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12 episodes with brian greenberg
3 episodes with brian greenberg
2 episodes with brian greenberg
2 episodes with brian greenberg
2 episodes with brian greenberg
In this episode of Leaders in Medical Billing, host Chanie Gluck sits down with Brian Greenberg, a highly experienced M&A and strategic advisor in the Revenue Cycle Management (RCM) space. With 25+ years of experience and over 150 deals closed, Brian breaks down what makes a medical billing company attractive to buyers, how to increase your company's value, and how to prepare for a successful exit. Brian shares trends in the Mergers & Acquisitions market in 2025 and how private equity is reshaping the healthcare landscape. You'll learn about what Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) range attracts top buyers and how client concentration and contracts affect your valuation. This episode also delves into how technology can boost your multiple and why specialization in niche markets matters more than ever If you've ever asked, “What is my medical billing company worth?”—this episode is for you. Learn more about Greenberg Advisors on their website: https://greenberg-advisors.com/ Sponsored by 4D Global, empowering medical billing companies through offshore staffing, automation, AI and technology.
Mary Anne Clancy discusses the Credit for Life Fair; Brian Greenberg and Penny Lazarus of the Newburyport Choral Society
As the cost of housing development continues to increase across the Bay Area, the homeless community also continues to grow. Additional pressure from the pandemic has only amplified the need. Dr. Brian Greenberg from Life Moves, a non-profit providing interim housing and supportive services for homeless families and individuals, shares his observations on the immediate need to scale these services and program resources.
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Dr. Greenberg received a BA degree from the University of Pennsylvania, his medical degree from University of Florida, and completed his residency in Pediatrics and Fellowship in Allergy and Clinical Immunology from the University of California, Los Angeles. As a Pediatrician in practice for over twenty years he knows firsthand how hard it can be to run a successful medical practice. As if declining reimbursement isn't enough, costs keep going up with no end in sight. Dr. Greenberg started MPPG to save money not only for his medical practice, but those of his colleagues as well! MEDICAL PRACTICE PURCHASING GROUP (MPPG) was founded in 2004 by Dr. Brian Greenberg, a Pediatrician and Allergist in Agoura Hills and Tarzana, California in order to help physicians with the high cost of medical practice. https://mppg.net/ ----------------------------------- “Dr. Sharon Mclaughlin is board certified plastic surgeon. She is founder of the Female Physician Entrepreneurs Network and Business Program where she empowers women physicians by helping them turn their idea into profitable businesses so that they can have the freedom to live their best life. She is also the founder of Mind Lull, which helps others slow down by providing tools and journals which help small business owners improve their focus and have more fulfillment. Her latest book, Thriving After Burnout, is a compilation of stories from women physicians who share tips and strategies on what helped them during burnout. Thriving After Burnout Thriving After Burnout: A Compilation of Real Stories and Strategies to Reduce Female Physician Burnout For women physicians https://fpestrong.com You can find Dr Mclaughlin's planners here Journal and Business Planner For Entrepreneurs and Small Business Owners: Intention and Gratitude Journal For Entrepreneurs Her website https://sharonmackconsuting,.com You can reach her at sharon@sharonmackconsulting.com Social Media Instagram https://www.instagram.com/sharonmclaughlinmd/ Tik Tok https://www.tiktok.com/@sharonmclaughlinmd Linkedin https://www.linkedin.com/in/sharonmclaughlinmd/ Facebook Female Physician Entrepreneurs Group Female Physician Entrepreneurs | Facebook #medicalpractice #privatepractice #physicianmom #physicianentrepreneur #medicaleconomy
Dr. Greenberg received a BA degree from the University of Pennsylvania, his medical degree from University of Florida, and completed his residency in Pediatrics and Fellowship in Allergy and Clinical Immunology from the University of California, Los Angeles. As a Pediatrician in practice for over twenty years he knows firsthand how hard it can be to run a successful medical practice. As if declining reimbursement isn't enough, costs keep going up with no end in sight. Dr. Greenberg started MPPG to save money not only for his medical practice, but those of his colleagues as well! MEDICAL PRACTICE PURCHASING GROUP (MPPG) was founded in 2004 by Dr. Brian Greenberg, a Pediatrician and Allergist in Agoura Hills and Tarzana, California in order to help physicians with the high cost of medical practice. https://mppg.net/ ----------------------------------- “Dr. Sharon Mclaughlin is board certified plastic surgeon. She is founder of the Female Physician Entrepreneurs Network and Business Program where she empowers women physicians by helping them turn their idea into profitable businesses so that they can have the freedom to live their best life. She is also the founder of Mind Lull, which helps others slow down by providing tools and journals which help small business owners improve their focus and have more fulfillment. Her latest book, Thriving After Burnout, is a compilation of stories from women physicians who share tips and strategies on what helped them during burnout. Thriving After Burnout Thriving After Burnout: A Compilation of Real Stories and Strategies to Reduce Female Physician Burnout For women physicians https://fpestrong.com You can find Dr Mclaughlin's planners here Journal and Business Planner For Entrepreneurs and Small Business Owners: Intention and Gratitude Journal For Entrepreneurs Her website https://sharonmackconsuting,.com You can reach her at sharon@sharonmackconsulting.com Social Media Instagram https://www.instagram.com/sharonmclaughlinmd/ Tik Tok https://www.tiktok.com/@sharonmclaughlinmd Linkedin https://www.linkedin.com/in/sharonmclaughlinmd/ Facebook Female Physician Entrepreneurs Group Female Physician Entrepreneurs | Facebook #medicalpractice #privatepractice #physicianmom #physicianentrepreneur #medicaleconomy
Over the past year, we have seen substantial investments in healthcare made by non-traditional health care providers such as CVS, Walgreens and Amazon and others as they position themselves as strong participants in healthcare delivery. Last year, 2022, was one of the highest years for health care deal-making with private equity investing considerable resources into technology, physician services and analytics. How will these new deals impact the health care industry? In this episode of Value-Based Care Insights, Daniel J. Marino sat down with Brian Greenberg and Zach Eisenberg from Greenberg Advisors, to discuss trends and “hotspots” of investments in health care. --- Send in a voice message: https://podcasters.spotify.com/pod/show/lumina-health-partners/message
Over the past year, we have seen substantial investments in health care made by non-traditional health care providers such as CVS, Walgreens and Amazon and others as they position themselves as strong participants in healthcare delivery. As a record-breaking year for health care deal-making, private equity firms invested considerable resources into health care technology (HCIT), revenue cycle management (RCM) and related vendors to hospitals, health systems and physician groups. How will these new deals impact the health care industry and the quality of patient care? And which services and solutions offer the greatest opportunities for future investment? On this episode Daniel J. Marino sat down with Brian Greenberg and Zach Eisenberg from Greenberg Advisors, a health care investment bank specializing in RCM and HCIT transactions, to discuss trends and “hotspots” of investments in health care. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio.” Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
Dr. Greenberg received a BA degree from the University of Pennsylvania, his medical degree from University of Florida, and completed his residency in Pediatrics and Fellowship in Allergy and Clinical Immunology from the University of California, Los Angeles. As a Pediatrician in practice for over twenty years he knows firsthand how hard it can be to run a successful medical practice. As if declining reimbursement isn't enough, costs keep going up with no end in sight. Dr. Greenberg started MPPG to save money not only for his medical practice, but those of his colleagues as well! MEDICAL PRACTICE PURCHASING GROUP (MPPG) was founded in 2004 by Dr. Brian Greenberg, a Pediatrician and Allergist in Agoura Hills and Tarzana, California in order to help physicians with the high cost of medical practice. https://mppg.net/ ----------------------------------- “Dr. Sharon Mclaughlin is board certified plastic surgeon. She is founder of the Female Physician Entrepreneurs Network and Business Program where she empowers women physicians by helping them turn their idea into profitable businesses so that they can have the freedom to live their best life. She is also the founder of Mind Lull, which helps others slow down by providing tools and journals which help small business owners improve their focus and have more fulfillment. Her latest book, Thriving After Burnout, is a compilation of stories from women physicians who share tips and strategies on what helped them during burnout. Thriving After Burnout Thriving After Burnout: A Compilation of Real Stories and Strategies to Reduce Female Physician Burnout For women physicians https://fpestrong.com You can find Dr Mclaughlin's planners here Journal and Business Planner For Entrepreneurs and Small Business Owners: Intention and Gratitude Journal For Entrepreneurs Her website https://sharonmackconsuting,.com You can reach her at sharon@sharonmackconsulting.com Social Media Instagram https://www.instagram.com/sharonmclaughlinmd/ Tik Tok https://www.tiktok.com/@sharonmclaughlinmd Linkedin https://www.linkedin.com/in/sharonmclaughlinmd/ Facebook Female Physician Entrepreneurs Group Female Physician Entrepreneurs | Facebook #medicalpractice #privatepractice #physicianmom #physicianentrepreneur #medicaleconomy
Dr. Greenberg received a BA degree from the University of Pennsylvania, his medical degree from University of Florida, and completed his residency in Pediatrics and Fellowship in Allergy and Clinical Immunology from the University of California, Los Angeles. As a Pediatrician in practice for over twenty years he knows firsthand how hard it can be to run a successful medical practice. As if declining reimbursement isn't enough, costs keep going up with no end in sight. Dr. Greenberg started MPPG to save money not only for his medical practice, but those of his colleagues as well! MEDICAL PRACTICE PURCHASING GROUP (MPPG) was founded in 2004 by Dr. Brian Greenberg, a Pediatrician and Allergist in Agoura Hills and Tarzana, California in order to help physicians with the high cost of medical practice. https://mppg.net/ ----------------------------------- “Dr. Sharon Mclaughlin is board certified plastic surgeon. She is founder of the Female Physician Entrepreneurs Network and Business Program where she empowers women physicians by helping them turn their idea into profitable businesses so that they can have the freedom to live their best life. She is also the founder of Mind Lull, which helps others slow down by providing tools and journals which help small business owners improve their focus and have more fulfillment. Her latest book, Thriving After Burnout, is a compilation of stories from women physicians who share tips and strategies on what helped them during burnout. Thriving After Burnout Thriving After Burnout: A Compilation of Real Stories and Strategies to Reduce Female Physician Burnout For women physicians https://fpestrong.com You can find Dr Mclaughlin's planners here Journal and Business Planner For Entrepreneurs and Small Business Owners: Intention and Gratitude Journal For Entrepreneurs Her website https://sharonmackconsuting,.com You can reach her at sharon@sharonmackconsulting.com Social Media Instagram https://www.instagram.com/sharonmclaughlinmd/ Tik Tok https://www.tiktok.com/@sharonmclaughlinmd Linkedin https://www.linkedin.com/in/sharonmclaughlinmd/ Facebook Female Physician Entrepreneurs Group Female Physician Entrepreneurs | Facebook #medicalpractice #privatepractice #physicianmom #physicianentrepreneur #medicaleconomy
Dr. Greenberg, in medical practice since 1991, received a BA degree from the University of Pennsylvania, his medical degree from University of Florida, and completed his residency in Pediatrics and Fellowship in Allergy and Clinical Immunology from the University of California, Los Angeles. As a Pediatrician in practice for over twenty years he knows firsthand how hard it can be to run a successful medical practice. As if declining reimbursement isn't enough, costs keep going up with no end in sight. Dr. Greenberg started MPPG to save money not only for his medical practice, but those of his colleagues as well! MEDICAL PRACTICE PURCHASING GROUP (MPPG) was founded in 2004 by Dr. Brian Greenberg, a Pediatrician and Allergist in Agoura Hills and Tarzana, California in order to help physicians with the high cost of medical practice. https://mppg.net/ ----------------------------------- “Dr. Sharon Mclaughlin is board certified plastic surgeon. She is founder of the Female Physician Entrepreneurs Network and Business Program where she empowers women physicians by helping them turn their idea into profitable businesses so that they can have the freedom to live their best life. She is also the founder of Mind Lull, which helps others slow down by providing tools and journals which help small business owners improve their focus and have more fulfillment. Her latest book, Thriving After Burnout, is a compilation of stories from women physicians who share tips and strategies on what helped them during burnout. Thriving After Burnout Thriving After Burnout: A Compilation of Real Stories and Strategies to Reduce Female Physician Burnout For women physicians https://fpestrong.com You can find Dr Mclaughlin's planners here Journal and Business Planner For Entrepreneurs and Small Business Owners: Intention and Gratitude Journal For Entrepreneurs Her website https://sharonmackconsuting,.com You can reach her at sharon@sharonmackconsulting.com Social Media Instagram https://www.instagram.com/sharonmclaughlinmd/ Tik Tok https://www.tiktok.com/@sharonmclaughlinmd Linkedin https://www.linkedin.com/in/sharonmclaughlinmd/ Facebook Female Physician Entrepreneurs Group Female Physician Entrepreneurs | Facebook #medicalpractice #privatepractice #physicianmom #physicianentrepreneur #medicaleconomy
Dr. Greenberg, in medical practice since 1991, received a BA degree from the University of Pennsylvania, his medical degree from University of Florida, and completed his residency in Pediatrics and Fellowship in Allergy and Clinical Immunology from the University of California, Los Angeles. As a Pediatrician in practice for over twenty years he knows firsthand how hard it can be to run a successful medical practice. As if declining reimbursement isn't enough, costs keep going up with no end in sight. Dr. Greenberg started MPPG to save money not only for his medical practice, but those of his colleagues as well! MEDICAL PRACTICE PURCHASING GROUP (MPPG) was founded in 2004 by Dr. Brian Greenberg, a Pediatrician and Allergist in Agoura Hills and Tarzana, California in order to help physicians with the high cost of medical practice. https://mppg.net/ ----------------------------------- “Dr. Sharon Mclaughlin is board certified plastic surgeon. She is founder of the Female Physician Entrepreneurs Network and Business Program where she empowers women physicians by helping them turn their idea into profitable businesses so that they can have the freedom to live their best life. She is also the founder of Mind Lull, which helps others slow down by providing tools and journals which help small business owners improve their focus and have more fulfillment. Her latest book, Thriving After Burnout, is a compilation of stories from women physicians who share tips and strategies on what helped them during burnout. Thriving After Burnout Thriving After Burnout: A Compilation of Real Stories and Strategies to Reduce Female Physician Burnout For women physicians https://fpestrong.com You can find Dr Mclaughlin's planners here Journal and Business Planner For Entrepreneurs and Small Business Owners: Intention and Gratitude Journal For Entrepreneurs Her website https://sharonmackconsuting,.com You can reach her at sharon@sharonmackconsulting.com Social Media Instagram https://www.instagram.com/sharonmclaughlinmd/ Tik Tok https://www.tiktok.com/@sharonmclaughlinmd Linkedin https://www.linkedin.com/in/sharonmclaughlinmd/ Facebook Female Physician Entrepreneurs Group Female Physician Entrepreneurs | Facebook #medicalpractice #privatepractice #physicianmom #physicianentrepreneur #medicaleconomy
Dr. Greenberg received a BA degree from the University of Pennsylvania, his medical degree from University of Florida, and completed his residency in Pediatrics and Fellowship in Allergy and Clinical Immunology from the University of California, Los Angeles. As a Pediatrician in practice for over twenty years he knows firsthand how hard it can be to run a successful medical practice. As if declining reimbursement isn't enough, costs keep going up with no end in sight. Dr. Greenberg started MPPG to save money not only for his medical practice but those of his colleagues as well! MEDICAL PRACTICE PURCHASING GROUP (MPPG) was founded in 2004 by Dr. Brian Greenberg, a Pediatrician and Allergist in Agoura Hills and Tarzana, California in order to help physicians with the high cost of medical practice. https://mppg.net/ ----------------------------------- “Dr. Sharon Mclaughlin is board certified plastic surgeon. She is founder of the Female Physician Entrepreneurs Network and Business Program where she empowers women physicians by helping them turn their idea into profitable businesses so that they can have the freedom to live their best life. She is also the founder of Mind Lull, which helps others slow down by providing tools and journals which help small business owners improve their focus and have more fulfillment. Her latest book, Thriving After Burnout, is a compilation of stories from women physicians who share tips and strategies on what helped them during burnout. Thriving After Burnout Thriving After Burnout: A Compilation of Real Stories and Strategies to Reduce Female Physician Burnout For women physicians https://fpestrong.com You can find Dr Mclaughlin's planners here Journal and Business Planner For Entrepreneurs and Small Business Owners: Intention and Gratitude Journal For Entrepreneurs Her website https://sharonmackconsuting,.com You can reach her at sharon@sharonmackconsulting.com Social Media Instagram https://www.instagram.com/sharonmclaughlinmd/ Tik Tok https://www.tiktok.com/@sharonmclaughlinmd Linkedin https://www.linkedin.com/in/sharonmclaughlinmd/ Facebook Female Physician Entrepreneurs Group Female Physician Entrepreneurs | Facebook #medicalpractice #privatepractice #physicianmom #physicianentrepreneur #medicaleconomy
Dr. Greenberg received a BA degree from the University of Pennsylvania, his medical degree from University of Florida, and completed his residency in Pediatrics and Fellowship in Allergy and Clinical Immunology from the University of California, Los Angeles. As a Pediatrician in practice for over twenty years he knows firsthand how hard it can be to run a successful medical practice. As if declining reimbursement isn't enough, costs keep going up with no end in sight. Dr. Greenberg started MPPG to save money not only for his medical practice but those of his colleagues as well! MEDICAL PRACTICE PURCHASING GROUP (MPPG) was founded in 2004 by Dr. Brian Greenberg, a Pediatrician and Allergist in Agoura Hills and Tarzana, California in order to help physicians with the high cost of medical practice. https://mppg.net/ ----------------------------------- “Dr. Sharon Mclaughlin is board certified plastic surgeon. She is founder of the Female Physician Entrepreneurs Network and Business Program where she empowers women physicians by helping them turn their idea into profitable businesses so that they can have the freedom to live their best life. She is also the founder of Mind Lull, which helps others slow down by providing tools and journals which help small business owners improve their focus and have more fulfillment. Her latest book, Thriving After Burnout, is a compilation of stories from women physicians who share tips and strategies on what helped them during burnout. Thriving After Burnout Thriving After Burnout: A Compilation of Real Stories and Strategies to Reduce Female Physician Burnout For women physicians https://fpestrong.com You can find Dr Mclaughlin's planners here Journal and Business Planner For Entrepreneurs and Small Business Owners: Intention and Gratitude Journal For Entrepreneurs Her website https://sharonmackconsuting,.com You can reach her at sharon@sharonmackconsulting.com Social Media Instagram https://www.instagram.com/sharonmclaughlinmd/ Tik Tok https://www.tiktok.com/@sharonmclaughlinmd Linkedin https://www.linkedin.com/in/sharonmclaughlinmd/ Facebook Female Physician Entrepreneurs Group Female Physician Entrepreneurs | Facebook #medicalpractice #privatepractice #physicianmom #physicianentrepreneur #medicaleconomy
Dr. Greenberg, in medical practice since 1991, received a BA degree from the University of Pennsylvania, his medical degree from University of Florida, and completed his residency in Pediatrics and Fellowship in Allergy and Clinical Immunology from the University of California, Los Angeles. As a Pediatrician in practice for over twenty years he knows firsthand how hard it can be to run a successful medical practice. As if declining reimbursement isn't enough, costs keep going up with no end in sight. Dr. Greenberg started MPPG to save money not only for his medical practice, but those of his colleagues as well! MEDICAL PRACTICE PURCHASING GROUP (MPPG) was founded in 2004 by Dr. Brian Greenberg, a Pediatrician and Allergist in Agoura Hills and Tarzana, California in order to help physicians with the high cost of medical practice. https://mppg.net/ ----------------------------------- “Dr. Sharon Mclaughlin is board certified plastic surgeon. She is founder of the Female Physician Entrepreneurs Network and Business Program where she empowers women physicians by helping them turn their idea into profitable businesses so that they can have the freedom to live their best life. She is also the founder of Mind Lull, which helps others slow down by providing tools and journals which help small business owners improve their focus and have more fulfillment. Her latest book, Thriving After Burnout, is a compilation of stories from women physicians who share tips and strategies on what helped them during burnout. Thriving After Burnout Thriving After Burnout: A Compilation of Real Stories and Strategies to Reduce Female Physician Burnout For women physicians https://fpestrong.com You can find Dr Mclaughlin's planners here Journal and Business Planner For Entrepreneurs and Small Business Owners: Intention and Gratitude Journal For Entrepreneurs Her website https://sharonmackconsuting,.com You can reach her at sharon@sharonmackconsulting.com Social Media Instagram https://www.instagram.com/sharonmclaughlinmd/ Tik Tok https://www.tiktok.com/@sharonmclaughlinmd Linkedin https://www.linkedin.com/in/sharonmclaughlinmd/ Facebook Female Physician Entrepreneurs Group Female Physician Entrepreneurs | Facebook #womenphysician #physicianmotivation #physiciansuccess #physicianmom #physicianentrepreneur #medicaleconomy
Dr. Greenberg, in medical practice since 1991, received a BA degree from the University of Pennsylvania, his medical degree from University of Florida, and completed his residency in Pediatrics and Fellowship in Allergy and Clinical Immunology from the University of California, Los Angeles. As a Pediatrician in practice for over twenty years he knows firsthand how hard it can be to run a successful medical practice. As if declining reimbursement isn't enough, costs keep going up with no end in sight. Dr. Greenberg started MPPG to save money not only for his medical practice, but those of his colleagues as well! MEDICAL PRACTICE PURCHASING GROUP (MPPG) was founded in 2004 by Dr. Brian Greenberg, a Pediatrician and Allergist in Agoura Hills and Tarzana, California in order to help physicians with the high cost of medical practice. https://mppg.net/ ----------------------------------- “Dr. Sharon Mclaughlin is board certified plastic surgeon. She is founder of the Female Physician Entrepreneurs Network and Business Program where she empowers women physicians by helping them turn their idea into profitable businesses so that they can have the freedom to live their best life. She is also the founder of Mind Lull, which helps others slow down by providing tools and journals which help small business owners improve their focus and have more fulfillment. Her latest book, Thriving After Burnout, is a compilation of stories from women physicians who share tips and strategies on what helped them during burnout. Thriving After Burnout Thriving After Burnout: A Compilation of Real Stories and Strategies to Reduce Female Physician Burnout For women physicians https://fpestrong.com You can find Dr Mclaughlin's planners here Journal and Business Planner For Entrepreneurs and Small Business Owners: Intention and Gratitude Journal For Entrepreneurs Her website https://sharonmackconsuting,.com You can reach her at sharon@sharonmackconsulting.com Social Media Instagram https://www.instagram.com/sharonmclaughlinmd/ Tik Tok https://www.tiktok.com/@sharonmclaughlinmd Linkedin https://www.linkedin.com/in/sharonmclaughlinmd/ Facebook Female Physician Entrepreneurs Group Female Physician Entrepreneurs | Facebook #womenphysician #physicianmotivation #physiciansuccess #physicianmom #physicianentrepreneur #medicaleconomy
Dr. Greenberg, in medical practice since 1991, received a BA degree from the University of Pennsylvania, his medical degree from the University of Florida, and completed his residency in Pediatrics and Fellowship in Allergy and Clinical Immunology from the University of California, Los Angeles. As a Pediatrician in practice for over twenty years he knows firsthand how hard it can be to run a successful medical practice. As if declining reimbursement isn't enough, costs keep going up with no end in sight. Dr. Greenberg started MPPG to save money not only for his medical practice but those of his colleagues as well! MEDICAL PRACTICE PURCHASING GROUP (MPPG) was founded in 2004 by Dr. Brian Greenberg, a Pediatrician, and Allergist in Agoura Hills and Tarzana, California in order to help physicians with the high cost of medical practice. https://mppg.net/ ----------- Dr. Sharon Mclaughlin is board certified plastic surgeon. She is the founder of the Female Physician Entrepreneurs Network and Business Program where she empowers women physicians by helping them turn their idea into profitable businesses so that they can have the freedom to live their best life. She is also the founder of Mind Lull, which helps others slow down by providing tools and journals which help small business owners improve their focus and have more fulfillment. Her latest book, Thriving After Burnout, is a compilation of stories from women physicians who share tips and strategies on what helped them during burnout. Thriving After Burnout Thriving After Burnout: A Compilation of Real Stories and Strategies to Reduce Female Physician Burnout For women physicians https://fpestrong.com You can find Dr Mclaughlin's planners here Journal and Business Planner For Entrepreneurs and Small Business Owners: Intention and Gratitude Journal For Entrepreneurs Her website https://sharonmackconsuting,.com You can reach her at sharon@sharonmackconsulting.com Social Media Instagram https://www.instagram.com/sharonmclaughlinmd/ Tik Tok https://www.tiktok.com/@sharonmclaughlinmd Linkedin https://www.linkedin.com/in/sharonmclaughlinmd/ Facebook Female Physician Entrepreneurs Group Female Physician Entrepreneurs | Facebook #womenphysician #physicianmotivation #physiciansuccess #physicianmom #physicianentrepreneur
Dr. Greenberg, in medical practice since 1991, received a BA degree from the University of Pennsylvania, his medical degree from the University of Florida, and completed his residency in Pediatrics and Fellowship in Allergy and Clinical Immunology from the University of California, Los Angeles. As a Pediatrician in practice for over twenty years he knows firsthand how hard it can be to run a successful medical practice. As if declining reimbursement isn't enough, costs keep going up with no end in sight. Dr. Greenberg started MPPG to save money not only for his medical practice but those of his colleagues as well! MEDICAL PRACTICE PURCHASING GROUP (MPPG) was founded in 2004 by Dr. Brian Greenberg, a Pediatrician, and Allergist in Agoura Hills and Tarzana, California in order to help physicians with the high cost of medical practice. https://mppg.net/ ----------- Dr. Sharon Mclaughlin is board certified plastic surgeon. She is the founder of the Female Physician Entrepreneurs Network and Business Program where she empowers women physicians by helping them turn their idea into profitable businesses so that they can have the freedom to live their best life. She is also the founder of Mind Lull, which helps others slow down by providing tools and journals which help small business owners improve their focus and have more fulfillment. Her latest book, Thriving After Burnout, is a compilation of stories from women physicians who share tips and strategies on what helped them during burnout. Thriving After Burnout Thriving After Burnout: A Compilation of Real Stories and Strategies to Reduce Female Physician Burnout For women physicians https://fpestrong.com You can find Dr Mclaughlin's planners here Journal and Business Planner For Entrepreneurs and Small Business Owners: Intention and Gratitude Journal For Entrepreneurs Her website https://sharonmackconsuting,.com You can reach her at sharon@sharonmackconsulting.com Social Media Instagram https://www.instagram.com/sharonmclaughlinmd/ Tik Tok https://www.tiktok.com/@sharonmclaughlinmd Linkedin https://www.linkedin.com/in/sharonmclaughlinmd/ Facebook Female Physician Entrepreneurs Group Female Physician Entrepreneurs | Facebook #womenphysician #physicianmotivation #physiciansuccess #physicianmom #physicianentrepreneur
Today we had the pleasure of chatting with Brian Greenberg, Ph.D. Brian is the Vice President of Programs and Services at LiveMoves. He is a licensed psychologist with over 25 years of experience developing and managing behavioral health and housing programs. Prior to his current position, Dr. Greenberg oversaw research and evaluation, adolescent services, and development for 18 years at Walden House. Brian also serves as a clinical consultant for drug treatment programming and has published articles in peer-reviewed journals concerning his work with substance abuse treatment research and housing. He received his undergraduate degree from Ohio State University and his Master's degree and Ph.D. from the California School of Professional Psychology in Berkley, CA.
Forbes reports that 88% of customers read reviews before buying a product or service. On today's show, we discuss the power of obtaining objective reviews from past customers, online reputation management and much more
The Silicon Schools Fund CEO reimagines American education.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Service Business Mastery - Business Tips and Strategies for the Service Industry
How do you change the mind of an entire industry that has branded you in a negative way? Brian Greenberg, CEO of True Blue Life Insurance, believes that leveraging reviews is the key to turning things around. Brian has a license in selling life, health, property, and casualty insurance in all 50 U.S. states. He sits with Tersh Blissett & Josh Crouch and shares how he has managed to come off as the good guy in the industry whose agents get a bad rap. Listen in and learn more as Brian discusses the different strategies to get customers coming to you without ever having to do a sales pitch.
Service Business Mastery - Business Tips and Strategies for the Service Industry
How do you change the mind of an entire industry that has branded you in a negative way? Brian Greenberg, CEO of True Blue Life Insurance, believes that leveraging reviews is the key to turning things around. Brian has a license in selling life, health, property, and casualty insurance in all 50 U.S. states. He sits with Tersh Blissett & Josh Crouch and shares how he has managed to come off as the good guy in the industry whose agents get a bad rap. Listen in and learn more as Brian discusses the different strategies to get customers coming to you without ever having to do a sales pitch.
What changes can be done in the educational system to adapt to being in the 21st century? That is what Brian Greenberg asked himself, and so the Silicon Schools Fund was created. It is a nonprofit organization that supports a new generation of schools and innovative education models, and Brian is here to share what they do, how they do it, and why they do it.Beginning his career dabbling in politics, it was Brian's later experiences working as a teacher that motivated him to want to improve the learning system. Through hard work and a bit of luck, he was able to start a venture fund that supports a new kind of learning. Not all children learn as quickly or as effectively from the traditional education system, and so the Silicon Schools Fund envisions a more personalized learning program that leverages technology and innovation. As it turns out, there were many wealthy investors who found this to be a meaningful and impactful proposition. Since its inception 10 years ago, they now have worked with over 75 schools in California. Brian explains the three types of schools in the American education system, how they select and fund schools, and what it takes for that school to actually open, teach students, and break even. He also talks about the long road ahead to truly make an impact in the way kids are being taught. If you're an entrepreneur who is interested in the education space and seeking advice on how to go about it, you'll want to listen to this episode.Brian's key lessons and quotes from this episode were:“The difference is, whereas venture capitals [are] raising money from limited partners and investing it for profit, we are raising money from limited partners and investing it for social impact.” (11:24)“What if we unlocked this amazing potential of the kids really caring about what they were doing and having a chance to have a little more control over the speed or topics that they were covering?” (23:28)“Anyone who says this will be easy, you should just walk away from them. Anyone who says it's impossible, you should run away from them.” (33:24)“If we don't solve making education more equitable and more effective for everybody, we will never have the kind of society we want.” (33:38)“Get closer to the action, so you can understand what the real problem is, and try to build solutions that matter.” (39:13)In this episode, we also talked about:What led Brian to founding Silicon Schools Fund and the kind of schools they support (3:47)How the Silicon Schools Fund operates (11:11)How they select schools (18:30)Entrepreneurship in the education space (27:26)How Brian sees the world in 10 years if Silicon Schools Fund succeeds (39:36)Support the show (https://www.buymeacoffee.com/impacthustlers)
The following is a conversation between Brian Greenberg, CEO of Silicon Schools Fund, and Denver Frederick, the Host of The Business of Giving. Silicon Schools Fund funds the creation of new schools in the Bay Area that foster innovation and personalization to discover the next generation of schools in America. They have helped to launch or transform over 50 traditional district, charter, and private schools across Northern California in many of the highest-need communities. And here to tell us more about what they do and what's working, it's a pleasure to have with us, Brian Greenberg, the CEO of Silicon Schools Fund.
Brian Greenberg and Cameron Laghaeian argue the point that individually encrypting each entity in a database storing personal information is the only true way to stop ransomware attacks that have exfiltrated data and threaten to release it. While Mr. Backup likes the idea, there was a pretty heated discussion on this episode, because he believes that doing this will roll back all advancements in backup in the last twenty years. Thanks to an olive branch from Cameron, though, they may have come to a hybrid solution that makes both sides happy. This is a great episode with heated discussion and good news for companies trying to protect themselves from ransomware attacks that include exfiltration of data.
Brian Greenberg, PhD, manager of Life Moves, joins host Robert Strock to discuss the current and growing needs among the unsheltered population. Life Moves is the largest comprehensive homelessness program in Northern California. It focuses on providing amenities like private/public showers and toilets along with connecting participants with job opportunities, housing support, and health services. When less expensive housing options have basic privacy, it provides incentives that bring people off of the streets. Organizations like Life Moves work to provide a maximum amount of services at a minimal cost. Greenberg's program works with psychology masters and PhD interns to provide needed mental health services at a fraction of ordinary cost for these mental health services. The program also views people as people. People can go through the program multiple times even if they relapse or make a bad choice. As long as they're trying to move forward in their lives and follow the rules that leave everyone in the community feeling safe, they can continue to work within the Life Moves program. However, expanding affordable housing requires broadening the scope of housing options. Tiny homes, travel trailers, and shipping containers all offer shelter at a more affordable cost. Creating a community for the unsheltered also centers around support from peers, the local community, and law enforcement. There's a great need for society to view the unsheltered as people who need and deserve compassion and opportunities Listen to the episode and find out more at: The Global Bridge Foundation
vitalfield.com Use code SPOONIESUNITE for 20% off On today's episode of The Real Life Show: Living with a Chronic Illness, we have a wonderful conversation with the incredible Brian Greenberg. Brian was diagnosed with Crohn's Disease at only 11 years old. Brian takes us on a journey through his diagnosis, the many surgeries he's had throughout his life, and how he went from bedridden at one point to an Iron Man; running, swimming, and biking his way to health. This episode is truly amazing as we hear all about Brian's story. This episode is filled with inspiration, joy, and laughter that we hope will make you feel just as uplifted as we do. We were so inspired by his journey and determination to take part in these incredibly difficult Iron Man races by taking these small, more manageable steps towards his goals. He was thrilled to find something so awesome to drive him and channel his energy and passion into! He has accomplished so much, and we can't wait for you to get inspired as well.Brian's Website: https://thespoonieironman.com/Brian's Instagram: https://www.instagram.com/spoonieironman/Brian's Facebook: https://www.facebook.com/spoonieironman/Brian's Twitter: https://twitter.com/spoonieironmanSocial Media:https://www.instagram.com/therealspooniesunite/https://www.facebook.com/groups/2443751542368935Our Book “Empowered Self Care”: https://amzn.to/2Q2bUxqMyWellnessHub: https://my-wellness-hub.mn.co/Merch: https://teespring.com/stores/the-real-spoonies-uniteEmail: hello@TheRealSpooniesUnite.comSupport the show (https://www.patreon.com/therealspooniesunite)
How 5-Star Reviews Can Increase Conversion Rates Reviews are a great marketing strategy to increase conversion rates. Have you been using your reviews well? In this episode, let's talk about reviews as a way to increase conversion rates. Brian J. Greenberg, aka The Salesman Who Doesn't Sell, has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers. Brian is the founder and president of True Blue Life Insurance, and Insurist, whose mission is to be transparent, honest, and helpful to their customers without ever bugging or pushing them. Brian also runs e-commerce websites at Touchfree Concepts and Wholesale Janitorial Supply and is the chief marketing officer for Love Fitness and You. Reviews are critical in sales Customers look up companies on the internet and read reviews and complaints before they make they ever make a buying decision. Building a good online reputation is imperative and reviews are the best way to do that. Another method is to list as much information as possible - names of people, their cities, the items they bought, and snippets of their testimonials. If you're giving this information to people for free, a reciprocity effect takes place. The key to getting positive reviews is to ask customers for a review when they are happy. Satisfied customers are more inclined to say good things about the company and the product. They are also more willing to go to the process of sending you their reviews. Leverage your reviews Leverage your reviews and share them with other channels. Include local business listings, use Yelp, Google listings, and others to increase the likelihood of your reviews getting seen by many people. Collect reviews that are genuine and authentic. Happy people want to write reviews that will help others share the joy. The aim is to provide high-quality service in order to keep the customers happy and satisfied. Bad reviews happen but you can change it if you proceed well. Call them and ask for the why and change their perception by making it right. Once they're satisfied, ask them permission to take the review down. “How 5-Star Reviews Can Increase Conversion Rates” episode resources Check out Brian Greenberg on LinkedIn and download his audiobook and book on pdf for free. Speak with Donald directly for more sales talks. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns. Try Pipedrive today for FREE! As a TSE listener, PipeDrive is offering you an EXTEND trial beyond the typical 30 days + 25% off your first three months after trial. Try it today at → https://pipedrive.live/tse use your code: pipedrivetse. This course is brought to you in part by TSE Certified Sales Training Program. It's a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules for free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077. We'd love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to. You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial. Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.
Contact info Brian Greenberg Author of The Salesman Who Doesn’t Sell brian@brianjgreenberg.com http://www.brianjgreenberg.com/ 800-699-4706 Bio: Brian J. Greenberg, aka The Salesman Who Doesn't Sell, has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers. Brian is the founder and president of True Blue Life Insurance, and Quoteplicity, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. Brian also runs e-commerce websites at Touchfree Concepts and Wholesale Janitorial Supply and is the chief marketing officer for Love Fitness and You. Profit From the Inside listeners can download my audiobook and book on pdf for free. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Top Producing Insurance Salesman Who Doesn’t Sell Brian Greenberg, True Blue Life Insurance – The Sharkpreneur podcast with Seth Greene Episode 464 Brian Greenberg Brian J. Greenberg has founded businesses in e-commerce, marketing, and financial services. He has generated over $50 million in revenue from his businesses, collected over 10,000 reviews and testimonials from customers, been named one of the most creative people in financial services, and has been called The Salesman Who Doesn’t Sell. With so much success, Brian decided to teach others, writing The Salesman Who Doesn’t Sell. A Marketing Guide to Selling While You Sleep. Now Brian teaches others through his book, his content and his website. As a multifaceted entrepreneur, Brian believes in building integrity into everything he does, operating a business for the long term with a strong reputation, and a commitment to exceptional customer service. Listen to this informative Sharkpreneur episode with Brian Greenberg about being a top salesperson without selling. Here are some of the beneficial topics covered on this week’s show: ● Why collecting reviews on your website helps with your conversion rates. ● How True Blue Life Insurance has evolved over the years. ● Why life insurance is one of the most competitive businesses out there. ● How people are staying home and buying life insurance during COVID-19. ● Why people should buy term life insurance because it’s uncomplicated. Connect with Brian: https://www.truebluelifeinsurance.com Twitter @greenbergbrian Facebook facebook.com/bjginc LinkedIn linkedin.com/in/brianjaygreenberg Links Mentioned: Download the Free Ebook brianjgreenberg.com/shark Learn more about your ad choices. Visit megaphone.fm/adchoices
My guest on the show today is Brian Greenberg, he's the author of The Salesman Who Doesn't Sell. He's generated over $50million dollars in revenue from his businesses and has over 10000 reviews and testimonials from happy customers. On the show today we're talking all about the power of reviews. You'll learn how to collect more 5 star reviews, we talk about the right and wrong way to get a review. Brian shares the ingredients of great review ( I was surprised by this). We also talked about the biggest mistake businesses make with their reviews and of course we discussed what to do when you get a bad review…I loved Brians system for dealing with negative reviews. Reviews should be a huge part of your marketing arsenal. More and more potential patients are looking at reviews before going to your website and before making an appointment. In todays episode you'll learn how to leverage the power of reviews. Enjoy the show. Thanks for all you do. Keep saving lives Angus Click Here To Get a Free Copy of Brian's Book How to link directly to Leave a Google Business Review. Bio Brian J. Greenberg, aka The Salesman Who Doesn't Sell, has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers. Brian is the founder and president of True Blue Life Insurance, and Quoteplicity, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. Brian also runs e-commerce websites at Touchfree Concepts and Wholesale Janitorial Supply and is the chief marketing officer for Love Fitness and You. Marketing Your Practice listeners can download my audiobook and book on pdf for free. See omnystudio.com/listener for privacy information.
Today’s episode is featuring a recent interview Tom Vander Ark had with Brian Greenberg on creating great schools! Greenberg is an educator, investor, and entrepreneur at the intersection of technology, education, and philanthropy. He is also one of Getting Smart team’s favorite people right now in education! After teaching high school English in L.A., Brian Greenberg was the founding Principal for Leadership Public Schools in the Bay Area. He coached principals for new leaders and served as Chief Academic Officer for Envision Schools. Eight years ago, with support from the Fischer family, Greenberg opened Silicon Schools; a non-profit that has funded the creation of fifty great new Bay Area schools that foster innovation and personalization in the neighborhoods that need them most. With the closure of school buildings, Greenberg observed his schools moving slowly to remote learning. He attributes the smooth transition to well-developed academic programs and strong school cultures. Tune in to learn more about Brian’s work in supporting great new schools as well as his insights about the important role that Silicon Schools play in advancing innovation and equity in education! Key Takeaways: [:10] About today’s episode. [:56] Tom welcomes Brian to the podcast! [1:35] The best and hardest parts of teaching English in Los Angeles. [4:27] The biggest takeaway Brian learned as a teacher. [5:09] Brian’s experience as the founding Principal for Leadership Public Schools. [8:55] Key pieces to a successful principalship. [9:48] Lessons Brian learned from his experience with mentoring principals for new leaders. [12:48] What Brian learned from serving as Chief Academic Officer at Envision Schools. [16:07] How Silicon Schools was opened with the support from the Fischer family. [16:58] The importance of new school development and why it is high-return philanthropy. [20:33] The challenges with taking good schools to greatness and taking okay schools to good. [24:52] What the formula for success looks like for creating new schools. [29:51] Where you want to be on the spectrum of a proven model vs. an innovative model when it comes to creating a new school. [33:48] Key lessons Brian learned when their fifty schools closed due to the COVID-19 pandemic. [41:07] About Brian and Silicon School’s two guidebooks/playbooks; the content they covered and what they were made for. [42:02] The challenges educators face in planning for an uncertain August and September and how they can be solved. [45:38] Tom thanks Brian for all of the incredible work that he does and for joining the podcast! Mentioned in This Episode: Brian Greenberg Silicon Schools Leadership Public Schools Envision Schools The Gates Foundation Teach Like a Champion: 49 Techniques that Put Students on the Path to College, by Doug Lemov Teach Like a Champion 2.0: 62 Techniques that Put Students on the Path to College, by Doug Lemov California Collaborative for Educational Excellence - The Playbooks Getting Smart Podcast Ep. 259: “Eric Tucker on Reopening Schools with Equity in Mind” Get Involved: Check out the blog at GettingSmart.com. Find the Getting Smart Podcast on iTunes, leave a review and subscribe. Is There Somebody You’ve Been Wanting to Learn From or a Topic You’d Like Covered? To get in contact: Email Editor@GettingSmart.com and include ‘Podcast’ in the subject line. The Getting Smart team will be sure to add them to their list!
The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Private Practice
What is a Google Business profile and how do you create and maintain one? Is your practice well-represented online? How do you make the... The post Brian Greenberg Wants You To Enhance your Google Business Profile | PoP 471 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
The CEO of the Silicon Schools Fund, Brian Greenberg, joins Education Next Editor-in-chief Marty West to discuss how schools have transitioned well to distance learning during the Covid-19 pandemic, and others have struggled. Greenberg's post, "What We’ve Learned from Distance Learning, and What it Means for the Future," is available now. https://www.educationnext.org/what-weve-learned-from-distance-learning-what-it-means-for-future-improving-online-education/
Marketing for Creatives Show | Marketing Tips for Creative Entrepreneurs and Small Business Owners
Ep #156: How great it is when people praise you and recommend even if it’s online. When people want to know more about you and your business they simply Google you. And here is where reviews may play a big role in deciding to work with you or not. In this episode, Brian J. Greenberg shares 3 best strategies to get 5-star reviews for your business. You will learn how to get more 5-star reviews and multiply them across the web. We’ll also cover which platforms are more important for getting the reviews and how to use them to get more sales. Brian, aka The Salesman Who Doesn't Sell, has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers. Brian is the founder and president of True Blue Life Insurance, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. You will learn: Brian’s main business in the life instance industry, which is very difficult to market online How Brian used reviews to grow his business How to leverage Better Business Bureau reviews How to use Google Business reviews The details you don’t want to miss when you use Google Business that will help your business to get higher in search What you need to know about E-A-T rating as one significant aspect of Google Business The platforms to collect the reviews on How to encourage customers to leave 5-star reviews review for you How to multiply 5-star reviews on other platforms How to use 5-star reviews to get more sales How to display 5-star reviews on your site Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva
INFLUENCE: Entrepreneurs and Executives Heather Havenwood Chief Sexy Boss™
Hi Leaders, In this interview, Brian Greenberg, shares how he not only has a successful Insurance Agency, but is also a genius when it comes to generating leads for small local businesses. He shares his tips and tricks on how he is now creating and selling leads in the financial services business, through PR and reviews. Here are two resources he suggests: https://headlines.sharethrough.com/ (https://headlines.sharethrough.com/) and Google Surveys https://goascribe.com/documents/google-surveys-a-beginners-guide.html (https://goascribe.com/documents/google-surveys-a-beginners-guide.html) Enjoy! Heather Havenwood brianjgreenberg.com (http://brianjgreenberg.com/thewin) HeatherHavenwood.com (http://heatherhavenwood.com/) Brian J. Greenberg, aka The Salesman Who Doesn't Sell, has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers. Brian is the founder and president of True Blue Life Insurance, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. Brian also runs e-commerce websites at Touchfree Concepts and Wholesale Janitorial Supply. Support this podcast
In this episode, Scott Becker interviews Brian Greenberg. Brian is the CEO of Greenberg Advisors, LLC. Greenberg Advisors, LLC is one of the only investment banks to specialize in Revenue Cycle Management (RCM) and Healthcare IT (HCIT) M&A and Capital transactions. Here, Brian discusses M&A activity in the RCM and HCIT industries, as well as leadership, motivation, and confidentiality.
What's up y'all, We’s havin a WILD time on episode #46! We had a Chief Technology Officer We had a VR gangsta We had NOSHOD’s clownin’ ass! (Noshod may not have won “Cincinnati’s funniest” last month but this dude had us ROLLIN!!) Yo, did you all know that the IT department is becoming a PROFIT center? Brian Greenberg, CTO to some serious companies, broke it down. Most importantly, companies he works for are getting RANSOMED by the cyber-mafia! Instead of paying millions of $’s, hit up cyber-hero Brian to protect yo-self before you wreck yo-self. Y’all see the stock market barely move last week? AND the oil market pretty quiet too? How’s this possible when TWO oil tankers in the Middle East were blown up!? If this was a LEGIT attack, markets would’ve *freaked out.* Instead, I explain how both the markets AND me are suspicious. Bottom line: I don’t think Iran really did this. I don’t think the markets do either. Keep investin, y’all good. What else did we discuss? - Mark Zuck wakes up erryday and puts a chip in the side of his brain - Noshod got a cousin named Raytheon - It’s gettin Impossible to eat an Impossible burger Chillax and enjoy! Amer SHOW HIGHLIGHTS: 02:25- Noshod breaks down Cincinnati comedy competition 04:25- Robert Bozitch - we all got some name drama 07:35- Chris's upcoming movie "Seems" 09:55- Brian Greenberg - CTO rubbing shoulders with CEO's 12:05- Raytheon & United Tech Merger; Noshod's Cousin?? 13:45- A unnamed Muslim guy is one of the biggest US gun supplier to big box stores 17:00- Amer's Airpods are GANGSTA 19:00- How'd stocks stay calm despite serious middle eastern conflict? 23:35- Iran situation super suspicious given we the US have the itchy trigger finger 24:00- Is Bitcoin REALLY anonymous? 25:00- What is ransomware? Are cyber ransoms a REAL thing? 34:05- Noshod tried "Musk" strain of cannabis and it raised his IQ 4 points 39:25- Trade war with China is HUGE; oil tankers and Iran are Trump using them to distract 40:45- Fake beef is what's for dinner; there's a shortage 47:20- Brian has eaten different types of insects while living in Japan 50:25- Beyond Meat stock - Amer recommends to start building a position 53:35- Beyond Meat getting sued for having "meat" in their name 57:15- Firefighters don't eat bacon bc it smells similar to charred skin 58:55- Facebook doubling spending on corporate ad's to improve their reputation; sign of things about to get worse 01:07:35- Facebook's FAKE news 01:13:30- VR Technology: is VR closer to "taking off" ? 01:26:30- Ransom ware - what is this really all about? 01:39:10- Brian breaks down what it's like to be a CTO Connect with Amer and BNOS: Visit the BNOS PODCAST: https://podcasts.apple.com/us/podcast/business-news-and-other-%24/id1438358922?mt=2 Visit the Amer Abdullah BLOG: http://amerabdullah.com/ Like BNOS on Facebook: https://www.facebook.com/businessnewsandothershit Follow BNOS on Twitter: https://twitter.com/theamerabdullah Follow BNOS on Instagram: https://www.instagram.com/theamerabdullah --- Support this podcast: https://anchor.fm/business-news-and-other-sheet/support
Khan Academy founder Sal Khan has observed that the current education system was designed by the Prussians, who hoped to “churn out loyal and tractable citizens who would learn the value of submitting to the authority of parents, teachers, church, and, ultimately, king.” However, Khan further notes that “Today’s world needs a workforce of creative, curious, and self-directed lifelong learners who are capable of conceiving and implementing novel ideas. Unfortunately, this is the type of student that the Prussian model actively suppresses.” Something needs to change. On part 2 of our two-episode discussion about the future of education, our special guests Bridget Rodriguez, Bob Fogel, and Brian Greenberg explore a number of important topics such as: Engaging students in a world of technological distraction Allowing teachers the room to innovate and A/B test with teaching alternatives Building schools to take risks For part 1 of this discussion, click here. Bridget Rodriguez is the Managing Director of the Education Redesign Lab at Harvard Graduate School of Education. Bob Fogel was recently the SVP of Instructional Strategy & MD Learning Science Platforms at McGraw-Hill Education, and is currently the President of Performance Consulting, Inc. Brian Greenberg is the CEO of the Silicon Schools Fund, a $70M venture philanthropy fund in the Bay Area of California.
Khan Academy founder Sal Khan has observed that the current education system was designed by the Prussians, who hoped to “churn out loyal and tractable citizens who would learn the value of submitting to the authority of parents, teachers, church, and, ultimately, king.” However, Khan further notes that “Today’s world needs a workforce of creative, curious, and self-directed lifelong learners who are capable of conceiving and implementing novel ideas. Unfortunately, this is the type of student that the Prussian model actively suppresses.” Something needs to change. On part 2 of our two-episode discussion about the future of education, our special guests Bridget Rodriguez, Bob Fogel, and Brian Greenberg explore a number of important topics such as: Engaging students in a world of technological distraction Allowing teachers the room to innovate and A/B test with teaching alternatives Building schools to take risks For part 1 of this discussion, click here. Bridget Rodriguez is the Managing Director of the Education Redesign Lab at Harvard Graduate School of Education. Bob Fogel was recently the SVP of Instructional Strategy & MD Learning Science Platforms at McGraw-Hill Education, and is currently the President of Performance Consulting, Inc. Brian Greenberg is the CEO of the Silicon Schools Fund, a $70M venture philanthropy fund in the Bay Area of California.
Khan Academy founder Sal Khan has observed that the current education system was designed by the Prussians, who hoped to “churn out loyal and tractable citizens who would learn the value of submitting to the authority of parents, teachers, church, and, ultimately, king.” However, Khan further notes that “Today’s world needs a workforce of creative, curious, and self-directed lifelong learners who are capable of conceiving and implementing novel ideas. Unfortunately, this is the type of student that the Prussian model actively suppresses.” Something needs to change. On part 2 of our two-episode discussion about the future of education, our special guests Bridget Rodriguez, Bob Fogel, and Brian Greenberg explore a number of important topics such as: Engaging students in a world of technological distraction Allowing teachers the room to innovate and A/B test with teaching alternatives Building schools to take risks For part 1 of this discussion, click here. Bridget Rodriguez is the Managing Director of the Education Redesign Lab at Harvard Graduate School of Education. Bob Fogel was recently the SVP of Instructional Strategy & MD Learning Science Platforms at McGraw-Hill Education, and is currently the President of Performance Consulting, Inc. Brian Greenberg is the CEO of the Silicon Schools Fund, a $70M venture philanthropy fund in the Bay Area of California.
Marketing Strategies Revealed in this Episode: The most effective ways to utilize remote teams Collaboration and management tools to use Effective ways to manage a remote team In house vs. outsourcing The downsides to a 100% remote team
According to historian and best-selling author Yuval Noah Harari: “Since we do not know how the job market would look in 2030 or 2040, already today we have no idea what to teach our kids. Most of what they currently learn at school will probably be irrelevant by the time they are forty.” While the problem statement is simple, the answers may be far more complex. The current education system is continually faced with shrinking budgets, increased regulations and scrutiny and, perhaps most significantly, accelerating technology. What will be or should be the role of technology within education? Are students learning the necessary skills to participate, contribute, and engage with an ever-accelerating digital world? Three amazing guests joined this episode of Building Bridges to answer those questions, and more: Bridget Rodriguez is the Managing Director of the Education Redesign Lab at Harvard Graduate School of Education. Bob Fogel was recently the SVP of Instructional Strategy & MD Learning Science Platforms at McGraw-Hill Education, and is currently the President of Performance Consulting, Inc. Brian Greenberg is the CEO of the Silicon Schools Fund, a $70M venture philanthropy fund in the Bay Area of California.
According to historian and best-selling author Yuval Noah Harari: “Since we do not know how the job market would look in 2030 or 2040, already today we have no idea what to teach our kids. Most of what they currently learn at school will probably be irrelevant by the time they are forty.” While the problem statement is simple, the answers may be far more complex. The current education system is continually faced with shrinking budgets, increased regulations and scrutiny and, perhaps most significantly, accelerating technology. What will be or should be the role of technology within education? Are students learning the necessary skills to participate, contribute, and engage with an ever-accelerating digital world? Three amazing guests joined this episode of Building Bridges to answer those questions, and more: Bridget Rodriguez is the Managing Director of the Education Redesign Lab at Harvard Graduate School of Education. Bob Fogel was recently the SVP of Instructional Strategy & MD Learning Science Platforms at McGraw-Hill Education, and is currently the President of Performance Consulting, Inc. Brian Greenberg is the CEO of the Silicon Schools Fund, a $70M venture philanthropy fund in the Bay Area of California.
According to historian and best-selling author Yuval Noah Harari: “Since we do not know how the job market would look in 2030 or 2040, already today we have no idea what to teach our kids. Most of what they currently learn at school will probably be irrelevant by the time they are forty.” While the problem statement is simple, the answers may be far more complex. The current education system is continually faced with shrinking budgets, increased regulations and scrutiny and, perhaps most significantly, accelerating technology. What will be or should be the role of technology within education? Are students learning the necessary skills to participate, contribute, and engage with an ever-accelerating digital world? Three amazing guests joined this episode of Building Bridges to answer those questions, and more: Bridget Rodriguez is the Managing Director of the Education Redesign Lab at Harvard Graduate School of Education. Bob Fogel was recently the SVP of Instructional Strategy & MD Learning Science Platforms at McGraw-Hill Education, and is currently the President of Performance Consulting, Inc. Brian Greenberg is the CEO of the Silicon Schools Fund, a $70M venture philanthropy fund in the Bay Area of California.
Brian J. Greenberg has founded businesses in e-commerce, marketing, and financial services. He has generated over $50 million in revenue from his businesses, collected over 10,000 reviews and testimonials from customers, been named one of the most creative people in financial services, and has been called The Salesman Who Doesn’t Sell. With so much success, Brian decided to teach others, […] The post Discover How to Become a Salesman Who Doesn’t Sell with Brian Greenberg appeared first on Warren Wandling.
On the show this episode I am joined by Brian J. Greenberg who has founded businesses in e-commerce, marketing, and financial services. He has generated over $50 million in revenue from his businesses, collected over 10,000 reviews and testimonials from customers, been named one of the most creative people in financial services, and has been called The Salesman Who Doesn’t Sell. With so much success, Brian decided to teach others, writing The Salesman Who Doesn’t Sell. A Marketing Guide to Selling While You Sleep. Now Brian teaches others through his book, his content and his website.
Brian is a true entrepreneur, has started and ran numerous businesses, all on the backs of good reviews. He’s had over 10,000 great reviews over his career that has helped his businesses grow. Today he’s here to share how we an get a lot of great reviews for our businesses as well. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review! Best Ever Tweet: “I’ve seen businesses have to change everything because of bad reviews” - Brian Greenberg Brian Greenberg Real Estate Background: Has founded businesses in e-commerce, marketing, and financial services. Author of The Salesmen who Doesn’t Sell He has generated over $50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers. Based in Scottsdale, AZ Say hi to him at Sponsored by Stessa - The simple way to track rental property performance. Get dashboard reporting, smarter income and expense tracking and tax-ready financials. Get your free account at
Brian Greenberg is a multifaceted entrepreneur who believes in building integrity into everything he does. He has founded businesses in e-commerce, marketing, and financial services. He has generated over $50 million in revenue from his businesses, collected over 10,000 reviews and testimonials from customers, been named one of the most creative people in financial services, and has been called The Salesman Who Doesn’t Sell. Quotes To Remember: “The first thing is to value it. If you value it, you are much more likely to ask for it.” “It is important to incentify your employees.” “I think that is the first thing you should do - compensate your crews or your employees - then getting your good reviews.” “One of the main things is to always ask.” “Make sure that you let everybody know how important these reviews are.” “You can leverage reviews on your content marketing.” What You’ll Learn: Strategies to Get Organic Customer Reviews and Testimonials Top Ways to Ask Anyone for Reviews Key Things To Do With Your Content Marketing to Boost Reviews Key Links From The Show: Brian’s Site True Blue Life Insurance Recommended Books: Content Marketing Secrets by Marc Guberti Podcast Domination by Marc Guberti The Salesman Who Doesn’t Sell by Brian Greenberg The Four Agreements by Don Miguel Ruiz Getting to Yes by Roger Fisher and William Ury Outliers by Malcolm Gladwell
Forbes reports that 88% of customers read reviews before buying a product or service. On today’s show, we discuss the power of obtaining objective reviews from past customers, online reputation management and much more
How can a small business dominate digital lead gen in the most competitive industry when it comes to online marketing? This week on The Inbound Success Podcast, entrepreneur and author Brian J. Greenberg shares the digital marketing formula he used to take on the giants of the life insurance industry and drive growth for his small insurance startup. Brian has documented his process in his book, "The Salesman Who Doesn't Sell," but you can learn all about them in today's episode. Special Offer for Inbound Success Podcast Listeners: Click here to get your free audio copy of "The Salesman Who Doesn't Sell" Some highlights from our discussion include: The life insurance industry is one of the top four most competitive industries to rank for in Google, but Brian has successfully grown traffic and leads to his website, often outranking major brand name competitors. Inspired by a talk given by Will Reynolds of Seer Interactive, Brian focuses on doing "really company stuff" in his internet marketing (basically, he doesn't try and game the system). He starts by building his website's link profile through high quality back links. Using freelancers he finds through Upwork.com, Brian writes keyword-rich articles that he gets placed on third party websites through his online PR efforts. He then shares those articles by linking to them on his website press page. Brian doesn't mind paying outsourced writers or PR experts because he knows the value of a high quality backlink (which he measures using SEMRush). He has a very thorough process for vetting outsourced writers that he uses to help with content creation. Brian is a contributor to online publications like Entrepreneur and Forbes and those sites have given him very high quality backlinks. He also writes long form answers on Quora and has found that these gain the attention of publications that then request to republish them. Brian uses cash incentives to encourage his staff to solicit online reviews and testimonials as a way of establishing site authority and boosting lead conversions. Brian measures ROI by determining the exact dollar value of a new backlink or online review. His marketing system has resulted in True Blue Life Insurance having a lead to customer conversion rate that is 10x that of its competitors. Listen to the podcast to learn, step-by-step, how to get killer inbound marketing results just like Brian has. Transcript Kathleen Booth (Host):Welcome back to the Inbound Success Podcast. My name's Kathleen Booth and I am your host and today my guest is Brian Greenberg, who is the CEO and founder at True Blue Life Insurance and the author of, "The Salesman Who Doesn't Sell." Welcome, Brian. Brian Greenberg (Guest): Hey, thanks for having me, Kathleen. Brian and Kathleen recording this episode Kathleen: Yeah, my pleasure. I got a little tongue tied there around saying True Blue. I think if I said it six times fast it would be a big jumble. Brian, I was excited to have you because I've been an agency owner for many years prior to joining Impact, and in that time I've worked with a number of insurance agencies and brokerages. I really came to appreciate that from an Inbound marketing and even just a broader digital marketing standpoint, it's one of, if not the most competitive industries. Because so much money is poured into digital marketing in insurance. There's so many 800 pound gorillas in the industry, and especially for independent brokerages, it can be very, very difficult to rank and to succeed with digital. You're somebody whose kind of figured it out, so much so that you've now written a book about what you're doing. So, before we dive too far into that, let's start by having you tell our audience a little bit about yourself and your background and what brought you here today. About Brian Greenberg Brian: Sure. I started in the internet marketing business back in 2003, so I'd kind of seen a lot of the evolution. Now I've always earned my money, been a business owner and passive income, by bringing in traffic through Google and Yahoo and MSN. I've always been able to rank real well in any of the main key words I've been able to do in the past. I have owned an organic internet marketing agency. I've owned several e-commerce agencies, there was one point where I owned about 8 different businesses at the same time. Kind of cut down on that, Kathleen. Kathleen: I was going to say Brian: Right now, I went into... Kathleen: You had eight businesses at once? I had one and that was enough to keep me up at night. About True Blue Life Insurance Brian: Yeah. Then I decided to go into True Blue life insurance - the life insurance industry, which is very profitable. It's one of the top four most competitive industries on the internet and it was a big challenge. I started a website a long time ago that had success and now I focus on it 100%. I am competing against a lot of big guys with a lot of deep pockets and knock on wood, I've been able to it very successfully for a long time now. Kathleen: That's amazing. You know, I think what's interesting to me is there are so many other business owners out there. I have a lot of listeners who are business owners. Who are naturally interested in marketing, either because they have to be, or because their businesses are a size where they can't afford not to be. There's a lot of marketing folks who are helping to grow smaller businesses. So, for somebody who's in a competitive industry, and looking at trying to get found online and to carve out a niche in the digital world, where do you start these days? You did it in life insurance, but again if you can do it there, I feel like you can do it anywhere. So walk me through what your approach is. Brian's Approach to Inbound Marketing Brian: Sure. The first thing I want to say you know, it was back in 2012 when Google came out with this penguin update and it kind of wiped out so many people that were doing too much organic SEO marketing. So Will Reynolds, he's the owner of Seer Interactive, he did this beautiful presentation, where he said from now on you have to do real company stuff. He had the abbreviation RCS. He had a profanity at the end of it, but it's RCS and what it means is that you should only be doing things that a real company would do. So, if you get offered somebody who is just going to do excessive log commenting or they're going to be spinning articles or they're going to put you in a private log network. You have to think, is that something a real company would do? So that's the first thing. Kathleen: Its seems like an obvious one right but it's surprising how many people don't get that one. Brian: Because people are contacted so often by SEO agencies that don't do things white hat. These days if you do things wrong you could actually end up hurting yourself, which is a terrible thing that I don't want people to do. So what I like to do is kind of build a website's link profile. Alright, so you're kind of building a foundation. You know, obviously you have content but below that I believe you have links and I'm trying to build up an authority website. So the first thing you should do is, you should go after all the easy links, all the directories in your markets, try to hit all the competitors. I don't know, get a listing on the better business bureau. Hit all the local directories and start getting known. And start getting those basic links and I think that's the good beginning of a link profile. Kathleen: Yeah, you know I had the CMO of Yext, Jeff Rohrs on the podcast a few months back. They're such a great service for doing exactly what you just described, which is getting started, getting your directory links set up, doing it right, making sure they're clean and all the information is consistent across them. And it's so reasonable. So, easy way to get started. So, let's say you've tackled that stage in the process, then what? Building Site Authority Through Back Links Brian: You want to start going after more authority links. High quality links. Now these days you don't need that many. So, you want to pose yourself as an expert. I am a big fan of doing online PR these days. Now online PR, you kind of gotta put yourself out there a little bit, but what I like doing is writing articles. Articles that I basically have a PR person, or I got on to Upwork and I have them release it to all the blogs, all the media outlets, and do my best to get those published. Now, there's a couple tricks on how to write these articles, to make them attractive to a lot of editors. Number one, you should always use a number in them if you can. It's definitely very helpful. "The Seven Ways This,"... "The Eight Ways This." I'm writing an article right now, "The Five Life Insurance Game Changers for 2019." I also recommend you use a catchy headline. I use a site called headlines.sharethrough.com. It is a free website, I have no idea why it's free, Kathleen. It's that good. You just kind of put your headline in there and it will give you a score, and it will also make suggestions on how to make it better. I've had great success with that. But if you give that to a PR person who has a good Rolodex, they have a good list, and you shop the around, it's wonderful to see it get picked up. And sometimes you'll get some interviews coming in as well. That's a great basis to put yourself out there. But you do as a business owner have to put yourself out there. It takes a little Chutzpah, to go after these types of links. Using Online PR to Get Back Links Kathleen: Now, you're writing these articles, do you have to already have published on your own site? Do you need to have examples of your work or are you really getting these articles published based purely on the merit of the article itself? Brian: Primarily based on the merit of the article to start. You know, once you start getting these published, you start building up a press page. I think that's a very important thing. I see so many people they'll get a great listing on Entrepreneur, or they'll do an interview at their local news station, but they won't put it on their website, which is a huge mistake. Those things are worth a lot of money. Because look, people see that on your website, it builds credibility and it lasts for such a long time. Especially if you can get it in some sort of interview on video, it's nice. I just want to stress the importance of putting up a press page and listing all the placements you've got. It is not a form of bragging, it is an absolute must, to make it easier to get more pick ups. Kathleen: Yeah. You mentioned using either a PR firm or even going on Upwork and finding somebody who can distribute this kind of thing for you. I think for some small businesses, certainly working with PR firms can seem intimidating or it might seem too expensive. Can you tell us a little bit about how you've done it, what has the cost been to get placements? What should someone expect to spend and are there reasonably priced ways to go about doing this? Brian: The answer is yes. I think so many people who go to a big PR firm and people will charge you know at least $10,000.00 a month to take you on. You don't have to do that. There's so many people on free lancer websites, and that's a great way to find people. A lot of these people do have their own kind of websites that they do PR. Although, I can do a release for about $2,000.00. But more importantly, I get the people to guarantee me a certain amount of pick ups. So, I'll do a release, I use a company that's really good but I pay them $5,000.00, but they guarantee me at least 15 pickups, from authority websites that are real links back. Not just pickups that are a copy of a press release. They're real pickups. So, if you do that you can value how much those links are. Now in my book, a good link from a press release from an authority place is worth about $1,000.00 dollars to me. So I know how much I'm willing to pay for the links, and if you can get a PR firm to guarantee you a certain amount of links and they'll keep going until they get them, it's very hard to lose on that Kathleen. Kathleen: Now, how are you measuring authority of these links? Measuring Link Authority Brian: I'm not too strict on them. I like to use SEMrush. I have one of the toolbars that I keep open. As long as the website has basically organic traffic cost. I love this statistic. I use SEMrush and you know what they do? They take the keywords that you rank for and they convert it to if you were to pay for it on paper click, how much it's worth. So I know if the website is getting some traffic, if they're indexed, it's a valuable link. But more importantly Kathleen, it's an organic link, okay? So, even if it's not on that great of a website or that much of an authority of a website, it's a natural link and starts building up that link profile and it's worth actually a lot. Even these podcasts that I'm doing, Kathleen, is a way to build links. So you know a lot of people that run podcasts, they post the article and they'll link to my websites. Those are extremely valuable links that real companies do. Kathleen: Alright, I'm so glad you brought that up because, it's interesting, the push back that I often hear from business owners, when you say things like you need to write an article and get it published out there, a lot of times what I hear is, but I'm not a great writer. Or I don't like to write, or I can't write. And you know, I think it's great to know that there are options. Using Outsourced Writers Kathleen: You don't have to always write. You could go on podcasts and be a guest, if you find the right podcast with the right fit. And that's another way of doing this, so. Good point that you made there. Brian: I also want to say this. As a business owner you maybe a great writer, you may not. You don't have to write all your own articles. You know I have to have a knowledge of how to write articles. I read some books on writing and I practiced it. I love the book by Stephen King on writing well. Great book. But I hire free lancers to write articles. I do. Alright. You know it's very hard to keep generating these articles and run a business. I like to find freelancers. I do it on Upwork.com. You hire these people very similar to hiring normal employees. I like to get them on the phone. I interview them. When I give them an article, I'll actually have a phone call with them, for about a half an hour or an hour, and I'll go over all the content, and they'll provide it back to me. We'll massage it and make sure it's great, and then release it, because they're writing in your voice. You have to make sure you can edit it. But yes, you don't have to write them yourself, Kathleen. You can hire free lancers. There's a lot of firms that do so. So I definitely encourage people to do that. Kathleen: I'm glad you brought that up as well, because I think there's different ways of outsourcing article creation, and I've certainly had my experience with most of them. What I've seen is that where business owners outsource and they say, for example your article, Seven Insurance Game Changers for 2019. You know, if you just put something on Upwork and said I want somebody to write something on this, and you said go and write it, what you would get back would probably be, forgive my language, but total crap. Whereas, if you're outsourcing writing and you're willing to either write an outline with your key points, you are after all the subject matter expert, or if you're willing to be interviewed and find a writer who has a journalism background, often they can tease it out of you. I think taking a completely hands off approach is a tremendous, tremendous mistake. Brian: Yeah. You know it's about quality, not quantity. Absolutely. And yeah, I've made those mistakes too, Kathleen. I've hired people on a lot of these platforms iwriter, I don't know a bunch of them. You can't really just give somebody a topic and let them run with it. It's just not a good practice. What I've learned is that you want to find somebody you have a rapport with. And absolutely speak with them. If you're not going to be speaking with them verbally over the telephone, it's not really worth doing. You have to treat them almost like they're an employee. I like to find people that are quality writers, and I stick with them. Right. All these freelancers want long term relationships, and I find a couple and I stick with them. And absolutely keep having phone calls, get them on video, get them on zoom, and build a relationship with a writer because its so important if they write in your voice. And again, it's not about quantity. You don't want to pump these out. They have to be quality. Not little short blog posts, either. I like to write actual pages between 800 words and 1500 words. Kathleen: Yeah. Amen, on sticking with the writers, because it's like hiring anybody. Having that ramp up period can be painful and expensive and once you've gotten somebody to the point where they're doing the job you need them to do, hold on to them. So, alright. You're working on your back links, you're producing these articles, you're getting somebody to help distribute them out, so that you can get published elsewhere. What comes next? Contributing Guest Articles as a Back Linking Strategy Brian: Once you start building up that press page, there's a few different things you can do. I like to apply to become an editor, or a contributor. So right now I'm a contributor at Entrepeneur.com. And I am also on Forbes.com. There's a couple industry magazines that kind of come to me as well. I like to join organizations. If you can qualify for an organization, do it. I'm a member of the Million Dollar Roundtable of Insurance. Top 1% of financial advisors in the world. They keep coming to me and I write articles for them or they interview me for articles. I'm a member of the Young Entrepreneurship Council. They also have the Forbes Council. On those they have questions you can answer and you can get them published all over the web. So join organizations. I think sponsoring people is another great thing that you can do. You can just do a Google search for sponsors and find something locally, but make sure that they give you a link. One of the main things is I want to see if they're giving me a back link. I'll write testimonials for all the companies I do business with and I'll value them higher if they'll give me a link. I'm always after them. Now, some people say, “Oh, don't go after no follow links.” I'm kind of from the thinking of that I'm fine with no follow links. Do they help? I think they do. I think they build up your overall link profile. If you don't have a certain amount of no follow links, you're going to stand out in the Google algorithm as an unnatural link profile. No follow, follow, doesn't matter. Redirects, you'll want redirects. If you hover over that link, you want it to go to your website not a redirect. But every link that you build, everything you do, all I can say is everything I do, I'm looking for those link backs. Participating in Contributor Programs Kathleen: So let's go back to the beginning of what you just said, which was that you apply to be a contributor. And you talked about Entrepreneur and Forbes and those are two very well known, well regarded publications. I would imagine most business owners would be really excited to be able to contribute articles there. How hard is that to do? What's involved in that process? Brian: You have to have a little body of work. Again, it's so much as the press page. All these places they actually have a forum you'd be so surprised that you can apply to become a contributor. They don't hide it. You can say what your expertise is if you have an expertise in a certain niche, all the better. And if you have a body of work, these people want content. The other thing they're looking for Kathleen is what kind of following do you have? If you write an article they want people to come to the website. So if I'm building up a social media profile or my email list, I have 30,000 Twitter followers and 4,000 Facebook followers and I have an email list of 40,000, let these guys know then in the application. Huge. So those are the kinds of things that they're looking for to become a contributor. I do want to say, well a couple of other things, but I just want to make sure that I give you a chance in case you have questions. Kathleen: I'm curious about this because I've looked into these contributor programs before and what has stopped me from digging further is, well number one, I'm not sure that I could generate enough articles with enough frequency on top of doing my podcast. So I'm curious is there an expectation for how often you contribute? Is it however often you want to? How does the program work once you're in? And is it different from publication? Brian: I think they do want to a regular contributor, I would definitely say you're willing to do it for a month to begin. Use a freelancer to get started. What I found is though they don't really hold you to it. So if you give them a couple of articles, you can take a break for three months. Once you're in, you're in. They give you access to their admin console and you can submit articles whenever you want. So let them know that you want to do it for a month to begin. I just want to let people know that I've never had anyone holds me to it. Kathleen: That's good to know. So you said you had a few more things you wanted to add and I kind of interrupted you there. Let's go with what you were going to say. Other Back Linking Shortcuts Brian: All right. There's a couple of shortcuts that I've been using lately. One is Quora. Quora is becoming a wonderful place to submit and contribute content. If you can write a really nice answer and format it a certain way, it actually gets picked up. I've had pick ups across the board on Forbes and sometimes you get picked up on Time, you get picked up on AOL. It's amazing how many people pick up Quora articles. You could also publish them on Medium and then you can build up a profile that way. So you don't really necessarily have to be a contributor to build up your kind of portfolio of work. When you're going on Quora, it's worth learning and you can see the people that are getting picked up, see the format that they're using and you put a link in those and you put a link back to your website and they let you have that. So I've gotten so many articles also published using Quora. Huge. I think it's kind of a secret that not many people talk about, but I'd like to share it with your listeners. The other is, I know it's kind of an old thing, but Help A Reporter Out (HARO), you can get a lot of pickups from that. It's such a pain to keep up with it. Although if you outsource it to a freelancer that really speaks in your voice and at least let them run with it, you can get pickups that way. Kathleen: Yeah, I get those HARO emails several times a day and they are gold mines and I have definitely gotten written up in some pretty big publications, but man, is it like drinking from the firehose? So now we can't keep going without stopping for a minute and I got to ask you to go into a little bit more detail on this Quora stuff because you are actually the first person who's talked about this on my podcast and I am always a sucker for these new channels and new strategies. So when you say you got to look at the way they format it, can you get detailed for a minute there and talk through that? Brian: Yeah, you have to format it. It's coming from you, so it has to be I and pose yourself as the expert. Those are huge. So right when the beginning you can say, look I've been doing this for 15 years. I've earned $50 million in revenue. Pose yourself as the expert and then organize it like a very good article. Now, there's a limit. You never want to go over a thousand words. The sweet spot is about 800 words. You want to give specifics, you want to organize it kind of with the headings on there and then they have kind of like internal blogs on Quora and you can submit it there as well. So that's the secondary thing you should do. They kind of have industry specific blogs in core that you can post your stuff. And then I just got to tell you, you'd be so surprised of how many editors and online publications are just monitoring Quora. It's so surprising, but go through some of these people that are contributing quite a bit and you can look in their profile and you can see what articles were picked up. They let you see it. And not only that Kathleen, I mean the traffic they can come from it is immense. It is kind of a lot of people may answer a question and you may not get the top spot but sometimes you will and when you do it it's so worth it. Yeah, go through there, find a question that you could answer, do your best. Have a freelancer help you with it and it's a great way to get those very elusive links without having to become a contributor. Now, you're not going to get published every time, but I'd say for me it's been about 50% of the time. Kathleen: Wow. Now, are you always creating original content for Quora or are you ever taking content you've published on your own website, for example, and repurposing it? Brian: I like to do original content and what I'll also do is I'll edit the article a little bit and also post it on Medium and that seems to be the formula. There's a few internet marketing firms, SEO firms that are kind of doing this under the radar and this is the ingredients to do so. Quora, then Medium, and then you also publish on your LinkedIn. All right, that's another group I think. Connect with all the editors. It's a simple thing. Very few people turn people down on LinkedIn and then you post it on your LinkedIn and that's a good thing. Also post it on your Twitter and Facebook and boom, let it run from there. Kathleen: Yeah, that's just so interesting. I'm going to have to test this out now because I have answered questions on Quora, but I've never really written them up like an article, so I'm curious to see what's going to happen if I try that. All right, what's the next step? We got our guest posts, we got our our back links, our press page. What comes next? Brian: You're starting to build up an authority website and most people are not in that competitive industry like I am. So just a few of those links and you're going to be way ahead of your competitors. You put a little bit of work and then you hired some writers, maybe hired some PR people to distribute. The next thing is working on your website and conversion rate optimization. I like building up reviews, that's my thing. I'm in the insurance industry and people stereotypically have a terrible reputation. Using Online Reviews to Drive Conversions Brian: I want to be the good guy in the industry. So I've always gone after reviews and the more I get the better. I value a review that on my own website at about $100 a piece and once I get a good review on my website I give them that exact same comment and I ask them to put it on Google Business or the Better Business Bureau. Those are my two, sometimes Facebook. Same comment, just give it to them and overwhelmingly people will give me additional reviews. Kathleen: Now you've mentioned about Better Business Bureau twice and I have to ask you, why the BBB? And I think I might know the answer, but I'm curious to see what you say. Brian: Well people have done studies and I've actually done a study myself. I paid 1500 people to do a survey and I asked them what is the most credible source that you would go to? Which one has the most weight? And I did Yelp, then I did a Google Business, the Better Business Bureau, Facebook. Better Business Bureau wins overwhelmingly. Not only that, it's inexpensive to get in. It's like $550 to get a membership, although they give you a seal. A beautiful seal on your website and that seal is one of the best seals you can get to increase conversion rates. So it's a double pop there. And then if you can start getting reviews on the Better Business Bureau and an A plus rating, which you kind of get automatically at start, when people look your business up and overwhelmingly people will, they'll still look up your name followed by reviews or complaints. I've done studies on this and they do do that and the Better Business Bureau comes up number one and two and they'll also display the stars. And usually that's the tipping point. They'll read your website, they'll read your services, they'll look you up. And then boom, Better Business Bureau wonderful. I trust this company. Kathleen: Yeah, it's interesting. There's been a lot of chatter in search engine optimization forums lately about whether Google is factoring in particularly Better Business Bureau reviews into its ranking algorithm. And I just read recently that they said they're not, but then there's all these SEOs who are saying, well, they might say that, but the data shows that they are. And so it's something that's been on my radar of, Oh, I kind of need to keep watching this because it's an interesting area that not a lot of companies focus, which if it is a ranking factor, it could be a major opportunity. Brian: I don't want to speculate on that Kathleen. I do believe so. I know the Better Business Bureau gives a link back and I do believe that that link back is very valuable. I'd be surprised if they didn't look at the ratings and I'd be surprised if they didn't look at the report, whether it's an A, B or C company and how many complaints. It'd be smart for them to do so. I also have the beliefs that Google actually ranks websites higher on the website statistics of how many people come to your website and stay on your website and how many page views and whether they go back and do another search for another company. Back in the day and Google I think it was called In The Plex, where they Google would measure what is a successful search? A successful search is when people type something into Google, go to a website and don't do another search. They found what they were looking for. And I've had pages on my website that I've had great statistics on into how many pages and time and those pages for me rank the best, they just do. Kathleen: Yeah. I always like to say that Google's in the business of delivering the best answer the fastest and that's why page load times and quality of information, which you spoke to and that they measure quality of information, exactly by what you said, which is how many people bounce, how long do they spend on the page, that sort of thing. Those are really key metrics for them because they're in a competitive business just like we are even though they're completely killing it, but that's the reason they're killing it, is that they look at that stuff. Brian: I agree. I think in the past so many people were thinking about technical SEO and in this one bothers me to do technical SEO, although I think Google keeps moving away from it a little bit. They're looking more at those statistics and how it serves the user. So I like to do a link profile and then the quality content that I want to answer the user's question, I want them to stay on my website. And the more I do that, the higher rank. I'm ranking against big companies, MetLife and State Farm and then also companies that have been getting funding, getting $180 million in funding, one of my competitors got. The other one got $50 million and I'm able to compete with them. So it's an even playing field on the internet and you could have a lot of fun if you put a little bit of work in it. Kathleen: Yeah, and I think time and time again, the data shows and the results show that if you solve for the user, you get better results than if you try and solve for the search engine. Because search engines change their rules all the time. You talked about testimonials. Do you have a process for getting testimonials because I know lots of companies like the idea of getting them, but then they freeze and sort of fall into paralysis at the thought of how they're going to get them. Brian: I touched on them a little bit. I value a review that comes into my website at $100 and these are reviews that I control. If someone gives me a bad review, I can fix it. I can contact the customer or I can choose not to display it on my website. I think that's something that everyone should do. I think so many people are scared to go out and ask them to review on my Google Business, to the Better Business Bureau because the fear of getting a bad review. Now, I also want to say I value a review on the Better Business Bureau or Google or any of these third party websites at $250 a piece plus maybe $50 each additional year because they stay on there. So I like to incentivize my team, my employees. I bonus them on the reviews that they get. I do believe that if you have a business that you focus on getting reviews, you're almost kind of like required to do a great ethical, honest and transparent business focused on customer service and I love that. So I like it when the more people that focus on reviews. I let my customers ask for the reviews. I have an automated process, but it comes from my sales team. I use ActiveCampaign. After I've delivered the service, I send them an email on the fourth, the eighth, and the twelfth day, and I make it very easy in the email. I have little stars, and if they click a star, they go to the review page. Alright? I have them enter in a comment. I like the stars and the comment, that way on my website I can include schema, or rich snippets, that show up in the search engines. And if they give me a five star review, I give them that exact comment in another email from the agent, automated, Kathleen. And it has the exact link for them enter in the review. Don't send them to your main Better Business Bureau page or just do a Google search. There's particular URLs that you can give so it gives them the pop-up right then and there, so they can put the star and the comment. Don't make people click around. The easier it is, the better. And if you deliver great service, it invokes the theory of reciprocity and people want to help you. And especially if it comes from the person that helped them, and it's a personal thing, and they built a relationship, they're worth so much, Kathleen. I have seen my conversion rates, and I have seen so many customers call me and say they chose me, they chose our company, because of all the great reviews. Measuring ROI Kathleen: Now, one thing that I find really interesting is that a couple of times now, you've referenced whether it's what a review is worth to you, or what an article or a backlink is worth to you. How important is it to your process, to understand the value of those things? Brian: It's so important. I think it's hard to measure ROI on these things, right? There's a lot of studies. Let's say you get a few five star reviews on Yelp, it'll increase the reservations of a restaurant by 10%. Look at Amazon, people are just scurrying to get reviews for their products to increase their sales. I like putting a value in there so people know the value of it. For me, look, if I'm getting a hundred dollars for each review, and 250 dollars for another review, I measure on the increased conversion rate, but I also know how much I can bonus my employees for it. I'll run a special for my employees that equates to about 50 dollars per review that they get from their clients. Normally, it's 25 dollars. But it's a great bonus for my team, and I track it, and I let people know who's winning. It's definitely an initiative and a main thing in my business. And if you know the value, I think that you can encourage your team to do so and make it more of an initiative for your company. Kathleen: Yeah. I see, very often, companies that offer customers some sort of bonus, whether it's a gift card or what have you, for leaving a review. But I really like the approach of offering that to your employees. Because ultimately if your customer is giving the review and not getting paid, it certainly is more authentic. You're going to probably get better reviews because they'll be from people who actually really care about your business, and it's great to have your team really invested. Brian: Absolutely. Look, I've tried the incentives, and it's a tricky path. I'll offer the incentives for an honest review, but I'll only do it for the review on my own website. But yeah, you're exactly right. I found so much more value in bonusing my team, rather than incentivizing the customer. I don't know the logic behind it, I think has to do a lot with the reciprocity principle. But yeah, boy, it's a great way to do it. And also, you want to bonus your team so they have the focus of giving great customer service, and that's what builds the relationship, and it builds lifetime value to the customers, and it starts building and growing your business for the longterm. Brian's Results Kathleen: You've talked about so many different and really interesting ways that you've built up your website's authority, and that's really how you get the traffic to the site, and then building up your credibility through reviews and testimonials. Can you talk a little bit about the results you've gotten from this? When did you start doing this for True Blue? How long did it take for you to start to see results in, and what do those results look like today in your very competitive industry? Brian: Look, I've seen growth every year, right? I think a few years ago, I was doing a million dollars in revenue. Now I'm doing five, six million dollars in revenue, and it's very profitable. Every time it goes up. Now one of the ways to keep it going up is increased conversion rates. Kathleen, my conversion rate compared to my competitor's is about 10 times more. Kathleen: Wow. Brian: A lot of my competitors are lead generators, and they'll just collect someone's name, email, and phone, to run an insurance quote and those leads aren't worth very much. They'll close maybe 7% of those. In my business, I collect application requests. I let people run a quote, I give them all the information, I let them view all the reviews. Not only from the customers, but I have people review the actual insurance companies that they buy from. They're able to do a lot of the research, similar to how they would do it on Amazon when picking a product. So when I get somebody apply, I'm closing about 25 to 30% of them. Kathleen: You're talking about, now, lead to customer conversion? Brian: Lead to customer, yes. Exactly. While my competitors are closing seven, I'm closing close to 30, which means I don't have to have that many salespeople. My competitors need to have four or five times more salespeople just to handle that volume. I got happier employees, my employees love working for us. We're dealing with customers that want to buy from us, too. We're not chasing down customers. They're happy with us, and they've chosen us. So it's a great way to do business. Kathleen: Now, you've got this really high lead to customer conversion rate, and it sounds like a good part of what's contributing to that is the way you've built out your site and the fact that you've really turned it into a resource center for them to do their research, and you're keeping them on your site while they're doing it which is always a great thing. How much of that conversion rate is being influenced by any sort of automated lead nurturing you're doing, and how much is being influenced by direct sales with your team? Brian: It's a little cyclical in my company. Sometimes they have insurance products that are agent-less. Those are great, Kathleen. People go online and they'll do it. It's an easy sale. You don't really have to pay commissions to anybody, you get them all. Most of the leads that come in, I have one of my sales team collect all the information, just because there's private information that we collect; social security number, and drivers license, and health histories, certain things we don't really want to ask online. As far as nurturing, yeah, look, we're asking for a lot of personal information for insurance so we let people save their quotes. We'll have them enter their email but not their phone. We want to be the good guys, and we'll send them a series of emails. We have a series of emails that goes out to everybody, even the people that applied that we couldn't contact. The more emails, the better. The more honest they are, the better. The more personable they are, the better. I like to assign an agent to somebody, I like to give them a picture of the agent. I like to give them the agent's LinkedIn profile. I like to let them see all the reviews that that agent has gotten, and I'll also include links to the Better Business Bureau and Google. But yeah, you have to have an automated system to chase down those customers. I'm constantly surprised at how many people respond to the tenth email or the eighth call. Kathleen: Yeah, persistence pays off, as long as it's done in a way that's not really annoying. Well, fascinating. And you've actually written about a lot of what you're talking about now in your book, correct? The Salesman Who Doesn't Sell Brian: Absolutely. I've leveraged the book to do a lot of marketing for my businesses. My goal necessarily wasn't to make a lot of money selling the book. I just wanted to give out the information. I've been very generous and liberal in giving out all the secrets. I don't want people to say, "Oh, he was too general." So I've given away as much as I can. I want to give your listeners a free copy of the audiobook, my website brianjgreenberg.com/inboundsuccess. Kathleen: Awesome. Brian: For anybody that wants to go in there, download the book, I hope they find value from it. Kathleen: Well, I'll download it because I love audiobooks. I listen to everything on Audible at 2x speeds. I'll hear what you sound like talking very fast. The book is The Salesman Who Doesn't Sell. So if anybody is really curious about an actionable way to do some of what Brian's doing, that's a great thing to check out, and I will put the link that you just mentioned in the show notes. Get your free audio copy of "The Salesman Who Doesn't Sell" at brianjgreenberg.com/inboundsuccess Kathleen's Two Questions Kathleen: Before we wrap up, I've got two questions for you that I always ask everyone I interview. And I'm interested to hear what you have to say as somebody who's come from an insurance background, even though it sounds like you're a better marketer than a lot of marketers. The first one is, a company or individual, who do you think is doing, in non-marketing, really well right now? Brian: In my business, there's a company called NerdWallet, and they started doing commercials right now. They're giving away such customer-friendly content. I love it when people give tables, and graphs, and they give recommendations. And they've been doing such a good job with it and building up so much of a link profile, and they get picked up so often from great publications, and they're ranking so well. It's almost bothersome to me. They've got a great team of content writers, and I have a lot of respect for them. Kathleen: So check out NerdWallet if you want to see a really good example. And then the next question is ... And this one's going to be really interesting, for me at least. The thing that I've observed is that the world of digital marketing just changes so fast. As soon as you figure out how to do SEO, the rules of the game change, et cetera. And I'm in marketing, so it's my job to be on top of it all day every day, and I still find it challenging. So for a guy whose business is not in marketing, although you certainly have mastered it, how do you make sure that you stay up to date and on top of all the latest thinking in the world of digital marketing? Brian: Good question. I watch Barry Schwartz's weekly video recaps on Fridays. I think he does a great job. I like seeing everything that's coming out, and I get most of my news that way, Kathleen. What I like to do is, I like to do everything per Google's guidelines and do everything on the up and up. That way, every time Google comes out with an algorithm update ... knock on wood ... The majority of time, I'll see my website go up. I don't want the stress of having these Google updates and having myself be penalized. I don't want it. So I play the longterm game, and I think as long as you're doing everything that real companies do, real company stuff, you're going to be alright. I don't follow too many people, I'm not on everything all the time. But I like to do a general swipe of it, and I get most of it from Barry Schwartz. Kathleen: Yeah. I follow Barry Schwartz as well, and he is with, if I'm remembering correctly ... Is it Search Engine Roundtable? Brian: Yeah, Search Engine Roundtable. Kathleen: He has a phenomenal email newsletter, and I definitely follow him on Twitter. Because if you want the breaking SEO news, that guy manages to somehow be everywhere at once, and he knows everything that's going on with Google, at least it feels like. Brian: Yeah, he knows everybody there. Kathleen: He does, he does. He also posts some really cool pictures of different Google offices around the world, which I always think are fun to see. Brian: I think Moz's Whiteboard Friday is really good. I've kind of stopped watching those since Rand left, a little bit. Kathleen: I know. But do you follow him at his new website, SparkToro? Brian: I do. Yeah, he has some great posts. I definitely am on his newsletter, and I don't miss those. He's such an honest guy. Kathleen: Oh, he is. Brian: Such inside info. Kathleen: He's writing some of the best thought leadership on no-click searches right now, or what he likes to call usurp SEO. It's so good. Brian: Interesting. Kathleen: I could geek-out over this for hours, but we must wrap up. How to Reach Brian Kathleen: So if someone wants to talk to you, learn more about what you've done, you've shared the URL. I'm going to ask you to say it again, and then any other information you want to share about the best way for people to find you online. Brian: Sure, brianjgreenberg.com/inboundsuccess and my main website, truebluelifeinsurance.com. You can see what we're doing over there and how we're leveraging the reviews and putting people in the sales funnel. Kathleen: Thank you, that's great, and this has been a lot of fun. I've definitely learned a few new things that I'm going to try out, including Quora for sure. I appreciate it, Brian. Kathleen: If you're listening, and you found this valuable, you know what to do. Please leave the podcast a review on Apple Podcasts or the platform of your choice. And as always, if you know someone else doing kick-ass inbound marketing work, Tweet me @workmommywork, because I would love to interview them. That's it for this week. Thanks, Brian. Brian: Thank you.
Most types of marketing (such as all forms of advertising, event marketing, direct mail, video marketing, etc.) are things that businesses can choose not to participate in if they don't want to. The topic of my episode today is a form of marketing that every business is already participating in whether they know it or not, and whether they like it or not--reputation marketing. Listen to my interview with Brian Greenberg, author of the book The Salesman Who Doesn’t Sell, to learn all about this very important topic for local businesses.
Brian Greenberg is the owner of Richard Photo Lab - one of the top film photography labs in the world. He has talked with and counseled many photographers and in this interview, we dig into the recurring issues he sees and advice he gives to help build a better creative business. --- Send in a voice message: https://anchor.fm/thephotoreport/message
Business Owner's Freedom Formula | Actionable Advice for Small Business Owners
Brian J. Greenberg, aka The Salesman Who Doesn't Sell, has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers. Brian is the founder and president of True Blue Life Insurance, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. Brian also runs e-commerce websites at Touchfree Concepts and Wholesale Janitorial Supply. In my conversation with Brian, we learn about all of his secrets to sell our products and services without having to sell at all! One of the keys? Allowing our happy customers do the selling for us! Some of the topics that we discuss are: 1) The top strategies to collect 5-star reviews. 2) Tactics to get customers to respond to our marketing. 3) How to leverage our reviews to increase conversions and 4) What to do about negative reviews??
A Conversation with Brian Greenberg, Author and Successful eCommerce Entrepreneur I have always been telling clients and listeners of my podcast of the importance of reviews. Beit in a testimonial form, a video, or anywhere in between. Reviews are the currency of the future, they are as powerful as word-of-mouth if not greater, they add […] The post Everything You Need To Know About 5star Reviews appeared first on Custom Ecommerce Web Development.
Overview: In this episode, Brian J. Greenberg, aka The Salesman Who Doesn't Sell, joins us on the Think Bold, Be Bold Show! Brian has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers. He is the founder and president of True Blue Life Insurance, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. Brian also runs e-commerce websites at Touchfree Concepts and Wholesale Janitorial Supply. Tune in to hear how you can generate sales in your sleep by gaining authentic traffic to your website through reviews! 5 Golden Nuggets Shared: Success in your business is a long term game. Avoid shortcuts and do business the right way, be authentic and genuinely care about your customers. It’s better to have your customers buy from you first verses selling to them first. Implement informational selling in your business. Give them valuable information in order to make the right purchase decision. Do everything you can to make an upset customer happy. One negative customer experience can cost you a lot more business down the line. Utilize tools to drive organic traffic and put out great content. A few of Brian’s favorite are: https://headlines.sharethrough.com/ and https://www.semrush.com 3 Bold and Kick-Ass Quotes: “I’m willing to take a loss just to satisfy the customer.” - Brian Greenberg“I value work and life balance.” - Brian Greenberg“Leaders are readers.” - Brian Greenberg Click the hyperlink below to connect directly with Brian!Website: https://www.brianjgreenberg.com/ Facebook: https://www.facebook.com/bjginc/ LinkedIn: https://www.linkedin.com/in/brianjaygreenberg Twitter: https://twitter.com/greenbergbrian Click the hyperlink below to connect directly with us!Website: http://www.ThinkBoldBeBold.com Facebook: https://www.facebook.com/ThinkBoldBeBold/ Instagram: https://www.instagram.com/thinkboldbebold/ Twitter: https://twitter.com/thinkboldbebold Sponsored by Mavericks Mastermind Until next time, Do Something Nice for Someone! Learn more about your ad choices. Visit megaphone.fm/adchoices
Brian Greenberg Brian Greenberg is a veteran in digital marketing, specializing in organic SEO. Today, he shares tips and strategies that are especially helpful to those who are experiencing some plateaus in business. “Organic SEO thins the field a little bit if you do it the right way.” – Brian Greenberg Increasing Conversions through SEO… The post Brian Greenberg How to Get Customers to Respond to Your Marketing | Ep. 240 appeared first on Bottleneck Distant Assistants.
Too many professional service providers feel uncomfortable selling, says Brian Greenberg. But you can be a trusted advisor and do right by your clients – and still market yourself effectively. For Brian, that means selling without selling. We unpack what exactly that means and how to do it so you land more new customers and make more money while marketing more efficiently (that means you get to focus on what you love to do). Stick around until the end – Brian gives away a free audio version of his book… and there's a contest (closely linked to this episode's topic) to win another great freebie. Check out the interview to find out… How to do business ethically and transparently – and leverage it The question you must ask yourself when making any decision The single best way to secure the right reviews for your business The power of “barnacle SEO” and the best way to implement it And more
Internet Marketing: Insider Tips and Advice for Online Marketing
On today's Internet Marketing Podcast, Andy is joined by Brian Greenberg, SEO professional and author of The Salesman Who Doesn't Sell. A Marketing Guide to Selling While You Sleep to discuss customer reviews, how to leverage them and build an online reputation. On the show you'll learn: When to ask for a review and what methods to useHow to value a review and encourage reviews from your teamWhy reviews on 3rd party websites can be more valuable than those on your ownThe best way to deal with a negative reviewWhat the benefits of having reviews are & how to leverage them?How you can get started?Plus, as usual Brian provides his top tip/key takeaway for the audience. If you'd like to connect with Brian you can find him on Twitter here and on LinkedIn here. Our listeners can also get a free audio copy of his book, The Salesman who doesn't sell on this podcast on his site here. His insurance website can be found here. See acast.com/privacy for privacy and opt-out information.
Brian J. Greenberg has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses, collected over 10,000 reviews and testimonials from customers, been named one of the most creative people in financial services, and has been called The Salesman Who Doesn't Sell. As a multi-faceted entrepreneur, Brian believes in building integrity into everything he does, operating a business for the long term with a strong reputation, and a commitment to exceptional customer service. Brian is the founder and president of True Blue Life Insurance, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. Brian also runs e-commerce websites at Touchfree Concepts and Wholesale Janitorial Supply. Resources Brian J. Greenberg (official site) The Salesman Who Doesn't Sell: A Marketing Guide for Making Money While You Sleep (book) User Testing (test user experiences) iWriter (hire a writer) Google Surveys (create surveys and get results)
Bart Jackson's Podcast - Get informed, Get entertained, and seize the wisdom
Known as The Salesman Who Doesn’t’ Sell, Brian Greenberg gives proven strategies for your more effective business presence. When it comes to selling, it’s not how hard you hustle, but how masterfully you create the point of sale. So says Brian Greenberg, serial entrepreneur whose enterprises have grossed over $100 million, and whose The Salesman who doesn’t Sell – A Marketing Guide to making Money While you Sleep is a must read. Host Bart Jackson invites Brian aboard to help you forge a business presence that will lure buyers to your shop/site/enterprise. Together, Bart and Brian discuss practical tactics for building a customer-centered, trustworthy reputation, making the most out of reviews, the art of the reciprocal client relationship, and more.
When it comes to selling, it's not how hard you hustle, but how masterfully you create the point of sale. So says Brian Greenberg, serial entrepreneur whose enterprises have grossed over $100 million, and whose The Salesman who doesn't Sell – A Marketing Guide to making Money While you Sleepis a must read. Host Bart Jackson invites Brian aboard to help you forge a business presence that will lure buyers to your shop/site/enterprise. Together, Bart and Brian discuss practical tactics for building a customer-centered, trustworthy reputation, making the most out of reviews, the art of the reciprocal client relationship, and more. Tune in and learn how to make that passive selling dream of less sweat and more profits a practical reality.
SEO marketing professional Brian Greenberg discusses his new book, “The Salesman Who Doesn’t Sell” that shares his unique, time-honed strategies for drastically increasing sales without putting in overtime hours. This book is an indispensable resource for any entrepreneur, small and large companies or any professional looking to increase business and realize long-term Internet marketing success. “The Salesman Who Doesn’t Sell” shows readers how to build successful reputations by leveraging reviews, social media, websites, and marketing efforts that will spur sales all without ever having to pick up a phone.Download the FREE Audio version of "The Salesman Who Doesn't Sell" here: http://www.BrianJGreenberg.com/bigblend Music on this episode is "Velocity" by guitarist Micha Schellhaas - www.MichaMusic.com
Brian Greenberg (http://www.brianjgreenberg.com/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). He i...
I am interviewing someone today who owns and runs one of the most detail-oriented and highly successful film labs in the country. He is a quality obsessed business guru and classic car lover. He is also a straight-shooter which is one of my favorite qualities about him. You might think his name is Richard since he owns Richard Photo Lab, but nope you are mistaken! So welcome to the podcast, Brian Greenberg!
I am interviewing someone today who owns and runs one of the most detail-oriented and highly successful film labs in the country. He is a quality obsessed business guru and classic car lover. He is also a straight-shooter which is one of my favorite qualities about him. You might think his name is Richard since he owns Richard Photo Lab, but nope you are mistaken! So welcome to the podcast, Brian Greenberg!
Can you really sell without selling? Can one leverage social media, online reviews, websites and other marketing efforts to spur sales without ever picking up the phone or cold calling your brother in law? Richard “Capt’n” Henderson and Sherilyn Colleen interview Marketing guru Brian Greenberg, author of The Salesman Who Doesn’t Sell, shares his unique, time-honed strategies to drastically increase sales without putting in overtime hours. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Brian J. Greenberg has founded businesses in e-commerce, marketing, and financial services. He has generated over 100 million in revenue from his businesses Touchfree Concepts, Wholesale Janitorial Supply, and True Blue Life Insurance. Subjects discussed in this podcast include: * The best way to differentiate your company and accelerate growth * What a salesman does who doesn’t sell * How businesses can increase the lifetime value of its customers * How businesses and websites can build trust * How someone should go about getting a website for their business or upgrade their current website to look more professional So tune in to hear Brian's tips on how to sell your home-based business's products or services without ever actually selling! Global Venture Services * www.workparttimelivefulltime.com Visit the Podcast Website
Can you really sell without selling? Can one leverage social media, online reviews, websites and other marketing efforts to spur sales without ever picking up the phone or cold calling your brother in law? Richard “Capt’n” Henderson and Sherilyn Colleen interview Marketing guru Brian Greenberg, author of The Salesman Who Doesn’t Sell, shares his unique, time-honed strategies to drastically increase sales without putting in overtime hours. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Brian J. Greenberg has founded businesses in e-commerce, marketing, and financial services. He has generated over 100 million in revenue from his businesses Touchfree Concepts, Wholesale Janitorial Supply, and True Blue Life Insurance. Subjects discussed in this podcast include: * The best way to differentiate your company and accelerate growth * What a salesman does who doesn’t sell * How businesses can increase the lifetime value of its customers * How businesses and websites can build trust * How someone should go about getting a website for their business or upgrade their current website to look more professional So tune in to hear Brian's tips on how to sell your home-based business's products or services without ever actually selling! Global Venture Services * www.workparttimelivefulltime.com Visit the Podcast Website
What are your goals? Are you taking steps each day to move towards those goals? Brian Greenberg, endurance athlete and president of Chronically Better You tells us how he moved from goals after surgery—getting out of bed and making his own lunch—to training for an Ironman in 2018. People with IBD know the value of structure and Brian explains how he has learned to manage his life with Crohn’s disease and an ostomy through careful planning and setting goals. 2:35: Why sitting still actually makes Brian feel worse. 3:18: Why a routine is important 4:33: What’s a Half Ironman? 6:41: How to set goals, no matter if they’re big or small 10:20: Why a schedule is important 13:05: On being a model patient 13:57: What happens when you miss a training day? 18:30: What Brian thinks when he looks at his training schedule or during a race 20:02: A nightly routine that helps reduce stress 24:19: The biggest motivating factor in Brian’s life 27:19: Shout out to our partners for the help 29:49: Why it’s best to do you and to not compare to others Find Brian Greenberg at: Twitter: https://twitter.com/BrianG_CBY https://twitter.com/ChronicBetterU Instagram: https://www.instagram.com/BrianG_CBY/ https://www.instagram.com/ChronicallyBetterYou/ Facebook: https://www.facebook.com/ChronicallyBetterYou/ Find Intense Intestines Foundation at: We Will Beat IBD Podcast: https://itunes.apple.com/us/podcast/we-will-beat-ibd-podcast/id1065350104?mt=2 Web: http://www.intenseintestines.org/ Facebook: https://www.facebook.com/IntenseIntestines/ Twitter: https://twitter.com/NtenseNtestines Instagram: https://www.instagram.com/intense_intestines/ Find Amber J Tresca at: Verywell: https://www.verywell.com/ibd-crohns-colitis-4014703 Blog: http://aboutibd.com/ Facebook: https://www.facebook.com/ibdcrohns/ Twitter: https://twitter.com/aboutIBD Pinterest: https://www.pinterest.com/aboutibd/ Instagram: https://www.instagram.com/about_IBD/ Intro Music: The Jazz Piano - Bensound.com - www.bensound.com/royalty-free-music Outro Music: Soul Food - Purple Planet Music - http://www.purple-planet.com
Being diagnosed with IBD as a child presents special challenges for kids and for parents. Learn how Brian Greenberg of Intense Intestines Foundation dealt with a Crohn’s disease diagnosis at a young age and transitioned from being a child reliant on parents to help manage his IBD to learning how to manage it all himself. 2:15: Brian spent a lot of time in detention as a kid! 3:15: The hardest part of going to school with IBD. 5:00: Brian's first resection: at 21. 7:00: Deciding to get an ostomy and what that meant for the future. 9:00: How an ostomy and a Ken butt made life better. 11:00: The misunderstandings that can happen when your peers don’t understand about IBD. 14:00: Why do people not just ask about why a person may appear sick? 16:00: How Brian manages to stay active with Crohn’s disease. 16:30: How being active can help with the mental aspects of coping with IBD. 17:34: Why distractions can actually be beneficial at times. 19:00: One of the things Brian has done that maybe is a little risky. But super fun. 19:40: How Brian managed an aggressive medication schedule in the 90s. 20:20: Brian’s experience in transitioning from parents managing everything IBD to him managing it himself. Find Brian Greenberg at: Twitter: https://twitter.com/BrianG_CBY https://twitter.com/ChronicBetterU Instagram: https://www.instagram.com/BrianG_CBY/ https://www.instagram.com/ChronicallyBetterYou/ Facebook: https://www.facebook.com/ChronicallyBetterYou/ Find Intense Intestines Foundation at: We Will Beat IBD Podcast: https://itunes.apple.com/us/podcast/we-will-beat-ibd-podcast/id1065350104?mt=2 Web: http://www.intenseintestines.org/ Facebook: https://www.facebook.com/IntenseIntestines/ Twitter: https://twitter.com/NtenseNtestines Instagram: https://www.instagram.com/intense_intestines/ Find Amber J Tresca at: Verywell: https://www.verywell.com/ibd-crohns-colitis-4014703 Blog: http://aboutibd.com/ Facebook: https://www.facebook.com/aboutibd Twitter: https://twitter.com/aboutIBD Pinterest: https://www.pinterest.com/aboutibd/ Instagram: https://www.instagram.com/about_IBD/ Intro Music: Badass - Bensound.com - www.bensound.com/royalty-free-music Outro Music: The Lounge - Bensound.com - www.bensound.com/royalty-free-music
Five years ago, a former high school principal named Brian Greenberg joined forces with an heir to the retail giant Gap, John Fisher, to start a fund to help scale promising charter schools. This week the group, called Silicon Schools Fund, released a report reflecting on its efforts so far, which have supported 31 schools, 24 of which were brand new, with a total of $50 million. The bad news: They admit there isn’t yet enough hard evidence that personalized learning really works. The good news: There are plenty of positive signs, both when measuring students across standardized tests and when looking for signals of engagement. They suggest moving forward with what they call Urgent Patience. EdSurge’s CEO, Betsy Corcoran, sat down with Greenberg to talk about the report, along with his colleague Caitrin Wright. Here are highlights from their conversation.
Smart Social Podcast: Learn how to shine online with Josh Ochs
We sat down with Andrew Selepak, professor in the department of telecommunication at the University of Florida, and director of the graduate program in social media. Derek Peterson, who is a technology expert and founder of Digital Fly, software which helps schools with bullying, cyber-bullying, suicide, self-harm, violence and other potential dangers. Brian Greenberg, a cyber-security and business technology expert at Akrete. Holly Zink, who is a Digital Marketing Project Manager and Tech Blog Administrator at Safeguarde and Maryanna Agelinas who is a Mom, Entrepreneur, & Social Media Management expert at Pharos Social to talk about digital back to school safety tips. Join Parent University to get videos to watch with your kids so they can better understand WHY they need to be smart online. View the top 50+ good and bad teen apps in our Popular App Guide page for Parents and Educators. Join our newsletter to learn more about our safety tips. Learn more at https://smartsocial.com
Brian Greenberg - owner of Richard Photo Lab - joins me in this episode of the Artful Camera. Brian started his career in the photo industry over 20 years ago. His photo career has spanned from photo assisting, processing, scanning, printing and customer service. Before Brian bought Richard Photo Lab, it was originally owned by a man named - you guessed it - Richard. Richard immigrated from China to Hollywood, California. He opened a small, custom photo lab. Richard developed a strong reputation for superb craftsmanship. As a result, Richard acquired a small commercial photography customer base that remained intensely loyal to him. Years later, Richard was looking to retire. Brian Greenberg saw an opportunity to uphold what Richard’s name represented - superb quality and customer service. Embracing that culture and building upon it has turned Richard Photo Lab into one of the premiere full service photo labs in the world. Their services - which include film development, film scanning, and printing - is not limited to just film photography. They serve digital photographers, too, with their outstanding print services and products. Now you might be thinking this episode is just about a photo lab. It’s so much more than that as you will hear in this conversation. Brian is extremely passionate about helping photographers in their business, marketing, and branding. On Richard Photo Lab website they say: "Our passion feeds our work, and our work feeds our passion.” You will hear the truth in that statement as you listen to Brian in this episode. Mentioned in this episode: Richard Photo Lab website: http://www.richardphotolab.com Photo of Brian by A Bryan Photo: http://www.abryanphoto.com/ This episode is sponsored by: CrumplePop - Premiere Pro and Final Cut Pro X Plugins: http://crumplepop.com GraphicStock - Enhance your creativity with access to over 380,000 graphics, icons, templates, photos, images, and more—including their new creative lifestyle collection, Creator to Creator. Sign up for a 7 day free trial and download whatever you want, including content from the new Creator to Creator collection! http://graphicstock.com/camera About the Artful Camera: Artful Camera website: https://artfulcamera.com Instagram: @Artful.Camera https://www.instagram.com/artful.camera/ Send an email or voicemail to Artful Camera: https://artfulcamera.com/contact/ Disclaimer: some links referenced in the show notes are affiliate links. The use of affiliate links do not affect the price you pay. Artful Camera earns a small commission from each sale which help offset some of the costs involved in producing this podcast. Thank you for your support.
On this week’s episode, Brian Greenberg joins me from TrueBlueLifeInsurance.com. Brian started out in 2004 and has had some very successful life insurance websites since his start in the business. Brian chronicles his journey from his fresh-out-of-college job at MetLife to becoming one of the most successful soft sale life insurance agents. We discuss what […]
Brian Greenberg, CPA, runs a full service accounting firm and strives to provide peace of mind with minimal time, cost, worry and risk to his clients. Radio host of the “Greenberg News Show”, he's appeared on Television networks such as CNBC's Wall Street Journal, NBC, CBS and has been interviewed by Readers' Digest, NY Times & the Chicago Tribune. Katana Abbott, CFP®, CSA, is a Certified Financial Planner, Prosperity Coach, speaker, philanthropist, radio show host & author of The New Retirement Solution: What is Awakened Prosperity? She's created the Smart Women's Prosperity Institute, a global online community for women to learn to create wealth, grow businesses and live abundantly.
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