Podcasts about ideavirus

Feeling frustrated with the results of quick fixes and short-term thinking? Ready to create a bold, lasting positive impact but feel trapped in outdated approaches and systems? This is the episode for you! Today, we're joined by the visionary Seth Godin, a globally renowned entrepreneur, bestselling author, sought-after speaker, and marketing expert known for his game-changing ideas in business and leadership. With 23 bestselling books translated into more than 30 languages, including breakthrough books like Unleashing the Ideavirus and This is Marketing and his latest release, This is Strategy, Seth pushes the boundaries of conventional wisdom, offering insights for thinking bigger, anticipating change, and creating real impact in an unpredictable world. In his new book, Seth challenges readers to shift from reactive tactics to proactive strategy and provides a roadmap for navigating complexity and achieving long-term success. Join us as we unpack key concepts like the importance of empathy in business, the need to adapt to technological shifts, and how understanding invisible systems can unlock new opportunities. With over a million subscribers to his daily blog, Seth continues to inspire change on a global scale. Be sure to tune in for a dynamic conversation packed with actionable advice on how to thrive in an ever-evolving landscape. You'll leave ready to think strategically, act boldly, and make your mark!   Key Highlights From This Episode: The critical difference between strategy and tactics in a world that pushes compliance. [05:51] Empathy as one of the four components of strategy and why it's so important. [09:10] Why adaptability is key to success, particularly in industries disrupted by technology. [11:17] Your origin story and how transformation happens when you challenge old narratives. [16:18] How marketing has shifted from hype to building real connections and driving change. [19:11] The power of meeting with like-minded individuals to discuss strategy, not tactics. [21:10] Recognizing and navigating the systems that drive industries and consumer behavior. [25:42] Four threads of strategy: Systems, Games, Time, and Empathy. [28:55] Creating the necessary conditions today for a resilient system to be born tomorrow. [31:19]   For More Information: Seth Godin Seth's Blog Seth Godin Books This Is Strategy: Make Better Plans Seth Godin on LinkedIn Seth Godin on Facebook Seth Godin on X   Links Mentioned in Today's Episode: Read Kathy's Forbes.com interview with Seth, ‘Seth Godin: What Is Strategy And Why We So Often Get It Wrong' Find additional links, videos, and other bonus content related to Seth's #1 bestselling book, This is Strategy, here!   ——————— IS IT FINALLY TIME FOR A TRUE SHIFT IN YOUR CAREER AND LEADERSHIP? Do you feel ready and excited to make the essential changes you've been longing for in your career but need some empowering support to begin? That help is here! Join me as I coach and guide you through powerful, proven steps that unlock your fullest and happiest career potential. For a limited time, take advantage of my 10% discount for you, my amazing Finding Brave listeners. Save 10% on both my top-rated one-on-one 6-session Career & Leadership Breakthrough coaching program AND my Most Powerful You video training course that will help you close the 7 most damaging power and confidence gaps that are blocking thousands of professionals from the success, reward, and impact they want and deserve. You can participate in both of these programs from the comfort of your own home, at your own pace. Now's the time. Don't wait! Build the career you've been longing for this year. I'd love to help you. REGISTER NOW and use the 10% discount code BRAVEPOD10 to save 10% on these programs TODAY! Career & Leadership Breakthrough 6-session Program Build Your Confidence, Impact and Self-Esteem At Work The Most Powerful You Self-Paced Video Training Program   ——————— What FREE career support? Make sure to join me on my next FREE career coaching call in my monthly series “Ask Coach Kathy.” In this program, registrants are invited to come on a 45-minute LIVE Zoom call and share their most pressing career challenge or problem that they want help with, and I will give you my best advice right on the call, for free! No question is too large or too small, and it can be about any type of professional issue you're having. I'd love to help you. It's time to get some outside support and move forward forward fast. Sign up at kathycaprino.com/ask-coach-kathy and I'll see you on the next call.   ——————— Order Kathy's book The Most Powerful You today (currently in the Top 200 Amazon “Women in Business” Bestsellers! If you enjoy the book, we'd so appreciate your giving the book a positive rating and review on Amazon! And check out Kathy's digital companion course The Most Powerful You, to help you close the 7 most damaging power gaps in the most effective way possible. Kathy's Power Gaps Survey, Support To Build Your LinkedIn Profile To Great Success & Other Free Resources Kathy's TEDx Talk, Time To Brave Up & Free Career Path Self-Assessment Kathy's Amazing Career Project video training course & 6 Dominant Action Styles Quiz   ——————— Sponsor Highlight I'm thrilled that both Audible.com and Amazon Music are sponsors of Finding Brave! Take advantage of their great special offers and free trials today!   Audible Offer Amazon Music Offer   Quotes: “We need to pause in this moment of change – and say, ‘Yeah, but what's worth doing tomorrow?' Not just repeating what we did yesterday and holding on for dear life. This is one version of bravery: to claim agency and responsibility.” — @ThisIsSethsBlog [0:07:40] “Someone who doesn't buy from you is doing exactly the right thing for them. – Our job is to create the conditions for them to decide that the right thing for them is to buy from you.” — @ThisIsSethsBlog [0:10:16] “I like to help people tell a positive story and make positive change happen, [and marketing] was the place to do it.” — @ThisIsSethsBlog [0:20:24] “When we see a system undergoing change, that is our opportunity to make a difference.” — @ThisIsSethsBlog [0:20:47] “Being able to describe to people, ‘The change I seek to make is this, the people I'm seeking to change believe this, and these are exactly who they are;' it either holds water or it doesn't.” — @ThisIsSethsBlog [0:23:06] “The goal is not, ‘How can I succeed tomorrow?' It's, ‘How do I – plant the right seeds in the right soil so that when I fertilize and water them over time, I'll have a forest when I need it?'” — @ThisIsSethsBlog [0:30:37]   Watch our Finding Brave episodes on YouTube! Don't forget – you can experience each Finding Brave episode in both audio and video formats! Check out new and recent episodes on my YouTube channel at YouTube.com/kathycaprino. And please leave us a comment and a thumbs up if you like the show!

