Podcast appearances and mentions of meta tags

In dieser Folge des OMT-Podcasts spricht Mario Jung (OMT GmbH) mit Bruno Löw (adMates GmbH) über das Thema "SEO entzaubert - Eine komplette SEO-Strategie für KMUs in knapp 45 Minuten", welches er auch auf der OMT-Konferenz 2024 vorgestellt hate. Bruno Löw teilt seine wertvollen Einblicke und beantwortet dabei zahlreiche Fragen rund um die Suchmaschinenoptimierung für kleine und mittelständische Unternehmen. Er erklärt, warum seiner Erfahrung nach, fast 90% der KMU-Webseiten weniger als 500 hochrelevante Unterseiten haben und wie man den Aufwand zur Suchmaschinenoptimierung minimieren kann. Bruno Löw hat das Fundament einer SEO-Strategie in fünf Schritte aufgeteilt: Keyword-Recherche, Mapping & Content Gap, Analysen & Crawlings, Top-Handlungsempfehlungen und den Projektplan. Er erläutert, warum diese Reihenfolge wichtig ist und welche Punkte für ihn am bedeutendsten sind. Ein zentraler Aspekt seiner Präsentation ist die Keyword-Priorisierung, die er als Schlüssel zum Erfolg bezeichnet. Er erklärt, was er unter Keyword-Priorisierung versteht und wie man dabei strukturiert vorgeht. Beim Thema Mapping & Content Gap spricht er über die Gruppierung von Keywords und die Zuordnung einzelner URLs, wobei er die häufigsten Fehler aufzeigt, die KMUs in diesem Bereich machen, und wie diese vermieden werden können. Bruno betont zudem noch die Bedeutung von Meta Tags und gibt Tipps, worauf Unternehmen besonders achten sollten, wenn sie Meta-Tags optimieren und er erklärt auch, warum die interne Verlinkung so wichtig für eine erfolgreiche SEO-Strategie ist und wie Unternehmen sie effektiv umsetzen können. Als letztes gibt er Ratschläge, wie KMUs auf eine gesunde und nachhaltige Weise qualitativ hochwertige Backlinks aufbauen können. Tauche ein in die Welt der Suchmaschinenoptimierung und lerne aus den echten Erfahrungen und wertvollen Tipps von Bruno Löw. Perfekt für Online-Marketer, die ihre SEO-Strategien verbessern und von den Besten lernen wollen.

Shruti Kapoor, lead member of Technical Staff at Slack, explores the new features and updates in React 19. From enhanced form handling to the introduction of React Actions and the React Compiler, this episode provides valuable insights for developers eager to leverage the latest advancements in React. Links https://www.linkedin.com/in/shrutikapoor08 https://shrutikapoor.dev https://x.com/shrutikapoor08 https://www.youtube.com/@shrutikapoor08 bit.ly/shruti-newsletter bit.ly/shruti-discord https://github.com/shrutikapoor08 https://github.com/reactwg/react-compiler https://bit.ly/shruti-discord https://www.youtube.com/watch?v=ExZUdkfu-KE&t=810s We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Let us know by sending an email to our producer, Emily, at emily.kochanekketner@logrocket.com (mailto:emily.kochanekketner@logrocket.com), or tweet at us at PodRocketPod (https://twitter.com/PodRocketpod). Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form (https://podrocket.logrocket.com/get-podrocket-stickers), and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understand where your users are struggling by trying it for free at [LogRocket.com]. Try LogRocket for free today.(https://logrocket.com/signup/?pdr) Special Guest: Shruti Kapoor.

Join us with SEO expert Jason Berkowitz as we dissect e-commerce SEO. We're cutting through the noise of AI content and zeroing in on standout strategies. It's all about making your site visible online, illustrated by a case study on an outdoor sports gear brand. We're not just talking SEO basics; we're giving you actionable strategies for Shopify stores to turn browsers into buyers. We go beyond headings, exploring how articles can drive traffic to products. Plus, we're unpacking the real deal with SEO tools and Shopify's role in e-commerce. Tune in for insights that could transform your digital strategy.Episode Highlights:Jason's Journey in SEO - From a self-proclaimed SEO weirdo to the founder of Break the Web.Evolution of SEO - How SEO strategies have changed from 2009 to today.Impact of AI on SEO - Navigating the challenges and opportunities AI presents to search engine optimization.Common SEO Frustrations - Addressing the common annoyances and misconceptions in SEO.Effective Keyword Research - Tools and techniques for finding the right keywords.On-Page vs. Off-Page SEO - Understanding the balance and importance of both.Link Building Strategies - Practical tips for earning quality backlinks.Guest Background:Jason Berkowitz has been a prominent figure in the SEO industry since 2009. As the founder and SEO Director of Break the Web, he has helped numerous DTC brands enhance their online presence. Known for his transparent and results-driven approach, Jason has been a trusted advisor to in-house marketing teams, helping them navigate the complexities of SEO. Outside of his professional achievements, Jason is passionate about demystifying SEO and making it accessible to all.WebsiteLinkedInTwitter--Additional Resources:Tools Mentioned:Break The Web SEO AgencyScreaming FrogAhrefsSEMrushSiteBulbMozStatistaGoogle TrendsSEO ManagerWiki: The Semantic WebRich Results TestShow your products for free on GoogleSet up the Google & YouTube channelSponsors:ZipifyCleverificNever miss an episode:Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show:Ask a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Tune in to learn the secrets of successful SEO from one of the industry's leading experts!

Got a Minute? Checkout today's episode of Practical Digital Strategies podcast - the Google Doc for this episode is @ Meta tags are important in SEO ----more---- I help goal oriented business owners that run established companies to leverage the power of the internet Contact Guy R Cook @ https://guyrcook.com In the meantime, go ahead follow me on X: @guyrcookreport Click to Tweet Contact Guy R Cook Follow Practical Digital Strategies on Podbean iPhone and Android App | Podbean   https://bit.ly/3m6TJDV Thanks for listening, viewing or reading the show notes for this episode. This episode of Practical Digital Strategies is on YouTube too @ This episode of Practical Digital Strategies Have a great new year, and hopefully your efforts to Entertain, Educate, Convince or Inspire are in play The Open Graph protocol vDomainHosting, Inc 3110 S Neel Place Kennewick, WA 509-200-1429

In dieser Folge von SEOpresso diskutieren Björn und Vanessa die Indizierung von Filterseiten, insbesondere für E-Commerce-Websites. Sie erörtern die Kriterien für die Entscheidung, wann eine Filterseite zu indizieren ist, und die Herausforderungen und Überlegungen, die damit verbunden sind. Sie besprechen auch die URL-Struktur für Filterseiten und die Bedeutung ihrer Integration in die Gesamtarchitektur der Website. Vanessa teilt eine Fallstudie zur Implementierung der Filterindizierung für einen Online-Shop und hebt die potenziellen Vorteile und den ROI hervor. Sie schließen mit der Betonung des Werts der Nutzung interner Suchdaten zur Identifizierung von Keyword-Möglichkeiten. In diesem Gespräch haben wir die Bedeutung von SEO im digitalen Marketing diskutiert und wichtige Elemente und Techniken für effektives SEO erkundet. Wir haben On-Page- und Off-Page-SEO-Techniken sowie technische SEO-Überlegungen behandelt. Das Gespräch bot wertvolle Einblicke und Tipps zur Verbesserung der Sichtbarkeit und des Rankings von Websites in den Suchmaschinenergebnissen. Takeaways Filterseiten können eine wertvolle Quelle für organischen Traffic für E-Commerce-Websites sein. Kriterien für die Indizierung von Filterseiten umfassen Keyword-Relevanz, Suchabsicht und die Anzahl der verfügbaren Produkte oder Inhalte. Die URL-Struktur für Filterseiten sollte benutzerfreundlich und beschreibend sein, mit Optionen zur Anpassung. Unerwünschte Indizierung kann durch robots.txt, noindex-Tags und Link-Maskierung verhindert werden. Die Integration von Filterseiten in die Gesamtarchitektur der Website gewährleistet Konsistenz und einfache Wartung. Filterindizierung kann zu erhöhten organischen Rankings, Traffic und Konversionen führen. Die Analyse interner Suchdaten kann Keyword-Möglichkeiten aufdecken und das Nutzererlebnis verbessern. SEO spielt eine entscheidende Rolle im digitalen Marketing und kann die Sichtbarkeit und den Traffic von Websites erheblich beeinflussen. Wichtige Elemente des SEO umfassen Keyword-Recherche, Content-Optimierung, Linkaufbau und technische Überlegungen. On-Page-SEO-Techniken beinhalten die Optimierung von Website-Inhalten, Meta-Tags und URLs. Off-Page-SEO-Techniken konzentrieren sich auf den Aufbau hochwertiger Backlinks und die Verbesserung des Online-Rufs. Technische SEO-Überlegungen umfassen Website-Geschwindigkeit, mobile Optimierung und Seitenstruktur. Regelmäßige Überwachung und Analyse der SEO-Leistung sind für kontinuierliche Verbesserungen unerlässlich.

Crystal Carter is Head of SEO Communications at Wix and co-host of SERPS Up SEO podcast; she loves working with the product team and speaking to users.Connect with Crystal Carter:SERPs Up PodcastTwitterWebsiteOur takeaways from Crystal:1. Crystal Carter discussed her definition of SEO: "bending the internet to your will".Clarity is key when it comes to SEO, and communicating with bots.Make sure your website does what it "says on the tin" – keep descriptions concise & clear!2. With Wix, everyone has a baseline of "SEO starting points":such as dynamic site maps & structured data. Customization is also available for more advanced users.3. Fun SEO terms to understand: Site maps are important tools that help web crawlers understand a website better. Internal links can be used to help pages become indexed and increase visibility.4. Double check your tagging.Be aware of near duplicates in tagging; avoid tags with similar meanings.Clean up tags to save Google's ‘crawl budget' for more meaningful content. 5. Use schema.org to search and study existing schema.Humans and bots alike will be able to see and understand the story being told through blogs, images, and technical SEO.Consistent meta tags, links and data on a website help search engines identify the website's identity and authority on the subject.Coaches & course creators! Launch & manage your podcast seamlessly w/ Leah Bryant CoVirtual studiosVideo + audio packagesSocial media promptsGuest managementStrategy + coaching to grow your audienceGet all the details you needTell her Crystal & B sent you! If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showListen to the private podcast for just $10/mo: SEO Shorts helps you put a simple & *strong* SEO strategy in place, today!Be our (podcast) guest! Apply hereBook your $99 SEO Audit with Crystal!B's SEO Basics Checklistbrittanyherzberg.com / Instagram 10,000 Jasper words FREE!crystalwaddell.comGet the Show merch!

In dieser Podcast-Episode spricht Olaf Seydel, Head of Engagement & Growth bei Zeit Online, live auf dem YouTube-Kanal von Sistrix über das Thema SEO-Evangelisierung. Gemeinsam mit Host Björn Darko diskutiert er, wie Unternehmen ihre Prozesse im Bereich der Suchmaschinenoptimierung verbessern können. Dabei geht es nicht nur um technische Aspekte wie die Optimierung von Meta-Tags oder die Verbesserung der Seitenstruktur, sondern auch um die Integration von SEO in den gesamten Unternehmensprozessen. Olaf Seydel teilt seine Erfahrungen und Best Practices aus seiner langjährigen Arbeit im Bereich SEO und gibt wertvolle Tipps, wie Unternehmen SEO als langfristige Strategie in ihre Geschäftsprozesse integrieren können. Dabei geht es auch um die Zusammenarbeit mit anderen Abteilungen im Unternehmen, wie zum Beispiel der IT oder der Redaktion um gemeinsam eine erfolgreiche SEO-Strategie umzusetzen.Wer mehr über das Evangelisieren von SEO erfahren möchte und wie man SEO erfolgreich in den Unternehmensprozess integriert, sollte diese Podcast-Episode nicht verpassen.

In diesem Webinar werden die Teilnehmer:innen lernen, wie sie ihre lokale Sichtbarkeit im Internet verbessern können, um mehr Kunden in ihrer Nähe zu erreichen. Die Agenda beinhaltet Themen wie die Optimierung von Google Unternehmensprofil, die Recherche und Verwendung von lokalen Keywords und die Gewinnung von positiven Bewertungen. Adriano Caruso, Referent des Webinars wird Dir Techniken bzw, Maßnahmen vorstellen, um Deine Sichtbarkeit in lokalen Suchergebnissen zu erhöhen und die Reichweite Deines Unternehmens in Deiner Stadt direkt die Zielgruppe zu treffen. Am Ende des Webinars wirst Du als Teilnehmer:in in der Lage sein, Deine eigene Local SEO-Strategie zu entwickeln und umzusetzen. Nach dem Webinar hast Du folgendes gelernt: wie Du Dein Google My Business-Listing optimieren kannst, um eine höhere Sichtbarkeit in lokalen Suchergebnissen zu erreichen wie Du lokale Keywords in Deine Website-Inhalte und Meta-Tags einbinden kannst, um Deine Sichtbarkeit in lokalen Suchergebnissen zu erhöhen wie wichtig positive Bewertungen für die Sichtbarkeit eines Unternehmens in lokalen Suchergebnissen sind und wie Du diese generieren kannst wie Du eine Local SEO-Strategie entwickeln und umsetzen kannst, um Deine Sichtbarkeit in lokalen Suchergebnissen zu erhöhen und mehr Kunden in Deiner Nähe zu erreichen

In dieser Podcast Episode sprechen wir über Audacity, die kostenlose, Open-Source-Software zur Audiobearbeitung, die für Windows, Mac und Linux verfügbar ist. Erfahren Sie, wie Audacity Ihnen dabei helfen kann, Ihre Podcasts zu bearbeiten, zu verbessern und zu exportieren. Wir zeigen Ihnen auch, wie Sie von den Funktionen wie Mehrkanalaufnahmen, Echtzeit-Effekten und Plattencover und Meta-Tags profitieren können. Schauen Sie sich jetzt unsere Podcast Episode an und lernen Sie, wie Audacity Ihr neues Lieblingswerkzeug für das Audio-Editing wird!Über uns: https://podcastcreator.de/ueberuns/Website: https://podcastcreator.de/Blog: https://podcastcreator.de/blog/Social Media:Instagram: https://www.instagram.com/podcast.creator/Youtube: https://www.youtube.com/@podcast.creatorKontaktiere Michael unter:Website: https://dasgeht.at/kontaktInstagram: https://www.instagram.com/dasgeht.at/Kontaktiere Gio unter:Website: https://www.sogehtpodcast.de/kontaktInstagram: https://www.instagram.com/sogehtpodcast/ Hosted on Acast. See acast.com/privacy for more information.Test

