Podcast appearances and mentions of melissa costello

How to Use Video to Tell a StoryThis is a great episode of The Inside BS Show. Dave Lorenzo interviews Melissa Costello, producer, director and chief storyteller. Melissa shares her secrets to her success in developing video that moves people to action. 00:00 How to Use Video to Tell a Story01:45  Why is it important to use video to make an emotional connection?05:49  Do you have to be charismatic to be good a video?07:23  How can someone's lowest point become an inspiration?08:36  What is Dave's motivation for making a video?13:17  What doesn't Melissa use a Story Arc?17:43  How Does Melissa assists her clients in creating a beautiful story out of dry material?21:52  What is the objective of a video interview?23:09  How to test your content to ensure that it will resonate with the proper audience31:50  How does Melissa get her clients to tell emotional and genuine stories?33:58  Describe power of  testimonials to convey authenticity to your audience36:49  What is Melissa's process when working with a client?40:03  What is the Value of Editing Process43:05  How can Melissa assist clients in understanding what is relatable to the audience?Melissa CostelloChief Storyteller(312) 305-7500m@melissacostello.comhttps://melissacostello.comAbout Melissa Costello:Melissa Costello is the Creative Director and chief storyteller for MELISSACOSTELLO.COM's video-centric take on branding and marketing. Telling stories and building brands that impact people's businesses and people's lives is her passion. Her upbringing engaged her in a lively mix of both the fine arts and the marketing arts, joint passions shared by numerous members of the extended family. It's in the blood as is a restless curiosity. Costello has been awarded both domestic and international honors for the videos and television commercials she has produced for more than 30 years through her companies in Chicago and Los Angeles, and in collaboration with former political media consultant, David Axelrod for clients such as President Barack Obama and Mayor Rahm Emanuel.

Today's episode features a discussion of how employers should handle leaves and requests for leave due to COVID-19 and “long COVID” under the FMLA (the Family and Medical Leave Act) and the ADA (the Americans with Disabilities Act). Participating in this discussion are Melissa Costello, Of Counsel in Ballard's Phoenix office, Tara Humma, an Associate in Ballard's New Jersey office, and Karli Lubin, an Associate in Ballard's Philadelphia office. Melissa, Tara and Karli all focus on representing employers in labor and employment litigation and investigations and counselling them on employment policies and practices.

