Will and there'll be time for your questions too. Follow this link to sign up for this free webinar! ------ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠website⁠, ⁠Apple Podcasts⁠, ⁠Spotify⁠, and ⁠YouTube⁠. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! ⁠Join for free today⁠.

Smarter Podcasting: Making Podcasts Better
From Good to Unforgettable: Reinventing Podcasts for Brand Impact with Harry Morton

Smarter Podcasting: Making Podcasts Better

Play Episode Listen Later Nov 11, 2024 37:41 Transcription Available


“In podcasting, it's not about downloads; it's about creating meaningful engagement.” I talk with Harry Morton, founder of Lower Street Media, to explore the future of brand storytelling through podcasting. With over 7,000 episodes produced and high-profile clients like PepsiCo and Fidelity, Harry shares insider strategies for using podcasting to build brand credibility, boost audience loyalty, and attract high-quality leads.Together, we dive into why podcasting is about more than just download numbers—it's about creating meaningful engagement and forming emotional connections with listeners. Harry explains how narrative-driven podcasts can stand out, even in “dry” industries, by crafting unique experiences. If you're a brand, entrepreneur, or podcast creator looking to take your podcast to the next level, this episode is packed with actionable insights to help you make an impact.Key TakeawaysUnderstanding Podcast ROI Beyond Downloads – Discover why listen time and engagement are more valuable than download numbers.The Power of Storytelling in B2B Podcasts – Tips on creating emotional narratives in “dry” industries to increase listener engagement.Account-Based Marketing through Podcasting – Use your podcast to network with potential clients and create new business opportunities.Why Narrative-Driven Formats Outperform Interviews – The benefits of producing narrative-rich podcasts to differentiate your brand.Using Podcasts to Showcase Brand Creativity – How to build compelling audio stories for risk-averse industries like banking.Chapters & Timestamps02:00 - Harry's Journey to Podcasting – From music production to launching Lower Street Media.10:00 - Why brands should consider narrative-driven podcasting.12:00 - Finding the emotional core in every story.18:00 - How to pitch creative podcast ideas to conservative clients.20:00 - Why listen time and engagement are the real metrics.23:00 - Turning guests into clients through podcasting.Send us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

MoneyWise
Top Money and Life Secrets from 25 Millionaires: What You Should REALLY Know

MoneyWise

Play Episode Listen Later Oct 29, 2024 34:34


We just hit our 25th episode! To celebrate, we're doing a special recap of the best lessons from all our past conversations. Sam's looking back at the standout advice from founders, entrepreneurs, and experts who opened up about what really happens when you hit major financial success—and the stuff no one talks about. You'll hear insights from Mike Beckham on why giving back keeps lifestyle inflation in check, Dr. Becky's take on raising resilient kids in a world of privilege, and advice from founders who've faced the mental rollercoaster that comes after big exits. We also dig into what it means to live a low-key, fulfilling life, even if you're worth millions. This is Moneywise, a podcast where hosts Sam Parr and Harry Morton are joined by high-net-worth guests to explore exclusive insights into personal finance and lifestyle tailored for other high-net-worth people, or those on their way. They'll get radically transparent about the numbers, revealing things like their burn rates, portfolios, and spending habits. Who is Sam Parr? Sam is a serial entrepreneur and the co-founder of The Hustle, which he sold to HubSpot in 2021. He's also the co-host of one of the world's top podcasts for entrepreneurs, My First Million. Known for his insightful business acumen and candid communication style, Sam Parr continues to be a prominent figure in the world of media and entrepreneurship. Sam's newest and biggest venture yet is Hampton, which he co-founded in 2022. Who is Harry Morton? Harry Morton is the CEO of Lower Street, a company specializing in premium podcast production that he founded to transform brand narratives through audio storytelling. His expertise has made Lower Street a leader in the podcast industry, working with diverse clients from startups to Fortune 500 companies to enhance their market presence and audience engagement. This podcast was made for the Hampton community, a private, highly-vetted, peer membership community for founders and CEOs of fast-growing, tech-enabled startups. Chapters:  Lesson 1: Finding Purpose After Early Retirement (01:47) Lesson 2: Raising Resilient Children in Wealthy Environments (04:28) Lesson 3: The Impact of Giving (06:55) Lesson 4: Stress and Growth vs. Peace and Letting Go (09:22) Lesson 5: Jennifer's Story: Financial Red Flags in Relationships (13:57) Lesson 6: Financial Stress: A Wild Story of Loss and Resilience (16:32) Lesson 7: Beware of Burnout: Lessons from Ryan and Pete (18:46) Lesson 8: Small Town Success: Travis's Story (21:25) Lesson 9: Knowing When to Walk Away: Laura and Jeff's Insights (24:14) Sam's Personal Top Takeaways (27:45) This podcast was produced in partnership with Lower Street and distributed by Morning Brew.

MoneyWise
$500M Net Worth, $100k Monthly Burn: How Radical Wealth Transparency Has Changed Jess Mah's Life

MoneyWise

Play Episode Listen Later Oct 22, 2024 50:34


Jess Mah is worth half a billion dollars—and she's tired of pretending otherwise. Jess Mah, entrepreneur and founder of InDinero, dives into the power of radical transparency and how it's impacted her personal and professional life. Raised by an entrepreneurial mother, Jess aspired to success from a young age, but her path to wealth wasn't always smooth. By 34, she has built ownership stakes in several companies, but more importantly, she's learned to stop caring what others think about her wealth. In this episode, she shares intimate details of her finances, including how she manages her wealth, why she doesn't worry about having liquid assets, and why she prioritizes personal cash flow over big exits.  We also get into how radical honesty has reshaped her relationships—both romantic and platonic—and how she balances being a CEO with maintaining a fulfilling life. This is Moneywise, a podcast where hosts Sam Parr and Harry Morton are joined by high-net-worth guests to explore exclusive insights into personal finance and lifestyle tailored for other high-net-worth people, or those on their way. They'll get radically transparent about the numbers, revealing things like their burn rates, portfolios, and spending habits. Who is Sam Parr? Sam is a serial entrepreneur and the co-founder of The Hustle, which he sold to HubSpot in 2021. He's also the co-host of one of the world's top podcasts for entrepreneurs, My First Million. Known for his insightful business acumen and candid communication style, Sam Parr continues to be a prominent figure in the world of media and entrepreneurship. Sam's newest and biggest venture yet is Hampton, which he co-founded in 2022. Who is Harry Morton? Harry Morton is the CEO of Lower Street, a company specializing in premium podcast production that he founded to transform brand narratives through audio storytelling. His expertise has made Lower Street a leader in the podcast industry, working with diverse clients from startups to Fortune 500 companies to enhance their market presence and audience engagement. This episode also features an interview conducted by Andrew Namanny. Check out his podcast Permission to Shine. This podcast was made for the Hampton community, a private, highly-vetted, peer membership community for founders and CEOs of fast-growing, tech-enabled startups. Chapters: Jess's Net Worth Breakdown (03:19) Early Life and Career (04:28) Wealth Philosophy (08:28) Jess's Spending (19:04) Dating Challenges (23:30) The Wall Street Journal Bounty (34:26) Transparency with her Employees (36:56) Dealing with Haters (39:14) The Value of Brutal Honesty (43:08) This podcast was produced in partnership with Lower Street and distributed by Morning Brew.

MoneyWise
$100M Net Worth, $5M Income: How I used money to handle a cancer diagnosis

MoneyWise

Play Episode Listen Later Oct 15, 2024 49:02


What's the true value of money when faced with a life-or-death situation? Mitch found out the hard way when his wife was diagnosed with cancer. As a highly successful entrepreneur with a net worth of nearly $100 million, Mitch had built a life of financial security. But when faced with his wife's illness and his own health scare, he discovered that no amount of money could buy control over life's toughest moments. Mitch's story is one of resilience, from his early entrepreneurial days, selling candy out of his locker, to growing a business worth millions. He reflects on the emotional and personal costs of his financial success and how his near-death experience completely shifted his perspective on wealth, work, and family. This is Moneywise, a podcast where hosts Sam Parr and Harry Morton are joined by high-net-worth guests to explore exclusive insights into personal finance and lifestyle tailored for other high-net-worth people, or those on their way. They'll get radically transparent about the numbers, revealing things like their burn rates, portfolios, and spending habits. Who is Sam Parr? Sam is a serial entrepreneur and the co-founder of The Hustle, which he sold to HubSpot in 2021. He's also the co-host of one of the world's top podcasts for entrepreneurs, My First Million. Known for his insightful business acumen and candid communication style, Sam Parr continues to be a prominent figure in the world of media and entrepreneurship. Sam's newest and biggest venture yet is Hampton, which he co-founded in 2022. Who is Harry Morton? Harry Morton is the CEO of Lower Street, a company specializing in premium podcast production that he founded to transform brand narratives through audio storytelling. His expertise has made Lower Street a leader in the podcast industry, working with diverse clients from startups to Fortune 500 companies to enhance their market presence and audience engagement. This episode also features an interview conducted by Aaron Hayslip. This podcast was made for the Hampton community, a private, highly-vetted, peer membership community for founders and CEOs of fast-growing, tech-enabled startups. Chapters: Mitch's Early Entrepreneurial Spirit (03:25) First Taste of Wealth and Career Choices (05:24) Health Scare and Perspective Shift (13:30) Reflecting on 2019: A Pivotal Year (21:36) Turning Down a Billion-Dollar Offer (22:03) Starting from Scratch: The Independent Journey (24:08) Facing a New Challenge: Breast Cancer Diagnosis (28:48) The Emotional Toll and Family Struggles (30:27) The Role of Wealth in Healthcare Access (33:41) Reevaluating Wealth and Power (37:35) Investing in Experiences (39:37) The Limits of Wealth and Final Reflections (40:40) This podcast was produced in partnership with Lower Street and distributed by Morning Brew.

MoneyWise
“I'm worth about $3 billion” What Happens When You DON'T Sell Your Business

MoneyWise

Play Episode Listen Later Oct 8, 2024 47:21


What happens when you don't sell your company and keep growing it for decades?  For Oscar, it means you become a billionaire. Oscar bought a company every six weeks for 20 years and now his business is worth about $50 billion. Yet, he still wears $15 t-shirts and lives by the values that helped him achieve success. In this episode, he shares how he became a billionaire while always putting family and faith first. He discusses his humble beginnings, the influence of his father, and how he's now passing on his wealth through a generational trust. From managing a $3 billion stake in his company to owning 300 classic cars and a $49 million private jet, Oscar's story offers a glimpse into life after massive success—without ever sacrificing who he is. This is Moneywise, a podcast where hosts Sam Parr and Harry Morton are joined by high-net-worth guests to explore exclusive insights into personal finance and lifestyle tailored for other high-net-worth people, or those on their way. They'll get radically transparent about the numbers, revealing things like their burn rates, portfolios, and spending habits. Who is Sam Parr? Sam is a serial entrepreneur and the co-founder of The Hustle, which he sold to HubSpot in 2021. He's also the co-host of one of the world's top podcasts for entrepreneurs, My First Million. Known for his insightful business acumen and candid communication style, Sam Parr continues to be a prominent figure in the world of media and entrepreneurship. Sam's newest and biggest venture yet is Hampton, which he co-founded in 2022. Who is Harry Morton? Harry Morton is the CEO of Lower Street, a company specializing in premium podcast production that he founded to transform brand narratives through audio storytelling. His expertise has made Lower Street a leader in the podcast industry, working with diverse clients from startups to Fortune 500 companies to enhance their market presence and audience engagement. This podcast was made for the Hampton community, a private, highly-vetted, peer membership community for founders and CEOs of fast-growing, tech-enabled startups. Chapters: Oscar's Lifestyle and Major Expenses (02:32) Military Service and Its Impact (11:18) Building a Business Empire (13:59) Walking Out on Investment Bankers (22:54) Sacrifices for Business Growth (24:58) Family Support and Business Success (28:10) Wealth Management and Generational Planning (32:47) Investment Strategies and Mistakes (37:01) Advice for Young Entrepreneurs (39:29) This podcast was produced in partnership with Lower Street and distributed by Morning Brew.

Personal Injury Marketing Mastermind
280. Demetrio Rico, Stafi — The Virtual Advantage: Scale Fast with Global Talent

Personal Injury Marketing Mastermind

Play Episode Listen Later Sep 26, 2024 27:46


Use bilingual, college-educated virtual assistants to handle everything from call management to legal calendaring. All while maintaining high-quality service - at a fraction of the cost. We also dive into the importance of continuous learning for staff and discuss innovative approaches to remote work management in the legal industry. Demetrio Rico, COO of Stafi (@getstafi), is a veteran in the telecom industry with over 20 years of experience managing large teams. He shares invaluable insights on leveraging global talent to boost efficiency and growth in PI firms. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Demetrio Rico LinkedIn Stafi Website Stafi Instagram What's in This Episode: Who is Demetrio Rico? How leveraging global talent can help streamline your law firm's operations and free up time for high-value tasks. How a trained virtual team can enhance your client intake process and potentially increase your conversion rates. How forward-thinking PI firms are using virtual assistants to handle growth more effectively and responsively. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
279. Justin Weinstein, Weinstein Legal Team — Innovative Marketing: From Analytics to Anime

Personal Injury Marketing Mastermind

Play Episode Listen Later Sep 19, 2024 27:28


Forget cookie-cutter marketing. Justin Weinstein is taking risks - and it's paying off big time. But he's not just throwing darts in the dark, hoping his creativie hits the target audience. The Founding Partner at Weinstein Legal Team (@weinsteinlegalteam) is using hard data to decode public perception of attorneys and combat it head-on. He's leveraging anime-style ads to capture new audiences and keep their attention. It's a bold move that's yielding impressive results. In just 9 years, Justin's firm, Weinstein Legal Team, has expanded to three locations, with more on the horizon. His secret? Marketing with intention and forging genuine community connections long before people even need legal help. Today, you'll get an inside look at Justin's playbook. Learn how to blend data-driven decisions with creative that pops, stand out in a crowded market, and build a brand that resonates with your community.  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Justin Weinstein LinkedIn Weinstein Legal Team Website Weinstein Legal Team Instagram  Anime Ads: The Auto Injury Pros What's in This Episode: Who is Justin Weinstein? Using data to combat negative public perceptions of attorneys Leveraging unconventional creative strategies to stand out in a crowded market The 'Law of We' philosophy and its impact on community engagement Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
278. RJon Robins, How to Manage a Small Law Firm — From Pain to Profit: Building a $10M Firm

Personal Injury Marketing Mastermind

Play Episode Listen Later Sep 12, 2024 53:40


RJon Robins, the mastermind behind "How to Manage a Small Lae Firm" (@howtomanageasmalllawfirm), has helped over 600 law firms across the country transform from struggling practices into profit-generating powerhouses. He has worked with firms ranging from startups to $30 million operations. As a former insurance defense counsel, he's been in the trenches with law firms of all sizes. His programs have a three-year waitlist. In this episode - you get to cut the line. We're pulling back the curtain on what it really takes to run a successful PI firm in today's cutthroat market. He explains how to implement a "Profit First" approach in your firm, why most law firms are running without a real strategy (and how to fix that ASAP), and the secret to gaining true control of your firm without chaining yourself to your desk. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website RJon Robins LinkedIn How to Manage a Small Lae Firm Website  How to Manage a Small Law Firm Instagram  The Profit First For Lawyers Podcast Podcast: RJon Robins: From the Vault Book: Profit First For Lawyers Offer: The Automatic Marketing Machine Bundle What's in This Episode: Who is RJon Robins? Discover the "Profit First" secret weapon that's transforming struggling law firms into cash-generating powerhouses. Uncover why your lack of a killer strategy might be the hidden culprit behind your firm's stagnant growth - and how to fix it fast. Learn the counterintuitive truth about gaining real control over your law firm (hint: it's not about working harder). Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
277. Gold Medal Moments — GOAT of Traditional Marketing: Alexander Shunnarah

Personal Injury Marketing Mastermind

Play Episode Listen Later Sep 10, 2024 33:55


Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons.  Today we learn from one of the battle-tested titans of personal injury - Alexander Shunnarah (@alexander_shunnarah). His Alexander Shunnarah Trial Attorneys (@alexandershunnarahlaw) empire spans 24 offices across 18 states, with a team of 500 strong, including 143 lawyers. We're talking about a firm that's recovered over $1.5 billion for its clients.  Over the past 23 years, traditional marketing has laid the groundwork for his national success. We'll dive into his billboard strategy, which has become the stuff of legend, and get his insights on balancing volume with high-stakes litigation. Alex shares what it truly means to be the best option for your clients. We explore how he's built a team of legal thoroughbreds and built up a war chest with over $50 million. His team is ready to throw down anywhere and at any time.  Hear Alexander live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMALEX Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
276. Michael Mann, Scale Marketing — Data-Driven Domination: Orchestrating Your Legal Marketing Symphony

Personal Injury Marketing Mastermind

Play Episode Listen Later Sep 5, 2024 35:27


With decades of experience spanning traditional and digital advertising, Michael Mann shares his cutting-edge strategies for personal injury law firms aiming to dominate their markets. Michael, Senior Account Strategist at Scale Marketing, introduces us to the concept of the 'Symphony of Media,' teaching how to orchestrate a perfect harmony of traditional and digital channels for maximum impact. He challenges the conventional wisdom of ad frequency, revealing the sweet spot that balances effectiveness with budget efficiency. And Michael explains why being genuine could be your secret weapon in attracting clients in a saturated market. From the emerging world of Connected TV (CTV) to the delicate balance of data and creativity, this episode is packed with actionable insights. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Michael Mann LinkedIn Scale Marketing Website  What's in This Episode: Who is Michael Mann? The 'Symphony of Media': Learn how to perfectly harmonize traditional and digital channels for maximum impact. Data vs. Creativity: Discover why you need both to stand out in the saturated PI market truly. The Law of Diminishing Returns in Advertising: Uncover the sweet spot for ad frequency and how to allocate your budget for optimal results. Connected TV (CTV) Strategies: Learn about this emerging platform and how to leverage it for your firm. Authenticity in Legal Marketing: Find out why being genuine could be your secret weapon in attracting clients. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
275. Gold Medal Moments — GOAT of Uniqueness: Amanda Demanda

Personal Injury Marketing Mastermind

Play Episode Listen Later Sep 3, 2024 23:23


Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons.  In just four years, Amanda Demanda (@amandademandalaw) has exploded into the Florida market. We're talking 25 employees, 1,000+ cases won, and over $500 million recovered. A bomb-proof unique selling proposition (USP) that speaks directly to her target audience is at the core of her success. By working backward from her ideal clients, Amanda has crafted a brand that's impossible to ignore – think pink branding and high heels that turn heads and win cases. But Amanda's secret sauce isn't just about looks. It's about leveraging what makes you unique to connect with clients on a deeper level. She's mastered the art of using social media as a powerful validation tool, not just a numbers game.  Ready to unleash your own unique power and dominate your market? Amanda's approach proves you don't need deep pockets – just deep authenticity and a USP that packs a punch. Hear Amanda live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMAMANDA Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
274. Grego Sobo, Sobo & Sobo — Hush Money: Downplay Settlement Value, Win Clients

Personal Injury Marketing Mastermind

Play Episode Listen Later Aug 29, 2024 25:43


Greg Sobo (@sobogreg) stands out as a living example of how quiet marketing can speak loudly in a crowded market.  The managing attorney at Sobo & Sobo (@sobosobolp) is the mastermind who turned a small family practice into a three-state legal powerhouse with over 60 attorneys. Greg explains why avoiding the numbers game might be your best bet, how lean in-house marketing teams can help you achieve your goals, and strategies for futureproofing your firm. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Greg Sobo LinkedIn Sobo & Sobo Website Sobo & Sobo Instagram  Greg Sobo Instagram What's in This Episode: Who is Greg Sobo? What are the benefits of having an in-house marketing team versus outsourcing? What strategies does the firm use to grow and expand into new markets? What challenges did Greg face in rebranding the firm from real estate to personal injury? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
273. Gold Medal Moments — GOATs of Personal Branding: Gina Zapanta and Mike Alder

Personal Injury Marketing Mastermind

Play Episode Listen Later Aug 27, 2024 17:29


Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons from former PIM guests.  Perception is everything. Your personal branding extends beyond marketing- permeating every aspect of your practice. It's not just about social media—it's about standing out in clients' minds before they even step into your office. It's about consistently projecting your values and skills in every interaction, creating a powerful, lasting impression that sets you apart in clients' minds - and the minds of the competition. No one understands the far-reaching impact than the GOATS of personal branding -  Gina Zapanta and Mike Alder, the powerhouse husband and wife team behind ZA Lawyers.  Hear Gina and Mike live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMGINA Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
272. Gary Yordon, SP Media — Shouting to Storytelling: The Quiet Power in Legal Ad Creative

Personal Injury Marketing Mastermind

Play Episode Listen Later Aug 22, 2024 31:57


In a world of loud, aggressive personal injury advertising, what if the key to explosive growth is... being quiet? Ten-time Emmy Award winner Gary Yordon reveals a revolutionary marketing approach that's helping PI firms quadruple their caseloads without breaking the bank. With decades of experience in political campaigns and media strategy, Gary brings unparalleled insights to the world of legal marketing. He breaks down how brain science, authentic storytelling, and strategic audience targeting are reshaping the landscape of PI advertising. Discover why the biggest spenders aren't always the biggest winners, and how smaller firms can level the playing field with smart, memorable content. From coffee shop conversations to the science of memory, this episode is packed with actionable insights that challenge conventional wisdom. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Gary Yordon LinkedIn SP Media Group Website The Zachary Group Website What's in This Episode: Who is Gary Yordon? Expanding the target audience for pi firms. Rethinking who pi firms should be marketing to, beyond just the currently injured, to capture a larger market share. The science of memory in advertising. How understanding the brain's memory processes, particularly the hippocampus, can lead to more effective and memorable ads. Authentic storytelling in legal advertising. The importance of creating genuine, relatable content that showcases attorneys' personalities and client relationships. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
271. Gold Medal Moments — GOAT of Grassroots Marketing: Dave Thomas

Personal Injury Marketing Mastermind

Play Episode Listen Later Aug 20, 2024 8:32


Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons from former PIM guests.  The grassroots revolution is here, and Dave Thomas and the LawTigers are its undisputed champions.  Dave's creating an army of community-embedded marketers, transforming how law firms connect with their clients. Law Tigers is turning traditional outreach on its head, with 42 regional managers becoming the heartbeat of motorcycle communities across 32 states. Dave's not just talking about local impact – he's engineered a system that drives up to 50% of their cases through grassroots efforts alone. This is your chance to learn from the GOA of grassroots marketing himself. Hear Dave live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMDAVE Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
270. Frank Azar, Franklin D. Azar & Associates — From TV to Trials: Commanding Premium Settlements in PI

Personal Injury Marketing Mastermind

Play Episode Listen Later Aug 15, 2024 36:25


Get ready for a masterclass in personal injury branding with the "Strong Arm" himself, Frank Azar. As founder of Colorado's largest personal injury firm, Frank D. Azar and Associates (@fdazarlaw), Frank has been a dominating force in the legal landscape for over three decades. In this hard-hitting episode, the man behind the $11.5 million football helmet verdict and $750 million Walmart settlement shares his blueprint for success, including: Why building a powerful brand is crucial in today's competitive market How litigation expertise can dramatically increase your case values The secret to scaling your firm while maintaining ethical standards Strategies for adapting to ever-changing industry trends Frank's journey from a family of lawyers to becoming Colorado's most recognizable legal brand is a testament to his innovative approach and unwavering commitment to clients. With 33 attorneys across 14 locations, he's not just talking the talk - he's walking the walk. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Frank Azar LinkedIn Frank D. Azar and Associates LinkedIn Frank D. Azar and Associates Website Frank D. Azar and Associates Instagram What's in This Episode: Who is Frank Azar? How to build a strong, lasting brand for a personal injury firm? The role of traditional advertising (like TV) versus digital marketing in today's legal landscape. How litigation expertise impacts settlement values? How have insurance company tactics evolved, and how to adapt to these changes. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
269. Gold Medal Moments — GOAT of Networking: Bob Simon

