Coaches on a Mission

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad 2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive 3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

In this episode of Coaches on a Mission, host Dallas Travers reflects on the importance of making aligned choices in business, shares three key reasons behind the podcast's conclusion, and offers invaluable insights for values-driven coaches. She also highlights the next steps for listeners to continue benefiting from the rich content and resources available through the podcast's archives and the Hive community. Key Topics & Timestamps:[00:08] Introduction and welcome[01:02] Dallas introduces the episode's theme and explains the decision to end the podcast[02:06] Overview of the Pod Squad and its benefits[[03:07] Reason 1: The importance of a coaching container vs. free content[05:19] Reason 2: Redirecting energy towards marketing the show[08:21] The three-step process for goal-oriented action in your business[10:37] Invite to join the Invitation Olympics inside the Hive[11:39] Reason 3: Honoring the goal of accessibility and the podcast's achievements[12:37] Invitation to reflect on and celebrate your own business accomplishments[13:35] Thank you messages to the production team and Hive members[14:33] Closing remarks and ways to stay connected with Dallas Key Takeaways: 1. The Necessity of a Coaching Container: Free content, while valuable, cannot replace the need for a structured coaching environment that provides personalized guidance, accountability, and a supportive community. 2. Prioritizing Marketing Efforts: It's essential to balance production with promotion. Redirecting energy towards marketing can amplify reach and impact, helping to achieve long-term goals. 3. Goal-Oriented Actions: Consistently taking direct actions aligned with your immediate business goals is crucial. Use a three-step process to ensure your efforts are effectively driving you towards your objectives. 4. Celebrate Achievements: Acknowledge and honor your accomplishments. Reflecting on past successes can build a strong foundation for future growth. 5. Continued Learning and Support: Even though new episodes are ending, the wealth of existing episodes, resources, and the supportive community within the Hive offer ongoing opportunities for growth and connection. Join the Pod Squad for more resources: dallastravers.com/squad CONNECT WITH ME: INSTAGRAM: @dallastravers JOIN THE HIVE: dallastravers.com/hive

Today we're going to talk today about a simple, first step to scaling which is small group coaching. My guest is Brynn Barale who empowers breast cancer survivors to lose weight without dieting so they can live a kick ass life after cancer. Last year, Brynn launched her first power group, which is the way we describe small groups inside The Hive. While Brynn loved working with her small group, she realized that she needs a retention plan to enroll her members into the next offer - whether that offer is to continue in the group or move into a different container. So, Brynn and I got to work designing the shape of her group coaching container and outlining a plan to invite current clients, power group members and even former clients into it. This was one of those coaching conversations where the client leaves feeling so enlivened and clear about their vision that they're moved to tears. I love coaching sessions like this because they show us when we're all aligned. Let me highlight the steps Brynn and I took to turn her dream of a group coaching program into a clear vision she can act on. Step One: Understand what your clients need. Step Two: Build your program around your client's feedback understanding what your own boundaries might be. Step Three: Remember that less is more. People join a community to experience belonging more than anything else. Step Four: Invite folks into your program. This can be a full blown launch, or it could be as simple as personally inviting a handful of current or former clients to get the ball rolling. Okay, now that you've heard the high level overview, let's get into the nitty gritty of designing a smart, simple and aligned retention program to serve your clients long term. Key Takeaways Community and Flexibility Matter Client-Centric Approach Holistic and Nurturing Support Anticipate and Prepare for What Comes Next Simplicity and Community Matter Timestamps & Key Topics[04:14] Brynn discusses what she wants coaching around[06:03] Dallas shares strategies for preparing clients for the “what's next” conversation[07:18] Discussion on renewing the program without additional content creation[09:34] Importance of community and support using a survey to understand clients' needs for next phase of the program[11:35] Brainstorming the shape of the follow-up program[13:53] Discussion on the importance of community building and self-nurturing experiences[15:07] Emotional moment as Brynn envisions the ideal program for her clients[16:00] Exploring online gathering spaces and communication platforms for the group[17:55] Aligning program design with survey feedback[20:00] Discussing the potential for in-person retreats[21:14] Inviting previous power group members to join the new program[23:49] Crafting a survey and reaching out to previous clients[26:15] Naming the new program and setting membership terms[31:21] Wrapping up and final thoughts CONNECT WITH BRYNN: INSTAGRAM: @yourkickasslifeaftercancer WEBSITE: www.CoachBrynnB.com CONNECT WITH ME: INSTAGRAM: @dallastravers

Decluttering Coach, Kate Evans is ready to launch her first course with a webinar. But she's feeling foggy about how to structure a webinar that delivers value and also sells. Dallas Travers steps in to share her Foolproof Webinar Formula and the two coaches outline a complete webinar in no time flat.  Key Takeaways Webinar Strategy is Crucial for Sales: A well-structured webinar needs to go beyond mere presentation; it must strategically lead to a sale by directly addressing the audience's needs and linking content to the service being sold. Understanding Emotional Barriers: In decluttering, as in many personal transformation processes, emotional barriers play a significant role. Addressing these effectively in a webinar can enhance engagement and the perceived value of the service. The Power of a Structured Yet Flexible Approach: While structure is necessary to ensure all essential points are covered, flexibility within that structure can make the presentation more relatable and engaging, allowing the presenter's personality to shine through. Effectiveness of Client Stories in a Webinar: Using client stories throughout the webinar topics can help people relate to the topics. In addition, sharing a success story can illustrate the effective application of the webinar subject and will plant the seed for the offer. Professional Guidance Is Invaluable: Working with a coach can provide the structure and support needed to learn the process you are teaching but also expand upon and teach the client to maintain those efforts long term. It's about learning systems the client can use and sustain over time. Timestamps & Key Topics[02:35] Kate shares the challenge of creating her first webinar[02:56] The importance of a strategic approach to webinars[06:08] The importance of creating a script for your webinar[07:29] Identify the desired outcome and reverse engineer the webinar based on this outcome[12:00] Dallas explains the Foolproof Webinar Formula[14:13] Dallas and Kate determine if the 3 lessons chosen are finite enough or can be broken down further[16:01] Kate describes how she would coach around the topics in her webinar[18:40] Dallas explains the 5 S's of the Foolproof Webinar Formula and helps Kate use them[24:53] A common mistake that happens in webinars and how to avoid it[26:50] Creating anticipation in the webinar for the offer[30:35] Kate describes how she would coach around the process for topic 2[33:24] How sharing a success story can illustrate the effective application of a webinar subject [35:39] The importance of narrating the before, during and the after during personal client stories[39:19] Third step in a webinar should lead into the offer[45:47] Kate and Dallas discuss the next steps CONNECT WITH KATE: INSTAGRAM: @soulfulspace.coaching FACEBOOK: @soulfulspace.coaching WEBSITE: www.soulfulspacecoaching.com CONNECT WITH ME: INSTAGRAM: @dallastravers

Today's episode tackles an important question. Can you really, actually, truly build a business you really love? Building a business requires hard work and anybody saying otherwise is not giving you the full picture. Our guest Tara Rhodes came into today's episode wondering what happens when you realize that the business you're building isn't the business you want anymore. Tara is committed to helping quiet rebels who feel stuck in the middle be willing to look at their stuff so they can figure out who they want to be in the world. And over the last year and a bit, Tara has realized that a traditional coaching model isn't the model for her anymore. So, the two of us had to rethink what it means to build a business you really love. And here's the cool part…in the beginning, Tara really did not think that she could create a business model that lights her up while still being profitable. But when we tapped into the experience she wants to have inside her business and designed a model from that place, she began to really believe that it is possible to build a business she loves. We started by simply asking the question “what is it you truly love?” And that opened the doors to a whole new vision for Tara and her business. The end result? No more coaching. Instead, Tara plans to launch a podcast to build a subscription community that feels a lot like summer camp. You'll understand why as you listen in. Key Takeaways Follow Your Passion: Lean into what you love. Innovative Revenue Models: Exploring new revenue streams, such as a subscriber-based podcast, can provide financial sustainability while aligning with personal values and passions. Lean Into What You Love: Embrace your passion and let it guide your business decisions. Explore Creative Revenue Models: Monetize your passion through diverse revenue streams such as advertising, subscriber levels, and mini-trainings, ensuring alignment with your values. Listen and Adapt: Stay attuned to your audience's needs and be ready to pivot based on feedback. Recognize the signs and feelings that indicate it's time for the next phase. Timestamps & Key Topics[02:34] Tara shares her vision about her business[03:50] Tara talks about her Aha moments[05:42] Discussion on transition challenges to a community-based business model[07:25] Tara outlines her vision for the future[09:44] Discussion on providing equity and accessibility in her business[10:32] Tara describes her ideal community members[13:45] Dallas pitches the idea of a podcast to Tara [16:37] Exploring New Revenue Models[19:37] Discussion on monetization strategies for the podcast[22:15] Setting Realistic Expectations[23:10] Discussion on Tara's next steps[25:05] Dallas and Tara discuss her potential revenue with the podcast[29:03] Tara reflects on her business goals[30:25] How to identify when it's time to expand or pivot in your business CONNECT WITH TARA: INSTAGRAM: @coachtararhodes LINKEDIN: @tararhodes WEBSITE: www.tararhodes.ca CONNECT WITH ME: INSTAGRAM: @dallastravers

So, this episode addresses the quiet fear a lot of newer coaches (or let's be honest… veteran coaches like me) sometimes feel when we enroll a new client or roll out a new offer. What's that fear? What if I won't be able to deliver? What if I can't actually help this client the way they want me to? That was the fear holding today's guest back from actively selling. Betsy Seybolt is a coach who believes that mindset is everything and she works to help you find time for yourself and stop your negative thinking. And even though she's a pro at helping others overcome negative thinking, she had some of her own worries to work through during our conversation. You see, though Betsy has a ton of life experience, her coaching business is pretty new and she hasn't worked with paying clients yet. So a part of Betsy worried that she would not be able to serve her clients fully once they hired her. And it's really difficult to sell coaching if you don't quite believe in it. But Betsy has so much evidence in her life to prove that she is capable of holding a coaching container that can indeed deliver. She just needed a new perspective, which is exactly what we worked toward during our conversation. I want to tell that you that about two weeks after we recorded, our friend Betsy signed a client. So something definitely shifted from our conversation. And I hope you experience a shift as well. If you ever worry you don't have what it takes, this episode is for you. Key Takeaways Reframe Doubt as Inexperience Use Narration to Build Trust Set Clear Expectations Gamify Sales and Set Micro Goals Center the Client to Love Selling Timestamps & Key Topics[03:19] Betsy shares her discomfort with selling[03:58] Discussion on the difference between marketing and selling[05:07] Betsy expresses her fear of not getting sales right and delivering value[06:46] Dallas reframes "doubt" to "inexperience" to alleviate self-judgment[07:37] Discussion on Betsy's tactical concerns with selling[09:45] Dallas helps Betsy create a template for managing capacity and delivering value[12:06] The power of narration in client and sales conversations[15:28] How to handle objections with narration and curiosity[17:42] Discussion on how to sustain momentum in booking sales calls[20:01] An approach to transparency and setting expectations with potential clients[21:59] Setting micro goals to cultivate sales skills[24:08] Betsy and Dallas discuss the skill of maintaining consistency in sales calls[25:01] Betsy shares a strategy she uses to talk about her coaching[25:42] Advice on making practice sales calls realistic[28:03] How to find joy in the sales process[29:04] The importance of centering the client during the sales process[31:04] Distinction between politeness and kindness during the sales process[32:50] Advice on working outside your comfort zone CONNECT WITH BETSY: INSTAGRAM: @coachbetsyseybolt WEBSITE: BetsySeybolt.com CONNECT WITH ME: INSTAGRAM: @dallastravers