Melissa Costello is the creative lead and chief storyteller for MELISSACOSTELLO.COM's video-centric take on branding and marketing. In this episode, she shares the value of telling stories in marketing and why marketing through video works for lawyers. They talk about how lawyers today need to start thinking differently about their business and embrace marketing. The most important kind of marketing that is especially effective for law firms is using client testimonials. Melissa says that there's no substitute for testimonial videos, story telling is the most engaging medium of communication and people will want to do business with you if you tell them your clients' stories.  Timestamps:Marketing through storytelling (1:16)How to create engaging marketing (7:50)Different types of video (19:51)Why video marketing works for lawyers (28:20) “It is one of your greatest assets, the stories that your clients would be only too happy to tell - of how you changed their life, how you saved their business. Attorneys to a very large degree think that they provide a very intellectual product, and a legal product is anything but.” - Melissa Costello Connect with Melissa Costello:Website: https://melissacostello.com/Facebook: https://www.facebook.com/MelissaCostello.comChicago/Instagram: https://www.instagram.com/melissacostellochicago/LinkedIn: https://www.linkedin.com/company/melissacostelloYouTube: https://www.youtube.com/channel/UCbZ8FHOYkCwD078T9dJgVYg/featured Melissa Costello, Creative Lead and Story TellerMarketingMelissa Costello is the creative lead and chief storyteller for MELISSACOSTELLO.COM's video-centric take on branding and marketing. Telling stories and building brands that impact people's businesses and people's lives is her passion. Her upbringing engaged her in a lively mix of both the fine arts and the marketing arts, joint passions shared by numerous members of the extended family. It's in the blood as is a restless curiosity. Costello has been awarded both domestic and international honors for the videos and television commercials she has produced for more than 30 years through her companies in Chicago and Los Angeles, and in collaboration with former political media consultant, David Axelrod for clients such as President Barack Obama and Mayor Rahm Emanuel.LinkedIn: https://www.linkedin.com/company/melissacostello Have comments, questions, or concerns? Contact us at feedback@1958lawyer.com Episode Transcript:Ron Bockstahler  0:29  Welcome to the show. I am your host, Ron box dollar. And today we have a super special guest because he's one of my favorite people. And definitely one of my favorite people to talk to Melissa Costello. Welcome to the show, Melissa.Melissa Costello  0:40  Hey, thanks, Ron. It's really fun to be here already. Thanks.Ron Bockstahler  0:46  Again, it's funny because we generally get together for coffee, and now we're doing it over a show.Melissa Costello  0:50  Exactly. And we can't stop. You know, it's also good to have a 45 minute cut off point, I suppose.Ron Bockstahler  0:57  Well, you know, let's talk about you take us, you know, in your bio, which I didn't read the whole thing, but you actually talk about, there's my notes here. Your family engaged in a lively mix of fine arts and marketing arts. What are you talking about?Melissa Costello  1:10  What does that mean? You know, storytelling is actually what it means we it's coming at storytelling from a number of different disciplines. My dad's dad was an attorney. He was a litigator, he was brilliant at they used to say he created a spell in the courtroom, my father became a copywriter, my father, you know, took that notion of storytelling and applied it to, you know, huge corporations in America, he worked at Leo Burnett, his brother started an advertising agency, and you know, was another brilliant storyteller and writer, my sister is a script writer, it's in the blood, my son is a writer. So at the dining room table, you know, my sisters and I were the in house focus group. So it's like, girls, what would you think if we could cut apples into stars? Would you like that? What would you call it? What would you dip it into? You know, was, to me, the notion of marketing of advertising was play, this is what we're playing. This is fun. And I still bring that sense of playful discovery to my work, because that is what storytelling is, you find the story and you share it. And who doesn't love to tell a good story?Ron Bockstahler  2:26  We're talking most of our audiences are attorneys. And they're generally if they're litigators, they got to be a great storyteller. But Why do so few use video to tell their story digitally, to prospective customers?Melissa Costello  2:42  Well, that's a really that's a really good question. Ron. It's mystifying in the 21st century. You know, when you look back at where this whole thing started, you know, originally, video storytelling was called TV commercials. And it was in the very, you know, it was in the mix for an advertising agency, and it was cost prohibitive for most, because you'd have to have a massive crew. And you'd have, you know, in those days, I can't even imagine what the rates were like in the 50s and 60s when they began advertising. And by the way, it was very primitive. When you look at some of those old ads, they're horrible. I mean, by today's standards, things would, you know, the art has evolved. It's very sophisticated. But I would say that, as things have shifted forward, as things have evolved, I don't understand why people don't use it more often. Except that if you buy it on your own, you're usually not going to get a great product, you're going to if you go through an advertising agency, they have vetted a solid filmmaker, for you to work with. But I think smaller organizations have a hard time accessing those individuals accessing those companies. And they also have a hard time justifying the cost, you know, and expense is something that comes up often. But I, you know, what I say to my clients is what's really expensive, is doing it poorly and not using it. I mean, you're throwing money away, do it right. And you can use it over and over and over and over and over again. So, you know, in the legal world, you have such extraordinary stories to tell. They are the thing that almost every law firm leaves on the table. Every time they talk about marketing, it is one of your greatest assets are the stories that your clients would be only too happy to tell of how you change their life, how you saved their business. I think attorneys to a very large degree, think that they provide an intellectual product and a legal product is anything but I know from my own experience, having been in small claims court, represented by David Goodman, thanks very much, David, shout out. I know and I haven't done anything wrong, but the Feeling you have the anxiety? The Am I a bad person? What am I doing in small claims court? That David, you know, definitely stepped in, corrected everybody's perception. The judge was like, Oh, well, yeah, da, I can't tell you what he the gift he gave me. It's beyond money. It is He gave me peace of mind. And he also well gave me peace of mind and what,Ron Bockstahler  5:27  hopefully a win.Melissa Costello  5:30  He definitely gave me a win. He definitely gave let's backRon Bockstahler  5:32  up because I want to go into the cost, the sticker shock of quality, storytellers and what you need. But I want to talk more about let's get a little I want our listeners to have a more of a understanding of your past your history, the amazing clients you've worked with. I mean, you've worked with David Axelrod and a lot of his clients. So let's talk about maybe your top one or two clients that you've done video done storytelling with?Melissa Costello  5:57  Well, certainly, Barack Obama. Yeah, that was a high point it working with somebody, first of all, who's so verbal, so bright, and so kind and such a gentleman and really couldn't find anything wrong with him. Like I didn't, I didn't have to cover up any flaws in the filmmaking, you could say. And also working with David Axelrod, who you know, just an utterly brilliant strategist, and then bringing the emotion to his work through film. It was absolutely a high point. And then my children even started to feel like they were engaged in the campaign to the point that on the night that he won, I was in Grant Park with my son, and he turned to me and he said, Mom, we did it with tears in his eyes. Because, you know, the politicians would cycle in and out of our home, we would shoot in our home all the time, it became kind of a backstage for Axelrod's company. And you know, mayors and governors and whatever everybody would kind of pass through at some point, and the children would get to meet them.Ron Bockstahler  7:03  You know, David Axelrod is a brilliant marketer, political media strategist is what he's doing. whatever title you give him, at the end of the day, he understands if he was running a law firm, he would know how to make that the number one law firm in Chicago. That's true. And so when we're talking to the law firms right now that are listening, the attorneys that are listening to this, they need to start thinking maybe bigger or differently about how they're going out and approaching their business in general, and marketing in today's world, and I'm actually been slow to the digital world arena, and you know, tick tock, and everything's on video. And, you know, but everyone has to embrace that, which means they got to embrace someone that can make them look really good. And help them tell their story.Melissa Costello  7:50  I you know, again, back to the intellectual product concept. The other thing that almost all firms want to communicate is we're worth it worth worth the money that you're spending on us. And how do they do that? They do that with the ubiquitous skyline. It's like, you know, Attorney law firms have no idea how often someone in marketing says, Don't tell me they've got a skyline right there at the top of the homepage, and the or they've got, you know, some fabulous shot of their marble clad, you know, lobby or whatever they've got. That's not what moves people to hire you what moves people to hire you. First of all, is testimonials. You know, if there's one thing to me in marketing, the biggest thing that social media shifted, is the shift from, I'll take you at your word that you're a brilliant lawyer versus ah, I want to hear it from your clients. That's what social media taught us is to go to the people who are the user of the product or the user of the service, and ask them what they think, what was their experience like? Well, it's come to the point where there is no substitute for testimonial marketing. I mean, you and I did it together. It because every time you show, a testimonial video, in a room, you have just invited your most vulnerable, most enthusiastic, you know, former clients who love to hang out with you. They're right there in the room with you. And they are absolutely consistent. Every single time they show up. They are just as brilliant as they were the last time just as effective. How can you not do that?Ron Bockstahler  9:30  It's funny, you brought up the skyline and you know the most of these websites, you go find the five white guys that are sitting in their suits, and that's the picture to put it on their website. But that is not the picture that gets anyone to want to work with them. And it's hosted on they missed the emotional connection. If you go to one of these, you're watching TV and a commercial comes on to donate money to dogs or to kids, you know, St. Jude's it's an emotional video play and they are raising money from people they don't know No. So it's almost like the attorneys got to catch on law firms got to understand that they got to do the same thing, they got to create emotion, when someone's going through a difficult time. And you they, they want to call you because you show that emotion, in a video on your website, anywhere that that potential client can go and see it, that's what's gonna bring them in.Melissa Costello  10:20  Absolutely. And when we say emotion, emotion isn't just hand wringing and tears. Emotion is a full spectrum, emotion is surprise, emotion is humor. You know, it's this whole spectrum that pulls people in, it's like, oh, my gosh, there are human beings there. They're human beings, they're this is one of the first things that you learn when you go to art school is that one of the things that defines art is surprise. And, you know, like, Oh, I didn't expect to see that, or I didn't expect to hear that. Or the surprise, in terms of a testimonial could be, oh, my goodness, somebody else has experienced that. That's emotion. That's the kind of emotion you want to build into marketing, that engages anyone who goes to your site, you can do it in a website, you can do it in collateral, you can even do it in print. You know, certainly in video, it's easier in video, because video is real time and people moving and the sound of their voice and all of it.Ron Bockstahler  11:21  But if you're putting together a marketing campaign, which this is what every law firm should be looking at as an all all encompassing marketing campaign, you want to have the same messaging going out there. It's just, yeah,Melissa Costello  11:31  well, the thing that consistency does for you, is it doesn't undo you, because it stays the same as it travels, you know, as people experience it. For instance, you know, if I do a really great video, and you put it on a really bad website, and most websites are really bad, they're just incomplete. That's the way I view it. You put it on a really bad website, a visitor to your site goes, which firm? Are they? Are they the website? Or are they the people, the brilliant people in the video? Or are they somewhere not even represented? You know, anytime you raise questions, you lose them, you lose them, if you make them stop and go hang on a minute, they're gone, they're gone. So it's your opportunity,Ron Bockstahler  12:13  which is interesting. You're doing digital marketing, you can measure and you'd have video out there you can measure if people are coming and talking to you from that, versus the billboard that's a big argument with you know, spending a ton of money on those billboards. Are they really effective? Well,Melissa Costello  12:27  you know, they're doing something Otherwise, they wouldn't still be up there. I go ahead.Ron Bockstahler  12:32  No, no, no, I agree. They're doing something if they're being done in conjunction with a really solid digital campaign.Melissa Costello  12:41  You know, I always found it just so curious that, you know, the attorneys who generally advertise on the highways are the PIO attorneys who might be causing accidents, because their billboards. So it's like, it becomes, you know, it's, you know, ethically, I don't know, I don't know, makes me wonder.Ron Bockstahler  13:01  Lot of questions. Let's keep, let's see, is there any one particular area of law that does better with video?Melissa Costello  13:09  Well, I would say yes, certainly, personal injury, big in part. Now, this is a funny thing, in part, because you've got these guys who are just run volume practices, they don't know your name, they don't know your story, they just get in the door and hand you off. And I feel like when a personal injury attorney actually demonstrates that they care, it is flying in the face of that wallpaper of billboards, and of late night TV ads that just, you know, these people why it's so clear why they're doing what they're doing. Let me put it that way. It's about money. It's about a volume practice. So it creates an opportunity for a different kind of pie attorney to demonstrate it to demonstrate it in video to demonstrate it on their website.Ron Bockstahler  13:56  What about family law? Let's talk family news. Some areas of law. Oh, do they all I mean, does everyone benefit from video?Melissa Costello  14:06  Everyone benefits from good video? Yes. You know, it's back to that. What's really expensive, what's really expensive? Is spending any kind of money on video that doesn't represent you and represent your firm. And when I say represent, I mean the why, as well as the What the Who are you? You know, so many websites, so many videos, Rob, you have the pleasure of getting to know someone through conversation, you know, the conversation you and I are having and I'm watching you nod and I'm watching a smile. That needs to be a part of what happens when you go to someone's website. That's the whole purpose. It's an introduction, so why not make it as round and compelling as possible and that means showing up with the why showing up with your humor showing up with your surprises.Ron Bockstahler  14:57  And when they don't. This is what we did do video together and you were amazing, because you sit, you know, they don't see you on a video. But you're the one that's asking questions. You're talking, you're having a conversation. And then the end product is that client that's giving those responses, which, you know, at least I know, for a model office suite, it was amazing. I was like, wow, this is this is crazy good at this. We have so many great clients are saying so many great things that I never would have even thought to ask those questions. And that I think, is what the benefit. That's where law firms attorneys are gonna really benefit from working with Melissa costello.com.Melissa Costello  15:34  Well, thank you, Ron, it's, you know, interviewing. Interviewing is an interesting skill when I started. And I had my production company in Los Angeles, and I was interviewing for Jenny Craig. And I thought it was about getting a really great list of questions. Oh, yeah. Oh, yeah. They're not expecting this. And then go plowing through that list so diligently and hang on a minute, don't cut. Let me make sure we haven't forgotten. No, that's not what it's about what I discovered as I became, you know, a more mature and more skilled interviewer. And watched great interviewers like David Axelrod, for instance, what I discovered is, it's about being present for the dialogue. That's really what it is. If you are a good listener, you will have a good interview. Because you have to find that story. It's not something you already necessarily know when you walk into the interview. Yes, I have the basic, okay. The person went here, they were hurt in a car accident, they met this attorney, everything is good. Okay. That's not really the story. The story could be, my daughter was sick. You know, I was at risk of losing my job. I didn't know how. That's the deeper story. And that's, that's what's fun to find.Ron Bockstahler  16:49  Big, I'm thinking to myself, wow, you know how many people I mean, I was, and I mentioned this before, it's like, you have the opportunity to call Melissa Costello and just talk to her about putting together video, to me is amazing. We could all just reach out to you, because you've done so many celebrities, and just obviously super famous people and your experiences is unsurpassed. You are a great storyteller. So I just think it's that connection that you have, if I'm a listener, I'm going to be hanging out as soon as the show's over, I'm going I'm going to give her a call, I want to I need to have her in my office, because I need to understand how I can better connect with more clients or even better connect with my current clients.Melissa Costello  17:26  Thanks, Ron, so much of it is so simple. I will say this, you know, one thing I do you know, for instance, I call it videos, let me back up a second. I call it video centric marketing. Because I lead with video, I lead with your most powerful marketing tool. And then I take everything we gather on the day of the shoot, all of those stories, all of those images, all of those surprises, all of that emotion. And I share it on all media, I put it on your website, I put it in social media, I cut the video down into bite sized chunks, and I share it everywhere. And that is that is the power of consistent storytelling. I mean, I even do something on websites lately. I've been doing something I call case stories forget case studies, case stories, which means Ron box dollar came to me he had been in a car accident and buffet and I tell both sides of the story in a more complete way than I can afford to take the time to do in the video. Because the videos got to be under three minutes. And you got to finish watching it and go, Wow, I just found my law firm. You know, that's my objective.Ron Bockstahler  18:41  Okay, so that made me think you do different types of video because you did. You know, we had a three minute longer video branding video. And I called you and I said, I got a pitch. I'm doing a pitch. And I need a short video. And you cranked out I don't know what like a 32nd client testimonial video. I don't know exactly what you call it. But I was like, wow, like changed everything. Even I was sitting during the pitch I was sitting there going. This is amazing. changed everything. So