Today, we're diving into another episode from the Foundr Archives to revisit our interview with marketing guru and multiple New York Times bestselling author Seth Godin, who explains why you should focus less on doing what you're told and more on doing work that's worth doing. In order to take advantage of the unique opportunities afforded by our times, some rules just have to be broken. Some people just get it. They grasp the spirit of the times in ways that ordinary people don't. They understand the patterns and progression of history, and can interpret current events and trends with rare wisdom and insight. Seth Godin is one such person. You might say his knowledge about the world of business borders on the prophetic. You could also safely say Seth Goden is a man who sees the world not for what it is, but for what it could be. He's in the business of change: predicting it, implementing it, and watching it unfold. You've probably seen his TED talks, his books, his blog, his podcast; he's the one of those characters who are grounded, yet somehow still larger than life. For those late to the Godin party, he's a marketing guru, founder of Squidoo.com and world-renowned author of 17 business bestsellers including Linchpin, Unleashing the Ideavirus, Tribes, and Purple Cow. For a man who understands tribes, he has proved time and again that he can walk the talk, building, in the process, a legion of raving fans-people who thrive on his entertaining blend of business and sociology.  In this interview you will learn: - How to know when to ship a project and when its ready to be released into the world  - Why perfect doesn't exist - The best analogy we have ever heard for good marketing - Seth's failures - Why it's YOUR turn! - The importance of blogging every day - & So MUCH MORE! Click here to start your business for $1. You'll get all-access foundr+, where you'll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Seth Godin is one of the most influential writers and thinkers of our time. He is the author of twenty-one international bestsellers, and his work has been translated into over thirty-nine languages. In this conversation with Seth, we discuss his latest books, The Song of Significance and The Practice, and how we might find the courage to make and share creative work. We also talk about the importance of prioritizing process over outcome, dealing with resistance, how creatives can measure success and why Seth believes that authenticity is a trap. *ABOUT SETH GODINSeth Godin is the author of 19 international bestsellers that have changed the way people think about work and have been translated into 39 languages – among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences worldwide. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne.*RESOURCES & LINKSThe Song of Significance by Seth Godin The Practice by Seth Godin altMBAHow to Decide by Annie Duke The War of Art by Steven Pressfield The Carbon AlmanacElizabeth Gilbert on Hobby, Job, Career & VocationA History of Rock Music in 500 Songspurple.space  For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.comFor free writing sessions, join free Writers' Hours: writershour.com

