The Floral Hustle

00:00 Introduction and Revenue Insights01:40 Custom Funeral Arrangements04:30 Creative Proposal Planning05:55 Silk Flowers and Designer's Choice11:04 A La Carte Flowers and Final Thoughts

This week, Jen shares a deeply personal and inspiring episode about the real meaning of manifesting—and how it's not magic, it's momentum. From buying a farm and welcoming new animals (including alpacas and a miniature donkey!) to building the life and business she once only dreamed about, Jen opens up about how dreaming big, getting the right support, and taking aligned action creates real, tangible change.If you're feeling stuck, discouraged, or unsure of how to move toward your goals, this episode will give you a powerful reminder: you don't have to stay where you are. You can build the life you dream of—and it starts today.

This week, Jen gets real about all the things. From prepping for weddings, running a farm, raising kids, managing coaching programs—and dealing with a sore back—she dives deep into how to manage a never-ending to-do list without losing your mind. If you've ever wondered how to prioritize when everything feels urgent, this is the episode for you.Learn how Jen chips away at her responsibilities in business and life, how she determines what tasks to tackle first, and how to reframe success when perfection isn't possible. Whether you're a full-time florist, a side hustler, or a parent balancing it all, this is your permission slip to rest, refocus, and crush your goals one step at a time.

In this minisode, Jen shares how florists can take installations from Pinterest inspiration to high-impact reality—and actually sell clients on the vision. From cultural weddings to luxury head tables and statement backdrops, Jen dives into how your language, creativity, and presentation style can elevate your proposals and land premium floral installation bookings.She also walks through a real-life example from her recent cultural wedding workshop and offers insight into how describing the emotion and experience behind the design—not just the flowers—helps close the deal.

In this deeply personal and empowering episode, Jen shares a series of real-life stories and reflections from the past few weeks—including the closing on her dream farm, lessons learned from miscommunications, setting boundaries with clients, and the surprising ripple effect of confidence.If you've ever needed a reminder that your dreams are possible and that you're more powerful than you think, this one's for you.

Feeling behind on bookings for the year? You're not alone—and you're definitely not doomed. In this energizing minisode, Jen shares exactly what to do when your wedding calendar isn't as full as you'd hoped. From smart marketing moves to mindset shifts, this is your pep talk and action plan in one.Whether you're brand new or have been in business for years, this episode will help you stop spiraling and start strategizing.

The floral world is buzzing with panic over new tariffs, rising prices, and how to communicate it all to clients without losing business. In this minisode, Jen walks you through how to confidently and compassionately handle difficult pricing conversations, especially when budgets don't align with Pinterest dreams.You'll learn how to position yourself as a problem-solver (not a panic-spreader), reframe sticker shock, and educate clients on real-world floral costs—all while maintaining your boundaries and your sanity.

Feeling overwhelmed, frustrated, or like the rug's been pulled out from under you? You're not alone. In this raw and empowering minisode, Jen shares how she navigates the chaos—whether it's unexpected tariffs, stressful events, or curveballs from business and life (hello, surprise $9,000 at closing

In this week's episode of The Floral Hustle, Jen dives deep into the reality of using Instagram to grow your floral business—and book more weddings. Spoiler alert: it's not about going viral overnight or chasing likes. It's about creating a smart, sustainable, and intentional strategy that aligns with your brand and attracts your ideal clients.Jen shares her personal journey from Instagram overwhelm to IG confidence, and breaks down what's really working in her business when it comes to building visibility and booking weddings through the platform. She also covers what not to do, how to shift your mindset when comparison creeps in, and the best ways to connect with venues, planners, and vendors who can help you grow.

Ever wonder what it really takes to plan and execute a massive floral event in a ridiculously short timeframe? In this minisode, I'm sharing how I managed to pull off a nearly $40,000 event in just two and a half weeks—during a Minnesota snowstorm, no less!From receiving the call the day after Valentine's Day to sourcing thousands of flowers, coordinating labor, and designing for 62 tables, I'm breaking down exactly how I made it happen (without losing my mind). If you've ever had a last-minute event come in hot, this episode is packed with tips to streamline your process and keep your cool.What You'll Learn:✔️ My go-to process for tackling last-minute large-scale floral events✔️ How to quickly create a design plan based on mood boards and walk-throughs✔️ Where I sourced flowers (including orchids from Thailand & roses from auctions!)✔️ Tools & platforms I used to pull it off (like Komet and Holex)✔️ Why labor planning is just as important as flower ordering✔️ Tips for staying calm and flexible—especially when snowstorms hit during prep!Timestamps:[00:00] The call that kicked off a 40K event with no florist, no plan, and no time[01:00] Mood boards, walk-throughs, and design concepts in 24 hours[02:30] Sourcing vases and building centerpiece tiers[04:00] Getting budget approval + setting expectations[05:15] How I used Holex and Komet to source thousands of stems[07:00] Securing labor and building a time-based staffing plan[08:30] Ordering orchids from Thailand & navigating snowstorm chaos[10:00] Final steps: prepping in-studio, boxing 92 arrangements, and pulling it all off!Resources & Links:

Tired of reinventing the wheel every time you create a wedding flower quote? In this episode, I'm walking you through my base recipe pricing system—the exact method I use to estimate flower costs, create starting prices, and quote with confidence. Whether you're building out an a la carte menu, quoting full-service weddings, or just want to feel more in control of your numbers, this episode will give you the tools (and mindset!) to streamline your process.You'll learn:✔️ What base recipe pricing is and why it saves you HOURS✔️ The 7 core floral layers I build every bouquet from✔️ How to estimate flower costs with flexibility and ease✔️ The difference between product markup, labor, and design fees✔️ Real examples using this system for bright & cheery and dark & moody palettes✔️ How this pricing method helps you confidently talk money with clientsTimestamps:[00:00] What base recipe pricing is and how it simplifies everything[01:30] The 7 floral layers I use in every bouquet[05:30] Estimating with a foundational recipe: my “standard issue” bridal bouquet[10:00] Breaking down markup, labor percentages, and vase costs[15:00] Customizing base recipes with real client examples[21:00] Using base pricing for a la carte programs & different palettes[28:00] How this approach helps you confidently discuss pricing[32:00] Why upfront, honest conversations save you from ghosting[34:30] Training Mastermind florists to use this system in real life[36:00] The power of dreaming big—and believing success is inevitableResources & Links:

Does the idea of networking make your palms sweat? You're not alone—but it might be the one thing holding your business back from explosive growth. In this episode, I'm sharing my real-world experiences from this past week—from styled shoots and creative collaborations to large-scale events—and exactly how I've used networking to build relationships, book business, and grow multiple streams of income.Whether you're afraid of the “cool kids club” or just unsure how to add value in the room, I'm breaking down how to walk into a networking opportunity with confidence and clarity.You'll learn: ✔️ How to network without feeling awkward or salesy✔️ Why adding value is your biggest networking superpower✔️ How to overcome fear and show up like a boss✔️ What to say (and what to avoid) when meeting someone new✔️ How strategic networking can open doors to unexpected opportunitiesTimestamps:[00:00] Why networking has been top of mind this week[02:30] Behind the scenes of a styled shoot & creative collab[04:00] Strategic relationship-building with photographers and planners[06:30] Attending big events (and making them less scary)[08:00] How to navigate the "cool kids club" without losing yourself[10:20] The mindset shift that makes networking easier[12:00] A real-life example of turning connections into wedding referrals[13:00] If you're scared of networking—listen to this pep talk[15:00] How to lead with value and get rememberedResources & Links:

Have you ever felt like everything in your business and life is falling apart at the same time? Like no matter how hard you try, nothing is working? This week, I'm sharing my real-life experience of a full-blown dumpster fire week—from major house issues to sick kids and unexpected business stress. But more importantly, I'm diving into what to do when everything feels like a mess and how to shift from overwhelm to CEO mode.In this episode, we're breaking down:✔️ How to separate feelings from facts in your business✔️ The power of quick wins to shift momentum✔️ Why you need to stop being your harshest critic✔️ How to make data-driven decisions, not emotional ones✔️ The ONE question to ask yourself when you feel stuckIf you're feeling like nothing is working, I promise—you are not alone. Tune in for a raw and honest conversation on how to take control, redefine success, and move forward with confidence.Timestamps[00:00] A full-blown dumpster fire week – personal update on life & business[02:30] Recognizing when life feels like a mess and why it's okay[04:00] The lesson from my daughter: “Choosing easy vs. choosing hard”[06:45] How to shift your mindset from struggle to CEO mode[10:30] Quick wins that help you regain control and momentum[13:00] The power of asking yourself better questions when you feel stuck[16:45] Data vs. emotions—why you need real numbers to guide decisions[20:00] Is your marketing actually working, or are you in the wrong places?[24:00] The truth about pricing, closing rates, and when to raise your prices[27:00] How to reset, regroup, and take imperfect actionResources & Links

00:00 Success in niching down involves specializing in cultural weddings, such as Hindu, Muslim, Sikh, Somalian, and Jewish events, without limiting oneself to one specific market.07:53 Understanding Hindi improves through immersion; experience is crucial for managing complex Indian weddings.11:30 Attend a two-day workshop to become an expert in cultural wedding planning, learn event design, customize structures, and handle pricing negotiations.14:56 Repurposing materials in floristry can be challenging due to temperature control issues, understanding client needs, and offering unique designs are key to expert positioning and impactful revenue.18:13 Event decor includes elaborate all-night backdrops with couches and structures. Clients often invest heavily in ceremony design, while centerpieces may vary based on budget. Creations have included peacocks and rose blankets on moss elephants.19:13 Learn to create pearl-accented garlands and use the hydration method to prepare them in advance, considering timing for cultural weddings.22:59 Parents exchange garlands to outdo each other in a cultural tradition, symbolizing the joining of entire families, not just individuals, in marriage.33:09 Use creative elements to showcase expertise in cultural weddings on social media and network within the cultural space to build authority.36:39 The wedding day signaled issues in the relationship; although an expert planner, not everything went as planned.38:08 Collaborate with cultural event planners for unique styled shoots to enhance your brand and get published. Consider cultural themes, like a Jewish-inspired shoot.41:44 Boost your revenue by adding diverse cultural wedding bookings in a slow year. Opportunities await with impactful financial results.

Feeling stuck in your floral business? Now is the perfect time to check in, reflect, and make strategic changes that will push you toward your goals.

Ever feel like you're stuck, not hitting your goals, and wondering why things aren't coming together the way you envisioned?

Ever wonder why some florists consistently book dream clients while others struggle to convert inquiries? The secret isn't just pricing or aesthetics—it's MAGNETISM.

Have you ever wondered how to get involved in a styled shoot, make it worth your time, and use it to grow your floral business? In this episode, Jen breaks down three ways florists can participate in styled shoots, how to ensure your investment pays off, and the strategies she's used to get published, build industry relationships, and book more weddings.

Losing a client sucks—it can feel like a punch to the gut, making you question everything. But what if losing a client is actually a sign that you're doing things right?In this episode, Jen shares powerful mindset shifts and strategies to help you recover from rejection, use it as feedback, and move forward stronger than ever. If you've ever lost a bid, been ghosted by a client, or felt discouraged after a “no,” this episode is for you!

Do you feel like you're always busy but not productive? Do you end the day exhausted but with little progress to show for it? You're not alone! Productivity isn't just about doing more—it's about doing the right things while eliminating what drains your time and energy.In this episode, Jen breaks down six major productivity thieves that might be keeping you stuck, overwhelmed, and spinning your wheels. If you're serious about getting more done, making real progress in your business, and freeing up time for what truly matters, this is the episode for you!

Are you feeling exhausted, stuck, or like your business just isn't working? Have you thought about throwing in the towel because success feels out of reach? You're not alone—but before you give up, let's take a step back and audit what's really happening.In this episode, Jen walks through a powerful mindset shift that can turn everything around. Whether you're struggling with low momentum, burnout, or questioning your path as a business owner, this conversation will help you redefine success, regain your drive, and move forward with confidence.

Are you feeling overwhelmed, exhausted, or just running on empty? Whether it's the chaos of Valentine's week or just the daily grind of running a floral business, it's time to talk about real self-care. And no, self-care isn't selfish—it's essential.In this episode, Jen shares three key self-care principles that will help you stay grounded, avoid burnout, and show up as the best version of yourself in both business and life. If you're constantly giving to everyone else and leaving yourself last, this episode is for you.

Are you tired of navigating the floral industry alone? Do you crave a supportive community, business accountability, and strategic planning to grow your business? In this episode, Jen shares the heart and vision behind the Floral CEO Mastermind 2.0, a transformational program for florists looking to build a profitable and sustainable business.With expert coaching, deep community support, and monthly business + life coaching sessions, this mastermind is designed to help florists level up—whether you're struggling with pricing, overwhelmed with managing it all, or just looking for a network of like-minded floral entrepreneurs.

Episode Summary:Feeling stuck on how to get more wedding clients or grow your floral business? In this episode, Jen breaks down the wedding sales funnel and how florists can strategically fill their pipeline with high-quality leads. Whether you're booking weddings, corporate events, or everyday orders, Jen shares proven methods to get in front of the right people and build a steady stream of clients.You'll learn how to position yourself in the industry, build relationships with planners and venues, leverage your personal network, and create marketing strategies that keep your business top of mind for potential customers. If you want consistent bookings and predictable growth, this episode is a must-listen!Key Takeaways:1. Understanding the Wedding Sales FunnelNewly engaged couples start at the top of the funnel with major decisions: date, venue, and photographer.Florists come in after those big decisions, so networking with planners, venues, and photographers is key.Being the florist that industry professionals recommend is how you fill your funnel with ideal clients.2. Build Strong Vendor RelationshipsConnect with wedding planners, venues, and photographers—they're the ones referring clients before they reach you.Stay top of mind by consistently engaging with vendors, attending networking events, and offering referrals.If you send business to a planner, they're more likely to return the favor!3. Filling Funnels for Different Floral NichesWeddings: Network with planners, venues, and photographers to become their go-to florist.Everyday Deliveries: Focus on SEO and website optimization to rank higher in searches.Corporate Events: Connect with hotels, event planners, and corporate venues for repeat business.4. Your Personal Network is a GoldmineDoes everyone you know, know what you do? If not, you're missing opportunities!Regularly post on your personal social media (Facebook & Instagram) about your floral business.Example posts:“Here are my Valentine's Day specials!”“Loved creating this stunning bouquet for a wedding last weekend!”“Excited to be featured in [XYZ Bridal Magazine]!”People want to support you, but they need reminders that you're in business!5. The Power of Value-Driven MarketingAlways ask: “Is this content helping fill my funnel?”Provide value—educate, inspire, and showcase your expertise in floral design.When people trust your knowledge and skill, they'll choose you over the competition.6. Consistency is the Secret to SuccessMarketing and networking should be consistent, not seasonal.Regularly post, engage, attend events, and build relationships to stay relevant.If you're not showing up, someone else will take your spot!Action Steps to Fill Your Funnel & Get More Clients:✅ Network with Industry Professionals:Connect with wedding planners, venues, photographers, and corporate event managers.Send referrals to vendors and build genuine relationships.✅ Leverage Your Personal Network:Post quarterly updates on your personal Facebook & Instagram about your business.Remind friends & family that they can support you by referring clients.✅ Optimize Your Marketing & SEO:If you do daily deliveries, invest in SEO to appear in local searches.Ensure your website is easy to navigate, professional, and reflects your pricing.✅ Create Value-Driven Content:Focus on showcasing your expertise to attract dream clients.Share behind-the-scenes, testimonials, and floral education to build trust.✅ Stay Consistent in Networking & Marketing:Attend industry events, follow up with vendors, and stay engaged year-round.Filling your funnel is an ongoing process—make it a priority!Resources & Links:

Episode Summary:In this empowering episode of The Floral Hustle Podcast, Jen shares the game-changing mindset shift that transformed her business, life, and overall happiness: believing that success is inevitable.If you've ever doubted whether big things are possible for you, struggled with self-doubt, or felt stuck in hustle mode without seeing results, this episode is for you. Jen dives deep into how shifting your mindset—from hoping success happens to knowing it's inevitable—can completely change the trajectory of your life and business.She also breaks down the power of consistency, why so many florists fail to reach their full potential, and how you can start building the habits that will make success unavoidable.Key Takeaways:1. The Mindset Shift: Success is InevitableInstead of hoping success happens, decide that it's inevitable.We've been programmed to fear success, to think it's "too hard" or "too risky"—but that belief is holding you back.Stop waiting for permission, stop doubting, and start believing in your own ability to make things happen.2. Ditching the "Hard Work = Success" MentalityGrowing up, Jen saw two extremes: her mom working relentlessly and her dad avoiding work entirely.She had to unlearn the belief that success only comes through struggle and exhaustion.Yes, success takes effort—but it should feel aligned and rewarding, not draining and overwhelming.3. Overcoming Fear-Based ThinkingMany florists hesitate to grow because of fear of failure, financial insecurity, or stepping out of their comfort zone.The reality? Fear isn't an indicator of failure—it's proof that you're stepping into something bigger.4. The Power of Consistency: The Key to Making Success Inevitable"I am inevitably consistent."Success isn't about random bursts of effort—it's about showing up every single day, no matter what.Jen's consistency in her podcast, social media, coaching, fitness, and business growth is what keeps her momentum strong.If you're not seeing results, ask yourself: "Am I putting in the work consistently?"5. Are You Putting in 100K Effort?Many florists say they want a six-figure business, but are they putting in six-figure effort?You can't expect to make $100K if you're only working 10 hours a week and avoiding marketing, networking, or refining your craft.Success requires showing up, taking action, and committing to the long-term process.Action Steps to Make Your Success Inevitable:✅ Shift Your Mindset: Start telling yourself every day that success is inevitable. Post it on your mirror, make it your phone wallpaper—make it your reality.✅ Audit Your Consistency: Where are you showing up consistently? Where are you dropping the ball?✅ Commit to Aligned Action: Stop hoping success happens and start taking action that aligns with your goals every single day.✅ Eliminate the Excuses: If you feel stuck, ask yourself—are you actually putting in the effort required to see results?✅ Surround Yourself with Growth-Minded People: If you need guidance, accountability, and expert mentorship, consider The Floral CEO Mastermind to accelerate your success.Resources & Links:

Episode Summary:In this episode of The Floral Hustle Podcast, Jen takes a deep dive into the wedding consultation process—a critical step in converting leads and booking ideal clients. She walks through her step-by-step consultation framework, from initial inquiry to closing the sale. Learn how to structure your consultations, build rapport, and position yourself as an expert to attract dream clients who trust your expertise (and are willing to pay for it!).Whether you're new to floristry or refining your sales strategy, this episode is packed with actionable insights to help you book more weddings with ease and avoid time-wasting inquiries.Key Takeaways:1. The Role of Consultations in Booking High-Value ClientsConsultations aren't just about selling—they're about ensuring a great fit between you and the couple.Use this time to build trust, establish expertise, and set expectations—so you book weddings you actually want to work on.The right consultation eliminates price shoppers and attracts clients who value your work.2. Should You Require a Consultation?Some florists rely on forms and email communication only, skipping consultations entirely.Jen believes in a more personalized approach—especially for high-end, custom floral designs.Consultations allow you to connect with couples, understand their vision, and ensure they align with your pricing and style.3. The Pre-Consultation Process: Qualifying the LeadJen doesn't meet with everyone—she first screens inquiries to determine if they are a good fit.Her inquiry form only asks 7 key questions, including wedding date, venue, budget, and design inspiration.She sends a brochure with pricing guidance before scheduling a consultation to ensure transparency.4. Setting Up & Structuring the ConsultationUse a scheduling tool like Calendly to avoid back-and-forth emails.Jen hosts 95% of consultations on Zoom for a face-to-face experience without the travel time.She starts by building rapport—asking about the venue, couple's story, and unique details.5. Breaking Down the Consultation Process✅ Personal Flowers: Start with the bride's bouquet and work through the wedding party.✅ Ceremony Flowers: Ask about arches, aisle decor, and any additional floral needs.✅ Reception: Determine table count, centerpiece styles, and head table florals (long table garlands, installations, etc.).✅ Color & Flower Selection: Save this for the end to avoid clients getting hyper-focused on specifics too early.✅ Venue Expertise: If you've worked at their venue before, position yourself as an expert—this builds trust!✅ Closing the Consultation: Recap the discussion, set expectations, and explain next steps for booking.6. Positioning Yourself as the ExpertThroughout the conversation, drop cues that reinforce your experience (e.g., “I've done dozens of weddings at this venue.”).If the couple has a Pinterest board full of conflicting styles, help them refine their vision rather than executing exactly what they've pinned.Emphasize flexibility with floral selections—avoid promising specific blooms to reduce risk and increase creative freedom.7. Closing the Sale: The Proposal & Booking ProcessJen does provide proposals (some educators discourage this, but she believes in transparency).She does NOT send a contract until the client confirms they are moving forward.She places a 7-day soft hold on the date to encourage quick decision-making.Uses follow-up emails strategically to nudge couples toward booking.Jen's Golden Rule:

Episode Summary:In this week's episode, Jen tackles the anxiety-inducing topic of rising tariffs and their impact on floral pricing. She shares proactive strategies to navigate these challenges and ensure your floral business stays profitable and resilient. From sourcing smarter to revisiting your contracts, Jen offers actionable steps to help florists feel empowered rather than reactive in uncertain times.Key Takeaways:Shift Your Focus to Resilience and Opportunity:Use challenges like rising tariffs to identify new business opportunities.Jen shares her success with silk flower rentals as a way to diversify income streams and adapt to price increases.Leverage Locally Grown Flowers:Explore partnerships with local flower farms and growers' co-ops to minimize dependency on imports and stabilize costs.Locally sourced flowers are not only cost-effective but also resonate with clients looking for sustainable options.Stop Promising Specific Flowers:Avoid guaranteeing exact flower types in your contracts to prevent stress and potential financial losses if availability changes.Use comparable flowers based on size and value to maintain quality and client satisfaction.Smart Sourcing Practices:Evaluate direct sourcing options, such as buying flowers from farms or brokers, to reduce costs.Jen shares how she's cut costs on premium blooms like Playa Blanca roses by sourcing directly rather than relying solely on wholesalers.Revisit Your Contracts:Protect yourself against unforeseen price increases by adding clauses that account for fluctuating costs due to tariffs or other market disruptions.Transparent communication with clients about pricing protections builds trust and ensures your business remains profitable.Think Strategically, Not Reactively:Instead of reacting to changes, create a game plan to capitalize on new trends or opportunities, such as offering more versatile flower options or adjusting service offerings.Prepare for the Unexpected:Market disruptions like freezes or import issues can happen at any time. By diversifying your sources and updating your contracts, you'll reduce the impact of these challenges on your business.Quotes from Jen:“Challenges like tariffs don't have to sink your business. With a shift in mindset, they can be the catalyst for growth and innovation.”“If you're promising exact flowers in your contracts, you're setting yourself up for stress. Flexibility is key to success in this business.”“Protecting your profits starts with protecting yourself in your contract.”Actionable Steps for Florists:Review your current contracts and add clauses to account for unforeseen price fluctuations.Build relationships with local flower farmers to create a more sustainable and cost-effective sourcing strategy.Explore direct sourcing options to cut costs on high-demand flowers.Diversify your offerings, such as introducing silk flower rentals, to tap into new revenue streams.Resources Mentioned in This Episode:Floral Hustle Podcast EpisodesLocal flower farming co-opsDirect sourcing options for premium blooms

In this inspiring Floral Hustle Podcast minisode, Jen shares 11 essential tips to help you prioritize your health, refine your business strategies, and glow up in all areas of your life in 2025. These practical, actionable steps focus on aligning your personal and professional goals while creating a sustainable foundation for growth and success.Key Takeaways: The 11 Steps to Your 2025 Glow-UpHealth & WellnessPrioritize SleepEstablish a consistent bedtime routine to get 7-8 hours of restorative sleep nightly.Invest in tracking tools like a Whoop to monitor your sleep and identify areas for improvement.Upgrade NutritionFocus on whole, nutrient-dense foods like leafy greens, healthy fats, and lean proteins.Reduce sugar and processed food intake while having convenient, healthy snacks like protein bars or nuts handy.Develop a Movement RoutineBuild a sustainable exercise schedule that incorporates strength training, yoga, or cardio.Commit to consistency over intensity to ensure long-term benefits.Hydration and DetoxStay hydrated by drinking plenty of water daily.Explore detox practices like reducing alcohol intake or intermittent fasting to reset your body.Mental Health MaintenancePrioritize mindfulness or meditation to reduce stress and gain clarity.Use tools like journaling or therapy to work through challenges and maintain mental well-being.Business & Career GrowthSet Bold GoalsDefine actionable business goals for 2025 and break them into quarterly milestones.Track your progress regularly to ensure alignment with your vision.Invest in LearningTake a course, attend a conference, or hire a coach to refine your skills and stay competitive.Continuous learning ensures you remain adaptable and ahead in your industry.Grow Your NetworkAttend industry events, engage with online communities, and collaborate with peers to build connections.Networking opens doors to new opportunities and potential collaborations.Refine Your BrandingRefresh your website, brand visuals, and social media presence to attract ideal clients.Present a polished, elevated image that reflects your growth and professionalism.Personal DevelopmentEstablish Daily RitualsBegin each day with affirmations, gratitude, or a power hour to maintain focus and momentum.Consistent rituals create a strong foundation for daily success.Invest in Your AppearanceTreat yourself to a fresh wardrobe, upgraded skincare, or a new haircut to feel radiant and confident.Feeling empowered in your appearance impacts both your personal and professional energy.Episode Highlights:How Jen is prioritizing her health by focusing on sleep, posture, and nutrition in 2025.The importance of setting bold goals and investing in both personal growth and professional development.Practical ways to detox your body, mind, and schedule to create space for new opportunities.Jen's tips for creating a sustainable movement routine and the value of hydration in overall wellness.Actionable Steps for Listeners:Audit Your Health:Use tools to track your sleep, movement, and hydration.Create a plan to address specific health goals, like sleep improvement or building muscle.Set Goals and Plan Weekly:Break your business and personal goals into actionable steps and review them weekly.Network and Learn:Commit to connecting with others in your industry and continuously learning new skills.Embrace Rituals:Start your mornings with positive rituals like journaling or affirmations to maintain momentum.Invest in Yourself:Don't shy away from treating yourself to changes that make you feel empowered and refreshed.Connect with Jen:Instagram: @‌thefloralhustleWebsite: TheFloralHustle.comJoin the Floral CEO Mastermind: thefloralhustle.com/mastermindFinal Thoughts:This year, focus on intentional growth. By implementing these strategies, you can make 2025 a year of transformation and fulfillment in both your personal and professional life. Jen encourages you to take bold steps and leave behind what no longer serves you.Thank you for listening, Flower Friend!

In this inspiring episode of The Floral Hustle Podcast, Jen reflects on the lessons and habits she's leaving behind in 2024 to make space for greater success and joy in 2025. She shares her journey of self-awareness, growth, and prioritization, offering actionable insights for florists and entrepreneurs to embrace positive change, set boundaries, and focus on what truly matters.Key Takeaways:Overcommitting and Overdelivering:Jen discusses the importance of setting boundaries and avoiding burnout caused by overcommitting to projects or clients.Letting go of the need to overdeliver and focusing on sustainable growth is a top priority for 2025.Working with Aligned Clients:No more taking on projects or working with clients that don't feel aligned with her goals, values, or ideal business vision.A key question to ask: “If I had $1 million in the bank, would I take this project?”Letting Go of Perfectionism:Perfectionism often hinders progress and creativity. In 2025, Jen will embrace imperfection, focusing on what feels good rather than striving for flawlessness.Outsourcing and Automating:Recognizing the need to delegate and automate tasks to stay in her “zone of genius.”Overworking without outsourcing is a habit she's leaving behind for good.Ending Comparison Culture:Jen is leaving behind the tendency to compare herself to others in business, motherhood, or education.Focus will shift to celebrating her unique strengths and successes.Releasing Outdated Practices:Just because something worked in the past doesn't mean it serves her current goals.Adopting new strategies and letting go of old mindsets will create space for growth.Avoiding Negativity and Mass Hysteria:Energy will be directed toward things she can control, like making a positive impact on her family and immediate community.Less focus on uncontrollable global issues to preserve mental well-being.Decluttering Life:Physical, mental, and calendar clutter are being left behind to prioritize simplicity and focus.A decluttered environment leads to a decluttered mind.Prioritizing Health:2025 will be a year of health transformation, with a focus on improving sleep, posture, and overall well-being.Letting go of the tendency to neglect her own needs in favor of others.Building a Full Cup:Self-care is essential for sustainable business growth.Jen encourages listeners to stop trying to build a business on an empty cup and instead prioritize their own happiness and energy.Actionable Steps:Reflect and Release:Write down the habits, relationships, or mindsets that didn't serve you in 2024.Make a conscious decision to leave them behind as you move into 2025.Set Boundaries:Evaluate your commitments and ensure they align with your values and long-term goals.Learn to say no to projects or clients that don't feel right.Embrace Imperfection:Focus on progress over perfection. Take action without overthinking or overpolishing.Declutter Your Life:Simplify your workspace, home, and calendar to make room for what truly matters.Prioritize Self-Care:Make your health and well-being a top priority in 2025.Focus on Your Circle of Control:Channel energy into areas where you can make a tangible impact and avoid wasting energy on uncontrollable situations.Highlights from the Episode:Jen's candid reflections on overworking and the toll it has taken on her health and well-being.The empowering realization that comparison and perfectionism don't serve growth.A powerful anecdote about teaching her son empathy, emphasizing the importance of focusing on what matters most.How letting go of old habits and beliefs can pave the way for personal and professional transformation.Connect with Jen:Instagram: @‌thefloralhustleWebsite: TheFloralHustle.comJoin the Floral CEO Mastermind: thefloralhustle.com/mastermindFinal Thoughts:As we enter 2025, Jen invites listeners to reflect on what they want to leave behind and what they want to embrace for the year ahead. By setting boundaries, prioritizing health, and letting go of what no longer serves us, we can create space for joy, growth, and success.Thank you for listening, Flower Friend!

00:00 Introduction to the Floral Hustle Podcast01:16 Auditing Your Circle of Influence02:53 Identifying Negative Influences04:34 Personal Experiences with Friendships09:53 Setting Boundaries with Family16:23 The Impact of Social Media20:17 Positive Influences and Masterminds23:00 Conclusion and Final Thoughts

Episode Overview:In this empowering minisode, Jen discusses the importance of showing up on social media as the face of your business. She shares practical tips for overcoming fear, hitting record, and creating videos that connect with your audience. Jen explains how being visible builds trust, magnetizes potential clients, and accelerates your business growth. Whether you're camera-shy or just unsure of where to start, this episode will inspire you to step out of your comfort zone and embrace the spotlight.Key Takeaways:Why You Should Show Up on Video:Videos convey your passion, expertise, and personality in a way that static posts cannot.People fall in love with you before they fall in love with your brand or products.Visibility builds trust and helps you stand out in your market.How to Overcome the Fear of Hitting Record:Mindset Shift: Who cares what others think? Focus on the people you'll inspire, not the critics.Short-Term Pain, Long-Term Gain: The discomfort of making a video is minor compared to the benefits of growing your business.Unfollow Is Okay: If someone doesn't like your content, they can unfollow you—it's not personal.Getting Started with Video Content:Start Small: Post a simple introduction video in your Instagram stories—they disappear in 24 hours.Use Filters: If you're worried about your appearance, Instagram filters can add polish.Craft an Elevator Pitch: Practice a short and engaging introduction about your business, tailored to your audience.Ideas for Videos to Create:Introduce yourself and your business.Share behind-the-scenes clips of your process.Talk about your passion for flowers and what makes your business unique.Offer tips or insights related to your expertise.Practical Tips for Consistency:Commit to one video a week and reward yourself for following through.Treat video creation as part of your role as the CEO of your business.Focus on connecting with your audience, not perfection.Actionable Steps:Write Your Elevator Pitch:Who are you?What does your business do?What makes you unique?Record Your First Video:Post a short introduction in your Instagram stories to test the waters.Set a Challenge for Yourself:Commit to posting one video a week for a month.Celebrate Your Progress:Reward yourself when you complete your video challenge.Highlights from the Episode:Why video is critical for building trust and magnetizing clients.Jen's personal mindset shift: “The pain of not growing my business is worse than the discomfort of making a video.”How to use Instagram filters and stories to ease into video creation.Jen's elevator pitch example and how she tailors it for different audiences.Connect with Jen:Instagram: @‌thefloralhustleWebsite: thefloralhustle.comEmail: jeni@thefloralhustle.com

00:47 Situational Pricing for Deliveries01:51 Percentage-Based Delivery Fees03:59 Challenges with Percentage-Based Fees06:19 Flat Fee Delivery Pricing07:20 Covering Delivery Expenses14:22 Conclusion and Final Thoughts

In this inspiring minisode, Jen explores the power of choosing a word of the year to guide your intentions and decisions in 2025. Sharing her personal journey of setting a word each year for the past five years, she reflects on how her word for 2024, fearless, shaped her bold decisions and helped her achieve remarkable milestones. Jen also reveals her word for 2025—alignment—and discusses how this simple yet impactful practice can help you stay focused, achieve your goals, and live a life that feels in sync with your aspirations.Key Takeaways:Why Choose a Word of the Year?A single word creates a clear tone and intention for your year, helping you make decisions that align with your goals and values.Reflecting on Your Previous Word:Look back on the past year to evaluate how your chosen word influenced your actions and progress.The Power of Intentional Living:Choosing a word helps you avoid reactivity and take proactive steps to build the life and business you want.Jen's Word for 2025: AlignmentFocus on health, self-care, impactful work, and meaningful relationships.Let go of anything that doesn't support the life you want to create.Make Your Word Actionable:Use your word as a guide when setting goals, creating strategies, and navigating challenges.Celebrate Your Coolness:Reflect on your unique traits and achievements—embrace the fact that you are “cool” just as you are!Actionable Steps:Choose Your Word:Reflect on what you want to focus on in 2025. Pick a word that resonates with your goals and values.Make It Visible:Write your word on a bracelet, post it on your mirror, or keep it in your planner as a daily reminder.Set Goals in Alignment with Your Word:Break down your aspirations into actionable steps that support your word's intention.Share Your Word:Tell a friend, family member, or coach about your word to create accountability and encouragement.Reflect Regularly:Check in on how your actions and decisions are aligning with your word throughout the year.Highlights from the Episode:Jen's 2024 word, fearless, helped her launch major projects like the Floral CEO Mastermind and her silk flower division.How the word alignment will guide Jen to prioritize impactful work, better health, and meaningful relationships in 2025.Why living intentionally is essential for avoiding burnout and achieving lasting success.A reminder to embrace your uniqueness and be unapologetically confident in your journey.

In this episode, Jen dives into actionable productivity hacks to help you maximize your time and achieve your biggest goals in 2025. Whether you're a florist balancing family, business, and personal aspirations or just looking for ways to level up, Jen shares her favorite strategies for staying focused, prioritizing what matters, and letting go of what doesn't. From setting bite-sized goals to leveraging tools like Trello, Jen outlines a roadmap to make 2025 your most productive year yet.Key Takeaways:Break Down Goals Into Bite-Sized Pieces:Big, vague goals like "be healthier" or "grow my business" won't get you anywhere. Break them into actionable steps with clear timelines.Leverage Tools Like Trello:Use project management software to organize your goals, tasks, and timelines. Seeing progress visually can keep you motivated.Sunday Night Prep for Success:Plan your week ahead by syncing calendars, setting priorities, and creating a clear roadmap for what needs to get done.Batch Tasks for Maximum Efficiency:Focus on one type of task at a time, like batching emails, estimates, or floral designs, to stay in the zone and get more done.Prioritize Self-Care:You can't pour from an empty cup. Build in breaks, workouts, and self-care to recharge and stay productive.Say No to Overwhelm:Let go of tasks and commitments that don't align with your goals. Focus on what truly adds value and feels good.Use the Pomodoro Technique:Work in focused 25-minute intervals with 5-minute breaks to keep your mind sharp and productive.Reduce Distractions:Live life on Do Not Disturb. Turn off notifications, batch communications, and only respond to what truly matters.Highlights:The importance of setting specific and measurable goals.How to strategically plan your time to avoid overwhelm and maximize results.Why delegating tasks and letting go of control can make you more productive.The power of creating a "done list" to celebrate progress and stay motivated.How to shift your mindset from "I want to" to "I am going to."Action Steps:Plan Your 2025 Goals:Break them into actionable steps. Use a tool like Trello or a physical notebook to organize and track your progress.Batch Your Work:Group similar tasks together to save time and improve focus.Create a Weekly Prep Routine:Use Sunday evenings to plan your week, set priorities, and sync your calendar with family and team members.Commit to Self-Care:Schedule time for workouts, breaks, and activities that recharge you.Simplify and Delegate:Let go of tasks that others can handle. Focus on what truly requires your attention.Connect with Jen:Instagram: @‌thefloralhustleWebsite: thefloralhustle.comFinal Thoughts:Make 2025 your year of productivity and success! By setting clear goals, managing your time strategically, and focusing on what truly matters, you can create a life and business you love. If you're ready for more support and accountability, consider joining the Floral CEO Mastermind—a transformative space for florists ready to take their business to the next level.Thank you for listening, Flower Friend! Here's to a productive and flower-filled year ahead.

In this powerful minisode, Jen dives into the importance of putting in the right level of effort to achieve your goals. Inspired by a motivational reel from Matthew McConaughey, Jen discusses the dangers of half-assing your efforts and expecting full results. Whether it's your health, your business, or personal growth, this episode serves as a wake-up call to audit your actions, align them with your aspirations, and create momentum to crush your goals.Key Takeaways:Effort vs. Results:You can't expect extraordinary results with minimal effort. Success requires consistent, intentional action aligned with your goals.Audit Your Actions:Ask yourself: Are your daily habits and actions truly supporting your big goals? Or are you working hard on inconsequential tasks that don't move the needle?Break Down Big Goals:Overwhelmed by the size of your dreams? Break them into bite-sized, actionable steps to create momentum and make progress manageable.Focus on Revenue-Generating Activities:Identify and prioritize tasks that will have the most impact on your business growth, like responding to leads or building strong relationships with planners, rather than spending time on tasks like redoing your logo.Momentum Over Perfection:Consistency and small wins build momentum. Don't let perfectionism or fear paralyze your progress.Highlights:The importance of showing up consistently for yourself, your health, and your business.How working hard on the wrong things can still leave you spinning your wheels.Why setting bite-sized, actionable goals is the key to long-term success.A framework for auditing your energy, effort, and priorities to stay focused on what matters most.Action Steps:Audit Your Goals and Effort:Write down your goals and the actions you've been taking to achieve them.Honestly evaluate whether your effort matches the results you're aiming for.Prioritize Impactful Tasks:Identify the activities that directly contribute to your goals (e.g., revenue-generating activities).Eliminate or de-prioritize tasks that don't move the needle.Commit to Consistency:Schedule time to work on your goals and stick to it.Focus on showing up daily, even in small ways, to create momentum.Connect with Jen:Instagram: @‌thefloralhustleWebsite: thefloralhustle.comFinal Thoughts:If you've been half-a*sing your way through your goals, now is the time to change. With clear priorities, consistent effort, and bite-sized actions, you can transform your business and your life in 2025. Use this time to reset, refocus, and recommit to showing up fully for yourself and your dreams.Thank you for listening, Flower Friend! Here's to a flower-filled, goal-crushing year ahead.

Episode Overview:In this episode of The Floral Hustle podcast, Jen reflects on the highs and lows of 2024 and shares her plans and aspirations for 2025. From lessons learned in her floral business and coaching practice to personal development goals, Jen dives deep into what worked, what didn't, and how she plans to create alignment and success in the coming year. Whether you're a florist, entrepreneur, or creative professional, this episode will inspire you to take a reflective approach to planning your next steps.Key Takeaways:2024 Wins in the Floral Business:Completed over 50 weddings, with budgets ranging from some $11,000 to $23,000.Significant growth in average wedding budgetsSuccess with new revenue streams like silk floral rentalsLessons Learned:The importance of clear expectations and systems for freelancers and staff.Workshops and events were rewarding for the coaching business , but general public workshops lacked profitability.Schedule more help than you think- things seem to always come up.2025 Goals and Changes:Relaunching a la carte flowers with updated marketing and photos.Launching a dedicated silk floral rental website and brand.Strengthening relationships with wedding planners and industry professionals.Personal Development Focus for 2025:Improving health through better sleep, diet, and posture therapy.Strengthening her relationship with her husband and creating a united parenting strategy.Prioritizing communication and connection with her children.Coaching Business Updates:Launching a new membership for affordable coaching access.Developing a course focused on starting an a la carte flowers program.Enhancing the Floral CEO Mastermind with new tools and resources.Creating a separate, distraction-free space for coaching and podcasting.Highlights from the Episode:Reflecting on the power of setting a "word of the year" and how 2025 will be all about alignment.The importance of strategic thinking and planning to create a business and life that feel good.Jen's excitement for continuing to help florists elevate their businesses through workshops, courses, and the mastermind.Resources Mentioned:The Floral CEO Mastermind: Join a community of florists learning, growing, and thriving together. Learn more at http://thefloralhustle.com/mastermind .Silk Floral Rentals: Learn how to integrate silk rentals into your floral business. Blue Blossom AcademyConnect with Jen:Instagram: @‌thefloralhustleWebsite: thefloralhustle.comDon't Forget:Take time to reflect on your wins and lessons from 2024 and set yourself up for an amazing 2025. If you're looking for guidance, support, and inspiration, the Floral Hustle community is here to help.Thank you for listening! Have a happy holiday season and an amazing flower-filled year ahead.

In this week's Floral Hustle minisode, Jen dives into the big question: Should you add an additional revenue stream to your floral business? With so many potential ways to generate income—weddings, daily deliveries, corporate accounts, a la carte flowers, and more—it's tempting to say yes to everything. But what's the best strategy for long-term success? Jen shares her advice on mastering one area of your business before expanding, experimenting with new streams, and ensuring alignment with your goals for 2025.What You'll Learn in This Episode:Why mastering one area of your business is crucial before adding another revenue streamHow to evaluate whether a new revenue source aligns with your long-term goalsExamples of profitable revenue streams, including a la carte weddings and luxury silk rentalsTips for testing new opportunities without overwhelming your businessHow to reflect on what's working and set revenue goals for the new yearKey Topics Discussed:Mastering Before Expanding:Avoid “throwing spaghetti at the wall” by focusing on perfecting one area of your business.Examples from Jen's journey: mastering traditional weddings, cultural weddings, and a la carte weddings before adding new streams.A La Carte Weddings:Why a la carte weddings are a seamless addition to your business.How they generate extra revenue and provide marketing opportunities.Reflecting on their impact at year-end to decide whether to scale.Luxury Silk Rentals:How Jen added luxury silk rentals to her offerings and generated nearly $9,000 in revenue during a soft launch.Ways to market silk rentals through bridal shops, styled shoots, and open houses.Experimenting with Corporate and Hotel Accounts:Testing new opportunities to determine if they feel good and are profitable.Insights from previous guests like Francesca, the hotel florist.Making Strategic Decisions for 2025:The importance of reflecting on your current offerings before expanding.Setting specific revenue goals for each bucket in your business.Leveraging coaching or mastermind groups for support and guidance.Action Steps for Florists:Reflect on whether your current revenue streams are fully optimized.Test one new revenue source in 2025, starting small to evaluate its fit and profitability.Set clear revenue goals for each income stream and track progress throughout the year.Consider adding a la carte weddings or silk rentals as low-barrier ways to expand your business.Links & Resources Mentioned:The Floral CEO MastermindPower Hour Coaching SessionsBlue Blossom Academy: Luxury Silk Rentals Course (Code: HUSTLE)Connect with Jen on Instagram: @‌TheFloralHustleSubscribe & Connect:Don't miss this insightful minisode! Subscribe to The Floral Hustle Podcast for weekly tips on growing your floral business with strategy and confidence. Share your 2025 revenue goals with Jen on Instagram, and let her know how she can support your journey!Thank you for listening, flower friend. Here's to a profitable and fulfilling 2025!

In this week's episode of The Floral Hustle Podcast, we're looking beyond resolutions and diving into intentional goal setting for 2025. Who do you want to be, and how can your goals align with that vision? Jen shares actionable insights on crafting a plan for your business and life that feels good, empowers you, and sets you up for sustainable success. From picking a word of the year to aligning your actions with your goals, this episode will inspire you to take bold steps toward your dream future.What You'll Learn in This Episode:How to envision your ideal self and business for 2025The importance of goal planning that aligns with your personal valuesWhy reactivity keeps you stuck and how to adopt a CEO mindsetThe transformative power of writing down your goals and creating intentionTips for identifying and overcoming what's holding you backKey Topics Discussed:Crafting a Vision for 2025:Envision your ideal life and business in 2025.Reflect on what worked, what didn't, and what needs tweaking in the past year.Adopting a CEO Mindset:Stop reacting to life and start strategically planning your future.Make intentional decisions to align your business with your goals.The Power of Writing It Down:Write your goals on paper or post-it notes and place them where you'll see them daily.Use repetition to build confidence and create momentum toward your goals.Getting Clear on Your “Why”:Understand the deeper reasons behind your goals (e.g., time freedom, financial security).Use this clarity to stay motivated and focused.Overcoming Limiting Beliefs:Identify the internal or external barriers holding you back.Strategies for removing excuses and stepping out of your comfort zone.Finding Alignment in Business and Life:Choose a word of the year to guide your intentions (e.g., "alignment").Make decisions that align with your purpose and feel good in every aspect of your life.Leveraging Support Systems:Tap into resources like coaching, mastermind groups, or accountability partners.Engage your family and team in helping you achieve your goals.Action Steps for Listeners:Reflect on who you want to be in 2025 and write it down.Pick a word of the year to guide your intentions and share it on Instagram @‌TheFloralHustle.Schedule a personal CEO day to analyze what's working, what's not, and what needs to change.If something is holding you back, seek the resources or support you need to move forward.Links & Resources Mentioned:The Floral Hustle MastermindPower Hour Coaching SessionsConnect on Instagram: @‌TheFloralHustleSubscribe & Connect:Subscribe to The Floral Hustle Podcast for weekly episodes that inspire you to dream bigger, achieve more, and build a business you love. Share your goals for 2025 with Jen on Instagram and join the conversation about creating intentional success.Thank you for listening, flower friend. Here's to an aligned, impactful, and successful 2025!

In this heartfelt minisode of The Floral Hustle Podcast, we're diving into a topic that resonates with so many: self-care and the importance of putting yourself first. As florists, mothers, partners, or caregivers, it's easy to put everyone else's needs ahead of our own. But running your business and life on empty isn't sustainable. Join me as we explore why self-care isn't selfish—it's essential—and how taking care of yourself can help you show up as your best self for your business, your family, and yourself.What You'll Learn in This Episode:Why prioritizing yourself isn't selfish—it's necessary for successHow running on empty impacts your business and relationshipsPractical ways to create boundaries and carve out time for self-careTips for giving yourself grace during busy seasons like the holidaysThe importance of scheduling self-care activities to stay balancedKey Topics Discussed:The Myth of Selfishness in Self-Care:Society often tells us that putting ourselves first is selfish, especially as mothers and caregivers.Why prioritizing yourself allows you to show up better for everyone else.The Impact of “Running on Empty”:How neglecting your needs leads to burnout, resentment, and snapping at others.Why your business and relationships deserve more than the “leftover version” of you.Creating Boundaries That Support You:How to have honest conversations with your family or partner about your needs.Examples of boundaries: dedicating time for yourself, delegating tasks, and saying no.Practical Self-Care Strategies:Schedule activities that replenish you, such as massages, workouts, or hobbies.Let go of unnecessary tasks or expectations that don't bring joy (like perfectly wrapped gifts).Giving Yourself Grace:Why it's okay to let go of perfection and embrace “good enough.”How to recognize when it's time to pause, reflect, and reset.A Reminder for the Busy Florist:During wedding season or school breaks, self-care becomes even more critical.You deserve rest, joy, and time to recharge.Action Steps for Florists & Creatives:Reflect on areas in your life where you're running on empty and prioritize time to recharge.Identify one self-care activity you can schedule this week that makes you feel good.Have a conversation with your partner or family about how they can support you better.Give yourself grace during busy seasons and let go of unnecessary expectations.Subscribe & Connect:If this episode resonated with you, subscribe to The Floral Hustle Podcast for more tips on balancing life and business. Follow me on Instagram @‌TheFloralHustle and share how you're committing to self-care this season. Remember, you deserve it!Thank you for listening, flower friend. Wishing you a flower-filled, restful week!

In this episode of The Floral Hustle Podcast, I'm sharing strategies to set your floral business up for success in 2025. While many embrace the "new year, new me" mantra, I believe in using this time to reflect, audit, and make data-driven decisions that align with your goals. From understanding your revenue sources to time management tips and expense audits, this episode is packed with actionable insights to help you grow your floral business with intention and clarity.What You'll Learn in This Episode:Why auditing your business is essential for effective goal planningHow to analyze what's working, what's not, and what's worth tweaking in your businessThe importance of understanding your revenue streams and profit marginsTips for performing a time audit to maximize your productivityHow to create sustainable, data-driven goals that align with your personal and business aspirationsKey Topics Discussed:Business Auditing for Growth:Conduct a CEO audit: Evaluate impactful actions from the past year.Review what worked, what sort of worked, and what didn't work in 2024.Analyze revenue streams and identify areas for growth.Time Management Strategies:Perform a time audit to understand how you're spending your hours.Maximize time for high-revenue activities while minimizing low-impact tasks.Use batching and time-blocking to stay focused and productive.Expense Auditing:Review subscriptions and overhead costs to identify unnecessary expenses.Invest in tools and resources, like Canva Pro, that enhance your business operations.Goal Setting with Alignment:Set realistic, actionable goals that inspire growth without overwhelming you.Focus on long-term strategies rather than reactive decisions.Prioritize self-care and personal growth alongside business goals.Creating a Process-Oriented Business:Develop systems for tracking leads, freelancers, and client bookings.Use data to inform decisions about marketing, relationships, and priorities.Personal & Professional Alignment:Evaluate relationships with clients, planners, and team members.Make bold decisions to remove negativity and foster positivity in your business.Check in with yourself: Are you filling your cup so you can better serve others?Action Steps for Floral Business Owners:Schedule a “CEO Day” to reflect on your business and create a strategic plan.Use a notebook or spreadsheet to track leads, revenue, and key metrics.Perform a time and expense audit to streamline operations and maximize profitability.Set goals that feel inspiring yet achievable and adjust them as needed throughout the year.Links & Resources Mentioned:Episode: Conducting an Expense Audit for Your Floral BusinessRachel Hollis Podcast: How to Do a Calendar AuditThe Floral CEO MastermindSubscribe & Connect:If you're ready to make 2024 your best year yet, don't miss this episode! Subscribe to The Floral Hustle Podcast for more insights and tips to help you grow your floral business with confidence. Follow me on Instagram @‌TheFloralHustle for more resources, and share your goals for the new year!Thank you for listening, flower friend. Wishing you a flower-filled, successful 2025!

In this inspiring minisode, Jen Becht dives into actionable steps to set yourself up for success in 2025. Whether you're a florist, a mom, or a creative entrepreneur battling overwhelm, this episode provides practical advice on creating a clear path toward your goals. Learn how investing in yourself, setting big audacious goals, and leveraging the power of community can transform your life and business.What You'll Learn in This Episode:Why investing in your brain is the key to unlocking your potential.How surrounding yourself with a like-minded community can drive your momentum.Jen's personal journey of growth through masterminds, courses, and coaching programs.Real-life success stories from members of the Floral CEO Mastermind—from tripling revenue to transforming their personal and professional lives.The importance of setting clear, audacious goals and taking decisive action to achieve them.Key Highlights:Invest in Your Growth:Jen shares her experiences with masterminds, courses, and coaching, explaining how even small incremental gains can lead to massive progress. Investing in yourself doesn't have to mean a huge financial outlay—start by reallocating your resources toward personal and professional development.The Power of Community:Learn how surrounding yourself with driven individuals can spark contagious energy and momentum. Hear real stories of florists in Jen's Floral CEO Mastermind who achieved transformative results by embracing the power of group support.Lay Your Path to Success:With 2025 just around the corner, now is the perfect time to set clear goals. Jen challenges listeners to evaluate their habits, make intentional investments in themselves, and create a plan to make their dreams a reality.What Are You Available For in 2025?Jen encourages listeners to shift their mindset and make space for success. Let go of what's not serving you, and step into a year of growth, abundance, and joy.Resources Mentioned in the Episode:Floral CEO Mastermind: Join an exclusive community of florists focused on growth, accountability, and success. Learn more at http://thefloralhustle.com/mastermind .Upcoming Workshop: Mark your calendars for the Business Bouquets and Branding Workshop on January 12–14, 2025.Actionable Steps:Set Your Goals: Write down your big, audacious goals for 2025. Share them on social media or with a trusted friend to make them real.Invest in Yourself: Whether it's a mastermind, a course, or simply reallocating your coffee budget, commit to personal and professional growth.Start Now: Don't wait for January 1—take action today to build momentum for the new year.

In this week's episode, I, Jen, am sharing some of my absolute favorite tools, resources, and self-care items that have enhanced my life and business as a florist and entrepreneur. From game-changing floral tools to personal care essentials, this episode is packed with recommendations that will inspire florists and small business owners alike. Discover products and practices that can help you grow your floral business, elevate your designs, and take better care of yourself!What You'll Learn in This Episode:The best floral clippers for every florist's toolkitStunning floral vessels and votives to elevate wedding designsWhy long-burning tea lights are a must for floral rentalsTop silk flower suppliers and how they transformed my businessHow I use Vistaprint for marketing materials and brandingA peek into my favorite skincare and self-care ritualsWhy every florist should prioritize regular massages for their well-beingFeatured Tools & Resources:HC Creations Clippers: Durable and ergonomic cutters that make floral design easier on your hands.Camila Supply Vessels: Elegant pin frog bowls, lotus bowls, and bud vases for elevated event designs.Jamalia's Garden Long-Burning Tea Lights: Essential for ensuring your candles last through events.Allstate Silk Flowers: High-quality silk blooms that are perfect for rentals and installations.Blue Blossom Academy: Comprehensive education for starting and scaling a silk flower rental business. Use my code HUSTLE for a free installation masterclass and a free coaching session with me.Katherine -Infinite Blooms katherine@infinite-blooms.com Farm-to-door roses from Ecuador with exceptional variety and quality.Holex: A wholesale floral auction platform offering unique products at great prices.Vistaprint: My go-to for everything from postcards to vendor Christmas cards.Personal Favorites:Mod Boutique Clothing: Weekly drops of fun, floral-inspired clothes and bold accessories. https://www.modboutiquevw.com/Dermatology Skincare: Eye correctors, serums, and masks that keep my skin glowing. https://www.drmtlgy.com/?nbt=nb%3Aadwords%3Ag%3A10287084894%3A124070716956%3A703434202681&nb_adtype=&nb_kwd=dermotoligy&nb_ti=kwd-502457573277&nb_mi=&nb_pc=&nb_pi=&nb_ppi=&nb_placement=&nb_si=%7Bsourceid%7D&nb_li_ms=&nb_lp_ms=&nb_fii=&nb_ap=&nb_mt=p&utm_campaign=Search-Branded-USA-Sol8_source=google&utm_medium=cpc&utm_content=703434202681&utm_term=dermotoligy&adgroupid=124070716956&gad_source=1&gclid=CjwKCAiA9bq6BhAKEiwAH6bqoOvq3XVEb5ULfb7_qJRsNZn2-uQFimNFkM_m4c8OYTCaxUOy1IK-nBoCLzsQAvD_BwELashify Lashes: DIY lash extensions that save time and look stunning. https://www.lashify.com/Curious Elixirs: Non-alcoholic mocktails with adaptogens for a relaxing treat. https://curiouselixirs.com/?gad_source=1&gclid=CjwKCAiA9bq6BhAKEiwAH6bqoH381n81971EOQnigPqH5VncPiPtkM3XRudsjEjvXdEfkzHPQ-pZphoCjuYQAvD_BwEMall Kiosk Chair Massages: Quick and effective neck and shoulder relief for busy florists.Why These Recommendations Matter:Each of these tools and practices has helped me streamline my business, improve my designs, and prioritize my health and happiness. As florists, we pour so much into our work—it's crucial to find products and habits that support our growth and well-being.Links & Resources Mentioned:HC Creations Clippers on AmazonCamila Supply VesselsLong Burning Tealights on AmazonAllstate Silk FlowersBlue Blossom AcademyInfinite Blooms Holex Wholesale AuctionVistaprintMod Boutique ClothingDermatology SkincareLashify LashesCurious ElixirsSubscribe & Connect:If you loved this episode, don't forget to subscribe to The Floral Hustle Podcast for more tips, tools, and inspiration to help you grow your floral business and thrive as a creative entrepreneur. Follow me on Instagram @‌TheFloralHustle and share your favorite products with me!Thank you for listening, flower friends! Have a flower-filled day!

In this week's minisode of The Floral Hustle, Jen dives into the critical topic of positioning yourself as an expert in the floral industry. Whether you're a seasoned florist or just starting out, Jen shares actionable insights on how to showcase your expertise to clients, wedding planners, and other professionals in the wedding industry. You'll learn the importance of crafting compelling positioning statements and elevator pitches to instill confidence and build trust.What You'll Learn in This Episode:Why being "just an inch ahead" of your clients makes you the expert they need.Strategies to position yourself as the go-to florist for both clients and wedding professionals.How to develop a powerful positioning statement to close consultations effectively.The difference between an elevator pitch and a positioning statement and when to use each.Real-life examples of how Jen's expert positioning has landed her high-value clients—even against stiff competition.Sneak peek into the upcoming Branding, Bouquets, and Business Workshop designed to refine your branding and boost your expert positioning.Key Quotes from the Episode:“You don't need 25 years of experience to be an expert. You just need to be a step ahead of your clients to guide them confidently.”“Positioning yourself as the expert eliminates client doubts—you're their easy button.”“I attract more colorful weddings because I position myself as an expert in color and showcase those designs consistently.”Upcoming Event: Branding, Bouquets, and Business WorkshopHone your brand and master your positioning at the Branding, Bouquets, and Business Workshop!

Hello, flower friends!

Welcome back, flower friends! In this week's minisode, we're diving into the five most common mistakes florists make when tackling large-scale installations—and how to avoid them. Whether you're a florist looking to boost revenue or a creative aiming to level up your design game, this episode is packed with actionable tips to help you create jaw-dropping installations that wow your clients and leave a lasting impression.

In this episode of The Floral Hustle Podcast, Jen dives into the challenges that often hold florists back from achieving success—not just in their business, but in their lives. From the power of having a clear vision to overcoming "action faking," Jen shares actionable insights to help you break through the barriers standing in the way of your goals.Learn how to:Create a vision that feels authentic to your life and business.Avoid the traps of unrealistic expectations like luxury floral design.Invest in education and coaching to level up your skills and confidence.Develop a strategy with bite-sized, actionable steps for success.Build a business that aligns with your personal values and goals.Jen also highlights transformative opportunities, including her upcoming workshops like Installation Rockstar Intensive and Cultural Wedding Rockstar, and shares how her Floral CEO Mastermind can help florists build a six-figure floral business while living a life they love.Show Notes:What's Holding You Back From SuccessAre you feeling stuck in your floral business or personal life? This episode will guide you through identifying and addressing the roadblocks preventing you from reaching your full potential. Jen shares her journey of overcoming challenges, gaining clarity, and creating a business that aligns with her life goals.Key Takeaways:Clarity is Key: Define your vision and get specific about what success looks like for you.Avoid Action Faking: Success requires consistent, intentional action, not just buying courses or making resolutions.Understand Your Goals: Luxury floral design isn't for everyone—know what aligns with your lifestyle and values.Invest in Yourself: Education, coaching, and community can transform your mindset and strategy.Plan Strategically: Break big goals into smaller, manageable tasks to stay on track.Upcoming Workshops & Opportunities:Installation Rockstar Intensive: Hands-on training for five installation types using Pantone's color of the year.Cultural Wedding Rockstar: Learn the art of designing mandaps, garlands, and more for cultural weddings.Business, Bouquets, and Branding: Build your brand, create stunning installations, and leave with professional collateral to attract clients.Join the Floral CEO MastermindWork directly with Jen and other driven florists to create a six-figure floral business that aligns with your life. Spots are limited, so act fast!Links Mentioned in This Episode:WorkshopsFloral CEO MastermindConnect with Jen for one-on-one coaching or strategy sessions at The Floral Hustle.Follow Jen on Social Media:Instagram: @‌TheFloralHustleFacebook: The Floral HustleSubscribe & Review:Enjoying the podcast? Please subscribe and leave a review to help more florists discover The Floral Hustle Podcast.

Episode Summary:In this week's minisode of The Floral Hustle Podcast, host Jen dives into the game-changing concept of flat rate pricing for florists. Whether you're creating a la carte wedding packages, simplifying consultations, or building transparency into your pricing model, flat rate pricing can revolutionize the way you run your floral business. Jen breaks down the benefits, strategies, and real-life applications of this pricing method, helping you save time, eliminate ghosting, and make your services more accessible to clients.What You'll Learn in This Episode:What is Flat Rate Pricing?Learn how flat rate pricing creates transparency and simplifies decision-making for your clients, giving you a competitive edge in the floral industry.How to Build a Flat Rate Pricing Model:Jen explains her "flower recipe" approach, which includes focal blooms, fillers, greenery, and mechanics. Use this method to create base prices for common items like bouquets, boutonnieres, and centerpieces.Streamlining Consultations with Pricing Transparency:Discover how flat rate pricing helps you weed out unqualified leads and avoid wasted time on lengthy proposals for clients who may not align with your pricing.Using Flat Rate Pricing to Educate Clients:Learn how to have meaningful budget conversations with clients, including “flower math” to break down costs for bridal parties, centerpieces, and more.Practical Applications:Explore how to implement flat rate pricing in brochures, lead magnets, ManyChat automations, and responses to online inquiries from platforms like The Knot or WeddingWire.Key Takeaways:Transparency in pricing builds trust and differentiates your business in the market.Flat rate pricing saves time, reduces ghosting, and enhances your client experience.Educating clients on budget realities fosters smoother consultations and more successful bookings.Actionable Tips for Florists:Create a base recipe for each floral item you offer and price it accordingly.Develop a lead magnet like a pricing guide to attract potential clients.Practice “flower math” during consultations to educate clients and align their expectations with their budgets.Offer tiered centerpiece options to accommodate a variety of budget levels.Links and Resources Mentioned:Download Jen's free pricing guide for florists: https://www.thefloralhustle.com/pricingFollow The Floral Hustle on @‌thefloralhustle on Instagram

In this episode of The Floral Hustle, Jen dives into three powerful strategies every florist needs to set up their business for success in 2025. From reflection and goal planning to creating an actionable roadmap, this episode is packed with insights to help you grow, scale, and prepare your floral business for long-term success. Whether you're focused on increasing revenue, improving your brand, or enhancing client relationships, this episode will give you practical steps to implement now for a successful future.Topics CoveredReflecting on 2024 to Build a Stronger 2025 – How to assess what worked, what didn't, and what areas need more attention.Goal Planning with Data – Use data-driven insights to set achievable financial and business goals.Creating an Action Plan – Turn goals into concrete steps for growth, accountability, and increased revenue.Key TakeawaysReflect on Your Business – Identify wins, challenges, and valuable lessons from the past year to inform your growth strategy.Data-Driven Goal Setting – Use real data to set realistic, attainable goals that align with your vision for 2025.Actionable Steps for Success – Break down big goals into manageable steps for consistent progress.Action Steps for FloristsSchedule Reflection Time – Spend 30 minutes listing out what worked and what didn't in 2024.Set Financial Goals – Define specific revenue goals for 2025, and consider adjusting pricing or packages.Make Goals Actionable – Break each goal into smaller steps with timelines and check-ins for accountability.Here's a sample of SEO-optimized show notes for this episode:Episode Title"3 Key Steps to Prep Your Floral Business for Success in 2025: The Floral Hustle Podcast"Episode DescriptionIn this episode of The Floral Hustle, Jen dives into three powerful strategies every florist needs to set up their business for success in 2025. From reflection and goal planning to creating an actionable roadmap, this episode is packed with insights to help you grow, scale, and prepare your floral business for long-term success. Whether you're focused on increasing revenue, improving your brand, or enhancing client relationships, this episode will give you practical steps to implement now for a successful future.Topics CoveredReflecting on 2024 to Build a Stronger 2025 – How to assess what worked, what didn't, and what areas need more attention.Goal Planning with Data – Use data-driven insights to set achievable financial and business goals.Creating an Action Plan – Turn goals into concrete steps for growth, accountability, and increased revenue.Key TakeawaysReflect on Your Business – Identify wins, challenges, and valuable lessons from the past year to inform your growth strategy.Data-Driven Goal Setting – Use real data to set realistic, attainable goals that align with your vision for 2025.Actionable Steps for Success – Break down big goals into manageable steps for consistent progress.Action Steps for FloristsSchedule Reflection Time – Spend 30 minutes listing out what worked and what didn't in 2024.Set Financial Goals – Define specific revenue goals for 2025, and consider adjusting pricing or packages.Make Goals Actionable – Break each goal into smaller steps with timelines and check-ins for accountability.Related Links and ResourcesThe Floral CEO Mastermind – Join the waitlist to gain accountability and insights in 2025.Silk Flower Rentals – Interested in diversifying your income? Learn more with Blue Blossom Academy (use code "HUSTLE" for 50% off).Cultural Wedding Rock Star Workshop – Reserve your spot for April 2025 and become an expert in cultural weddings and structures.Subscribe & ReviewIf you found this episode helpful, please subscribe to The Floral Hustle on Spotify or Apple Podcasts, and leave a review! Reviews help other florists find this content, and together we can help each other succeed.

In this minisode of The Floral Hustle, Jen dives into one of the most powerful marketing tools you have: you! As florists, we often pour our heart and creativity into our designs, but showing up as the face behind our business can elevate trust, connection, and ultimately, client bookings. Jen shares actionable tips for being visible, relatable, and magnetic in your business. Learn why it's crucial to let your personality shine, build rapport with clients and vendors, and how simply being present on social media or your website can drive meaningful engagement.Key Topics CoveredWhy Showing Up MattersJen explains why you are your business's superpower. She emphasizes how clients connect not just with your floral designs, but with the person creating them.For introverted creatives, she provides encouragement and tips for showcasing yourself in ways that feel authentic and approachable.The Power of Being Seen on Social MediaJen gives ideas on how to create shareable content, such as videos with wedding tips and flower insights.She shares her experience with shareable videos on budgeting, flower arrangements, and wedding planning tips, which have increased her exposure and referrals.Making Your About Page PersonalThe "About Us" page is a must for any florist website. Jen talks about the value of adding a photo of yourself and a personal story, helping clients feel a connection and building trust before you ever meet.Building In-Person RelationshipsJen encourages florists to connect with wedding planners, venue managers, and photographers at each event.She explains how these relationships can lead to more referrals and create a magnetic brand presence that clients remember.Jen's Real-Life ExampleIn a candid story, Jen shares her experience with a challenging client and how being authentic, direct, and confident helped her win the business over other florists.She talks about how her approach with clients, backed by her reputation for professionalism and reliability, makes her a top referral choice for vendors.Takeaway Tips for FloristsPost One Video a WeekJen suggests showing up weekly with a video that provides valuable advice to both clients and vendors. Talk about wedding flower tips, budget tips, or showcase a unique centerpiece idea.Highlight Your ValuesOn your website, social media, and even in conversations, be transparent about what you value in business. Let your personality and experience shine through to attract the right clients.Network as the Face of Your BrandIntroduce yourself to planners, venues, and photographers as the face of your business. Cultivating these relationships is one of your most valuable selling features.Make Your Business MagneticJen's closing advice is to embody the “badass energy” that makes you unforgettable to vendors and clients alike. Being present, authentic, and showing gratitude makes clients and vendors feel valued, creating a cycle of loyalty and referrals.Listen Now to Embrace Your Business's Biggest Asset—YOU!

In this insightful episode of The Floral Hustle podcast, Jen welcomes special guest Franceska, widely known as “The Hotel Florist.” Franceska shares her journey from corporate burnout to building a sustainable and profitable floral business through recurring hotel contracts. She explains how florists can explore revenue streams beyond weddings and daily flower orders, especially by partnering with hotels and other high-end corporate clients.Whether you're a florist eager to boost your income, find financial stability, or simply avoid the wedding season grind, this episode reveals how to approach the hotel industry with confidence. Discover the potential of building a high-value, recurring revenue model and learn actionable steps to get started in this niche.Topics Covered:Franceska's Journey - From Dubai to Dallas, hear how Franceska transitioned from corporate life to a flourishing floral career, ultimately creating “The Hotel Florist” and establishing herself in the hotel and luxury space.Recurring Revenue for Florists - Why relying solely on weddings can limit your income potential, and how regular contracts can transform your floral business.Mindset Shifts for Success - Both Jen and Franceska dive into how trauma, confidence, and the willingness to redefine success contribute to business growth.Understanding Hotel Contracts - Tips on approaching hotels, speaking to decision-makers, and creating mutually beneficial relationships.Profit First Approach - How implementing the Profit First method can ensure a healthy cash flow and prevent burnout for florists.Actionable Steps to Begin Working with Hotels - Franceska shares practical first steps for florists to start pitching their services to hotels, including identifying potential clients and creating strong initial proposals.Key Takeaways:Think Beyond Weddings: Weddings are wonderful but shouldn't be your sole revenue stream. Consider recurring hotel or corporate contracts for stability.Mindset Matters: Address past limitations and step into an empowered, growth-oriented mindset to attract high-value clients.Profit First: Learn to manage cash flow with the Profit First method and take home consistent profit, even in a fluctuating industry.Network with Confidence: Don't be afraid to reach out to hotels! Francesca explains how to approach general managers with confidence.Scale Efficiently: Building long-term corporate partnerships can help you scale your business sustainably and free up time for what matters most.Resources Mentioned:The Hotel Florist InstagramProfit First by Mike MichalowiczFor anyone who wants to sign up for Novo use this link for $40 free cash: https://onboarding.novo.co/signup?referral_code=FranceskaMcCaughan&first_name=FranceskaSurThriving Memoir on Amazon: amzn.to/4aGCG1tHotel Florist Profit Method Best Selling Book on Amazon: https://amzn.to/3YRrs7QJoin my free masterclass on How to Start with Hotels on November 10th, 11th and 15th: https://webinarkit.com/webinar/registration/67237449169d9ea21b8c6e0dPROGRAM LINKS: Starter Challenge: https://www.thehotelflorist.co/offers/kJfYujU8?coupon_code=WELCOME90 Starter Challenge Holiday Edition: https://www.thehotelflorist.co/offers/oeK7zwBr Petals to Profit, 6 Week Consistent Income System: https://www.thehotelflorist.co/petals-to-profit The Hotel Florist Starter Kit: https://www.thehotelflorist.co/starter-kit The Hotel Florist Profit Method (doors open November 10-16, 2024) so email us to get on the list: hello@thehotelflorist.Follow Us: Don't miss a single episode! Subscribe to The Floral Hustle on your favorite platform, and leave a review if you enjoy the show. Follow us on Instagram for updates and floral business tips!