talk to the different types of videos that are that you put together.Melissa Costello  19:15  Sure, sure, sure. And they're all kinds. They're the typical product that most law firms are interested in is a branding video. So it gets featured at the top of your landing page. And it's, you know, here are the big, you know, the important people in the firm you need to meet you know, here are the founders. And then here are some of their clients. Not every law firm feels comfortable putting their clients on camera. I hear this every time Oh, nobody will agree to do it. And I say you know what, when you have performed the kind of life changing business changing service that you have performed for them, they are delighted and actually honored to be asked. And by the way, they have a great time on the shoot. That's a whole other story. Like I think Your client can go if they want to. They're hanging out. They're hanging out. They're like, this is cool. I'm sorry, I lost my, I lost my thread where it was.Ron Bockstahler  20:09  You know? That's funny because I think I was hesitant that how many clients would sign up and say, hey, yeah, we'll come in and do video. And it was overwhelming. I think we had in two days, it was so many clients. So you're right.Melissa Costello  20:21  It's surprising. It's surprising. But don't you love to help someone who has done something wonderful for you? Absolutely.Ron Bockstahler  20:30  It's a pleasure. It's human nature.Melissa Costello  20:32  It is human nature. So that's your basic branding video. There's, you can also do a straight up testimonial, like you and I did together on a straight up testimonial video just clips of people saying extraordinary things. One client of mine likened it to going to your own funeral without having to die. He said the things I heard them saying I can't. What are they talking about me? Another type of video is you can do practice area videos, you can do bio videos, lino, let's talk about who you are, and why you got into law and you know, give us the whole backstory. Oh, another thing you can do is, you know, I also do animation. It not necessarily, though, actually, the Uniform Law Commission wanted to talk about an animated piece about how a uniform law gets developed, how it gets passed, you know, what that process is like? SoRon Bockstahler  21:27  isn't that when you talk about the bios, I mean, cut you off, but make the attorney human. Exactly making it. So that those prospective clients are going, Man, I just want I connect with this person. Yeah, you know, I mean, how often I talk to family law attorneys that it's not unusual for someone to hire someone and then leave with, you know, six months later, fire them, and jump to someone else. But if they've gone through that video, and they've had that experience, and you're human, it's very unlikely that they're going to do that.Melissa Costello  21:56  And I think it's especially important for legal practices, because there is a great deal of mistrust for attorneys on the street, there is not just PII attorneys, I know from my own experience, looking for a divorce attorney, how harrowing that was, if I could have gone to someone's website, clicked on a button, and countered a human being who actually seemed like they had my best interest at heart, it would have been done deal. And this is the thing, this is the thing about, there's an opportunity here for smaller firms, because big firms are not doing it either, by the way, and when they do it, they do it poorly. So you have the opportunity to not only compete with bigger firms, but to beat bigger firms, if you are doing a better job of representing who you are, what your values are, what life changing things you've done for your clients. It's I don't know why everybody isn't trying to do it. I can't get itRon Bockstahler  22:57  digital marketing world that we're in today, which didn't exist 20 years ago, it has given everyone a level playing field. So if you're out there, and you're picking a business today, and if you get clients, but they're not real repeat business, and you see one firm grow, but that small solo practice has the opportunity to become just as large in today's market if they do it the right way.Melissa Costello  23:18  Mm hmm. And you know what, the smart ones get this, the smart ones there. It's not that they have more money. It's that they recognize that there's something missing from the way they're representing their firm and their work. They get it, they get it before others get it. And in family law, it's incredibly powerful for that reason I was talking about before that, how do I find someone I can trust? How do I find someone who I really think is going to listen? How do I find someone who doesn't view me as a case number, who really views me as a human being as a mother, you know, in a complex network that I'm trying to save and move forward in a safe way?Ron Bockstahler  23:58  We have so much, there's so much there. But I really want to jump into the world of TiC tock videos out there everywhere you see, I've seen a couple of attorneys that are doing their own videos and my old school thought was if you're doing something that's better than nothing, but I'm not always so sure that's the case. When you're doing in I get you try to create something low budget you're trying to get started. But it's just that I guess it's I guess you maybe want to look at what type of clients you want to go after. Mm hmm. And you bring in a professional bringing in Melissa Costello's team and creating thing and by the way, let's talk about B roll footage. So explain to people I guess maybe talk about the process. So I don't think people understand it. Just because I come in for two days. You got footage for two years of new new stuff. So let's talk how it all works.Melissa Costello  24:46  Well, this is you know that my style of shooting is not like anybody else's style of shooting and it's because of my layered history. I did television commercials for quite a few years and then I did political commercials for 11 years. And then I decided to take all the skills that I had learned in those two areas and distill them and create a method of shooting, that would work for a smaller budget, you know, because those were 40 5060 to 100. And, you know, the television commercials were hundreds of 1000s of dollars for a one day shoot. And, you know, without editing, by the way, and you know, the political commercials would be 4050 60,000 a day, well, that's not tenable for the average smaller firm, and I want to work with the smaller front, I want to work with a midsize firm, and help them differentiate. So, damn, I lost my train of what was that? A B roll. My style of shooting. So what I do is I, first of all, I shoot with three cameras, there are three cameras rolling all day long. I'm doing interviews all day back to back to back to back. And the other two cameras are grabbing B roll. What B roll is, it's anything that gets cut into your video, that doesn't feature a person talking on camera. So a person like a newscaster talking on camera. And by the way, this is one of the things I learned in filmmaking at the School of the Art Institute is if what you are looking at is the same thing that as what you are hearing, you are missing 50% of the opportunity to communicate, right? So talking heads, even though you need it because you need to see who is this guy? How does he move? What do I see in his eyes? That's important. But what's equally important is when you get to look at that person in their environment, not talking, what is the office look like? What are their clients look like? How do they look like? They're they have an easy relationship between each other? Can they laugh? Or is it all terribly serious? Does it look respectful? And you know, what's the demographic at this firm? Are there women? Are there people of color? What kind of you know, is there an economic diversity of clients at this firm? All of this is something that gets communicated through B roll. It's the subtext of everything that the attorney says on camera. So you know, this is why this gets into, you know, this is like film class, and I apologize, but this is why it is such a concentrated powerful tool. It's because, you know, the what's the trope, a picture's worth 1000 words, it has been estimated by Forrester Research, I think it is that a minute a video is worth like 1.8 million words or 1.7 million words. How can that possibly be true? It's because of all the things that are unspoken. What am I wearing? Do I nod when I listen to you speak? Am I do I look like a happy person? What's my environment like previous that office, I heard a train go by all of this is subtext. And it is a gift to be able to communicate some of those softer values without having to say, I'm actually a very nice person. If somebody said that on camera, you wouldn't believe them anyway. So that's the value of B roll.Ron Bockstahler  28:20  Here's where I get excited about you social media and video. It's so popular, but you almost have to have it. But you could do shorts, I don't know what the technical icon shorts, quick shorts of that B roll footage where everything you're communicating the atmosphere who you are without saying a word, but you can have a talk over telling another story. I bet it happens more. And I'm going to try to pay attention when I watch TV. Again, in a commercial, what I'm looking at is not someone talking but I'm looking at B roll and someone's talking. It's not the same I bet that happens 95% of the time. But using a quality operation, like what you've done. And what I've experienced with you is I can put out your shorts on social media saying New messages with that B roll that's already been shot time and time and time again. And that the more you do that, whatever the initial cost was, I mean, your ROI just is going it's going to explode. And the business you're going to bring in you at some point want to maybe pause the commercials or do those shorts going on social media because you're gonna have so much work coming in. But here's the great thing is you're running a law firm is stressful, and you got to do so many things. And one of the biggest things that attorneys have to worry about is where's my next client coming in? Because when I'm done with this, you know, it's that it's like all sales, right? The roller coaster goes up and down and things are great. I'm working, I'm busy, busy, but I'm not prospecting my getting a business off sudden, I got nothing. And I got to start the whole process again. But if you had quality video, and you're okay, let me turn my video back on let me put my short school back on social media and then I could just bring in those clients again, it's almost like turning the faucet on. Mm hmm.Melissa Costello  29:51  And in a funny way, you know, the pandemic and zoom has habituated people to communicating like this So I feel like videos even more important than it has ever been. I mean, we all got hooked on it, you know how it is you get on a phone call and you go, yeah, it's kind of flat, the phone is a little bit flat, it's a little empty compared to what I'd become used to communicating with you, as I see right now. You know, the other thing I want to talk about it and social media, social shorts, I agree with you, as I call them to, is, it is so economical to change them up. They are basically a 32nd television commercial or a 22nd, television commercial, they're tight. And, you know, if you create them in a group, they are incredibly affordable, really, the most expensive part is the day of the shoot, that's where the bulk of your money is going, then you've got assets that you can be rolling out, for forever, forever. I mean, unless you leave your firm like that, or you sell your firm or whateverRon Bockstahler  30:57  did your firm but I mean, it's still the same day, you can just recreate using that asset as you go, I love this, you'd say it's an asset, because that's what it is. Now you actually have a marketing asset that you can reuse, you could voiceover for a very long time.Melissa Costello  31:11  Exactly. It's limitless. The problem, actually, the problem is coming up with the best, you know, choose the best idea for the social short, because I, you know, sitting here, the two of us could sit here and talk about a model Office suites, and in one minute have 20 ideas for social shorts. That's the challenge is trying to rein yourself in and do the best 20 That's what it is. I'll tell you,Ron Bockstahler  31:36  Melissa, it's only a challenge when you're sitting with someone that's creative, and understand how to tell a story. That's the difference. You know, I've worked with you I've worked with others. And that is a huge difference. And I just don't think it's prevalent. I don't think a lot of great storytellers are out there that are law firms can go to and say, I want to bring you on to tell our firm story because no one's saying it that way. So when they're saying, hey, I want a videographer to come in and shoot a video.Melissa Costello  32:01  i You're absolutely right. And you have to start with the story. If you don't have there's an old what, how does it go? If it ain't on the page, it ain't on the stage. This is a Hollywood, a Hollywood or maybe it's Broadway, you know, Maxim, that, you know, if you don't have the story, you got nothing. And the same thing is true of a video. And the same thing is true of a website. And I It shocks me that even though 90 At least no, probably more like 95% of all law firm websites are indistinguishable from each other. They are all utterly generic. I mean, you go to the homepage, and you're like, give me can you give me something to sink my teeth into Please, I'm begging you. But oh, my train of thought, let me write stories. That's gonna what store gonnaRon Bockstahler  32:53  run out of time. Okay, here's the great news. Melissa's gonna be coming back. And we are going to co host several shows over the next two months. And we're going to focus on marketing. Marketing is such a big world is so much involved in there's so many different specialty areas. And I think if you know, the law firm, the attorneys I talked to I know or just an even myself, sometimes we're like, wow, this is so overwhelming. Where do I start? How do I go find someone, I'm going to upgrade my website, I'm going to I'm going to do some SEO, or I'm going to do some PPC, but they're not doing it all, you know, as one encompassing, you're basically then a we keep spending money, but not getting the results that in our mind, we think we should get. So we're going to try to help them with that. So Melissa, and I will be interviewing different experts in their area of marketing. Let's understand those areas. And let's find out what they need. It will be taken. I'll set it up so you can feed us Ron be at a matassa calm, you can ask questions, we'll address your questions during the shows, we're gonna have a lot of fun with talking about marketing and how you can make the most of what's out there with the resources you have. Now, I know there's you want to talk about and the investment because you know, videos, not inexpensive. Good video, it's definitely not inexpensive. It's gonna cost you some capital. But the ROI is there. I know you want to chat about that. Let's give us your take.Melissa Costello  34:09  Well, I would say again, because I was explaining earlier about this asset that you create isn't just a video, it creates the content for your website. It creates social media shorts that you send out on a regular basis. So you use the same asset you keep going back to and when I by the way. Another thing that I do whenever I shoot is arguably I give too much content there. There probably is such a thing run you would know. I mean, hours and hours and hours, literally eight hours of interviews with multiple people and eight hours no 16 hours because they're two cameras shooting B roll 16 hours of B roll. I know what to pull out of there. But I think I do are amortizing that shoot day across all these different chains. Animals, that is a great value, that is a terrific value. And the imagery is beautiful. And the quality of the interviews are shared over and over again. And I mean, you could send out a social short, that was nothing but a couple of quotes from people on your video, that would be really powerful just in and out done, and go, Wow. And there are so many moments like that, that we capture over the course of a day. In addition to that, I asked my clients, can you anticipate something that you'd like to talk about perhaps down the road, something you might want to add to your website, something you might want to future in social media, it could be something happening in the industry, it could be something happening in our larger culture, it could be, hey, maybe we want to get video bios in the can and use them down the road, you don't have to spend it all now that's the point. It's an investment that you can roll out, you know, over time, over years, really over years.Ron Bockstahler  36:03  I'm sold on it, I've just seen how it works. It's so effective. But if you want to take the risk of not having a new clients coming in the door, not having the revenue to support your lifestyle, and you know, enjoy your life, because it's all about you know, work life balance. That's what we always talk about. You got to have some video in your marketing blitz, you got also had redefine your marketing, I think, you know, meeting with Melissa, I think that is definitely the first start to understand this. Here's the other thing. I got a lie love by Melissa. It's not about oh, can I get this work? It's about how do we create? What's your story? Let's talk about your story. And let's see isn't an effective a compelling story that we can present to clients? And that's your approach, your approach is just different. It's not about oh, here's my fee, and here's what we're gonna do. No, no, no, no, it's not. Let's talk about your story. And it makes the attorney it makes your clients come out and say, Wow, let me think through what is my story.Melissa Costello  36:56  And it's growing things is growing things. Ron, you and I, this is one of the reasons we always have a lively conversation. We both love to grow things. We both love to make things happen for other people. I mean, when I hear back, you know, from a client, this happened not long ago, a client said, you know how you said, I can't give you an exact measurement of you know, what you can expect video to do. And she said, You're wrong. A week later, I had clients saying, you know, I am hiring you. I saw your video. And now I get what you know, I get how you're different. That's the thing. What differentiates you isn't your practice area, it's you. And that's what's palpable on video in a way that isn't palpable anywhere else. Powerful, huh, we have toRon Bockstahler  37:45  wrap it up. But we will be back. I think our next show that I'm going to have is we got Micah Dylon coming on and we're going to talk about being an author, what's the value of being an author and how that sets you apart in your area of practice. So come back into the next show. But Melissa, I want to leave it back to you as the last words. Last thing you want to communicate more is yours.Melissa Costello  38:04  I would say show up, do whatever you can to show up in you know in your full complexity in your in the richness of who you are as an individual and who you are as a professional. And the best way to do it is on video. The most unforgettable way to do it is on video. It sticks.Ron Bockstahler  38:23  So Melissa, on your website, you got a quote from Mark Lebowski, any firm that doesn't have video and the best video they can afford is losing business every day. They just don't know it.Melissa Costello  38:36  Isn't that amazing? Yeah. Mark. Mark said it was palpable. It was a palpable shift. Yeah,Ron Bockstahler  38:43  it's a must have in today's digital world. Yeah, Melissa, it's been how can our listeners get a hold of you?Melissa Costello  38:51  They can go to my website, Melissa costello.com is my very simply the name of my company and my URL. They can take it my phone number? Absolutely. They can call me at 312305 7500 and leave a message because I don't necessarily pick up calls I don't recognize. But I do get back to people.Ron Bockstahler  39:14  I've always found your really, really easy to get ahold of. So give us a call. I mean best just go to Melissa costello.com. Reach out to her from there, or just continue listening to the 1958. Lawyer Melissa will be co hosting and we'll be talking about marketing. So tune in the next several shows will be dedicated to understanding marketing, what you need, how we will answer any questions. So you know, send in your questions to Ron be at a Mott ofs.com and we will address those questions. Thanks for joining us today. I look forward to hearing from you and having you on the show next month. Thanks, Melissa.Melissa Costello  39:46  Thank you, Ron. Transcribed by https://otter.ai

Melissa Costello is a transformational eating coach, nutritionist, and certified spiritual psychologist. Melissa spent most of her life struggling with emotional eating and body image issues, which led her to do deeper work as a coach. Being the private chef to one of the top fitness gurus in the country led her to take a hard look at these issues, which brought her to a place of freedom with food AND her body. Melissa has coached hundreds of women on how to transform their relationship to food and end yo-yo dieting once and for all so that they can be successful, abundant and free in their lives. And today she is sharing her story about how she went from an emotional eater to an empowered business owner. Today's Mantra/Affirmation: I consciously expand my capacity for success, financial abundance, and deep connected love as I inspire others to do the same. You can find Melissa Costello at https://karmachow.com

Melissa Costello is the Creative Lead and Chief Storyteller at MELISSACOSTELLO.com. Her passion is found in telling the stories of people and businesses through creative video marketing. She started the company in 2016 and has worked with clients such as Magic Johnson and President Barack Obama.  Melissa has been awarded domestic and international honors for the videos she produced over a 30-year career. Now she applies those same skills to help companies of all sizes establish their brand. In this episode: Marketing, when broken down to its core idea, is telling a story to sell a product. Oftentimes, the latter half of that process is what gets emphasized. Traditional marketing can feel rote and predictable to audiences, failing to connect when it should. Meaningful storytelling in video marketing, however, can engage both potential clients and the business itself. It's a bold change of pace that is not only compelling but also effective. Melissa Costello specializes in these kinds of marketing videos, designed to build brands and tell their stories. She knows what works, having notable clients such as Mayor Rahm Emanuel and President Barack Obama. She recently has been focusing her award-winning storytelling on businesses, and now shares those same concepts with you. On this episode of Spill the Ink, Michelle Calcote King sits down with Melissa Costello, Creative Lead and Chief Storyteller of MELISSACOSTELLO.com, to talk about how to sell through storytelling. From knowing how to use emotion to learning how she makes her videos, Melissa walks listeners through her in-depth process. They also dive into Melissa's early career and how she found her unique passion. Stay tuned!

This episode features Melissa Costello, a Public Relations and Strategy Leadership Guru. Here, she discusses using video for advertising, what it costs, what it looks like, and more.

Have you ever suffered from breakthrough backlash?   It usually happens about a week after you've had a massive moment of clarity in your business when everything seems to come together.   Yet, when it's time to follow through on that pivotal moment, you get cold feet, feel confused, and second-guess everything.   That's exactly what happened for Melissa Costello after she realized it was time to take her coaching business in an entirely new direction.   We actually shared Melissa's breakthrough moment in Episode 12 of this show, but since then, things haven't been all rainbows and dollar bills for Melissa.   She's felt incredibly stuck, unfocused, and fearful about what to do to generate revenue right now while still building this new brand.   In today's episode, Melissa realizes that she's a heck of a lot more clear than she thought she was and confusion was just showing up as a cunning form of resistance.   The two of us break through that resistance today to help Melissa put on blinders and focus on repeatable habits to fully commit to her new business and bring it to life.   Connect with me: Instagram: @dallastravers Facebook: http: www.coachesonamission.com Free Training: www.watchthecoachclass.com   Connect with Melissa: Instagram: @karmachow www.karmachow.com

This episode is a little different. I'm going to take you inside a recent Six Figure Coach Club coaching call where I help Melissa Costello take a massive leap to let go of her current six figure coaching business and follow her heart with a brand new area of focus.   After our session, I asked Melissa if I could share the recording with you because the transformation that happens for her is so inspiring.   If you feel called to make a change but fear has held you back, you're going to love every minute of this episode. And be sure to check out Melissa's new business venture by joining her free Facebook group at https://bit.ly/337eTXS   Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.   If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.   Connect with me on social: Instagram: http://www.instagram.com/dallastravers Facebook: http://www.coachesonamission.com 

Melissa Costello is a Transformational Eating Coach, Author, Speaker and Holistic Nutritionist. Her years of work as a private, plant-based chef for celebrity fitness trainer, Tony Horton creator of P90x organically led her to work with her clients on a much deeper level when she recognized the struggles they had with consistent, healthy eating and sustainable weight loss.  Her mission is to empower busy professionals to stop the struggle with yo-yo dieting, weight loss and food obsession so they can live a life of freedom without restriction, deprivation or rules.  Melissa’s in-depth training in Spiritual Psychology, Clinical Nutrition and holistic coaching along with her own personal struggles provides the foundation for her clients to experience powerful breakthroughs and sustainable, profound transformation.  To learn more about Melissa and her coaching, visit www.karmachow.comWomen can also join her private facebook community called Reclaim Your Wild  Also, if you want to build an email list and learn how to monetize it sign up for Lois' course:Build Your Email List & Monetize It With Lois Koffi

Episode Title: Overcome Shame to Create Health and Community with Melissa Costello In this episode, you’ll learn from two foodies talking together about how much fun it can be to enjoy food and the good company it creates. I bring in my experience and expertise from my decade-plus running the nonprofit Nurture (www.MakeEverythingFun.com/Nurture) and talk with another serious foodie about our relationship to food, our vocabulary around food, and how to great a healthy and loving relationship with food, ourselves, and the planet. Our guest is celebrity chef, cookbook author and Transformational Eating Coach Melissa Costello. You’ll love hearing about her deep exploration of food, childhood experiences, and cultural messaging around appearance. This is a healing journey for many. The four “fun nuggets” from this interview are a combination of wellness tips and author advice: #1: Get out of the Food Prison that our “diet culture” creates. #2: Heal your relationship with food by understanding how food has been hardwired in our brains to relate to survival. #3: Recognize that even a cookbook can be a spiritual tool. #4: View a boo as a tool to bring together your unique experiences in life to create something new and special. About Melissa Costello Melissa Costello is a Transformational Eating Coach, Author, Speaker, and Holistic Nutritionist. Her years of work as a private, plant-based chef for celebrity trainer, Tony Horton creator of P90x organically led her to work with her clients on a much deeper level when she recognized the struggles they had with consistent, healthy eating and sustainable weight loss. Her mission is to empower busy professionals to stop the struggle with yo-yo dieting, weight loss, and food obsession so they can live a life of freedom without restriction, deprivation, or rules. Melissa’s in-depth training in Spiritual Psychology, Clinical Nutrition, and holistic coaching along with her own personal struggles provides the foundation for her clients to experience powerful breakthroughs and sustainable, profound transformation. LINKS www.karmachow.com www.karmachow.com/books https://www.facebook.com/KarmaChow/ twitter.com/karmachow www.makeeverythingfun.com/nurture

Today we have Melissa Costello, author, speaker, life coach & founder of KarmaChow, is here to talk about food freedom & how her journey led her to teach others to stop obsessing about their food and body image and start living their lives! Rate, review & subscribe! Follow Melissa! IG: @karmachow FB: www.facebook.com/KarmaChow/ www.karmachow.com Follow us!! IG: @wannavibepodcast Join the Wanna Vibe Tribe (secret) Facebook Group! www.wannavibe.com --- Support this podcast: https://anchor.fm/wanna-vibe/support

Bio:  Melissa Costello is a Transformational Eating Coach, Holistic Nutritionist, Speaker and Author. Her mission is to empower busy professionals to get off the yo-yo dieting rollercoaster and end emotional eating so they can lose the weight that is holding them back from living a life they truly love. Melissa’s in-depth training in Spiritual Psychology, Clinical Nutrition and holistic coaching along with her own personal struggles provides the foundation for her clients to experience powerful breakthroughs and sustainable, profound transformation.   (Please listen to the podcast episode or read the transcript to hear explanations, stories, and examples.)   In this episode, Melissa Costello and Dr. Jessica Higgins discuss:  Looking at our relationship to food and how we use food for more than just it's nutritional value. How to know if you struggle with food or have issues around food.  The stress of emotional eating and/or viewing our body's in a negative way. How to tune out all the noise that keeps us confused and conflicted about how to eat and what to eat.  The challenges couples face together around food and eating. How to turn towards your body's wisdom and intelligence.  Gaining clarity and confidence in making decisions for the health of OUR bodies.      "What was one negative thing someone said to you about your body, where you made a decision about yourself?" —  Melissa Costello    Mentioned:  Smash The Wellness Industry  NYT article Killing Us Softly Wikipedia   Connect with Melissa Costello: Email: missy@karmachow.com Website: Karma Chow Instagram: @karmachow Facebook: KarmaChow   Connect with Dr. Jessica Higgins:   Facebook: facebook.com/EmpoweredRelationship  Instagram: instagram.com/drjessicahiggins  Podcast: drjessicahiggins.com/podcasts  Pinterest: pinterest.com/EmpowerRelation  LinkedIn: linkedin.com/in/drjessicahiggins  Twitter: @DrJessHiggins  Website: drjessicahiggins.com   Email: jessica@drjessicahiggins.com     If you have a topic you would like me to discuss, please contact me by clicking on the “Ask Dr. Jessica Higgins” button here.  Thank you so much for your interest in improving your relationship.  Also, I would so appreciate your honest rating and review. Please leave a review by clicking here.  Thank you!   If you are interested in developing new skills to overcome relationship challenges, please consider taking the Connected Couple Program or engaging in relationship coaching work with me.   

This week we are talking about transformational eating with Melissa Costello (www.karmachow.com). Melissa helps women overcome skewed body image issues and helps us redefine our relationship with food. After struggling with her own body dysmorphia issues and trying to combat it by becoming a certified nutritionist and chef, Melissa still had a dysfunctional relationship with food. She finally broke free of her own challenges by facing her emotions and her true reasons for eating. Melissa has transformed herself for the past 10 years and now helps other women trust themselves, forgive themselves and develop a healthy relationship with their bodies and nutrition. As a thank you for watching, Melissa is offering her Food Freedom Guide https://karmachow.com/food-freedom-guide/ Make sure you tune into our weekly interviews for everything you need to know to live your healthy lifestyle as an In Demand Woman. And you can catch the Video Version of this episode on YouTube Follow: www.sassyhealthy.fit Instagram @sassyhealthyfit , Facebook @sassyhealthyfit Twitter @sassyhealthyfit In Demand Women: You are Invited to Join Our Facebook Community --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/sassyhealthyfit/support

Counting calories. Balancing macros. High fat/Low carb. Low fat/High carb. Going Paleo. Or Vegan. Or Vegetarian. Or Keto. Or Whole 30. Seriously. Shoot me in the face. In today’s hyperconnected world of endless information, you’d think it would be easy to figure out how to eat healthy… but it’s become harder than ever. It’s nearly impossible to decipher the latest science that tells us one day that butter and bacon are miracle superfoods and the next day we’re told that eating any kind of fat will kill us all. I don’t know about you, but I’m tired of the B.S. What if there were an easier, less stressful, and practically guilt-free way of eating that didn’t involve counting…well…anything? Can’t someone just tell me how to eat without doing math or measuring or feeling like every decision I make is the wrong one? My guest Melissa (Missy) Costello is a transformational eating coach, author, and holistic nutritionist who has completely changed my relationship to food. While I may have a reputation as someone who always makes healthy choices, the reality is anything but. I was raised on the 80’s standard American diet (SAD) of Fruit Loops for breakfast, Chef Boyardee for lunch, and Fruity Pebbles for dinner (I wish that was an exaggeration). And while I’ve reduced or eliminated many of my bad habits, what I’ve realized over the last few years is that the hardest habits to break have nothing to do with sugar or carbs or cravings…they have to do with my emotions. In this episode learn from Missy how you can change your relationship to food forever. While the journey isn’t necessarily easy, it’s a lot simpler than you might think. Want to Hear More Episodes Like This One? » Click here to subscribe and never miss another episode Here’s What You’ll Learn: What ‘intuitive eating‘ is and how to gently & systematically change your relationship with food Understand WHY we make the choices with food that we do How to find a way of eating that works for YOU Why 1% of diets actually succeed and 99% fail The truth about “Clean Eating” (HINT: “Clean Eating” is just another diet) How the Wellness industry is just another guise for the diet industry Why the restriction mindset of dieting is a vicious cycle of judgement and self-defeating behavior How to unravel a lifetime’s worth of negative programming (shame) around “healthy” eating How to listen to your body (On an intuitive level, our bodies know what it likes and doesn’t like) – Hence the term: intuitive eating. The terrifying accountability assignment that Tony Horton gave to Zack which forced him to become more aware of his food choices and how they aligned with his training for American Ninja Warrior How to let go of the “starving children in Africa” program that compels you to “finish your plate” and the true cost of letting food go to ‘waste’ What to do about the “all or nothing mentality” that keeps you on the dieting ferris wheel How to uncover the “blindspots” we all have about our own behavior with food The various ways we use food to change our state or deal with negative emotions The simple ‘awareness’ habit to use when you reach for food Four ways you can change your state in a more connected way The “sinking ship” analogy to breaking down the various areas you have challenges around food & the importance of tackling one challenge at a time On wasting food… Do you want your body to be the garbage can? Or do you want to put the food in the garbage can where it belongs? How Melissa “cured” a client of her Diet Coke addiction in a week and a half The surprising difference between our desire to eat creamy/sweet foods vs. crunchy foods and their connection to our emotions How one television writer lost 100 pounds in a year – not by dieting, but by eating everything she craved (and listening to her body) The double-edged sword of social pressure with coworkers and the unique challenges of the entertainment industry The all-too-common ‘Reward Mindset’ fallacy – Human versus Dog Why we feel like if we’re eating bad food, we’re a bad person The problem with labeling food as “Healthy” or “Unhealthy” A deceptively simple “starting point manifesto” that will instantly change your relationship with food Why you should never eat in front of your computer again The benefits of eating slower and paying attention to how your body feels The first ‘signal’ to look for when eating mindfully that will alert you when to stop eating Useful Resources Mentioned: Melissa Costello’s KarmaChow.com Food Freedom Breakthrough Private FB Group (FREE) Our Generous Sponsors: This episode is made possible for you by Ergodriven, the makers of the Topo Mat, my #1 recommendation for anyone who stands at their workstation. The Topo is super comfortable, an awesome conversation starter, and it’s also scientifically proven to help you move more throughout the day which helps reduce discomfort and also increase your focus and productivity. Click here to learn more and get your Topo Mat. Guest Bio: Melissa Costello is a Transformational Eating Coach, Author, Speaker and Holistic Nutritionist. Her years of work as a private, plant-based chef for celebrity trainer, Tony Horton creator of P90x organically led her to work with her clients on a much deeper level when she recognized the struggles they had with consistent, healthy eating and sustainable weight loss. Her mission is to empower busy professionals to stop the struggle with yo-yo dieting, weight loss and food obsession so they can live a life of freedom without restriction, deprivation or rules. Melissa’s in-depth training in Spiritual Psychology, Clinical Nutrition and holistic coaching along with her own personal struggles provides the foundation for her clients to experience powerful breakthroughs and sustainable, profound transformation. To learn more about Melissa and her coaching, visit www.karmachow.com Melissa Costello’s KarmaChow.com Instagram | Facebook | Twitter Show Credits: This episode was edited by Curtis Fritsch, and the show notes were prepared and published by Elyse Rintelman. The original music in the opening and closing of the show is courtesy of Joe Trapanese (who is quite possibly one of the most talented composers on the face of the planet).

In this episode, I interview Melissa Costello. We chat everything from adrenal fatigue, how dieting can lead to binge eating and worse, her take on veganism, and more. Melissa is a Transformational Eating Coach, Author, Speaker, and Holistic Nutritionist. Her years of work as a private, plant-based chef for celebrity trainer, Tony Horton creator of P90x, organically led her to work with her clients on a much deeper level when she recognized the struggles they had with consistent, healthy eating and sustainable weight loss. Her mission is to empower busy professionals to stop the struggle with yo-yo dieting, weight loss, and food obsession so they can live a life of freedom without restriction, deprivation or rules. Melissa’s in-depth training in Spiritual Psychology, Clinical Nutrition and holistic coaching along with her own personal struggles provides the foundation for her clients to experience powerful breakthroughs and sustainable, profound transformation.  To learn more about Melissa, visit www.karmachow.com. For more specific episode notes, visit www.deeplynourishedforlife.com/23 ___________ If you're ready to transform your health so you can live the life you've always imagined (without pesky symptoms that derail you each day or month) check out the self-led or group Well Woman Reset Program. I created this program to help amazing, purpose-drive women that struggle with their hormones, periods, & fertility balance their bodies naturally so they can finally live the lives they've always imagined without their physical health falling apart. I want you to finally have the energy and confidence you need to live your fullest life, no body & hormone distress included. This program will take you there! You can get started here. If you have questions about the program or working 1:1 with me, email contact@deeplynourishedforlife.com

This episode features the Founder of MELISSACOSTELLO.COM, Melissa Costello. MELISSACOSTELLO.COM is a video marketing & communications company. Here she talks about helping people share their story, her industry, advice for other business leaders, what motivates her, and more.

This episode features the Founder of MELISSACOSTELLO.COM, Melissa Costello. MELISSACOSTELLO.COM is a video marketing & communications company. Here she talks about helping people share their story, her industry, advice for other business leaders, what motivates her, and more.

Ok Broads, get a cup off coffee, grab a big glass of wine or your favorite cigar because this episode is one of a kind. HBICs- Head Bitches in Charge - Queen ShanShan experiences all kinds of emotions in this compelling episode with her BFF, her best friend for life, Heather ‘Damn' Dawn Dody. She is a CEO of Ingenium, an entrepreneur, a leader in the hazardous waste management industry, a loving wife and wonderful mother. How does she do it all and keep a mild head on her shoulders? A women in a male dominated industry, has Heather experienced discrimination or condescending attitudes while she leads a successful company? The Glass Ceiling is cracked from here on out. Laughter ensues immediately as they take a trip down memory lane on how they met and where they started in their humble beginnings. Queen ShanShan tells of an experience she had recently with a woman named Narda and how emotionally attached you can become with your best friends. It's a raw podcast that will keep you engaged and wanting more. You will laugh, you will cry, you will think in this episode. We have our popular ‘The Madonna Minute' segment and the controversial news about Jussie Smollet and the events that lead up to the story that has SHOOK the country to its core. Additionally, Edward mentions Hollywood's Black History moments. It's A Broad Cast Podcast!   Sit back, relax and get your hair flipped by...  A BROAD We have a new sponsor, Advanced Business Solutions. A Certified Tax Preparer and Notary. Seek them out for tax preparation, mobile services, payroll services, accounting services, translations, business filings, and so much more. They can be reached at 310-915-9800 or email them at abtaxsolution@yahoo.com. They are located at 1200 N. La Brea, Inglewood, CA 90302. Tell them Queen ShanShan sent ya, hunteeeeee! Broad Mindful Alert! For the Soul Success Summit Retreat in Santa Barbara click here: https://www.thesoulsuccesssummit.com/ https://app.moonclerk.com/pay/1drcjuqnkau9 and make sure you type Melissa Costello to get a $200 discount. Honorable mention- For Business Coaching and Mentoring, contact Heather Dody -hddody75@hotmail.com. Heather owns and operates a successful hazardous waste management company. From dialing for dollars at inception, to running a fast growing $20M organization, Heather has learned no matter what your business, all businesses experience similar challenges over time. The key is to keep your eye on the ball while simultaneously managing cash flow, operations, and sales strategy. If you are a start-up or a seasoned executive, and would like a fresh perspective on your business, Heather is your girl!   Second Honorable mention- GO PACK GO! ******REMINDER****** Put set your “notification' button on to alert you to new episodes that are live! Instagram- QueenShanShan Twitter @a_broad_prod A Broad Productions Fan Page  www.abroadproductions.com   Sign up for my new BLOG and Newsletter every week for new updates, wig alert, Hot Tea to be spilt and just some fun stuff that will brighten up you day. Thanks again for tuning into and listening to A BROAD!

On today's episode we are joined by Melissa Costello who is a Transformational Eating Coach, Author, Speaker and Holistic Nutritionist.  Her years of work as a private, plant-based chef for celebrity trainer, Tony Horton creator of P90x organically led her to work with her clients on a much deeper level when she recognized the struggles they had with consistent, healthy eating and sustainable weight loss. Her mission is to empower busy professionals to stop the struggle with yo-yo dieting, weight loss and food obsession so they can live a life of freedom without restriction, deprivation or rules.  Melissa’s in-depth training in Spiritual Psychology, Clinical Nutrition and holistic coaching along with her own personal struggles provides the foundation for her clients to experience powerful breakthroughs and sustainable, profound transformation.  To learn more about Melissa and her coaching, visit www.karmachow.com

ABOUT TODAY'S SHOW: Join me in the kitchen for this Vegan Black Bean Yam Chili recipe!  I just finished a 21 day cleanse called, Ultimate Reset, and I want to continue my healthy vegan eating. This recipe comes right from Tony Horton's book called, Bring It. The creator of this recipe is Melissa Costello of KarmaChow.com LINKS MENTIONED Vegan Black Bean Yam Chili Recipe: http://bit.ly/bbychili Ultimate Reset: http://www.innerbodyhealth.com Karma Chow: http://www.karmachow.com WANT MORE? If you would like to listen/view previous episodes of the Power Blast Podcast, please visit this link to subscribe and download episodes! http://www.powerblastpodcast.net My website: http://www.putyourselffirst.com  Connect with me on FACEBOOK: http://www.facebook.com/coachtinsley Watch me on Youtube: http://www.youtube.com/ptinsley Connect on Instagram: @PerryTinsley Let's Tweet on Twitter @PerryTinsley How awesome are you for reading all the way to the bottom like this? You Rock!

In this episode of IMperfectly Healthy, Faith interviews Melissa Costello - the founder of Karma Chow. Melissa is a Transformational Eating Coach, Certified Clinical Nutritionist, Certified Spiritual Psychologist, Plant-Based Chef, Speaker and Author. She is committed to your profound and deep transformation so you can finally break free of your sabotaging behaviors when it comes to food and loving your body. She is here to support you in stepping fully into your greatness, in every area of your life.  In this episode, you are going to hear Melissa and I chat about: her path to finding freedom from sugar addiction, body shame, the diet/binge cycle, chronic health issues, over-exercising, and orthorexia. what your struggle with food is really about. the parallels of healing your health challenges and relationship with food at the same time. how food and body obsession is part of being in survival mode. how control is always lurking under food/body obsession. how to be in full body acceptance and also find a weight that feels good for you. why seeing things as black and white is dangerous. her insights on both ends of the body image spectrum currently in the media. how to find being in flow with food. the importance of self-trust and honesty in healing. the key piece to being healthy on all levels. why failure is BS. when intuitive eating is a good next step. why daily self-care rituals are a must.   Learn more about Melissa at Karma Chow. Follow her on Facebook. Follow her on Instagram. Connect with Faith at www.imperfectlyhealthypodcast.com    Join the IMperfectly Healthy Community FB Group at https://www.facebook.com/groups/IMperfectlyhealthycommunity/ Get my 5 Ways to Overcome Your Food Cravings FREE. Leave a Review of the Show!! Thank you!   Mentioned in the show: Christine Hassler Amber Krzys Robert Holden - Loveability 

Melissa Costello is the founder of Karma Chow and creator of The Vital 30-Day Food Based Cleanse which has become very popular amongst celebrities in Hollywood. In this episode she gives away great tips and advice on how to start living a healthier life NOW, and simple steps to take to get there. Show Notes: FMPodcast.com/episode33

Join nationally recognized multi-media talk show host and award winning producer Patricia Raskin as she interviews Melissa Costello ,Culinary Nutritionist, Wellness Coach, Karma Chow Founder and Celebrity Chef.In her debut cookbook, Karma Chow creator and celebrity chef, Melissa Costello shares an exciting collection of 125+ recipes that will be a welcome addition for anyone already following a vegetarian or vegan lifestyle or for the growing number of people embracing more plant-based meals. With the foreword written by celebrity fitness guru Tony Horton, who not only endorses her recipes but loves them, he credits Melissa's food with giving him the fuel he needs to sleep well, heal his body and generally perform better.

Join nationally recognized multi-media talk show host and award winning producer Patricia Raskin as she interviews Melissa Costello ,Culinary Nutritionist, Wellness Coach, Karma Chow Founder and Celebrity Chef.In her debut cookbook, Karma Chow creator and celebrity chef, Melissa Costello shares an exciting collection of 125+ recipes that will be a welcome addition for anyone already following a vegetarian or vegan lifestyle or for the growing number of people embracing more plant-based meals. With the foreword written by celebrity fitness guru Tony Horton, who not only endorses her recipes but loves them, he credits Melissa's food with giving him the fuel he needs to sleep well, heal his body and generally perform better.

Listen to the Healthy Voyager Radio right here!! Featuring fitness guru of P90X fame, Tony Horton and his private vegan chef as well as owner of Karma Chow, Melissa Costello: Listen to this week's Healthy Voyager Radio by clicking this linkNext week it's out Halloween show full of tricks and treats featuring green goddess Sophie Uliano as well as Food Network award winning vegan chef, Chloe Coscarelli!

Listen to the Healthy Voyager Radio right here!! Featuring vegan NBA Champ, John Salley and animal loving radio show host, Kerri Kasem: Listen to this week's Healthy Voyager Radio by clicking this linkNext week, fitness guru of P90X fame, Tony Horton and his private chef, Melissa Costello!

"I've been tuning into what feels right for me versus what I think I should be doing."Melissa Costello is a transformational eating coach who has spent the last 15 years helping people who struggle with emotional eating (including me, which you can hear all about in my first interview with Melissa), but is now in the middle of what she calls “the messy middle” of a major career transition struggling to define the next stages in her career while managing an identity crisis along the way.The conversation today is centered around the feelings of doubt, confusion, and uncertainty that come with major transitions (imposter syndrome, anyone?). Once you get past the excitement of pursuing a new path, you get thrust into the messy middle of trying to navigate the challenges that come with building a new identity and letting go of the safety & security of the old one. Melissa speaks openly and honestly about refocusing her coaching from emotional eating towards empowering women through Equine partnered therapy. Being a life coach does not make her exempt from the common feelings of imposter syndrome, perfectionism, doubt, and anxiety over whether she's following the right path.In this conversation we discuss the tools, habits, strategies, and most importantly the mindsets we can use on ourselves to make sure we're staying aligned to our values and true to our deeper why's. If you find yourself struggling with a major life or career transition and thinking you're not good enough, or you're going to fail, or [insert 1000 other excuses for not taking a chance], this interview will inspire you to continue forging ahead with the confidence you can succeed…even in the middle of an identity crisis.Want to Hear More Episodes Like This One?» Click here to subscribe and never miss another episode Here's What You'll Learn:How she manages and honors her personal needs and challenges while being a coachThe lessons Melissa has learned from being a coach who is struggling with anxietyWhy it's so important for coaches to show up as relatable.The importance of building and creating communities so that the support system is strong.The challenges in transitioning from one career path to another and how it's tied with your identity.Saying no to job opportunities based on lifestyle needs.Learning how to move towards new opportunities that feel scary but also feel right.How to navigate changing identities within yourself and with others who see you in a different identity.How to tap into your intuition when making decisions.The difference between feeling nervous and feeling anxious.The story of how I got invited to Tony Horton's workout for the first time.The 'woo-woo' factor: What is it? How do we explain it?Melissa's deeper why and how it is the thread that ties together all her different passions.KEY TAKEAWAY: Your deeper why is your compass to guide you on the right path.Useful Resources Mentioned:Internal Family SystemsGestalt therapyEp98: P90X Creator Tony Horton on Covid-19, Staying Healthy During Quarantine, Boosting Immunity, & MoreEp06: Defining Your Purpose and Living Large | with Tony HortonContinue to Listen & LearnEp105: Ramit Sethi on Forging The Path Towards Your Own ‘Rich Life'Ep55: How Tiny Changes Can Create Remarkable Results | with James ClearEp132: How to Pursue Fulfilling Work and Find Your ‘Calling' | with Dr. Tal Ben-ShaharTired of Holding it Together All the Time? Here are Five Basic Needs to Get You Back On TrackEp161: Managing Limiting Beliefs, Imposter Syndrome, and all the “Chatter” In Our Heads | with Ethan KrossEp35: FOCUS: The Superpower of the 21st Century | with Cal NewportEp04: The Zen-like Art of 'Getting Things Done' | with David AllenEp144: Redefining What It Means to Be “Productive” (and Aligning Your Values With Your Time) | with Tamara TorresEp101: How to Transition From 'Technician' to 'Entrepreneur' | Community Q&A with Misha TenenbaumEp143: Mastering the “Chess Mindset” to Achieve Any Difficult Goal (and Get Really Good at Failing Along the Way) | with Misha TenenbaumEp106: On the Vital Importance of "Being Nice" | with Jesse Averna, ACEGuest Bio: Melissa Costello Melissa Costello has spent the last 15 years For the last 15 years empowering and coaching humans across the globe to end the on-going battle with yo-yo dieting and body shame, so they can reclaim their power and come back home to themselves.Melissa's own personal struggles with her body image along with her in-depth training in Spiritual Psychology, Clinical Nutrition and holistic coaching provides the foundation for her clients to experience powerful breakthroughs and sustainable, profound transformation.Show Credits:This episode was edited by Curtis Fritsch, and the show notes were prepared by Debby Germino and published by Glen McNiel.The original music in the opening and closing of the show is courtesy of Joe Trapanese (who is quite possibly one of the most talented composers on the face of the planet).