We are absolutely delighted to welcome Seth Godin to The ONE Thing Podcast. Seth joins us to delve into the subject of his latest book, “The Song of Significance” – a deep exploration of leadership and a fresh take on business culture.This book is more than just a guide for better business. As Seth explains, it's an examination of our current zeitgeist, the large-scale trends that shape our world, and perhaps even a driver of these trends itself. Seth, known for his groundbreaking work including "Unleashing the Ideavirus,", “The Practice,” and “Permission Marketing,” has a knack for catching and conveying the spirit of the times in his writing. In his own words, whenever he encounters something in the world he doesn't understand, he takes the time to decipher it and, if the explanation might benefit others, he shares it.Our conversation today sheds light on how we think about leadership and business culture, as Seth unpacks his observations and insights. And it's not just about better business practice; we're touching on a much larger mission driven by Seth. The goal is to understand, reimagine, and ultimately enhance how we lead and operate in the business world. A must-listen for all aspiring leaders and anyone curious about the direction our business culture is heading.If you're interested in learning more about how you can grow as a leader and align with the changing business landscape, don't forget to check out Seth's new book, The Song of Significance.To learn more, and for the complete show notes, visit: the1thing.com/pods.We talk about:The factors that define the best jobsLeaning into widespread disruption as an opportunity to reinvent an industryTaking responsibility instead of authorityKokoro: Spending your day where your heart isKrulak's Law: The future of an organization is in the hands of the privates in the field, not the generalsLinks & Tools from This Episode:Learn more at seths.blogRead: The Song of SignificanceRead:

#181 - Niche Audiences ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. VISIT: marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE! VISIT: https://www.7shifts.com/restaurantstrategy ***** CONSUMER TRENDS (Part 9/10) Welcome to the ninth installment in a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Today I'm sharing ideas from some of my favorite thought leaders: Chris Anderson, Seth Godin, and Kevin Kelly. We're talking about how to niche down and serve a specific audience, and why that might just be your path to success moving forward. FURTHER READING: The Long Tail by Chris Anderson - BUY IT HERE Unleashing the Ideavirus by Seth Godin - BUY IT HERE What Technology Wants by Kevin Kelly - BUY IT HERE The Inevitable by Kevin Kelly - BUY IT HERE 1,000 True Fans by Kevin Kelly - READ IT FOR FREE ***** Want to learn more about my Group Coaching Programs? Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule

#181 - Niche Audiences ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. VISIT: marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is a modern team management platform, designed by restaurateurs, for restaurateurs. It integrates seamlessly with the POS and Payroll systems you already use to give your team a competitive advantage. And guess what? Listeners of the show get their first 3 months FREE! VISIT: https://www.7shifts.com/restaurantstrategy ***** CONSUMER TRENDS (Part 9/10) Welcome to the ninth installment in a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Today I'm sharing ideas from some of my favorite thought leaders: Chris Anderson, Seth Godin, and Kevin Kelly. We're talking about how to niche down and serve a specific audience, and why that might just be your path to success moving forward. FURTHER READING: The Long Tail by Chris Anderson - BUY IT HERE Unleashing the Ideavirus by Seth Godin - BUY IT HERE What Technology Wants by Kevin Kelly - BUY IT HERE The Inevitable by Kevin Kelly - BUY IT HERE 1,000 True Fans by Kevin Kelly - READ IT FOR FREE ***** Want to learn more about my Group Coaching Programs? Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule

Unleashing The Ideavirus (2000) provides a radical new approach to re-thinking your marketing strategies. Arguing that the advent of the internet has revolutionized the marketing scene, Seth Godin advocates the need for radical creativity when it comes to targeting customers. By providing a step-by-step map for rejecting traditional advertising approaches and ensuring that your marketing campaign goes viral. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended to. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at hello@quickread.com

Sign up to the bookmark newsletter: https://mailchi.mp/1119b1358a84/thebookmark   About the Book The Practice Creative work doesn’t come with a guarantee. But there is a pattern to who succeeds and who doesn’t. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer’s block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you’re a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you’ve been seeking to share all along. With this book as your guide, you’ll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy. Source: https://www.amazon.com/ Buy the book from The Book Depository - https://www.bookdepository.com/The-Practice/9780593328972/?a_aid=stephsbookshelf Would you like to take better notes from the books you read?  Get your copy of Archley's beautiful book journal, the Book of Books here: https://www.archleys.com/?ref=JamVyS-U4mVR   About the Author Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade. He’s a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame. In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing “seth” into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.   LINKS Previous Seth Godin books covered on the podcast Seth on Tim Ferriss talking about The Practice https://tim.blog/2020/10/26/seth-godin-the-practice/  Seth on Tim Ferriss talking about how how he manages his life, rules, principles and obsessions: https://tim.blog/2016/02/10/seth-godin/    BIG IDEA 1 (6:02) – Build a practice. Build a practice of your work, and practice it everyday with the mindset of a professional. Practice it even when you don’t know what the result will be. Success or good results are not guaranteed but it doesn’t mean we shouldn’t work towards it on a daily basis. We need to show up.  Seth doesn’t believe in writer’s block. He believes that inspiration doesn’t show up unless we do. We have to turn up professionally, take things seriously on a daily basis, and that momentum and practice will avoid us feeling stuck. We need to start with a problem that we need to solve and then find out what the answer is. Without having an assertion or point of view we won’t do anything.  By putting creative work out on a schedule, things like writer’s block don’t have time to exist, because we are showing up. BIG IDEA 2 (8:16) – Don’t be a hack. It’s not just about empathy or deeply knowing your customer but knowing WHO you’re even aiming to create value for. Because if you aim for the masses, you lose your point of view, your authenticity and quickly become a hack. So you need to know what market you’re in. You need to have a voice. You need to constantly ask who it is you’re creating for, and what will help your work become more appropriate for your audience. Don’t be a hack, know who you’re talking to and don’t worry about the rest.  BIG IDEA 3 (10:24) – Be generous. Worry less about what other people think. Many of us allow our output or work to define us, meaning that any criticism of our work becomes a criticism of us personally. We need to become like lifeguards, they are not worried about what others think or say or worry about imposter syndrome when they jump into the ocean to save someone. They just do the work they need to do and do it in a generous way. It is also about not hiding yourself because you will miss the opportunity to be generous. We need to embrace discomfort, show up and do the difficult work. Just put yourself out there so others can benefit.   LINKS Also listen to Whatcha Gonna do With That Duck: Just keep shippin’ Seth on Tim Ferriss talking about The Practice https://tim.blog/2020/10/26/seth-godin-the-practice/  Seth on Tim Ferriss talking about how how he manages his life, rules, principles and obsessions: https://tim.blog/2016/02/10/seth-godin/    Music By: Is It Hip Hop by LightBeats Let’s Connect LinkedIn: www.linkedin.com/in/steph-clarke Instagram: @stephsbizbookshelf Enjoying the show? Please hit subscribe so you don’t miss an episode and leave a review on iTunes to help others find us. See omnystudio.com/listener for privacy information.

Bestseller Seth Godin has unlocked the secrets to finding mindfulness as a writer. Through various publications, workshops, and podcasts, he sheds light on mental concepts often overlooked in pursuit of a professional career and preaches the ideas of beating resistance, accepting genre, disregarding authenticity, and choosing passion rather than chasing it. Seth is a renowned author and entrepreneur with nineteen bestselling books and guides, an internationally recognized blog, and a spot in the Marketing Hall of Fame. His latest book, The Practice: Shipping Creative Work, will be available tomorrow.From Amazon.com:Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade. He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame. Whether you’re traditionally published or indie, writing a good book is only the first step in becoming a successful author. The days of just turning a manuscript into your editor and walking away are gone. If you want to succeed in today’s publishing world, you need to understand every aspect of the business - editing, formatting, marketing, contracts. It all starts with a good book, then the real work begins. Join international bestselling author J.D. Barker and indie powerhouses, J. Thorn and Zach Bohannon, as they gain unique insight and valuable advice from the most prolific and accomplished authors in the business.In this episode, you’ll discover:How Seth beats resistanceWhy to choose passion rather than chase itThe importance of defining your genreWhy authenticity is a lieHow to push through “the dip”Links:J. D. Barker - http://jdbarker.com/J. Thorn - https://theauthorlife.com/Seth Godin - https://www.sethgodin.com/The Practice: Shipping Creative Work by Seth Godin - https://mybook.to/thepracticePurple Cow: Transform Your Business by Being Remarkable by Seth Godin - https://mybook.to/purplecowThis Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin - https://mybook.to/thisismarketingMusic by Nicorus - https://cctrax.com/nicorus/dust-to-dust-ep Voice Over by Rick Ganley - http://www.nhpr.com and recorded at Mill Pond Studio - http://www.millpondstudio.comContact - https://writersinkpodcast.com/contact/ “Muggable” quote by Harley Christensen - https://www.mischievousmalamute.com/*Full disclosure: Some of the links are affiliate links. See acast.com/privacy for privacy and opt-out information.

ideavirus - seth godin Teachable affiliate - https://bit.ly/2G0NNK6 podcasting mic that I use - https://amzn.to/3kE7nee Instagram page - https://www.instagram.com/booksintamil/ check out my online courses - https://www.udemy.com/user/ashok-kumar-k-r/ --- Support this podcast: https://anchor.fm/booksintamil/support

In 2008, Spikeball founder and CEO Chris Ruder set out to create the next great American sport. But unfortunately, after a sizeable ad spend, Chris discovered that his number one target market—volleyball players—didn’t exactly share his passion for the game. Useful information for sure, but you know what was even more valuable? The way he learned it. Tune in to find out why talking to real live people changed everything and enabled Chris to turn Spikeball into a $21 million company—while expanding globally and creating a rock-solid culture along the way.   entreleadership.com/podcast Spikeball website Young Life website Unleashing the Ideavirus by Seth Godin How to Create Core Values Review this episode for a chance to win a $25 Amazon gift card   As an Amazon Associate EntreLeadership earns from qualifying purchases.   Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to podcast@entreleadership.com. You could be featured on a future podcast episode!

Unleashing The Ideavirus (2000) provides a radical new approach to re-thinking your marketing strategies. Arguing that the advent of the internet has revolutionized the marketing scene, Seth Godin advocates the need for radical creativity when it comes to targeting customers. By providing a step-by-step map for rejecting traditional advertising approaches and ensuring that your marketing campaign goes viral. *** Do you want more free audiobook summaries like this? Download our app for free at QuickRead.com/App and get access to hundreds of free book and audiobook summaries.

Che fine hanno fatto i "Nutella Biscuits"? Un prodotto virale, una strategia di marketing super infiocchettata... ma ora: dove sono finiti?E come direbbe Stewart Brand, "Se non ti piacciono i batteri, sei sul pianeta sbagliato" e aggiungerei e pure "nel mercato sbagliato".

Listen to some legendary advice about life overall from three legends: Naveen Jain, Seth Godin and David Meltzer.Naveen Jain is a Billionaire and philanthropist driven to solve the world's biggest challenges through innovation. A man who knows no limits, Naveen pushes big dreams into action, spurring massive cultural and technological change. His audacious vision and magnetic personality continually inspires others to follow what feels impossible.The founder of Viome, Moon Express, World Innovation Institute, iNome, TalentWise, Intelius, and Infospace, Naveen sees beyond the current business and technological landscape, creating companies that make a true impact.Seth Godin is the author of nineteen international bestsellers and demi-god of the internet that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.Dave Meltzer is the CEO of Sports 1 Marketing, one of the world’s leading sports & entertainment marketing agencies, which he co-founded with Hall of Fame Quarterback Warren Moon. Prior to S1M, he was CEO of the world’s first smartphone, the PC-E Phone, and later became CEO of the world’s most notable sports agency, Leigh Steinberg Sports and Entertainment. Dave is an award-winning humanitarian, an international public speaker, best-selling author, and is profiled by national publications such as Forbes, ESPN, Bloomberg, CNBC, Yahoo, SB Nation and Variety. Forbes “Top 10 Keynote Speaker“, award-winning humanitarian, and two-time national best-selling author, with 25 years of experience as an entrepreneur and executive in the legal, technology, sports, and entertainment fields. With expertise across many industry verticals, he is uniquely positioned as a world-renowned thought leader, business strategist and leading humanitarian.Please do NOT hesitate to reach out to me on LinkedIn, Instagram, or via email mark@vudream.comLinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

You're listening to the 64th episode of the Humans 2.0 podcast, solo-series, FLOW! I'm recording today's episode on what I learned from my Seth Godin experience. Seth Godin is the author of nineteen international bestsellers and demi-god of the internet that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your marketing goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care.Get Seth's Book: https://amzn.to/2DmIbqhWebsite: https://www.sethgodin.com/Please do NOT hesitate to reach out to me on LinkedIn, Instagram, or via email mark@vudream.comLinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

You're listening to the 64th episode of the Humans 2.0 podcast, solo-series, FLOW! I’m recording today’s episode on what I learned from my Seth Godin experience. Seth Godin is the author of nineteen international bestsellers and demi-god of the internet that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your marketing goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care.Get Seth's Book: https://amzn.to/2DmIbqhWebsite: https://www.sethgodin.com/Please do NOT hesitate to reach out to me on LinkedIn, Instagram, or via email mark@vudream.comLinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

Seth Godin is the author of nineteen international bestsellers and demi-god of the internet that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your marketing goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care.Get Seth's Book: https://amzn.to/2DmIbqhWebsite: https://www.sethgodin.com/LinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

Seth Godin is the author of nineteen international bestsellers and demi-god of the internet that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your marketing goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care.Get Seth's Book: https://amzn.to/2DmIbqhWebsite: https://www.sethgodin.com/LinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

Seth Godin is the author of nineteen international bestsellers and demi-god of the internet that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your marketing goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care.Get Seth's Book: https://amzn.to/2DmIbqhWebsite: https://www.sethgodin.com/LinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

Seth Godin is a bestselling writer, with 18 books and another one coming out on November 13, 2018. His books address various aspects of marketing, advertising, business venturing and leadership. He is also a successful entrepreneur, marketer and public speaker, who became well-known for public speaking when he uploaded his e-book ‘Unleashing the Ideavirus’ and made it available for free. He obtained his MBA degree from Stanford Graduate School of Business and worked as a software brand manager before he started ‘Yoyodyne’, one of the first Internet-based direct-marketing firms. The publicity of his firm compelled big companies like Volvo, Microsoft, Sony Music, etc. to associate with it and in a few years ‘Yahoo!’ bought the company, keeping  Godin on as a vice president of permission marketing. Since Seth was last here his altMBA program has graduated over 1000 people. He has also written a new book, This is Marketing: You Can't Be Seen Until You Learn to See, which will be available on November 13. Whether you realize it or not, you are always marketing yourself. You will be judged by everyone who interacts with you. Based on your appearance, your attitude, how you tackle a project, etc... This is why it is so important to market yourself intentionally. Historically, people worked at the same location for 40 years and you could get to know people slowly over the years. Now, people are on various social media platforms, they are working virtually with people around the world. This requires people to constantly be aware of how they are perceived. Seth says it is the wrong approach for organizations to tell their employees to be authentic and transparent, because essentially it is a lie. He says, “We make choices all the time of things we can and cannot do. I don’t even know what authentic means. I know what consistent means – you made a promise of how you will behave.  But you really can’t do whatever you want.” For example, you can’t just show up to work wearing footie pjs and take a nap from 11am-1:00pm, even if that is authentically you. What is a better approach rather than saying ‘be authentic’? Seth says it is about making promises and keeping them. Remove the ‘marketing language’ of be authentic because it doesn’t work. “It’s not a family, it’s work.” Be clear– words matter because they remind us of other things.  One example, people have different interpretations of the term ‘family’ so it might not be best to use the word family to describe the workplace environment. How do you start how to market yourself? First you need to answer the question, what promise are you willing to keep? Make a promise to a partner or boss that you are eager to keep and consistently live up to it. This guarantees you a successful career - or relationship. What you will learn in this episode: What Seth has been up to in the year since he was last on the show Why he has 233 Grateful Dead albums Why telling employees to be authentic is not the right approach for organizations How we market ourselves Seth’s experience working with science fiction writer, Isaac Asimov Contact: sethgodin.com This episode of The Future of Work Podcast was made possible by our friends at ServiceNow. Please show your support by checking out the great work they are doing!   Give employees the service experience they deserve because everyone deserves great experiences at work. Eliminate frustration and improve employee satisfaction with a single access point for efficient, personalized HR services. ServiceNow helps you put service at the heart of your business. Start today.

More than being the best-selling author of books like Linchpin and Tribes, or the disruptive founder of Squidoo and Yoyodyne, Seth Godin is a teacher of how to live a life beyond the status quo. He once turned down a job offering a billion dollars in equity because he knew it wouldn’t change his life for the better. Seth Godin shares his insights on how to make choices that align with the life you want on this episode of Impact Theory with Tom Bilyeu. Impact Theory is proudly sponsored by Audible. Try Audible for free at audible.com/impact   Impact Theory is proudly sponsored by Skillshare. Start learning on Skillshare today at skillshare.com/impact SHOW NOTES: Seth breaks down the status quo mentality and why it needs to be challenged. [3:31] Seth details the real power our decisions have on our happiness. [11:52] Seth talks about learning from rejection and failure during his journey. [21:18] Tom and Seth discuss being born with talent vs. developing it. [30:48] Seth shares why you should create your passion instead of finding it. [42:18] Seth reveals the impact he wants to have on the world. [49:49] QUOTES: “People who have the hubris to dream of something bigger, change the status quo.” [4:38] “What makes us happy is agency, knowing that we have some sort of control over what's going to happen in our life.”[14:44] “That idea that we can become passionate about our work as opposed to expecting our work to give us passion makes us way more flexible, gives us way more leverage, allows us to move forward.” [42:35] FOLLOW SETH GODIN: BLOG: http://bit.ly/18zI4l5 TWITTER: http://bit.ly/2FcDwt5 WEBSITE: http://bit.ly/1nzKslz INSTAGRAM: http://bit.ly/2FegldO FACEBOOK: http://bit.ly/2Fez2lW Seth’s Podcast Akimbo: http://www.sethspodcast.com/[2:34] altMBA -http://bit.ly/2wb6dho [2:22] The Marketing Seminar -http://bit.ly/2FrWCHy MENTIONED IN THIS EPISODE BOOKS: Linchpin -http://amzn.to/2FLsquB [0:53] Tribes -http://amzn.to/2tFifCS [0:53] The Dip -http://amzn.to/2FJno1B [0:53] Purple Cow -http://amzn.to/2FL8w2H [0:53] Unleashing the Ideavirus -http://amzn.to/2HrF1jF [2:00] COMPANIES: Squidoo -http://nyti.ms/2FqqN2d [1:37] Yoyodyne -http://bit.ly/2FdRQlc [1:37] PEOPLE: Tony Robbins -http://bit.ly/1Ax1CXq [44:10]

TEM105: Corey Brown of No Treble on working with Seth Godin, having the courage to reach out to people you want to meet and launching the world's top online bass magazine Corey Brown is the founder of the online bass magazine, No Treble, and worked with Seth Godin to build Squidoo, one of the most visited websites in the history of the internet. What You'll Learn: How Corey fell in love with music and ended up majoring in music at North Texas How not thriving within the formal structure of college pushed him towards one of his other loves, graphic design How he ended up working with Seth Godin to run Squidoo, one of the most frequently visited websites in the world, when they didn't know each other beforehand The importance of architecting a website when building it so you have a clear idea of how it is all going to function together How he launched No Treble so he would have something waiting for him whenever his run at Squidoo ended Why he worried entirely about content and traffic and not about monetization (and the parallels there with launching a podcast) How he's monetized No Treble after the fact How every time they hit a traffic benchmark at Squidoo Seth Godin challenged them to add a zero as their next goal How he came to be in charge of the official Jaco Pastorius website (and why when given the chance to connect with someone you should just reach out) Links: No Treble TEM 13: Alan Baylock TEM 55: 10x Faster Than You Think (TEM Short) TEM 73: Jessica Meyer Permission Marketing by Seth Godin Unleashing the Ideavirus by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin Six Pixels of Separation Podcast The Starfish and the Spider by Ori Brafman   Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at: http://www.andrewhitz.com/shownotes Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Things I Learned from the First 100 Episodes of TEM. 1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast. 2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review. Follow TEM on Instagram and Twitter and Facebook And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM. Produced by Joey Santillo for Pedal Note Media

Purple Cow - by Seth Godin 'Transform Your Business by Being Remarkable'   We love Seth Godin so it's time to do another Seth book. The premise of the book is that the old way to build a business (making safe, average products and then marketing them by buying as much TV advertising you can afford) is no longer effective. Instead, we need to make remarkable products that customers will tell other people about. The idea is that a brown cow isn't worth telling someone about, but a purple cow... that's remarkable, that's worth talking about.   Enjoying the show? It would make us really happy if you left a review :) http://apple.co/2v2xcLI Want our notes that we've taken for every book and used for our episodes? Grab them at http://www.whatyouwilllearn.com/notes   Grab a copy of the book here: https://www.bookdepository.com/Purple-Cow-Seth-Godin/9780141016405/?a_aid=adamsbooks

I first discovered the work of Seth Godin about 13 years ago. Since then he's helped me think about how to make work that's remarkable – The Purple Cow. He's shown me how to think about having a direct relationship with my customers – with Permission Marketing. He's shown me how to push through when things get tough – with The Dip. Plus, countless other things. He's written so many books, Tribes, The Icarus Deception, All Marketers are Liars, just to name a few more. He writes a blog post every day. I still love going to Seth's blog because it looks like it came out of another time. It's on typepad. He doesn't even have a custom domain. Still, it's one of the few sites that I visit directly just to read what's there. While people are screaming about how you've gotta figure out a Snapchat strategy, Seth just sticks with good old-fashioned words, and he's so good at it. Seth has been at the forefront of how technology changes how we communicate with one another. He started his first email newsletter in 1990. In fact, he invented the concept of getting emails from companies. Throughout his career, he's pointed out and described what this new paradigm makes possible. You have to Unleash the Ideavirus, you have to tell stories, you have to build your tribe. But in more recent years, he's focused more on helping people overcome the emotional barriers of actually putting this advice into practice. This is what I was interested in figuring out coming into this interview. What caused that shift? How does Seth think about doing generous work? How do you gain the courage to do something that might not work? I also wanted to dig back further into Seth's origin. I'm still struck by how far ahead of his time he was way back in the 80's and 90's, and how long it took for some of those concepts to gel and become true. It's a good lesson that if you want to do work that resonates with people, sometimes it takes a long time. Here are the three links that Seth sent me about publishing: Advice for authors Advice for authors Why (some) Kickstarter Campaigns Fail Join Love Your Work Premium Would you like to hear raw, ad-free interviews like this one with Seth Godin, weeks in advance? Just join Love Your Work Premium. For a small amount per month, you'll get access to ad-free interviews weeks in advance. You'll also get access to fully-produced episodes a couple of days in advance. Just go to kadavy.net/premium to sign up.     Sponsors http://freshbooks.com/loveyourwork http://www.casper.com/loveit Show Notes: http://kadavy.net/blog/posts/seth-godin-podcast-interview/

Seth Godin is one of the world’s most successful authors and bloggers, and has changed the way people think about marketing and work. He's written 18 international bestsellers that have been translated into over 35 languages. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the last decade. Other bestsellers include Permission Marketing, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. Seth has an MBA in marketing from Stanford. He’s been a CEO, a book packager, and sold a business that he started for $20k for $30m. In other words, we have a lot to learn from this man, who lives in NY with his wife and their two sons and has a compassionate heart that’s as large, if not larger, than his masterful brain. For more inspiring interviews with best-selling authors, subscribe to the Beautiful Writers Podcast on iTunes. To get access to our thriving community of writers visit TheBeautifulWritersGroup.com.

Marketing guru and multiple New York Times bestselling author Seth Godin explains why you should focus less on doing what you're told and more on doing work that's worth doing. In order to take advantage of the unique opportunuties afforded by our times, some rules just have to be broken. Some people just get it. They grasp the spirit of the times in ways that ordinary people don't. They understand the patterns and progression of history, and can interpret current events and trends with rare wisdom and insight. Seth Godin is one such person. You might say his knowledge about the world of business borders on the prophetic. You could also safely say Seth Goden is a man who sees the world not for what it is, but for what it could be. He's in the business of change: predicting it, implementing it, and watching it unfold. You've probably seen his TED talks, his books, his blog, his podcast; he's the one of those characters who are grounded, yet somehow still larger than life. For those late to the Godin party, he's a marketing guru, founder of Squidoo.com and world-renowned author of 17 business bestsellers including Linchpin, Unleashing the Ideavirus, Tribes, and Purple Cow. For a man who understands tribes, he has proved time and again that he can walk the talk, building, in the process, a legion of raving fans-people who thrive on his entertaining blend of business and sociology.   In this interview you will learn:   - How to when to ship a project and when its ready to be released into the world    - Why perfect doesn't exist - The best analogy we have ever heard for good marketing - Seth's failures - Why it's YOUR turn!  - The importance of blogging every day - & So MUCH MORE!

Seth Godin is the author of ten international bestsellers that have been translated into over 30 languages, and have changed the way people think about marketing and work. His Unleashing the Ideavirus is the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

June 29, 2007Hosts: Brian Morrison, David Morley, & Joel Mark Witt Episode 16"Copyrights, DRM, and Piracy"  DRM & iTunes iTunes store shows EMI sales of DRM free music doing well   Seth Godin  "Unleashing The IdeaVirus"   Copyright Vs. Creative Commons  http://creativecommons.org/  http://www.37signals.com/svn/archives/000904.php  great video on CC: http://www.verbalism.net/2007/06/great_video_on_.html Piracy In Film & Music http://www.pcworld.com/article/id,116842-page,1/article.html    Produced By: Joel Mark Witt