Podcasts about google surveys

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Best podcasts about google surveys

Latest podcast episodes about google surveys

AppStore Tagebuch
049 - Das Tief nach der WWDC

AppStore Tagebuch

Play Episode Listen Later Jul 17, 2024 79:12


Nico begrüßt einen Gast, der sich nach einer Therapiesitzung erkundigt und von Einsamkeit nach einer Veranstaltung in den USA berichtet. Die Auswirkungen des Events und die darauf folgende Einsamkeit werden thematisiert. Nico rät dazu, über Gefühle zu sprechen und teilt seine Erfahrungen vom App Promotion Summit in New York. Die Diskussion dreht sich um Gamification und Streaks in Apps, die Nutzer zur Motivation anregen sollen. Cihat betont, dass ihn Badges in Apps mehr motivieren als Streaks. Im Verlauf des Podcasts wird darüber gesprochen, wie Nico eine Umfrage für seine App mithilfe von Push-Benachrichtigungen und Google-Surveys durchgeführt hat. Er erläutert die Integration von Notification-Badges und die Nutzung des Nutzer-Feedbacks zur Verbesserung der App. Zudem werden Erkenntnisse aus den Umfrageergebnissen geteilt, wie beispielsweise die Altersstruktur der Nutzer und deren Zufriedenheit mit der App. Marketingstrategien, die Herausforderungen von Coworking-Spaces und das Thema Awareness für Inhalte werden ebenfalls ausführlich diskutiert. Cihat teilt seinen persönlichen Ansatz, um neue Leute kennenzulernen, und betont, dass er Schwierigkeiten hatte, Entwickler in seiner Umgebung zu finden. Die Möglichkeit von Meetups oder die online Vernetzungsoptionen werden erwogen. Erfahrungen mit der Entwicklung von App-Kits sowie dem Feedback seitens Apple werden ebenfalls thematisiert. Nico geht auf die verschiedenen Preispläne für Business Cards ein und erörtert potenzielle Anpassungen an diesen Plänen. Des Weiteren wird die Regulierung von Unternehmen und Preissetzung intensiv diskutiert. Die Migration der eigenen Apps zu Freemium Kit und die Integration von KI in die Übersetzungsprozesse stehen im Fokus der Diskussion zwischen Cihat und Nico. Cihat plant, seine Apps von Revenue Cat und Paid Upfront auf Freemium Kit umzustellen und arbeitet an der Entwicklung von Translate Kit 3.0, um KI einzubinden. Nico berichtet von seinen Erfahrungen bei der Migration seiner Apps von Remafox zu Cloud AI und hebt die Vorteile der Modularisierung des Codes hervor. Die Herausforderungen und Chancen von KI in der App-Entwicklung sowie die Bedeutung von strukturiertem Code werden ebenfalls beleuchtet. Weiterführend werden in diesem Podcast-Ausschnitt verschiedene Themen im Zusammenhang mit Apple, iOS 18 und neuen Funktionen diskutiert. Cihat thematisiert Änderungen in Swift 6, insbesondere in Bezug auf Race Conditions und Migrationsprobleme. Die Entwicklung von Apple Intelligence und die fehlenden APIs werden ebenfalls angesprochen. Nico informiert über neue Features in iOS 18 wie den 3D-Scanner Area Mode sowie Anpassungen von Icons im Dark-Mode. Abschließend wird eine Verlosung für die Hörer geplant, um den Podcast bekannter zu machen. Die Hörer werden ermutigt, die Apps auszuprobieren und Feedback zu geben.

How to Scale Commercial Real Estate
How to Raise Equity Capital During Tough Times