1. Twitter Shares How Its Recommendation Engine Work -Twitter is experimenting with new ways to recommend content in user feeds, in order to show you more of what you might like, and ideally, keep you active in the app for longer.Twitter has provided a new overview of how it adds recommended tweets into user feeds, while it's also launched a new experiment to give users more control over such. Per Twitter:“If you've ever seen a Tweet you enjoyed from someone you didn't follow, you've probably seen a recommendation. Think of them as personalized suggestions that are shown to you based on actions you take on Twitter. The content we recommend to you is informed by actions you take on Twitter, also known as signals. Signals can include things like interests you've told us about, Topics you follow, Tweets you engage with, and even Tweets people in your network like. Based on these signals and more, we'll show you content we think you'll be interested in”2. TikTok Launches Comment Downvotes To All Users - TikTok has announced that it's rolling out comment downvotes for all users, as a means to flag inappropriate responses to video clips. TikTok's ‘Thumbs Down' comment downvote option will be displayed at the far right of each comment, providing a quick and easy way for users to tag such, in order to help TikTok identify negative behaviors in the app.Unlike Reddit, dislike counts will not be public. Their sole purpose on TikTok is to help TikTok's moderation team get on top of negative trends, as it gets  flagged by TikTokers.Downvoted comments will be displayed to TikTok mods in ascending order, based on total downvote activity across the app, which will then enable them to them wade through the list and pick up on rising negative trends, providing another way to detect and address such in their process.This can provide protections against targeted attacks on people or opinions based on alternative motivations. For example, bad actors might try to use this feature as a means to downvote conflicting political opinions into oblivion, but as the downvotes themselves don't impact public display, and are only an indicator for TikTok's moderation team, that's less likely to become an issue. It'll be interesting to see how TikTok will decide to police user generated content in the future.3. TikTok Expands Descriptions Length To 2,200 Characters - TikTok is giving creators more opportunities to optimize their content for search and is expanding the length of descriptions from 300 characters to 2,200 characters. In addition to making content more searchable, TikTok says it uses text in the description to decide which videos to recommend to users. Writing detailed descriptions can make videos more discoverable in traditional search engines and TikTok. In July 2022, Google Google Senior Vice President Prabhakar Raghavan publicly acknowledged that TikTok and Instagram are the preferred search engines for a sizeable amount of young people.FYI: Google indexes TikTok videos and shows it in search results.4. Google Survey Is Shutting Down - Google announced that it's shutting down market research product Google Surveys. The service will be unavailable after November 1, and users will have another month to download historical data. Google hints at plans to repackage the service and offer it to customers through Google Ads.5. Google Ads Self-Upgrade Tool Rolling Out For Local Campaigns - Google has announced that it has begun rolling out the self-upgrade tool for Local campaigns to Performance Max. As a reminder, back in July 222, Google Ads announced that Google will start the process of automatically "upgrading" accounts to Performance Max for Local campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers. Google mentioned that "if your campaigns are not eligible for the self-upgrade tool and you are not notified about an automatic upgrade, then your Local campaigns will not be upgraded to Performance Max until 2023. If your campaigns have access to the self-upgrade tool and do not auto-upgrade by the end of September, you will continue to have access to the self-upgrade tool until auto-upgrade resumes in 2023. This will ensure you do not see any campaign disruption during the busy holiday season. We strongly recommend using the tool to upgrade your campaigns as soon as you can to get a head start on the holiday season"You can read more about the upgrade tool here.6. Google Ads ‘Smart Bidding' Can Not Guarantee Conversions - Google does not guarantee clicks will lead to conversions. Ginny Marvin of Google Ads wrote in her tweet "Smart Bidding takes many signals into account to bid based on the predicted conversion opportunity, but every click won't convert & looking at one click is usually not informative." 7. Can Soft Penalty Be The Cause Of A Ranking Drop After A Google Search Core Update? - A Google penalty is a punishment against a website whose content conflicts with the marketing practices enforced by Google. This penalty can come as a result of an update to Google's ranking algorithm, or a manual review that suggests a web page used "black hat" SEO tactics. In a recent Google Office Hangouts, a question was asked about whether ranking losses from a Core Update result in a soft penalty for a website. A soft penalty has been a term used in the SEO (search engine optimisation) industry for over 22 years, but it doesn't actually exist – and there's no half-penalty either. The only penalty from Google is a manual action – you can check if your website has had a manual action by visiting the respective section in Google Search Console. Ranking drops aren't always related to a penalty on your website. They can be caused by: Content-related issues Google's algorithms improving to give better search queries  Website quality issues  Competitors having content that is better than that on your website Google recommends that you review and follow its general guidelines for content to help improve your website's performance in search results. For example, you can look at competitors to see why your content isn't doing as well and then improve your own content to help boost its performance. Another factor to look at is making sure that your website has the best user experience, as this now a ranking factor for Google. Looking at improving your page load times, for example, can help to improve your performance and will make sure that visitors to your site have a better experience. Your website should be one of the biggest generators of new business, and harnessing the power of search engines can help to increase awareness of your business and, ultimately, get more sales and leads. Get in touch and have a chat with our team to see how marketANDgrow might be able to help grow your business.8. Semrush Partners With Wix - Wix has partnered with Semrush, allowing Wix users to access Semrush's global database of more than 21 billion keywords directly through the dashboard to find relevant terms and phrases.This will give Wix users insights that can help them improve search rankings and identify which keywords to target. This integration is offered at no added charge to Wix users, though a paid Semrush membership will allow you to do more with it. Furthermore, Wix users can access metrics like search intent and keyword difficulty from Semrush's SEO toolkit. Semrush integration is now available to all Wix users in English.The cheapest Semrush plan is $120/month. And the cheapest Wix plan is $16. So theoretically, you can pay Wix $16/month and use Semrush data.  9. Do Robots Meta Tags Affect Search Rankings? - Websites use robots meta tags to customize the appearance of search snippets. “If a site does not have a robots meta tag, does this affect the ranking negatively?”  The short answer is no; robots meta tags aren't ranking signals. The longer answer is they can influence click-through rate. Robots meta tags are worth using when you're unhappy with how Google displays your pages in search results. Google's John Mueller answer on robots meta  tags:“We talk about some of these SEO elements so often that it's easy to assume that they're required. In this case, no. A meta robots tag is not required for ranking. The robots meta tag can specify how a specific page should be shown in search, or if it shouldn't be shown at all. This meta tag is only necessary if you want to change the default appearance of a page in the search results. For example, if you want to limit how long the snippet can be, then you can use the max snippet robot meta tag. If you don't have any preferences regarding how a page is to be shown in search then not having a robots meta tag on a page at all is also perfectly fine. If you're curious about the options, I'd check out our documentation on both the robots meta tags as well as on other tags that Google supports.”For more information about the robots meta tags Google supports, see the official help page.

#seo #metadescription #metaviewport #metatitle Meta tags are snippets of code that tell search engines important information about your web page, such as how they should display it in search results. They also tell web browsers how to display it to visitors. Hi, i'm cally, from the international institute of digital marketing. Let's look at the 4 most important meta tags for #seo. Meta title This is the page title that google and most other search engines show in search results. Titles are critical to giving users a quick insight into the content of a result and why it's relevant to their query. It's often the primary piece of information used to decide which result to click on, so it's important to use high-quality titles on your web pages. Best practices Write a unique title tag for each page; Be brief, but descriptive; Avoid generic and vague titles; Use sentence case or title case; Create something click-worthy—not clickbait; Match search intent; Include your target keyword where it makes sense; Keep it under 60 characters. Meta description The meta description summarizes the page's content. Search engines often use it for the snippet in search results. Best practices Write a unique description for each page; Try to summarize content accurately; Avoid generic descriptions; Use sentence case; Create something click-worthy, not clickbait; Match search intent; Include your target keyword where it makes sense; Keep it under 160 characters Meta robots The meta robots tag tells search engines if and how they should crawl your web pages. Best practices Use meta robots tags only when you want to restrict the way google crawls a page; Don't block pages with meta robots tags in robots.txt; Meta viewport A meta viewport tag sets the visible area of a web page. It is used to instruct the browser how to render the page on different screen sizes (i.e., desktop/tablet/mobile). Best practices Use meta viewport tag on all web pages; Use the “standard” tag unless you know what you're doing For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://anchor.fm/iidmusa/message

Got a Minute? Website owner checkout today's episode of The Guy R Cook Report podcast - the Google Doc for this episode is @ How to use Social Meta Tags ----more---- Support this podcast Subscribe where you listen to podcasts I help goal oriented business owners that run established companies to leverage the power of the internet Contact Guy R Cook @ https://guyrcook.com The Website Design Questionnaire https://guycook.wordpress.com/start-with-a-plan/ In the meantime, go ahead follow me on Twitter: @guyrcookreport Click to Tweet Be a patron of The Guy R Cook Report. Your help is appreciated.   https://guyrcook.com https://theguyrcookreport.com/ Follow The Guy R Cook Report on Podbean iPhone and Android App | Podbean   https://bit.ly/3m6TJDV Thanks for listening, viewing or reading the show notes for this episode. Vlog files for 2022 are at 2022 video episodes of The Guy R Cook ReportHave a great new year, and hopefully your efforts to Entertain, Educate, Convince or Inspire are in play vDomainHosting, Inc 3110 S Neel Place Kennewick, WA 509-200-1429

Title tags and meta tags are used to describe the content, and they are often the first impressions users will see when they visit your site. Title tags are short snippets of text seen in blue lettering in Google search results. Meta tags are the longer snippets of text shown beneath the title tag in search results. Title tags and meta tags can both be optimized for readers, but only title tags have an influence on your SEO and, when done correctly, can help improve search engine rankings. Today we talk about some practices to help you optimize your title tags for SEO and meta tags to avoid being penalized by google.IN THIS EPISODE...[02:30] The importance of title tags [03:06] Seven ways to write your title tags for SEO[03:16] 1-Make your title tag unique for every page of your website[03:36] 2-The right length of a title tag [06:47] 3-When to put your brand name on your title tag   [08:49] 4-How to put keywords in your title tag [11:12] 5-Characters to avoid on your title tag [12:29] 6-Characters to use on your title tag [14:03] 7-When to put your geography in your title tag[15:27] Meta description tag and the best way to write them [17:37] Meta keyword tags and why they are NOT important[20:12] How to do your image alt-tags or image attributes [23:17] H1 tags and how to optimize them for SEO Topics: Title tag, Meta tag, meta description tag, image alt tag, meta keyword tag, H1 tag. MEREDITH'S HUSBAND SAYS…“Title tag and H1 tag are the two single most important elements for SEO.”“There's no penalty for long title tags, but Google will shorten them.  Longer title tags also dilute the strength of your keywords. Keep your title tags to a maximum of 60-65 characters."“Don't stuff multiple keywords variations into a title tag.”CONNECT WITH US…Website: https://www.thewebinaut.com/merediths-husband/Instagram: https://www.instagram.com/meredithshusband/

#Metakeywords #Metatags ##Seo #Metakeywords are #Metatags that you can use to give search engines more information about a page's content. They're found in a webpage's HTML source code, and are not visible to visitors. Hi, I'm Cally, from the International Institute of Digital Marketing. Here are some use cases for #Metakeywords 1. Create an internal tagging system Many CMS' and website builders make it easy to add #Metakeywords to pages, as do many free WordPress #SEO plugins. This makes it easy to ‘repurpose' the tag for an internal keyword tagging system. Just set the tag as your target keyword on each page. There are three reasons it can be useful to do this: Help prevent keyword cannibalization. Keyword cannibalization is where a website targets the same keyword across multiple pages. It can cause all kinds of issues, like undesirable pages outranking desirable pages. Avoid overlapping work. If you work in enterprise #SEO, there are probably many people and teams working on similar things. Having an internal keyword tagging system helps prevent multiple teams from targeting the same keyword. Find collaboration opportunities. If you see that you're not ranking well for one of your keywords, you might want to collaborate with another team to improve and update your content. 2. Find ‘seed' keywords from competitors Bill Slawski's recent Twitter poll shows that roughly 33% of people still use the keywords meta tag. As some of those people will undoubtedly be your competitors, this can come in quite handy for finding ‘seed keywords' during keyword research. Just look for the keywords meta tag on your competitor's homepage. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://anchor.fm/iidmusa/message

In this Hasty Treat, Wes and Scott talk about Meta Tags. Sponsor - Sanity Sanity.io is a real-time headless CMS with a fully customizable Content Studio built in React. Get a Sanity powered site up and running in minutes at sanity.io/create. Get an awesome supercharged free developer plan on sanity.io/syntax. Sponsor - Sentry If you want to know what's happening with your code, track errors and monitor performance with Sentry. Sentry's Application Monitoring platform helps developers see performance issues, fix errors faster, and optimize their code health. Cut your time on error resolution from hours to minutes. It works with any language and integrates with dozens of other services. Syntax listeners new to Sentry can get two months for free by visiting Sentry.io and using the coupon code TASTYTREAT during sign up. Show Notes 00:25 Welcome Syntax 379 - The Link Tag 01:24 Sponsor: Sanity 02:50 Sponsor: Sentry 04:28 What are Meta Tags? 05:01 What is charset? 07:41 The viewport tag That's a Nice Touch on TikTok 10:25 SEO and page data 12:03 Browser display tags 14:20 Dead tags 16:24 Robot tags 17:53 Adult ratings tag 18:18 Google site verification tags Google Verification tags 19:35 Open Graph social tags Facebook Meta tags Open Graph 22:54 Generator tag 25:54 http-equiv tag http equiv 27:20 Apple specific tags Apple specific tags Tweet us your tasty treats Scott's Instagram LevelUpTutorials Instagram Wes' Instagram Wes' Twitter Wes' Facebook Scott's Twitter Make sure to include @SyntaxFM in your tweets

Heute gibt es eine Solo-Folge vom OMT-Podcast. Mario Jung, der Gründer des OMT erzählt Dir heute über ein paar SEO-Quick Wins. Begleitend zur Podcast-Folge kannst Du in den Shownotes das Webinar von Mario zum Thema kostenfrei anhören. Mario wird Dir zeigen, unter welchen Voraussetzungen und mit welchen Maßnahmen Du Deine Webseite auch zu schnellen Erfolgen führen kannst. Eine gute Grundlage, um entspannter an den langfristigen Erfolgen arbeiten zu können. Erfahre, was die "low hanging fruits" auf Deiner Seite sind und welche Quick Wins fast bei jeder Webseite funktionieren.

In der 19. Folge von HÄRTING.fm sprechen wir mit Bloofusion-Gründer Markus Hövener über SEO gestern und heute und warum gute Inhalte wichtiger sind als technische Feinheiten. Nebenbei geht es auch im Marken in Metatags und die Google Qualitätsrichtlinien. In unseren News am Anfang geht es um Datenschutz, nämlich (mal wieder) um Standardvertragsklauseln, ein kurioses Urteil über ein kurioses Warnschild in einem Aufzug und Schadensersatzansprüche nach der DSGVO. Außerdem besprechen wir kurz die drei Urteile des BGH zum Influencer-Marketing.

In Podcast:On-Page SEOKeyword Research TypesModifier KeywordsMeta Tags

I don't want you depending on SEO or spending money on an SEO firm. You should be able to implement what I tell you today. And I'll have a few things that you shouldn't do. And I'll have a couple things that if you were if you had a little bit of cash, you could have a geek do for you, but not a lot of money and not a lot of time invested. Screw The Commute Podcast Show Notes Episode 469 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 03:21 Tom's introduction to Basic SEO 05:38 Only One Topic and Keywords in Your Domain Name 07:13 Good quantity of content on each page 08:00 Must use Title Tags 11:51 Meta Description, Meta Tags and Anchor Text 14:32 Bold, H1, H2 and H3 Tags 15:24 Frequently Asked Questions and Keywords near top of the page 16:26 Using Alt Description and naming images with keywords 17:50 A list of DON'Ts 22:14 Working with a geek to get these done Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Disabilities page - https://imtcva.org/disabilities Internet Marketing Training Center - https://imtcva.org/ Related Episodes Keyword Research - https://screwthecommute.com/1/ Voice Search - https://screwthecommute.com/130/ BackLinks - https://screwthecommute.com/466/ Ask me a Question - https://screwthecommute.com/468/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Lindsay, Steve, and Luke Diebold discuss SEO in Nuxt with Anamol Soman. We talk about how he got started with Vue, and his initial blog posts on Nuxt. We dive into SEO, what it is and why it's important, and how to integrate plugins with Nuxt to improve search engine optimization. We also discuss some of the difficulties developers run into with optimizing their sites. Panel Lindsay Wardell Luke Diebold Steve Edwards Guest Anamol Soman Sponsors Dev Influencers Accelerator Links Building Scalable Applications with Quasar – VUE 146 | Devchat.tv Vue Mastery Make your Nuxt.js Application SEO Friendly JSJ 476: Understanding Search Engines and SEO (for devs) – Part 1 | Devchat.tv JSJ 477: Understanding Search Engines and SEO (for devs) – Part 2 | Devchat.tv Anamol Soman - Medium Meta Tags and SEO - NuxtJS Netlify Analytics Fathom Analytics  LinkedIn: Anamol Soman Picks Lindsay- Slidev Luke- Metabase Contact Lindsay: Twitter: Lindsay Wardell ( @lindsaykwardell ) Contact Luke: Twitter: Luke Diebold ( @LukeDiebold ) Contact Steve: Twitter: Steve Edwards ( @wonder95 ) GitHub: Steve Edwards ( wonder95 ) LinkedIn: Steve Edwards

Lindsay, Steve, and Luke Diebold discuss SEO in Nuxt with Anamol Soman. We talk about how he got started with Vue, and his initial blog posts on Nuxt. We dive into SEO, what it is and why it's important, and how to integrate plugins with Nuxt to improve search engine optimization. We also discuss some of the difficulties developers run into with optimizing their sites. Panel Lindsay Wardell Luke Diebold Steve Edwards Guest Anamol Soman Sponsors Dev Influencers Accelerator Links Building Scalable Applications with Quasar – VUE 146 | Devchat.tv Vue Mastery Make your Nuxt.js Application SEO Friendly JSJ 476: Understanding Search Engines and SEO (for devs) – Part 1 | Devchat.tv JSJ 477: Understanding Search Engines and SEO (for devs) – Part 2 | Devchat.tv Anamol Soman - Medium Meta Tags and SEO - NuxtJS Netlify Analytics Fathom Analytics  LinkedIn: Anamol Soman Picks Lindsay- Slidev Luke- Metabase Contact Lindsay: Twitter: Lindsay Wardell ( @lindsaykwardell ) Contact Luke: Twitter: Luke Diebold ( @LukeDiebold ) Contact Steve: Twitter: Steve Edwards ( @wonder95 ) GitHub: Steve Edwards ( wonder95 ) LinkedIn: Steve Edwards

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses ... local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.This Week's Updates and QuestionsGoogle experimenting with only two business listings in search results instead of 3.Google promoting competitors when people "Request a Quote" from your GMB listing.How should you use tags, meta title / description tags and featured images on a website?Do customer reviews on other websites impact your Google rank?Can you report GMB violations (fake reviews, etc) anonymously?What is re-marketing advertising and why is it important?Should you use the same business description across multiple listings or tailor it for each location?Is signage all a home office needs to have a pin on Google maps?Are customer reviews as important as they used to be?Is it OK to add search terms to your business name on Google My Business?Can you block someone in GMB messages like you can in Facebook?How do you find a reputable, trustworthy SEO company?Links from This Week's Sessionhttps://localu.org/why-you-should-think-twice-about-activating-gmb-messaging/https://developers.facebook.com/tools/debug/

On small biz buzz this week we’ve got the founder of article curation site thebrowser.com and author of Thinking Statistically, Uri Bram. “Every day we read hundreds of articles and select our favourite five for you to enjoy, so you'll always have interesting things to ponder and fascinating ideas to discuss at dinner.” - The Browser We’ll be discussing realistic timelines for “overnight success”, how happy subscribers are the most cost effective marketing agency, and how to tell when you’re using busy work to hide from your real responsibilities. “I always took pride that I answered every email, and I went over subscriber rater... It never ends. you clear your inbox and then you wake up in the morning and there's another. I think we're all traumatized.  A lot of the things I was doing, I enjoyed them because I had gotten good at them. But actually, it didn't need to be me doing them. It didn't really take expertise even. They were the simpler tasks. And I was procrastinating from the harder tasks by the simpler tasks. And what I really needed to do is hand off the simpler tasks.” - Uri Bram

Digital marketing expert Toccara Karizma joins us to discuss where you should and shouldn't be spending your marketing budget. Facebook ads are an ever-changing animal, Toccara has made it a point to track the ebs and flows of digital marketing as well as the red flags to watch for when hiring outside agencies. Listen in to get insights on CPMs, UTFs, and how they can be the difference between dynamic marketing partners and flat out scam artists.

In this episode of Boat Buyers Secret Weapon Podcast, Captain Matt talks about Common Outboard Motor Winterization Mistakes What outboard winterization is and is not Common mistakes people make winterizing their boat And, much more   Links discussed in today’s episode:   The Boat Buyer’s Toolkit, a free gift for listeners: BoatBuyersSecretWeapon.com/Toolkit   The Magic Money Saving Method to Getting the Best Price On Your Boat: BoatBuyersSecretWeapon.com/Save     Youtube Videos to Accompany this Podcast:     1:   How To Buy A Used Pontoon Without Getting Ripped Off: https://www.youtube.com/watch?v=MfbgGMEHfMs   2:  How To Buy A Used Boat Without Getting Ripped Off: https://www.youtube.com/watch?v=FW5KhxkiHV0   3:  Advice For First Time Boat Buyers (Part 1): https://www.youtube.com/watch?v=o6x0c-2g_kk   4:  Boat Loan Basics: https://www.youtube.com/watch?v=n97MsMqXybk   5:  Pontoon Trailer Basics, How To Buy The Right Pontoon Trailer: https://boatbuyerssecretweapon.com/pontoon-boat-trailer-for-sale/   6:  Boat Trailer Basics, How To Buy The Right Trailer For Your Boat: https://boatbuyerssecretweapon.com/boat-trailer-basics/   7:  Insider Secrets To Trading Your Boat: https://www.youtube.com/watch?v=ZgqQyZc4U0E   8:  How to Buy a Pontoon or Tri-Toon https://youtu.be/MfbgGMEHfMs   9:  How to Buy a Used Center Console https://youtu.be/ApWArNPhyBk   10:  How to Buy a Used Bow Rider https://youtu.be/oPbZ9blQPVM   11:  How to Buy a Used Aluminum Fishing Boat https://youtu.be/ouLO0KwHX1E     Keywords:    Boats for Sale, pontoons for sale, center console boats for sale, boat trader, boat dealers, used boats, new boats, boat loans, boat insurance, boat trader, used boats for sale, used pontoons for sale, used boat dealer   Capt. Matt, boats and pontoons for sale expert     Meta Tags:  Deck Boat New boats for sale, used deck boats for sale, deck boat, deck boat insurance, deck boat loans, used deck boat dealer, cheap deck boats, boat trader, sea ray, sundeck, chaparral sunesta, bayliner, wellcraft, power boats, used deck boats for sale near me, hurricane deck boats for sale,  regal boats for sale,   Bow Rider: New boats for sale, used boats for sale, bow rider, deck boat, boat insurance, boat loans, boat dealer, cheap boats, boat trader, sea ray, chaparral, bayliner, wellcraft, boats for sale near me,  ski boat, power boats, used boats for sale near me Pontoon/ Tri-Toon: used pontoons for sale,used tri-toons for sale,boat dealer,boat trader,boats for sale near me,new pontoon boat dealer,bennington pontoon,harris pontoon,south bay pontoon,triple tube pontoon boats for sale,used pontoon boat dealers,tri toon boat dealers,manitou pontoon,crest pontoon,sun tracker pontoon,avalon pontoon,Barletta,lowe pontoon,godfrey pontoon,hurricane deck boat,princecraft,cypress cay pontoons,sunchaser pontoon,sylvan pontoon

Hot Tip #42 is to add Open Graph meta tags. These tags add images — plus text alongside them — to Landing Page links shared on social media.

Meta tags have gotten a bad rap. But that’s because people keep confusing them with meta keywords. I can see why. On this episode of the Organizing Your Business podcast, we talk about Meta tags and how they continue to play an important role in SEO. Meta tags exist within the back-end code of websites. Even though they often get confused with meta keywords that is only part of the meta tag story. Let’s walk through the reasons why meta tags are still important for your SEO success. Episode Highlights: 03:21 When you have a website, you have a front-end that everyone sees and a back-end that is how you create the website. Within the back-end code, there are meta tags. 04:44 People figured out how to key-word stuff, and they would put in all the keywords they wanted people to search for. Because of this, Google said they were going to stop using meta keywords for SEO. 07:49 There is a difference, though, between meta keywords and meta tags, because we still have the meta title and meta description. 08:28 The meta title and meta description are what shows up in the search engine results. Your title and description are what get people to click on your search engine results. 11:27 My free gift for you today is the On-Page SEO Checklist 3 Key Points: Meta tags are part of the back-end code for websites. People began to keyword-stuff, which led search engines to stop using meta keywords for SEO - but this does not include the meta title and meta description. Meta titles and descriptions are what get people to click on search engine results. References: On-Page SEO Checklist Tia Hain Email Organizing Your Business Podcast ON-PAGE SEO CHECKLIST - https://tiahain.com/onpageseo ORGANIZING YOUR BUSINESS SHOW NOTES AND TRANSCRIPT - https://tiahain.com/61 TIA HAIN LINKEDIN - https://www.linkedin.com/in/tiahain/ TIA HAIN INSTAGRAM - https://www.instagram.com/tiahain/ TIA HAIN FACEBOOK - https://www.facebook.com/TiaHainPage/ TIA HAIN PINTEREST - https://www.pinterest.com/TiaHainOrganize/  

In this episode of Boat Buyers Secret Weapon Podcast, Captain Matt talks about What You Need to Know about Buying from a Boat Dealer, Yacht Broker or Private Seller:   The pros and cons of Boat Dealers The pros and cons of Yacht Brokers The pros and cons of boats for sale from private sellers And, much more Links discussed in today’s episode:   The Boat Buyer’s Toolkit, a free gift for listeners: BoatBuyersSecretWeapon.com/Toolkit   The Magic Money Saving Method to Getting the Best Price On Your Boat: BoatBuyersSecretWeapon.com/Save     Youtube Videos to Accompany this Podcast:     1:   How To Buy A Used Pontoon Without Getting Ripped Off: https://www.youtube.com/watch?v=MfbgGMEHfMs   2:  How To Buy A Used Boat Without Getting Ripped Off: https://www.youtube.com/watch?v=FW5KhxkiHV0   3:  Advice For First Time Boat Buyers (Part 1): https://www.youtube.com/watch?v=o6x0c-2g_kk   4:  Boat Loan Basics: https://www.youtube.com/watch?v=n97MsMqXybk   5:  Pontoon Trailer Basics, How To Buy The Right Pontoon Trailer: https://boatbuyerssecretweapon.com/pontoon-boat-trailer-for-sale/   6:  Boat Trailer Basics, How To Buy The Right Trailer For Your Boat: https://boatbuyerssecretweapon.com/boat-trailer-basics/   7:  Insider Secrets To Trading Your Boat: https://www.youtube.com/watch?v=ZgqQyZc4U0E   8:  How to Buy a Pontoon or Tri-Toon https://youtu.be/MfbgGMEHfMs   9:  How to Buy a Used Center Console https://youtu.be/ApWArNPhyBk   10:  How to Buy a Used Bow Rider https://youtu.be/oPbZ9blQPVM   11:  How to Buy a Used Aluminum Fishing Boat https://youtu.be/ouLO0KwHX1E     Keywords:             Meta Tags:  Deck Boat New boats for sale, used deck boats for sale, deck boat, deck boat insurance, deck boat loans, used deck boat dealer, cheap deck boats, boat trader, sea ray, sundeck, chaparral sunesta, bayliner, wellcraft, power boats, used deck boats for sale near me, hurricane deck boats for sale,  regal boats for sale,   Bow Rider: New boats for sale, used boats for sale, used pontoons for sale, used tri-toons for sale, bow rider, deck boat, boat insurance, boat loans, boat dealer, cheap boats, boat trader, center console, bay boat, sea ray, ranger boats, boston whaler, grady white, chaparral, bayliner, wellcraft, mastercraft, Nautique, wake boat, dual console, fishing boat, bass boat, aluminum boats, boats for sale near me,  ski boat, power boats, used boats for sale near me Pontoon/ Tri-Toon: used pontoons for sale,used tri-toons for sale,boat dealer,boat trader,boats for sale near me,new pontoon boat dealer,bennington pontoon,harris pontoon,south bay pontoon,triple tube pontoon boats for sale,used pontoon boat dealers,tri toon boat dealers,manitou pontoon,crest pontoon,sun tracker pontoon,avalon pontoon,Barletta,lowe pontoon,godfrey pontoon,hurricane deck boat,princecraft,cypress cay pontoons,sunchaser pontoon,sylvan pontoon   Center Console: Center console boats for sale, sea hunt for sale, boston whaler for sale, grady white for sale, used boat dealer, salt water fishing boat for sale, sea pro for sale, scout boats for sale, sportsman boats for sale, mako boats for sale, center console craigslist boats for sale, used center console boats for sale, bay boats for sale, robalo boats for sale, cheap center console boats for sale,   Aluminum Fishing Boat: Used aluminum fishing boats, used fishing boat dealers, used lund boats, used Crestliner boat, used polar kraft boats, used aluminum boats for sale, used fishing boats for sale, craigslist used boats, used Alumacraft boats for sale, used aluminum fishing boats for sale near me, used aluminum boats, craigslist fishing boats, used tracker boats for sale, used bass tracker, used tracker fishing boats for sale, used lund fishing boats for sale, used lowe boats for sale   Key words: [boats for sale] [used boats for sale] [new boats for sale] [used sea ray for sale] [used pontoon for sale] [used tritoon for sale] [new pontoon for sale] [new tritoon for sale] [boat trader] [used fishing boat for sale] [used boats for sale near me] [boats for sale by owner] [boats for sale near me] [used boats for sale by owner] [deck boats for sale] [bow riders for sale] [center consoles for sale] [used center consoles for sale] [used bow riders for sale] [used deck boats for sale] [used pontoon boats] [used tritoon for sale] [used boat dealers] [used boat dealer] [repossessed boats for sale] [crestliner boats for sale] [bayliner boats for sale] [used boat prices] [used power boats] [cabin boats for sale] [yachtworld boats for sale] [cabin cruiser for sale] [used boats near me] [cheap used boats]  

So, you want to optimize your web pages to perform well in search engines and you've heard meta tags are an important part. But, what are meta tags? And how do they help SEO?View the code for the meta tags discussed in the episode and see the full article here: https://clearpath.online/resources/what-are-meta-tags/

The father of art Licensing joins Erin Sparler this week to educate listeners on the whole works of licensing in the art world. Michael has been in this industry for over forty years. Michael was the first ever to make a portfolio and license art company. He is the author of Licensing Art 101, the President of an Art Agency named, Out of the Blue LLC, and a brilliant artist who has a passion for educating others.     Many Artists understand the importance that comes with licensing, but rarely do we identify the opportunities of Art licensing. There is no degree or training for Art licensing, so this platform is often overlooked. However, it is a beneficial and necessary part of the art world. In this episode, Erin and Michael discuss many details contributed to art licensing such as, trends, claiming art, the evolution of licensing and software, being versatile, how to control art and rights and much more. We get to discover Michael's background, current work environment and teachings he executes in his art career. To any of those interested in pursuing art licensing, or even any artists out there who know that being educated on all the elements of licensing will benefit their career, this episode is a great episode for you to take advantage of.       In this episode you'll hear:  [2:45] All About Michael's Company and Background  [6:30] Transparency, Art and Photography  [8:25] He Became the Father of Art Licensing   [9:08] How the Internet Resulted in Product Change and How it was Managed   [15:03] How to Stand Out in a Saturated World by Eliminating Wasted Time  [20:00] What Publishers Seek   [21:40] Educating Trend Forecasting, Pleasing Retailers and Importance of Colors  [25:27] Systems for Handling Overwhelm    [33:30] Older Computer System VS. Today's Systems for Volume   [35:00] Managing Staff, Properly Executing and Expansion  [37:00] Simplified System and Protocols for Artwork and Artists   [42:38] The Importance of Unique Titling and Metatags   [45:47] What You Must Know About Licensing and Copyright  [48:00] Educating on How to Take Control of Your Art and Rights   [52:56] Where Art and Licensing Success is Headed   [54:40] Pros and Cons of Creating Uniquely   [57:00] How to Educate Students and Find Artistic Style (the 7 Elements)  [1:02:38] Expand Ideas by Attending Shows      Links Mentioned:  Michael Woodward's LinkedIn  Art Licensing    Software Mentioned:  Lightroom  Photoshop  Illustrator     Books Mentioned:  Licensing of Art 101 Edition 3 Michael Woodward  Art Licensing 101 Michael Woodward  Licensing Art and Photography 101 Michael Woodward 

EAT ist nach wie vor eines der dominierenden Themen in der SEO. In dieser Woche gab es dazu interessante Neuigkeiten. Eine Studie zeigt mögliche Zusammenhänge zwischen Eigenschaften von Websites und EAT auf. Das bloße Nennen von Experten hat keine positiven Auswirkungen auf das EAT einer Website. Google Core-Updates: Wer betroffen ist, sollte handeln. Das Aufräumen des Link-Profils hilft hier aber nicht. Die neuen Meta-Tags zur Steuerung der Snippets betreffen auch Featured Snippets. Laut einem Google-Mitarbeiter sind nur die in der Search Console angezeigten Backlinks einer Website wichtig. Links sollten laut Google am besten aus dem Content heraus gesetzt werden. Ein ehemaliger Google-Mitarbeiter erklärt, dass es Google egal ist, welche Website vorne steht.

Im SEO-Monatsrückblick für den September 2019 stelle ich 20 aktuelle SEO-relevante Themen vor: Wie funktionieren die neuen Meta-Tags für mehr Snippet-Kontrolle? Ist die Ausdifferenzierung von Nofollow relevant? Welche wichtigen Updates gab es in Sachen Markup? Das und viel mehr gibt’s hier in komprimierter Form. Shownotes (Links auf die 20 Themen + Stichpunkte zu den Neuerungen): https://bloo.link/sc98

In episode #1053, we discuss whether meta tags matter. Tune in to hear if they matter and how you can improve yours. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Do Meta Tags Even Matter In 2019? (And How To Write Great Ones) [00:45] There are three main types of meta tags. [00:52] Meta keywords are useless. [01:25] When you spend a dollar on advertising, 80 cents goes to the headline. [01:50] Google “how to create magnetic headlines” and there are also headline generators. [02:40] You can always run tests using ClickFlow. [04:00] Title is a direct SEO factor. [04:15] That’s it for today! [04:17] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #1053, we discuss whether meta tags matter. Tune in to hear if they matter and how you can improve yours. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you're interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: Do Meta Tags Even Matter In 2019? (And How To Write Great Ones) [00:45] There are three main types of meta tags. [00:52] Meta keywords are useless. [01:25] When you spend a dollar on advertising, 80 cents goes to the headline. [01:50] Google “how to create magnetic headlines” and there are also headline generators. [02:40] You can always run tests using ClickFlow. [04:00] Title is a direct SEO factor. [04:15] That's it for today! [04:17] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Traefik 2.0, Powershell 7, VS Code 1.33, Grafana 6.1 and more resources on this weeks Bit v. Byte! If you would like to support me via Anchor Listener Support, go to anchor.fm/bit-v-byte. Thank you! News - Traefik 2.0 Alpha - https://blog.containo.us/back-to-traefik-2-0-2f9aa17be305?ref=anchor.fm/bit-v-byte - Powershell 7 - https://devblogs.microsoft.com/powershell/the-next-release-of-powershell-powershell-7/?ref=anchor.fm/bit-v-byte - OBS 23.1 - https://github.com/obsproject/obs-studio/releases/tag/23.1.0?ref=anchor.fm/bit-v-byte - VS Code 1.33 - https://code.visualstudio.com/updates/v1_33?ref=anchor.fm/bit-v-byte - Grafana 6.1 - https://grafana.com/blog/2019/04/03/grafana-v6.1-released/?ref=anchor.fm/bit-v-byte Links & Resources - Snov.io Email Tracker - https://snov.io/email-tracker.html?ref=anchor.fm/bit-v-byte - WPGraphQL - https://www.wpgraphql.com/?ref=anchor.fm/bit-v-byte - Rav1E - https://github.com/xiph/rav1e?ref=anchor.fm/bit-v-byte - JWT Authentication for WP Rest API - https://wordpress.org/plugins/jwt-authentication-for-wp-rest-api/?ref=anchor.fm/bit-v-byte - Using CSS Grid the Right Way - https://vgpena.github.io/using-css-grid-the-right-way?ref=anchor.fm/bit-v-byte - Forghetti - https://www.forghetti.com/?ref=anchor.fm/bit-v-byte - SmallPDF - https://smallpdf.com/?ref=anchor.fm/bit-v-byte - MetaTags.IO - https://metatags.io/?ref=anchor.fm/bit-v-byte --- Support this podcast: https://anchor.fm/bit-v-byte/support

With Vue.js' popularity steadily rising, many of you are probably thinking of migrating from jQuery. Segment 1 - State of jQuery https://jquery.com/ jQuery is a javascript library mainly targeted at HTML document traversal and manipulation, event handling, animation* and ajax requests. Meant to simplify your code and reduce the amount you would have to write doing simple things such as Assigning event listeners to all elements of the same class Creating DOM elements such as DIVs Using the $.ajax shorthand to interact with API’s/server calls So main theoretical advantages areCode becomes easier to read You write less code Familiarity, lots of developers have used jQuery for years and can write it without looking at documentation. Switching from something you are extremely familiar with can be a tough and costly venture jQuery has now been around for over a decade (since 2006) and as with everything in our field, it has started to be seen as ‘ancient’ technology. I wouldn’t agree with that kind of labeling but having used jQuery for the better part of my web development career it does have some pitfalls Transitions and animation rendering isn’t well optimized and can lag Large transversal are often bulky and execution time lags in comparison to native Javascript solutions Javascript api’s have improved over the past decade to the point where it is easier to implement and has more features then a jquery solution With the emergence of large javascript frameworks like React and Vue.js jquery has lost some ground as integrating with these frameworks, although possible, is usually viewed as resource costly and redundant   Segment 2 - From jQuery to Vue As with anything new, it will take some time to adapt to a new way of developing when going from your typical jQuery workflow to a more framework based Vue.js workflow There are key differences with how jQuery handles things vs the way Vue does. Examples of those differences: Assigning a function to DOM element such as a div or a button In jQuery assigning a function is done in the script tag by using the $(‘.class or #id) selector and then extending it with a .click/.change(function(){dosomething;}) In Vue a dom/template element is tied to a method that is created in the vue instance. You can assign them to any event weather it be a click event or a change event using the @click, @change syntax on the dom element Transitions/Animations jQuery has plenty of . extenders that handle simple transitions like fading in and out (.fadeIn .fadeOut) and most other simple animations. They can be activated within your js scripts on any element using the typical $ selectors. These do not use css animations or transitions and have notably worse performance then them Vue has a tag that can then be tied to a css animation or transition. The transition can be activated on any state change, such as a simple v-if show hide Adding and removing classes conditionally/programmatically from DOM elements jQuery can do this by using the $ selector to get all elements of a particular class, or just a single element with an ID. It can then using the .addClass or .removeClass extension to do either function In Vue.js you have to bind classes to each element using the : notation. So on each element you need a conditional class, like a active class for a button, you assign the :class with a condition. Like active : isActive which binds the ‘active’ class to the isActive data property/variable. So anytime isActive is set to true, the element will gain the active class There are many other differences, like Ajax requests, which are handled by the axios library in vuejs and dynamic DOM element creation which is a major feature of Vuejs but is considerably more janky using jQuery. In the end making the transition from jQuery to Vue was quite hands on and involved a significant amount of adapting and learning new skills. Not to say it was overly difficult, as we’ve been saying many times in this podcast, having a good base knowledge of pure Javascript makes it easier to pick up new technologies and switch between libraries and frameworks. My advice for developers just starting out would be to still get a good grasp of native javascript and then jump into a framework like Vue.js or React. With native javascript getting most of the features of jQuery, it doesn’t make sense for a developer to invest their time into learning it.   Useful Resource - Meta Tags https://metatags.io/ MetaTags.io can help you investigate existing, modify, or create meta tags for your website, across multiple platforms You’re able to type in a URL, which will pull in all the detected meta tags such as a photo, the title, and the description From there you’re able to see exactly what your metadata will look like in Google as well as other popular services such as: Facebook, Twitter, Linkedin, Pinterest, and Slack If there’s something you need to add or change, you can do that right on the web page. When you’re done, simply click on the “Generate Meta Tags” button and a new snippet of code containing your changes will be generated so you can paste them into your tags Our use cases: We’ve been using this a lot with Webflow recently In Webflow you’re able to set site-wide meta tags, set static ones per page, dynamic ones based on CMS data, and even allow users to edit meta tags specifically via the Webflow CMS with some configuring Because there are so many options affecting meta tags, checking out the metadata in metatags.io really helps us inspect if the dynamic data is working out, or if the customers are filling things out correctly. It also lets us specifically test how metadata looks on all the customer’s preferred platforms all in one place (ie facebook, twitter)   Web News - Laser Focus in a Scatterbrained Industry If you work for a big company, or listen to business gurus, “laser focus” is a commonly used phrase that has essentially become a buzzword of sorts It’s generally used to describe the need for a team to focus on something important, such as a new project that’s coming up, or meeting a very important deadline Often times it is also used to describe the general direction of a business, especially if a business is new, or is evolving with the times. The administration will generally ask for the staff to remain “laser focused” on their new movement, or business strategy to ensure continued success This laser focus is also applied to beginner entrepreneurs when discussing the prospect of success. Gurus will often talk up working in their preferred industry, then bring it back down to earth saying things like “this is not a get rich quick thing, you need to stay laser focused on your goal to succeed, there’s no other way around it” At the end of the day being laser focused on a goal is sound advice, but when it comes to complex projects, that laser focused goal has to be more general and can easily still lead you down the path to distraction and eventual failure The website industry is all over the place when it comes to almost every single aspect. Prices are wildly different from agency to agency for the exact same product Building out projects take several different skill sets, or investments into services that essentially act as outsourced contractors (ie developing the site yourself and getting an SEO specialist involved to optimize for Google search) Sometimes businesses don’t have any branding ready at all, which results in the need for illustrators and other related artists to make up logos and colour schemes Don’t forget about the fact that websites are always online, so when they go down, someone needs to support them, pulling your attention away from new projects that you have on the go When you’re starting out by yourself, or in a small team, you’ll inevitably have to become a jack of all trades in order to keep everything running smoothly, especially when you don’t have the capital to hire individuals to run each aspect of the business individually Herein like the question, how do you remain laser focused when the industry you’re in is so scatterbrained? One possible solution might be to make the goal more general, but if the goal is just to make money, there’s way too many solutions to that problem that will hardly result in laser focus of any kind. We suffer from this issue constantly, we’ll say something like “let’s just focus on money the next few months” and before you know if we have 3 app concepts, some marketing plans for client-work, and nothing actually done. Even No BS News was completed for the purposes of the code challenge, but then not published further than that because another possible money making opportunity came knocking. How do you remain focused in the web development/design industry?   You can find us on... Facebook | Twitter | Instagram RSS | Patreon | Spotify Medium | YouTube | GitHub  Reddit

Mobile First hat in dieser Woche an Fahrt aufgenommen und möglicherweise für Verschiebungen auf den Google-Suchergebnisseiten gesorgt. Außerdem: Interessante Informationen zu Googles Umgang mit Stock Photos, was man beim Setzen von Meta Tags vermeiden sollte, wie Google auf weitergeleitete Backlinks reagiert und Neues von Google zu automatischen Übersetzungen.

SEO is a long journey. Setting a Facebook Ad may take just 15 minutes, while seeing first results with SEO takes considerably more time. Though the results and opportunities of the later are much more stable than of the former. In this episode of Marketing Marathon Podcast a SEO expert, Lukas Zelezny is explaining how to approach SEO in your company and outperform competitors who have a similar SEO strategy. If you wonder what are the main tried-and-tested techniques you may use, this podcast episode is the best place to start. Download free episode materials here: https://www.callpage.io/podcast/how-to-rank-high-in-googleWhat will you learn in this episode? what SEO means for your company in terms of traffic, leads and new clients? what universal principles of SEO will never change?why SEO is still valid in 2018?how to check the position of your page in Google?how to apply snapshot and gap method while working on SEO?how much time does it take to see first results in Google? Marketing Marathon is brought by Callpage (https://www.callpage.io/)

Social Media gehört heute zum festen Bestandteil des Online Marketings. In einer äusserst vergnügten Runde diskutieren wir heute über den „Zeitfresser“ Social Media und wie dieser zeitsparend eingesetzt werden kann. Dazu erzählen wir von unseren Workflows und welche Tools uns das Social Media Leben deutlich vereinfachen. Picks 5 second journal - The Best Daily Journal and Fastest Way to Slow Down, Power Up, and Get Sh*t Done Sonix, vollautomatisierte Transkription auch in deutsch, 30 min-Test gratis – dauerhaft kostenlos: google.docs Gelorevoice - Labsahl für die Stimme bzw. den Hals, Meta Tag Analyzer liefert einen ersten Überblick über den Stand der SEO OnPage Optimierung. Neben den Metatags werden Überschriften, Keywords und  Kombinationen sowie Performance der Webseite überprüft. Shownotes MeetEdgar Postplanung: www.Hootsuite.com , www.Buffer.com , www.IFTTT.com , www.Onlim.com Facebook Planungstool (funktioniert auch für Events) Statistik-Funktionen der Netzwerke (Facebook zeigt Dir tage- und stundenweise, wann Deine Fans auf der Plattform aktiv sind) Newsaggragatoren: www.10000flies.de , www.Rivva.de , www.Nuzzel.com , www.Buzzfeed.com , www.Buzzsumo.com , www.Feed.ly SoMe Bildgrößen 2018: https://t3n.de/news/social-media-bildgroessen-2017-808823 Link-Verkürzer mit Statistikfunktion: z.B. www.bit.ly  oder www.yourls.org   Grafik-Tool: www.canva.com Tools für optisch ansprechende Zitate: www.recite.com und www.wordswag.com Bilddatenbank: www.pixabay.com   Redaktionsplan kostenlose Excel-Vorlagen: https://www.onlinemarketing-praxis.de/social-media/social-media-redaktionsplan-muster-als-vorlage Besuche unsere Facebook-Gruppe oder unsere Facebook-Fanpage oder maile uns einfach an stefan@marketing-masterminds.de. Wir freuen uns auf den Austausch mit Dir. Weitere Folgen der Marketing MasterMinds findest du im Netz bei www.online-erfolgreicher.de

Social Media gehört heute zum festen Bestandteil des Online Marketings. In einer äusserst vergnügten Runde diskutieren wir heute über den „Zeitfresser“ Social Media und wie dieser zeitsparend eingesetzt werden kann. Dazu erzählen wir von unseren Workflows und welche Tools uns das Social Media Leben deutlich vereinfachen. Picks 5 second journal - The Best Daily Journal and Fastest Way to Slow Down, Power Up, and Get Sh*t Done Sonix, vollautomatisierte Transkription auch in deutsch, 30 min-Test gratis – dauerhaft kostenlos: google.docs Gelorevoice - Labsahl für die Stimme bzw. den Hals, Meta Tag Analyzer liefert einen ersten Überblick über den Stand der SEO OnPage Optimierung. Neben den Metatags werden Überschriften, Keywords und  Kombinationen sowie Performance der Webseite überprüft. Shownotes MeetEdgar Postplanung: www.Hootsuite.com , www.Buffer.com , www.IFTTT.com , www.Onlim.com Facebook Planungstool (funktioniert auch für Events) Statistik-Funktionen der Netzwerke (Facebook zeigt Dir tage- und stundenweise, wann Deine Fans auf der Plattform aktiv sind) Newsaggragatoren: www.10000flies.de , www.Rivva.de , www.Nuzzel.com , www.Buzzfeed.com , www.Buzzsumo.com , www.Feed.ly SoMe Bildgrößen 2018: https://t3n.de/news/social-media-bildgroessen-2017-808823 Link-Verkürzer mit Statistikfunktion: z.B. www.bit.ly  oder www.yourls.org   Grafik-Tool: www.canva.com Tools für optisch ansprechende Zitate: www.recite.com und www.wordswag.com Bilddatenbank: www.pixabay.com   Redaktionsplan kostenlose Excel-Vorlagen: https://www.onlinemarketing-praxis.de/social-media/social-media-redaktionsplan-muster-als-vorlage Besuche unsere Facebook-Gruppe oder unsere Facebook-Fanpage oder maile uns einfach an stefan@marketing-masterminds.de. Wir freuen uns auf den Austausch mit Dir. Weitere Folgen der Marketing MasterMinds findest du im Netz bei www.online-erfolgreicher.de

Meta Tags gehören zu SEO so lange ich zurück denken kann. Vor der Jahrtausendwende dienten vor allem die Meta Keywords im HTML Code zur Suchmaschinenoptimierung für Alta Vista & Co. Heute spielen die Meta Tags oft nur noch eine indirekte Rolle bei der Optimierung. Allerdings kann der falsche Einsatz einen immer noch die Rankings kosten. Was Du als SEO über die Meta Tags zu Keywords, Description und Robots wissen musst, erkläre ich in der 240. Folge von #SEODRIVEN. Welche Meta Tags nutzt Du für Deine Website? DEIN SEO CHECK KOSTENLOS: Wenn Du kostenlose SEO Tipps für Deine Website haben möchtest, dann reiche jetzt Deine Domain ein unter: https://digitaleffects.de/seocheck/ Über SEO-Driven: In SEO-Driven gebe ich, Christian B. Schmidt, praktische Tipps und erkläre die Erfolgsfaktoren in SEO und Online Marketing. Hier findest Du alle Folgen: https://www.cbschmidt.de/podcast/ Über Christian B. Schmidt: Ich optimiere seit 1998 Websites, berate seit 2005 Unternehmen im Online Marketing und gründete 2010 die SEO Agentur Digitaleffects. Mehr über mich findest Du hier: https://digitaleffects.de/ueber-uns/cbs-christian-b-schmidt/ Mehr von mir im Netz: https://www.facebook.com/cbschmidt.de/ https://youtube.com/subscription_center?add_user=cbschmidtde https://twitter.com/cbschmidt https://www.instagram.com/cbschmidt/ https://www.xing.com/profile/ChristianB_Schmidt https://www.linkedin.com/in/cbschmidt Vollständiges Impressum: https://digitaleffects.de/impressum/

The Senior Living Sales and Marketing Podcast Episode 3 features an interview with Heather Deveaux freelance writer discussing the importance of content in todays sales and marketing. Heather loves helping clients who need specialized content for websites, blogs, or other writing needs. Heather’s unique ability to create content that conveys your message to customers will result in more value, more authority, and more sales. Heather can be reached at www.heatherdeveaux.com and see her new project The Freelance Writing School at www.thefreelancewritingschool.com You can find out more about Roy Barker at www.roybarker.com,www.seniorlivingsalesandmarketing.com  and listen to his other podcast at www.thebusinessofbusinesspodcast.com. The podcast is also available for download on iTunes, GooglePlay, and Stitcher. Search Roy Barker or The Senior Living Sales and Marketing Podcast. Below find the full transcript of the interview.   Roy Barker:                        Good afternoon and welcome to episode three of the Senior Living Sales and Marketing Podcast. I'm your host Roy Barker. As a reminder, you can find our, this podcast is now on iTunes, Stitcher, and Google Play, so please do a search, download it, and rate it, and that'll make it easier for others to find the podcast. You can also sign up for our newsletter at www. [00:00:30] seniorlivingsalesandmarketing.com, and you can check out more about me at roybarker.com. You can reach me at roy@roybarker.com. Be glad to talk to you about sales and marketing, or employee retention. Topics that you may have for your particular community.                                              I wanna introduce our guest today. Heather Deveaux is a freelance writer, and what I [00:01:00] wanted to touch on is content, and basically, how creating content can help in the sales and marketing. Especially in our industry where, it's so very important where you're gonna be moving a family member or a loved one, that a lot of the prospects really check out communities a lot on the internet. And so having content out there is not only a great [00:01:30] way to help them find out about your community, but it's also a great way to start building a relationship with them.                                              So Heather, thanks a lot for being with us, and welcome to the show. Heather Deveaux:            Thanks, Roy, I'm glad to be here. Roy Barker:                        And if you don't mind, just start out by telling us just a little bit about yourself and what you do, and then we can jump right into it. Heather Deveaux:            Sure, so as you said, my name is Heather Deveaux, and I am a freelance writer. [00:02:00] I live in Canada actually, on the east coast of Canada, and I've been freelancing full time now for about a year. And before that, my experiences were in adult education and higher ed, and I worked a lot in college settings with adult learners who were re-training to re-enter the workforce, and before that I did a short stint as a secretary, like an administrative [00:02:30] assistant. And I have a military background as well, so it's a pretty diverse, and it allows me to write on all kinds of different things, and that's what makes my job so much fun. Roy Barker:                        Great, great, and just for full disclosure, Heather does help me with a lot of writing. She's a great editor. She makes sure to get all my, "Fixing toos and y'all's," out of there so it sounds much more professional. She does great work and, at the end of the show, we can tell everybody how they can reach [00:03:00] out and get ahold of you, but you also have kind of an exciting other, it's a sister project, but tell us a little bit about what you've got going on. Heather Deveaux:            Yeah, so it's called the Freelance Writing School, and this is, it's happening right now, like it is a live project now, I've been documenting it, sort of on YouTube and I've started a podcast as well, to sort of document how I'm building this project up. But I've [00:03:30] started accepting registrations for the school, and this weekend I'm launching the online version of the school, and so the project is designed to teach people, as I said, my background is in adult education. So the project is designed to teach people how to start and run a freelance writing business of their own. And this is something that I've been literally dreaming of most of my adult life.                                              It's always been my dream to have a school, to teach people how to [00:04:00] sort of make their own way in the world, and I've always done that through other schools that people owned, and now I'm in the process of developing my own. And so, I always say I'm so excited about it, and as a writer, I should have a better word than excited that I say over, and over, and over again, but it really is something that's really close to my heart and I truly am excited about it, and thank you for asking. So I'm happy to have the chance to talk about it whenever I can. Roy Barker:                        Yeah, yeah and that's very good, [00:04:30] because unlike myself, I'm more analytical and numbers focused, even though I love to write. I run into a lot of issues, so I think it's great that you're gonna be able to help and mentor people to be better writers. I myself, I will usually either think I have a great topic and a lot to say, and I get five sentences out and don't know where to go from there. Or, the other thing is, have a great topic and vere off, and end up [00:05:00] down the rabbit hole that doesn't have a lot to do with where I was going, so that I think a school to help people like me to be able to go through and focus, and know the steps that I need to take as a non-writer, to be able to get my message across, I think that'll be great, so I'm excited about that.                                              And like I said, at the end I'll let you give the websites and podcast where people can find you, but for now I want to kind of jump into, writing [00:05:30] as a sales and marketing tool, and some of the, start off I guess with the basics. Some of the types of content, I know that you've got the easy ones, the blogs and the articles, but what are some other types of content that you use or that you help your clients use, as a sales and marketing tool? Heather Deveaux:            Right, so that's a great question, and the thing that I would start off by saying is that, [00:06:00] I'm a writer but, content takes many different forms. So this podcast is an excellent example of how to do some sales and marketing around your business. It happens to be about sales and marketing but, this is a prime example of the kind of content that you can use to spread the word about your products and services. So the other great thing that is about podcasts, is that you can have a script or a transcript that goes along with it, which [00:06:30] becomes immediately valuable in a text form, which is a second type of content.                                              From that, you can use excerpts from your transcript and from your podcast, which you could use to promote on social media, which would be a third type of content. You can create graphics, which have quotes related to your podcast or your transcript about your podcast, which can be a fourth type of content, and we could just keep going down. There's rabbit holes we could crawl into all day [00:07:00] long here. But basically content itself is, just anything that you're putting out into the world, to promote your products and services. And although you tend to think that, and when I say you I mean everybody, although we tend to think that content is written, it is much more than that. And ironically, we're sort of moving in this direction of visual and audio, you know video is very popular right now. But content comes into play with that stuff when you're talking [00:07:30] about your SEO, your Meta Tags, your description, that sort of thing.                                              That all has to kind of come into play, and so the different types of content for sales and marketing are very vast. You know you've got your email marketing list that you would send out to people. These campaigns run anywhere from one email, and up to the most that I have seen yet is 100 emails. I recently had a client contact me and ask for 100 emails. Roy Barker:                        Wow. Heather Deveaux:            And that was ... yeah that was incredible. I [00:08:00] was like, "Okay!" That's amazing, I'll clear my calendar for a month I guess, but it's amazing how much content people want, and how much we have to share, and I think that, that's something that's important to point out, is that many people who own businesses struggle with how much content they should put out. Where are they gonna get this content, and often the content is simple a story about your day, a post about something that's going on, a quick [00:08:30] picture with some hashtags about something that you did during the day in your business. It could be a blog, it could be a podcast, it could be a video upload.                                              It could be anything, so there's really interesting stuff happening with content now, and as a writer, it's both exciting, and it's a little bit scary, because as the market moves away from writing, it becomes, my job becomes more difficult because I need [00:09:00] to find ways to keep injecting written content into that audio, into that video, into that image. And so that just adds one more element of challenge, but people still, they love to read a blog, they love to read an article, and at the end of the day, that's sort of the meat and the potatoes. It still remains, people still know they still need a blog. They still wanna put evergreen articles out there.                                              And one of the most interesting things [00:09:30] that's happening with content right now is, with the rise of digital currency, cryptocurrency, blockchain, very highly technical products, they're relying heavily on text content to spread their message. So they, these companies have 18, 20 page reports, which are called white papers, and these are like academic reports without the academia. So, you know you're in college [00:10:00] or university, and you write a report and you have to cite all of your references with footnotes and things like that, now these are giant documents with links to other URLs, and other articles, or other white papers. And so they read like a newspaper, they're very simple to read and understand, but they're chock full of gold mine content that is designed to market their digital products.                                              So, their currency, their cryptocurrency, their [00:10:30] digital coins, blockchain, platforms, things like that, and so I'm very interested right now in how a very technical heavy industry is relying on text to spread their message. And these companies are doing massive blogs, massive articles. They're always putting out written content. They have huge email marketing campaigns. These white papers are massive, and they're [00:11:00] doing a lot of in person content sharing as well. So these companies will go to pitch competitions, and they will go to investor summits, and they'll go to conferences and they'll talk to large groups of people, but that is also a form of content. So there's really, I could talk all day about it, so where content is, and where it's going, and how much there is. There's a lot. Roy Barker:                        Well, a couple points that you bring up, first off I was just gonna [00:11:30] touch on the video, that I read an article not long ago, that said that YouTube is basically the unmentioned search engine, and they said that it's actually probably the largest, if not maybe the second largest right behind Google. But the article was just making the point that we don't realize how many searches run through YouTube every day, which is one thing. But when we talk about content, [00:12:00] we kind of went at both spectrums about the shorter, personal messages, versus the longer, evergreen paper.                                              And I find myself falling into that trap a lot, that I feel like I need to have a very structured longer piece, and sometimes I forego posting because I don't embrace the shorter pieces, which are good and a lot of people [00:12:30] like that. And I think it's, I guess it's kind of finding your own way, but I think it's a good point to make that sometimes, or my opinion is, that sometimes we get too formalized and we try to have this structured piece of paper where, sometimes it's just that shorter, more personal clip about ourself or about our business, that's what attracts people's attention as well. Heather Deveaux:            It is certainly. [00:13:00] Right now that is very true, and I'm seeing a lot of people on social media. They're using social media as a way to ... it's almost like they're commercials. If you watch TV, I don't know if you have cable, but if you watch TV and you watch five minutes of a show and then a commercial comes on, and then years ago, it used to be that you'd have to look in the catalog, or you'd have to pick up the phone and call [00:13:30] a 1-800 number to buy that product. And now you're on the internet and you're looking for something, and then you see this commercial of sorts with some kind of advertisement, or somebody posted something about their business, and then you click on it and you end up there right away.                                              It's so instant, but what's interesting is that, it's such a disruption of thought as well, that we're, it's almost like your content has to be so cool and crisp that people need [00:14:00] to know exactly what it is they're clicking on, or you're gonna lose them. And so it's tricky because people will, you know people who post pictures of their food all day long, like this is what I'm eating, this is what I'm ... I get the information part of it. But, unless you're sharing a recipe or, you're sending them back to a website where they can get that recipe, or they can read a blog about what you ate today, [00:14:30] or what you did for exercise, or what movie you watched, unless there's some kind of followup to it, that little snippet of information could be lost in all of the masses and masses of information that are out there.                                              So I think what's happening is, people are really struggling with those shorter pieces, because they don't see how they can tie it back into the bigger pieces, and I struggle with this myself because, [00:15:00] I do a lot of blogging, I do a lot of podcasts. I like to read and write and apply my knowledge that way. But sometimes that stuff is so personal to me, that I struggle with, "Geez, what can I tell someone about this?" Without sounding like a fool, you know like this isn't gonna apply to you, this is only applying to me. And so I think that's where you'll see people jump on social media, and they wanna share a moment of their lives, but it has to be done, especially [00:15:30] for sales and marketing, it has to be done in a way that is genuine, and is authentic, and it speaks to your audience.                                              So if you're a social media marketer for example, people want to see your work. They want to see the kind of things that you're working on, and they wanna get to know you as a person. And that is done through those minutes and those moments of, "Hey, here I am at a co-working space, I'm working on this project. Send me an email if you're interested in working [00:16:00] with me on a similar project." So it's just about connecting those dots, and bringing them back to the rest of the content. And I sort of see that as now, I think, social media is the turkey dinner. It's here it is, very quick, all of that information. This is who I am, this is what I'm all about, and then you go back to the blog for dessert. So, it's because dessert is the best part, you know? So that turkey dinner is great, but [00:16:30] I'm exhausted from it. You get tired from that. The cost and consumption of the little snippets of information, sometimes you wanna just sit with a blog and consume it. You wanna just enjoy the apple pie, you know? Roy Barker:                        Right, and it has become a very noisy world out there. I'm very visual, so I enjoy the pictures and the videos, but one thing I've noticed, I use LinkedIn quite a bit, is that everybody seems to be doing it, and [00:17:00] now I've got to a point where I just generally scroll through, because it's not something that's really gaining my attention. Where a lot of times it's the written word, where you see what's written, and it catches your attention. Makes you wanna click and follow, whereas the video, sometimes you have to sit there and listen to them, for a little bit before you can decide if this is something that you really wanna consume the entire thing.                                              So, I feel like [00:17:30] even with videos, we still have to have some good text that's wrapped around it, to get to the point and get people's attention. Because, we're being pulled in so many directions, and like you said, the instant gratification. I'm the world's worst about, I'll be listening to a podcast and they have a guy that's just written a good book, and I have pulled over on the side of the interstate to whip out my Amazon app and order that book immediately, while [00:18:00] I'm thinking about it. So but there is a lot going on out there so being able grab that attention, and make people want to know more.                                              And that's the thing I think too, it's like I said earlier, it's kind of finding your direction, your audience, how do you connect to them, and I think we have to ... sometimes I get a little hung up in thinking that you have to [00:18:30] connect with the masses with this one message, and I'll get your opinion on that. I don't think that's necessarily true. I think if you have something authentic and of value to say, if you just can reach one or five people, then your mission will be accomplished because, they're obviously in need of whatever you're putting out there. Heather Deveaux:            Yeah, absolutely. And I agree with what you're saying. [00:19:00] The struggle is really, you want, no matter how many experts tell you that everybody is not your customer, you don't believe it. You say to yourself, there are seven billion people in the world, I could reach those seven billion people. I think that's just the fault of being an entrepreneur, is that you want to help as many people as you can, you want to impact as many people as you can, but at the end of the day, you're not. The fraction of the market that you're gonna get is [00:19:30] minuscule, compared to the size of the market. And so it becomes a matter of, if those four, five, six people, even if it's four, five, six hundred people, are interacting with your content on a regular basis, it's interesting to understand how that impacts them, and the fact that they keep coming back.                                              I always wonder, what is it about the blog, what is it about the podcast, what is it about the video? [00:20:00] Do you visit all three, do you visit all five, do you visit one? Are you only on social media, because everybody interacts with the stuff differently, and it's part of the reason why, for a while, everyone was like, "You need to have a blog." Then for a while, everyone was saying, "Oh, you need to be on video." Then for a while, everyone was saying, "No, no, no, now you need to have a podcast." And then there are people who are sort of doing all of it, but they're engaging different audiences at every point.                                              [00:20:30] But what's interesting is, how you go into LinkedIn, and I do this, this is why I'm saying it, 'cause it's proved very effective for me in promoting my freelance writing business. I'll go into LinkedIn, and I'll share my podcast, and then I'll share some YouTube videos. But then I'll share a blog, and then I'll share on Instagram, I'll share some pictures. And then I'll do [00:21:00] some snippets of my podcast in my Instagram story. So there's just breadcrumbs all over the internet, and I don't know a lot about social media marketing and analytics, so it's hard for me to understand the kind of impact that's having, except for the actual numbers I could see.                                              But what I do know is that, that is working to reach people who aren't on LinkedIn, people who don't listen to podcasts, are never [00:21:30] going to hear my voice. They're gonna read my blog, but they might never see my YouTube videos. They might never see me on Instagram, might never see me on Twitter, but it's all there if people want it. And that's where the different types of content really come into play. I just started doing Facebook Lives this week, which were very scary for me. I've never done anything like that before, but that's a completely different type of content, for a completely different audience again. [00:22:00] And what you sort of need to find out is, you kind of have to dabble in all of it.                                              And I used to read articles about how marketing experts would say, "You have to pick and choose, and you have to trial and error," and I would sort of roll my eyes at that and say, "No, no, no, just do Facebook, just do Twitter," and now I'm seeing a real bit uptake across different platforms, and I'm realizing that, that is true. It is true [00:22:30] that you need to touch many points, you need to have lots of different content, and you need to sort of publish a lot. And I have this habit of, I publish towards the end of the week because I'm preparing it all week, and then by the time Thursday and Friday rolls around, I'm ready to publish. But Monday, Tuesday, Wednesday I'm not publishing anything, so I'm losing all of that opportunity to reach my audience, who has come to recognize or expect [00:23:00] that I publish the end of the week, but I'm missing all of that opportunity the rest of the week to engage with them as well.                                              So there's a lot that goes into it. It's not just the type of content, how much content, how often and where at. You kind of have to have all of it. And that's where people get burnt out, and they just say, "Oh to heck with it. I'm gonna hire a marketer." Roy Barker:                        Yeah, because if you think about it, all the different things that we try to do, I mean you actually [00:23:30] write for clients to make a living, to bring money into your business. But you could probably spend 80 hours a week just marketing for yourself, never touching any client work, and it's a struggle to balance that, too. There's so many things out there, just like myself, that I want to do and I need to do, but there's just so many hours in the day, and I think that's where it gets back to what you were saying about, you [00:24:00] testing with your audiences to see where the ... it's not only engagement as far as likes, but where the true engagement where maybe you can have a dialog with somebody, or maybe even, them reach out to you to do some work, or ask you a few more questions, before they actually do.                                              But I think another thing we can touch on a little bit here will be the consistency, because I think what, [00:24:30] in the unfortunate world we live in with instant gratification, and I will say that I'm guilty of this as well is that, you know we put out a Facebook post or LinkedIn post, we put a Blog out there, put a podcast out there and then we set back and look and if we don't have 10000 visitors, or listeners, or likes or comments, we think well that's not working, and I don't [00:25:00] think that's the truth. I know this is more on the analytical side but I feel like that, sometimes you reach people but they don't necessarily reach out to engage with you.                                              Sometimes it may take three or four posts, or videos, or podcasts before, you know they will sign up for a newsletter, or reach out to you because they just don't have a need, or they're wanting more information, trying to [00:25:30] really see where you're coming from, which it takes a lot of consistency doing that over and over, whatever you choose to do, wherever you're having some success whether it's a podcast, releasing a Blog and then people become used to seeing more information, and I think they become more comfortable with you at some point. Heather Deveaux:            I think so too, and I think it's important to talk a little bit [00:26:00] about the expectations of your audience. That if people are coming to this podcast, and it's titled sales and marketing, that they want to hear about sales and marketing. And if what they're hearing about is not answering their questions, then that leaves them in a place of struggle, and then that sort of leaves them wondering, "Well what else is there?" And [00:26:30] I recently read a book that was about recognizing trigger events in sales opportunities, and you talk about you post something, and you might have to post this five or six times in different formats, or the same post all the time, you just post it, post it, post it. You run an ad for a week, whatever that looks like.                                              But I think it goes beyond, that people just don't need you yet, but you always have [00:27:00] to be present in some form because they will need you and if you're the first one in line when they recognize, "Oh my goodness, I need help with sales and marketing," and you're the top of mind, they're going to reach out to you. But as a business owner, it's also our responsibility to make sure that we're staying top-of-mind, so if you've got that email marketing list, then you should be using it, and there's a lot of business owners that I talk to [00:27:30] that say, they only do those first four or five emails, and then it's sort of trails off. And then they think, "Oh well those people know I'm here, they'll come find me. I've got them on my email list."                                              But if you are not engaging that email list, you're not constantly reminding them that you're there, then those are lost opportunities. And so when I get a call about I need a hundred emails, to me that says this guy is going for a full- [00:28:00] on engagement, like he wants a year's worth of emails to keep his clients, to keep his audience engaged. He wants to stay top of mind, he wants to remind them of all the great things that his company's offering, and he's doing it in a way that creates the least resistance. Email's very easy, it's very actionable, there's many touch points in an email that you can gain someone's attention and get them to take an action. And so I think [00:28:30] that, that's really interesting that we sort of focus on, we need to put out content, we need to put out content, but it needs to be content that is, there has to be language that speaks to your audience. It has to be actionable, it has to be all the time.                                              Like consistency? You're right, it needs to be super consistent, and consistency is, it's important to point out, that doesn't mean every single day. It might just be every [00:29:00] Wednesday afternoon, but if your clients and your audience know that every Wednesday afternoon, you're posting a podcast, then they can rely on that. If you're posting every day at two o'clock, then they can rely on that. And it's that consistency. Consistency doesn't have to be in your fact, all the time, but it has to be that you're there enough to become top of mind.                                              So, the idea behind a trigger event is that, as a business owner you recognize in [00:29:30] somebody's business, "Hey you've just had a change in a position," or, "Hey you've just lost a customer," or, "You've just gotten a new customer." You sort of come back top of mind and say, "Has this happened in your business?" For example, if for sales and marketing, "Hey, have you lost any accounts recently, here are three things you can do to find a new account." So just speaking to the problems that they might have, always offering helpful information, and being consistent is really [00:30:00] important. Roy Barker:                        Right, right, and you can look at it with expert advice. There may five experts that are all really good in their field and, I myself, maybe I don't choose expert number five because I really haven't, I don't not choose him because I haven't seen anything, but like you're saying, if expert number three is emailing and posting, and then I wake up today [00:30:30] I'm like, "Oh gosh, I really need this service." Well number three is on my mind because I've just seen his post, or his content recently, and so I think that, that it gets back to sometimes we don't not choose somebody because we don't think they're good, we just don't pick them because we haven't heard from them or haven't seen anything lately, and so they're not at the forefront of our mind.                                              And kind [00:31:00] of touching on this a little bit, another statistic that I read the other day was saying that, we've kind of come to a flip point with content that, used to everybody believed that you had to, that volume was the best. And you could sacrifice a little bit of quality in order to have a high volume of just blowing stuff out, and I think the tables have turned. I'll get your opinion on this. That now, basically it [00:31:30] pays off more to really work on the quality of the content, and then promote it, and they're saying spend probably 20% of your time on the content itself and getting it right. But then you want to spend 80% of your time actually promoting it across all channels, different ways, like you said.                                              It could be a video clip, it could be snippets through a LinkedIn [00:32:00] post, and if you really stop and think about LinkedIn and Facebook, and the algorithms that they run nowadays, and depending upon how many connections you have, if you've got a thousand connections and you've got a hundred of those people that are constantly posting, if you put something on your, if something pops up on your wall, it's not gonna live there very long before it kind of rolls off [00:32:30] and rolls out. So if I don't log into my account, just at the right time to see what you just posted, I may miss it. Not because it's not there, not because it wasn't good, not because I don't like you or look for you, but just because of the opportunity at that particular time. Heather Deveaux:            It's very true, and recently I posted something on my Instagram account, and then couldn't find it. Like it had disappeared [00:33:00] in the feed, and that has happened to me on LinkedIn as well, where I posted something and it's there, and then the next time I go on it's not there. I don't know if the internet eats it or what happens to it, but you're right there's just so much activity that, it's almost like sometimes what I'll do is I'll go in and I'll edit that post, and then it will show up again. And like I said, I don't claim to know a whole lot about social media. I can write content for days [00:33:30] but, when it comes to analytics and how the algorithms work, sometimes I just think that someone is sitting in a corner watching us on TV, laughing at us trying to figure out how this stuff out, because it's just, it's exhausting. When you post something and then you lose it, like it's your post, you know? Roy Barker:                        Right. Heather Deveaux:            And the internet just eats it off. And so, I said this to people before, but I've recently read that you need to be posting on [00:34:00] social media, in some cases, 30 or 40 times a day, and that just boggles my mind, because they don't think people have jobs? Where are they getting the time to post on social media 30 or 40 times a day, and of course, that's automation, and automation is tricky, because the whole point of content these days, getting back to your comment about quality versus quantity, [00:34:30] you can achieve quantity easily. You can pay for it, very simply. You can pay someone to do it, you can buy likes on the internet, you can buy followers, you can buy templates, you can post them, you can schedule them. All of that, money can buy all of that.                                              But, quality is something, it's very personal to a business. And one of the things that I do with my clients is, I really try hard to capture their voice, [00:35:00] because it's no good if it's my voice. And if they're posting things about their business, and sales and marketing for example, if they wanna talk about sales and marketing, it has to come from them. So one of the things that I do with people, is they'll often send me a draft, and I'll clean it up for them, and I'll send it back to them. But when they ask me to write from scratch, I have to spend a great deal of time with them on the phone, or via email, to make sure that the message is clear, because [00:35:30] if it's my voice, then I'm selling them. But I'm not selling them, my client is selling them.                                              So your quality comes from a place of authenticity, and that's why engagement is so important, because your engagement shows your audience who you are. And if you're relying on automation, you know automation can just destroy your business if you're not doing it in a way that keeps people coming back. If they're just seeing it and moving on, does that count as [00:36:00] engagement? So like if they have two or three comments on a post, or two or three comments on a blog post to say, "Hey, thanks for sharing your thoughts on this, this is really helpful to me. I'm gonna implement this in my business," that's quality. And the two are very different, and it's hard to achieve quantity and quality. And the way that- Roy Barker:                        And we also have to discern between [00:36:30] vanity and true engagement, because sometimes we can, in my opinion, we can have a shallower post and people may like it, that doesn't mean that they called you and want to do business. Where if you take the time to write a quality, in depth piece, where you might lead them down the path of what the root of the problem you're trying to solve for them is, then they are much more likely [00:37:00] to engage, either through an email or a phone call, to want to learn more about how you can help them specifically, that's in my opinion. Heather Deveaux:            Oh, I agree 100%, absolutely. And you know there's a dark place on the internet where it is about vanity, and people, that's actually their job. They get paid to be seen, and they get paid to promote, and they get paid to pose. But for the rest of us who are just trying to build our businesses, and [00:37:30] to share our knowledge with the world, those, you know we have a few comments. We don't have hundreds of comments, but we have a few comments. Those few comments, they mean more than a thousand likes ever could, because it means you've talked to someone in a way, and it means that they stopped, like you said, they stopped, they've taken the time to write to you, and that is the thing that a lot of people overlook, is they see all these comments and if they're not engaging back with the comments, that is a lost opportunity.                                              [00:38:00] And in your posting, one of the things I see people do very frequently is, they'll invite a conversation. And they'll post something, and this is becoming very popular, they'll do polls, or they'll have a quiz, or they'll do would you ever, or just questions like that, and it really does drive engagement. And it just let's you know that, yes people are listening. People are paying attention, they're tuning in. [00:38:30] They care about what you're talking about, but it's hard to do that with automation. Those things have to come from a real person, because you can't just put a poll out, and then never go back and look at the results, you know? Roy Barker:                        Right, exactly. Heather Deveaux:            So it requires a lot of personal time, professional time, and the human element of it has to be present, and that's where the quality comes from. Roy Barker:                        Yeah and we can talk about that in the aspect of sales, [00:39:00] that followup is huge in sales, that it's not very likely I'm gonna reach out to you or you reach out to me, we're gonna have a conversation, and I'm gonna sell you on the initial call, or email, or however we connected. But if you have some thoughtful followup, that's where you generally close most of your business, and I think we can say that's true in marketing, and in content, is that there is some articles I see that, they get [00:39:30] a lot of comments, but nobody ever reaches back out to try to continue that conversation, and I feel like those are missed opportunities. Heather Deveaux:            Yeah I think so too, and like I said earlier, it is the business owner's job to always maintain top of mind status, and you should never take for granted that, "Look I flipped this out there in the world, people know it's there." People forget all the time. We're so busy, you know like you said, [00:40:00] you pull over on the side of the road to order a book. Do you turn the podcast back on, or do you hit the radio button and you go about your day? We're just in the moment creatures, and if you're not doing your part as a business owner, to keep that sales and marketing line open all the time, then it's unfortunate because there's a lot of opportunity on the internet and off the internet, to engage with content, and to engage with your audience, and to engage with your clients.                                              [00:40:30] I think we're just all trying to figure it out, like the more you do it, the more comfortable you become with it, and the more authentic it will be, and then I think it just happens. I think your business grows organically, if you're being you, you're being true to your business, you're sharing in a genuine way, you're being helpful, and content does that. It builds that trust, it builds that authority, and it lets people know that, when was the last time you visited a website and did you say [00:41:00] to yourself, "Is this still a business?" Has that happened to you recently? You go on a website and it could be from 2003 and you have no idea if this is still an operational business. Roy Barker:                        Exactly. Exactly, and that's one thing that I've heard is that, and it doesn't have to be daily. In some instances, I don't think it has to be weekly, but I do feel like that you've got to have this message that changed, because that's exactly what I will do. I will look at a blog and [00:41:30] it's dated 2003, and that makes you wonder, are they even is business? Was that the last thought that they have, they're not keeping up or innovating. It just makes you wonder about what's going on, and sometimes it can make you wonder about the followup that, what kind of job will they do for you if you do hire them? Are they gonna focus all their energy on making sure that you're a client, and then they tail off and, [00:42:00] that's the kind of service that you get because there is no follow through.                                              So it can raise a lot of questions, and I guess another, something else I wouldn't wanna talk about, is there seems to be two distinct divides in the theory of content. There are some of the older, and they are probably older in age as well from back in the pre-internet days, that feel that everything that [00:42:30] is written should be very technical. It should be very sales oriented, and it should just be basically an advertisement, sell, sell, sell, consistently. I take a little bit different approach, but I wanna kind of get you to talk about the types of content, and we don't wanna get personal, like I was driving in this morning, had a big fight with the wife on the phone, [00:43:00] and ran into a car.                                              I mean I know that is not the kind of personal details that we want to put out there, but in my opinion we have to have a good mix of the sale, what we do, what our product is, I would love to help you, reach out to me, versus, in my day, this is what, maybe this is an interesting thing that happened to my day. Maybe I like sailing or maybe [00:43:30] I love dogs, so I may have some posts about that. Then the other thing is, also promoting others, like if I read a good podcast, or listen to a good podcast, there are times that I will go out, find their links, and promote it. Because I want other people that may be listening to me, [00:44:00] to have the opportunity to listen to this other expert, depending on what subject it is. You know it doesn't really matter, but if it's good I will spread it.                                              So I guess where I try to find a happy medium is, some self promotion versus, some personal based details, versus promoting others. And then also having other experts, just like yourself. I mean I could have gotten on this podcast, or written a blog and [00:44:30] droned on and on, just about my thoughts and theories behind sales, which they may or may not be good. They may or may not be right for everybody, so also having experts either come on, or write, or highlighting experts information in your posts, so. I know that was a long, drawn out question, but those are just some of the examples of ways that we can put content out there. What are your [00:45:00] thoughts on that? Heather Deveaux:            Yeah I agree with you about the personal side of it versus the professional side, in that you sort of have to sprinkle it in a little bit everywhere, and I think that's where authenticity comes into play. And if you're really passionate about what you're doing and you really believe in it, and you've got a good background in it, and you can call to top of mind something that will help somebody just by talking to them, and you come from a place of helpfulness, [00:45:30] then I think that personality and your personal life will start to come through. You wanna share little bits about yourself and what you're doing, but also it's always from the perspective of, "Listen, I'm a business person, you're a business person," or, "You're someone I can help, I'm just like you. I'm a regular person, here's how I can help you. This is all I'm offering, it's just help."                                              And when you come from a place of helpfulness, [00:46:00] people relax. People, the idea of being sold to, is still such a bad taste in people's mouths that, when you're just talking to them, you're like, "Hey, I have this idea, I have this product, I have this solution," they settle down a little bit and they relax into the conversation. And so, you can strike that balance, and this is where I think social media comes into a great play to help people build their businesses that way, is that the trends now is [00:46:30] to show, you sprinkle in that little bit of personal side. So that's where things like Instagram and Facebook come into play, because they're very accessible, they're very recognizable to people, and the barrier to entry is very low. Anybody and everybody can be on the internet.                                              Whereas if you're doing something more technical, like if you're publishing a blog, or if you're publishing a white paper that is for a specific audiences, and maybe that is where you're doing your selling, you're doing your call to action. You're looking for engagement [00:47:00] in a very specific way, but there's no reason why you can't say to people, "I hope you have a great weekend," at the end of your blog post. And that, it's just personal enough that you're like, "I know this read like it was a painful technical piece, but I'm a person, I'm writing it, and I care about the people reading it, so I hope you have a great weekend." And I think that the more you share [00:47:30] of yourself, whether that's a video of yourself, or it's a live Facebook, or it's a blog, or whatever, the more you share of yourself, the more people realize that you're not just some salesperson.                                              And I bought a car two years ago, and the gentleman who sold me the car calls me every quarter. Every three months he picks up the phone, and he calls me, and he asks me how do I like my car. [00:48:00] Am I having any problems with it, is there anything he can do, please stop in and see me next time I'm having an oil change. And that's the conversation he has with me, every three months. I've been driving a long time and I've never had a car salesman or a woman call me ever again, after I bought the car. And this guy just calls. He calls at Christmas, he calls at Easter, and he just calls to say, "Hey, I really appreciate that you bought this car from me two years ago, I hope things are going [00:48:30] well," and what he means is, "I hope you'll think of me the next time you buy a car," and you better believe, I'm gonna think of this guy when I go to buy a car. Because he's doing it right. He's doing it exactly right. Roy Barker:                        Or even more importantly, referrals. Because how cheap is that? How cheap of an advertisement or marketing for him, is that phone call to you, and me and you are having a conversation. I tell you, "Well my car just died," and you're like, "Oh my gosh, I could put you on to [00:49:00] this guy." So, to me referrals are the very best source, and I think this is another parallel sales and marketing is that, in sales the general theory is that, while you get a product for your money, you generally buy the salesperson or sales entity, in which you're purchasing this because you have trust in them, you [00:49:30] like them. And it's the same for me in the marketing side, in that I tend to read more and listen more to more podcasts of people who I like, and feel somewhat of a connection.                                              Like you said earlier, I feel like they're a normal person. So people that, if you compliment them or their story and they take the time to respond to you, to me that means a lot. It means [00:50:00] they really care, they're not just putting stuff out there, hoping that they get somebody to call them, just to make a sale and be done, and move on. Is that they're really invested in this process, they want to build a relationship, get to know you, and then help you solve the problem. Because that's the other thing too, whatever we're marketing, whatever we're writing about, is not gonna solve everybody's problem. We have to actually ask a lot of lead in and followup questions to [00:50:30] determine, is this gonna be a right fit, which all starts with this conversation and engagement. Heather Deveaux:            Absolutely, and you're right about the relationship side of things. My experience is that, when I work with clients, the writing is such a small part, and it's ironic because that's what people pay me to do, but there's so much lead up to that, and there's so much engagement of, "How can I help?" And that is what really [00:51:00] goes the distance, is that people remember that you're there, whether they wanna talk about the weather, or whether they wanna talk about their next marketing piece, it's knowing that they've got someone on their side.                                              So I go back to my car salesman, I know if my car doesn't start tomorrow, I can call him and he's gonna have my back. And that's all people want, is they want to know that you're not just trying to make a buck, and that's where education, inspiration, [00:51:30] information, and relevance comes into content. And that's, tying it into sales and marketing, it's all about solutions. And I say solutions because, people aren't even talking about the word problems anymore. People have moved away from, "We're not here to solve your problems, like we have solutions. We're starting with the solution." And it's such an interesting shift, because for a long time, business was about, " [00:52:00] You've got a problem, let us help." Now it's about, "We just wanna help."                                              Whatever you got, if we're sales and marketing people, but you need some help with social media, if we can't do it, we're gonna connect you to someone who can help you with social media, because people come from a place of helpfulness. And I find that the more you offer to do for people, the more you get back in return, ten fold. And whether that you offer to write some content, or you offer to have a conversation [00:52:30] with someone about their social media, or you wanna coach them on marketing, if it comes from a place of, "Look, we've spent an hour talking about this, let me just try and help you," then people are more open to that. And when they get the sense that you're going to look after them, as a sales and marketing expert, I think that's all you really need.                                              People need to feel like they can trust you. They want to know that you're in your corner. That this is not something [00:53:00] that they know enough about themselves, or they're not comfortable with in doing themselves, and they're paying, first and foremost for the trust, that they can trust you. And that, I think that's really important, and it all comes back into, that's your content piece, that's your sales piece, that's your marketing piece. That all stems from a place of being genuine, being authentic, and being helpful. Roy Barker:                        Right, right, and it's so important that, [00:53:30] I guess we take that helpfulness route, that we sometimes even, as a salesperson, saying no is actually the way to build a relationship, and to further that into actually getting a sale later, instead of trying to take on a project or a task that you don't feel that you're equipped to do, or that's not in your expertise. [00:54:00] I think there's a lot of respect from a client, or a potential client, when you say, "You know I would love to do that, but just not what my expertise is in, but I've got five referrals here that I can help you find the right person." I think that goes a long way. Heather Deveaux:            For sure, it does, because it builds a level of trust they you're not taking them for a ride. And this recently happened to me. I had a client that wanted some graphic design word done, with the content that I was writing, [00:54:30] and I laughed and said, "Do you just mean make the words bigger and more colorful?" You don't wanna pay me any amount of money to do graphic design. I don't even pretend to know anything about it. I could write words for you all day long, but don't make me put pictures in this content. Roy Barker:                        Oh my God, it's funny you say that, because I've had that experience before. Somebody says, "I'm gonna make you a really nice graphic to go with this," and [00:55:00] it's like five letters that are bolded or maybe in a different color. Heather Deveaux:            Yeah, did I make that? It might have been me. Roy Barker:                        No, no, well Heather- Heather Deveaux:            Yeah, but it's true, and it's important to say to somebody, "Look, that's not my wheelhouse." And you've gotta, we've all gotta arsenal of people we can call on to say, look, I'm gonna refer you to Joe, or Bob, or whatever, and he's gonna look after you. And then they remember that [00:55:30] you did that, and that is important. Roy Barker:                        Right, right. Well Heather, I've taken a lot of your time today. I certainly do appreciate all the great information. The other thing I, we don't really have time to get in today, but I do want to have you back again. Because as we talk a lot about all these different channels, the different messages, long messages, short messages, curating others, putting information out there, having guests, [00:56:00] the other topic that comes up I think will be a next transition into, is creating some kind of a calendar, or a schedule ahead of time, so you know what you wanna do, and kind of can see these gaps that may or may not be, need to be filled in.                                               So, what I'd like to do when we get through talking here, we can set up a time to, talk about the scheduling part and the follow through to try to help people, [00:56:30] because it can be daunting. I mean just sitting here thinking about, I've got a podcast to record, I've got to post it, I've got a blog I wanna put out, I've got 12 Facebook posts, and then sometimes, you can just get to a point, like you said, it's just easier to go have a beer and not have to worry about this.                                              Anyway, what I'd like to do is invite you back. We can talk about the scheduling and the follow through, and how we can make all that happen. Heather Deveaux:            Sounds [00:57:00] great. Roy Barker:                        So if you don't mind, go ahead and tell everybody about how they can reach out and get ahold of you. Heather Deveaux:            Sure, so the easiest way to reach me is through my website, and that's triple w.heatherdeveaux.com. And it's H-E-A-T-H-E-R-D-E-V-E-A-U-X.com. And if people want to learn more about my workshops, they can check out the freelancewritingtool.com. Roy Barker:                        Okay, [00:57:30] well again, we wanna thank Heather for being a great guest, always providing great information for us. Also, I wanna thank you for being a listener of the Senior Living Sales and Marketing Podcast. Don't forget to go to iTunes, Google Play, or Stitcher, download, rate, and also share with your friends. We'd like to get this out to as many listeners as possible. You can also find us at www.seniorlivingsalesandmarketing. Sign [00:58:00] up for our newsletter. That way we can notify you whenever a new podcast come out. Again, my name is Roy Barker. If you'd like to find out more about me and the advisory consulting services for the senior living industry that I provide, you can reach me at roy@roybarker.com. Thanks a lot and have a great afternoon.  

For the 49th episode of the Lion Zeal Show, I’m chatting with Joe Sinkwitz (Cygnus) about the history of spam, and how SEO has evolved over the past 20 years. Joe is one of the most experienced guys in our industry. He was doing SEO back in the Altavista days, when spamming Meta Tags was a solid strategy. He was ranking #1 for payday loans for a brief time, bringing in over $50,000 per day for his business. At one point he had 50 employees running his business, until Penguin destroyed their business overnight. Overall, it’s a fascinating episode from a great SEO with a lot of stories to share. Watch the video interview and get the transcription here: https://lionzeal.com/podcast/joe-sinkwitz/  

Welchen Wert haben die Meta-Tags "Keywords" und "Description" für die Suchmaschinen-Optimierung? Der Beitrag SEO Kurs #07: Meta-Tags, Keywords, Description erschien zuerst auf Walter lernt.

An updated list of Meta tag do's and don'ts. Plus, more drama around the $3.8M Indy.gov website project.

Talking Drupal #135 Meta Tag with Damien McKenna In episode #137 we discuss the Meta Tag Module with Damien McKenna Show Topics Guest: Damien McKenna - Damien McKenna -  In the Drupal community since 2007, Community Lead at Mediacurrent.   What are Meta Tags? Why are Meta Tags important What is the Metatag module? Challenges as the maintainer Resources Module page - https://www.drupal.org/project/metatag Issue queue - https://www.drupal.org/project/issues/metatag Tags Supported - https://groups.drupal.org/node/229413 Open Graph (Facebook) Test - https://developers.facebook.com/tools/debug/sharing Twitter Card Test - https://cards-dev.twitter.com/validator Hosts Stephen Cross - www.ParallaxInfoTech.com @stephencross John Picozzi - www.oomphinc.com @johnpicozzi Nic Laflin - www.nLightened.net @nicxvan Guest Damien McKenna - http://drupal.org/u/damienmckenna@DamienMcKenna

Scott Gombar is a Digital Marketing Agency. As an expert in Social Media, Digital Ads and SEO Scott found himself always helping business owners become more competitive on the internet. Scott uses the internet & social media to market businesses, entrepreneurs, authors, artists and anyone trying to grow their brand or bottom line. He uses a combination of Organic and Paid search, Social Media, Email and Local Search to deliver your message but also firmly believes in the face to face networking that helps build trust and loyalty. Scott Gombar is a Google Certified Partner with AdWords and Analytics  Ian Farrar and Scott Gombar Discuss:- Content is king Domain structure Metatags, keywords, alt text SEO retainers Search engine algorithms Web redirects Scott can be found at scottgombar.com Show Sponsors:- Cellular Solutions Cellular Solutions' managed and hosted services cover a comprehensive range of integrated business communication solutions, across mobile, landline, software and email, so we can offer truly world class in-house customer service.  

Wat zijn metatags? by Leon Bothof

Momentan haben wir echt eine kreative Phase. Nachdem wir in der letzten Podcast-Folge schon damit experimentiert haben, ohne jegliche Vorgabe völlig frei zu reden und dafür außergewöhnlich positive Rückmeldungen erhalten haben, präsentieren wir euch mit der heutigen Folge gleich unsere nächste Idee: Frag David, die neue Rubrik im David Asen Marketing Podcast. In dieser greifen […] Der Beitrag DAM 020: Frag David: Was sind Metatags? erschien zuerst auf David Asen Marketing.

An event hashtag is the absolute key to bringing online “visibility” to your event or speaking gig. There is nothing more important to an SEO coach  as using keyword focused and topic relevant content in making your event findable online.Listen to this SEO podcast where One-Of-A-Kind SEO expert and SEO Strategist Dagmar Gatell speaks about the power of an event hashtag and how you can make your event more visible in 7 days or less.P.S. Gain FREE access to our SEO premium content, including the 7 fatal SEO mistakes successful entrepreneurs make when building their autority online.

Topics discussed during this podcast include; Configuring Wordpress Advertising on Craigslist Adsense You can play this session of the podcast here: Your browser does not support the audio element.   Here's a timeline of the topics discussed during the podcast: 0:00 - Introduction 1:00 - How to remove unwanted Wordpress sidebar items, and how to add a link to the sidebar for your Facebook page 4:45 - Help me! I'm not getting any response to my Craigslist ads! 6:45 - How much can I earn with Adsense? 7:15 - What is the most important for a successful blog? 10:30 - What are the best Wordpress themes to use? 13:00 - How to remove the 'Meta Tags' listing from your Wordpress sidebar 15:20 - How to use the 'More' feature for posts on your Wordpress home page 19:30 - How to add the 'Comments' feature to your Wordpress blog 22:40 - Connecting to your Facebook page from your Wordpress blog 23:45 - Tips for choosing the best Wordpress plugins 30:50 - Strategies for creating effective Craigslist ads 36:20 - Using images in your Craigslist ad 41:00 - Making your Craiglist title stand out 46:00 - How much can you earn per month with Adsense?   Websites referenced during the podcast: Nature's Trinity - Julie's blog Wordpress Plugins Aurica's Craigslist Ad (this ad is no longer online) Craigslist Title Symbols   This podcast is a recording of the live weekly conference calls held exclusively for the members of my List Marketing System. Typically discuss ways we can drive traffic to our squeeze pages to build our list but discussions are open to any business-related topic and personal development also. Have any comments on the items discussed in this call or want to suggest topics for future discussion? Leave your comments below.

6 main video ideas: 0:55 – What’s the optimal length of top-ranking articles? 1:40 – Step 1: Integrating keywords in Titles & Headings 1:56 – Step 2: Embedding keywords within the body of the article 2:26 – Step 3: Including keywords in Meta Tags 3:44 – Step 4: Providing an improved user experience through highlighted […] The post Essential On-Page Optimisation Techniques (usually forgotten by online marketers) appeared first on Super Savvy Business | Digital Marketing Agency Sydney.

In diesem Workshop möchte ich euch zeigen, wie man ganz einfach statische Webseiten umbaut und mit meinem mini CMS simpleCE verwalten kann. Das simpleCE System ist dabei so flexibel, dass man neben normalen Texten und Bildern auch eine individuelle Slideshow damit bearbeiten kann. Ebenso lassen sich Seitentitel und Metatags mit simpleCE verwalten. Durch den einfachen Funktionsaufbau bietet simpleCE ein umfangreiches Framework zur Bearbeitung von Webseiten. Hier gibt es weiterführende Informationen zu simpleCE: http://simplece.com http://www.pascal-bajorat.com/simplece-mini-cms/874/ https://www.webdesign-podcast.de/2012/01/31/simplece-mini-cms-jetzt-auf-codecanyon/ https://www.webdesign-podcast.de/2012/01/31/simplece-mini-cms-jetzt-auf-codecanyon/ Ähnliche Artikel: simpleCE – Das kleine und feine mini CMS (inkl. Video) Icon mit Adobe Photoshop Haare freistellen (Alpha-Kanal) Photoshop

In this episode we answer these great questions. What does keyword density mean? Which meta tags are important? How do I use a keyword density tool? What is the difference between a keyword density tool and a keyword selector tool? Which are the Meta Tags that are important for Google. Follow us on twitter at www.twitter.com/ewebstyle/ Find our facebook page at www.e-webstyle.com/facebook. Website Marketing Houston.

In this episode we answer these great questions. What does keyword density mean? Which meta tags are important? How do I use a keyword density tool? What is the difference between a keyword density tool and a keyword selector tool? Which are the Meta Tags that are important for Google. Follow us on twitter at www.twitter.com/ewebstyle/ Find our facebook page at www.e-webstyle.com/facebook. Website Marketing Houston.

In this episode we discuss competitive analysis, the value of keywords and how to tell if you have a horrible website. We discuss the value of meta tags for SEO with Google and which meta tags are worth worrying about. We also continue discussions about how to convert traffic into dollars with great calls to action.

In this episode we discuss competitive analysis, the value of keywords and how to tell if you have a horrible website. We discuss the value of meta tags for SEO with Google and which meta tags are worth worrying about. We also continue discussions about how to convert traffic into dollars with great calls to action.

iTunes Summary, or newsreader summary

Wer bei Google ein Suchwort eingibt erhält dazu am rechten Bildschirmrand stets die passende Werbeanzeigen. Was für die einen äußerst lukrative Werbung ist, kann dem anderen ein großes Ärgernis sein - etwa wenn die Eingabe der eigenen Marke den Kunden zu Konkurrenzprodukten führt. In der ähnlichen Frage der Metatags hat vor gar nicht langer Zeit der BGH entschieden, dass es sich hierbei um eine Markenverletzung handelt. Doch lässt sich diese Rechtsprechung auch auf das Phänomen Keyword Advertising übertragen? Oder müssen hier ganz andere Maßstäbe angelegt werden? Die Oberlandesgerichte sind sich in dieser Frage uneins, wiederum wird wohl der BGH das letzte Wort haben. Über die Maßstäbe, die beim Keyword Advertising anzulegen sind und in welche Richtung der BGH sich wohl orientieren wird, habe ich mit Dr. Uwe Lüken, Partner der Kanzlei Bird & Bird in Düsseldorf gesprochen.

Heute geht es im Informationsrechts-Podcast um das Online-Marketing. Die Urteilsbesprechung wird heute von Esther Pfaff bearbeitet. Sie befasst sich mit der markenrechtliche Einordnung von Metatags und stellt dazu fünf Urteile vor. Jan Siebels erläutert anschließend den Begriff "Meta Tag". Prof. Hoeren gibt einen Überblick über das Online-Marketing-Recht. [UPDATE: Der Beitrag ist jetzt in voller Länge verfügbar.]

Mikkel made it back from the States safely, minus the cavity search. The guys talk about Subdomain Trademark Violations, and ask the question: Is there more than one place to Google? Plus, Can bad META-tags have a negative impact? All this and much more