Personal Injury Marketing Mastermind

Play Episode Listen Later Aug 13, 2024 8:52


Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons from former PIM guests.  The legal revolution is here, and Bob Simon is leading the charge. As the GOAT of Networking and the visionary behind Justice HQ, Bob is redefining what's possible in personal injury law. Collaboration and specialization are transforming the legal landscape. Forget stuffy law offices and cutthroat competition - Bob's creating a new breed of lawyer ready to take on any case, in any courtroom, at any time. Discover how Justice HQ is turning solo practitioners and small firms into legal superheroes, empowering them to punch above their weight and compete with Goliath-sized firms. Bob's not just talking about change – he's engineering it. This is your chance to learn from the master networker himself.  Hear Bob live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMBOB Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
268. David Arato, Lexicon Legal Content — Content that Converts: Crafting Legal Content That Actually Ranks in 2024

Personal Injury Marketing Mastermind

Play Episode Listen Later Aug 8, 2024 20:59


Struggling to attract clients online? Your law firm's website might be costing you cases. Simply having a website isn't enough - learn what you need to do about it. David Arato, Founder of Lexicon Legal Content, is the legal content architect behind 300+ law firms' online success. With Google's latest algorithm shakeup, David's insights couldn't be more timely. Don't let another potential client slip through your digital fingers. Tune in now and arm yourself with strategies that will leave your competitors in the dust. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website David Arato LinkedIn Lexicon Legal Content Website Lexicon Legal Content Facebook   What's in This Episode: Who is David Arato? The fatal flaw in most law firm websites (and how to fix it) Why AI-generated content is killing your SEO The secret weapon that's helping smart firms dominate Google rankings How to turn your website into a 24/7 client-attracting machine Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
267. Gold Medal Moments — GOAT of Marketing Plan: Mike Morse and John Nachazel

Personal Injury Marketing Mastermind

Play Episode Listen Later Aug 6, 2024 7:18


Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons from former PIM guests.  Get ahead of the competition with highlights from the GOATS of creating a marketing plan — Mike Morse and John Nachazel.  To dominate an entire state, you need two key ingredients: captivating creativity that attracts leads, and razor-sharp data to manage them as they flow through your system. Mike Morse and John Nachazel, the dynamic duo behind the bestseller "Fireproof," are living proof that this combination is more powerful than the sum of its parts. They transformed a solo practice into Michigan's largest personal injury firm and increased profits tenfold in just a decade. Mike Morse reveals how authenticity in marketing can helps you be the ‘cherry garcia' in a sea of vanilla options, while John Nachazel introduces the "Jumbotron" approach - keeping your eye on the prize with real-time, data-driven decision-making.  Hear Mike and John live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: FIREPROOF Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
266. Bart Benton, Benton and Benton — Battle Ready: A Trial First Philosophy for Max Case Value

Personal Injury Marketing Mastermind

Play Episode Listen Later Aug 1, 2024 24:13


Success isn't just about winning cases - it's about delivering life-changing results for your clients. Few firms have cracked the code quite like Benton & Benton. Bartlett Benton (@Be_smart_call_bart) has a track record of six and seven-figure settlements and a reputation for fearless litigation. The Monroe, Georgia based firm has proven that you don't need to be based in a big city to deliver big results. What sets this firm apart isn't just their success in the courtroom - it's their unwavering commitment to preparing every single case for trial. In this episode, we dive deep into the three key principles that have become the bedrock of Benton and Benton's success: Stay battle-ready: why preparing every case for trial is the ultimate competitive advantage  Mix it up: how to diversify your lead generation strategy and build a robust referral network Fund the war chest: the pros and cons of cash reserves vs. lines of credit, and how to make the right financial moves for your firm.  Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Bartlett Benton LinkedIn Benton & Benton Website Bart Benton Instagram Bart Benton TikTok What's in This Episode: Who is Bart Benton? What intake should look like for a trial first firm.  How being based in a smaller city like Monroe, Georgia, impacts the firm's practice and client base. How Bart's experience working on the defense side for insurance companies shaped his approach to plaintiff's work.   Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
265. Gold Medal Moments — PIMCON Keynote Speaker: Daniel Morgan

Personal Injury Marketing Mastermind

Play Episode Listen Later Jul 30, 2024 15:14


Get ahead of the competition with highlights from the PIMCON Keynote Speaker — Daniel Morgan. Hear James live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMDAN Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons from former PIM guests.  Unlock the secrets of explosive law firm growth with Daniel Morgan, keynote speaker at PIMCon and key player in Morgan & Morgan's rise to dominance. In this must-listen episode of Gold Medal Moments, Daniel reveals the game-changing strategies that propelled his firm to handle 2.5 million calls in 2022 and recover over $15 billion for clients. From his unique journey starting in the call center at 17, Daniel offers insider knowledge you won't wanna miss. Ready to take your practice to the next level? Learn how to supercharge your lead generation, optimize your intake process, and leverage cutting-edge technology to outpace the competition. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
264. Ryan Anderson, FileVine — From Chaos to Clarity: Tech-Powered Case Management and Unified Communication

Personal Injury Marketing Mastermind

Play Episode Listen Later Jul 25, 2024 33:00


Drowning in deadlines? Buried in emails? Juggling countless files? If this sounds all too familiar, you're not alone. In this episode, we dive deep into the tech solutions revolutionizing law firm management. Our guest, Ryan Anderson, co-founder of FileVine, shares his journey from overwhelmed attorney to tech innovator. Discover how his firsthand experience with the chaos of legal practice led to the creation of an AI-powered platform - File Vine. Now trusted by over 3,500 law firms, they process an incredible 208 cases per hour. Learn how AI can transform your practice. From automated demand letters to streamlined legal research, we explore cutting-edge tools that are redefining efficiency in the legal world. Whether you're a solo practitioner or managing a large firm, this episode is packed with insights to boost your productivity, enhance accuracy, and, ultimately, drive profitability. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Ryan Anderson LinkedIn File Vine Website What's in This Episode: Who is Ryan Anderson? How AI-powered document management can revolutionize case organization and information retrieval, saving attorneys countless hours and reducing errors. Strategies for implementing data-driven performance management in law firms, using metrics to optimize operations and improve profitability. The importance of centralized communication systems in law firms and how they can enhance collaboration, reduce miscommunication, and improve client service. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
263. Gold Medal Moments — GOAT of Top of Funnel Marketing: James Helm

Personal Injury Marketing Mastermind

Play Episode Listen Later Jul 23, 2024 21:35


Get ahead of the competition with highlights from the GOAT of Top of Funnel Marketing — James Helm. Hear James live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMJAMES Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons from former PIM guests.  Each of these trailblazers and thought leaders will speak live at the inaugural PIMCon, the inaugural Personal Injury Mastermind Conference.  Mastering the marketing funnel is crucial for law firm growth, and no one does it better than James Helm, the GOAT of Top-of-Funnel Marketing. As CEO of TopDog Law, James transformed his firm from a local player to a nationwide powerhouse in just five years, now fielding thousands of calls monthly. His approach has been so successful that his firm adds at least 10 new staff members each month to keep up with demand. Learn strategies for permeating any market with the GOAT of Top of Funnel Marketing - James Helm. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
262. John Demas, Demas Law Group — Beyond Settlement: Why Less Cases Can Mean More Money

Personal Injury Marketing Mastermind

Play Episode Listen Later Jul 18, 2024 30:18


John Demas has built Demas Law Group (@demaslawgroup) on one unwavering principle: "Without exception, put the client first." And it has paid dividends.  Over the past 25 years, John's client-centric approach has driven every aspect of his firm, from case selection to courtroom strategy. The results speak for themselves - including a record-breaking $10.5 million jury award in Sacramento County. But this isn't just about big verdicts. Prioritizing client outcomes over short-term gains can lead to higher satisfaction, better reviews, and a flood of referrals.  Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website John Demas LinkedIn Demas Law Group Website Demas Law Group Instagram Demas Law Group TikTok What's in This Episode: Who is John Demas? The importance of being selective with cases and how to effectively evaluate and allocate resources within the first 30 days of taking on a case. How a willingness to go to trial can significantly increase settlement values and overall case outcomes, even for cases that don't go to court. Insights on leveraging digital strategies, including the importance of a strong domain name and how to build an online presence that reflects your firm's values and expertise. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
261. Gold Medal Moments — GOAT of Social Media: Jennifer Gore-Cuthbert

Personal Injury Marketing Mastermind

Play Episode Listen Later Jul 16, 2024 12:12


Get ahead of the competition with highlights from the GOAT of Social Media — Jen Gore. Hear Jennifer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMJEN Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons from former PIM guests.  Each of these trailblazers and thought leaders will speak live at the inaugural PIMCon, the inaugural Personal Injury Mastermind Conference.  Social Media is no longer optional. It is essential if you want leads. Creating engaging, informative content on these platforms allows you to reach a wider audience, showcase your expertise, and build trust with potential clients. Jennifer Gore knows how to do it right. The GOAT of Social media has built her law firm, Atlanta Personal Injury Law Group, into one of the fastest-growing firms in the country - securing a place on the Onc. 5000 three years in a row.  And social media has been a key driver of that success. She's mastered the art of identifying her target demographic and tailoring her content to their interests and pain points. Press play to learn how you can apply her hard-won lessons to your firm.   Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
260. Dan Martell, Martell Media — Buy Back Your Time: Overcome the Painline

Personal Injury Marketing Mastermind

Play Episode Listen Later Jul 11, 2024 36:36


Dan Martell's (@danmartell)  journey is a testament to perseverance - starting at 17, he faced two business failures before striking gold, making his first million by 27. Now, he's a powerhouse in the tech world, acquiring and scaling software companies at a breakneck pace of one per month. But what makes Dan's insights invaluable for our listeners is his ability to translate this tech-world success into strategies for service-based businesses like law firms. Drawing from his experience helping over a thousand founders achieve an average 209% boost in recurring revenue within just six months, Dan unpacks critical concepts for PI firm growth. We dive deep into overcoming the hurdles that keep most firms stagnant, exploring the 'pain line' in business growth and the revolutionary idea of 'buying back your time.'  Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Dan Martell LinkedIn Dan Martell Website SaaS Academy Website Dan Martell Instagram Dan Martell TikTok Dan Martell YouTube Dan Martell Facebook Dan Martell X  Growth Stacking Show Podcast Latest book: Buy Back Your Time What's in This Episode: Who is Dan Martell? What is the "pain line" in business growth, and how can PI firms overcome it? Why is reinvesting in your own practice often the smartest financial move for law firm owners? How can PI attorneys apply strategies from the tech world to multiply their impact without increasing their workload? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
259. Gold Medal Moments — GOAT of Brand Love: Ed Herman

Personal Injury Marketing Mastermind

Play Episode Listen Later Jul 9, 2024 13:50


Get ahead of the competition with highlights from the GOAT of Brand Love — Ed Herman. Hear Ed live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMED Welcome to Gold Medal Moments on Personal Injury Mastermind. This is a special mini-series that highlights Chris' favorite lessons from former PIM guests.  Each of these trailblazers and thought leaders will speak live at the inaugural PIMCon, the inaugural Personal Injury Mastermind Conference.  Brand recognition isn't enough to beat the competition. Your firm needs to be so well known and so trusted that clients don't just LIKE your brand — they LOVE it. How do you get there? Enter Ed Herman, the GOAT of Brand Love. Listen now to learn what it takes.  Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
258. James Helm, Top Dog Law — State of Personal Injury Advertising in 2024

Personal Injury Marketing Mastermind

Play Episode Listen Later Jul 4, 2024 43:56


In this episode of the Personal Injury Mastermind Podcast, we welcome back James Helm (@topdoglaw) for an unprecedented third appearance on the show. As the owner of Top Dog Law, James has quickly grown his firm from a Philadelphia upstart to a national leader in legal advertising, spending over eight figures and fielding thousands of calls. Dive deep into the current state of marketing in personal injury law, covering critical topics to propel your firm to the next level: The effectiveness of TV advertising and whether it still delivers the same ROI The potential of social media marketing and the risks of outsourcing it to agencies that don't understand your brand The underutilized power of Google Ads and why many firms are missing out on this opportunity The emergence of OTT advertising and whether the high CPMs are justified by the results James shares his unique insights and experiences from the front lines of PI marketing, offering listeners actionable strategies and real-world examples of what works and what doesn't. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. James Helm LinkedIn James Helm Bio  James Helm Instagram Top Dog Law Website Top Dog Law TikTok Top Dog Law Facebook What's in This Episode: Who is James Helm? Does TV still work for Personal Injury Firms? The best way to leverage social media for personal injury attorneys in 2024. Actionable strategies and insights can PI attorneys learn from James Helm's experiences and success in growing Top Dog Law into a national leader in legal advertising.  Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
257. Gold Medal Moments — GOAT of Content Marketing: Matt Dolamn

Personal Injury Marketing Mastermind

Play Episode Listen Later Jul 2, 2024 10:40


Get ahead of the competition with highlights from the GOAT of content marketing and A.I. - Matt Dolman. Hear Matt Dolman live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMMATT  Welcome to Gold Medal Moments on Personal Injury Mastermind. This is a special mini-series that highlights Chris' favorite lessons from former PIM guests.  Each of these trailblazers and thought leaders will speak live at the inaugural PIMCon, the inaugural Personal Injury Mastermind Conference.  As a law firm, you're part of the Your Money Your Life (YMYL) crew, which means Google's algorithm is keeping a close eye on your online presence. To win the rankings game, you've got to show off your Experience, Expertise, Authority, and Trust (EEAT) through your content. Gone are the days of just slapping up the longest article and calling it a day. Now, it's all about creating content that puts your audience first, matches their intent, and proves that you know your stuff. And who better to guide us through this wild ride than the one and only Matt Dolman, the GOAT of content marketing and A.I.?  Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
256. Hamid Kohan, Legal Soft — Global Talent: Tap Into Profit Overnight

Personal Injury Marketing Mastermind

Play Episode Listen Later Jun 27, 2024 36:07


Harness the power of on-demand virtual staffing with Legal Soft (@legal.soft). Scale your firm, increase velocity, nail intake, and tap into new profits - almost overnight. CEO Hamid Kohan explains how.  Dont miss his insights on the future of tech in the leal industry, from liability in 'smart' cars to the future of law firm management with AI. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Hamid Kohan LinkedIn Legal Soft Website Legal Soft Instagram (@legal.soft) What's in This Episode: Who is Hamid Kohan? Where in the world should law firms source the best virtual talent? How to retain and incentivize a virtual staff. Why virtual staffing buys back time and can serve as a foundation for growth.  Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
255. Gold Medal Moments — GOAT of Unique Selling Points: John Berry

Personal Injury Marketing Mastermind

Play Episode Listen Later Jun 25, 2024 8:39


Get ahead of the competition with highlights from the GOAT of Distinctive USPs - John Berry. Hear John Berry live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMJOHN  Welcome to Gold Medal Moments on Personal Injury Mastermind. This is a special mini-series that highlights Chris' favorite lessons from former PIM guests.  Each of these trailblazers and thought leaders will speak live at the inaugural PIMCon, the inaugural Personal Injury Mastermind Conference.  Every law firm needs a unique selling position - or USP.  If words like ‘fights for the client' or ‘cares for the client' spring to mind - those are table stakes. Not USPs. Centering your practice on veterans by hiring former veterans and serving veterans - that is a Unique Selling Position.  Here's why: It's a niche focus that leverages veterans' unique expertise while building community and demonstrating shared values like service, duty, and loyalty. Get the tools you need to discover your own USP. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website R. Brent Wisner LinkedIn Wisner Baum Website Wisner Baum Instagram Wisner Baum TikTok Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
254. Jon Groth, Groth Law — Art of Acquisition: Insider Guide to Firm Growth

Personal Injury Marketing Mastermind

Play Episode Listen Later Jun 20, 2024 27:55


We're diving into the world of law firm acquisitions with a true expert -  Jon Groth, the founder of Groth Law. What started as a solo practice in his basement back in 2010 has now expanded to three offices across Wisconsin, with a team of three attorneys and 14 staff members. But here's where it gets interesting...  Jon recently acquired another Milwaukee law firm, expanding Groth Law's reach and capabilities even further. And he's here to share his insider knowledge on how to make a law firm acquisition work for you. He shares everything from crunching the numbers to getting smart about branding and protecting your firm's reputation. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Jon Groth  LinkedIn Groth Law Website Samster, Konkel & Safran Website What's in This Episode: Who is Jon Groth? How to brand your firm after acquiring another practice. What to look for when purchasing a firm to expand a practice.  The case for protecting your marketing assets.   Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
253. Alan Weiss — Toolkit: The Agile Attorney, Thriving in a Shifting Legal Landscape

Personal Injury Marketing Mastermind

Play Episode Listen Later Jun 13, 2024 36:50


Today we welcome the legendary Alan Weiss. Alan is a world-renowned consultant, speaker, and author who has helped hundreds of businesses and individuals achieve massive success. With over 60 books to his name, including the bestseller "Million Dollar Consulting," and inductee into multiple halls of fame, Alan is a true authority on entrepreneurship and leadership. In this value-packed conversation, Alan shares his insights on how attorneys can take their practice to the next level. Discover how to price your services based on value, generate a steady stream of referrals, and stay ahead of the curve in an ever-changing industry. Alan challenges conventional wisdom and offers fresh perspectives that will make you rethink the way you approach your firm. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Alan Weiss LinkedIn Alan Weiss Website Alan Weiss's The Uncomfortable Truth Podcast Sentient Strategy: How to Create Market-Dominating Strategies in Turbulent Economies What's in This Episode: Who is Alan Weiss? How to be a better speaker. How doing the uncomfortable thing and removing one little obstacle can help you become limitless. Why quantity marketing and quality connection equal more referrals.  Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
252. Joe Fried, Fried Goldberg — Maverick to Mogul: Blueprint for Creating Billion-Dollar Niches