How to Scale Commercial Real Estate

Play Episode Listen Later Apr 10, 2023 24:00


In this episode Adam Gower shares his unique career path and experiences in different industries, including real estate and startup investing. Adam Gower is the foremost authority on real estate crowdfunding (aka syndication) and has published five books on the industry. Dr. Gower combines a lifetime of experience in real estate investment and finance with best-of-class digital marketing strategies. The conversation covers investment decision-making and using language that resonates with investors. Adam gives valuable insights for real estate investors and those involved in capital raising.   -----------------------------------------------------------------------------   [00:00 - 02:35] Intro  [02:39 - 04:42] Adam's experience and business focus. [07:04 - 08:45] Adam Gower learned digital marketing skills, landed his first client, and developed the most advanced digital marketing systems for real estate sponsors. [09:22 - 13:42] Two ways the industry evolves: through technological advancements and changes in communication language. [14:12 - 17:23] Conduct regular surveys of  investors using tools like SurveyMonkey. [18:51 - 22:53] Current state of the real estate market [22:54 - 23:30] Closing   -----------------------------------------------------------------------------   Connect with Adam: https://www.facebook.com/GowerCrowd/ https://www.linkedin.com/in/gowercrowd/ https://twitter.com/GowerCrowd Other resources from Adam:  Book: https://hub.gowercrowd.com/nows-the-time/ (not free but just $7)   Connect with Sam Wilson  I love helping others place money outside of traditional investments that both diversify a strategy and provide solid predictable returns.   Facebook: https://www.facebook.com/HowtoscaleCRE/ LinkedIn: https://www.linkedin.com/in/samwilsonhowtoscalecre/ Email me → sam@brickeninvestmentgroup.com SUBSCRIBE and LEAVE A RATING. Listen to How To Scale Commercial Real Estate Investing with Sam Wilson Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-scale-commercial-real-estate/id1539979234 Spotify: https://open.spotify.com/show/4m0NWYzSvznEIjRBFtCgEL?si=e10d8e039b99475f   -----------------------------------------------------------------------------   Want to read the full show notes of the episode? Check it out below: 00:00:00:06 - 00:00:23:11 Adam Gower You and I might use the terms principle preservation, but what you'll discover when you talk to your investors, they won't use that language. They will say, I want to protect my investment. So don't try and be clever and say we're big on principle preservation because no one will understand it. And they're not using that language anyway. We are focused on protecting your investment.   00:00:23:17 - 00:00:34:18 Adam Gower That's the language they use. Use that language back at them and that's how you will animate responses that you want in terms of getting investments.    00:00:34:18 - 00:00:58:18 Sam Wilson Adam Gower is the foremost authority on real estate crowdfunding and has published five books on the industry. Dr. Gower also combines a lifetime of experience and real estate, investment and finance with best of class Digital Marketing Strategy. Adam, welcome to the show.   00:01:02:18 - 00:01:05:06 Adam Gower Thank you for having me. Sam it's a pleasure to be here.   00:01:05:07 - 00:01:15:14 Sam Wilson Absolutely. The pleasure is mine. Adam There are three questions I ask every guest who comes on the show in 90 seconds or less. You tell me, where did you start? Where are you now and how did you get there?   00:01:16:00 - 00:01:46:20 Adam Gower I started pulling wires for an electrician in Southern California in 1982, and that's how I started crawling around in basements and attics with dust mites and spiders. But from there, I started raising capital from Japanese investors for multifamily ground up developments in San Diego. I ended up in Japan actually heading up Universal Studios, real estate development across Asia Pacific.   00:01:46:20 - 00:02:14:22 Adam Gower I was president of that division and in 2012 when the Jobs Act passed, coincidently I was doing some seed and angel investing actually in startups, and that's how I learned the language of digital marketing. And from there, I have built the actually the all modesty side, the foremost marketing agency for sponsors raising capital online.   00:02:15:10 - 00:02:34:02 Sam Wilson That sounds I mean, I got, like, a really colorful lot. I can't speak today. Colorful career. It's good. That's a problem here. When we're on a podcast and I'm on my own mouth to work. But it sounds like a really colorful career all the way. Not not the 2012 till now has it been, but it almost sounds like a shift. You know, one side of the business and then something completely new. Is that is that a fair summary there?   00:02:39:15 - 00:04:42:08 Adam Gower It sure is. I actually some you know, I went through the savings and loan crisis. I was when it hit. I was in my mid-twenties, mid to late twenties. And on paper I had I was a multimillionaire. I mean, I'd invested in all the deals that I was working on and considered myself to be very wealthy and successful and and the bottom fell out and I lost everything. I really went to zero. I actually went into that. It was worse than zero. Wow. And so that was my first experience of why this time it is different is nonsensical. I think about how this time is different. And then the second go around, after I finished at the studios running their real estate and Asia Pacific was the global. Oh my goodness me. Sorry, was the global financial crisis of 2007. And I had been lucky enough to sell my entire portfolio in oh seven. So I got out, I was cash rich, no legacy issues, and I was brought into a major bank to help them clean that balance sheet. And during that period, I saw hundreds, if not thousands of commercial real estate or the commercial loans collateralized by commercial real estate developments and value added, I mean, you name it, that had all gone bad.And so I saw the way that everything that was the second time I saw how stuff can go bad. And so I just it kind of made me gun shy, to be quite honest with you. And I just decided to become a somebody that produces the shovels for the miners. So I produced that. Yeah. Outside the gold miners, only very few made money consistently in the long run. But the guys that built the shovels, they're the ones that you still talk about today. And so that's what I'm doing, although I do do some investing as well, just to be clear.   00:04:42:22 - 00:05:09:07 Sam Wilson Right, that is. I love that. And yeah, I can only imagine, you know, having narrowly escaped because you're one of the few in the oh seven, oh eight or nine crisis that walked away with your shirt on. Certainly, I would say 95% of the guests that have come on lost the talk about that lost a pile of money in that period. Yeah. So you get out of that, that's actually very lucrative.   00:05:09:09 - 00:05:32:19 Adam Gower That was actually a very lucrative period for me. I'm sure what I was doing was transacting for both the bank and then subsequently for Colony Capital, who are one of the biggest private equity funds in the world at that time. Right. Real estate price, actually. And my job was to manage these last large portfolios of non-performing loans and to sell them, right? And so I made a lot of friends because I was helping people to buy distressed deals at discounted prices.   00:05:40:22 - 00:06:03:05 Sam Wilson Right. Right. Yeah, absolutely. Absolutely. That's that sounds right. And we could probably spend the entire show focused on that. But I really want to hear what birthed your idea. Okay. You're going to sell shovels. You're going to. But this is this is kind of a left turn with a brand new set of people you're working alongside of. How did that come to pass?   00:06:04:10 - 00:07:03:12 Adam Gower Yeah, it's funny. I was actually telling one of my sons this yesterday that sometimes know you got a passion for something, but you don't really know where it's headed. Hmm. And the same was true. And I learned speak Japanese. People ask me, What are you going to do with us? Well, I'll figure that out when I speak it, right? When I got my Ph.D., people ask me what you're going to do with that. I've got I don't know. I'm going to get it and then I'll figure out how to use it. And the same is true of digital marketing. I actually started we were we bought a house up on the Central Coast and I was commuting back and forth from L.A., actually from Beverly Hills. So we had a house there. We had one on the Central Coast. And so spending a lot of time in the car and I figured, you know, I'm going to learn. I got I suddenly got this Ph.D. I want to do a podcast. So I started listening to how to do a podcast podcast. And I didn't really know where anything was going to lead.   00:07:03:18 - 00:07:04:08 Sam Wilson Sure.   00:07:04:08 - 00:08:45:11 Adam Gower But I learned how to produce a podcast, how to edit audio, how to build a website, how to create an email list, how to market analyst. And it started to snowball. I suddenly started finding that there were people coming to me that I didn't know, who knew who I was, who thought I was the bee's knees, because there was always the, you know, the few people as well. And I'm like anything at all that I have to say. But I then spoke to one of my friends who was a major sponsor, and I said, Hey, listen, I can do I can build a machine for you that attracts investors based on the models that I've developed for myself. Why don't you give me a shot? And he said, Well, have you ever done it before for a sponsor? And I said, No. And he said, Oh, I give ourselves. So he was my first client. And since then, if I can just wrap up, since then we've developed by far the most advanced digital marketing systems for sponsors in the industry. Nobody comes close and our clients manage over 35 billion, have over 35 billion of AOL and have probably raised and I say this now cautiously, I know they've raised at least 100 million because I have them on video saying that. But I don't have on video what they've really raised. And that is probably in excess of $1,000,000,000 in real estate equity capital. So we've we that's how we grew really was not really knowing what direction we were in and just going with the market and serving our clients basically what they need. Yeah.   00:08:45:20 - 00:09:04:11 Sam Wilson How, how much of what you do is just constantly in flux. I feel like there's this, this constant moving thing of like even, you know, I have a somebody that works for me, can't think of what our title is at the moment. Golly, I told you, I can't speak and I can't think. It's a tough day here.   00:09:04:11 - 00:09:12:12 Adam Gower On the show. So drink that does it. You know, some that's the problem. The only problem with that is I never know if it's too much or too little.   00:09:13:17 - 00:09:22:12 Sam Wilson Well, that that would be an electrolyte drink here today several of those and maybe that's maybe that's what's wrong the salts off in my head. No, but.   00:09:22:17 - 00:13:42:19 Adam Gower I think I can answer your question. I know what you're asking. And at my my drink of choice is heavy caffeine in the morning. So I'm hyper amped. So you ask me about, you know, what, what kind of variables or how how does the industry evolve? There are two ways that it does that basically. Sure. That are tech technology variances that are constantly changing, are constantly being upgraded, constantly. There are new opportunities to, you know, for tech platforms and techniques to exploit to maximize your performance. And we stay on top of all of those. We have a large network of developers who we work with. We have an inner circle, we share ideas, we explore everything, we test everything on the gold crowd dot com website. And if it works, we roll it out as clients, so we stay ahead that way. But if you are not a tech person, there is another profoundly important flux in the market that happens all the time, sometimes with much bigger impacts. And funnily enough, some this is what you and I touched on in our pre podcast chat and that's is the language of communication. So you have to as a kind of basic, basic rule, you need to be communicating with your network at least once a month. We did an investor sentiment survey at the end of last year and you got to be sending out newsletters at least once a month. And if you're if you've got deals that you're trying to raise money for, if you're sending out newsletters, if you're doing paid advertising, it really doesn't matter. Or you're on social media, LinkedIn or Twitter or Facebook. It doesn't really matter what the medium is that you're using to communicate, you have to be tuned in to what investors primary concern is today and now. So you can use the approach language to draw them into your ecosystem, into your network. And I will tell you that at the beginning of 2022, just to underscore this, I'll give you some very specific counsel now on this. At the beginning of 2022, you could still be talking about earning passive income and building wealth long term. And it's like falling off a log raising money since interest rates have gone up since the Russian invasion of of the Ukraine, since cap rates are going up, prices are coming down, the stock market has fallen, inflation is eating away at savings. Home prices are coming down, investors are feeling less wealthy and they are migrating to a principle preservation investment strategy. They are primarily focused on not losing money. So you have to use language that encourages your investors to understand that you are taking a defensive posture with your investing today. Explain how you're doing that and that's how you're going to draw them in. So, by the way, there is a second form of a second type, second language pattern that's working, particularly well at the moment. And that's, again, something that we talked about this on the live podcast, remarkably as hesitant as investors are today, and I'm talking about passive investors, our accredited investors to invest in deals. They can always be in, motivated to unlock their wallets when they think they are getting a bargain. So if you have distressed deals, if you're able to find a deal that has some kind of distress component, the seller's forced to sell for some reason, whatever the story is of the deal, particularly if it's some kind of forced exit that has yielded a better the market price, that is the kind of language that you want to be using in your marketing because that is how you will activate an investor base that is otherwise sitting passively waiting for opportunities like that.   00:13:43:23 - 00:14:11:15 Sam Wilson I like I like that a lot that you've hit on some really I think valuable things there. And when you said the primary concern today, I wrote the question how so? You've hit on a lot of things. I think that investors are thinking, are there other ways that or other mediums or channels that you're using that kind of let investors tell you what it is that their primary concerns are as well to kind of help craft that?   00:14:12:19 - 00:17:23:21 Adam Gower That's a really good question. So as a digital so what we do with our clients is we encourage them to communicate, as I mentioned to you regularly. Yeah, that means no less than once a month, right? Periodically. It's actually really useful for you to conduct a survey. Just conducts a survey sent out an email. You know, if you're doing a monthly or weekly or biweekly newsletter that goes out to all your investors. Yeah, every six months or so. Whatever you want to know the answers, what's going on, conduct a survey and say, well, no newsletter. In fact, says another Pro-tip in the subject line, which is what people drives people. To open the emails, use the subject line. I have a small favor to ask. Everybody opens those emails, but that's just the coolest thing. So I have a small favor to ask. We like to set them up. We've sat them out with Google Surveys or SurveyMonkey. I like SurveyMonkey because they provide you some nice analytics. Afterwards, you pay for a month, like on Dropbox to get more than 100 it some functionality, it's worth it. Just send out a survey to your investors and ask them. Actually ask them I want strong. But here's the thing to be really careful of when you