Podcasts about ishop

Fill out this application to apply for 1:1 coaching in 2025!In Episode #165, Today, I'm excited to welcome Mercedes Eckert,  President and CEO of iShop, the fastest-growing mystery shopping company in the world. Mercedes has helped over 17,000 people create flexible income through mystery shopping. With a background in marketing and a passion for recession-proof opportunities, she's mastered using short-form content to lead audiences to her long-form platforms, where she converts them with a simple, irresistible offer.Want to Stay in the Know on New Podcast Episodes, Celeb Mom Interviews, Giveaways, My Book Release + Get a Free Planner? Sign Up for my Weekly Newsletter!Related: Start Your Own Business! Career Ideas for MomsRelated: Unique Gift Ideas for Working Moms!Book a Comprehensive Content Audit Package with Me!*This podcast is brought to you by Tinseltown Mom*Follow Me!TinseltownMom BlogInstagramFacebookXPinterestLinkedIn

The All-Star weekend is behind us, and Keith and Dave recap and share which parts they enjoyed and which parts sparked conspiracy theories. Plus, an ISHOP award is handed out and Keith shares his secret power rankings.Join the listener slack, only at patreon.com/fastbreakbreakfastGet 20% off a Stathead annual subscription with code FBBFSign up for League Pass using this affiliate link to support the show: https://nba.sjv.io/vNoOnLTry Underdog Fantasy and use code FBBF to get a free pick, plus a deposit match up to $1000: play.underdogfantasy.com/p-fastbreak-breakfast.Use promo code FASTBREABREAK at SeatGeek for $20 off your first ticket purchaseCheck out the merchandise sale at teepublic.com/stores/fastbreak-breakfastEpisode 790 (S11 Ep. 15)

Unlock the potential of mystery shopping as both a fulfilling career and a lucrative opportunity, with insights from the radiant Mercedes Eckert, CEO of iShop. On "Call Me CEO," we celebrate women entrepreneurs and this week is no exception. Mercedes takes us through her inspiring shift from managing at Claire's Boutique to spearheading a global mystery shopping empire, proving it to be more than just a side hustle. As you listen, you'll be captivated by stories of empowerment and the myriad ways in which this enterprise offers a financial lifeline for people from all walks of life.This episode is a treasure trove of wisdom for any entrepreneur looking to scale their business. We dissect the strategies that have catapulted companies to the forefront of customer experience, borrowing transformative lessons from giants like Walmart. Moreover, I open up about my own recent acquisition, sharing the valuable lessons ingrained in the process of welcoming new team members and emphasizing the importance of seamless integration. It's a candid conversation about growth, challenges, and the relentless pursuit of improvement that drives successful entrepreneurship.Balancing the roles of motherhood and CEO is no small feat, and here we explore the harmony between the two. I share my personal reflections on raising teenagers while nurturing a business, highlighting that it's not just about the bottom line, but also about the relationships and values we cherish. Plus, we acknowledge the necessity of self-care for entrepreneurs, with a nod to the respite found in the pages of a good book. Tune in for an episode that not only elevates the spirit of female entrepreneurship but also touches the heart with its blend of personal and professional insights.Interested in becoming a virtual assistant? Join the 60 Days to VA Course:www.camillewalker.co/VAAccess the 5-day email sequence to help you discover your purpose:www.callmeceopodcast.comLooking for one on one coaching to grow your team, reach your goals, and find the right life balance. Grab a free discovery call with Camille:www.calendly.com/callmeceopodcast/discovery-call-with-camilleJoin Camille's group coaching program!https://she-e-o.co/Become a Mystery shopper: https://msha.ke/mercedeseckertCamille's Website: https://camillewalker.co/call-me-ceo-podcast/ Connect with Mercedes:Linkedin: https://www.linkedin.com/in/mercedes-eckert-b1245117a/ Facebook: https://www.facebook.com/MercedesEckert/IG: https://www.instagram.com/mercedeseckert/Connect with Camille Walker:Follow Camille on Instagram: www.instagram.com/CamilleWalker.coFollow Call Me CEO on Instagram: www.instagram.com/callmeceopodcast

On this episode Keith and Jon react to week one of the NBA season, discuss the James Harden trade, marvel at the Nuggets and Celtics (and Clippers), debate the value of Jalen Suggs, weep over the Grizzlies, hand out the first ISHOP of the season, and a lot more!Bonus episode available right now at: patreon.com/FastbreakBreakfastTry Underdog Fantasy and use code FBBF for a free $500: play.underdogfantasy.com/p-fastbreak-breakfastEpisode 739 (S10 Ep. 3)This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3211931/advertisement

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. Show references: https://carbonsix.digital/https://www.linkedin.com/in/pmarden/Paul Marden is the Founder and Managing Director of Carbon Six Digital and the CEO of Rubber Cheese. He is an Umbraco Certified Master who likes to think outside the box, often coming up with creative technical solutions that clients didn't know were possible. Paul oversees business development and technical delivery, specialising in Microsoft technologies including Umbraco CMS, ASP.NET, C#, WebApi, and SQL Server. He's worked in the industry since 1999 and has vast experience of managing and delivering the technical architecture for both agencies and client side projects of all shapes and sizes. Paul is an advocate for solid project delivery and has a BCS Foundation Certificate in Agile. https://www.rubbercheese.com/https://www.linkedin.com/in/kellymolson/Kelly Molson is the Founder of Rubber Cheese, a user focused web design and development agency for the attraction sector. Digital partners to Eureka! The National Children's Museum, Pensthorpe, National Parks UK, Holkham, Visit Cambridge and The National Marine Aquarium.Kelly regularly delivers workshops and presentations on sector focused topics at national conferences and attraction sector organisations including ASVA, ALVA, The Ticketing Professionals Conference and the Museum + Heritage Show.As host of the popular Skip the Queue Podcast for people working in or working with visitor attractions, she speaks with inspiring industry experts who share their knowledge of what really makes an attraction successful.Recent trustee of The Museum of the Broads.  Transcription:  Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. In this new monthly slot, Rubber Cheese CEO Paul Marden joins me to discuss different digital related topics. In this episode, we're talking about mobile optimisation, why it's important and what you can do to improve it. If you like what you hear, you can subscribe on all the usual channels by searching Skip the Queue. Kelly Molson: Hello, we're back. Everyone will be sick of us by this episode. Paul Marden: I give it a couple more. We've got some interesting stuff to talk about hopefully, hopefully.Kelly Molson: We have. Okay, so let's start as we usually do then, with what attraction have you visited most recently and what did you love about it? Paul Marden: Well, there's one that you and I both visited recently, and there was something I really didn't love about it. We went on what was it called? Was it Mandrake Mayhem? It's the new Jumanji ride. Chessington World of Adventures. Kelly Molson: Mandrill. Paul Marden: There we go. If you are a roller coaster nut, would be amazing. But yeah, within 2 seconds of the ride starting, I realised it was not the ride for me. Kelly Molson: I like roller coasters. Yeah. So we sponsored one of the awards at the UK Theme Park Awards. And it was brilliant. It's fantastic. Paul Marden: It was such a great event. Kelly Molson: Really good event, brilliantly organised. It was absolutely brilliant to see so many attraction friends there. And it was at Chessington World of Adventures, which was super cool. I also want to talk about Chessington because I had forgotten how good it is. So I haven't been to Chessington since I was really small, and I think I'm pretty sure I only visited once or twice because we actually lived closer to Thorpe Park and were like in the Thorpe Park Rangers camp. But what I'd forgotten about Chessington was the animals. Yeah, I was really lucky. I drove down the night before of the awards and got to stay at the hotel that night. I didn't get to stay in any of themed rooms because budget did not allow for that. Kelly Molson: However, what I'd forgotten was that when you're having breakfast, the animals are literally right outside where you're eating. And I'd forgotten about it to the extent that I went up to the buffet to go and get my lovely, delicious English breakfast, which I was really looking forward to. And I could see people looking out the window and I was like, "Oh, what are you looking at?" And they went, "Giraffes? Yeah. Wow." Actually took my breath away a little bit. It was a really great experience. It's not often that you get to eat your breakfast whilst looking at giraffes and zebras as well that were out there. So, yeah, that was really great. And I really enjoyed the roller coaster. Despite someone's screams in my ear.Paul Marden: I heard this screaming noise all the way around and about three quarters of the way around I realised it was me. Kelly Molson: There was quite a bit of a screaming, to be fair. Paul Marden: I watched it back. I found a video on YouTube to show Millie, my daughter, and I was like, "Oh, my God, it's horrific. You get to the end and you're just dangling on the side for about a minute and then it changes direction.” And we watched it on YouTube, it barely stops at the top of the ride. It gets up to the top, gets to a hole and then drops back down again. Now, to me, in my memory, that was a solid minute. We were hanging over the side of the hole.Kelly Molson: It was just a minute. Paul Marden: Anyway, I did enjoy it. Kelly Molson: Yeah, big thumbs up to Chessington. It was a really great experience. So, thank you. A big thumbs up to the UK Theme Park Awards organisers as well. It was a great event. We'll be back next year.Paul Marden: For sure. Kelly Molson: Right, we're going to talk about mobile optimisation in this episode. We're going to talk about why it's important and what you can do to improve it. And we've got some really interesting stats to share from the Visitor Attraction Website Report about this. But did you know optimisation is no longer a nice to have? It's a necessity, because Statista forecasts that retail sales from mobile commerce are expected to surpass that 100 billion mark by 2000 and 2400. Paul Marden: Crazy, isn't that? Kelly Molson: I started my career in digital, in ecommerce as well, which is crazy. So it just feels really I know, back in the day, so I always say it was my last proper job before I founded Rubber Cheese, which then has been like, what, nearly 21 years. So it was the last proper job that I had before I set that up was for a really early startup, almost like Shopify, but back then. So this is like 23 years ago. Paul Marden: We've got employees younger than that.Kelly Molson: Let's look at it. But it enabled sellers to go and build their own shop. It was called iShop. It was an absolutely incredible platform of its time. And back then, I just about had an email address, let alone did everything, could pretty much run my entire organisation on my mobile phone now. It just blows my mind how much things have moved on. Paul Marden: It's crazy, isn't it?Kelly Molson: Anyway, I digress. So our Visitor Attraction Website Report shows that attractions understand the importance of mobile optimisation for their websites, but there's really huge areas that could be improved. This, for me is the most shocking stat from the entire report. It's blown my mind slightly. 96% of the respondents stated that they had never conducted any user testing for their mobile sites. So that's nearly all of the 188 attractions that took part said that they've never done any user testing on their mobile, which I just don't understand. I've been banging on about testing on your mobile, testing your mobile site for every talk that I've given for the past two years. Paul Marden: Well, that's having a big effect, isn't it, mate? Kelly Molson: Isn't it? Maybe I should talk louder. Yeah, I'm really gobsmacked at it. What was really interesting, though, about it, I mean, it's a shocking stat in itself, but what we did this year with the report is that we asked attractions to kind of self-score their website. So we asked them what they felt their design scored in terms of design, so they could give it a one to ten score. So we asked them to do the same about different areas of their site, and one was mobile optimisation. So 31% gave their site a score of nine out of ten for it, and 24% gave their site an eight out of ten. Paul Marden: They think it's pretty good. Kelly Molson: Yes, and this is the problem. So they think it's good. That indicates that those scores are based on internal assumptions, not potentially not tangible user centred data, because they haven't asked the people to test that their mobile sites are a nine out of ten or an eight out of ten. So I just thought that was really interesting, that a lot of your judgement can be based on your assumptions rather than actually asking the people that are using it. So yeah, I think that's really important that people do that. Paul Marden: I was looking at some stuff that was related to this, but not the same area of the stats that you were looking at there. So I looked at how many of the group actually did any user testing on their site. Okay. And obviously that's a really in comparison to other stats where there's a big wide disparity between different sorts of people. The vast bulk of people reported that they weren't doing any user testing, but the ones that did, all sat in the top range of conversion rate. I'm not saying that one causes the other, but there is a strong relationship between the group of people that are user testing their sites. And all of that group of people also had a conversion rate right in the top of our data set, and that ranged in size as well. Paul Marden: So we're not just talking about the big brands that are doing this. And when you looked at that set of data, there was a big brand in there. Everybody would know it. There was quite a few big brands that weren't in there. So for me, they were conspicuous by their absence because I'd seen them elsewhere in the data set that had been reported. But there was a small brand in there as well, a small organisation. I'd not heard of them before. They had between 5 to 10,000 transactions a year, which in comparison to the people at the top end of the scale, that's at least an order of magnitude smaller organisation. But they were reporting that they were doing user testing and they had a conversion rate right up there in the top end of our data set. Paul Marden: Even more surprisingly, of those that have done user testing specifically on mobile was a very small percent. And this bit you will be pleased about because some people are listening to you, that consisted of a very high proportion of Rubber Cheese clients were in that set of people who were doing user testing specifically on their mobile experience.Kelly Molson: Yay. Yay, Rubber Cheese clients!Paul Marden: Somebody is listening to you. Kelly Molson: High five to all of you lovely people. Yes. So it's interesting, isn't it? Because user testing for me, so we talk a lot about marginal gains at Rubber Cheese, about trying to make something that 1% better, 1% better, 1% better. And the only way you can actually do that is by doing user testing because you just don't know what to make better. You don't know where people are finding those barriers, you don't know where people are maybe confused about something or being blocked by something as well. For me, it's the number one thing to do if you want to start making those tiny adjustments that will start to then have those incremental and larger effects later on down the line. Paul Marden: I think it's so difficult to put yourself into the head of that person that knows nothing. We all come to the party if we run the testing, whether it's us at the attraction or us as the agency. We come to the party with lots and lots of knowledge that the average person that comes to the site and just doesn't have. And it's really hard to put yourself into that position and the solution to that is getting them to do the testing for you. Kelly Molson: Yeah. And when it comes to testing, I think I kind of split it into two. Because for mean I've said this before, but most of my browsing or purchasing is done in a very short window of time in front of the telly when I'm supposed to be watching something that Lee and I have decided that is the one thing that we can watch with the hour of telly time that we get together each day. But actually I'll be trying to watch that whilst also doing ten other things on my phone and I'll split it into browsing and purchasing and most of that happens between about 9:00 and 10:00 for me at night and it will always be on my phone. Do not make me go, I'm not going to go back into my office and crack open my laptop at that time. Kelly Molson: So everything has to be on my phone. I'm really time poor, clearly. So page load speed for me is really important. If I'm trying to find something, I need to find it quickly. I want to read something that's engaging, but not at the expense of not being able to load that page that I want to read. So things like compressing your images is really important. This is a difficult one when it comes to video is that I love video. I think there is nothing more engaging than video on your website, especially if you're a visit attraction to sell that experience. But lose the video on mobile or reduce it, reduce it, reduce it down because that's going to wipe out a load of bandwidth speed and it's going to make your page loads really small. Paul Marden: I've got beef about it in terms of it's autoplay video. It's not an environmentally sustainable thing to do. We don't often think about the environmental impact of websites but it's right up there in terms of industry generating CO2 emissions and it's not the main cause of it, but it's one area where this is prevalent is in the use of autoplay video on homepage. The website. People go to the site, the video plays whether they want to watch the video or not and that is just burning through bandwidth which is ultimately generating CO2. So I'm not anti video. I think video is an amazing thing and as you say, it can really engage you. I sat this morning talking about engaging video to try and get people to want to love the attraction to a client. So I'm totally for it. Paul Marden: But it should be something that user opt into, not something that autoplays for them. Kelly Molson: Yeah, I agree. And content as well. So we know that people read content online differently than they do in a book or a magazine or a newspaper for example, but actually they read it differently than they do on desktop to mobile too. So you actually need to think about if a certain article you have or a blog or event or whatever it may be, is going to sit in the demographic of people like me who is a 45 year old woman with toddler has 1 hour in front of the telly a day to do all of her purchashing and scrolling and anything else she needs to do on her phone. Paul Marden: Superheroes you make. Kelly Molson: Where is my cape? That content really needs to appeal to them and it needs to be in the shortest form possible because I don't have the time to read all of the engaging content. I just don't. So you need to kind of think about, is your content formatted differently when it's from desktop to mobile as well? And then when it comes to purchasing this one's, a little bit trickier for attractions, I think, and there's lots of different reasons for it. We're probably going to talk a little bit longer about this one, but the number one thing that we're always asked to review on attraction websites is that booking journey. And the thing is, we can only do the review of it if that booking journey is owned by the attraction. Kelly Molson: What I mean is if it's been designed and you are integrating with your booking system via API, so your agency or your internal team have designed that journey up to the point of you know, the tickets in the basket and gone. If you're using a third party system, an off the shelf ticketing platform that isn't integrated via API, there's not a lot that we can do about of once a guest is into the purchasing journey, they're with that system. The things that you can think about if you are going to go down the design and at your own route, you need to think about big buttons, you need to think about less clutter. I want arrows, don't make me type stuff into small form, free form boxes on mobile. You just need to be able to select things really quickly and clearly. Kelly Molson: So you want to kind of just strip out all of the noise and just get people to focus on the one thing that you want them to do, which is go through that journey and buy that ticket. What was interesting in the stats that came out of the report is that 75% of the respondents to it still expect customers to complete more than five steps to purchase, which hasn't changed from last year, that's similar to last year. And again, the reasons you might not be able to control that, you might be unable to control that because of the system that you use. So this is a really challenging one, but if you can reduce it, you can actually make some quite significant financial gains. So you looked at the impact of bookings on conversion rate, which is quite significant. Paul Marden: I got really excited working this number out. I reckon these numbers are conservative as well because these are on the basis of ticket prices and lost ticket sales. For me, I think this number could be higher for most attractions because the value of somebody coming to an attraction is bigger than just their ticket price. We talked about this the other day when were chatting. When you go there's, the meal that you eat, there's the gifts that you buy when you leave. So the total cost of somebody arriving at the attraction is probably higher than I'm estimating here. But using some stats on what the fall off rate is in ecommerce transactions, we've worked out that each step that you add to your checkout flow, it costs. Paul Marden: For our average attraction in our data set that we reckon it costs about 8000 pounds a year in lost sales. And for our top performing attractions it could be worth in the range of a quarter of a million pound a year in lost sales for each step that is included in their checkout flow. You think if you're in one of those top performing attractions with five steps, a quarter of a million pound in lost sales just in year one, that's a lot of developer time that you could buy to simplify your checkout workflow, isn't it? The return on investment for that, for a big organisation of simplifying your checkout workflow I think could be huge. Kelly Molson: Yeah, it could. There's so many other factors to think about. We have clients that have API integrations, we have clients that use off the shelf booking systems. In one way, I've always been really in the corner of designing and owning your own booking journey, but you have to be realistic about what that puts on the organisation as well, and what size your organisation is, whether you have the internal team to be able to manage that, the infrastructure to be able to manage that as well. Paul Marden: There's a total cost of ownership issue, isn't there, that is beyond just the buying price of the website in the first place. You've got to be able to maintain the thing going forward, haven't you, and that's pricy. Kelly Molson: Yeah, absolutely. But I think if you are thinking about your booking systems at the moment, then having the conversations with the providers about what their mobile journeys look like, ask to get them to demo it on mobile so you can see it for yourself. And ask them what the roadmap is in terms of mobile optimisation for the booking journeys as well. So just go into these conversations with those thoughts in mind so that you can get an understanding of what that looks like. And if their purchasing journey is six steps at the minute, ask them what are your plans to reduce that to five steps and how could we work with you to make that happen? That could start to take those conversations in some really positive ways. Paul Marden: Honestly, this stat, I'm going to sound like such a nerd, but this stat has stuck in my head ever since we worked this one out. And I can't get out of my head what the impact is of the lost opportunity, the lost sales that are happening because of these steps. And I've been thinking, what is the absolute barest minimum? Because lots of attractions, when they're going through their buying journey, I'm thinking, what on earth do you need to ask me? This is a rhetorical question, by the way. I know the complexity that is going into a lot of these things, I do understand it, but why is it that you actually need to ask me to take these five steps to get through, to get me to actually part with my money? Paul Marden: And I've been thinking about, for me, what is the absolute barest minimum you could get away with asking? Well, there's no way that you can affect a payment card transaction without knowing the card details. So you've got to ask the card number, the postcode, the CDC number and the surname of the person holding the card. So you have to have those. And if we can't give the ticket to somebody, we've got to have a mechanism getting the ticket to them, so we need their email address. Those five things are the absolute barest things I could get away with. But of course, that would only sell you, could only sell an undated, untimed ticket with that. Paul Marden: And I've been thinking about this back in COVID, so COVID and lockdown, and then the gradual release of lockdown was what introduced for many attractions, timed and dated tickets, wasn't it? And that was a complete transformation because we had limited capacity, we needed to make sure that we didn't oversell that capacity and create a problem at the gate. But is it necessary now? I completely understand that there's lots of benefit to the attraction, to guest services and people like that, of knowing exactly how many people are coming into the attraction and being able to metre that. But I wonder what impact having timed tickets and dated tickets is having on the number of people that give up buying because there's just too many steps in the process. "I can't be bothered with this. I'm going to not do it."Kelly Molson: This is quite controversial.Paul Marden: Isn't it? Completely. And I'm thinking back to that podcast episode that you did with Roman Baths where you were talking about variable pricing and dynamic pricing and of course you can only do those things if you have dated and timed tickets. So if nothing else, there is a creative tension there, isn't there, between if I ask the absolute barest minimum, I will sell more tickets, versus if I date and time my tickets and I could be really flexible about my pricing. Everybody wants lots and lots of information because who wouldn't want all the information you could possibly get about your customers versus the more I ask, the less people will buy. Harsh, isn't it? Kelly Molson: Yeah. I'm in the camp of pre booking as well, so this is uncomfortable for me. I'm in the camp of pre booking and I don't mind time ticketing either. I think there is absolutely a place for it and I think for organisations, for attractions, it just makes their life so much simpler. Paul Marden: Completely agreed with you. But I guess there's this at one end of the scale, you've got the absolute barest minimum that you could ask that will get more people, take their money, take money off of people and get them through the checkout flow as fast as you possibly can. Versus if there's two ends to this spectrum and both make us both feel uncomfortable, Where's the middle ground? Do you need to know where my address is? You don't need my address to be able to sell me a ticket. You need to know my postcode so you can do the credit card transaction, but you don't need my whole address to do that. So maybe that's where the compromise sits. That doesn't make either of us feel uncomfortable. Kelly Molson: Maybe. I always think there's a way to get more data out of people at a later stage as well, if you really want it. And maybe that's something that we need to look at in a different episode, is that you don't have to ask for all of these things at the point of purchase, but you can ask for more stuff afterwards as well if you're really engaging with that audience. Paul Marden: There's also one more thing just on that point, there were tools that could simplify this as well. Because if you have a clever use of Apple Pay or Google Pay, both of those checkout flows, people have all of their personal information plugged into Apple Pay, so you don't need to ask me anything about me. If you have a clever checkout flow with Apple Pay, then you could take my money and then get my personal information from Apple rather than make me having to type it all in. How much easier does that make the process?Kelly Molson: When I posted about this on LinkedIn, it must have been a couple of months ago now, and I asked people what their biggest frustrations was with booking journeys. They said lack of Apple Pay. They said it's a necessity for people. They don't want to think about their details. They don't know their card details. They haven't gotten again, they're sitting on the sofa like I am, their cards are upstairs. They're not going to get off their bums and go and get their cards. That was the number one thing that kept coming up over and over again. And then the second one was around clear and consistent pricing so that they don't feel like they're being ripped off as the deeper they get into that journey. So that's two really interesting things to think about there. Kelly Molson: On these episodes, we often highlight people that are doing it. Well, we've decided not to do it in this episode. And there's a couple of reasons for that, is that it's really hard to compare between people that have an API integrated designed booking journey and people that are using off the shelf systems. And there will be very specific reasons for why they have chosen to go down either of those routes. And you can't compare them because the reasons are uncomparable, I feel. So we've decided just to take that step out for today, but we are going to talk about what next steps that you can take. So I think the first one is going back to what you've just referenced is thinking about what information you actually really need from the customer. Paul Marden: Yeah, if you ask less, you'll need less steps. The less steps, the more people will make it through the checkout site. Kelly Molson: So what can you remove and maybe what could you add in later in addition to that. Paul Marden: Completely. Kelly Molson: And then test on mobile. Test again. Didn't I end last episode with saying just test, test on mobile regularly, but go through the entire process from start to finish.Paul Marden: And then the fix the stuff that doesn't work. So I had an interesting conversation when were at Theme Park Awards with another podcast alumni. We were chatting about prepping for the report and where were going and what were doing and all that kind of thing. And he told me a story about a site, fairly large attraction, where when you try and check out the only way if you're doing it on mobile, you can't select the number of tickets when you hold your mobile up. Now, the attraction has tested, they know it because they've written a message at the top of the page and it says to be able to book your tickets, rotate your phone to the side and then you get the ability to be able to choose your numbers. Paul Marden: So great, they're doing some testing, but how many people don't bother reading that message, how many people are stymied by the idea that, "Oh, well, I can't choose the number of tickets?" Not only have you got to test it, you got to fix the stuff that doesn't work as well. Kelly Molson: Yeah, gosh, how frustrating is that? And is that the system that they're using? So they've got no control over it. And if that is the system that they're using, then they didn't get them to demo it on mobile, did they, when they purchased it? Paul Marden: I think it's a combination of the two. I think there was something very special about the ticket descriptions of that attraction. That meant that they wrote quite a lot in the descriptions and when you wrote quite a lot in the ticket description, it just overflows off the side of your mobile, unless you've got a massive tablet. Or you rotate it on the side. Kelly Molson: Yeah, it's not great. Asking them to do something that they're not expecting to have to do is challenging, isn't it, asking all your users to think, well, they don't want to think either. They don't want to think at that point. They just want to do the doing. Okay, what kind of budget are we looking at for some of these things? It's really difficult to say.Paul Marden: Yeah, as you've just said, or to remove steps out of the checkout flow. It could be impossible for many people, because if they have an off the shelf ticketing system that they call out to that they don't have control over, then they might not be able to do anything about that. I mean, don't get me wrong, there's lots of things with those off the shelf ticketing solutions. Many of them are very flexible about the steps that you take through the checkout flow. So it can be very highly configurable and it could be in their control to just take it out without any need for developers doing things. It could just be a case of how do they use their third party ticketing system and changing that slightly. Paul Marden: So it could be possible, or it could be something very practical that they could do themselves. Kelly Molson: It's worth saying that we as an organisation have lots of conversations with lots of the ticketing providers and they are very aware of improvements that can be made or would like to be made to this. Kelly Molson: So I think that there's definitely a movement in the ticketing world of acknowledging that this is challenge and knowing that they can do something about it. And I know that there are a few that have got kind of plans to make change in this area as well. So that's great to see.Paul Marden: It's a really competitive space, isn't it? So it's interesting to see how that's going to play out. Kelly Molson: Yeah, very much so. Okay, well, look, listeners, this is us for another month. What we'd really like, though, is to understand what you'd like to hear from us. So we've got loads more topics that we can talk about from the report. We have got loads of things that come up on day to day basis, things that we work on that we can talk about. But if there's anything that you would like us to discuss, any questions that you'd like to ask us, we can happily make those into a podcast episode. So send me an email. It's kelly@rubbercheese.com. Just let me know what you're having challenges with. Yeah, any questions that you just would like us to cover as a topic and we can make that happen. Paul Marden: Awesome. I'd love to. I'm enjoying it. Kelly Molson: Me too. It's lovely to have a fellow guest. Fellow host.Paul Marden: I just got downgraded then.  Kelly Molson: Who's the real host? Me, of course. It's lovely to be joined by a second host. Thank you, Paul. See you next month. Paul Marden: Bye. Bye. Kelly Molson:  Thanks for listening to Skip The Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip the queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast.

En el primer sábado de septiembre seguimos entregando la información del mundo digital, hoy hablamos con la gente de Koggi, startup colombiana; iShop lanza su primera tienda Apple Premium Partner; el servicio satelital Starlink en alianza con Movistar, tambien un recurso que está utilizando Sodexo para que todos sus colaboradores vuelvan a sus oficinas, las ganancias de Lego en el primer semestre de 2023, buena música y mucho más. Dirije: Andrea Cardona, bienvenidos.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/4129325/advertisement

NOT ALL CITIES! Must have or use a hidden cam w/ audio, must complete free easy online training, must submit the paperwork on time. If you don't have your own cam the company will send one BUT it can take longer to wait on them to ship the gear. You aren't required to buy anything. But you are given the opportunity to make about $5-$10 more per gig by using your own cam. Preferably you might need a car but they don't screen for this. It would just be ideal if you plan to do many gigs per day. THIS GIG WILL DRY UP in all full transparency! And they do review footage and paperwork and payment depends on guidelines followed and quality of footage for hiring person to approve your work. Also note the payouts! There are deadlines to send the materials of completed gigs. And payments are issued NOT IMMEDIATELY. https://www.ishopforipsos.com/en_US/ COURSE CAREERS AFFILIATE LINK: https://account.coursecareers.com/ref/29926/ COURSE CAREERS DISCOUNT CODE: FOR $50 OFF: IGZDVLGJSK

NOT CLICK BAIT! Some people lie talking about making $13,000 a month. I don't know about that!!! But with ishop ipsos i calculated the gigs in my area. Temporarily it's very realistic to spend a little over 1 hour to do about 3 post office secret shopper gigs paying $12 per gig and up to $14 reimbursement. The reality… it will dry up. Unless your city keeps on adding more, it's not a sustainable income stream forever. BUT it's enough to save here and there for some new shoes, a concert ticket, maybe buy a musical instrument, a set of brand new tires, school textbooks and supplies, take a date to dinner and a movie. I still don't know the exact payout details. https://www.ishopforipsos.com/en_US/ COURSE CAREERS AFFILIATE LINK: https://account.coursecareers.com/ref/29926/ COURSE CAREERS DISCOUNT CODE: FOR $50 OFF: IGZDVLGJSK

Standardize all the channels!

Key Talking Points SVI- implemented by the OE's or dongle devices in legacy vehicles. Levels the playing field. Secure information. It's the consumer's choice. Right to Repair- delayed because of an injunction rumors  ADAS standards- recalibration challenges, standards, and targets are often written prior to actually doing the work and how it will be implemented. Sensors age and degrade over time and the recalibration process will need to be changed.  Dynamic recalibration in the future- increasing capacity of computer systems in vehicles.  Perception systems- augmented sensory collections, future communication with roadside stations, and other vehicles. Control modules are the brain/spinal cord, sensors are your eyesight and touch.  Exponential growth in software and application of software- Ethernet network- greater bandwidth, enables the data to be your personal profile preferences  The consumers choice is made up with policies and technology Connect with the show: https://aftermarketradionetwork.com/ (Aftermarket Radio Network) http://youtube.com/carmcapriotto (Subscribe on YouTube) https://remarkableresults.biz/episodes (Visit us on the Web) https://www.facebook.com/RemarkableResultsPodcast (Follow on Facebook) https://remarkableresults.biz/insider/ (Become an Insider) https://www.buymeacoffee.com/carm (Buy me a coffee) https://remarkableresults.biz/books/ (Important Books) Check out today's partners:       This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  AAPEX 2021 is in the record books and lived up to presenting leading-technical and business management training from some of the industry's best and brightest. Now set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. This episode is brought to you by Shop-Ware Shop Management. It's time to run your business at its fullest potential with the industry's leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at https://getshopware.com/carm (getshopware.com/carm) Joe Registeris the vice president of emerging technologies within the technology and standards department of the Auto Care Association. In his role as vice president of emerging technologies, Register is responsible for bringing the aftermarket perspective to vehicle technology development as new technologies are designed and introduced to the marketplace. This includes working with his global counterparts in industry standards-setting organizations, such as the International Organization for Standardization (ISO) and SAE International, to identify and address potential opportunities and threats that recent vehicle technology innovations create. Register joined the Auto Care Association's technology department in 2016, serving as director, technology solutions, and brings more than two decades of industry knowledge and experience in data and information technologies to the association. In his role as director, Register oversaw initiatives that serve the entire aftermarket industry through the development of automotive solution designs, including the development of Auto Care standards such as iShop and Internet Parts Ordering (IPO). Additionally, Register has long been a passionate supporter of all the Auto Care standards, including the Aftermarket Catalog Exchange Standard (ACES) and Product Information Exchange Standard (PIES), part of the Vehicle Information Portal (VIP)....

En este episodio instalo el sistema operativo OS Monterrey en un MacBook Pro y comparto la experiencia para ayudar a más personas a instalarlo y disfrutar de las actualizaciones de Apple.Y recomendamos también la tienda iShop para comprar los nuevos MacBook Pro y los AirPods, que permitirán escuchar mejor los paisajes sonoros de este y todos los episodios de El Siglo 21 es Hoy.La lista de mejoras que ofrece Monterrey está aquí: https://apple.co/3kMcCeb. Capítulos en este episodio pódcast: 00:00 Instalar OS Monterrey. 00:28 MacBook Pro en iShop. 02:22 Los miedos de actualizar. 05:16 Conseguir el espacio suficiente. 08:26 Monterrey vs Uber. 10:21 Un día después. 12:50 AirPods. Músicas Creative Commons:In the Temple Garden - Aaron Kenny. Medieval Astrology - Underbelly & Ty Mayer. URL Melt - Unicorn Heads. Galactic Damages - Jingle Punks. Bongo Madness - Quincas Moreira. First Of 3 - Jeremy Black. O Boy - Jeremy Black. Bengo LatinoJimmy Fontanez/Media. Right Productions. Ersatz Bossa (Sting) John Deley and the 41 Players.

En este episodio instalo el sistema operativo OS Monterrey en un MacBook Pro y comparto la experiencia para ayudar a más personas a instalarlo y disfrutar de las actualizaciones de Apple.Y recomendamos también la tienda iShop para comprar los nuevos MacBook Pro y los AirPods, que permitirán escuchar mejor los paisajes sonoros de este y todos los episodios de El Siglo 21 es Hoy.La lista de mejoras que ofrece Monterrey está aquí: https://apple.co/3kMcCeb. Capítulos en este episodio pódcast: 00:00 Instalar OS Monterrey. 00:28 MacBook Pro en iShop. 02:22 Los miedos de actualizar. 05:16 Conseguir el espacio suficiente. 08:26 Monterrey vs Uber. 10:21 Un día después. 12:50 AirPods. Músicas Creative Commons:In the Temple Garden - Aaron Kenny. Medieval Astrology - Underbelly & Ty Mayer. URL Melt - Unicorn Heads. Galactic Damages - Jingle Punks. Bongo Madness - Quincas Moreira. First Of 3 - Jeremy Black. O Boy - Jeremy Black. Bengo LatinoJimmy Fontanez/Media. Right Productions. Ersatz Bossa (Sting) John Deley and the 41 Players.

En este episodio instalo el sistema operativo OS Monterrey en un MacBook Pro y comparto la experiencia para ayudar a más personas a instalarlo y disfrutar de las actualizaciones de Apple.Y recomendamos también la tienda iShop para comprar los nuevos MacBook Pro y los AirPods, que permitirán escuchar mejor los paisajes sonoros de este y todos los episodios de El Siglo 21 es Hoy.La lista de mejoras que ofrece Monterrey está aquí: https://apple.co/3kMcCeb. Capítulos en este episodio pódcast: 00:00 Instalar OS Monterrey. 00:28 MacBook Pro en iShop. 02:22 Los miedos de actualizar. 05:16 Conseguir el espacio suficiente. 08:26 Monterrey vs Uber. 10:21 Un día después. 12:50 AirPods. Músicas Creative Commons:In the Temple Garden - Aaron Kenny. Medieval Astrology - Underbelly & Ty Mayer. URL Melt - Unicorn Heads. Galactic Damages - Jingle Punks. Bongo Madness - Quincas Moreira. First Of 3 - Jeremy Black. O Boy - Jeremy Black. Bengo LatinoJimmy Fontanez/Media. Right Productions. Ersatz Bossa (Sting) John Deley and the 41 Players.

Una de las principales consecuencias de la pandemia fue el incremento de la adopción de la tecnología en la vida cotidiana. María Eugenia Vargas, country manager de iShop para Colombia, explicó que gracias a esto sus ventas crecieron 3% en 2020 y esperan llegar a cifras de doble dígito este año.

Season 8 premiere! Keith, Jon and Chuck are back for another year of shenanigans and breakfast-themed basketball discussions. On this episode they look predict Over/Under win totals for the Eastern Conference, plus look at recent NBA news and preseason performances.Support the show and play fantasy basketball with us! Deadline for the negative ISHOP league is Sunday, Oct. 17 at 12pm ET. https://www.patreon.com/posts/fantasy-sign-ups-56244447Episode 565 (S8 Ep. 1)

El precio del iPhone 13 es lo suficientemente caro como para que tuviera un lector de huellas. ¿O me equivoco? El precio de un iPhone 13 Mini -que es el menos costoso- en México comienza en $18.000 pesos MX y va subiendo según el modelo exacto. El iPhone 13 está en $21.000 MX. Y el precio del iPhone Pro empieza en $26.000 pesos MX. Cuando sale el iPhone 13 llega a tiendas Apple Store en México directamente sin problemas. En Colombia, Perú, Argentina y otros países el iPhone 13 no se vende directamente sino que llega por distribuidores autorizados como por ejemplo Mac-Center, iShop ó Falabella. Y tiene cosas maravillosas como el modo cinemático de sus cámaras. Pero le faltó una que -al menos para mi- era esencial. ¡Para desbloquear un iPhone 13 mientras usas mascarilla tienes que tener también un Apple Watch como tu reloj de pulsera!No puedo creer que Apple desperdició la oportunidad de actualizar su iPhone en 2021 para que pueda reconocer al usuario y desbloquearse aunque tenga puesta una mascarilla. ¡Antes podían! pero quitaron el Touch ID. Y por salud es recomendable seguir usando mascarilla en 2021.En este episodio del pódcast le quiero enviar un agradecimiento grande a Jose Ayerve, Carlos Ramirez, Dr Moises Ortodoncia, Juan Carlos Lemus P. y Juan Esteban Vallejo Guerrero, por sus aportes en https://www.patreon.com/LocutorCoAllí, en Patreon, el mismo día que se publica este episodio pódcast, también he publicado el Webinar "Hacer pódcast y no morir en el intento" que di para la Sociedad Interamericana de Prensa SIP. Espero que sea útil y provechoso para todas las personas que entren al Patreon a consultarlo.

El precio del iPhone 13 es lo suficientemente caro como para que tuviera un lector de huellas. ¿O me equivoco? El precio de un iPhone 13 Mini -que es el menos costoso- en México comienza en $18.000 pesos MX y va subiendo según el modelo exacto. El iPhone 13 está en $21.000 MX. Y el precio del iPhone Pro empieza en $26.000 pesos MX. Cuando sale el iPhone 13 llega a tiendas Apple Store en México directamente sin problemas. En Colombia, Perú, Argentina y otros países el iPhone 13 no se vende directamente sino que llega por distribuidores autorizados como por ejemplo Mac-Center, iShop ó Falabella. Y tiene cosas maravillosas como el modo cinemático de sus cámaras. Pero le faltó una que -al menos para mi- era esencial. ¡Para desbloquear un iPhone 13 mientras usas mascarilla tienes que tener también un Apple Watch como tu reloj de pulsera!No puedo creer que Apple desperdició la oportunidad de actualizar su iPhone en 2021 para que pueda reconocer al usuario y desbloquearse aunque tenga puesta una mascarilla. ¡Antes podían! pero quitaron el Touch ID. Y por salud es recomendable seguir usando mascarilla en 2021.En este episodio del pódcast le quiero enviar un agradecimiento grande a Jose Ayerve, Carlos Ramirez, Dr Moises Ortodoncia, Juan Carlos Lemus P. y Juan Esteban Vallejo Guerrero, por sus aportes en https://www.patreon.com/LocutorCoAllí, en Patreon, el mismo día que se publica este episodio pódcast, también he publicado el Webinar "Hacer pódcast y no morir en el intento" que di para la Sociedad Interamericana de Prensa SIP. Espero que sea útil y provechoso para todas las personas que entren al Patreon a consultarlo.

El precio del iPhone 13 es lo suficientemente caro como para que tuviera un lector de huellas. ¿O me equivoco? El precio de un iPhone 13 Mini -que es el menos costoso- en México comienza en $18.000 pesos MX y va subiendo según el modelo exacto. El iPhone 13 está en $21.000 MX. Y el precio del iPhone Pro empieza en $26.000 pesos MX. Cuando sale el iPhone 13 llega a tiendas Apple Store en México directamente sin problemas. En Colombia, Perú, Argentina y otros países el iPhone 13 no se vende directamente sino que llega por distribuidores autorizados como por ejemplo Mac-Center, iShop ó Falabella. Y tiene cosas maravillosas como el modo cinemático de sus cámaras. Pero le faltó una que -al menos para mi- era esencial. ¡Para desbloquear un iPhone 13 mientras usas mascarilla tienes que tener también un Apple Watch como tu reloj de pulsera!No puedo creer que Apple desperdició la oportunidad de actualizar su iPhone en 2021 para que pueda reconocer al usuario y desbloquearse aunque tenga puesta una mascarilla. ¡Antes podían! pero quitaron el Touch ID. Y por salud es recomendable seguir usando mascarilla en 2021.En este episodio del pódcast le quiero enviar un agradecimiento grande a Jose Ayerve, Carlos Ramirez, Dr Moises Ortodoncia, Juan Carlos Lemus P. y Juan Esteban Vallejo Guerrero, por sus aportes en https://www.patreon.com/LocutorCoAllí, en Patreon, el mismo día que se publica este episodio pódcast, también he publicado el Webinar "Hacer pódcast y no morir en el intento" que di para la Sociedad Interamericana de Prensa SIP. Espero que sea útil y provechoso para todas las personas que entren al Patreon a consultarlo.

It's time to preview the Western Conference and figure out which teams got better (butter) and which ones did not. In addition, Chuck, Jon and Keith review the Clippers's arena groundbreaking, Anthony Davis getting married, OJ Mayo news and more. Wanna join the ISHOP negative fantasy league? Sign up at https://www.patreon.com/posts/fantasy-sign-ups-56244447Episode 560 (S7 Ep. 50)

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, MD of Rubber Cheese.Download our free ebook The Ultimate Guide to Doubling Your Visitor NumbersIf you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcastIf you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this episode.Competition ends August  27th 2021. The winner will be contacted via Twitter. Show references:https://www.rubbercheese.com/https://www.linkedin.com/in/kellymolsonhttps://twitter.com/TheChiefCheesehttps://www.skipthequeue.fm/https://twitter.com/Skip_the_Queuehttps://www.painshill.co.uk/https://twitter.com/PGriffiths_PHP Transcription:Kelly Molson: Welcome to Skip The Queue, a podcast for people working in, or working with visitor attractions. I'm your host Kelly Molson. Each episode, I speak with industry experts from the attractions world. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip The Queue.In today's episode, everything has been turned on its head. Paul Griffiths, Director of Painshill Park, is interviewing me about what it really takes to launch a podcast, and why we started Skip The Queue in the first place. I think I should probably be worried about the ice breaker questions.Paul Griffiths: Hello, and welcome to this latest edition of Skip The Queue. And I'm your guest presenter today, Paul Griffiths, and I'm delighted to have a very special guest for you today, Chief Cheese herself, Kelly Molson. Kelly, welcome to Skip The Queue.Kelly Molson: Thank you for welcoming me to my podcast. Paul Griffiths: All right, it's an honour. I know we've been trying to get you on the show for a long time, so it's great to finally get there. Now, we're here today to talk about how you made a podcast, and how you turned Skip The Queue into the ultimate podcast for visitor attractions. But, before we do that, of course, regular listeners will know, we have to start with our ice breaker questions. Kelly, are you ready for some ice breaker questions?Kelly Molson: No, I don't think I am, if I'm completely honest. I'm starting to feel like this is a big mistake.Paul Griffiths: No, no. Well just think, all the people you've had on, and all the questions you've asked them...Kelly Molson: I am.Paul Griffiths: I think we're going very easy on you like you do for your guests. You hope you'll not get difficult questions. Now Kelly, through the series of podcasts, I think we've all learned little bits about you from various things you've said, or say. So, I've tried to theme these questions slightly on your interests. So, I know you're a big fan of all things '80s, so particularly music. So, I want to know, and our guests want to know, what is your favourite '80s dance floor filler of all time?Kelly Molson: Oh, okay. Do you know what, so this is really weird because we were just talking about '80s music on our morning catch up with the team. Because one of my team members... So, we've got a password system that we built ourselves, and it's called Kenny Loggins.Paul Griffiths: Nice.Kelly Molson: And one of... Yeah, I know, great, right? But one of our team was like, "Who's Kenny Loggins?" I lost my mind. Okay, so I think a great '80s dance floor filler, it's got to be Wham, hasn't it? I feel like something like Club Tropicana.Paul Griffiths: Nice.Kelly Molson: Would be a good choice. But I do, on the theme of Kenny Loggins, I do love a bit of Footloose, and I also am a massive Top Gun fan. So, Highway To The Danger Zone. I mean, is there anything more '80s than that?Paul Griffiths: It's the perfect song, isn't it? The Aviator sunglasses. Funny enough you should mention Club Tropicana, my son Barney, who I think I got mentioned before on Skip The Queue, his class got the '80s as an era for world music decade. Each class got a decade. And they had to vote on what song they wanted to sing and dance to. But Club Tropicana didn't make it. Kelly Molson: Oh.Paul Griffiths: They had Club Tropicana, Madonna's Holiday, or Madness' Our House. And they went for Our House as a class vote.Kelly Molson: Oh right. I'm disappointed. It's the spirit of the '80s for me.Paul Griffiths: Absolutely. Okay, now we all know that you are a big Spurs fan, so we're going to give you an option here, you've got to pick one of these two strikers, who is going to play for Spurs forever. But the one you reject is off to play for the Arsenal forever. Kelly Molson: Oh.Paul Griffiths: So, will you take Harry Kane upfront for Spurs forever, or will you an in his prime Gary Lineker to play for Spurs forever? The other's off to The Emirates Stadium. Kelly Molson: Oh, God.Paul Griffiths: Now, I'll give you some help here, maybe. Lineker scored 80 goals in 138 games for the Spurs. Kane's, at the time of recording, 166 goals in 242 games. Obviously, a lot more games played now with European football. But, who are you going to take, and who's off to The Emirates?Kelly Molson: Oh my God. This is awful. This is a dreadful question if you're a Tottenham fan, because Gary Lineker, Gary Lineker was just, I mean, he was just an absolute hero. Oh, and I can't imagine him. No, God, this is dreadful. I'm going to have to go Lineker. Yeah, no, I'd have to, because I just feel like I couldn't live with watching him on the telly, and him having played for Arsenal. No. I'd have to go for Lineker. I know that doesn't work out in terms of how many goals, and stuff, but...Paul Griffiths: No, but that ratio [crosstalk 00:04:58].Kelly Molson: It's from my childhood. Yeah, I couldn't bear that.Paul Griffiths: Oh, you Gazza as well as a package. He comes with Gazza [inaudible 00:05:07].Kelly Molson: I wanted to marry Gazza, genuinely, when I was a kid. Gazza was like my... Yeah, I thought I was going to marry Paul Gascoigne. Maybe I had a bit of a lucky escape there, though. Paul Griffiths: I was just going say, probably better you didn't [inaudible 00:05:15]. Right, and the other thing we know you love is visitor attractions, especially as you've spent so much time on podcast talking. So, there's some either ors for you here, would you go to, Disney Park, or Merlin Park?Kelly Molson: Disney.Paul Griffiths: Museum or stately home? Kelly Molson: Stately home because I really like the grounds as well that become part of a... Like that kind of outside space too. So, stately home I think.Paul Griffiths: Good answer. National Park, or landscape garden.Kelly Molson: Oh, that would be National Park.Paul Griffiths: Fair enough.Kelly Molson: I'm going to feel like I've upset... I'm going to upset someone along the line, aren't I? But how can I not say National Parks?Paul Griffiths: And that's what ice breakers are all about, but moving on to upsetting people, of course, we have to ask you, what is your unpopular opinion?Kelly Molson: Right, well I thought about this, and I've got many. I've got one about Lorraine Kelly, but I don't know if I'm prepared to take the backlash for that one yet, so, I might save that for another day. So, I'm going to go... Oh, I've got so many, I'm going to go with afternoon tea is rubbish, absolute rubbish. I don't understand why, when you get to a certain age as a woman, every... I don't know, all of your mates are like, "Hey, let's go out for afternoon tea." Like, "Really?" I'd rather go to the pub. Kelly Molson: And, I don't understand what meal afternoon tea actually is, because you always have it at about 3.00 o'clock. So, do you have lunch before you go, because I'd be hungry by 3.00. So do you have lunch, and then you have tea? And then dinner? So you're having an extra meal. And then you never get enough sandwiches. Too much sweet stuff, not enough sandwiches. And you have it with tea. I just don't get it. It's just not for me.Paul Griffiths: That's a really well thought out answer, Kelly, there. And I have to say, I'm with you on a lot of those points, although, as someone who's selling afternoon teas from this afternoon on, I'm a great fan of course. But ours do come with Prosecco, so maybe that's an added bonus.Kelly Molson: Yeah, I mean... Yeah, if it is a Prosecco based one, it elevates it slightly for me, but I still just... I don't understand the big hoo-ha about an afternoon tea. And I just... The idea of it is actually better than the reality I think. Paul Griffiths: I think that's going to be an unpopular opinion that splits a few of our listeners, but I think it's a good answer, and well thought out.Kelly Molson: Thank you.Paul Griffiths: It's okay. Thanks for coming to the show.Kelly Molson: You're very welcome.Paul Griffiths: No, it's great to have you. You know that we're all great fans of Skip The Queue, and I think we'll talk about it later, you've got an amazing, almost family, of listeners who almost become a little group that talk regularly together, et cetera. And it has been a lifeline for many over the last year, with resource, and with so much great content that's helped so many of us through lockdown, re-opening, sharing... I mean, the amount of times I've been in the car chortling at peoples' experiences because of the laughter of recognition because I've been there myself. Paul Griffiths: Now I think we want to know a little about how you set up the podcast, and I thought it would be really useful to start with because, over the podcast, we've learned a lot about you as well. But I thought it would great if you told us a bit about how you became chief cheese, and how you set up Rubber Cheese, why you got the name. I know you did tell us on another podcast, but people might not have listened to our American friends. So, just chat a bit about the background before we go into podcasting.Kelly Molson: Gosh. So, Rubber Cheese has been around for 18 years now, which is... It is the longest job that I've ever had in my entire life. I met my co-founder, Paul, when we were working at an internet company. So it was like... It was the first foray into people being able to build their own e-commerce stores. You know you've got Shopify now, where you can go on and load your own store. So, about 20 years ago, there was a version of that called iShop which is still around now. And Paul and I met working there. And I think there was just something. We just always wanted to do something for ourselves. So I think I worked there for a couple of years, got a bit of a taste for web stuff. I was a graphic designer previously to that. I used to design branding, and brochures, and marketing materials, all kinds of stuff, and packaging as well.Kelly Molson: And so, yeah, we were 24, and 25, and we just thought, "Hey, let's leave our jobs, and go and set up an agency, right? What could be difficult about that?" Paul Griffiths: What could go wrong?Kelly Molson: What could go wrong? And lots went wrong. But no, actually, it was great. It was... Look we didn't really have a huge amount of ties at that point, so it was like, "Let's just give this a go, and see what happens after a year." And about two months in, we won a really big contract with Tescos, via a friend of mine who I had recently reconnected with on Friends Reunited, which is really ageing me. Paul Griffiths: Yeah, we are ageing ourselves there, for both doing that one, yeah.Kelly Molson: Massively. And just... It started there really, so we won this big contract with Tescos, it was a two-year contract, it put us in a really great position of then being able to go, "Okay, well great, our rent's paid." And we could then start to look at clients that we were working with, and just grew quite organically. It was just the two of us for five years. And then we took on our first full-time employee, who... She came in as a designer. So she took my design role, and then that was at the point where I became Chief Cheese. So I then had to stop learning about design, so to speak, and start learning a lot about spreadsheets, and pipelines, and sales forecasts, and all the stuff that was really hugely complicated to my creative brain. Kelly Molson: And it's just gone from strength to strength really. So we've been really, incredibly lucky. I mean, there's seven of us. We're not a huge, huge agency, but we work with global brands, and I just think we've been so incredibly fortunate over the years to work with some amazing clients. Kelly Molson: And the last six, seven years, a lot of them have been within the tourism attractions sector, which is where we end up today.Paul Griffiths: What about the name, how did you come up with Rubber Cheese, because it is fabulous?Kelly Molson: Thank you. I really want to tell you that there's an amazing story behind it, but it's so dull. So Paul and I were, again, this is nearly 20 years ago, we were teaching ourselves to use Flash animation, which was all the rage back then. And we needed a website where we could upload stuff, and test it out, and see if it was working. And Paul was like, "Oh, we'll buy a domain. Rubber Cheese, that'll do." So we just bought this domain, and then when we left the company, we said, "Well, we'll take that domain with us, we'll buy it, and take it with us." Kelly Molson: And that was it. There was no... It was just, "Okay, well great, we've got this ridiculous name, that will draw some attention, won't it?" So, I'd love to say from a branding perspective, you should really think about your name, and what that means. But we didn't do any of that whatsoever. It just became this odd name. But it was quite... It was quite funny because when we'd start to go networking events, or even just a bank to pay in a cheque, how retro is that? You'd get asked, "What is Rubber Cheese?" And you'd end up having these great conversations with people about what it was. Sometimes I'd go to a networking event and people would go, "We've been waiting for you to turn up, because we really wanted to know what Rubber Cheese is." And it was like, "Oh, this works in a way." Because people want to talk to you and find out a little bit more. I think we did... We might have thought about changing the name at one point, but it's there to stay.Paul Griffiths: Perfect. And then now, she's been chief cheese, what more could you want?Kelly Molson: Exactly.Paul Griffiths: So, from Rubber Cheese, and obviously you've said, in the last six, seven years you've been focusing... Well, not focusing, but doing a lot of visitor attractions, talk a little bit about how you set up Skip The Queue, and what made you do that and why, if you're working in a number of sectors, you thought actually tourism, we'll focus on visitor attractions.Kelly Molson: So we have worked in lots of different sectors over the years. We've been really lucky. But what happened is, we started working so... I mentioned a global client earlier, we've been working with Pernod Ricard for, probably about 10 years, in various forms. And probably, it must have been about five or six years ago, that we started talking to them about the Plymouth Gin Distillery Visitors' Center, a fabulous place. And we were contracted to build a platform for them, which was a ticket booking platform. And what was really great about that project is, it was our first foray into understanding the visitor experience, and the experience economy, and a tourist attraction, and a visitor attraction, and what challenges they had. And it was the best project. Everybody loved working on this project. And it was such a good learning experience for us, and so that worked really well for them. Kelly Molson: They then rolled it out to the Beefeater Distillery, and then we've been working it again with four of the Whiskey Distilleries up in Scotland as well. And so, over those three years, four years that we've worked with them, we've just built up this huge amount of knowledge about what they were doing, and their challenges, and how we could make things work better for them, which then led to winning other projects in that sector. So, it was fabulous that we worked with Eureka, The National Children's Museum, who are just wonderful. If you haven't been there, please go. Find a child to take so that you can go. It's definitely, it's worth it, you know.Paul Griffiths: Brilliant. One of your podcasts with you a few episodes ago and listen to a chat about the new Eureka, that's really inspiring. I think everyone then was like, "I want to go, I want to go." Kelly Molson: Oh definitely. Yeah. And the new centre is going to be incredible, I cannot wait for next year when that opens.Paul Griffiths: We'll go with our Crocs and socks on. Kelly Molson: Oh, Michelle. Michelle. No Crocs and socks. Please don't do that. So yeah. It came from there really, and I think what was interesting is that all of the team are very much... We're all people that spend our money on doing things, rather than buying stuff if that makes sense. Paul Griffiths: Yeah, it does.Kelly Molson: We want to spend our money on things that make memories, so we love to travel, Lee and I, we travel a lot. We like to go to different places, we like to... Even like Christmas presents, we don't really buy each other stuff, we'll go, "Okay, well, why don't we go to the theatre, or why don't we go and..." That's what we would rather do with the money that we have. And we just spoke to the team, and said, "Look, we've never done this before, but we'd really like to focus all of our attention on one sector, what do you think?" And everyone was up for it. Everyone was behind it. And that's really where the idea came from because although we'd been working in that sector, we didn't know enough, it wasn't broad enough for us. So the podcast was a way for us to learn more from people. Paul Griffiths: Mm-hmm (affirmative).Kelly Molson: And so that's how we came up with the idea of starting it.Paul Griffiths: I should have said earlier actually, I must say thank you to a number of regular listeners who have emailed in or LinkedIn or Twitter with questions. And lots of these, I hope I'm covering in the next bit of the show. And a number of questions that people have sent in. And a lot of people are interested, Kelly, to know how you initially set this up from a brainwave of, "Let's do a podcast." To recording and turning Skip The Queue into what it is. But how did you start up in that sense?Kelly Molson: So, I guess there are quite a few facets to it really because you have to think about why you're doing it in the first place. So that for me is the first starting point. It's like, "Why are you doing it?" So, what are your objectives with the podcast, and ours was really... It was initially about education. We wanted to understand about the sector, understand about people's individual challenges, what the sector was going through. Good things, bad things. Kelly Molson: We wanted to meet people in the sector, so again, we wanted to expand our network. We really wanted to create a platform where we celebrated the people that worked in attractions as well, because we thought that was really important. There's a lot of things that happen behind the scenes in attractions that you don't realise when you visit them. And even the people that you're talking to front of house, you don't realise the kind of pressures that they're under, or you're sometimes not aware of the service that they're delivering you. So it was like, "Well, why don't we celebrate that?" And then, ultimately, it was a way of raising our profile in the sector as well. Kelly Molson: So from a marketing perspective, a podcast is a really great thing to have, because it can position you right in the centre of that industry that you want to be part of. So that was a big part of it. And then, we had to look at how we were going to do this. And what skills did we have internally to be able to set up a podcast? And so, I think Paul and I were like, "Okay, well we can host." I do a lot of public speaking for the agency anyway, so I was quite comfortable talking, although a podcast is very different from standing up in front of hundreds of people at an event. It's... In some ways, it's more uncomfortable, but I'll tell you why it started off being a bit more uncomfortable. And then you have to think about what format your podcast is going to be. Kelly Molson: So, is it going to be you just delivering your knowledge, or are you going to try and get guests in? What are those topics going to be? What are you going to talk about? How are you going to find the guests that you want to come on? Are they going to say, "Yes?" Is anyone going to say, "Yes," they want to come on this podcast, I don't know. What kind of content is there going to be? And then you have to really think about where your audience is because anyone can set up a podcast but not everyone is going to find it, and listen to it. So you have to think about, "Is there an element of community building that you need to do around this podcast as well?" Where you promote it, and how you get that out to the right people. And then, once you've done all of that, you have to think about, "Okay, well, who's going to edit this podcast? How are we going to actually make it a thing?" I can sit and record something. Kelly Molson: None of us internally had any podcast editing skills, and we made the decision really early, that nobody was going to learn that. It was going to be too much of a time drain for us. So we were going to outsource that element, so we work with Steve Folland, who is super. We knew Steve, he works and is based locally to where our office is. But he works on some really awesome podcasts. And he actually has his own podcast, Doing It For The Kids. He's got a really great podcast for the freelance community as well. And then it's down to, where are you going to host the podcast, you need some kind of platform to host it on? What are you going to record it on? And how are you going to promote it? So, we talked about building a community. If you're going to promote a podcast, you need things like graphics created. Are you going to have our podcast transcribed? That was really important to us. Kelly Molson: We wanted to make the podcast as accessible as possible to everyone, so not everyone can listen to a podcast. So we make sure that it's transcribed, so you need to have that done so that people can read the podcast if they want to. So there is a huge amount of things to decide on before you go, "Right, let's do it."Paul Griffiths: It's interesting. Lots of the points you've touched on, I'd like to delve into a bit more in detail, if we can, over the next few questions. A lot of people... One of the things that came up a lot when we put a plea out for questions, and what people want to know was costs. Because you just described things that people aren't doing free of charge. And I wondered if you could give an idea of what it costs to do an episode, or what it costs to set up, or whatever figures you're happy to give. It's just, I think a lot of people would be interested to know what sort of budgets they would need if they're looking to set up a podcast.Kelly Molson: Yeah, totally. So, I've thought about this in quite great detail. So because we knew initially we were not going to edit, we didn't have to buy any editing equipment. So I'm really sorry I can't answer any questions about that because genuinely, the best thing that we ever did was hire Steve to do the editing. He's a specialist. He makes everything sound brilliant. He even makes me sound funny sometimes. But what we did purchase were things like a really good microphone. So this is my microphone. A blue yeti microphone. Which was about £120, £150, somewhere around that. But that's a really great investment. It was a bit of trial and error actually, we bought other microphones that weren't that great, and ended up going back, but this has been the best one that we've bought. You need good headphones. These are average headphones. My good headphones I actually left at the office, and I haven't been back there for a while. So a good pair of headphones, noise cancelling ones are normally quite good. I don't know, 30, 40 quid for a pair like that. You could go higher if you want, but something around that price bracket would be fine. Editing an episode is an interesting one. You can hear my little dog barking in the background. Steve will edit her out.Paul Griffiths: Oh really?Kelly Molson: He'll work his magic somehow. You probably won't be able to hear her. But that for us is worth the weight in gold. So...Paul Griffiths: Desperate to be on the show, isn't she?Kelly Molson: She's such a drama queen. She's just... She craves attention. I mean, I wonder where she gets that from?Paul Griffiths: Ooh.Kelly Molson: But then you need to think about your site hosting. So we host our podcast on a platform called Simple Cast. That's about £15 per month. We record through Zoom. And Steve curses me for recording through Zoom because the sound quality is not great. We used to record through a platform called Zencaster, which again, is a cloud-based platform. It's about £15 a month. Now, the reason we stopped recording through Zencaster is, it became a bit complex for the guests, and sometimes some of the guests didn't really understand what they need to do, even if I'd sent instructions. People are really busy. They don't always read the things that they need to before they come on, which is understandable. Zoom, everyone was really comfortable using, because they were using it every day for all of their meetings. So it just became easier for us to do Zoom. So we've got a pro Zoom account. But obviously, we use that for other things as well, so I don't really tie that into podcast costs. But then you need to think about who's going to create your promotion graphics for this. We're lucky, we've got in-house designers. Kelly Molson: We've got an amazing VA who supports me hugely with our podcasts. So we've got templates set up, she will then create all of the podcast graphics from the templates that we've already got in place, but that is potentially a cost that someone needs to think about.Paul Griffiths: Mm-hmm (affirmative).Kelly Molson: Then I said we get it transcribed, each episode. It's roughly about $40 to get it transcribed. So there are lots of little things that you don't think about, that you need to think about in advance. We also run a competition. So there is a cost to that in the fact that you have to purchase the books that people recommend, sometimes they recommend two or three when I ask for one. And then that puts my budget up. And then the postage for that, and things like that. So I think we worked it out that the podcast probably costs about five, to six grand a year.Paul Griffiths: Oh. Kelly Molson: Which isn't a huge amount if you've got... It depends on what your marketing budget is, but it also then depends on what the returns, or what your expected returns are for that podcast, and for that amount.Paul Griffiths: Yeah. Kelly Molson: So you have to work out... And that takes you back to why are you doing this in the first place? And is this a worthwhile investment for you?Paul Griffiths: I think that that would be one of my later questions actually. Thank you for that Kelly, that's really honest, and I think that's really useful for people. Because I think that's one of the things that a lot of people, me included, probably felt that you go on Zoom, you record speaking to someone, bang, it's up live. But actually, there's so much more work behind it which is just quite frightening.Paul Griffiths: You obviously manage to attract brilliant guests, and I think they get better and better all the time, but how did you go about... Well, firstly can you tell us about how you got the initial guest, because you had no podcast, you were starting up. You had to invite 10 people on, and you had some fabulous people in those early days, real industry leaders coming on the show. And then, how do you now go about getting guests and picking topics, and thinking about what people might want to hear about?Kelly Molson: Yeah, so it was really difficult to get guests when we first started because you haven't got anything to show them. You've no proof of concept, you're just getting in touch with people and saying, "Hey, we've started this podcast, it's about this subject, we'd really love you to come on and talk to us, how do you feel about it?" And we would get emails back from people, and they'd be like, "Well, can you send us an episode? What is it? How many listeners have you got? How long..." We were like, "Well, zero listeners at this moment in time. Hey, we're listening." So, it was quite tricky. We lucked out a little bit, I'm not going to lie. So we had the CEO of Paradise Wildlife Park come on. Which, for us, was quite a big coup, because they're quite local to where we are, but the luck that we had is, one of our team members was actually related to her. So we had a little bit of an ins there already.Kelly Molson: And then I think some of the others we, again, it was just... We maybe just got them at the right time. They had something that they wanted to talk about, that they were quite keen to get out in the world. And then, actually, it was a case of, I stalked people a little bit. So, I went to the visitor attractions conference at the end of 2018, or no, it was in 2019. So, I'd been stalking people that had spoken at the attractions conference previously, and saying, "Oh, I really loved your talk, it was really interesting, I wondered if you could come on and talk about the same thing on our podcast?" And that's how I got a few of the early, of the second series people, come on. Kelly Molson: So Jules Ozbek, who I think is fantastic, I heard her speak at the Visitor Attractions Conference at the end of 2019, and then I... I basically just stalked her a little bit on LinkedIn and asked her really kindly if she would come on the podcast, which she agreed to. And also Abigail Olive, as well, who was awesome, from Castle Howard. Her story about... She shared the love story.Paul Griffiths: Yes.Kelly Molson: You must go back and listen to this episode because it's a brilliant story. But it was about how they... There's a wonderful love story that had happened that then brought them all of these incredible Chinese tourists to the place. And she was fabulous. And I think once people hear the calibre of guests that you can get, it sort of spirals a little bit from then.Kelly Molson: But those first ones were... It was really, really tough. And I just think you've just got to keep ploughing on, and asking people. People will say no, but don't be offended by that. Some of the people that have said no, would probably say yes now if I went back because I can showcase what we've done, and who's been on.Paul Griffiths: And so, how about now Kelly, do you have a long waiting list of guests lined up, you plan your series, don't you? So, are you finding it easier to get guests now, how do you go about it now, now you're that you're already onto this podcast?Kelly Molson: So, I still stalk people, if I'm honest. So, what I think, what's great is that the guests we've had on... There is something really lovely about the attractions sector, in that, there is a community there already.Paul Griffiths: Mm-hmm (affirmative). Yeah.Kelly Molson: And what is wonderful is that we've had guests on, that I've then been able to say, "Who do you think that we should have on? Who do you think has got a really interesting story?" And I can remember doing this with Carly Straughan, and Johnny Lyle as well, both of them. I had really good chats with them after their episodes. And said, "Could you recommend some people that you think that would be really great for us?" And they're so well connected, and they know everybody in the industry, and they were like, "Yeah." And they sent me lists of people. They were like, "You need to speak to this person, this person would be great." And so, that's how it spiralled. But because they knew them, obviously those guests come on, and then they knew more people and more people. So, that's one of the best ways, is like saying to your guests, "Who do you think should come on and talk about this? Because you know the industry better than we do right now." Kelly Molson: And then I do stalk people. I go on to Twitter, and like I said, there is quite an active attractions community on Twitter.Kelly Molson: And I see who people are talking to, or I see Blooloop is a fantastic resource, Attractions Magazine is another great resource. I see stories that come up in there, and I think, "Wow, that would make a great podcast episode, let's talk to them." So I've got my eye on the Black County Living Museum at the moment. So, I'm doing a little bit of stalking at the moment, because I'd love them to come on and talk about their Tik Tok fame.Kelly Molson: And so, stuff like that happens where you see what's going on, and you think, "Great, they would be awesome. And then you just reach out to them." But you do... I do get people to email us. Not very often actually, but occasionally people email us and say, "I think this person would make a great guest on the podcast, or we've got this thing that we'd love to talk about." I have to be really conscious that there are sometimes will contact that... I don't want the podcast ever to be salesy.Paul Griffiths: Right yeah.Kelly Molson: For me, it is an education piece, and it's really important that it stays an education piece, so I'll try to get that balance right between the kind of people that do come on, and what they're talking about and those topics. So, sometimes people will say, "I've got this thing that I've launched, and I want to come and talk about." And I don't know that that's a good fit for the audience at that point. So...Paul Griffiths: Fab. And what about the promotion of a podcast, from the early days of getting it known, I guess was word of mouth. And now, how do you promote it? How do you keep gaining more listeners, and how have you got your success?Kelly Molson: Well, it's lovely that you think it's successful. It is interesting because I think that success is really subjective. So, again, it goes back to your objectives, and what you are trying to achieve from it. Because our top one was always about education, we weren't that focused on what the numbers were. So, people are, "Oh, how many downloads do you get?" It's not really that relevant to us because that's not what we were... We weren't aiming to be number one in the podcast charts. So, the way that we've promoted it is by understanding where the community is. So, where do the people that would be our listeners hang out, and it's mostly Twitter. Kelly Molson: It's a very active community on Twitter, so that's really where we do most of our promotion. So we've got a Twitter account, specifically for Skip The Queue. We will post out on there when the new episodes are coming, and we'll make graphics and snippets, and we'll do as much as we can to promote the guest.Kelly Molson: It's actually probably more about promoting the guest than it is about promoting the podcast if that makes sense? So we really try to highlight those people and raise them up. And what's great is that so many people then help us spread the word. So, the best people to share, and promote the podcasts, are the guests that come on. And we've been really lucky that we've had great guests that have wanted to do that. We've had other great guests that have come on, and that's it. They've come on, they've done the podcast, they've shared their knowledge, we don't hear from them again. They're not, they haven't shared any of the Tweets, or any of the posts. And that's fine. If that's not their bag. But then, you do get a huge proportion of people that really want to. They're really proud of the fact that they've been on. They want to share what they've done with other people. And that's really where you see the numbers start to grow, and the interaction happen. We've got some really incredible loyal fan base.Kelly Molson: You are one of them Paul. You're always super generous with sharing what you think about the podcast, or what you've learned from it. And Mark Ellis does as well, from the National Arboretum. And that's how you spread the word. There are other things that you can do, which we haven't done as actively as we could. But things like going on other people's podcasts is a really good way of promoting your own podcast.Paul Griffiths: Right.Kelly Molson: And I was very kindly invited on the Attraction Pros podcast, which is our... It's the US equivalent. Josh and Matt who run that are fabulous. And honestly, all of our listeners should subscribe to that if you're not already because they get some really interesting guests on there, and they ask great questions as well. So that was a really lovely opportunity for us to cross-promote. And Matt and Josh have both been back on our podcast as well. So hopefully, that's helped and crossed the big pond. Kelly Molson: Sometimes it is also about getting a big name to come on the podcast too. And that drives up your listeners because they... So I reached out, oh God, I was so nervous about doing this. So I asked the ex VP of Disney if he would come on the podcast. And I was terrified. I sent this email on LinkedIn thinking, "He's never going to reply to me." And honestly, five minutes later he emailed back, and was like, "Yeah, I'll come on." "Oh God, now I've got to actually interview him." I was so nervous. But that was incredible, the value that that gave to the podcast, and how it was able to position it. After that, no one said no to coming on the podcast since that point so...Paul Griffiths: Lee Cockerell and you really are hard-hitting, aren't you? And of course, I think from his perspective, I guess because he's got a brilliant weekly podcast. Dan's got a brilliant weekly podcast. So they are, as you said, going on other people's podcast as a guest is a great way. And you said, was a brilliant episode of you on Attractions Pro, as was then, Matt and Josh came on yours. You talk about not worrying about the stats. Is there a little bit of you Kelly, that thinks it's like Top of The Pops, back in the old days, and you're wanting to see where you are on that list, and seeing how many people are listening, I know I would?Kelly Molson: I don't check it very frequently. I'll be completely honest.Paul Griffiths: Really.Kelly Molson: No, I don't check it very frequently. I started to do a top three on Twitter. Like the top three downloaded episodes, because I thought that would be interesting for listeners to know. But I did check it before we recorded this because I knew you were going to ask, so the most downloaded episode at the moment is The Making Of Harry Potter.Paul Griffiths: Oh yeah. It was a-Kelly Molson: With Geoff Spooner So, that was a great episode. And that, at the moment is on about 270 downloads. So, that's like 270 individual brand new downloads. And at the minute I think we're just about to hit 6,000 downloads in total. I don't really even know what that means though. So, again, I'm just not that bothered about it. It is a niche podcast. It's not for everybody.Paul Griffiths: No.Kelly Molson: And it was never made to be for everybody as well. So, I just think, for me, the numbers don't really matter that much.Paul Griffiths: Good answer. Yeah, it's interesting, isn't it? And I suppose for you it's a quality, not quantity because you're getting some people who are in that business, and going back to your original objectives, might well want to work with a digital agency, and you guys are therefore on the tips of everyone's tongues I guess, which is achieving your objective.Kelly Molson: Hopefully, yes. If it's achieving one of the objectives, that would be wonderful.Paul Griffiths: Yeah. Absolutely. The next question was all about the tech side, and I think you've already talked about a lot of things like the equipment you need, but also... So, when you're planning your episodes, so your guest has agreed to come on. You've contacted them, and stalked them through various social medias, they know they're being followed, and it's like, "Better say yes, otherwise Kelly is never going to leave me alone." Tell me a bit about what you do after that to prepare your guests, or to plan the episode. Kelly Molson: So, a lot of the time I will have invited that guest on for a specific reason. So, there will have been something that I've seen, that they've been talking about, that I'll think, "That would be really great to understand a bit more about that, and I think our listeners would like that as well." So, that's normally how it starts. Sometimes we have a pre podcast chat, so it might just be a five or 10-minute chat about what we're going to talk about. Sometimes it might just be, I'll email over and say, "Look, I heard you speak about this topic, I think it would be great to come on to the podcast, how do you fancy it?" If they say yes, then I work out a few pre questions. So, I don't like it to be super structured, I mean, obviously, there is a structure to the podcast. Kelly Molson: You all know that there's ice breaker questions coming. You know that I'm going to ask for an unpopular opinion. But the rest of the podcast is... I try to structure it in a way where there's three or four key questions that I really want to understand, but the rest of it is quite conversational, so it can go off on a bit of a tangent, and sometimes that's a bit more relaxed for the guest. But also, some guests, they like to know what we're going to be talking about, and what they're going to be asked. So, by giving them three or four questions that structure the topic of that conversation, it makes them feel a bit more at ease because they know what to expect. So that's what I do. I just... And then there'll be other times where I just think, "This person's really great, and they would make a really great guest. I think they'd be a great guest." But I might not have seen anything that I think they've been showcasing, or they've been talking about. Kelly Molson: So then we'll have a chat and say, "What could you share with the listeners?" What would you think would be relevant for them right now? Have you been through anything recently that's been a learning curve for you? Have you had any challenges that you're happy to come on and talk about?" Or, "Is something really exciting just about to happen that you think our listeners would be really interested in understanding more about why that's happened?" So it's a bit of a mixture.Paul Griffiths: Brilliant. So, I'm sure some of our listeners today have been listening in because they are thinking about starting a podcast, or they've... And I think it's been really great, Kelly, you've been so honest. Because I think it isn't an easy process it seems. There's a lot of work involved in it. I think it's great that people know that. But if people were thinking of starting a podcast, what are your key tips, or advice you'd give them?Kelly Molson: So I think that it's going back to what we talked about initially, so it's, "Why are you doing this in the first place? What are your objectives for starting a podcast?" And they're going to be very different, depending on what you do as an organisation, whether you're a supplier to the industry, whether you are the National Football Museum, for example, came on. And they talked a lot about why they started their podcast. Paul Griffiths: Yes of course.Kelly Molson: And a lot of that was to facilitate the fact that they weren't open, they'd got all of these fantastic artefacts, shirts, all of those things that they could talk about, and have conversations about. And they've got a lot of content already that they knew that they could do something with. So the podcast seemed like a natural way of getting that out to the public when they couldn't visit the centre. So, go right back, and think about what it is that you want to achieve by setting up this podcast. Kelly Molson: And that might education, it might be getting something out to the world that you've got to share. It might be... It genuinely might just be, you're an agency and you want to position yourselves in a certain sector. There's other agencies that we know have podcasts who work in the tech sector, for instance. So they focus on having tech guests, and those kinds of conversations. And then you really need to think about where your audience is, because I don't think it's enough to just have a podcast. You really want to be building some kind of community around that podcast. Or it's just output all the time. There's no engagement. There's no... It doesn't go to a deeper level. We've had so many incredible guests on there now. And a lot of those guests have turned into people that I can just call on about stuff. Or I can email and say, "How about this?" Or, "Oh, I saw this thing that I think that you'd really love. Here you go"Kelly Molson: And I like that. I think that there's a real positive energy to that. So, really think about what your objectives are? Who your audience is? Where they are? What do they want? What does your audience want to listen to? What is going to be relevant to them right now? We launched Skip The Queue in the middle of 2019, which was very different to the middle of 2020. And so, when we brought it back in 2020, for us, it was all about, "Okay, maybe COVID situation has given us a little bit of an opportunity here, because our audience is going to be, probably, far more engaged this year than they would last year. They've got a lot of time on their hands, sadly, with venues being closed and people on furlough. What would help them right now? What would be useful to them right now?"Kelly Molson: And so, we pitched it as, "Let's get people on that can share their experiences of how this has impacted them, what they're doing to plan for re-opening. What things are they thinking about past COVID? How has this changed what their marketing plans might look like? How has this changed their digital strategy, and what that might look like?" Kelly Molson: So, really, really think about what's relevant to the audience that you're trying to get in front of, at that time. Yeah, I think they're my top tips.Paul Griffiths: You've mentioned objectives quite a bit, Kelly, which is fascinating during this. And do you feel, when you sit back or look back at why you started it out, you've ticked those objectives? I mean, it sounds like you have, but do you feel that you have?Kelly Molson: Yeah, I do. And I feel really proud of what we've achieved actually. I think that I've always been quite honest and said that I think that actually, the podcast was the thing that got me through last year, because although we work in the sector, we were very fortunate to be relatively busy last year as a digital agency, because of the situation, and people having to pivot, and make those changes. But it was still really, really tough, and for me, being able to speak to someone new and really interesting every week, or every couple of weeks, that could come on the podcast, was just a bit of lifesaver really. It really helped me. But yeah. In terms of the objectives, has it ticked all the boxes? I mean, absolutely. I mean, what we know now about the sector, and what we know about the people in it, and the network that we have in it, is phenomenal. I couldn't have asked for more from it. Kelly Molson: And it has really brought some really interesting things. So, for example, I talked about going on the Attractions Pro's podcast. Because of our podcast, we've been asked to go on to other people's podcast. And that's helped promote our services. And our services, and what we do isn't really what we talk about on the podcast that much. So, that's been really nice. We've been asked to speak at webinars. We were always going to exhibit at the Visitor Attractions conference last year, which we did. But I think the fact that we had the podcast helped me then get a speaker slot at that as well, because they could hear that I was, maybe not a bumbling idiot. Kelly Molson: I don't know? So, maybe that bolstered my chance of getting a speaker slot. And we've been asked to contribute to publications, we, like I said, we've got an amazing network, we've built up all of these fantastic connections and community. But actually, it has brought leads as well. It has brought us leads and things into the business, where people have said, "Well, I was looking for an agency and found you, but then I heard the podcast as well." And so it reinforces your understanding of the sector, which I think makes people feel more trustworthy towards you. And more confident that you know... You'll understand what's important to them in their challenges.Paul Griffiths: Yeah. No, I think it's really done that. And moving forward, obviously, the last year has been successful, as we've said earlier, some amazing guests. What do you see... How do you take it forward? How do you take Skip The Queue forward, is it more of the same, or do you branch off into different things? Or what do you do next?Kelly Molson: That's a really good question. So, there's lots of things that I've been thinking about doing. We are going to have a little bit of a Summer break.Paul Griffiths: Yeah.Kelly Molson: And we're going to come back in October. So, just because we've been doing this continuously for a whole year now. And it wasn't what I expected. I always thought we'd do... I thought we'd make it very seasonal. So we'd do eight or 10 episodes, and then have a break, and then do more. But I loved it so much last year, and genuinely it was keeping my spirits up, I said to Paul, "I'm just going to carry on. I'm just going to keep going through." But it is definitely time for a little bit of a rest while all you guys open up this Summer, and go crazy with all the visitors that are going to come. I might just put my feet up for a little while.Kelly Molson: I definitely want to do some panel events. There's some things that Hannah and I, Hannah Monteverde from BeWILDerwood, spoke about. About women in the sector, which I think would be really interesting. Paul Griffiths: Yeah.Kelly Molson: And I'd like to get more... I'd like to do more panel events in terms of hot topics in the sector as well. And so, have three or four panellists that come on and talk about things. I really would like to do an event. I would love to do some kind of Skip The Queue event. I don't know what that would be, whether it would be like a little mini-conference or a live podcast event. I think live podcast... Steve would probably go insane listening to this, and go, "No, don't do it." But I think I would really like to do something where we get everybody together because it has really felt like a bit of a community effort where people have got behind us.Paul Griffiths: Yeah.Kelly Molson: And it would be really nice to put something on when we've got everyone together when we're able to do. So, I've got something like that ticking around in my head. Definitely more of the same as well. If that's what everyone wants to hear. But I take this opportunity to ask, what would our listeners want? If you're happy with the way it's going, great. We'll do more of that. If there are extra things that you'd love us to do, or you think would be really interesting, then email me at kelly@rubbercheese.com. Don't be shy.Paul Griffiths: Brilliant. Kelly, thank you so much for sharing everything with us today, but more importantly, thank you for everything you've done in the last year. These podcasts have been a lifeline for so many of us. We've all loved listening, and you've built up this family of regular listeners who comment all the time. And I know people look forward to it, and can't wait to download and listen. And you see that now, how quickly are responding to your episodes, and we've commented on it. But I know, from what you've told us today, you've really got into just how much work it is. So, on behalf of everyone, all the listeners, thank you so much.Paul Griffiths: But we can't finish, of course, without a book recommendation, and I hope you've got several. So you have to drive your marketing budget through the roof, so, Kelly, I want to know a book that you would recommend, and our listeners can get by re-Tweeting this episode, and saying, "I want Kelly's book." On Twitter. So, what is your book recommendation? Kelly Molson: So, this is the book that I have probably recommended the most throughout my career. And I read it about a year into having set up Rubber Cheese, well maybe about six to eight months into setting up Rubber Cheese, because somebody said to me, "Oh you need to get out, and you need to start networking." And I was like, "What the hell is that then? I don't know. What is networking? What do you do?" And they said, "Oh you go to meetings, and you meet loads of interesting people, and you just talk to them." And I was like, "All right." I was 25. I was like, "Okay, that sounds weird, but I'll do it." But somebody recommended Dale Carnegie's How To Win Friends And Influence People.Paul Griffiths: Really?Kelly Molson: And it is a really old book, but it is genuinely the book that I credit with changing my whole perspective about how to listen to people. About how to have really good conversations. And ultimately, it is the book that I've given out the most to people. So, I think a really lovely girl that I know, I was mentoring her for a little while a couple of years ago, and that was the first book that I sent her. And said, "Have a read of this, I think you'll really enjoy it." And it's just the one book that I've sent out religiously to people. I've made Lee read when he started his photography business. Because I just think there's something about it that just makes you really understand that it is about the other person, more than it is about you.Paul Griffiths: Mm-hmm (affirmative).Kelly Molson: And I think when you're younger, you maybe... Well, me personally, when I was younger, maybe didn't really understand that fully, about how to listen to people, and understand what was important to them, and letting them speak. So, that would be my recommendation.Paul Griffiths: Well, thank you. And as I said, if you want that book, re-Tweet this episode link, and put, "I want Kelly's book." And Kelly will send you a copy if you're the winner. Kelly Molson: I will.Paul Griffiths: If you're the one lucky winner, I should say. She won't send them out to everyone, because Kelly's budget doesn't stretch that far. Well, Kelly, thank you so much for coming on Skip The Queue, it's been so insightful, so brilliant. And thank you for coming on.Kelly Molson: Oh, you're welcome. I really enjoyed this Paul. So thank you for being a fabulous interviewer today.Paul Griffiths: You're very kind. Kelly Molson: Thanks for listening to Skip The Queue. If you've enjoyed this podcast, please leave us a five-star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions, that helps them increase their visitor numbers. You can find show notes, and transcriptions from this episode, and more over on our website, rubbercheese.com/podcast.

"Eastern Conference Over/Unders" Fastbreak Breakfast proudly brings you another season, starting once again with predictions for the Eastern Conference. Plus a whole lot of stuff happens before Keith, Jon and Chuck get around to making their picks.Last call for the ISHOP negative fantasy league, join at Patreon.com/FastbreakBreakfast. Deadline is Saturday.Use promo code 'BREAKFAST' at Mybookie.agEpisode 486 (S7 Ep. 1)

Sunday Morning Worship with Bishop Dwight Collins of the New Freeman Chapel Missionary Baptist Church 5th Church Anniversary - Greater Gilgal Baptist Church - Pastor L.C. JohnsonWebsite godsday81.comFollow God’s Day * Whispers in the Pews & New Freeman Chapel Missionary Baptist Church Tune in our Podcasthttps://linktr.ee/aunqunic Want to be a guest on God’s Day Podcast?Email: godsday81@gmail.com***We do not own the rights to this music

Ahora somos Distrito Apple Noticias, rumores, opinión, críticas y más... Con Mi Mac Mx y José Sesteaga Escúchanos por iTunes, Spotify, Himalaya, Google Podcast y en ivoox. Recuerda seguirnos en nuestras redes sociales Facebook, Twitter e Instagram

Previas a uno de los eventos más importantes del año. Hablamos sobre #MasGamers y El dia del Gamer. Además, entrevista con Jimmy Guevara Pardo, director de MasGamers y Juan Diego Farías, Vocero de iShop.

S4 Ep. 46 "Futures and Long Shots" Odds are Jon, Chuck and Keith have unsuccessfully guessed who will win the MVP, Rookie of the Year, scoring leader and more once again.NO MORE FREE-LOADERS. Support Fastbreak Breakfast at Patreon.com/Fastbreakbreakfast for at least $1 a month! Plus, fantasy basketball sign-ups are going on right now. To join a listener league, sign up at the $4 tier and you will be included in fantasy basketball, including the legendary ISHOP league.If buying tickets this fall, use the code FASTBREAKBREAK at SeatGeek.com to get $20 off your first purchase.Episode 306 (S4 Ep. 46)

SPECIAL "The Pacers Look to Avoid a Slow Down" Looking at the storylines surrounding the Indiana Pacers, including: is Tyreke Evans the solution against regression and what will happen with the Myles Turner/Domantas Sabonis frontcourt battle?NO MORE FREE-LOADERS. Support Fastbreak Breakfast at Patreon.com/Fastbreakbreakfast for at least $1 a month. Plus, fantasy basketball sign-ups are going on right now! To join a listener league sign up at the $4 tier and you will be included in fantasy basketball, including the legendary ISHOP league.If buying tickets this fall, use the code FASTBREAKBREAK at SeatGeek.com to get $20 off your first purchase.Episode 305 (S4 Special)

SPECIAL "Bad Team Watchability Rankings" While the NBA sits and waits for Jimmy Butler news and tries to process the numerous cliches spouted out at Meda Days, Dan Devine from Yahoo! Sports joins to discuss which teams that will likely miss the playoffs are the most entertaining. We debate the watchability of the Hornets, Nets, Suns, Knicks, Magic, Clippers and more.Fantasy basketball sign-ups are going on right now! To join a listener league sign up at the $4 tier at Patreon.com/FastbreakBreakfast, and you will be included in fantasy basketball, including the legendary ISHOP league.Download the DRAFT app at Draft.com/Fastbreak to play daily fantasy football against Keith (username: FastbreakBreakfast) and other listeners. Use the code 'FASTBREAK' to get a free entry to a $3 cash game.Episode 303 (S4 Special)

"Butter or Parkay? Eastern Conference Preview" It's that time of year as Chuck, Keith and Jon get together to begin the countdown to the NBA season, and it all starts with the annual "Butter or Parkay?" preview. Which teams actually got better and which teams are merely fooling themselves? NOTE: THIS WAS RECORDED BEFORE JIMMY BUTLER DEMANDED A TRADE TO THE CLIPPERS (or knick or nets lol) Download the DRAFT app at Draft.com/Fastbreak to play daily fantasy football against Keith (username: FastbreakBreakfast) and other listeners. Use the code 'FASTBREAK' to get a free entry to a $3 cash game.Fantasy basketball sign-ups are going on right now! To join a listener league sign up at the $4 tier at Patreon.com/FastbreakBreakfast, and you will be included in fantasy basketball, including the legendary ISHOP league. Episode 302 (S4 Ep. 44)

Hoy en mi Podcast les conté cómo jugar PS4 desde sus Macs, iOS 9.3.2 y muchas betas. Saludé al aire a los últimos 10 seguidores de este Fan Page. Además invité a un seguidor a mi Podcast el viernes desde el iShop de Avenida Chile 4pm.Twitter: @jairoduquemusic Instagram: @jairoduquemusic

Hoy en mi Podcast les conté cómo jugar PS4 desde sus Macs, iOS 9.3.2 y muchas betas. Saludé al aire a los últimos 10 seguidores de este Fan Page. Además invité a un seguidor a mi Podcast el viernes desde el iShop de Avenida Chile 4pm.Twitter: @jairoduquemusic Instagram: @jairoduquemusic

S2 Ep. 8 “Trash Humpers” Jon wonders exactly who is Jahlil’s bodyguard protecting, Keith is overwhelmed by the week’s ISHOP nominees, and Chuck wonders if he may have Mario Chalmers potential.Also a 30 minute discussion of Starship Troopers is barely avoided, but may be coming in the future.Stick around for the Grizzlies epilogue! Follow us on Twitter

The english version of "Y más Bisbal Podcast" 007 With the news about the carrer of the spanish singer David Bisbal generated from april 30th to may 6th of 2010. It includes an exclusive greeting from David Bisbal and Luis Fonsi.