Beyond the Rodeo

In this compelling episode, Beyond the Rodeo host Kaycie Timm and Western Sports Foundation Executive Director Aubrey O'Quin delve into the inspiring yet tragic story of Ty Pozzobon, a celebrated bull rider whose life and legacy continue to influence the rodeo community's stance on mental health. Ty's mother, Leanne Pozzobon, and Tanner Byrne, president of the Ty Pozzobon Foundation, join us to share their story and how the tragedy of Ty's passing has influenced mental health and safety in rodeo. Leanne and Tanner explain how Ty's story has become a catalyst for change, fostering awareness around mental health and safety in rodeo, and share how the Ty Pozzobon Foundation is helping lead the charge for supporting mental health among rodeo athletes. This episode also highlights the impact Ty's story had in developing the resources now available through Western Sports Foundation. Aubrey shares a firsthand account of WSF's transition from Rider Relief Fund, which focused on financial support for rodeo athletes, into a broad organization that provides vital resources to ensure athletes have access to mental health care and much more. Together, Leanne, Tanner, and the WSF team celebrate the power of community and resilience within the rodeo community, as they reflect on the profound impact of Ty's life and the inspiring movement towards mental health awareness in the rodeo community. Join us in honoring Ty's legacy by championing mental health awareness and ensuring that no one feels alone in their journey. Listen in to understand how we can collectively work towards a safer and more supportive rodeo community.   Resources and Support: Ty Pozzobon Foundation  Western Sports Foundation Mental Health Resources If you or someone you love is struggling with thoughts of suicide, please dial 988 or National Suicide Hotline @ 800-273-8255 or Text 'Home' to 741741.

On episode 28 of Beyond the Rodeo, Keith Mundee of American Hat Co. shares all about the mission and history behind Positive Times, a symbol that has become synonymous with the company he leads. As he shares about his own career progression, Keith pays tribute to the late Keith Maddox, whose leadership philosophy of doing the next right thing profoundly influenced both Keith himself and the company. Through engaging anecdotes, discover how Mr. Maddox's example of leading with integrity and allowing room for growth shaped the enduring success and community-focused culture of American Hat. In our discussion, we also highlight the resilience and tenacity of Keith and Susan Maddox, who revitalized American Hat Company after acquiring it during a challenging period. Their journey from overcoming financial hurdles to battling natural disasters embodies the cowboy spirit and unwavering commitment to positivity and collaboration. Discover how their dedication to quality craftsmanship, exemplified by the intricate production process at American factory, has solidified the company's reputation.  Listen in as we explore how Mr. Maddox's legacy brought forth the "Positive Times" initiative. Originally the Maddox family's cattle brand, Positive Times (+x) evolved into a mission to spread positivity in the months following Mr. Maddox's death and the challenging times of COVID-19. Through this conversation, we underscore the importance of maintaining a positive mindset and its impact on business, leadership, and personal challenges. Keith also shares how these principles have touched lives, aiming for significance over mere success. Finally, this episode unveils the Positive Times Project, a Western Sports Foundation initiative presented American Hat Company that seeks to highlight individuals who embody the spirit of Positive Times. To learn more about the Positive Times Project or nominate someone you know who lives out the Positive Times mindset, visit wsf.org/positive-times-project. 

Producer's note: This episode of Beyond the Rodeo includes open and honest conversations about mental health, including topics like depression and suicide. As always, your WSF family is here to offer support through the highs and the lows. If you're interested in learning more about WSF's mental health resources, please visit wsf.org/mental-health. If you or someone you love is struggling with thoughts of suicide, please dial 988 or text 'HOME' to 741741 to reach the National Suicide Hotline.  --  Join us on Episode 27 of Beyond the Rodeo as Nick Luciano shares his journey from the East Coast to the heart of Texas, where he turned his love for Western culture into an online community that now includes 7 million followers. Discover how a pivotal moment at a Young Life camp helped Nick find his faith and shaped his future endeavors, including his passion for mental health in the Western community. Nick's story is one of courage, resilience, and the power of a "bulletproof mindset." Nick takes listeners through a raw and honest exploration of mental health as he opens up about his personal battles with depression and the transformative power of physical health, community, and faith. We dive into the essence of Nick's community, Club Bulletproof, which fosters mental resilience and encourages men to speak up about their struggles, and explore Nick's work with Tratter Foundation, which supports rural communities and the Western lifestyle.  Nick's collaborations with notable Western figures and his advocacy for a lifestyle rooted in faith and resilience offer a fresh perspective on achieving mental wellness. Whether you're drawn to the cowboy life or a longtime member of the Western community, Nick Luciano's story promises to leave a lasting impact.

In this episode of Beyond the Rodeo, guest host Kaycie Timm is joined by World Champion Calf Roper Shane Hanchey, who recently won the 2025 American Rodeo Tie Down Roping.  Join us as we dive into Shane's journey from his early aspirations of becoming a pro baseball player to his current status as a tie-down roping legend. Shane takes us through his impressive career by highlighting the milestones that have shaped his path, including a world title, 15 National Finals Rodeo (NFR) qualifications, and nearly $3,000,000 in PRCA earnings to date. Gain valuable insights from Shane on the rising competitiveness in rodeo, driven by an influx of youth events, and learn how he's adapted to stay at the forefront of the sport. Next, Shane gives listeners a peek behind the curtain into the life of a rodeo athlete, where the stakes are high and the challenges are many. Shane opens up about the physical and mental demands of rodeo, sharing personal stories of resilience and the emotional tug-of-war between career and family, especially during the hectic summer season. Discover his unique perspective on maintaining focus amidst these pressures, and his hopes of a different—and perhaps less chaotic—future for his son, Stran. Finally, Shane shares about his Louisiana-inspired food trailer, where he offers a taste of Louisiana home cooking to folks all over Texas. With anecdotes of memorable calves, cherished horses, and his favorite rodeos, Shane paints a vivid picture of the dedication and zeal needed to excel in the sport of rodeo throughout this riveting episode.   

Tina Battock - Shattering Glass Ceilings in Western Sports Tina Battock holds many titles—General Manager of the Nashville Stampede, President of Morris Media Group, WSF Board Member, mom, and wife, just to name a few. In this episode of Beyond the Rodeo, Tina joins us to share how her career has led her forefront of media and into the heart of the Professional Bull Riders (PBR) Team Series, where she serves as the first-ever female general manager. Her story shows how passion and drive can be shaped by strategic decisions and serendipitous moments. Tina reveals how her unexpected foray into the male-dominated world of professional bull riding led her to develop her skills and earn the honor of being named 2023 PBR Teams General Manager of the Year. We dive into Tina's achievements, showcasing how her leadership and business acumen have shattered glass ceilings and inpsired young women everywhere. Tina's career is a testament to the importance of surrounding yourself with the right people and embracing new challenges with confidence and determination.  The episode also delves into Western Sports Foundation's crucial role in supporting athletes beyond their competitive years. We explore how PBR teams like the Nashville Stampede foster environments that respect and nurture athletes as they transition to life after sports. The stories of figures such as Silvano Alves and Ryan Dirteater reflect the deep emotional ties within this community, demonstrating how mentorship can drive success. As we celebrate the inspiring stories of women and their allies in the Western sports industry, Tina underscores the importance of taking risks, embracing opportunities, and building a supportive network that inspires future generations.

Name a more iconic rodeo duo than Hailey Kinsel and Sister, we'll wait. That's right—Hailey Kinsel herself joins us on this epsiode of Beyond the Rodeo to share all about how her passion for horses has become a career beyond her wildest dreams. Raised on a working cattle ranch, Hailey's journey to the professional rodeo circuit has included countless lifechanging moments. As she reflects on her career thus far, the four-time world champ doesn't just focus on victories; she emphasizes the importance of savoring the ride. From sharing about the horses who helped her grow as a horsewoman to discussing future plans and goals, Hailey gives listeners an inside view of her life in and out of the arena. Hailey also opens up about sharing the intertwining of her faith and personal growth through her blog. She speaks candidly about the lessons learned from life's challenges and how sharing these stories fosters resilience and connection with her fans.  This episode is packed with can't-miss stories, tales of rodeo victories, broadcasting adventures, and even a behind-the-scenes look at last year's Dancin' with the Rodeo Stars. Listen now!  

Podcast Summary Join us on episode 23 of Beyond the Rodeo as we unveil the highly anticipated second annual Dancin' with the Rodeo Stars event, which will take place April 10, 2025 in Fort Worth. WSF Director of Fund Development Mai-Brit Harvey joins us to share the excitement of this unique event where rodeo personalities and athletes step into the spotlight to perform dance routines. During the conversation, Mai-Brit and Aubrey reminisce about last year's vibrant inaugural event and share an exclusive sneak preview of what's in store for this year's event. Our journey continues as we explore the success of first-time dancers in competition, featuring an engaging discussion with last year's co-champion, Callie Adams of Montana Silversmiths. Despite having no formal dance background, Callie and her partner, Kaleb Barrett, captivated audiences with their daring routine—with a little help from a professional dance coach. The camaraderie and supportive atmosphere among participants at the inaugural event created lasting friendships and a shared sense of accomplishment.  Looking ahead, Aubrey and Mai-Brit reveal exciting updates on upcoming WSF events and gatherings, highlighting the support from partners like Montana Silversmiths, Pendleton Whiskey, and Boot Barn. Tune in to learn more about the innovative collaborations and the vibrant Western community that supports WSF's mission.  Find all the details about Dancin' with the Rodeo Stars at https://givebutter.com/DWTRS25 and be sure to follow WSF on social media to be among the first to hear exciting announcements about future events and so much more. 

Two-time BFO World Champion Tyler Mansell brings an electrifying energy to the latest episode of Beyond the Rodeo as he shares his remarkable journey from young rodeo athlete to world champion bullfighter. Tyler's story is one of grit and determination, from teaching himself the ropes to honing his skills with some of the best bullfighters in the business. He offers an inside look at the intricacies of freestyle bullfighting and cowboy protection as well as the mental and physical hurdles he's overcome, including two significant knee injuries. Tyler opens up about the trials of returning to the ring post-injury, where fear meets passion head-on. He reveals the signature moves and split-second decisions that mark his bullfighting style, sharing heart-pounding tales of near-misses and close calls. We delve into the wisdom gained from seasoned professionals and Western Sports Foundation clinics, which have been pivotal in shaping his mental toughness and financial acumen. Tyler's tale is not just about physical prowess but also about smart choices that ensure longevity beyond the adrenaline rush of the arena. Tyler's anecdotes of competing through injuries demonstrate the formidable resilience required in bullfighting and professional rodeo. Through tales of determination and the calculated risks of facing renowned bulls, Tyler embodies the spirit of adaptability and strength, proving that the true fight is as much within as it is in the ring.

Wondering how to achieve financial success as a rodeo athlete? Join us on Beyond the Rodeo for an enlightening conversation with Justin Bates, WSF provider and rodeo athlete turned financial planner. Justin's unique journey from bull riding in the heart of northwest Arkansas to advising athletes on financial acumen provides rare insights into the world of Western sports financial management. Through his work with Western Sports Foundation, Justin is dedicated to elevating financial literacy among rodeo athletes, especially in communities where financial resources are scarce. In this episode, Justin shares practical strategies that rodeo athletes can use to keep their finances in check. Learn about the crucial distinction between personal and business expenses and how simple actions like setting up separate checking accounts can streamline financial management. Justin provides expert advice on leveraging credit cards for travel expenses without falling into common traps, and we discuss the importance of organized record-keeping to maximize tax deductions.  Finally, Justin explores how rodeo athletes can secure their financial futures beyond their careers in the arena. From saving a portion of their winnings for retirement to investing in low-risk growth options, the episode is packed with actionable advice. We cover essential topics like tax management, budgeting, and the significant impact of financial literacy on future success. With guidance from mentors and the use of simple tools, athletes can prepare for life after rodeo, ensuring they not only compete with confidence but also thrive financially in the long run.

Kick off your New Year right by revitalizing your dietary goals! WSF Provider April Dirteater, a registered dietitian and professional bodybuilder, joins us on Beyond the Rodeo to reveal her secrets for building a healthier lifestyle. April shares her refreshing philosophy on moving away from restrictive diets and honing in on sustainable, personalized nutrition habits. Whether you're a busy mom or a pro rodeo athlete, April's insights on flexibility and enjoyment in eating can help pave the way to long-lasting health improvements and prevent burnout. We tackle common mindset challenges that come with adopting healthy eating habits, offering practical strategies to celebrate small victories and shift focus from self-criticism to self-improvement. April introduces techniques like food habituation to make nutritious choices more enjoyable and manageable. Challenging traditional views, we question breakfast's status as the "most important meal" and provide solutions for those who struggle to fit it into their mornings, with special attention to the nutritional needs of athletes. The conversation also touches on practical tips for maintaining a nutritious diet on the road, emphasizing the importance of planning and whole foods. From exploring the role of GMOs in modern nutrition to offering balanced snacking advice, April provides valuable insights for athletes and non-athletes alike. Join us as we step into 2025 with informed dietary choices and a positive mindset.

In this episosde, Peyton Reinhardt, Western and Equestrian Community Marketing Manager for YETI, joins Aubrey to recap another successful National Finals Rodeo (NFR). YETI's ongoing collaboration with the Western Sports Foundation is a testament to the company's commitment to supporting athletes and creating unforgettable experiences for rodeo enthusiasts. This episode gives you an insider look into the art of building meaningful partnerships that not only elevate the sport but also support the athletes in profound ways. Peyton and Aubrey also share more about the powerful of partnerships between sponsors and athletes, where respect and mutual admiration go beyond contractual commitments. Peyton shares the emotional highs of witnessing athletes triumph at prestigious events like the NFR. Highlights include Ryder Wright's world title win in saddle bronc riding and Shad Mayfield's all-around victory. The episode also honors the exceptional talents of breakaway ropers like YETI athlete Jordan Hollabaugh, and delves into the challenges of balancing a home life with the rigorous rodeo lifestyle. Join us as we explore the passion and resilience that define the rodeo community and the unforgettable moments that inspire us all.

On this episode of the Beyond the Rodeo, Aubrey sits down with WSF Director of Fund Development Mai-Brit Harvey to discuss WSF's plans for the Wrangler National Finals Rodeo!  If you're in Las Vegas December 5-14, make plans to stop and see your WSF family at the YETI booth in Cowboy Christmas.  Mark your calendars for the following special events: Thursday, December 5, 12 to 1 p.m. – WSF Happy Hour with Shad Mayfield and Richmond Champion             Friday, December 6, 12 to 1 p.m. – WSF Happy Hour with Luke Branquinho and Jordan Jo Hollabaugh              Saturday, December 7, 12 to 1 p.m. – WSF Happy Hour with Hailey Kinsel and Tyler Pearson Friday, December 13, 12 to 1 p.m. –  WSF Happy Hour with Stetson and Rusty Wright Saturday, December 14, 12 to 1 p.m. – WSF Happy Hour with Derrick Begay

Join us for an engaging episode of Beyond the Rodeo, where we explore the rich tapestry of rodeo life and Western sports with WSF board member Jess McConnell. Growing up in rural Wyoming and later pursuing a career in the oil and gas industry, Jess shares how his career took him around the globe and ultimate brought him back to his Western roots. He reflects on his family's passion for professional bull riding and how it evolved into a beloved hobby following his retirement. Listen in as we discuss the profound sense of community within the rodeo and Western sports industry. Jess's personal experiences highlight the support and camaraderie that define this unique world, emphasizing the importance of giving back to the community through his role on the board. The conversation also touches on the strategic advancements being made to support athletes and the critical role of board engagement in enhancing the foundation's impact, bringing new perspectives and positive changes to the forefront. Jess also shares his take on the transformative power of education for Western athletes and his personal commitment to funding education in honor of his late wife, Fon. Through the Fawn McConnell Be Cowboy scholarship, Jess and WSF provide educational opportunities that align with the values of the rodeo community. To wrap it up, Jess shares insights into how fans and supporters can contribute meaningfully, emphasizing that small donations can collectively lead to significant support for athletes. Join us as we celebrate the legacy and growth of Western sports, ensuring a brighter future for both athletes and the community.

In this emotional episode of Beyond the Rodeo, Sarah Becker, a rancher from Saskatchewan, Canada, takes us on a heartfelt exploration of her life and her family's passion for rodeo and ranching. She opens up about her journey alongside her husband as they navigated mental health challenges. Their story is one of resilience and joy as they navigate the demands of the ranching world, raise their children, and foster a love for rodeo. Sarah's delightful account of their balanced yet bustling lifestyle offers both inspiration and insight. We also delve into the significant role of support systems for rodeo families, with Western Sports Foundation standing out as a beacon of support and community resources. Our conversation touches on a personal connection to rodeo, spotlighting the transition from bull riding to breeding and the challenges faced along the way. These narratives weave together to celebrate the courage to seek help and the transformative power of a strong support network. Through this episode, we explore the complexities of navigating mental health challenges within the Western lifestyle. Through Dave's story, we uncover the journey of seeking relief from the stress of managing a life after rodeo, where medication and counseling played crucial roles. His path to finding hope and relief is a testament to the power of community support and open communication. By embracing vulnerability and reaching out for support, individuals and families can foster positive changes within themselves and their communities.

Join us for an inspiring journey into the world of women's rodeo, as Aubrey sits down with Linsay Rosser-Sumpter to explore her family's rich rodeo legacy. As the grandaughter of rodeo legend Cotton Rosser, Linsay developed a passion for the sport at an early age. Linsay reflects on the importance of balancing personal relationships with a career in rodeo and honors the influential women in her life, who helped form her character and shape her career path. Throughout this episode, Linsay celebrates the incredible achievements of women in rodeo, both in and out of the arena. From goat tying and breakaway roping to the changes in rodeo leadership, this episode highlights the resilience and determination of female athletes who are breaking barriers and paving the way for future generations. Through personal anecdotes and stories of influential women, Aubrey and Linsay emphasize ongoing efforts to empower women in rodeo and ensure they receive equal opportunities and recognition. Tune in to hear how women like Linsay are reshaping the rodeo world and leaving a lasting legacy for those who follow.

Join us for episode 14 of Beyond the Rodeo as we welcome Jessie Jarvis, a third-generation rancher from Idaho who founded Of The West. Jessie shares captivating tales from her family's long-standing history as commercial Angus cattle producers and explains the complexities of life on an Idaho ranch.  Jessie also reveals more about "Of the West," a platform created to connect job seekers and employers in the Western lifestyle industries. Launched in January 2021, this resource bridges a critical gap in the market, helping those interested in ranching, rodeo, and other Western pursuits connect with employers. The episode covers the platform's growing influence, including its expansion to support freelancers and contractors, as well as tips from Jessie on finding and securing a job in the ag industry. Finally, Jessie unpacks the essential role of youth development through further education opportunities. She passionately advocates for engaging high school and college students through internships, preparing them for successful futures in a variety of fields. The episode also highlights the support offered by the Western Sports Foundation, aiding athletes in their career transitions with specialized services. With practical advice and heartfelt stories, this episode is a beacon of hope and guidance for anyone looking to navigate a career in the Western world. Listen in and be inspired by the dedication and impact of those striving to preserve and innovate within these communities.

Join us on Beyond the Rodeo as Aubrey sits down with PBR athlete Andrew Alvidrez, who takes us through his fascinating journey from a small town in Texas to the world of bull riding. Andrew shares how his passion for the sport ignited after watching the movie "Eight Seconds" with his family. Andrew's dedication to bull riding led him to travel long distances to ride bulls while balancing other sports during his high school years, with unwavering support from his family. Listen in as Andrew recounts overcoming a significant slump, while he was juggling work in the oil field with his pursuit of a career as a bull rider. A pivotal win at a PBR event in Arkansas, encouraged by his father, reignited his passion and set him back on track to chase his dreams. Andrew discusses the critical role of physical and mental fitness in his success, the importance of self-development, and the impact of being part of PBR's Missouri Thunder team. The camaraderie and mutual support within the team have not only enhanced his performance but also shaped his leadership skills, emphasizing the importance of understanding and motivating different team members. In this episode, we also explore the unique experiences and intense emotions of bull riding, as well as the camaraderie in PBR teams that mirrors the team dynamic common in other sports. Andrew reflects on his career, including the challenges of recovering from a severe neck injury and his aspirations for life after bull riding. We highlight the transformative support of the Western Sports Foundation, which has been pivotal in helping Andrew and other athletes focus on their craft and plan for the future. Tune in to hear Andrew's inspiring story of resilience, passion, and the powerful brotherhood that defines the world of professional bull riding.

What does it take to turn raw talent into a world champion? Join us for an enthralling conversation with Kody Lostroh, a legendary bull rider and coach of the New York Mavericks. As a 10-time PBR World Finals qualifier, Kody reached the pinnacle of the sport in 2009 when he was crowned World Champion following a feverish battle with J.B. Mauney. Following the 2014 season, Lostroh retired from the sport, having won 10 premier series events, while recording 51 90-point rides across all levels of competition and earning more than $3.2 million during his competitive career.   In this episode, Kody recounts his early days, the highs and lows of his career, and his transition to coaching for PBR teams. You'll learn about the intricacies of building a successful team and how Kody balances the demanding worlds of family life, coaching, and raising bucking bulls. His insights provide a unique perspective on the sport, making this episode a must-listen for fans and aspiring athletes alike.    Next, Kody explores the importance of mental toughness, sharing his innovative training techniques inspired by military practices and how he's put them into action as part of the Western Sports Foundation's holistic approach to athlete development. From stress inoculation exercises to financial literacy workshops, we discuss how these tools help athletes stay resilient under pressure and prepare for life beyond rodeo. Real-life anecdotes and expert insights reveal the transformative power of mental training and the continuous evolution of coaching practices aimed at pushing athletes to their best, both mentally and physically.    Finally, Kody opens up about the personal side of his life, sharing heartwarming stories about raising his daughters, Sheridan and Odessa, and the unique challenges of parenting. We also touch on the emotional aspects of retirement and finding purpose beyond a rodeo career, offering valuable advice for athletes facing similar transitions. Cody's reflections on his recent inductions into the PBR Ring of Honor and Bull Riding Hall of Fame provide a poignant reminder of the lasting impact one can have on the sport and community. Don't miss this heartfelt and informative episode filled with lessons on resilience, family, and finding fulfillment in every stage of life.      

Join us for an exhilarating episode of Beyond the Rodeo as we relive the magic of the recent Bootlegger Ball hosted by Western Sports Foundation in Austin, Texas. Aubrey O'Quin and Mai-Brit Harvey take us through the vibrant 1920s-themed event held at the historic Driskill Hotel. From the dazzling flapper dresses to the dapper suits, the evening was a visual feast. The night honored remarkable individuals like Linsay Rosser-Sumpter, Sage Kimzey, Justin McKee, and Outlaw Partners for their significant contributions to the Western space. The heartfelt recognitions and emotional moments truly showcased the strong community values and support for rodeo athletes. The evening underscored the importance of acknowledging the efforts of those who tirelessly support and uplift the community, emphasizing the deep bonds and shared commitment to giving back. The festivities wouldn't have been complete without acknowledging our amazing event partners and the excitement of our auctions. We extend our gratitude to all our sponsors, including The Austin Gamblers, Tecovas, Boot Barn, Smarty Rodeo and more, whose support made the event a resounding success. A themed photo booth presented by Smarty, a TruWestern scent bar, as well as both live and silent auctions presented by Boot Barn added layers of fun and engagement for all the attendees.  Highlights from the gala, such as Ezekiel Mitchell's heartfelt speech about the WSF's impact on his life, brought the community together in support of WSF'S mission. Listen in as we reflect on these memorable moments and look forward to future events that promise more fun and community engagement.

What if the secrets to preventing long-term brain injuries in professional bull riders could fit into a single podcast episode? Join us on this episode of Beyond the Rodeo as we welcome Dr. Anthony Alessi, a revered neurologist and WSF provider, who opens up about his fascinating journey into the rugged world of caring for professional bull riders and shares critical insights on evolving concussion protocols in Western sports. Learn about the transformative impact of baseline testing and the tireless efforts to ensure athletes' safety through stringent concussion management. In our conversation, Dr. Alessi sheds light on the often-overlooked condition of traumatic encephalopathy syndrome (TES) in athletes. As he explains the symptoms and treatments of TES, Dr. Alessi explains how tailored medical plans can elevate an athlete's performance and overall well-being. This episode strikes a compassionate tone as we discuss comprehensive medical evaluations, which include state-of-the-art brain imaging and neuropsychometric testing, and how these assessments pave the way for effective solutions to issues such as migraines and attention problems. Brain health isn't just about recovery; it's about maintenance. From the critical role of proper diet, regular exercise, and sufficient sleep to the dire consequences of alcohol and smoking, Dr. Alessi walks us through practical strategies to sustain brain health. We also touch on the benefits of helmet use, the importance of aerobic exercise, and how athlete-to-athlete sharing fosters a supportive community. Tune in to learn more about the holistic and dedicated approach that is changing the landscape of athlete care in Western sports.

On this episode of Beyong the Rodeo, Aubrey and 'Smash' invite listeners to travel through the wild and exhilarating world of bullfighting as they bring you an exclusive conversation with 3x World Champion bullfighter Chance Moorman.  Listen in as Chance shares his journey from his first bullfighting camp to clinching three world titles plus other notable victories along the way. Chance also shares how Western Sports Foundation Wellness Clinics equipped him with essential financial and social media strategies to boost his career and secure critical sponsorships, and facilitated a connection with one WSF provider who helped him recover from an injury.  Prepare to be captivated as Chance reveals the grueling training regimen that shapes his high-risk performances in the arena. From the athletic spark that ignited his passion to the unique techniques and protective gear essential for his craft, every aspect of his preparation comes to light. We delve into the differences between traditional Spanish bullfighting and the American freestyle variety, where bullfighters perform with fierce bulls bred for their aggressive nature. Discover the nomadic lifestyle facilitated by Chance's home on wheels, and learn from Smash about the intricate breeding programs that produce fighting bulls. Whether you're a rodeo aficionado or new to the sport, this episode offers an eye-opening view into the life of a professional bullfighter—plus fun bonuses.     

Join us on Episode 9 of Beyond the Rodeo as Aubrey sits down with Natasha McCann, a WSF provider and clinical rehabilitative specialist with a passion for rodeo. Natasha shares her journey from working as an EMT to becoming a multifaceted expert in personal training, massage therapy, and clinical rehabilitation for rodeo athletes. Listen in as she discusses her unique career path, her love for the rodeo community, and how her own experiences with rodeo-related injuries have driven her dedication to helping others.   Natasha's story is a powerful testament to resilience and the pursuit of a career that aligns with personal interests and community needs. In this episode, Natasha reveals the upcoming expansion of her Texas-based business to become McCann Athletic Therapy, Performance, and Recovery Lab. Natasha outlines the comprehensive wellness services offered, from massage therapy and cold plunges to infrared saunas and PEMF therapy.   Additionally, Natasha discusses her role with Western Sports Foundation, focusing on injury prevention and the importance of proactive health care for rodeo athletes. Finally, she emphasizes the critical importance of preventive sports medicine and shares insights on how early intervention and professional expertise can enhance performance and recovery, preventing minor issues from becoming severe. Together, Aubrey and Natasha discuss the broader evolution of rodeo athletes as elite sports professionals and the importance of taking the necessary time for injury recovery.   To learn more about McCann Athlete Therapy, connect with Natasha on Instagram or book her services through WSF.

Join us on this exciting episode of Beyond the Rodeo as we sit down with Callie Adams, the Director of Events at Montana Silversmiths and longtime friend of Western Sports Foundation. Growing up in a family of big game outfitters, Callie developed a profound respect for nature and animal stewardship, which later led her to participate in 4-H and FFA, and compete in college rodeo and rodeo queen pageants. Callie shares her journey into the world of silversmithing, starting with an opportunity at the Wrangler National Finals Rodeo in Las Vegas, which blossomed into an 18-year career with Montana Silversmiths. Through her experiences, we explore her passion for rodeo, horses, and her influential role at Montana Silversmiths. Listen in as Callie takes us through her professional journey at Montana Silversmiths, from her beginnings in the marketing department under Judy Wagner's mentorship to her transition into a sales role. Discover how pivotal moments brought her back to the company, where she now balances marketing and sales, focusing on events and sponsorships. We also highlight the global reach of Montana Silversmiths' products, their presence in Western stores across the US and Canada, and the process of creating custom products like buckles and jewelry for customers. In this episode, we also explore the impactful partnership between Montana Silversmiths and WSF, showcasing their commitment to athlete wellness and community contributions. Callie shares stories of participating in fundraising events, such as "Dancing with the Rodeo Stars," which brought together the rodeo community in support of a great cause. From brainstorming creative ideas to receiving custom buckles as tokens of appreciation, this episode captures the essence of teamwork, creativity, and the joy of making a difference through meaningful collaborations.

Join us on the seventh installment of Beyond the Rodeo as host Aubrey O'Quin hears the riveting story of Mia Thomas, a 23-year-old former bull rider from Ohio. Mia opens up about her journey from discovering her love for rodeo to facing the life-altering experience of a severe spinal injury. Mia's resilience and determination have led her to a remarkable recovery, supported by the Western Sports Foundation.  Aubrey and her guest discuss Mia's launch of The Life Brand as well as her latest initiative, Bulls and Bibles, which aims to bring Christian resources to rodeo athletes and attendees. Mia shares heartwarming stories of meaningful interactions, including distributing Bibles to those who've never owned one and praying with individuals seeking spiritual connection. This program not only spreads faith but also blends the rugged spirit of rodeo with messages of hope and redemption. Looking ahead, Mia outlines her ambitious plans to expand the Bulls and Bibles outreach, reaching collegiate levels and various rodeo events. Mia also emphasizes the importance of mental toughness and the invaluable support provided by Western Sports Foundation athlete clinics, encouraging everyone to utilize these resources for personal growth. This episode is a testament to the incredible strength and unity within the rodeo community, showcasing how faith, support, and unwavering determination can lead to transformative experiences and a renewed sense of purpose. Tune in for an episode that promises to inspire and uplift.   To learn more about The Life Brand, visit tlthelifebrand.com.  To get involved or support Bulls and Bibles, visit tlthelifebrand.com/pages/bulls-and-bibles.  Follow Mia's journey on social media at instagram.com/mia.thomas19/. 

During Episode 6 of Beyond the Rodeo, host Aubrey O'Quin is joined by Heidi Foy, founder of Bullfrog Creatives, and Katie Hollingsworth, founder of KRAVE Coaching, to share about the inaugural Coach's Edge Summit, presented by Smarty Rodeo, which was held on June 10, 2024 during the CNFR in Casper, Wyoming.  In this episode, our guests bring insightful discussions on the intricate process of college rodeo recruitment. Heidi shares her journey and the creation of essential tools designed to help high school athletes connect with college rodeo teams and coaches. Katie, offering a unique perspective as both a college rodeo coach's wife and a mother of a collegiate athlete, sheds light on the challenges families face when selecting the right college program for their young athlete. Together, they explore the significance of having a comprehensive resource to navigate the complexities of college rodeo recruitment, emphasizing the importance of finding a program that aligns with the student's aspirations. Aubrey, Heidi, and Katie also highight Western Sports Foundation's impactful work within the rodeo community, speciifcally focusing on resources available for junior high, high school, and collegiate athletes. The conversation underscores the importance of mental performance coaching and support for athletes and coaches alike, especially through initiatives like the Coach's Edge Summit. Listen in to be inspired by the passion and dedication driving these efforts to new heights. Please note: this episode was recorded prior the 2024 Coach's Edge Summit. For more information about future opportunties with Bullfrog Creatives, KRAVE Coaching, or the Western Sports Foundation, please visit WSF.org or find Bullfrog and KRAVE on social media. 

On Episode 5 of Beyond the Rodeo, Aubrey O'Quin is joined by Western Sports Foundation provider Katie Hollingsworth, a mental performance and leadership coach who brings a wealth of knowledge from her experience in and out of the rodeo arena. With a unique perspective as the wife of a college rodeo coach and mother of a collegiate rodeo athlete, Katie opens up about her own time as a barrel racer and how she found her calling as a coach. In our discussion, we uncover the unique challenges faced by rodeo athletes at all levels, particularly the gaps in education and support within the sport. Katie passionately advocates for WSF and its crucial role in providing resources that many athletes and their families might otherwise lack. She shares insightful stories about her experience with WSF, highlighting the profound impact the foundation has had on athletes' lives. Katie also emphasizes the critical importance of mental performance coaching, sharing strategies to help athletes overcome performance anxiety and achieve their goals. Through personal anecdotes, Katie provides practical advice on time management, goal setting, and transitioning from sports to entrepreneurship. Additionally, we discuss the transformative impact of wellness clinics for collegiate rodeo athletes, featuring contributions from industry leaders. This episode is packed with personal stories, expert advice, and inspiring discussions that highlight the power of support and the importance of finding purpose and passion in every endeavor. Don't miss this insightful conversation that promises to leave you motivated and informed.

In the fourth installment of Beyond the Rodeo, Aubrey catches up wth Peyton Gay, wife of a bull rider and visionary behind Peyton's Project Runway. Peyton's story includes sparks of ranch life, rodeo passion, and fashion innovation—plus all the adventures of being married to pro bull rider Gage Gay. Discover how Peyton's dedication to her family and Western Sports Foundation led to the creation of Peyton's Project Runway, a charity event that's as stylish as it is impactful. Aubrey and Peyton discuss the resilience and creativity required for organizing such a successful affair as they recount the journey from the event's inception to this year's event which is set to take place on May 17 in Fort Worth. Join us as we take a closer look at what it means to make a difference in the lives of those who live for the thrill of the rodeo, and how initiatives like Peyton's Project Runway are leading the charge in providing funds to offer vital wellness resources to rodeo athletes through Western Sports Foundation. 

In this episode of Beyond the Rodeo, Aubrey and Smash sit down with former pro bull rider Nic Lica to discuss Nic's journey, his time in the world of bull riding, and his experience with the Western Sports Foundation. From humble beginnings in Garden City, Michigan, to his 16-year career as a bull rider, Nic shares the essence of what shaped him into the person he is today. Nic started his foray into the world of bull riding in high school, then progressd to intercollegiate rodeo, and finally to the pro stage in both PBR- and PRCA-sanctioned events. Through his career, Nic learned firsthand the importance of WSF's efforts to support athletes in Western sports, both in and out of the arena.  Join us for an inspiring conversation with Nic Lica, as we explore the highs, lows, and unforgettable moments of life on the back of a bull.  

In this episode of Beyond the Rodeo, hosts Aubrey O'Quin and Ashley "Smash" Webster introduce themselves and discuss their personal connections to the rodeo industry and Western Sports Foundation. Aubrey shares her journey and challenges, including her battle with breast cancer, while Smash discusses her small-town upbringing and the influence her husband, pro bull fighter Cody Webster, has had on her rodeo involvement. The hosts outline the history of their friendship, including light-hearted moments and strong ties to the Western industry and its athletes, as well as the positive impact of the Western Sports Foundation.  Listen to learn more about our hosts' passion for Western sports and their commitment to supporting athletes and their families through WSF. Visit wsf.org to learn more about Western Sports Foundation.   

Welcome to the first episode of Beyond the Rodeo! In this episode, you'll meet our hosts, Aubrey O'Quin and Ashley aka "Smash" Webster, and learn more about Western Sports Foundation.  Western Sports Foundation is a partnership committed to providing an essential support system for Western sports athletes. Supporting one another has always been at the heart of what makes the Western community so special.  In the spirit of that tradition, Western Sports Foundation provides free or low cost resources to help athletes navigate every aspect of life. Our Total Wellness Services include physical and mental tools needed to succeed in the arena as well as in other professional endeavors like managing finances, building a personal brand, and developing a social media following. If you love Western sports and the cowboys and cowgirls who keep our industry alive, you'll love this introduction to Beyond the Rodeo.