Personal Injury Marketing Mastermind

Play Episode Listen Later Jun 6, 2024 39:26


Leaders don't wait for opportunities - they create them. In the uber-competitive personal injury arena, true differentiation is everything. But what does it really take to stand out and be seen as the go-to authority? Just ask trucking litigation pioneer Joe Fried, founding partner of Fried Goldberg. Long before it became a hot practice area, Joe was building his nationally renowned firm by hyper-specializing in trucking cases. An unconventional vision that drew skeptics and naysayers at first. But Joe's conviction paid off in a big way. Through total commitment to mastering this niche, he uncovered critical case details and massive insurance coverages that generalists missed. We're talking $150 million in hidden policies on a single case! Joe took it even further by cultivating an entire ecosystem around trucking law. From co-founding pioneering organizations like the Academy of Truck Accident Attorneys to getting official ABA Board Certification established, he legitimized and advanced the whole specialty. Now Joe reveals his insights on how niche focus, grit, and building the right support system are the keys to dominating any emerging area. Whether you want to blaze your own trail, maximize cases, or just learn from a living legend - this is the story of stratospheric success through hyper-specialization. Don't miss legal marketing titan Chris Dreyer's second eye-opening conversation with Joe Fried (check out Part 1 here). They cover Joe's journey taking an unconventional idea and turning it into one of today's most robust practice areas. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Joe Fried on LinkedIn Fried Goldberg on LinkedIn Fried Goldberg Website The Trucking Attorneys YouTube What's in This Episode: Who is Joe Fried? What is the best marking tactic for getting commercial trucking cases? What is the difference between b2b and b2c marketing for trucking cases? What to do as soon as a trucking case comes in the door. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
251. Julian Gray, Julian Gray Associates — Toolkit: Ultimate Guide to Settlement Planning in 2024

Personal Injury Marketing Mastermind

Play Episode Listen Later May 30, 2024 30:51


As a personal injury attorney - you work hard to get the best settlements and verdicts for your clients. But what happens after they get the check? Julian Gray provides comprehensive settlement planning for clients that can make millions of dollars of difference.  With over 25 years of experience, his Pittsburgh-based firm, Julian Gray Associates, is renowned for its expertise in Medicaid planning, veterans benefits, special needs planning, and settlement planning. In this eye-opening conversation, Julian explains : Why partnering with settlement planning experts from day one gives you a massive competitive advantage, How to protect your firm and your clients by navigating complex issues like Medicare's interests, The power of custom-tailored settlement solutions to set your firm apart and attract top-tier cases, And how comprehensive settlement planning services can fuel your marketing and generate a steady stream of referrals.  Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Julian Gray LinkedIn Julian Gray Associates Website Julian Gray Associates Facebook  What's in This Episode: Who is Julian Gray? How are settlement attorneys compensated? When should a personal injury attorney consider a settlement-attorney partnership? What are the tax implications for a major settlement? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
250. Steven Gursten, Michigan Auto Law — Thrive in Disruption: Future-Proofing Your PI Practice

Personal Injury Marketing Mastermind

Play Episode Listen Later May 23, 2024 40:38


New auto safety tech could decimate accident cases 50%+ in just years. Is your PI firm ready for this disruption? Michigan's elite accident attorney Steven Gursten breaks it down. His elite firm, Michigan Auto Law (@_autolaw), is the only board-certified auto accident practice in Michigan. With 21 attorneys across 5 office locations, they've been serving injury victims throughout the state for over 50 years. Steven builds on his success and looks to the future. He shares his proprietary game plan for future-proofing your marketing and business model so you don't get left behind. You'll get Steven's step-by-step tactics for: Diversifying into lucrative, untapped niche practice areas before the pack Building an authoritative brand presence that cements your firm as the go-to specialists Adapting your marketing mix as your practice matures Since our last talk in 2021, he's doubled down on these future-focused efforts. Now he reveals the latest pivots preparing his firm for what's next. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Steven Gursten on LinkedIn Michigan Auto Law on LinkedIn Michigan Auto Law Website  Michigan Auto Law Instagram Seven Gursten on PIM: Episode 70 What's in This Episode: Who is Steven Gursten? Is it better to have one website with pages for each practice area? Or multiple niche websites for each practice area? What is a sure-fire way to track a branding campaign? How to decline a case and still get positive Google reviews? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
249. Chad Celi — Toolkit: Toolkit: Avoid the Marketing Malpractice Minefield

Personal Injury Marketing Mastermind

Play Episode Listen Later May 16, 2024 33:04


Chad Celi, AKA ChadGPT, a true master of marketing in the personal injury space. Chad's agency is built on the principles learned from the legendary Jay Abraham. He has worked with over 119 industries, including some of the biggest names in PI like Mike Morse and Darryl Isaacs. Throughout this jam-packed interview, Chad shares his invaluable insights on how to avoid the pitfalls of marketing malpractice. He explains the importance of rebranding your intake team, optimizing your intake language, and leveraging the power of reviews to boost your firm's reputation and attract more clients. Whether you're a seasoned PI attorney looking to take your marketing to the next level or just starting out and looking for a competitive edge, this episode is a must-listen.  Selective about who he works with, this interview gives exclusive insights you won't want to miss.  Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Chad Celi LinkedIn What's in This Episode: Who is Chad Celi? The three worst forms of marketing malpractice and how to avoid them. Psychological tweaks to inspire rave reviews - even from calls you reject.  How to increase the volume of opportunities for capturing reviews.  Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Marketing Mastermind
248. Luis Scott, 8 Figure Consulting — Reaching the Top 1%: Explosive Growth Through Predictable Revenue

Personal Injury Marketing Mastermind

Play Episode Listen Later May 9, 2024 26:47


Growing a firm to 8 figures in under five years might seem like a lucky break, but what if you could repeat that success 25 times?  Luis Scott (@luisscottjr)  has done just that, and he's ready to share his proven strategies with you. From taking a firm from 25 to 150 employees and securing $100 million in settlements in just two years, to his unique perspective on turning challenges into opportunities, Luis has the expertise to help you achieve massive growth. With 8 Figure Firm (@8figurefirm) Consulting, Luis is on a mission to guide 100 law firms to 8 figures in predictable yearly revenue. Will you be one of them? In this must-listen episode, Luis shares his hard-won wisdom on: Strategic marketing budget allocation The importance of tracking revenue per employee Crafting a compelling USP that sets your firm apart Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Luis Scott on Instagram  Luis Scott on LinkedIn 8 Figure Firm on Instagram 8 Figure Firm on LinkedIn 8 Figure Firm Website The Guts and Glory Podcast What's in This Episode: Who is Luis Scott? What the 60/40 rule is in budgeting for marketing.  How to identify your own USP.  What happens when employee productivity doesn't match salary increases? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels