Podcasts about smuckers

In this episode of Welcome to Cloudlandia, I chat with Dan about his recent journey to Buenos Aires for stem cell therapy on his knee. After living with an injury since 1975, he shares how advancements in medical technology are providing new solutions for pain and mobility. We discuss the challenges of recovery and the impressive potential of these therapies, along with vivid stories from his experience in this vibrant city. We also touch on the role of AI in our modern landscape, questioning its reliability and pondering whether it enhances creativity or simply recycles existing ideas. As we explore the implications of AI, we consider how it can assist in achieving desired outcomes without requiring individuals to develop new skills themselves. Sullivan emphasizes the importance of meaningful work and the balance between utilizing technology and fostering genuine human creativity. Our conversation wraps up by highlighting the ongoing journey of personal growth and the need for continuous improvement in an ever-evolving world. SHOW HIGHLIGHTS Dan shares his personal journey to Buenos Aires for stem cell therapy to rejuvenate his knee cartilage, highlighting advancements in medical technology and the promising future of these treatments. We explore the historical significance of technological revolutions, from steam power to the creation of the alphabet and Arabic numbers, and their impact on communication and societal progress. The discussion delves into the rapid advancements in AI technology, questioning its role in creativity and entrepreneurship, and examining its potential for convenience and efficiency. Dan and I consider the distinction between ability and capability, reflecting on how current technological advancements like AI have amplified capabilities while individual aspirations may lag. We discuss the integration of AI in creative processes, highlighting how it can enhance productivity and creativity without diminishing human input. The conversation touches on the importance of efficiency and prioritization in personal growth, exploring strategies for optimizing tasks and delegating effectively. We conclude by reflecting on the ongoing nature of personal and technological growth, emphasizing the value of continuous improvement and collaboration in achieving success. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr. Sullivan. Dan: Mr Jackson, it's been a while, it's been a while. Dean: And yet here we are. Like no time has passed. Dan: Yes. Dean: Because it's now. Dan: But I've put on a lot of bear miles since I saw you last. Dean: Yeah, tell me about your journeys. Dan: Yeah well, buenos Aires. Yep Just got back yesterday and am in considerable pain. Oh really what happened. Well, they give you new stem cells. So now, they're going after. They're going still on the knee, but now they're going after tendons and ligaments, yeah, and so this may seem contrarian, but if you're in pain, it means that they're working. Dean: Oh, okay. Dan: How's that? For a compelling offer If you feel really bad about this, it means that what I'm offering you is a great solution. Dean: Yeah, with a name like Smuckers, it's got to be good, right yeah? What was that cough syrup that was known to taste so bad? Buckley's, buckley's. Dan: Tastes so bad. Tastes awful Works great. Dean: Yeah, that's right. That's the perfect thing. Tastes awful, works great. So were they completely pleased with your progress. Dan: it's, yeah, I think that the from what I can tell from they. They show you pictures of other complete cartridges. You know, okay, with other people and my left this is my left knee an injury from 1975. 1975, uh-huh, so 50 years, and it progressively wore down. It was a meniscus tear and in those days they would remove the torn part of the meniscus, which they don't do anymore. They have new surgical glue and they just glue it back together again. But this is the. This is one of the cost of living in over a period of history where things get better and so, as a result, I have a cartilage today which is equal and capability as it was before I tore it in 1975. However, all the adjustments my left leg and my head to make, 50-year period of adjusting to a deteriorating capability in my left there was a lot of calcification and stresses and strains on the tendons. So now that they can see the complete cartilage back, they can know exactly what they have to do with the otherons. So now that they can see the complete cartilage back, they can know exactly what they have to do with the other things. So they still reinforce it. So I get new stem cells for the cartilage because it has to be reinforced and so it's a good thing. I'm planning to live another 75 years because I think every quarter over that period I'm going to be going to Argentina. Dean: Oh boy, this is great. Dan: Or Argentina, is coming to me. They're going through their FDA phases right now and he's getting the doctor scientist who created this is getting his permanent resident card in the United States. So I think probably five years five years it'll be available to others. You know they don't have to make the trip. Dean: Well, that's great so now you've got the knee cartilage of a preteen Swedish boy. We were bouncing around the mountains. Dan: Yeah, something like that, yeah, something like that, something like that it's interesting that it wasn't 1975 when the $6 million man started out. Dean: That's what you're going to end up as the $6 million man. We can rebuild. We'll see. Dan: Yeah, but I had. While we were there, we had a longtime client from Phoenix was down. He was working on knees and rotator cuffs in his shoulders. Dean: And. Dan: I was able to say does it hurt? And he says yes, it does, and I said that means it's working. Dean: That means it's working. Dan: Yeah, and I said. He said you didn't tell me about the pain part before you encouraged me to come down here and I said, well, why? You know? Why, pull around with a clear message. Dean: And I said well, why, you know why fool around with a clear message, Right, I remember when Dave Astry had he had, like you know, a hundred thousand dollars worth of all of it done, all the joints, all the like full body stuff, and he was just in such pain afterwards for a little while. But how long does the pain last? Dan: Imagine it's like getting well, if I go by the previous trips, which were not equal in intensity to this one, there was about three or four days. Three or four days and then you know, you're, you're up and around. Yeah, as a result of this, I'm not going to be able to make my Arizona trip, because this week for genius Right, because? I'm going to have to be in wheelchairs and everything. And if there's one place in the world you don't want to be not able to walk around, it's Phoenix. Because, it's all walking. That's the truth. Yeah, up and down. So we're calling that off for now, and yeah, so anyway, and anyway. But they're really thriving down there. They're building a new clinic in a different part of the city, which is a huge city. I never realized how big Buenos Aires is. It's along the same size as London, you know London. Dean: England. Yeah right, you know how big London is. How long are you go on each trip? How long are you there? Dan: We arrive on a Sunday morning and we leave on a Friday night. Okay, so the whole week. Yeah, yeah, it's about eight days, eight travel days, because on Saturday we have to go to Atlanta to catch the next plane. Dean: Yeah. Dan: That's either a dog or a monkey. Which do you have there? Dean: That was a dog, my neighbor's. I'm sitting out in my courtyard. That was my neighbor's dog. It's an absolutely beautiful Florida morning today, I mean it is room temperature with a slight breeze. It's just so peaceful out here in my courtyard aside from working out Well. Dan: you're close to the Fountain of Youth. That's exactly right. How many? 100 miles? 100 miles to the north, st Augustine, that's right. That's exactly right. Dean: Yeah, this whole. Just look at. Dan: The De Leon. That's right yeah. Dean: This whole just look at the day. Leon, yeah, I know my I think we're going to look back at this time. You know like what? You are on the leading edge of big advantage of these treatments. You know the things that are available medically, medical science wise to us, and you realize how. I was having a conversation with Charlotte this morning about the I want to layer in you know the benchmarks technologically around the things that we've been talking about in terms of text and pictures and audio and video and seeing them as capabilities where it all started. You know, and it's amazing that really all of it, aside from the printing press with gutenberg, is really less than 150 years old, all of it, because she asked about the benchmarks along the way and if you went from Gutenberg to different evolutions of the press, to the typewriter, to the word processors in personal computing and digital, you know PDFs and all of that stuff and distribution has really only started. You know full scale in 150 years, along with the phonograph in the mid-1800s, the, you know, photography and moving pictures all kind of happened in that one 1850 to 1900 period. You know, but the big change of course, yeah, 1900 to 1950. Dan: Well, you know it's interesting because it's built like the question of what are the tallest mountains on the planet, and the answer is not Mount Everest. The tallest mountains on the planet are the Hawaiian Islands. Dean: Oh, okay. Dan: You know, the big one, the big island, I think the top peak there, Mauna Loa. I think Mauna Loa is a name of it and it's about 30,. Everest is 20, 29,000 and change, but Mauna Loa is around 32,000. Dean: Is that right yeah? Dan: but it's. You know that's an island that goes right down to the ocean floor and I think the same thing with technology is that we look back and we just take it back to sea level. We take technology back but we don't see the massive, you know, the mass amount of growth that was. That was over tens of thousands of years. That was before you could actual changing technology. I think probably have the perception maybe you know 150 or 200 years where we can see changes in technology over a decade. You know it would be a tremendous thing. It's the perception of change that I think has suddenly appeared on the planet. You know, and I think that the big one, there were three right in a row it was steam power, it was electricity and it was internal combustion. You had those three multiplier technologies Steam 18, no 1770s, 17,. You know it was fully developed probably right at the time of the American Revolution 1776. You had really, dependably, certain steam power right around then. You had to have that multiplier. You had to have that multiplier for there to be significant, frequent technological jumps. You had to have this. Before that, it was slavery. It was animals and slavery that got you, and that didn't change. Dean: Yeah, I mean because the steam. That's what really was. The next big revolution in the printing press was the steam powered printing Steam powered presses. Dan: Yeah, steam presses. Dean: That allowed the newspapers to really take off then yeah. Dan: Yeah, it's fascinating. Dean: You know that you have Charlotte in my who knows all of that. Dan: You better explain that, you better explain that. Dean: I think all of our for the new listeners. Well, there may be new people. There may be new people today. Dan: You know, yes, I don't want my reputation. Dean: That's so funny. Well, even that you know having an AI that we have named Charlotte, my chat GPT buddy, to be able to bounce these ideas off and she gets it. I mean, she sees the thing, ideas off and she gets it. I mean, she sees the thing. But you know, it's really what you said about the islands. You know the sea floor right, the bedrock, the level all the way down is where that is. And I think if you look at, even before Gutenberg, the platform that was built on, for there to be movable type, there had to be type, that had to be the alphabet, the alphabet had to be. And it's just amazing when you think about what would have been the distribution method and the agreement that this was the alphabet. This is what this, this is what we're all gonna do and these are the words. Dan: And I'm fascinated by that whole, that whole development, because all that, yeah, yeah, it's really interesting because, as far as we can tell, it's it's roughly about 3 000 years ago. The alphabet eastern mediterranean is basically, but where it really took on that we notice a historical impact is with the Greeks. Their alphabet and ours isn't all that different. I think it's got a few letters different using our set of ABC. It's like 80%, 80%, 85% similarity between that and the. Greek alphabet. And the other thing is did the culture, or did the country, if you will, that? Had it, did they have any other powers? I mean, were they military powers, were they? Maritime powers and the Greeks had it. The Greeks were, they had military power. They had, you know, they were you know they weren't an island, but they had a lot of ports to the Mediterranean. And did they have ideas to go along with the alphabet? Did they have significant, significant ideas? Powerful because they were that's where the spotlight was for new thinking about things at the same time that the alphabet appeared. So they could, you know, they could get this out to a lot of different people and but it's not. It's not very old in terms of time on the planet. Right when you think about the big picture, yeah, yeah, and you could see how the countries that the civilizations, countries, cultures that did not have the alphabet, how they didn't make the same kind of progress. Dean: Yeah, that's. Dan: I mean, it's really and then the Arabic numbering system was huge, where you had zero, you had nine, one, two, three, four, five, six, seven, eight, nine, and you had zero, and zero made all this. Nothing made all the difference in the world. Nothing made all the difference. Dean: oh, that's funny, I heard a comedian talking about the Greek salad. It was such a. It gave us so much so early. But really all we've gotten in the last few hundred years is the salad, the Greek salad they've kind of been resting on their laurels, you know. Dan: Yeah, don't forget souvlaki. Dean: Oh yes, souvlaki, Exactly. Dan: Souvlaki is a very big contribution to human progress. Dean: Uh-huh and baklava, Baklava yeah. Yes, that's so funny. I had an interesting thought the other day. I was talking with someone about where does this go? You start to see now the proliferation of AI being used in content creation poll. You know 82% of people don't trust any content that's created to be. You know whether it's authentic or whatever, or real compared to. Dan: AI created and yeah, of course I don't trust that poll. Dean: Right, exactly. Dan: None of that. How could you possibly get a poll? Dean: I know. Dan: I mean how you know your hundred closest friends. Dean: I mean, is that what I mean exactly? Dan: I think that whole thing 82 out of my hundred closest friends who's? Got a hundred close. Who's got a hundred closest friends? You know, like that yeah and you know I mean so. It's ridiculous. What we know is that it's pervasive and it's growing. Dean: Yes, that's true, I can tell. Dan: And you know I was really struck by it, like if I go back two years, let's say, you know the spring of 23. Dean: Yeah. Dan: And yeah, and I'm having my connector calls, especially with the raise owners, and you know so maybe there's 15 people on the call two years ago and maybe one of them is one of these lead scouts. He does things technological, you know, it could be Lior Weinstein or Chad Jenkins, like that, or Mike Koenigs might be Mike Koenigs, and of course they're into it and they're into it and they're making very confident predictions about where this is all going, and I go to three weeks ago, when I had two FreeZone podcasts day after each other, tuesday and Wednesday, and there might have been a combined 23 different people. A couple of people appeared twice, so 23 people and every one of them was involved in some way with AI. That had happened over a two-year period and there wasn't any, what I would say, wonder about this. There wasn't any sense. Of you know, this is amazing or anything. They're just talking about it as if it's a normal thing. So fundamental capability has gotten into the entrepreneurial marketplace and is now considered normal. Dean: Yeah, Just the way like yeah. And Wi-Fi is, you know, internet. We take that for granted. Yeah, I worry, though, that I think like, generationally, where does this head? I'm saying that it just seems like a proliferation of intellectual incest is where we're headed with that, that if all the new you know, generative ai are just regurgitating, assembling stuff that already exists, who's creating the new thoughts in there? Dan: you know, well you say you're worried I'm not worried. Dean: I don't, I mean you're not worried, I'm not worried, I'm just, you're like one of those people who says they're curious, but they actually don't care. I don't, I don't really care. You're right, they want to be seen as caring. Dan: You want to be seen as worrying. Dean: Yeah, thanks for calling me out. Dan: You're not worried at all. Dean: Yeah, that's it. I need you to keep me in check. Dan: Actually, you're luxuriating in your inequality. Dean: Yes, exactly Because I know I'm coming up with original ideas. That's right. Well, has it changed at all? No, I think that's the thing. I'm just observing it. I'm really starting to see. I think I mentioned years ago, probably when we first started the Joy of Procrastination podcast I read an article about the tyranny of convenience and I thought that was really interesting. Right, that convenience is kind of an unrated driver of things. We're like on the, you know, at the we're on the exponential curve of convenience now that there's very little need to do anything other than decide that's what you want, you know, and I think, riding on that level, I just see, like, where things are going now, like, if you think about it, the beginning of the 1900s we were, if you wanted to go anywhere, it was with a horse right. And we're at a situation now I've had it my the new tesla self-driving, they've got the full self-driving thing is, I was, I went to meet with Ilko in Vero Beach, which is about an hour and a half away, hour and 15 minutes away, and I pulled out of my driveway not even out of my driveway, I just pulled out of my garage and I said you know, navigate to the restaurant where we were meeting in Vero Beach, and then I, literally, dan, did not touch the wheel as we pulled into the restaurant All the way. The entire drive was done by Tesla and to me. You know, you see now that we're literally one step away from hopping in the backseat and just waking up when you get there, kind of thing. We're inches away from that now because functionally, it's already happening and I have 100% confidence in it. It's you, it's. It's an amazing advancement and I just think about every single thing, like you know, every possible thing that could be done for you is that's where we're moving towards. Do you know, dan Martell? Have you met dan? Dan: no, I heard his name, so he's a really cool guy. Dean: He wrote a book recently called buy back your time, but his, you know, he's made his name with sas companies, he had a sas academy and he's a investor and creates that. But he said the modern, the new modern definition is, you know, instead of software as a service, it's we're moving into success as a service, that it's delivering the result to people, as opposed to the tool that you can use to create the result. And I think that's where we're going with AI more than I don't think people learn how to use the tool as much as people organizing the tool to deliver popular results that people are going to want. And I think that that's really what you know. Electricity, if you go all the way back, like if you think about that's probably on the magnitude of the impact, right, but even way beyond that. But if you think about it, wasn't just electricity, it was what that capability, the capability of electricity, opened up, the possibility for the ability to have constant refrigeration. You know some of the application of that core capability and lighting, and lighting exactly. Dan: Lighting, lighting, yeah. Dean: So I think that's where we're yeah, looking back you know you know. Dan: The thing that strikes me, though, is it all depends on the aspirations of the individual who has these things available and my sense is, I don't see any increase, relatively speaking, in people's aspiration you don't see any increase in people's aspiration. I don't think people are any more ambitious now than when I started coaching, so they have I'll just quote you back a distinction which you made, which I think is an incredibly important distinction the ability, the difference between an ability and a capability. People have enormous capability, exponential capability, but I don't see their abilities getting any better. Right, I agree. Yes. So it doesn't mean that everybody can do anything. Actually only a very small few of people can do anything yeah. And so I think people's ability to be in the gap has gone up exponentially because they're not taking advantage of the capabilities that are there. So they feel actually, as things improve, they're getting worse. That's why the drug addiction is so high. Drug addiction is so high and addiction is so high is that people have a profound sense that, even though the world around them is getting better, they're not. Dean: Yeah, I just thought. As you're saying, all that you know is thinking about that capability and ability. That's a profound distinction. I think so, yeah. Dan: But also the the thing I'll write it down, and I'll write it down and send to you to know that. Dean: I'm serious about it, okay, but the thing people's desire for the things that ability can provide, you know, is I think there's a opportunity there in if you have the capability to, if you have the ability to apply a capability to get somebody a result that they want and value without having to go and develop the ability to create it, I think there's an opportunity there. That's kind of along the lines of that success as a service. Dan: No on an individual basis yes. But nothing's changed between the inequality of certain individuals and other individuals. Dean: Nothing's changed there. No, I think you're right, it's still distribution. Dan: Except that I think people are feeling it's still distribution, Except that the people who I think people are feeling more unequal. Dean: Yeah, yeah, but the ability to and I think AI gives people, you know, the ability to do create content at scale that they wouldn't have the ability to do otherwise. You know, even though it's mediocre, I think that's really the thing we're going to be able to have a, you know, an onslaught of no, I think it magnifies who you are to begin with. Dan: If you're mediocre, I think you get exponential mediocrity I guess. Dean: Thank you, I don't think. Dan: I don't think it takes a poor writer and makes them into a great writer. No, it does not. Dean: That's what I'm saying. Dan: Because they don't have the discernment between what's good writing and bad writing to start with. Well, how would they know when to get the AI back? I mean grammatically, I mean if they're bad at grammar, correct spelling, but that's not meaning, that doesn't have anything to do with meaning. So, yeah, so you know, I'm noticing. I mean I've normalized it already. I mean I put everything through perplexity. I read a whole paragraph and I run it through and then I'll add context to it, I'll add dimensions to it and I think but I'm the one coming up with the prompts, I doing the prompts, it's not prompting. It doesn't prompt me at all right you know, yeah, it doesn't impress me. Till the day I start in the morning, says Dan, while you were sleeping, while you were having, you know, reading and everything else. I've been doing some thinking on your behalf and I've thought this through. Now I'm impressed. Dean: I wonder how far we are away from that. Dan: I mean infinity away, uh-huh right, because that's not what it does. That's what we do. Yeah, yeah. Where do you think the desire comes from? Where do you think the desire because I see it almost as a desire is that we're completely replaceable? Where do you think that desire comes from? Dean: The desire for that people have. I think if you go down to the that technology can completely replace me. Dan: I mean, it seems to me to be an odd aspiration. Dean: I wonder what the I heard. I saw somebody let me see if I get the words right saying that I don't want to. I don't want AI to create art and writing so that I can do the dishes. I want AI to do the dishes and cook so that I can create art and music. Which is so yeah, I mean, when you look at the fundamental things like why does anybody do anything? What drives desire? I think, if you go back to the core thing, like the life that we live right now is so far removed from the life of ancestors. You know, in terms of the daily, you know, if you just look at what even going to Maslow's needs right of the if everybody we want to have a nice house, we want to have a car to drive around in, we want to have food, meals that are plentiful and delicious, and money to do the things that we want to do, but I think that most people would be content with those things. I think it's a very rarefied exception of people that are ambitious beyond their comfort requirements. Like you look at, why does somebody who you know you look at those things that once somebody reaches economic freedom kind of thing or whatever, it's very it's not uncommon that the people who don't need to continue doing stuff continue to do stuff. You know that can, like you're baked in ambition and I think score right if you look at the things that you're beyond, you don't need that at 80. Dan: I like being fully occupied with meaningful work. Dean: Right. Dan: In other words, I like working, I really do like working. Yeah, and there's no difference between the amount of time working at age. I am 80, almost 81. Dean: Yeah. Dan: At age. I am 80, almost 81. And there's no difference between the amount of hours. If you measure me by a day a week, there's no difference in the number of hours that I'm working which qualifies under work. You know it's a focus day kind of work. There's no difference now than when I was 50. How I'm going about it is very different. What I'm surrounded by in terms of other capabilities, other people's capabilities, is very different. I'm surrounded with it by. Technology is very different, okay, but it's still the same. I have sort of a measure of quality. You know that the work is. I like doing the work I'm good at. The work is meaningful. I like doing the work I'm good at. The work is meaningful, I find the work energizing, I find the work rewarding stays exactly the same and that's what I'm always. So when ai comes along, I said does it affect the amount of meaningful work that I do? And so far it hasn't changed anything and it's actually increased it. It's like I would say it. Actually I find and I can just measure it in projects that I'll start and continue work through until the project is completed. It's gone up considerably since I've had perplexity yeah, oh, that's interesting. Dean: So what would you say, like, what are the top few ways that you like? Integrate perplexity to an advantage like that for you, then? Because? Dan: you're basically, you're an observer of what you know and you're thinking about your thinking that hiring with Jeff Madoff and Jeff is working on the part of the book that involves interviews with people in show business and people who really understand the concept of casting rather than hiring, and the people who've built their businesses on a theater approach. So Jeff's doing that and we have our team supporting him. They're setting up the interviews, we're recording the interviews and we're putting them into print form for him. But the interesting thing about it is that I'm just working on the tool part of the book, the four-by-four casting tool, which is actually going to be five chapters. It's actually five chapters of the book Because the entire psychology of having people create their own roles inside your company is the essence of what casting, not hiring, really means is that you're not giving people job descriptions. You're what a completed project looks like, what a completed process looks like and everything else, but how they go about it they create for themselves. They actually create it. So they're not automatons. We're not creating robots here. We're creating people and we want them to be alert, curious, responsive and resourceful. What does? that mean we want things to happen faster, easier, bigger and better. What does that mean? We want them to create projects with a sense of commitment, courage and capability and confidence. So we're laying this out, so it's like a human being's brain manual, basically, as we're putting together that when you're involved in teamwork, what it looks like like. So what I'll do is I'll write a paragraph on my own time, just on word. I write in maybe a hundred word paragraph and what's going to be the context of this, and then I'll immediately go to perplexity and I said now I want you to take the this hundred word paragraph and I want you to come. I want you to divide it into three 50 word paragraphs and stressing these, and have one distinct idea for each paragraph. But I want the meaning of the three paragraphs to integrate with each other and reinforce each other. But there's a distinctly new thought. So I just give it all directions, I press the button and out it comes. So I said okay now looking at the essence of each of the three paragraphs, I'd like you to give each one of them a really great punchy subhead thing. I got my subheads, but I'm really engaged with, I'm sort of in real teamwork. I'm teamwork with this other intelligence and that feels yeah, really terrific, that feels really terrific. Dean: That feels really terrific, that's great. So you're using it to, you're the. You know I heard somebody talk about that the 10, 80, 10 situation where you're the beginning 10% of something, then let it create, expand that, create the 80%, and then you're the final 10 on weaving, yeah, together and except I would have about five, ten, eighty tens for the complete right. Dan: You know, yeah, and, like in perplexity, you just have the ask me line. I'll go through five or six of those and right in the course of producing what I you know, and I end up totally. I'll probably end up with about 200 words and you know it's broken down and some of them are bullet points and some of them are main paragraphs and everything, but I enjoy that. And then at the end I say now rewrite all of this in the concise, factual, axiomatic style of strategic coach Dan Sullivan. Use a maximum of Anglo-Saxon words, a maximum of active passive verbs, everything in the second person singular. You voice Helvetica and then Helvetica, please, Helvetica new standard Helvetica. Dean: New standard Exactly yes so funny, right, yeah I love that. Dan: But here's the thing, the whole question, I think, in all human experience, when you experience something new, how long is it that before amazing becomes normal and expected? Dean: yeah, yeah, and not long, no, not long. Once we get the hang of something, I think what you've had three expectations that's a good way to think about it. Actually, the way you're using it is very that's very useful yeah, and I don't keep my prompts either. Dan: I don't keep my prompts because then I'm becoming a bit of an automaton, right? So every time I start I go through the prompt, you know. And you know, I kind of have it in my head what the prompts are, but I want to see each time. Maybe I'll make a change this time and I don't want to cut myself out from the change, right, yeah, but my sense is that you went back and you could actually observe yourself learning the alphabet, you know first grade for me or learning the numbering system first grade for me. I bet the Dan who's going through this AI experience at 80 isn't much different from the. Dan at six years old, going through learning how to read and write and doing arithmetic. I bet I'm following pretty much the same pattern and that's a capability, that's a yeah, that is a really capability. Dean: Isn't that funny. It's like I remember I still remember like vividly being in kindergarten in january of 1972 and learning that something happened over the Christmas break there that we switched to, we had a new year and now it's not 1971, it's 1972. I remember just. I'm just. It's so funny how that made such an impression on me that now I knew something new. You know this is. Dan: I don't, you know how you just have total unawareness of something. Dean: And then all of a sudden now I know it's 1972, I know my place in time here yeah, yeah, I used to, I, when I was coaching. Dan: You know the first year of strategic coach program and I would talk about how long things took to get a result. You know. Dean: Yeah. Dan: So I said you know you know. I said the big difference that you're going to find being a coach is that you're essentially you're going from a time and effort economy to get a result just getting a result and shortening the amount of time it takes you to get a result. I said that's the big change that's going to take in the program. And I said, for example, I've noticed because I had a lot of really top life insurance agents in the program in the 1970s and 1980s insurance agents in the program in the 1970s and 1980s and they would talk about the big cases. You know the big cases, you know where they would get paid in those days. They get paid $100,000 for life insurance policy and they say you know those big cases, they can take two or three years. You know, take two or three years before them. And I said, actually, I said they were instantaneous. Actually, you got the sale instantaneously. And they said well, what do you mean? No, I put two. No, I said it took two or three years not getting Getting the case was actually instantaneous. It's just that you spend a lot of time not getting the case. What? if you just eliminated the amount of time not getting the case. What if you just eliminated the amount of time not getting the case and just got the case? Then the results would be instantaneous. I think that's really what we're after. Dean: Yes, I agree. I was just talking with somebody about that today. I didn't use those words, but the way you describe it is. You know that people spend a long time talking about realtors in specific. You know that they're getting the listing happens right away, but they do spend a lot of time not getting the listing here. Dan: Yeah, yeah, I remember. First I think it was certainly in the first five years I had a guy from Alberta who was apparently the top residential real estate. You know he was the top agent for the year. He had 240 sales in one year. And people say how does he do that? You can't do that number of presentations in a year, you just can't do that. I said, well, he doesn't do any presentations, he's got trained actors who do presentations. Right, he said a lot of actors spend 90% of their career unemployed. They've got to be waiters or they've got to do this and that. And he just found really great presenters who put on a great theatrical performance and they would do five or six of five or six of them a day, and he had a limousine driver. He had a limousine service that picked them up he would even have the limousine pick up the people to come for the presentation and they said yeah, but look at the cost. I said what cost? what cost indeed, but there you find the divide line between a mediocre person is the cost. He didn't think it was the cost at all. It was just an investment in him not doing presentations. And then he had an accountant who did all the you know he had a trained accountant who did all the. You know the paperwork. Dean: Yes, yeah, I think that's amazing Duplicating. Somebody has the capability to do a presentation, an actor. They're armed with the right script. They have the ability now to further somebody's goal. I meant to mention Dan. You've got a big day in Ohio this weekend. You got Shadur Sanders, went to the Browns in the NFL draft. Dan: I think they've made some bad moves, but I think that one's going to turn out to be one of their good ones. Dean: Yeah, I think so too. Dan: Especially for the coach he's getting. If you're a pocket quarterback, you do Stefanski, you know. I mean, yeah, he's a good coach. Dean: I forget whether are you a Browns or Bengals. Bengals. Cincinnati they're part of the Confederacy. Dan: They're part of the Confederacy, you know we don't yeah. They're a little bit too south. You know Cleveland. Actually, the first game I ever saw was with Jim Brown breaking the rushing record. His rookie year he broke one game rushing record. That was the first year. Dean: I ever saw a game. Dan: Yeah and yeah, yeah. It's in the blood, can't get rid of it. You know everything. Dean: Yeah, but anyway, but I rid of it, you know everything. Dan: Yeah, but anyway. But I think this is. You know we're zeroing in on something neat here. It's not getting anything you want. It's the result you want. How long does it take you to get it? I think that's really the issue. Dean: Yeah, yeah and people are vastly different in terms of the results that they were but I think that there's a difference too, that you mentioned that there's a lot of room for the gap, and I think there's a big gap between people's desires and what they're able to actually achieve. You know that I think people would love to have six-pack abs if they didn't have to go through the work of getting them. You know if there's a bypass to that, if you could just have somebody else do the sit-ups and you get the six-pack. That's what I think that AI and I mean the new, that amplified kind of capability multiplier is, but it requires vision to attach to it. It's almost like the software, yeah. Dan: Yeah, Meaning, making meaning, actually creating meaning. One of my quarterly books was you Are Not a Computer you know where. I just argue against the case that the human brain is just an information processor and therefore machines that can process information faster than human beings, then they're smarter. Dean: And. Dan: I said, if human beings were information processors. Actually I don't think we're very good information processors from the standpoint of accuracy and efficiency. I think we're terrible. Actually, I think we're terrible. We want to change things like repeat this sentence. It's got 10 words in it. We get about two words, seven or eight. We said yeah, I think I'm gonna go change one of the words right, you know very easy see what happens here, and I think what we're looking for is new, interesting combinations of experiences. I think we really like that. I think we like putting things together in a new way that gives us a little, gives us a little jolt of dopamine. Dean: I think that's true. That's like music, you know. It's like every. All the notes have already been created, but yet we still make new songs, some combination of the same eight notes in an octave, you know, yeah I think it would be. Dan: Uh, what was that song for that celine dion's name from the titanic? You know they were. The two lovers were in front of the boat and then yes, the wind blowing them in there. Seeing the sun interesting song the first time you heard it. But you're in a cell by yourself and there it plays every three minutes, 24 hours a day. You'd hang yourself. Dean: Absolutely yeah. Dan: That's the truth. Yeah, what'd you get? What's a pickup from the day. Dean: I like your approach of you know, of using the way you're using perplexity. I think that's a big planting for me to think about over the next week. Here is this using capabilities to create an ability bypass for people that they don't need to have the ability to get the result that they want. You know, because that's kind of the thing, even though people they would have the capability to create a result but they don't have an ability, comes in many different ways. You know, I think that the technical know-how, the creative ability, the executive function, the discipline, the patience, all those things are application things and if we can bypass all of that, I the that kind of blends with this idea of results but it's being in the process of constantly being in the action and the activity of making something faster and easier. Dan: I don't think. I think it's the activity of making things easier and faster, and bigger and better. I think that's what we love. We love that experience of doing that. And once we've done it once, we're not too interested in doing it the next time. Dean: We're looking for something else to do it with, I think who, not how, fits in that way right of doing you see what, you see what you want, and not having that awareness, even your, you know your checklist of can I get this without doing anything? Yeah, you know, or what's the least that I mean and the answer is never. Dan: No, right, almost never. Dean: Never, yes, right. Dan: Yeah, what happens is I identify just the one thing I have to do. I just have to do this one thing. Then the next question is what's the least I can do to get it? And I say this one thing Can I get it faster or easier? Okay, and then the third thing is then who's somebody else who can do that faster, easier thing for you? And then you're on to the next thing. But I think it's a continual activity. It isn't. It's never a being there you know, because then you're in the gap that's right yeah, yeah, anyway, always delightful dan another, uh, one hour of sunday morning well spent. Dean: Yeah, absolutely that's exactly right, always enjoyable. Are we on next week? Dan: yes, I believe yes, we are perfect, all right, okay here, okay, thank you thanks dan bye okay, bye.

Len Kretchman, the Creator of Uncrustables and Co-Founder of Bread Kneads, joins the show to share his journey from college football star to creating the crustless PB&J sandwich that became a billion-dollar brand. Hear how his wife Emily came up with the idea for Uncrustables, the insights that made them possible to produce, the moment they knew it would be a success, how they sold Uncrustables to Smucker's, and Len's favorite route to run as a wide receiver. Connect with Len at BreadKneadsLLC.com and Orders@BreadKneads.net

It's FINALLY here: The Duchess of Smuckers' lifestyle show With Love, Meghan, and Dom and Chris CANNOT stop talking about it in this week's Pre-Fixe. After a JAM-packed (wink) round-up of pop culture, Awards Correspondent Rebecca Bregman joins to give a full Oscar rundown. They talk fashions, winners, losers, speeches, favorite moments, and cringe-worthy ones.You can find Dom at dommentary.com.You can find Chris at @thechrisderosa.Follow the show at @fixingfamouspeople and on YouTube.Subscribe to the Patreon Fixing Bonus People here.Or Subscribe to A La Carte Episodes in the Apple Podcast App.Write a review and let us know who you want us to fix!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jonathan (Jon) Bunten is the Co-founder and CEO of RecorGroup, a consumer goods brokerage agency that connects consumer goods manufacturers with retailers. He holds a bachelor's degree in Business Finance from The College of Idaho and has a diverse background in finance, trade marketing, and sales with major manufacturers like Smuckers. Before his entrepreneurial ventures, Jon served 14 years in the US Army, where he honed his leadership skills as a finance and contracting officer. In 2024, he also co-founded Big Delta Capital, which focuses on empowering women with the tools, education, and opportunities to become financially active and build generational wealth. In this episode… Many companies struggle with delivering the level of service that fosters long-term success, often cutting corners to boost short-term profits. So, what does it take to create a business that not only grows but sustains success through exceptional client service? According to Jon Bunten, a seasoned entrepreneur with a deep understanding of business growth, the key lies in prioritizing relationships over transactions. He highlights how many large brokerage firms, despite their size, fail to provide the attention and service their clients truly need. Instead of following the traditional industry model, Jon built a company focused on white-glove service, personalized solutions, and a people-first culture. This client-centric approach has driven double-digit growth year after year, proving that when businesses focus on delivering real value, success follows. In this episode, host John Corcoran sits down with Jon Bunten, Co-founder and CEO of RecorGroup, to discuss how prioritizing client service helped him build a thriving brokerage business. They explore how Jon's military background shaped his leadership style, why he saw a huge gap in the industry, and how he turned that insight into a fast-growing business. Jon also shares how self-reflection and personal growth played a pivotal role in his journey to success.

It's Our 100th Episode!!! Dom and Chris are on a roll in the Pre-Fixe, From JLo & "KCo" talking every day to the David Muir clamp scandal to Natalia Grace going from one grifter family to another. Then, Royal Correspondent Kristen Meinzer and Dame Erin Bagwell join to revisit and re-fix the Duchess of Smuckers herself, Miss Meghan Louise Markle. They discuss all Meghan has been up to since last being fixed: American Riviera Orchard, the Gen Z Suits fandom, THE JAM, and her upcoming Netflix show. Lastly, Erin Bagwell channels Princess Diana's spirit and brings us not only Diana's thoughts on Megxit, but also her wisdom for the clistenership, AND FINALLY ANSWERS OUR BURNING QUESTION: Was she really going to star in The Bodyguard 2???You can find Kristen at @k10meinzer.You can find Erin at @erin.bagwell.You can find Dom at dommentary.com.You can find Chris at @thechrisderosa.Follow the show at @fixingfamouspeople.Subscribe to the Patreon Fixing Bonus People here.Or Subscribe to A La Carte Episodes in the Apple Podcast App.Write a review and let us know who you want us to fix!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Plus- Dell down, Smuckers up; this day in stock market history, and more Learn more about your ad choices. Visit podcastchoices.com/adchoices

Zach and Jake do a deep dive into Smuckers and Uncrustables consumed in the NFL.             Twitter: https://twitter.com/FlurrySportsPod     Website: https://flurrysports.org/ 

Welcome to Confessions of an Implementer, a podcast by Talent Harbor. We share unique stories of implementers and the companies they've transformed to give you a rare glimpse into the system's successes and challenges. I'm your host, Ryan Hogan. Let's dive in! In this episode, Ryan welcomes Andy Platt, the former CIO of Smuckers and currently a Professional Implementer. Andy shares his career journey at Smucker's, from internal audit to CIO, and how the book Traction helped him realize the company's success was rooted in strategic focus, core values, and vision. The conversation explores the principles of EOS, the importance of mentorship, and the differences between coaching and mentoring. Andy emphasizes the value of strategic focus at companies and putting the right people in the right roles to foster organizational growth and innovation.

1/ BLACKALICIOUS. Clockwork. 2/ YANCEY BOYS. Beautiful. feat POSDNUOS & BONI. 3/ APOLLO BROWN. Brass tracks. feat Chino Xl and Finale. 4/ WHITE BOIZ (KRONDON & SHAFIQ HUSAYN). Learn Tho. 5/ BRASCO NOIR AND SAMURAI DEL. Wolfskin. 6/ TYLER THE CREATOR. Smuckers. 7/ BLIMES. Come Correct. feat GIFTED GAB. 8/ CHANCE THE RAPPER. Big fish. 9/ THE 1978ERS (YU AND SLIMKAT). Tryin’ then yall say .10/ ASAP ROCKY. Electric body.11/ RAPSODY. OooWee. feat Anderson Paak. 12/ LITTLE SIMZ. Boss.13/ VEL THE WONDER. Penny.14/ DECLAIME. Flys Eye. feat GEORGIA ANNE MULDROW. 15/ LANDO CHILL. Peso.Escuchar audio

Is the world of copyright infringement getting weirder? We catch up on the latest (and tastiest) brand battles. PLUS: October-exclusive segment, Spooky Commerce, where we take a look at an interesting urban legend that will make you say, “Holy matrimony!” Seattle Suits and LawsuitsMore from Shoptoberfest: Brian, Mike Wattier and Jeremy Noonan dive deeper into our latest report, “The Honest Truth.”Key takeaways:The lines separating brands' identities are blurrier and blurrier as markets become more trend-saturated. Enter: Muddy Bites suing The Best Part, and Smuckers suing Chubby.Our latest report found that 77% of retailers trust their agency, but only 1 in 5 brands or retailers actually end up using their agency account manager to help them make a decision about what software they pick. {00:14:39} “Identity is actually going to be a necessity, not just for keeping your identity unique, but also to keep yourself from being copied, or to also make sure that you're not copying anybody else…The only way to protect yourself is to be extremely different.” - Brian{00:15:40} “It could help to be more creative. I do think that if copyright lawsuits were this prevalent during the early age of the Internet, we wouldn't have the Internet we have today.” - Phillip{00: 34:00} “We take the bull by the horns on that one. We want to drive that process because oftentimes, the people that are developing these products, they're not in the trenches doing the implementation, so they're not always fully aligned.” - Jeremy Noonan{00:39:52} “Speed equals money, how fast do you want to go? Leadership doesn't understand the intricacies of the actual work itself. They're not getting that unvarnished truth about how to fill the gaps properly.” - Mike WattierAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

On today's MJ Morning Show: Police have another way to stop cars they're chasing....  the Grappler Morons in the news Rental Car Joke Who is Nikocado Avocado? We took calls/ Would you purchase meat if it was labeled 'Misc. Meat"? Madrid, Spain, has banned these from their streets Soft-serve cone sprinkles hack Warning to parents... don't reveal too much info about your kids A husband died... wife found about his secret life. We took calls. Dave Grohl made announcement about new baby Where did the south Tampa rattlesnake come from? Some have theories. Strange wedding stories 100 years plus on Smuckers' TV sponsored list "The Goonies" sequel Target baby food scam Delta collision on ground in Atlanta

Ep 46 - Michael Jordan Syndrome This week Cole jumps into 3 songs he's got in rotation currently starting with The ARTI$t song "Easy" (4:55), next Cole jumps back into his UK bag when he finds a song from Russ Millions called "SVR" (6:58), and finally he goes back in time to listen to Tyler, the Creator's song "Smuckers" (9:55) In the news, Cole talks about Lupe and his stressful week talking about his "love" for Kendrick Lamar and how the internet is throwing dirt on his name (14:37) and finally, Cole figures out that Big Sean has fake opps that leaked his album (25:02) Join the Patreon https://www.patreon.com/TheStemSociety Follow Cole: IG: https://www.instagram.com/colejackson_bynk/ X: https://twitter.com/ColeJackson12

The TSHE crew is out memorializing on this Memorial Day Weekend, so please accept this TSHE Classic in our stead this week. We promise we'll be back next week, rested and refreshed.Original Show Notes:Bobby, Ann, and Hillary have packed the folding tables, the camp chairs, the lawn blankets and, of course, their appetites for a special summer kickoff potluck! What are we bringing to the buffet table? What do we avoid in the game of salmonella roulette? And who's going to remember the ice?Plus: Bobby tries snacks so you don't have to. Hillary's dealing with a case of turgid ankles. And Ann's saving the world so Hillary doesn't have to. Smuckers, do better!TSHE Recommends: Never Have I Ever (again)Think TwiceConnect with the show!This is your show, too. Feel free to drop us a line, send us a voice memo, or fax us a butt to let us know what you think.Facebook group: This Show Has EverythingEmail: tsheshow@gmail.com

The Pre-Fixe starts off with Britney Watch this week because the situation is that dire (WHERE IS THE PRAYER CHAIN?!? SHE NEEDS THE PARAYERS!!!) before touching on Drake vs Kendrick Lamar as well as The Royal Family vs The Duchess of Smuckers. Then, Charlotte Rose Coleman, Stylist To The Stars joins to recap THE MESS GALA, discuss a very rare Anna Wintour apology, and break down some best and worst dressed celebs.You can find Charlotte at @charlotterosecoleman.You can find Dom at dommentary.com.You can find Chris at @thechrisderosa.Follow the show at @fixingfamouspeople.Subscribe to the Patreon Fixing Bonus People here.Write a review and let us know who you want us to fix! Hosted on Acast. See acast.com/privacy for more information.

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Welcome to the Instant Trivia podcast episode 1042, where we ask the best trivia on the Internet. Round 1. Category: HayEs. With Hay in quotes 1: A type of allergic rhinitis affecting the mucous membranes of the eyes. hay fever. 2: A huge punch that usually results in a knockout. a haymaker. 3: Out of control, disordered, crazy. haywire. 4: To glide or move nonchalantly across the floor. sashay. 5: This revolt, chiefly by farmers, took place in Massachusetts in 1786. Shays' Rebellion. Round 2. Category: Slogans And Mottoes 1: The FBI's motto is "fidelity, bravery," this. integrity. 2: "With a name like" this one, "it has to be good!". Smuckers. 3: A flag of the American Revolution featured a coiled rattlesnake above this 4-word motto. dont tread on me. 4: A Republican slogan of 1856 mentioned, among other things, free soil, free press and him. Fremont. 5: "Because I'm worth it". L'Oréal. Round 3. Category: Beloved Poems 1: "If I should die" wrote WWI poet Rupert Brooke, "... some corner of a foreign field ... is forever" this jolly old place. England. 2: Completes the final lines of a Longfellow poem: "Thy fate is the common fate of all, into each life some ...". rain must fall. 3: Auden's "Funeral Blues" became a favorite of mourners after it was featured in this Hugh Grant film. Four Weddings and a Funeral. 4: "Breathes there the man, with" this "so dead, who never to himself hath said, This is my own, my native land!". soul. 5: 19th century bard George Pope Morris wrote the poem urging, "Woodman", do this. spare that tree. Round 4. Category: Weapons 1: An AA gun is a weapon designed as anti- this. aircraft. 2: These machines work like giant slingshots; medieval men used them to hurl stones at and over walls. catapults. 3: In the Marine Corps the next rank up from PFC has this weapon in its name. lance. 4: According to legend, you can destroy a vampire by driving one of these thru his heart. stake. 5: In the 1600s, Phineas Fletcher called it "the coward's weapon". poison. Round 5. Category: Adjectival Country Names 1: It's the island of Great Britain plus a bit more. the United Kingdom. 2: In 1961 this nation withdrew from the British Commonwealth over member criticism of its apartheid policies. South Africa. 3: Caribbean country bearing the name of an order of Catholic priests. Dominican Republic. 4: The Cook Strait separates the 2 main parts of this Southern Hemisphere country. New Zealand. 5: The adjective in its 2-word name comes from the nation's position near 0 degrees latitude. Equatorial Guinea. Thanks for listening! Come back tomorrow for more exciting trivia!Special thanks to https://blog.feedspot.com/trivia_podcasts/ AI Voices used

Google's Bard just got an upgrade, can it catch up to OpenAI's ChatGPT? (00:21) Ron Gross and Andy Cross discuss: - New jobs report numbers, Alphabet's latest AI move bringing Gemini into Bard, and GameStop's curious corporate investing plan update. - Chewy's status as the #1 pet pharmacy in the U.S., Lululemon's business-as-usual quarter, and Smuckers showing it has pricing power in peanut butter. (19:11) Journalist and author Bethany McLean's talks with Deidre Woollard about her latest book “The Big Fail” and takes a look at the past three years, how we responded to COVID, and the lasting effects on households, businesses, and the economy. (33:05) Ron and Andy break down two stocks on their radar: Target and MongoDB. Stocks discussed: GOOG, GOOGL, GME, DOCU, CHWY, LULU, SJM, MDB, TGT Host: Dylan Lewis Guests: Andy Cross, Ron Gross, Bethany McLean, Deidre Woollard Engineer: Dan Boyd Learn more about your ad choices. Visit megaphone.fm/adchoices

Henk Hartong III is the Chairman and CEO of Brynwood Partners, a middle-market private equity firm that invests in U.S. consumer-oriented businesses, primarily in the food, beverage, and personal care sectors. Henk's father established Brynwood in 1984, and the firm boasts an impressive forty-year track record of driving results through its hands-on operating expertise. Hometown Food Company is a manufacturer and marketer of an iconic portfolio of American baking brands that includes Pillsbury, Funfetti, Hungry Jack, Martha White, White Lily, Jim Dandy, Arrowhead Mills, Sunspire, De Wafelbakkers, and Birch Benders. Our conversation covers the creation of Hometown in 2018 through a carve-out from Smuckers, buildout of a new management team, systems, and supply chain, management of the business through the COVID pandemic, tuck-in acquisitions, and the resulting performance of the company. Learn More Follow Ted on Twitter at @tseides or LinkedIn Subscribe to the mailing list Access Transcript with Premium Membership

Join us for an extraordinary journey into the world of Oregon wine with the legendary winemaker, Joe Dobbes. In this captivating interview, we explore the rich tapestry of Joe's life and career, from planting marionberries at the age of 13 to becoming a prominent figure in Oregon's wine industry.Key Moments:- Discover the roots of Joe Dobbes' winemaking journey, from planting marionberries at a young age to selling to Smuckers, and the pivotal decision to transition from pursuing a medical career to venturing into the wine industry.- Uncover the serendipitous conversations that shaped Joe's trajectory, including a chance encounter during the 1984 International Cool Climate Symposium in Oregon that led him to Germany, kickstarting his wine career.- Reflect on Joe's 30-year celebration in the wine industry and the heartfelt words from Jim Bernau, CEO of Willamette Valley Vineyards, expressing regret at not being able to keep Joe and the possibility of a future collaboration.- Dive into Joe's transition from being a major Oregon wine producer to creating his boutique winery Iterum.- Explore the challenges and decisions behind producing wine in the tumultuous year of 2020, a time when many winemakers opted not to due to wildfires. Gain insights into the unique aspects of the 2020 vintage.- Learn about the influence Joe Dobbes had on winemaker Travis Todd during the 2020 vintage, showcasing the collaborative spirit within the Oregon wine community.- Delve into the legacy of Joe Dobbes as a father, mentor, and pioneer in the wine industry, including the unique perspective of his daughter, Amelia, growing up surrounded by the world of Oregon Pinot.We also dove into the challenges and decisions of producing wine in 2020, a tumultuous year for many winemakers. Discover the unique magic Joe Dobbes brought to Pinot Noir in this challenging vintage.This interview not only offers a glimpse into the history and evolution of Oregon winemaking but also takes you on a tasting journey through Joe Dobbes' 2020 vintage. Don't miss this opportunity to uncork the stories and flavors that have shaped one of Oregon's wine legends. Subscribe, like, and hit the notification bell for more captivating interviews and tasting experiences. Cheers to the legacy of Joe Dobbes!

Description:Sharing his story today is Dillon Ceglio, the Co-Founder and CEO of Chubby Snacks, a brand modernizing the classic peanut butter and jelly sandwich. Catching up with Dillon, we hear all about his upbringing in a small city in New Jersey and how it sparked a competitive mindset in him and cultivated his taste for entrepreneurship that would flourish later on in life. He also shares the story behind why he tattooed his SAT score on his body, highlighting the idea of stepping stones on life's trajectory, and shares the story behind how Chubby Snacks came to be! To hear more about navigating retail challenges, exploring manufacturing options, and dealing with a cease-and-desist letter from Smuckers, be sure not to miss out on this episode!Exclusive Deals from Our Sponsors:AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats. In This Episode, You'll Hear About:• [00:02:48] Where Dillon calls home now, about his hometown, some childhood memories, siblings, and what he was into as a kid.• [00:04:15] What sparked his competitive mindset, his first exposure to entrepreneurship, early jobs, and what he aspired to be when he grew up.• [00:06:00] Dillon's childhood challenges, being cut from his first sport, his struggle through tough formative high school years, and why he tattooed his SAT score on his body.• [00:08:40] His college story, dropping out of state school, switching his mindset, viewing community college as a business opportunity, and a life-changing moment he experienced.• [00:10:35] Gaining confidence in who he was, the track he was on for his career, and looking at college and his degree as a stepping stone in his life's trajectory.• [00:12:40] The journey behind what inspired him to get into entrepreneurship, how he created his first app and started his first company.• [00:17:30] His evolving journey from a digital marketer and landing on performance marketing for e-commerce brands.• [00:18:45] How he came up with the idea for Chubby Snacks and shifted gears from e-commerce to food and beverage.• [00:21:28] What it was like being hit with a cease-and-desist from Smuckers, how they navigated the entire situation, and why they decided on a cloud-shaped sandwich.• [00:25:21] How they came up with the name Chubby Snacks and how their operations have been the differentiator for their product.• [00:32:30] He talks about fundraising and finding investors by showcasing their story, work ethic, and vision. • [00:34:10] The challenges they've overcome, dealing with B.S., and maintaining perseverance.• [00:36:08] What it was like getting into retail, focusing on moving products already on the shelf, and why they're all moving to San Diego.• [00:40:52] Dillon's advice to aspiring entrepreneurs and what's next for Chubby Snacks!To Find Out More:Dillion Ceglio on LinkedInDillon Ceglio on InstagramDillon Ceglio on XDillon Ceglio on TikTok‘Threatened By Smucker And Facility Closure, Chubby Snacks Amasses $3.25 Million To Launch Superfood Peanut Butter And Jelly Sandwich Nationwide'Chubby SnacksChubby Snacks on InstagramChubby Snacks on TikTokChubby Snacks on FacebookLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramQuotes:“My mom was a personal trainer and spin instructor as a kid, so I got to see firsthand what it meant to be in the best shape of your life at a very early age, and I thank my mom a lot for instilling very healthy habits for me.” [0:03:20]“[Being an athlete growing up] ultimately created this competitive mindset for me, which I think I carry very closely to me at this point in my life.” [0:04:17]“I actually have my SAT score tattooed on me because I did terribly on my SATs — as a constant reminder that it didn't mean anything.”[0:07:13]“What sticks with me the most is that it doesn't matter where you start; it matters where you finish.” [0:08:16]“I looked at junior college [or] community college, as a business opportunity.” [0:08:50]“I saw [college] as more of a stepping stone, I didn't necessarily go to college with the expectation that whatever my degree was, I was going to end up in that field after — it was another one of the building blocks that ultimately led to gaining more confidence.” [0:11:55]“I have the ability to think differently and think logically, so why can't I come up with an idea that can ultimately be turned from an idea into a reality?” [0:13:41]“With a name like Chubby Snacks, the cloud-shaped sandwich, we think we've done a really good job at ultimately putting our sandwich at the forefront of grocery stores.” [0:24:47]“You hear a name like Chubby Snacks and you're going to remember that. It doesn't matter in what capacity, but when you think of a peanut butter and jelly sandwich you're either going to think about the Uncrustable or you're going to think about Chubby Snacks!”  [0:25:27]“I can't possibly take myself too seriously, I sell peanut butter and jelly sandwiches for a living, right? Why not have fun with this!” [0:26:18]“We laugh and joke and say that we are the Albert Einsteins of peanut butter and jelly manufacturing. There's not joke, we are. We've tried 100 different ways to make these things and we cracked the code time and time again!” [0:29:46]“We constantly showcased our abilities to be good problem solvers, and I think that carries a lot of weight in order to be able to get people to really buy into what it is that we are doing.” [0:33:26]

Blake and David cover a plethora of topics including positive customer experiences, legal rulings, top cities for accountants, and the pressure on Intuit from major banks. They also dig into the discovery of a large sum of cash at a senator's home, how Trump defrauded the banks, another potential government shutdown, and the accounting talent crisis. All this, and more, right here, right now!SponsorsOnPay - https://cloudaccountingpodcast.promo/OnPayRelay - https://cloudaccountingpodcast.promo/relayOhMyFraud - https://ohmyfraud.comChapters (00:58) - Blake shares a good customer experience at a parking garage (04:33) - CPACharge adds invoice payment directly through app (07:17) - Donald Trump defrauded banks and insurers (13:51) - Intuit pressured by credit card companies and banks to not support gun stores (19:23) - Throwback to Burger King first accepting credit card payments (23:23) - Top cities to be an accountant (28:33) - Bob Menendez and how much cash an average person should keep at home (34:44) - Government shutdown update and predictions (38:49) - Kelly Richmond Pope on the accountant talent crisis (46:47) - The IRS revolving door (51:17) - PCAOB announces new audit rule (54:44) - What accountants can learn from Smucker's hybrid work model (57:54) - Amazon invests $4 billion in Anthropic's Claude (59:49) - The Pentagon is using AI to navigate its own bloated policies (01:01:49) - Deloitte CEO says he doesn't deserve his pay (01:03:48) - We need more practical application in accounting classes (01:06:59) - Wrap up and where to reach us Need CPE? Subscribe to the Earmark Accounting Podcast: https://podcast.earmarkcpe.comGet CPE for listening to podcasts with Earmark CPE: https://earmarkcpeShow NotesNow the Profession Is Losing Experienced Accountants Toohttps://www.goingconcern.com/accountants-leaving-the-profession/ Nearly 1,000 millionaires haven't filed tax returnshttps://www.accountingtoday.com/news/nearly-1-000-millionaires-havent-filed-tax-returns Jayapal, Warren Call on IRS to Address Revolving Door Between ...https://jayapal.house.gov/2023/09/28/jayapal-warren-call-on-irs-to-address-revolving-door-between-irs-and-giant-accounting-firms-after-troubling-inspector-general-findings/ What CPAs can learn from Smucker's       https://www.accountingtoday.com/opinion/smuckers-sweet-recipe-for-rto-a-blend-of-flexibility-and-focus The top cities in the U.S. to be an accountant       https://www.accountingtoday.com/list/the-top-cities-in-the-u-s-to-be-an-accountant Intuit Reverses Ban On Gun-Related Businesses   https://www.zerohedge.com/political/intuit-reverses-ban-gun-related-businesses JPMorgan Chase Caught Trying to Block Gun Purchases   https://catholicvote.org/jpmorgan-caught-trying-block-gun-purchases/ CPACharge Announces Automated Invoicing, Streamlining Customer Billing Cycle For Accounting Professionals      https://finance.yahoo.com/news/cpacharge-announces-automated-invoicing-streamlining-150000639.html As Government Shutdown Appears More Likely, Treasury Releases IRS Contingency Planhttps://www.forbes.com/sites/kellyphillipserb/2023/09/28/as-government-shutdown-appears-more-likely-treasury-releases-irs-contingency-plan/ The last government shutdown was the longest in more than 40 yearshttps://www.cnn.com/2023/09/29/politics/last-federal-government-shutdown-longest-dg/index.html Audit Firms Face Stiffer Mandate to Verify Client Details Under New Rulehttps://www.wsj.com/articles/audit-firms-face-stiffer-mandate-to-verify-client-details-under-new-rule-679e30cd The top cities in the U.S. to be an accountant | Accounting Todayhttps://www.accountingtoday.com/list/the-top-cities-in-the-u-s-to-be-an-accountant The Right Amount of Cash to Keep at Home for Emergencies. Hint: Not $480,000. – WSJhttps://www.wsj.com/personal-finance/emergency-fund-cash-on-hand-b04136d1 Judge rules Donald Trump defrauded banks and insurers while building real estate empire | AP News        https://apnews.com/article/donald-trump-letitia-james-fraud-lawsuit-1569245a9284427117b8d3ba5da74249 Pentagon's Budget Is So Bloated That It Needs an AI Program to Navigate It            https://theintercept.com/2023/09/20/pentagon-ai-budget-gamechanger/ Amazon bets $4 billion on Anthropic's Claude, the chatbot platform rivaling ChatGPT and Google's Bard | VentureBeat                https://venturebeat.com/ai/amazon-bets-4-billion-on-anthropics-claude-the-chatbot-that-rivals-chatgpt-and-googles-bard/ Deloitte CEO Says He Doesn't Deserve His Pay - Going Concern     https://www.goingconcern.com/monday-morning-accounting-news-brief-deloitte-ceo-says-he-doesnt-deserve-his-pay-the-accountant-shuffle-7-17-23/Get in TouchThanks for listening and for the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and, if you like what you hear, please do us a favor and write a review on iTunes, or Podchaser. Interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus, and NOW, you can see our smiling faces on Instagram! You can now call us and leave a voicemail, maybe we'll play it on the show. DIAL (202) 695-1040Need Accounting Conference Info? Check out our new website - accountingconferences.comLimited edition shirts, stickers, and other necessitiesTeePublic Store: http://cloudacctpod.link/merchSubscribe Apple Podcasts: http://cloudacctpod.link/ApplePodcasts Podchaser: http://cloudacctpod.link/podchaser Spotify: http://cloudacctpod.link/Spotify Stitcher: http://cloudacctpod.link/Stitcher Overcast: http://cloudacctpod.link/Overcast YouTube: https://www.youtube.com/c/CloudAccountingPodcast Classifieds Forwardly - https://www.forwardly.com/Royalwise - https://royalwise.com/FutureFirm - https://www.futurefirmaccelerate.com/capWant to get the word out about your newsletter, webinar, party, Facebook group, podcast, e-book, job posting, or that fancy Excel macro you just created? Why not let the listeners of The Cloud Accounting Podcast know by running a classified ad? Hit the link below to get more info.Go here to create your classified ad: https://cloudacctpod.link/RunClassifiedAd The full transcript for this episode is available by clicking on the Transcript tab at the top of this page

How did one of Amazon's best-selling nutrition companies just get blacklisted from the site?   Nik and Moiz discuss the real reason Bloom Nutrition just got the boot—and turns out, it's not *quite* as bad as you think… which honestly might make this story crazier. Then, meet the #1 bestselling brand on Amazon you've probably never heard of. Why's this bedding giant making Moiz have an existential crisis? And how can business owners live with the fear that they're not doing enough?  Later, Nik and Moiz discuss what the buyout of Hostess to Smuckers means for the snacking industry.  Are we finally done with kale chips and other healthy snacks that taste like shit? If the guys have a say in it, yes, yes we are.    Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.   Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

-JM Smuckers buys Hostess for a steep 5.6 billion dollar price tag, is this a good deal for JM Smuckers and investors? -Instacart is planning a hotly anticipated IPO, and the anticipation seems to be ramping up after Arm's succsessful debut. -Plus, Dave hits Brandon with the headlines. --- Send in a voice message: https://podcasters.spotify.com/pod/show/chinchillapicking/message Support this podcast: https://podcasters.spotify.com/pod/show/chinchillapicking/support

Amid a spate of high-profile investments and acquisitions, the hosts assessed Brooklyn Brewery's alignment with Hoplark and what it means for the emerging segment of hop-centric beverages and also discussed the timing of Smuckers' $5.6 billion purchase of Hostess Brands. This episode also features an expansive interview with Adam Crocini, the SVP and global head for food and beverage brands at Hilton. Show notes: 0:34: Get Some Expo-sure. Rudi's Convenience. Bullish Or BS? Banza & Bevs. – As the team gears up for Expo East 2023, they sampled a handful of new products that will be featured at the annual event, and discussed growing consumer demand for hop-flavored alcohol-alternative beverages and a widening pool of brands and investors in the space. They also spoke about Banza's foray into frozen waffles and what makes for a successful brand extension, before sipping on several new products, including tea-based energy drinks, “superfruit” sodas and RTD non-alcoholic cocktails. 36:29: Adam Crocini, SVP & Global Head, Food and Beverage Brands, Hilton – Since 2018, Crocini has been at the forefront of enhancing the Hilton's food and beverage offerings across its 7,000 properties spanning 122 countries and territories. His strategy guides everything from partnerships with Michelin-starred chefs to grab-and-go pantries. Taste Radio editor Ray Latif spoke with Crocini about how Hilton has navigated a post-Covid shift in guest expectations for food and beverage, how local and artisanal brands factor into its strategy and how interest for low and no-alc beverages impact its bar menus and in-room drink options. Brands in this episode: Honey Mama's, Mike's Hot Honey, Rudi's, Uncrustables, Chubby Snacks, Hoplark, Sierra Nevada, Hop WTR, Lagunitas, Athletic Brewing, Hostess, Twinkies, Banza, Brazi Bites, Eggo, Belgian Boys, CHA, Better Booch, Alldae, RSRV Collective, Boosthe, Snickers, Toblerone

Tuesday, September 12th — In this episode we talk about: Meal planning and how strict to be with kids' diets Weather report: Muscle Milk introduces plant-based versions, food labeling law win in South Africa, La Vie launches new vegan ham and crowdfunding campaign, Islamic scholars say cultivated meat could be halal, Planted partners with Forest Green Rovers vegan soccer club, Smuckers acquires Hostess Meat Dishes Dominate Recipe Sections of Mainstream Media (https://www.greenqueen.com.hk/recipe-media-meat-based-recipes-dominate-us-uk-food-publications-vegan-dishes/) Tune in live every weekday at 11am to watch on YouTube or on Instagram (@plantbasedmorningshow and @nomeatathlete_official), or watch on Twitter or Twitch! Follow @plantbasedmorningshow, @realmattfrazier, and @itsdoughay for more.

This is PrayNews, your Daily Christian News and beacon of hope in the stormy seas of current events. Sign up to receive PrayNews in your inbox every weekday: https://www.praynews.com/  Today's Good News at a Glance: The U.S. is going after Google for monopolizing the search engine market.  A catastrophic storm kills over 5,000 people in Libya. Smucker takes a giant leap to become the titan of the snack industry. Pray News is your number 1 source for the top conservative news given to you daily. Download the Pray.com app and make prayer a priority in your life. Watch and listen to inspiring sermons, dramatized Bible stories, and relaxing Bedtime Bible Stories at Pray.com, the digital destination for faith.See omnystudio.com/listener for privacy information.

Agnes Fischer and Erica Roberts joined BBH USA just about a year ago as the agency was undergoing change in the region. Then-CEO Amani Duncan had left, and the agency brought together its New York and LA offices in a major reorganization.One year later, Fischer and Roberts have refocused the team on the work. The agency, which works with clients including Smuckers, Heineken and Samsung, is rebalancing the split between project and AOR work and looking for partnerships that allow it to build enduring brand ideas. Its familiar territory for Roberts, who is credited with rebuilding many brands under the J.M. Smucker Co. portfolio. In this episode, Fischer and Roberts talk about BBH's journey in the past year, including how the agency is embracing generative AI and attracting more black sheep to its flock.  campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

MGM hacked… New Buc-ee's in Ohio… San Fran new tourism chief… Lori Lightfoot and Harvard... MTV Video Music Awards… chewingthefat@theblaze.com Rachel McAdams on Broadway next year... Joe Jonas and Sophie still done… Rick Rescorla / hero… Police say don't help catching Fugitive… Kim Jong Un meeting with Putin / Train ride to Vladivostok… Pac Man arrested / airlines… Michael Irvin settles… Mel Tucker MSU suspended… Smuckers buy Hostess brands… Learn more about your ad choices. Visit megaphone.fm/adchoices

People aren't as nice as they used to be. Why is everyone angry? Football is the cure; Walmart has too many pickup spaces.// What to avoid if you suffer from depression; Smucker's to buy Hostess Brands for $5.6 billion.// New York football teams are taking the biggest L at the beginning of the season, Kutcher and Kunis make an apology video about the character letter they wrote for Masterson; WGA striking against the Drew Barrymore Show.// 13-year-old beats cancer with the help of the Los Angeles Rams

Stark County school bus crash, the third in Ohio in less than a month, sends students to the hospital; new bill at statehouse would protect students who take time off for religious reasons; Ohio-based Smuckers acquires Hostess snack food brands; Ryan Day puts an end to QB speculation.

When you are ready to grow your food business beyond your backyard, you may seek the support of a broker. And how you build that relationship can make or break your business.   In this episode, Sarah is joined by Paul Christian. Paul is an industry veteran with over thirty years of experience working with powerhouse companies like Hormel, Coca-Cola, Unilever Ice Cream, and Smuckers. When Paul realized how much he loved using his knowledge of the industry to help smaller brands and early-stage startups break down that barrier to entry, he founded Come Sell or High Water with a simple mantra: small brand focus with big brand ambitions.    Paul is sharing all that knowledge and experience in this conversation all about building an effective and successful partnership with a broker.   Sarah & Paul discuss: What exactly a broker does, and can do for your Good Food business How to know if you should be onboarding a broker Tips for choosing the best broker for you and your business What red flags to look out for The most important things you can do to build an effective partnership   Connect with Paul Website: Come Sell or High Water  LinkedIn: Paul Christian   Stay Connected! Instagram: @TheGoodFoodCFOYouTube: @thegoodfoodcfo Join us in The Good Food CFO Community   

In der heutigen Folge „Alles auf Aktien“ sprechen die Finanzjournalisten Laurin Meyer und Nando Sommerfeldt über das nächste Monsanto-Beben bei Bayer, gleich drei spektakuläre Wasserstoff-News und Ernüchterung bei Ryanair. Außerdem geht es um Alphabet, Microsoft, Amazon, Nvidia, Mattel, Warner Bros, Nikola, L'oreal, Social Chain, ProSiebenSat1, Alibaba, PepsiCo, Coca-Cola, Mondelez, J.M. Smuckers, Hershey, Campbell Soup, Deutsche Bank und Goldman Sachs. Wir freuen uns an Feedback über aaa@welt.de. Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Hörtipps: Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast "Deffner&Zschäpitz" hören. Außerdem bei WELT: Im werktäglichen Podcast „Kick-off Politik - Das bringt der Tag“ geben wir Ihnen im Gespräch mit WELT-Experten die wichtigsten Hintergrundinformationen zu einem politischen Top-Thema des Tages. Mehr auf welt.de/kickoff und überall, wo es Podcasts gibt. +++ Werbung +++ Du möchtest mehr über unsere Werbepartner erfahren? Hier findest du alle Infos & Rabatte! https://linktr.ee/alles_auf_aktien Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

The 209 boys are back and on todays episode, Savage talks about a non-frugal purchase and the boys talk about the rise of Jelly. No not Smuckers.... Jelly Roll and his rise to the top of the music world. So sit back, relax and enjoy the show...... and as always.... until the next time, we will see you in the 209!

Welcome back to another episode of "The Secret to Success" podcast. In today's episode, we delve into the art of making yourself stand out in a crowded marketplace. Drawing inspiration from "The 22 Immutable Laws of Marketing" by Al and Laura Ries, we explore key strategies to differentiate yourself from the competition and establish a unique position in the minds of your customers.Here are key points discussed in this episode.1. Create a Distinct Category:  - Discuss the importance of creating a category in which you can be the first and foremost player.  - Emphasize the need for a category that is supported by a singular word, making it easier for customers to associate your brand with a specific concept.2. Be the Opposite of the Leader:  - Highlight the strategy of fighting against the market leader by positioning yourself as their opposite, rather than attempting to be better than them.  - Explain how this approach can help you carve out a distinct niche and attract customers who are seeking an alternative to the market leader.3. Avoid Line Extensions:  - Share insights from "The 22 Immutable Laws of Marketing" regarding the risks of brand extensions.  - Discuss the idea that your brand is not necessarily the one that works, but rather the association with something.  - Encourage listeners to focus on building associations and connections that resonate with their target audience.4. Study Customers, Market, and Trends:  - Emphasize the importance of conducting thorough research to understand your customers, market dynamics, and emerging trends.  - Discuss the concept of finding the "one move" that will have the greatest impact on your brand's success.  - Encourage listeners to analyze their customers' needs and preferences, identify gaps in the market, and adapt their strategies accordingly.In a competitive business landscape, it's crucial to make yourself stand out from the crowd. By following the principles outlined in "The 22 Immutable Laws of Marketing," you can create a unique category, position yourself as the opposite of the leader, avoid ineffective brand extensions, and make strategic moves based on customer insights and market trends. Join us next time as we continue to uncover the secrets to success in various aspects of life and business.Here are notes for this class:Day 2Making Yourself Stand Out The 22 Immutable Laws of Marketing by Al and Laura Ries     Create a category that you can be first in — and make sure that the category is supported by a singular word. Fight the leader by not being better, but being their opposite. Don't extend your brand through line extension; it rarely works. Plus, your brand is not the one that works, it's the association with something. Study your customers, market and trends to find the “one move” that works.The Law of Leadership – It's better to be first that is it is to be better.The first person to fly across the Atlantic was Charles Lindbergh. Neil Armstrong was the first person to walk on the moon. Roger Bannister was the first person to run the four minute mile.What are the names of the people who accomplished these feats second?Bert Hinkler was the second man to fly across the Atlantic. Buzz Aldrin followed Neil Armstrong onto the moon's surface. John Landy was the second man to run a mile in less than four minutes (only six weeks after Bannister did).While you may have heard of Aldrin, you're most likely not familiar with the names Hinkler and Landy.Similarly, the leading category in any brand is almost always the first brand into the prospect's mind. Hertz with rent-a-cars. IBM with computers. Coca-Cola in cola.After WWII, Heineken was the first imported beer to make a name for itself in America. Decades later, it's still number one. Advil was the first Ibuprofen and is still number one. Time still leads Newsweek. Coke leads PepsiIf you're second in your prospects mind you'll languish with the Buzz Aldrins, John Landys and Bert Hinklers of the world.In spite of the benefits of being first though, most companies tend to wait companies until a market develops and then they jump in.Chapter 1: The Law of Leadership It's better to be first than it is to be better. The basic issue in marketing is not convincing prospects that you have a better product or service. The basic issue in marketing is creating a category you can be first in. It's much easier to get into the mind first than to try to convince someone you have a better product than the one who got there first. The leading brand in any category is almost always the first brand into the prospect's mind. E.g Hertz in rent-a-cars, IBM in computers, Coca-Cola in cola. Not every first is going to be successful. The timing could be an issue — for e.g your first could be too late. Some firsts are also just bad ideas that will never go anywhere. E.g Frosty Paws, the first ice cream for dogs. The law of leadership applies to any product, brand or category. Imagine you didn't know the name of the first college founded in America. You can always make a good guess by substituting leading for first. What's the name of the leading college in US? Most people would say Harvard, and that is indeed the name of the first college founded in America. One reason why the first brand tends to maintain its leadership is that the name often becomes generic. Xerox, the first plain-paper copier became the name for all plain-paper copies. Kleenex. Coke. Scotch tape.The Law of the Category – If you can't be first in a category, set up a new category you can be first in.-Antonio set up a newer category when it comes to business and he is the first in it. Who else do you know that is doing what he is doing?While Bert Hinkler's name is not a household word, I'm sure you know the name of the third person who successfully flew across the Atlantic Ocean. Her name was Amelia Earhart. The first female to fly across the Atlantic.If you can't be first in a category, set up a new category you can be first in.Charles Schwab didn't open a better brokerage firm; he opened up the first discount broker. Lear's isn't the best selling woman's magazine; they're the best selling magazine for mature women. Dell wasn't the biggest computer company; they're the biggest computer company to sell their computers over the phone.Chapter 2: The Law Of The Category If you can't be first in a category, set up a new category you can be first in. Example: What's the name of the third person to fly the Atlantic Ocean solo? You probably don't know. Yet you do. It's Amelia Earhart. But she isn't known for that. She is known as the first woman to do so. IBM was the first in computers. DEC competed by becoming the first in minicomputers. Cray Research came up with the first supercomputer. Today, Cray is an $800 million company. Convex put two and two together and came up with the first mini super-computer. Today Convex is a $200 million company. You can turn an also-ran into a winner by inventing a new category. Commodore was a manufacturer of home PCs that wasn't going anywhere until it positioned the Amiga as the first multi-media computer. There are many different ways to be first. Dell was the first to sell computers by phone. When you launch a new product, the first question to ask yourself is not “How is this new product better than the competition?”, but “First what?” Forget the brand. Think categories. Everyone is interested in what's new. Few people are interested in what's better. When you're the first in a new category, promote the category. In essence, you have no competition.The Law of the Mind – It's better to be first in the mind than to be first in the marketplace.First personal computer was the MITS Altair 8800. Duryea was the first automobile. Du Mont is the first commercial TV set.What's going on? Is the just mentioned Law of Leadership wrong.Not at all. Here's the thing …IBM wasn't first in the marketplace with a mainframe computer, Remington was.However, IBM began a massive marketing campaign to get into people's mind first and when they did they won the computer battle early.Being first in the mind is everything in marketing. Being first in the marketplace is important only to the extent that it allows you to get into the mind first.Chapter 3: The Law Of The Mind It's better to be first in the mind than it is to be first in the marketplace. The law of the mind modifies the law of leadership. Being first in the mind is everything in marketing. Being first in the marketplace is important only to the extent it allows you to get in the mind first. Marketing is a battle of perception, not product, so the mind takes precedence over the marketplace. The problem for would-be entrepreneurs is getting the revolutionary idea or concept into the prospect's mind. The conventional solution is money. But it's not. More money is wasted in marketing than any other human activity. You can't change a mind once it's made up. The single most wasteful thing you can do in marketing is try to change a mind. Having a simple, easy-to-remember name helps get into prospect's minds.The Law of Perception – Marketing is not a battle of products, it's a battle of perceptions.Some marketers see the product as the hero of the marketing program and that you win and lose based on the merits of your products.Ries and Trout disagree – what's important is the perceptions that exist in the minds of your prospects and customers. They cite as an example the three largest selling Japanese imports, Honda, Toyota and Nissan.Most people think the battle between the three brands is based on quality, styling horse power price. Not true. It's what people think about Honda Toyota and Nissan which determines which brand will win.Chapter 4: The Law of Perception Marketing is not a battle of products, it's a battle of perception. It's an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of these perceptions. Most marketing mistakes stem from the assumption that you're fighting a product battle rooted in reality. What some marketing people see as the natural laws of marketing are based on a flawed premise that the product is the hero of the marketing program and that you'll win or lose based on the merits of the product. This is why the natural, logical way to market a product is invariably wrong. Only by studying how perceptions are formed in the mind and focusing your marketing programs on those perceptions can you overcome your basically incorrect marketing instincts.The Law of Focus – The most powerful concept in marketing is owning a word in the prospect's mind.A company can become incredibly successful if it can find a way to own a word in the mind of the prospect.Federal Express was able to put the word ‘overnight' in the minds of their prospects. Xerox owns ‘copier'; Hershey owns ‘chocolate bar'; Coke owns ‘cola'; Heinz owns ‘ketchup'; Crest owns ‘cavities'; Volvo owns safety; Nordstrom's owns service.The word should be simple and benefit oriented. One word is better than three or four.Words can change ownership. In the early days of the personal computer, Lotus owned the word ‘spreadsheet'. Now it belongs to Microsoft thanks to ‘Excel'.Chapter 5: The Law Of Focus The most powerful concept in marketing is owning a word in the prospect's mind. Not a complicated word, or an invented word. Simplest words are the best, words taken right out of the dictionary. You “burn” your way into the mind by narrowing the focus to a single word or concept.Just Do It. The Best Part of Waking up…. Prime Membership.   The law of leadership enables the first brand or company to own a word in the mind of the prospect. The leader owns the word that stands for the category. For e.g IBM owns the word “computer”. If you're not a leader, your word has to have a narrow focus. Your word has to be “available” in your category. No one else can have a lock on it. The most effective words are simple and benefit-oriented. No matter how complicated the product, no matter how complicated the needs of the market, it's always better to focus on one word or benefit rather than two or three or four. While words stick in the mind, nothing lasts forever. There comes a time when a company must change words. You can't take somebody else's words. What won't work is leaving your own word in search of a word owned by others. The essence of marketing is narrowing the focus. You can't stand for something if you chase after everything. You can't narrow the focus with quality or any other idea that doesn't have proponents for the opposite point of view. For example: You can't position yourself as an honest politician, because nobody is willing to take the opposite position.Once you have your word, you must go out of your way to protect it in the marketplace.The Law of Exclusivity – Two companies cannot own the same word in the prospect's mind.When a competitor owns a word or position it's futile to own the same word. For instance Volvo owns the word ‘safety'. Many automakers have tried to wrestle that word away from them, but none have been successful.Energizer tried to wrestle ‘long lasting' away from Duracell. But Duracell got in people's minds first.Chapter 6: The Law Of Exclusivity Two companies cannot own the same word in the prospect's mind. It's wrong to think that if you spend enough money, you can own the idea.The Law of the Ladder – The strategy to use depends on which rungs you occupy on the ladder.The primary objective is to be first, but if you're not – all is not lost.Avis lost money for 13 years in a row when they used the slogan “Finest in rent-a-cars”. It wasn't until they changed it to “Avis is only No.2 in rent-a-cars. So why go with us? We try harder” that their fortune turned around. (Avis was later sold to ITT who ordered up the advertising theme “Avis is going to be number one” which bombed.)Another campaign that worked was when 7 Up, the leader in the lemon-lime soda category wanted to make inroads into the larger cola market. When they positioned themselves as “The Uncola” they climbed to the third largest selling soft drink in America.Chapter 7: The Law Of The Ladder The strategy to use depends on which rung you occupy on the ladder. All products are not created equal. There is a hierarchy in the mind that prospects use in making decisions. For each category, there is a product ladder in the mind. On each rung is a brand name. For e.g car rental. Hertz is on the top rung, Avis is on the 2nd rung, and National on the third. Your marketing strategy should depend on how soon you got into the mind and consequently which rung of the ladder you occupy. Example: Avis admitted it was #2. Told prospects to go with them because they tried harder. They made money. The mind is selective. Prospects use their ladders in deciding which information to accept and which information to reject. In general, a mind only accepts new data that is consistent with its product ladder in that category. Everything else is ignored. How many rungs are there on your ladder? Products you use every day tend to be high-interest products with many rungs. And vice versa. There's a relationship between market share and your position on the ladder in the prospect's mind. Sometimes your own ladder or category might be too small. It might be better to be a small fish in a big pond than to be a big fish in a small pond. It's sometimes better to be №3 on a big ladder than №1 on a small ladder.The Law of Duality – In the long run, every market becomes a two-horse race.In batteries, it's Eveready and Duracell. In photographic film, it's Kodak and Fuji. In rent-a-cars, it's Hertz and Avis. In mouthwash, it's Listerine and Scope. In fast food, it's McDonalds and Burger King. In running shoes, it's Nike and Reebok. In toothpaste, it's Crest and Colgate.Chapter 8: The Law Of Duality In the long run, every market becomes a two-horse race. Early on, a new category is a ladder of many rungs. Gradually, the ladder becomes a two-rung affair. E.g Coke vs Pepsi.The Law of the Opposite – If you're shooting for second place, your strategy is determined by the leader.If you're number two it makes sense to try and leverage the leader's strength into a weakness. An example of this is the campaign Pepsi Cola used to become the choice of the new generation (versus Coke-Cola being the old established product).Scope successful hung the “medical breath” label on market leader Listerine by becoming the good tasting mouthwash that kills germs.Other examples are Lowenbrau's “You've tasted the German beer that's the most popular in American. Now taste the German beer that's the most popular in German” and advertising slogan used to launch Tylenol in 1955 “For the millions who should not take aspirin” (when it was discovered that aspirin caused stomach bleeding).Chapter 9: The Law Of The Opposite If you're shooting for second place, your strategy is determined by the leader. Wherever the leader is strong, there is an opportunity for a would-be №2 to turn the tables. A company should leverage the leader's strength into a weakness. You must discover the essence of the leader and then present the prospect with the opposite. Too many potential №2 try to emulate the leader. This is an error. You must present yourself as the alternative. The law of the opposite is a two-edged sword. It requires honing in on a weakness that your prospect will quickly acknowledge. Marketing is often a battle for legitimacy. The first brand that captures the concept is often able to portray its competitors as illegitimate pretenders. A good#2 cannot afford to be timid.The Law of Division – Over time a category will divide and become two or more categories.A category starts off as a single entity. But over time it breaks up into other segments.Computers for example, you have: mainframes, minicomputers, workstations, personal computers, laptops, notebooks.Beer is the same way. Today's there's imported and domestic beer. Light, draft and dry beers. Even non-alcoholic beers.Each segment has its own leader (which is rarely the leader in the original category).Chapter 10: The Law Of Division Over time, a category will divide and become two or more categories Each segment is a separate, distinct entity. Each segment has its own reason for existence. Each segment has its own leader, which is rarely the same as the leader of the original category.The way for the leader to maintain its dominance is to address each emerging category with a different brand name.The Law of Perspective – Marketing effects takes place over an extended period of time.Does a sale increase a company's business or decrease it? Obviously in short term it increases it, but more and more there's evidence to show sales decrease business in the long term by educating customers not to buy at regular prices.Sales also say to people that your regular prices are too high. To maintain volume some companies find they have to run continuous sales. In the retail field, the big winners are Kmart and Wal-mart who are known for their everyday low prices.Chapter 11: The Law Of Perspective Marketing effects take place over an extended period of time      Many marketing move exhibit the same phenomenon. The long-term effect is often the exact opposite of the short-term effect. For e.g a sale. A sale increase in a business in the short-term, but there are increasing evidence that shows that sales educate customers not to buy at regular prices.The Law of Line Extension – There is an irresistible pressure to extend the equity of the brand.Here are two examples they give of companies harming their brand by overextending it:The introduction of Coors Light caused the collapse of regular Coors which today sells one-fourth of what it used to.Back in 1978, 7 Up had a 5.7 percent market share. Then they added 7Up Gold, Cherry 7 Up and assorted diet versions. In the early 90's, 7 Up's share had fallen to 2.5 percent.Chapter 12: The Law Of Line Extension There's an irresistible pressure to extend the equity of a brand. One day a company is tightly focused on a single product that is highly profitable. The next day the same company is spread thin over many products and is losing money. When you try to be all things to all people, you inevitably wind up in trouble. Line extension usually involves taking the brand name of a successful and putting it on a new product you plan to introduce. Marketing is a battle of perception, not product. In the mind, for example, A-1 is not the brand name, but the steak sauce itself. Less is more. If you want to be successful today, you have to narrow the focus in order to build a position in the prospect's mind.The Law of Sacrifice – You have to give up something to get something.If you want to be successful today you should give something up.The first area you could sacrifice in is your product line. The example they give is Federal Express who focused on one service: small overnight deliveries.The second is market share. Pepsi gave up part of their market when they focused on the youth market and it worked brilliantly – it brought them within 10% market share of Coca Cola. Here a few of the other companies Reis and Trout cite as having given up market share by specializing: Foot Locker (athletic shoes); The Gap (casual clothing for the young at heart); Victoria Secret (sexy undergarments); The Limited (upscale clothing for working women).The third sacrifice is constant change. One of the examples they list is White Castle whose restaurants look the same as they did sixty years ago and still sell the same frozen sliders, yet they still average over a million dollars per year per location.Chapter 13: The Law Of Sacrifice You have to give up something in order to get something This law is the opposite of Law 12. If you want to be successful, you have to give up something. There are 3 things to sacrifice: product line, target market and constant change.        The generalist is weak.The Law of Attributes – For every attribute, there is an opposite, effective attribute.The Law of Exclusivity says that two companies can't own the same word or position. A company must seek out another attribute (it's much better to find an opposite attribute, similar won't do).For instance, Crest owns the word “cavities”. Other toothpastes avoided “cavities”. Instead they focused on taste, whitening, and breath protection.Of course, all attributes aren't created equally. When it comes to toothpaste “cavities” is the best. If the best one is taken you must move on to an attribute and live with a smaller share of the market. And then dramatize its value and increase your market share.Chapter 14: The Law Of Attributes For every attribute, there is an opposite, effective attribute. Too often a company attempts to emulate the leader. It's much better to search for an opposite attribute that will allow you to play off against the leader. All attributes are not created equal. Some attributes are more important to customers than others. You must try and own the most important attribute. You cannot predict the size of a new attribute's share, so never laugh at one.The Law of Candor – When you admit a negative, the prospect will give you a positive.First admit a negative and then twist it into a positive.Examples:“Avis is only No.2 in rent-a-cars” (Avis tries harder)“With a name like Smuckers it has to be good” (We have a bad name, but a good product.)“The 1970 VW will stay ugly longer.” (A car that ugly must be reliable.)“Joy. The Most expensive perfume in the world.” (At $375 an ounce, it has to be sensational.)When you state a negative it's automatically viewed as the truth. When you state a positive it's looked upon as dubious at best.Another great example of twisting a negative into a positive is how Listerine reacted when Scope entered the market with a “good-tasting” mouthwash. They came out with “Listerine: The taste you hate twice a day.”Chapter 15: The Law Of Candor When you admit a negative, the prospect will give you a positive. It goes against corporate and human nature to admit a problem. Yet one of the most effective ways to get into a prospect's mind is to first admit a negative and twist it into a positive. Candor is disarming. Every negative statement you make about yourself is instantly accepted as truth (NOTE: This is a similar law stated in 48 Laws of Power.) You have to prove a positive statement to the prospect's satisfaction. No proof is needed for a negative statement. When a company starts a message by admitting a problem, people tend to almost instinctively open their minds. Example: Listerine used to advertise with “The taste you hate twice a day.” which set them up for selling the idea of killing a lot of germs. The Law of Candor must be used carefully and with great skill. Your negative must be widely perceived as a negative. It has to trigger an instant agreement with your prospect's mind. Next, you have to shift quickly to the positive. The purpose of candor isn't to apologize. It is to set up a benefit that will convince your prospect.The Law of Singularity – In each situation, only one move will produce substantial results.According to Reis and Trout “many marketing people see success as the sum total of a lot of small efforts beautiful executed. They think as long as they put the effort in they'll be successful whether you try hard or try easy, the differences are marginal”. They say the one thing that works in marketing is the single, bold stroke.An example they give is the two strong moves that were made against General Motors. The Japanese came at the low end with small cars like Toyota, Datsun and Honda. The Germans came at the high end with super premium cars like Mercedes and BMW.Chapter 16: The Law Of Singularity In each situation, only one move will produce substantial results (similar to 80/20 principle.) Many marketing people see success as the sum total of a lot of small efforts beautifully executed. They think they can pick and choose from a number of different strategies and still be successful as long as they put enough effort into the program. They seem to think the best approach is “get into everything.” Trying harder is not the secret of marketing success. History teaches that the only thing that works in marketing is the single, bold stroke. In any given situation, there is only one move that will produce substantial results. What works in marketing is the same as what works in the military — the unexpected. To find that singular idea of concept, marketing managers have to know what's happening in the marketplace.The Law of Unpredictability – Unless you write your competitors' plans, you can't predict the future.Marketing plans based on what will happen in the future are usually wrong. It's very difficult to predict your market. You can get a handle on trends, but the danger for many companies is they jump to conclusions about how far a trend will go.Chapter 17: The Law Of Unpredictability Unless you write your competitor's plans, you can't predict the future. Implicit in most marketing plans is an assumption about the future. Yet such marketing plans are usually wrong. Most companies live from quarterly report to quarterly report. That's a recipe for problems. Companies that live by the numbers, die by the numbers. Good short-term planning is coming up with that angle or word that differentiates your product or company. Then you set up a coherent long-term marketing direction that builds a program to maximize that idea or angle. Not a long-term plan, but a long-term direction. While you can't predict the future, you can get a handle on trends, which is a way to take advantage of change. The danger of working with trends is extrapolation. Many companies will jump to conclusions about how far a trend will go. Equally as bad as extrapolation is the common practice of assuming the future will be a replay of the present. One way to cope with an unpredictable world is to build an enormous amount of flexibility into your organization. NOTE: There is a difference between predicting the future and taking a chance on the future.The Law of Success – Success often leads to arrogance and arrogance to failure.Ego is the enemy of successful marketing. Objectivity is what is needed.Companies who became arrogant according to Ries and Trout are General Motors, Sears, Roebuck and IBM. Quite simply they felt they could anything they wanted to in the marketplace. And of, course, they were wrong.In my opinion, IBM's arrogance peaked back in the days of the IBM PC, XT, AT and the PS/2 line of computers. The difference between models was based more on marketing considerations rather than supplying their customers with a technically superior product. Compaq computers, on the other hand, focused on pushing the technical limits of their products and soon gained a reputation for building a superior computer, eventually outselling IBM.The bottom line being while ego can be an effective driving force when it comes to building a business – it can hurt if you inject it into your marketing.Chapter 18: The Law Of Success Success often leads to arrogance, and arrogance to failure. Ego is the enemy of successful marketing. Objectivity is what is needed. When people become successful, they tend to become less objective. They often substitute their own judgment for what the market wants. Ego can be an effective driving force in building a business. What hurts is injecting your ego in the marketing process. Brilliant marketers have the ability to think like how a prospect thinks. They put themselves in the shoes of their customers.The Law of Failure – Failure is to be expected and accepted.Too many companies try to fix things rather than drop things. For instance, American Motors should have abandoned passenger cars and focused on the Jeep. IBM should have dropped copiers and Xerox should have dropped computers years before they finally recognized their mistakes.Chapter 19: The Law Of Failure Failure is to be expected and accepted. Too many companies try to fix things rather than drop things. Admitting a mistake and not doing anything about it is bad for your career. A better strategy is to recognize failure early and cut losses.The Law of Hype – The situation is often the opposite of the way it appears in the press.Hype usually means a company's in trouble. According to Ries and Trout, when things are going well you don't need hype.For example, new coke had tons of publicity, but as everyone knows it bombed. Remember Steve Job's NeXt Computers? All the hype in the world couldn't turn NexT Computers into the next big thing in computers.History is full of failures that were successful in the press. Tucker 48, US Football league, Videotext, the automated factory, the personal helicopter, the manufactured home, the picture phone, polyester suits. The essence of the hype was not just that these products would be successful, but they would render existing products obsolete.For the most part hype is hype. The authors tell us that "real revolutions don't arrive at high noon with marching bands and coverage on the 6:00 pm news. Real revolutions arrive unannounced in the middle of the night and sneak up on you."Chapter 20: The Law Of Hype The situation is often the opposite of the way it appears in the press. When things are going well, a company doesn't need the hype. When you need the hype, it usually means you're in trouble. Real revolutions in the industry don't arrive at high noon with marching bands. They arrive unannounced in the middle of the night and sneak up on you.The Law of Acceleration – Successful programs are not built on fads, they're built on trends.According to Ries and Trout, "A fad is a wave. A trend is the tide. A fad gets hype. A trend gets very little. A fad is a short-term phenomena that in the long-term doesn't do a company that much good".A great example they cite is Coleco Industries Cabbage Patch Kids. They hit the market in 1983. Two years later they had sales of 776 million with profits of 83 million.Then in 1988 the bottom fell out. Coleco filed for Chapter 11. (In 1989, they were acquired by Hasbro where Cabbage Patch Kids with more conservative marketing are doing quite well.)Fads don't last. When everyone has a Ninja turtle, nobody wants one anymore. Compare that to Barbie which is a trend and continues to be popular.Chapter 21: The Law Of Acceleration Successful programs are not build on fads, they are built on trends. A fad is like a wave in the ocean, and a trend is the tide. Like the wave, the fad is very visible but it goes up and down in a hurry. Like the tide, a trend is almost invisible, but very powerful over the long-term.A paradox: if you were faced with a rapidly rising business, with all the characteristics of a fad, the best thing you could do is to dampen the fad and stretch it out.The Law of Resources – Without adequate funding an idea won't get off the ground.The best idea in the world needs money to make it happen. A mediocre idea and a million dollars is better than a great idea with no money.Chapter 22: The Law Of Resources Without adequate funding, an idea won't get off the ground. You need money to get into a mind. And you need money to stay there. First get the idea, then get the money to exploit it.Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Join Dr. Holmes as she speaks with Joscelyn Campbell about how different cultures discuss and accept special needs or mental health diagnoses. Becoming multiculturally aware is important for clinicians and social workers as they partner with families to work with children with needs. Knowing about cultural diversity and differences is important in establishing a relationship with the family. This show's focus is on Hispanic and Latino cultures.Joscelyn Ramos Campbell is an award-winning, on-air spokesperson, author, blogger, consultant, columnist, public speaker, respite care director, and a Special Needs Pastor at Hope International Church in Groveland, Florida.Born in Brooklyn, New York, to Cuban and Puerto Rican parents, Joscelyn is bilingual and bicultural. She is raising a multicultural and multigenerational family alongside her military veteran spouse of Irish American descent. Together, they have four wonderful boys; the oldest is in college, identical twins are in junior high, and the youngest is in kindergarten and has Autism. With a Legal Studies educational background and a degree in Pre-Law, Joscelyn has received several national awards in communications, public relations, and social media.Joscelyn has over a decade of experience as an award-winning former federal government public relations spokesperson. As a principal spokesperson, her marketing efforts were key in the rapid growth of federal hiring for government agencies, including the U.S. Dept. of Transportation and the U.S. Environmental Protection Agency.She is the creator of Mami of Multiples, one of the nation's recognized and award-winning parenting and lifestyle websites owned by a Latina American Mom. Joscelyn has been featured on numerous television and media outlets, including CBS, NBC, NBC Latino, FOX, Univision, Telemundo, Huffington Post, and CNBC, to name a few. She is considered one of the top Latino social media stars and influential Hispanic-American bloggers.As a successful “mompreneur” (mom entrepreneur), Joscelyn owns Mami Innovative Media, a communications business that has brought her experience in successful branding campaigns, national media management, and exposure. Joscelyn has partnered and collaborated with well-known brands, including but not limited to, Brawny, Britax, Chevrolet, Disney, DuPont & Teflon, Ford, Florida Space Coast, General Mills, Hormel Foods, Johnson's Baby, Kmart, Lifetime Movie Network, Marshalls, McDonald's, Nestle, Neutrogena, Proctor & Gamble, Target, Smuckers, State Farm, Sylvan Learning Center, T.J.Maxx, Toyota, Visit Orlando, Waldorf Astoria, and Wounded Warrior Project. The “super-connected power mom” was named by LATINA Magazine as one of the Best Latina Bloggers To Follow and Must Know and one of The 10 Best Latina Mom Bloggers on the Web. Joscelyn was selected in a joint venture by Disney and LATINA Magazine to be a Parenting and Family Columnist for LATINA Magazine.A sought-after spokesperson, she travels across the U.S. for speaking engagements and conferences and holds leadership capacities for various organizations.Connect with Joscelyn at joscelynramoscampbell.comInstagram @JoscelynRamosCampbellFacebook www.facebook.com/pastorjoscelynTwitter @JoscelynRC

Blogging | Content Marketing | Brand Sponsorships | UGC | Content Creators | Selling a Blog | Boundaries This episode is JAM-PACKED with golden nuggets of info, including what it's like to sell a blog (which we thought was pretty fucking cool lol). Jenny shines the light on not only the power of blogging & content creation but also on the opportunities available for entrepreneurs to start making money by partnering with brands. She gives so many tips & perspective shifts, along with being SUPER transparent about pricing and where to start with it when first starting out, which we LOVED. This episode is a juicy one, we hope you enjoy it! Overview of the Episode: ➡️ Jenny's journey from teacher to full-time blogger & coach ➡️ Pivoting from blogging as a hobby, to turning it into an actual business  ➡️ What it's like to actually SELL a blog ➡️ Getting sponsorships even from a small audience ➡️ The importance of finding & using YOUR VOICE in your content ➡️ What brands look for when searching for creators for sponsorships  ➡️ UGC (User-generated content) examples ➡️ Establishing boundaries with brands ➡️ ACTUAL EXAMPLES for pricing sponsorships ➡️ Pivoting from gifted collabs to paid sponsorships  ➡️ Is blogging dead? ➡️ How you can use SEO to leverage paid sponsorships AND find gaps in the market for organic traffic  ➡️ Common mistakes that bloggers make that hold them back from the success they want   Links & Resources Mentioned: 3 Secrets Brands are NOT Telling You About Sponsorships FREE Training Jenny's Book: Influencer Entrepreneur How to Setup Google Search Console FREE Meditation pack Buy us a coffee/support the podcast Book a Strategy Session with Shay & Mariah About Jenny Melrose: Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space.  Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.   Website: https://jennymelrose.com Instagram: https://www.instagram.com/jenny_melrose/ Connect with the Podcast: Curiouslyguided.com Instagram.com/curiouslygiuided CONNECT WITH THE HOSTS SHAY + MARIAH: Websites: saleswithshay.com & mariahmagazine.com Instagram: @saleswithshay & @mariahmagazineco

In today's episode, we're recommending the top 20 most essential Tyler, The Creator songs. We spoke about songs such as 911/Mr. Lonely, Smuckers, Massa & more and explained what made these highlights essential to Tyler's catalog. Check out our New Playlist on Spotify: https://go.nfrpodcast.com/SpotifyPlaylist Check out our New Playlist on Apple Music: https://go.nfrpodcast.com/AppleMusicPlaylist LIVE ALBUM REACTIONS https://go.nfrpodcast.com/Patreon List of Songs Discussed •Yonkers •AssMilk •Garden Shed •Smuckers •Colossus •A Boy is a Gun •& More

Pt. 1: https://raprankings.captivate.fm/episode/s12e09-tyler-the-creator-cherry-bomb-pt-1 ---------------- Track 7: "BLOW MY LOAD" (0:00) -- Track 8: "2SEATER" (29:55) -- Track 9: "THE BROWN STAINS OF DARKEESE LATIFAH PART 6-12 (REMIX)" (52:40) -- Track 10: "FUCKING YOUNG / PERFECT" (1:12:15) -- Track 11: "SMUCKERS" [w/ @maldo1738] (1:33:21) -- Track 12: "KEEP DA O'S" (4:18:08) -- Track 13: "OKAGA, CA" (4:28:35) -- Ranking CHERRY BOMB (4:31:50) -- Outro (4:38:21)

I've said it before, and I'll continue to drive it home: you cannot rely on social media to promote your business! In this week's episode, I'm speaking with Jenny Melrose about how why it's important that you utilize email marketing and other platforms such as a podcast, YouTube channel, and your own website to market your business. We also discuss influencers, TikTok, and Instagram.What you can expect from this episode:Why you can't rely on social media for marketing your businessHow to get the most out of email marketingMonetizing your blog (with ad networks and sponsorships)Social media influencers: Are they oversharing?About Jenny Melrose:Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist who helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. Relevant Links:JennyMelrose.comThe Influencer Entrepreneurs PodcastThe 4-Step Framework for Building Your Audience, Growing Your Business, and Making Money OnlineJenny's Instagram @jenny_melroseWatch the short YouTube clipFor the full show notes and transcript, visit https://www.socialslowdown.com/influencers-email-marketing-with-jenny-melrose/Support the show

EPISODE 166 - Bruce McIntyre - Selling Your Business and Battling Cancer, A Story that InspiresBruce calls St. Louis, Missouri, his hometown, but his father's work required frequent transfers, so Bruce, an only child, often moved with his parents in those early years. He completed his education at Westminster College in Fulton, Missouri, and quickly found his way to Cincinnati, Ohio, and Procter & Gamble. Like his father's work, P&G required relocation. While living in Indianapolis, Indiana, he met and married his wife, Joyce. More moves followed: Kansas City, Kansas; Palatine, Illinois (a Chicago suburb); and Winston Salem, North Carolina.Bruce then decided to leave his nomadic corporate life and start his own business. The couple chose Charlotte, North Carolina, as their new forever home and have been a part of the community since 1979. His business, McIntyreSales, was a foodservice sales and marketing agency that grew to represent manufacturers like Nestle, Smuckers, Otis Spunkmeyer, and more.He has now written his first book: There Are No Answers Here, Only Questions. Like everything in life, the more we share, the more we learn, and the better our lives can be. So, let's have a discussion. If you have a group that would enjoy learning more about my memoir, we can arrange for me to speak on the importance of telling one's story or any part of the book.https://charlesbrucemcintyre.com/___https://livingthenextchapter.com/podcast produced by: https://truemediasolutions.ca/A podcast is an excellent business card for your book, coaching program or business! Build a community away from the rented land of social media - speak directly to your community and position yourself as the expert that you truly are!Take your passion to the next level - let us help you start and grow your podcast! Podcasts work. Visit https://truemediasolutions.ca/Dave's Audio Book Recommendation for Spring 2023Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling A five-time Moth Grand SLAM winner and bestselling novelist shows how to tell a great story - and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small). He shows that anyone can learn to be an appealing storyteller, that everyone has something “storyworthy” to express, and, perhaps most important, that the act of creating and telling a tale is a powerful way of understanding and enhancing your own life.Dave's Affiliate Link - Support our show by clicking the link belowUS Audible LinkCanadian Audible LinkUK Audible LinkSupport the show!...

Welcome to the daily304 – your window into Wonderful, Almost Heaven, West Virginia.   Today is Tuesday, Feb. 21  Residents of Thomas and Davis share how the mountain towns reinvented themselves into an outdoor recreation hub…from a bundle of inner tubes lashed together to a world-class resort, Adventures on the Gorge traces its origins back to some whitewater rafting hippies…and put a lid on it! That jar you're opening might be capped off with a product made in Glen Dale--#YesWV…on today's daily304. #1 – From BROOKINGS – In this episode of “Reimagine Rural,” podcast host Tony Pipa visits the neighboring towns of Thomas and Davis, former resource-dependent economies that have reinvented themselves as destinations for art and outdoor recreation.  Tony speaks with long-time residents who saw the community's decline, and newcomers who helped spur its revitalization. They describe the new challenges that come with economic growth and their hopes for community-focused sustainable development in the future. Listen to the podcast: https://www.brookings.edu/podcast-episode/protecting-community-integrity-during-a-creative-transformation-in-west-virginia/    #2 – From WV EXPLORER – Today it's one of the world's first and largest outdoor adventure resorts, but Adventures on the Gorge can trace its roots back 50 years to the earliest days of whitewater rafting in the New River Gorge.   In the spring of 1969, Paul Breuer and some friends rafted the New River on a set of inner tubes topped with a wood rowing frame. After numerous trips on the river, Breuer launched Mountain River Tours in 1973. It was one of the first companies to offer rafting trips on the New and Gauley rivers.    As whitewater rafting increased in popularity, more outfitters popped up in the region and waged a friendly competition as they courted guests with lodging, dining, and additional outdoor adventures.    In 2007, a group of investors with a passion for whitewater rafting and a vision for expanding tourism in the New River region brought together three of the region's top outfitters—Class VI, The Rivermen, and Mountain River Tours. The investors also acquired the outfitters' assets, including rafting equipment, cabins, retail facilities, and restaurants…and Adventures on the Gorge was born. Learn more at adventuresonthegorge.com.   Read more: https://wvexplorer.com/2023/02/14/hippies-new-river-gorge-gauley-whitewater-rafting/   #3 – From THE INTELLIGENCER – Did you know that many of the items Ohio Valley residents eat and use every day were finished off with closures made at the Tecnocap LLC facility in Glen Dale? The Italian company took over the former Penn-Wheeling Closure site in the Northern Panhandle city when it purchased the company some 15 years ago. Tecnocap makes closures, or what the average person would call lids, for a variety of well-known brands including Classico, Raos, Village Candle, Anchor Hocking, Smuckers, Barilla, Pfizer, Procter & Gamble, and more. It also makes sauce jar closures for local company Figaretti's. One of the company's newest closures being manufactured in Glen Dale are twist-off caps without sharp edges. The caps will have smooth edges that will a person opening a bottle of beer or other beverage to twist it off with their bare hand instead of having to use a towel or other barrier “It's easier to open and retains its vacuum, extending the shelf life of goods,” said Paolo Ghigo, president of Tecnocap LLC. The innovative new cap is named the SuperC. Read more: https://www.theintelligencer.net/news/top-headlines/2023/02/put-a-lid-on-it-tecnocap-in-glen-dale-makes-closures-for-many-well-known-brands/   Find these stories and more at wv.gov/daily304. The daily304 curated news and information is brought to you by the West Virginia Department of Commerce: Sharing the wealth, beauty and opportunity in West Virginia with the world. Follow the daily304 on Facebook, Twitter and Instagram @daily304. Or find us online at wv.gov and just click the daily304 logo.  That's all for now. Take care. Be safe. Get outside and enjoy all the opportunity West Virginia has to offer.

If you're a regular listener to Truth Tastes Funny, you probably know that I started my career in NY on Madison Avenue. My guest John Follis is a Madison Ave adman. John's campaign for Sorrell Ridge Fruit Spreads - citing their jam's all-natural ingredients - knocked Smuckers for a loop (maybe it was the tagline. In 2003, in response to the shifting media landscape and to provide an alternative to the traditional ad agency model, he created "Follis Marketing Therapy". And, in 2006, John created "The Follis Marketing Report" blog and "The Marketing Show with John Follis" podcast syndicated on iTunes. John has always made time for public service and for one very successful public service campaign that he spearheaded, he was honored at The White House. A

If you're a regular listener to Truth Tastes Funny, you probably know that I started my career in NY on Madison Avenue after attending School of Visual Arts. Well, my guest John Follis is a Madison Ave adman who made waves before I ever dipped my toe in the ocean. John's campaign for Sorrell Ridge Fruit Spreads - citing their jam's all-natural ingredients - knocked Smuckers for a loop (maybe it was the tagline, "With 100% fruit, it has to be better."). The ad was so effective it became a case taught at the Harvard Business School and featured in Forbes. In ‘93, Follis/DeVito/Verdi was the second most awarded agency in New York. That same year John formed Follis Inc to include a focus on non-traditional and online marketing. In 2003, in response to the shifting media landscape and to provide an alternative to the traditional ad agency model, he created "Follis Marketing Therapy".  And, in 2006, John created "The Follis Marketing Report" blog and "The Marketing Show with John Follis" podcast syndicated on iTunes. John has always made time for public service and for one very successful public service campaign that he spearheaded, he was honored at The White House. As a result of John's career success he's been invited to write for ADWEEK and speak at venues including The World Business Academy and Yale University. Now for the funny part: John flunked out of his first college advertising class and was told by the instructor that he would never be successful in advertising.Find John:Wiki bio: https://en.everybodywiki.com/John_Follis”True Stories” series; https://bit.ly/3Kok4GJRecent article: https://bit.ly/3vr2ufthttps://follisinc.comIf you enjoyed listening to Truth Tastes Funny, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)Check out Hersh's new podcast: YES, BRANDBoldly taking brands where they desperately wanna goFollow us on Instagram: @truthtastesfunnyFollow Hersh on Instagram: @Hersh4allon LinkedIn: HershRephunon YouTube: HershRephunon Twitter: @TruthTstsFunnyOur Website: TruthTastesFunnyContact UsExplore Branded Ventures with Truth Tastes Funny and Hersh's YES, BRAND Podcast

Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.Website:https://jennymelrose.comSocial Media Links:https://www.instagram.com/jenny_melrose/Scaling for Growth Guide (free) https://jennymelrose.com/scaling-for-growthConvert more clients and make money in your sleep with the ultimate email marketing starter kit - www.girlmeansbusiness.com/emailkit

Geoff Tanner is a passionate believer in the power of breakthrough creative. That philosophy and his passion for music lead to some of the most iconic campaigns of the past 10 years. Geoff oversees the consumer and customer experience across the commercial funnel. He has a unique perspective on the blending of sales and marketing that helped JM Smucker transform from having a “sleepy” brand portfolio to being named on Fast Company‘s list of the World's Most Innovative Companies.  In this episode, Alan and Geoff discuss the key elements JM Smucker targeted to transform the brand portfolio, marketing strategy, and operating model. Geoff tells us what  “The Power of One” is, the importance of household penetration and reach, and how improved metrics will impact the future of marketing and creative   In this episode, you'll learn:  How diverse the JM Smucker portfolio is and the impact of multiple acquisition  How to maintain relevance for a brand that is over 100 years old Issues with ROI and impact measurements, and what the future may look like  Key Highlights  [01:30] How Geoff is giving back to his community through music [05:22] The path from rugby in New Zealand to the C Suit at JM Smucker [08:15] How the public should think about JM Smucker's portfolio [09:25] JM Smucker's transformation and new marketing model  [13:15] The key elements Geoff and his team had to change to reach their goals  [13:50] What is the “Power of One” and how did it impact their agency search [15:00] Identifying what was most critical to driving the business [16:10] Modernizing Meow Mix  [17:45] Ludacris and Jif Peanut Butter  [18:50] Facelift for Folgers  [20:20] The Byron Sharp and Mark Ritson Influence  [22:45] Transforming the “selling machine” [24:30] Markers of growth [27:05] The balance of reach and creative [28:25] Talk about JB Steenkamp [29:15] How getting an internship at Heinze shaped Geoff's perspective [31:25] Give back earlier and know your value [34:15] The fusion between sales and marketing  [35:50] Brands Geoff has his eye on [37:05] The threats and opportunities associated with mass media measurement Resources Mentioned:  Geoff Tanner  J.M. Smucker Co  Brand Portfolio – JIF, Folgers, Meow Mix, Milk-Bone, Smuckers, Uncrustables, and more  OpeningTrack.org – Opening Track Project and partnership with Girls & Boys Club of NE Ohio  Mark Smucker, CEO  Smucker consolidated marketing agency relationships in 2018 with further consolidation in 2021  Meow Mix Creative Examples  JIF Ludacris Creative  Folger's Joan Jett Creative   Mark Ritson on Marketing Today  Byron Sharp on Marketing Today  JB Steenkamp on Marketing Today  Brand mention: Oreo – Justin Parnell on Marketing Today   Follow the podcast:  Listen in iTunes (link: http://apple.co/2dbdAhV)  Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)  Listen in Spotify (Link: http://spoti.fi/2mCUGnC)   Connect with the Guest:  https://www.linkedin.com/in/geoff-tanner/  https://www.instagram.com/jmsmuckerco/   Connect with Marketing Today and Alan Hart:  Twitter Alan B Hart - http://twitter.com/abhart  LinkedIn Alan  - https://www.linkedin.com/in/alanhart  Twitter Marketing Today - http://twitter.com/themktgtoday  Facebook Marketing Today - https://www.facebook.com/themktgtoday/  LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/  Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information.

We're wrapping up the year with lots of crazy Justin Bieber news; all the entertainment options for New Year's Eve (if you happen to be here in Vegas); Delta Airlines to offer free wifi to everyone; Netflix is helping with your resolutions with Nike's help; Snoop Dogg wants to run Twitter; Smuckers feels like only they can make round crustless sandwiches; and, here's the annual debate…when is it appropriate to take down your Christmas decorations? All that, and more pop culture silliness.

Content Ent and Toad light up a phatty in the Castle Comms Keep. This Episode was powered by BAWLS twitter.com/Contentent1 www.twitch.tv/contentent twitter.com/ToadsterTweets www.twitch.tv/toadster_ --- Support this podcast: https://podcasters.spotify.com/pod/show/castlecomms/support

Recent shark attack survivors share their stories as part of our series, Shark Watch on TODAY. And, comedian Jon Stewart denounces Republicans as the Senate fails to advance a bill that would support veterans exposed to toxic burn pits. Also, we honor our colleague Pete Williams, who is retiring from NBC News after nearly 30 years of covering the Supreme Court and Justice Department.

Doug Giles has some new artwork to share that graces the side of a pro-Trump bus in New Jersey of all places; and Robert Netzly, CEO of Inspire Investing, has an update on the Smuckers woke jam. See omnystudio.com/listener for privacy information.