do it. When you build a survey, make sure that the questions you ask elicit answers that are actionable. Don't ask questions that are like, okay, interesting, but what can we do with these answers? You can't do it. So think ahead. If we get a set of answers to this question, how will we use those answers? So, for example, one thing that you could ask is, oh, and also trying to use multiple choice. So what's driving your investment decision at the moment? What's your biggest concern is inflation? Is it wall is a politics is just ask a series and then always include a other option that somebody can fill out. So that's that's another kind of pro-tip it's just helps people move through faster and then always also include an open ended at least one open ended answer that doesn't have a checkbox, right? So whatever. It's I mean, just pick one question like that and then gather those answers and that's they will tell you. The other thing is that once you get those answers from your prospects or from your list, use their language. So, for example, you and I might use the terms principle preservation, but what you'll discover when you talk to your investors, they won't use that language. They will say, I want to protect my investment, so don't try and be clever and say we're big on principle preservation because no one will understand it and they're not using that language anyway. We are focused on protecting your investment. That's the language they use. Use that language back at them and that's how you will animate responses that you want in terms of getting investments.   00:17:24:12 - 00:17:42:16 Sam Wilson That that's really sound, sound advice because we do we get lost in our own little world of phrases and, you know, acronyms and all this stuff. And then, you know, the everyday investor, they need their care and they just get confused by it and they're like, okay, this is this is stupid. And they just stop.   00:17:42:16 - 00:17:53:21 Adam Gower Well, you know what they say don't that they say that if you want if you want to impress people, use fancy language. If you want to raise money, dumb it down. You know how to use fancy language.   00:17:55:05 - 00:18:08:11 Sam Wilson I like that a lot. So you've built this platform, you've mastered digital marketing on the capital raising side of things. I think, if I'm not mistaken, you've written, what would you say, five books on the dot.   00:18:08:11 - 00:18:17:09 Adam Gower I think five now have five at least. Yeah. Five maybe six six actually. But five, five about commercial real estate investing.   00:18:17:15 - 00:18:46:08 Sam Wilson That that is really, really interesting. I want to get your thoughts on really where we are in the economy. I know you've mentioned, you know, talking about how investors appetites have changed, how raising money maybe a year and a half ago was like falling off a log. Things are slowing down. You mentioned earlier you just you kind of chuckled when you heard you said when they say the phrase this time is different and you kind of just laugh at them a little bit like you're a bunch of idiots was kind of what the summary laugh is, what I, what I heard there. So give me kind of your thoughts on those three things I just threw out, if you don't mind.   00:18:51:11 - 00:22:03:06 Adam Gower Yeah, okay. I'm not sure if I can remember all of them, but there are a couple of things. So you asked what's going on in the market, by the way, just to come back to this this time is different. I didn't laugh. I actually cried in 1989 when the market collapsed or 99, 89, 90. I actually believed what everyone was saying about this time is different. The San Diego was in San Diego. The economy is booming. People are migrating here. Prices are going up. This time is different. Real estate prices are never going to come down. I really believed it. So it was a hard shock when I realized, no, actually things do come down and they come down hard when they do. So just to correct that now I know there's no such thing as this time is different. That's a whole different story. Two things you asked about. So what's going on in the market at the moment? So you mentioned that your listeners primarily are professional real estate investors, people who are raising money like capital raises, looking for capital to to, you know, to finance the deals. So there's two things going on. First of all, you've got a lot of distress. I don't care what anybody says. Everybody is starting to sweat bullets about interest rates, resets and debt and interest caps expiring. That's there's a lot of stress out there in the market. And so the first thing that that's sponsors needs to be thinking about is risk rescue capital, maybe putting in some equity to try to push down that leverage if your banks will allow you to do that, because they're going to want you to start paying down debt before they'll refinance it. And it's going to be very costly money as well. So you are going to need equity, end of story, right? Probably in Q3. Q4 is one, it's going to really hurt. And the second thing is opportunities. The flip side of that is people that are, you know, sponsors who have who are new to the game, who have figured out how to do multifamily investing from, you know, an online education program or something within the last ten years. They're going to lose a lot of assets and those assets are going to be considered distressed. They will sell at below market. They will, but they're going to be tricky to unwrap as well, especially if you're buying notes. But what it does speak to his opportunity to buy at below market period of wealth transfer both of these events or both of these factors in the economy require capital. You have to have equity capital and the best people to get that from today is individual investors, not institutions, not family offices. Everyone's on the sidelines, individual investors that your best alternative source for equity capital, both to save your own deals, buy it through recaps and also to capitalize on deal flow when distressed deals start coming down the pipe.   00:22:04:00 - 00:22:52:22 Sam Wilson Yeah, that's it. I mean, that goes back to your own personal experience in the 0708 period of being cash rich and seeing opportunity when it presented itself at that point in time. And it sounds like you think that's kind of where we're heading again, which I couldn't disagree with you on that front by by any stretch. This has been absolutely fascinating. I've learned so much from you today from the digital marketing standpoint, from just how you your your experience both in commercial real estate and then also master digital marketing, talking about things that investors are concerned about today, how to discover what our investors are concerned about today and how to speak to that. So many things here to learn from Adam. Certainly appreciate you coming on the show today. If our listeners want to get in touch with you or learn more about you, what is the best way to do that?   00:22:53:15 - 00:23:22:23 Adam Gower Thanks for asking, Sam. So really the best way is just to go to the website Gallup crowd dot com that's gio we are crowd galore. Crowd Dotcom. There are over a million words of content on sites and totally everything you need. There's all kinds of free courses and and training and sign up for the newsletter we have a newsletter, goes out every Wednesday covers the real estate syndication industry is free can always unsubscribe, but that's the best way to find me.   00:23:23:12 - 00:23:26:22 Sam Wilson Adam, thank you again so much for coming on the show today. I certainly appreciate it.   00:23:28:09 - 00:23:30:13 Adam Gower Thanks for having me, Sam. It's been a real pleasure.   00:23:30:13 - 00:23:51:23 Sam Wilson Hey, thanks for listening to the How to Scale Commercial Real Estate Podcast. If you can do me a favor and subscribe and leave us a review on Apple Podcasts, Spotify, Google Podcasts, whatever platform it is you use to listen. If you can do that for us, that would be a fantastic help to the show. It helps us both attract new listeners as well as rank higher on those directories. So appreciate you listening. Thanks so much and hope to catch you on the next episode.

#TWIMshow - This Week in Marketing
[Ep127] - Do Robots Meta Tags Affect Search Rankings?

#TWIMshow - This Week in Marketing

Play Episode Listen Later Sep 26, 2022 16:27


1. Twitter Shares How Its Recommendation Engine Work -Twitter is experimenting with new ways to recommend content in user feeds, in order to show you more of what you might like, and ideally, keep you active in the app for longer.Twitter has provided a new overview of how it adds recommended tweets into user feeds, while it's also launched a new experiment to give users more control over such. Per Twitter:“If you've ever seen a Tweet you enjoyed from someone you didn't follow, you've probably seen a recommendation. Think of them as personalized suggestions that are shown to you based on actions you take on Twitter. The content we recommend to you is informed by actions you take on Twitter, also known as signals. Signals can include things like interests you've told us about, Topics you follow, Tweets you engage with, and even Tweets people in your network like. Based on these signals and more, we'll show you content we think you'll be interested in”2. TikTok Launches Comment Downvotes To All Users - TikTok has announced that it's rolling out comment downvotes for all users, as a means to flag inappropriate responses to video clips. TikTok's ‘Thumbs Down' comment downvote option will be displayed at the far right of each comment, providing a quick and easy way for users to tag such, in order to help TikTok identify negative behaviors in the app.Unlike Reddit, dislike counts will not be public. Their sole purpose on TikTok is to help TikTok's moderation team get on top of negative trends, as it gets  flagged by TikTokers.Downvoted comments will be displayed to TikTok mods in ascending order, based on total downvote activity across the app, which will then enable them to them wade through the list and pick up on rising negative trends, providing another way to detect and address such in their process.This can provide protections against targeted attacks on people or opinions based on alternative motivations. For example, bad actors might try to use this feature as a means to downvote conflicting political opinions into oblivion, but as the downvotes themselves don't impact public display, and are only an indicator for TikTok's moderation team, that's less likely to become an issue. It'll be interesting to see how TikTok will decide to police user generated content in the future.3. TikTok Expands Descriptions Length To 2,200 Characters - TikTok is giving creators more opportunities to optimize their content for search and is expanding the length of descriptions from 300 characters to 2,200 characters. In addition to making content more searchable, TikTok says it uses text in the description to decide which videos to recommend to users. Writing detailed descriptions can make videos more discoverable in traditional search engines and TikTok. In July 2022, Google Google Senior Vice President Prabhakar Raghavan publicly acknowledged that TikTok and Instagram are the preferred search engines for a sizeable amount of young people.FYI: Google indexes TikTok videos and shows it in search results.4. Google Survey Is Shutting Down - Google announced that it's shutting down market research product Google Surveys. The service will be unavailable after November 1, and users will have another month to download historical data. Google hints at plans to repackage the service and offer it to customers through Google Ads.5. Google Ads Self-Upgrade Tool Rolling Out For Local Campaigns - Google has announced that it has begun rolling out the self-upgrade tool for Local campaigns to Performance Max. As a reminder, back in July 222, Google Ads announced that Google will start the process of automatically "upgrading" accounts to Performance Max for Local campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers. Google mentioned that "if your campaigns are not eligible for the self-upgrade tool and you are not notified about an automatic upgrade, then your Local campaigns will not be upgraded to Performance Max until 2023. If your campaigns have access to the self-upgrade tool and do not auto-upgrade by the end of September, you will continue to have access to the self-upgrade tool until auto-upgrade resumes in 2023. This will ensure you do not see any campaign disruption during the busy holiday season. We strongly recommend using the tool to upgrade your campaigns as soon as you can to get a head start on the holiday season"You can read more about the upgrade tool here.6. Google Ads ‘Smart Bidding' Can Not Guarantee Conversions - Google does not guarantee clicks will lead to conversions. Ginny Marvin of Google Ads wrote in her tweet "Smart Bidding takes many signals into account to bid based on the predicted conversion opportunity, but every click won't convert & looking at one click is usually not informative." 7. Can Soft Penalty Be The Cause Of A Ranking Drop After A Google Search Core Update? - A Google penalty is a punishment against a website whose content conflicts with the marketing practices enforced by Google. This penalty can come as a result of an update to Google's ranking algorithm, or a manual review that suggests a web page used "black hat" SEO tactics. In a recent Google Office Hangouts, a question was asked about whether ranking losses from a Core Update result in a soft penalty for a website. A soft penalty has been a term used in the SEO (search engine optimisation) industry for over 22 years, but it doesn't actually exist – and there's no half-penalty either. The only penalty from Google is a manual action – you can check if your website has had a manual action by visiting the respective section in Google Search Console. Ranking drops aren't always related to a penalty on your website. They can be caused by: Content-related issues Google's algorithms improving to give better search queries  Website quality issues  Competitors having content that is better than that on your website Google recommends that you review and follow its general guidelines for content to help improve your website's performance in search results. For example, you can look at competitors to see why your content isn't doing as well and then improve your own content to help boost its performance. Another factor to look at is making sure that your website has the best user experience, as this now a ranking factor for Google. Looking at improving your page load times, for example, can help to improve your performance and will make sure that visitors to your site have a better experience. Your website should be one of the biggest generators of new business, and harnessing the power of search engines can help to increase awareness of your business and, ultimately, get more sales and leads. Get in touch and have a chat with our team to see how marketANDgrow might be able to help grow your business.8. Semrush Partners With Wix - Wix has partnered with Semrush, allowing Wix users to access Semrush's global database of more than 21 billion keywords directly through the dashboard to find relevant terms and phrases.This will give Wix users insights that can help them improve search rankings and identify which keywords to target. This integration is offered at no added charge to Wix users, though a paid Semrush membership will allow you to do more with it. Furthermore, Wix users can access metrics like search intent and keyword difficulty from Semrush's SEO toolkit. Semrush integration is now available to all Wix users in English.The cheapest Semrush plan is $120/month. And the cheapest Wix plan is $16. So theoretically, you can pay Wix $16/month and use Semrush data.  9. Do Robots Meta Tags Affect Search Rankings? - Websites use robots meta tags to customize the appearance of search snippets. “If a site does not have a robots meta tag, does this affect the ranking negatively?”  The short answer is no; robots meta tags aren't ranking signals. The longer answer is they can influence click-through rate. Robots meta tags are worth using when you're unhappy with how Google displays your pages in search results. Google's John Mueller answer on robots meta  tags:“We talk about some of these SEO elements so often that it's easy to assume that they're required. In this case, no. A meta robots tag is not required for ranking. The robots meta tag can specify how a specific page should be shown in search, or if it shouldn't be shown at all. This meta tag is only necessary if you want to change the default appearance of a page in the search results. For example, if you want to limit how long the snippet can be, then you can use the max snippet robot meta tag. If you don't have any preferences regarding how a page is to be shown in search then not having a robots meta tag on a page at all is also perfectly fine. If you're curious about the options, I'd check out our documentation on both the robots meta tags as well as on other tags that Google supports.”For more information about the robots meta tags Google supports, see the official help page.

Biznesninja
70: Jak dobrze badać potrzeby klienta?

Biznesninja

Play Episode Listen Later Mar 31, 2022 110:37


Jak dobrze badać potrzeby klienta? Na to pytanie odpowiada mi Marek Jankowski, autor podcastu "Mała Wielka Firma", kursu online "Podcast Pro" oraz właściciel czasopisma branżowego "Branża Dziecięca".W tym odcinku usłyszysz m.in.:- Kogo badać, jeśli nie masz jeszcze żadnych klientów?- Gdzie szukać Twojej grupy docelowej?- Jakie pytania wybrać do rozmów 1 na 1, a jakie do ankiety?- Jak zmotywować właściwe osoby do wypełniania ankiety?- Jak przeprowadzić rozmowę, aby wyciągnąć najbardziej wartościowe informacje?- Jakich niestandardowych narzędzi możesz użyć do skonstruowania skutecznej ankiety?- Co ma wspólnego Mastermind z badaniem rynku?- Czego możesz się dowiedzieć googlując?- Co Marek zrobi, kiedy wyłączą Facebooka i Instagram?Linki do odcinka:- Odcinek 2 z Markiem Jankowskim - Jak rekrutować najfajniejszych gości do wywiadu https://www.lidiakrawczyk.com/jak-rekrutowac-najfajniejszych-gosci-do-wywiadu-2/- Odcinek 34 z Markiem Jankowskim - Jak zbudować markę specjalisty https://www.lidiakrawczyk.com/skad-czerpac-wiedze-biznesowa/- David Brown - Wojny Biznesowe - https://onepress.pl/ksiazki/wojny-biznesowe-opowiesci-o-rywalizacji-najslynniejszych-marek-na-swiecie-david-brown,e_25ix.htm#format/- Rob Fitzpatrick: "Write Useful Books" - https://www.amazon.com/Write-Useful-Books-recommendable-nonfiction-ebook/- Google Surveys - https://surveys.google.com/- Google Forms (darmowe narzędzie do tworzenia ankiet) - https://docs.google.com/forms- Ryan Levesque "Ask" - https://www.amazon.com/Ask-Counterintuitive-Discover-Customers-Business/dp/1939447720- narzędzie do budowania quizów: https://smartquizbuilder.com/- narzędzie AnswerThePublic https://answerthepublic.com/- narzędzie AnswerSocrates https://answersocrates.com/- Akademia Biznesninja - szczegóły i zapisy: https://www.lidiakrawczyk.com/akademia-biznesninja/

9to5Google Daily
Google surveys Wear OS owners on satisfaction levels, Play Store gains chart mover icons, plus more

9to5Google Daily

Play Episode Listen Later Jan 19, 2021 6:26


Listen to a short-form recap or roundup of all the top 9to5Google stories of the previous 24 hours. 9to5Google Daily is available on Spotify,Google Podcasts, Amazon, iTunes and Apple’s Podcasts app, Stitcher, or through our dedicated RSS feed for Pocket Casts and other podcast players. New episodes of 9to5Google Daily are recorded every weekday. Subscribe to our podcast in Google Podcasts or your favorite podcast player to guarantee new episodes are delivered as soon as they’re available. Why not add the 9to5Google Daily to your Google Assistant Routine for a quick morning update? Learn how to add us directly to your Assistant Routines right here. Follow Damien: Damien Wilde Stories discussed in this episode: Google survey asks smartwatch owners how satisfied they are with Wear OS The Google Play Store adds icons to show chart position changes Samsung SmartThings is now available on Android Auto [Update] [Update: Rolling out] Google Maps making streets, nature much more detailed Pocket Casts is up for sale nearly three years after acquisition by public radio consortium Drop us a line at gtips@9to5g.com. You can also rate us in Google Podcasts, Spotify, Apple Podcasts or recommend us in Pocket Casts to help more people discover the show!

Note To Future Me
How To Keep Your Podcast Topic Fresh

Note To Future Me

Play Episode Listen Later Jul 21, 2020 2:54


Fresh content is key in running a successful podcast. Your listeners want to hear more of you.  Plus, new content helps attract new listeners who don't yet know how great you are! Podcast block is real, and can plague even the most chatty podcasters. This is day 21 of my 31 Day Podcast Challenge When you're stuck and can't think of what to include in your next podcast, try one of these ideas. Set Up Google Alerts What is a Google Alert? Essentially it's an email you will receive whenever something you're interested in is being talked about online. Once you've set up an alert, Google will monitor the web for new content related to that topic. Then they'll create a digest of all the latest links mentioning it and email it to you so you can read more about that topic. Here's how to set one up: First, head over to here: https://www.google.com/alerts In the box at the top of the page, you'll then enter the topic you want to follow After you have chosen your topic, click the “Show Options” button for additional settings like how often you'll get notifications, the types of websites you'll see, your language, the region of the world you want alerts from, and how many results you'll receive. From there, just add an email address to send the alerts to. Then, click “Create Alert” and the alerts will begin coming to your email automatically. Ask Your Audience What do your listeners want to hear from you? Ask them! Use the platforms and methods where you engage the most with your listeners — your website, email, LinkedIn, IG, FB, Twitter.  Ask your listeners what's on their mind. To ensure you'll get helpful responses, keep your call for questions focused. Use easy tools like Google Surveys, SurveyMonkey, Doodle.   You can use https://www.easypolls.net/?utm_source=zapier.com&utm_medium=referral&utm_campaign=zapier (EasyPolls) to quickly embed polls on your website. Or for a free stand-alone poll you can link to, Poll Junkie (Web) is one of the better poll apps for creating free polls without an account  From there, you're sure to get at least one — but probably several — excellent topics that will not only keep you talking, but will be meeting the needs of your audience. Rework Old Content Sometimes your best place to look for content ideas is your back catalog.  Look back over old episodes you've recorded or old blog posts you've written. Have you learned anything new since you originally created the podcast or blog post? Or expand on the topic in a new episode. Recorded in Studio C at https://my.captivate.fm/www.channel511.com (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at https://my.captivate.fm/www.circle270media.com (Circle270Media Podcast Consultants). With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to https://my.captivate.fm/www.notetofutureme.com (www.notetofutureme.com) and scroll down to my booking calendar. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast. www.circle270media.com www.notetofutureme.com Me - Brett Johnson LinkedIn - bretthjohnson FB - circle270media Twitter - circle270media I want to thank ArchesAudio dot com for the music you're hearing. They provide audio to podcasters for free as long as you give them some accreditation in verbally in your podcast as well on the show podcast...

INFLUENCE: Entrepreneurs and Executives Heather Havenwood Chief Sexy Boss™
Local Business Lead Gen, the Right Way with Brian J Greenberg

INFLUENCE: Entrepreneurs and Executives Heather Havenwood Chief Sexy Boss™

Play Episode Listen Later Apr 24, 2020 29:29


Hi Leaders,  In this interview, Brian Greenberg, shares how he not only has a successful Insurance Agency, but is also a genius when it comes to generating leads for small local businesses.  He shares his tips and tricks on how he is now creating and selling leads in the financial services business, through PR and reviews.  Here are two resources he suggests:  https://headlines.sharethrough.com/ (https://headlines.sharethrough.com/) and Google Surveys  https://goascribe.com/documents/google-surveys-a-beginners-guide.html (https://goascribe.com/documents/google-surveys-a-beginners-guide.html) Enjoy! Heather Havenwood brianjgreenberg.com (http://brianjgreenberg.com/thewin) HeatherHavenwood.com (http://heatherhavenwood.com/) Brian J. Greenberg, aka The Salesman Who Doesn't Sell, has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers. Brian is the founder and president of True Blue Life Insurance, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. Brian also runs e-commerce websites at Touchfree Concepts and Wholesale Janitorial Supply. Support this podcast

pr right way greenberg local business lead gen insurance agency heather havenwood brian greenberg brian j greenberg google surveys true blue life insurance touchfree concepts
マーケターズライフハック - marketersLifeHack
036_Webでパネル調査を安価に行う - GoogleサーベイとGoogleフォームは何が違うのか

マーケターズライフハック - marketersLifeHack

Play Episode Listen Later Jan 29, 2019 13:24


2016年から話題になっているGoogleサーベイですが、いまだに紹介されている記事なども多くなさそう。というわけで、GoogleサーベイとGoogleフォーム、何が違って、どんなツールなのかを解説してみました。 ■Google サーベイ - ようこそ https://surveys.google.com/warm-welcome 有料。日本語あり。 ■サクッと回答、サクッと集計!Google Surveysでwebマーケがめっちゃ楽になる | Ledge.ai出張所 | Web担当者Forum https://webtan.impress.co.jp/e/2017/05/10/25675 難易度:普通 マーケターズライフハックへのお便りはこちら https://goo.gl/forms/Meo2Dozq1nDA6s8b2 MarketersLifeHack(公式) http://justcast.herokuapp.com/shows/miyazaki-nitagai-marketerslifehack/audioposts

Marketing School - Digital Marketing and Online Marketing Tips
Why Google Analytics is Useless Without This...  | Ep. #730

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Jul 31, 2018 5:57


In episode #730, Eric and Neil discuss why Google Analytics is useless without this one thing. Tune in to hear what you might be missing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Google Analytics is Useless Without This... [00:42] Eric doesn’t always buy a product or service when he visits websites. [01:05] Google Analytics will never tell you why someone left your site without buying. [01:15] GA provides quantitative data. [01:20] Qualitative data is more elusive. [02:07] Go to your lowest hanging fruit first. [02:50] Affiliate marketers struggle because they operate in a vacuum. [03:08] Qualaroo, SurveyMonkey, Google Surveys are great ways to get qualitative data. [03:38] 30 or more responses will serve as enough data to be actionable. [04:15] User Testing and Usability Hub are great tools. [04:37] Make sure the person testing is your ideal customer, otherwise, the data won’t matter. [05:16] That’s it for today! [05:22] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
Why Google Analytics is Useless Without This...  | Ep. #730

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Jul 31, 2018 5:57


In episode #730, Eric and Neil discuss why Google Analytics is useless without this one thing. Tune in to hear what you might be missing. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: Why Google Analytics is Useless Without This... [00:42] Eric doesn't always buy a product or service when he visits websites. [01:05] Google Analytics will never tell you why someone left your site without buying. [01:15] GA provides quantitative data. [01:20] Qualitative data is more elusive. [02:07] Go to your lowest hanging fruit first. [02:50] Affiliate marketers struggle because they operate in a vacuum. [03:08] Qualaroo, SurveyMonkey, Google Surveys are great ways to get qualitative data. [03:38] 30 or more responses will serve as enough data to be actionable. [04:15] User Testing and Usability Hub are great tools. [04:37] Make sure the person testing is your ideal customer, otherwise, the data won't matter. [05:16] That's it for today! [05:22] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
560: The Salesman Who Doesn’t Sell: Rank, Convert and Tweak Your Traffic Through Smart Content Marketing Strategies with Brian Greenberg

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Jun 25, 2018 29:23


Brian J. Greenberg has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses, collected over 10,000 reviews and testimonials from customers, been named one of the most creative people in financial services, and has been called The Salesman Who Doesn't Sell. As a multi-faceted entrepreneur, Brian believes in building integrity into everything he does, operating a business for the long term with a strong reputation, and a commitment to exceptional customer service. Brian is the founder and president of True Blue Life Insurance, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. Brian also runs e-commerce websites at Touchfree Concepts and Wholesale Janitorial Supply. Resources Brian J. Greenberg (official site) The Salesman Who Doesn't Sell: A Marketing Guide for Making Money While You Sleep (book) User Testing (test user experiences) iWriter (hire a writer) Google Surveys (create surveys and get results)

Crowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded
CFU 110 - Developing Creative Networking, Being a Unique Entrepreneur, and Making Impactful Friends Feat. Sol Orwell

Crowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded

Play Episode Listen Later Feb 16, 2018 48:54


Few entrepreneurs are as unique, engaging, and great at creative networking as Sol Orwell, founder of nutrition advice empire Examine.com. He is also the creator of websites garnering over 200,000 visitors per day and a fanatic chocolate chip cookie enthusiast. On the first official Crowdfunding Uncut episode for 2018, Khierstyn interviews Sol and asks him key questions about his successful empire, why he thought to connect his love of cookies with creative networking events, and his top advice for entrepreneurs who want to do things a little differently. Their conversation will leave you intrigued, laughing, and wanting more so don’t miss this episode. The success story behind Sol’s Examine.com nutrition advice empire What started with a desire to know the facts behind nutrition supplements morphed into an independent analysis company with the sole goal of “reading the research, making sense of it, and putting it online.” From being the sole creator of the company to now being a consensus-building leader and visionary, Sol has built the most trustworthy source for accurate information on supplements - minus any hype, agenda, or ulterior motives. Khierstyn uncovers the human story behind a website giant, and it’s a story sure to inspire. You don’t want to miss it. How Sol’s Examine.com team thoughtfully engages with their market and the most underrated feedback tool on the market Sol’s current position as a leader of Examine.com allows him to have a clear picture of what works (and what doesn’t) when his team connects with their audience. By empowering his employees to do what needs to be done, he can watch them successfully interact with visitors via email and actual phone conversations - a rare phenomenon in today’s digital world. By trusting their niche market and the quality feedback they received over the years, they were able to organically grow into new market segments. They utilized Google Surveys, one of the most versatile and user-friendly tools on the market, to connect with what their audience was actually looking for. He found that if you expose your company’s personality more, people are more likely to engage with your content and communication. Be sure to listen to this episode for more of his stellar advice. What do cookies, creative networking, and ridiculous amounts of fun all have in common? When Sol grew tired of predictable coffee networking meetups, he wanted to create an exciting new way to bring people together. That’s when #CookieLife was born. Rather than buying someone a simple cup of coffee, Sol started inviting people to try the "world's best chocolate chip cookie" with him. In just two years the idea moved from a small Toronto chocolate chip cookie shop to $30,000 fundraising and networking events. Khierstyn talks with Sol about how he discovered that people will come together for any reason that’s new and engaging. By simply encouraging people to follow their own unique passions, he has set a new standard for how people develop a comprehensive personal brand - rather than focusing only on one aspect of themselves. To hear more about #CookieLife, how it gives back to communities, and its expansive reach, give this episode a listen. Sol’s best advice for having clear career end-goals, making influential friends, and living the lifestyle YOU want Being an entrepreneur should be about a few key ideas: intentionally create lifestyle freedom, give back while creating an impact, and pair fun with passionate hard work. In his interview with Khierstyn, Sol explains that there’s no single “right way” to build your career and that you shouldn’t forget to enjoy the steps along the way. When trying to create a network of influential friends, Sol recommends “Actually do something interesting - you don’t connect over business strategies you connect over personal interests.” One of his best pieces of advice is, “Do things that personally drive you forward, and don’t be afraid to let go of a project once it solves the problem you set out to eliminate.” To hear about Sol’s top 3 career tips, you’ll have to check out this episode of Crowdfunding Uncut. Outline of This Episode [0:53] Khierstyn introduces her guest for this episode, Sol Orwell [4:00] Sol tells his story of he got started as an entrepreneur [8:11] Sol’s current role in Examine.com, and how he empowers his employees [10:30] How Sol expanded Examine beyond one supplement line, and how his team engages with their customers [17:52] The number one thing Sol did with Examine.com that led to its success [19:32] How Sol connected ridiculous fun, chocolate chip cookies, and networking [26:07] The place that #CookieLife has in Sol’s personal and professional universe [28:49] Going beyond the product launch for your company and why planning 3 years in advance is insane [32:02] Khierstyn asks Sol how he illuminated his career end-goals [34:58] Sol’s 3 best habits for making influential friends and a solid network [43:23] The best notebook Sol relies on to capture his ideas Resources & People Mentioned SPONSOR: Gadget Flow - get your project in front of over 25 million people per month and receive 10% off your service with code “Uncut10” Sol’s #CookieLife networking movement ARTICLE: “A Young Entrepreneur's Passion For Hacking His Diet Sparks A Seven-Figure Business” by Elaine Pofeldt, Forbes ARTICLE: “How to Build a Million-Dollar, One-Person Business – Case Studies from The 4-Hour Workweek” by Tim Ferris, featuring Sol Orwell Sol’s go-to notebooks Connect with Sol Visit Sol’s website and join his email list Connect with Sol on LinkedIn Follow Sol on Twitter Follow Sol on Facebook Connect With Khierstyn www.CrowdfundingUncut.com On Twitter: @KhierstynRoss On Facebook On LinkedIn

AskAlyka
What Happens When Google Comes to Visit? - Episode 13

AskAlyka

Play Episode Listen Later Oct 24, 2017 12:27


Today's topic is really exciting, earlier this week Google paid us a visit to #AlykaHQ. We got a sneaky look into their new and most exciting digital marketing features. In this episode we’re telling you all about them and how you can use these features practically for your business. Have a listen and see how we score each feature out of 10 in terms of how important we think they are to your business. Enjoy! (01:11) Google My Business (03:34) Content Creation (05:30)YouTube Director (07:41) Data (10:35) Google Surveys You can check out these google features in the links below. Google My Business Listings Listed GMB businesses can now post updates on their listing. Think about a menu change, special promotion etc Link: https://www.google.com/business/how-it-works/posts/ Google My Business: Mobile Site With Google My Business, you can create a simple website that looks great in under ten minutes. It’s completely free, and easy to create and edit from your computer and phone Link: https://www.google.com/business/how-it-works/website/ Content Creation New measurement and targeting in AdWords now allows targeting based on users searches, and the ability to follow video watchers in search. Brands will be asking for more of this targeting and measurement to be integrated into video campaigns Link: https://www.youtube.com/yt/advertise/make-video-ads.html Data Analytics The Google Analytics Suite combines enterprise analytics, tagging, site optimization, data visualization, market research, attribution, and audience management into a powerful measurement solution for your business Link: https://www.google.com/analytics/360-suite/#?modal_active=none Data Google Surveys Consistent audience research typically reserved for very large companies alone. Google Surveys allow you deploy quick, up to ten question, surveys to gain market intelligence Link: https://www.google.com/analytics/surveys/ If you have any questions, please hit us up on any of the following: www.facebook.com/Alykadigital/ www.instagram.com/alykadigital/ www.linkedin.com/in/zion-ong-40942817/ perth@alyka.com.au

Marketing School - Digital Marketing and Online Marketing Tips
How to Validate Your Business Idea for Under $100 | Ep. #136

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Dec 14, 2016 8:28


In Episode #136, Eric and Neil list and explain the different ways you can validate your business idea for less than $100. Validating your business idea does NOT have to be expensive and these two experts will give you the tools you need to confirm that your idea is a great one. Time Stamped Show Notes: 00:27 – Today’s topic: How to Validate Your Business Idea for Under $100 00:35 – Tim Ferris’ validation on the 4-Hour Work Week on Google AdWords costed $50 01:09 – Use tools like Google Surveys and Survata 01:36 – Post an ad in Craigslist 02:43 – Use surveys in person or in video to get feedback 02:56 – Keep trying to get the best results 03:31 – Check Reddit and Quora 04:37 – Go to the INC5000 list and see what other companies are doing 05:13 – Look for companies in the same industry as yours 06:11 – Research the problems companies in your industry are trying to solve 06:30 – Look at Amazon and Ebay, if you’re selling consumer products 06:43 – Check Flippa and FE International to see what new online businesses are being sold 07:01 – Look at your market using Google Trends 07:48 – Use the Keyword Tool, Google Suggest and Google Keyword Planner to figure out search volume 08:00 – That’s it for today’s episode! 3 Key Points: Use online tools available to you to find that validation. Talk to people about your business idea and gauge their responses. Look at the companies in your industry and find out what problems they’re trying to solve today. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
How to Validate Your Business Idea for Under $100 | Ep. #136

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Dec 14, 2016 8:28


In Episode #136, Eric and Neil list and explain the different ways you can validate your business idea for less than $100. Validating your business idea does NOT have to be expensive and these two experts will give you the tools you need to confirm that your idea is a great one. Time Stamped Show Notes: 00:27 – Today's topic: How to Validate Your Business Idea for Under $100 00:35 – Tim Ferris' validation on the 4-Hour Work Week on Google AdWords costed $50 01:09 – Use tools like Google Surveys and Survata 01:36 – Post an ad in Craigslist 02:43 – Use surveys in person or in video to get feedback 02:56 – Keep trying to get the best results 03:31 – Check Reddit and Quora 04:37 – Go to the INC5000 list and see what other companies are doing 05:13 – Look for companies in the same industry as yours 06:11 – Research the problems companies in your industry are trying to solve 06:30 – Look at Amazon and Ebay, if you're selling consumer products 06:43 – Check Flippa and FE International to see what new online businesses are being sold 07:01 – Look at your market using Google Trends 07:48 – Use the Keyword Tool, Google Suggest and Google Keyword Planner to figure out search volume 08:00 – That's it for today's episode! 3 Key Points: Use online tools available to you to find that validation. Talk to people about your business idea and gauge their responses. Look at the companies in your industry and find out what problems they're trying to solve today. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu