Podcast appearances and mentions of rita richa

  This week on Revenue Rehab, Brandi Starr is joined by Rita Richa, a B2B podcast strategist and executive producer with a track record of turning conversations into revenue. Together, they break down how Lenovo overcame lackluster event ROI by transforming traditional conference sponsorships into a pipeline-driving “pop up podcast” experience—turning fleeting booth traffic into meaningful, mid-funnel conversations and a year's worth of content in days. They discuss the end-to-end playbook for integrating real-time podcast activations, coordinated sales efforts, and data-driven storytelling to accelerate deals and maximize event impact. If you're looking to turn event spend into measurable pipeline momentum, this episode is for you.  Episode Type: Case Study  Revenue leaders who've been in the trenches share how they tackled real challenges—what worked, what didn't, and what you can apply to your own strategy. These episodes go beyond theory, breaking down real-world implementation stories with concrete examples, step-by-step insights, and measurable outcomes.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Transforming Event Sponsorship With Pop Up Podcasts [06:04] Rita Richa identifies the inefficiency of traditional event sponsorships—“Too many CMOs are dropping six figures on conference booths only to walk away with bad scans, vague brand awareness, and no clear ROI.” She discusses how introducing a structured popup podcast experience enabled B2B brands to turn event conversations into revenue by “creating content with your ideal, you know, business targets, your ICP, your prospects...in real time at the event.” This shift made event investments directly tied to pipeline acceleration and measurable impact.  Topic #2: Driving Pipeline and Content Scale Through Experiential Coordination [09:18] Rita describes the end-to-end activation of Lenovo's popup podcast, detailing coordinated touchpoints that move prospects from coffee sponsorship to booth engagement, culminating in short, strategic interviews rooted in case studies. “It's the entire collective experience of getting your customer from point A to point B to actually even want to come to your booth and have those conversations.” By enabling sales teams as ‘super fans' and centering content on relevant industry reports, the team achieved 15+ high-value interviews in two days, batching a full year's content while accelerating deal movement.  Topic #3: Measuring and Maximizing Event ROI Beyond Brand Awareness [22:29] The discussion shifts to the trackable business outcomes derived from the popup podcast approach. Rita shares, “They were able to book like really significant follow up meetings and close a couple of, you know, deals because of this activation that if it were not to happen, like they wouldn't have an easy way to like follow up with these people essentially.” Brandi Starr highlights the benefit of activating both top-funnel and middle-funnel prospects at events, increasing velocity for deals already in the pipeline, and providing actionable methods to improve event ROI for CMOs and CROs.  Key Learning If you had to do it all over again, what's one thing you would do differently?  Rita would focus on incorporating public relations from the start to boost exposure—think reaching out to event journalists or organizers ahead of time and making the pop-up podcast an event in itself. Treating the brand like a media entity, she'd look for ways to gamify and engage the audience even more, ensuring content is compelling enough that people want to stop, watch, and share.  The Big Win  By transforming a traditional event sponsorship into a targeted pop-up podcast activation, Rita Richa enabled Lenovo to batch a full season's worth of high-quality prospect interviews in just two days, accelerate pipeline engagement with key decision-makers, and directly drive follow-up meetings and deal progression that would not have happened through conventional event tactics.  Buzzword Banishment  Rita's buzzword to banish is "just another day in paradise." She dislikes this phrase because it projects a disengaged, apathetic mindset in workplace interactions and can unintentionally define someone's personal brand as indifferent or uninspired. Rita argues that being real and genuine in responses fosters better human connection and avoids falling into autopilot, noncommittal communication habits.  Links:  LinkedIn: https://www.linkedin.com/in/ritaricha/details/experience/  Instagram: https://www.instagram.com/_ritaricha/  Facebook: https://www.facebook.com/rita.richa  Podcast: https://bippityboppitybiz.com/  YouTube: https://www.youtube.com/@bippityboppitybusiness  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

In this episode, host Amy Vaughn talks about "Podcasting For Business" with guest Rita from "Bippity Boppity Business." Rita discusses switching from the car industry to excelling in remote marketing and podcasting. They chat about storytelling, being genuine, and facing fears as a new podcaster. Learn about making engaging content, building relationships, and captivating listeners. Rita shares tips on podcast management and getting sponsorships, supporting podcasters at every level. Tune in for helpful tips and motivating stories to enhance your podcasting experience.Connect with Rita: https://www.linkedin.com/in/ritaricha/Instagram : https://www.instagram.com/_ritaricha?igsh=M3oyc3RqejB2Ymx1Website: https://bippityboppitybiz.com/Episode Timestamps:00:00 - Intro06:08 - BMW Genius Training Impact13:51 - Podcasting for Growth and Learning16:00 - Personalized Video Messages for Cars22:46 - Hesitation in Business Profile26:43 - Crafting Emotionally Impactful Content33:04 - Listener Feedback Validates Podcast38:35 - Customer Experience Stand Out43:09 - Networking Leads to International Opportunities51:58 - Efficient Editing and Project Management55:39 - Sound Quality and Inquiry Techniques58:55 - Embrace Your Dream and Pursue It01:01:01 - OutroQuote of the Episode:"Podcasting can turn guests into long-term connections, evolving from participants to potential relationships."— Rita Richa"Discovering that balance between the hero's journey, emotion, and education ensures an enjoyable experience for both you and your audience” — Rita RichaSupport the show

In this special live stream, I'm thrilled to welcome my show's podcast producer, Rita Richa. Rita will discuss the critical differences between an editor and a producer, highlighting how her role goes beyond mere editing to encompass collaborative coaching. She'll share her approach to fostering creativity, guiding content creation, and ensuring seamless interview preparation to elevate your podcast's quality and impact. Discover the secrets of effective interview preparation, engaging content creation, and leveraging technology to amplify your firm's voice. With her extensive experience and unique insights, Rita will also guide you through using StreamYard to create a compelling podcast for your law firm. Whether you're a legal professional looking to start a podcast, or an established podcaster seeking to refine your strategy, this episode is packed with valuable tips and strategies to help you succeed. Tune in and learn how to make your law firm's podcast a standout online! They also cover technical tips, marketing strategies, and the long-term commitment required for podcast success. ~ Key resources mentioned include Descript, Libsyn, Canva, StreamYard, and other podcast suggestions. Make sure to check out the following podcasts: Q with Tom Power The Climb Podcast by Inner Mountain Foundation Hot Docket Podcast by Mean Pug Rita's Podcast: Bippity Boppity Business https://bippityboppitybiz.com Reignite Media: https://reignitemedia.onepage.me Rita Richa's LinkedIn: https://www.linkedin.com/feed

We dive deep into the world of podcasting with expert guests and explore key insights and strategies for success. From navigating the podcasting landscape to harnessing the power of branding, launches, and storytelling, we cover it all. Discover how to make your podcast stand out, connect with fellow podcasters, and gain valuable tips from this dynamic discussion.Rita Richa is an experienced podcaster and entrepreneur with a wealth of knowledge in branding, launches, and content creation. She hosts the Bippity Boppity podcast, a show that explores the intersection of Disney and business. Rita also runs her own consulting company, helping individuals and businesses launch and promote their podcasts.Chapters00:00:00 Introduction: Delving into Podcasting Insights and Strategies00:04:08 The Power of Networking: Discoveries for the Podcasting Community00:06:37 Unpacking Tools: Apple Podcast Marketing and Social Post Creation00:11:53 Harnessing QR Codes: Opportunities in the Modern Podcasting Landscape00:14:07 Going Global: Embracing Multilingual Content for Broader ReachLinks And Resources:Rita Richa on LinkedInRita Richa on Instagram Bippity Boppity Business InstagramBippity Boppity Business PodcastHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Remote work has given employees back a level of autonomy over how to best use their time that was sorely missed in the workplace. And despite the worries of many, companies that adopted hybrid or fully remote models long after the COVID-19 lockdowns ended to continue to do well.But with more employee autonomy comes less employer control.On a new segment for Best Places to Lead, I take the interviewee seat and develop coaching guidance for CEO Jamie Dimon (the fictional business owner who often needs a little help) on how to get remote work right. Rita Richa, Content Strategist for Be the Stage and a Producer for Best Places to Lead, makes sure the mic is hot when capturing my advice to CEO Jamie Dimon on shifting his remote work policy to one that is strategic, inclusive, and sure to transform his business into one of the best places to work. On this episode of Best Places to Lead, we'll discuss: - The importance of trust in remote and hybrid environments. - Strategies from the past for collaborating in our present remote workplaces. - Why people need clear explanations for how they can add value to the organization.  - Why as a leader, it's imperative to decenter yourself when considering new ways of working. If like CEO Jamie Dimon, you're on the fence about remote work or a stalwart in your preference for a return to the office, you won't want to miss this episode!Don't miss out on all the good stuff that is coming your way!

Every week, after the live show, we go into an open mic session where our community shares speaking points and insights.This week led to a phenomenal conversation about how to launch a podcast successfully at a live event.It starts with how I time the length of my speeches and then goes into how our content strategist at Be The Stage, Rita Rita, helped launch the Women In The Trades podcast successfully at a live trade show.I'd love to have you as part of the next conversation on Mondays at 5:30 EST (right after the show)Register to join us tinyurl.com/B2BCB2023Support the show

How does Disney create raving fans? What would replicating some of their success mean to your business? Those are some of the questions we discussed with our good friend, Rita Richa. Enjoy! Questions? Connect with us here. Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Connect with BIZBROS: Join the Content Is Profit's Facebook Group! Facebook Instagram  Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Rita Richa: www.bippityboppitybiz.com  LinkedIn Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.  You can go here to see the full list of episodes

Being a successful business leader requires more than just making a profit. It's about hiring the right people, training them well, and treating them with respect. It's about finding ways to infuse passion and wonder into their work to create memorable customer experiences. And it's about building relationships - with team members, customers, and the community. In this episode of Bippity Boppity Business, former VP of Magic Kingdom, Dan Cockerell, shares his insights on what it takes to be a successful business leader. He discusses the importance of having a common purpose, the power of storytelling, and the need to build relationships. Rita Richa [Our Host] and Dan have a magical discussion about: •Why Dan Cockerell believes that having a common purpose is important for keeping a culture together.• How hiring the right people, training them well, and treating them with respect is key to being a successful leader.• The reason Disney uses storytelling to connect with their audience and inspire them to take action AND is something that businesses of all sizes can adapt to fit their own needs • Stories are memorable, and by sharing them, businesses can create an emotional connection with their customers•Leaders should encourage their team to find ways to infuse passion and wonder into their work to create memorable experiences for customers- by involving the team in the creation process and being open-minded to new ideas.• How leaders can make a difference by respecting and valuing diversity among team members, listening to everyone's point of view, and giving them a chance to express themselves candidly.• What to do to create a super fan of your business, service or product. [Hint: you need both consistency (the science) as well as an emotional connection (the art).]Dan's advice is timely and relevant for business leaders of all sizes. By following his advice, you can create a culture of excellence in your organization and inspire your team to reach new levels of success!Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!Listening on a desktop & can't see the links? Just search for Bippity Boppity Business in your favorite podcast player.Connect with Rita:Visit her website: https://bippityboppitybiz.comConnect with her on LinkedIn: www.linkedin.com/in/ritarichaDo you have a podcast you want to create, rebrand, or grow? Discover Rita's NEW podcast consulting company, Reignite Media. Be sure to stick around for the Disney Rapid Fire Questions segment! You definitely won't want to miss Dan's creative answers!Do you wish to connect with our special guest?Connect with Dan Cockerell @ Cockerell Consulting:Dan's LinkedIn: https://www.linkedin.com/in/dancockerell/Dan's Instagram: https://www.instagram.com/dancockerell/Dan's Website: https://dancockerell.com/Dan's Email: Dan@Cockerellconsulting.com

Every podcast is structured differently. Where others thrive on story-based messaging, others go all in on interviews. Nonetheless, we can agree that the best podcasts have one thing in common - authenticity. In today's episode, Host Hector Santiesteban sits down with Rita Richa from Reignite Media to discuss how podcasters can add fun and authenticity to their podcasts. Rita is the host of the Bippity Boppity Business, where she helps business leaders and entrepreneurs understand Disney's storytelling magic. We live in a world where everybody is competing for attention. And the only way you can stand out and even outcompete paid media is to focus on authenticity and create relatable content. Tune in to learn how you can combine relationship-building, innovation, and creativity to create an authentic connection that keeps listeners coming back.IN THIS EPISODE, YOU'LL LEARN:00:00 Introduction01:22 Getting to know Rita Richa03:37 The intersection between theater and content creation05:11 The benefits of being an articulate person08:03 Why authenticity matters in a podcast10:47 Balancing between authentic and compelling content13:14 Reasons you should edit your podcast16:09 The soft skills necessary for an engaging podcast18:47 How to create the ultimate experience for your podcast guests21:48 How to bring the Disney storytelling magic to your podcast25:28 Parting thoughtsLinks and Resources:Rita's LinkedInBippity Boppity Business PodcastReach out to Rita via email: Rita@Reignitemedia.com Connect with Hector on Twitter

Theron Skees is a highly adaptive, solution-oriented creative executive with 30 years experience assembling and leading multi-disciplined, cross-functional teams for both domestic and international projects in the Themed Entertainment Industry. A veteran of Walt Disney Imagineering, he has led diverse concept, design and construction projects from hundreds of millions to multiple billions of dollars in a wide variety of experience types all over the world. The requirements for theme parks, hotels and attractions are different than retail, dining, entertainment and cruise ships, however, he applies the same story-based approach to connect the brand to the consumer in lasting ways. Disney is synonymous with family entertainment, and their parks reflect that commitment to quality. Whether it's the care taken to create an immersive environment or the focus on customer service, Disney sets the standard for the themed entertainment industry. For Theron, it's all about creating an emotional connection between the brand and the customer. That's what innovative design is all about. It's not just about making something look pretty; it's about creating an experience that will stay with people long after they've left your park or attraction. When done right, that connection can last a lifetime.On this episode of Bippity Boppity Business our host, Rita Richa and guestTheron Skees, Owner and CCO @ The Designer's Creative Studio, discuss:Storytelling in business, inspired by DisneyHow to connect your brand to an audience Excellent CX, infusing wonder in the work and experienceHow to continually create/innovate in a saturated market/ building selling experiences Want to learn more about the magic of branding behind the scenes to apply to YOUR business? If yes, then this episode is for you! Be sure to stick around for the Disney Rapid Fire Questions segment! You definitely won't want to miss Adam's creative answers!Do you wish to connect with our special guest?Connect with Theron Skees @: https://linktr.ee/designers.creative.studio Theron's LinkedIn: https://www.linkedin.com/in/theronskees/  Website: https://www.designerscreativestudio.com/Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! [Leave a rating and review so we can keep making magic! ;)]Listening on a desktop & can't see the links? Just search for Bippity Boppity Business in your favorite podcast player.Have guest ideas or would like to be interviewed?Connect with Rita:Visit her website: https://bippityboppitybiz.comConnect with her on LinkedIn: www.linkedin.com/in/ritaricha Email: contact@bippityboppitybusiness.comDo you have a podcast you want to create, rebrand, or grow? Discover Rita's NEW podcast consulting company, Reignite Media. This episode of Bippity Boppity Business was produced by Reignite Media. 

Walt Disney's life story is one of leadership, perseverance, courage, and above all, vision. Having a vision and believing in your wild ideas is vital to building a successful, passion-driven business, especially one that serves our future.A wise man once said, if you're facing a fork in the road, trying to figure out which way to go, pick the passionate option and put it all on the line. That wise man is actually our guest today, Dr. Jeffrey Barnes!Listen in as Rita welcomes Dr. Jeffrey Barnes, best-selling author and world-renowned Disney keynote speaker, to have a magical discussion about the most powerful lessons learned from Walt Disney's life and career.In this episode, Rita and Jeffrey discuss:How Walt Disney became an iconic businessman.Why you need to take risks in business and go ALL IN.Innovative technology and business strategies Walt Disney used to market and grow his theme parks.How to truly believe in your wild ideas and see them come to fruition.Why Walt's older brother, Roy Disney, is a forgotten hero.The powerful role of storytelling in business.The unspoken key to great storytelling.Be sure to stick around for the Disney Rapid Fire Questions segment! You won't want to miss Jeffrey's answers!Do you wish to connect with our special guest?Visit Jeffrey's website: https://thewisdomofwalt.comConnect with him on LinkedIn: https://www.linkedin.com/in/jeffrey-a-barnes-a18055106Follow him on Instagram: https://www.instagram.com/drdisneylandFollow him on TikTok: https://www.tiktok.com/@drdisneylandConnect with him on Facebook: https://www.facebook.com/thewisdomofwaltCheck out Dr. Jeffrey Barnes's books: https://thewisdomofwalt.com/booksEmail him: jeff@thewisdomofwalt.comTune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!Listening on a desktop & can't see the links? Just search for Bippity Boppity Business in your favorite podcast player.Connect with Rita:Visit her website: https://bippityboppitybiz.comConnect with her on LinkedIn: www.linkedin.com/in/ritarichaDo you have a podcast you want to grow? Discover Rita's NEW podcast consulting & production company, Reignite Media: https://www.linkedin.com/company/reignite-media

When Disney acquired Pixar in 2006, it was a big moment for the company. In the book “Ride of A Lifetime,” former CEO Bob Iger recounts that many felt it was too risky, controversial, and almost impossible to successfully execute.Disney and Pixar were two very different companies, with clashing animation and culture ideals. Directed under Steve Jobs, Pixar's creative team were the rebels of animation, innovating and producing work that was far beyond the time and what technology was capable of achieving. They had free range to create, with little to no “corporate red tape”. Pixar's creative team was creating movie blockbuster hits like “Toy Story” that no one had ever seen before. Meanwhile, Disney was struggling to rank in the box office- the golden era of the 90's movies was beginning to fade. At the same time, they had stakeholder expectations, intellectual property, and Walt's legacy, for their creative team to maintain and consider. Innovation was welcomed, but the prospect of producing 3D animation, instead of hand drawn 2D, was not widely accepted. There was a lot of worry, from the Pixar team, that they would lose their creative edge, that they would become a corporate machine, that churned out product without any care or feeling. But Iger knew, in order to continue growing as a business, Disney had to merge with Pixar. Iger was aware of the potential cultural clash that would occur when their two very different organizations would come together. His team couldn't only be the ones executing this culture change management. Disney was not only acquiring Pixar's team and outputs, they were also acquiring the values and culture of Pixar. They needed a specialist, a neutral third party, to help bring these two very different worlds of business together. Adam Kingl was brought on board as a business consultant and leadership expert to help with the transition and merger. By hiring someone like Kingl, who could help them navigate these waters, Pixar was able to maintain their creative spirit and continue to inspire others.In this episode Rita Richa and Adam Kingl discuss:- Ways business leaders can effectively navigate cultural change and people during a merger- How culture directly correlates to business profitability and business success- Strategies Adam implemented to insure Pixar and Disney's cultural transition was a success- The difference between scientific management and creative leadership- Future of work and capitalism, how Disney is innovating in this space- The magic ways to fulfill organizational and personal purpose.Be sure to stick around for the Disney Rapid Fire Questions segment! You definitely won't want to miss Adam's creative answers!Do you wish to connect with our special guest?Connect with Adam Kingl @:Adam's LinkedIn: https://www.linkedin.com/in/htaha/Website: https://www.youngandprofiting.com/Check out Adam's Book, “Next Generation Leadership: How To Ensure Young Talent Will Thrive With Your Organization” here: https://www.amazon.com/Next-Generation-Leadership-Ensure-Organization-ebook/dp/B07TD15SYL/ref=sr_1_1?keywords=adam+kingl&qid=1561900368&s=gateway&sr=8-1Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!Listening on a desktop & can't see the links? Just search for Bippity Boppity Business in your favorite podcast player.Have guest ideas or would like to be interviewed?Connect with Rita:Visit her website: https://bippityboppitybiz.comConnect with her on LinkedIn: www.linkedin.com/in/ritarichaEmail: contact@bippityboppitybusiness.comDo you have a podcast you want to create, rebrand, or grow? Discover Rita's NEW podcast consulting company, Reignite Media. This episode of Bippity Boppity Business was produced by Reignite Media.  

This week on the Marketing Happy Hour podcast, Cassie chats with friend and podcast expert, Rita Richa. Rita is a B2B podcast coach, show producer, founder of Reignite Media, and host of Bippity Boppity Business. In her conversation with Cassie, Rita spills the tea on why every brand should have a podcast and how to strategize for one. She shares how to use podcasting to build your brand, grow your network, and land more sales. And it wouldn't be Marketing Happy Hour without powerful career advice. Rita sprinkles in her top insight for professionals, including why experience is king and how to get more of it. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Follow Rita on Instagram: https://www.instagram.com/_ritaricha/ Connect with Rita on LinkedIn: https://www.linkedin.com/in/ritaricha/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Check out wine subscription Winc: https://glnk.io/zn1l/espitz

Who says podcasting business ideals and practices can't be fun? Straight from what could be one of the most magical places on earth, Tracy Hazzard delivers one exciting episode from Disney World! Fittingly, she sits down with Rita Richa, the founder of Reignite Media and host of the Bippity Boppity Business podcast, to discuss what it takes to brilliantly thrive a magical and creative Disney-themed podcast. Rita shows how much you can have fun doing your show while doing your passion at the same time! She demonstrates that discussing business philosophies and models need not be devoid of excitement (even magic). It even helps get your insights across to your ideal listeners and clients better and helps build that long-term relationship. What is more, Rita takes us behind the scenes of her show and how Disney inspirations work into the structure of her interviews, monetization process, and ideas.Love the show? Subscribe, rate, review, and share!Here's How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutubeTikTok

In this special episode you get to hear three women talk about how podcasting has impacted their entrepreneur journey. Cassie Tucker and I joined Rita Richa on a live recording for her podcast Bippity Boppity Business.  During this virtual event we discuss: How podcasting has helped us as entrepreneurs network with dream collaborators and clients Why podcasting is our favorite form of content creation for our business What most business leaders get wrong about podcasting when they first start out If you are a business leader that is looking to infuse wonder, connection, and creativity in your work, this event is for you! Looking to ignite a spark in your purpose? Contact Katie for Podcast Production: https://www.onesparksolutions.com/contact-me/  Connect with Katie on LinkedIn: https://www.linkedin.com/in/katiecurrens/ Follow the Podcast on Instagram: https://www.instagram.com/onesparkstories/  

This episode of Bippity Boppity Business was a live streamed virtual event! A virtual event for business leaders who want to learn about the benefits of podcasting from storyteller experts and two former Disney cast members!Presented by Rita Richa, host of Bippity Boppity business & Founder of Reignite Media [B2B Podcast Coaching & Content Creation Collaborator].Rita Richa is joined with TWO Former Disney Cast Members and Entrepreneurs rocking it in their spaces:Cassie Tucker and Katie Currens!Cassie is the Co-host of the Marketing Happy hour & Founder of CAMM Media.She has 6+ years of experience in social media, marketing, public relations, photography, and consulting at a local and even international level.Do you wish to connect with our special guests?Connect with Cassie Tucker of CAMM Media on LinkedIn Here: https://www.linkedin.com/in/cassaundrapalmer/Connect with Katie Currens of One Spark Solutions on LinkedIn Here: https://www.linkedin.com/in/katiecurrens/ She's a HUGE fan of storytelling and loves coming up with creative ways of engaging audiences.Katie Currens is the Host of One Spark stories and Chief Engagement Officer at One Spark Solutions. She specializes in providing "people-focused" empowering Innovative & empathetic leadership solutions.Her motivation to explore wonders has contributed to her extensive knowledge through self-taught and formal education. In an effort to help create more equitable and inclusive experiences, she has completed several certificated courses on DEI in the workplace through the University of South Florida.In this special feature virtual event they will discuss 3 things:✨ How podcasting has helped us as entrepreneurs network with dream collaborators and clients✨ Why podcasting is our favorite form of content creation for our business✨ What most business leaders get wrong about podcasting when they first start outIf you are a business leader that is looking to infuse wonder, connection, and creativity in your work, this event is for you! 

Disney is known for its fantastical immersion factor, meaning their storytelling never fails to suck you into its wonder… much like Alice falling into Wonderland!Though, many businesses struggle to convey the heart of their brand's story through storytelling and immersive writing. Why is that? How can businesses organically create that Disney-level immersion factor? This week's guest is going to illustrate how you can integrate storytelling and creative immersion through your marketing strategy, content creation, and creative process. Doing this will not only connect you with your target audience, but turn passive followers into super fans and then into super consumers.Listen in as Rita welcomes Geoffrey Golden, an LA-based narrative designer and game creator, to have a magical discussion about immersive writing and storytelling for businesses.In this episode, Geoffrey and Rita discuss:How Geoffrey's love for The Muppets has influenced his career as a creator and designer.Tips and advice for business owners on telling their brand story authentically and creatively.How his email newsletter, Adventure Snack, became so successful.Walt Disney's eccentric approaches to storytelling.How to start your business like a movie.Geoffrey's creative process & “The Carpenter Mindset”Advice for aspiring creators, game designers, etc.Be sure to stick around for the Disney Rapid Fire Questions segment! You won't want to miss Geoffrey's answers!Do you wish to connect with our special guest?Visit Geoffrey's website: https://www.geoffreygolden.comFollow him on Twitter: https://twitter.com/geoffreygoldenSign up for Adventure Snack: https://adventuresnack.substack.comConnect with Geoffrey on LinkedIn: https://www.linkedin.com/in/geoffreygoldenBe sure to hear every conversation about making magic in business on Apple Podcasts, Spotify, and Google!Listening on a desktop & can't see the links? Just search for Bippity Boppity Business in your favorite podcast player.

The secret behind Disneyland's success is in Mickey's 10 Commandments. Created by Disney's "Imagineers," this cheat sheet of sorts forms the core principles behind a brand that has captivated the imaginations of generations.This week's guest has spent the last 15 years using behavioral and consumer psychology to develop what she calls "meaningful marketing," and one of her major inspirations is Disney's story. Listen in as Rita welcomes Jennifer Clinehens, the founder of Choice Hacking and the author of the book of the same name. They dive into the psychological concepts behind Disney's vision, design, and execution of Disneyland that have created visitors for life.  In this episode, Jennifer and Rita discuss:Jennifer's introduction to behavioral psychology.The Imagineers and Mickey's 10 Commandments:1. Know your customer.2. Wear your guest's shoes, a discussion on empathy.3. Organize the flow of people and ideas. 4. Create a weenie, a visual magnet, which ties to the concept of salience.5. Communicate with visual literacy.6. Avoid overload, applying simplicity theory to minimize cognitive load. 7. Tell one story at a time.8. Maintain identity and avoid contradiction. 9. For every ounce of treatment, provide a ton of fun.10. Keep it up.Jennifer: "I've been using behavioral science and psychology to create again what I'm kind of calling meaningful marketing and customer experience. So this idea that, can we sort of get into people's brains? That sounds creepy, but you know what I mean? Kind of see through people's eyes, why do people do the things that they do even if they don't really know it themselves?"Jennifer: "We don't create memories from every single moment of an experience. We create memories and opinions and beliefs and things about an experience based on only two points, and that would be the emotional peak, which can be good or bad, so it can be a trough of like a peak, and then the end of the experience."Jennifer: "I think a really important one is number two, so wear your guest's shoes. Having empathy for customers, the people you're trying to welcome to a park or sell something to, regardless of what your business is. Just go out and pretend to be a customer. Just watch people. And you'd be shocked because, being somebody who's worked in a big company and also in big ad agencies, small ad agencies, working for a client or being a client, you'd just be shocked like people forget." Be sure to stick around for the Disney Rapid Fire Questions segment! You wouldn't want to miss Jennifer's awesome answers!Do you wish to connect with our special guest? Connect with Jennifer on LinkedIn: https://www.linkedin.com/in/jenclinehens/Get her book Choice Hacking: How to use psychology and behavioral science to create an experience that sings: https://www.amazon.com/Choice-Hacking-psychology-behavioral-experience/dp/B08BV7JF2BVisit her website: https://www.choicehacking.com/Listen to her podcast, Choice Hacking: https://podcasts.apple.com/gb/podcast/choice-hacking/id1535389276Subscribe to her YouTube: https://www.youtube.com/c/GrowLiketheGreatestTune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!Listening on a desktop & can't see the links? Just search for Bippity Boppity Business in your favorite podcast player.Connect with Rita:Visit her website: https://bippityboppitybiz.comConnect with her on LinkedIn: www.linkedin.com/in/ritaricha Do you have a podcast you want to grow? Discover Rita's NEW podcast consulting & production company, Reignite Media: https://www.linkedin.com/company/reignite-media

Rita Richa is the media producer at Eckert & Associates, PA., and the founder of Reignite Media and host of the podcast Bippity Boppity Business. Rita has an extensive background involving the intricacies of B2B podcast development, content-based networking, and brand strength capitalization. She enjoys every moment of leveraging that history to continuously help others spearhead their media objectives within an ever-evolving industry. As a dynamic professional fueled by helping others, nothing makes Rita happier than translating business visions into tangible realities while ensuring everyone involved has positive experiences along the way. From content-based networking mentorship and brand building using the power of podcasting to designing, editing, and executing tailored content, Rita demonstrates her career passion through her forward-thinking approaches that help solidify growth-driven futures.  In this episode, we discuss: - Developing a mindset to love to learn instead of being afraid to fail. - Collaborating on content with people you most want to do business with. Such as, having an example of your ideal client on a podcast. - Relationship building through touchpoints and engaging with business content. - Being in touch with the world around you and relating it to your niche to attract the right audience. Please let me know your thoughts!  Dear listeners: Rita is speaking at a podcast event, Podfest Multimedia Expo the weekend of May 26th-29th in Orlando, FL. For more information please visit ​​https://podfestexpo.com/ .   Connect with Rita Richa: LinkedIn: ​​https://www.linkedin.com/in/ritaricha/  Connect with Cindy Watson: Wesbite: https://watsonlabourlaw.com/  Facebook: https://www.facebook.com/womenonpurposecommunity/  Twitter: https://twitter.com/WomenOnPurpose1  Instagram: https://www.instagram.com/womenonpurposecoaching/  YouTube: https://www.youtube.com/channel/UCCHOGOsk0bkijtwq8aRrtdA?view_as=subscriber  Learn more about your ad choices. Visit megaphone.fm/adchoices

The tables have turned! Rita Richa, host of the Bippity Boppity Business podcast, and I recently recorded a live conversation about professional purpose. While it was done as an experiment, it was a great way to highlight the value of leaning into curiosity. During this conversation Rita turned the tables and asked me questions about: my Dis-tory and what impact my time as a Cast Member at Walt Disney World has had on my business today how organizations can reignite a spark in their employee engagement by allowing them to embrace their passions what no-cost ways businesses can celebrate their employees  Looking to ignite a spark in your purpose? Request Katie speak at your event: https://www.onesparksolutions.com/contact-me/  Connect with Katie on LinkedIn: https://www.linkedin.com/in/katiecurrens/ Follow the Podcast on Instagram: https://www.instagram.com/onesparkstories/ Follw the Podcast on Facebook: https://www.facebook.com/OneSparkStories/    

Customer experience (CX) is integral to meeting your customers' needs, overcoming adoption barriers, and ultimately, boosting your bottom line. Are you looking to level up this aspect of your business? Rita Richa talks with Chris Blackwell , senior partner success manager, and Evan Main , partner success manager, both with Ingram Micro , about: - The real meaning of CX and lifecycle management - How to transform the realm of CX in this industry - How Ingram Micro and Cisco help partners with their CX strategy Email Chris , Evan , or the Cisco CX team for more information To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify , Apple Podcasts, or Stitcher . Or, tune in on our website.

In 2021, collectible items and products became ALL the rage. From re-selling valuable Pokémon cards to investing in one-of-a-kind pieces of art in the form of NFTs, consumers have entered a new era of buying… and brands have recognized that. Disney-lovers know better than anyone that pin trading and collecting items is more than a hobby, it's a lifestyle! So, capitalizing on the concept of products becoming collectibles and creating a cult-like following has caused some companies to grow wildly successful, including Loungefly. If you've walked into a Hot Topic or a Disney store, you've likely seen Loungefly's geeky backpacks. They're not only adorable, but they're big business for the leading pop-culture lifestyle brand, Funko. How do they achieve this kind of success? It's an amazing combination of creativity, innovation, and a leader that encourages infusing wonder into every product design. Listen in as we welcome Liz DeSilva, the Vice President of Creative at Loungefly and the innovative brain behind the accessories, and its extending brands Loungefly Apparel and Stitch Shoppe, to have a magical discussion about the creative process behind turning products into innovative collectibles, that turn customers into life-long fans. In this episode, Liz and I discuss: - Liz's professional career: From girls' clothing graphic designer to creative executive - How to keep your team aligned with the mission and vision for your organization while working remotely - The research and design process for a creative campaign - How Loungefly's creative process works & Liz's role in it - Business growth strategies they used to grow sales by 132% in 2021 - Upcoming Loungefly collections [SanRio Sweet Treats, Care Bears, E.T., Valentine's Day, Disney Princess Castle, & Disney Villains Scenes Collections] past & upcoming (Gaston) & Liz's favorites from the past Be sure to stick around for the Disney Rapid Fire Questions segment! You won't want to miss Liz's answers! Want to learn more? - Visit Loungefly's website: www.loungefly.com - Follow Loungefly on Instagram: www.instagram.com/loungefly - Follow them on Twitter: www.twitter.com/Loungefly - Follow them on TikTok: www.tiktok.com/@loungefly - Connect with them on Facebook: www.facebook.com/shoploungefly - Follow Stitch Shoppe by Loungefly on Instagram: www.instagram.com/stitchshoppebyloungefly Be sure to hear every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Listening on a desktop & can't see the links? Just search for Bippity Boppity Business in your favorite podcast player.This episode of Bippity Boppity Business was hosted by Rita Richa. 

There's a stronger demand than ever for guidance through the post-sales interaction. Customer experience as a service (CXaaS) can help you build a CX business quicker and stronger than ever before. Rita Richa speaks with Chris Heinrich , senior technology consultant, and Clay Carpenter , solution sales executive, both with Ingram Micro, about:  - Why CX is more relevant today - What sets the program apart - Solving adoption barriers - The four areas improved by the lifecycle methodology Email Chris , Clay , or the Cisco CX team for more information. To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify , Apple Podcasts , or Stitcher . Or, tune in on our website .

Partnerships drive the success of a business. They can lend credibility to a fledgling company and give it the boost it needs to grow the business. R2 Unified Technologies recognized this and successfully partnered with two big names in the B2B technology space: Cisco and Ingram Micro. Rita Richa speaks with Jason Doherty, vice president of sales at R2 Unified Technologies, and James Skelton, senior account executive at Ingram Micro, about: - How the partnerships between Cisco and Ingram Micro came to be - Positive impacts of the Ingram Micro partnership - Successes with Cisco's digital network architecture - Perks related to working with Ingram Micro For more information, reach out to R2 Unified Technologies (info@r2ut.com) or to your Ingram Micro rep. To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

In this Episode, Benji sits down with Rita Richa, producer at Sweet Fish to break down the much-needed move away from transactional copy. If you find your copy feeling stale, robotic, or just plain boring Rita provides the spice you need to find your voice and start producing transformational content. We discuss several strategies for better writing in this episode including the F.I.R.E acronym that we use here at Sweet Fish. To read the full blog about F.I.R.E, click here. Connect with Rita: LinkedIn Email Connect with Benji: LinkedIn Email

Every marketer understands the power of creative content — but scaling it is a challenge for many organisations.And for organisations operating in the Asia Pacific (APAC) region, the diverse regional nuances can compound the challenge.Here at Celtra, we understand the creative content challenges organisations face, so we're excited to announce our new show, Brand-Side APAC, which tackles these issues alongside the unique difficulties the APAC region poses.In this introductory episode, producer Rita Richa speaks with host Raushida Vasaiwala, the APAC General Manager at Celtra, about this exciting new podcast.You'll learn:Why we created this podcastWhat to expect in upcoming episodesThe types of guests you can expect to hear  To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.

A common thread that runs through everyone in the Disney community is wondrous creativity.   From Dapper Day to Disneybounding, there are so many ways for Disney-loving adults (and kids, of course) to be creative, connect with one another, express themselves, and escape from the stressors of daily life.   For Kristen Davis, being a content creator and designing unique, Disney-inspired garments are some of her favorite ways to express herself and her love for Disney.  Curious to know what it's like to be a Disney Instagram Influencer?   Listen in as Rita Richa welcomes Kristen Davis, a Disney Instagram Influencer, to have a magical discussion about how she turns her visits to Disney into social media content magic.  In this episode, Rita and Kristen discuss: -Why the Disney community is so strong -What is Dapper Day and what makes it special? -The history of Disneybounding and pin trading -Kristen's love for fashion and creating one-of-a-kind, Disney-inspired dresses -Tips for taking pictures at Disney, even if you're alone -Hacks for repurposing content on TikTok and Instagram Reels -Advice on being an influencer and working with brands as an ambassador  Be sure to stick around for the Disney Rapid Fire Questions segment! You won't want to miss Kristen's answers!  Do you wish to connect with our special guest? Follow Kristen on Instagram: www.instagram.com/kris.rainbows   Follow her on TikTok: www.tiktok.com/@kris.rainbows   Subscribe to her YouTube channel: https://bit.ly/3m0jd4J    Be sure to hear every conversation about making magic in business on Apple Podcasts, Spotify…  Listening on a desktop & can't see the links? Just search for Bippity Boppity Business in your favorite podcast player.

We love marketing, and we love building stuff. That's why we've created a place for you to gain inspiration and knowledge from conversations with people who share what's working and not working in the marketing world. In this trailer episode of Ungated Marketing, producer Rita Richa interviews host Fernando Amaral, VP of Marke ting at Landbot, about what listeners should expect from the podcast. Join Fernando and Rita to learn about: Our guests: marketers with successes and failures to learn from Our themes: campaigns, experiments, channels, tools, and more Our audience: anyone who wants to go beyond the old marketing playbook Keep connected with us by subscribing on Apple Podcasts, Spotify, or our website, or search for Ungated Marketing in your favorite podcast player. Feedback or ideas for the show? Email us at ungatedmarketing@landbot.io.

Knowledge is one of the greatest assets you can have, especially when you find you and your marketing operations team positioned at the intersection between growth and efficiency. We've created a place for you to learn the peaks and valleys, triumphs and failures of passionate marketing leaders. In this trailer episode of The Art of Marketing Operations, producer Rita Richa interviews host Glenn Bottomly, CMO at Taylor, about what listeners should expect from the podcast. Join Glenn and Rita to learn about: Our guests: marketing leaders with stories and knowledge to share Our themes: strategy, optimization, software, speed to market, and more Our audience: anyone across the entire marketing function Our name: marketing is, after all, an art form Keep connected with us by subscribing on Apple Podcasts, Spotify, or your favorite podcast player. Check out our website at Taylor.com Listening on a desktop & can't see the links? Just search for The Art of Marketing Operations in your favorite podcast player.

“It's Not Magic That Makes It Work, It's The Way We Work That Makes It Magic.” -Lee Cockerell Being a leader and running a business isn't all about the numbers or even your final product or service. It's about the people and their experiences! Have you ever been unsatisfied with a company's customer service or product? Most likely, we all have! What really makes a company or leader shine and succeed, even in the face of an unhappy customer, is their ability to lead their team to greatness and provide outstanding customer experiences, time after time. But how do you become a great leader while ensuring fantastic experiences for your customers? Rita Richa welcomes Lee Cockerell. Lee is the former Executive Vice President of Operations for the WALT DISNEY WORLD® Resort, to have a magical discussion about how to approach leadership and world-class customer experience the “Disney” way. In this episode, Rita and Lee discuss: -Lee Cockerell's experience working with Disney & His leadership style; the role of empathy, discipline, and trust in leadership -How to maintain a low employee turnover -How to keep your team aligned with the mission and vision of your organization -Lee's biggest challenges as a leader: Crisis management, recessions, & more, oh my! -Incorporating inclusivity and accessibility into the customer experience -How Disney pivoted during the COVID-19 pandemic & How to use technology to adapt to changes in the market Lee recommends these professional development books: -The Effective Executive by Peter Drucker -The 7 Habits of Highly Effective People by Stephen R Covey Lee Cockerell's Best Selling Books: -Creating Magic…10 Common Sense Leadership Strategies from a Life at Disney is now available in 21 languages,  -The Customer Rules...The 39 Essential Rules for Delivering Sensational Service is currently available in 15 languages. -Time Management Magic…How to Get More Done Every Day  -Career Magic…How to Stay on Track to Achieve a Stellar Career Be sure to stick around for the Disney Rapid Fire Questions segment! You won't want to miss Lee's answers! Do you wish to connect with our special guest? Visit his website: www.leecockerell.com Be sure to hear every conversation about making magic in business on Apple Podcasts, Spotify, and Google. Listening on a desktop & can't see the links? Just search for Bippity Boppity Business in your favorite podcast player.

No one makes magic in business like Disney! Join us as we hear from Disney cast members, influencers, and enthusiasts as we uncover the secrets of what it takes "behind the scenes" to make Disney such a successful and well-loved brand! Hosted by Rita Richa

Join Angela with her first guest, Miss Rita Richa, who shares her expertise on industry research, guest prospecting, and authentic content. You can find Rita on LinkedIn and on Instagram @_ritaricha.

Welcome to Go-to-Market Excellence: How B2B Revenue Leaders Exploit Data to Accelerate Growth. In this introductory episode, Rita Richa, Producer at Sweet Fish Media, talks with Dan Quirk, Head of Marketing at scaleMatters, about: - How scaleMatters helps growth-stage B2B tech companies grow faster - Why they decided to start a podcast - What topics will be discussed on the show Have an idea for a guest or show topic? Email Dan at dan@scaleMatters.com. Hear from more B2B revenue leaders by subscribing in Apple Podcasts, Spotify, or wherever you listen to podcasts. Listening on a desktop & can't see the links? Just search for Go-to-Market Excellence in your favorite podcast player.

Safety professionals exist in all sorts of industries. And every single one of them has a unique career, a unique set of challenges, and a unique story. Want to learn from them? In this introductory episode, Rita Richa, Producer at Sweet Fish Media speaks with one of the hosts of the show, Jacqueline Turlukis, HSE Advisor at Safety Services Company, about: - Jacqueline's role at Safety Services Company - Why the Safety Services Company decided to start a podcast - What you can expect to hear in future episodes Have any guest or topic ideas? Reach out to marketing@safetyservicescompany.com. Hear more stories from safety professionals by subscribing in Apple Podcasts, Spotify, or wherever you listen to podcasts. Listening on a desktop & can't see the links? Just search for The Safety Management Show in your favorite podcast player.

It's hard to imagine how new drugs could be developed without appropriate analytical support. This podcast aims to provide it. Rita Richa, Producer at Sweet Fish Media, talks with Simon Bates, the host of the show and Business Development Manager at Rigaku Americas Corporation, and Chris Carolan, Director of Marketing at Rigaku Americas Holding, about what to expect on The Pharma Lab Show. What we talked about: - Understanding the analytical needs of customers - Providing a platform for scientists and business leaders to discuss pharmaceutical development - Other topics that will be touched upon during the show Have an idea for an episode topic or guest? Contact Simon Bates or Chris Carolan on LinkedIn. For more insights into the pharmaceutical industry, subscribe to the show on Apple Podcasts, Spotify, or wherever podcasts are found. Listening on a desktop & can't see the links? Just search for The Pharma Lab Show in your favorite podcast player.

HR is not just about processes and checking boxes. It's about building relationships and helping individuals on their own personal hero's journey. 15Five wants to help HR leaders be able to do what matters most by developing their workforce and facilitating those heroes' journeys. To aid this goal, they started a podcast. In this inaugural episode of HR Superstars, Rita Richa, a producer at Sweet Fish Media, talks with Shane Metcalf and David Hassell, CCO and CEO of 15Five, a leading continuous performance management and engagement solution, about what led them to start this podcast. They also discussed: -Shane and David's professional backgrounds (everything from tech to kite surfing!) -The heart and vision behind HR Superstars. -How 15Five drives employee performance and engagement. -What you can expect in future episodes (we'll cover everything from meeting business performance needs to the science behind interpersonal relating!) For the entire interview, subscribe to HR Superstars on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.  

What's a great way to both continuously gain more knowledge and produce more content? Start a podcast. In this introductory episode, Rita Richa, a producer at Sweet Fish Media, interviews Josh Van Dyk, VP of Sales North America for censhare and host of Masters of Content, about what led him to start this show. They also discuss: Josh Van Dyk's martech background and his role with censhare His mission to advance his knowledge and become a master of content Who censhare works with and what they do What listeners can expect in future episodes For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts. Find Josh on LinkedIn, or send him an email.

Next up on Sweet Talk is Rita Richa, Producer at Sweet Fish. In this one, we discuss... Her (maybe) favorite Disney movie. Why working for Tesla for a year and a half was so stressful. Her love for Lebanon, her country of origin. The most exciting Santa Baby parody for a trucker claims law firm you'll ever see.