Have you ever just needed to take a break from your business? Whether it's health issues, a big move to another city, furthering your education or just family stuff, sometimes, life might require you to put your coaching business on the back burner. My guest today is Briana Wyatt who guides ambitious professionals to live more bravely, EMBOLDENED by self-trust, self-love and sacred power. Briana has been going through some major life shifts that require her to step back from her business. And though she knows a sabbatical is in order, she's worried about feeling like she has to start again from scratch when she is ready to return to her business. So, the two of us talked through a process she can use to take a break while ensuring her business still has a pulse. Here's the process we went through together: Understand the two seasons every business flows between Paint a clear picture of what a sabbatical looks + feels like Identify any obstacles that might prevent that picture from becoming reality Clarify success metrics to manage the obstacles Outline small and measurable actions to balance time off with time connected to the business Key Takeaways Normalize Sabbaticals in Entrepreneurship: It's essential to understand that periods of containment and rest are natural and necessary for long-term growth and sustainability, but it doesn't mean losing progress Creation Without Pressure: Embrace the process of creating and working on projects for the sake of personal fulfillment and growth, rather than immediate business results Maintain Agency and Flexibility: Set small, attainable goals that align with your values and provide a sense of daily or weekly achievement without overwhelming pressure Define Personal Success Metrics: Establish clear, personalized metrics to measure success during a sabbatical Maintain Community and Connection: Engage in activities that foster community and connection without the intent of client attraction Timestamps & Key Topics[02:45] Briana shares what she wants to coaching around[05:37] Dallas explains the seasons of expansion and containment in a business[07:18] Dallas shares a personal story about the necessity of containment in business[08:30] Briana reflects on her entrepreneurial journey and the balance between personal life and business[11:42] Briana shares what a sabbatical to her looks and feels like[14:15] Briana shares internal obstacles she encounters during a sabbatical[19:13] Using success metrics to manage obstacles during a sabbatical[19:45] Discussion on the importance of feeling worthy without client attachment[24:40] Identifying personal creative expression and setting associated success metrics [28:36] Measuring self-expression and maintaining visibility as an entrepreneur[31:20] Discussing practical actions to keep the business alive during the sabbatical[36:50] Exploring the idea of creating community without business pressures[38:05] Dallas summarizes the plan for Briana's sabbatical CONNECT WITH BRIANA: INSTAGRAM: @brianawyatt WEBSITE: www.brianawyatt.com CONNECT WITH ME: INSTAGRAM: @dallastravers

So part of building a business you're proud of is giving yourself permission to take an authentic stance about your work and the path your dream clients walk down. Sometimes taking a firm stance feels easy and inspiring. Other times… it's tricky. What is it I really want to say? Will people even get it? And if they do, will they get it enough to want to hire me? Those were the questions my guest, Angela Beeching, brought to the conversation today. Angela helps musicians get more of their best work out into the world so they can become the artists they are meant to be. She's worked as a coach for many years and over that time, her confidence, her methodology, and her motivation has evolved. But Angela's marketing message hasn't completely kept up with that evolution. So we put our heads together today to help Angela lean into her stance and identify the message underneath Angela's message. If you'd like to bring a little more bravery to your marketing, this episode is for you. Key Takeaways Align Your Marketing with Your Core Truth Narrate Your Journey Use the Awareness Ladder Use the Fourth Wall Technique Practice Truthful Conversations Timestamps & Key Topics[02:29] Angela shares her experience as a Hive member and the benefits of community calls[03:36] Dallas and Angela discuss the goals for today's coaching session[04:57] The disconnect in Angela's marketing and her desire to align it with her deeper purpose[06:57] Angela explains the spiritual aspect of her work with musicians and the challenges she faces[08:45] Dallas reflects on Angela's need to lean into her core message in her marketing[09:40] Identifying the gap in Angela's marketing and her struggle to fully express her truth[12:38] Practical ways for Angela to practice integrating her truth into her marketing[15:20] Angela shares an example highlighting her coaching philosophy[16:53] The challenge of distilling complex truths into a marketing message[19:27] Dallas explains the awareness ladder and its relevance to Angela's ideal client[22:22] The balance between concrete goals and deeper truths in marketing[24:22] The long journey of client readiness and the role of truthful messaging[25:25] Using the fourth wall technique to bridge practical advice and deeper truths[29:48] Dallas's suggestions for catchphrases and a truth audit for Angela's content[33:54] Attracting clients who are hiding from their work and addressing their readiness[35:18] Practicing truthful conversations with potential clients[37"03] Truthfulness audit and next steps for Angela CONNECT WITH ANGELA:WEBSITE: angelabeeching.comFACEBOOK: facebook.com/angela.beeching CONNECT WITH ME:INSTAGRAM: @dallastravers

We are currently enrolling for our spring cohort inside The Hive so I wanted to take you behind the scenes a bit, which is why I'm sharing a conversation between two coaches who are OG Hivers named Brian and Michelle. Their journeys have been so very different, yet equally fulfilling and I think they paint an accurate picture of what it's like inside The Hive. Let me introduce them again… Brian Patacca helps actors get what they want without suffering and Michelle Pollack works with high achieving women to own what they bring to the table and live & lead on their terms. As you listen, if you feel inspired to take the leap and join us this spring inside The Hive, we've got a seat with your name on it. The next step is to visit Dallastravers.com/Hive to apply and schedule a 1:1 call with me. Key Takeaways Client Surge to Success: How Dallas' "Client Surge" program created a dramatic shift in coaches' businesses. Power of Authentic Branding: Understanding and integrating one's personal brand authentically is crucial to attract the right clients and facilitate genuine connections. Community and Coaching: The Hive's community aspect is a critical component of success, providing not just strategies and systems, but also peer support and shared learning. Data-Driven Decision Making: Adopting a metrics-focused approach can clarify business strategies and enhanced their effectiveness. Resilience and Readiness: The misconceptions about being 'ready' and advocating for taking action despite uncertainties, learning from failures, and adjusting strategies as needed. Timestamps & Key Topics[02:30] Michelle shares key milestones/breakthroughs in her business since working with Dallas [05:50] Brian shares key milestones/breakthroughs in his business since working with Dallas [9:45] Michelle and Brian talk about the coaching style and effectiveness of Dallas [18:25] Michelle and Brian emphasize the supportive community within The Hive [15:14] Brian and Michelle discuss what makes Dallas different from other coaches [18:16] Michelle and Brian discuss the benefits of the supportive community within The Hive [21:20] Michelle shares the realization of needing to be both a coach and a CEO [23:57] Brian and Michelle discuss surprising aspects of Dallas [26:55] Brian and Michelle discuss another benefit of The Hive is learning to use data to determine your success [30:20] Michelle shares the one tool, strategy or mindset that helped her coaching business [31:42] Brian shares the one tool, strategy or mindset that helped his coaching business [32:55] Insights into launching products and learning from the process [37:57] Brian shares one piece of sound advice he learned from The Hive [40:02] Michelle shares her one piece of sound advice she learned from The Hive CONNECT WITH MICHELLE:INSTAGRAM: https://www.instagram.com/michelleepollack/ CONNECT WITH BRIAN: INSTAGRAM: https://www.instagram.com/briansaysthat/ CONNECT WITH ME:INSTAGRAM: @dallastravers APPLY FOR THE HIVE: Dallastravers.com/Hive

Before I introduce today's episode, I've got an invitation for you. I'm hosting a special workshop that you simply must attend. It's called The Profitable Coach Roadmap and it's one part training session, one part roundtable discussion. In fact, one of the guest speakers is Liz Thogerson, who's actually my guest on this very episode. Liz went from earning $17K to $150K in about a year and half and she's going to take you behind the scenes of exactly how she made that happen. She'll be joined by two other Hive members who've got similar stories and tools to share with you, so I hope you'll join us at the Profitable Coach Roadmap. I'll also break down the step-by-step, 12 month journey you can take to move from floundering coach to thriving CEO. Yes, there's even a snazzy worksheet for you to devour. Plus, if you've been thinking about The Hive, this will give you the perfect behind the scenes look at what that program is truly like. You can grab your free spot to join us on Tuesday at dallastravers.com/roadmap. Key Takeaways Understanding Target Audience Psychology Strategic Development of Low-Cost Offers Effective Marketing Strategies Provide Tangible Wins Strategic Messaging Timestamps & Key Topics[03:55] Liz shares her remarkable revenue growth since implementing the Ripple Effect system[05:23] Liz shares her goal of creating more top-of-funnel offers and her objectives[06:49] Why paid programs are more effective at building an email list than free lead magnets[10:47] Identifying Liz's core programs and defining the outcomes for clients[14:00] Difference between belief-oriented approach and action-oriented approach to prepare clients for success[14:40] Liz and Dallas define an action-oriented approach to prepare her clients for success[16:00] Brainstorming potential mini-course topics[21:15] Dallas recommends a key strategy for client success[22:05] Developing a marketing strategy to promote the mini-courses[23:55] Strategies to ensure a seamless transition from mini-courses to upselling to higher-tier programs[32:50] Refining checkout process as well as follow up emails and nurture strategies for those who decline the upsell[38:10] The benefits of segmenting your audience in your email system[45:55] Liz and Dallas define action steps and a timeline CONNECT WITH LIZ:INSTAGRAM: @rise.styling WEBSITE: www.risestyling.com Want to see the courses Liz created? She put this conversation into action and her mini courses are ready for the world. Makeup Shake Up Buy a Better Bra CONNECT WITH ME:INSTAGRAM: @dallastravers

My guest today is Matt Winters who recently changed his niche away from helping gay men go from feeling stuck and lonely to having the authentic connections they want in all areas of life. Now, Matt plans to leverage a career full of experience toI help leaders relate to people as humans instead of as simply resources. Matt came to the conversation feeling conflicted and murky. Was he taking the easy road and neglecting truly meaningful work? What does it say about him if abandons a community of people he cares about? And is he even sure that his new niche is a viable one? So many questions muddied the waters that caused Matt to just feel stuck. The two of us started by just questioning the idea that if you are indeed values driven, every aspect of your work must be filled to the brim with purpose. From there, we just explored Matt's new niche and addressed each fear he had around it. Then, we wrapped things up by identifying three clear steps Matt can take to complete some marketing research and start bringing in new clients. Matt showed up with so much authenticity and care throughout the episode. You'll hear it right away. And as coaches, there's nothing better than working with an open hearted, truly coachable client, which was 100% Matt. By the end of our conversation, I think we both felt grounded and clear about how purpose and meaning show up everywhere when you are a person who cares about purpose and meaning. Key Takeaways: Alignment over Palatability Refine Your Deep Niche Target Ready Clients Embrace Fluidity Practice Self-Compassion Key Topics & Timestamps [03:00] Matt shares his desire for clarity in his niche transition[03:57] Matt discusses his guilt and feelings surrounding the niche change[04:41] Dallas clarifies the root of Matt's challenges and offers a perspective shift[06:03] Dallas shares a story about aligning purpose with work[08:15] Matt reflects on his past experiences and expectations of purposeful work[11:00] Distinction between narrow and deep niches[12:52] Matt explores the need for refining his deep niche.[14:48] Dallas and Matt discuss communicating authentically without worrying about palatability[16:00] Explanation of awareness ladder and the readiness of potential clients[19:22] Importance of targeting the right audience for referral marketing[20:17] Dallas and Matt summarize the ideal client profile and how to identify potential clients[23:33] Dallas highlights the value of engaging with individuals who may not be ready clients, as they provide valuable insights for refining Matt's message[25:02] Dallas and Matt discuss a “Getting Started Action Plan” around market research[25:48] Dallas proposes integrating market research into Matt's existing Client Surge process[28:17] Dallas shares a personal story illustrating the power of mindset in navigating challenges[30:25] Matt shares how he would relate to his work, progress and the building of his business if he could choose the way[34:57] Dallas summarizes the next steps for Matt Connect with Matt:WEBSITE: www.mattwinterscoaching.comLINKEDIN: linkedin.com/in/mattwinters1 Connect with Me:INSTAGRAM: @dallastravers

My guest today is Angela Tan, who is like a systems fairy godmother. Angela believes that the fastest yet most sustainable way to make it easy for your people to discover you, pay you, and rave about you is by automating your marketing, sales, and client management process. Dreamy, right? That's why Angela is passionate about educating online business owners on easy-to-implement automated marketing, sales, and client management workflows, so you can run a sustainable and hands-off business. But Angela understands that many of us waste way too much time and money on apps that we simply don't need. Well, that pattern stops today thanks to Angela's four step process to help you make informed choices about what tools your business actually needs and which ones work best for your brain. I wasn't joking when I said that this episode might save you money and a ton of time. Timestamps & Key Topics[02:32] Angela identifies the harmful practice of blindly following others' software recommendations or dropping big money on a fancy tech stack[05:41] Financial implications and challenges of switching software[07:10] Angela recommends finding software tailored to individual business needs[08:00] Importance of treating software choices as thoughtfully as hiring employees[11:42] Importance of doing quarterly software audits[14:33] Take advantage of free software trials[18:27] Consistently explore software features to optimize business processes[25:23] Avoid premature investment in courses or setups for new software[28:23] What's possible when following the 4 step process for your tech stack[29:37] Importance of self-trust in making software decisions[30:00] The deeper significance of cultivating self-trust as a business owner[30:30] Importance of embracing uniqueness and developing a systems mindset Key Takeaways: Regular Audits: Conduct quarterly audits of your software stack to ensure efficiency and avoid unnecessary expenses. Individualized Approach: Avoid blindly following others' software recommendations and prioritize finding tools that meet your unique business needs. Free Software Trials: Take advantage of free trials to explore their features and their compatibility with your other software. Explore Software Features: Invest time in exploring existing software tools to maximize their potential. Delay Investment: Hold off on investing in courses or setups for new software until you've thoroughly assessed its suitability for your business. Empowerment Through Systems: Cultivate a systems mindset and trust in your ability to make informed software decisions, empowering your coaching business for sustainable growth. Connect with Angela:INSTAGRAM: @thesystemsrxWEBSITE: www.thesystemsrx.com Connect with meINSTAGRAM: @dallastravers

Today we're going to talk about scholarships. Let's draw a clear distinction between discounts and scholarships. A while back, inside the Hive, we had a member share that someone requested a scholarship into her program. After a little negotiation back and forth, this coach said yes to the client's scholarship request. But when we really looked at the circumstance, this client didn't earn a scholarship, they just got a discount, which is not equitable or sustainable. There's nothing wrong with offering discounts, but don't confuse them with scholarships. A scholarship is something that is awarded on the basis of merit, achievement or other qualification. Scholarships require structure, clear criteria, intention and an equitable process to evaluate the winners. We need be thoughtful about when, why and to whom we decide to grant scholarships. So that sets the stage for today's episode. Dani Abernathy is back and this time, she's ready to begin the process of rolling out an equitable, sustainable scholarship program. Now, I am not a DEIB coach, but I have given a lot of thought to the idea of scholarships and you'll hear me ask Dani some essential Getting Started questions to help her begin to evaluate the shape of her scholarship program. So, if you have ever made the common mistake of slapping a discount on your offer and calling it a scholarship or maybe you want to develop an aligned scholarship program in your own business, then this episode is for you. Key Takeaways Alignment with Mission Equity over Fairness Clear Expectations and Support Clarity in Selection Financial Aid Approach Focus on Impact Timestamps & Key Topics [03:10] Introduction and setting the stage [05:33] Intention behind a scholarship program [06:55] The goal of the scholarship program and its alignment with the company's mission [08:12] Differentiating between fairness and equity in scholarship programs [11:00] Establishing criteria for the scholarship program [12:13] Addressing financial criteria and the complexities of assessing financial need [16:26] Considering the time commitment and support needed for scholarship recipients to succeed [18:38] Setting expectations for scholarship recipients [21:14] Finalizing criteria for scholarship recipients and ensuring ongoing support and communication [22:57] Establishing criteria for the company in regards to the scholarship program [26:25] Dallas outlines three key questions for Dani to contemplate regarding the program's structure/qualifications [28:10] Start the scholarship program with clear criteria and gradually refine it [30:35] Framing the program as a financial aid program rather than a scholarship program [31:30] How to determine the operating costs of the program and using a tiered approach for scholarship recipients [35:35] Starting the scholarship program with a clear goal and a manageable number of recipients [37:53] Importance of focusing on deep impact vs quantity [38:55] Dani discusses her next steps Connect with Dani:INSTAGRAM: @daniabernathyauthor WEBSITE: daniabernathy.com PINTEREST: @daniabernathycoach Connect with meINSTAGRAM: @dallastravers

We are wrapping up our special list building series today. And I know I've been talking a lot about how list building provides every coach and course creator with more options. But it's also the thing that helps you move beyond relying on referrals to bring in private clients. Which is why today, we're going to craft a list building strategy with private client attraction in mind. My guest, Michelle Cox, teaches people the learnable skills to embrace their secret dream of writing a book so that they can go from feeling like an imposter with a silly book idea to being an author who did the hard work and wrote a damn good book. Michelle has a very clear vision about where she wants to take her business. That vision looks like:➡️8-10 private clients➡️1-2 VIP Days each month➡️1 small group and maybe a membership down the road. This vision is totally possible for Michelle and for you. But only if you make list building your top priority. Why? Because 1-3% of your list will end up becoming customers. So, if you can't find customers, it's probably a sign that list building has fallen to the wayside. Today, Michelle and I craft a simple plan of (boring) habits she can repeat, every week, in order to become more visible and build her list. None of it is complicated or fancy, but it is essential because if Michelle wants to work with 16 clients, she needs a list of 1600 subscribers. So, as you listen along, think about your client-getting goal. If your list building efforts don't match that number, then this episode is for you. Timestamps[02:40] Michelle shares her experience with the coaching content[03:28] Michelle discusses growing her coaching business and the challenges she faces[04:43] Dallas helps Michelle envision her ideal business model for scaling[07:13] Dallas explains the difference between outcomes and offers[07:55] Michelle discusses the obstacles she has faced that lead to a lack of sustainability[09:44] Dallas identifies the challenges Michelle faces with list building[12:38] A repeatable plan for Michelle to build her list and nurture her audience effectively[14:45] Strategy to create engaging content on Instagram using reels and client success stories[21:07] The importance of consistent email marketing and a strategy to engage the audience[23:55] How podcast pitching can attract an ideal client[28:45] Summary of plan to build Michelle's list through social media and podcast pitching[29:30] A process to move subscribers from your mailing list to discovery sessions[31:45] Using direct messages (DMs) to engage potential clients and how to incorporate into a marketing strategy[34:42] Making building your mailing list the top priority for scaling a business[39:05] Michelle summarizes her action steps Key Takeaways: Clarity Leads to Growth Focus on Strategy Over Tactics Engage Your Audience Consistency is Key Focus on List Building Play the Long Game CONNECT WITH MICHELLE:INSTAGRAM: @michellemeltoncox_bookcoachWEBSITE: www.bookcoachingworks.comCONNECT WITH ME:INSTAGRAM: @dallastraversbizmentor

So this is the 4th episode in our special Greatest Hits List Building series. This week and next, we're going to focus on strategy, so buckle up my friend. My guest is Amy Goldmacher. Amy helps aspiring nonfiction authors go from book idea, to proposal, to draft to getting to a publishable book. Her clients are often experts who just need help taking all of their expertise and putting it into a book. Amy has a super fun lead magnet. It's a bookmark that walks would-be writers through 4-ways to nail down the title of their book. What's been missing for Amy is a concrete and repeatable strategy to actually get her lead magnet out in the world. Not only to build her list, but test the effectiveness of her lead magnet marketing, opt-in page conversion, and how well the lead magnet leads to paying clients. So, Amy and I walk through 4 simple and repeatable ways she can start promoting her lead magnet and get more aspiring authors on her list. Get ready to take some notes because I know you can try out at least one of the strategies we discuss in this episode. Key Takeaways Data-Driven Optimization: Tracking key data points is essential for evaluating lead magnet effectiveness Contextual Clarity: Provide clear context and value proposition on lead magnet landing pages Consistent List-Building Habits: Implement a repeatable lead magnet promotion plan monthly Authentic Direct Messaging: Be transparent and concise when reaching out to followers and focus on providing value rather than pushing for a sale Four-Week Promotion Plan: Implement a structured approach to promote your lead magnet Segmentation for Effective Communication: Tag subscribers appropriately to segment your email list for future promotions Timestamps & Key Topics [01:50] Introduction and setting the agenda [03:30] Tracking data points for lead magnet effectiveness [06:06] Amy describes her audience and services [06:48] Overview of Amy's lead magnet concept/span> [11:05] Review of Amy's landing page [16:23] Exploration of Amy's current lead magnet marketing efforts [19:29] Four-step monthly list-building plan [20:40] Leveraging social media platforms for lead magnet promotion [21:44] Using direct messaging for sharing lead magnets [25:42] Dallas outlines a four-week lead magnet promotion plan [27:40] Segmenting your email list for different audiences [30:40] Reviewing Amy's action items [31:32] Dallas and Amy discuss accountability for implementing the strategy and measuring success List building is a major priority for the majority of Hive members this year, so we're focusing on building easy habits to build your list without feeling overwhelmed. We'd love to welcome up to six new members into The Hive this month and we've got a spot with your name on it. You can apply for The HIVE at dallastravers.com/apply CONNECT WITH AMY: INSTAGRAM: @solidgoldmacher WEBSITE: amygoldmacher.com FACEBOOK: facebook.com/amy.goldmacher CONNECT WITH ME: INSTAGRAM: @dallastravers

Welcome to the 3rd of our 5 episode series dedicated to helping you build your list. List building is crucial for a whole host of reasons. But for me, #1 is the fact that it's your big mailing list that gives you options: Options to: Scale when you feel like it Or run a flash sale for a quick cash infusion Or host retreats It also makes lead magnet swaps easier and it just makes you feel like you're doing this coaching thing. I've hand picked some of my favorite episodes dedicated to list building and lead magnets to help make your list building life easier. My guest today is Aissa Thalia. She came into the episode knowing that she needs to update her lead magnet to match her target audience. Aissa is a happiness expert who helps actors that haven't booked work in a while feel great, happy and confident regardless of their booking status. And she didn't want just any lead magnet. She wanted something that stands out and feels like, what I call, experiential marketing. That's the kind of marketing that gives folks a true and accurate taste of what it's like to work with you. So, some sort of pdf download wasn't going to cut it. After some brainstorming and troubleshooting, Aissa and I came up with a fantastic lead magnet idea that checks all the boxes ✅ It has a clear promise✅ It's easy to implement✅It's unique to Aissa✅And… it relies on experiential marketing I'm not going to tell you what it is… you'll have to listen in to find out. Before you dive in, be sure to have a notebook handy because you'll want to take yourself through the same process Aissa and I follow so you can check all the boxes on your lead magnet too. Timestamps & Key Topics[03:21] Using Niche marketing to enhance audience engagement[07:21] Aissa's goal for a lead magnet[08:30] Defining the offer and the promise[11:50] Core beliefs Aissa's clients need to adopt for successful coaching[18:20] Using affirmations and guided meditations[21:40] Exploring strategies to help actors detach from others' opinions[27:22] Using a seven-day meditation ritual for the lead magnet[29:45] Brainstorming ideas for the lead magnet's components and delivery[38:53] A title for the lead magnet[44:25] Defining action steps for the lead magnet[49:56] Dallas discussed current client surge vs creating the lead magnet Key Takeaways Using Niche marketing to enhance engagement and foster connections Design lead magnets that prepare clients for your core coaching services Using affirmations and guided meditations in your lead magnet Combining movement, meditation, and affirmations to help actors feel more confident and energized Prioritizing current client surge before delving into lead magnet creation List building is a major priority for the majority of Hive members this year, so we're focusing on building easy habits to build your list without feeling overwhelmed. We'd love to welcome up to six new members into The Hive this month and we've got a spot with your name on it. You can apply for The HIVE at dallastravers.com/apply. CONNECT WITH AISSA:FACEBOOK: fb.com/happymindsetterINSTAGRAM: @happymindsetter CONNECT WITH ME:INSTAGRAM: @dallastraversbizmentor

Do you ever worry that your email list hates getting emails? It's a valid question, I suppose. Yet, everywhere we turn, we hear how important list building is if you ever want to expand beyond 1:1 coaching. In fact, our last episode was about this very thing. But what if your target audience just doesn't dig email? Maybe they're the texting kind or just too darn busy to pay much attention to their inbox. That was the case for Valerie Recore in this throwback episode which is part of our special list building series this month. Valerie helps overwhelmed and over-committed moms stop feeling pulled in too many directions and start spending quality time with their families and on themselves. Valerie's got a lead magnet she likes, so that's taken care of. But what she wasn't totally sure about was whether or not emails are the best way to nurture the list she's building. Today, you're going to hear us solve Valerie's email engagement problem by layering in text messaging so that the busy moms on her list can more easily engage with her incredible content. I have a feeling that our conversation just might spark some fresh ideas for you. Timestamps & Key Topics[01:44] Setting the stage for the lead magnet discussion[05:35] 3 stages of awareness and relationship to lead magnets[11:15] Valerie's need for a quick, engaging lead magnet[14:08] Speaking directly to our audience's lived experiences.[19:00] Using a quiz as a lead magnet tailored to different mom archetypes[20:50] Using audio-based follow-ups for further engagement[24:01] Process for designing a quiz lead magnet[27:05] Brainstorming categories and empowering labels for mom archetypes[35:04] Design questions around client's progress pathways[44:07] How the audience should feel after taking the quiz[44:50] Exploring actionable steps based on quiz results[49:00] Reviewing examples of quiz questions and multiple choice answers[53:50] Nurturing post-quiz engagement Key Takeaways Speak to Lived Experiences: Crafting engaging lead magnets requires speaking directly to the pain points and experiences. Tailored Content: Deliver result-specific content tailored to different audience segments or archetypes. Empowering Labels: Utilize empowering labels in quizzes or assessments to guide leads toward solutions. Intentional Question Design: Craft questions to reveal the correct result while helping the audience feel understood and seen. Empowering Action: Post-quiz, provide audience with actionable steps that are tangible and doable. List building is a major priority for the majority of Hive members this year, so we're focusing on building easy habits to build your list without feeling overwhelmed. We'd love to welcome up to six new members into The Hive this month and we've got a spot with your name on it. You can apply for The HIVE at dallastravers.com/apply. CONNECT WITH VALERIE:WEBSITE: www.strideproductivity.comINSTAGRAM: @strideproductivity CONNECT WITH ME:INSTAGRAM: @dallastraversbizmentorWHAT'S YOUR SUPERPOWER - TAKE THE QUIZ: www.dallastravers.com/quiz

List building — It's something that a lot of coaches put on the back burner because they're overwhelmed or unsure about the best strategies to implement. And yet, list building is the crucial step we all must embrace if you ever want to expand beyond 1:1 coaching… And I don't want you to wait until you're ready to launch a course before you start to build your list. List building takes some time, so set yourself up for success NOW by making it a priority in your business. To help you feel more confident around this, we are bringing back five of our best episodes dedicated to list building and lead magnets. Up first is Nic Frick who helps new moms find the right fit job they actually want so that they can add more joy and ease to their lives. Nic came into our conversation feeling like lead magnets are gross and was unsure about how to deliver a lead magnet that's truly valuable without being overwhelming. So, first we worked to design the right lead magnet for her business model and her values (AND aligns with what her dream clients actually NEEDS first). And here's the cool thing… After we got really clear about the intention and design of her lead magnet, most of Nic's icky feelings about lead magnets just evaporated. If you find yourself staring at a blank screen and getting overwhelmed anytime you sit down to design your lead magnet, this episode is a must listen. Key Takeaways: Mindset Shift Clear Objectives Client-Centric Approach Simplicity Overload Scalability List Building Strategies Timestamps & Key Topics [02:14] Setting goals for the coaching session[05:16] Mindset Shift[07:49] Nic describes her target audience[08:35] Three purposes of a lead magnet[12:21] Identifying the initial problem[14:55] Creating a lead magnet that addresses challenges and aspirations of the target audience[18:50] Possible steps for creating a lead magnet template[22:26] Best format for delivery and need for scalability[23:54] Refinement of lead magnet delivery method for simplicity and ease of access[26:37] Quality over quantity discussion[29:54] Importance of clarity[33:25] Incorporating consent into communications to empower subscribers[36:05] Importance of aligning marketing strategies with values List building is a major priority for the majority of Hive members this year, so we're focusing on building easy habits to build your list without feeling overwhelmed. We'd love to welcome up to six new members into The Hive this month and we've got a spot with your name on it. You can apply for The HIVE at dallastravers.com/apply. CONNECT WITH NIC:WEBSITE: www.nicfrick.comINSTAGRAM: @heynicfrick CONNECT WITH ME:INSTAGRAM: @dallastraversbizmentor

Today's guest is Jolea Payne who holds healing space for Black women and women of color leading social change. On episode 155 of this show, Jolea and I mapped out a plan for her membership program. Since then, the membership is officially up and running and now that Jolea has left her day job to be the liberated leader she truly is, it's time to grow her membership enrollment. One thing Jolea's audience really craves is thought partnership and community. So, the two of us decided to take inspiration from two places to build out a marketing plan. The first inspiration? Tupperware parties. You know… bring a friend, we'll have snacks, hang out and buy some stuff for the kitchen together. The second inspiration? Fundraising thermostats we've all seen in the grocery store when the local high school is raising money to fund new computers for the science lab. Jolea and I put those two ideas together to come up with the Bring a Friend and Help Me Reach My Goal Campaign she'll launch to attract 45 incredible women of color leading social change into her even more incredible membership program. What I love about this brainstorm is how low-tech and inspiring it is. Key Takeaways: Understanding Membership Dynamics: Recognize the motivations behind why people join memberships, courses, or masterminds, and tailor your approach accordingly to foster community, learning, or proximity. Creating Urgency with Generosity: Utilize legitimate urgency by offering time-bound incentives, such as "bring a friend" offers, to drive engagement and conversions without compromising value. Simplicity in Systems: Streamline processes and messaging to minimize complexity and maximize efficiency, ensuring a seamless experience for both members and organizers. Collective Engagement: Leverage the power of collective energy and shared deadlines to encourage group participation and decision-making, fostering a sense of camaraderie and support. Craft Clear Invitations: Ensure clarity and manage expectations in your membership program invitations to attract the right audience. Transparency in Enrollment: Be transparent about enrollment processes, including payment methods and cancellation policies, to build trust with potential members. Engagement Strategies: Utilize gamification and goal-setting in your marketing to encourage engagement and support from your audience. Timestamps & Key Topics [02:05] Context of the Episode [04:35] Importance of Understanding Your Audience [06:15] Understanding Differences Between Memberships, Courses and Masterminds [10:55] Goal Setting and Invitation Strategy [19:46] Experiential Marketing and Invitation Messaging [21:20] Simplifying Systems and Messaging and Maintaining Spaciousness [25:32] Craft Clear Invitations [28:40] Enrollment Process [30:14] Sales Email Sequence [36:40] Engagement Strategies CONNECT WITH JOLEA: INSTAGRAM: @inspiritforchange LINKEDIN: www.linkedin.com/in/joleapayne CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor

Today's guest is Amy Behimer who helps people with autoimmune disease take control of their health so they can feel better today and worry less about tomorrow. Amy is such an incredible example of a coach who always strives to center her clients. And over the last little while she's been tweaking her offers and her pricing in order to discover what will serve her audience the best while still feeding her business. So, Amy came into our session with a pretty clear idea about the changes she wanted to make to bring back a course and restructure her membership. And the two of us just put our heads together to help her feel confident about the changes she wants to put in place. Amy realized a couple of things about her audience: A course with a beginning, a middle and an end is the perfect foundation her clients need to then grow and move forward in a less structured way. A membership with a one time fee is the best container to help folks move forward with enough support yet no pressure. So, absorbing her course into her membership made perfect sense for Amy. Now, whether you're still working with 1:1 clients or you've got all sorts of offerings, what I invite you to plug into is how we both centered the client as we determined the best changes Amy could make in her business. So, as you listen along, please ask yourself, when I center my client, what if any changes should I make to the structure of my business? Key Takeaways Client-Centered Evolution: Amy's journey reflects the importance of adapting offerings based on client needs and feedback. Integration of Programs: Integrating the Autoimmune Academy into the membership program provides structure and enhances client experience. Continuous Improvement: Embracing a mindset of continuous improvement fosters excellence and client satisfaction. Infrastructure for Growth: Establishing infrastructure for scalability and ongoing improvement supports long-term success. 1-on-1 Connection: Prioritize establishing a personal connection with potential clients through pre-enrollment calls to understand their needs better. Longer Payment Plans: Consider offering longer payment plans to increase business profitability and attract more clients, but be mindful of potential defaults. Timestamps & Key Topics [02:15] Introduction and Discussion on Amy's Journey [05:22] Challenges Amy is Facing [11:48] Benefits of being client-centered [12:18] Dallas and Amy discuss restructuring Amy's offerings [18:00] Amy and Dallas discuss payment structure and important of centering the client [22:45] Dallas reflects on significance of continuous improvement in Amy's business model [27:00] Amy's concerns about meeting client expectations [29:35] Importance of 1-on-1 connection with clients before they join the program [31:03] Dallas shares insights on handling payment plans and maintaining integrity [34:46] Longer payment plans and their impact on business profitability [40:51] How branding and naming a program affects communication with potential clients CONNECT WITH AMY: INSTAGRAM: @amybehimercoaching WEBSITE: amybehimercoaching.com CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor

I think most of us can agree that some of the best clients come through referrals. They often show up ready to hire you because they trust the person who recommended them to you in the first place, right? Referral marketing is one of the three paths I teach inside my course, Client Surge for this very reason. But what if you're a coach who does deep transformational, trauma informed work that's a little touchy for folks to talk about? If you're a LinkedIn coach who helps business owners find quality leads...asking for referrals is extremely straightforward. But if you're a health coach, how are you supposed to ask people to refer their friends without insulting them? This was the conundrum today's guest and I will tackle inside the episode. Marielle Fois helps women stop negative self-talk so they can increase their self-confidence and show up with authenticity at work and in their relationships. She'll also be the first to tell you that she's on the introverted side and she doesn't feel like she has a big network. So the two of us had to put our heads together to figure out how we could tweak the Client Surge system to match her comfort level while making it as simple as possible for folks to send her referrals. And by the end of our conversation we were both very excited about the plan, which still leverages referral marketing, but instead of asking folks to send referrals into a 1:1 sales call, Marielle will ask them to recommend a free intro workshop instead. If you're a coach who feels like it's awkward for folks to refer their friends, Marielle's plan could be the solution to your referral getting problem. Before I hand Marielle the mic, I want to just say that the kind of creative resourcefulness you'll hear me tap into throughout the episode is the same kind of support you'll get from me inside Client Surge. Enrollment closes on February 29th, so please visit joinclientsurge.com now to see if joining Client Surge feels right for you. And now... here's Marielle Fois. Key Takeaways: Lighter Engagement Approach Post-Workshop Follow-Up Focus on Providing Traction Use Storytelling Effectively Promote Discovery Calls Leverage Recorded Content Timestamps & Key Topics [03:04] Introductions [04:00] Marielle explains her evolving message and challenges [06:50] Exploring new approaches for referral requests [15:31] Using experiential marketing to build trust with referrals [16:48] The technical setup of Marielle's free workshop [19:50] Post-workshop engagement structure [24:20] Delivering teaching content to give people traction and help them experience their own capabilities [26:47] Using the "Full Picture Framework" for the workshop [30:16] The power of storytelling in teaching and converting learners [35:30] Integrating the new class strategy with Marielle's existing client surge process [36:06] Promoting discovery calls versus promoting the class in social media strategy [36:50] Using the recording of the class as a free resource or lead magnet [38:55] The universal value of Marielle's class topic and its potential for reaching various audiences CONNECT WITH MARIELLE: INSTAGRAM: @mariellefois WEBSITE: mariellefois.com CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor

Our guest today will probably sound familiar. Her name is Darcie Warden and she teaches people in midlife the Rising Phoenix Method to gain clarity about what's next so that they can enthusiastically step into new possibilities to create the next chapter of their life. Darcie and I recorded episode 187 when she just began implementing my Client Surge System. In fact, she signed her very first client the day before we recorded. Two months later, Darcie found herself with 10 clients thanks to Client Surge. We are about to open enrollment for Client Surge on Feb. 20th, so I thought it would be helpful for you to hear exactly what Darcie did to go from zero to 10 clients in less than 90 days. If your goal this year is more paying clients, this episode is a must listen. And, you should probably grab your free spot for the Clients From Scratch workshop. You've got two dates to choose from, February 20 or 21, and you'll learn three paths to more leads, plus we'll talk about The Art of Client Centered Selling. You can register now at dallastravers.com/scratch. The worlds' worst url, but you won't forget it will ya? With that, let's take a look behind the scenes of Darcie's Client Surge journey to 10 fabulous paying clients. Key Takeaways Structured Approach Client-Centered Sales Invitational Videos Navigating Tension Integrate Coaching Skills into Sales Refine Messaging Graduation is Success Timestamps & Key Topics [02:00] Introduction [03:10] Setting the Stage: Darcie's Business Before Client Surge [05:30] Darcie's Journey through Client Surge [09:08] Darcie's Results: Reflecting on Client Surge [09:50] Standout Strategy: The Power of Invitational Videos [12:50] Evolving Sales Calls: From Stiff to Client-Centered [15:04] Adjusting the Sales Call Framework: Meeting Clients Where They Are [19:25] Embracing Silence: Navigating Tension vs. Pressure in Sales Conversations [24:25] Dallas and Darcie discuss integrating coaching skills into sales calls. [27:00] Evolution of messaging during Client Surge. [29:00] Handling client transitions and changing perspective on client graduation. [32:25] Importance of client-centered focus in coaching and differentiating between politeness and kindness [34:05] Recognizing personal growth and transformation in business. [36:20] Embracing intentional and strategic growth. [39:45] Importance of coaches being visible to serve those in need. CONNECT WITH DARCIE: INSTAGRAM: @risingphoenix.mt WEBSITE: www.risingphoenixmt.com FACEBOOK: www.facebook.com/darcie.warden CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor

If you've ever had a potential client schedule a sales call with you only to cancel at the last minute, no show completely or show up totally unprepared to invest in coaching, this episode will be a huge game changer for you. Before I introduce our guest, I want to invite you to join me for a free training called Clients From Scratch which is happening on February 20th and again on the 21st. I'll deliver the 3 PART SYSTEM TO FIND PERFECT-MATCH, PAYING CLIENTS. You've probably heard us mention Client Surge on this podcast before and this free workshop is the perfect introduction to the Client Surge system. You can grab your free spot for this virtual training at dallastravers.com/scratch And now for today's guest...her name is Emma Goodwin and she helps exhausted parents feed their families GAPS food without a big headache. GAPS stands for Gut And Psychology Syndrome. It's an eating protocol that can bring a ton of benefits to children in particular who face a wide range of mental, physical and emotional challenges. Emma has no shortage of leads or interest in her work. But the parents who join her for a sales call don' often convert into clients. So throughout this episode, Emma and I explore how she can create clear expectations, address concerns and give these parents the help they need before the sales call happens and, of course, at the end of the call when it' time to actually sell. If your sales calls don't convert into clients regularly, keep listening because you'll learn some simple adjustments you can make to sign more clients and know that you're truly serving people. Key Takeaways: Set Time Expectations Address Concerns Prior to the Call Set The Stage Focus on Client Needs Only Give Information They Need Timestamps & Key Topics [02:15] Introduction and Emma explains her niche [05:58] Emma discusses her difficulty in getting potential clients to commit to her program. [08:40] Dallas suggests creating different expectations for clients to ensure they commit. [09:46] Emma describes the communication between booking a discovery session until the time of the discovery session. [15:15] Emma and Dallas discuss the specific expectations she wants to set in the application process. [16:28] Dallas and Emma determine issues to be addressed in reminder emails. [19:54] Dallas and Emma continue discussing issues to address in reminder emails. [20:59] Dallas summarizes changes discussed thus far. [22:20] Dallas and Emma discuss the actual discovery session layout. [25:00] Emma and Dallas discuss the current sales process and possible changes. [30:10] Dallas describes the process of centering the client. [30:41] Dallas summarizes the new layout of the sales process. [31:56] Dallas discusses how to handle client issues when closing the sales process. [34:15] Dallas summarizes the changes to Emma's sales process. CONNECT WITH EMMA: INSTAGRAM: @timelesscookery WEBSITE: timelesscookery.com FACEBOOK: emma.goodwin CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor

So this episode is so different from how we normally roll but it's such an illuminating coaching conversation, I can't wait for you to hear it. My guest today came to our recording pretty convinced that she's just afraid of success. But soon we agreed that it's much more accurate to say she's nervous about the unknown. Lyndsey Wilcken empowers moms to defy diet culture so they can finally find the strength, vitality and confidence they've been looking for from a holistic lens. And despite so much growth and discovery in her business over the last several months, right now, Lyndsey's feeling stuck. She's a single mom with teenagers at home who require support. Plus she's got her business to think about. Needless to say, Lyndsey's telling herself what a lot of us say: I should be further along than I am right now. Maybe I'm just not cut out for this. Where will I find all the time and energy to do all the things I need to do? If you relate, you'll love this episode because Lyndsey and I made a few crucial discoveries: 1. First, we reframed the myth of The Fear of Success so she could release any blame or shame about her progress.< /br> 2. Then, we got real about how long it actually takes to get your business off the ground so she could give herself way more credit.< /br> 3. Finally, we replaced the idea that courage will help her reach her goals with the truth that compassion is what she needs right now. I loved every moment of this conversation because no matter what you've achieved up until now, we all can use a larger dose of self compassion to take us where we want to go. Key Takeaways:

If you use Instagram (IG) in your marketing, this episode is for you because let's face it...IG can be incredibly frustrating when you feel like the effort doesn't match the results you get back. That was the case for Allyn Miller who helps stressed moms survive and thrive in every meltdown whether it's their child's or their own. Allyn enjoys IG marketing but she's not always consistent. She came into the episode with a pretty clear question: How can I do a better job of using IG to grow my email list? We developed a 3-pronged approach. First, we automated her DM strategy using the messaging app, ManyChat. Then, we removed any subtle or soft CTAs whenever she promotes her lead magnet. Often, as values driven coaches, we unintentionally overcomplicate our marketing because we don't want to be salesy or pushy. But this actually makes it more difficult for the people who want our help to get it. So, we just removed the subtlety to give folks an unapologetic, client-centered path to getting their hands on her extremely helpful lead magnet. These strategies allowed Allyn the space to implement Story Swaps. It's an idea I had during our conversation inspired by lead magnet swaps. You'll have to listen in to learn the steps and I hope you will because this super simple collaboration strategy got both of us very excited. Key Takeaways Direct DM Strategy: Use a direct approach in IG DMs to offer valuable resources and engage potential clients effectively. Automate with ManyChat: Implement ManyChat to automate responses and simplify the lead magnet delivery process. Speak Client Language: Use the language that resonates with potential clients, addressing the specific problems they want to solve. Simplify Content: Create content that is concise and easy to understand. IG Story Swaps: Consider collaborating with others in your niche or related niches for story swaps to grow your audience mutually. Relationship-Based Growth: Focus on building relationships and trust rather than relying solely on algorithms. Timestamps & Key Topics [00:00] Introduction [02:35] Dallas and Allyn discuss how she became a guest on the podcast [05:51] Allyn shares her current marketing challenges [06:18] Allyn shares her current IG strategy [11:35] Use of ManyChat for DM conversations [16:30] Streamlining the process by simplifying your message [18:00] Lead magnets and their effectiveness [21:00] Crafting the DM Welcome Message [26:55] Using the Bot in ManyChat/setting up a template for automated DM responses [30:11] Enhancing engagement using IG [34:44] Using a direct approach in IG Stories to build relationships and grow your email list [35:46] Use of IG Story Swaps [42:27] Sustainability of the Plan Resources Mentioned in this Episode: ManyChat - an IG approved bot/app to use for messaging on IG DMs The #1 tool for Moms to Keep Cool - A free tool from Allyn Miller to teach you how to stop exploding at your kids and keep your cool. CONNECT WITH GUEST: INSTAGRAM: @child_connection WEBSITE: www.child-connection.com CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor

One of the important rules we live by inside my mentorship program, The Hive is this: Center the Client, Not Yourself. This rule applies to how we sell, how we coach, and how we market our businesses. And it also applies to the way we structure and price our offers. Which is where Clarissa Cabbage comes in. Clarissa helps people with autoimmune symptoms who aren't getting the support they need from their doctors, take control of their health so they can get back to their lives. This year she's taking her coaching deeper by introducing functional lab testing. You'll hear in the episode how excited Clarissa is to add lab testing into her work. But as the saying goes: new level, new devil. So, Clarissa has a few questions about how she can design coaching packages to include the cost of lab testing while still maintaining accessible and aligned pricing. The two of us landed on a great solution but, here's what I want you to listen for: Notice when Clarissa and I shift from simply putting our heads together to solve a problem to centering her clients instead. As soon as we made that adjustment…the answer became crystal clear. When we asked ourselves, “what's the coaching package that would benefit the client most?” we realized that Clarissa needed at least two different options to ensure that everyone who wants her help can get it without eating away at Clarissa's profit margin. I think you'll agree. whether you're rethinking your coaching packages or you have another question you've been unable to answer…center the client instead of yourself to see what you uncover. Timestamps & Key Topics [00:00] Introduction [01:01] Clarissa's backstory and shift in coaching services [02:04] Clarissa discusses her decision to add functional lab testing [03:01] Challenges faced by clients using DIY health methods [04:18] Discussing the 'awareness ladder' in client coaching [07:21] Delving into package design and marketing for new services [17:12] Addressing concerns around pricing structures [19:32] Exploring client-centered solutions for service delivery [23:35] Discussing the uniqueness of Clarissa's coaching method [31:55] Mapping out messaging strategies for Clarissa's services [43:08] Conclusion and reflections on Clarissa's journey Key Takeaways Integrating Comprehensive Solutions: Clarissa is expanding her coaching by including functional lab testing and supplements, offering a more holistic approach to autoimmune health. Understanding Client Journeys: The concept of an ‘awareness ladder' is crucial in identifying where potential clients are in their health journey and how to effectively communicate with them. Navigating Pricing and Packages: Designing flexible pricing structures and packages that cater to client needs and financial capabilities can be a game-changer in service delivery. Client-Centered Approach: Focusing on the clients' needs and preferences is essential in creating effective health coaching strategies. Effective Messaging Strategies: Crafting clear and targeted messaging that addresses potential clients' past experiences and concerns is key to successful marketing. CONNECT WITH CLARISSA: INSTAGRAM: @clarissacabbage CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor

If you've ever had that oh-no moment when a client says YES and you realize you don't have an easy way to collect payments, you're not even sure if you should do that before a contract gets signed and speaking of contracts, you don't even have one in place… This episode is for you. It first aired way back in 2021 but as we move into a new year, I want you to be fully prepared to welcome in new clients. Which means you need a rock solid way to onboard them. In this episode I am spilling the beans about all things onboarding as I take Nzinga Moore through the exact workflow I follow whenever I sign a new client. I had so much fun walking Nzinga through how to: Set up automatic monthly billing Send a contract after you collect payments Get that first session on the books so your new client doesn't back out Avoid overwhelming your client with too much prep work Easily track your clients progress without wasting hours writing recap notes If your new client onboarding process isn't smooth like butter, grab a pen and paper because this episode is right up your alley. And if you like what you hear and you want to get your hands on all the templates we discuss, you can get on the waitlist at NewClientNowWhat.com In this episode, you'll learn to: Optimize your client onboarding process for a personalized and efficient experience. Create a seamless client experience that fosters strong connections and trust. Streamline your client management processes to save time and enhance productivity. Master efficient contract handling and electronic signatures for smoother transactions. “I want them to feel seen and heard, like they have a teammate.” - Nzinga Moore Key Takeaways Optimizing the client onboarding process is fundamental to start relationships right with your clients. This initial stage sets the tone for the entire coaching journey, making it crucial to ensure smoothness and efficiency. By implementing sound onboarding strategies, coaches not only streamline administrative tasks but also contribute to building clients' confidence and trust in the program from the outset. The resources mentioned in this episode are: To join the six figure coach club and access mentorship and training, watch the coach class at watchthecoachclass.com. To get on the waitlist for the New Client Now What program, go to NewClientNowWhat.com and you'll be notified for upcoming enrollment. CONNECT WITH NZINGA: INSTAGRAM: @iamnzingamoore CONTACT NZINGA TO SCHEDULE A FREE DISCOVERY CALL: empoweredtoact@gmail.com or 323-989-3226 CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor

Happy New Year to you! Let's wrap up 2023 with a transformative process to design your wildly successful year. This special solo show is designed to do three things… 1. Take you through the process Hive members follow to plan for the upcoming year. Hive members are all cruising into 2024 feeling grounded and clear about exactly what needs to happen in order to reach their business goals and we're excited to share the framework with you. 2. Hold Dallas accountable to her own goals and values by taking you behind the scenes as she evaluates how 2023 went through the lens of her core values. 3. Create a connection with you, the listener. Dallas shares vulnerably about what was a rather rough year. And she hopes to inspire you about the year ahead by sharing her own vision for 2024. Episode Highlights: Designing a Successful Year: Dallas walks through a six-step process including values appraisal, acknowledging successes, scheduling, setting goals, and creating forecasts and scorecards. Values Appraisal: An in-depth discussion on aligning your business practices with personal values. Questions to ask yourself as you uncover your values include: 1. Clarify 1-5 core values you hold and define them. These questions will help you get started: a. What feelings, qualities or experiences matter most to you? b. Where are you uncomfortable? Where do things feel stuck? They likely feel stuck because you're not aligned with your values. c. When do you get the most lit up? What really moves you? d. What ticks you off? What irks you? e. What qualities in others do you most admire and why? 2. Looking through the lens of your business, where are you thriving? 3. And where are you still striving? Personal Stories & Tributes: Dallas shares her personal experiences and a heartfelt tribute to Will Medina, embodying the podcast's theme of authenticity and vulnerability. Practical Advice: The episode is filled with actionable advice, encouraging listeners to embrace their ambitions and challenges fearlessly. Resources Mentioned: The Hive Mentorship Program for Values Driven Coaches: dallastravers.com/hive

I'm going to kick things off today shouting out today's guest. When I met Anastasia Edwards, she had a baby little business and a strong work ethic. Now, less than two years later she's got a waitlist for private clients, a full and thriving membership, and she just finished her first official course launch. Anastasia helps actors take charge of the business side of acting and start working professionally by defining their brand, building a strong team and booking their first high level project. And her course grew out of all the incredible work she's done with individual clients in the last 18 months plus her own experience as an actress. We sat down for a last minute session to brainstorm small actions Anastasia could take to double her sales at the end of her launch. The two of us developed a relatively simple plan of action to leverage the warmest leads in her community and get the most possible mileage out of all of her amazing webinar content. A webinar launch feels like a ton of work. In fact, it is a lot of work. But believe me when I tell you that your second webinar launch is half as challenging. The third one is even half as challenging as the second. And there is a day in your not too distant future where your webinar launch almost makes you nervous because it's so dialed in and simple. That's where I was in my last launch… but our friend Anastasia's in the excitement, overwhelm and thrill of her very first launch. So, we got down to business to help her run through the tape and set her very first course up for success. In this episode, you'll learn: Proven strategies to launch your course program successfully. How to Increase course sign-ups with effective and actionable tactics. How to personalize your sales emails to boost conversion rates and sales. How to create urgency in course enrollment to drive higher participation. How to overcome objections in course sales and boost your enrollment numbers. Key Takeaways Mastering the art of launching a successful course can be a game-changer in the life of a coach. Whether it's understanding the importance of taking action, learning through experiences, or reaching out to potential students, all these aspects play crucial roles in a course's success. Gaining mastery over these factors allows coaches to stay focused and calm during the launch as noticeably seen from the episode, boosting their chances of reaching or even surpassing their enrollment goals. The resources mentioned in this episode are: Check out the Client Surge system to boost your sales conversion rate and bring more clients to your business. Use BombBomb or VideoAsk to personalize your sales emails and engage with potential clients in a more meaningful way. Implement a countdown timer using motionmailapp.com to create urgency and encourage last-minute sign-ups for your course. CONNECT WITH ANASTASIA: INSTAGRAM: @actoranastasiaedwards WEBSITE: www.actingcareercoaching.com CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor

My guest today is Toya Gavin who helps women of color transition from the jobs they were trained in to the careers they were built for. When Toya first started coaching she focused on helping women in the law find better jobs, which for Toya felt like a neat and tidy outcome with a nice linear path to follow. Now that Toya's leaning into a deeper purpose, she's been struggling a bit to articulate what her signature system is. Because the journey is different for every client. The obstacles are less obvious and more deeply rooted in our society. But, like me, Toya is a very linear thinker. So, we both really wanted to find a way to communicate the layered, nuanced and extremely important purpose of her work to accomplish three things. First, Toya wanted a syllabus so to speak that her clients can check in with in order to track their own progress, understand what might come next, and easily reference tools they've learned through coaching. Second, Toya wanted a roadmap she can rely on to keep her work, her message, and her marketing organized in her own mind. Ideally, this roadmap could even turn into the outline of a book one day. And lastly, Toya wanted to use her signature system as a marketing tool. So, we had to figure out clear and hooky language to describe her work in a way that wouldn't diminish it. And you know what… I think we got there. This episode is sure to go down as one of my favorites, so I hope you're ready to take some notes. I believe that every coach - whether you know it or not - has a signature system. And when you spell it out, that system becomes the cornerstone of your work and your marketing. In this episode, you'll learn: The three essential uses of any Signature System: marketing, content creation, and client success. How to communicate your Signature System in a linear way even when your process isn't linear. How to identify the layers of your signature system. How your Signature System will simplify your marketing message. “You can tell a bigger story with every piece of social content. We're really only making one point. Anything more than that, and we're working harder than we need to.” - Dallas Key Takeaways Toya's mission is to redefine her coaching approach for women of color so that she can communicate it in a clear and compelling way. Plus generate a roadmap every client will follow on their coaching journey. Internalized oppression deeply affects people of color - women in particular which limits their perception of what they can achieve. CONNECT WITH TOYA: INSTAGRAM: @iamtoyagavin WEBSITE: www.wokeupworthy.com CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor

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This is the third episode in our very special What to Do Instead series. So many voices now call out harmful practices, which is needed. But not too many people offer up alternatives. That's what my special guests and I are committed to with this series. In a moment, I'll introduce our guests who are here to teach you soul saving sales strategies, but first... I want you to take one really important action. Download a special companion digital magazine where you'll not only enjoy 28 special article inspired by WTDI guest experts. But every one of them has a special free gift for you. You can access all of them inside the WTDI digital magazine. I pledge to donate $1 for every new email subscriber who downloads the WTDI digital magazine before December 31st to The Afiya Center, which is the only Reproductive Justice (RJ) organization in North Texas founded and directed by Black womxn and does the important work of providing refuge, education, and resources; as they work to ignite the communal voices of Black womxn to achieve reproductive freedom. Please show your support and DOWNLOAD THE MAGAZINE> And now let's talk about soul saving sales strategies. We've got four special guests in this episode's lineup. We'll kick things off with Jess Joswick, Low Cost Offers Aren't Always Equitable. Jess got me really thinking differently about pricing with this one. I can't wait for you to hear it. Up next is Hillary Weiss Presswood. Hillary also bringing the heat with a mindset shift. We all know that high pressure sales aren't cool, but what about the opposite end of that spectrum when coaches relate to their clients as victims? HIllary is going to challenge a mindset you may not even know you had. Michelle Cherian is next. I am starting to feel like we should have named this series How to Think Differently instead of What to Do Instead because MIchelle also completely opened my mind to a revenue stream I had never considered before. I'm not going to spill the beans...you'll have to listen. But it's a good one! We'll wrap this episode up with yours truly. I want to talk through a simple, client centered alternative to the tired strategy of hiding your prices until somebody gets on a sales call with you. I'm even going to share the exact language I use on my Hive sales call application. You're totally welcome to steal it. The days of manipulative, undermining, or pushy sales strategies are long gone. Let's dive into soul saving sales strategies. DOWNLOAD THE WTDI MAGAZINE CONNECT WITH OUR GUESTS: JESS JOSWICK: INSTAGRAM:@backbonebusiness WEBSITE: www.backbone-business.com HILLARY WEISS PRESSWOOD INSTAGRAM: @hcweiss WEBSITE: hillaryweiss.com MICHELLE CHERIAN: INSTAGRAM:@michellecherian WEBSITE: www.michellecherian.com DALLAS TRAVERS: INSTAGRAM: @dallastraversbizmentor WEBSITE: dallastravers.com

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If you’ve ever asked yourself, “how the heck can I make more money at this coaching thing” you are in for a treat. My guest is Katy Chen Mazzara who’s a trauma informed certified Financial Wellness Coach who helps creative freelancers and entrepreneurs release generational traumas and fears so that they can find emotional and financial freedom. Katy was first on the podcast all the way back in episode 6, which we recently reaired because that conversation belongs on the greatest hits list over here at Coaches on a Mission headquarters. Well, nearly 200 episodes later, Katy is back. Her business looks entirely different and she’s truly a thought leader in the financial wellness space. Like a lot of coaches, Katy has hit a revenue plateau in her business. Now, this plateau has a wonderful view, but Katy’s ready for the next level. As I said in the episode…the actions that got you this far are often the things we need to release in order to go further. Which was kinda sorta the case for Katy. More specifically, Katy and I needed to review the customer journey folks take before they invest in her program so we could identify any gaps at the top of her funnel, easy opportunities in the middle of the funnel and of course higher conversions and bigger profits at the bottom of the funnel. Which is precisely what we did during this actionable conversation. We started with this important question: If money is stuck, where else are you stuck? And we ended with this one: What do you do now and where can you go deeper? If your goal is more revenue in 2024, don’t miss a word of this episode. And be sure to check the show notes because the doors to Katy’s incredible mentorship program open up this month. I am a graduate and I can’t think of a wealth abundance and money program out there that holds a candle to Katy’s. In this episode, you'll learn: Effective strategies to break through the income glass ceiling in your coaching business and achieve new levels of revenue growth. To evaluate your pricing based on the benefits you provide, ensuring that you are maximizing your earning potential and delivering exceptional value to your clients. How to implement a student referral program to tap into the power of word-of-mouth marketing and attract a steady stream of high-quality, pre-qualified leads who are already interested in your coaching services. Top-of-the-funnel lead generation strategies that will help you expand your reach, attract your ideal clients, and consistently book more coaching sessions. Bottom-of-the-funnel adjustments that can significantly impact your revenue growth, from optimizing your sales process to increasing your conversion rates and closing more deals Katy has a free class tomorrow, 11/20/2023, on Financial Freedom Formula: Holiday Edition. Grab your free spot here CONNECT WITH KATY: INSTAGRAM: @katychenmazzara WEBSITE: www.katychenmazzara.com CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor

I want to set today's episode up a little differently than I normally do because it's such a fantastic example of what can happen often inside of a coaching session. The client comes in with a problem to solve. The coach asks open ended questions to uncover the root of the problem. The two agree on a potential solution and begin strategizing a plan to move forward. Only when the plan begins to take shape do they then realize that they're actually solving the wrong problem. So, back to the drawing board they go. While these sessions may seem like a big waste of time, I find them to be incredibly valuable because they help the client root back into what matters most and therefore recommit to themselves and their mission. That’s exactly what happened for today's guest Suzette Mullen who helps LGBTQIA+ folks raise their voice and write a memoir. Suzette came into our session wondering what extra offer she should include for her audience. And after a lot of discussion, we landed back where we began… Suzette committed to go all in on the offer she believes in the most. The offer she knows will make the biggest impact on her clients. The offer that might feel a little scary to put out there. But the offer she's truly meant to deliver. Sometimes the answer to our biggest business questions isn't to add more. Instead it's to go deeper. I hope our conversation inspires you. Key Takeaways New offers aren't always the answer to growing your business and making more money. There's a delicate balance to strike in expanding services while maintaining quality and commitment to the existing programs CONNECT WITH SUZETTE: INSTAGRAM: @urstoryfinder WEBSITE: www.yourstoryfinder.com/ LINKEDIN: @lgbtq-book-coach FACEBOOK: facebook.com/yourstoryfinder CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor RELATED EPISODES: 177 - Six Key Questions to Scale with Authenticity, Intention and Profits 132 - My #1 Unsexy Marketing Strategy 82 - The Foolproof Process to Gain More Confidence

My guest today is Allyson Greek who recently stepped back from her coaching business to commit to a new niche. Allyson feels called to help Christian Women stay rooted in their faith so they can confidently live as who they are and lean into what they're called to do. And she's giving herself time and space to really uncover the most purposeful path for her business. Yet, she's at the stage where thinking, journaling, praying, and contemplating her new niche isn't bringing enough clarity. So, it's time to take her new niche to the streets so to speak with a new offer. But private coaching doesn't seem like it'll give Allyson enough flexibility right now. Instead, she wants to explore small group retreats. So, Allyson's big question was this: If I don't have a signature system or even a ton of experience coaching in my new niche, how can I design a retreat experience that feels aligned and valuable? The answer was living inside Allyson all along. She just needed a coaching conversation to bring it forward, which is the whole point of coaching after all. Whether you've moved into a new niche or not, this conversation will outline a clear cut process to design a group event that leads directly into your very next offer. Key Takeaways When your niche changes, the size of your list matters less than the quality of your list. Uncover the true importance of fostering community and connection within your niche, and how it can positively impact your business and the lives of your clients. Learn how to deliver on clear promises to your clients, ensuring that you exceed their expectations and establish yourself as a reliable and trustworthy coach or entrepreneur. Explore the benefits of providing ongoing support and guidance to your clients, creating a community where they feel supported, encouraged, and motivated to achieve their goals. "Step one is about leaning into the niche that feels aligned rather than the niche that feels easy" - Dallas Travers CONNECT WITH ALLYSON: INSTAGRAM:@allysongreek WEBSITE: www.allysongreek.com CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor RELATED EPISODES: 181 - New Niche? Do This to Attract More Clients 87 - 3 Paths to Your Perfect Niche 55 - Have You Outgrown Your Niche?

Today's episode is a little bit like an open Q+A about webinars. My guest is Laverne McKinnon who helps ambitious, driven people who have hit a speedbump regain momentum so they can achieve their next big goal. What I appreciate about today's conversation is that Laverne came in rethinking the idea of a webinar. Most of us think of webinars as the sales mechanism we can use to enroll folks into our courses, membership programs or masterminds. But Laverne wants to use a webinar as a lead magnet. She came into the session with a list of thoughtful questions and the two of us talk through each one of them in a strategic and creative way. In this episode, you'll learn how to: Gain more leads and grow your coaching business by using webinars as effective lead magnets. Track key metrics to measure the success of your webinars and make informed decisions to improve future events. Use webinars as a powerful tool for building your email list and successfully selling your coaching programs to eager participants. Design your webinars with clear goals in mind, ensuring that every aspect and strategy is aligned to achieve your desired outcomes. "The best use for a webinar is as a sales mechanism into a scaled offer. But there are so many other potential uses for your webinar or even for a signature talk." - Dallas Travers Key Takeaways Webinars are an effective tool for coaches considering lead generation. Unlike traditional marketing strategies, they offer an immersive and interactive experience that can captivate your audience. By focusing on your niche audience's specific needs, you can position your coaching services more appealingly, effectively increasing your client list and boosting sales in your programs. CONNECT WITH LAVERNE: INSTAGRAM: @moonshotmentor WEBSITE: www.moonshotmentor.com FACEBOOK: www.facebook.com/moonshotmentor YOUTUBE: youtube.com/moonshotmentor CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor RELATED EPISODES: 112 - Is Your Lead Magnet Even Helpful? 111 - Design A Valuable Lead Magnet That Stands Out 109 - The Real Purpose of Your Lead Magnet

As coaches, some of the best work we do happens in the heat of the moment when we're just really plugged into the client sitting in front of us. Now, you've probably heard me talk about your Signature System before on this show, but today's guest is going to take that whole conversation to an entirely new level and leave you feeling super confident about the value of your work. Now Audrey Joy Kwan just might be my favorite guest expert this whole year. And I almost didn't invite her to come on because she's an intellectual property expert and I worried that a conversation about IP wouldn't actually help you, the listener, given where your business is at. But I was totally wrong. Couldn't be more wrong. You see, your intellectual property is simply any system in your business that creates a result for your clients. And, as you'll hear from Audrey, when you identify your IP and own it, you'll sell more easily, your marketing becomes more compelling, and your confidence goes through the roof. Before I turn it over to Audrey, let me share a bit about her. Audrey is on a mission to show consultants, coaches and marketers they can build a joyful million-dollar service-based business with a lean team. Audrey knows what it takes to build a business with a team — whether it's from solo to two, three, five or twenty — she's done it. So she's here to help you pivot and create delivery systems that give you more freedom from client work so you can get more time and freedom back. This interview really left me feeling totally uplifted and legit. I hope it has the same effect for you. In this episode, you'll be learn to: Develop a comprehensive and transferable intellectual property (IP) system. Use a visual roadmap to visually guide your clients through the coaching process, making it easier for them to understand and engage with your coaching services. Provide data-driven responses to client questions about timelines and results, giving them confidence in the effectiveness of your coaching methods. Strike the right balance between structure and creativity in your coaching process, allowing for flexibility and personalization while still providing a clear framework for clients to follow. If you want to continue the conversation on IP, it doesn't have to stop here. You can join Audrey's free strategic connections roundtable atAudreyjoykwan.com/roundtable OTHER FANTASTIC GUEST EXPERT INTERVIEWS: 129 - Get Brave to Be Visible with Adela Hussain 95 - How to Expand Beyond 1:1 Coaching 62 - Is it Time to Offer VIP Days CONNECT WITH AUDREY: INSTAGRAM: @audreyjoykwan WEBSITE: audreyjoykwan.com PODCAST: https://audreyjoykwan.com/category/podcast/ CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor

My guest today is Darcie Warden who teaches people in midlife the Rising Phoenix Method to gain clarity about what's next so that they can enthusiastically step into new possibilities to create the next chapter of their life. Darcie is in an all too familiar season of her business. She's willing to put in the work and wants to do it right. And she's also feeling a lot of pressure to be further along than she actually is right now. So one part of her wants to honor where she's at while the other part of her is judging her progress as too slow or not enough or just flawed in some way. Sound familiar? I think as online business owners, we can all feel this way from time to time. Well, Darcie and I talked through the friction she felt to design an aligned plan to help her feel the way she wants to feel so she can work hard AND honor the natural progression every business takes. WE got there by first exploring how Darcie shows up for her clients. In her words, she holds them in unconditional positive regard. So, I invited Darcie to hold her business in unconditional positive regard. From there, we came up with five steps she could follow in order to find that sweet spot between pushing and allowing success to come. Here's what our plan looked like: Clarify your one year vision. What does success look like in 12 months? Give your business a voice. If your business was a person, what is it asking for? Dig deep to define what specifically your business's needs actually look like. Make that picture concrete by connecting a tangible action to each business need. This was such a creative and intuitive conversation. I hope you'll follow along so, like Darcie, you can hold your business in unconditional positive regard. Key Takeaways Learn to envision your business as a living entity with its own needs and desires. Develop a clear vision and concrete strategy to effectively propel your coaching venture forward. Embrace the power of community and the transformative possibilities of connection. Learn how to identify and hire the perfect team member to build your community and implement your business strategy. If you want to experience the same support and community that Darcie found in The Hive, consider joining The Hive today CONNECT WITH DARCIE: INSTAGRAM: @risingphoenix.mt WEBSITE: www.risingphoenixmt.com FACEBOOK: www.facebook.com/darcie.warden CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor RELATED EPISODES: 91 - You Are Built for Success 164 - Shift Your Mindset to Enjoy Your Business 66 - Greatest Hits: Build Your Team

Do you want to build a thriving coaching business without working 24/7, hodge-podging strategies together, or selling your soul just to make a sale? The Hive just might be your home. In this episode, I'll share two important conversations we've been having inside The Hive lately to help you become a smarter marketer as well as a better coach. In this episode, you will be able to: Remind yourself that your values are everything. They're the thing you lean on before you make any decisions. Explore the profound influence of narration on sales and training strategies. Learn the art of storytelling to foster a trustworthy bond with your clients. Receive an invite to The Hive community to benefit from tailor-made coaching support. Don't chase short-term solutions to long-term opportunities. - Dallas Travers Join me to learn The Ripple Effect System in order to create real traction toward more clients, more visibility and more revenue. This free class is set for October 11th and again on the 12th. You can grab your free seat at www.dallastraverstraining.com If you're ready to apply for The Hive, feel free to skip the workshop. Instead, just visit dallastravers.com/hive now to get the ball rolling. CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor RELATED EPISODES: 163 - A Marketing Plan for Folks Who Hate Marketing 119 - The Most Important Question to Ask in Your Marketing

My guest today is Onelly Hernandez. Onelly helps Latinas with Hashimoto's and hypothyroidism lose weight without counting calories. Onelly came into our conversation totally prepared to perfect her signature system, which made my job so super easy. You see, every coach, whether you know it or not, has a signature system. And when we can give that system a name and really outline what it looks like, three incredible things happen: We feel much more confident as a coach and especially as a marketer. Your audience understands in a concrete way the value of investing with you. Your clients have a roadmap to evaluate their own progress and recommit to the process when they need to. Onelly and I had so much fun putting her New and Improved Signature System together. The key thing I'd like you to listen to is how we shifted away from simply describing what her clients will do in each phase of her system. From there, we leaned into how they'll feel when they hit each milestone in her system. And the difference is powerful. You can actually see Onelly's finished product at the link in the show notes. Take a look now because you may want to use it as a roadmap as you listen along. Two Key Points We'll Cover During the Episode: How to structure a signature system to use as a marketing tool to attract clients who may not understand what it means to work with a coach. The difference between "what we'll do language" and "how you'll feel" language in your marketing. HINT: "how you'll feel" language usually packs a bigger punch. Key Takeaways Simply put, your signature system is a concise way to illustrate your customer journey. When a coach has a clear signature system, you can use it to attract leads into your programs. It's also a roadmap for clients as they move through the coaching journey. Plus, it's a tool that immediately brings more confidence to you, the coach, because it showcases your expertise in an irresistible way. If you want help developing your own signature system, consider joining The Hive. If this episode is helpful, also check out: 178 - Four Steps to Attract Your Dream Client with the Right Message 153 - How to Uncover Your Unique Signature System 35 - Are you clever or are you clear? CONNECT WITH ONELLY: INSTAGRAM: @AIPCONMIGO CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor

My guest today is Brenna McGowan who is an expert at launching. More specifically, Brenna's an expert at pre-launching. And she's on a mission to set coaches up for less stress and more income every time they launch because they've laid the groundwork way before the launch itself. By leveraging her pre-launch and Anticipation Marketing™ strategies, Brenna's clients have seen 50%+ revenue growth in their launches without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that've raked in hundreds of thousands in revenue. Brenna and I talk all things Pre Launching during today's conversation. For me, the biggest benefit of this episode is for those coaches who don't launch. Your pre-launch plan can and should really be your ongoing marketing plan. Brenna and I talk about that a bit during the episode. Plus we discuss: Why everyone needs a pre-launch strategy whether you have a program to launch or not. The nuts and bolts that create a successful pre-launch. The big differences between pre-launch and launch content. Plus, why Brenna's anticipation marketing strategy is so important for your audience. In this episode, you'll learn: The perks of pre-launch marketing and the unexpected value it holds for your business. How understanding your ideal clients via voice of customer research can exponentially increase your client engagement. The influential role of storytelling in pre-launch content and how it can transform the way customers perceive your brand. Clever techniques for addressing common concerns and objections in pre-launch marketing that might be hindering your conversion rate. The key to maintaining a steady stream of clients by strategically leveraging the concept of a coaching waitlist. Perks of pre-launch marketing In this fast-paced digital era, pre-launch marketing proves to be a powerful tool to create anticipation and promote an impactful connection with the potential customers. Before you unveil your official product or service launch, this strategy provides you with ample time to learn about your audience, thus aiding you in making data-informed decisions. Essentially, investing in pre-launch marketing helps to increase sales, opens opportunities for meaningful interactions, and ultimately leads to a stress-free launch experience. OTHER FANTASTIC GUEST EXPERT INTERVIEWS: 92: Gemma Bonham-Carter - Launch Your Course 9 - How DaJuan had his First Ever Five Figure Launch

Do you ever worry that you overcomplicate things inside your business? Whether it's your social media content, the structure of your offers, or even the way you talk about your work, a lot of coaches unconsciously create confusion for themselves and their audience with what I'll call the Kitchen Sink Approach. It's rooted in a deep desire to serve and to be successful, but it often results in this invisible assumption that we have to include every little detail about our work into every thing that we do. As the saying goes: a confused mind says no. So, the kitchen sink approach needs to go. And that's what we'll cover in today's episode. My guest is Krista Strayer who helps women who have just had a wake up call feel vibrant and healthy naturally. Krista has been my health coach for the last several months and I just have to say that she's so knowledgeable, compassionate, and very good at what she does. But that message can easily get lost in translation in Krista's marketing. Why? The Kitchen Sink Approach. So, Krista and I put our heads together to really spell out the customer journey her clients tend to take. And what we discovered was that Krista's message was just too advanced for her audience. Which is a simple problem to solve when you clarify your Signature System and understand the steps your ideal client must take in order to be ready for coaching and successful in the process. Krista and I both left this conversation feeling so clear about her message and the structure of her offers. So, I hope it inspires some clarity in you too. In this episode, you'll learn to: Simplify your business model and create a user-friendly customer experience. Establish a reliable routine for consistent content creation and its promotion. Develop bespoke approaches to cater to clients at their unique stages of their journey. If this episode is helpful, also check out: 170 - Build Your List to Boost Course Sales 120 - Simplify Your Offers and Create Space to Breathe 53 - Don't Overcomplicate Your Offerings CONNECT WITH KRISTA: WEBSITE: www.flourishyoga.ca INSTAGRAM:@kristastrayer YOUTUBE: @flourishyoga CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor

My guest today is MIchelle Pollack who might be familiar to you because this is actually her third time on the show. Not long ago, she joined Brian Patacca to take over the show and share their experience inside The Hive. Then, back in episode 32, Michelle came on the show to tackle some obstacles blocking her from putting out consistent content. A lot has changed since then, but as it goes; whenever we reach new levels, we face new opportunities and likely face new problems to solve. So, Michelle and I worked on designing a formula to help her leverage her strengths to bring fresh energy into her marketing. Here's the plan we cooked up: Clarify how you want to feel every day in your business. Tap into the WHY behind why you started your business. Define how your WHY shows up in all aspects of your life outside of your business. Apply the elements you defined in step three back to your business. This requires throwing out any rules you think you should follow. Put your WHY into action to bring energy and intention to your sales and marketing. Michelle helps ambitious women own what they bring to the table and live and lead on their terms. I just want to say that Michelle is easily one of the most coachable guests we've ever had on this show. So, if you're a fan of coaching, you'll love hearing her work through her own obstacles as I simply ask empowered questions. If you're feeling frustrated and exhausted because your marketing efforts are falling flat, despite your efforts to infuse authenticity, then this episode is for you! In this episode, you'll learn to: Show up as the truest version of yourself in your business and personal life. Use the impact you naturally have on your family, friends, and clients as a model for how to show up in your business. Embrace the idea of allowing your business to be the truest version of itself, and consider how this mindset shift can transform your approach to marketing and sales. If this episode is helpful, also check out: If this episode is helpful, also check out: 119 - The Most Important Question to Ask in Your Marketing 41 - The Power of Nurture Marketing 151 - If You Ever Doubt Yourself - Listen To This CONNECT WITH MICHELLE: WEBSITE: www.michellepollack.com INSTAGRAM:@michelleepollack CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor

Okay, today's episode is for all of you coaches who've changed your niche or you want to change your niche, but you're nervous about starting over. Kelly Bonanno has been a health coach for several years, but her expertise and life experience brought her to a brand new niche. Today, Kelly helps people navigate divorce with confidence and grace so they can become the best versions of themselves inside and out and make their next chapter their best chapter. So, with a new niche she's super jazzed about, Kelly came to the episode with a few questions. How can I let my current list of subscribers know about this pivot? How can I leverage referral marketing to bring in more subscribers? What does my yearly plan look like to build my list and convert new subscribers into clients? Those are the three questions we tackled during our conversation and Kelly walked away with a simple plan for consistent outreach plus a plan to host a big list building event every quarter. Here's what you'll learn in this episode: Top-tier strategies that convert summits into high-performing lead generation tools. How private podcast feeds, complemented by monthly episodes, can foster audience engagement and brand promotion. Effective strategies for connecting with potential clients and service promotion. The potential of social platforms like TikTok and Instagram Reels in amplifying organic content and audience growth

If you've been thinking about creating a quiz as your next lead magnet, you will love this episode. My guest today is Linda Sidhu who is a list-building expert that helps entrepreneurs create irresistible personality quizzes that attract hundreds of new subscribers on autopilot. I invited Linda on the show to talk about quizzes because nobody does quizzes better than her. We kick things off by making the case for personality quizzes for every coach. From there, Linda will teach you how you can use the data from your quizzes to clarify your message, design dreamy offers, and even leverage partnerships. Who knew that quizzes could do all that...I thought they were just a fun lead magnet. But Linda set me straight. And then she even shared some expert insights on personalized email marketing and launch strategies inspired by your quiz results. In this episode, here's what you will learn: The valuable use of quizzes as lead magnets, a secret to reeling in your perfect clients. The critical role a quiz title plays in appealing to the ideal audience, through the strategic usage of keywords. The immense value of data gathered from quizzes and how they can profoundly impact your sales strategies and customer experience. The high conversion rates that quizzes can have compared to other lead magnets. How personality quizzes can provide valuable insights into your ideal client's needs and preferences. How to use personality quizzes to segment your email list and tailor your marketing strategies Okay...let's talk quizzes, shall we? As an added bonus, Linda is hosting a FREE 3-Day Nail Your Quiz Idea Challenge, where you'll uncover: ★ The true significance of having a quiz for your business (hint: it's not what you think!) ★ How to identify and leverage your personality strengths to establish a powerful presence in your industry. (Prepare to discover a series of questions that will guide you to your "North Star.") ★ Linda's top 3 questions to ask your ideal clients, unveiling the most valuable customer language to incorporate into your quiz. Join Linda and nail your quiz idea! If this episode is helpful, also check out: EP 111 Design a Valuable Lead Magnet That Stands Out EP 93 The Real Purpose of Your Lead Magnet EP 5 The Real Reason Your Lead Magnet Isn't Working CONNECT WITH LINDA: WEBSITE: https://www.lindasidhu.com/ INSTAGRAM: @linda_sidhu_quizzes QUIZ: Discover Your Personal Quiz-to-Cash Strategy CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor