The Marketing Guide

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In this week's episode of The Marketing Guide, we have Lorna Butler of PDC Coaching again on the podcast. We discuss topics like comparison, impostor syndrome, feeling unmotivated and letting fear get in your way.what you will learn in this episode:How comparison can show up for small business owners and how to overcome itWhat Impostor syndrome can look like and how it can show up. Things that demotivate small business owners Is your fear of failure getting in the way?What Lorna is reading/listening to at the moment and her recommendationsLinks from the show:

As a small business owner, it can be hard to come up with content ideas for your social media platforms all of the time. You are running a business and are busy with everything else the last thing you need is to try and think of content ideas. In this episode, we deliver helpful content ideas that you can try for your small business today. We hope this episode inspires you and gives you ideas to go create interesting and dynamic content for your audience. Links:

As Small Business Owners it can be overwhelming. We have so many jobs to do and social media can seem never-ending. Don't worry here comes Meta Business Suite to the rescue! Meta Business Suite allows you to manage all your business activity on Facebook, Messenger and Instagram from one place. In this episode you will learn:Why Meta Business Suite is the ideal solution What are the key featuresHow to get started with Meta Business SuiteHow the Meta Business Suite Planner worksHow Meta Business Suite can save hours when managing your Instagram and Facebook for your businessMeta Business Suite Case StudyLinks:

In this episode of The Marketing Guide, I am teaching you all about affiliate marketing. I will teach you how you can use affiliate marketing to make more passive income for your business and how you can set up an affiliate programme for your business or brand to make more sales. So if you want to learn all about earning money while you sleep then this is the episode for you. Also, make sure you listen right to the end of the episode where I explain how you can set up an affiliate programme for your business so that your loyal fans can do the hard work and sell for you and bring you new customers. In this episode we cover the following: what is affiliate marketingHow does affiliate marketing workTypes of affiliate marketingPros and cons of affiliate marketingSetting up affiliate marketing for your businessLinks:

A complaint I often hear from those running a business is that it can feel lonely and isolating and their families just don't get it as they are not in it. Networking can have a massive benefit for business owners as it can allow you to make connections with other business owners, have opportunities for collaboration, share how you are feeling in your businesses, and have a group of peers who understand exactly how you are feeling. In this episode, we break down how to start networking and some essential tips to get the most out of your networking experience.What we discuss in this episode:Networking Tips For Small Business OwnersWhy networking matters what are the benefits of networkingTypes of Networking events small business owners can attendwhat you need to do when you are introducing yourself The formula for being memorableHow to break the ice and start conversationsThe secret to remembering everyone's namesThe most important thing you need to do at a networking eventLinks:

If you want to understand how to journal for self-growth and you want some journal examples then this episode is perfect for you. If you are new to journalling and want to know how to journal for beginners, then we've got 10 helpful tips.  What you will learn in this episode:What are the benefits of journalingHow to journal for beginnersHow to journal for self-improvementGow to start a journal diaryJournaling techniquesJournaling ideasJournaling tips for beginnersLinks:

Most business owners will tell you that Instagram stresses them out. They feel like they HAVE to show up, they HAVE to create content, they HAVE to be perfect, they HAVE to compete but in 2023 let's say no to HAVE to! In this episode of The Marketing Guide Podcast for small business owners, I share five different ways that you can make your Instagram marketing easier in 2023 and help your business stand out from everyone else and not create the same content as everyone else. Links:

What is Entrepreneurial Burnout? How To Recognise And Overcome It.The word Burnout was first used by psychologist Herbert Freudenberger. His description in 1974 stated that burnout is “a depletion or exhaustion of a person's physical or mental resources attributed to his or her prolonged, yet unsuccessful striving toward unrealistic expectations internally or externally derived.” He also stated that it is “the extinction of motivation or incentive, especially where one's devotion to a cause or relationship fails to produce the desired results.”In this week's episode  (What is Entrepreneurial Burnout? How To Recognise And Overcome It) of the marketing guide we discuss:What is burnout?The signs of BurnoutWhat To Do If You're Experiencing BurnoutHow can we recover from Burnout?Links from the show:

Fear keeps us safe. Fear keeps us in our comfort zone. By giving into fear and not making fear our friends, we are missing out on opportunities in our business that may be stunting our growth or keeping us from reaching our potential. Fear can limit you, hold you back, and stop you from getting what you want. In order to grow you need to leave your comfort zone so that is why it's important to understand the fear and learn how you overcome your fear and smash your goals. In this episode we discuss:What is fearHow fear can keep you safeHow fear can hold you backHow to overcome fear in your businessA simple exercise to understand your fearsWhat is the fight/flight/freeze responseHow to play bigger in your business and make fear your friendand much moreLinks:

December can be a really busy month for most businesses. Most people are just trying to make it through the holiday period and when it comes to time to take a few days off you just want to chill and not think about work. This is why sometimes we go from one year to the next without really looking back on the year that just was. It's really important to ask questions and look inward about the year that was and celebrate all of our little wins and achievements in today's episode, I am walking you through step by step how to perform a review of your year for your business.Links from the show:Get the Plan Your Year ebook:https://view.flodesk.com/pages/61a4b273aadf79eb40034fc9Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com

In this episode of The Marketing Guide Podcast, I am sharing with you 10 tips to prepare for the holiday season and the month of December. We all know that the month of December can be crazy busy and the month sometimes ends up running us rather than us running the month and taking control of the month. In order to avoid this I am sharing different ways that you can prepare for the silly season and ensure that you are not a burnt-out mess by the end of the year. What you will learn:The key to getting the most out of the last month of the year financiallyThe one thing you cannot neglect if you don't want to burn outWhat you can do to prepare and planHow you can show up differently to be more visible The one thing you can do in advance that will mean big results in your businessThe method for reflecting on the previous year and deciding how you want this end of the year to goLinks:

In this week's episode of The Marketing Guide Podcast (For Small Business Owners), we break down how you can use quizzes as part of your marketing strategy for your business. Quizzes are an often overlooked method in marketing and they can deliver very powerful results for your business. In this episode, we talk about Why you should use a quiz as part of your marketing strategyHow to create your quizHow to write your quiz titleHow to decide on your quiz type and the different types of quizzes How to create your quiz questions Tips for the quiz resultsCapturing leadsTips for sign-upsHow to make your quiz shareworthyHow to promote your quizQuiz platforms you can tryGreat quiz examples from brands So if you want to learn how you can get more leads and sales for your business then this is the episode just for you. 

On this week's episode of The Marketing Guide, we are talking about the cool new kid on the social media block - BeReal. BeReal is a simple photo-sharing app that encourages real, raw authentic content. So why as a small business owner or brand should you care about BeReal, should your brand be on it and what are some ways you can use it for your business? In this episode, we break downWhat is BeRealBeReal Features ExplainedHow to share a BeRealHow to use BeReal for BusinessWhat type of content should you postBrands that are already using BeRealLinks:

In this week's episode of The Marketing Guide, we dive into the explore page on Instagram. We talk about: what is the Instagram explore pageHow the Instagram explore page algorithm workswhat are the Benefits of getting on the explore page 5 ways to help you get on the Instagram explore pageThe explore page is a great way to get discovered by people who are not currently following you which can help increase your following, increase your revenue and create a bigger community for your brand on Instagram. Links:

We all know that Black Friday and Cyber Monday can creep up on us and is here before we know it. If you haven't got a plan in place for this year don't worry this episode will give you creative ways to market your business and create special offers that will mean money in the bank after black Friday and Cyber Monday. In this episode I cover:The one thing you need to do before you do any BFCM (Black Friday/Cyber Monday) planningWhy you need goals and the types of goals you should set14 uber-creative ideas you can try this BFCMThe one thing you must not forget to do after BFCM Links from the show:

In this episode of The Marketing Guide, we talk all about NICHING and discuss what is niching, the benefits of having a niche, how to pick your niche (easy 5 steps) and some examples of niches in business.Links:

In this episode of The Marketing Guide, I am sharing with you some free marketing ideas that will have a big impact on your business. Links:

Your Instagram account is not what it used to be. Engagement is down. You are not attracting the right followers. Nobody is replying to your stories. Only your friends are liking your reels.  If this is you then it's time to perform an Instagram Audit on your account.This week on The Marketing Guide Podcast we go through step by step on how you can perform an Instagram Audit and bring life back into your account again.What you will learn?What is an Instagram Audit?Why do you need an Instagram Audit?How often to perform an Instagram Audit?Step-by-Step guide to your Instagram AuditLinks from the show:#46 - The essential guide to content pillars for Instagram (& how to use them for your brand)#75 - How to Create a Cohesive Instagram FeedFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.comThank you for your review: @tonyaellisbookshttps://www.instagram.com/tonyaellisbooks/__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide. 

Imagine if you could finish out your year with your best quarter yet. You feel like the last quarter of the year could be your most successful but you don't know how to plan for it and how to prepare for it. You're already a busy entrepreneur and with everything else on your plate—you don't want to worry about losing out on the busiest quarter of the year. We all know that customers or clients are always looking for the best deals during the Q4 shopping season.  What if you could wake up on the busiest shopping day of the year knowing that you are well and truly prepared and it didn't have to take all the time in the world? In this episode of The Marketing Guide, we delve into different ways you can prepare your business for the last quarter of the year and share with you some ways that you can get ready for the silly season so that you no longer have to stress and you can rest easy knowing that you've got this and you are ready to take on q4.Links:

We all know the feeling of having a looming deadline or a big project to finish and you tell yourself that you will start straight away but before you know it you are scrolling Facebook, watching Netflix, cleaning out your wardrobe - literally anything but the task that you need to do.  Then when you do eventually settle down to do the task you feel under pressure and struggle to meet the deadline. We've all been there at one point or another and we've all been on that struggle bus - but have you ever questioned why you do this and what causes procrastination and how it could be holding you back in your business and slowing your growth?In this episode of The Marketing Guide Podcast, we delve into the 5 reasons why you procrastinate and how you can finally overcome it and stop letting it get in the way of growing your business. 

Imagine finally being able to say goodbye to financial stress and say hello to a positive money mindset. You wake up feeling happy and excited about your finances and knowing that you've got control and planned for your future. Everywhere you look at the moment we see negative news about the cost of living crisis, recession, budgets, price of fuel, etc.  This can have a negative impact on us and our thinking when it comes to money. Our relationship with money can be a very complicated and emotional thing. The stories we tell ourselves can impact how we behave with our money. If you want to understand how you can earn more money you first must understand your relationship with money and examine what beliefs you have about money. In this episode of The Marketing Guide Podcast, we are sharing how you can make positive mindset changes, understand what is money mindset, what a positive and negative money mindset looks like, how a money mindset is formed, and tips for developing a positive money mindset helping you work towards your financial goals and financial freedom. so if that sounds good dive right into the episode.

On this week's episode of The Marketing Guide Podcast,  we are talking all about SEO (Search Engine Optimization/Optimisation)I am sharing tips with you to get you more visitors to your website or blog and get more conversions and sales for your business.Many people don't know about SEO or find it too confusing but don't worry in this episode I am breaking it down into its simplest form so that you can understand it and implement some of the tips I give today in your business and get you more visitors & sales from your website.If you don't have a website it's still worthwhile to have a listen and understand how SEO works so that when you do start your website you have a clear plan to follow and understand the importance of SEO.

In today's episode of The Marketing Guide, we are talking all about growing your email list using Instagram. Building an email list is essential because it's the best way to build a relationship with potential customers and has a higher return than you can expect from any other form of marketing —with a return on investment (ROI) of $36 for every $1 spent.In today's episode, I am sharing with you what is an email list, why it's important to grow your list, how you can get started with a list if you don't already have one, and 6 practical tips to help you use Instagram to grow your email list.

In this week's episode of The Marketing Guide, we are talking all about brand consistency, what is it, how it can help you grow, and why it matters for your small business. Think of Mc Donalds and what is the first thing you think of? The golden arches? The red packaging or Ronald McDonald? Worldwide Mcdonald's is recognizable no matter what country you are in and they have done this through brand consistency and brand recognition. In today's episode, we are diving into the topic of branding consistency and we discuss:what is brand consistency?why does brand consistency matter?5 ways to create a consistent brand 

On Instagram, it has gotten harder and harder for our content to reach the right people. Instagram is making us work harder to get our content seen. Reach on Instagram poses a problem for a lot of people. You are working hard putting out this great content only for it to be seen by fewer and fewer people. How can you fix that and what can you do to increase your reach? In today's episode I am sharing what is reach, the difference between reach and impressions, why reach matters, and ways to increase your organic reach so that you can get your content seen by more people.Understanding what reach is The difference between reach and impressions why reach matters6 practical and easy ways to increase your reach today

In this week's episode of the marketing guide we are diving into the topic of sales pages, what they are, why you need one for your business, how you could be missing out if you don't have one and the step by step guide to building an easy sales page for your business which means more sales for you and who doesn't want that?what you will learn:What is a sales pageThe difference between a sales page and a landing page/homepageLong sales page vs short sales page Benefits of a sales page10 elements of a good sales page Examples of a good sales pageLinks from the episode:Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. Affiliate product:  https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.comFree Ebook - One Month of Instagram Content IdeasGet EbookExamples of good sales pages from seedprod.com:Somnifix https://somnifix.com/Slack - https://slack.com/intl/en-gb/Convert kit - https://convertkit.com/My recommendation to check out for an example of an excellent sales page: https://businessmadesimple.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/107440

If you ever wondered how to create a highly shareable or viral piece of content for Instagram then this is the right episode for you. In this episode, I am breaking down the step-by-step exact process that I used to create a highly shareable piece of content for Instagram. This piece of content got lots of shares and comments and I am teaching you how you can do exactly the same for your business. What you will learn:The most important question to ask before creating viral or sharable contentHow to use your Insights to identify "sharable" contentWhat type of caption works best for sharable contentWhat happened when I create "sharable/viral" contentWhy I create the Viral post templatesHow you can create a "viral or sharable" piece of Instagram contentTips & hacks for finding what resonates with your audienceLinks:FlodeskEmail Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZFree "Viral Post" Canva TemplatesGet your free templates here:http://lauraomahony.com/templatesLeave a review & get a "shoutout for your business" on Android:https://www.podchaser.com/podcasts/the-marketing-guide-1185324Leave a review get a "shoutout for your business" on Apple Podcasts:https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4Check out my Instagram:https://www.instagram.com/lauraomahonydotcom/Quora: Quora is a question-and-answer website where questions are asked, answered, followed, and edited by Internet users.Iwww.quora.comCanva: Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, documents and other visual content.www.canva.com

We all go through phrases in our business where we feel like we want to throw in the towel and feel that it would be easier to go work for someone else. If you run your own business chances are you've felt like this at least once and you are not alone. Most entrepreneurs go through the "feel like giving up" stage at some point on their journey. But how do you navigate this difficult period and what can you do to make sure you don't get completely overwhelmed and give up? In this episode of The Marketing Guide, I will be sharing some tips with you to help you when you are in that difficult period in your business.What you will learn in this episode:signs of wanting to give up on your businessThe one reason that will motivate us to keep goingWhat the thing is that can shape our realityHow to support when you feel aloneWhy you can't spin the plates on your own and how to get helpThe one thing that we often forget in our businessThe key to happiness, reducing stress, becoming more resilient, and finding more meaning in our workLinks from the episode:Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. Affiliate product:  https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.comFree Ebook - One Month of Instagram Content IdeasGet Ebook__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/107440

Social media communities are a group of people who all share a common interest around a particular subject matter, actions, places, goals, or attitudes. It's basically a group of people who engage and interact with your brand but also know, like, and trust you so it's easier to sell to these people.There are many benefits to creating a community on social media and in today's podcast I share with you what these are and the following topics:Definition of community on social mediaThe 4 most common types of communities on social mediaWhy are communities on social media importantBenefits of building a community on social mediaHow to build community on social media - (12 tips)Links from the episode:Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. Affiliate product:  https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.comFree Ebook - One Month of Instagram Content IdeasGet Ebook__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/107440

In this episode of The Marketing Guide, we take a deep dive into the creation of Masterclasses for your business and how you can use them to generate passive income.  Masterclasses are a great way to share your expertise and generate more revenue in your business and you can do it all from the comfort of your own home.what you will learn in this episode:What is a masterclassElements of a good masterclassesHow to tell if teaching a masterclass is right for me?what to teach in my masterclassSetting up the tech for a masterclass4 steps to creating and promoting your masterclassLinks from the episode:Episode 96 -  100k+ Followers in Less Than 4 Months: Interview With Aron Sōgihttps://lauraomahony.com/episode96Masterclass example:https://classes.laurahornart.com/p/abstractlandscapesTitle Generators:www.title-generator.comwww.frase.iohttps://www.copy.ai/tools/blog-title-generator#SEO Toolhttps://neilpatel.com/ubersuggest/Episode 23 - Ideal Customerhttps://lauraomahony.com/episode23/Episode 19 - Lead Magnethttps://lauraomahony.com/episode19/Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.comFree Ebook - One Month of Instagram Content IdeasGet Ebook__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Journalling is writing down how you are feeling, checking in with yourself so that you can gain clarity over your feeling, and emotions and you can understand yourself better. Journaling has been known to help if you suffer from stress, anxiety, and depression. We all go through seasons of difficulty in our businesses and journaling can help us understand what is stressing us and how we feel about it.  In this episode of the podcast we talk about: What is journalingThe benefits of JournalingTips for Journaling (including the write formula)15 prompts for small business ownersLinks from the show:The Center For Journal Therapyhttps://journaltherapy.com/Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.comFree Ebook - One Month of Instagram Content IdeasGet Ebook__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

A standard working week has 40 hours in it if you work 8 hours a day. Hands up if you can say that you are making the most of each and every one of these hours? If you are struggling to stay productive in your business or just want some handy hacks to set yourself up for success in your business then this is the perfect episode for you. what you will learn:why you need to prep to be more productivehow setting goals can keep you on trackthe one thing you can do each night or morning that will help you gain clarity for the weekhow taking breaks and rest can make you more productivethe one thing you need to do for your brainwhy giving up control is important for productivityand much moreLinks from the show:The Reels Masterclass: "30 Reels in 60 Minutes"Get it now and get a FREE Canva Reels cover template pack worth €47:https://lauraomahony.com/shop/reelsmasterclassFlodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.coFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Link to the step-by-step guide:https://lauraomahony.com/episode47Email me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

In this week's episode of The Marketing Guide Podcast, we talk all about social media storytelling and how it can help your brand make a big impact on your followers and potential followers. What you will learn:What is social media storytellingWhy does social media storytelling matterWhat are the benefits of social media storytellingHow storytelling affects our audience on social media7 tips for storytelling on social media Links from the show:Nike Storytelling Adverthttps://www.youtube.com/watch?v=zWfX5jeF6k4Episode 23 -  Step-by-step guide to defining your Ideal Customer Avatarhttps://lauraomahony.com/episode23Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.comFree Ebook - One Month of Instagram Content IdeasGet Ebook__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

The landscape of Instagram and social media, in general, is changing.  Platforms are prioritising video and as a business owner, it's important to show up online. This however can be a struggle if you are camera shy. In this episode of The Marketing Guide, I share with you how you can move past the fear of showing up and become camera confident.What you will learn: why showing up on video matterscamera confidence tips (before you show up on video)7 Steps to being more confident on cameraHow to write a script for your videoInstagram Stories Camera Confident TipsTips for moving past the fear of showing up on cameraLinks from the show:Episode 89 -  How To Cope With Imposter Syndromehttps://lauraomahony.com/episode89Episode 96 - 100k+ Followers in Less Than 4 Months: Interview With Aron Sōgihttps://lauraomahony.com/episode96/Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.comFree Ebook - One Month of Instagram Content IdeasGet Ebook__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

In this week's episode of The Marketing Guide Podcast I share the 6 Types Of Instagram Content For The Perfect Content Mix to drive more engagement on your account. Links from the show:Episode 40 - Carousel Posts on Instagram - Your essential guide!https://www.buzzsprout.com/1074400/7731331-40-carousel-posts-on-instagram-your-essential-guideFlodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.comFree Ebook - One Month of Instagram Content IdeasGet Ebook__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

In this episode of the marketing guide we discuss:What is Instagram engagementHow to calculate your engagement rateWhat is a good engagement rateEasy ways to increase your engagement on InstagramLinks from the show:Episode 40 - Carousel Posts on Instagram - Your essential guide!https://www.buzzsprout.com/1074400/7731331-40-carousel-posts-on-instagram-your-essential-guideFlodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.comFree Ebook - One Month of Instagram Content IdeasGet Ebook__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400 

We all know what it feels like to go through periods when lacking motivation. It can be hard to get anything done but also equally hard not to do anything. (aka rest and relax) In this episode of The Marketing Guide Podcast Laura shares with you what are some symptoms of lack of motivation so you can recognize it and make some changes and she shares with you 8 tips for when you are just not feeling it. Links from the show:Flodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.comFree Ebook - One Month of Instagram Content IdeasGet Ebook__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

In this week's episode of The Marketing Guide Podcast Laura is joined by Ben Burns from The Futur.  Ben Burns is a designer, and author and currently serves as the Chief Operating Officer of The Futur. Ben leads a team of incredible people who develop, market and deliver life-changing educational products in an effort to help one billion people make a living doing what they love. In this episode we talk about:Ben's journey to where he is today at The FuturHow meeting Chris Do from The Futur impacted his businessThe 1 Billion Mission at The Futur and where they are goingThe drastic action Ben took in his businessAttracting your ideal clientsThe truth about raising your ratesWhy having face time with your customers/clients mattersBen's advice for anyone starting out in businessWhat is The Futur Pro Group & what are the advantagesBen Burn's Social Linkshttps://www.instagram.com/mrbenburnshttps://twitter.com/mrbenburns_https://www.facebook.com/mrbenburns/The Futur Links:https://thefutur.com/https://instagram.com/thefuturishereLinks from the show:Flodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.comFree Ebook - One Month of Instagram Content IdeasGet Ebook__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

What if you are forgetting a really essential piece of the Instagram Puzzle. What if there are entire sections that you have completely overlooked and don't even know that these could be hurting your account? What if this is stunting your growth on there?In today's episode, I'm deep-diving into your profile and giving you the anatomy of a customer or client-attracting profile that will help you get discovered, get followers and most importantly get customers. So if you are wondering why you are not growing as fast as you should be on Instagram then this is the perfect episode for you. what you will learn:Crafting the perfect visualsWhat you need in your bioWhy you need a strong CTA in your bio and the best ways to make the most of thisThe searchable feature you may be neglectingThe swoon worth feature that will get you noticed (and followers)Additional features in your bio that you may not even have heard ofSit back relax grab a coffee a pen and paper and get ready to dissect the anatomy of a perfect Instagram profile. Links from the show:The Reels Masterclass: "30 Reels in 60 Minutes"Get it now and get a FREE Canva Reels cover template pack worth €47:https://lauraomahony.com/shop/reelsmasterclassFlodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewNEW: 1:1 Instagram Coaching - Find out more:https://lauraomahony.com/coaching/Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/

In this week's episode of The Marketing Guide, we are talking about positive habit building and how to create change in your life that lasts. Laura shares how she made positive changes and set new habits and talks about the book that helped her do that. What you will learn:Why positive habits matterThe four stages of habit buildingWhat is the habit loopHow we can create change and form new habitsHow you can change your behavior10 tips for creating new habitsLinks from the show:Flodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.comFree Ebook - One Month of Instagram Content IdeasGet Ebook__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

On Instagram are seeing lots of the same types of content and people are regurgitating the same stuff and it's all starting to look the same. So how do you create content that helps you stand out from the crowd? How can you ensure that you content is more interesting and engaging for your audience? In this week's episode of The Marketing Guide Podcast I share with you 8 ways you can make more interesting Instagram content.Links from the show:Flodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.comFree Ebook - One Month of Instagram Content IdeasGet Ebook__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

If we want our customers to return to us time and time again we need to make sure they feel like they have had a 5-star experience.  Do you know what the customer journey is like for your customers and are you providing a service that makes them want to come back to you time and time again and tell everyone about their experience working/shopping with you? In this week's episode of The Marketing Guide, I share with you my recent 5-star experience and how you can apply these lessons to your business along the way and ensure that your customers keep coming back and bring new ones with word of mouth marketing too.Links from the show:Flodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.comFree Ebook - One Month of Instagram Content IdeasGet EbookCastlemartyr Resort (not endorsed or affiliated)https://www.castlemartyrresort.ie/__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

In this week's episode, we explore what to do when you simply run out of content ideas for your social media and I share eight different methods to ensure that you never run out of ideas for Instagram, TikTok, Facebook, YouTube or your Podcast again. What you will learn:The first thing you need in order to ensure your ideas are protectedHow to get your audience's opinionsTwo of the best places for unlimited ideas'The sneaky hack that will ensure you have highly engaging content ideasAn unconventional way to find lots of content ideasThe method that is often overlooked that will give you so many ideas your brain will burstHow you can get content ideas without doing any workThe journey that will give you answers to your content questionsLinks from the show:Episode 41 -The Buyer's Journey on Instagramhttp://lauraomahony.com/episode41Flodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

If you have listened to previous episodes of the podcast you will have heard me mention on a few occasions that your leads, customers, and followers want value-driven content from you and you must create that content in such a way that your audience doesn't feel that they are being sold to but that they are being helped. we are being sent thousands of marketing messages all day long and when you use content marketing the right way you can cut through that noise and build a community who are loyal to your brand and want to buy from you because you have helped them with their problems.what you will learn in this episode:what is content marketingwhy it matters - how it can help you increase sales, build relationships and trusthow it worksthe buyer's journey - how you can use content marketing at every stage of the journeyYour content marketing strategy - your five-step approach to content marketingLinks from the show:Episode 41 -The Buyer's Journey on Instagramhttp://lauraomahony.com/episode41Episode 58 -7 Simple Steps To A Clear Marketing Message With Dr. J.J. Peterson of Storybrand https://lauraomahony.com/episode58/Episode 19 -How to easily create a lead magnet https://lauraomahony.com/episode19/Episode 23 - Step-by-step guide to defining your Ideal Customer Avatarhttps://lauraomahony.com/episode23/Flodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

On this very special 100th episode of The Marketing Guide, I share with you 12 of the biggest lessons that I have learned from showing up for 100 weeks in a row and how I stayed consistent and motivated. I talk about the following:The one thing you need to do first above all else when trying to stay consistentWhat happens when you just don't feel like itThe one thing that can stop you in your path and sabotage your successThe main thing you need in order to succeedThe thing I learned about "The First Step"The main thing you need to choose over perfectionand much moreLinks from the show:Try Flodesk for Free:https://lauraomahony.com/flodeskFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

In this week's episode of The Marketing Guide, I spoke with Jordan Gill or Systems Saved Me and creator of Done In A Day. Over the past 6 years, Jordan has built a million-dollar business helping doers, service providers and business owners get clear and organized in their business to scale their income, take back their time and create the services, sales, and lives they want. What we speak about:What the early days in her business looked likeThe one thing you can do in your business that will help save you timeTips for batching in your business and batching your social media contentJordan's strategy for Instagram successHow entrepreneurs can stay organised in their day to day lifeVIP days and what type of business these are suitable forThe steps you need to take to set up a VIP day in your businessLinks from the show:Jordan's Website - Systems Saved Me:https://systemssavedme.com/Jordan's Instagram:https://www.instagram.com/systemssavedme/Try Flodesk for Free:https://lauraomahony.com/flodeskEpisode 46 - The essential guide to content pillars for Instagram (& how to use them for your brand)https://lauraomahony.com/episode46Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

Content planning can be hard especially if you are a busy entrepreneur with not much time on your hands. It can be a struggle to decided what you want to post and you can end up missing promoting important events or losing out on sales becuase you failed to plan your posts and to post with strategy. That is why in this week's episode of The Marketing Guide Podcast I share with you the easiest Instagram Content Planning Strategy that takes the hassle out of planning and gives you a clear roadmap that you can follow whether you are planning a month's worth of content of a week. In this episode we cover:The easy to follow 6 step content planning processThe one thing you need to do before you do any planningThe special ingredient that your content needs to haveWhy the KISS method works wondersThe system you need to decide what you will talk aboutHow stretching yourself can help you growThe process for filling your calendarThe last step that people often skipTop tips for this easy methodLinks from the show:Try Flodesk for Free:https://lauraomahony.com/flodeskEpisode 46 - The essential guide to content pillars for Instagram (& how to use them for your brand)https://lauraomahony.com/episode46Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

Over 77% of my audience said that they feel uncomfortable posting on social media during this challenging time in the world. They worried about showing up and posting when there seems to be so much going on in the world. It's still important to stay in touch with your audience and build that connection and email marketing is the perfect solution for the times when you can't post to social media, you don't feel like posting to social media or heaven forbid it all goes down and you can't access it. In this episode of The Marketing Guide, I share with you ways that you can use email marketing to increase your revenue by up to 51% with this often overlooked sequence. Links from the show:Try Flodesk for Free:https://lauraomahony.com/flodeskFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

In this episode of The Marketing Guide, I interview Aron Sōgi who is a TikTok content creator. Aron shares video and smartphone content creation Ttps daily on his account and has learnt a lot about growing a following in a short space of time.If you have ever struggled with what to post or share with your audience or you feel camera shy and don't know how to overcome it then you are not going to want to miss a second of this episode.How Aron built a 100k+ following in less than 4 monthsHow this audience has helped his business growThe one piece of advice he would give someone starting out on any social media platformWays you can take your video to the next level with your smartphoneHow you can set up your profile to attract the right type of audienceHow you overcome being camera shy and the mindset that will help you feel more comfortable showing up on cameraHow going live can help grow your following and build a relationship with your audienceTips and hacks for going liveHow to deal with negativity and trollsLinks from the show:Aron Sōgihttps://www.tiktok.com/@aronsogiFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

We all know that Instagram changes like the wind and there seem to be new updates every day at this stage. I know it can be hard to keep on top of it and it can feel overwhelming at times.  In this episode of the marketing guide, I am breaking down all of the new updates on Instagram from January 2022 until today and making them easy to understand and helping you the small business owner understand which ones you need to focus on and which ones you can forget about. In this episode you will learn:The update to your feed that will change the way you see posts The different types of feeds that Instagram are introducingThe update that will allow creators to earn money on the appA new way to get more people to watch your livesThe update that is preparing us for the metaverseThe new feature that allows you to support others without clogging the DMsThe Reels update that could get you way more exposureAn update that will make sure you never lose a story againLinks from the show:Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.comIf you want to see Subscriptions in action, you can follow and subscribe to these creators: @alanchikinchow, @sedona._, @alizakelly, @kelseylynncook, @elliottnorris, @jordanchiles, @jackjerry, @bunnymichael, @donalleniii and @lonnieiiv.__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser