The Floral Hustle

If you're having one of those days (or one of those weeks)… this minisode is exactly what you need.In today's episode, I'm walking you through a simple, accessible 5-minute overwhelm reset—a grounding process I use whenever my brain feels like it has 47 tabs open and none of them are loading. Whether the kids need you, the orders are piling up, your phone won't stop dinging, or you're juggling life, business, and everything in between… this reset is for you.This isn't an hour-long retreat, a full spa day, or a perfectly quiet house. This is something you can do right now in the middle of the chaos—while driving, designing, hiding in your pantry, or between client emails.

In this episode of The Floral CEO, Jeni gets real about the seasons in business and life that feel hard. When everything—from getting out of bed to keeping up with weddings, kids, clients, and life—feels like climbing uphill, how do you keep going?Jeni shares raw stories from a recent wedding that tested her patience (and creativity), reflections on gratitude from her farm life, and the deep reminder that micro momentum—those small, consistent actions—are what truly move your business forward.This episode is for the florists, creatives, and entrepreneurs who feel like they're spinning their wheels. It's a mix of honest talk, practical mindset shifts, and tough-love encouragement to do it anyways.You'll hear:Why “trying” is actually winningHow micro momentum builds unstoppable growthThe difference between grace and excusesThe power of believing your success is inevitableWhy you must choose the “hard” that moves you forwardA gentle reminder: you don't need a perfect season to grow a beautiful businessBecause no matter how hard it feels — you're still building something beautiful.

In this week's minisode of The Floral CEO, Jeni dives into a word that makes many creatives cringe — profit. For too long, the floral industry has treated profit like a dirty word. We've been told that doing something we love and making money from it can't coexist. But that couldn't be further from the truth.Jeni shares why it's time to unlearn the mindset that “busy equals successful” and start building floral businesses that are sustainable, profitable, and joy-giving. She opens up about how shifting her focus toward profit created more freedom in her business — fewer weddings, higher margins, and more creativity.You'll walk away from this episode with a fresh perspective on money, mindset, and the true purpose of profit in your floral business.

In this week's episode, Jeni dives deep into one of the most profitable and creatively fulfilling parts of floral design — installations.She shares how installations have generated over $100K in revenue for her business and breaks down exactly how to make them a powerful, consistent income stream in yours.

Drawing from her extensive experience, Jeni breaks down the cost analysis per square foot using hypothetical designs and discusses various strategies, including the use of Canva for estimating floral requirements. This episode highlights upcoming training sessions focused on installations, planners, and business goal setting available at floralceo.com/mastermind. This video is a must-watch for florists looking to streamline their workflow and enhance their offerings.00:00 Introduction to Floral Installations00:27 Breaking Down the Installation Process01:49 Calculating Costs and Pricing03:15 Estimating Flower Quantities05:44 Finalizing Retail Prices10:39 Advanced Tips and Upcoming Trainings12:29 Conclusion and Further Learning Opportunities

In this vulnerable and honest episode, Jeni opens up about the mental load of trying to run a business while being a mom, partner, and woman who wants to do it all — and do it well.From juggling wedding setups, client communication, and creative energy to being present for your kids, managing household tasks, and just remembering to breathe — this episode gives voice to the quiet exhaustion so many of us feel but rarely talk about.Jeni reminds listeners that “done is better than perfect”, that it's okay to take up space, and that your business can grow slowly and still be deeply successful. This isn't about hustle culture — it's about building a business that works with your life, not against it.

Being busy doesn't mean you're successful — it just means you're tired.In this episode, Jeni shares the hard-earned lessons from years of chasing “busy” and finally learning that true growth comes from understanding profit, not just bookings.She dives into:

In this powerful episode, Jeni dives deep into one of the most common questions she gets from florists and creative entrepreneurs: “Can I really double my revenue next year?”Spoiler alert — yes, you can. But it requires clarity, commitment, and a plan.Jeni shares:

Your business runs on flowers — but it thrives on communication.In this episode of The Floral CEO Podcast, I'm diving into the five most common breakdowns florists make when communicating with clients — the simple but critical mistakes that can derail bookings, cause confusion, or leave clients guessing.If you've ever felt ghosted, overwhelmed, or unsure how to guide a client through your process, this one's for you. I'm walking you through how to identify red flags, set boundaries, and make your communication work for you (not drain your energy).

After more than 1,700 weddings and 30 years in flowers, I've seen it all — late trucks, wrong product, last-minute wedding expansions, and some hard but powerful lessons along the way.In this episode of The Floral CEO Podcast, I'm sharing 10 of the biggest lessons I've learned from running a wedding floral business at scale — the mistakes, mindset shifts, and must-dos that have shaped me as a florist, business owner, and coach.Whether you're in your first season or your fifteenth, these lessons will help you protect your time, charge your worth, and create more space for creativity and growth.

In this episode of The Floral CEO Podcast, Jen breaks down how to truly maximize your ROI from styled shoots — so your time, flowers, and creativity actually lead to booked weddings and stronger industry relationships.Using real-world examples from two Minnesota venues (including her favorite, Essence Event Center), Jen shares exactly how she approaches styled shoots strategically — turning them into open houses that build vendor connections, attract ideal clients, and generate lasting content for your portfolio.Whether you're a florist just starting to collaborate with venues or a seasoned designer looking to refine your approach, this episode will help you stop saying yes to unpaid, unstrategic shoots — and start saying yes to smart exposure that grows your business.

Do you ever feel like you're working constantly but not really moving the needle in your business? You're not alone, flower friend. In this episode of The Floral CEO Podcast, Jen opens up about her own struggles with feeling “stuck,” what it really means to make invisible progress, and how to give yourself both grace and grit as you build a sustainable, purpose-driven floral business.Whether you're running your studio full-time or hustling during nap time, this episode will help you reframe how you see success — and remind you that consistency, not perfection, is what creates real growth.

Perfectionism might feel like high standards — but for most florists, it's really fear in disguise. In this episode of The Floral CEO Podcast, Jen breaks down how perfectionism shows up in your business, why it's keeping you stuck, and how to shift into imperfect, profitable action.If you've ever caught yourself saying, “I'll launch when…” or “I'll post when it's perfect,” this episode is your permission slip to stop waiting for the stars to align. You don't need perfect branding, timing, or systems to grow — you just need the courage to take one imperfect step today.

Hello flower friends! In this episode of The Floral CEO Podcast, I'm thrilled to sit down with Luis from Jo.An Floral Design in Texas. If you've been on Instagram lately, you've probably seen one of his charming videos — from creating stunning bouquets to giving us an honest behind-the-scenes look at floral business life.Luis shares his journey into floristry, the story behind Joanne Floral Design, and how he's built a recognizable and authentic brand. We talk about the challenges of starting and scaling a business, the importance of knowing your worth as a florist, and how social media has helped him connect with clients in new ways.Whether you're a new florist or a seasoned designer, this conversation is packed with inspiration, encouragement, and real talk about what it takes to run a floral business.About Luis:Hey there my name is Luis,I fell in love with flowers at the age of 16 and since then I've never stopped designing. Learning from the Japanese I traveled to Guam,Japan and LA executing wedding.My style is a mix of contemporary American paired the technical precision of Japanese floristry.A family man at heart but a floral designer to my core.What You'll Learn in This Episode:How Luis got started in floristry and built Jo.An Floral DesignThe role of family and personal history in shaping his brandSocial media strategies that have helped him grow visibility and trustThe importance of setting minimums and pricing for profitabilityLessons on working with planners, venues, and clientsWhy authenticity is key in both design and business growthIf you loved this conversation with Luis, be sure to follow him on Instagram at @‌jo.anfloraldesignfor daily inspiration.And if you're ready to grow your own floral business with confidence, join me inside the Floral CEO Mastermind — where you'll get the systems, templates, and coaching you need to thrive. Floralceo.com/mastermind

Growing a floral business to $100K can feel like climbing a mountain — but it doesn't have to. In this episode of The Floral Hustle Podcast, I'm breaking down the five most common mistakes florists make when trying to hit that first $100K milestone — and how to avoid them.Whether you're a wedding florist, a studio florist, or a shop owner, these tips will help you simplify your business, increase profitability, and stop feeling overwhelmed.Here's what we cover in this episode:Trying to Do Everything YourselfWhy solopreneurs get stuck, how to create space in your business, and what to outsource first to prevent burnout.Underpricing Your WorkHow to price using a simple framework, stop discounting just to “get the job,” and ensure you actually make a profit on every event.Not Having a Marketing PlanWhy relying on word-of-mouth isn't enough and how to create simple, repeatable marketing actions that keep your calendar full.Skipping Systems and ProcessesThe three systems that took me to $100K and how you can streamline your proposals, ordering, and client communication.Treating Your Business Like a Side HustleHow to step into the CEO role, set priorities, and take a 10,000-foot view of your business to break through income ceilings.If you're ready to stop spinning your wheels, make more money, and finally grow your floral business, this episode is your roadmap.Call to Action:Ready to put these strategies into action? In October inside The Floral CEO Mastermind, we're focusing on building your email playbook — the exact templates I use to book more weddings, communicate with planners, and save hours every week. You also get my contract templates, proposal templates, and over 80+ videos of business coaching and design education — plus live group and 1:1 coaching with me.Join us today at http://FloralCEO.com/mastermind and let's grow your business together.

Hello flower friends!

Hello flower friends!

Pricing doesn't have to be confusing or overwhelming. In this episode of The Floral CEO Podcast, Jeni shares how to simplify floral pricing by using base recipes and formulas you can rely on for every wedding and event.Whether you're a wedding florist or event designer, this episode will help you:

Hello, flower friends!

Hello, flower friends!

Hello flower friends!

Hello flower friends!In this week's episode of The Floral CEO Podcast, I'm thrilled to welcome back my friend Franceska from The Hotel Florist™. If you've been anywhere near the floral world on Instagram, you've probably seen her work or heard her wisdom on how florists can move beyond weddings and create consistent, sustainable income.Franceska specializes in helping florists secure hotel partnerships that open the door to luxury corporate clients, recurring income, and long-term stability. Together, we dive into:✨ Why florists should consider diversifying beyond weddings ✨ How hotel partnerships can be a game-changer for consistent cash flow ✨ What it really means to put profit first in your business ✨ The mindset shift that happens when you start investing in yourself ✨ Practical steps to attract luxury clients who value your artistryThis episode is full of juicy, actionable advice for florists who are ready to stop chasing “one-off” gigs and start building a business that supports their life, creativity, and financial goals.Resources & Links Mentioned

Rejection hurts—we all know it. Whether it's losing a wedding client to another florist, getting ghosted after pouring hours into a proposal, or even receiving a harsh review, rejection can feel like a personal attack. But here's the truth: rejection is not the end—it's simply redirection.In this minisode of the Floral CEO Podcast, I share how to reframe rejection so it no longer defines your self-worth or stalls your momentum. With over 1,700 weddings under my belt, I've faced more “no's” than I can count—and each one helped refine my business and strengthen my resilience.You'll learn how to:✨ Normalize rejection as a natural part of growth.✨ Separate yourself from the outcome.✨ Turn rejection into redirection and hidden feedback.✨ Build resilience like a muscle—recover quickly and get back to showing up.✨ Anchor rejection back to your WHY so you can keep moving forward with confidence.Rejection isn't proof that you're failing—it's proof that you're showing up. Every “no” gets you closer to the right “yes.”

Are you trying to do all the things in your floral business—pop-ups, bloom bars, weddings, freelancing, silk flowers, workshops, daily deliveries, hotel contracts, corporate events—and still wondering why you're exhausted and not profitable? You're not alone.In this episode of the Floral CEO Podcast, I'm diving into the shiny-object syndrome that so many florists fall into, and how to shift your energy into what actually moves the needle. I've done it all myself—retail shops, mall kiosks, workshops, luxury weddings, silk rentals, corporate installs—you name it, I've tried it. And I've learned the hard way that when you try to do everything, you don't do anything really well.✨ Here's what we cover in this episode:Why equal energy exchange is critical in your business (and how to recognize when it's missing)A simple 3-part framework to evaluate what's working, what's sort of working, and what isn't workingHow to calculate your effective hourly rate so you stop working for penniesThe role of time, profitability, and alignment in making smarter CEO-level decisionsWhy tracking your effort vs. revenue percentage can uncover major roadblocksHow to set boundaries around tasks or services that drain your energy (like deliveries or funeral work)Real-world examples from the Floral CEO Mastermind where florists shifted focus and saw incredible growth

Hello flower friends!

Hello flower friends, this is Jen! In today's episode, I'm talking about a topic that so many florists struggle with—social media overwhelm. Instagram and Facebook often feel like a time-sucking monster in your business. You log in with the best intentions… and suddenly you're lost in cat videos, farm reels, or comparing yourself to other florists. Sound familiar?The truth is, your social media doesn't have to feel heavy. You can create simple systems that put your marketing on autopilot—helping you stay consistent, visible, and connected to your dream clients without wasting hours online.In this episode, I share practical strategies to simplify your social media: from scheduling tools and content pillars to creating evergreen graphics that sell your services again and again. By the end, you'll feel empowered to take control of your Instagram and finally free up time for what you love most—designing flowers.What You'll Learn in This EpisodeWhy scheduling tools are your secret weapon (and which ones I recommend)How batching content saves you hours each weekWhat “content pillars” are—and why they create consistency and strategyThe power of evergreen content (and how to set it up once and use it forever)How to audit your Instagram profile so it instantly tells clients who you are, what you do, and where you're locatedPerfect For:Florists and creative business owners who want to:Stay visible online without being chained to their phoneCreate a clear, engaging social media presenceAttract more clients through consistent contentSimplify marketing and reclaim valuable time✨ If you're ready to stop dreading social media and start using it as a tool for growth, this episode will show you exactly how to do it.

Do you ever walk out of the wholesaler with way more flowers than you budgeted for? Or find yourself adding “just a few extra stems” because you want your work to look next-level amazing? If so, you're not alone. In this minisode of The Floral CEO Podcast, I'm pulling back the curtain on a topic that came directly from a recent coaching call inside the Floral CEO Mastermind: overspending.Overspending is one of the most common reasons florists struggle with profitability — and the truth is, it's rarely just about flowers. Sometimes it's about ego, validation, or fear of not being “enough.” In this episode, I'll help you uncover the root causes, set boundaries with your budgets, and create systems that protect your profits without stifling your creativity.What You'll Learn in This Episode:The subconscious reasons behind overspending (fear, ego, self-worth).Why overspending erodes your profitability and leads to burnout.How to shift your mindset from “more is better” to “enough is enough.”Mantras and affirmations you can use in the moment to stop the cycle.Practical strategies, like building a “fun flower budget,” so you can still feel creative without sabotaging your bottom line.Why your budget is actually a boundary that your future self will thank you for.Key Quotes from This Episode:“Your budget is a boundary your future self will thank you for.”“Stop overspending to prove your worth — your art is enough.”“Fulfillment and profitability must go hand in hand, or resentment takes root.”Why This Episode Matters:As florists, it's easy to feel like “just a little extra” won't matter. But overspending adds up quickly — and it's often the difference between a thriving business and one that's just scraping by. By learning to set intentional boundaries with your designs, you'll not only increase your profits but also build a business that feels aligned and sustainable.Resources & Links Mentioned:Floral CEO Mastermind – Join for monthly live coaching, tools, and community.

Think you need huge blocks of time to make big progress in your floral business? Think again! In this episode, I'm sharing 10 practical, actionable things you can do in short bursts — just 20 minutes — that will move the needle in your business, even on your busiest weeks.Whether you're juggling weddings, a day job, kids, or farm chores (

Think you need a huge budget to grow your floral business? Think again. In this minisode of The Floral CEO Podcast, Jen shares 5 proven, low-cost marketing strategies that have helped her book weddings and grow her brand — without spending a dime on Google or Facebook ads.Whether you're just starting out or trying to book more clients, these tips will help you get visible, connect with your ideal couples, and build a thriving floral business — all while keeping your costs low.Here's what you'll learn in this episode:Maximize Social Media – Create consistent, visually appealing, shareable content that gets noticed. Use location tags, vendor tags, and behind-the-scenes posts to expand your reach.Leverage Word of Mouth & Referrals – Build strong relationships with planners, venues, and vendors to drive client recommendations.Collaborate Locally – Partner with photographers, venues, and other wedding pros for styled shoots, events, or in-kind arrangements that put your work in front of new audiences.Boost SEO with Blogging – Share venue-specific and design-focused blog posts that attract couples searching online.Start Email Marketing for Free – Use a simple lead magnet and free tools like Mailchimp to nurture leads and stay top of mind.These strategies prove you can grow your wedding floral business with creativity, consistency, and connection—not just ad spend.

Are you feeling the weight of wedding season creeping in? In this episode of The Floral CEO Podcast, Jen gets real about burnout as a wedding florist—how it happens, why it happens, and the 10 practical strategies you can implement to prevent it. After a marathon wedding weekend with a massive hanging installation and no teardown help, Jen hit a wall and realized just how crucial it is to manage your energy, boundaries, and systems before burnout takes over.You'll learn:How to identify your burnout threshold and why knowing it is key to a sustainable business.10 strategies to avoid wedding burnout, including batching tasks, outsourcing help, and automating repetitive processes.The importance of blocking recovery days and prioritizing your health to recharge between big events.How saying “no” with conviction to clients and jobs that don't align can save your sanity and energy.Why celebrating your wins and reflecting on your work can restore joy and purpose in your floral business.Whether you're a seasoned wedding florist or just stepping into larger events, these tips will help you stay energized, prevent burnout, and fall back in love with your floral business—even in the busiest seasons.

As floral business owners, we're constantly told to “invest in your business”… but what does that actually mean? And more importantly—how do you know if an investment will actually pay off?In this episode of the Floral CEO Podcast, I'm breaking down the investments that completely changed my floral business—and the ones I absolutely regret. After spending well over $100K on tools, education, and support, I've learned which investments create freedom, revenue, and growth… and which ones are just expensive mistakes.If you've ever felt stuck wondering if you should buy a course, pay for ads, hire help, or sign up for new software, this episode will give you clarity.What You'll Learn in This Episode:✅ The best business investments that skyrocketed my growth as a wedding florist⚠️ The common mistakes florists make that cost time and money

There's a growing conversation online about how “being a wedding florist sucks.” But here's the truth—I love being a wedding florist!

In this minisode, Jen walks you through her step-by-step process for prepping a large-scale wedding—featuring a $15,000 event at The Machine Shop with a jaw-dropping 60-foot hanging floral installation. From calculating square footage to choosing the right mechanics, ordering product, and budgeting for fun flower finds, Jen shares the exact systems she uses to keep big wedding weeks stress-free.Whether you're designing your first large install or scaling your floral business, this episode is packed with real-world insight and time-saving tips. Learn how Jen prepares her team, plans her floral recipes, and sets herself up for a smooth, successful event—all while keeping her sanity intact.What You'll Learn:How to break down a complex install by square footageThe floral mechanics Jen uses (and why she skips paddle cages)How to stay within budget while still adding creative flairWhat's on her pre-wedding prep checklistHow to use systems to avoid wedding week chaosMentioned in This Episode:Holex for product orderingFloral CEO Mastermind: floralceo.com/mastermind

Freelancers are the secret ingredient to scaling your floral business without burning out—but managing them isn't always easy. In this episode, Jen pulls back the curtain on how she's built a thriving freelance team that supports her weddings, events, and installations. From creating a welcoming studio environment to setting clear expectations and having those tough conversations when needed, you'll walk away with actionable strategies to lead with confidence and kindness.If freelancers are part of your business—or you want them to be—this episode will help you hire, train, and retain the right people so you can step fully into your role as the CEO.

✨ Floral Rockstar Retreat Announcement: Your Dream Workshop Is Here! ✨Hello, flower friends! It's Jen, and I am SO excited to share a dream-come-true announcement with you. The next Floral Rockstar Retreat is officially happening—and this time, it's at my very own farm in Dennison, Minnesota!

Join Jen in this week's episode of the Floral CEO podcast as she dives deep into the concept of 'Profit First' by Mike Michalowicz. Jen shares her personal journey and insights into implementing this financial system in her floral business. Learn about the essential buckets for managing your revenue, including income, tax, owner's compensation, profit, and operating expenses. Jen also discusses the significance of keeping your business financially healthy and the importance of supporting yourself as an entrepreneur. Whether you're a seasoned florist or just starting out, this episode is packed with valuable advice for running a profitable floral business.00:00 Introduction to the Floral CEO Podcast00:14 Diving into Profit First00:57 Understanding the Profit First System01:59 Setting Up Your Buckets02:57 Simplifying the Tax Bucket04:44 Owner's Compensation Explained06:09 The Importance of the Profit Bucket09:00 Operating Expenses and OPEX Account11:38 Managing Multiple Accounts14:45 Expense Audits and Financial Adjustments22:39 The Role of Profit in Business Growth30:37 Final Thoughts and Encouragement

As a small business owner, no one tells you how lonely entrepreneurship can feel.When you leave a team environment, a corporate office, or even a busy retail shop, you lose something important: community. Suddenly, it's just you. You're making all the decisions, carrying the weight of the challenges, and often celebrating wins alone too.In this episode, Jen opens up about her own experience with loneliness in her floral business and how she built a supportive network that not only helped her business grow but also made the journey less isolating.If you've ever craved connection, accountability, or just someone to talk shop with—this episode is for you.

If you've been feeling stuck, unmotivated, or like your business has lost its spark—this episode of The Floral CEO Podcast is for YOU.✨ I'm breaking down 7 things that could be sucking your business energy dry, like:

his week on The Floral CEO Podcast, Jen is sharing her go-to questions for seamless wedding day setups—especially when managing multiple events in one weekend (yes, she's done nine weddings and a funeral in a single weekend!).Jen dives into the crucial conversations you need to have with brides, planners, and venues to avoid last-minute surprises and ensure a stress-free day. From timelines to linen logistics and end-of-night flower plans, this minisode is packed with practical tips to help you execute weddings like a pro.

In this powerful episode of The Floral CEO Podcast, Jen tackles a topic that too many florists avoid: money—specifically, paying yourself. Whether you're new to the floral industry or have decades of experience, chances are you've undervalued your time and talent at some point.Jen shares the honest truth about what she's seen in coaching florists across the country: underpayment is rampant. But it doesn't have to be your story. Learn how to shift your mindset, structure your business for profit, and finally start paying yourself what you deserve—consistently.What You'll Learn:

Welcome to the very first episode of The Floral CEO Podcast! After 2.5 years as The Floral Hustle, Jen is ushering in a bold new era—one that centers on florists fully stepping into their power as CEOs. In this deeply personal and powerful reintroduction, Jen shares what inspired the shift, what to expect from this new direction, and why it's time for florists everywhere to claim profitability, confidence, and fulfillment in their business and life.Jen celebrates 30 years in the floral industry and reflects on how her journey, her farm, her family, and her role as a coach have shaped this moment. She invites you to step into a version of your business that is sustainable, joyful, and profitable—and she's here to help you make it happen.What You'll Learn:

In this heartfelt and empowering episode, Jen reflects on the magic of watching her biggest dreams—like farm life, floral workshops, and snuggling baby goats—come to life. She walks you through the journey from visualization to execution, breaking down how big goals become achievable when you truly believe that everything is figureoutable.Jen gets real about self-doubt, building a business that supports the life you want, and the SMART goal framework she uses to go from dream to done. Whether you want to leave your corporate job, book higher-budget weddings, or just finally draft that one email—you'll leave this episode feeling fired up and fully capable.What You'll Learn:

In this inspiring minisode, Jen shares how leaning into creative thinking and owning your role as a designer—not just a florist—can be the spark that propels your business to new heights. Whether you're dreaming up bold installations with tennis balls and pickleball rackets or just trying to break free from the Pinterest copycat rut, this episode is your reminder that creativity = currency.Jen walks you through real-life examples, her own creative planning process, and how one florist in the Floral CEO Mastermind reignited her momentum (and revenue) with fresh ideas and excitement.What You'll Learn:

In this heartfelt and relatable debut episode, Jen opens up about what it feels like to hit “max capacity” as a florist and small business owner. Through her personal experiences—ranging from moving house, caring for her children and pets, to juggling weddings and leadership roles—she discusses how overwhelming life can become when you're wearing all the hats.Jen offers powerful mindset shifts, communication strategies, and tactical tools to help florists and creative entrepreneurs reset, manage expectations, and get back to their best selves. This episode is a permission slip to feel what you're feeling and take action that protects your peace and sanity.

Ever scroll through Instagram and feel like everyone else is fully booked while you're sitting with an empty inbox? In this raw and relatable minisode, Jen talks through the all-too-common spiral of comparison that florists face—especially during slower seasons.You'll learn how to shift your mindset, audit your systems, and get back into action mode with confidence. From improving your response time to posting with purpose, this is your pep talk to stop doom scrolling and start owning your path to success.What You'll Learn:

Do you really know if you're pricing your floral work for profit? In this episode, Jen dives deep into the top five pricing mistakes florists make—and exactly how to fix them. From emotional pricing and delivery miscalculations to ignoring profit margins, this is your wake-up call to stop treating your business like an expensive hobby and start making real money.Whether you're brand new or a seasoned florist, Jen's no-fluff advice will help you gain confidence, price with intention, and finally build the profitable business you deserve.What You'll Learn:

Ever feel like doing absolutely nothing—even when your to-do list is screaming? In this week's minisode, Jen shares a raw and relatable take on what to do when motivation is nowhere to be found. Whether it's wedding proposals piling up, kids keeping you up at night, or just plain burnout, Jen walks you through how to get back on track, reprogram your mindset, and take aligned action—even when you're feeling stuck.This is your kick-in-the-pants reminder that motivation isn't something you wait for—it's something you create.In This Episode, Jen Talks About:

This week's episode is personal, raw, and a reminder that success isn't always what we first imagined it to be. Jen opens up about deep-rooted feelings of inadequacy, family dynamics, and how those internal struggles shaped her drive in both life and business.From building a thriving floral empire to raising alpacas, bandaging goats, and navigating heartbreaking losses—all while coaching florists to greatness—Jen reflects on how success has evolved for her. It's not about staying busy to prove your worth. It's about building a life filled with beauty, meaning, and joy on your terms.If you've ever struggled with feeling "not good enough," or if you're rethinking what a fulfilling life really looks like, this episode is your sign to pause, reflect, and redefine success.In This Episode, Jen Shares:

Feeling stretched thin and constantly stuck in the weeds of your floral business? You're not alone—and it's time to fix that. In this episode, Jen pulls back the curtain on a hectic week filled with weddings, helping a fellow florist, and juggling her growing farm… all while staying laser-focused on what really matters.If you're spending hours on low-value tasks and wondering why you're burnt out, this episode will help you shift into true CEO mode. You'll learn how to audit your to-do list, protect your creative energy, and invest time where it actually pays off.In this episode, we cover:✔️ What qualifies as high-value vs. low-value tasks✔️ How to stay in your “zone of genius”✔️ The surprising power of flower friends and support systems✔️ Why even first-time wedding bookings deserve delegation✔️ How to audit your time for better business resultsWhether you're designing solo or managing a team, this is your reminder that you are the CEO—and it's time to start acting like it.Timestamps:[00:00] Welcome + a wild week behind the scenes[03:45] The difference between high-value and low-value tasks[07:00] Jen's “zone of genius” and why yours matters[10:10] Delegating, outsourcing, and why it's never too early[14:20] Support systems: The power of your flower community[18:00] Take a task audit: Are you busy or building something?[21:15] Final thoughts: protect your magic, protect your timeLinks & Resources:

In this heart-filled and honest episode of The Floral Hustle, Jen shares how her journey into personal development transformed every area of her life—from her business and motherhood to her confidence and well-being. If you've ever felt like you're too maxed out to even think about growth, this episode is for you.Jen walks through the different seasons of her life—from survival mode to creating space for podcasts, books, masterminds, and coaching—and explains why personal development isn't a luxury… it's a lifeline. She also shares actionable micro-habits, mindset shifts, and creative ways to invest in your growth without needing a ton of time or money.What You'll Learn:

In this week's minisode of The Floral Hustle, Jen pulls back the curtain on the real key to lasting success in business—and in life: consistency. From booking weddings to growing your network and leveling up your mindset, consistency is the not-so-glamorous yet absolutely essential ingredient.Jen shares personal stories and coaching insights that show how taking consistent action (even small steps!) builds momentum, confidence, and results over time. If you've been feeling stuck, inconsistent with marketing, or unsure how to stay motivated—this pep talk is for you.What You'll Learn: